Wednesday, March 10, 2010
Toronto, ON – Four in ten (42%) Canadian families with children under the age of 13 may not be taking full advantage of the tax savings available to them, according to a new Ipsos Reid poll conducted on behalf of RBC. More specifically, one quarter (25%) say they aren’t taking full advantage of these savings, while an additional 17% admit they’re unaware of the tax savings available to them as a parent. Six in ten (58%), though, say they are taking advantage of these savings, including, for example, the Child Amount Tax Credit, the Child Fitness Tax Credit, childcare expenses, etc.
Friday, March 05, 2010
New York, NY— A new Reuters News poll conducted by Ipsos and released today just prior to the 82nd Annual Academy Awards where the legendary “Oscar’s” will be handed out indicates that 42% of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree with the statement that "movies and films are my escape from the real world—I watch as many as I can as often as I can.” In the alternate, the survey of over 24,000 adults—1000+ respondents per country—shows that 58% disagree with the statement.
Tuesday, March 02, 2010
Vancouver, BC – Based on the results of a 4-part series of Ipsos Reid online polls conducted throughout the 2010 Olympic Winter Games, British Columbians appear to have gone from having initial cautious expectations about the Games to the event winning over the hearts and minds of the residents in the host province. With a world record-breaking gold medal count which was clinched with the gold medal win at the much anticipated Canada vs. US men’s hockey game, it is no wonder that British Columbians are feeling overwhelmingly positive about the outcome of the Games.
Wednesday, February 24, 2010
Vancouver, BC – With the 2010 Olympic Winter Games entering the home stretch, Canada’s medal count is lower than expected and the organizers have had several legitimate set-backs. However, results from the most recent Ipsos Reid poll shows that a majority of British Columbians remain enthusiastic and are actively taking part in the Olympic festivities.
Wednesday, February 24, 2010
New York, NY – Nearly all working adults (95%) have people that they would consider friends at work, even if it’s just in a professional capacity, and many see a variety of benefits of these relationships, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Majorities report that having friends at work makes their job more enjoyable (67%) and more satisfying (55%).
Wednesday, February 24, 2010
Toronto, ON – In order to control their food bill, eight in ten (80%) Canadians are cooking at home more often, according to a new Ipsos Reid poll conducted on behalf of the Dietitians of Canada. Likely in order to save money due to the struggling economy over the past year, many Canadians are also checking weekly flyers for sales or using coupons (76%), going without more costly food (49%), buying in bulk (44%), buying from the farmer’s market (27%), and growing their own garden (24%). Just 4% of Canadians aren’t employing any of these cost-cutting tactics. Nine in ten (87%) ‘agree’ (50% strongly/37% somewhat) that they sometimes don’t buy certain food because it costs too much.
Tuesday, February 23, 2010
Toronto, ON – The Vancouver Olympics are shaping up to be a defining moment in Canada’s national history, according to a new Ipsos Reid poll conducted on behalf of the Historica-Dominion Institute.
Thursday, February 18, 2010
Toronto, ON – Just one in ten (8%) young Canadian professionals (aged 18 to 30 who are currently attending or have completed college or university) feel they are “great” at tax planning, according to a new Ipsos Reid poll conducted on behalf of RBC. While six in ten (60%) say their skill at tax planning is “fair”, one in three admit their tax-planning skills are “poor” (25%) or even “terrible” (7%).
Tuesday, February 16, 2010
Vancouver, BC – The first ‘gold medal’ of the Vancouver Olympics apparently goes to the creative team behind last Friday’s 2010 Opening Ceremony. An Ipsos Reid poll found an overwhelming 89% of British Columbians who said they watched the ceremonies gave the event a positive rating. The Opening Ceremony for the 2010 Olympic Winter Games was an event that followed day-long activity through the streets of Vancouver as large crowds – both supporters and protestors – followed the Olympic flame in the torch relay before its arrival at BC Place Stadium.
Thursday, February 11, 2010
Vancouver, BC – With the final hours ticking down to the Opening Ceremony, a new Ipsos Reid poll reveals a majority (60%) of British Columbians expect Canada to get more medals at the 2010 Olympic Winter Games than at the 2006 Games in Turin. Another third (36%) expect Canada to get about the same number of medals and only 4% expect Canada to get fewer medals.
Thursday, February 11, 2010
Toronto, ON – Canadians appear to be using pillow talk to get down to business, according to a new Ipsos Reid poll conducted on behalf of Pfizer. While most (82%) Canadians ‘agree’ (34% strongly/48% somewhat) that ‘pillow talk is very important when it comes to building and maintaining intimacy in a relationship’, in many cases it is not sex or intimacy that is being discussed once the head hits the pillow.
Monday, February 08, 2010
Toronto, Canada— A new Reuters News poll conducted by Ipsos and released today indicates that if given a choice, one in five (21%) adults surveyed in 23 countries (representing 75% of the worlds GDP) would rather spend the day with a pet than with their spouse or partner. Alternatively, 79% indicate of adults surveyed disagreed -- choosing to spend the day with their spouse or partner instead of a pet.
Wednesday, February 03, 2010
New York, NY – Looking ahead to tax season, 87% of U.S. adults plan to file 2009 income tax returns, and majorities of them intend to enlist professional help, either from a tax preparer (33%) or from a CPA (24%), according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block. An additional 15% will solicit the help of a family or member or friend. Only one quarter plan to do it themselves, either online (13%) or using computer software (11%).
Wednesday, February 03, 2010
New York, NY – With Valentine’s Day fast approaching, cupid may be preparing a sleeping potion for his arrows this year as most (87%) Americans in a relationship think that getting a quality night’s sleep helps their relationship. In fact, more lovers say that good sleep (45%) is more important than good sex (40%) – but women (53%) are much more likely than men (38%) to say that good sleep is more important, and men (48%) are more likely than women (32%) to say that good sex is more important.
Tuesday, February 02, 2010
New York, NY – A new poll conducted by Ipsos Public Affairs on behalf of Coke Zero shows that 75% of 530 college basketball fans aged 18-24 surveyed say that, in light of the various enhancements to the college basketball fan experience in the last decade, there could be even more advancements in the future.
Monday, January 25, 2010
Calgary, AB – For 15 years, Ipsos Reid has been covering the Canadian Internet user and in that time, one thing is very clear – the country has embraced the online world. 2010 marks the 15-year anniversary of the Ipsos Canadian Inter@ctive Reid Report, an ongoing study that monitors Canadian Internet behaviours and attitudes on a monthly basis.
