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Only Half (52%) of Canadians with a Stepmom Are Likely to Celebrate Her This Mother’s Day

Thursday, April 27, 2017

Toronto, ON – As families across Canada prepare to celebrate Mother’s Day on May 14, a new Ipsos survey commissioned by The Social Stepmom reveals that Canadians with a stepmother may be less inclined to join in. Only half (52%) of Canadians with a stepmom say they’re likely (24% very / 27% somewhat) to celebrate her on Mother’s Day, leaving nearly half (48%) who are not likely to celebrate their stepmom (25% not at all/23% not very). By contrast, the overwhelming majority of Canadians whose biological mother is still living – nearly nine in ten (85%) – say they’re likely to celebrate their mom on Mother’s Day (62% very / 23% somewhat).     


Recruiters and Hiring Managers Rank “Willingness to Learn” As Most Desirable Attribute When Hiring Young Adults

Wednesday, April 05, 2017

Toronto, ON – As young adults across the country gear up to find their ideal summer job, a new Ipsos survey of recruiting and hiring managers in Canada, conducted on behalf of McDonald’s, has found that willingness to learn (46%) ranks as the most desirable skill that hiring managers are looking for in young adults, followed by teamwork (39%), communication (36%), problem-solving (35%), and interpersonal abilities (23%).     


Nearly Eight in Ten Rideshare Users Say That They Are Likely to Recommend Lyft to Friends or Colleagues

Tuesday, March 21, 2017

New York, NY – Lyft values feedback above all else. That includes feedback from drivers and passengers on both the in-car and app experience, as well as how the brand resonates with people across the country. To continue to understand the Lyft brand (consumer perception, riding behavior, etc.) and the ride-sharing industry at-large, Lyft partnered with Ipsos to survey rideshare users. Here are the findings:     


Three in Ten (27%) Ontarians Fail Quiz on Auto Insurance Fraud

Wednesday, March 01, 2017

Toronto, ON – While seven in ten Ontarians (70%) agree (24% strongly/46% somewhat) they are confident in their ability to recognize auto insurance fraud when it happens, nearly three in ten (27%) get a failing grade when their knowledge of it is put to the test, according to a new Ipsos poll conducted on behalf of the Financial Services Commission of Ontario (FSCO).     


Airlines for America: Air Travelers in America 2017

Tuesday, February 28, 2017

Washington, DC- Customer satisfaction with air travel is up in 2016, according to the latest Status of Air Travel in the U.S. Report     


Optimism Now Resides with Emerging Market Youth

Thursday, February 23, 2017

Washington, DC - Citi Foundation commissioned an Ipsos survey to examine the economic prospects and pursuits of young people in 45 cities from 32 countries around the world. The following findings are based on the voices of the nearly 7,000 young people surveyed. This survey highlights the differences between the developed and the developing world.     


Reuters/Ipsos Data: Concussions

Monday, February 06, 2017

Washington, DC- After last night's big football game, Ipsos explored how comfortable people are with letting kids play such a dangerous sport. The key findings are below.     


Six in Ten Gen Xers Would Sign a Contract Guaranteeing They Live to See Their 100th Birthday

Tuesday, January 31, 2017

New York, NY – Six in ten (60%) adults ages 36 to 51 (‘Gen Xers’) say that if they could sign a contract today guaranteeing that they live to see their 100th birthday, they would – including one in ten (11%) who say that they would sign regardless of their physical or mental condition. According to the recent online study conducted by Ipsos on behalf of MDVIP, another three in ten (31%) who would sign this contract say that they would only do so if they were guaranteed to be in good mental/ brain health, while roughly one in ten would only sign if they were either guaranteed to be in good physical health (10%) or able to sign with their spouse (8%). The other 40% of Gen Xers say that they would not sign such a contract, including 27% who would want nature to take its course and another one in ten (13%) who say that they are simply not interested in living to 100.     


One in Three Canadians (33%) Say Improving Personal Fitness and Nutrition is Top New Year’s Resolution

Monday, January 09, 2017

Toronto, ON – As Canadians prepare to ring in the New Year, many are aiming to make improvements to their personal health and wellness, according to a new Ipsos survey conducted on behalf of GoodLife Fitness. Presented with seven potential New Year’s resolutions, one in three Canadians (33%) say they would choose improving their personal fitness and nutrition as their top pick, which could mean investing more time exercising, losing weight or increasing muscle tone.     


