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Half of Canadian Small Business Owners (53%) and C-Suite Executives (48%) Lack Confidence in Their Data Disposal Policies

Wednesday, May 17, 2017

Toronto, ON – A new Ipsos poll for Shred-It reveals that half of Canadian small business owners (53%) and C-suite executives (48%) lack confidence in their current methods for securely destroying paper or electronic media.     

Four in Ten (39%) American Small Business Owners Have No Policy For Storing and Disposing of Confidential Paper Files

Wednesday, May 17, 2017

New York, New York – While mobile and digital office tools continue to evolve, many still rely on paper documents, potentially exposing them to information security risks. A new Ipsos poll for Shred-It reveals that four in ten (39%) American small business owners (SBOs) lack any sort of policy for managing their confidential paper. Further, three in ten SBOs (32%) SBOs think that loss or theft of paper documents would not damage their organization, while three in ten (31%) think that a potential data breach wouldn’t have a significant impact on their organization. By comparison, only 6% of American C-suite executives don’t have a policy for managing confidential paper documents, 6% say the theft of any document wouldn’t hurt their business, and just 1% think a data breach wouldn’t have a significant impact.     

Many Global Internet Users Unprepared for Dealing with Ransomware Attack

Tuesday, May 16, 2017

Toronto, ON – As institutions around the world continue to assess the full impact of the recent Wannacry ransomware attack, research from Ipsos suggests that many global citizens are distinctly unprepared for how to deal with such an attack affecting them personally.     

Half (51%) of Global Citizens are More Concerned About Online Privacy Than One Year Ago: Cybercriminals Leading Source of Worry

Monday, April 24, 2017

Toronto, ON –Trust in the Internet continues to be threatened by concerns about privacy and security issues, a new Ipsos survey for the Centre for International Governance Innovation has found.     

Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV

Monday, March 20, 2017

New York, NY – Today’s consumers have more choices than ever before for viewing video content, with a growing variety of formats and platforms available. With more viewer options than ever, advertisers want to know, “Are people paying attention to my ads? Are all platforms equal in capturing and holding viewer attention?”     

Ipsos/Buzzfeed Data: Trust in News Sources

Monday, March 06, 2017

Washington, DC —The latest Ipsos/BuzzFeed poll on trust in news was released today. Below are some key points.     

Ipsos/Buzzfeed Data: Trust in News Sources

Monday, January 23, 2017

Washington, DC -The Ipsos/BuzzFeed poll on trust in news was released today. Below are some key points.     

American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source

Tuesday, November 29, 2016

Toronto, ON – Kids today are going mobile and on-demand when it comes to viewing content, according to a new global survey by Ipsos for DHX Media. The survey, which polled 2,700 parents of kids aged 12 and under in Canada, the United States and Britain, found that the average child across all three countries spends 72% of their content-watching time each day viewing content from a streaming source. These sources include subscription video on demand (SVOD) services like Netflix, Shomi, Hulu and Amazon (Prime) Instant Video (47%), and advertising video on demand (AVOD) services like YouTube and free streaming sites (25%). By comparison, kids are spending an average of 28% of their viewing time watching content from a traditional TV service.     

Reuters/Ipsos: Samsung Galaxy

Tuesday, November 22, 2016

Washington, DC- The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.     

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016

Monday, October 03, 2016

New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.     

Most (73%) Global Citizens Say They’ve Never Been Informed of a Breach of their Personal Data

Wednesday, September 21, 2016

Toronto, ON – Despite the frequency of news stories about the breach of personal information and other sensitive data, most (73%) global citizens say they’ve never been notified that their personal data was comprised in a data breach, according to an Ipsos poll conducted on behalf of the Centre for International Governance Innovation.     

Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect

Wednesday, July 27, 2016

New York, NY – Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together. The study found that parents and their children watch video-on-demand, use apps, stream music and go to the movies together more often than they have in prior years. This finding comes from the eighth wave of LMX Family, a syndicated study that tracks media and technology consumption of American families with children under the age of 12.     

Perils and Possibilities: Growing Up Online (Ipsos/UNICEF Poll)

Tuesday, June 07, 2016

Washington, DC —Findings from UNICEF and Ipsos’ new opinion poll of more than 10,000 18-year-olds from 25 countries reveals young people’s perspectives on the risks they face growing up in an increasingly connected world     

Eight in Ten (79%) Global Citizens Concerned their Personal Information is Bought or Sold Online

Wednesday, May 25, 2016

Toronto, ON – Eight in ten (79%) global citizens ‘agree’ (40% strongly/39% somewhat) that they’re concerned that their information may be bought or sold online, according to a new Ipsos poll commissioned by the Centre for International Governance Innovation (CIGI). Concern is highest in Indonesia (90%), followed by China (87%), South Africa (87%), Great Britain (86%), Turkey (86%), South Korea (85%), Mexico (85%), Poland (84%), Hong Kong (84%), Australia (83%), France (83%), United States (82%), Kenya (82%), Nigeria (81%), India (80%), Canada (80%), Brazil (77%), Italy (76%), Tunisia (75%), Egypt (75%), Germany (72%), Japan (72%), Pakistan (66%) and Sweden (62%).     

Majority of Canadians Believe their Personal, Confidential Information Held by Government is Vulnerable to Security Breaches

Wednesday, May 11, 2016

Toronto, ON – A majority of Canadians believe that their personal, confidential information held by all levels of government is vulnerable to a security breach, including non-authorized internal access or an external data hack and theft, according to a new Ipsos poll conducted on behalf of Accenture.     

Branded Integration Survey

Tuesday, May 03, 2016

Online survey among US adults ages 18 and over who work full-time in the marketing/ advertising industry. To qualify for the survey, respondents had to be decision makers/ representatives for a specific brand, or work for an agency that is responsible for making decisions on behalf of brands.     

Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone

Monday, April 25, 2016

New York, NY – Deciding where and whom to target is a fundamental challenge advertisers face on a daily basis. This has become increasingly difficult today as we consume more content on non-traditional platforms and live an on-demand lifestyle, subscribing to services like Netflix, Hulu, and Amazon Prime. To satisfy this need, TV providers have been expanding their Video-On-Demand (VOD) offerings. But is there value in advertising on VOD in conjunction with linear TV? Ipsos Connect conducted a study on behalf of Music Choice to find out.     

Most (85%) Say Governments Should Work Closer Together to Address Online Threats, with Majority (83%) Agreeing that We Need New Rules about How Companies, Governments and other Internet Users Use...

Monday, April 18, 2016

Toronto, ON – A majority of global citizens (85%) agree (41% strongly/44% somewhat) that their government “should work closely with other governments and organizations to address cybersecurity threats”. Further, a majority of respondents also believe that enforcement of existing rules is not enough: eight in ten (83%) agree (44% strongly/39% somewhat) that “we need new rules about how companies, governments and other internet users” use personal data. The poll entitled the 2016 CIGI-Ipsos Global Survey on Internet Security and Trust, is being presented today at the United Nations Conference on Trade and Development (UNCTAD).     

Two in Three (66%) Global Citizens Say Hacktivists Should Be Stopped, But Majority (52%) Believes Hacktivists Should Step In When No One Else Will

Thursday, April 14, 2016

Toronto, ON – Two in three (66%) global citizens believe that online hacktivists should be stopped, while a slim majority (52%) believe that they should step in when no one else will hold someone accountable, according to a new Ipsos poll commissioned by the Centre for International Governance Innovation (CIGI). The poll entitled the 2016 CIGI-Ipsos Global Survey on Internet Security and Trust explored Internet user’s perceptions on the role of hacktivists – controversial groups of hackers that utilize computers and technology for political or social causes.     

Smoke Free Movies Report

Friday, April 01, 2016

Toronto, ON - In 2011 the Heart and Stroke Foundation of Ontario, on behalf of the Ontario Coalition for Smoke Free Movies, commissioned Ipsos Reid to conduct a public opinion poll in Ontario to:     

Seven in Ten (71%) Global Citizens say the “Dark Net” should be Shut Down; Three in Ten (29%) Disagree

Tuesday, March 29, 2016

Toronto, ON – Seven in ten (71%) global citizens say the “dark net” should be shut down, according to a new Ipsos poll commissioned by the Centre for International Governance Innovation(CIGI). The poll, titled the 2016 CIGI-Ipsos Global Survey on Internet Security and Trust, dove into the contentious area of the “dark net” – an area of the internet only accessible via special web browsers that allow you to surf the web anonymously. This realm is used by hackers and illegal marketplace sellers and buyers (eg. Child Abuse Imagery, Weapons, Narcotics) to hide from law enforcement. At the same time, journalists, human rights activists, dissidents and whistleblowers can use these services to rally against repression, exercise their fundamental rights to free expression and shed light upon corruption.     

Most Global Citizens Say Law-Enforcement Agencies Should Have a Right to Access Online Communications of its Citizens (70%), Especially those Suspected of a Crime (85%)

Wednesday, March 02, 2016

Toronto, ON – At a time when the balance between protecting national security and the privacy rights of individuals online dominates headlines around the world, a new poll undertaken by the Centre for International Governance Innovation (CIGI) and conducted by Ipsos across 24 countries has found that most global citizens favour enabling law enforcement to access private online conversations if they have valid national security reasons to do so, or if they are investigating an individual suspected of committing a crime. The survey also found that a majority of respondents do not want companies to develop technologies that would undermine law enforcement’s ability to access much needed data.     

The Revenant Is the Frontrunner for Best Picture Oscar, Ipsos Study Finds

Saturday, February 27, 2016

Los Angeles, CA – The Oscars, one of the entertainment industry’s most prestigious awards ceremonies, takes place this Sunday, and Ipsos has asked Americans to cast their ballot for its biggest prize, Best Picture. The study found that American audiences see The Revenant as the leading contender for the award, while critical favorites such as Spotlight and The Big Short struggle in perception among the American public.     

Ipsos Study Finds the Effort Companies Make to Resolve Issues Isn’t Enough

Wednesday, February 24, 2016

New York, NY –When a customer service issue arises, it’s generally agreed among the C-suite that their company is doing a good job at resolving it. However, new research from Ipsos Loyalty reveals that isn’t exactly true. The study, which covers seven sectors across the U.S., found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.     

Consumers Share Positive and Negative Experiences Equally

Wednesday, February 17, 2016

New York, NY – There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media. However, new research from Ipsos Loyalty reveals consumers are equally as likely to promote positive experiences in the same way.     

Six in Ten (58%) Netflix Subscribers Prefer Staying in to Watch Netflix rather than Go Out to see a Movie (42%)

Thursday, February 04, 2016

Toronto, ON – For Netflix subscribers, the ideal date night is a quiet night in watching Netflix rather than heading out to the movie theatre, according to a new Ipsos poll conducted on behalf of Netflix. In fact, six in ten (58%) prefer staying in to watch Netflix rather than go out to see a movie (42%), knocking heading to the cinema off its perch.     

Ipsos/Bon Appetit Poll: Super Bowl

Tuesday, February 02, 2016

Washington, DC — These are findings from an Ipsos poll conducted on behalf of Bon Appetit about the Super Bowl. For the Bon Appetit article and infographic, please click here.     

Ipsos Study Finds Brand of Audio System Drives New Car Buying Decisions

Wednesday, January 20, 2016

Detroit, MI – The inaugural Ipsos RDA 2016 U.S. Audio and Infotainment Brand Study, released today, examines the importance of branded audio among new vehicle owners. Consumer perceptions of audio brand awareness, familiarity, impression, etc. can help auto manufacturers with key decisions around which brands to put in their vehicles.     

App Overload? A Cheat Sheet for the Best Ways to Stay Connected and Discover New Things in 2016

Tuesday, January 19, 2016

New York, NY – If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone. New research from Ipsos reveals that while Americans are feeling more connected than ever, they also feel their lives are more demanding and complex, and many are turning to social media as a means of relief.     

Ipsos Calls 2016 Election for Obi Wan Kenobi

Tuesday, December 15, 2015

Washington, DC – In a new poll pitting characters from the Star Wars franchise against actual presidential candidates, Ipsos finds that the American public would prefer to elect the iconic Jedi Obi Wan Kenobi than any other challenger. Outside of the political realm, the Ipsos poll established that America’s favorite Star Wars character is Luke Skywalker, who captured 21% of respondents, followed closely by Han Solo, Yoda and Obi Wan Kenobi. The remainder of the poll pitted main Star Wars characters in hypothetical matchups with the frontrunners in the actual Presidential race, yielding some surprising results.     

One in Ten (9%) Canadians Do Not Have Internet Access at Home

Friday, December 11, 2015

Toronto, ON – Nine in Ten (91%) Canadians have access or subscribe to the Internet at home, according to a new Ipsos syndicated study entitled Participation in the Digital Economy.     

One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce

Tuesday, November 10, 2015

Toronto, ON – One in ten (14%) mobile connected commuters engage in commuter commerce, according to an Ipsos poll conducted on behalf of PayPal.     

Bedtime Battles: Across Seven Countries, Six in Ten Parents Are Dealing with their Kids’ Creative Stall Tactics at Bedtime

Thursday, November 05, 2015

New York, NY – Parents - across the US, UK, France, Canada, Australia, Brazil, and Mexico - who are in charge of getting their children tucked in at night say that it takes an average of 17.5 minutes each night trying to get their children to bed, according to a new study conducted by Ipsos Public Affairs on behalf of Netflix. Getting their kids to bed can be a challenge for many, with six in ten reporting that their children have come up with some creative stall tactics to try and delay bedtime (61%). Further, nearly eight in ten (79%) saying that they sometimes make compromises with their children to get them to go to bed, with the most common negotiating tactic being giving their children 5 more minutes of whatever it is they are doing (38%).     

Canadians and their Views on Canadian Technology Innovation

Saturday, October 31, 2015

Toronto, ON — Just over half (55%) of Canadians believe Canada’s technology sector leadership is hailed elsewhere as market leaders and even less (51%) think Canada is viewed around the world as a nation on the cutting edge of technology innovation according to a poll conducted by Ipsos for Global News.     

Despite Prevalence of Social Media, Many Adults Ages 20 – 35 Are Not Logging In

Thursday, September 24, 2015

New York, NY – According to a new study conducted by Ipsos Public Affairs on behalf of Battery Ventures, many younger adults (ages 20 to 35) are not active on social media. While Facebook is the most prevalent, still 11% say that they don’t currently have an account, with another 16% saying that they have an account but use it less than once a week. Other social media sites and applications are even less widely used, particularly Snapchat, where a majority (54%) say that they don’t have an account and another 22% saying they have an account but use it unfrequently. Similarly, four in ten each say that they do not currently have an account with Pinterest (41%), Twitter (39%), or Instagram (39%), while others have an account but use it on a less than weekly basis (32% Pinterest, 31% Twitter, 23% Instagram).     

Among Employees of Fortune 1000 Companies Who Use Cloud Services, a Third Use Such Applications to Save or Share Work Related Information

Tuesday, September 22, 2015

New York, NY – When it comes to frequency of use, roughly a third of cloud users (34%) employed full-time at Fortune 1000 companies say that save or share work-related information to external cloud-based applications at least weekly, including 17% who do so on a daily basis. An additional 21% report that they save and share files in this way a few times a month, with another 23% saying they do so about once a month. Two in ten (22%) never save or share work-related information to external cloud-based applications.     

Among Affluents, Xers Outnumber Boomers for the First Time Ever: “Generational Changing of the Guard” Reflects Fundamental Demographic and Marketplace Shift

Friday, September 18, 2015

New York, NY – For the first time ever, the Affluent population of the United States has more Generation Xers than Baby Boomers, signaling a generational “changing of the guard,” according to the 2015 Ipsos Affluent Survey USA, released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 23% of American households; Affluents have a median income of $145K, and a mean income of $227K. Thirty-seven percent of Affluents are Gen Xers (aged 34-50), compared to 33% who are Baby Boomers (aged 51-69); an additional 25% are Millennials (18-33) and 5% are Seniors (70+). According to Chief Insights Officer Dr. Stephen Kraus, “We are seeing a true changing of the generational guard in the Affluent population. Long over-looked and under-estimated, Gen Xers now outnumber Boomers among Affluents.”     

SmithBucklin Releases Study on How Associations Are Leveraging Outsourcing

Wednesday, September 09, 2015

Chicago – A survey of senior U.S. association executives found that 81 percent of associations are outsourcing functions other than audit and legal services (which are by their nature commonly outsourced by associations). SmithBucklin, the association management and services company more organizations turn to than any other, today released the survey results as a resource for association executives considering outsourcing as an option to help achieve their organizations’ goals.     

Eight in Ten (80%) Canadians Believe Electric Cars are the Way of the Future

Tuesday, August 11, 2015

Toronto, ON – Eight in ten (80%) Canadians ‘agree’ (33% strongly/48% somewhat) that ‘electric cars are the way of the future’, according to a new Ipsos poll conducted on behalf of Hyundai. Just two in ten (20%) ‘disagree’ (3% strongly/17% somewhat) that they’re the way of the future. In fact, three quarters (75%) of Canadians ‘agree’ (32% strongly/44% somewhat) that they would ‘like to have a car that is not powered by traditional gasoline’, while only one in four (25%) ‘disagree’ (7% strongly/18% somewhat) that they would like to drive such a car.     

Ipsos/Reuters Poll: Cable TV

Monday, May 11, 2015

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about cable television. For the Reuters article, please click here.     

Ipsos/Reuters Poll: Apple Watch

Wednesday, April 15, 2015

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on the Apple Watch. For full details, click on the "Topline Results" link on the right side of the page. For the Reuters article, please click here.     

Ipsos Tunes in With Americans: AM/FM Radio Continues to Make Waves in the In-Car Environment

Thursday, April 09, 2015

New York, NY – A recent survey by Ipsos once again shows that in the car, Americans prefer radio to CDs or streaming services – and that while countless studies claim that music engagement has evolved as the media landscape has changed, research shows that this definitively does not hold true in the car.     

Ipsos/Reuters Poll: Favorability of Fictional Presidents

Monday, March 23, 2015

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on fictional presidents. For the Reuters article, please click here.     

Ipsos/Reuters Poll: Apple Watch

Friday, March 20, 2015

Washington, D.C. - More than half of Americans have heard about the release of the Apple Watch. These are the findings from an Ipsos poll conducted for Thomson Reuters on the Apple Watch.     

Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers

Thursday, March 19, 2015

Toronto, ON – FOMO, YOLO, ‘Shipping’ - with the introduction of newer technologies, media platforms, and a younger generation of consumers keen to use them, comes a new lexicon of language. These newly developed acronyms, phrases and slang can be used for socializing, entertainment or even dealing with brands. While we know Live TV is still part of the vocabulary of Trailing Millennials (those ages 18-24 years), it’s undeniable that this young cohort has developed a unique media diet, spending more time gaming (78 minutes, 20% of 6.3 media hours), browsing (60 minutes, 17% of 6.3 media hours), and social networking (48 minutes, 13% of 6.3 media hours) than any other generation. Ipsos’ Canadian Media Landscape study (a study designed to support marketers as they strive to connect with target consumers in the new media landscape), conducts an ongoing investigation of the media lives of Canadians across generations to capture a snapshot of current behaviours and provide marketers with a better understanding of how to reach their target audience.     

New Research Expert to Help Clients Excel in Tech Sector

Wednesday, February 18, 2015

Seattle, WA – Ipsos MediaCT is welcoming a new talent to its roster of digital and tech research professionals. Kelsey Vaughn, a dynamic market research and customer insights professional, has taken on the position of Senior Vice President within the company’s media, content and technology research specialty. This new role will primarily see her responsible for the management of key projects with Microsoft.     

Marketers Take Note: Live TV the Main Course in Canadian Media Diet

Tuesday, February 17, 2015

Toronto, ON – With the Oscars just around the corner, you can bet Canadians will be watching live – no PVR needed! While the media landscape continues to provide endless new ways to watch, listen and browse content, Canadians mainly engage with live television. Ipsos’ Canadian Media Landscape study (a study designed to support marketers as they strive to connect with target consumers in the new media landscape), shows that watching takes the top spot in the Canadian media diet, accounting for 50% of their total media hours yesterday. More specifically, that represents 2.8 hours of a total of 5.6 hours spent with media (all forms combined). What is particularly important for Advertisers is that 1.4 of those hours are spent watching TV as it is airing live.     

Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

Thursday, February 12, 2015

Ottawa, ON – Over four in five Canadians agree that providing better access to the Internet, along with training on how to use it, would help older Canadians stay better connected to their communities and families (86% agree, including 46% strongly agree). Furthermore, four in five Canadians view the internet as an important way for older Canadians to stay connected (80% including 37% who say very important). These are among the findings of a new poll from Ipsos Reid and the .CA Community Investment Program. The study coincides with the launch of the 2015 .CA Community Investment Program, which funds projects designed to improve internet access and the online experience for Canadians nationwide.     

Ipsos/Reuters Poll: Drones

Thursday, February 05, 2015

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the use of drones. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     

Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive

Wednesday, February 04, 2015

Ottawa, ON – Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program. The study coincides with the launch of the 2015 .CA Community Investment Program, which funds projects designed to improve internet access and the online experience for Canadians nationwide.     

Radio Sector Tunes in to Richer Insights with TouchPoints

Tuesday, February 03, 2015

Toronto, ON – As radio continues to evolve, brands and advertisers need to be equipped with better insights into the behaviours of their audiences. As such, two key radio sector stakeholders – CBS (Canadian Broadcast Sales) and CBC Radio – have signed on to support Ipsos Reid MediaCT and Reality Mine’s multimedia study, which provides insights into how people consume all media throughout their day and week.     

Ipsos Launches Digital Concept Testing to Increase Consumer Engagement and Provide Much Faster Delivery

Thursday, January 15, 2015

New York, NY – Recognizing that traditional concept testing approaches are losing relevance with businesses and consumers, Ipsos InnoQuest is propelling concept testing into the digital age. Their breakthrough approach engages consumers with “swipe-able” concepts, shortened-surveys, and the freedom to choose the device on which they will complete the survey. The end result is startling: consumers spend over 50% more time reading concepts and turnaround time for results is dramatically faster.     

Ipsos Study: Deloitte Predictions 2015 Survey Results

Tuesday, January 13, 2015

Toronto, ON – These are the findings from a custom Ipsos study conducted on behalf of Deloitte Canada related to their 2015 Canadian Technology, Media & Telecommunications Predictions. In addition, results also include findings from the Ipsos Canadian Media Landscape Study. Topline results are available for download on the right side of the page.     

Affluent Optimism about Economy Rises, Rivaling a Four-Year High

Monday, December 22, 2014

New York, NY – Affluent optimism is rising, and the result is a positive outlook for holiday spending, according to the Q4 2014 Ipsos Affluent Barometer, a study tracking the lives and spending habits of Americans with at least $100,000 in annual household income (HHI). The survey found that 49% of Affluent Americans are optimistic about the U.S., up from 45% in Q3, and rivaling a four-year high; in contrast, only 31% are pessimistic about the economy. Optimism is particularly strong among Affluent men, Affluent Millennials, and Ultra Affluents (the three percent of the U.S. population with at least $250K HHI).     

Americans More Concerned Than Ever with Cloud Security

Monday, December 22, 2014

New York, NY – Faced with an ever-increasing number of high-profile cloud security breaches and data hacks, including the most recent attack on Sony Pictures Entertainment, Americans say they are increasingly concerned with cloud security and ownership of data in the cloud. According to a study just completed by Ipsos MediaCT, 62% of Americans say they’re concerned about who “owns” their data or files stored in the cloud, compared to 53% three years ago.     

TouchPoints, the Most Comprehensive Media Consumption Study to Emerge in Canada to Launch

Thursday, December 18, 2014

Toronto, ON – Ipsos Reid MediaCT and RealityMine have been working with agencies and media companies to push forward an unprecedented media consumption study in Canada, and are proud to announce the official launch of the study in January 2015. TouchPoints, a well-known multimedia study that is currently available in the UK and the U.S., provides insights into how people consume all media throughout their day and week. In just four short months, 20 companies, referred to as Innovators, have subscribed in support of the initiative, which consists of 14 agencies and 6 media companies (including GroupM, IPG, Carat, and the newest media company, CBC). The speed in which they have signed on is a clear indication of the need for this multimedia study in Canada.     

Mobile Tech Giants’ Ecosystems Expand with Wearable Devices

Wednesday, December 17, 2014

New York, NY – The market for wearable technology is heating up, so which brands are attracting the most consumers? According to a recent study conducted among American adults by Ipsos MediaCT, Apple is the presumptive king among wearable devices. When asked which brands Americans would consider purchasing in the wearable category, Apple (62%), Google (44%) and Samsung (43%) were the top three most mentioned brands, not at all surprising given they dominate the mobile platform market. Fitness brands were also highly mentioned, with Fitbit (31%) ranking fourth in consideration and Nike in sixth (27%).     

Extended Days Mean More Opportunities for Marketers to Engage with Canadians

Thursday, December 11, 2014

Toronto, ON – As Canadians continue to adapt to new technologies, a clear impact is seen in their day-to-day behaviours. Ipsos’ Canadian Media Landscape, a single-source syndicated study that captures the daily activities of Canadians (both media and non-media related), reveals important implications for marketers.     

Two Thirds of Business Decision Makers in the US and Europe See Data Analytics as Important to their Business

Wednesday, December 10, 2014

New York, NY – Two thirds of business owners and business decision makers in the US and Europe say that data analytics are important for their business now and in the future, according to a new poll of over 1,500 executives conducted by Ipsos Public Affairs on behalf of BSA | The Software Alliance.     

One in Five (18%) Americans to Purchase a Wearable Device in the Next Year

Monday, December 08, 2014

New York, NY – There has been a lot of hype lately around wearables, but are Americans really taking to these new technologies? In short, the answer is yes! According to recent research conducted by Ipsos MediaCT, nearly one in five (18%) American adults say they will probably or definitely purchase a wearable device of some type in the next twelve months, pushing intended category purchases ahead of other popular tech gear, including streaming media devices (16%), eReaders (15%) and 4K TVs (10%).     

TouchPoints - Multimedia Study a ‘Must-Have’, Not a ‘Nice-to-Have’

Tuesday, December 02, 2014

Toronto, ON – Quebec agencies and media companies are stepping forward to support the launch of TouchPoints in Canada, a well-known multimedia study that is currently available in the UK and more recently, in the U.S. Adding to the roster of companies that have signed up to support the popular initiative are Quebecor, Corus Média, Cossette Media (Québec), Touché PHD, Bleublancrouge, Touché OMD, Mediabrands and all GroupM agencies.     

83% of Global Internet Users Believe Affordable Access to the Internet Should be a Basic Human Right

Monday, November 24, 2014

Ottawa, Canada – A survey of Internet users in 24 countries has found that 83% of them believe that affordable access to the internet should be a basic human right. The study also found that two thirds (64%) of users are more concerned today about online privacy than they were compared to one year ago. The CIGI-Ipsos Global Survey on Internet Security and Trust, undertaken by the Centre for International Governance Innovation (“CIGI”) and conducted by global research company Ipsos, also found that when given a choice of various governance sources to effectively run the world-wide Internet, a majority (57%) chose the multi-stakeholder option—a “combined body of technology companies, engineers, non-governmental organizations and institutions that represent the interests and will of ordinary citizens, and governments.”     

Parents of Kids and Teens Show Strong Affinity for Wearables and other Next Gen Tech From Certain Brands

Monday, November 24, 2014

New York, NY – As we power toward Cyber Monday, families with kids under 18 years old are poised to continue their quest for connection and convenience as evidenced by their strong intent to purchase a variety of new tech devices, including wearable technology, over the next twelve months. Although Millennials are stereotypically associated with a penchant for technology, families with kids and teens have emerged as the technophiles to reckon with. Parents with kids 17 and under were significantly more likely to be aware of and interested in these new tech devices than folks without those influencers at home. Perhaps most importantly to marketers, parents also expressed significantly higher levels of likelihood to purchase. “Given the demands of parenthood today, it makes sense that these consumers would be among the first to gravitate towards next-gen technology solutions to help manage and enjoy their increasingly busy lives,” says Donna Sabino, SVP at the Ipsos Media CT Kids & Family Center of Excellence.     

Three in Four Adults across 10 Countries Are Fearful of Attacks by Cyber Hackers that Could Damage their Country’s Institutions and Economy

Tuesday, November 11, 2014

Washington, DC – Three quarters of adults (75%) across 10 countries are fearful that cyber hackers are carrying out attacks to break into and either steal from or exploit and control major sectors and elements of the economy and its institutions in their country, according to a new global survey of over 5,000 adults conducted by Ipsos Public Affairs on behalf of Honeywell. A quarter of respondents (25%) do not share this concern, though fewer than one in ten (6%) say that they are not at all fearful.     

Momentum Continues to Build for TouchPoints as PHD and Havas Media Sign On

Tuesday, October 28, 2014

Toronto, ON – A duo of partnerships have been made in Ipsos Reid MediaCT’s drive to launch TouchPoints in Canada. PHD and Havas Media are the latest agencies to support the launch of the research solution that captures how Canadians consume all media throughout their day and week.     

Most (67%) Canadians Have Taken Advantage of New Anti-Spam Legislation to Consent on Receiving Emails from Organizations

Tuesday, October 07, 2014

Ottawa, ON – With new anti-spam laws in effect, a new survey conducted by Ipsos Reid on behalf of the Canadian Internet Registration Authority (CIRA) reveals that many Canadians are using the new laws to keep their inboxes clear of unwanted information sent by out by organizations.     

When it Comes to Internet Privacy, Most Canadians say Individual Rights (59%) Trump the Needs of Society and Law Enforcement (22%)

Tuesday, September 30, 2014

Ottawa, ON – When it comes to Internet privacy, most Canadians are in favour of protecting the rights of individuals over those of society. When asked to choose which of two statements is closest to their own personal opinion, three in five Canadians (59%) say that, to protect individuals, Internet service providers should not be allowed to share personal information about internet usage (search habits, browsing history, etc.) with law enforcement agencies without informing the individuals whose information is being shared while just one in five (22%) say that, to protect society, we should make it easier for law enforcement agencies to get access to personal information about internet usage (search habits, browsing history, etc.). These are among the findings of a new Ipsos Reid poll conducted on behalf of the Canadian Internet Registration Authority.     

The Ipsos Girls’ Lounge Brings ‘Confidence Is Beautiful’ Bus to Oprah’s ‘The Life You Want Weekend’

Thursday, September 25, 2014

New York, NY – The Ipsos Girls’ Lounge is taking their show on the road for a series of engaging activations across the East Coast. The Lounge, a popular destination for women to connect and collaborate during high profile industry events, will be hosting a variety of activities at the marketing and advertising community’s biggest gatherings. Embarking on a national tour with the ‘Confidence is Beautiful’ bus, it will be headed first to Newark, NJ for Oprah’s ‘The Life You Want Weekend’, followed by Advertising Week in New York City.     

Affluent Population Expands in Size, Spending Power & Marketplace Importance

Thursday, September 18, 2014

New York, NY – The 2014 Ipsos Affluent Survey USA, released today, projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). This segment is vital to the U.S. economy, spending $2.0 trillion annually across a range of products and services. The study finds that Affluents are early adopters and heavy users of technology, but also reports that Affluents are heavy consumers of traditional media, and that their readership of print publications is essentially unchanged from a year ago.     

Traditional Marketing Still Makes Cents: See Where B.C. Marketers Put Their Ad Dollars

Wednesday, September 10, 2014

Vancouver, BC – Where are marketers in B.C. putting their ad dollars this year? What new and innovative tactics are they keen to explore? Ipsos Reid wanted to know, so in conjunction with the British Columbia Association of Integrated Marketers, we turned to marketing, communications and advertising professionals across the province to get a clearer picture.     

Eight in Ten (82%) Online Canadians Have Made an Online Purchase This Year

Wednesday, September 03, 2014

Vancouver, BC – Consumers in Canada are spending more time on the Internet than ever before—especially to shop. According to the latest research from the eCommerce chapter of the Ipsos Canadian Inter@ctive Reid Report, over eight in ten (82%) Canadian Internet users have made a purchase online in the past year. The study also found that the average amount of reported spending annually for online purchases in Canada is $954.     

Ipsos Adds to Its Agency and Brand Research Expertise with New Hire

Tuesday, July 15, 2014

New York, NY – As the media landscape continues to change at a remarkable pace, brands and media agencies need trusted partners who understand their business and provide solutions that drive their objectives. Ashley Hoskinson has joined Ipsos MediaCT’s Audience Measurement Group as Vice President of Business Development to do precisely that. The announcement was made by Evan Borak, Senior Vice President with Ipsos MediaCT in the U.S. and Head of the Audience Measurement Group.     

Ipsos Puts Extensive Knowledge of Influencers on Display

Monday, July 14, 2014

New York, NY – A strong supporter of a brand is truly a marketer’s best friend. But finding these Influencers—and engaging them—can no doubt pose a challenge. To respond to this need, Ipsos MediaCT is delivering new and unparalleled insights that empower brands and media companies to better connect with the Influencers that matter most to them.     

Fourth Annual Shred-It Security Tracker Reveals Canadian Businesses Continue to be Complacent About Information Security

Wednesday, July 09, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of Shred-It Security reveals that information security habits of Canadian c-suite executives and small business owners are becoming increasingly complacent.     

Fourth Annual Shred-It Security Tracker Reveals Declining Priority of Information Security Among American Businesses

Tuesday, July 08, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Shred-It Security reveals a deprioritizing of information security and a decrease in investment of destruction of confidential information within many American businesses, marking the first decline in four years.     

Ipsos MediaCT Releases Data from LMX Family 2014

Tuesday, June 24, 2014

New York, NY – Results from the sixth wave of LMX Family, Ipsos MediaCT’s annual study of the media and technology attitudes and behaviors of families with kids aged 0-12 years old, have just been released uncovering dramatic shifts in how, when and where kids and parents are consuming content. The data revealed that today’s families are equipped and enabled to increasingly seek out a multitude of digital experiences.     

Commercial Sources Still Dominate Video Viewing in Canada

Tuesday, June 17, 2014

Toronto, ON – Commercial video sources (e.g., live TV, PVR, Video-on-Demand, TV Network websites, video streaming apps provided by cable/satellite/IPTV providers) remain the primary vehicle through which Canadians are viewing video, despite the proliferation of over-the-top (OTT) services, according to a new Ipsos research study conducted on behalf of the Television Bureau of Canada.     

The Ontario Election Campaign on Twitter in Review

Tuesday, June 10, 2014

Toronto, ON – Over the past five weeks, Ipsos Reid has monitored the Ontario Provincial Election campaign on Twitter, capturing and interpreting thousands of comments and conversations from the day the writ dropped on May 2. This analysis, conducted on behalf of CTV News and CP24, summarizes what we have found to date and looks at how those most active online say they intend to vote.     

Election Buzz: Week Four of the Ontario Campaign on Twitter

Tuesday, June 03, 2014

Toronto, ON – A new Ipsos Reid analysis of the Week Four Twitter discussion concerning the Ontario Election conducted on behalf of CTV News and CP24 shows that the Conservatives are still leading the conversation with 43% of mentions, virtually unchanged from last week’s 44%, but a far cry from the 62% of mentions they received during the second week of the campaign. Meanwhile, conversation about the Liberals continues to gain with 38% of mentions this week, up from 34% last week and 25% during week two. The NDP have lost ground with 19% of mentions this week compared to 22% last week after releasing their platform.     

Election Buzz: Week Three of the Ontario Campaign on Twitter

Tuesday, May 27, 2014

Toronto, ON – A new Ipsos Reid analysis of the Week Three Twitter discussion concerning the Ontario Election conducted on behalf of CTV News and CP24 shows the NDP getting a larger share of attention with 22% of mentions in this week’s Twitter debate, up from 12% during week two. The Liberals also gained ground with 34% of mentions this week up from 25% last week. Despite these gains, the Conservatives still get the most mentions at 44%, but this is a steep decline from the dominant 62% of mentions last week. Increased attention to the Liberals and NDP coincides with the lifted ban on advertising (allowing all parties to hit the airwaves) and the NDP’s release of their platform.     

Election Buzz: Week Two of the Ontario Campaign on Twitter

Tuesday, May 20, 2014

Toronto, ON – A new Ipsos Reid analysis of the Week Two Twitter discussion conducted on behalf of CTV News and CP24 shows that the Twitter Debate has shifted considerably with discussion of the Conservatives increasing in volume from 38% to 62%. Fewer people are talking about the Liberals (from 39% to 25%) or the New Democrats (23% to 12%) on Twitter.     

‘Go Play!’ Takes on New Meaning for Post-Millennials and their Parents

Monday, May 19, 2014

New York, NY – Data from LMX Family, Ipsos MediaCT’s recently released annual study of the media and technology attitudes and behaviors of kids aged 0-12 years old and their parents, revealed important shifts in how today’s kids aged 6-12 and their parents think about playing. “Understanding these changes is essential for developers designing leisure-time programs, products or communications for this audience,” says Donna Sabino, SVP at the Ipsos MediaCT Kids & Family Center of Excellence.     

Nearly Nine in Ten Small Business Owners Claim Technology – and Keeping Up with Technology Trends – Is Important to Their Business, Yet Costs to Upgrade Seen as Most Significant Technology Challenge

Wednesday, May 14, 2014

New York, NY – Nearly nine in ten (86%) small business owners state that technology - and keeping up with technology trends - is important to their business, according to a new poll of 551 US owners of businesses with 500 or fewer employees, conducted by Ipsos Public Affairs on behalf of Microsoft. This includes half (50%) who feel that keeping up with technology/ trends is very important to the success of their business, and another two in five (36%) who say that this is somewhat important.     

Election Buzz: Week One of the Ontario Campaign on Twitter

Tuesday, May 13, 2014

Toronto, ON – With the writ officially dropped and the election campaign underway, a new Ipsos Reid analysis of the Week One Twitter discussion conducted on behalf of CTV News and CP24 shows that the Parties struggling to get their message out via Twitter. Overall the need for JOB CREATION dominated the issue agenda on Twitter but none of the Parties seem to capitalize on this.     

Millennial Moms Creating New Media Patterns

Tuesday, May 06, 2014

New York, NY – Evidence of Millennial Moms’ growing passion for digitally-delivered experiences was quite evident in the newest wave of LMX Family, Ipsos’ study of the media behaviors and attitudes of parents and kids. From time spent using apps and watching online videos with their children to number of SVOD subscriptions, GenY Moms are increasingly turning to the internet to find entertainment to share with their kids aged 6-12 years old.     

Who Needs the Remote?

Tuesday, April 22, 2014

Global - Today’s TV programming viewers want to watch what they want when and where they want to – and now they can. While the majority of people, 86% worldwide, do still watch TV the way it was watched when TV first made an appearance (live on TV), newer technologies are claiming more share among these and other viewers. Indeed, the “usual” viewing platform for 27% has become the computer or laptop. For one in six (16%), the usual method is to stream from the Internet to their televisions, while for one in ten (11%), it is streaming or downloading on mobile devices. These always-available entertainment options may explain why only 16% use a DVR or other recording device attached to their TVs. Remote clickers: enjoy yourselves. Just know that other technologies are waiting in the wings to entertain you and, one day, probably will. For the full release, please click here.     

New Tool from Ipsos SMX Increases Mobile Engagement

Tuesday, April 22, 2014

Los Angeles, CA – We live in an increasingly mobile world with consumers most accessible while they are on the go. And with new tablets and phones entering the marketplace, companies need to be equipped with the right tools to reach their audience. Ipsos SMX, the company’s Social Media Exchange, has announced the release of Socialized Research Platform (SRP) Mobile, a web app that provides members with a more optimized way to view content, providing access to insights anywhere, anytime and on any device.     

Ipsos/Reuters Poll: Oscars

Wednesday, February 26, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the Oscars. Topline results are available for download on the right side of the page.     

Ipsos and comScore Introduce Cross-Platform Media Planning Tool for Reaching Affluents

Wednesday, February 26, 2014

New York, NY – America’s Affluents are sophisticated consumers who are interacting with media across both the traditional and digital worlds more than ever before. To help marketers understand the online behavior of Affluents, Ipsos MediaCT and comScore have introduced an offering that fuses the Ipsos Affluent Survey with comScore Media Metrix data. By combining these industry-leading databases, marketers can become smarter about how Affluent audiences access media across channels and develop more sophisticated and targeted media plans.     

Content Stacking on the Rise

Wednesday, February 12, 2014

Toronto, ON – TV viewership in Canada has come a long way from the days of rabbit ears and antennae. Today’s viewers not only have a greater variety of content to watch, but they also have more ways than ever to watch. A recent poll conducted through the Ipsos Online Omnibus revealed that 74% of adult online Canadians subscribe to Cable TV/Satellite TV/IPTV. Drilling down deeper, among TV Service Subscribers, half (47%) augment or compliment their service by subscribing to or using one or more over-the-top (OTT) content services. In fact, just over a quarter (28%) subscribe to one OTT service, while nearly a fifth (20%) subscribe to two or more OTT services.     

New Research Collaboration Helps Marketers to Better Understand, Target and Reach America’s Affluent

Wednesday, January 29, 2014

New York, NY – The Affluent in America are among the most coveted yet most elusive audiences for marketers across many sectors of the American economy. Thanks to a new relationship between Ipsos and mTAB, understanding and reporting on their media habits and behaviors is becoming more accessible to brands. Ipsos and mTAB are pleased to announce an exciting collaboration for making the Ipsos Affluent Survey USA available to brand marketers on mTAB’s platform.     

Are Viewers Pulling the Plug on Cable and Satellite?

Tuesday, January 28, 2014

New York, NY – The television industry has witnessed a shakeup in recent years with TV viewers’ quick adoption of new viewing platforms and the gradually declining levels of cable and satellite subscription services. Some have expressed concerns about how TV service subscription rates are changing and whether this will affect the current business model. However, a recent TV Dailies poll conducted by Ipsos MediaCT surveying prime-time viewers’ subscription service behavior suggests the industry should not be worrying just yet.     

Ipsos Digs in for Deeper Understanding of Media Consumption in Canada

Monday, January 27, 2014

Toronto, ON – Reports of print media’s death are greatly exaggerated. It hasn’t died, it has just evolved. That is the central premise behind Ipsos Canada’s latest move to help media companies measure their success, performance and audience engagement. Leading media research expert Joanne Van der Burgt has joined Ipsos’ burgeoning media research practice in Canada. Her role will be to introduce Ipsos’ extensive global media measurement capabilities to Canadian media clients as well as growing Ipsos’ media practice across the country. In a world of changing media consumption, Ipsos’ constantly evolving media measurement techniques provide clients the ability to connect to better insights on their total audience thereby addressing their business needs.     

Keeping in Touch Over the Holidays

Tuesday, December 17, 2013

Global — Seven in ten of those in 24 countries report they have ever ‘used a mobile device to send a text greeting on a holiday or other special occasion because they were far away’ (73%) or ‘used a mobile device (mobile phone or tablet) to take photos of gatherings’ (65%) for communication with loved ones, such as family or friends. Another four in ten (42%) have used an online video chat platform (such as Skype or Facetime).     

Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer

Wednesday, December 11, 2013

New York, NY – According to a new survey of over 1,000 personal email users conducted on behalf of Microsoft, the email features and services most important to respondents include ensuring ads don’t interfere with email experience (70%), providing advanced spam filters (69%), and providing an easy-to-understand user interface (67%), with seven in ten respondents rating these as extremely/very important.     

Ipsos and I-Behavior Team Up to Help Marketers Reach America’s Affluent

Monday, December 09, 2013

New York, NY and Denver, CO – Reaching America’s affluent can be a challenge. However, thanks to a new arrangement between Ipsos and I-Behavior, Inc., marketers now have a richer and more robust way to access and assess their campaign capabilities when targeting this desirable segment. I-Behavior, the premier provider of behavioral targeting services, across virtually any channel, will now be able to on-board and distribute digital audience segments based on the Ipsos Affluent Survey USA. This will allow greater targeting for marketers trying to reach and connect their products, services and brands with America’s affluent population.     

Canadians Spending More Online, Dollars- and Cents-wise

Wednesday, November 20, 2013

Vancouver, BC – We know that Canadians spend a lot of time on the Internet and now they are putting more of their money where their fingers and eyes are. According to the latest research from the Ipsos Canadian Inter@ctive Reid Report, online Canadians are spending more cold hard cash on online purchases than ever before. The eCommerce Special Feature Report from the 2013 study shows that online Canadians spend an average of $899 through purchases and transactions on the Internet, which is up from the $639 average revealed in the 2012 study. Slicing through the data, the study also revealed that men spend more online than women with the 2013 figures reporting averages of $1,080 and $725 respectively.     

Canadians Looking to a New Star in the Mobile Device Market

Tuesday, November 12, 2013

Toronto, ON – There’s a rising star in Canada’s mobile device market. Findings from the sixth wave of Ipsos Reid’s Mobil-ology study, conducted in August, have shown that in 2013, Samsung has made significant gains in Canada’s Smartphone and Tablet device markets.     

Ipsos SMX Latest Product Release Enhances Video, Mobile Capabilities

Thursday, November 07, 2013

Culver City, CA – Ipsos SMX's most recent product release continues to demonstrate their commitment to consumer engagement and intrinsic motivation. The release, SRPv13.2 (Socialized Research Platform), features significant enhancements to both their mobile and video capabilities, as well as analytics.     

Eight in Ten (85%) Working Canadians Believe Employees Can Be Fully Productive From Any Environment Given the Right Tools

Thursday, November 07, 2013

Toronto, ON – For many working Canadians, flexibility should be a core tenet of business as most believe workers can be productive from anywhere and the traditional ‘9-5’ desk job is becoming increasingly unnecessary, according to a new Ipsos Reid survey conducted on behalf of Microsoft.     

Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

Tuesday, October 08, 2013

Global — Four in ten (42%) of those in 24 countries say social media is important to them while only one quarter (25%) rate it not important. Using a 5-point scale, where 5 means "very important" and 1 means "not at all important", two in ten (18%) rate it with a value of 5, two in ten (23%) say 4, one third (33%) are neutral at a score of 3 and 13% say each of 2 and 1.     

Ipsos/Reuters Poll: Video Games

Monday, September 30, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on video games.     

Affluent Population Grows Larger, Wealthier, and More Engaged with Media

Thursday, September 19, 2013

New York, NY — The 2013 Ipsos Affluent Survey USA, released today, reports that the Affluent population in the United States has increased in size and financial resources; moreover, Affluents continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to grow sharply. The study projects that there are now 62.5 million U.S. Affluents, up more than 6% over the past two years (Affluents are defined as adults aged 18+ living in households with at least $100,000 in annual household income). Compared to 2012, Affluents’ average income rose 4.6% to $200,200, and their net worth rose 2.0% to $1.01 million.     

New Leader Helps Ipsos MediaCT to Size Up Audience Measurement

Monday, September 16, 2013

New York, NY – Media is nothing without an audience. And Ipsos MediaCT continues to delve into the world of media, content, and technology for deeper audience insights. Evan Borak has been named Senior Vice President with Ipsos MediaCT in the U.S and Head of the Audience Measurement Group (AMG). The announcement was made by Jon Greenwood, President of Ipsos MediaCT in the U.S.     

Canadians Split on Whether It’s Acceptable for Governments to Monitor Email and Online Activities In Some Circumstances

Wednesday, August 28, 2013

Toronto, ON – Canadians are split on whether it is acceptable or not for governments to monitor email and other online activity in some circumstances, according to a new Ipsos Reid poll conducted on behalf of the Canadian Internet Registration Authority. Specifically, one half (49%) of Canadians say that they find it ‘completely unacceptable’ for ‘governments to monitor everyone’s email and other online activities’, while the other half of Canadians (51%) says it is either ‘acceptable in some circumstances’ (47%), or ‘completely acceptable’ (4%).     

Three in Ten of Global Internet Users Have Made a Purchase Based Mostly on a Social Media Ad (35%) or Post (31%)

Tuesday, August 27, 2013

Global — Three in ten online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement you saw on a social media site (35%) or on a posting you saw on a social media site (31%). The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     

Google Congratulates America’s eCities: Google eCity Awards recognize the strongest online business community in each state

Friday, August 23, 2013

New York — The Google eCity Award recognizes the strongest online business community in each state. Google and independent research firm Ipsos MORI analyzed the online strength of local small businesses in cities in all fifty states. The city with the highest scores in each state was designated a 2013 Google eCity.     

Consumer Media Habits Shifting Rapidly Toward Online Video and Mobile Devices; 22% of Time Online Is Now Spent Watching Video

Wednesday, August 21, 2013

New York, NY – Consumer media habits are shifting rapidly toward online video and mobile devices, according to Ipsos MediaCT’s LMX (Longitudinal Media Experience) tracking study, highlights of which were publicly released recently. Wave 11 of the LMX study, conducted in Q2 2013, found that 22% of a consumer’s total time online is now spent watching video, up from 15% one year ago. The study also found that consumers continue to consume more media on the go and on individual schedules, with viewing video on mobile devices and time-shifted video viewing both up significantly.     

71% of Global Internet Users “Share” Social Media Content Monthly: Pics (43%) plus Opinions, Status Updates and Links to Articles each Top Out at 26%

Tuesday, August 13, 2013

Global — Seven in ten (71%) online consumers in 24 countries indicate that in the past month, they have shared some type of content on social media sites. The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. Three in ten (29%) indicate they ‘haven’t shared any content in the past month.’     

Eyes on the Prize: One Third (32%) of Online Global Consumers Entered a Brand or Product Sponsored Contest in the Past Month

Thursday, August 08, 2013

Global - One in three (32%) online consumers in 24 countries indicate they ‘entered a contest/sweepstakes sponsored by a brand or product’ online in the past month, according to a new poll of 18,331 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     

Ipsos MediaCT Adds Deeper Television Expertise with New Addition to Leadership Team

Wednesday, July 10, 2013

New York, NY – Ipsos MediaCT is focused on building the strongest team in the media research marketplace, and that continues with their latest strategic hire. Scott Grunther, a highly accomplished media research executive, has joined the Ipsos MediaCT team in the U.S. as Senior Vice President, Media. Jon Greenwood, President of Ipsos MediaCT in the U.S., made the announcement.     

Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time

Wednesday, July 03, 2013

London, UK – Ipsos ASI is putting brand research right into the hands of consumers. The company’s team of advertising research specialists has launched Brand Shout, a new smartphone app that allows brands to better understand real-time reactions to their advertising and brand experiences.     

More Than Half (52%) of Canadians Are ‘Engaged’ With Politics, Public Policy, and Social Issues Online

Wednesday, June 19, 2013

Toronto, ON – A new Ipsos Public Affairs study examining the use of social media for discourse and information on public policy, social and political issues reveals that more than half (52%) of Canadians are using social media either ‘actively’ (29%) to make their voices heard or ‘passively’ (23%) to gain a greater understanding of the issues.     

2013 Shred-It Security Tracker Reveals No Noticeable Improvement from 2012 in Information Security Among Small and Large-Sized Companies

Tuesday, June 18, 2013

Toronto, ON – A recent survey of Canadian small business owner and C-Suite level executives conducted by Ipsos Reid on behalf of Shred-It reveals that there has been little improvement in data security measures of small and larger sized companies since 2012.     

Nearly Half of Information Workers Say that Using Social Tools Has Increased their Productivity

Monday, June 10, 2013

New York, NY – For nearly half (46%) of information workers, using social tools has increased their productivity, while less than one in ten (9%) say these tools have reduced their efficiency, according to a new poll of 9,908 employees across 32 countries conducted by Ipsos Public Affairs on behalf of Microsoft. “Social tools” were defined as instant messaging, text messaging, video conferencing, news feeds, social networks, and team sites such as SharePoint.     

Is TV Helping or Hurting Same-Sex Marriage?

Thursday, April 11, 2013

Los Angeles, CA - National polls have shown that a majority of Americans are now in favor of same-sex marriage, a shift from just a few years ago. So why the change? A recent survey conducted by Ipsos MediaCT shows that 18% of television viewers aged 13-64 say that TV in general has changed their opinion of same-sex marriage in a positive way. In contrast, just 10% say TV impacted their opinion negatively. A little under half (44%) say they are in favor of same-sex marriage and TV has not changed their opinion, while 28% have not changed their opposition.     

Ipsos Spins Off its Motion Picture Group

Tuesday, April 02, 2013

New York, NY – Ipsos has announced today a sale of assets impacting its Motion Picture Group (MPG).     

Affluent Optimism on the Rise

Monday, March 04, 2013

New York, NY – Affluent optimism in the U.S. economy, and in their own futures, rose significantly in February, according to Ipsos MediaCT’s February 2013 Mendelsohn Affluent Barometer, released today. The survey defines “Affluent” as adults living in households with at least $100,000 in annual household income – approximately 20% of the U.S., Affluents hold 69% of the privately held net worth in America, and are vitally important for many marketplace categories including luxury, automotive, financial, technology, and travel.     

Less Than Half of Canadian Small Businesses Promote Themselves Via Dedicated Website (41%) or Social Media (39%)

Wednesday, February 27, 2013

Toronto, ON – Many Canadian small businesses appear to be missing out on online opportunities when it comes to growing their business and earning revenue, according to a survey conducted by Ipsos Reid on behalf of RBC. Only four in ten (41%) Canadian small businesses promote their business through a dedicated website, while another 5% have a dedicated site but don’t use it to promote their business. One in three (32%) don’t have a dedicated website, while one in five (21%) don’t promote their business.     

Bullies Taking to Social Networking as Teens Become More Mobile

Tuesday, February 26, 2013

Vancouver, BC - While schoolyard bullying continues to be a problem for many Canadian teens, it appears that bullies are adapting their tactics through 21st century methods. Many of today’s bullies are taking their hostilities out online through social networking sites, sometimes using mobile technology. According to findings in a recent issue of the Ipsos Interactive Reid Report, one-in-five (20%) online teens say they have witnessed someone they know being bullied on social networking sites. Close to one-in-ten (8%) say they themselves have been victims of online bullying on social networking sites.     

Socialogue: A Clever Brand Keeps Fans on Hand

Tuesday, February 26, 2013

Global - One-third (34%) of those who follow a brand’s social networking page say fun or interesting posts make them feel more connected to that brand. The younger the demographic, the more effective these kind of posts are as connection boosters: 39% of those under 35 claim a stronger connection is forged when a brand’s posts interest them, 31% of those between 35 and 49 and 28% of those between 50 and 64. While other brand actions – e.g., discounts, free offers, contests – have a stronger effect on brand and consumer connections, injecting interesting and funny posts can help keep interested consumers coming back to your social networking sites to see what’s up. That’s why it makes sense for marketers to be hands-on when it comes to social networking content.     

Close to Half of Canadians Now Own a Smartphone

Thursday, February 21, 2013

Toronto, ON – The Canadian population is nearing the tipping point of becoming a Smartphone majority. Key findings in Ipsos Reid’s most recent wave of Mobil-ology, a syndicated study of the mobile market in Canada, show that 47% of Canadians now report using a Smartphone, a significant increase over last year, when 34% of Canadians reported using such a device. Tablet device use has also jumped with 21% of Canadians reporting use of these devices, an increase from just 10% a year ago.     

Four in Five (84%) of Canadian Parents Believe Technology Allows Families to Be Better Connected

Tuesday, January 29, 2013

Toronto, ON – As use of new technologies grow and new innovations emerge, Canadian parents are relying on these tools more than ever to help them keep their family connected and organized, according to a new study conducted by Ipsos Reid on behalf of Microsoft. Four in five (84%) Canadian parents ‘agree’ (32% strongly/51% somewhat) that ‘technology allows families to be better connected’, while only one in five (16%) ‘disagree’ (5% strongly/12% somewhat). Seven in ten (70%) Canadian parents ‘agree’ (23% strongly/47% somewhat) that ‘my family relies on technology to help us stay connected, while only three in ten (30%) ‘disagree’ (9% strongly/21% somewhat) with this admission.     

Ipsos MediaCT Tunes In with a Senior-level Digital Media Expert

Tuesday, January 29, 2013

New York, NY – Ipsos MediaCT is continuing to revolutionize research in the already revolutionary world of media, content, and technology. Paul Wallace, a highly accomplished digital media expert, has joined the Ipsos MediaCT team in the U.S. as Vice President. Jon Greenwood, President of Ipsos MediaCT in the U.S., made the announcement.     

Nearly Half of U.S. Adults Believe They Have Little To No Control Over Personal Info Companies Gather From Them While Online

Thursday, January 24, 2013

New York, NY – Nearly half (45%) of U.S. adults feel that they have little (33%) or no (12%) control over the personal information companies gather while they are browsing the web or using online services such as photo sharing, travel, or gaming, according to a new online survey of over 1,000 adults conducted by Ipsos on behalf of Microsoft. Only one-in-five (21%) say that they have at least a significant amount of control over such personal information, while a third (34%) feel that they have moderate control.     

Before Oscar Nominations, Americans Most Likely to Pick Lincoln, Les Misérables as Top Contenders

Thursday, January 10, 2013

New York – In addition to Lincoln and Les Misérables, The Hobbit was another top pick to win best picture, and while it was among the more widely watched movies, it didn’t make the list of nominees which were announced January 10th.     

Canadian Baby Boomers Testing the Waters of New Technology

Tuesday, November 20, 2012

Vancouver, BC – Increasingly connected, Canada’s Baby Boomers are finding their footing in the digital age. According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadian Boomers (89%) rival younger Canadians (99%) in their levels of Internet access and are slowly beginning to take up new media and devices.     

Ipsos Reid Study of Canadian Marketers Shows The Canadian Marketing Community Has Evolved From “Don’t Go There” To “Managing Ambitions” When It Comes To Digital Marketing

Tuesday, October 23, 2012

Toronto, ON – In the last six years, the Canadian marketing community has evolved from a “Don’t go there” mentality to “Managing the ambitions” of senior management with digital acknowledged as being complementary to traditional marketing. A new study conducted by Ipsos Reid in collaboration with the Canadian Marketing Association and Marketing Magazine asked Canadian marketers about their thoughts, attitudes, and behaviors towards the changing world of digital marketing, and how their business is managing and embracing it.     

