Loyalty & Satisfaction Polls

A New President for Ipsos Loyalty in the U.S.

Tuesday, September 02, 2014

New York, NY – Ipsos is furthering its commitment to providing deeper digital expertise with a new addition to its management team. Alexandre Guerin has been elevated to the role of President of Ipsos Loyalty in the U.S. In this post, Alexandre is charged with overseeing the strategic direction and growth for the company’s loyalty business across the country. He replaces Matt McNerney who became President of Ipsos MarketQuest in the U.S in January 2014.     


Ipsos Honours Top Customer Service Performers Among Canadian Financial Institutions

Thursday, August 28, 2014

Toronto, ON – Customer service is important in any industry, but especially so in the financial services sector where Canadians have a wealth of choices when it comes to a provider. So how do Canadians feel about the levels of service offered by their financial institutions? Ipsos Reid asked, and is pleased to unveil the winners of its 2014 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Ipsos Loyalty Provides New Performance Benchmarks

Tuesday, July 29, 2014

New York, NY – In today’s hyper-dynamic competitive environment, leaders hunger for clear indications of how they are performing in terms of customer experience, satisfaction and loyalty. So to keep executives in tune with consumer perceptions, Ipsos Loyalty, the global leader in customer experience, satisfaction and loyalty research, has launched a new syndicated solution that provides access to benchmark data across industry sectors and countries. Ipsos Loyalty Global Benchmarks is a quantitative solution that evaluates the comparative performance on key customer experience, satisfaction and loyalty metrics.     


Ipsos Reid and TrojanOne Announce the Most Valuable Properties in Canada

Tuesday, July 22, 2014

Toronto, ON – Sponsorships are a tactic in the arsenal of many savvy marketers. When the chemistry between a sponsor and property is right, it can truly boost a brand’s image and resonate with consumers. Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, and TrojanOne, an entrepreneurial marketing agency, partnered to determine the properties that bring the most value to their sponsors – from the consumers’ perspective.     


Alberta’s Ten Most Loved Brands Revealed by Ipsos

Friday, May 16, 2014

Calgary, AB – There are some brands that devote significant time and energy to build strong emotional connections with consumers. And in return, consumers love them above others. Ipsos and Alberta Venture wanted to know what these brands were. After asking over 1000 consumers in the province to rate a variety of companies they have strong ties with, Ipsos unveiled the list of Alberta’s Top 10 Most Loved Brands. The results were presented during a reception event on Thursday, May 15 at the Calgary Marriott Downtown Hotel.     


Ipsos Boosts Presence in Western Canada with Senior Hire

Thursday, May 01, 2014

Calgary, AB – Ipsos is strengthening its team in Western Canada with the addition of Nicole Smith as Vice President. Based in the company’s Calgary office, she will report to Michael Rodenburgh, Executive Vice President, Western Canada and the Pacific Northwest.     


Helping Others Important in Driving Women’s Sense of Self-Worth

Tuesday, April 15, 2014

New York, NY – For many women, feelings of self-worth are intertwined with the act of giving back, according to a new poll of over 1,000 women aged 18-74 conducted by Ipsos on behalf of L’Oréal Paris. Four out of five (81%) say that seeing other women giving back inspires them to do the same. Furthermore, women who do give back through their charity involvement (such as volunteering time or money, being a member, managing or being on the board, or founding the organization) are particularly likely to have a strong sense of self-worth compared to those who are not so involved (84% vs. 76%).     


Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction

Thursday, April 03, 2014

New York, NY – Customer satisfaction is often touted as the most important issue among business leaders. If you want to win your customer’s business, it goes without saying that they have to be highly satisfied. But in an article recently published in MIT Sloan Management Review, a duo of thought leaders from Ipsos Loyalty argue that the reality is far more complex.     


Veterans and their Families are Divided when it comes to Canada’s Record with Veterans’ Services while Canadians are Unclear

Monday, March 03, 2014

Ottawa – Canada’s veterans and their families are more divided when it comes to pride in how Canada treats its veterans (41% agree they are proud, while 37% disagree) and the effectiveness of the benefits and services provided by Veterans’ Affairs Canada (39% view as effective, while 32% view it as ineffective). This is in stark contrast to almost half of Canadians who neither agree nor disagree that they feel Veterans’ Affairs Canada’s benefits and services are effective (47%) and two in five who neither agree nor disagree that they are proud of how Canada treats its veterans (38%). It would seem those with the most contact and familiarity with how the Canada treats its veterans are polarized when it comes to these issues while the general public is just not aware. Over half of veterans and their families (54%) are familiar with the programs and services offered by Veterans Affairs Canada, compared to just a quarter of Canadians (27%).     


Ipsos Names the Top 10 Most Loved Brands in British Columbia

Friday, February 14, 2014

Vancouver, BC – People interact with brands every day, and in British Columbia, some brands are so close to our hearts that we actually love them. Ipsos and BCBusiness wanted to know what those brands were and unveiled their list of BC’s Top 10 Most Loved Brands at a reception event on the evening of Wednesday, February 12. Results were based on an Ipsos study that asked respondents to rate a variety of brands that have strong ties within the province along various dimensions of brand love.     


Two new brands join Top 10 Most Influential Brands in Canada: Ipsos Reid

Tuesday, January 28, 2014

Toronto, ON – Ipsos Reid unveiled the Top 10 Most Influential Brands in Canada at FFWD: Advertising & Marketing Week in Toronto. With the results based on its third-annual Most Influential Brands study, Steve Levy, Chief Operating Officer, Ipsos Reid, discussed the dimensions and factors surrounding why brands are influential, and explained how the following brands made it to the top 10 in 2013:     


Global Happiness Report

Wednesday, January 22, 2014

New York — Global respondents appear to be generally happy – 75% very happy (20%) or somewhat happy (55%) – according to a new poll by global research company Ipsos. This general happiness is contrasted by four in ten (37%) who assess the economy in their country to be good – 5% very good, 32% somewhat good. Even despite this gloomy outlook, seven in ten (70%) of those who assess the economy in their country to be bad also report they are happy.     


More Than Four in Five Workers and Managers Believe Administrative Staff Are More Vital to an Organization’s Success Than in the Past (88%/86%) and Will be Even More Vital in the Future (86%/82%)

Thursday, November 14, 2013

Toronto, ON – The role of the average administrative worker in the work place has changed so much and required them to take on so many more responsibilities that both administrative workers and workplace managers see these professionals as crucial to their organization’s success and will continue to be so looking forward, according to a new survey conducted by Ipsos Reid on behalf of Randstad.     


Women Managers and Execs Believe ‘Image’ Is More Than Twice as Likely to Be a Factor for Women (90%) Than Men (37%) For Career Progression

Tuesday, October 15, 2013

Toronto, ON – Women continue to face more obstacles than men when it comes to advancing their careers to top-level executive and management positions, according to a new Ipsos Reid poll of 501 female executives commissioned on behalf of Randstad. The data reveal that image has influence on career progression, while gender of superiors, surprisingly, does not.     


Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader

Tuesday, October 15, 2013

New York, NY – Ipsos Loyalty is strengthening its position in the technology sector with the addition of Trish Dorsey as Senior Vice President and leader for Technology and Telecommunications within the company’s United States business. The announcement was made by Matt McNerney, President of Ipsos Loyalty in the U.S.     


Women More Likely to Feel Undervalued at Work

Tuesday, September 17, 2013

New York, NY – While about two-thirds (65%) of men feel that their salary is adequate for their position/level of responsibility, fewer than six in ten (57%) of women do so, according to a poll of over 3,000 full-time employees conducted by Ipsos Public Affairs on behalf of Randstad.     


New York City, London, Paris, Abu Dhabi, Sydney: World’s Top Cities for Living, Visiting and Doing Business

Wednesday, September 04, 2013

London — New York City, London, Paris, Abu Dhabi and Sydney have been voted the world’s favourite cities in the largest ever global survey of its kind by Ipsos MORI on Global @dvisor, covering 18,147 people in 24 countries.     


2013 Citizen Satisfaction Study for City of Thunder Bay

Tuesday, July 23, 2013

Toronto, ON - Ipsos Reid is pleased to present the City of Thunder Bay with the results of the 2013 Citizen Satisfaction Survey. The full report is available for download on the right.     


Ipsos Loyalty Experts Win Global Award for Customer Experience, Satisfaction, and Loyalty Thought Leadership

Monday, July 15, 2013

New York, NY – Ipsos Loyalty researchers are once again members of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation, “Perceptions Are Relative: An Examination of the Relationship Between Relative Satisfaction Metrics and Share of Wallet” was presented with the Best Practitioner Presentation Award at the 22nd Annual Conference held July 4-7 in Taipei, Taiwan.     


Four in Ten (42%) Employed Canadians Have Observed Some Form of Workplace Misconduct; One in Five (17%) Cite Witnessing Privacy Violations

Wednesday, July 03, 2013

Toronto, ON – A new study on business ethics in the Canadian workplace reveal that a sizeable portion of full-time Canadian employees have witnessed misconduct in their place of work, according to a new survey conducted by Ipsos Reid on behalf of ClearView Strategic Partners Inc.     