Monday, January 18, 2010
Toronto, ON – Two thirds (63%) of boomers (aged 50 to 64) in the workplace say they’d rather ease into retirement by working reduced hours or stay on with their current employer past a traditional stop date at age 65 rather than call it quits, according to a new Ipsos Reid poll conducted on behalf of Life’s Next Steps.
Monday, January 18, 2010
Toronto, ON – Nearly all Canadians (90%) believe they’ll have enough income in retirement to cover their necessities, but just one quarter (25%) of Canadians believe they’ll have enough money to fulfill their dreams, according to the 20th annual Ipsos Reid RBC RRSP poll.
Friday, January 08, 2010
Calgary, AB – A majority (56%) of Canadians expect that Canada’s women’s hockey team will win gold at the upcoming Vancouver Olympics. Similarly, half of (49%) online Canadians believe that the men’s team will also win gold. Men are significantly more likely than women to believe that Canada’s men team will win gold (55% compared to 43%). Men are also more likely to believe that Canada’s women’s team will win gold (59% compared to 53%).
Thursday, January 07, 2010
Toronto, ON – Many working boomers in Canada appear to be caught in a game of musical chairs in the workplace, and once the music stops they might not be happy with the chair they’re sitting in, according to a new Ipsos Reid poll of working Canadian boomers aged 50 to 64 and their employers, conducted on behalf of Life’s Next Steps. The survey revealed a gulf in expectations between working boomers and their employers when it comes to talking about and planning for retirement.
Wednesday, January 06, 2010
Vancouver, BC – A new Ipsos Reid online poll conducted on behalf of Fitness Town Canada reveals that British Columbia and Alberta residents haven’t done a good job at keeping up with their fitness and healthy lifestyle resolutions from last New Year’s. Only one-third (33%) of those who made a fitness or healthy lifestyle resolution say they are still sticking to it, with British Columbians (37% sticking to it) doing a little better than Albertans (27 sticking to it). One-quarter (24%) of those making a resolution kept it for a month or less. Another quarter (26%) kept their resolution for two to three months, and 16% kept at it for four to eleven months.
Monday, January 04, 2010
Toronto, ON – The RBC Canadian Consumer Outlook index has been given a shot in the arm over the last month rising from its baseline of 100 points to 108 points, in part driven by consumers being less reluctant to delay their major purchases and a significant drop in job anxiety. The RBC CCO is a monthly national survey of consumers' attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.
Thursday, December 31, 2009
Toronto, ON – 2009 was not a year that was short on news, and wide variety of news at that: the economy, politics, pop culture, health, war, climate change, and sundry other topics. Through an Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television, Canadians have weighed in and have chosen the top news stories of the year from among seventeen possible options.
Wednesday, December 30, 2009
Toronto, ON – Reflecting back on 2009, Canadians have chosen the three individuals they consider to be the biggest newsmakers of 2009. Respondents to the Ipsos Reid poll conducted exclusively for Canwest News Service and Global National were given the option of seventeen potential top newsmakers, ranging from Susan Boyle to Prime Minister Harper to Lady Ga Ga, but the results of the top-newsmakers poll revealed a clear winner.
Sunday, December 27, 2009
Toronto, ON – In the wake of admissions of infidelity by the world’s number-one golfer and billionaire Tiger Woods, a massive amount of attention has been paid towards Woods’ private life, his fall from grace and the sponsors who are now dropping him from their celebrity-endorsement contracts.
Saturday, December 26, 2009
Toronto, ON – In an effort to avoid the headaches often associated with boxing-day shopping, among the three quarters (73%) of Canadians who haven’t ruled out shopping on boxing day this year, four in ten (41%) will purchase something online (up from 34% last year) according to a new Ipsos Reid poll conducted on behalf of PayPal. Among those that will, 5% will make all of their purchase online, while 42% will make some online, and 52% hardly any, perhaps just making one or two purchases.
Friday, December 18, 2009
Toronto, ON – Despite the inclination to continue taking trips, the vast majority don’t believe this can be done for less than $100 per person, per day according to a new Ipsos Reid poll conducted on behalf of Trip Harbour. When asked how much they thought it would cost to vacation at a resort hotel in North America, six in ten (64%) thought it would amount to more than $100 per person, per day. Seven in ten (69%) thought a cruise vacation in the Caribbean would run a tab of more than $100 per day, while over eight in ten (84%) thought a cruise in Europe would cost more than $100 per day.
Friday, December 18, 2009
Toronto, ON – The economy has taken its toll on many families this year to the extent that Christmas will be different for most, according to a new Ipsos Reid poll commissioned by World Vision Canada. Six in ten (58%) Canadians say that changes in the economy have caused them to re-evaluate this year’s Christmas spending or traditions.
Thursday, December 17, 2009
Toronto, ON – As the New Year quickly approaches, many Canadians will engage in the tradition of making a new-year’s resolution after the clock strokes midnight. It appears that weight loss is a resolution that a majority of women aged 25 to 49 have made in the past, as a new Ipsos Reid poll conducted on behalf of Kellogg reveals that nearly six in ten (56%) women have made a new-year’s resolution to manage their weight.
Monday, December 14, 2009
Calgary, AB – A new study on Online Charitable Giving by Ipsos Reid has found that over two-thirds (68%) of online Canadians have sponsored someone in a fundraising event in the past year. Other popular forms of donation include adding a donation to a bill at a store (60%), buying a product from a retail store with a portion going to charity (58%), and buying a lottery ticket with a portion going to a charity (57%). Generally, women are more likely to donate through most methods than men. Interestingly, online Canadians from lower income households are significantly more likely to have donated by buying products from a charity and by giving to street interceptors. In contrast, higher income households are significantly more likely to sponsor someone in a fundraising event and attend a benefit dinner or event. Buying lottery tickets with a portion going to a charity also increases with household income.
Wednesday, December 09, 2009
Toronto, ON – With Christmas just around the corner, Santa and his Elves are no doubt working hard to ensure that everybody on the “nice” list receives exactly what they want this year. But Santa ought to put some careful thought into what he’s going to put under the tree, with a new Ipsos Reid poll conducted on behalf of Waste Management revealing that one half (48%) of Canadians have actually re-gifted an unwanted present.
Women (60%) are considerably more likely than men (36%) to admit to having re-gifted a present they received, as are Albertans (63%) and British Columbians (62%) when compared to those living in Saskatchewan and Manitoba (51%), Ontario (47%), Quebec (40%) and Atlantic Canada (39%).