Despite Growth in Digital Media, Canadian News Seekers Still Rely on Traditional Sources for Daily News

Wednesday, October 17, 2012

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of The Canadian Journalism Foundation finds that despite a plethora of new sources for the apparent 24/7 news cycle, a majority of Canadians still prefer to consult the more traditional outlets to get their daily news fill.     

Ipsos MediaCT Names New President for US Research Team

Wednesday, October 10, 2012

New York, NY – Ipsos is upping the ante on media research through the appointment of a new and highly accomplished research leader. Jon Greenwood has been named President of Ipsos MediaCT in the US, with responsibility for the company’s media, content and technology research specialty across the country. This will include leadership of the media/tech analytics team, the motion picture group, and audience measurement teams within Ipsos MediaCT.     

A Majority (54%) of Canadians Would Use Social Media Channels, Such as Facebook or Twitter to Let Their Friends and Family Know That They are Safe in the Event of an Emergency

Tuesday, October 09, 2012

Toronto, ON – A majority (54%) of Canadians ‘would’ (29% definitely/24% probably) use social media channels, such as Facebook or Twitter to let their friends and family know that they are safe in the event of an emergency, while one-third (31%) ‘would not’ (16% definitely/15% probably) according to a new poll conducted by Ipsos Reid on behalf of the Canadian Red Cross. One in ten (14%) say that they ‘might or might not’ use social media channels to inform friends and family of their safety in an area-wide emergency.     

Affluent Hard Copy Total Print Readership Largely Stable, Even as Digital Device Penetration Rises Sharply

Wednesday, September 19, 2012

New York, NY - Ipsos MediaCT’s 2012 Mendelsohn Affluent Survey, released today, shows that Affluents (HHI $100k+) continue to reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic. Affluent Women and Ultra Affluents (HHI $250k+) are particularly heavy print consumers, with highest reach and number of titles and issues read.     

Android Reaping Significant Gain in Canadian Marketplace

Monday, September 17, 2012

Toronto, ON – Canada’s mobile device market landscape is sizzling and for some brands, this means big gains and even bigger stakes. Conducted in August 2012, the fourth wave of Ipsos Reid’s Mobil-ology, a syndicated study of Smartphone, Tablet and eReader users in Canada, reveals several important shifts in brand dominance across the country and across categories.     

A Plurality of US Adults Typically Wait until their Contract Is Eligible to Upgrade their Cell Phone

Wednesday, September 12, 2012

New York, NY – Over four in ten (42%) of adults say that if they were to upgrade their cell phone, it would be because their contract is over and they are eligible for an upgrade, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. One in eight (13%) say it would be because they want another type of phone; switching from an Android (7%), an iPhone (4%), or a BlackBerry (2%) to another type of phone. The same proportion (13%) reports that they typically upgrade because they just like having the latest and greatest technology. Fewer than one in ten (7%) would do because they dislike the service provided by their carriers, while one-quarter (25%) say that their does not apply to them.     

The Fickle Nature of the Mobile Canadian Teen

Thursday, September 06, 2012

Toronto, ON – When it comes to their relationship with Smartphones, Teens have a shorter honeymoon phase than Adults do. The spring 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, shows that while Teenagers have handsets that are typically newer than Adults (10 months old vs. 13 months old among Adult Canadians), they are more inclined to express a desire to switch their brand of device within the next 6 months (16% vs. 12% top-3-box on a 7-point likelihood scale – though minimal in appearance, this is a significant difference).     

Canadians Maturing as Mobile Users

Monday, August 20, 2012

Toronto, ON – Canada’s love affair with mobile rages on, but it seems as if the relationship is entering the ‘comfort zone’. The spring 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, shows that the frequency at which Canadians are using their Smartphones, Tablets and eReaders remains stable, however, the average duration of time they report using them has declined.     

Mobile Banking Growing Among a Niche Group of Online Canadians

Tuesday, July 10, 2012

Vancouver, BC – Is mobile banking the way of the future? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report which investigated online Canadians' use of web-based financial services, only a small minority of online Canadians are mobile banking, but this minority is growing.     

Most Canadians Not Willing to Cut the Cord On Cable

Wednesday, June 06, 2012

Vancouver, B.C. – As alternatives to traditional TV increase in popularity – such as free streaming TV and full length episodes of shows available for direct download – some Canadian consumers are wondering if they can do without their cable TV subscription, opt for Internet access only, and "cut the cable". However, research shows that – at least in the short term – this threat to cable TV companies may be exaggerated, as most Canadians are not willing to make the switch.     

Attached at the Hip: Global Citizens Admit Their Technological Priorities

Wednesday, June 06, 2012

Toronto, ON — A majority (65%) of global citizens in 25 countries would choose to give up their mobile phone over one third (35%) who would give up their computer, if forced to choose between the two, finds a new poll by global research company Ipsos for Reuters News.     

Atlantic Canadians Love TV, Clocking Up an Average of 18 Hours Per Week

Wednesday, May 23, 2012

Toronto, ON – Atlantic Canadians not only love TV, spending an average of 18 hours a week in front of the box, but are also now likely to be surfing the internet at the same time, according to a new poll conducted by Ipsos Reid. While watching TV, around half of Atlantic Canadians (49%) could be using a smartphone, tablet, laptop or other type of computer (5% all of the time/15% most of the time/29% some of the time). A further 51% say they would multitask like this only seldom or never.     

Latest Wave of Ipsos Study Reveals Mobile Device Brands Canadian Consumers are Considering in 2012

Thursday, April 19, 2012

Toronto, ON – Canadians love their Smartphone, Tablet and eReader devices! The January 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, showed strong and steady growth in all three markets. In the six month period between August 2011 and January 2012, Smartphone ownership grew by 13%, Tablets by 66%, and eReaders by 43%. In absolute terms, market penetration of Smartphones grew from 24% of Canadians stating they owned one in August 2011 to 34% in January 2012. For Tablets, 3% of Canadians said they owned such a device in August 2011 and 10% said they owned one in January 2012. In the eReader segment, 4% of Canadians said they owned one in August 2011 with 10% making that claim five months later.     

Six in Ten Parents (61%) Want to Give Their Child the Ability to Select Own TV Programming, But Most Worry about Content (67%) and Advertising (76%)

Thursday, March 29, 2012

Toronto, ON – Six in ten (61%) parents of children aged 12 and under ‘agree’ (9% strongly/53% somewhat) that they want to give their children the freedom to select their own TV programming’, but many are concerned or worried about what their child might be watching when they’re not around. Two in three (67%) ‘agree’ (24% strongly/43% somewhat) that they worry about the content that their child watches on TV, and most (76%) ‘agree’ (30% strongly/46% somewhat) that they’re concerned about the amount of advertising that their child is exposed to on a daily basis. The desire to give their child more discretion over what they watch increases as their child ages, but their concern about what their children watches does not decrease.     

Ipsos MediaCT, Innerscope Research Announce Next Generation of TV Program Testing

Friday, March 23, 2012

New York, NY - Ipsos MediaCT and Innerscope Research, Inc. have partnered to offer an innovative approach for evaluating TV shows that measures both the conscious and unconscious responses of audiences.     

The Internet A New School Yard For Bullies?

Tuesday, March 20, 2012

Vancouver, BC – Social networking websites are creating negative experiences for some Canadian teens in the form of cyber bullying. According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, one in five (21%) online Canadian teens aged 12-17 have witnessed someone they know being bullied through a social networking site.     

Hispanics Much More Optimistic than the Rest of the Population

Wednesday, March 07, 2012

New York, NY - A new study provided exclusively to Portada by MediaVest and Ipsos MediaCT reveals that Hispanics have a much more optimistic perspective on on their lives, and the state of America more generally. This is even more the case for Spanish-dominant Hispanics.     

Canadian Teens Increasingly Paying for Music Downloads

Tuesday, March 06, 2012

Vancouver, BC – The online music downloading behaviour of Canadian teens suggests that a combination of stricter policies and a greater appreciation of copyright is having an impact on how and where teens access their music. According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadian teens aged 12-17 years old are increasingly choosing to pay for music downloads, while fewer are "pirating" music for free.     

Exasperated Small Business Owners Yet to be Persuaded by GOP Candidates, Survey Says

Monday, March 05, 2012

New York, NY - More than 70 percent of small business owners say the stalled economy is hurting them, and many have yet to be convinced that any of the Republican candidates for President is equipped to turn things around. That’s according to the latest quarterly Yahoo! Small Business survey of small business owners who intend to vote on November 6. The online survey of 250 full or partial owners of U.S. businesses with 1-100 employees was conducted in February with Ipsos MediaCT.     

Three in Ten (28%) Smartphone Users Have Lost (23%) Their Phone or had it Stolen (5%)

Tuesday, February 21, 2012

Toronto, ON – Three in ten (28%) smartphone users in Canada report that they’ve lost or misplaced their phone (23%) or, worse, had it stolen (5%) according to a new Ipsos Reid poll conducted on behalf of PayPal. Among those aged 18 to 34, 35% have lost their phone or had it stolen.     

New SVP to Strengthen Ipsos MediaCT’s TV and Sports Entertainment Expertise

Wednesday, February 15, 2012

New York, NY – Ken Colen has been appointed to the position of Senior Vice President within the Ipsos MediaCT organization. Among Colen’s responsibilities will be overseeing Ipsos’ sponsorship of the newly launched Time Warner Medialab. Bruce Friend, President of the division in the U.S. made the announcement.     

Time Warner Inc. Opens State of the Art Medialab in New York City, Giving a 360° View of Consumer Behavior

Wednesday, January 25, 2012

New York, NY – Time Warner Inc. today announced the opening of a state of the art Medialab for research and development at its worldwide headquarters in New York City. The Time Warner Medialab has been designed to generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.     

Microsoft Most Influential Brand in Canada

Tuesday, January 24, 2012

Toronto, ON – Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid recently asked Canadians to rate 100 leading brands on a wide variety of attributes. The data revealed six dimensions which define influence and determine the most influential brands in the lives of Canadians.     

Ipsos Reid Poll Reveals Apple as Most Leading-Edge Brand

Tuesday, January 10, 2012

Toronto, ON – Apple rises to the top to be considered Canada’s most leading-edge brand, according to an Ipsos Reid poll conducted in the lead-up to Ad Week. Respondents were given a series of statements, 14 of which are used to define leading edge. Respondents were asked to indicate which of the statements they felt applied to each of the brands to which they were exposed.     

Shoppers Flock to Web, Mobile Devices to Hunt Down Holiday Bargains

Tuesday, December 20, 2011

New York, NY and Los Angeles, CA – With only a few days of shopping left before Santa descends from the North Pole, a recent study from Ipsos MediaCT conducted with Google has analyzed some of the shopping habits and trends from the 2011 holiday shopping season. Several key trends emerge from the study, including the growing popularity of Black Friday deals and the importance of the Internet and mobile technology on the purchase decision process.     

Brands Increase Recall with TV/Digital Mix

Monday, December 19, 2011

New York, NY – New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads. Tests of 15- and 30-second spots for six ad campaigns using YouTube pre-roll and TV ads found that people who watched both YouTube and TV ads showed a 200% increase in brand recall compared with people who only saw TV ads. Those who only watched a YouTube ad had 150% better brand recall rate than those who only watched a TV ad.     

Who, Who, Who’s Buying What This Holiday Season?

Monday, December 05, 2011

Los Angeles, CA – Can’t find dad this holiday shopping season? Check the electronics aisle; he may very well be shopping there. According to a recent wave of LMX, a national survey of media and technology adoption conducted regularly by Ipsos MediaCT, fathers with children aged 0-14 are significantly more likely than mothers with children of the same age to be planning on purchasing a host of consumer electronics. When it comes to buying consumer electronics such as smartphones, TVs, Tablets, Blu-ray players, 3-D TVs and desktop computers, dads with young kids are the gift retailers are happy to receive.     

Amazon Kindles the Fires of Consumer Desire

Monday, November 28, 2011

New York, NY - Recent research from Ipsos OTX MediaCT shows that the tablet market is catching fire and is going to be hot, hot, hot heading into the 2011 holiday season. For Amazon, the launch of their new Kindle Fire means they may have what many consumers are looking for. Even before Amazon’s official announcement of the new Kindle Fire, the tablet market looked in a healthy state. In September, Ipsos’ research showed almost one in five (17%) consumers were considering purchasing a tablet in the run up to the holidays – and 11% of consumers were ‘definitely’ going to purchase one. Good news for Apple’s iPad and great timing for Amazon's newest product.     

BlackBerry, Apple, Kobo Top Brands in Canada’s Mobile Device Market

Tuesday, November 08, 2011

Toronto, ON – It is clear that we love our mobile devices, as more and more Canadians purchase and use Smartphone, Tablet and/or eReader devices. But which brands are winning the bulk of that love? The most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada examined each category and compared market share over the eight month period between January and August of 2011.     

Ipsos Study Shows Radio has Positive Impact at all Stages of Purchase Funnel

Monday, November 07, 2011

New York, NY - Ipsos OTX MediaCT has undertaken an on-going evaluation of radio campaigns in partnership with Katz Marketing Solutions. The first release of the results provide a compelling story for radio as exposure to the campaigns had a positive impact on consumer’s at all stages of the purchase funnel. According to Bruce Friend, President of Ipsos OTX MediaCT: “These results have demonstrated to us the power of radio.”     

Ipsos Reid Survey on Digital Marketing Reveals Increased Focus on Social Media, Mobile, Search and Email

Thursday, November 03, 2011

Toronto, ON – The world of digital marketing is alive and well. A new study released on the eve of the CMA and Marketing’s Digital Marketing Conference reveals that North American marketers continue to focus and increase efforts on digital marketing with spend levels in social media, mobile, search and email marketing all expected to increase. Conducted by Ipsos Reid in collaboration with the Canadian Marketing Association and Marketing Magazine, the Survey asked Canadian marketers about their thoughts, attitudes, and behaviors towards the expanding world of digital marketing, and how their business is managing or embracing it.     

The American Business Elite Want Digital and Traditional Media

Tuesday, October 25, 2011

New York, NY - America’s most successful and influential business leaders are incorporating digital media into their lifestyles, though not at the expense of traditional means, according to the latest Business Elite USA survey from Ipsos MediaCT. Whilst digital media is increasing in popularity 87% still utilise print and 82% TV on a daily basis. “With the availability of information continuing to increase the Business Elite are using digital to help them pool relevant information from numerous sources and keep up to date while on the move. 52% of this group have accessed news via a smartphone or tablet app in the past week,” says James Torr director at Ipsos MediaCT. “However, instead of replacing traditional media, digital supplements their use of print and television.”     

Ipsos Recasts Spergel to a Starring Role in Television Research

Tuesday, October 25, 2011

Los Angeles, CA – Ipsos OTX MediaCT is committed to solidifying its research expertise in the expanding and evolving world of television content and distribution. To that end, the company has promoted Ben Spergel to the role of Senior Vice President, Television Insights. Spergel remains Product Manager for TV Dailies, the largest and most comprehensive tracking study of marketing effectiveness and potential audience estimation for new and returning television programs.     

The Tablet Begins Take Off As Sales Double in Eight Months

Wednesday, October 19, 2011

Toronto, ON – The mobile world is here and more and more Canadians are latching on to Smartphone, Tablet and/or eReader devices. While some questioned the sales potential of Tablets when first introduced, they now appear to be set to make their mark on the Canadian mobile landscape. According to the most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada, Tablet ownership doubled between January and August of 2011.     

New Study Shows that Owners of Both a Smartphone and a Tablet Spend More Time and Money on Mobile Shopping

Tuesday, October 11, 2011

New York, NY – Recent findings from a survey of U.S. smartphone and tablet owners1, conducted by Ipsos OTX MediaCT on behalf of PayPal, indicate that tablet ownership increases the frequency of mobile shopping, improves the purchase experience – and makes consumers who own both devices use their smartphone more often.     

McLaren to Orchestrate Syndicated Product Development at Ipsos

Monday, August 29, 2011

New York, NY – Never before has the world of media been so vast and complex. To help clients better understand media consumers, Ipsos is enhancing its syndicated research team. Mark McLaren has been recruited by Ipsos OTX MediaCT to join the company as Vice President of Syndicated Services. In this role, McLaren will support the continued growth of the team’s syndicated research products.     

Brand Influence - The Importance of Being “Liked”

Thursday, July 21, 2011

Vancouver, BC – For years, brands and products have acknowledged the importance of being "recommended" by friends and family, but in the new world of social media does this mean that brands should strive to be "liked"? The results of a poll conducted by Ipsos Loyalty in early May with online Canadians, illustrate that the importance of positive commentary extends to Canadians' social networks.     

Canada’s Love Affair with Online Social Networking Continues

Thursday, July 14, 2011

Vancouver, BC – If you want to learn how Canadians are communicating and interacting online, look no further than social networking sites. According to Ipsos' most recent Canadian Interactive Reid Report special feature on Social Networking, one-half of all Canadians (50%) and the majority of online Canadians (60%) now have a social networking profile.     

Who Isn’t Using a Mobile App?

Wednesday, June 29, 2011

Toronto, ON – There is a lot of talk about Apps and mobile, but when it comes to walking the walk, are Canadians really taking to this new mobile landscape? The answer, according to Ipsos Reid’s recent Mobil-logy Study of Smartphone, Tablet & eReader users in Canada, is yes, but far fewer than you might think.     

BBDO and Microsoft Advertising Study Finds People Carry ‘Lovers’ in their Pocket

Monday, June 20, 2011

New York, NY – BBDO Worldwide and Microsoft Advertising today unveiled findings from a global study presented at the 58th Cannes Lions International Festival of Creativity in Cannes, France. The goal of the study is to help marketers find “the next billion consumers” by exploring consumers’ emotional connections with television, PCs, and mobile devices.     

Usage Skyrockets as Canadians Get Wise to Smartphones

Thursday, May 26, 2011

Vancouver, BC – Canadians have jumped on the smartphone bandwagon and are continuing to do so one upgrade at a time. According to the most recent Ipsos Inter@ctive Reid Report, three-in-ten online Canadians (31%) now own a smartphone, an increase of over 50% since previously measured in the spring of 2010. And as ownership rises, so too does usage, with smartphone owners spending an astonishing 17.3 hours per week using their device.     

Ipsos Digs Deeper into American Media Audiences

Tuesday, May 17, 2011

New York, NY – Ipsos U.S. is looking to drill deeper into the minds of media consumers. As such, Lorraine Hadfield has joined Ipsos OTX MediaCT as President, Audience Measurement, reporting to Bruce Friend, President of Ipsos OTX MediaCT. A recognized expert in the field, Hadfield brings a rich and extensive background in audience measurement across a variety of media and will help to drive Ipsos OTX MediaCT’s practice in this field.     

Most (86%) Small Business Owners ‘Agree’ Having Reliable Communications Technology Support is Essential in Allowing them to Focus on Their Core Business

Thursday, May 12, 2011

Toronto, ON – Most (86%) small business owners ‘agree’ (52% strongly/34% somewhat) that ‘having reliable communications technology support is essential’ in allowing them to focus on their core business, while just 14% ‘disagree’ (5% strongly/9% somewhat) that it is, according to a new Ipsos Reid poll conducted on behalf of Rogers.     

Walking the Red Carpet with Ipsos and Lumi

Thursday, April 21, 2011

London, UK and New York, NY - Ipsos and Lumi Mobile have walked off with the first ever Mobile Research Conference Award. Ipsos, a leading global market research company, and Lumi, an innovative mobile technology provider, were named winners of the inaugural Mobile Research Conference Award for their joint project: APPCAST: Live mobile engagement & insights - I'm having fun, can this really be research?     

