For Two Thirds of Americans, the U.S. Government Does Not Communicate Well about Its Agencies’ Benefits and Services
Many Unaware Of the Breadth of Services Offered, But View Agencies More Positively Upon Learning More about Them
Monday, April 05, 2010
Washington, DC – Two thirds of adults (65%) feel that the U.S. government does not do a good job of communicating what benefits and services its agencies provide to its citizens, according to a new telephone poll of 1,000 adults conducted by Ipsos Public Affairs on behalf of Siegel+Gale. Only one third (34%) rate that the government’s performance in this area as good.
- Majorities across gender and age lines and in nearly all demographic groups – with the notable exception of Hispanics (46%) – have a negative view of the way the Federal communicates with the public about the benefits and services offered by the various federal agencies.
However, when asked about six specific federal agencies – the National Highway Traffic Safety Administration (NHTSA), the Centers for Medicare & Medicaid (CMS), the Federal Trade Commission (FTC), the U.S. Food & Drug Administration (FDA), the Transportation Security Administration (TSA), and the U.S. Environmental Protection Agency (EPA) – opinions tend to be more positive. Yet while awareness of these agencies is high (at least eight in ten have heard of each), the survey results suggest that few have a good understanding of the wide range of services that they offer.
- Among the six agencies, the FDA and the EPA are those that are best known, best liked, and most perceived as having an impact on Americans’ daily lives.
- The agency viewed least favorably among the six is the FTC and there appears to be a good deal of confusion around the role that the FTC plays.
- The CMS enjoys higher levels of familiarity and favorability among its beneficiaries than it does among the general public.
- While those who have a driver’s license tend to have a better opinion of the NHTSA and to know it better in general than those who do not drive, awareness levels for specific NHTSA services are similar among drivers and non-drivers.
- Majorities view the TSA favorably and feel that it has an impact on their daily lives, though this is more common among more affluent adults. Few seem to recognize that the TSA’s responsibilities extend beyond airport security.
The survey shows that Americans tend to understand the basic functions of each agency, but many are unaware of the breadth of services provided by these federal agencies. Upon learning more about the agencies, respondents were much more likely to recognize the impact that the agencies have on their day-to-day living as well as to view these agencies in a more positive light.
For more information on this news release, please contact:
Senior Vice President
Ipsos Public Affairs
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2009, Ipsos generated global revenues of €943.7 million ($1.33 billion U.S.).
Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP