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Ethnic and New Canadians Are More Likely to Deal With a Company that Gets Involved with Their Ethnic Community

Specifically, Sponsoring Cultural Events is Most Worthwhile for Companies

Monday, August 10, 2009

Toronto, ON – Companies may benefit from contributing to ethnic communities according to an Ipsos Reid poll. This study was conducted on the Multicultural Connection Panel and finds that six-in-ten ethnic and new Canadians agree that they are more likely to deal with a company that gets involved with their ethnic community (61%...

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Ethnic and New Canadians Are More Likely to Deal With a Company that Gets Involved with Their Ethnic Community
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Contact

DavePierzchala Dave Pierzchala
SVP, Managing Director
Ipsos Reid
Work+1.778.373.5006

KarenBeck Karen Beck
Senior Research Manager
Ipsos Reid
Work1.778.373.5026