Ipsos OTX MediaCT Nominated for MRC Award

Friday, April 15, 2011

Los Angeles, CA and London, UK – Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Mobile Research Conference (MRC) award for its Appcast project work with Lumi Mobile.     

Two in Ten (20%) Canadians Who Own a Mobile Device Use It to Access the Internet

Wednesday, April 06, 2011

Toronto, ON – Two in ten (20%) Canadians who own a mobile device use that device to access the internet, according to newly-released research conducted by Ipsos Reid on behalf of BBC Americas. Further, among those who do access the internet on their mobile device, nearly three in ten (28%) do so on their Blackberry, two in ten (20%) are iPhone users, nearly two in ten (17%) own an iPod touch, 4% are tablet owners (mainly iPad), and three in ten (31%) have some other type of smartphone (LG, Samsung, Nokia, Motorola, HTC, etc.)     

ABC Research Gets a Backstage Pass to Viewers' Living Rooms

Wednesday, March 02, 2011

New York, NY - ABC, in partnership with the market research company Ipsos, and mobile technology company Lumi Mobile, conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.     

Ipsos Launches New UK Expansion of its GamePlan Insights Research Tool

Tuesday, February 15, 2011

London, United Kingdom - Up until now, videogame industry professionals in the UK have had limited options when it comes to the continuous tracking of consumer awareness and interest across all major hardware and software releases. But with the launch of GamePlan UK, publishers, agencies, retailers, and financial analysts can now dynamically monitor and manage their portfolios, perform comparisons against the competition, identify macro industry trends, and forecast the most anticipated titles across all platforms and genres.     

One Quarter (27%) Of American Teens Use Facebook Continuously Throughout the Day

Wednesday, January 05, 2011

New York, NY – On the heels of the announcement that Times Magazine has named Mark Zuckerberg 2010’s “Person of the Year”, a new poll of American teens conducted by Ipsos Public Affairs has revealed that three quarters (75%) of teens have a Facebook page, and one quarter (27%) of them admit to accessing their Facebook page continuously throughout the day. Furthermore, two thirds (65%) of teens that can access the internet through their mobile device are continuous Facebook users.     

Cyber Monday Shopping More Popular in China than US

Tuesday, November 30, 2010

New York, NY - Cyber Monday is the Monday after Black Friday in the U.S. where retailers offer big sales online. However, more consumers in China plan to shop online on Cyber Monday than in the U.S., Germany and Japan.     

One Out of Two US 18-34 Year Olds is Interested in a Fee-Based Online TV Viewing Option

Monday, November 29, 2010

New York, NY - Most Americans had never heard of Hulu when they launched their advertising campaign during the Super Bowl on February 1, 2009. However, they quickly have become the leader for online TV show episode viewing. In fact, according to Ipsos OTX MediaCT’s LMX MOTION study, past 30 day streaming on Hulu among those who view digital video online rose from 3% in the fall of 2008 to 20% in the spring of 2010.     

Nine in Ten (90%) Canadians Would Rather Not Relocate for a Job

Wednesday, November 17, 2010

Toronto, ON – Looking for a new job may not mean looking very far, as nine in ten (90%) Canadians ‘agree’ (56% strongly/34% somewhat) that they would rather not have to relocate for a job, according to a new poll conducted by Ipsos Reid on behalf of Microsoft. In a similar vein, most (83%) ‘agree’ (28% strongly/55% somewhat) that they feel bound by geography when looking for employment. Additionally, eight in ten (84%) ‘agree’ (28% strongly/56% somewhat) that ‘Canadians feel that location can be a barrier from securing the best jobs’.     

Digital Marketing - Fad or Phenomenon?

Tuesday, November 02, 2010

You must be living in the dark if you haven’t heard about the brilliant and much celebrated social media phenomenon of the Old Spice guy’s YouTube extravaganza, the growing popularity of the twittersphere…with Justin Bieber leaping ahead of Barack Obama and the most recent success here at home when Calgary business man Naheed Nenshi came from no where to become the new Mayor of Calgary after a well executed, fully integrated digital marketing campaign. But are all Canadian and US marketers really embracing the digital era in a big way…or is it still just a small group of techno savvy committed trailblazers? Has the light finally been turned on?     

“Shared News Matters More”, Say Results from CNN’s First International Study into Social Media Recommendation

Wednesday, October 20, 2010

New York, NY - CNN recently released key results from a ground-breaking study into the power of news and recommendation (POWNAR).     

Will Online Video Replace TV? New Canadian Research Shows Online Video Is A Promising Channel for Marketers and Content Producers

Thursday, October 14, 2010

Toronto, ON – The first-ever study on Canadians’ viewing habits of online video conducted by Ipsos Reid and M Consulting finds 80 per cent of all Canadians indicate watching some video content online, with 41 per cent watching more online video content than they did last year. A growing audience means a bigger business opportunity for brand marketers and the Canadian film community to produce original online video content.     

Ipsos OTX MediaCT Releases Latest Results from its Longitudinal Media eXperience Study – Offering a Full View of the American Consumers’ Media Experience

Tuesday, September 28, 2010

New York, NY - Consumers are now spending more than one-half of their waking day with media, according to the Spring 2010 release of Ipsos OTX MediaCT’s Longitudinal Media Experience (LMX) Study. Further, consumers’ media consumption has increased by an hour per day over the last 2 years, this largely resulting from an additional 40 minutes of time spent online since 2009.     

If It Moves......

Friday, July 09, 2010

New York, NY – When the Wii launched during the 2006 holiday season, loyal Nintendo gamers across the planet lined up at local stores and scoured the web to try to get their hands on the highly anticipated motion control enabled videogame console. These were not casual weekend gamers or Moms and Dads looking for a new hobby, but enthusiast Nintendo fans who were excited to experience a groundbreaking new phase in the evolution of gaming. Nintendo realized that it desperately needed the hardcore fans to be its leading evangelists, and the launch titles reflected this marketing strategy. The titles that shipped alongside the Wii console included The Legend of Zelda: Twilight Princess, Metroid Prime 3: Corruption, Red Steel, Super Monkey Ball: Banana Blitz, and other familiar franchises. With the exception of the bundled Wii Sports, there weren’t very many titles that initially targeted the untapped mainstream market.     

Ipsos and Techneos Collaborate on Groundbreaking Mobile App-Based Study

Wednesday, July 07, 2010

Vancouver, B.C. – Techneos announced a new collaboration with Ipsos, a leading global survey-based market research company. Ipsos and Techneos are working together to pilot new technologies and applications for mobile research. Their latest project called “The Great British Weekend” was conducted during the May 2010 Bank Holiday long weekend using Techneos’ survey research application, SODA across multiple mobile phones; Nokia and BlackBerry devices.     

Ipsos OTX MediaCT Launches New Syndicated Study: LMX Family – First Two Waves Reveal Significant Changes in Media Multitasking

Tuesday, June 22, 2010

New York, NY – Four-in-ten moms say it was their idea to get their child a mobile phone. Over half of parents of 6-12 year olds allow their kids to see PG-13 movies. During the last year, both parents and kids have significantly increased multitasking online while watching television.     

New Study Finds World of Content Opens for Kids After Age Eight

Wednesday, June 16, 2010

New York, NY - A unique new study on kids and families media consumption habits has pinpointed the demographic sweet spot when parents begin to yield to their kids' desire for any number of media-playing devices.     

Anticipation Building for Project Natal and PlayStation Move

Thursday, June 10, 2010

Los Angeles, CA – As the gaming world anticipates the upcoming launch of Xbox’s Natal and PlayStation’s Move, Ipsos has been examining consumer interest in the products and their intent to purchase. Specifically, Ipsos OTX MediaCT’s GamePlan Insights tracks gamer purchase behavior for Natal, Move, and all major software releases on a weekly basis.     

Yahoo! Gives Parents a B+ for Taking Action to Protect Children Online

Thursday, June 10, 2010

Sunnyvale, CA – To honor National Internet Safety Month in June, Yahoo! Inc. (NASDAQ:YHOO) is sharing data discovered from a recent survey exploring how parents monitor children's online behavior and how people manage their digital reputations. As a longtime industry leader in child safety, Yahoo! continues to make safety a company priority by supporting efforts to educate children, parents, adults, and communities about safe online experiences. Yahoo! conducted the online survey with Ipsos OTX in April 2010 to gain insight into consumers' behaviors and perceptions with respect to online safety. The survey is based on a sample size of 2,003 Internet users in the United States, ages 18-64 years old.     

GamesRadar.com Debuts GamePlan Stats, A Microsite With The Latest Gaming Industry Research From Future US and Ipsos OTX MediaCT

Thursday, June 10, 2010

South San Francisco, CA – Future US, the special-interest media company, today announced it has expanded its strategic alliance with Ipsos OTX MediaCT, the U.S.-based operation of the global research firm, to create a new research destination, GamePlan Stats, on GamesRadar.com. The new microsite, live today at http://www.gamesradar.com/gameplanstats, offers marketers and consumers insight into the purchasing behavior of gamers and their gameplay habits across the U.S., with additional commentary from Ipsos OTX analysts and GamesRadar.com editors. Each month, video game industry professionals and consumers can visit the GamePlan Stats website to obtain free and insightful data, including the top 25 upcoming and recently released titles, with expert editor reporting.     

Ipsos OTX Launches Script Evaluation Division To Assess Playability And Marketability Of Feature Films

Thursday, June 03, 2010

Los Angeles, CA – The Worldwide Motion Picture Group at Ipsos OTX MediaCT has launched the highly anticipated Script Evaluation Division to assess the potential playability and marketability of films at the script stage. This service, designed to inform key decisions at the most nascent stages of a movie, benefits from the group’s extensive background in screenings, creative testing and tracking, as well as access to the largest sample of nationally representative moviegoers available and the proprietary normative data culled from it.     

Movie Downloading and Streaming Triples in 2009

Monday, May 17, 2010

New York, NY – It is no secret that watching long forms of professionally produced online digital video has become commonplace in the U.S. The ease and convenience of watching online video are rapidly contributing to a society where all forms of video are expected to be just clicks away. Even full-length movies, which previously required dedicated time and effort to find a specific movie, are joining the ease-and-convenience bandwagon. No longer is it necessary to go out and purchase a movie or rent one from a store; now consumers have a myriad of choices that are often faster and less expensive than their traditional counterparts.     

A Milestone Performance in Television Measurement

Tuesday, May 11, 2010

Los Angeles, CA – For 250 consecutive weeks, TV Dailies has consistently delivered unique insights to aid underlying business decisions for the programming and marketing of television programs – a key milestone for the Ipsos OTX MediaCT syndicated tracker. Proving itself as one of the most valued television trackers in the industry, TV Dailies has expanded from 2 to over 30 client users in less than five years.     

Analysis: Mario Galaxy 2 Leads Purchase Intent

Monday, May 03, 2010

Los Angeles, CA – First-party exclusives continue to dominate the GamePlan Insights charts for titles that U.S. gamers intend to purchase in the near/medium future -- although the titles are separated by significant release windows.     

Even with Sony’s Big “Move” and Gamers Expecting Microsoft’s “Natal,” Nintendo’s Wii Still Brings Game

Wednesday, April 28, 2010

San Francisco, CA – New survey data from Ipsos shows that the Nintendo Wii has maintained strong ‘share-of-mind’ among those in the market to buy gaming devices. The survey results, conducted among 1,000+ U.S. gamers age 18+, were collected in February on the heels of the 2009 holiday season (and before the release of the iPad).     

Video Game Companies Gain A Competitive Edge Using The New Research Tool – GamePlan Core – From Future US and Ipsos OTX MediaCT, U.S.

Monday, March 29, 2010

South San Francisco, CA – Future US, the special-interest media company, today announced an innovative strategic alliance with Ipsos OTX MediaCT, U.S., the U.S.-based operation of the global research firm, to create a new consumer research tool, GamePlan Core.     

Email Users Take Great Risks with Spam despite Awareness of How Bots and Viruses Spread

Wednesday, March 24, 2010

New York, NY – Although most email users across North America and Western Europe are aware of how bots and viruses spread through risky email behavior, many respond to spam in ways that could leave them vulnerable to a malware infection, according to the 2010 MAAWG Email Security Awareness and Usage Survey conducted by Ipsos Public Affairs.     

Lifestyles of the Business Elite

Tuesday, March 23, 2010

New York, NY – Media consumption is growing amongst the business leaders of America according to the latest Business Elite survey released today by Ipsos MediaCT. The uncertain economic conditions of recent years have made access to business news more important than ever for the most powerful business people.     

3D and HD Video Appeal Closely Aligned Among Youth

Thursday, December 10, 2009

New York, NY - Like Halley’s Comet, 3D video periodically re-enters the entertainment atmosphere, creating renewed excitement for a recurring theme that stretches back to the 1950s, in terms of popular appeal and availability (mainly via movies). What excites leading consumer electronics manufacturers like Sony and Panasonic – and studio players like Sony Pictures (“Cloudy with a Chance of Meatballs”) and Disney-Pixar (“Up”) – is the unprecedented potential to extend 3D visual entertainment into millions of American homes, as well as in theaters. To this point, recent MOTION data show that younger U.S. consumers (age 18-34) are particularly interested in enjoying 3D video content on a TV or PC screen.     

Ipsos Launches “3D” Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing

Monday, December 07, 2009

San Francisco, CA - Video gaming is morphing: breaking stereotypes, boundaries, and records. In such an environment, smart marketers change faster than the market, capitalizing on emerging opportunities, and changing the way in which they do things, including response to sudden shifts in demand or preference for current offers.     

Canadians Becoming Less Concerned With Online Security

Tuesday, November 03, 2009

Calgary, AB – A new study released by Ipsos Reid examining Online Privacy and Security has found that 34% of online Canadians are ‘very concerned’ with their Online Security, a decline of 13% from 2003. However, those online Canadians who state that they are ‘somewhat concerned’ increased by 11%. The overall level of concern (80%) remains consistent with 2003.     

‘Gradual Greening’ of U.S. Tech Consumers

Monday, October 26, 2009

New York, NY– ‘Green’ or environmentally friendly policies and programs are becoming more top of mind for U.S. consumers when making technology related purchase decisions, but few are aware of specific policies, according to the annual Ipsos Green Technology report. The survey shows that few technology purchasing consumers are aware of specific environmental policies and practices of technology firms, despite the efforts of companies and the accolades in the media.     

Three Quarters of Child Internet-Users in Young Families On the Internet By Age Seven

Tuesday, September 22, 2009

Toronto, ON – Three quarters (75%) of Canadian children in young families who use the Internet were on the Net by the age of seven, according to a new Ipsos Reid poll conducted on behalf of TELUS. An additional two in ten (20%) child Internet-users were online by the age of 10, while just 5% were older than 10 when they started using the Internet.     

A Good Deal Indeed

Wednesday, September 09, 2009

Toronto, ON – Weighing in on the debate over the sale of troubled Nortel’s assets to Swedish-based Ericsson and Research in Motion’s subsequent bid to stop the sale, a new Ipsos Reid poll conducted on behalf of Ericsson has revealed that Canadians believe the sale would be a ‘good deal’ for Canada (83%), Nortel employees in Canada (84%) and the future of Canada’s technology sector (82%) when they hear what’s in store under the new ownership.     

Digital Video Website Usage, and Mix of Revenue Models, Expanding Rapidly

Wednesday, September 09, 2009

New York, NY — It’s no secret that online digital video has become mainstream in the U.S. In fact, 67% of online Americans have now streamed or downloaded digital video content (“digital video users” as described here), according to recent data from Ipsos MediaCT’s MOTION study. While YouTube continues to dominate the short video clip market and iTunes continues to do brisk business via downloads, the streaming of longer running content, such as TV shows and movies, has become more popular due to sites such as Hulu and Netflix.     

TV Show/ Movie Streaming by Americans has Increased Dramatically in the Past Six Months

Wednesday, August 05, 2009

New York, NY — Americans with Internet access are streaming more TV shows and movies than ever before. Recent data from Ipsos MediaCT’s MOTION study illustrates that in the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie. This is more than two times the levels measured in September 2008. Not surprisingly, young adults 18 to 24 years of age have been the most ardent supporters of this medium. What is surprising is just how supportive they are – in the past 30 days, 30% have streamed a full-length movie and 51% have streamed a full-length TV show, which represent dramatic increases from last year.     

Ad-supported Models Capture Important Piece of Digital Music Market

Friday, July 17, 2009

New York, NY — Excerpts from Ipsos’ TEMPO Digital Music Discovery & Purchase Process study show that ad-supported models provide an important channel of legitimacy for many US Downloaders, are already helping to stave off filesharing, and have the potential to do so even more in the future.     

What’s Your Child Doing on Facebook?

Monday, June 22, 2009

Calgary, AB - A new study shows from Ipsos Reid shows that online Canadian teens are significantly more likely to have a social network profile than online Canadian adults. Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. The rate of increase is higher than that reported for the online adult population, which increased from 39% to 56% over the same time period. These are some of the findings from "Online Teens: What's the Next Generation Doing Now," a new study conducted and released by Ipsos Reid. Study author Mark Laver noted, "Teenagers are sometimes thought as societal barometers for new trends and embracing new technology. Online teenagers' use of social networks has expanded rapidly in the past 18 months; however, their parents' usage hasn't kept up. Consequently, some parents will have little to no clue about what their children are doing online."     

What? You Don’t Have A Social Network Profile? You Are Now In The Minority.

Friday, June 19, 2009

Calgary, AB – A new study from Ipsos Reid shows a dramatic increase in the number of online Canadians who have a profile on an online social network. In 18 months the percentage with a profile has increased from 39% to 56%. These are some of the findings from "Social Networking: 2009", a new study conducted and released by Ipsos Reid. Study author Mark Laver notes, "Social networks get a lot of press and rightfully so, they are becoming the communications tool of the 21st century. The increasing concentrations of people at these types of websites make them very attractive to online marketers and businesses."     

What’s all That Twitter About – A Lot About Nothing?

Thursday, June 11, 2009

Calgary, AB – A new study from Ipsos Reid shows that only 26% of online Canadians are aware of Twitter. Of those, 6% reported using the social networking tool. This only equates to 1.45% of the Internet population, or about one percent of the population as a whole. These are some of the findings from "Social Networking: 2009", a new study conducted and released by Ipsos Reid. Study author Mark Laver noted that while "Twitter gets a lot of press, and usage figures show impressive growth, when you look at its awareness and use among mainstream online Canadians, you get a completely different picture."     

The Economy Is Still The Chief Concern Of The Affluent

Wednesday, May 27, 2009

New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (currently being fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted its quarterly online Barometer survey among affluent adults during April 2009. In it, some 1000 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.     

Ipsos Mendelsohn Presents 2009 Affluent Survey Questionnaire To Its Advisory Council

Tuesday, March 24, 2009

New York, NY – Ipsos Mendelsohn presented, at its third meeting with the Mendelsohn Advisory Council (MAC), the 2009 Affluent Survey questionnaire that contains 40% more information than its 2008 questionnaire. The MAC, with over 30 members, has been providing valuable input for Mendelsohn’s 33rd Annual 2009 Affluent Survey. This prestigious group of subscribers includes thought-leaders from such leading publishing companies as American Express Publishing, Conde Nast, CurtCo, Dow Jones, Hachette, Hearst, Rodale, and Time Inc. From the television side involved subscribers are Bloomberg, CNN, Comcast, Discovery, Fox, and NBC Universal. Rounding out the Council are the larger media agencies including Horizon Media, Initiative, Mindshare, MPG, OMD, Optimedia, PHD, StarcomMediavest, and Zenith to name a few that have become actively involved.     

