Wednesday, January 04, 2012
Toronto, ON – The top-five trusted professions from 2010 have reprised their role in the top five in 2011, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Eight in ten (78%, -1 point) Canadians say they trust pharmacists, scoring them a 5, 6, or 7 on a trust scale of 1 to 7. Following closely are doctors (75%, unchanged), Canadian soldiers (74%, +2 points), and airline pilots (73%, -2 points). Rounding out the top-five spots are teachers, who are trusted by 65% of the population (unchanged).
Monday, January 02, 2012
Toronto, ON – All things considered, three quarters (74%) of Canadians say that 2011 was a good year (15% very/59% somewhat) for them and their family, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While most say the year was good for them, one quarter (26%) of Canadians maintain that 2011 was a bad year (6% very/21% somewhat) for them.
Wednesday, November 09, 2011
New York, NY & Orlando, FL – Ipsos Loyalty and a team of academic researchers recently devised a new method to help marketers better understand and grow their share of wallet, and now the team is being recognized for their innovative thinking. The team has won the 2011 Next Gen Market Research ‘Disruptive Innovation’ Award. The announcement was made at The Market Research Event (TMRE) held in Orlando, FL from November 7 to 9.
Thursday, October 20, 2011
New York, NY – It is a tough battle for businesses to understand the value of customer loyalty and how to win their share of wallet. That’s why Ipsos Loyalty is declaring the Wallet Allocation Rule to be the next big breakthrough in understanding consumer thinking. Ipsos Loyalty’s Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, working with a team of academics, have developed the Wallet Allocation Rule, a new research tool designed to help businesses better map out their share of consumer spending.
Monday, September 26, 2011
Atlanta, GA - A new Ipsos survey released today from Randstad finds a majority of U.S. employees are highly engaged and happy in their jobs – despite predictions that many workers will seek new jobs once the job market strengthens. More than three quarters (78 percent) report feeling inspired to do their best at work; 76 percent are proud to work for their companies and 66 percent enjoy going to work every day. Likewise, employee volatility is decreasing with 60 percent of respondents reporting they are unlikely to give consideration to or accept a new job offer in the next six months.
Thursday, July 21, 2011
Vancouver, BC – For years, brands and products have acknowledged the importance of being “recommended” by friends and family, but in the new world of social media does this mean that brands should strive to be “liked”? The results of a poll conducted by Ipsos Loyalty in early May with online Canadians, illustrate that the importance of positive commentary extends to Canadians’ social networks.
Tuesday, April 12, 2011
New York, NY – A new Ipsos Public Affairs survey conducted on behalf of Kenexa among over one thousand U.S. working adults found that majority of them believe they are paid fairly (60%), while just over one third feel they are underpaid (37%). Just 2% report that they are overpaid, while additional fractions reported that they were not sure (1%) or preferred not to answer (1%).
Wednesday, April 06, 2011
Toronto, ON – Two in ten (20%) Canadians who own a mobile device use that device to access the internet, according to newly-released research conducted by Ipsos Reid on behalf of BBC Americas. Further, among those who do access the internet on their mobile device, nearly three in ten (28%) do so on their Blackberry, two in ten (20%) are iPhone users, nearly two in ten (17%) own an iPod touch, 4% are tablet owners (mainly iPad), and three in ten (31%) have some other type of smartphone (LG, Samsung, Nokia, Motorola, HTC, etc.)
Tuesday, February 15, 2011
New York, NY – When asked if they love, hate or are indifferent toward their job, a majority of U.S. employees reported that they love their job (55%) while just 8% say they hate it, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Over a third (37%) are indifferent.
Tuesday, January 18, 2011
Toronto, ON – Two weeks into the new year, many Canadians are likely still continuing with their New Year’s resolutions to lead healthier lifestyles. But almost half (45%) of all Canadians don’t place health near the top of their priority list according to a new poll conducted by Ipsos Reid on behalf of Sun Life Canadian Health Index. The Sun Life Canadian Health Index is unique because it places Canadians in five major health categories based on attitudes towards healthy lifestyles, perceived health and reported behaviours – Overconfident (23% of the Canadian population) Overextended (22%), Health Achievers (22%), Resilient (18%) and Inhibited (16%).
Tuesday, January 11, 2011
Toronto, ON – A new poll conducted by Ipsos Reid on behalf of PostMedia News has revealed the degree to which Canadians trust people working in a wide range of professions. The data reveals that pharmacists (79%), doctors (75%), airline pilots (75%) and Canadian soldiers (72%) are the most trusted professions, rated as a 5, 6 or 7 on a seven-point scale. At the bottom of the list are car salespeople (8%), national politicians (9%), union leaders (17%), and local municipal politicians (17%).
Friday, January 07, 2011
Toronto, ON – Many Canadians are beginning the New Year ready to follow-through on resolutions to live happier, more fulfilling lives. A recent Ipsos Reid poll, conducted on behalf of the Nature Conservancy of Canada has found that feeling happy can be as easy as connecting to nature.
