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Landmark RBC/Ipsos Reid Survey of Canadian Youth Finds Dramatic Decline in Happiness, Optimism During Late Teens

Thursday, November 20, 2014

Toronto, ON – A landmark survey of nearly 2,400 Canadian youth aged 10 to 25, conducted by Ipsos Reid on behalf of RBC, has found a dramatic shift in attitudes, behaviours and beliefs as teens reach early adulthood and the realities of life set in. In comparison with youth aged 10 to 17, youth aged 18 to 21 are less happy, less optimistic, less excited about their future, smile less often, and are less likely to say their life has meaning and that they can achieve anything they want.     


Majority of Canadian Employees (54%) Would Prefer Their Employer Give a Charitable Gift in the Employee’s Name, Rather than a Traditional Gift

Thursday, November 20, 2014

Toronto, ON – A majority (54%) of Canadian employees ‘agree’ (15% strongly/39% somewhat) that they would prefer if their employer would give a charitable gift in their name rather than a tangible gift’, according to a new survey conducted by Ipsos Reid on behalf of the World Vision Gift Catalogue. A minority (46%) ‘disagrees’ (15% strongly/31% somewhat) that they’d rather receive a charitable gift.     


When Creating International Policy, Most (92%) Canadians Agree that Protecting Children’s Rights Should be a Priority

Monday, November 17, 2014

Toronto, ON – Canadians want governments to keep children foremost in their minds when creating international policy and agree with a new UN Treaty that aims to do that, according to an Ipsos Reid poll conducted on behalf of World Vision Canada. Most (92%) ‘agree’ (52% strongly/40% somewhat) that ‘protecting children’s rights should be a priority in decision making’ for the international community at all levels, while few ‘disagree’ (1% strongly/7% somewhat) with this premise.     


Young Adults in Canada Place High Level of Importance on Their Communities, See Designated Driving as Part of Building a Better Community, Keeping Friends Safe

Thursday, November 13, 2014

Toronto, ON – Young adults in Canada place a high level of importance on their community, and see designated driving as a way of making their community a better place to live, according to an unprecedented national survey of 2,685 young adults under the age of 35 commissioned by Labatt Breweries of Canada. The survey – conducted by Ipsos Reid in July – is Canada’s largest and most comprehensive study ever released of young adults’ views on their contributions to the community and attitudes towards designated driving.     


Ipsos/Celgene: Pancreatic Cancer Awareness

Thursday, November 13, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Celgene on Pancreatic Cancer Awareness. Topline results are available for download on the right side of the page.     


Three in Ten (27%) Canadians Will Attend a Remembrance Day Ceremony This Year, 23% Said they Went Last Year

Monday, November 10, 2014

Toronto, ON – Three in ten (27%) Canadians say that they will attend an official Remembrance Day service on November 11th this year, an increase over the 23% who said they attended one last year, according to a new Ipsos Reid poll conducted on behalf of The Vimy Foundation.     


More than Half of Adults Set a Budget on Holiday Shopping

Thursday, November 06, 2014

New York, NY – Six in ten (60%) U.S. adults set a budget on their holiday gift shopping, while four in ten (40%) do not, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. However, they are more evenly divided when it comes to making holiday gift lists, with just over half (53%) saying that they do so. These findings are very similar to those of last year’s survey, in which about six in ten (62%) reported that they set a holiday shopping budget, and half (51%) said that they made a holiday gift list.     


Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date

Tuesday, October 21, 2014

Toronto, ON – Choosing one’s preferred retirement date may be harder than expected, according to the results of a new Ipsos Reid survey conducted on behalf of Sun Life.     


Almost Half (43%) of Canadians Have Suffered From Four or More Musculoskeletal Conditions in the Past Year

Thursday, October 16, 2014

Toronto, ON – A recent survey conducted by Ipsos Reid on behalf of the Canadian Chiropractic Association (CCA) reveals that many Canadians have suffered from multiple musculoskeletal (MSK) symptoms over the past year.     


