Friday, July 09, 2010
New York, NY – When the Wii launched during the 2006 holiday season, loyal Nintendo gamers across the planet lined up at local stores and scoured the web to try to get their hands on the highly anticipated motion control enabled videogame console. These were not casual weekend gamers or Moms and Dads looking for a new hobby, but enthusiast Nintendo fans who were excited to experience a groundbreaking new phase in the evolution of gaming. Nintendo realized that it desperately needed the hardcore fans to be its leading evangelists, and the launch titles reflected this marketing strategy. The titles that shipped alongside the Wii console included The Legend of Zelda: Twilight Princess, Metroid Prime 3: Corruption, Red Steel, Super Monkey Ball: Banana Blitz, and other familiar franchises. With the exception of the bundled Wii Sports, there weren’t very many titles that initially targeted the untapped mainstream market.
Wednesday, July 07, 2010
Vancouver, B.C. – Techneos announced a new collaboration with Ipsos, a leading global survey-based market research company. Ipsos and Techneos are working together to pilot new technologies and applications for mobile research. Their latest project called “The Great British Weekend” was conducted during the May 2010 Bank Holiday long weekend using Techneos’ survey research application, SODA across multiple mobile phones; Nokia and BlackBerry devices.
Tuesday, June 22, 2010
New York, NY – Four-in-ten moms say it was their idea to get their child a mobile phone. Over half of parents of 6-12 year olds allow their kids to see PG-13 movies. During the last year, both parents and kids have significantly increased multitasking online while watching television.
Wednesday, June 16, 2010
New York, NY - A unique new study on kids and families media consumption habits has pinpointed the demographic sweet spot when parents begin to yield to their kids' desire for any number of media-playing devices.
Thursday, June 10, 2010
Los Angeles, CA – As the gaming world anticipates the upcoming launch of Xbox’s Natal and PlayStation’s Move, Ipsos has been examining consumer interest in the products and their intent to purchase. Specifically, Ipsos OTX MediaCT’s GamePlan Insights tracks gamer purchase behavior for Natal, Move, and all major software releases on a weekly basis.
Thursday, June 10, 2010
Sunnyvale, CA – To honor National Internet Safety Month in June, Yahoo! Inc. (NASDAQ:YHOO) is sharing data discovered from a recent survey exploring how parents monitor children's online behavior and how people manage their digital reputations. As a longtime industry leader in child safety, Yahoo! continues to make safety a company priority by supporting efforts to educate children, parents, adults, and communities about safe online experiences. Yahoo! conducted the online survey with Ipsos OTX in April 2010 to gain insight into consumers' behaviors and perceptions with respect to online safety. The survey is based on a sample size of 2,003 Internet users in the United States, ages 18-64 years old.
Thursday, June 10, 2010
South San Francisco, CA – Future US, the special-interest media company, today announced it has expanded its strategic alliance with Ipsos OTX MediaCT, the U.S.-based operation of the global research firm, to create a new research destination, GamePlan Stats, on GamesRadar.com. The new microsite, live today at http://www.gamesradar.com/gameplanstats, offers marketers and consumers insight into the purchasing behavior of gamers and their gameplay habits across the U.S., with additional commentary from Ipsos OTX analysts and GamesRadar.com editors. Each month, video game industry professionals and consumers can visit the GamePlan Stats website to obtain free and insightful data, including the top 25 upcoming and recently released titles, with expert editor reporting.
Thursday, June 03, 2010
Los Angeles, CA – The Worldwide Motion Picture Group at Ipsos OTX MediaCT has launched the highly anticipated Script Evaluation Division to assess the potential playability and marketability of films at the script stage. This service, designed to inform key decisions at the most nascent stages of a movie, benefits from the group’s extensive background in screenings, creative testing and tracking, as well as access to the largest sample of nationally representative moviegoers available and the proprietary normative data culled from it.
Monday, May 17, 2010
New York, NY – It is no secret that watching long forms of professionally produced online digital video has become commonplace in the U.S. The ease and convenience of watching online video are rapidly contributing to a society where all forms of video are expected to be just clicks away. Even full-length movies, which previously required dedicated time and effort to find a specific movie, are joining the ease-and-convenience bandwagon. No longer is it necessary to go out and purchase a movie or rent one from a store; now consumers have a myriad of choices that are often faster and less expensive than their traditional counterparts.
Tuesday, May 11, 2010
Los Angeles, CA – For 250 consecutive weeks, TV Dailies has consistently delivered unique insights to aid underlying business decisions for the programming and marketing of television programs – a key milestone for the Ipsos OTX MediaCT syndicated tracker. Proving itself as one of the most valued television trackers in the industry, TV Dailies has expanded from 2 to over 30 client users in less than five years.
Monday, May 03, 2010
Los Angeles, CA – First-party exclusives continue to dominate the GamePlan Insights charts for titles that U.S. gamers intend to purchase in the near/medium future -- although the titles are separated by significant release windows.
Wednesday, April 28, 2010
San Francisco, CA – New survey data from Ipsos shows that the Nintendo Wii has maintained strong ‘share-of-mind’ among those in the market to buy gaming devices. The survey results, conducted among 1,000+ U.S. gamers age 18+, were collected in February on the heels of the 2009 holiday season (and before the release of the iPad).