Thursday, December 23, 2010
Toronto, ON – They say honesty is the best policy but apparently that does not apply during holiday gift exchanges, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Almost half (47%) of Canadians say they pretend to be overjoyed when receiving an unwanted gift. On the other hand, one in seven (14%) Canadians actually tell the gift giver they did not like the gift they received. Other less common strategies consist of displaying it every time the gift giver is present (5%), buying a similar gift to the giver to show their appreciation (3%) and sending photos of themselves using or wearing the gift (2%). One in three (32%) had other responses.
Tuesday, December 21, 2010
Toronto, ON – With the New Year nearly here, many Canadians (77%) are resolving to change something about themselves , but according to a new Ipsos Reid poll conducted on behalf of Sun Life Financial, only two in ten (22%) Canadians who have made at least one resolution going into 2011 report that they’ve managed to keep all the resolutions that they’ve made in the past. Roughly the same proportion (20%) of Canadians admits that they never keep their resolutions, while the vast majority (58%) says that their success or failure depends on what exactly the resolution is. In total, eight in ten (78%) have failed to keep past resolutions.
Tuesday, December 14, 2010
Toronto, ON – What do Canadians want while cruisin’ in their car? Just about everything, according to a new Ipsos Reid poll conducted by Ipsos Reid on behalf of GM Canada. Canadians have deemed a wide variety of features as being important to them, from safety to style, from form to function, Canadians want a car that keeps up with their demanding lifestyle in all these respects.
Tuesday, December 14, 2010
Vancouver, BC – In a poll taken early in December, Ipsos Loyalty found that this Christmas season may be more trying for retailers in Canada. Canadians not only expect to spend less than last year this Christmas season, but the notion of loyalty to big box department stores is also laid bare.
Tuesday, October 05, 2010
Toronto, ON - According to the most recent Ipsos Reid Build A Better Workplace poll conducted in September of 2010, more than a quarter of employees (27%) stated they were likely to seek a new position during the next six months. Among employees who work for organizations where there has been a wage freeze, this figure jumped to 34%.
Monday, October 04, 2010
New York, NY – Two thirds of working adults (66%) believe that company culture is very or extremely important to the success of their organization, including 29% who find it extremely important according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Attitudes vary across age however, with adults under 35 being more likely than those who are older to find it important (72% vs. 63%). Others who also tend to find it to be more important include college graduates (76%), employees at companies with over 100 employees (72%), and those with a household income of $50,000 or more (69%).
Thursday, August 12, 2010
New York, NY, and Toronto, ON - Financial services organizations the world over are continuing to receive high satisfaction scores from their customers, but at the same time, they are having continued difficulty creating differentiation and building affinity with their customer base. These findings are based on new data from Ipsos Loyalty’s global loyalty norms database.
Friday, July 16, 2010
Toronto, ON – The hot summer weather means that a lot of Canadians will be heading on to Canada’s oceans, lakes and rivers to cool off. But a new Ipsos Reid poll reveals that many Canadians are not taking seriously their own safety as four in ten (37%) admit that they don’t always wear a life jacket when on a boat in the water.
Wednesday, June 30, 2010
New York, NY – A new Ipsos study finds that gamers are as passionate about their gaming consoles as auto buyers are about their cars. In a study of over 3000 Americans, Ipsos Loyalty investigated Americans’ level of satisfaction with ten industries with which they typically interact. “Gaming consoles and cars stood out from the pack,” says Tim Keiningham, global chief strategy officer at Ipsos Loyalty. “It appears that America’s famous love affair with the car is being challenged by a newer technology.”
Thursday, May 20, 2010
Calgary, AB – Most (78%) Albertans appear to be satisfied with the services provided by their lawyer, according to a new Ipsos Reid poll conducted on behalf of the Law Society of Alberta. Just over one half (53%) say they are ‘Very Satisfied’ with the services provided by their lawyer with another quarter (25%) describing themselves as being ‘Somewhat Satisfied’. Just one in ten (6% Somewhat Dissatisfied, 3% Very Dissatisfied) say they were not ‘satisfied’ overall with the service provided by their lawyer.
Thursday, April 29, 2010
New York, NY – Loyalty Day may have been inaugurated on May 1, 1921 as a special day set aside for the reaffirmation of loyalty to the United States and for the recognition of the heritage of American freedom, but the fight for the loyal hearts and minds of its citizens, customers and workers is fought over every hour of every day in the United States.
Thursday, January 28, 2010
Seattle, WA – Ipsos Loyalty is beefing up its loyalty research brainpower with the addition of Bruce Corner as a Senior Vice President with the company’s U.S. business. Matt McNerney, President with Ipsos Loyalty in the U.S. announced the appointment. Corner brings over two decades of experience in the Loyalty sector, expertise that will be leveraged to develop new tools and analyses, supporting Ipsos’ Global Research Services and client service teams.
Monday, August 10, 2009
Toronto, ON – Companies may benefit from contributing to ethnic communities according to an Ipsos Reid poll. This study was conducted on the Multicultural Connection Panel and finds that six-in-ten ethnic and new Canadians agree that they are more likely to deal with a company that gets involved with their ethnic community (61% with 19% strongly agree and 42% somewhat agree). Only one-in-ten disagree (9% with 3% strongly disagree and 6% somewhat disagree), while three-in-ten are on the fence, neither agreeing nor disagreeing (30%). In particular, Canadians of Chinese backgrounds are more likely to agree with this statement than Canadians from South Asian backgrounds (66% versus 53%).
