Ethnic and New Canadians Are More Likely to Deal With a Company that Gets Involved with Their Ethnic Community

Specifically, Sponsoring Cultural Events is Most Worthwhile for Companies

Monday, August 10, 2009

Toronto, ON – Companies may benefit from contributing to ethnic communities according to an Ipsos Reid poll. This study was conducted on the Multicultural Connection Panel and finds that six-in-ten ethnic and new Canadians agree that they are more likely to deal with a company that gets involved with their ethnic community (61%...

For current news subscribers

Please login to view the full story.

Not a subscriber yet?

Purchase a 1 year
subscription ($95 U.S. /
$95 CAD plus applicable taxes) for unlimited access to:

Subscribe Now

For educational institutions:  Enquire about enterprise subscriptions »
For members of the media:   Register for complimentary access »



Ethnic and New Canadians Are More Likely to Deal With a Company that Gets Involved with Their Ethnic Community

Downloads PDF

2 PDF's

890 Words

Contact

DavePierzchala Dave Pierzchala
SVP, Managing Director
Ipsos Reid
Work+1.778.373.5006

KarenBeck Karen Beck
Senior Research Manager
Ipsos Reid
Work1.778.373.5026