Eight in Ten (84%) Canadian Parents Believe Companies Should Donate To and Sponsor Public School Libraries
Just One in Three (35%) Agree Their Provincial Government is Doing Enough To Support Public-School Libraries
Monday, September 13, 2010
Toronto, ON – Eight in ten (84%) Canadian parents of children aged 4 to 18, inclusive, ‘agree’ (36% strongly/48% somewhat) that ‘private companies should donate funds and sponsor public-school libraries’, according to a new Ipsos Reid poll conducted on behalf of Indigo. Conversely, fewer than two in ten (16%) ‘disagree’ (6% strongly/10% somewhat) with the notion of businesses sponsoring public-school libraries.
It’s likely that so many believe companies ought to become involved in funding public-school libraries because just one in three (35%) parents ‘agree’ (5% strongly/30% somewhat) that their ‘provincial government is doing enough to support public-school libraries’. In fact, most (65%) ‘disagree’ (25% strongly/40% somewhat) that their provincial government is doing enough to support public-school libraries, with parents living in British Columbia (72%) being most likely to disagree, followed by those in Atlantic Canada (68%), Alberta (67%), Quebec (64%), Ontario (63%) and Saskatchewan and Manitoba (62%).
Most (60%) parents say their child brings home books from their school’s library at least once a week, and while three quarters (72%) ‘agree’ (26% strongly/46% somewhat) that their child’s school fundraises in order to support is library, just one in ten (11%) say that the condition of those books is new, well-bound and that the pages are in good condition. Most (81%) say that the books are average looking and appear well-loved by the students. Some (5%) parents, however, say that the books are old, faded, in poor condition and dated titles.
The quality of the books isn’t the only area where parents see room for improvement but also with the content. Three in ten (29%) actually ‘disagree’ (4% strongly/25% somewhat) that their child ‘thinks that the variety of books in their school library is great’. On the other hand, 15% ‘strongly agree’ that their child thinks the variety is great, while a majority (56%) ‘somewhat agree’.
Parents appear to place a great deal of importance on the quality of their children’s school library, with almost all (95%) ‘agreeing’ (62% strongly/33% somewhat) that ‘access to up-to-date school library resources positively impacts a child’s future success’. But very few (12%) believe that it is up to teachers and principals to personally ensure that these materials are available to the children ‘agreeing’ (3% strongly/9% somewhat) that ‘teachers and principals should spend their own money to purchase books and learning materials for their students’. Most (88%) parents ‘disagree’ (63% strongly/25% somewhat) with this idea.
These are the findings of an Ipsos Reid poll conducted between August 10 and 17, 2010, on behalf of Indigo. For this survey, a sample of 1,007 adults with kids age 4 to 18 from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of parents in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Senior Research Manager
Ipsos Reid Public Affairs
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