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Wireless Minutes Clinch The Deal
Quadruple Play Of Bundled Phone, Television, Internet And Wireless Packages Set To Draw Large Number Of Americans, Says Ipsos-Insight
Wednesday, May 25, 2005
New York, NY — The Quadruple Play strategy that adds wireless phone service to the phone, television, and Internet services bundle in American homes is set to steal a large portion of market share from existing “à la carte” providers. A new study by leading market research firm Ipsos-Insight shows that up to 31% of à la carte...