Monday, March 29, 2010
South San Francisco, CA – Future US, the special-interest media company, today announced an innovative strategic alliance with Ipsos OTX MediaCT, U.S., the U.S.-based operation of the global research firm, to create a new consumer research tool, GamePlan Core.
Wednesday, March 24, 2010
New York, NY – Although most email users across North America and Western Europe are aware of how bots and viruses spread through risky email behavior, many respond to spam in ways that could leave them vulnerable to a malware infection, according to the 2010 MAAWG Email Security Awareness and Usage Survey conducted by Ipsos Public Affairs.
Tuesday, March 23, 2010
New York, NY – Media consumption is growing amongst the business leaders of America according to the latest Business Elite survey released today by Ipsos MediaCT. The uncertain economic conditions of recent years have made access to business news more important than ever for the most powerful business people.
Thursday, December 10, 2009
New York, NY - Like Halley’s Comet, 3D video periodically re-enters the entertainment atmosphere, creating renewed excitement for a recurring theme that stretches back to the 1950s, in terms of popular appeal and availability (mainly via movies). What excites leading consumer electronics manufacturers like Sony and Panasonic – and studio players like Sony Pictures (“Cloudy with a Chance of Meatballs”) and Disney-Pixar (“Up”) – is the unprecedented potential to extend 3D visual entertainment into millions of American homes, as well as in theaters. To this point, recent MOTION data show that younger U.S. consumers (age 18-34) are particularly interested in enjoying 3D video content on a TV or PC screen.
Monday, December 07, 2009
San Francisco, CA - Video gaming is morphing: breaking stereotypes, boundaries, and records. In such an environment, smart marketers change faster than the market, capitalizing on emerging opportunities, and changing the way in which they do things, including response to sudden shifts in demand or preference for current offers.
Tuesday, November 03, 2009
Calgary, AB – A new study released by Ipsos Reid examining Online Privacy and Security has found that 34% of online Canadians are ‘very concerned’ with their Online Security, a decline of 13% from 2003. However, those online Canadians who state that they are ‘somewhat concerned’ increased by 11%. The overall level of concern (80%) remains consistent with 2003.
Monday, October 26, 2009
New York, NY– ‘Green’ or environmentally friendly policies and programs are becoming more top of mind for U.S. consumers when making technology related purchase decisions, but few are aware of specific policies, according to the annual Ipsos Green Technology report. The survey shows that few technology purchasing consumers are aware of specific environmental policies and practices of technology firms, despite the efforts of companies and the accolades in the media.
Tuesday, September 22, 2009
Toronto, ON – Three quarters (75%) of Canadian children in young families who use the Internet were on the Net by the age of seven, according to a new Ipsos Reid poll conducted on behalf of TELUS. An additional two in ten (20%) child Internet-users were online by the age of 10, while just 5% were older than 10 when they started using the Internet.
Wednesday, September 09, 2009
Toronto, ON – Weighing in on the debate over the sale of troubled Nortel’s assets to Swedish-based Ericsson and Research in Motion’s subsequent bid to stop the sale, a new Ipsos Reid poll conducted on behalf of Ericsson has revealed that Canadians believe the sale would be a ‘good deal’ for Canada (83%), Nortel employees in Canada (84%) and the future of Canada’s technology sector (82%) when they hear what’s in store under the new ownership.
Wednesday, September 09, 2009
New York, NY — It’s no secret that online digital video has become mainstream in the U.S. In fact, 67% of online Americans have now streamed or downloaded digital video content (“digital video users” as described here), according to recent data from Ipsos MediaCT’s MOTION study. While YouTube continues to dominate the short video clip market and iTunes continues to do brisk business via downloads, the streaming of longer running content, such as TV shows and movies, has become more popular due to sites such as Hulu and Netflix.
Wednesday, August 05, 2009
New York, NY — Americans with Internet access are streaming more TV shows and movies than ever before. Recent data from Ipsos MediaCT’s MOTION study illustrates that in the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie. This is more than two times the levels measured in September 2008. Not surprisingly, young adults 18 to 24 years of age have been the most ardent supporters of this medium. What is surprising is just how supportive they are – in the past 30 days, 30% have streamed a full-length movie and 51% have streamed a full-length TV show, which represent dramatic increases from last year.
Friday, July 17, 2009
New York, NY — Excerpts from Ipsos’ TEMPO Digital Music Discovery & Purchase Process study show that ad-supported models provide an important channel of legitimacy for many US Downloaders, are already helping to stave off filesharing, and have the potential to do so even more in the future.
Monday, June 22, 2009
Calgary, AB - A new study shows from Ipsos Reid shows that online Canadian teens are significantly more likely to have a social network profile than online Canadian adults. Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. The rate of increase is higher than that reported for the online adult population, which increased from 39% to 56% over the same time period. These are some of the findings from “Online Teens: What’s the Next Generation Doing Now,” a new study conducted and released by Ipsos Reid. Study author Mark Laver noted, “Teenagers are sometimes thought as societal barometers for new trends and embracing new technology. Online teenagers’ use of social networks has expanded rapidly in the past 18 months; however, their parents’ usage hasn’t kept up. Consequently, some parents will have little to no clue about what their children are doing online.”
