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Less than Half of Ottawa Area LGBT Seniors Surveyed Feel They Would be Accepted by Retirement Community or Care Facility Residents (40%) and Staff (45%)

Sunday, August 23, 2015

Ottawa, ON – Most (82%) of Ottawa LGBT Seniors surveyed would rather live independently in their own home, rather than in a retirement community or care facility. The Ottawa Senior Pride Network (OSPN) and Ipsos conducted a survey to identify housing options for Ottawa area LGBT Seniors, understand their role in retirement and housing planning and understand any unique challenges faced by LGBT Seniors.     


Ipsos/Reuters Poll: Planned Parenthood

Wednesday, August 19, 2015

Washington, D.C. - Poll for Reuters on planned parenthood. For the Reuters article, please click here. Topline results are available for download on the right side of the page.     


Ipsos Poll: Yoga Practice

Tuesday, August 18, 2015

Washington, D.C. - A recent poll conducted by Ipsos Public Affairs found that almost 20% of Americans have done at least an hour of yoga in the past month.

  • This includes 13% who have done yoga on their own and 7% who have done yoga in a class or group setting.
  • Additionally, 2% of respondents say they have done an hour of yoga teaching or instructing others.
    


Ipsos/Randstad US: Employee Engagement Study

Thursday, August 13, 2015

New York - Employees’ ongoing struggle to balance work with time off is significantly impacted by their boss, this according to Randstad US’ latest Employee Engagement Study, a study conducted by Ipsos Public Affairs among 2,279 employed adults living in the United States, ages 18 and older.     


Eight in Ten (80%) Canadians Believe Electric Cars are the Way of the Future

Tuesday, August 11, 2015

Toronto, ON – Eight in ten (80%) Canadians ‘agree’ (33% strongly/48% somewhat) that ‘electric cars are the way of the future’, according to a new Ipsos poll conducted on behalf of Hyundai. Just two in ten (20%) ‘disagree’ (3% strongly/17% somewhat) that they’re the way of the future. In fact, three quarters (75%) of Canadians ‘agree’ (32% strongly/44% somewhat) that they would ‘like to have a car that is not powered by traditional gasoline’, while only one in four (25%) ‘disagree’ (7% strongly/18% somewhat) that they would like to drive such a car.     


Three Quarters of Canadians (76%), GTA Residents (73%) Support Potential Toronto Olympic Bid for 2024 Summer Games

Saturday, August 08, 2015

Toronto, ON – While Toronto Mayor John Tory hasn’t indicated one way or the other whether he supports the City of Toronto bidding for the 2024 Olympic Summer Games and appears to be deferring a decision until after the Parapan Am Games, a new Ipsos poll conducted on behalf of Global has revealed that Canadians, and residents of the GTA, support the idea of Toronto bidding for the Games.     


Canadians Optimistic for Blue Jays Postseason Hopes as Optimists Outweigh Pessimists by 4 to 1

Saturday, August 08, 2015

Toronto, ON – Since the non-waiver trade deadline the Toronto Blue Jays have been on fire, and for what seems like the first time in over two decades the Jays have a serious shot at contending in the post-season. A new Ipsos poll conducted for Global News has revealed that the optimists outweigh the pessimists by a ratio of 4 to 1, with most believing that the Blue Jays will make the postseason.     


Eight in Ten (80%) Pre-Retirees Expect to Choose Their Retirement Date, but Almost Half (43%) of Retirees Did Not Get to Choose When They Retired

Thursday, August 06, 2015

Toronto, ON – Retirement is a time many may be looking forward to, but what people expect their future in retirement to be like may not end up being the future they actually experience, whether for better or for worse. An Ipsos poll conducted on behalf of RBC has found three retirement realities that run counter to the expectations of pre-retirees: the timing of retirement, the degree to which they miss their paycheques once retired and what retirees actually spend most of their time doing.     


Ontarians See Real Estate Market Strengthening as Six in Ten (60%) Ontarians Say their Local Real Estate Market is Favourable, Up 3 Points Year over Year

Thursday, July 23, 2015

Toronto, ON – More Ontarians now have a favourable opinion of the real estate market in their local city or town, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. In terms of their local market, six in ten (60%) Ontarians rate it as favourable, giving their local real estate market a score of at least 6 on a scale of 1 to 10, up 3 points since a year ago.     


Sharks: Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them…

Tuesday, July 07, 2015

Washington DC – Though many Americans are terrified of them and scared to go into the water because of them, a majority believe sharks are vital for the ecosystem and should be protected from being hunted or killed unless absolutely necessary according to a new poll released today by Ipsos Public Affairs.     


As Canada Celebrates its Birthday, Eight out of Ten Canadians Confess that “Eh” is in their Vocabulary

Monday, June 29, 2015

Toronto, ON – For some Canadians, worrying about our national identity – and whether we have one – is a practice almost as old as the country itself. But when it comes to how we’re seen by others outside the country, Canada has never suffered from a shortage of clichés. Among other things, Canadians are sometimes stereotyped as obsessive hockey fans who live in igloos, commune with beavers and bears on a regular basis, and can’t get through a sentence without saying “eh.” For Canada’s 148th birthday, a new Historica Canada poll conducted by Ipsos Reid put some of those Canadian clichés to the test. The findings? Well, the rest of the world might be surprised by some – and not by others. A Canadian compromise, eh?     


Americans Pass Judgment on the Plausibility UFO’s, Extraterrestrial Visits and Life Itself

Monday, June 29, 2015

Washington, D.C. – A majority (56%) of Americans believe that Unidentified Flying Objects (UFOs) but less than half (45%) believe that aliens/extraterrestrials have visited Earth according to a new poll released today by Ipsos Public Affairs.     


Congestion and Gridlock Remain Top Concern for Toronto Residents, According to Survey Conducted on Behalf of the City of Toronto

Friday, June 26, 2015

Toronto, ON – A Ipsos poll shows that getting around the city remains top of mind for the majority of Toronto residents. The survey found a significant majority of residents believe the “most important” issues facing Toronto are poor transportation/transit (22 per cent) and traffic congestion/gridlock (20 per cent).     


Vacation Deficit Decreasing, But American Summer Vacationers Being More Cautious with Spending

Wednesday, June 24, 2015

New York, NY – The vacation deficit in America is decreasing, but American vacationers are intending to spend less this year on their summer travel, according to a new Ipsos poll conducted on behalf of Allianz Global Assistance.     


While Nine in Ten Are Satisfied in their Relationship, One in Six Have Cheated on their Partner

Thursday, June 18, 2015

SEATTLE, WA – Of the 70% of US adults currently in a relationship or married, over nine in ten (94%) are satisfied with their relationship, according to a survey of over 2,000 Americans conducted on behalf of Avvo. Four in ten (39%) say that they have been in their relationship for over 20 years, though it is those who have been in a relationship between six months and two years who are most likely to be content with their partner (95%). Satisfaction in relationships is equal for men and women (94%).     


How America Views Home Ownership 2015

Wednesday, June 17, 2015

New York, NY - Ipsos partnered with Wells Fargo to conduct the second annual “How America Views Home Ownership” survey in order to assess the general public’s attitudes toward home ownership and their understanding of the home-buying process. While large majorities consider themselves to be financially responsible and knowledgeable about the financial process involved in purchasing a home, the survey reveals that many misconceptions persist, particularly around credit score and down payment requirements.     


Ipsos Poll: Sharks

Wednesday, June 17, 2015

Washington, D.C. - Half of Americans (48%) say they are scared of sharks. Over three-quarters of Americans say they have seen the movie JAWS. Among people who have seen JAWS, 49% are scared of sharks. Among people who have not seen Jaws, only 43% are scared of sharks. For full details, click on the "Topline Results" link on the right side of the page.     


