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Consumers Expect Substantial Savings On Digitally Distributed Albums

Ipsos-Insight’s Quarterly Digital Music Study, TEMPO: Keeping Pace With Digital Music Behavior, Reveals Variance In Pricing Expectations And Demand Between Physical CD And Digital Album Downloads

‘Sweet Spot’ For Physical CDs May Be $11.99, Study Finds

Thursday, December 04, 2003

New York, NY — With the number of fee-based online music services growing each month and legitimate online music distribution poised to take off, new findings from global research firm Ipsos-Insight reveal that consumer pricing expectations for digital music are significantly lower than for those sold in a physical CD format.

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MattKleinschmit Matt Kleinschmit
Vice-President
Ipsos Marketing
Work+1.312.665.0600