Young Adults Show Significant Interest In Free Ad-Supported TV Show Downloads

Younger Consumers Lean Toward Free Downloads, While Older Consumers Lean Toward Free Streams, According To Recent Research Conducted By Ipsos Insight

Tuesday, January 08, 2008

New York, NY — Recent research conducted by Ipsos Insight among U.S. online adults hints that future growth in online video services may be predicated more on downloading models than on streaming models – and potentially more on free ad-based content than on paid content – particularly as younger consumers spend an increasing...

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Young Adults Show Significant Interest In Free Ad-Supported TV Show Downloads

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Contact

Elen Alexov
Director, Marketing Services,
North America

Ipsos
1.778.373.5136
elen.alexov@ipsos.com