While Most (71%) Businesses Use Technology to Drive Revenue and Stay Competitive, Six in Ten (62%) Say Their IT Staff is Expected to do More With Less in this Economic Downturn

Monday, March 02, 2009

Toronto, ON — It appears that the economic downturn is putting a strain on many IT departments across the country, with a new Ipsos Reid poll of business managers and executives conducted on behalf of Microsoft indicating that six in ten (62%) ‘agree’ (19% strongly/43% somewhat) that their IT staff is ‘expected to do more work with less resources’ as a result of the impact that the economy is having on their business. Just four in ten (38%) ‘disagree’ (9% strongly/29% somewhat) that this is the case.     

Four in Ten (41%) Small and Medium-Sized Business Owners Think Data Thieves and Hackers Aren’t Interested in a Business of Their Size

Friday, February 27, 2009

Toronto, ON — Small and medium-sized business owners who have the capacity to process debit/credit transactions could be underestimating the degree to which fraudsters are targeting their business, with a new Ipsos Reid poll conducted on behalf of Visa revealing that four in ten (41%) ‘agree’ (10% strongly/30% somewhat) that ‘data thieves and hackers are not interested’ in a business of their size. The majority (59%), though, ‘disagrees’ (29% strongly/30% somewhat) with this premise.     

Are The Affluent Still Giving Back?

Friday, February 06, 2009

New York, NY – Are Americans at the higher end of the economic ladder continuing to share their wealth with others less fortunate? A recent Mendelsohn Affluent Poll set out to find out. As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked about their recent charitable donations.     

What’s Worrying the Affluent?

Friday, February 06, 2009

New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.     

From Online Purchases, to Social Networking to the News: Hispanics Are Taking Advantage of the Internet’s Possibilities

Monday, February 02, 2009

Chicago, IL - United States Hispanics are not only online in overwhelming numbers, but they are taking advantage of the internet’s position as a primary tool for information. Previous notions of Hispanics not having access to the internet, or being unaware of its possibilities, have been smashed. Not only are U.S. Hispanics online, but they turn to the internet for a variety of reasons.     

Normal Programming Will Resume Shortly... For Those That Notice?

Thursday, January 22, 2009

Calgary, AB – "Online Media: All Change!", a new study released by Ipsos Reid, has found that online Canadians are multi-tasking for almost one-half of the time they spend on the Internet. Study author Mark Laver noted that "this is a very interesting finding in itself, particularly from an advertiser’s perspective. With such a high degree of multi- tasking occurring, how can an advertiser (online or offline) be sure their message is getting through? Keeping this in mind, advertisers and media companies need to ensure that they have the appropriate tracking mechanisms as well as unique and different material in order to break through in this cluttered environment."     

Almost Three-Quarters (70%) of Online Canadians Have Visited a Healthcare Website in the Past Year

Wednesday, January 14, 2009

Calgary, AB – A new study released by Ipsos Reid, Online Healthcare: Coming of Age, has found that almost three-quarters (70%) of online Canadians have visited a healthcare website in the past year. This figure is up slightly (+4%) from the last time the study was conducted in 2002. Study author Mark Laver noted that "this is another confirmation that the Internet has come of age as a meaningful resource tool for those online."     

Longer Form Content (Movie/TV Show) Streaming Continues Strong Growth

Thursday, December 18, 2008

New York, NY — Americans have embraced streaming video, often at the expense of video downloading. Recent data from Ipsos MediaCT’s MOTION study confirms that nearly six in ten (57%) U.S. Internet users 12 years of age and older have streamed video in the past 30 days – 7% higher versus the end of 2007. In comparison, one in five (22%) have downloaded video in the past 30 days.     

Traditional Media Sparks Online Information Gathering and Word of Mouth by Digital Influencers

Wednesday, December 17, 2008

NEW YORK – December 17, 2008 – Traditional media play a vital role in igniting the process that leads influencers to share information online and via word of mouth, according to a new Ipsos Public Affairs study developed by IM MS&L, the influencer marketing practice of MS&L. Among nearly 1,000 digital influencers in the areas of beauty, personal health or the environment, more than eight in ten say they often go online to find out more after reading something in a magazine or newspaper (84%) or hearing something on TV or on the radio (84%.) The research shows that both traditional and online media sources help shape public opinion in the complex world of online influence.     

Technology in the Workplace: Four in Ten (39%) Say They’d Consider Leaving Their Current Employer For One Who Makes Better Use of Technology

Thursday, December 04, 2008

New York, NY – A new Ipsos poll conducted on behalf of Fairfax County Economic Development Authority has revealed that most working Americans (80%) ‘agree’ (52% strongly/28% somewhat) that technology gives their company/organization a ‘competitive advantage’ in their industry. Furthermore, a similar proportion ‘agrees’ (56% strongly/24%) that ‘technology is critical to their individual productivity at work’ as well as their ‘creativity’ (78% total, 50% strongly/28% somewhat).     

Year Over Year Online Spending Drops 13% in Q3 2008

Thursday, November 20, 2008

Calgary, AB – Ipsos Reid’s long standing Interactive Reid study has found that year over year online spending dropped 13% among online Canadians in Q3, 2008. The study, which tracks consumer activities on the Internet, also found spending from Q2 to Q3 had dropped by 15%.     

Strange Bedfellows: Three in Ten (30%) Cellphone Users Sleep With their Phones Beside their Bed

Wednesday, November 12, 2008

Toronto, ON – According to a new Ipsos Reid poll of mobile device users conducted on behalf of Windows Mobile, three in ten (30%) Canadians with a cellphone say they sleep with their phone beside their bed at night. Perhaps starving for attention, men (36%) are more likely than women (24%) to say that their cellphone rests next to their bed at night.     

New Study Indicates Canadian Marketers Going Digital, But Enter With Caution

Tuesday, October 28, 2008

Toronto, ON - A new study of marketers about digital marketing in Canada conducted by Ipsos Reid for the Canadian Marketing Association shows that some 4 in 10 marketers (39 per cent) believe that “spending on TV will decrease over the next two years,” reinforcing the current trend in growth of digital forms of marketing and the shift away from mass marketing to more targeted marketing approaches.     

Online Video Streaming Going Mainstream

Monday, October 27, 2008

New York, NY - Over the past six months, the popularity of online video services has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience in the U.S. Recent data sourced from Ipsos MediaCT’s MOTION study illustrate the widespread appeal online video services have with the majority of today’s Internet users, and how streaming video in particular has helped build an audience with women and those aged 35 and older.     

Global Study Finds Majorities of Online Consumers are Concerned about Identity Theft and Fraud

Tuesday, October 21, 2008

New York, NY – Three-quarters of online consumers have some worry that they will fall victim to identity theft, according to a new Ipsos poll conducted in United States, Canada, France, Germany, Spain and the United Kingdom on behalf of PayPal.     

IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers

Thursday, October 16, 2008

New York, NY - IGN Entertainment, a division of Fox Interactive Media, and Ipsos MediaCT today released “Are You Game?”, a series of research findings from a comprehensive study examining the growing diversity, consumption patterns and social activity of videogamers. The results of this unique study – which included a quantitative overview as well as focus groups and in-home interviews – were released this morning in New York at an event for IGN advertising clients.     

Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant

Wednesday, October 08, 2008

New York, NY - Excerpts from Ipsos’ TEMPO Digital Music Brandscape study show that one year following its launch, Amazon.com Music has made a phenomenal first showing. Meanwhile, Rhapsody’s increased focus on advertising and partnership appears to be paying off. But neither development has slowed iTunes’ step, with the site continuing to gain dedicated users who perceive it as the best fee-based digital music destination.     

Generational Divide: Small Business Owners Differ on Attitudes Towards Technology in their Businesses

Friday, October 03, 2008

Toronto, ON – A new Ipsos Reid poll of small business owners in Canada, conducted on behalf of Hewlett Packard, has uncovered a generational divide that exists among small business owners and their attitudes towards technology in the workplace. From the types of technology they purchase, to the level of their comfort using various forms of technology, attitudes towards technology in their business vary greatly depending on the age of the entrepreneur.     

Canadian Laptop Ownership Set to Increase Over Next Two Years

Thursday, October 02, 2008

Calgary, AB – A new study released by Ipsos Reid examining the ownership, upgrade intentions and new consumer electronic purchases of online Canadians has found that in the next two years, laptop computers will be found in 59% of online Canadian homes.     

Six in Ten (63%) Canadians Are Concerned That Technology Takes Away From Face-Time with Family and Friends

Monday, September 22, 2008

Toronto, ON – In an age where reliance on technology as a method of communication is at an all-time high, many Canadians feel they are losing their personal touch with family and friends. According to a new Ipsos Reid poll conducted on behalf of Dentyne, six in ten Canadians (63%) are concerned that technology is taking away from their face-to-face time with friends and family. Further, eight in ten (80%) agree that technology is often used when face-to-face communication would be better.     

Online Canadians Very Interested in Downloading Online Coupons for Life’s Necessities

Monday, September 15, 2008

Calgary, AB – A new study released by Ipsos Reid examining online coupons has found that online Canadians are interested in downloading coupons or money off deals from the Internet. In particular, high levels of interest are exhibited for those items that could be considered as more of a necessity. Over one-half of survey respondents stated that they would be 'extremely likely' or 'very likely' to download a coupon for gasoline (58%) or groceries (54%). These results are perhaps not that surprising given that for many online Canadians these two categories represent a large proportion of weekly expenditures and have increased rapidly in the past few years.     

Search Marketing: Online Canadians Overwhelmingly Satisfied With Internet Search Results, Yet Skeptical of Online Advertising

Tuesday, September 02, 2008

Calgary, AB - A new study released by Ipsos Reid entitled "Search Marketing in Canada" has found that online Canadians are overwhelmingly satisfied with their Internet search results from search engines such as Google, Yahoo!, and Microsoft's Live Search. Eight in ten (80%) online Canadians agree that they are getting the best results from their primary search engine. In addition, two-thirds (66%) agree that their search results are objective. Furthermore, three-quarters of online Canadians indicate they can usually find what they are looking for on the first page of search results. In the multi-billion dollar search marketing business these are important factors for online marketers.     

Interactive ‘Poll Predictor’ Application Exposes i-Say.com Brand To Millions

Thursday, August 07, 2008

Toronto, ON - Ipsos Interactive Services, a global leader in online survey-based market research, announces the release of Poll Predictor, an interactive tool designed for Facebook. The game challenges users to correctly guess the percentage of “yes” answers to all types of fun questions initially put to Ipsos panelists in the US.     

Digital Video Consumers Say Advertising Is A Reasonable Expectation For Accessing Free Online Video Content

Thursday, July 24, 2008

New York, NY - As more American consumers go online to stream or download video content, the number of advertising-subsidized online video services is also growing. With all these new models hitting the market, the question on marketers’ minds remains: How will consumers react to the growing proliferation of advertising supported video services? Recent research conducted by Ipsos MediaCT suggests that the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content.     

Nintendo Wii (35%) Most Popular Gaming Console for HDTV Gamers

Monday, July 21, 2008

Toronto, ON – It appears that Canadians who use their HDTV for games have a preference for the Nintendo Wii console. According to a new poll conducted by Ipsos Reid, among those who have bought (or plan to buy) a high-definition TV, four in ten (35%) HDTV owners who play games using the high-def televisions connect a Nintendo Wii to the TV. This makes the Nintendo console the most popular console for high-definition gamers, compared to other flagship consoles – namely the X-Box 360 (28%) and the Playstation 3 (25%).     

Four in Ten (40%) Parents Say Video Games Are Increasingly Becoming A Family Activity

Monday, July 14, 2008

Ottawa, ON – It appears that for many families, family night means gathering around the gaming console or computer, with a new Ipsos Reid poll conducted on behalf of the Entertainment Software Association of Canada revealing that four in ten (40%) parents ‘agree’ (12% strongly/28% somewhat) that ‘video games are increasingly becoming a family activity’ in their household.     

Developing Markets Driving Demand For Mobile Devices

Monday, June 30, 2008

San Francisco, CA – Consumers are reporting strong intentions to buy mobile devices this year, according to research conducted by Ipsos MediaCT. Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices—including cell phones, MP3 players, hand-held gaming devices, and laptop PCs.     

Email Marketing: Canadians See More Email On A Weekly Basis, But Cracks Starting To Appear In Permission Based Marketing

Wednesday, June 25, 2008

Vancouver, BCEmail Marketing 2008 a new study released by Ipsos Reid, has found that Canadians are continuing to receive more and more email on a weekly basis. This continues the trend seen over the past few years. The average number of emails received increased by 9% in the past year, although the increase is much smaller than the 26% increase observed between 2005 and 2006.     

Majority (52%) Says It’s ‘Wrong’ For Government To Deny Film Tax Credits Based On Content

Monday, June 16, 2008

Ottawa, ON – A majority (52%) of Canadians believe that it would be wrong for the government to screen the content of films and either approve or deny tax credits based on whether or not they deem it to be offensive or ‘contrary to public policy’, according to a new Ipsos Reid poll conducted for CanWest News Service and Global Television.     

PC Encroaching On TV’s Dominance In Share Of Screen Time With Digital Video Users

Friday, May 30, 2008

New York, NY – While TV’s place as the preeminent channel for Americans to watch video content remains safe for now, results from recent research conducted by Ipsos MediaCT shows that the PC is slowly encroaching on the TV’s dominance, capturing an increasing amount of screen time among those who download or stream video online.     

Seven in Ten (69%) Canadians Have ‘Trust and Confidence’ in Traditional News Media

Thursday, May 29, 2008

Toronto, ON – A new Ipsos Reid poll conducted on behalf of the Canadian Journalism Foundation reveals that when it comes to reporting the news fully, accurately and fairly, seven in ten (69%) Canadians have ‘trust and confidence’ (8% a great deal /61% a fair amount) in traditional news media such as newspapers, news magazines, TV and radio news. Conversely, just three in ten (31%) say that don’t have ‘very much’ (27%) trust, or none at all (4%).     

Ipsos Boosts Media Research Presence With Monroe Mendelsohn Acquisition

Wednesday, May 14, 2008

New York, NY – Media research is intensifying its scope, thanks to a recent merger of two leading teams. Ipsos North America recently concluded the purchase of Monroe Mendelsohn Research (MMR), a well known and respected leader in the field of media research. The move adds further strength to Ipsos’ growing global media research team, in particular in the North American market.     

America’s Business Elite Embracing On-line Media

Tuesday, May 13, 2008

New York, NY – America's most senior executives are voracious users of all media channels—including digital media—to fill their information needs according to results of The Business Elite Study carried out by Ipsos MediaCT.     

Could It Be Any Clearer?

Thursday, May 08, 2008

Toronto, ON – It seems that Canadians want their televisions to show them the world, and in the best possible light. According to a new poll conducted by Ipsos Reid on behalf of LG, nine in ten (91%) Canadians say that when it comes to choosing a TV for their home, a superior picture quality is what matters to them. Only 9% went the other way, saying that the actual design of the TV was more important. Interestingly, women (90%) are just as likely as men (92%) to say that a superior picture quality is important.     

Majority (52%) of Online Canadians Not Fully Satisfied with their Internet Experience

Wednesday, April 23, 2008

Toronto, ON – A new Ipsos Reid poll conducted on behalf of Rogers High Speed Internet has revealed that a majority (52%) of Canadians are not fully satisfied with their internet experience. In fact, when asked of their level of satisfaction, less than half (48%) indicated that they were ‘very satisfied’ with their internet experience, while a majority is only ‘somewhat’ (48%), ‘not very’ (3%) or ‘not at all’ (1%) satisfied with what they’re getting out of the internet.     

iTunes Widens Lead In Music Services Market, While Social Networking Site MySpace Loses Ground

Friday, April 04, 2008

New York, NY — In a year showcased by Radiohead’s honor system digital album release and the Apple iPhone, excerpts from Ipsos’ TEMPO Digital Music Brandscape study show that Apple’s iTunes continues to strengthen its position as the dominant fee-based digital music destination, widening its lead over other services. Other key findings include the decline of social networking site MySpace and further decline in past six month CD purchasing.     

Veteran Media Executive to Join Ipsos Media, Content & Technology

Tuesday, March 18, 2008

New York, NY – Long time Newsweek veteran Mark Kostelec has joined the Ipsos U.S. Media, Content & Technology division as SVP of Sales & Marketing.     

“Insightful” Media Leadership Up For Grabs Among U.S. Business Elite

Monday, March 10, 2008

New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – see no clear media leaders as sources of “insight,” according to the recent BE: USA survey carried out by Ipsos Media.     

Canadian Teenagers Are Leading the Online Revolution? Maybe Not…

Wednesday, February 27, 2008

Vancouver, BC – Findings from a new Ipsos Reid study – Inter@ctive Teens: The Impact of the Internet on Canada’s Next Generation – are dispelling the myth of today’s teen as an Internet-savvy, constantly-wired early adopter. Contrary to popular belief, teens are not online as much as they are stereotyped to be, the time they do spend on the Internet is focused rather narrowly on particular types of websites and activities, and their comfort level with technology is actually much lower than adults.     

Nearly Two Thirds (61%) of Canadians Prefer Looking at Ads in Newspapers than on TV

Thursday, February 14, 2008

Toronto, ON – Almost two thirds of Canadians (61%) indicate that if given the choice, they’d rather look at the ads in at newspaper than watch advertisements on TV, according to a new national survey released today by the Canadian Newspaper Association and conducted by Ipsos Reid. On the whole, two thirds (66%) of Canadians indicate that they enjoy the page advertising of product/service inserts that come with a newspaper.     

Young Adults Show Significant Interest In Free Ad-Supported TV Show Downloads

Tuesday, January 08, 2008

New York, NY — Recent research conducted by Ipsos Insight among U.S. online adults hints that future growth in online video services may be predicated more on downloading models than on streaming models – and potentially more on free ad-based content than on paid content – particularly as younger consumers spend an increasing amount of their disposable time online.     

Social Networking Primed To Go Mobile

Wednesday, October 24, 2007

New York, NY — Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact technology ownership, mobile phone features, digital media consumption, and online/mobile behavior both here in the US and around the globe?     

Nearly Four-In-Ten Canadian Adults (37%) Have Visited Online Social Networks And Three-In-Ten (29%) Have A Personal Profile On One

Thursday, October 04, 2007

Vancouver, BC – Online social networks and communities appear to have hit the Internet with the momentum of a runaway locomotive. A new study released by Ipsos Reid, “Online Socialization, Social Networking and Online Communities” 1, has found that nearly four-in-ten Internet-enabled adults in Canada (37%) have visited an online social network or online social community and three-in-ten (29%) have placed a profile on at least one such site.     

New Study Shows America’s Business Elite Are Voracious Consumers Of All Forms Of Media

Monday, October 01, 2007

New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – have a ferocious appetite for quality business information, according to the new BE:USA 2007 survey carried out by Ipsos Media.     

Painting Tech’s ‘White Space’ Green

Wednesday, September 05, 2007

New York, NY – ‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration, according to survey results recently released by Ipsos.     

U.S. Internet Consumers Embracing Digital Imaging

Thursday, August 23, 2007

New York, NY – Internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras while Kodak, Sony, and Nikon received smaller endorsements for the title. The results come from a larger, technology-based study conducted in the spring by Ipsos Insight and signify Canon’s stronghold as the leading brand in the U.S. for digital cameras. Approximately one-quarter (24%) of Internet users chose Canon as best manufacturer out of a list of fifteen brands.     

