Tuesday, January 31, 2017
Toronto, ON. January 31, 2017 — The Institute of Communication
Agencies (ICA, www.icacanada.ca) in
partnership with Ipsos (www.ipsos.ca)
today unveiled the Top 10 Most Influential Brands in Canada – a comprehensive
study measuring and ranking today’s brands in Canada and the world -- at day two of FFWD:
Advertising and Marketing Week 2017 in Toronto. The 2016 Most Influential
Brands study was conducted in 19 countries and evaluates 100+ brands that spend the
most on advertising in Canada, and ranks their influence. Steve Levy, COO at Ipsos
announced the ranking, discussing how this year’s brands achieved their status and why
brands are influential.
Thursday, August 25, 2016
Toronto, ON – Ipsos is pleased to announce the winners of its 2016 Best Banking Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience.
Thursday, May 26, 2016
New York, NY – What is well-being at work? How do employees perceive it? Does it vary from one country to the next? How can it be measured? And how can it be improved? The topic is a growing challenge due to the presumed correlation between well-being, commitment, and ultimately the performance of companies.
Tuesday, March 08, 2016
Toronto, ON – The 2015 survey of What Canadian Donors Want conducted by Ipsos on behalf of the Association of Fundraising Professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and demonstrate corresponding impact and that trust in the charitable sector is growing. The study also finds that though there are fewer donations in 2015, the amount donated has increased. When looking at motivations of donors the study identifies six Canadian donor types.
Wednesday, February 24, 2016
New York, NY –When a customer service issue arises, it’s generally agreed among the C-suite that their company is doing a good job at resolving it. However, new research from Ipsos Loyalty reveals that isn’t exactly true. The study, which covers seven sectors across the U.S., found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.
Wednesday, February 17, 2016
New York, NY – There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media. However, new research from Ipsos Loyalty reveals consumers are equally as likely to promote positive experiences in the same way.
Wednesday, February 10, 2016
New York, NY – When it comes to delivering a great customer experience, which industries receive the highest grades? A recent study conducted by Ipsos Loyalty evaluated more than 10,000 “critical incidents,” or moment of truth experiences, across seven different sectors in the U.S. to explore their occurrence and nature. The findings provide a useful snapshot of the industries that perform the best and worst at pleasing their customers.
Tuesday, January 26, 2016
The Institute of Communication Agencies (ICA) in partnership with Ipsos today unveiled the Top 10 Most Influential Brands in Canada at day two of FFWD: Advertising & Marketing Week 2016 in Toronto.
Wednesday, January 20, 2016
Detroit, MI – The inaugural Ipsos RDA 2016 U.S. Audio and Infotainment Brand Study, released today, examines the importance of branded audio among new vehicle owners. Consumer perceptions of audio brand awareness, familiarity, impression, etc. can help auto manufacturers with key decisions around which brands to put in their vehicles.
Monday, January 11, 2016
Toronto, ON – Reader’s Digest and Ipsos Reid are pleased to announce the winners of this year’s edition of the Most Trusted Brand™ Survey, making it the 8th installment of the annual survey.
Thursday, November 19, 2015
Toronto, ON – Working women in Canada say a glass ceiling in Canadian business still exists for them, and see significant divides with men when it comes to salaries, promotions, assigned tasks and the amount of influence they have, according to a new Ipsos poll of over 1,000 working women conducted on behalf of Randstad.
Thursday, November 12, 2015
Toronto, ON – Eight in ten Canadians believe that their employers should take responsibility in supporting their employee’s physical and psychological health, according to an Ipsos poll conducted on behalf of Sun Life Financial. Eight in ten (82%) ‘agree’ (32% significant responsibility/50% some responsibility) employers are responsible for supporting their employees’ physical health, and 83% ‘agree’ (34% significant responsibility/49% some responsibility) employers are responsible for supporting their employees’ psychological health.
Wednesday, September 30, 2015
Toronto, ON – With the Toronto Blue Jays on the verge of clinching the American League Eastern Division Title for the first time since 1993, a new Ipsos poll conducted on behalf of Global News reveals that Canadians believe that a World Series victory is the most likely outcome for the surging team.
Tuesday, September 15, 2015
Toronto, ON – Money, time, fatigue and commitments are most likely to prevent Canadians from going to the gym on a regular basis, according to a new Ipsos poll conducted on behalf of GoodLife Fitness.
Wednesday, August 19, 2015
Washington, D.C. - Poll for ScoutComms on veteran issues. Topline results are available for download on the right side of the page.
Thursday, August 13, 2015
New York - Employees’ ongoing struggle to balance work with time off is significantly impacted by their boss, this according to Randstad US’ latest Employee Engagement Study, a study conducted by Ipsos Public Affairs among 2,279 employed adults living in the United States, ages 18 and older.