Four in Ten (43%) Working Canadians Rate Their Company as ‘Not Committed’ to Community Service

Tuesday, June 18, 2013

Toronto, ON – Although most working Canadians believe it’s important for their workplace to promote civic engagement and community service, a sizeable portion believe their company isn’t committed to doing so, according to a new survey conducted by Ipsos Reid on behalf of Big Brothers Big Sisters of Canada.     


Google Named Most Influential Brand in the United States

Thursday, March 14, 2013

New York, NY – Apple is innovative, Walmart has presence, Facebook is engaging, but if you want to know what the most influential brand in the United States is, turn to Google. No, not to ask the question, but rather, it is Google itself that is the Most Influential Brand in the United States. This seemingly all-encompassing Internet entity has topped the list in the recently revealed findings of a new study conducted by Ipsos called The Most Influential Brands in the United States 2013.     


Ipsos Reid Unveils Second Annual Most Influential Brands Study at ICA’s FFWD 2013

Friday, February 01, 2013

Toronto, ON – The ICA (www.icacanada.ca) and Ipsos Reid (www.ipsos.ca) are proud to announce the results of the second annual Most Influential Brands Study, which unveiled and ranked the most influential brands in Canada at the ICA’s fifth annual FFWD Advertising and Marketing Week. This year the expanded initiative also included, for the first time, The Most Influential Brand in the World. Based on the online survey, five times larger than last year with more than 5,000 Canadians, Google ranks as the most influential brand in Canada and additionally ranks as the most influential brand in the world.     


Eight in Ten (80%) Canadians Say 2012 Was a Good Year for Their Family, Up 5 Points From 2011

Friday, December 28, 2012

Toronto, ON – All things considered, four in five (80%) Canadians say 2012 was a ‘good’ (25% very/55% somewhat) year for them and their family, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. The proportion of Canadians who believe that 2012 was good to them and their family has increased 5 points since last year when three-quarters (75%) of Canadians said 2011 was good for them and their family. Only one in five (20%) cite 2012 as a ‘bad’ (5% very/15% somewhat) year for them and their family, down 5 points from 2011.     


Less Than Half (44 Per Cent) of Canadian Employees Have Confidence in the Senior Leadership at Their Workplace; British Columbians (43 Per Cent), Atlantic Canadians (43 Per Cent), and Retail...

Monday, November 12, 2012

Toronto, ON – Less than half (44 per cent) of Canadian employees ‘agree’ (14% strongly/31% somewhat) that ‘they have confidence in the senior leadership of my workplace’, according to a new poll conducted by Ipsos Loyalty on behalf of the Canadian Management Centre. Three in ten (29%), however, ‘disagree’ (14% strongly/15% somewhat) that they’re confident in their senior leadership, while one-quarter (26%) are neutral on the subject. When broken down regionally, these results are fairly consistent across Canada. Highest confidence ratings for senior leaders are reported in Manitoba and Saskatchewan (48 per cent) and Alberta (47 per cent), while lowest confidence levels are seen in British Columbia (43 per cent) and Atlantic Canada (43 per cent).     


Three-Quarters (72%) of Canadians Are Experiencing an Uncomfortable Level of Stress; Number Jumps to Nine in Ten (90%) Among 18-24 Year Olds

Monday, November 05, 2012

Toronto, ON – An alarming three-quarters (72%) of Canadians are experiencing an uncomfortable level of stress in their day-to-day lives, according to a new poll conducted by Ipsos Loyalty on behalf of Sun Life Financial. Less than three in ten (28%) say that nothing is causing them excessive or uncomfortable levels of stress at this time.     


Women Managers and Execs Say Managing Work and Family (60%), Outdated Perceptions of Women in the Workplace (51%) Biggest Obstacles in Career Progression

Tuesday, September 11, 2012

Toronto, ON – Women still face many obstacles to overcome if they want to advance to top-level roles in their careers, according to a new Ipsos Reid poll of 500 female executives commissioned on behalf of Randstad. Specific obstacles providing challenges in career advancement among women were:     


Ipsos Loyalty Launches Tool Capable of Driving Share of Wallet

Thursday, June 28, 2012

New York, NY - Marketers know that strong relationships with their customers are crucial to their success. Ipsos Loyalty’s newest research solution is designed to help turn CRM (Customer Relationship Management) into increased share of wallet, and ultimately share of market. Aimed at helping executives understand the share of wallet dynamics in their businesses, in every industry sector, Ipsos Loyalty has launched a new solution called Wallet Allocation Optimizer (WAO!).     