Friday, June 19, 2009
Calgary, AB - A new study from Ipsos Reid shows a dramatic increase in the number of online Canadians who have a profile on an online social network. In 18 months the percentage with a profile has increased from 39% to 56%. These are some of the findings from “Social Networking: 2009”, a new study conducted and released by Ipsos Reid. Study author Mark Laver notes, “Social networks get a lot of press and rightfully so, they are becoming the communications tool of the 21st century. The increasing concentrations of people at these types of websites make them very attractive to online marketers and businesses.”
Thursday, June 11, 2009
Calgary, AB - A new study from Ipsos Reid shows that only 26% of online Canadians are aware of Twitter. Of those, 6% reported using the social networking tool. This only equates to 1.45% of the Internet population, or about one percent of the population as a whole. These are some of the findings from “Social Networking: 2009”, a new study conducted and released by Ipsos Reid. Study author Mark Laver noted that while “Twitter gets a lot of press, and usage figures show impressive growth, when you look at its awareness and use among mainstream online Canadians, you get a completely different picture.”
Wednesday, May 27, 2009
New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (currently being fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted its quarterly online Barometer survey among affluent adults during April 2009. In it, some 1000 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.
Tuesday, March 24, 2009
New York, NY – Ipsos Mendelsohn presented, at its third meeting with the Mendelsohn Advisory Council (MAC), the 2009 Affluent Survey questionnaire that contains 40% more information than its 2008 questionnaire. The MAC, with over 30 members, has been providing valuable input for Mendelsohn’s 33rd Annual 2009 Affluent Survey. This prestigious group of subscribers includes thought-leaders from such leading publishing companies as American Express Publishing, Conde Nast, CurtCo, Dow Jones, Hachette, Hearst, Rodale, and Time Inc. From the television side involved subscribers are Bloomberg, CNN, Comcast, Discovery, Fox, and NBC Universal. Rounding out the Council are the larger media agencies including Horizon Media, Initiative, Mindshare, MPG, OMD, Optimedia, PHD, StarcomMediavest, and Zenith to name a few that have become actively involved.
Monday, March 02, 2009
Toronto, ON — It appears that the economic downturn is putting a strain on many IT departments across the country, with a new Ipsos Reid poll of business managers and executives conducted on behalf of Microsoft indicating that six in ten (62%) ‘agree’ (19% strongly/43% somewhat) that their IT staff is ‘expected to do more work with less resources’ as a result of the impact that the economy is having on their business. Just four in ten (38%) ‘disagree’ (9% strongly/29% somewhat) that this is the case.
Friday, February 27, 2009
Toronto, ON — Small and medium-sized business owners who have the capacity to process debit/credit transactions could be underestimating the degree to which fraudsters are targeting their business, with a new Ipsos Reid poll conducted on behalf of Visa revealing that four in ten (41%) ‘agree’ (10% strongly/30% somewhat) that ‘data thieves and hackers are not interested’ in a business of their size. The majority (59%), though, ‘disagrees’ (29% strongly/30% somewhat) with this premise.
Friday, February 06, 2009
New York, NY – Are Americans at the higher end of the economic ladder continuing to share their wealth with others less fortunate? A recent Mendelsohn Affluent Poll set out to find out. As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked about their recent charitable donations.
Friday, February 06, 2009
New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.
Monday, February 02, 2009
Chicago, IL - United States Hispanics are not only online in overwhelming numbers, but they are taking advantage of the internet’s position as a primary tool for information. Previous notions of Hispanics not having access to the internet, or being unaware of its possibilities, have been smashed. Not only are U.S. Hispanics online, but they turn to the internet for a variety of reasons.
Thursday, January 22, 2009
Calgary, AB – “Online Media: All Change!”, a new study released by Ipsos Reid, has found that online Canadians are multi-tasking for almost one-half of the time they spend on the Internet. Study author Mark Laver noted that “this is a very interesting finding in itself, particularly from an advertiser’s perspective. With such a high degree of multi-tasking occurring, how can an advertiser (online or offline) be sure their message is getting through? Keeping this in mind, advertisers and media companies need to ensure that they have the appropriate tracking mechanisms as well as unique and different material in order to break through in this cluttered environment.”
Wednesday, January 14, 2009
Calgary, AB – A new study released by Ipsos Reid, Online Healthcare: Coming of Age, has found that almost three-quarters (70%) of online Canadians have visited a healthcare website in the past year. This figure is up slightly (+4%) from the last time the study was conducted in 2002. Study author Mark Laver noted that “this is another confirmation that the Internet has come of age as a meaningful resource tool for those online.”
Thursday, December 18, 2008
New York, NY — Americans have embraced streaming video, often at the expense of video downloading. Recent data from Ipsos MediaCT’s MOTION study confirms that nearly six in ten (57%) U.S. Internet users 12 years of age and older have streamed video in the past 30 days – 7% higher versus the end of 2007. In comparison, one in five (22%) have downloaded video in the past 30 days.
Wednesday, December 17, 2008
NEW YORK – December 17, 2008 – Traditional media play a vital role in igniting the process that leads influencers to share information online and via word of mouth, according to a new Ipsos Public Affairs study developed by IM MS&L, the influencer marketing practice of MS&L. Among nearly 1,000 digital influencers in the areas of beauty, personal health or the environment, more than eight in ten say they often go online to find out more after reading something in a magazine or newspaper (84%) or hearing something on TV or on the radio (84%.) The research shows that both traditional and online media sources help shape public opinion in the complex world of online influence.
