Three Quarters (76%) of Edmontonians ‘Disagree’ That City Should Provide Taxpayer’s Money for a New Hockey Arena

Thursday, August 20, 2009

Edmonton, AB – Weighing in on the debate about a new hockey arena in the Edmonton downtown core, a new Ipsos Reid poll of 440 Edmonton residents has found a strongly-negative response to the idea of providing City funding to help build the arena.

Three quarters (76%) of Edmontonians ‘disagree’ (46% strongly/31% somewhat) that ‘The City should provide taxpayer’s money for a new Hockey Arena. With nearly one half strongly disagreeing with this notion, it is unlikely that further debate on the issue would make them more receptive of the idea.

Desiring a new arena despite the cost to city hall and taxpayers, one quarter (24%) of Edmonton residents ‘agree’ (6% strongly/17% somewhat) that the city should provide funds to help build the arena.

These are some of the findings of an Ipsos Reid poll conducted between Aug 14 and 17, 2009, on behalf of Global Edmonton. For this survey, a sample of 440 adults living in Edmonton from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-4.7 percentage points 19 times out of 20, of what the results would have been had the entire population of adults in Edmonton been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:
Jamie Duncan
Associate Vice President
Ipsos Reid
Public Affairs
(403) 294-7385

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Ipsos Reid is Canada’s market intelligence leader, the country’s leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid’s marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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Three Quarters (76%) of Edmontonians ‘Disagree’ That City Should Provide Taxpayer’s Money for a New Hockey Arena


Jamie Duncan
Vice President, Canada
Ipsos Public Affairs