Nearly One Half (47%) of Canadian Drivers Admits to Driving While Distracted, Driving on Auto-Pilot (45%)

Tuesday, June 16, 2015

Toronto, ON – Nearly one half (47%) of Canadian drivers admits to driving while distracted, with 47% ‘agreeing’ (5% strongly/42% somewhat) that they ‘admit to distracted driving from time to time’, including 61% of drivers under the age of 35 and 66% of Atlantic Canadians. But a slim majority (53%), overall, denies this charge, ‘disagreeing’ (22% strongly/31% somewhat) that they drive while distracted. Moreover, just over four in ten (45%) ‘agree’ (6% strongly/38% somewhat) that they ‘sometimes find themselves on auto-pilot when driving and not entirely focused on what they’re doing’. About six in ten (55%) ‘disagree’ (24% strongly/31% somewhat) that they’re sometimes on auto-pilot.     


Most (84%) Canadians Continue to See Owning a Home as a Good Investment

Monday, June 15, 2015

Toronto, ON – Most (84%) Canadians continue to see owning a house or condominium as a good (34% very/50% good) investment, according to a new Ipsos poll conducted on behalf of RBC. The 22nd annual RBC Housing poll has found that only 16% of Canadians believe that home ownership is not a good investment (4% not at all/13% not very good).     


Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs

Thursday, June 11, 2015

New York, NY – Change is constant, and in today’s hyper-paced society, possibly even expected according to a recent study conducted by Ipsos. North Americans are embracing change, looking for new opportunities, improvements and differentiation. In fact, over half (55%) of North Americans admit to having reinvented themselves, and another 21% plan to reinvent themselves in the future. Millennials (85%) and females (77%) tend to be more open to the idea of reinvention when compared to older generations (79%, Generation X; 65%, Baby Boomers) and males (74%).     


Safety Technology Tops the List of Most Desired Features Should they Be More Affordable when Purchasing a Used Car – Particularly Collision Avoidance

Wednesday, June 10, 2015

New York, NY – If purchasing a used car made certain upgrades or features more affordable, safety technology upgrades would be most preferred, according to a survey of over 1,000 US adults conducted on behalf of CarMax. Nearly half (49%) would opt for safety technology upgrades, ahead of entertainment/luxury (24%) or convenience upgrades (18%) should they be suddenly more affordable. One in ten (9%) say that they wouldn’t be interested in any of these upgrades.     


Price (59%) Trumps Freshness (51%), Taste (32%) for Canadians When Grocery Shopping

Thursday, June 04, 2015

Toronto, ON – Price trumps freshness and taste for Canadians when filling their grocery carts, according to a new Ipsos poll conducted on behalf of Global News.     


Most (87%) Canadian Travelers say Europe is a Dream Vacation

Monday, June 01, 2015

Toronto, ON – A majority (87%) of Canadians who have either been to Europe in the past or aspire to one day travel to Europe ‘agree’ (41% strongly/46% somewhat) that ‘traveling to Europe is a dream vacation’, according to a new Ipsos poll conducted on behalf of Transat. Just 13% ‘disagree’ (2% strongly/10% somewhat) that Europe would be a dream vacation for them.     


Ontarians (92%) see Public Register of Licensed Trades Professionals as Important Tool that Protects Consumers

Tuesday, May 19, 2015

Toronto, ON – Most (92%) Ontarians ‘agree’ (53% strongly/39% somewhat) that the public register of the Ontario College of Trades, which allows consumers to verify the credentials of a skilled trades professional, ‘is an important tool that protects consumers’, according to a new Ipsos poll conducted on behalf of the Ontario College of Trades. Few (8%) Ontarians ‘disagree’ (1% strongly/7% somewhat) with this position.     


Ipsos/Reuters Poll: College Athletes

Wednesday, April 29, 2015

Washington, D.C. - Half of Americans (51%) agree that college athletes should be paid a small salary to cover living expenses. However, few Americans agree that college athletes should be paid salaries comparable to minor leaguer (31% agree) or be able to negotiate a salary (29% agree). For full details, click on the "Topline Results" link on the right side of the page.     


Majority of New Homebuyers (69%) Concerned about Inflated Purchase Prices

Wednesday, April 29, 2015

Ottawa, ON – Seven in ten (69%) Canadians who are planning to buy a new home within the next year are concerned to some extent (54%) or to a great extent (15%) that they will be paying a purchase price higher than the actual market value. Seven percent (7%) of Canadians plan to purchase a home or property in the next year. These are among the findings of a national survey conducted by Ipsos-Reid on behalf of the Appraisal Institute of Canada (AIC).     


One Quarter (23%) of Homeowners with a Wooden Deck Have Never Fully Inspected It for Safety

Monday, April 20, 2015

Toronto, ON – One quarter (23%) of Canadian homeowners with a wooden deck say that they have never inspected their deck from top to bottom for safety, according to a new Ipsos poll conducted on behalf of SigmaDek. Interestingly, deck owners in Ontario (29%) and Atlantic Canada (28%) are most likely to say they’ve never inspected the safety of their deck, followed by those living in BC (25%), Alberta (20%), Saskatchewan and Manitoba (18%) and Quebec (16%).     


Ipsos/Reuters Poll: Youth Football

Friday, April 03, 2015

Washington, D.C. - 36% of parents with sons say their sons played some sort of organized football. 70% of all respondents (including parents and non-parents) say that they would likely allow their son (if they had one) to play organized football. 58% of respondents have heard stories about brain injuries or cognitive issues associated with playing football.     


Ipsos/Reuters Poll: NCAA Brackets

Friday, March 20, 2015

Washington, D.C. - Four in ten Americans fill out a bracket for the NCAA tournament. These are the findings from an Ipsos poll conducted for Thomson Reuters on NCAA brackets.     


Ipsos/Reuters Poll: The Dress

Wednesday, March 04, 2015

Washington, D.C. - America is split on the color of the dress. Topline results are available for download on the right side of the page.     


Half (50%) of Canadians Not Confident They’ll Have Enough Money to Retire Comfortably

Monday, February 23, 2015

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of Global News reveals that a sizeable portion of Canadians acknowledge they might not have as comfortable a retirement as they might hope due to financial constraints, with many even stressing about saving for their retirement.     


Marketers Take Note: Live TV the Main Course in Canadian Media Diet

Tuesday, February 17, 2015

Toronto, ON – With the Oscars just around the corner, you can bet Canadians will be watching live – no PVR needed! While the media landscape continues to provide endless new ways to watch, listen and browse content, Canadians mainly engage with live television. Ipsos’ Canadian Media Landscape study (a study designed to support marketers as they strive to connect with target consumers in the new media landscape), shows that watching takes the top spot in the Canadian media diet, accounting for 50% of their total media hours yesterday. More specifically, that represents 2.8 hours of a total of 5.6 hours spent with media (all forms combined). What is particularly important for Advertisers is that 1.4 of those hours are spent watching TV as it is airing live.     


Today’s Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car – Make it Black …or Silver, or Blue, or Red!

Tuesday, February 03, 2015

New York, NY – One in five (20%) respondents choose a sports car as the type of car they would want to buy if they were going through a mid-life crisis and were to buy a car, while nearly as many (17%) say a sports utility vehicle, and slightly fewer (15%) a sedan, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. Other choices include a convertible (12%), pickup truck (9%), hybrid (8%), crossover (5%), coupe (4%), minivan or van (4%), or some other type of car (6%).     


Half (50%) of Canadians Have Been Exposed to Eating Disorders, Whether It’s Someone They Know or Themselves

Tuesday, January 27, 2015

Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of the National Eating Disorder Information Centre, one half (50%) of Canadians ‘agree’ (26% strongly/24% somewhat) that they know someone who, either currently or in the past, has had an eating disorder – and this person could include themselves. The other half (50%) of Canadians ‘disagree’ (30% strongly/20% somewhat) that they know someone who has struggled in this way.     