Thursday, December 04, 2008
New York, NY – A new Ipsos poll conducted on behalf of Fairfax County Economic Development Authority has revealed that most working Americans (80%) ‘agree’ (52% strongly/28% somewhat) that technology gives their company/organization a ‘competitive advantage’ in their industry. Furthermore, a similar proportion ‘agrees’ (56% strongly/24%) that ‘technology is critical to their individual productivity at work’ as well as their ‘creativity’ (78% total, 50% strongly/28% somewhat).
Thursday, November 20, 2008
Calgary, AB – Ipsos Reid’s long standing Interactive Reid study has found that year over year online spending dropped 13% among online Canadians in Q3, 2008. The study, which tracks consumer activities on the Internet, also found spending from Q2 to Q3 had dropped by 15%.
Wednesday, November 12, 2008
Toronto, ON – According to a new Ipsos Reid poll of mobile device users conducted on behalf of Windows Mobile, three in ten (30%) Canadians with a cellphone say they sleep with their phone beside their bed at night. Perhaps starving for attention, men (36%) are more likely than women (24%) to say that their cellphone rests next to their bed at night.
Tuesday, November 04, 2008
Ottawa, ON – Technology is changing our world, and no where is that picture clearer than in the world of broadcasting. This week, broadcasters from all across Canada assembled in Ottawa for the annual convention of the Canadian Association of Broadcasters. Mark Laver, Associate Vice President with Ipsos Reid in Calgary, was on hand to present findings from Ipsos’ Canadian Inter@ctive Reid Report, offering a glimpse into the future of the Internet and other new media.
Tuesday, October 28, 2008
Toronto, ON - A new study of marketers about digital marketing in Canada conducted by Ipsos Reid for the Canadian Marketing Association shows that some 4 in 10 marketers (39 per cent) believe that “spending on TV will decrease over the next two years,” reinforcing the current trend in growth of digital forms of marketing and the shift away from mass marketing to more targeted marketing approaches.
Monday, October 27, 2008
New York, NY - Over the past six months, the popularity of online video services has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience in the U.S. Recent data sourced from Ipsos MediaCT’s MOTION study illustrate the widespread appeal online video services have with the majority of today’s Internet users, and how streaming video in particular has helped build an audience with women and those aged 35 and older.
Tuesday, October 21, 2008
New York, NY – Three-quarters of online consumers have some worry that they will fall victim to identity theft, according to a new Ipsos poll conducted in United States, Canada, France, Germany, Spain and the United Kingdom on behalf of PayPal.
Thursday, October 16, 2008
New York, NY - IGN Entertainment, a division of Fox Interactive Media, and Ipsos MediaCT today released “Are You Game?”, a series of research findings from a comprehensive study examining the growing diversity, consumption patterns and social activity of videogamers. The results of this unique study – which included a quantitative overview as well as focus groups and in-home interviews – were released this morning in New York at an event for IGN advertising clients.
Wednesday, October 08, 2008
New York, NY - Excerpts from Ipsos’ TEMPO Digital Music Brandscape study show that one year following its launch, Amazon.com Music has made a phenomenal first showing. Meanwhile, Rhapsody’s increased focus on advertising and partnership appears to be paying off. But neither development has slowed iTunes’ step, with the site continuing to gain dedicated users who perceive it as the best fee-based digital music destination.
Friday, October 03, 2008
Toronto, ON – A new Ipsos Reid poll of small business owners in Canada, conducted on behalf of Hewlett Packard, has uncovered a generational divide that exists among small business owners and their attitudes towards technology in the workplace. From the types of technology they purchase, to the level of their comfort using various forms of technology, attitudes towards technology in their business vary greatly depending on the age of the entrepreneur.
Thursday, October 02, 2008
Calgary, AB – A new study released by Ipsos Reid examining the ownership, upgrade intentions and new consumer electronic purchases of online Canadians has found that in the next two years, laptop computers will be found in 59% of online Canadian homes.
Monday, September 22, 2008
Toronto, ON – In an age where reliance on technology as a method of communication is at an all-time high, many Canadians feel they are losing their personal touch with family and friends. According to a new Ipsos Reid poll conducted on behalf of Dentyne, six in ten Canadians (63%) are concerned that technology is taking away from their face-to-face time with friends and family. Further, eight in ten (80%) agree that technology is often used when face-to-face communication would be better.
Monday, September 15, 2008
Calgary, AB – A new study released by Ipsos Reid examining online coupons has found that online Canadians are interested in downloading coupons or money off deals from the Internet. In particular, high levels of interest are exhibited for those items that could be considered as more of a necessity. Over one-half of survey respondents stated that they would be ‘extremely likely’ or ‘very likely’ to download a coupon for gasoline (58%) or groceries (54%). These results are perhaps not that surprising given that for many online Canadians these two categories represent a large proportion of weekly expenditures and have increased rapidly in the past few years.