Ipsos Loyalty Wins on the Frontiers of Satisfaction

Thursday, June 21, 2012

New York, NY – Repeating his triumphs of 2009, Tim Keiningham, Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty, is once again a member of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation "The Satisfaction, Repurchase Intentions and Shareholder Value Linkage: A Longitudinal Examination of Fixed and Firm-Specific Effects" was presented with the Best Practitioner Presentation Award at the 21st Annual Conference held in June in Bethesda, MD.     


Life-Savers, Medical Professionals Top the List of Most Trusted Professionals

Saturday, June 16, 2012

Toronto, ON – Four of the top five most trusted professions in the eyes of Canadians reside within the health care sector, while firefighters top the list of forty-one professions to come out as Canada’s most trust profession studied, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Nearly nine in ten (88%) Canadians say they trust firefighters, scoring them a 5, 6, or 7 on a trust scale of 1 to 7. Following closely are emergency medical technicians (86%), nurses (85%), and pharmacists (78%). Rounding out the top-five spots are doctors, who are trusted by 75% of the population.     


Ipsos Makes a Smart Investment in its Financial Services Team

Monday, April 23, 2012

New York, NY – Ipsos Loyalty intends to cash in on three decades of research excellence and experience. Thomas Gallagher, a highly accomplished researcher, has joined the company’s loyalty research speciality as Vice President in the financial services practice.     


A Whole World of Happiness

Monday, April 16, 2012

Toronto, On - This is the first instalment of a major global study by Ipsos and it is exclusive to What Makes You Happy. Questions arising from the 475,000 responses are as fascinating as the answers.     


Canadian Hockey Fans Nostalgic about Last Victories in ’67, ’93 but also Rate 2011 as their Most Memorable NHL Stanley Cup Playoffs

Thursday, March 22, 2012

Toronto, ON – The most recent Stanley Cup Playoffs, which culminated in a dramatic series between the Boston Bruins and Vancouver Canucks has been chosen one of the most memorable Stanley Cup Finals by four in ten Canadian hockey fans (37% chose as top three), according to a new poll conducted by Ipsos Reid. Other memorable Stanley Cup finals include the 1967 series (17% chose as top three) which saw a triumphant Toronto Maple Leafs team win their most recent Stanley Cup, and the 1993 finals when the Montreal Canadiens last tasted Stanley Cup success (22% chose as top three), against the Los Angeles Kings.     


Nine in Ten Prefer to Buy Furniture that Is Made in the USA

Wednesday, March 21, 2012

New York, NY – A majority of U.S. adults (51%) believes that it is especially important to “buy American” these days, according to a new survey of 1,000 adults conducted by Ipsos Public Affairs on behalf of House Beautiful. Likewise, nearly half (46%) feel proud when they purchase American-made goods.     


Costa Cruise Accident May Cause Ripple Effect on Other Cruise Line Brands

Thursday, March 01, 2012

Parsippany, NJ – January’s cruise ship accident off the coast of Italy is causing confusion amongst American cruisers. A recent poll from Ipsos shows that one in three Americans did not know which cruise line was involved in the reef accident near Isola del Giglio, the tiny island just off Italy’s Tuscan coast. Ipsos recently surveyed more than 18,000 Americans regarding the Costa Cruises accident that occurred off the Italian coast on January 13, 2012.     


Ipsos Loyalty Finds “Satisfaction” With Best Practitioner Nomination

Tuesday, February 21, 2012

New York, NY – Ipsos Loyalty’s Tim Keiningham is on a roll! Once again the Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty has partnered with a team of academics to produce an acclaimed paper and presentation on consumer loyalty.     


Ipsos Study Shows Online Group Coupons Can Help Build Brand Loyalty

Thursday, February 09, 2012

Vancouver, BC – Online group coupons are becoming a hot marketing tool for businesses– but do they actually work to build loyalty? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadians are flocking to online coupon websites to try new companies, experience new products or services, and save on purchases. And customers aren't the only ones reaping the rewards.     


Two in Ten (19%) Global Employees ‘Very Likely’ to Take Full-time Job Abroad for 2-3 Years, 10% Pay Raise

Sunday, February 05, 2012

Toronto — Two in ten (19%) employees in 24 countries would be ‘very likely’ to take a full-time job in another country for two to three years with a 10% pay increase, finds a new poll conducted by global research company Ipsos on behalf of the Canadian Employee Relocation Council. Those most likely to say they would relocate internationally were from Mexico (34%), Brazil (32%), Russia (31%), Turkey (31%) and India (28%).     


What Do Pharmacists, Doctors, Soldiers, Pilots and Teachers Have in Common?