Tuesday, December 08, 2009
Toronto, ON – Many Canadians have apparently become so attached to a few indulgences in life that they wouldn’t give them up – even to add five healthy years to their lifespan – according to a new Ipsos Reid poll conducted on behalf of RBC Insurance. A majority (55%) of men and women wouldn’t give up watching television even if it would add five healthy years to their lives, while others wouldn’t give up red meat (45%), chocolate (40%), or alcohol (34%). Still, three quarters (76%) ‘agree’ (22% strongly/54% somewhat) that they ‘maintain healthy eating habits most of the time’.
Wednesday, December 02, 2009
Bellevue, WA – In a snapshot poll taken in the three days leading up to the American Thanksgiving break, Ipsos Marketing’s travel and tourism division found that Thanksgiving travelers have not deviated much from their usual travel plans, except that some traveled smarter.
Wednesday, December 02, 2009
New York, NY – Playing Santa is not for the well rested, according to a new Ipsos Public Affairs conducted on behalf of sleepbetter.org, as one half (49%) of Americans who celebrate Christmas get six hours or less of sleep the night before gifts are exchanged. In fact, 14% receive 5 hours or less sleep the night before the Christmas gift-exchange. The envy of the drowsy, 45% receive 7 to 8 hours of sleep, while 5% get more than 8 hours of sleep.
Monday, November 30, 2009
Toronto, ON – In celebration of the 100th anniversary of the Montreal Canadiens hockey franchise, a new Ipsos Reid poll conducted on behalf of the Historica-Dominion Institute has revealed that one half (47%) of Canadians ‘agree’ (17% strongly/30% somewhat) that the ‘Montreal Canadiens are the greatest hockey team in history’. In comparison, less than half as many Canadians, just two in ten (20%), ‘agree’ (3% strongly/16% somewhat) that ‘the Toronto Maple Leafs are the greatest hockey team in history’.
Wednesday, November 25, 2009
New York, NY – Americans across the country are preparing to embrace the iconic symbols of Thanksgiving this coming weekend – turkey, stuffing, family, football and shopping. But according to a new Ipsos Public Affairs poll conducted on behalf of sleepbetter.org, the festivities appear to be tiring for many, as six in ten (56%) say that when gathered with friends and family for Thanksgiving, it is typical for someone to nod off. In fact, three in ten (28%) admit that they typically take a nap on Thanksgiving day, with 8% slumbering for over an hour.
Wednesday, November 25, 2009
Toronto, ON – Canada is well-known around the world for its vast arctic, often characterized as “the True North Strong and Free”, but a new poll conducted by Ipsos Reid on behalf of the Inuit Tapiriit Kanatami suggests that various aspects about Canada’s arctic are not well-known among Canadians themselves.
Tuesday, November 24, 2009
Toronto, ON – Many online Canadians are taking advantage of the official start of the American holiday-shopping season from the comfort of their own home, according to a new Ipsos Reid poll conducted on behalf of Visa. Six in ten (57%) Canadians have shopped online at a Canadian or American website in the last year, with one half (48%) shopping from a Canadian retailer and three in ten (29%) having made a purchase from an American website.
Tuesday, November 17, 2009
Vancouver, BC – An Ipsos Reid telephone poll commissioned by the BC Institute of Technology’s Living Laboratory reveals Canadian Boomers aged 45-60 are dealing with a number of important issues when it comes to their aging parents.
Thursday, November 12, 2009
Toronto, ON – One half (51%) of Canadians aged 45 or older have donated less money to charity as a result of the economic downturn, according to a new Ipsos Reid poll conducted on behalf of BMO Financial Group. The survey of Canadians aged 45 and older who have assets of at least $50K and who have donated charity in the past 12 months assessed attitudes towards charitable giving and philanthropy.
Tuesday, November 10, 2009
Toronto, ON – As Canadians brace for the hustle and bustle of the quickly-approaching holiday season, a new Ipsos Reid poll conducted on behalf of PayPal has revealed that a majority (54%) of Canadians ‘agree’ (19% strongly/35% somewhat) that ‘compared to last year, receiving a gift of cash is more welcome’, likely a function of tough economic times. Conversely, nearly one half (46%) ‘disagrees’ (15% strongly/32% somewhat) that they’d be more accepting of receiving cash this year as a gift.
Thursday, November 05, 2009
Bellevue, WA – New study results by research industry giant Ipsos helps clients identify trends into the attitudes and behaviors of the leisure and business traveler.
Wednesday, November 04, 2009
Toronto, ON – When it comes to gather around the tree this holiday season, most Canadians prefer to give (87%) gifts than to receive them (13%), according to a new Ipsos Reid poll conducted on behalf of World Vision Canada. And while six in ten (58%) say the recent changes in the economy have caused them to re-evaluate this year’s Christmas spending or traditions, the majority of Canadians continue to hold charitable gifts in high regard.
Tuesday, November 03, 2009
New York, NY – Thinking about qualities that are most important when choosing what car to buy, price (33%) and reliability (29%) rise to the top among women, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. Nearly one in five (19%) say that fuel efficiency would be the number one factor, while roughly one in ten say it would be safety features (9%) or space and seating capacity (8%). Just 1% rank convenience options such as a navigation system or DVD player as being the most important factor when shopping for a car.
Monday, October 26, 2009
Toronto, ON – Six in ten (64%) Canadians plan on taking a vacation (defined here as 3 days or more and further than 100km away from home) in the next twelve months, according to a new Ipsos Reid poll conducted on behalf of Triparbour.ca. The proportion of Canadians who say they’ll vacation in the next twelve months is down 5 points since the beginning of this year.
Wednesday, October 21, 2009
Toronto, ON –Among the two thirds (67%) of homeowners who intend to renovate over the next two years, a majority (61%) will make use of the tax credit, according to a new Ipsos Reid poll conducted on behalf RBC. It appears that the home-renovation tax credit has had its intended effect, with one half (47%) of those utilizing the credit claiming that they completed or will complete more renovations than they otherwise might have done without the credit.
Monday, October 19, 2009
Toronto, ON – A majority of Canadians may not be getting enough milk and alternatives, vegetables and fruit in their diet, according to a new Ipsos Reid poll conducted on behalf of the Dairy Farmers of Canada, in partnership with Dietitians of Canada. But the deficiency is not related solely to those foods and extends to all four food groups.
Wednesday, October 14, 2009
New York, NY – Purchasing a new car can often be triggered by major life events, particularly changes in employment, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. Over half of women say that a change in their career – either taking a new job (37%) or retiring (23%) – would be most likely to motivate them to purchase a car.
