DVR Study Shows Awareness Up, But Buying Intentions Remain Flat

Ipsos-Insight Research Reports On Digital Video Recorder Market Trends And Shift Away From Retailers

Monday, January 24, 2005

New York, NY — Despite a significant year-over-year jump in awareness of digital video recorders (DVRs, also known as PVRs or by the popular brand name TiVo), the likelihood that consumers will purchase a DVR sometime soon remains relatively flat, according to results from a survey among 1,000 American adults conducted by...

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DVR Study Shows Awareness Up, But Buying Intentions Remain Flat

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LynneBartos Lynne Bartos
Cable, Media, Entertainment Research
Ipsos Marketing
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