Majority (72%) of Younger Canadians Say They Owe Parents a Comfortable Retirement, Parents Say “No Thanks”

Tuesday, January 27, 2015

Toronto, ON – While a majority (72%) of younger Canadians, ages 18-34, say they owe it to their parents to keep them comfortable in retirement, a larger majority (76%) of their parents’ Boomer generation (ages 50-69) doesn’t want this “IOU”, according to the 2015 RBC Financial Independence in Retirement Poll conducted by Ipsos Reid.     


Ipsos/Reuters Poll: Oscars

Monday, January 26, 2015

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about the Oscars. Topline results are available for download on the right side of the page.     


Ipsos Reid and Reader’s Digest Release Annual Trusted Brand™ Survey

Monday, January 19, 2015

Toronto, ON – Canadians are remaining loyal to the brands they trust most. Over nine in ten (92%, 35% strongly agree/57% somewhat agree) say they tend to buy from the company they trust more when quality and price are similar, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Less than one in ten disagree (8%, 1% strongly disagree/7% somewhat disagree) they would buy from the company they trust more.     


One in Three (32%) Canadians Will Have Healthy Living New Year’s Resolutions for 2015

Monday, January 12, 2015

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Weight Watchers, one in three (32%) Canadians will have a New Year’s Resolution geared towards bettering their health and fitness.     


Lower Mainland and Victoria Residents on Holiday Spending, Debt and RRSP Contributions

Thursday, January 08, 2015

Vancouver, BC – A new Ipsos Reid poll, conducted on behalf of Vancity in the Lower Mainland and Victoria, shows that seven-in-ten (70%) residents agree that ‘financial institutions have an obligation to help their clients manage debt.’ Just 22% of residents disagree with this idea.     


Three in Ten (28%) Canadians Can’t Confirm Canada’s Confederation Year

Thursday, January 08, 2015

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Historica Canada reveals that a sizeable portion of Canadians do not know some major historical facts about the country they call home.     


Canadians Say 2014 was a Slight Improvement over 2013, Optimistic Things Will Be Better in 2015

Friday, January 02, 2015

Toronto, ON – Reflecting on the past year, Canadians say that 2014 was a slight improvement over 2013, but they are much more optimistic about what lies ahead in 2015, according to a new Ipsos Reid poll conducted on behalf of Global News.     


Canadians Say Attack on Parliament Hill Tops Rob Ford Saga, Senate Scandals as Top Canadian Political Story of 2014

Thursday, January 01, 2015

Toronto, ON – The tragic attack on a soldier standing guard at the Canadian War Memorial, the subsequent storming of Parliament by the gunman and the heroism of Sergeant-at-Arms Kevin Vickers in taking down the shooter has been named the top Canadian political story of 2014 as chosen by Canadians, according to a new Ipsos Reid poll conducted on behalf of Global News.     


Three Quarters (73%) of Canadians Support Use of Canadian Ground Troops in the War Against ISIS to Stop it From Gaining Own State

Wednesday, December 31, 2014

Toronto, ON – A solid majority of Canadians support the use of Canadian Forces ground troops in the war against ISIS if it will help prevent ISIS from gaining its own state, according to a new Ipsos Reid poll conducted on behalf of Global News.     


Canadians Say Attack on Soldier at National War Memorial and Parliament Hill Top Canadian News Story of 2014 (36%)

Tuesday, December 30, 2014

Toronto, ON – Nearly four in ten (36%) Canadians say that the attack on a soldier at the Canadian War Memorial and the subsequent attack on Parliament Hill is the top Canadian news story of 2014, according to a new Ipsos Reid poll conducted by Global News. No other story from among the 14 possibilities compiled by Global News came close to challenging this story as the top news story of the year.     


Canadians say Protests Following Grand Jury Verdicts Following Death of Black Suspects by Police Named Top US News Story of 2014 (34%)

Monday, December 29, 2014

Toronto, ON – Reflecting on a tumultuous year south of the border, Canadians say that the spontaneous protests following grand jury verdicts following the death of black suspects by police officers is the top US news story of 2014, according to new Ipsos Reid poll conducted on behalf of Global News.     


Canadians (44%) Say Death of Robin Williams Top Pop Culture Story of 2014

Thursday, December 25, 2014

Toronto, ON – In a year that saw the fall of big-name celebrities and politicians to scandal, Canadians have named the death of beloved actor Robin Williams as the top pop culture story of the year, according to a new Ipsos Reid poll conducted on behalf of Global News.     


ISIS and Ebola Voted Top International News Stories for 2014

Wednesday, December 24, 2014

Toronto, ON – Canadians have voted ISIS terrorism and the Ebola outbreak in Africa as the top international news stories for 2014, according to a new Ipsos Reid poll conducted on behalf of Global News.     


Holiday Traditions on the Decline, but Canadians Emphatic it Remains the “Christmas Season” (73%), not “Holiday Season” (27%)

Wednesday, December 24, 2014

Toronto, ON – Holiday traditions may be on the decline in Canada, but most Canadians believe the season should still be referred to as Christmas and not the holiday season, according to a new Ipsos Reid poll conducted on behalf of Global News.     


Three in Ten (28%) Adult Canadians Personally Believe in Santa Claus (Up 3 Points Since 2012)

Wednesday, December 24, 2014

Toronto, ON – This Christmas Eve – Santa’s busiest day of the year – a new Ipsos Reid poll conducted on behalf of Global News has found that three in ten (28%) Canadians say they personally believe in Santa Clause, up 3 points from two years ago – meaning that it isn’t only children who are eagerly anticipating Jolly Old St. Nick’s arrival down the chimney tonight. These figures translate into approximately 7 million adult Canadians who say they believe in Santa.     


Americans More Concerned Than Ever with Cloud Security

Monday, December 22, 2014

New York, NY – Faced with an ever-increasing number of high-profile cloud security breaches and data hacks, including the most recent attack on Sony Pictures Entertainment, Americans say they are increasingly concerned with cloud security and ownership of data in the cloud. According to a study just completed by Ipsos MediaCT, 62% of Americans say they’re concerned about who “owns” their data or files stored in the cloud, compared to 53% three years ago.     


Americans Optimistic About the Economy, Finances and the Future

Thursday, December 18, 2014

San Francisco, CA - These are the findings from an Ipsos study conducted for Wells Fargo. The report is available for download on the right side of the page.     


DIG360 – Ipsos Report: Black Friday buying in Canada plateaued in 2014

Friday, December 12, 2014

Vancouver, BC – DIG360 and Ipsos have been tracking shopper behaviour in Canada on a regular basis and have released their latest findings of trends around retail Black Friday 2014. Awareness of Black Friday is entrenched in Canada, nudging up to 98% from 97% the year previous. However, factoring the slight gain in awareness, there was a 5% drop in those reporting they knew about it, but did not browse offers nor buy any Black Friday deals. In the end, a quarter (25%) purchased Black Friday deals, similar to the 27% incidence in 2013 (16% bought in 2010).     


Extended Days Mean More Opportunities for Marketers to Engage with Canadians

Thursday, December 11, 2014

Toronto, ON – As Canadians continue to adapt to new technologies, a clear impact is seen in their day-to-day behaviours. Ipsos’ Canadian Media Landscape, a single-source syndicated study that captures the daily activities of Canadians (both media and non-media related), reveals important implications for marketers.     


Two Thirds (64%) of Prospective Home Buyers in Ontario Plan to Continue Search Over the Holidays

Tuesday, December 09, 2014

Toronto, ON – Prospective home buyers in Ontario won’t be taking a break from house hunting this holiday season, as many believe Santa might gift them a great find or a great deal for their persistence, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


Landmark RBC/Ipsos Reid Survey of Canadian Youth Finds Dramatic Decline in Happiness, Optimism During Late Teens

Thursday, November 20, 2014

Toronto, ON – A landmark survey of nearly 2,400 Canadian youth aged 10 to 25, conducted by Ipsos Reid on behalf of RBC, has found a dramatic shift in attitudes, behaviours and beliefs as teens reach early adulthood and the realities of life set in. In comparison with youth aged 10 to 17, youth aged 18 to 21 are less happy, less optimistic, less excited about their future, smile less often, and are less likely to say their life has meaning and that they can achieve anything they want.     