Thursday, July 02, 2015
Toronto, ON – With seemingly endless brand choices for consumers and an increasing numbness to traditional marketing, companies have been leveraging sponsorship as a means of forging meaningful connections with consumers around the events, charities, and teams they love most. Some valuation metrics, such as media impressions and engagements, can be more easily calculated. However, there has been a recognized difficulty in measuring how the emotional connection between a consumer and a property can be leveraged to provide positive business outcomes for the sponsor.
Friday, June 26, 2015
Toronto, ON – A Ipsos poll shows that getting around the city remains top of mind for the majority of Toronto residents. The survey found a significant majority of residents believe the “most important” issues facing Toronto are poor transportation/transit (22 per cent) and traffic congestion/gridlock (20 per cent).
Thursday, June 18, 2015
SEATTLE, WA – Of the 70% of US adults currently in a relationship or married, over nine in ten (94%) are satisfied with their relationship, according to a survey of over 2,000 Americans conducted on behalf of Avvo. Four in ten (39%) say that they have been in their relationship for over 20 years, though it is those who have been in a relationship between six months and two years who are most likely to be content with their partner (95%). Satisfaction in relationships is equal for men and women (94%).
Friday, March 27, 2015
New York, NY – Ipsos researchers are well-versed in producing papers, and some are deemed not only great, but outstanding. Once again, that is the case for Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President at Ipsos Loyalty, who has been honored with the Journal of Service Management’s 2014 Robert Johnston Outstanding Paper of the Year award.
Thursday, February 12, 2015
New York, NY – Business leaders know that now more than ever it takes effective and innovative customer experience management to optimize corporate performance. To help clients grow and prosper as they engage their employees and customers alike in this journey, Ipsos Loyalty has appointed John Carroll III as the leader of its new customer experience practice within the U.S. The appointment is effective as of February 2, 2015.
Monday, February 09, 2015
Summit, NJ – The Wallet Allocation Rule by Timothy L. Keiningham, Lerzan Aksoy and Luke Williams with Alexander J. Buoye is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet.
Tuesday, January 27, 2015
Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Bruce Power indicates that Bruce, Grey, and Huron county residents continue to show strong support for Bruce Power’s plans to refurbish nuclear reactors at the Bruce Power facility.
Monday, January 26, 2015
Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about the Oscars. Topline results are available for download on the right side of the page.
Monday, January 19, 2015
Toronto, ON – Canadians are remaining loyal to the brands they trust most. Over nine in ten (92%, 35% strongly agree/57% somewhat agree) say they tend to buy from the company they trust more when quality and price are similar, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Less than one in ten disagree (8%, 1% strongly disagree/7% somewhat disagree) they would buy from the company they trust more.
Monday, December 15, 2014
New York, NY – Companies spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score to improve customer loyalty. But the problem with this is that such metrics correlate poorly with what matters most: share of wallet. To fill this need, Ipsos Loyalty experts have created a simple formula that managers can use to determine the share of wallet that customers allocate to their brands, and have penned a book that delves into the subject. The company is inviting selected media to join for a ‘sneak peek’ webinar revealing key insights from the book on January 13, 2015 at 1:30pm EST.
Tuesday, September 02, 2014
New York, NY – Ipsos is furthering its commitment to providing deeper digital expertise with a new addition to its management team. Alexandre Guerin has been elevated to the role of President of Ipsos Loyalty in the U.S. In this post, Alexandre is charged with overseeing the strategic direction and growth for the company’s loyalty business across the country. He replaces Matt McNerney who became President of Ipsos MarketQuest in the U.S in January 2014.
Thursday, August 28, 2014
Toronto, ON – Customer service is important in any industry, but especially so in the financial services sector where Canadians have a wealth of choices when it comes to a provider. So how do Canadians feel about the levels of service offered by their financial institutions? Ipsos Reid asked, and is pleased to unveil the winners of its 2014 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.
Tuesday, July 29, 2014
New York, NY – In today’s hyper-dynamic competitive environment, leaders hunger for clear indications of how they are performing in terms of customer experience, satisfaction and loyalty. So to keep executives in tune with consumer perceptions, Ipsos Loyalty, the global leader in customer experience, satisfaction and loyalty research, has launched a new syndicated solution that provides access to benchmark data across industry sectors and countries. Ipsos Loyalty Global Benchmarks is a quantitative solution that evaluates the comparative performance on key customer experience, satisfaction and loyalty metrics.
Tuesday, July 22, 2014
Toronto, ON – Sponsorships are a tactic in the arsenal of many savvy marketers. When the chemistry between a sponsor and property is right, it can truly boost a brand’s image and resonate with consumers. Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, and TrojanOne, an entrepreneurial marketing agency, partnered to determine the properties that bring the most value to their sponsors – from the consumers’ perspective.
Friday, May 16, 2014
Calgary, AB – There are some brands that devote significant time and energy to build strong emotional connections with consumers. And in return, consumers love them above others. Ipsos and Alberta Venture wanted to know what these brands were. After asking over 1000 consumers in the province to rate a variety of companies they have strong ties with, Ipsos unveiled the list of Alberta’s Top 10 Most Loved Brands. The results were presented during a reception event on Thursday, May 15 at the Calgary Marriott Downtown Hotel.
Thursday, May 01, 2014
Calgary, AB – Ipsos is strengthening its team in Western Canada with the addition of Nicole Smith as Vice President. Based in the company’s Calgary office, she will report to Michael Rodenburgh, Executive Vice President, Western Canada and the Pacific Northwest.
Tuesday, April 15, 2014
New York, NY – For many women, feelings of self-worth are intertwined with the act of giving back, according to a new poll of over 1,000 women aged 18-74 conducted by Ipsos on behalf of L’Oréal Paris. Four out of five (81%) say that seeing other women giving back inspires them to do the same. Furthermore, women who do give back through their charity involvement (such as volunteering time or money, being a member, managing or being on the board, or founding the organization) are particularly likely to have a strong sense of self-worth compared to those who are not so involved (84% vs. 76%).
Thursday, April 03, 2014
New York, NY – Customer satisfaction is often touted as the most important issue among business leaders. If you want to win your customer’s business, it goes without saying that they have to be highly satisfied. But in an article recently published in MIT Sloan Management Review, a duo of thought leaders from Ipsos Loyalty argue that the reality is far more complex.
Monday, March 03, 2014
Ottawa – Canada’s veterans and their families are more divided when it comes to pride in how Canada treats its veterans (41% agree they are proud, while 37% disagree) and the effectiveness of the benefits and services provided by Veterans’ Affairs Canada (39% view as effective, while 32% view it as ineffective). This is in stark contrast to almost half of Canadians who neither agree nor disagree that they feel Veterans’ Affairs Canada’s benefits and services are effective (47%) and two in five who neither agree nor disagree that they are proud of how Canada treats its veterans (38%). It would seem those with the most contact and familiarity with how the Canada treats its veterans are polarized when it comes to these issues while the general public is just not aware. Over half of veterans and their families (54%) are familiar with the programs and services offered by Veterans Affairs Canada, compared to just a quarter of Canadians (27%).
Friday, February 14, 2014
Vancouver, BC – People interact with brands every day, and in British Columbia, some brands are so close to our hearts that we actually love them. Ipsos and BCBusiness wanted to know what those brands were and unveiled their list of BC’s Top 10 Most Loved Brands at a reception event on the evening of Wednesday, February 12. Results were based on an Ipsos study that asked respondents to rate a variety of brands that have strong ties within the province along various dimensions of brand love.
Tuesday, January 28, 2014
Toronto, ON – Ipsos Reid unveiled the Top 10 Most Influential Brands in Canada at FFWD: Advertising & Marketing Week in Toronto. With the results based on its third-annual Most Influential Brands study, Steve Levy, Chief Operating Officer, Ipsos Reid, discussed the dimensions and factors surrounding why brands are influential, and explained how the following brands made it to the top 10 in 2013:
Wednesday, January 22, 2014
New York — Global respondents appear to be generally happy – 75% very happy (20%) or somewhat happy (55%) – according to a new poll by global research company Ipsos. This general happiness is contrasted by four in ten (37%) who assess the economy in their country to be good – 5% very good, 32% somewhat good. Even despite this gloomy outlook, seven in ten (70%) of those who assess the economy in their country to be bad also report they are happy.
Thursday, November 14, 2013
Toronto, ON – The role of the average administrative worker in the work place has changed so much and required them to take on so many more responsibilities that both administrative workers and workplace managers see these professionals as crucial to their organization’s success and will continue to be so looking forward, according to a new survey conducted by Ipsos Reid on behalf of Randstad.
Tuesday, October 15, 2013
Toronto, ON – Women continue to face more obstacles than men when it comes to advancing their careers to top-level executive and management positions, according to a new Ipsos Reid poll of 501 female executives commissioned on behalf of Randstad. The data reveal that image has influence on career progression, while gender of superiors, surprisingly, does not.
Tuesday, October 15, 2013
New York, NY – Ipsos Loyalty is strengthening its position in the technology sector with the addition of Trish Dorsey as Senior Vice President and leader for Technology and Telecommunications within the company’s United States business. The announcement was made by Matt McNerney, President of Ipsos Loyalty in the U.S.
Tuesday, September 17, 2013
New York, NY – While about two-thirds (65%) of men feel that their salary is adequate for their position/level of responsibility, fewer than six in ten (57%) of women do so, according to a poll of over 3,000 full-time employees conducted by Ipsos Public Affairs on behalf of Randstad.