Blogs Impact Corporate Image And Product Purchases In Both Positive And Negative Fashion

Thursday, July 19, 2007

Vancouver, BC – Blogs are a fast growing phenomenon on the Internet and an area that has massive potential impact on our world, especially in marketing. A new study released by Ipsos Reid, “Blogging in Canada” 1 , has found that while some adults in Canada appear to take the information in a blog at face value, many others exhibit skepticism about what they see in blogs. Even though two thirds of adult Internet users in Canada say they feel the information in blogs is a reliable way to keep up-to-date on new technology (10% very/ 54% somewhat reliable), one in eight (13%) feel the information is not at all reliable. The mixed review given the information in blogs is even more pronounced when the subject is a corporation. When it comes to forming an opinion about a company or corporation, only half of Canadian Internet users feel the information in a blog would be reliable (4% very/ 47% somewhat reliable), while the other half feel it is not (34% not very/ 15% not at all reliable).     

Online Video And Social Networking Websites Set To Drive The Evolution Of Tomorrow’s Digital Lifestyle Globally

Thursday, July 05, 2007

New York, NY — The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent findings from The Face of the Web, Ipsos Insight’s annual study of Internet and Technology trends. Over the past few years, the growth of digital music behaviors – particularly downloading music files online and burning CD-Rs – introduced millions of Internet users globally to the virtues of the digital medium, blazing a path for other entertainment media to follow. At the end of 2006, it appears that online video activities seemingly have taken over the torch as the driving force in the next stage of digital media’s growth, having a profound impact on the way consumers access and view video content around the world.     

Email Marketing: Despite Significant Increases In Email Spam, Canadian's Willingness To Subscribe To Permission Based Email Continues

Tuesday, June 26, 2007

Vancouver, BC – A new study released by Ipsos Reid, "Email Marketing 2007: SPAM or Marketing – Do Canadians Know the Difference?", has found that even though an amazing 66% of Canadians prefer communicating via email over other methods, 44% of us agree that we can hardly keep up with the amount of email that we receive. And spam is the primary culprit. Yet Canadian’s willingness to provide email addresses to companies that ask continues unabated. But will the continued influx of spam and increasingly fickle attention level of consumers mean that permission-based email is doomed to a short lifespan, or will the innovation being applied to this relatively new tool be enough to propel it forward for several more years?     

U.S. Internet Users Primed For Municipal Wi-Fi Option

Monday, June 18, 2007

New York, NY — Recent research results released by Ipsos Insight hint that municipal Wi-Fi service, or ‘muni Wi-Fi’, could lure a significant contingent of today’s Internet population to switch their current ISP to publicly-subsidized Internet services that provide high-speed wireless access from homes, schools and virtually every place else within a city or other municipal area.     

Americans’ Affection For The TV Remains Undeterred By Advancing Online Video Options

Friday, May 25, 2007

New York, NY— While digital video continues to grab headlines with the growing prominence of streaming and downloading video files among online adults, today’s entertainment enthusiasts remain largely steadfast in their love of traditional viewing options, according to recent findings released by Ipsos Insight from MOTION - the company’s biannual study of digital video behaviors. Among those adults that actively stream and download video content, just 11% of the video content they consume is viewed on a PC, while the overwhelming majority of their video content (75%) is consumed on a television set. Even among 12-24 year olds, who are the heaviest video streamers or downloaders, over 60% of their video content is currently consumed on the TV. So, despite the rise of online video offerings today, consumers appear just as entranced by the increasing variety of content options available for viewing on their TVs, including terrestrial and premium broadcast television, DVDs, and pay-per-view options, as well as a growing autonomy to control when they watch their video content.     

Proportion Of Americans Who Have Purchased A CD In The Past 6 Months Falls 15% Since 2002

Wednesday, May 02, 2007

New York, NY— Amidst continued declines in the global music industry that amount to a nearly 25% reduction since 2000, recent research from Ipsos’ TEMPO: Keeping Pace with Digital Music Behavior reveal for the first time that the proportion of Americans who have purchased CDs in the past six months has dropped approximately 15% since 2002. The study also shows that while this decrease is largely attributable to shifting consumer behaviors toward digital music acquisition methods, a majority of American Music Downloaders continue to purchase CDs by their favorite artists, and instead frequently rely on music downloading for sampling new and unfamiliar music.     

Broadband Internet Access Peaking - Wireless Connectivity To Drive Next Phase Of Global Internet Usage

Wednesday, April 18, 2007

New York, NY— While dial-up access to the Internet continues its slow death globally, the number of Internet adults utilizing ‘wired’ broadband connections may also be peaking, according to results released from Ipsos Insight’s annual The Face of the Web study. At the end of 2006, it is estimated that over three-quarters (77%) of the global online population was utilizing a broadband connection to access the Internet, in comparison to just 21% utilizing a dial-up connection. And though the prevalence of broadband access continued its steady growth trend through 2006, growing an additional seven percentage-points from 2005 (70%), the salad days of robust annual growth for broadband penetration may soon be coming to an end.     

Young Americans Have Fallen In Love With Streaming Video, Thanks To YouTube And Other Video File Sharing Websites

Monday, April 02, 2007

New York, NY — While Americans still love their TVs for watching television programming and DVDs, it appears that online video offerings accessed on the PC have tapped a vein with mainstream America as well. At the end of 2006, well over half (58%) of Americans age 12 or older with Internet access had streamed some form of video content online, this according to recent findings released by Ipsos Insight from MOTION - the company’s biannual study of digital video behaviors. This translates to 44% of the overall US population age 12 or older having ever streamed a digital video file off of the Internet – or approximately 100 million Americans. “Clearly the YouTube phenomenon has caught on with Americans, and given their appetite for video, the ability to select and watch exactly what you want online has become a strong lure for many consumers. And it’s instant gratification for entertainment lovers,” said Brian Cruikshank, Executive Vice President of the Ipsos Insight Technology & Communications practice. “While streaming video online has clearly emerged as Americans’ favorite way to access video online, it also may be blazing a trail for other video formats and acquisition methods in the future.” Cruikshank goes further to point out that over one in four (28%) Americans age 12+ have downloaded a digital video file, with a significant amount of overlap between these two types of digital video formats – so many consumers who stream video also experiment with downloading video online.     

Napster And iTunes Remain Most Recognized Brands In Fee-based Downloading; MySpace Gains Significantly

Wednesday, March 14, 2007

New York, NY — Amid continued growth in portable MP3 player ownership and emerging speculation about the long-term sustainability of fee-based ‘a la carte’ music downloading, excerpts from Ipsos’ TEMPO Digital Music Brandscape study released today show that Apple’s iTunes continues to strengthen its position as the dominant fee-based digital music destination, while a host of other services are striving to grow consumer mindshare and establish clear points of differentiation. The study also reveals that the breakthrough of social networking website MySpace as a prominent destination for digital music may suggest underserved areas of the market are still untapped.     

Only One-In-Five Canadians View Themselves As Expert Or Very Skilled With Technology

Wednesday, March 14, 2007

Vancouver, BC – In partnership with The Massive Technology Show being held in Vancouver March 28, Ipsos Reid launched a new study through our ongoing Interactive Reid Report, with the objective of understanding the role technology plays in the lives of Canadians. The results showed that the vast majority of Canadians do not consider themselves to be an expert with technology and many feel the need to play catch-up just to keep pace with technological changes. To help them stay informed on high-tech issues, Canadians turn to two non-technical information sources – friends and family as well as newspapers.     

“Digital Divide” Remains Wide – Only Six-In-Ten Canadians Aged 55+ Have Access To The Internet

Thursday, February 15, 2007

Vancouver, BC — A new study released by Ipsos Reid, Older Canadians and the Internet1, has found that older Canadians lag significantly behind those in other age groups when it comes to their online usage and proficiency, showing that ‘digital’ divide is still alive and well in Canada.     

Canadians Support the Federal Government’s New Local Telephone Policy

Wednesday, January 24, 2007

Toronto, ON – A new Ipsos Reid survey reveals that Canadians support recent policy measures taken by the Minister of Industry, Maxime Bernier, to reduce regulation in the local telephone services market.     

Children Misunderstand Public Nature Of The Internet, Survey Finds

Wednesday, January 24, 2007

Toronto, ON – A new Internet Safety study conducted by Microsoft Canada and Ipsos Reid provides new insight into the way children use the Internet, how they perceive the risks of sharing personal information online and how much parents understand about their child’s online behaviour.     

American Consumers Show Interest In A Broad Range Of Wireless Applications Spanning Notebook PCs And Handhelds

Thursday, January 18, 2007

New York, NY — Various new and emerging wireless applications have caught the attention of American consumers, according to recent research conducted by Ipsos Insight. However, many consumers will seriously consider these emerging wireless applications only if they are compelling enough to break through device and communications overload, as well as budgetary constraints. At the same time, consumers appear less concerned that a given wireless application will perform up to expectations.     

The Office Of The Future Isn't Paperless. It's Wireless. And It's Wherever You Are.

Tuesday, December 19, 2006

New York, NY - Lexmark International, Inc. (NYSE: LXK), commissioned Ipsos Public Affairs to evaluate how technology is used, how its used has changed over the past five years, and trends among "knowledge workers," defined as individuals who use a computer at work for word processing, database, spreadsheet, internet or e-mail applications. Ipsos interviewed 711 knowledge workers across the United States by telephone between October 10 and 24, 2006. The margin of error for the total sample is ± 3.7. The survey was blind—at no time was Lexmark's identity revealed. The interviews took an average of 17 minutes to complete. Here are some of the findings:     

Canadians Assess The Canadian Media And Its Coverage Of The Afghanistan Mission

Wednesday, December 06, 2006

Toronto, ON – A majority of Canadians (54%) believe that when they think of what they have seen, read or heard, overall in the Canadian media on Canada's role and mission in Afghanistan they think that the Canadian media are neither against nor in favour of Canada's involvement in Afghanistan and are reporting the mission in a fair and balanced way that reflects what's really going on there according to a new Ipsos Reid survey conducted for and released today by the Canadian Journalism Foundation.     

Awareness Of Mobile Music Options Strong Among Americans

Wednesday, November 29, 2006

New York, NY — Amid continued growth in portable MP3 player ownership and steady sales of PC-based individual song downloads, recently launched mobile music services offered by many of the major wireless carriers have given American music consumers yet another acquisition option to consider. Recent research released by global market research organization Ipsos in the quarterly digital music tracking program TEMPO reveal that while the mobile music category is still in its infancy, Americans are experimenting with this method of music acquisition in increasing numbers.     

Parents And Kids Grapple With Wireless Etiquette As Cell Calls And Texting Become Permanent Fixtures At Holiday Gatherings

Tuesday, November 21, 2006

Seattle, WA – A new T-Mobile survey on mobile communications during the holiday season shows that active use of cell phones, instant messaging and texting devices is creating new family dynamics at holiday dinners and family gatherings.     

Canadian Business Executives And Technology: The Future Is now

Tuesday, November 07, 2006

Toronto - Overall, today’s technology executives seem captive to the pace of change in their environment. Simply meeting the challenge of keeping their organization’s technology operational and integrated on a short-term basis is an all-encompassing responsibility. Most appear to have a difficult time removing themselves from the day-to-day rigors of their role and charting a long-term vision for their organization’s technology needs.     

Consumer Study Shows Video Game Console Purchasing Behavior May Be Influenced By Vibration Feedback Technology

Monday, September 25, 2006

San Francisco, CA – Ipsos Insight, the third-largest, survey-based marketing research company in the world, today released the results of a consumer market research study to measure consumer intent to purchase next-generation video gaming consoles, including attitudes toward vibration feedback (or rumble) technology. The study, sponsored by Immersion Corporation (Nasdaq: IMMR), included 1,075 respondents aged 18 and older who both own a video game console and play games for more than four hours each week. The game players were drawn from a statistical sampling of the Ipsos North America online panel of more than 800,000 U.S. households.     

Percentage Who Have Downloaded TV Shows Doubles, Yet Downloading TV Remains Early Adopter Activity

Thursday, September 07, 2006

New York, NY — Amid growing interest in user-generated video clips and increased experimentation with online movie distribution by the motion picture industry, a new study by global market research firm Ipsos indicates that an estimated 10 million Americans aged 12 and over have downloaded television shows from the Internet; seven million in the past 30 days.     

The Media Audit: New Study Indicates Pager-Like Device May Be Reason For Lower Listening Levels With PPM

Friday, July 21, 2006

Houston, TX — A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences. This is one of the many findings of a telephone study of 1,000 randomly selected adults commissioned by The Media Audit/Ipsos, one of two companies competing for the US electronic radio ratings contract.     

Many Canadian Companies Tackling Security Risks Posed by MP3 Players and Mobile Devices

Monday, July 17, 2006

TORONTO: According to a new Ipsos Reid poll conducted on behalf of Sun Microsystems of Canada, many Canadian businesses are recognizing the need to protect themselves from risk by monitoring and managing the portable storage devices their employees bring to work. In fact, half (49%) of senior leaders in mid- and large-sized businesses across Canada have established policies to prevent personal laptops and USB keys from entering the workplace and 30% have banned MP3 Players, such as iPods.     

Demand For “anytime, anywhere” Internet Access Drives Continued Surge In Notebook PC Ownership Around The World

Monday, July 17, 2006

New York, NY – Growing availability to low cost, high-speed and often wireless Internet service appears to be propelling laptop and notebook sales around the world, helping close the so-called “digital divide” between technology’s haves and have-nots, say researchers from Ipsos Insight in their annual The Face of The Web study of global Internet trends.     

The PC To Be Challenged By Competing Digital Platforms For Supremacy In Tomorrow’s “Digital Den”

Thursday, May 04, 2006

New York, NY – Today, the personal computer remains the dominant hardware platform consumers rely on to access the Internet in the U.S., and has been instrumental in launching the age of digital media into mainstream America. However, as the entertainment industry prepares for the growing interest in digital video and gaming services to complement digital music, recent research conducted by Ipsos Insight shows that some more avid media consumers prefer other hardware platforms to explore this next stage of the digital entertainment evolution. In related research, the company also found that Americans don’t have a huge appetite for replacing old entertainment options with new ones. Watching movies and TV content on the PC or portable devices is not exciting to mainstream America yet.     

Mobile Phones Could Soon Rival the PC As World’s Dominant Internet Platform

Tuesday, April 18, 2006

New York, NY – Today, the personal computer remains the dominant platform to access the Internet globally. However, Internet access via the mobile phone actually outpaces wireless access from a notebook PC in many of areas of the world – a statistic driven largely by the massive install base of mobile phones throughout the world as well as more developed wireless networks, according to The Face of the Web, the annual study of Internet trends by global market research firm Ipsos Insight.     

Internet Adoption Slowing – But Dependence On It Continues To Grow

Wednesday, March 29, 2006

New York, NY – Global Internet adoption is showing signs of slowing, with many of the world’s leading Internet economies displaying modest year-over-year growth, according to Ipsos Insight’s annual The Face of the Web study. During 2005, the global online population grew a modest 5% year-over-year, well short of the 20% growth rate observed in 2004. In addition, the number of individuals expecting to access the Internet in the next 12 months was about the same in 2005 as 2004, indicating prospects for growth in 2006 may be just as temperate.     

Cross-Industry Evaluation Team Will Move Forward with Three Contenders for Radio’s Next-Generation, Electronic Ratings System

Thursday, March 09, 2006

New York, NY– The cross-industry, multi-discipline evaluation team reviewing proposals for a next-generation electronic ratings system for the radio industry today announced that three of those finalists – MediaAudit/Ipsos, Arbitron, and MediaMark Research – are moving forward to the next level of examination.     

Cable and Telecom Association Showcases Innovative Ipsos Research Tool

Wednesday, February 15, 2006

New York, NY – Cable and telecommunications industry professionals who gathered at a major trade conference witnessed first hand the power and usefulness of a proprietary on-line concept-building tool from Ipsos, the global survey-based marketing research firm.     

Companies Not Spending Enough On Business Intelligence Activities

Thursday, November 24, 2005

Vancouver, BC – According to a national online study of over 500 business decision-makers1 conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA) and EDS, business intelligence (BI) activities received mediocre scores in terms of companies’ overall performance and involvement. The study shows that while overall awareness of various business intelligence components ranges from medium to high among BI decision-makers and business executives, existing BI activities are fairly limited in practice, and require more resources and attention in the future.     

Wireless Internet Usage In Canada

Thursday, October 06, 2005

Toronto, ON – A new Ipsos Reid poll conducted on behalf of Bell Canada and Starbucks shows that wireless Internet usage in Canada is poised to double in the next year, moving from 18% currently to 40% in 2006. The poll also shows a projected increase in usage of wireless Internet outside the home. Currently 43% of Canadian wireless Internet users report accessing the Internet wirelessly outside their home, and this is projected to rise to 72% by 2006.     

Microsoft Canada Parents Survey

Tuesday, July 05, 2005

Toronto, ON – According to a recent study conducted by Ipsos-Reid on behalf of High Road Communications and Microsoft Canada, three-in-ten (29%) Canadian parents of middle and high school aged students feel unprepared when helping their child/children with their homework.* And, parents cite lack of knowledge (51%) and lack of time (42%) as the biggest barriers they face when trying to help their child with homework.     

Retail Services Industry Relies On Usernames And Passwords Despite Security Threats

Wednesday, June 29, 2005

Toronto, ON — Despite the ongoing commoditization of the Internet, accelerated influx of Web-based services and the availability of sophisticated security software, basic security options such as usernames and passwords are still the leading forms of online security used by merchants, reveals a study from Ipsos-Reid on the payment processing industry.     

Movie Downloading Awareness Grows; While Many Watch On The Go

Wednesday, June 15, 2005

New York, NY – New research from global marketing research firm Ipsos- Insight reveals that more Americans are now aware of Internet-based movie acquisition methods than last year, with the vast number of households already having the technological capability to download movies from their homes. The study also reports strong home theater ownership, while a growing number of consumers own vehicle-based DVD players.     

E-Commerce and Digital Entertainment Go Global

Wednesday, April 27, 2005

New York, NY — The latest findings from a study of online behaviors in 12 countries show that online banking and media downloading are set to proliferate globally, according to interviews conducted with 6,544 adults, including 3,304 active Internet users, by Ipsos-Insight, a leading global market research firm.     

Wireless Internet Access Climbs Nearly 30% In 2004

Thursday, March 17, 2005

New York, NY – True to 2003 wireless projections from The Face of the Web study, the number of wireless Internet users in 2004 grew by 29%. The latest findings — based on interviews in 12 key global markets with 6,544 adults, including 3,304 active Internet users — show that an estimated 171 million people, or 44% of Internet users in the measured markets, have accessed the Internet wirelessly.     

Canadians Winning The War Against Spam

Thursday, March 10, 2005

Vancouver, BC — After being increasingly inundated by spam over the past few years, Canadians are fighting back. For the first time in four years, the amount of unsolicited or "spam" emails received by Canadians has declined. In our latest reading of Ipsos-Reid's Canadian Inter@ctive Reid Report in Q4-2004, online Canadians received an average of 177 emails per week, 87 of which (49%) were spam, an improvement over 2003 where 134 (68%) of the weekly average of 197 emails were spam. Prior to this, spam volumes had been doubling every year (average of 30 spam messages per week in 2001, and 64 in 2002).     

