No Matter The Size, Majority (59%) Of SMB Owners Say Branding Their Business A ‘Priority’

But Less Than One Half (45%) Are ‘Very Satisfied’ With Their Company’s Current Brand, Just One In Three (32%) ‘Strongly Agree’ They’re Confident In Making The Right Marketing And Branding Decisions

Tuesday, March 04, 2008

Toronto, ON – A new Ipsos Reid poll conducted on behalf of Hewlett Packard finds that no matter the size of their small or medium-sized business, a majority (59%) of SMB owners say that branding their business is a ‘priority’ (28% very high/31% somewhat high). In fact, just two in ten (18%) say it’s ‘not a priority at all’,...

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No Matter The Size, Majority (59%) Of SMB Owners Say Branding Their Business A ‘Priority’

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SeanSimpson Sean Simpson
Associate Vice President
Ipsos Reid
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