Wednesday, September 04, 2013
London — New York City, London, Paris, Abu Dhabi and Sydney have been voted the world’s favourite cities in the largest ever global survey of its kind by Ipsos MORI on Global @dvisor, covering 18,147 people in 24 countries.
Tuesday, July 23, 2013
Toronto, ON - Ipsos Reid is pleased to present the City of Thunder Bay with the results of the 2013 Citizen Satisfaction Survey. The full report is available for download on the right.
Monday, July 15, 2013
New York, NY – Ipsos Loyalty researchers are once again members of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation, “Perceptions Are Relative: An Examination of the Relationship Between Relative Satisfaction Metrics and Share of Wallet” was presented with the Best Practitioner Presentation Award at the 22nd Annual Conference held July 4-7 in Taipei, Taiwan.
Wednesday, July 03, 2013
Toronto, ON – A new study on business ethics in the Canadian workplace reveal that a sizeable portion of full-time Canadian employees have witnessed misconduct in their place of work, according to a new survey conducted by Ipsos Reid on behalf of ClearView Strategic Partners Inc.
Tuesday, June 18, 2013
Toronto, ON – Although most working Canadians believe it’s important for their workplace to promote civic engagement and community service, a sizeable portion believe their company isn’t committed to doing so, according to a new survey conducted by Ipsos Reid on behalf of Big Brothers Big Sisters of Canada.
Thursday, March 14, 2013
New York, NY – Apple is innovative, Walmart has presence, Facebook is engaging, but if you want to know what the most influential brand in the United States is, turn to Google. No, not to ask the question, but rather, it is Google itself that is the Most Influential Brand in the United States. This seemingly all-encompassing Internet entity has topped the list in the recently revealed findings of a new study conducted by Ipsos called The Most Influential Brands in the United States 2013.
Friday, February 01, 2013
Toronto, ON – The ICA (www.icacanada.ca) and Ipsos Reid (www.ipsos.ca) are proud to announce the results of the second annual Most Influential Brands Study, which unveiled and ranked the most influential brands in Canada at the ICA’s fifth annual FFWD Advertising and Marketing Week. This year the expanded initiative also included, for the first time, The Most Influential Brand in the World. Based on the online survey, five times larger than last year with more than 5,000 Canadians, Google ranks as the most influential brand in Canada and additionally ranks as the most influential brand in the world.
Friday, December 28, 2012
Toronto, ON – All things considered, four in five (80%) Canadians say 2012 was a ‘good’ (25% very/55% somewhat) year for them and their family, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. The proportion of Canadians who believe that 2012 was good to them and their family has increased 5 points since last year when three-quarters (75%) of Canadians said 2011 was good for them and their family. Only one in five (20%) cite 2012 as a ‘bad’ (5% very/15% somewhat) year for them and their family, down 5 points from 2011.
Monday, November 12, 2012
Toronto, ON – Less than half (44 per cent) of Canadian employees ‘agree’ (14% strongly/31% somewhat) that ‘they have confidence in the senior leadership of my workplace’, according to a new poll conducted by Ipsos Loyalty on behalf of the Canadian Management Centre. Three in ten (29%), however, ‘disagree’ (14% strongly/15% somewhat) that they’re confident in their senior leadership, while one-quarter (26%) are neutral on the subject. When broken down regionally, these results are fairly consistent across Canada. Highest confidence ratings for senior leaders are reported in Manitoba and Saskatchewan (48 per cent) and Alberta (47 per cent), while lowest confidence levels are seen in British Columbia (43 per cent) and Atlantic Canada (43 per cent).
Monday, November 05, 2012
Toronto, ON – An alarming three-quarters (72%) of Canadians are experiencing an uncomfortable level of stress in their day-to-day lives, according to a new poll conducted by Ipsos Loyalty on behalf of Sun Life Financial. Less than three in ten (28%) say that nothing is causing them excessive or uncomfortable levels of stress at this time.
Tuesday, September 11, 2012
Toronto, ON – Women still face many obstacles to overcome if they want to advance to top-level roles in their careers, according to a new Ipsos Reid poll of 500 female executives commissioned on behalf of Randstad. Specific obstacles providing challenges in career advancement among women were:
Thursday, June 28, 2012
New York, NY - Marketers know that strong relationships with their customers are crucial to their success. Ipsos Loyalty’s newest research solution is designed to help turn CRM (Customer Relationship Management) into increased share of wallet, and ultimately share of market. Aimed at helping executives understand the share of wallet dynamics in their businesses, in every industry sector, Ipsos Loyalty has launched a new solution called Wallet Allocation Optimizer (WAO!).