Tuesday, September 02, 2008
Calgary, AB - A new study released by Ipsos Reid entitled “Search Marketing in Canada” has found that online Canadians are overwhelmingly satisfied with their Internet search results from search engines such as Google, Yahoo!, and Microsoft’s Live Search. Eight in ten (80%) online Canadians agree that they are getting the best results from their primary search engine. In addition, two-thirds (66%) agree that their search results are objective. Furthermore, three-quarters of online Canadians indicate they can usually find what they are looking for on the first page of search results. In the multi-billion dollar search marketing business these are important factors for online marketers.
Thursday, August 07, 2008
Toronto, ON - Ipsos Interactive Services, a global leader in online survey-based market research, announces the release of Poll Predictor, an interactive tool designed for Facebook. The game challenges users to correctly guess the percentage of “yes” answers to all types of fun questions initially put to Ipsos panelists in the US.
Thursday, July 24, 2008
New York, NY - As more American consumers go online to stream or download video content, the number of advertising-subsidized online video services is also growing. With all these new models hitting the market, the question on marketers’ minds remains: How will consumers react to the growing proliferation of advertising supported video services? Recent research conducted by Ipsos MediaCT suggests that the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content.
Monday, July 21, 2008
Toronto, ON – It appears that Canadians who use their HDTV for games have a preference for the Nintendo Wii console. According to a new poll conducted by Ipsos Reid, among those who have bought (or plan to buy) a high-definition TV, four in ten (35%) HDTV owners who play games using the high-def televisions connect a Nintendo Wii to the TV. This makes the Nintendo console the most popular console for high-definition gamers, compared to other flagship consoles – namely the X-Box 360 (28%) and the Playstation 3 (25%).
Monday, July 14, 2008
Ottawa, ON – It appears that for many families, family night means gathering around the gaming console or computer, with a new Ipsos Reid poll conducted on behalf of the Entertainment Software Association of Canada revealing that four in ten (40%) parents ‘agree’ (12% strongly/28% somewhat) that ‘video games are increasingly becoming a family activity’ in their household.
Monday, June 30, 2008
San Francisco, CA – Consumers are reporting strong intentions to buy mobile devices this year, according to research conducted by Ipsos MediaCT. Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices—including cell phones, MP3 players, hand-held gaming devices, and laptop PCs.
Wednesday, June 25, 2008
Vancouver, BC - Email Marketing 2008 a new study released by Ipsos Reid, has found that Canadians are continuing to receive more and more email on a weekly basis. This continues the trend seen over the past few years. The average number of emails received increased by 9% in the past year, although the increase is much smaller than the 26% increase observed between 2005 and 2006.
Monday, June 16, 2008
Ottawa, ON – A majority (52%) of Canadians believe that it would be wrong for the government to screen the content of films and either approve or deny tax credits based on whether or not they deem it to be offensive or ‘contrary to public policy’, according to a new Ipsos Reid poll conducted for CanWest News Service and Global Television.
Friday, May 30, 2008
New York, NY – While TV’s place as the preeminent channel for Americans to watch video content remains safe for now, results from recent research conducted by Ipsos MediaCT shows that the PC is slowly encroaching on the TV’s dominance, capturing an increasing amount of screen time among those who download or stream video online.
Thursday, May 29, 2008
Toronto, ON – A new Ipsos Reid poll conducted on behalf of the Canadian Journalism Foundation reveals that when it comes to reporting the news fully, accurately and fairly, seven in ten (69%) Canadians have ‘trust and confidence’ (8% a great deal /61% a fair amount) in traditional news media such as newspapers, news magazines, TV and radio news. Conversely, just three in ten (31%) say that don’t have ‘very much’ (27%) trust, or none at all (4%).
Wednesday, May 14, 2008
New York, NY – Media research is intensifying its scope, thanks to a recent merger of two leading teams. Ipsos North America recently concluded the purchase of Monroe Mendelsohn Research (MMR), a well known and respected leader in the field of media research. The move adds further strength to Ipsos’ growing global media research team, in particular in the North American market.
Tuesday, May 13, 2008
New York, NY – America's most senior executives are voracious users of all media channels—including digital media—to fill their information needs according to results of The Business Elite Study carried out by Ipsos MediaCT.
Thursday, May 08, 2008
Toronto, ON – It seems that Canadians want their televisions to show them the world, and in the best possible light. According to a new poll conducted by Ipsos Reid on behalf of LG, nine in ten (91%) Canadians say that when it comes to choosing a TV for their home, a superior picture quality is what matters to them. Only 9% went the other way, saying that the actual design of the TV was more important. Interestingly, women (90%) are just as likely as men (92%) to say that a superior picture quality is important.
Wednesday, April 23, 2008
Toronto, ON – A new Ipsos Reid poll conducted on behalf of Rogers High Speed Internet has revealed that a majority (52%) of Canadians are not fully satisfied with their internet experience. In fact, when asked of their level of satisfaction, less than half (48%) indicated that they were ‘very satisfied’ with their internet experience, while a majority is only ‘somewhat’ (48%), ‘not very’ (3%) or ‘not at all’ (1%) satisfied with what they’re getting out of the internet.
Friday, April 04, 2008
New York, NY — In a year showcased by Radiohead’s honor system digital album release and the Apple iPhone, excerpts from Ipsos’ TEMPO Digital Music Brandscape study show that Apple’s iTunes continues to strengthen its position as the dominant fee-based digital music destination, widening its lead over other services. Other key findings include the decline of social networking site MySpace and further decline in past six month CD purchasing.