Wednesday, January 04, 2012

Toronto, ON – The top-five trusted professions from 2010 have reprised their role in the top five in 2011, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Eight in ten (78%, -1 point) Canadians say they trust pharmacists, scoring them a 5, 6, or 7 on a trust scale of 1 to 7. Following closely are doctors (75%, unchanged), Canadian soldiers (74%, +2 points), and airline pilots (73%, -2 points). Rounding out the top-five spots are teachers, who are trusted by 65% of the population (unchanged).     


All Things Considered, Three Quarters (74%) of Canadians Say 2011 was a Good Year for their Family, While One Quarter (26%) Say it was a Bad Year

Monday, January 02, 2012

Toronto, ON – All things considered, three quarters (74%) of Canadians say that 2011 was a good year (15% very/59% somewhat) for them and their family, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While most say the year was good for them, one quarter (26%) of Canadians maintain that 2011 was a bad year (6% very/21% somewhat) for them.     


Ipsos Allocated its Share at Market Research Innovation Awards

Wednesday, November 09, 2011

New York, NY & Orlando, FL – Ipsos Loyalty and a team of academic researchers recently devised a new method to help marketers better understand and grow their share of wallet, and now the team is being recognized for their innovative thinking. The team has won the 2011 Next Gen Market Research ‘Disruptive Innovation’ Award. The announcement was made at The Market Research Event (TMRE) held in Orlando, FL from November 7 to 9.     


Understanding the Wallet Allocation Rule for Wallet Share to Drive Business

Thursday, October 20, 2011

New York, NY – It is a tough battle for businesses to understand the value of customer loyalty and how to win their share of wallet. That’s why Ipsos Loyalty is declaring the Wallet Allocation Rule to be the next big breakthrough in understanding consumer thinking. Ipsos Loyalty’s Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, working with a team of academics, have developed the Wallet Allocation Rule, a new research tool designed to help businesses better map out their share of consumer spending.     


Randstad Survey: Attachment Levels between U.S. Employers and their Employees on the Rise

Monday, September 26, 2011

Atlanta, GA - A new Ipsos survey released today from Randstad finds a majority of U.S. employees are highly engaged and happy in their jobs – despite predictions that many workers will seek new jobs once the job market strengthens. More than three quarters (78 percent) report feeling inspired to do their best at work; 76 percent are proud to work for their companies and 66 percent enjoy going to work every day. Likewise, employee volatility is decreasing with 60 percent of respondents reporting they are unlikely to give consideration to or accept a new job offer in the next six months.     


Brand Influence - The Importance of Being “Liked”

Thursday, July 21, 2011

Vancouver, BC – For years, brands and products have acknowledged the importance of being "recommended" by friends and family, but in the new world of social media does this mean that brands should strive to be "liked"? The results of a poll conducted by Ipsos Loyalty in early May with online Canadians, illustrate that the importance of positive commentary extends to Canadians' social networks.     


Most Working Adults Believe they are Paid Fairly

Tuesday, April 12, 2011

New York, NY – A new Ipsos Public Affairs survey conducted on behalf of Kenexa among over one thousand U.S. working adults found that majority of them believe they are paid fairly (60%), while just over one third feel they are underpaid (37%). Just 2% report that they are overpaid, while additional fractions reported that they were not sure (1%) or preferred not to answer (1%).     


Two in Ten (20%) Canadians Who Own a Mobile Device Use It to Access the Internet

Wednesday, April 06, 2011

Toronto, ON – Two in ten (20%) Canadians who own a mobile device use that device to access the internet, according to newly-released research conducted by Ipsos Reid on behalf of BBC Americas. Further, among those who do access the internet on their mobile device, nearly three in ten (28%) do so on their Blackberry, two in ten (20%) are iPhone users, nearly two in ten (17%) own an iPod touch, 4% are tablet owners (mainly iPad), and three in ten (31%) have some other type of smartphone (LG, Samsung, Nokia, Motorola, HTC, etc.)     


U.S. Employees Six Times More Likely to Love Their Job Than to Hate It

Tuesday, February 15, 2011

New York, NY – When asked if they love, hate or are indifferent toward their job, a majority of U.S. employees reported that they love their job (55%) while just 8% say they hate it, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Over a third (37%) are indifferent.     


Almost Half (45%) of Canadians Don’t Place Health Near the Top of their Priority List

Tuesday, January 18, 2011

Toronto, ON – Two weeks into the new year, many Canadians are likely still continuing with their New Year’s resolutions to lead healthier lifestyles. But almost half (45%) of all Canadians don’t place health near the top of their priority list according to a new poll conducted by Ipsos Reid on behalf of Sun Life Canadian Health Index. The Sun Life Canadian Health Index is unique because it places Canadians in five major health categories based on attitudes towards healthy lifestyles, perceived health and reported behaviours – Overconfident (23% of the Canadian population) Overextended (22%), Health Achievers (22%), Resilient (18%) and Inhibited (16%).     


