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PC Encroaching On TV’s Dominance In Share Of Screen Time With Digital Video Users

Today’s Video Streamers And Downloaders Show A Growing Propensity To Watch Video On Their PCs - Seemingly At The Expense Of TV’s Share Of Disposable ‘Screen Time’ According To Ipsos MediaCT’s <i>MOTION</i> Study

Friday, May 30, 2008

New York, NY – While TV’s place as the preeminent channel for Americans to watch video content remains safe for now, results from recent research conducted by Ipsos MediaCT shows that the PC is slowly encroaching on the TV’s dominance, capturing an increasing amount of screen time among those who download or stream video online.

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PC Encroaching On TV’s Dominance In Share Of Screen Time With Digital Video Users

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AdamWright Adam Wright
Senior Project Manager
Ipsos Marketing
+1.612.573.8536
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