Thursday, June 21, 2012
New York, NY – Repeating his triumphs of 2009, Tim Keiningham, Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty, is once again a member of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation "The Satisfaction, Repurchase Intentions and Shareholder Value Linkage: A Longitudinal Examination of Fixed and Firm-Specific Effects" was presented with the Best Practitioner Presentation Award at the 21st Annual Conference held in June in Bethesda, MD.
Saturday, June 16, 2012
Toronto, ON – Four of the top five most trusted professions in the eyes of Canadians reside within the health care sector, while firefighters top the list of forty-one professions to come out as Canada’s most trust profession studied, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Nearly nine in ten (88%) Canadians say they trust firefighters, scoring them a 5, 6, or 7 on a trust scale of 1 to 7. Following closely are emergency medical technicians (86%), nurses (85%), and pharmacists (78%). Rounding out the top-five spots are doctors, who are trusted by 75% of the population.
Monday, April 23, 2012
New York, NY – Ipsos Loyalty intends to cash in on three decades of research excellence and experience. Thomas Gallagher, a highly accomplished researcher, has joined the company’s loyalty research speciality as Vice President in the financial services practice.
Monday, April 16, 2012
Toronto, On - This is the first instalment
of a major global study by Ipsos and it is exclusive to What Makes You Happy. Questions arising from the 475,000 responses are as fascinating as the answers.
Thursday, March 22, 2012
Toronto, ON – The most recent Stanley Cup Playoffs, which culminated in a dramatic series between the Boston Bruins and Vancouver Canucks has been chosen one of the most memorable Stanley Cup Finals by four in ten Canadian hockey fans (37% chose as top three), according to a new poll conducted by Ipsos Reid. Other memorable Stanley Cup finals include the 1967 series (17% chose as top three) which saw a triumphant Toronto Maple Leafs team win their most recent Stanley Cup, and the 1993 finals when the Montreal Canadiens last tasted Stanley Cup success (22% chose as top three), against the Los Angeles Kings.
Wednesday, March 21, 2012
New York, NY – A majority of U.S. adults (51%) believes that it is especially important to “buy American” these days, according to a new survey of 1,000 adults conducted by Ipsos Public Affairs on behalf of House Beautiful. Likewise, nearly half (46%) feel proud when they purchase American-made goods.
Thursday, March 01, 2012
Parsippany, NJ – January’s cruise ship accident off the coast of Italy is causing confusion amongst American cruisers. A recent poll from Ipsos shows that one in three Americans did not know which cruise line was involved in the reef accident near Isola del Giglio, the tiny island just off Italy’s Tuscan coast. Ipsos recently surveyed more than 18,000 Americans regarding the Costa Cruises accident that occurred off the Italian coast on January 13, 2012.
Tuesday, February 21, 2012
New York, NY – Ipsos Loyalty’s Tim Keiningham is on a roll! Once again the Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty has partnered with a team of academics to produce an acclaimed paper and presentation on consumer loyalty.
Thursday, February 09, 2012
Vancouver, BC – Online group coupons are becoming a hot marketing
tool for businesses– but do they actually work to build loyalty? According to a recent issue of
the Ipsos Canadian Inter@ctive Reid Report, Canadians are flocking to online
coupon websites to try new companies, experience new products or services, and save on
purchases. And customers aren't the only ones reaping the rewards.
Sunday, February 05, 2012
Toronto — Two in ten (19%) employees in 24 countries would be ‘very likely’ to take a full-time job in another country for two to three years with a 10% pay increase, finds a new poll conducted by global research company Ipsos on behalf of the Canadian Employee Relocation Council. Those most likely to say they would relocate internationally were from Mexico (34%), Brazil (32%), Russia (31%), Turkey (31%) and India (28%).
Wednesday, January 04, 2012
Toronto, ON – The top-five trusted professions from 2010 have reprised their role in the top five in 2011, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Eight in ten (78%, -1 point) Canadians say they trust pharmacists, scoring them a 5, 6, or 7 on a trust scale of 1 to 7. Following closely are doctors (75%, unchanged), Canadian soldiers (74%, +2 points), and airline pilots (73%, -2 points). Rounding out the top-five spots are teachers, who are trusted by 65% of the population (unchanged).
Monday, January 02, 2012
Toronto, ON – All things considered, three quarters (74%) of Canadians say that 2011 was a good year (15% very/59% somewhat) for them and their family, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While most say the year was good for them, one quarter (26%) of Canadians maintain that 2011 was a bad year (6% very/21% somewhat) for them.
Wednesday, November 09, 2011
New York, NY & Orlando, FL – Ipsos Loyalty and a team of academic researchers recently devised a new method to help marketers better understand and grow their share of wallet, and now the team is being recognized for their innovative thinking. The team has won the 2011 Next Gen Market Research ‘Disruptive Innovation’ Award. The announcement was made at The Market Research Event (TMRE) held in Orlando, FL from November 7 to 9.