Three in Ten (27%) Canadians, led by Albertans (46%), Describe 2016 as an Annus Horribilis

Tuesday, December 27, 2016

Toronto, ON – Three in ten (27%) Canadians say that all things considered, ‘2016 was a horrible year, worse than most’, according to a new Ipsos poll conducted on behalf of Global News. While two in three (64%) believe that ‘2016 was no better or worse than other years’, describing it as average, one in ten (9%) believe that 2016 ‘was a great year, better than most’.
Canadians are not feeling the pain of 2016 evenly. In fact, nearly half (46%) of Albertans describe 2016 as an annus horribilis, making them considerably more likely than those in Saskatchewan and Manitoba (31%), Ontario (27%), British Columbia (24%), Atlantic Canada (22%) or Quebec (19%) to say so. Those aged 18-34 are more likely (32%) than those aged 35-54 (26%), or 55+ (23%) to say that 2016 was a horrible year.     


Majority (53%) of Canadians Now Believe Canada Should End Formal Ties to the British Monarchy when Queen Elizabeth II’s Reign Ends, Up 10 Points

Monday, December 26, 2016

Toronto, ON – With memories of the pomp and circumstance of the Queen’s 90th birthday celebration and a recent visit by the Duke and Duchess of Cambridge and their children beginning to fade, a majority (53%) of Canadians now ‘agree’ (23% strongly/29% somewhat) that ‘when Queen Elizabeth’s reign ends, Canada should end its formal ties to the British monarchy’, according to a new Ipsos poll conducted for Global News.     


Canadian Christmas Traditions Evolve as Fewer Give Gifts, Have a Tree, Hang Stockings or Eat Turkey

Saturday, December 24, 2016

Toronto, ON – Christmas traditions in Canada continue to evolve, and according to a new Ipsos poll conducted on behalf of Global News fewer Canadians are observing what might be considered the more traditional Christmas traditions of exchanging gifts, having a Christmas tree, eating turkey or hanging stockings, particularly when the data is compared against results from 2010.     


Canadians Place Vladimir Putin (83%) ahead of Donald Trump (80%) atop Santa’s Naughty List

Saturday, December 24, 2016

Toronto, ON – Canadians say that Vladimir Putin (83%) should be atop Santa’s “naughty” list, even beating out U.S. President-Elect Donald Trump (80%) for the naughtiest person on Santa’s list, according to a new Ipsos poll conducted for Global News. Other candidates (among the 22 tested) to have received a majority of naughty votes include Justin Bieber (77%), the premiers of Canada’s provinces (63%), Hillary Clinton (55%), Interim Conservative Party Leader Rona Ambrose (54%), Drake (52%) and NDP Leader Tom Mulcair (50%).     


Most (80%) Canadians Believe Impaired Driving by Alcohol or Marijuana Should Be Treated Equally under the Law

Friday, December 23, 2016

Toronto, ON – Most (80%) Canadians ‘agree’ (60% strongly/20% somewhat) that ‘driving while impaired by alcohol or by marijuana should be treated equally under the law’, according to a new Ipsos poll conducted on behalf of Global News. But the data reveals that Canadians aren’t entirely confident that there are appropriate rules and procedures in place to detect drivers who are impaired by marijuana, and many take a more relaxed attitude towards driving while high on marijuana than driving while drunk.     


A Quarter of Salaried Workers Will Roll Over What's Left of Their Vacation Days

Friday, December 23, 2016

Washington, DC -Ipsos found in the latest survey about vacation day, a majority of salaried employees had used all of their allotted vacation in time for 2016. More key findings can be found below.     


One in Four (24%) Canadians Admits to Having Driven while Legally Considered to be Impaired by Alcohol

Thursday, December 22, 2016

Toronto, ON – One in four (24%) Canadians admits to having driven a vehicle when they could have been considered legally impaired by alcohol, according to a new Ipsos poll conducted on behalf of Global News.  Men (32%) are much more likely than women (17%) to say that this is the case. Interestingly those aged 55 and over (29%) and those aged 35-54 (26%) are more likely than those aged 18-34 (15%) to say they’ve driven while legally considered to be impaired by alcohol.     


Nearly One in Three (29%) Canadians Are Distracted at Work Due Issues Related to Financial Health