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Reuters/Ipsos Data: Concussions

Monday, February 06, 2017

Washington, DC- After last night's big football game, Ipsos explored how comfortable people are with letting kids play such a dangerous sport. The key findings are below.     

Six in Ten Gen Xers Would Sign a Contract Guaranteeing They Live to See Their 100th Birthday

Tuesday, January 31, 2017

New York, NY – Six in ten (60%) adults ages 36 to 51 (‘Gen Xers’) say that if they could sign a contract today guaranteeing that they live to see their 100th birthday, they would – including one in ten (11%) who say that they would sign regardless of their physical or mental condition. According to the recent online study conducted by Ipsos on behalf of MDVIP, another three in ten (31%) who would sign this contract say that they would only do so if they were guaranteed to be in good mental/ brain health, while roughly one in ten would only sign if they were either guaranteed to be in good physical health (10%) or able to sign with their spouse (8%). The other 40% of Gen Xers say that they would not sign such a contract, including 27% who would want nature to take its course and another one in ten (13%) who say that they are simply not interested in living to 100.     

One in Three Canadians (33%) Say Improving Personal Fitness and Nutrition is Top New Year’s Resolution

Monday, January 09, 2017


Three in Ten (27%) Canadians, led by Albertans (46%), Describe 2016 as an Annus Horribilis

Tuesday, December 27, 2016

Toronto, ON – Three in ten (27%) Canadians say that all things considered, ‘2016 was a horrible year, worse than most’, according to a new Ipsos poll conducted on behalf of Global News. While two in three (64%) believe that ‘2016 was no better or worse than other years’, describing it as average, one in ten (9%) believe that 2016 ‘was a great year, better than most’.
Canadians are not feeling the pain of 2016 evenly. In fact, nearly half (46%) of Albertans describe 2016 as an annus horribilis, making them considerably more likely than those in Saskatchewan and Manitoba (31%), Ontario (27%), British Columbia (24%), Atlantic Canada (22%) or Quebec (19%) to say so. Those aged 18-34 are more likely (32%) than those aged 35-54 (26%), or 55+ (23%) to say that 2016 was a horrible year.     

Majority (53%) of Canadians Now Believe Canada Should End Formal Ties to the British Monarchy when Queen Elizabeth II’s Reign Ends, Up 10 Points

Monday, December 26, 2016

Toronto, ON – With memories of the pomp and circumstance of the Queen’s 90th birthday celebration and a recent visit by the Duke and Duchess of Cambridge and their children beginning to fade, a majority (53%) of Canadians now ‘agree’ (23% strongly/29% somewhat) that ‘when Queen Elizabeth’s reign ends, Canada should end its formal ties to the British monarchy’, according to a new Ipsos poll conducted for Global News.     

Canadian Christmas Traditions Evolve as Fewer Give Gifts, Have a Tree, Hang Stockings or Eat Turkey

Saturday, December 24, 2016

Toronto, ON – Christmas traditions in Canada continue to evolve, and according to a new Ipsos poll conducted on behalf of Global News fewer Canadians are observing what might be considered the more traditional Christmas traditions of exchanging gifts, having a Christmas tree, eating turkey or hanging stockings, particularly when the data is compared against results from 2010.     

Canadians Place Vladimir Putin (83%) ahead of Donald Trump (80%) atop Santa’s Naughty List

Saturday, December 24, 2016

Toronto, ON – Canadians say that Vladimir Putin (83%) should be atop Santa’s “naughty” list, even beating out U.S. President-Elect Donald Trump (80%) for the naughtiest person on Santa’s list, according to a new Ipsos poll conducted for Global News. Other candidates (among the 22 tested) to have received a majority of naughty votes include Justin Bieber (77%), the premiers of Canada’s provinces (63%), Hillary Clinton (55%), Interim Conservative Party Leader Rona Ambrose (54%), Drake (52%) and NDP Leader Tom Mulcair (50%).     

Most (80%) Canadians Believe Impaired Driving by Alcohol or Marijuana Should Be Treated Equally under the Law

Friday, December 23, 2016

Toronto, ON – Most (80%) Canadians ‘agree’ (60% strongly/20% somewhat) that ‘driving while impaired by alcohol or by marijuana should be treated equally under the law’, according to a new Ipsos poll conducted on behalf of Global News. But the data reveals that Canadians aren’t entirely confident that there are appropriate rules and procedures in place to detect drivers who are impaired by marijuana, and many take a more relaxed attitude towards driving while high on marijuana than driving while drunk.     

A Quarter of Salaried Workers Will Roll Over What's Left of Their Vacation Days

Friday, December 23, 2016

Washington, DC -Ipsos found in the latest survey about vacation day, a majority of salaried employees had used all of their allotted vacation in time for 2016. More key findings can be found below.     

One in Four (24%) Canadians Admits to Having Driven while Legally Considered to be Impaired by Alcohol

Thursday, December 22, 2016

Toronto, ON – One in four (24%) Canadians admits to having driven a vehicle when they could have been considered legally impaired by alcohol, according to a new Ipsos poll conducted on behalf of Global News.  Men (32%) are much more likely than women (17%) to say that this is the case. Interestingly those aged 55 and over (29%) and those aged 35-54 (26%) are more likely than those aged 18-34 (15%) to say they’ve driven while legally considered to be impaired by alcohol.     

