Global Poll Shows That Of Those Aware of Candidates in Race to Succeed Bush, Most (55%) Would Like to See Barack Obama as Next U.S. President

22-Country Survey Shows that Most (80%) of Those Aware of Candidates are Watching Election Race Closely

Tuesday, June 03, 2008

Washington, DC – A new global Ipsos poll of the world’s most engaged citizens across 22 countries, conducted for Al Jazeera English Network, finds that most citizens appear to be tuned in to the race for the U.S. Presidency, with a majority of global citizens being ‘aware’ of the three major contenders for the presidency: Hillary Clinton (92%), Barack Obama (82%) and John McCain (62%).

In fact, much of the world appears to be watching the race in the U.S., with eight in ten (80%) of these ‘aware’ global citizens indicating that they’re following the presidential election ‘closely’ (15% very/65% somewhat). Just two in ten (20%) of those who are aware of all three candidates say that they’re ‘not following’ the presidential election ‘closely at all’.

Among those who are ‘aware’ of all three candidates, a majority (55%) would most like to see Barack Obama as the next President of the United States, placing him well ahead of his fellow Democratic rival Hillary Clinton, who is receiving 31% of the vote. Apparently, the global appetite for another Republican is not strong, with only 14% indicating that they would most like to see John McCain as the next U.S. President.

Global opinion appears to differ markedly from opinion within the United States, however. When considering which of the three candidates they would most like to see as President of the United States, 41% of Americans indicate they most prefer John McCain (compared to 14% globally), 33% would most like to see Barack Obama as President (55% globally), and 26% would most like to see Hillary Clinton as the next President of the United States (31% globally).

These are the findings of an Ipsos poll conducted on behalf of the Al Jazeera English Network involving a sample of 22,605 respondents, with a minimum of 1,000 interviews per country, across the Ipsos global online panel access network. The field window was April 15 through May 22, 2008. The margin of error per country is +/-3.1, 19 times out of 20.

Awareness of Clinton (92%) Ahead of Obama (82%) and McCain (62%)…

Of Those Aware, Majority (55%) Would Most Like to See Obama as President of the United States…

The Eyes of the World are Focused on the U.S. Election…

For more information on this news release, please contact:
Dr. Darrell Bricker
President & CEO
Ipsos Reid
Public Affairs
416-509-8460
Darrell.Bricker@Ipsos-Reid.com

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).

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Global Poll Shows That Of Those Aware of Candidates in Race to Succeed Bush, Most (55%) Would Like to See Barack Obama as Next U.S. President

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