Tuesday, October 06, 2009
Toronto, ON – Four in ten (37%) Canadians believe they are not getting enough fibre, according to a new Ipsos Reid poll conducted on behalf of Kellogg. In fact, when asked approximately how many grams of fibre they consume each day, only 16% indicated that they consume at least 25g a day – an equivalent to the Recommended Daily Intake. Six in ten (60%) didn’t know how many grams of fibre they consume on a daily basis.
Friday, October 02, 2009
Toronto, ON – The second annual study of ‘Green’ Financial Services in Canada found that despite a decline in focus away from issues such as the environment, healthcare and education and sustained focus on the economy, Canadians are adopting more ‘Green’ financial services. These services include: ‘Green’ Auto Loans (preferential rates for the purchase of an energy-efficient vehicle), ‘Green’ Savings accounts (accounts earmarked for investing in energy-efficient companies), ‘Green’ Auto insurance (reduced rates for customers driving energy-efficient vehicles) and more. The results are taken from Ipsos-Reid’s ‘Green’ Financial Products and Services, which interviewed 2,209 Canadian adults in a comprehensive survey of the Canadian financial services market.
Thursday, October 01, 2009
Toronto, ON – Most (83%) Canadians ‘agree’ (39% strongly/45% somewhat) that ‘food and beverage manufacturers need to be more transparent in the nutritional content of their products’, according to an Ipsos Reid poll conducted on behalf of Coca-Cola Canada. Just two in ten (17%) ‘disagree’ (3% strongly/13% somewhat).
Tuesday, September 29, 2009
Calgary, AB – Americans like football, MySpace, and text messaging. Canadians like hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet. These are some of the findings from an Ipsos study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers.
Monday, September 28, 2009
New York, NY – Thinking about the last time they bought a car, respondents tend to say that what was most missing from the experience was a quick and effortless transaction (25%), according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. Others feel that the car buying process was lacking in terms of a fair trade-in value (19%); a trustworthy salesperson (15%); low, fair pricing (13%); and reasonable finance rates (13%). Just 2% report that respect was most missing from their experience buying a car.
Thursday, September 24, 2009
Calgary, AB – When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border. According to the latest study from Ipsos, there are marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.
Tuesday, September 22, 2009
Toronto, ON – With Ontario’s new hand-held cellphone driving ban soon coming into effect, an Ipsos Reid poll conducted on behalf of RBC has revealed that most (92%) drivers in Ontario ‘support’ (71% strongly/21% somewhat) the new law, but support varies greatly based on age: while most (83%) drivers aged 55+ and 35-54 (72%) ‘strongly support’ the new law, only 57% of drivers aged 18-34 ‘strongly support’ it.
Thursday, September 17, 2009
Toronto, ON – Canadian women are being forced to compromise in their undergarment selection, according to a new Ipsos Reid poll conducted on behalf of Always. Seven in ten (69%) women aged 15 to 50 ‘agree’ that their monthly menstrual cycle influences their undergarment selection, and four in ten (37%) confess that their clothing choice is impacted by having to wear a panty liner.
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Friday, September 11, 2009
For more information on this news release, please see above or contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
john.wright@ipsos.com
Tuesday, August 11, 2009
New York, NY — Dog owners today tend to stick to the basics, opting to treat their dogs with simple pleasures than they are to do so with gourmet food or expensive services, according to a new survey of dog owners nationwide aged 25 and older conducted by Ipsos Public Affairs on behalf of ALPO. Of the various special things that owners do for their dog, the most common is feeding them treats (79%). Majorities also give their dog belly rubs (73%), take them for a walk (69%), and play fetch (50%). Many owners also give their dog special treatment by letting them sleep in bed with them (45%) and feeding them a meaty meal (33%).
Monday, August 10, 2009
New York, NY — The federal budget is not the only thing in the midst of a deficit, with a new Ipsos Public Affairs poll sponsored by Access America finding that many in the United States are in the throes of a “vacation deficit.” The survey indicates that while two in three (67%) believe taking an annual vacation is important’ (40% very/27% somewhat), among those that do, nearly one in four (23%) suggest they’re not confident they’ll get one this year.
Friday, August 07, 2009
Washington, DC — Despite the increasing prevalence of obesity, Americans are less likely to describe themselves as overweight now than they were five years ago, according to a new poll conducted by Ipsos Public Affairs. Today, 30% of U.S. adults aged 18 and older view themselves as overweight, down from 36% in 2004, suggesting that Americans’ perception of what constitutes a healthy weight is changing.
Tuesday, August 04, 2009
New York, NY — Nearly all U.S. dog owners (95%) agree that spending time with their dog lifts their spirits, including 58% who strongly agree, according to a new survey conducted by Ipsos Public Affairs on behalf of Beneful. Over nine in ten of nearly 800 dog owners surveyed also say that they take comfort in coming home to their dog during these uncertain times (93% overall, including 55% who strongly agree), that their dog helps them enjoy the simple pleasures in life (92%), and that their dog makes their life more fulfilling (91%).
Monday, July 27, 2009
New York, NY – Americans’ perceptions of multiple-cat owners vary dramatically depending on whether or not they have cats at home, according to a new survey conducted by Ipsos Public Affairs on behalf of Tidy Cats. While majorities of non-cat owners agree that “lonely” (69%) or “crazy cat lady” (58%) tend to describe multiple-cat owners, most of those who own two cats or more disagree (only 22% agree with each of these two epithets).
Tuesday, July 21, 2009
New York, NY – Over a third of Americans (36%) say that the best way to sell their car would be to do it privately, while nearly as many (30%) would opt to trade it in at a dealership, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. Others mostly think that it would be best to place an ad – either online (13%) or in the newspaper (9%).
Tuesday, July 21, 2009
Vancouver, BC – While the majority (72%) of Canadians planning to travel in the next six months hold a passport (68% a Canadian passport, 4% a foreign passport), new regulations regarding entry in to the United States are not spurring those without a passport (28%) into action. Among those who do not hold a passport, over six-in-ten (62%) say the new Western Hemisphere Travel Initiative (WHTI) is not impacting their decision to apply for a passport. These are just some of the findings from a joint Ipsos Reid/Tourism Industry Association of Canada survey with adult Canadian residents who plan to travel in the next six months.
Tuesday, July 14, 2009
New York, NY – A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology (74% in the U.S. and 90% in the UK), once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid. Three in five respondents in both the U.S. (64%) and UK (60%) would change their electricity consumption behavior with the adoption of Smart Grid according to a poll conducted by Ipsos for GE.