Most (84%) Canadians Believe a Doctor Should be Able to Assist Someone Who is Terminally Ill and Suffering Unbearably to End their Life

Wednesday, October 08, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Dying with Dignity Canada reveals that most Canadians believe a doctor should be able to provide assisted dying to Canadians under a variety of different scenarios.     


Four in Ten (38%) Toronto Residents Agree They’re Thinking of Leaving Toronto Because It’s Too Expensive

Friday, October 03, 2014

Toronto, ON – Four in ten (38%) Torontonians ‘agree’ (12% strongly/26% somewhat) that they’re ‘thinking of leaving Toronto because it’s too expensive to live here’, according to a new Ipsos Reid poll conducted on behalf of Global News.     


High Taxes Top Issue for One in Seven (14%) Toronto Residents

Thursday, October 02, 2014

Toronto, ON – While much of the Toronto mayoral campaign to date has focused on public transit and easing congestion, high city taxes is still the top issue for hundreds of thousands of City residents, according to an Ipsos Reid poll conducted on behalf of Global News. In fact, one in seven (14%) Torontonians says that ‘city taxes that are too high’ is the most important local issue facing Toronto, a two point increase over those who said this was the top issue facing the city in 2011.     


Nine in Ten (90%) Torontonians Agree It’s Becoming More Difficult for the Average Person to Live in Toronto

Wednesday, October 01, 2014

Toronto, ON – Nine in ten (90%) Torontonians ‘agree’ (42% strongly/48% somewhat) that ‘it’s becoming more difficult for average people to live in Toronto’, according to an Ipsos Reid poll conducted on behalf of Global News. Just one in ten (10%) ‘disagree’ (1% strongly/9% somewhat).     


American Moms Are Under Pressure: Their Finances, The Future, The Housework And ‘Being a Mom’ Found to Be Their Top Sources of Stress

Tuesday, September 30, 2014

New York, NY – Two-thirds (67%) of American moms say they are at least “somewhat” stressed, including 14% who say they are “very” stressed, according to Growing Pains: The Stresses of Being an American Mom, a new online survey of 1,000 moms ages 18+ conducted by Ipsos Public Affairs on behalf of the Clinton Foundation.     


New Study Reveals the Most Active Province in Canada

Tuesday, September 30, 2014

Toronto, ON – How active are today’s Canadians? Ipsos Reid, Canada’s market intelligence leader, asked scores of respondents about their fitness preferences, and overall, the results show that they are an active bunch. A new study conducted by Ipsos Reid in partnership with the Canadian Sporting Goods Association (CSGA) reveals that eight-in-ten Canadian households nationally have at least one person who engages in a fitness or sports activity.     


Eight in Ten (82%) Canadians Say It’s Important to them Personally that Canada Helps Improve Child and Maternal Health in Developing Countries

Tuesday, September 23, 2014

Toronto, ON – With Prime Minister Harper expected to make maternal and child health a focus of his upcoming address to the United Nations General Assembly, a new survey conducted by Ipsos Reid on behalf of World Vision Canada reveals that most Canadians place a personal importance on the issue of maternal and children’s health in developing countries and want Canada to continue to be a major presence on the topic for the foreseeable future.     


Affluent Population Expands in Size, Spending Power & Marketplace Importance

Thursday, September 18, 2014

New York, NY – The 2014 Ipsos Affluent Survey USA, released today, projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). This segment is vital to the U.S. economy, spending $2.0 trillion annually across a range of products and services. The study finds that Affluents are early adopters and heavy users of technology, but also reports that Affluents are heavy consumers of traditional media, and that their readership of print publications is essentially unchanged from a year ago.     


Risk from Counterfeiters to Increase as China's Auto-Parts Market to Double in Size by 2019

Thursday, September 18, 2014

LONDON – Ipsos Business Consulting, a leader in fact-based business consulting, has published new research highlighting the risks posed by counterfeiters in China's fast-growing automotive parts market.     