Thursday, October 20, 2011
New York, NY – It is a tough battle for businesses to understand the value of customer loyalty and how to win their share of wallet. That’s why Ipsos Loyalty is declaring the Wallet Allocation Rule to be the next big breakthrough in understanding consumer thinking. Ipsos Loyalty’s Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, working with a team of academics, have developed the Wallet Allocation Rule, a new research tool designed to help businesses better map out their share of consumer spending.
Monday, September 26, 2011
Atlanta, GA - A new Ipsos survey released today from Randstad finds a majority of U.S. employees are highly engaged and happy in their jobs – despite predictions that many workers will seek new jobs once the job market strengthens. More than three quarters (78 percent) report feeling inspired to do their best at work; 76 percent are proud to work for their companies and 66 percent enjoy going to work every day. Likewise, employee volatility is decreasing with 60 percent of respondents reporting they are unlikely to give consideration to or accept a new job offer in the next six months.
Thursday, July 21, 2011
Vancouver, BC – For years, brands and products have acknowledged the
importance of being "recommended" by friends and family, but in the new world of social
media does this mean that brands should strive to be "liked"? The results of a poll conducted
by Ipsos Loyalty in early May with online Canadians, illustrate that the importance of positive
commentary extends to Canadians' social networks.
Tuesday, April 12, 2011
New York, NY – A new Ipsos Public Affairs survey conducted on behalf of Kenexa among over one thousand U.S. working adults found that majority of them believe they are paid fairly (60%), while just over one third feel they are underpaid (37%). Just 2% report that they are overpaid, while additional fractions reported that they were not sure (1%) or preferred not to answer (1%).
Wednesday, April 06, 2011
Toronto, ON – Two in ten (20%) Canadians who own a mobile device use that device to access the internet, according to newly-released research conducted by Ipsos Reid on behalf of BBC Americas. Further, among those who do access the internet on their mobile device, nearly three in ten (28%) do so on their Blackberry, two in ten (20%) are iPhone users, nearly two in ten (17%) own an iPod touch, 4% are tablet owners (mainly iPad), and three in ten (31%) have some other type of smartphone (LG, Samsung, Nokia, Motorola, HTC, etc.)
Tuesday, February 15, 2011
New York, NY – When asked if they love, hate or are indifferent toward their job, a majority of U.S. employees reported that they love their job (55%) while just 8% say they hate it, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Over a third (37%) are indifferent.
Tuesday, January 18, 2011
Toronto, ON – Two weeks into the new year, many Canadians are likely still continuing with their New Year’s resolutions to lead healthier lifestyles. But almost half (45%) of all Canadians don’t place health near the top of their priority list according to a new poll conducted by Ipsos Reid on behalf of Sun Life Canadian Health Index. The Sun Life Canadian Health Index is unique because it places Canadians in five major health categories based on attitudes towards healthy lifestyles, perceived health and reported behaviours – Overconfident (23% of the Canadian population) Overextended (22%), Health Achievers (22%), Resilient (18%) and Inhibited (16%).
Tuesday, January 11, 2011
Toronto, ON – A new poll conducted by Ipsos Reid on behalf of PostMedia News has revealed the degree to which Canadians trust people working in a wide range of professions. The data reveals that pharmacists (79%), doctors (75%), airline pilots (75%) and Canadian soldiers (72%) are the most trusted professions, rated as a 5, 6 or 7 on a seven-point scale. At the bottom of the list are car salespeople (8%), national politicians (9%), union leaders (17%), and local municipal politicians (17%).
Friday, January 07, 2011
Toronto, ON – Many Canadians are beginning the New Year ready to follow-through on resolutions to live happier, more fulfilling lives. A recent Ipsos Reid poll, conducted on behalf of the Nature Conservancy of Canada has found that feeling happy can be as easy as connecting to nature.
Thursday, December 23, 2010
Toronto, ON – They say honesty is the best policy but apparently that does not apply during holiday gift exchanges, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Almost half (47%) of Canadians say they pretend to be overjoyed when receiving an unwanted gift. On the other hand, one in seven (14%) Canadians actually tell the gift giver they did not like the gift they received. Other less common strategies consist of displaying it every time the gift giver is present (5%), buying a similar gift to the giver to show their appreciation (3%) and sending photos of themselves using or wearing the gift (2%). One in three (32%) had other responses.
Tuesday, December 21, 2010
Toronto, ON – With the New Year nearly here, many Canadians (77%) are resolving to change something about themselves , but according to a new Ipsos Reid poll conducted on behalf of Sun Life Financial, only two in ten (22%) Canadians who have made at least one resolution going into 2011 report that they’ve managed to keep all the resolutions that they’ve made in the past. Roughly the same proportion (20%) of Canadians admits that they never keep their resolutions, while the vast majority (58%) says that their success or failure depends on what exactly the resolution is. In total, eight in ten (78%) have failed to keep past resolutions.
Tuesday, December 14, 2010
Toronto, ON – What do Canadians want while cruisin’ in their car? Just about everything, according to a new Ipsos Reid poll conducted by Ipsos Reid on behalf of GM Canada. Canadians have deemed a wide variety of features as being important to them, from safety to style, from form to function, Canadians want a car that keeps up with their demanding lifestyle in all these respects.
Tuesday, December 14, 2010
Vancouver, BC – In a poll taken early in December, Ipsos Loyalty found that
this Christmas season may be more trying for retailers in Canada. Canadians not only expect
to spend less than last year this Christmas season, but the notion of loyalty to big box
department stores is also laid bare.
Tuesday, October 05, 2010
Toronto, ON - According to the most recent Ipsos Reid Build A Better Workplace poll conducted in September of 2010, more than a quarter of employees (27%) stated they were likely to seek a new position during the next six months. Among employees who work for organizations where there has been a wage freeze, this figure jumped to 34%.
Monday, October 04, 2010
New York, NY – Two thirds of working adults (66%) believe that company culture is very or extremely important to the success of their organization, including 29% who find it extremely important according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Attitudes vary across age however, with adults under 35 being more likely than those who are older to find it important (72% vs. 63%). Others who also tend to find it to be more important include college graduates (76%), employees at companies with over 100 employees (72%), and those with a household income of $50,000 or more (69%).
Thursday, August 12, 2010
New York, NY, and Toronto, ON - Financial services organizations the world over are continuing to receive high satisfaction scores from their customers, but at the same time, they are having continued difficulty creating differentiation and building affinity with their customer base. These findings are based on new data from Ipsos Loyalty’s global loyalty norms database.
Friday, July 16, 2010
Toronto, ON – The hot summer weather means that a lot of Canadians will be heading on to Canada’s oceans, lakes and rivers to cool off. But a new Ipsos Reid poll reveals that many Canadians are not taking seriously their own safety as four in ten (37%) admit that they don’t always wear a life jacket when on a boat in the water.
Wednesday, June 30, 2010
New York, NY – A new Ipsos study finds that gamers are as passionate about their gaming consoles as auto buyers are about their cars. In a study of over 3000 Americans, Ipsos Loyalty investigated Americans’ level of satisfaction with ten industries with which they typically interact. “Gaming consoles and cars stood out from the pack,” says Tim Keiningham, global chief strategy officer at Ipsos Loyalty. “It appears that America’s famous love affair with the car is being challenged by a newer technology.”
Thursday, May 20, 2010
Calgary, AB – Most (78%) Albertans appear to be satisfied with the services provided by their lawyer, according to a new Ipsos Reid poll conducted on behalf of the Law Society of Alberta. Just over one half (53%) say they are ‘Very Satisfied’ with the services provided by their lawyer with another quarter (25%) describing themselves as being ‘Somewhat Satisfied’. Just one in ten (6% Somewhat Dissatisfied, 3% Very Dissatisfied) say they were not ‘satisfied’ overall with the service provided by their lawyer.
Thursday, April 29, 2010
New York, NY – Loyalty Day may have been inaugurated on May 1, 1921 as a special day set aside for the reaffirmation of loyalty to the United States and for the recognition of the heritage of American freedom, but the fight for the loyal hearts and minds of its citizens, customers and workers is fought over every hour of every day in the United States.
Thursday, January 28, 2010
Seattle, WA – Ipsos Loyalty is beefing up its loyalty research brainpower with the addition of Bruce Corner as a Senior Vice President with the company’s U.S. business. Matt McNerney, President with Ipsos Loyalty in the U.S. announced the appointment. Corner brings over two decades of experience in the Loyalty sector, expertise that will be leveraged to develop new tools and analyses, supporting Ipsos’ Global Research Services and client service teams.
Monday, August 10, 2009
Toronto, ON – Companies may benefit from contributing to ethnic
communities according to an Ipsos Reid poll. This study was conducted on the Multicultural
Connection Panel and finds that six-in-ten ethnic and new Canadians agree that they are
more likely to deal with a company that gets involved with their ethnic community (61% with
19% strongly agree and 42% somewhat agree). Only one-in-ten disagree (9% with 3%
strongly disagree and 6% somewhat disagree), while three-in-ten are on the fence, neither
agreeing nor disagreeing (30%). In particular, Canadians of Chinese backgrounds are more
likely to agree with this statement than Canadians from South Asian backgrounds (66% versus
Wednesday, August 05, 2009
Toronto, Canada — A new global poll issued today by Ipsos Reid for Complaints Are Us Inc. indicates that four in ten (38%) people surveyed in 23 nations have complained about a product or service in the past year.