Wednesday, July 08, 2009
Toronto, ON — A recent study of the sports market in Canada found that two in ten Canadian adults (22%) are interested in the UFC, saying they are casual (16%) or avid (6%) fans of the sport. While the number of UFC fans is currently behind some mainstream sports, like Major League Baseball (38% of Canadian adults are fans), the UFC is gaining momentum and might soon approach the fan base of other sports such as NBA Basketball (26% of Canadian adults are fans). In fact, in terms of increasing interest among current fans, the UFC is ahead of all other sports surveyed.
Friday, July 03, 2009
Toronto, ON – Many parents see a link between education in the classroom and volunteerism in their communities, according to an Ipsos-Reid survey conducted on behalf of Kumon Math and Reading Centres. Parents see the benefits as being two-fold: volunteerism enhances education while education encourages volunteerism.
Tuesday, June 23, 2009
Toronto, ON – Getting their children to start off the day on the right foot is a struggle for many parents, with a new Ipsos Reid poll conducted on behalf of Nutella revealing that 9% say ‘it’s a struggle to get their child to eat breakfast’, 21% saying that ‘sometimes they eat breakfast and sometime they don’t’, and a further 2% indicating that their child simply ‘doesn’t eat breakfast’.
Friday, June 19, 2009
Calgary, AB - A new study from Ipsos Reid shows a dramatic increase in the number of online Canadians who have a profile on an online social network. In 18 months the percentage with a profile has increased from 39% to 56%. These are some of the findings from “Social Networking: 2009”, a new study conducted and released by Ipsos Reid. Study author Mark Laver notes, “Social networks get a lot of press and rightfully so, they are becoming the communications tool of the 21st century. The increasing concentrations of people at these types of websites make them very attractive to online marketers and businesses.”
Thursday, June 18, 2009
New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that global consumers care about the state of the natural world but still relish the conveniences of the modern world. Many are taking the environment into account in their daily behaviors and purchasing decisions, but are weighing the impact on convenience as well.
Tuesday, June 16, 2009
Toronto, ON — According to a new Ipsos Reid poll conducted on behalf of the Canadian Chiropractic Association, one quarter (25%) of Canadians aged 25 to 65 spend less than one hour a week engaged in physical activity. In fact, 7% spend no time at all engaged in sports, exercise, running/jogging or walking. Further, four in ten (39%) spend one to three hours a week, one quarter (24%) spends four to six hours a week and 13% spend seven or more hours a week engaged in physical activity.
Thursday, June 11, 2009
Calgary, AB - A new study from Ipsos Reid shows that only 26% of online Canadians are aware of Twitter. Of those, 6% reported using the social networking tool. This only equates to 1.45% of the Internet population, or about one percent of the population as a whole. These are some of the findings from “Social Networking: 2009”, a new study conducted and released by Ipsos Reid. Study author Mark Laver noted that while “Twitter gets a lot of press, and usage figures show impressive growth, when you look at its awareness and use among mainstream online Canadians, you get a completely different picture.”
Wednesday, June 10, 2009
New York, NY — Many fathers today play an active role in their child’s activities, from homework help to volunteering, according to a new survey of parents of a child ages 5 to 15 conducted by Ipsos Public Affairs on behalf of Kumon Math and Reading Centers. Nearly all fathers (98%) say that they personally help their child with their homework when they have a problem, most commonly by observing and proactively helping their child when they are struggling (39%).
Tuesday, June 09, 2009
New York, New York – A new poll conducted on behalf of Carpenter Co. (www.SleepBetter.org) in the midst of the current economic recession has found that most (85%) Americans still believe that, as a whole, Americans are a people that dream big about accomplishing big ideas or great things.
Monday, June 01, 2009
Calgary, AB – As the global economic crisis rages on, it appears that Americans are reducing their spending on lottery products as a method of cutting back personal expenses. A recent Ipsos survey conducted in March among lottery players indicated that nearly half (46%) have reduced their lottery spending, with 38% admitting to spending less on lottery games and 8% cutting them out entirely.
Monday, May 25, 2009
New York, NY – More Americans would choose to share a vacation rental home with talk show host Kelly Ripa (26%) than would with the Obamas (19%), the Jolie-Pitt family (16%), Oprah Winfrey (16%), Jon Stewart (13%) or Stephen Colbert (10%), according to a new survey conducted by Ipsos Public Affairs on behalf of Home Away.
Monday, May 25, 2009
Toronto, ON – Six in ten (60%) Canadians are keeping a closer eye on their monthly expenditures, according to the findings of an Ipsos Reid poll conducted on behalf of RBC. As a result of the current economic climate, a majority (57%) of those watching their expenses more closely are considering making changes to their consumption habits, ranging from the brand of household cleaners they use to their banking services. Conversely, four in ten (40%) Canadians say that they have not made any changes to their spending behaviour.
Friday, May 22, 2009
Toronto, ON - A new Ipsos Reid poll conducted on the newly launched Multicultural Connection Panel finds that ethnic and new Canadians view overall quality of life as better in Canada compared to their home country. Nearly nine-in-ten ethnic and new Canadians feel overall quality of life in Canada is better than their home country (86% with 44% much better in Canada and 42% somewhat better in Canada). One-in-ten believe quality of life is about the same between the two countries (9%) and only 5% believe the opposite is true – quality of life is somewhat better in their home country.
Wednesday, May 20, 2009
Toronto, ON – Canadian seniors are not fond of the prospect of ending up in a nursing home and would do whatever it took to avoid moving to a facility of this sort, according to the results of a new Ipsos Reid poll conducted on behalf of Bayshore. When asked whether they would attempt to live independently (that is, outside of a nursing home facility), 95% of seniors (defined as those between the age 65 and 85) suggested they would. In addition, nine in ten (70% strongly, 18% somewhat) said they would do everything they could to avoid moving into a nursing home/extended care facility. On the other hand, more than nine in ten (83% strongly, 13% somewhat) said they would prefer to live independently in their own home with some assistance (if needed) as opposed to living in a nursing home or extended care facility.
Wednesday, May 20, 2009
Toronto, ON – There is a schism between baby boomers and their parents when it comes to the care parents require as they age according to a new study by Ipsos Reid conducted on behalf of Bayshore. According to the survey, two in ten (20%) seniors (defined as those between the age of 65 and 85) avoid speaking to their children about difficult subjects as it makes them uncomfortable and one quarter (24%) of baby boomers (those between 40 and 64) say the same thing.
Wednesday, May 20, 2009
Toronto, ON – A new Ipsos Reid poll conducted on behalf of Bayshore Home Health has revealed that older Canadians and their adult children aren’t always on the same page when it comes to the amount of help their aging parent needs and the amount of help adult children are prepared to give.
Tuesday, May 19, 2009
New York, NY – Fire departments across the country face a variety of challenges – from budget cuts to staffing issues – and the current economic crisis in only exacerbating these problems, according to a new study conducted by Ipsos Public Affairs on behalf of the Fireman’s Fund Insurance Company. The study, “Supporting Safer Communities: A National Firefighter Survey,” found that a majority of departments (56%) fear that if the economic crisis continues into next year, that it will negatively impact their ability to serve their community. Fortunately, though, only 17% of departments feel that the quality of service that they provide has declined due to the economy.
Tuesday, May 19, 2009
Toronto, ON – A new Ipsos Reid poll of Quebecers and Ontarians conducted on behalf of Harvey’s has revealed the best-tasting burger according to central Canadians:
Monday, May 18, 2009
New York, New York – A new poll conducted on behalf of Fairfax County (Virginia) Economic Development Authority has revealed that living or working in the suburbs might not be all that it’s cracked up to be. Of the one in three (32%) Americans who reportedly live in a suburban environment, a majority (51%) wishes their community had more of a wide variety of offerings.
Monday, May 11, 2009
New York, NY – More than two thirds of adult Americans (67%) say that they would support a policy that would allow all Americans to travel to Cuba, according to a new study conducted by Ipsos Public Affairs on behalf of Orbitz. In fact, nearly a third (32%) would strongly support such a policy, while 35% would somewhat support it. Just two in ten (23%) say that they would oppose lifting these travel restrictions (10% somewhat oppose, 13% strongly oppose).
Thursday, May 07, 2009
Calgary, AB – A recent Ipsos Reid study commissioned by the Alberta Council for Environmental Education (ACEE) shows that the majority of Albertans (75%) agree that schools in Alberta should give top priority to providing students with opportunities to do environmental action projects. Support varies by type of action project, with 90% of Albertans saying they would support Kindergarten to Grade 12 students being involved in neighbourhood clean-up, 78% would support students educating others about local environmental issues, and 67% would support students presenting to politicians on an environmental issue.
Thursday, May 07, 2009
Toronto, ON – According to an Ipsos Reid poll conducted on behalf of RBC, six in ten (62%) Canadian boomers between the ages of 50 and 69 say that ‘regular payments to reduce or eliminate debt’ is a top (ranked 1-3 out of 10 items) priority. Further, a similar (61%) proportion of boomers say that ‘retirement savings’ is a top priority, placing it well ahead of other possible priorities including ‘saving for a rainy day’ (48%), ‘keeping their head above water’ (35%), and ‘home renovations’ (29%).
Monday, May 04, 2009
Toronto, ON – There seems to be a fair level of apprehension around adopting pets from shelters, as eight in ten pet shelter employees (81%) hear people saying that shelter pets tend to have behavioural problems. Nearly one in three respondents (28%) reports that they frequently hear that ‘shelter pets are animals that have behavioural problems,’ and an additional 52% say that they sometime hear this.
Monday, April 20, 2009
Toronto, ON – Three in ten (29%) employed Canadians may be experiencing psychologically unsafe and unhealthy workplaces according to a groundbreaking new study produced by Simon Fraser University’s Consortium for Organizational Mental Healthcare (COMH; www.comh.ca), a not-for-profit research centre in the Faculty of Health Sciences at Simon Fraser University. The study was commissioned by the Great-West Life Centre for Mental Health in the Workplace and this survey was conducted by Ipsos Reid.
Monday, April 20, 2009
Toronto, ON – In the survey, conducted by Ipsos Reid for Canon Canada, two thirds (66%) of Canada's youth say the current recession is having an impact on them—with a majority (55%) revealing that the economic downturn is affecting the ability of a family member to find a job, or to find one for themselves (51%).
Tuesday, April 14, 2009
Vancouver, BC – With the puck about to drop on the 2009 Stanley Cup playoffs, a new Ipsos Reid poll among Vancouver Canucks fans in British Columbia (defined as those who follow the Vancouver Canucks either “very closely” or “somewhat closely”) reveals that fans believe their team is a contender. While there is no parade planned yet, two-in-ten (21%) think the Canucks will win the 2009 Stanley Cup, more than any other NHL team. Other teams picked by Canucks fans to lift Lord Stanley’s cup this year include the Detroit Red Wings (17%), the San Jose Sharks (15%), the Boston Bruins (10%), and the Calgary Flames (7%). No other team is selected by more than 2% of Canucks fans to contend for the Stanley Cup this year.
Monday, April 13, 2009
Toronto, ON – A majority of Canadians are giving Prime Minister Stephen Harper and Finance Minister Jim Flaherty "good marks" for the various initiatives they've taken in the last number of months to deal with the Canadian economy.
Thursday, April 02, 2009
Toronto, ON — A majority of Canadian mothers are avoiding added or refined sugars (79%), artificial colours and flavours (67%) and salt (59%) when it comes to choosing food for their toddler, according to an Ipsos Reid poll conducted on behalf of Beech-Nut. Four in ten (39%) mothers also avoid corn syrup in their toddler’s food, while just 5% of moms don’t avoid any of these ingredients when choosing toddler food.
Thursday, March 26, 2009
Calgary, AB – A recent Ipsos Reid study commissioned by the Alberta Council for Environmental Education (ACEE) shows that the majority of Albertans (79%) agree that it is possible to have a strong economy in Alberta while protecting the environment. Two-thirds (66%) also agree that more government action is needed to solve the environmental problems facing Alberta.
Thursday, March 26, 2009
Toronto, ON – March 28, 8pm, will mark Earth Hour, when individuals and business around the world are encouraged to turn off their lights for an hour in order to raise awareness of environmental problems and concerns. According to an Ipsos Reid poll conducted on behalf of Coca-Cola, seven in ten (70%) Canadians say that they plan on participating in Earth Hour, up from 59% of Canadians who said they participated last year, according to a post Earth Hour survey also conducted by Ipsos Reid.
Tuesday, March 24, 2009
New York, NY – Ipsos Mendelsohn presented, at its third meeting with the Mendelsohn Advisory Council (MAC), the 2009 Affluent Survey questionnaire that contains 40% more information than its 2008 questionnaire. The MAC, with over 30 members, has been providing valuable input for Mendelsohn’s 33rd Annual 2009 Affluent Survey. This prestigious group of subscribers includes thought-leaders from such leading publishing companies as American Express Publishing, Conde Nast, CurtCo, Dow Jones, Hachette, Hearst, Rodale, and Time Inc. From the television side involved subscribers are Bloomberg, CNN, Comcast, Discovery, Fox, and NBC Universal. Rounding out the Council are the larger media agencies including Horizon Media, Initiative, Mindshare, MPG, OMD, Optimedia, PHD, StarcomMediavest, and Zenith to name a few that have become actively involved.
Monday, March 23, 2009
Vancouver, BC – An Ipsos Reid telephone poll commissioned by the BC Institute of Technology’s Living Laboratory reveals Canadian Seniors outside Quebec views and use of mobility issues and assistive devices (e.g. canes, walkers, motorized scooters, and hip protectors).
Friday, March 20, 2009
Toronto, ON — A majority (53%) of Canadians believe fresh water is Canada’s most important natural resource, according to a new Ipsos Reid poll conducted on behalf of RBC and Unilever, placing it well ahead of forests (20%), agriculture and farmland (14%), oil (8%), and fisheries (2%).
Wednesday, March 18, 2009
Toronto, ON – If they had a chance to be an Olympic Torchbearer and could choose any Canadian (living or deceased) to pass the torch to, nearly one half (44%) of Canadians would choose to relay the torch to Terry Fox, the heroic Canadian who was unable to complete his cross-Canada Marathon of Hope in 1980. Terry Fox topped the list across the country, among all age categories, and for both men and women.
Receiving the next-most votes is hockey-legend Wayne Gretzky (14%), followed by former Prime Minister Pierre Trudeau (12%), pop-star Celine Dion (7%), hockey-legend Gordie Howe (5%), and jazz-pianist Oscar Peterson (3%).
Tuesday, March 17, 2009
Vancouver, BC – A new telephone survey of 800 British Columbians, conducted by Ipsos Public Affairs on behalf of the Humane Society International/Canada, has found that British Columbians are opposed to the provincial government permitting trophy hunting of bears in the Great Bear Rainforest. More than three-quarters of British Columbians (78%) are opposed, with 59% being strongly opposed. Just 18% of British Columbians say they support the provincial government permitting trophy hunting of bears in the Great Bear Rainforest. Of these, 7% strongly support it and 11% somewhat support it.
Monday, March 16, 2009
Toronto, ON – The results of a new Ipsos Reid poll, conducted on behalf of P&G, have revealed that a majority (54%) of Canadians ‘enjoy’ (12% very much/42% somewhat) cleaning their home. In fact, two in ten (19%) Canadians say they spend at least an hour a day cleaning and tidying their home, with 8% spending more than an hour and a half of their time daily on this activity.
Monday, March 02, 2009
Toronto, ON – As Canadians and their governments try to figure out how best to move forward in this time of economic recession, many have argued that other important issues have taken a back seat to economic concerns. A new Ipsos Reid poll conducted on behalf of the Dominion Institute has revealed that nearly one half (45%) of Canadians ‘agree’ (13% strongly/32% somewhat) that ‘serious action on climate change should wait until the recession is behind us’. Four in ten Canadians (43%) also ‘disagree’ (12% strongly/31% somewhat) that ‘Canada should take serious action on climate change right now, even if it means higher deficits’, meaning that a majority (57%) ‘agrees’ (19% strongly/37% somewhat) with this premise.
Monday, March 02, 2009
Toronto, ON – Seven in ten (71%) Ontarians believe that pharmacists could play a greater role in the management of their health, with individuals from all walks of like being equally as likely to agree. In fact, if they knew that their pharmacist had the appropriate training, many Ontarians would rely on them for a wide variety of services that are currently provided by other health care professionals.
Wednesday, February 25, 2009
Toronto, ON — A new Ipsos Reid poll conducted on behalf of Dietitians of Canada has revealed that many Canadians admit to needing improvement when it comes to their eating habits. Eighty-five percent ’agree’ (27% strongly/58% somewhat) that their eating habits could use ‘some improvement’ and fully one half (50%) of Canadians ‘agree’ (17% strongly/33% somewhat) that their eating habits need a ‘lot of improvement’.
Wednesday, February 25, 2009
Toronto, ON — A new Ipsos poll conducted on behalf of Kellogg’s Special K of women aged 25 to 64 in ten major Canadian cities has found that City of Toronto women came out tops in a majority (4/7) of the seven life areas tested compared with their urban counterparts in the study. Two other cities where their female respondents came out at the top of a particular category were Vancouver (2/7) and Quebec City (1/7).
Wednesday, February 18, 2009
Toronto, ON – In the midst of an economic recession, many Canadians are likely looking for bargains. According to a new Ipsos Reid poll, Canadians may have found one as seven in ten (68%) ‘agree’ (15% strongly/53% somewhat) that ‘cruise vacations provide good value for money’.
Wednesday, February 18, 2009
Ottawa, ON – According to the 19th annual Ipsos Reid/RBC RRSP poll, three in ten (28%) boomers indicate that they plan on delaying the date of their retirement due to the current economic conditions. The most commonly-mentioned timeframes for delay are one to two years (43%) or three to five years (37%), although some are delaying their retirement for 5 or more years (9%). Just 3% will delay their retirement for less than a year.
Tuesday, February 17, 2009
Chicago, IL – Hispanics in the United States have a multitude of opinions on all aspects of their lives from finances, education, immigration, social relationships and their culture. However, do not let the size and complexities of this group overwhelm you – if you want to understand what U.S. Hispanics want, you just have to listen to what is important to them.
Tuesday, February 17, 2009
New York, NY – Fasten your seatbelts as the travel industry is facing strong headwinds. According to a recent survey conducted among U.S. adults by Ipsos’ Travel and Tourism division, both business and leisure travel are expected to see deepening shrinkage in 2009. The survey shows four in ten (39%) business travelers are saying that the financial crisis will cause them to reduce their overall business trips and/or expenditures, and just over half (52%) of leisure travelers plan to reduce their overall leisure trips and/or expenditures, compared to 2008.
Friday, February 13, 2009
New York, NY – Many U.S. couples are finding that the worldwide financial crisis is affecting their relationships at home, according to PayPal's third annual "Can't Buy Me Love" international survey, conducted by Ipsos Public Affairs. In fact, 43 percent of U.S. couples, and almost a third of all couples surveyed, say the recession has caused them to argue more often, primarily about finances and household chores.
Thursday, February 12, 2009
Toronto, ON – With extra attention being placed on love, romance and relationships as we approach Valentine’s Day, a new Ipsos Reid poll conducted on behalf of Pfizer has revealed that Canadians have a high regard for laughter and what it can do to help sustain a relationship.