Majority of Canadian Employees (54%) Would Prefer Their Employer Give a Charitable Gift in the Employee’s Name, Rather than a Traditional Gift

Thursday, November 20, 2014

Toronto, ON – A majority (54%) of Canadian employees ‘agree’ (15% strongly/39% somewhat) that they would prefer if their employer would give a charitable gift in their name rather than a tangible gift’, according to a new survey conducted by Ipsos Reid on behalf of the World Vision Gift Catalogue. A minority (46%) ‘disagrees’ (15% strongly/31% somewhat) that they’d rather receive a charitable gift.     


When Creating International Policy, Most (92%) Canadians Agree that Protecting Children’s Rights Should be a Priority

Monday, November 17, 2014

Toronto, ON – Canadians want governments to keep children foremost in their minds when creating international policy and agree with a new UN Treaty that aims to do that, according to an Ipsos Reid poll conducted on behalf of World Vision Canada. Most (92%) ‘agree’ (52% strongly/40% somewhat) that ‘protecting children’s rights should be a priority in decision making’ for the international community at all levels, while few ‘disagree’ (1% strongly/7% somewhat) with this premise.     


Young Adults in Canada Place High Level of Importance on Their Communities, See Designated Driving as Part of Building a Better Community, Keeping Friends Safe

Thursday, November 13, 2014

Toronto, ON – Young adults in Canada place a high level of importance on their community, and see designated driving as a way of making their community a better place to live, according to an unprecedented national survey of 2,685 young adults under the age of 35 commissioned by Labatt Breweries of Canada. The survey – conducted by Ipsos Reid in July – is Canada’s largest and most comprehensive study ever released of young adults’ views on their contributions to the community and attitudes towards designated driving.     


Ipsos/Celgene: Pancreatic Cancer Awareness

Thursday, November 13, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Celgene on Pancreatic Cancer Awareness. Topline results are available for download on the right side of the page.     


Three in Ten (27%) Canadians Will Attend a Remembrance Day Ceremony This Year, 23% Said they Went Last Year

Monday, November 10, 2014

Toronto, ON – Three in ten (27%) Canadians say that they will attend an official Remembrance Day service on November 11th this year, an increase over the 23% who said they attended one last year, according to a new Ipsos Reid poll conducted on behalf of The Vimy Foundation.     


More than Half of Adults Set a Budget on Holiday Shopping

Thursday, November 06, 2014

New York, NY – Six in ten (60%) U.S. adults set a budget on their holiday gift shopping, while four in ten (40%) do not, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. However, they are more evenly divided when it comes to making holiday gift lists, with just over half (53%) saying that they do so. These findings are very similar to those of last year’s survey, in which about six in ten (62%) reported that they set a holiday shopping budget, and half (51%) said that they made a holiday gift list.     


Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date

Tuesday, October 21, 2014

Toronto, ON – Choosing one’s preferred retirement date may be harder than expected, according to the results of a new Ipsos Reid survey conducted on behalf of Sun Life.     


Almost Half (43%) of Canadians Have Suffered From Four or More Musculoskeletal Conditions in the Past Year

Thursday, October 16, 2014

Toronto, ON – A recent survey conducted by Ipsos Reid on behalf of the Canadian Chiropractic Association (CCA) reveals that many Canadians have suffered from multiple musculoskeletal (MSK) symptoms over the past year.     


Most (84%) Canadians Believe a Doctor Should be Able to Assist Someone Who is Terminally Ill and Suffering Unbearably to End their Life

Wednesday, October 08, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Dying with Dignity Canada reveals that most Canadians believe a doctor should be able to provide assisted dying to Canadians under a variety of different scenarios.     


Four in Ten (38%) Toronto Residents Agree They’re Thinking of Leaving Toronto Because It’s Too Expensive

Friday, October 03, 2014

Toronto, ON – Four in ten (38%) Torontonians ‘agree’ (12% strongly/26% somewhat) that they’re ‘thinking of leaving Toronto because it’s too expensive to live here’, according to a new Ipsos Reid poll conducted on behalf of Global News.     


High Taxes Top Issue for One in Seven (14%) Toronto Residents

Thursday, October 02, 2014

Toronto, ON – While much of the Toronto mayoral campaign to date has focused on public transit and easing congestion, high city taxes is still the top issue for hundreds of thousands of City residents, according to an Ipsos Reid poll conducted on behalf of Global News. In fact, one in seven (14%) Torontonians says that ‘city taxes that are too high’ is the most important local issue facing Toronto, a two point increase over those who said this was the top issue facing the city in 2011.     


Nine in Ten (90%) Torontonians Agree It’s Becoming More Difficult for the Average Person to Live in Toronto

Wednesday, October 01, 2014

Toronto, ON – Nine in ten (90%) Torontonians ‘agree’ (42% strongly/48% somewhat) that ‘it’s becoming more difficult for average people to live in Toronto’, according to an Ipsos Reid poll conducted on behalf of Global News. Just one in ten (10%) ‘disagree’ (1% strongly/9% somewhat).     


American Moms Are Under Pressure: Their Finances, The Future, The Housework And ‘Being a Mom’ Found to Be Their Top Sources of Stress

Tuesday, September 30, 2014

New York, NY – Two-thirds (67%) of American moms say they are at least “somewhat” stressed, including 14% who say they are “very” stressed, according to Growing Pains: The Stresses of Being an American Mom, a new online survey of 1,000 moms ages 18+ conducted by Ipsos Public Affairs on behalf of the Clinton Foundation.     


New Study Reveals the Most Active Province in Canada

Tuesday, September 30, 2014

Toronto, ON – How active are today’s Canadians? Ipsos Reid, Canada’s market intelligence leader, asked scores of respondents about their fitness preferences, and overall, the results show that they are an active bunch. A new study conducted by Ipsos Reid in partnership with the Canadian Sporting Goods Association (CSGA) reveals that eight-in-ten Canadian households nationally have at least one person who engages in a fitness or sports activity.     


Eight in Ten (82%) Canadians Say It’s Important to them Personally that Canada Helps Improve Child and Maternal Health in Developing Countries

Tuesday, September 23, 2014

Toronto, ON – With Prime Minister Harper expected to make maternal and child health a focus of his upcoming address to the United Nations General Assembly, a new survey conducted by Ipsos Reid on behalf of World Vision Canada reveals that most Canadians place a personal importance on the issue of maternal and children’s health in developing countries and want Canada to continue to be a major presence on the topic for the foreseeable future.     


Affluent Population Expands in Size, Spending Power & Marketplace Importance

Thursday, September 18, 2014

New York, NY – The 2014 Ipsos Affluent Survey USA, released today, projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). This segment is vital to the U.S. economy, spending $2.0 trillion annually across a range of products and services. The study finds that Affluents are early adopters and heavy users of technology, but also reports that Affluents are heavy consumers of traditional media, and that their readership of print publications is essentially unchanged from a year ago.     


Risk from Counterfeiters to Increase as China's Auto-Parts Market to Double in Size by 2019

Thursday, September 18, 2014

LONDON – Ipsos Business Consulting, a leader in fact-based business consulting, has published new research highlighting the risks posed by counterfeiters in China's fast-growing automotive parts market.     


How America Views Home Ownership

Monday, September 15, 2014

New York, NY - Conducting a national study for public release, Ipsos partnered up with Wells Fargo to gain insight on the perceptions and attitudes of the American public toward various aspects of home ownership, including aspects of financial planning such as borrowing. Results show that the majority of Americans – including Millennials - consider themselves to be financially responsible, not spending beyond their means, while claiming to also understand how to manage, save, invest, and earn their money. However, when it comes to the financial aspects associated with purchasing a home, education opportunities do exist as misperceptions about the home buying process are common - particularly when it comes to qualifying for a mortgage, the various types of mortgages that are available (that may help potential buyers qualify), and down payment requirements.     


Nine in Ten (91%) Torontonians Say Billy Bishop Toronto City Airport a Valuable Asset for the City

Tuesday, September 02, 2014

Toronto, ON – Nine in ten (91%) Torontonians ‘agree’ (52%/39% somewhat) that the Billy Bishop Toronto City Airport is a ‘valuable asset for the city’, up 4 points since last year, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (9%) ‘disagree’ (4% strongly/5% somewhat) that it is.     


Commitment to College Strong as Ever as Families Make Deliberate Decisions to Meet Cost, Says New Research from Sallie Mae and Ipsos

Thursday, July 31, 2014

Washington, D.C., Newark, DE. — Ninety-eight percent of families agree that college is a worthwhile investment, but the way they covered the bill last year changed, according to “How America Pays for College 2014,” a new national study from Sallie Mae and Ipsos. The annual study, now in its seventh year, found that while the average amount spent on college was consistent with prior years, families spent more out of pocket (42 percent of college costs) while overall borrowing (22 percent of college costs) was at the lowest level in five years. Low-income students, in particular, reduced their reliance on borrowed funds when paying for college last year.     


Budgeting Tops Cost Cutting and Earning More as Most Helpful Down-Payment Saving Strategy for Prospective Ontario Homebuyers

Tuesday, July 29, 2014

Toronto, ON – Ontarians planning to buy a home in the next two years say they will create a budget to help save for the prospective home’s down-payment (40%), trumping cutting costs (36%) and earning more money, through such avenues as over time or a second job (36%), according to a new study conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


Canadian Parents Know Less Than They Think They Do About Child’s Post-Secondary Spending

Tuesday, July 22, 2014

Toronto, ON – When it comes to knowing about their children’s debt and post-secondary spending habits, a new survey conducted by Ipsos Reid on behalf of RBC reveals a concerning disconnect between parents and their children when it comes to money matters at school.     


Majority (53%) of Canadian Parents Believe Cruises are an Ideal Family Vacation

Wednesday, July 16, 2014

Toronto, ON – With children out of school and vacation season in full swing, Canadian parents are always looking for fun family plans, while many see hopping aboard a cruise ship as a perfect plan, according to a new survey conducted by Ipsos Reid on behalf of tripcentral.ca. Majority (53%) of Canadian parents believe a cruise would be the ideal vacation for their families, bested only by all-inclusive sun vacations (76%) and theme parks (64%) but ahead of nature vacations (52%), major city stays (49%), culture or history vacations (46%), organized tours (44%) or some other vacation (25%).     


Two-Thirds (68%) of Pre-Retired Boomers Have Not Discussed All Aspects of Retirement with Their Spouse or Partner

Wednesday, July 16, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of RBC and their annual Retirement Myths & Realities Poll, reveals that most Canadians aged 50 and older who are not yet retired have yet to discuss all the facets related to retirement with their significant others. Only one in three (32%) pre-retired boomers has discussed all of the following topics with their spouse or partner:     


Over Nine in Ten Canadians (93%) and Americans (90%) Agree That Downtowns Need to Become More Livable Spaces

Tuesday, July 15, 2014

Toronto, ON – Over nine in ten Canadians (93%) and Americans (90%) want downtowns to become neighbourhoods that feature green spaces (eg. parks, public areas, trees, etc) and walkable areas, according to a new Ipsos Reid poll on behalf of Lamb Development Corp. A very slim proportion disagreed with this idea (7% Canadians, 10% Americans).     


Condos Rank as Second Most Popular Real Estate Choice for Prospective Ontarian Homebuyers

Thursday, July 10, 2014

Toronto, ON – While the average detached home is still the standard for prospective homebuyers in Ontario, many Ontarians are turning to the condo market for their future residential needs, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association and The Ontario Home Ownership Index.     


On the Eve of Canada Day, Four in Five (81%) Canadians Believe Compatriots Should Show More Patriotism

Monday, June 30, 2014

Toronto, ON – Canada Day gives Canadians the time to relax and reflect about what makes their country great, but most believe their fellow Canadians could do more to support the Red Maple Leaf. Moreover, millions of Canadians don’t even know about some of Canada’s defining moments or events, according to a new survey conducted by Ipsos Reid on behalf of Historica Canada.     


As World Pride Kicks Off in Toronto, Canada Poll Shows Strong Majority (71%) Among 15 Developed Nations Support Legal Recognition of Same-Sex Couples

Friday, June 27, 2014

Toronto — As World Pride 2014 celebrations kick into high gear this weekend in Toronto, Canada, a new survey by global research company Ipsos finds that a strong majority (71%) of those in 15 developed countries support some form of legal recognition of same-sex couples – 51% think same-sex couples should be able to marry legally while 20% support some form of legal recognition but not marriage. The survey finds that 14% are opposed to same-sex couples having any kind of legal recognition while 15% are unsure. Further, three quarters (76%) of those interviewed in the 15 countries collectively agree that “gay men and lesbians should be free to live their own life as they wish.”     


Three Quarters of Canadians Want to Be Conscience Shoppers (77%) and Feel Responsible for Taking Action to Protect Children from Child Labour (75%)

Wednesday, June 25, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada as part of the agency's No Child For Sale campaign reveals that most Canadians are wanting to be more conscience in their shopping, especially since they believe they have a part to play, through their buying habits, to protect children from exploitative labour.     


Vacation Deficit Decreases as More Americans Confident They’ll Take a Vacation This Year

Tuesday, June 24, 2014

New York, NY – The vacation deficit in America is decreasing this year compared to last, as more Americans intend to take a vacation in 2014, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Half (52%) of Americans say they’re ‘confident’ (37% very/15% somewhat) that they’ll take a vacation in 2014 – defined as leisure travel of at least a week at least 100 miles from home – which is up 5 points from last year and back on par with 2011/2012 results. Furthermore, just 8% say they have already taken a vacation this year, which shows no change from 2013. Those in the Northeast (54%, no change) and Midwest (52%, down 4 points) are most confident about vacationing, although those in the South (51%, up 5 points) and West (49%, up 8 points) saw the largest gains from last year.     


Ipsos MediaCT Releases Data from LMX Family 2014

Tuesday, June 24, 2014

New York, NY – Results from the sixth wave of LMX Family, Ipsos MediaCT’s annual study of the media and technology attitudes and behaviors of families with kids aged 0-12 years old, have just been released uncovering dramatic shifts in how, when and where kids and parents are consuming content. The data revealed that today’s families are equipped and enabled to increasingly seek out a multitude of digital experiences.     


With Changes to Pension Landscape on the Horizon, Canadians of all Ages Want to See Pension Promises Kept, Look to Government to Ensure They Are

Friday, June 20, 2014

Ottawa, ON – As the Government of Canada seeks feedback on its plans to put in place the necessary framework for a new kind of private sector pension plan, “the target benefit pension plan”, a survey conducted by Ipsos Reid on behalf of the Canadian Federation of Pensioners and Bell Pensioners' Group finds that, against a backdrop of uncertainty about the future viability of employer-provided pensions, Canadians are highly supportive of government action to increase pension coverage.     


New Study Reveals that More Canadians Not Expecting Inheritance from Parents (45%) Than Expecting One (35%)

Thursday, June 19, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of HomEquity Bank reveals that when it comes to receiving a parental inheritance, Canadians should not be getting their hopes up.     


41 Million People in the U.S. and Canada Play Fantasy Sports

Wednesday, June 18, 2014

Minneapolis, MN – A new study conducted by Ipsos Public Affairs on behalf of the Fantasy Trade Sports Association estimates that 14 percent of the U.S. population aged 12 and over and 19 percent of the Canadian population of the same age play fantasy sports. Based on the 2013 population estimates from the U.S. Census Bureau and Statistics Canada, this represents 41 million fantasy sports players across both markets; the highest number of players recorded in the five years the study has been conducted.     


Many Employees Feel Compelled to Connect Outside of Work Hours

Tuesday, June 17, 2014

New York, NY – Over four in ten (42%) working adults feel compelled to check in with work even while on vacation, including one in eight (13%) who strongly agree with this statement, according to a new poll of over 2,000 adults who work full-time, conducted by Ipsos Public Affairs on behalf of Randstad. Younger employees are more likely to feel this way than are those who are older; nearly half of those in the Millennial generation (born between 1982 and 1994) and those in Generation X feel this way (45%, respectively), compared to just over a third of Baby Boomers (36%).     


Majority (55%) of Canadians Who Have Accessed the Legal System Did Not Hire a Lawyer to Represent Them

Tuesday, June 17, 2014

Toronto, ON – With the Canadian justice system being accessed by a million Canadians each year, a new study conducted by Ipsos Reid on behalf of DAS Canada reveals that those using the legal system are not using legal representation to defend them.     


New Study Reveals that Self-Described ‘Eco-Conscious’ Millennials Don’t Regularly Recycle Their Old Electronics

Tuesday, June 17, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Ontario Electronic Stewardship (OES) reveals that while most millennials see themselves as eco-conscious and avid recyclers of most reusable products, few recycle one of their major daily items: their used electronics.     


Canadians in Cars Talking About Their Road Pet Peeves

Tuesday, June 17, 2014

Toronto, ON – Nearly all Canadians can admit to having certain ‘pet peeves’ within their day-to-day life, with Canadians on the road feeling no different. According to a new survey conducted by Ipsos Reid on behalf of RBC Insurance, nearly all licensed Canadians have their automotive annoyances and have provided their top ‘pet peeves’.     


Americans See Bullying as Being a Widespread Issue in Youth Sports, but One That Often Goes Unaddressed

Monday, June 16, 2014

New York, NY – According to a new nationwide survey of over 1,000 respondents, ages 13-54, conducted by Ipsos on behalf of NYU Sports and Society, a majority (53%) have witnessed bullying in a sports setting when they were playing, spectating, or coaching a sport, and over a third (36%) say that they have been bullied themselves. Yet only 17% admit to having bullied someone in a sports setting when they were either playing or coaching a sport.     


Ipsos’ Client Zillow Takes Home Prestigious Effie Award

Monday, June 16, 2014

New York, NY – A deep understanding of an audience can help inspire advertising campaigns that work. Ipsos is honored to have contributed to a campaign that Zillow received bronze for at the 2014 Effie Awards, an event that honors the most effective marketing and communication cases in North America. The win came in the Real Estate category for their “Find Your Way Home” campaign. The awards were presented at a gala on June 5 in New York City.     


Host Country Brazil (39%) Expected to Be Victorious in the Final Game of the Upcoming FIFA World Cup

Friday, June 06, 2014

Global – In anticipation of the 2014 FIFA World Cup soccer event in Brazil, a new poll by global research company Ipsos sheds light on awareness of the event, how engaged world respondents are, who they think will win, if and how they will watch the games, the assessed impact of Brazil being the host of this year’s event and event sponsors.     


Majority (58%) of Torontonians Support Reduction in the Municipal Land Transfer Tax, Just 28% Oppose

Thursday, June 05, 2014

Toronto, ON – A majority (58%) of Torontonians ‘support’ (23% strongly/36% somewhat) ‘a reduction in the Land Transfer Tax paid by home buyers, instead of a complete repeal of the tax’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. In contrast, just 28% ‘oppose’ (14% strongly/14% somewhat) a reduction in the LTT, while 14% don’t know which position they support.     


Cards, Dining Out, and Phone Calls Are the Top Three Ways America Celebrates Father’s Day

Wednesday, June 04, 2014

New York, NY – Sending or giving cards to the dads in their family (34%) is the most common way US adults celebrate Father’s Day, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs. Three in ten also say that they take the dads in their families out for brunch, lunch, or dinner to celebrate Father’s Day (29%), while slightly more than a quarter celebrate by calling to wish the dad(s) a Happy Father’s Day (27%). Less than one in ten (7%) report that they usually send or give the dad(s) in the family an outdoor/sports-related gift, while few typically send or give a tie or other apparel (5%) or take care of chores that day like mowing the lawn or washing the car, to give dad(s) a break (3%). One in five (20%) celebrate by sending/giving the dad(s) in the family some other type of gift. However, the largest proportion of respondents, more than a third (35%), say that they do not typically do anything to celebrate Father’s Day.     


Can Men Be Feminists Too? Half (48%) of Men in 15 Country Survey Seem to Think So

Friday, May 23, 2014

Global – A new poll by global research company Ipsos finds that just over half (53%--very much 17%/36% somewhat) of those in 15 developed countries self-identify as a “feminist” – someone who advocates and supports equal opportunities for women.     


Getting Chores Done is a Source of Conflict in Their Household, Say One Quarter (27%) of Americans in 12 States

Thursday, May 22, 2014

Minneapolis, MN – A new survey conducted by Ipsos Reid on behalf of Honeywell reveals that while a majority of Americans in 12 states have assigned specific chores to keep their household in order, these tumultuous tasks often lead to conflict and can fall on deaf ears.     


Puget Sound Residents Will Choose Relaxing over Shopping this Memorial Day

Wednesday, May 21, 2014

Seattle, WA – What would Memorial Day be without all the sales? They are the biggest of the year, inspiring many to seek advice on how to get the best deals on what’s hot this summer. But most residents of the Seattle and Northwest area will not be shopping this weekend. Instead, they will be hanging out at home with family and friends.     


‘Go Play!’ Takes on New Meaning for Post-Millennials and their Parents

Monday, May 19, 2014

New York, NY – Data from LMX Family, Ipsos MediaCT’s recently released annual study of the media and technology attitudes and behaviors of kids aged 0-12 years old and their parents, revealed important shifts in how today’s kids aged 6-12 and their parents think about playing. “Understanding these changes is essential for developers designing leisure-time programs, products or communications for this audience,” says Donna Sabino, SVP at the Ipsos MediaCT Kids & Family Center of Excellence.     


Trust Continues to Play a Major Role in Canadian Consumer Decision-Making

Thursday, May 15, 2014

Toronto, ON – Canadians continue to value trust as a major factor in consumer decision-making with eight-in-ten (81%, 20% strongly agree/61% somewhat agree) Canadians saying they would pay more to support a product or service from a brand they trust, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Only one in five (19%, 3% strongly disagree/16% somewhat disagree) disagreed that they would pay more money to support a brand they trust.     


Reflecting on Typical Mother’s Day Gifts, Clothing (76%) and Jewelry (48%) Most Seen as Gifts Made Using Child Labour

Thursday, May 08, 2014

Toronto, ON – With Mother’s Day approaching and many heading out to stores to pick up flowers or other gifts for their moms, a new Ipsos Reid survey reveals that many Canadians might not think to check the typical gifts they give their moms each and every Mother’s Day for where or how they’re made.     


Toronto Homeowners See Kitchen (52%) and Bathroom (15%) Upgrades as Those Most Likely to Improve Home Value

Thursday, May 08, 2014

Toronto, ON – A new survey of Toronto homeowners conducted by Ipsos Reid on behalf of the City of Toronto reveals the top upgrades city residents believe would improve the value of their homes.     


Cards, Phone Calls and Dining Out Are the Top Three Ways America Celebrates Mother's Day

Wednesday, May 07, 2014

New York, NY – Sending or giving cards to the moms in their family (41%) is the most common way US adults celebrate Mother’s Day, according to a new survey conducted by Ipsos Public Affairs. Three in ten also say that they call the moms in their family (35%) or take them out for brunch, lunch, or dinner to celebrate Mother’s Day (31%). Only 16% say that they typically send flowers, and 3% give candy, while 22% give some other type of gift. Less than one in ten (8%) report that they usually take care of household chores that day like cooking or cleaning, to give mom a break. Roughly a quarter (26%) say that they don’t typically do anything to celebrate Mother’s Day.     


Millennial Moms Creating New Media Patterns

Tuesday, May 06, 2014

New York, NY – Evidence of Millennial Moms’ growing passion for digitally-delivered experiences was quite evident in the newest wave of LMX Family, Ipsos’ study of the media behaviors and attitudes of parents and kids. From time spent using apps and watching online videos with their children to number of SVOD subscriptions, GenY Moms are increasingly turning to the internet to find entertainment to share with their kids aged 6-12 years old.     


Canadians Split on Test of Canada’s Vimy Ridge Battle in 1917: 49% Pass while 51% Fail as One Quarter (26%) Score Perfect

Sunday, May 04, 2014

Toronto, ON – A new Ipsos Reid poll, conducted on behalf of the Vimy Foundation indicates that, encouragingly, Canadians split on their success when presented with six multiple-choice questions about the history of the Battle of Vimy Ridge.     


The Canadian Employment Mobility Landscape: 46% of Canadians Might Move for Work, 55% Would Not Move for Any Circumstance

Thursday, May 01, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of the Canadian Employee Relocation Council (CERC) and released today shows that, on average, 46% of Canadians might take a job or work contract that would force them to move to a new location.     


Most (88%) Torontonians See Homeownership as Part of ‘The Canadian Dream’, But Seven in Ten (68%) Say MLTT Would Limit Ability to Afford a Home

Tuesday, April 29, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA) reveals that although most Torontonians believe home ownership to be one of life’s most important moments, the presence of the municipal land transfer tax is viewed as a barrier to home ownership.     


Seven in Ten (68%) Canadian Women Confused by Conflicting Information about Mammography

Thursday, April 24, 2014

Toronto, ON – Seven in ten (68%) Canadian women are confused by what is true or not true when it comes to mammography, and four in ten (42%) say they don’t know whether the benefits of breast cancer screening outweigh the risks, according to a new Ipsos Reid poll conducted on behalf of the Canadian Breast Cancer Foundation.     


Half (51%) of Canadian Dog Owners Can’t (30%) or Don’t Know (21%) How to Recognize Seasonal Allergy Signs in Their Dogs

Thursday, April 24, 2014

Toronto, ON – With Spring’s seasonal allergies on the way for Canadians’ canine companions, many dog owners can’t identify allergic signs and incorrectly believe that their furry friends share similar allergy signs.     


Ipsos/Reuters Poll: World Cup

Wednesday, April 16, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the World Cup. Topline results are available for download on the right side of the page.     


Ipsos/Reuters Poll: Travel

Monday, March 10, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about travel. Topline results are available for download on the right side of the page.     


Most Parents of Elementary (80%) and High School (70%) Students Would Take Their Kids Out of School for a Week+ Vacation

Tuesday, March 04, 2014

Toronto, ON – One the verge of March Break, a new survey of parents with kids in the household who have traveled by air to a sun destination within the last three years or plan on doing so within the next year reveals that most parents are willing to pull their kids out of the classroom for a week or longer when it comes time to take a family vacation.     


Veterans and their Families are Divided when it comes to Canada’s Record with Veterans’ Services while Canadians are Unclear

Monday, March 03, 2014

Ottawa – Canada’s veterans and their families are more divided when it comes to pride in how Canada treats its veterans (41% agree they are proud, while 37% disagree) and the effectiveness of the benefits and services provided by Veterans’ Affairs Canada (39% view as effective, while 32% view it as ineffective). This is in stark contrast to almost half of Canadians who neither agree nor disagree that they feel Veterans’ Affairs Canada’s benefits and services are effective (47%) and two in five who neither agree nor disagree that they are proud of how Canada treats its veterans (38%). It would seem those with the most contact and familiarity with how the Canada treats its veterans are polarized when it comes to these issues while the general public is just not aware. Over half of veterans and their families (54%) are familiar with the programs and services offered by Veterans Affairs Canada, compared to just a quarter of Canadians (27%).     


A Snapshot of Sleep Preferences Among Travellers in Great Britain, the United States, Russia and China

Monday, March 03, 2014

Toronto – Hotel goers have varied preferences when it comes to staying in hotels, such as mattress characteristics, nighttime routines and what they prefer to have on their bedside tables. The data is part of a new study conducted online by global research company Ipsos on behalf of the Four Seasons Hotels and Resorts in the United States, Great Britain, Russia and China. The study includes a sample of 3,148 respondents who have ever stayed in a hotel.     


Ipsos/Reuters Poll: Oscars

Wednesday, February 26, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the Oscars. Topline results are available for download on the right side of the page.     


Nine in Ten (90%) Torontonians Agree that Billy Bishop Toronto City Airport is an Asset to Toronto

Tuesday, February 25, 2014

Toronto, ON – Nine in ten (90%) Torontonians ‘agree’ (54% strongly/36% somewhat) that ‘the Billy Bishop Toronto City Airport is a valuable asset for the city’ (up 3 points since polling conducted in the summer of 2013), according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (10%) ‘disagree’ (5% strongly/5% somewhat) that it is.     


One in Four (24%) Canadian Homeowners Expect Their Home to Be Their Primary Source of Retirement Income

Wednesday, February 19, 2014

Toronto, ON – As housing prices continue to rise in large Canadian cities, a sizeable portion of Canadian homeowners plan to use their homes as their primary source of income after they leave the workforce, according to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial.     


Socialogue: Listen Cupid, You May Have Some Work To Do

Tuesday, February 18, 2014

Global - People’s claims of happiness and financial strength are higher for those in a relationship . . . at least, so say the numbers, with 78% of those in relationships across 15 countries saying they are very or somewhat happy, compared to 67% of those who are not in a relationship. The same disparity exists in terms of financial security, although at much lower percentages, 29% among those in a relationship versus 21% of those who are not in a relationship. But, just wait a little minute before drawing conclusions. The disparity may not be as great as it sounds given that the not-in-a-relationship group includes those who are widowed, consider themselves between relationships or divorced from relationships that were in disrepair, all factors that can give a solid dent to the fender of one’s happiness and financial security. In a good relationship? Handle with care. Not in one but want to be? Hopefully Cupid will be there to lend a hand this year!     


While Most Growers Recognize and Will Adjust Growing Practices for Problematic Herbicide Resistance, Fewer than Half (44%) Suspect They Have It

Tuesday, February 18, 2014

Toronto, ON – According to a third annual herbicide resistance poll conducted by Ipsos Reid on behalf of BASF Canada Inc., most growers share a concern about weed resistance and plan to combat it by changing their growing practices, although less than half suspect they have these troublesome weeds.     


Valentine's Day: Correlations Between Relationship Status and Happiness, Financial Situation

Wednesday, February 12, 2014

New York—Respondents in 15 developed countries around the world who are in a relationship are more likely to say they are ‘happy’ (78%) than those who are not (67%). They are also more likely to rate their personal financial situation as strong (29% versus 21% for those not in a relationship).     


Socialogue: If You're Happy and You Know It, Clap Your Hands!

Tuesday, February 11, 2014

Global - Hear the clapping? Listen hard, because 75% of us globally say we are very happy (20%) or rather happy (55%). That’s three out of every four. And the other 25%? Fortunately, only 4% say they are not happy at all and at least the 21% who say they are “not very happy” have some happiness in their lives. If each of us makes someone happy every day, maybe by next year we’ll have more happy campers and fewer who are down in the dumps. May this year be one of not-so-random acts of kindness!     


New Study Shows One in Five (21%) Ontario Convenience Stores Sell Cigarettes to Underage Patrons

Monday, February 10, 2014

Toronto, ON – According to a new mystery shop study of 190 Ontario convenience stores conducted by Ipsos Reid on behalf of Canada’s National Brewers, one in five (21%) stores did not ask for valid identification of underage patrons. Major chains and independent stores were equally found to sell tobacco products to patrons under the provincially-defined legal age of 19 years old. Alarmingly, of the 44 stores visited in Toronto, 56% allowed underage patron purchases without asking for valid identification.     


