Nearly Half (45%) Of Canadians Only Buy U.S. Dollars When They Need To
Only One In Three Takes Advantage Of Possible Savings
Thursday, April 24, 2008
Toronto, ON – When it comes to how they buy their U.S. dollars, nearly half (45%) of all Canadians who use the currency in other countries say that they purchase whenever they need some, regardless of the exchange rate. According to the recent poll conducted by Ipsos Reid on behalf of RBC, only three in ten (32%) purchase their U.S. dollars when they think the exchange rate is favourable. Interestingly, one in five (19%) Canadians who use the U.S. dollar in other countries don’t buy the currency before they go.
In addition, only three in ten (30%) save U.S. dollars for travel purposes. Canadians over the age of 54 (41%) are most likely to save, compared to those between the ages of 35 and 54 (28%), and those between the ages of 18 and 34 (20%). Of those Canadians who do save U.S. dollars for travel purposes, the majority (53%) simply keeps their money at home in cash. Four in ten (37%) keep their travel funds in a U.S. dollar bank account, while one in ten (11%) does both.
- Men (43%) are more likely than women (30%) to keep their money in a U.S. dollar bank account, while women (59%) are more likely than men (45%) to keep it at home in cash.
- Canadians over the age of 54 (43%) are more likely to keep their travel funds in a U.S. dollar bank account, compared to those between the ages of 35 and 54 (32%) and those between the ages of 18 and 34 (29%).
Four in ten Canadians (40%) travel outside Canada to countries that accept the U.S. dollar at least once a year. Two in ten (17%) travel to such a country ‘a few times a year’, while 3% of Canadians – approximately 720,000 individuals – travel there at least once a month. Four in ten (38%) ‘rarely’ travel to such a country, while two in ten (22%) never do.
- Canadians who go to a country that accepts U.S. currency at least once a month are most likely to be found in British Columbia (7%) and Ontario (5%), and least likely to be found in Quebec (1%), Atlantic Canada (0%), Alberta (0%), and Saskatchewan and Manitoba (0%).
- Canadians aged 18 to 34 (36%) are most likely to have never gone to a country that accepts U.S. dollars, as compared to those aged 35 to 54 (21%) and those over the age of 54 (10%).
Thinking about the last five places they have travelled outside of Canada, two in three (62%) Canadians say they have purchased and used U.S. dollars. Significantly smaller proportions have used Euros (6%) or Pesos (5%). When they return from a country that uses U.S. dollars, the majority of Canadians who have leftover funds either leave it at home (50%) or exchange it for Canadian funds (29%). A lesser proportion (16%) puts the leftover money in their U.S. bank account. One in ten (8%) simply make sure they spend it all.
These are the findings of an Ipsos Reid poll conducted on behalf of RBC from 03/13 to 03/18, 2008. This online survey of 2,020 adult Canadian bank account holders was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Canadian population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. An unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 2.2 percentage points, 19 times out of 20.
For more information on this news release, please contact:
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP