Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds

Balancing Environment and Convenience a Challenging Task for CPG Manufacturers

Thursday, June 18, 2009

New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that global consumers care about the state of the natural world but still relish the conveniences of the modern world. Many are taking the environment into account in their daily behaviors and purchasing decisions, but are weighing the impact on...

For current news subscribers

Please login to view the full story.

Not a subscriber yet?

Purchase a 1 year
subscription ($95 U.S. /
$95 CAD plus applicable taxes) for unlimited access to:

Subscribe Now

For educational institutions:  Enquire about enterprise subscriptions »
For members of the media:   Register for complimentary access »



Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds

Downloads PDF

1 PDF

891 Words

Contact

AllysonLeavy Allyson Leavy
Vice President
Ipsos InnoQuest
Work+1.516.507.3515