A Matter of Trust

Tuesday, January 11, 2011

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of PostMedia News has revealed the degree to which Canadians trust people working in a wide range of professions. The data reveals that pharmacists (79%), doctors (75%), airline pilots (75%) and Canadian soldiers (72%) are the most trusted professions, rated as a 5, 6 or 7 on a seven-point scale. At the bottom of the list are car salespeople (8%), national politicians (9%), union leaders (17%), and local municipal politicians (17%).     


Nine in Ten (87%) Canadians Say That When Connected to Nature They Feel Happier

Friday, January 07, 2011

Toronto, ON – Many Canadians are beginning the New Year ready to follow-through on resolutions to live happier, more fulfilling lives. A recent Ipsos Reid poll, conducted on behalf of the Nature Conservancy of Canada has found that feeling happy can be as easy as connecting to nature.     


Almost Half (47%) of Canadians Pretend to Be Overjoyed When Receiving an Unwanted Gift During Holiday Gift Exchanges

Thursday, December 23, 2010

Toronto, ON – They say honesty is the best policy but apparently that does not apply during holiday gift exchanges, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Almost half (47%) of Canadians say they pretend to be overjoyed when receiving an unwanted gift. On the other hand, one in seven (14%) Canadians actually tell the gift giver they did not like the gift they received. Other less common strategies consist of displaying it every time the gift giver is present (5%), buying a similar gift to the giver to show their appreciation (3%) and sending photos of themselves using or wearing the gift (2%). One in three (32%) had other responses.     


Canadians Quick to Make New Year’s Resolutions, But Slow to See Them Through

Tuesday, December 21, 2010

Toronto, ON – With the New Year nearly here, many Canadians (77%) are resolving to change something about themselves , but according to a new Ipsos Reid poll conducted on behalf of Sun Life Financial, only two in ten (22%) Canadians who have made at least one resolution going into 2011 report that they’ve managed to keep all the resolutions that they’ve made in the past. Roughly the same proportion (20%) of Canadians admits that they never keep their resolutions, while the vast majority (58%) says that their success or failure depends on what exactly the resolution is. In total, eight in ten (78%) have failed to keep past resolutions.     


A Car That Keeps Up With Canadians: Top Features Canadians Deem Important While Cruising Include Reasonable Cost, Fuel Efficiency and a Car That’s Great for Canadian Winter

Tuesday, December 14, 2010

Toronto, ON – What do Canadians want while cruisin’ in their car? Just about everything, according to a new Ipsos Reid poll conducted by Ipsos Reid on behalf of GM Canada. Canadians have deemed a wide variety of features as being important to them, from safety to style, from form to function, Canadians want a car that keeps up with their demanding lifestyle in all these respects.     


Faced with Less to Spend Canadians are Loyal to the Deal

Tuesday, December 14, 2010

Vancouver, BC – In a poll taken early in December, Ipsos Loyalty found that this Christmas season may be more trying for retailers in Canada. Canadians not only expect to spend less than last year this Christmas season, but the notion of loyalty to big box department stores is also laid bare.     


Retaining Your Workforce in a Slow Recovery

Tuesday, October 05, 2010

Toronto, ON - According to the most recent Ipsos Reid Build A Better Workplace poll conducted in September of 2010, more than a quarter of employees (27%) stated they were likely to seek a new position during the next six months. Among employees who work for organizations where there has been a wage freeze, this figure jumped to 34%.     


U.S. Employees Widely See Company Culture as Key to Its Success, Impacting Employee Morale and Productivity

Monday, October 04, 2010

New York, NY – Two thirds of working adults (66%) believe that company culture is very or extremely important to the success of their organization, including 29% who find it extremely important according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Attitudes vary across age however, with adults under 35 being more likely than those who are older to find it important (72% vs. 63%). Others who also tend to find it to be more important include college graduates (76%), employees at companies with over 100 employees (72%), and those with a household income of $50,000 or more (69%).     


Financial Service Firms Win on Satisfaction, Lose on Brand Affinity

Thursday, August 12, 2010

New York, NY, and Toronto, ON - Financial services organizations the world over are continuing to receive high satisfaction scores from their customers, but at the same time, they are having continued difficulty creating differentiation and building affinity with their customer base. These findings are based on new data from Ipsos Loyalty’s global loyalty norms database.     


Four in Ten (37%) Canadian Adults Say They Don’t Always Wear a Life Jacket When on a Boat in the Water

Friday, July 16, 2010

Toronto, ON – The hot summer weather means that a lot of Canadians will be heading on to Canada’s oceans, lakes and rivers to cool off. But a new Ipsos Reid poll reveals that many Canadians are not taking seriously their own safety as four in ten (37%) admit that they don’t always wear a life jacket when on a boat in the water.     


Americans Love Their Gaming Consoles As Much As Their Cars

Wednesday, June 30, 2010

New York, NY – A new Ipsos study finds that gamers are as passionate about their gaming consoles as auto buyers are about their cars. In a study of over 3000 Americans, Ipsos Loyalty investigated Americans’ level of satisfaction with ten industries with which they typically interact. “Gaming consoles and cars stood out from the pack,” says Tim Keiningham, global chief strategy officer at Ipsos Loyalty. “It appears that America’s famous love affair with the car is being challenged by a newer technology.”     


Most Albertans Satisfied With Their Lawyers

Thursday, May 20, 2010

Calgary, AB – Most (78%) Albertans appear to be satisfied with the services provided by their lawyer, according to a new Ipsos Reid poll conducted on behalf of the Law Society of Alberta. Just over one half (53%) say they are ‘Very Satisfied’ with the services provided by their lawyer with another quarter (25%) describing themselves as being ‘Somewhat Satisfied’. Just one in ten (6% Somewhat Dissatisfied, 3% Very Dissatisfied) say they were not ‘satisfied’ overall with the service provided by their lawyer.     


Loyalty Matters in America

Thursday, April 29, 2010

New York, NY – Loyalty Day may have been inaugurated on May 1, 1921 as a special day set aside for the reaffirmation of loyalty to the United States and for the recognition of the heritage of American freedom, but the fight for the loyal hearts and minds of its citizens, customers and workers is fought over every hour of every day in the United States.     


Ipsos ‘Corners’ the Market with Newly Appointed Senior Research Expert

Thursday, January 28, 2010

Seattle, WA – Ipsos Loyalty is beefing up its loyalty research brainpower with the addition of Bruce Corner as a Senior Vice President with the company’s U.S. business. Matt McNerney, President with Ipsos Loyalty in the U.S. announced the appointment. Corner brings over two decades of experience in the Loyalty sector, expertise that will be leveraged to develop new tools and analyses, supporting Ipsos’ Global Research Services and client service teams.     


Ethnic and New Canadians Are More Likely to Deal With a Company that Gets Involved with Their Ethnic Community

Monday, August 10, 2009

Toronto, ON – Companies may benefit from contributing to ethnic communities according to an Ipsos Reid poll. This study was conducted on the Multicultural Connection Panel and finds that six-in-ten ethnic and new Canadians agree that they are more likely to deal with a company that gets involved with their ethnic community (61% with 19% strongly agree and 42% somewhat agree). Only one-in-ten disagree (9% with 3% strongly disagree and 6% somewhat disagree), while three-in-ten are on the fence, neither agreeing nor disagreeing (30%). In particular, Canadians of Chinese backgrounds are more likely to agree with this statement than Canadians from South Asian backgrounds (66% versus 53%).     


Survey First to Quantify Global Customer Complaints

Wednesday, August 05, 2009

Toronto, Canada — A new global poll issued today by Ipsos Reid for Complaints Are Us Inc. indicates that four in ten (38%) people surveyed in 23 nations have complained about a product or service in the past year.     


Canadian Workforce Growing Increasingly Disloyal Toward Employer

Tuesday, July 14, 2009

Toronto, ON - A new study from Ipsos Reid is confirming what many human resources professionals had already feared or believed: Canadian employees are becoming less loyal to their employers. According to recent findings from Ipsos Reid’s Build a Better Workplace syndicated study, 22% of Canadian employees are expressing decreased loyalty to their employer.     


One Quarter (24%) Of Canadian Workforce Concerned About Holding On To Their Jobs

Monday, February 09, 2009

Toronto, ON - Does the current economic crisis have Canadian employees worried about their jobs? The short answer is yes! According to Ipsos Reid’s Better Workplace Syndicated Study on employee relationship management, 24% of Canadians said they were very much concerned or somewhat concerned when asked “how concerned are you that you may lose your job or be laid off during 2009 because of the recent market melt-down?”     


Paper “A Longitudinal Examination Of Net Promoter And Firm Revenue Growth” Awarded The 2007 Marketing Science Institute/H. Paul Root Award

Thursday, December 20, 2007

New York, NY — Earlier in the year, Timothy Keiningham, Senior Vice President & Head of Consulting for Ipsos Loyalty (USA), Bruce Cooil of Vanderbilt Owen Graduate School of Management (USA), Tor Wallin Andreassen of the Norwegian School of Management (Norway), and Lerzan Aksoy of Koç University (Turkey), co-authored a paper that challenged the fundamentals of the loyalty metric Net Promoter. The paper – “A Longitudinal Examination of Net Promoter and Firm Revenue Growth” – appeared in the July 2007 (Vol. 71, No. 3) issue of the American Marketing Association’s Journal of Marketing.     