How America Views Home Ownership

Monday, September 15, 2014

New York, NY - Conducting a national study for public release, Ipsos partnered up with Wells Fargo to gain insight on the perceptions and attitudes of the American public toward various aspects of home ownership, including aspects of financial planning such as borrowing. Results show that the majority of Americans – including Millennials - consider themselves to be financially responsible, not spending beyond their means, while claiming to also understand how to manage, save, invest, and earn their money. However, when it comes to the financial aspects associated with purchasing a home, education opportunities do exist as misperceptions about the home buying process are common - particularly when it comes to qualifying for a mortgage, the various types of mortgages that are available (that may help potential buyers qualify), and down payment requirements.     


Nine in Ten (91%) Torontonians Say Billy Bishop Toronto City Airport a Valuable Asset for the City

Tuesday, September 02, 2014

Toronto, ON – Nine in ten (91%) Torontonians ‘agree’ (52%/39% somewhat) that the Billy Bishop Toronto City Airport is a ‘valuable asset for the city’, up 4 points since last year, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (9%) ‘disagree’ (4% strongly/5% somewhat) that it is.     


Commitment to College Strong as Ever as Families Make Deliberate Decisions to Meet Cost, Says New Research from Sallie Mae and Ipsos

Thursday, July 31, 2014

Washington, D.C., Newark, DE. — Ninety-eight percent of families agree that college is a worthwhile investment, but the way they covered the bill last year changed, according to “How America Pays for College 2014,” a new national study from Sallie Mae and Ipsos. The annual study, now in its seventh year, found that while the average amount spent on college was consistent with prior years, families spent more out of pocket (42 percent of college costs) while overall borrowing (22 percent of college costs) was at the lowest level in five years. Low-income students, in particular, reduced their reliance on borrowed funds when paying for college last year.     


Budgeting Tops Cost Cutting and Earning More as Most Helpful Down-Payment Saving Strategy for Prospective Ontario Homebuyers

Tuesday, July 29, 2014

Toronto, ON – Ontarians planning to buy a home in the next two years say they will create a budget to help save for the prospective home’s down-payment (40%), trumping cutting costs (36%) and earning more money, through such avenues as over time or a second job (36%), according to a new study conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


Canadian Parents Know Less Than They Think They Do About Child’s Post-Secondary Spending

Tuesday, July 22, 2014

Toronto, ON – When it comes to knowing about their children’s debt and post-secondary spending habits, a new survey conducted by Ipsos Reid on behalf of RBC reveals a concerning disconnect between parents and their children when it comes to money matters at school.     


Majority (53%) of Canadian Parents Believe Cruises are an Ideal Family Vacation

Wednesday, July 16, 2014

Toronto, ON – With children out of school and vacation season in full swing, Canadian parents are always looking for fun family plans, while many see hopping aboard a cruise ship as a perfect plan, according to a new survey conducted by Ipsos Reid on behalf of tripcentral.ca. Majority (53%) of Canadian parents believe a cruise would be the ideal vacation for their families, bested only by all-inclusive sun vacations (76%) and theme parks (64%) but ahead of nature vacations (52%), major city stays (49%), culture or history vacations (46%), organized tours (44%) or some other vacation (25%).     


Two-Thirds (68%) of Pre-Retired Boomers Have Not Discussed All Aspects of Retirement with Their Spouse or Partner

Wednesday, July 16, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of RBC and their annual Retirement Myths & Realities Poll, reveals that most Canadians aged 50 and older who are not yet retired have yet to discuss all the facets related to retirement with their significant others. Only one in three (32%) pre-retired boomers has discussed all of the following topics with their spouse or partner:     


Over Nine in Ten Canadians (93%) and Americans (90%) Agree That Downtowns Need to Become More Livable Spaces

Tuesday, July 15, 2014

Toronto, ON – Over nine in ten Canadians (93%) and Americans (90%) want downtowns to become neighbourhoods that feature green spaces (eg. parks, public areas, trees, etc) and walkable areas, according to a new Ipsos Reid poll on behalf of Lamb Development Corp. A very slim proportion disagreed with this idea (7% Canadians, 10% Americans).     


