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As Gas Prices Near $4.00 a Gallon Nationally, Two Thirds of Americans Say they Have Changed their Driving Habits

More Americans Will Change Their Habits as Prices Continue to Rise

Thursday, June 05, 2008

New York, NY – A new telephone survey of 1,000 Americans, conducted by Ipsos Public Affairs on behalf of Access America Travel Insurance and Assistance, has found that 67% have already changed their driving habits because of gas price increases.

Among those who have changed their driving, the median gas price at which they did so was $3.20 per gallon, a level that was reached back in March.

As the price at the pump continues to rise, more and more Americans will be changing their driving habits: at $3.00 per gallon, 35% of Americans had changed their habits; by $4.00 per gallon — a reality in many parts of the U.S. already —, it will be 74%; and by $5.00 per gallon, 85% of all Americans will have changed their driving habits. However, one in ten Americans (9%) say they will never change their driving habits, regardless of the how high the price climbs.

Those who have already changed their driving habits are particularly prevalent among adults with a household income of less than $50,000 per year (73%), parents of children under 18 (72%), those living in the South (72%) and those saying the country is headed on the wrong track (71%).

In an effort to save on gas, Americans first tend to reduce non-essential driving. More than a quarter (26%) say that cutting back on travel or recreational driving is the first substantial change they made or will make due to rising gas prices. One in five (21%) say the first thing they did or will do is to consolidate or reduce errands (21%). Fewer Americans first look to alternate forms of transportation such as carpooling (7%), walking or biking when possible (6%), or using public transportation more often (4%). Only 3% say that the first thing they did or will do is buy a more fuel-economic car or a hybrid.

Proportions of Americans who first cut back on recreational driving as a response to higher gas prices vary little across age and income groups. However, those aged 55 and older are more likely than younger adults aged 18-54 to mention consolidating or reducing errands (30% vs. 18%). Southerners (12%) and those aged 18-34 (10%) are more likely than others to mention carpooling. Those making less than $25,000 (9%) and Northeasterners (7%) are more likely than others to cite using public transportation as their first response to higher gas prices.

These are some of the findings of an Ipsos/Access America poll conducted May 30 – June 2, 2008. For the survey, a nationally representative sample of 1,000 randomly-selected adults aged 18 and over residing in the U.S. interviewed by telephone via Ipsos’ U.S. Telephone Express omnibus. With a sample of this size, the results are considered accurate within ±3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult population in the U.S. been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau.

For more information on this news release, please contact:
Nicolas Boyon
Senior Vice President
Ipsos Public Affairs
(646) 364-7583
nicolas.boyon@ipsos.com

About Ipsos Public Affairs
Ipsos Public Affairs is one of the company’s five research specializations. In the US, it has offices in New York City, Washington, DC, Chicago and Seattle. It specializes in corporate reputation, issues management, strategic communications and sociopolitical trends, serving the needs of corporations, non-profit organizations, public relations firms, news media and governments. Its toolbox for conducting tailor-made solutions includes rapid turnaround quantitative polling, qualitative focus groups, online panels, elite and stakeholder interviewing, syndicated subscriptions, and proprietary research techniques. Ipsos Public Affairs is well known as the polling partner of The Associated Press, the world’s oldest and largest news organization.

To learn more, visit: www.ipsos-pa.com

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

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As Gas Prices Near $4.00 a Gallon Nationally, Two Thirds of Americans Say they Have Changed their Driving Habits



Contact

NicolasBoyon Nicolas Boyon
Senior Vice President
Ipsos Public Affairs
Work+1.646.364.7583