Ipsos OTX MediaCT Launches New Syndicated Study: LMX Family – First Two Waves Reveal Significant Changes in Media Multitasking

LMX Family forges strategic partnership with leading database and reporting supplier Infotools allowing customizable view of Media Habits of America’s Kids and Families

Tuesday, June 22, 2010

New York, NY – Four-in-ten moms say it was their idea to get their child a mobile phone. Over half of parents of 6-12 year olds allow their kids to see PG-13 movies. During the last year, both parents and kids have significantly increased multitasking online while watching television.

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Ipsos OTX MediaCT Launches New Syndicated Study: LMX Family – First Two Waves Reveal Significant Changes in Media Multitasking

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TomHarbeck Tom Harbeck
Senior Vice President, Strategy & Marketing
Ipsos OTX MediaCT
Work+1.212.524.8231
JulanneSchiffer Julanne Schiffer
Senior Vice President, Syndicated Services
Ipsos OTX MediaCT
Work+1.212.524.8208