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High Definition Hyped, But Many Consumers Remain Wary
HDTV Perceptions Remain Positive Among Those Reporting Familiarity, But Many Consumers Can’t Justify Replacing Their Current TVs
Friday, January 20, 2006
New York, NY — While 90% of all Americans have heard of high definition television (HDTV), only 47% say they know anything substantial about it, and just 15% say they are somewhat or very likely to get HDTV—all reflecting basically unchanged levels over the past year, according to the latest research from Ipsos Insight, the global...