Condos Rank as Second Most Popular Real Estate Choice for Prospective Ontarian Homebuyers

Thursday, July 10, 2014

Toronto, ON – While the average detached home is still the standard for prospective homebuyers in Ontario, many Ontarians are turning to the condo market for their future residential needs, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association and The Ontario Home Ownership Index.     


On the Eve of Canada Day, Four in Five (81%) Canadians Believe Compatriots Should Show More Patriotism

Monday, June 30, 2014

Toronto, ON – Canada Day gives Canadians the time to relax and reflect about what makes their country great, but most believe their fellow Canadians could do more to support the Red Maple Leaf. Moreover, millions of Canadians don’t even know about some of Canada’s defining moments or events, according to a new survey conducted by Ipsos Reid on behalf of Historica Canada.     


As World Pride Kicks Off in Toronto, Canada Poll Shows Strong Majority (71%) Among 15 Developed Nations Support Legal Recognition of Same-Sex Couples

Friday, June 27, 2014

Toronto — As World Pride 2014 celebrations kick into high gear this weekend in Toronto, Canada, a new survey by global research company Ipsos finds that a strong majority (71%) of those in 15 developed countries support some form of legal recognition of same-sex couples – 51% think same-sex couples should be able to marry legally while 20% support some form of legal recognition but not marriage. The survey finds that 14% are opposed to same-sex couples having any kind of legal recognition while 15% are unsure. Further, three quarters (76%) of those interviewed in the 15 countries collectively agree that “gay men and lesbians should be free to live their own life as they wish.”     


Three Quarters of Canadians Want to Be Conscience Shoppers (77%) and Feel Responsible for Taking Action to Protect Children from Child Labour (75%)

Wednesday, June 25, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada as part of the agency's No Child For Sale campaign reveals that most Canadians are wanting to be more conscience in their shopping, especially since they believe they have a part to play, through their buying habits, to protect children from exploitative labour.     


Vacation Deficit Decreases as More Americans Confident They’ll Take a Vacation This Year

Tuesday, June 24, 2014

New York, NY – The vacation deficit in America is decreasing this year compared to last, as more Americans intend to take a vacation in 2014, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Half (52%) of Americans say they’re ‘confident’ (37% very/15% somewhat) that they’ll take a vacation in 2014 – defined as leisure travel of at least a week at least 100 miles from home – which is up 5 points from last year and back on par with 2011/2012 results. Furthermore, just 8% say they have already taken a vacation this year, which shows no change from 2013. Those in the Northeast (54%, no change) and Midwest (52%, down 4 points) are most confident about vacationing, although those in the South (51%, up 5 points) and West (49%, up 8 points) saw the largest gains from last year.     


Ipsos MediaCT Releases Data from LMX Family 2014

Tuesday, June 24, 2014

New York, NY – Results from the sixth wave of LMX Family, Ipsos MediaCT’s annual study of the media and technology attitudes and behaviors of families with kids aged 0-12 years old, have just been released uncovering dramatic shifts in how, when and where kids and parents are consuming content. The data revealed that today’s families are equipped and enabled to increasingly seek out a multitude of digital experiences.     


With Changes to Pension Landscape on the Horizon, Canadians of all Ages Want to See Pension Promises Kept, Look to Government to Ensure They Are

Friday, June 20, 2014

Ottawa, ON – As the Government of Canada seeks feedback on its plans to put in place the necessary framework for a new kind of private sector pension plan, “the target benefit pension plan”, a survey conducted by Ipsos Reid on behalf of the Canadian Federation of Pensioners and Bell Pensioners' Group finds that, against a backdrop of uncertainty about the future viability of employer-provided pensions, Canadians are highly supportive of government action to increase pension coverage.     


