Americans’ Attitudes toward Life Insurance

Identity theft or fraud (50%), or death -- personal or of spouse/partner (45%) -- rank as top two of 15 scenarios that would have most negative effect on family's financial health and future By comparison, and despite current economic woes, Americans rank economic recession (23%) 10th, falling home prices (12%) 15th

Thursday, May 15, 2008

New York, NY – According to a new Ipsos survey conducted on behalf of ING about American attitudes concerning life insurance, out of 15 scenarios "having your accumulated savings stolen because of identity theft or fraud" (50%) and "your death or the death of your spouse or partner" (45%) are the two events which would have the...

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Americans’ Attitudes toward Life Insurance

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Nicolas Boyon
Senior Vice President, US
Head of Health Services Research

Ipsos Public Affairs