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IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers

Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers

Videogamers are More Likely than Non-Gamers to Influence Friends’ Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases

Thursday, October 16, 2008

New York, NY - IGN Entertainment, a division of Fox Interactive Media, and Ipsos MediaCT today released “Are You Game?”, a series of research findings from a comprehensive study examining the growing diversity, consumption patterns and social activity of videogamers. The results of this unique study – which included a quantitative...

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IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers
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AdamWright Adam Wright
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Ipsos Marketing
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