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Four in Ten (37%) Canadian Adults Say They Don’t Always Wear a Life Jacket When on a Boat in the Water

Majority (51%) of Those Aged 18 to 34 Admit They Don’t Always Wear a Life Jacket

Friday, July 16, 2010

Toronto, ON – The hot summer weather means that a lot of Canadians will be heading on to Canada’s oceans, lakes and rivers to cool off. But a new Ipsos Reid poll reveals that many Canadians are not taking seriously their own safety as four in ten (37%) admit that they don’t always wear a life jacket when on a boat in the water.

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Four in Ten (37%) Canadian Adults Say They Don’t Always Wear a Life Jacket When on a Boat in the Water
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SeanSimpson Sean Simpson
Associate Vice President
Ipsos Reid
Work+1.416.572.4474