Tuesday, July 14, 2009
Toronto, ON - A new study from Ipsos Reid is confirming what many human resources professionals had already feared or believed: Canadian employees are becoming less loyal to their employers. According to recent findings from Ipsos Reid’s Build a Better Workplace syndicated study, 22% of Canadian employees are expressing decreased loyalty to their employer.
Monday, February 09, 2009
Toronto, ON - Does the current economic crisis have Canadian employees worried about their jobs? The short answer is yes! According to Ipsos Reid’s Better Workplace Syndicated Study on employee relationship management, 24% of Canadians said they were very much concerned or somewhat concerned when asked “how concerned are you that you may lose your job or be laid off during 2009 because of the recent market melt-down?”
Thursday, December 20, 2007
New York, NY — Earlier in the year, Timothy Keiningham, Senior Vice President & Head of Consulting for Ipsos Loyalty (USA), Bruce Cooil of Vanderbilt Owen Graduate School of Management (USA), Tor Wallin Andreassen of the Norwegian School of Management (Norway), and Lerzan Aksoy of Koç University (Turkey), co-authored a paper that challenged the fundamentals of the loyalty metric Net Promoter. The paper – “A Longitudinal Examination of Net Promoter and Firm Revenue Growth” – appeared in the July 2007 (Vol. 71, No. 3) issue of the American Marketing Association’s Journal of Marketing.
Monday, December 03, 2007
New York, NY – Rule 6 says to know your client’s objectives. Rule 11 is to deliver on your promise. Which is made a lot easier when you stick to Rule 20 and communicate. Because in the end it all comes down to Rule 26: You can’t win a fight with your client!
Tuesday, June 05, 2007
Seattle, WA – Almost 25 Million adult Americans were in a situation within the last two years where they looked and considered hiring an attorney but did not because they didn’t know how to choose the right lawyer the results of a new survey indicated today.
Thursday, May 31, 2007
Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.
Tuesday, May 29, 2007
New York, NY— The food and beverage industry’s generally positive image among the American public is under threat. According to the latest edition of I-Rep, Ipsos’ biannual survey on perceptions of leading industries and large companies among American adults, goodwill towards the sector has declined in recent months.
Thursday, May 10, 2007
Calgary, AB – A new Ipsos Reid survey conducted on behalf of TD Canada Trust and TD Waterhouse finds that three-quarters (74%) of Canadian consumers want “good customer service” as the best way for companies to express appreciation for their business. This preference far outranks any other form of thanks, including a gift (13%) or a donation on their behalf to a charity (7%).
Friday, April 13, 2007
New York, NY– A paper co-authored by a senior Ipsos researcher has been recognized as one of the articles that “has most affected the practice of marketing science” in the last quarter century. The INFORMS Society for Marketing Science recently named the article by Timothy L. Keiningham to its list of Top 20 marketing science papers written in the past 25 years.
Tuesday, February 06, 2007
New York, NY — Managing Service Quality (MSQ) journal has just announced that two of its biggest awards, Outstanding Paper and Highly Commended Paper, have been awarded to articles co-authored by Ipsos researchers. The articles were deemed to have made significant contributions to theory and best practices in the services industry.
Monday, January 29, 2007
Paris/New York - In the latest issue of its global magazine Ipsos Ideas, Ipsos customer and employee loyalty experts discuss how brand-centric and customer-centric marketers are combining their strengths to drive sales.
Tuesday, July 18, 2006
New York, NY — Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work by Ipsos researchers has been chosen as one of the best business books of the year by Soundview Executive Book Summaries. The company, which publishes book reviews to a subscriber list of about 50,000, selects only 30 business books from about 1,500 its editors receive each year.
Monday, June 12, 2006
Parsippany, NJ — Ipsos Loyalty, a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management and a member of the Ipsos Group, welcomes Curt Carlson as Senior Vice President of Ipsos Loyalty in the U.S.
Thursday, March 09, 2006
New York, NY – A paper co-authored last year by two Ipsos researchers examining the benefits of uniting brand and customer relationship management was cited as one of the Top 50 articles by Emerald Management Reviews of Emerald Group Publishing, Ltd., the leading international publisher of academic and professional literature in the fields of management and library and information services.
Friday, September 16, 2005
New York, NY – In the just released book, Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, some of Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The Ipsos authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability.
Wednesday, July 27, 2005
Paris, France — Ipsos explores the evolution of customer satisfaction and retention models, and the misperceptions that have accumulated along the way, in the latest issue of Ipsos Ideas, entitled “Loyalty: Myths and Realities about Desire.”