Tuesday, March 18, 2008
New York, NY – Long time Newsweek veteran Mark Kostelec has joined the Ipsos U.S. Media, Content & Technology division as SVP of Sales & Marketing.
Monday, March 10, 2008
New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – see no clear media leaders as sources of “insight,” according to the recent BE: USA survey carried out by Ipsos Media.
Wednesday, February 27, 2008
Vancouver, BC – Findings from a new Ipsos Reid study – Inter@ctive Teens: The Impact of the Internet on Canada’s Next Generation – are dispelling the myth of today’s teen as an Internet-savvy, constantly-wired early adopter. Contrary to popular belief, teens are not online as much as they are stereotyped to be, the time they do spend on the Internet is focused rather narrowly on particular types of websites and activities, and their comfort level with technology is actually much lower than adults.
Thursday, February 14, 2008
Toronto, ON – Almost two thirds of Canadians (61%) indicate that if given the choice, they’d rather look at the ads in at newspaper than watch advertisements on TV, according to a new national survey released today by the Canadian Newspaper Association and conducted by Ipsos Reid. On the whole, two thirds (66%) of Canadians indicate that they enjoy the page advertising of product/service inserts that come with a newspaper.
Tuesday, January 08, 2008
New York, NY — Recent research conducted by Ipsos Insight among U.S. online adults hints that future growth in online video services may be predicated more on downloading models than on streaming models – and potentially more on free ad-based content than on paid content – particularly as younger consumers spend an increasing amount of their disposable time online.
Wednesday, October 24, 2007
New York, NY — Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact technology ownership, mobile phone features, digital media consumption, and online/mobile behavior both here in the US and around the globe?
Thursday, October 04, 2007
Vancouver, BC – Online social networks and communities appear to have hit the Internet with the momentum of a runaway locomotive. A new study released by Ipsos Reid, “Online Socialization, Social Networking and Online Communities” 1, has found that nearly four-in-ten Internet-enabled adults in Canada (37%) have visited an online social network or online social community and three-in-ten (29%) have placed a profile on at least one such site.
Monday, October 01, 2007
New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – have a ferocious appetite for quality business information, according to the new BE:USA 2007 survey carried out by Ipsos Media.
Wednesday, September 05, 2007
New York, NY – ‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration, according to survey results recently released by Ipsos.
Thursday, August 23, 2007
New York, NY – Internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras while Kodak, Sony, and Nikon received smaller endorsements for the title. The results come from a larger, technology-based study conducted in the spring by Ipsos Insight and signify Canon’s stronghold as the leading brand in the U.S. for digital cameras. Approximately one-quarter (24%) of Internet users chose Canon as best manufacturer out of a list of fifteen brands.
Thursday, July 19, 2007
Vancouver, BC – Blogs are a fast growing phenomenon on the Internet and an area that has massive potential impact on our world, especially in marketing. A new study released by Ipsos Reid, “Blogging in Canada” 1 , has found that while some adults in Canada appear to take the information in a blog at face value, many others exhibit skepticism about what they see in blogs. Even though two thirds of adult Internet users in Canada say they feel the information in blogs is a reliable way to keep up-to-date on new technology (10% very/ 54% somewhat reliable), one in eight (13%) feel the information is not at all reliable. The mixed review given the information in blogs is even more pronounced when the subject is a corporation. When it comes to forming an opinion about a company or corporation, only half of Canadian Internet users feel the information in a blog would be reliable (4% very/ 47% somewhat reliable), while the other half feel it is not (34% not very/ 15% not at all reliable).
Thursday, July 05, 2007
New York, NY — The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent findings from The Face of the Web, Ipsos Insight’s annual study of Internet and Technology trends. Over the past few years, the growth of digital music behaviors – particularly downloading music files online and burning CD-Rs – introduced millions of Internet users globally to the virtues of the digital medium, blazing a path for other entertainment media to follow. At the end of 2006, it appears that online video activities seemingly have taken over the torch as the driving force in the next stage of digital media’s growth, having a profound impact on the way consumers access and view video content around the world.
Tuesday, June 26, 2007
Vancouver, BC – A new study released by Ipsos Reid, "Email Marketing 2007: SPAM or Marketing – Do Canadians Know the Difference?", has found that even though an amazing 66% of Canadians prefer communicating via email over other methods, 44% of us agree that we can hardly keep up with the amount of email that we receive. And spam is the primary culprit. Yet Canadian’s willingness to provide email addresses to companies that ask continues unabated. But will the continued influx of spam and increasingly fickle attention level of consumers mean that permission-based email is doomed to a short lifespan, or will the innovation being applied to this relatively new tool be enough to propel it forward for several more years?
Monday, June 18, 2007
New York, NY — Recent research results released by Ipsos Insight hint that municipal Wi-Fi service, or ‘muni Wi-Fi’, could lure a significant contingent of today’s Internet population to switch their current ISP to publicly-subsidized Internet services that provide high-speed wireless access from homes, schools and virtually every place else within a city or other municipal area.
