Wireless Minutes Clinch The Deal

Quadruple Play Of Bundled Phone, Television, Internet And Wireless Packages Set To Draw Large Number Of Americans, Says Ipsos-Insight

Wednesday, May 25, 2005

New York, NY — The Quadruple Play strategy that adds wireless phone service to the phone, television, and Internet services bundle in American homes is set to steal a large portion of market share from existing “à la carte” providers. A new study by leading market research firm Ipsos-Insight shows that up to 31% of à la carte...

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Wireless Minutes Clinch The Deal

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LynneBartos Lynne Bartos
Cable, Media, Entertainment Research
Ipsos Marketing
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