Canadian RRSPs Rebound: Ownership and Contributions Up in 2013

Wednesday, February 05, 2014

Toronto, ON – According to a new study conducted by Ipsos Reid on behalf of RBC for the 24th Annual RBC RRSP poll, more Canadians are planning for the future by owning RRSPs and putting more away. Six in ten (59%) Canadian adults now own RRSPs, up 4 points from 55% in 2012. The average planned contribution by RRSP holders has gone up by more than $500 from this time last year and now sits at approximately $4,653 per contributor.     


Eight in Ten (81%) Canadians Support Using Tax Dollars to Create and Support Youth Suicide Prevention Initiatives

Monday, February 03, 2014

Toronto, ON – According to a new study conducted by Ipsos Reid on behalf of the Partners for Mental Health, eight in ten (81%) Canadians ‘support’ (35% strongly/46% somewhat) ‘using tax dollars to fund the creation of a dedicated national suicide prevention fund that would provide matching funds to provincial and territorial governments, or not-for-profit-organizations, to create and support youth suicide prevention initiatives and programs across the country’. Just two in ten (19%) ‘oppose’ (3% strongly/15% somewhat) using public funds for this type of initiative.     


Albertans and the Flu Shot

Wednesday, January 29, 2014

Calgary, AB – In spite of deaths and warnings from health officials, most adult Albertans, and especially younger Albertans, have not gotten a flu shot this year, according to a new Ipsos Reid online poll. The poll also shows that a majority of those who have not gotten the flu shot believe that the side effects can cause more problems than getting the flu.     


Are Viewers Pulling the Plug on Cable and Satellite?

Tuesday, January 28, 2014

New York, NY – The television industry has witnessed a shakeup in recent years with TV viewers’ quick adoption of new viewing platforms and the gradually declining levels of cable and satellite subscription services. Some have expressed concerns about how TV service subscription rates are changing and whether this will affect the current business model. However, a recent TV Dailies poll conducted by Ipsos MediaCT surveying prime-time viewers’ subscription service behavior suggests the industry should not be worrying just yet.     


Crudely Put: Oil by Rail Isn’t Safe (54%), with Systemic Problems (61%) that Need a Formal Review (90%), But Pipelines are Best Way to Ship (69%)

Saturday, January 25, 2014

Toronto, ON – A majority of Canadians (54%) ‘disagree’ that they’re confident in the safety of transporting hazardous materials by rail in Canada, according to a new Ipsos Reid poll conducted on behalf of CTV News. Furthermore, six in ten (61%) believe the recent series of rail transportation accidents in Canada are symptoms of a larger safety problem, and nine in ten (90%) want a formal government review of the policies that govern the transportation of crude by rail.     


Global Happiness Report

Wednesday, January 22, 2014

New York — Global respondents appear to be generally happy – 75% very happy (20%) or somewhat happy (55%) – according to a new poll by global research company Ipsos. This general happiness is contrasted by four in ten (37%) who assess the economy in their country to be good – 5% very good, 32% somewhat good. Even despite this gloomy outlook, seven in ten (70%) of those who assess the economy in their country to be bad also report they are happy.     


Avoiding the Flu Shot in BC

Wednesday, January 22, 2014

Vancouver, BC – In spite of warnings from health officials, a majority of adults in British Columbia, especially those under the age of 35 years, have not gotten a flu shot this year, according to a new Ipsos Reid online poll. The poll also shows that a majority of those who have not gotten the flu shot believe that the side effects can cause more problems than getting the flu.     


Metro Vancouverites’ Attitudes and Habits Related to Exercise in the Winter Months

Monday, January 13, 2014

Vancouver, BC – A survey, conducted on behalf of Fitness Town, asked adults in Metro Vancouver about their attitudes and habits relating to exercise during the winter months, and in particular, during the holiday season. The first part of the results, entitled “Exercise Wanes During Holidays for Many in Metro Vancouver,” was released on December 19, 2013 and focussed on why Metro Vancouverites exercise less during the holiday season, their plans regarding fitness resolutions and why they workout at home more often in the winter months.     


Quiet Time at Home Continues into New Year for Puget Sound Residents

Friday, January 10, 2014

Seattle, WA – Following a survey in December that found residents spending a quiet Christmas holiday at home, a new survey conducted by Ipsos MarketQuest found that half (50%) of area residents also planned to spend a quiet New Year’s at home, celebrating with family. Another 16% did not intend to celebrate the new year at all; despite the fact that 2013 seemed to be a better year than 2012 for most residents. A similar survey in 2012, found that 30% of area residents rated the year favorably (using a top box score of 8, 9 and 10 on a 10-point scale). This year, 40% of area residents rated 2013 favorably.     


Increasing Retirement Savings (52%, Up 8 Points From 2012) Tops List of Financial Priorities, Slightly Edging Debt Reduction (48%, Down 6 Points)

Thursday, January 09, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of RBC reveals that more Canadians are citing saving for retirement as a top financial priority compared to those who are prioritizing paying off debt, reversing last year’s rankings.     


2014: Anticipation for a New Year

Friday, January 03, 2014

New York—On the heels of 2013, global respondents in 23 countries appear to be setting their sights to a brighter future in the coming year. A strong majority (76%) indicate they are optimistic that 2014 will be a better year for them than 2013, up three points from last year. Only half (53%) expect the global economy to be stronger in 2014 than 2013, though this figure reflects a four-point improvement on the global aggregate level from last year.     


Ontarians Optimistic About Real Estate Market in 2014

Monday, December 30, 2013

Toronto, ON – Six in ten (59%) Ontarians believe the current real estate market in Ontario is ‘favourable’, according to new research conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA). This compares to just two in ten (18%) Ontarians who believe the market is ‘not favourable’, while one quarter (23%) are ‘neutral’ in their assessment.     


One in Three (35%) Canadians Say Boston Marathon Bombing has Changed the Way they Feel about Taking Part in Large Public Events

Thursday, December 26, 2013

Toronto, ON – The year 2013 witnessed two horrifying terrorist attacks on innocent civilians – one far overseas and the other close to home. The Westgate shopping mall attack saw unidentified gunmen storm a high-end shopping mall and kill at least 72 people with scores more injured. The Boston marathon bombings turned an exciting and historical public event into chaos after two homemade bombs exploded near the finish line, and a mass man-hunt ensued to find the suspect – which eventually succeeded. These terrorist attacks have been named the 7th largest story in 2013 by CTV News, Ipsos’s media partner.     


Four in Five (81%) Canadians Believe Pope Francis is Moving the Catholic Church in a Positive Direction

Tuesday, December 24, 2013

Toronto, ON – In March 2013, Pope Francis was elected via papal conclave after the resignation of his predecessor, Pope Benedict XVI, and has received many a fanfare since his election due to his focus on the world’s poor and dialogue between faiths and putting less of an emphasis on taking condemning stances towards controversial issues such as abortion and homosexuality. The election of a new Pope always comes as one of the year’s top stories whenever these elections occur, so much so that CTV, Ipsos’ media partner, has declared the election of Pope Francis to be the 9th largest news story of 2013.     


Nine in Ten (90%) Canadians Believe They Should be on Santa’s Nice List – More than Pope Francis (84%) and Queen Elizabeth (84%)

Monday, December 23, 2013

Toronto, ON – Santa’s making his list and checking it twice but Canadians are giving him a hand in deciding who has been naughty, and who has been nice, according to an Ipsos Reid poll conducted on behalf of CTV News.     


More Canadian Adults Believe in Santa Claus This Year (29%) than Last (25%)

Monday, December 23, 2013

Toronto, ON – Christmas cheer appears to be building heading into the final days before Christmas, with more Canadians this year than last year believing in Santa Claus, according to a new Ipsos Reid poll conducted on behalf of CTV News.