New Study Reveals that More Canadians Not Expecting Inheritance from Parents (45%) Than Expecting One (35%)

Thursday, June 19, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of HomEquity Bank reveals that when it comes to receiving a parental inheritance, Canadians should not be getting their hopes up.     


41 Million People in the U.S. and Canada Play Fantasy Sports

Wednesday, June 18, 2014

Minneapolis, MN – A new study conducted by Ipsos Public Affairs on behalf of the Fantasy Trade Sports Association estimates that 14 percent of the U.S. population aged 12 and over and 19 percent of the Canadian population of the same age play fantasy sports. Based on the 2013 population estimates from the U.S. Census Bureau and Statistics Canada, this represents 41 million fantasy sports players across both markets; the highest number of players recorded in the five years the study has been conducted.     


Many Employees Feel Compelled to Connect Outside of Work Hours

Tuesday, June 17, 2014

New York, NY – Over four in ten (42%) working adults feel compelled to check in with work even while on vacation, including one in eight (13%) who strongly agree with this statement, according to a new poll of over 2,000 adults who work full-time, conducted by Ipsos Public Affairs on behalf of Randstad. Younger employees are more likely to feel this way than are those who are older; nearly half of those in the Millennial generation (born between 1982 and 1994) and those in Generation X feel this way (45%, respectively), compared to just over a third of Baby Boomers (36%).     


Majority (55%) of Canadians Who Have Accessed the Legal System Did Not Hire a Lawyer to Represent Them

Tuesday, June 17, 2014

Toronto, ON – With the Canadian justice system being accessed by a million Canadians each year, a new study conducted by Ipsos Reid on behalf of DAS Canada reveals that those using the legal system are not using legal representation to defend them.     


New Study Reveals that Self-Described ‘Eco-Conscious’ Millennials Don’t Regularly Recycle Their Old Electronics

Tuesday, June 17, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Ontario Electronic Stewardship (OES) reveals that while most millennials see themselves as eco-conscious and avid recyclers of most reusable products, few recycle one of their major daily items: their used electronics.     


Canadians in Cars Talking About Their Road Pet Peeves

Tuesday, June 17, 2014

Toronto, ON – Nearly all Canadians can admit to having certain ‘pet peeves’ within their day-to-day life, with Canadians on the road feeling no different. According to a new survey conducted by Ipsos Reid on behalf of RBC Insurance, nearly all licensed Canadians have their automotive annoyances and have provided their top ‘pet peeves’.     


Americans See Bullying as Being a Widespread Issue in Youth Sports, but One That Often Goes Unaddressed

Monday, June 16, 2014

New York, NY – According to a new nationwide survey of over 1,000 respondents, ages 13-54, conducted by Ipsos on behalf of NYU Sports and Society, a majority (53%) have witnessed bullying in a sports setting when they were playing, spectating, or coaching a sport, and over a third (36%) say that they have been bullied themselves. Yet only 17% admit to having bullied someone in a sports setting when they were either playing or coaching a sport.     


Ipsos’ Client Zillow Takes Home Prestigious Effie Award

Monday, June 16, 2014

New York, NY – A deep understanding of an audience can help inspire advertising campaigns that work. Ipsos is honored to have contributed to a campaign that Zillow received bronze for at the 2014 Effie Awards, an event that honors the most effective marketing and communication cases in North America. The win came in the Real Estate category for their “Find Your Way Home” campaign. The awards were presented at a gala on June 5 in New York City.     


Host Country Brazil (39%) Expected to Be Victorious in the Final Game of the Upcoming FIFA World Cup

Friday, June 06, 2014

Global – In anticipation of the 2014 FIFA World Cup soccer event in Brazil, a new poll by global research company Ipsos sheds light on awareness of the event, how engaged world respondents are, who they think will win, if and how they will watch the games, the assessed impact of Brazil being the host of this year’s event and event sponsors.     