Service, Service, Service! The Overarching Message Of You Can’t Win a Fight with Your Client

Monday, December 03, 2007

New York, NY – Rule 6 says to know your client’s objectives. Rule 11 is to deliver on your promise. Which is made a lot easier when you stick to Rule 20 and communicate. Because in the end it all comes down to Rule 26: You can’t win a fight with your client!     


Up To 25 Million Americans Went Without Legal Counsel Over The Last Two Years Because They Didn’t Know How To Choose The Right Lawyer

Tuesday, June 05, 2007

Seattle, WA – Almost 25 Million adult Americans were in a situation within the last two years where they looked and considered hiring an attorney but did not because they didn’t know how to choose the right lawyer the results of a new survey indicated today.     


Appointment Of Global CEO For Ipsos Loyalty

Thursday, May 31, 2007

Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.     


Food and Beverage Industry's Sterling Reputation Could Be Tarnished By Health and Obesity Issues

Tuesday, May 29, 2007

New York, NY— The food and beverage industry’s generally positive image among the American public is under threat. According to the latest edition of I-Rep, Ipsos’ biannual survey on perceptions of leading industries and large companies among American adults, goodwill towards the sector has declined in recent months.     


Good Customer Service Best Way To Show Customer Appreciation

Thursday, May 10, 2007

Calgary, AB – A new Ipsos Reid survey conducted on behalf of TD Canada Trust and TD Waterhouse finds that three-quarters (74%) of Canadian consumers want “good customer service” as the best way for companies to express appreciation for their business. This preference far outranks any other form of thanks, including a gift (13%) or a donation on their behalf to a charity (7%).     


Paper By Ipsos Researcher Cited As One Of The Most Influential Papers In Last 25 Years

Friday, April 13, 2007

New York, NY– A paper co-authored by a senior Ipsos researcher has been recognized as one of the articles that “has most affected the practice of marketing science” in the last quarter century. The INFORMS Society for Marketing Science recently named the article by Timothy L. Keiningham to its list of Top 20 marketing science papers written in the past 25 years.     


Ipsos Researchers Win Awards For Articles

Tuesday, February 06, 2007

New York, NYManaging Service Quality (MSQ) journal has just announced that two of its biggest awards, Outstanding Paper and Highly Commended Paper, have been awarded to articles co-authored by Ipsos researchers. The articles were deemed to have made significant contributions to theory and best practices in the services industry.     


Adding Emotion To The Loyalty Mix

Monday, January 29, 2007

Paris/New York - In the latest issue of its global magazine Ipsos Ideas, Ipsos customer and employee loyalty experts discuss how brand-centric and customer-centric marketers are combining their strengths to drive sales.     


Ipsos Book That Debunks Myths About Customer Loyalty Selected Among Top Business Books Of The Year

Tuesday, July 18, 2006

New York, NYLoyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work by Ipsos researchers has been chosen as one of the best business books of the year by Soundview Executive Book Summaries. The company, which publishes book reviews to a subscriber list of about 50,000, selects only 30 business books from about 1,500 its editors receive each year.     


Leader in Customer Satisfaction and Loyalty Research Joins Ipsos

Monday, June 12, 2006

Parsippany, NJ — Ipsos Loyalty, a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management and a member of the Ipsos Group, welcomes Curt Carlson as Senior Vice President of Ipsos Loyalty in the U.S.     


“The Brand-Customer Connection” Selected Among Top 50 Management Articles In 2005

Thursday, March 09, 2006

New York, NY – A paper co-authored last year by two Ipsos researchers examining the benefits of uniting brand and customer relationship management was cited as one of the Top 50 articles by Emerald Management Reviews of Emerald Group Publishing, Ltd., the leading international publisher of academic and professional literature in the fields of management and library and information services.     


New Book By Ipsos Business Strategists Debunks Myths That Compromise Customer Loyalty And Cost Companies Billions

Friday, September 16, 2005

New York, NY – In the just released book, Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, some of Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The Ipsos authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability.     


Loyalty: Myths And Realities About Desire

Wednesday, July 27, 2005

Paris, France — Ipsos explores the evolution of customer satisfaction and retention models, and the misperceptions that have accumulated along the way, in the latest issue of Ipsos Ideas, entitled “Loyalty: Myths and Realities about Desire.”