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Almost One-Half of Time Spent Online is Multi-Tasking—44% of Canadians are Online While Conducting Other Activities, Such As Watching TV, or Listening to the Radio Time Spent Online Continues to be On Par with Television Watching, Although Skews Heavily Toward the Younger Generation

Thursday, January 22, 2009

Calgary, AB – “Online Media: All Change!”, a new study released by Ipsos Reid, has found that online Canadians are multi-tasking for almost one-half of the time they spend on the Internet. Study author Mark Laver noted that “this is a very interesting finding in itself, particularly from an advertiser’s perspective. With such a...