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Search Marketing: Online Canadians Overwhelmingly Satisfied With Internet Search Results, Yet Skeptical of Online Advertising

Majority (80%) Feel They Are Getting Best Results From Their Primary Search Engine, Although Skeptical (62%) of Paid Search Advertisements

Tuesday, September 02, 2008

Calgary, AB - A new study released by Ipsos Reid entitled “Search Marketing in Canada” has found that online Canadians are overwhelmingly satisfied with their Internet search results from search engines such as Google, Yahoo!, and Microsoft’s Live Search. Eight in ten (80%) online Canadians agree that they are getting the best...

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MarkLaver Mark Laver
Associate Vice President
Ipsos Reid
Work+1.403.294.7393