Digital Video Website Usage, and Mix of Revenue Models, Expanding Rapidly

According to findings from Ipsos MediaCT’s MOTION study, awareness and usage of many digital video websites increased in recent months, with strong consumer acceptance of ad-supported video content

Wednesday, September 09, 2009

New York, NY — It’s no secret that online digital video has become mainstream in the U.S. In fact, 67% of online Americans have now streamed or downloaded digital video content (“digital video users” as described here), according to recent data from Ipsos MediaCT’s MOTION study. While YouTube continues to dominate the...

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Digital Video Website Usage, and Mix of Revenue Models, Expanding Rapidly

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BrianPickens Brian Pickens
Senior Research Manager
Ipsos MediaCT
Work+1.612.573.8520