Thomson Reuters Announces Ipsos as International Polling Media Agency of Record
March 19, 2009—New York– Thomson Reuters announced today that it has entered
into an international media polling agency of record relationship with Ipsos, the world's third largest market
and opinion research company.
Thomson Reuters and Ipsos will undertake regular multi-country polling on a wide-range of topics
including consumer attitudes and issues, economic confidence, product and service ratings, and other timely
occurrences in geopolitics and policy developments, all of which will be reported on by Reuters.
“At a time when drastic upheaval and change is affecting populations all around the world, this polling will
provide critical analysis and insight into the level of confidence among citizens and consumers on issues
ranging from geopolitics to the economy, and will provide Reuters with important data to both explore and
report on,” said Richard Baum, Global Editor, Consumer Media, Thomson Reuters.
With aggressive advances in technology, and the global reach and coordination of Ipsos offices and
operations in 64 countries around the world, rapid turnaround market and opinion research takes place on
behalf of Ipsos clients in 100 countries on an annual basis.
“We believe our two companies can bring to bear enormous resources that will regularly take the pulse of
countries that comprise 75% of the world’s GDP” said Darrell Bricker, President and CEO of Ipsos Global
Public Affairs. “Our combined ability to collect and disseminate knowledge to people, market professionals,
decision makers and organizations around the world will make our relationship valuable and exciting” he
About Thomson Reuters
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals.
We combine industry expertise with innovative technology to deliver critical information to leading decision
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Ipsos is the third largest global survey-based market research company, owned and managed by
research professionals that help interpret, simulate, and anticipate the needs and responses of consumers,
customers, and citizens around the world. Its experts assess market potential and interpret market trends to
develop and test emergent or existing products or services, and build brands; test advertising and study
audience responses to various media; and, measure public opinion around the globe. With over 9,000
employees working in wholly owned operations in 64 countries, Ipsos conducts advertising, customer loyalty,
marketing, media, and public affairs research, as well as forecasting, modeling, and consulting and a full line
of custom, syndicated, omnibus, panel, and online research products and services in over 100 countries.
Founded in 1975 by Jean-Marc Lech and Didier Truchot, Ipsos has been publicly traded since 1999.
In 2008, Ipsos' revenues totaled €979.3 million, an increase of 5.6% on 2007. Listed on Eurolist by NYSE -
Euronext Paris, Ipsos is part of the SBF 120 and the Mid-100 Index and is eligible to the Deferred Settlement
System. Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
Head of Public Relations, Editorial, Thomson Reuters
Senior Vice President, Ipsos Public Affairs