Friday, May 25, 2007
New York, NY— While digital video continues to grab headlines with the growing prominence of streaming and downloading video files among online adults, today’s entertainment enthusiasts remain largely steadfast in their love of traditional viewing options, according to recent findings released by Ipsos Insight from MOTION - the company’s biannual study of digital video behaviors. Among those adults that actively stream and download video content, just 11% of the video content they consume is viewed on a PC, while the overwhelming majority of their video content (75%) is consumed on a television set. Even among 12-24 year olds, who are the heaviest video streamers or downloaders, over 60% of their video content is currently consumed on the TV. So, despite the rise of online video offerings today, consumers appear just as entranced by the increasing variety of content options available for viewing on their TVs, including terrestrial and premium broadcast television, DVDs, and pay-per-view options, as well as a growing autonomy to control when they watch their video content.
Wednesday, May 02, 2007
New York, NY— Amidst continued declines in the global music industry that amount to a nearly 25% reduction since 2000, recent research from Ipsos’ TEMPO: Keeping Pace with Digital Music Behavior reveal for the first time that the proportion of Americans who have purchased CDs in the past six months has dropped approximately 15% since 2002. The study also shows that while this decrease is largely attributable to shifting consumer behaviors toward digital music acquisition methods, a majority of American Music Downloaders continue to purchase CDs by their favorite artists, and instead frequently rely on music downloading for sampling new and unfamiliar music.
Wednesday, April 18, 2007
New York, NY— While dial-up access to the Internet continues its slow death globally, the number of Internet adults utilizing ‘wired’ broadband connections may also be peaking, according to results released from Ipsos Insight’s annual The Face of the Web study. At the end of 2006, it is estimated that over three-quarters (77%) of the global online population was utilizing a broadband connection to access the Internet, in comparison to just 21% utilizing a dial-up connection. And though the prevalence of broadband access continued its steady growth trend through 2006, growing an additional seven percentage-points from 2005 (70%), the salad days of robust annual growth for broadband penetration may soon be coming to an end.
Monday, April 02, 2007
New York, NY — While Americans still love their TVs for watching television programming and DVDs, it appears that online video offerings accessed on the PC have tapped a vein with mainstream America as well. At the end of 2006, well over half (58%) of Americans age 12 or older with Internet access had streamed some form of video content online, this according to recent findings released by Ipsos Insight from MOTION - the company’s biannual study of digital video behaviors. This translates to 44% of the overall US population age 12 or older having ever streamed a digital video file off of the Internet – or approximately 100 million Americans. “Clearly the YouTube phenomenon has caught on with Americans, and given their appetite for video, the ability to select and watch exactly what you want online has become a strong lure for many consumers. And it’s instant gratification for entertainment lovers,” said Brian Cruikshank, Executive Vice President of the Ipsos Insight Technology & Communications practice. “While streaming video online has clearly emerged as Americans’ favorite way to access video online, it also may be blazing a trail for other video formats and acquisition methods in the future.” Cruikshank goes further to point out that over one in four (28%) Americans age 12+ have downloaded a digital video file, with a significant amount of overlap between these two types of digital video formats – so many consumers who stream video also experiment with downloading video online.
Wednesday, March 14, 2007
Vancouver, BC – In partnership with The Massive Technology Show being held in Vancouver March 28, Ipsos Reid launched a new study through our ongoing Interactive Reid Report, with the objective of understanding the role technology plays in the lives of Canadians. The results showed that the vast majority of Canadians do not consider themselves to be an expert with technology and many feel the need to play catch-up just to keep pace with technological changes. To help them stay informed on high-tech issues, Canadians turn to two non-technical information sources – friends and family as well as newspapers.
Wednesday, March 14, 2007
New York, NY — Amid continued growth in portable MP3 player ownership and emerging speculation about the long-term sustainability of fee-based ‘a la carte’ music downloading, excerpts from Ipsos’ TEMPO Digital Music Brandscape study released today show that Apple’s iTunes continues to strengthen its position as the dominant fee-based digital music destination, while a host of other services are striving to grow consumer mindshare and establish clear points of differentiation. The study also reveals that the breakthrough of social networking website MySpace as a prominent destination for digital music may suggest underserved areas of the market are still untapped.
Thursday, February 15, 2007
Vancouver, BC — A new study released by Ipsos Reid, Older Canadians and the Internet1, has found that older Canadians lag significantly behind those in other age groups when it comes to their online usage and proficiency, showing that ‘digital’ divide is still alive and well in Canada.
Wednesday, January 24, 2007
Toronto, ON – A new Ipsos Reid survey reveals that Canadians support recent policy measures taken by the Minister of Industry, Maxime Bernier, to reduce regulation in the local telephone services market.
Wednesday, January 24, 2007
Toronto, ON – A new Internet Safety study conducted by Microsoft Canada and Ipsos Reid provides new insight into the way children use the Internet, how they perceive the risks of sharing personal information online and how much parents understand about their child’s online behaviour.
Thursday, January 18, 2007
New York, NY — Various new and emerging wireless applications have caught the attention of American consumers, according to recent research conducted by Ipsos Insight. However, many consumers will seriously consider these emerging wireless applications only if they are compelling enough to break through device and communications overload, as well as budgetary constraints. At the same time, consumers appear less concerned that a given wireless application will perform up to expectations.
