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Ad-supported Models Capture Important Piece of Digital Music Market

TEMPO Digital Music Discovery & Purchase Process Study from Ipsos Reveals Emerging Changes within the CategorySigns Continue to Point to a Maturing Fee-Based Market

Friday, July 17, 2009

New York, NY — Excerpts from Ipsos’ TEMPO Digital Music Discovery & Purchase Process study show that ad-supported models provide an important channel of legitimacy for many US Downloaders, are already helping to stave off filesharing, and have the potential to do so even more in the future.

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Ad-supported Models Capture Important Piece of Digital Music Market
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KarlJoyce Karl Joyce
Director
Ipsos MediaCT
Work+1.312.665.0600