What’s all That Twitter About – A Lot About Nothing?

While 26% of Online Canadians are Aware of Twitter, Only 1.45% of Online Canadians Actually Use the Social Networking Tool

Thursday, June 11, 2009

Calgary, AB – A new study from Ipsos Reid shows that only 26% of online Canadians are aware of Twitter. Of those, 6% reported using the social networking tool. This only equates to 1.45% of the Internet population, or about one percent of the population as a whole. These are some of the findings from "Social Networking:...

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What’s all That Twitter About – A Lot About Nothing?

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Karen Beck
Associate Vice President, Canada
Ipsos Marketing