Nearly One in Three (29%) Canadians Are Distracted at Work Due Issues Related to Financial Health

Thursday, December 08, 2016


Despite Majority of Canadians Claiming Familiarity with Osteoporosis, More than Half (53%) Fail Quiz About Condition

Monday, November 21, 2016


Three in Ten Canadian Drivers (29%) Don’t Use Winter Tires

Monday, November 21, 2016

Toronto, ON – While a majority (71%) of Canadians who own or lease an automobile install winter tires on it for the winter months, three in ten (29%) say they do not, according to a new Ipsos survey for LowestRates.ca.     

Raising Selfless Children in a Selfie World

Thursday, November 17, 2016

Washington, DC- In today’s digital world, parents overwhelmingly agree it is important to nurture good character in their children, including traits like honesty and compassion. However, a recent national parent survey conducted by Ipsos and sponsored by Primrose Schools indicates nearly 50 percent of parents are unaware of when they can and should start helping their children develop positive character traits.     

Over Half of Women Have Avoided Drinking Beverages to Avoid Using Public Bathrooms

Wednesday, November 16, 2016

Washington, DC – Over half of women report having used the men's bathroom because the line for the women's bathroom was too long.     

One in Five Americans Consider Themselves “Entrepreneurs”

Monday, November 07, 2016

An exclusive study for Entrepreneur Magazine’s November issue (on newsstands now), Ipsos and Entrepreneur examined how Americans self-identify as entrepreneurs. More than one in five Americans (22%) strongly identify with the term. Men (29%) are almost twice as likely as women (16%) to consider themselves entrepreneurial.     

One in Three (32%) Ontarians Admit to Driving Distracted by a Mobile Device

Tuesday, October 25, 2016

Toronto, ON – A little over a year ago the Ontario government implemented higher fines and demerit points for those found guilty of distracted driving. Despite these tougher penalties, one in three (32%) Ontarians admit to being distracted by a mobile device while driving, according to a new Ipsos poll conducted on behalf of CAA South Central Ontario (CAA SCO).     

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016

Monday, October 03, 2016

New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.     

Few Millennials Follow 'Rules of the Road,' Ipsos Study Finds

Tuesday, September 06, 2016

Washington, DC- Despite their prior sacrosanct status, our newest poll reveals that few actually follow the 'rules of the road.'     

More than Half (53%) of Americans Haven’t Taken a Vacation in the Last Year

Monday, August 15, 2016

New York, NY –More than half of Americans (53%) haven’t taken a vacation in the past twelve months, according to a new Ipsos poll conducted on behalf of Allianz Global Assistance. Specifically, 16% haven’t been on vacation in more than a year (unchanged), and 37% haven’t been in more than two years (down 4 points). Even among those for whom an annual vacation is important, four in ten (41%) haven’t been on one for at least a year.     

Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect

Wednesday, July 27, 2016

New York, NY – Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together. The study found that parents and their children watch video-on-demand, use apps, stream music and go to the movies together more often than they have in prior years. This finding comes from the eighth wave of LMX Family, a syndicated study that tracks media and technology consumption of American families with children under the age of 12.     

The Average American has Visited Just 12 States

Monday, July 25, 2016

Washington, DC — It might be time to rethink the idea that Americans are a well-traveled people. Despite being a nation founded on westward expansion and one that considers the road trip as a hallmark of family summer travel, it turns out that a typical American has visited just one in four states. According a to study Ipsos Public Affairs conducted for Livability.com, the average American has visited just 12.5 states. Democrats are slightly less-traveled (10.8) than Republicans (13.9) The study asked more than 2,000 American adults which states they have lived in, visited and would like to visit. The results have broad implications for travel and tourism, real estate and economic development throughout the U.S.     

More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News

Thursday, July 21, 2016

Washington, DC — Pokémon Go has taken the media by storm, generating thousands of news stories since its recent debut. In order to better understand general awareness and knowledge of the app, Ipsos Public Affairs conducted a short online survey and found that a large majority of Americans recall having seen Pokémon Go on the news recently (83%).     

Perceptions and Attitudes Surrounding the Arts in America

Thursday, July 14, 2016

These are the findings from an Ipsos poll conducted from December 11 - 15, 2015 on behalf of Americans for the Arts. For the survey, a sample of 3,020 adults ages 18 and over was interviewed online to better understand how and why art connects people, and how the arts contribute to overall well-being.     

Housing Affordability a Key Issue for Six in Ten Americans

Thursday, July 14, 2016

Washington, DC – More than half of all Americans say that housing affordability is a key issue for them (59%), including a quarter (24%) who strongly agree with this statement, according to a recent online survey conducted by Ipsos Public Affairs on behalf of Enterprise. In fact, 47% of those surveyed say that they have personally struggled to pay their rent or mortgage in the last 12 months, or know someone who has been in this situation.