Wednesday, August 05, 2009
Toronto, Canada — A new global poll issued today by Ipsos Reid for Complaints Are Us Inc. indicates that four in ten (38%) people surveyed in 23 nations have complained about a product or service in the past year.
Tuesday, July 14, 2009
Toronto, ON - A new study from Ipsos Reid is confirming what many human resources professionals had already feared or believed: Canadian employees are becoming less loyal to their employers. According to recent findings from Ipsos Reid’s Build a Better Workplace syndicated study, 22% of Canadian employees are expressing decreased loyalty to their employer.
Monday, February 09, 2009
Toronto, ON - Does the current economic crisis have Canadian employees worried about their jobs? The short answer is yes! According to Ipsos Reid’s Better Workplace Syndicated Study on employee relationship management, 24% of Canadians said they were very much concerned or somewhat concerned when asked “how concerned are you that you may lose your job or be laid off during 2009 because of the recent market melt-down?”
Thursday, December 20, 2007
New York, NY — Earlier in the year, Timothy Keiningham, Senior Vice President & Head of Consulting for Ipsos Loyalty (USA), Bruce Cooil of Vanderbilt Owen Graduate School of Management (USA), Tor Wallin Andreassen of the Norwegian School of Management (Norway), and Lerzan Aksoy of Koç University (Turkey), co-authored a paper that challenged the fundamentals of the loyalty metric Net Promoter. The paper – “A Longitudinal Examination of Net Promoter and Firm Revenue Growth” – appeared in the July 2007 (Vol. 71, No. 3) issue of the American Marketing Association’s Journal of Marketing.
Monday, December 03, 2007
New York, NY – Rule 6 says to know your client’s objectives. Rule 11 is to deliver on your promise. Which is made a lot easier when you stick to Rule 20 and communicate. Because in the end it all comes down to Rule 26: You can’t win a fight with your client!
Tuesday, June 05, 2007
Seattle, WA – Almost 25 Million adult Americans were in a situation within the last two years where they looked and considered hiring an attorney but did not because they didn’t know how to choose the right lawyer the results of a new survey indicated today.
Thursday, May 31, 2007
Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.
Tuesday, May 29, 2007
New York, NY— The food and beverage industry’s generally positive image among the American public is under threat. According to the latest edition of I-Rep, Ipsos’ biannual survey on perceptions of leading industries and large companies among American adults, goodwill towards the sector has declined in recent months.
Thursday, May 10, 2007
Calgary, AB – A new Ipsos Reid survey conducted on behalf of TD Canada Trust and TD Waterhouse finds that three-quarters (74%) of Canadian consumers want “good customer service” as the best way for companies to express appreciation for their business. This preference far outranks any other form of thanks, including a gift (13%) or a donation on their behalf to a charity (7%).
Friday, April 13, 2007
New York, NY– A paper co-authored by a senior Ipsos researcher has been recognized as one of the articles that “has most affected the practice of marketing science” in the last quarter century. The INFORMS Society for Marketing Science recently named the article by Timothy L. Keiningham to its list of Top 20 marketing science papers written in the past 25 years.
Tuesday, February 06, 2007
New York, NY — Managing Service Quality (MSQ) journal has just announced that two of its biggest awards, Outstanding Paper and Highly Commended Paper, have been awarded to articles co-authored by Ipsos researchers. The articles were deemed to have made significant contributions to theory and best practices in the services industry.
Monday, January 29, 2007
Paris/New York - In the latest issue of its global magazine Ipsos Ideas, Ipsos customer and employee loyalty experts discuss how brand-centric and customer-centric marketers are combining their strengths to drive sales.
Tuesday, July 18, 2006
New York, NY — Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work by Ipsos researchers has been chosen as one of the best business books of the year by Soundview Executive Book Summaries. The company, which publishes book reviews to a subscriber list of about 50,000, selects only 30 business books from about 1,500 its editors receive each year.
Monday, June 12, 2006
Parsippany, NJ — Ipsos Loyalty, a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management and a member of the Ipsos Group, welcomes Curt Carlson as Senior Vice President of Ipsos Loyalty in the U.S.
Thursday, March 09, 2006
New York, NY – A paper co-authored last year by two Ipsos researchers examining the benefits of uniting brand and customer relationship management was cited as one of the Top 50 articles by Emerald Management Reviews of Emerald Group Publishing, Ltd., the leading international publisher of academic and professional literature in the fields of management and library and information services.
Friday, September 16, 2005
New York, NY – In the just released book, Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, some of Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The Ipsos authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability.
Wednesday, July 27, 2005
Paris, France — Ipsos explores the evolution of customer satisfaction and retention models, and the misperceptions that have accumulated along the way, in the latest issue of Ipsos Ideas, entitled “Loyalty: Myths and Realities about Desire.”