Most (95%) Canadian Homeowners Want Universal Standards for Proving Claims of Being ‘Green’

Only 4% accept unproven green product claims to be true

Monday, November 24, 2008

Toronto, ON – According to a survey by Ipsos Reid conducted on behalf of Icynene, 95% per cent of Canadian homeowners ‘agree’ (54% completely/ 41% somewhat) that they would like to see universal standards for proving or showing the environmental claims made by home building products that consider themselves green. This is compared...

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Most (95%) Canadian Homeowners Want Universal
Standards for Proving Claims of Being ‘Green’

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SeanSimpson Sean Simpson
Research Manager
Ipsos Reid
Work+1.416.572.4474