Tuesday, December 19, 2006
New York, NY - Lexmark International, Inc. (NYSE: LXK), commissioned Ipsos Public Affairs to evaluate how technology is used, how its used has changed over the past five years, and trends among "knowledge workers," defined as individuals who use a computer at work for word processing, database, spreadsheet, internet or e-mail applications. Ipsos interviewed 711 knowledge workers across the United States by telephone between October 10 and 24, 2006. The margin of error for the total sample is ± 3.7. The survey was blind—at no time was Lexmark's identity revealed. The interviews took an average of 17 minutes to complete. Here are some of the findings:
Wednesday, December 06, 2006
Toronto, ON – A majority of Canadians (54%) believe that when they think of what they have seen, read or heard, overall in the Canadian media on Canada's role and mission in Afghanistan they think that the Canadian media are neither against nor in favour of Canada's involvement in Afghanistan and are reporting the mission in a fair and balanced way that reflects what's really going on there according to a new Ipsos Reid survey conducted for and released today by the Canadian Journalism Foundation.
Wednesday, November 29, 2006
New York, NY — Amid continued growth in portable MP3 player ownership and steady sales of PC-based individual song downloads, recently launched mobile music services offered by many of the major wireless carriers have given American music consumers yet another acquisition option to consider. Recent research released by global market research organization Ipsos in the quarterly digital music tracking program TEMPO reveal that while the mobile music category is still in its infancy, Americans are experimenting with this method of music acquisition in increasing numbers.
Tuesday, November 21, 2006
Seattle, WA – A new T-Mobile survey on mobile communications during the holiday season shows that active use of cell phones, instant messaging and texting devices is creating new family dynamics at holiday dinners and family gatherings.
Tuesday, November 07, 2006
Toronto - Overall, today’s technology executives seem captive to the pace of change in their environment. Simply meeting the challenge of keeping their organization’s technology operational and integrated on a short-term basis is an all-encompassing responsibility. Most appear to have a difficult time removing themselves from the day-to-day rigors of their role and charting a long-term vision for their organization’s technology needs.
Monday, September 25, 2006
San Francisco, CA – Ipsos Insight, the third-largest, survey-based marketing research company in the world, today released the results of a consumer market research study to measure consumer intent to purchase next-generation video gaming consoles, including attitudes toward vibration feedback (or rumble) technology. The study, sponsored by Immersion Corporation (Nasdaq: IMMR), included 1,075 respondents aged 18 and older who both own a video game console and play games for more than four hours each week. The game players were drawn from a statistical sampling of the Ipsos North America online panel of more than 800,000 U.S. households.
Thursday, September 07, 2006
New York, NY — Amid growing interest in user-generated video clips and increased experimentation with online movie distribution by the motion picture industry, a new study by global market research firm Ipsos indicates that an estimated 10 million Americans aged 12 and over have downloaded television shows from the Internet; seven million in the past 30 days.
Friday, July 21, 2006
Houston, TX — A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences. This is one of the many findings of a telephone study of 1,000 randomly selected adults commissioned by The Media Audit/Ipsos, one of two companies competing for the US electronic radio ratings contract.
Monday, July 17, 2006
TORONTO: According to a new Ipsos Reid poll conducted on behalf of Sun Microsystems of Canada, many Canadian businesses are recognizing the need to protect themselves from risk by monitoring and managing the portable storage devices their employees bring to work. In fact, half (49%) of senior leaders in mid- and large-sized businesses across Canada have established policies to prevent personal laptops and USB keys from entering the workplace and 30% have banned MP3 Players, such as iPods.
Monday, July 17, 2006
New York, NY – Growing availability to low cost, high-speed and often wireless Internet service appears to be propelling laptop and notebook sales around the world, helping close the so-called “digital divide” between technology’s haves and have-nots, say researchers from Ipsos Insight in their annual The Face of The Web study of global Internet trends.
Thursday, March 09, 2006
New York, NY– The cross-industry, multi-discipline evaluation team reviewing proposals for a next-generation electronic ratings system for the radio industry today announced that three of those finalists – MediaAudit/Ipsos, Arbitron, and MediaMark Research – are moving forward to the next level of examination.
Wednesday, February 15, 2006
New York, NY – Cable and telecommunications industry professionals who gathered at a major trade conference witnessed first hand the power and usefulness of a proprietary on-line concept-building tool from Ipsos, the global survey-based marketing research firm.
Thursday, November 24, 2005
Vancouver, BC — According to a national online study of over 500 business decision-makers1 conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA) and EDS, business intelligence (BI) activities received mediocre scores in terms of companies’ overall performance and involvement. The study shows that while overall awareness of various business intelligence components ranges from medium to high among BI decision-makers and business executives, existing BI activities are fairly limited in practice, and require more resources and attention in the future.
Tuesday, October 21, 2003
Toronto, ONTARIO – According to a new study conducted by Ipsos-Reid on behalf of Microsoft, of business decision makers of mid-sized Canadian firms (100 to 500 employees), while 86% of those business executives think teamwork is “very critical” to the overall success of their organization (and the remaining 14% say it is “somewhat critical”), only 31% consider the teamwork within their organization “very efficient.”
Tuesday, July 25, 2000
In the most comprehensive survey of Canadian retailers and the Internet yet, the Angus Reid Group findings show that 25% of retail service companies and merchants already have a website and many of these established retailers are beginning to adopt “bricks and clicks” types of strategies. Among retailers without a website, two-in-five (40%) plan to have an on-line presence in the next year or so.