The Majority Of Global Internet Users Using A High-Speed Connection

Wednesday, March 02, 2005

New York, NY – The Internet population that accessed the Internet via a broadband connection grew by an astounding 24%, according to The Face of the Web, the annual study of Internet trends by Ipsos-Insight, the global survey-based marketing research firm, which has been tracking Internet developments around the world since 1999. The latest findings — based on interviews in 12 key global markets with 6,544 adults, including 3,304 active Internet users — show that the accelerated broadband adoption in 2004 resulted in less than a third of the Internet Users relying on narrowband dial-up as their primary access point.     

Five Years After The Bubble Burst: Global Internet Population Continues Strong Growth

Sunday, January 30, 2005

New York, NY — In the race toward Internet adoption, Japan was the clear leader in 2004, with more than eight out of ten households using the Internet. Meanwhile, just when pundits set a cap on what might be considered an online saturation in the U.S., the largest online population market broke through a two-year plateau with a year-over year online population increase of 27%, according to Ipsos-Insight’s current The Face of the Web study.     

The Internet Is Changing The Way In Which Teens Socialize In Canada

Monday, November 29, 2004

Vancouver, BC — In a recent Ipsos-Reid survey of 1,226 online teenagers between 12 and 17 in Canada, socializing supersedes all other online activities by a wide margin, suggesting that the Internet is changing the social fabric of interpersonal communication among teens. Ipsos-Reid's Canadian Inter@ctive Reid Report took a detailed look at the online activities of teens 12-17 years of age and examined how they were using the Internet for things such as downloading music, education, shopping, playing games, and to get in touch with others. Based on a list of 18 online activities asked, sending and receiving email (73% do so at least a few times per week) and using instant messaging (70%) far exceed the list of other non-social online activities participated in by a significant margin. Furthermore, there are a host of other social activities such as playing online games against friends (28%) or strangers (23%), posting to online forums (11%) or visiting web logs or "blogs" (10%), that a small, but dedicated group of online teens regularly participates in.     

BC’s Technology CEOs See The BC Economy On The Upswing

Friday, October 15, 2004

Vancouver, BC—British Columbia's technology leaders are seeing positive signs in the Canadian economy as a whole, and in the high-tech sector and BC economy in particular. In fact, 62% of BC's technology CEOs see the current state of the BC economy as being in good or very good shape, up sharply from last year. While only 38% would describe BC's high-tech sector as being in good or very good shape, they are optimistic about its direction. In addition, 63% describe the Canadian economy as being in good or very good shape, while 28% would describe the Canadian high-tech sector in the same way. These figures are the latest findings from a recent survey of BC's technology CEOs conducted in September on behalf of the British Columbia Technology Industries Association by Ipsos-Reid.     

Future Shop Vacation And Electronics Research

Friday, June 25, 2004

Vancouver, BC – An Ipsos-Reid survey conducted on behalf of Future Shop shows that half (51%) of Canadians have taken a cell phone with them on vacation. Roughly one-in-three (34%) Canadians have taken a digital camera on vacation. Far fewer Canadians have vacationed with a laptop (12%) or a PDA (7%, Personal Digital Assistant).     

Canadians Slow To Embrace VoIP

Thursday, June 10, 2004

Calgary, AB — Voice over Internet Protocol (VoIP) technology faces an uphill battle in the short term, according to a new study from Ipsos-Reid, Canada’s leading public opinion and marketing research company. While VoIP technology has received considerable attention in recent months, consumer awareness, current usage, and interest in using VoIP technology remains low.     

Wireless Internet Access Set To Flourish

Tuesday, May 11, 2004

New York, NY – Wireless Internet experienced an increase in usage of 145%, representing 79 million unique users, reported The Face of the Web, the annual study of Internet trends by Ipsos-Insight. Based on interviews in thirteen key global markets with more than 7,100 adults, including 3,250 active Internet users, recent findings from the study show that with growth in wireless Internet usage and digital devices, wireless Internet is poised to prosper substantially over the next few years.     

Communication And Entertainment Proliferate Over The Internet

Thursday, April 01, 2004

New York, NY – Internet users are highly involved in accessing the Internet for entertainment and communication, with a marked growth in image sharing and banking, according to The Face of the Web, the annual study of Internet trends by Ipsos-Insight, the global survey-based marketing research firm, which has been tracking Internet developments around the world since 1999. The latest findings — based on interviews in thirteen key global markets with more than 7,100 adults, including 3,250 active Internet users — show that, with the growing Internet traffic and bandwidth, mainstream entertainment and communication are poised to flourish substantially in the next few years.     

SPAM Volume Doubles

Sunday, March 14, 2004

Vancouver, BC—According to a new study jointly conducted by Ipsos-Reid and Forge Marketing, the volume of email that Canadian Internet users1 receive has grown to startling levels, driven by spam and unsolicited commercial email. The study "Email Marketing 2004: Being Heard Above the Noise" found that, on average, Canadian Internet users currently receive 197 emails each week, an increase of 60% over last year. Almost seven-in-ten (68%) of these emails are spam. The average Canadian Internet user receives 134 unsolicited emails per week, meaning that over the course of a year, online Canadians are flooded with an average of 6,968 junk emails.     

Broadband Internet Dominates And Wireless Internet Growth Explodes

Wednesday, February 18, 2004

New York, NY – Dial-up access has been the single most prevalent Internet connection worldwide. Today, however, high-speed connections have taken the lead as the primary vehicle for connection for half of the global Internet population, according to The Face of the Web, the annual study of Internet trends by Ipsos-Insight, the global survey-based marketing research firm, which has been tracking Internet developments around the world since 1999. The latest findings — based on interviews in thirteen key global markets with more than 7,100 adults, including 3,250 active Internet users — show tremendous pent-up demand for greater digital content and data exchange, a trend that is shaking up the entertainment, technology and communication industries.     

The Global Internet Population Continues To Grow

Wednesday, January 21, 2004

New York, NY – Global Internet use slowed between 1999 and 2000, but last year saw 7% growth in Internet users over 2002, according to Ipsos- Insight’s The Face of the Web. The annual study of Internet trends by Ipsos-Insight, the global survey-based marketing research firm, has been tracking Internet developments around the world since 1999. The latest findings—based on interviews in thirteen key global markets with more than 7,100 adults, including 3,250 active Internet users—reflect a rapid adoption of this medium in leading edge, advancing, and emerging economies.     

The Role Of Information Technology In The Upstream Oil & Gas Industry

Wednesday, October 22, 2003

Calgary, AB – Research conducted by Ipsos-Reid on behalf of PeopleSoft indicates that Information Technology is an important issue for the Oil and Gas industry today. Among other findings, study outcomes indicate that there is not currently a strong move among Canadian oil and gas companies to become compliant with the US Sarbanes-Oxley Act of 2002. Highlights of the study include:     

Mid-Sized Canadian Business Executives Say Teamwork Is Critical To Overall Success Of Their Organization

Tuesday, October 21, 2003

Toronto, ONTARIO – According to a new study conducted by Ipsos-Reid on behalf of Microsoft, of business decision makers of mid-sized Canadian firms (100 to 500 employees), while 86% of those business executives think teamwork is “very critical” to the overall success of their organization (and the remaining 14% say it is “somewhat critical”), only 31% consider the teamwork within their organization “very efficient.”     

Most Authoritative Global Internet Usage Study Readies For Launch

Thursday, October 02, 2003

New York, NY - The Face of the Web: 2003, a multi-country view of how the Internet has evolved over the past four years and where it's heading, will be released next month by Ipsos, the world's second largest survey-based market research company.     

More Canadians Look To The Internet To Book Travel Plans

Thursday, August 28, 2003

Vancouver, BC — Despite the difficulties being experienced by the travel industry as a whole in 2003, more and more Canadians are turning to the Internet and booking their travel directly online according to a new Ipsos-Reid study. The “Online Travel 2003: What the Future Holds” study found that 36% of Canadian adults who have Internet access have used the Internet to book an element of their travel plans, including such things as air travel, hotel stays, or car rentals, directly online. This is up from 31% in June 2002 and 18% in September 2000.     

Despite The Downturn, The High-Tech Sector Is Still Regarded As A Significant Contributor To The BC Economy

Tuesday, July 15, 2003

Vancouver, BC - A poll jointly released by Ipsos-Reid and the BC TIA (BC Technology Industries Association) conducted in May of this year shows that 77% of British Columbians rate BC's high-tech sector as a "major" (35%) or "moderate" (42%) contributor to the overall well-being of the BC economy. The high-tech sector (77%) ranks solidly behind tourism (92%) and forestry (83%) as major contributors to the provincial economy, ahead of manufacturing (66%) and mining (54%). While the perception of the contribution of high-tech has moved down from the heights experienced in May 2001 (86%), the downturn in the economy is also likely to blame for the decreased contribution of all other sectors as well.     

Canadian Internet Users More Concerned About Internet Security

Friday, June 27, 2003

Vancouver, BC - Despite assurances from the online community that making transactions online is safe, online Canadians1 are likely to be more concerned about Internet security than they were a year ago, according to a recent study by Ipsos-Reid.     

Despite Growth Of SPAM, Canadians Continue To Show Interest In Permission-Based Email

Wednesday, June 11, 2003

Vancouver, BC – Canadian Internet users1 are increasingly being inundated by unsolicited commercial e-mail, or spam, according to a new jointly conducted study from Ipsos-Reid and Forge Marketing. The “Email Marketing: What the Future Holds” report found that on average Canadian Internet users receive 123 emails per week, with half of these emails (52%) being spam—double what it was this time last year.     

Canadians With Internet Access At Work Spend 1.6 Billion Hours A Year Surfing The Net For Personal Reasons

Wednesday, April 09, 2003

Vancouver, BC – A new Ipsos-Reid study shows that Canadian adults who use the Internet at work are spending four and a half hours surfing the web for personal reasons during a typical week, more than double the number of hours spent in 2000.     

Awareness of Wireless Fidelity Taking Off

Tuesday, February 25, 2003

New York, NY – Wireless Fidelity or Wi-Fi may still be a fuzzy term to a majority of Americans. Tech-savvy consumers, however, are already using the technology in their homes, and the total number of users is expected to increase by almost 50% in the next six months alone, according to Ipsos, the global marketing research firm.     

Beyond Surfing: E-commerce And Banking Surge

Thursday, February 13, 2003

New York, NY – The Internet continues to become more ingrained in people’s everyday lives around the world, according to The Face of the Web, an annual study of Internet trends by Ipsos, the global marketing research firm.     

Internet Use Continues To Climb In Most Markets

Tuesday, December 10, 2002

New York, NY - As the investment community continues to be skeptical of Internet-related stocks, the Internet is nonetheless growing quickly in places like South Korea, the U.K., and Japan. But the most surprising growth has occurred in the U.S.— where Internet usage is already the highest in the world. This, according to The Face of the Web, the annual study of Internet trends by global marketing research firm Ipsos-Reid, which has been tracking Internet awareness and usage around the world since 1999. The latest findings—based on interviews in 12 countries with more than 6,600 adults, including 2,900 active Internet users—reflect Internet usage last spring in the wake of the global economic downturn.     

Broadband Goes Mainstream

Monday, April 29, 2002

Toronto, April 30, 2002 - A new study from marketing research firm Ipsos-Reid shows that nearly one-half (48%) of Canadian adults with a home Internet connection have a broadband connection, further proof that Canadians continue to be at or near the top in the world when it comes to Internet adoption and usage.     

Canadians' Love Affair with Email Continues

Tuesday, October 30, 2001

Vancouver, BC, October 29, 2001 – Email remains the number one online activity of Internet-enabled Canadians, and despite the ever increasing amount of email abuse, the majority say they are satisfied with email and that they couldn't live without it. This according to a jointly released study conducted by Emailthatpays and Ipsos-Reid.     

Pay for Content Model Not Likely to Succeed While Most of the Web is 'Free'

Friday, September 07, 2001

VANCOUVER, September 7, 2001 -- Websites struggling to stay afloat in the wake of the dot-com crash are warming up to the idea of 'pay for content' sites to help supplement their online advertising revenues. While online advertising remains the backbone of most Web-business’ revenue plans, for news and information sites in particular, focus has been re-directed to site users. Rather than charge advertisers alone, pay for content structures are becoming increasingly appealing. At least in theory.     

Digital Cameras Poised to Enjoy Mass Market Acceptance

Wednesday, August 01, 2001

Toronto, August 01, 2001 – After years of promise digital cameras are finally on the verge of moving into the mainstream among Canadian adults according to a new study from Ipsos-Reid. This growing acceptance of digital photography is having a dramatic impact on the way Canadians take, store, and share photos.     

Why Aren’t More People Online?

Wednesday, June 13, 2001

Minneapolis, June 14, 2001—In the developed world, the Internet is literally in your face. Opportunities to go online are everywhere, and an estimated 400 hundred million people use the World Wide Web daily.     

Over Three-Quarters of Canadian Internet Users Concerned About Getting Hit by a Computer Virus

Wednesday, May 30, 2001

TORONTO, May 31, 2001 – Canadians have significant concerns about the potential of new computer viruses in large part because they’ve been hit by digital viruses that have personally cost them time and money, new research from Ipsos-Reid shows. In fact, the study found that over three-in-four (78%) Canadian Internet users are concerned about getting hit by a computer virus in the future .     

Napster Use in Canada to Suffer Dramatically

Wednesday, May 02, 2001

TORONTO, May 3rd, 2001 – Downloading MP3 files from the Internet is growing in popularity among Canadian Internet users and shows no sign of easing up. But Napster’s eventual move to a fee-based revenue model will have a dramatic effect on Canadians’ use of the company’s Internet service as two-thirds of Canadian users say they will refuse to pay, new research from Ipsos-Reid shows. The vast majority of Canadian Napster users say they will continue to find ways to download or swap music for free, making Canada one of the heaviest – and staunchest -- users of music downloading technology in the world.     

Canadians boost online spending

Tuesday, March 13, 2001

Canadians doubled their online spending last year and will spend even more on the Web this year, a new survey shows. Despite doom and gloom around the technology sector, online sales doubled last year to $4.3 billion and the trend looks good for Web retailers, says the study by Ipsos-Reid.     

Canadian E-Commerce Gains Momentum – $4.3 billion Spent Online in 2000, More than Double Last Year’s Spending

Monday, March 12, 2001

VANCOUVER, March 13, 2001 -- Canadian Internet users spent a total of $4.3 billion dollars online in 2000, slightly exceeding this year’s earlier projection of $4.1 billion, according to a study conducted by Ipsos-Reid, results to be presented at Comdex Canada West 2001. Total online expenditures by Canadian Internet users have increased nearly 2½ times over 1999’s spending level of $1.65 Billion.     

Canadians Spent $650 Million For Gifts Online During 2000 Holiday Season, Exceeding Expectations

Monday, January 22, 2001

Vancouver, January 23, 2001 – In the face of ‘doom and gloom’ reports from the business-to-consumer dot-com sector, Canadian online retailers should consider the 2000 holiday season a retail success, as nearly two million Canadian adults made at least one online gift purchase. A total of 23% of Canadian Internet users made at least one gift purchase online this holiday season, slightly higher than the 18% who indicated they would do so back in September.     

Canadians Avid Users of Health Related Websites

Wednesday, November 22, 2000

Vancouver, Nov. 22, 2000 – A substantial number of Canadian Internet users are frequent visitors to Websites offering health related information, new findings from Ipsos-Reid, Canada’s leading public opinion and market research company, show.     

Online Gift Buying in Canada Set to Double This Holiday Season

Wednesday, November 01, 2000

Vancouver, Nov. 2, 2000 – Canadian on-line retailers can expect their busiest holiday season ever as more shoppers spend more money on-line at Canadian web sites, new findings from Ipsos-Reid, Canada’s leading public opinion and market research company, show.     

The Provincial BC Liberals are viewed as the party which will provide the best support for BC’s technology industry. Among Federal parties, the Liberal Party of Canada has a slight edge in perceived...

Wednesday, November 01, 2000

Vancouver—A jointly released poll today by Ipsos-Reid and the BC TIA (BC Technology Industries Association) conducted in early October 2000 indicates that Provincial BC Liberals (55%) and Federal Liberals (39%) are each viewed as political parties that would provide the best support for technology industry in BC. This is according to a jointly released poll conducted with a random selection of adults in British Columbia between October 2nd and October 8th 2000.     

Click and Connect: New Study Shows that the Internet Has Re-Defined The Social Interactions Of Canadians, By Helping Start New Relationships.

Monday, October 02, 2000

Vancouver, Oct. 2, 2000 - Interpersonal communications has been an integral part of the Internet since day one, but a new Ipsos-Reid study shows that a significant proportion of online Canadians are meeting new acquaintances, and establishing new personal relationships online. In many instances, this has led to meetings in person for friendship, but also for more intimate relationships.     

Napster Users Just Want More Music, Not Necessarily for Free

Wednesday, August 02, 2000

Are Napster music downloaders a bunch of cheapskate anarchists bent on destroying a viable ownership and distribution structure that allows musicians to profit from their work? Not according to a recent Angus Reid Group poll conducted recently among 1,000 American adults.     

Canadian Internet access continues to grow, and users say the Net has had a significant impact on their lives.

Wednesday, July 26, 2000

Three-quarters say the Internet has had an effect on their life, with 37% saying it has made them more knowledgeable and up-to-date.     

More and more Canadian retailers adopting e-commerce

Tuesday, July 25, 2000

In the most comprehensive survey of Canadian retailers and the Internet yet, the Angus Reid Group findings show that 25% of retail service companies and merchants already have a website and many of these established retailers are beginning to adopt “bricks and clicks” types of strategies. Among retailers without a website, two-in-five (40%) plan to have an on-line presence in the next year or so.     

Canadians with work Internet access will rack up 800 million hours of annual personal surfing time at work

Tuesday, July 04, 2000

New study shows Canadians with work Internet access will rack up 800 million hours of annual personal surfing time at work.     

Les Européens Sont Les Principaux Utilisateurs Des Services Bancaires Électroniques

Tuesday, June 20, 2000

LONDRES, le 21 juin 2000 - Les internautes européens comptent parmi les utilisateurs les plus enthousiastes des services bancaires en ligne, devançant même les États-Unis à ce chapitre, d’après les résultats d’une nouvelle enquête mondiale sur les opérations bancaires et boursières électroniques publiés par le Groupe Angus Reid.     

Global E-Commerce Takes Off

Monday, April 10, 2000

“Global e-commerce takes off -- 120 million people worldwide have purchased goods or services online: Angus Reid study”



Wednesday, March 29, 2000

Democratization of Internet continues as more than 150 million people worldwide expected to log on for first time this year – E-mail among biggest attractions for new users


Current Landscape of Operating Systems in Canada among Canadian Financial Post 800 Companies

Thursday, May 28, 1998

Information systems decision-makers at 300 of the Canadian Financial Post 800 Companies were asked to indicate which computer platforms are used in their organizations. For the most part, Canadian Financial Post 800 Companies employ some combination of IBM or Macintosh personal computers (84%), mid-range or mini computers (73%), workstations (56%) and IBM mainframes (20%).     

Canadian Advanced Technology Association Information Technology Skills Shortage Survey

Wednesday, June 04, 1997



Inter Comm® 97 Global Communications Congress & Exhibition

Wednesday, March 12, 1997

This poll was conducted by Angus Reid Group on behalf of the the Canadian Advanced Technology Associaiton (CATA) at the Inter Comm® 97 Global Communications Congress & Exhibition between Feb 26 and 28. 371 persons were interviewed in-person about a variety of issues concerning the Internet and digital commerce.     

Use of the Internet

Saturday, September 30, 1995

Toronto — Analysis on a recent Angus Reid Group poll is the first to chart the fastest growing phenomenon in the world of communications: the Internet     

FYI (Free Year-Round Insights)

TV Dailies Infographic