Thursday, February 12, 2009
Toronto, ON – As Canadians sharpen their arrows in preparation for the most amorous day of the year, it appears that most are hoping that someone will spice up their Valentine’s Day. The results of an Ipsos Reid poll, conducted on behalf of Taco Bell, reveal that seven in ten Canadians who are currently in a relationship (71%) ‘agree’ (23% strongly/48% somewhat) that they ‘secretly hope that their lover will spice it up on Valentine’s day’. Just three in ten (29%) ‘disagree’ (11% strongly/19% somewhat).
Thursday, February 05, 2009
Toronto, ON – According to a new Ipsos Reid poll, conducted on behalf of Pampers, finding the perfect gift is apparently a difficult task, with a majority (52%) of Canadians believing that the new or expectant parents ‘often’ (8% very often/44% often) receive gifts that they don’t want or can’t use, or even return the gift. On the other hand, nearly one half (48%) believes that it happens less regularly (45% not often/3% never).
Wednesday, February 04, 2009
Ottawa, ON – It appears that many Canadian retirees aren’t keeping track of their expenditures as they adjust to their new lifestyle, with three quarters (76%) indicating that they don’t know how much money they spent during the first year of their retirement, according to the 19th annual RBC/Ipsos Reid RRSP poll.
Tuesday, February 03, 2009
Toronto, ON – If Cupid needs a helping hand, most Canadians believe he’ll find it on the high seas. According to a new Ipsos Reid poll conducted on behalf of Tripharbour.ca, eight in ten (81%) believe that a cruise ship is a romantic place to take a vacation.
Monday, February 02, 2009
Chicago, IL - United States Hispanics are not only online in overwhelming numbers, but they are taking advantage of the internet’s position as a primary tool for information. Previous notions of Hispanics not having access to the internet, or being unaware of its possibilities, have been smashed. Not only are U.S. Hispanics online, but they turn to the internet for a variety of reasons.
Tuesday, January 27, 2009
Toronto, ON – An RBC/Ipsos Reid poll conducted on behalf of RBC Insurance has revealed that most (85%) Canadians believe they live a healthy lifestyle, but that doesn’t mean they can’t improve. Six in ten (61%) want to exercise more regularly, while others say they are looking to eat more nutritious food (53%), go on a diet or lose weight (34%), or reduce their alcohol consumption (5%). One in five (20%) Canadians admits to smoking on a regular basis, but among those that do, three quarters (72%) suggest that they’d like to stop or reduce the frequency of this habit.
Monday, January 26, 2009
Toronto, ON – In the midst of frigid temperatures and a sub-zero economic climate, seven in ten (69%) say they’re planning on taking a vacation in the next year. When it comes to their destination of choice, half of Canadians (49%) say they plan to travel outside of Canada.
Wednesday, January 21, 2009
Chicago, IL – They switch back and forth from their Spanish language soap opera to the English language evening news with ease. They may also pick up a Spanish fashion magazine while listening to the radio in English. Seems confusing to you? Well, mixing languages does not complicate the lives of United States Hispanics who are living with ease in both worlds – the one that is in English and the other that is in Spanish.
Friday, January 09, 2009
New York, NY – Frustration with traveling has dropped off sharply, according to a new Ipsos Public Affairs poll conducted on behalf of Access America. The results of the poll have revealed that many Americans’ consternation with just about all aspects of travel have dropped significantly when compared to data collected earlier this year, as well as during the same period last year.
Wednesday, January 07, 2009
Toronto, ON – A new Ipsos Reid poll conducted on behalf of Herbal Magic has revealed that just one quarter (24%) of Canadians are ‘satisfied’ with their body weight. Men (31%) are much more likely than women (19%) to be ‘satisfied’ with their weight. More specifically, just 11% say they don’t focus on maintaining their weight, and 13% say they do focus on maintaining that weight.
Tuesday, January 06, 2009
Ottawa, ON – The 19th annual Ipsos Reid/RBC RRSP poll has revealed that Canadians who are already retired cite health issues most often (25%) as a main reason for their retirement. However, this is in stark contrast with only 9% of Canadians who are not yet retired who believe that health concerns will cause them to retire.
Tuesday, December 30, 2008
Toronto, ON – When it comes to love and emotional commitment, it appears that men (70%) and women (73%) agree on at least one thing: that they mean different things for each gender. On the whole, 72% agree that ‘for a man, love and emotional commitment is in some way separate and apart from the central focus of his life’, but that ‘for a woman, love and emotional commitment is the very centre of her life – it could even be called her whole existence’.
Wednesday, December 24, 2008
Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National, a majority (67%) of Canadians believe in angels. More specifically, four in ten (37%) say they ‘certainly’ believe in angels, while three in ten (30%) ‘somewhat’ believe in them. Two in ten (21%) ‘don’t entirely’ believe in them, and just 12% don’t believe in them ‘at all’.
Tuesday, December 23, 2008
Toronto, ON – With struggling North American automakers going cap-in-hand to the U.S. and Canadian federal governments, and with pledges of assistance from both governments, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National has revealed that a majority (58%) of Canadians say it’s ‘unwise for the federal government to provide this assistance, because it would set a precedent that means other industries should be supported, and it doesn’t guarantee the companies will stay alive for more than a few months’.
Thursday, December 18, 2008
Ottawa, ON – With a recession looming over Canada, many Canadians may be hoping for cash in the stocking, according to a new Ipsos Reid poll conducted on behalf of PayPal. Likely a result of the sagging economy, it appears that, for many, the gift of cash is on their Christmas list this year, with a majority (51%) ‘agreeing’ (18% strongly/33% somewhat) that ‘compared with last year, receiving a gift of cash is more welcome’. Furthermore, 43% ‘agree’ (15% strongly/29% somewhat) that they would actually ‘prefer to receive money over gifts’.
Tuesday, December 16, 2008
New York, NY – During this holiday season, Americans are thinking about how to best tell their friends and family how much they mean to them. Despite challenging economic times, the one gift valued most by consumers costs nothing – expressions of gratitude.
Monday, December 15, 2008
Toronto, ON – The last two weeks have marked a time in Canadian political history that will go down in the history books. During the recent constitutional crisis, conflicting messages were presented about how Canadian democracy works, and what powers the Governor General actually has. According to a new Ipsos Reid poll conducted on behalf of the Dominion Institute in the wake of the recent constitutional crisis, many Canadians appear to be unsure of some basic Canadian political knowledge, including how the Prime Minister is elected and who Canada’s head of state is.
Thursday, December 04, 2008
New York, NY – A recent Ipsos poll conducted among U.S. adults has taken a look at the impact the current economic crisis in the United States is having on business and