Majority (58%) of Torontonians Support Reduction in the Municipal Land Transfer Tax, Just 28% Oppose

Thursday, June 05, 2014

Toronto, ON – A majority (58%) of Torontonians ‘support’ (23% strongly/36% somewhat) ‘a reduction in the Land Transfer Tax paid by home buyers, instead of a complete repeal of the tax’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. In contrast, just 28% ‘oppose’ (14% strongly/14% somewhat) a reduction in the LTT, while 14% don’t know which position they support.     


Cards, Dining Out, and Phone Calls Are the Top Three Ways America Celebrates Father’s Day

Wednesday, June 04, 2014

New York, NY – Sending or giving cards to the dads in their family (34%) is the most common way US adults celebrate Father’s Day, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs. Three in ten also say that they take the dads in their families out for brunch, lunch, or dinner to celebrate Father’s Day (29%), while slightly more than a quarter celebrate by calling to wish the dad(s) a Happy Father’s Day (27%). Less than one in ten (7%) report that they usually send or give the dad(s) in the family an outdoor/sports-related gift, while few typically send or give a tie or other apparel (5%) or take care of chores that day like mowing the lawn or washing the car, to give dad(s) a break (3%). One in five (20%) celebrate by sending/giving the dad(s) in the family some other type of gift. However, the largest proportion of respondents, more than a third (35%), say that they do not typically do anything to celebrate Father’s Day.     


Can Men Be Feminists Too? Half (48%) of Men in 15 Country Survey Seem to Think So

Friday, May 23, 2014

Global – A new poll by global research company Ipsos finds that just over half (53%--very much 17%/36% somewhat) of those in 15 developed countries self-identify as a “feminist” – someone who advocates and supports equal opportunities for women.     


Getting Chores Done is a Source of Conflict in Their Household, Say One Quarter (27%) of Americans in 12 States

Thursday, May 22, 2014

Minneapolis, MN – A new survey conducted by Ipsos Reid on behalf of Honeywell reveals that while a majority of Americans in 12 states have assigned specific chores to keep their household in order, these tumultuous tasks often lead to conflict and can fall on deaf ears.     


Puget Sound Residents Will Choose Relaxing over Shopping this Memorial Day

Wednesday, May 21, 2014

Seattle, WA – What would Memorial Day be without all the sales? They are the biggest of the year, inspiring many to seek advice on how to get the best deals on what’s hot this summer. But most residents of the Seattle and Northwest area will not be shopping this weekend. Instead, they will be hanging out at home with family and friends.     


‘Go Play!’ Takes on New Meaning for Post-Millennials and their Parents

Monday, May 19, 2014

New York, NY – Data from LMX Family, Ipsos MediaCT’s recently released annual study of the media and technology attitudes and behaviors of kids aged 0-12 years old and their parents, revealed important shifts in how today’s kids aged 6-12 and their parents think about playing. “Understanding these changes is essential for developers designing leisure-time programs, products or communications for this audience,” says Donna Sabino, SVP at the Ipsos MediaCT Kids & Family Center of Excellence.     


Trust Continues to Play a Major Role in Canadian Consumer Decision-Making

Thursday, May 15, 2014

Toronto, ON – Canadians continue to value trust as a major factor in consumer decision-making with eight-in-ten (81%, 20% strongly agree/61% somewhat agree) Canadians saying they would pay more to support a product or service from a brand they trust, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Only one in five (19%, 3% strongly disagree/16% somewhat disagree) disagreed that they would pay more money to support a brand they trust.     


Reflecting on Typical Mother’s Day Gifts, Clothing (76%) and Jewelry (48%) Most Seen as Gifts Made Using Child Labour

Thursday, May 08, 2014

Toronto, ON – With Mother’s Day approaching and many heading out to stores to pick up flowers or other gifts for their moms, a new Ipsos Reid survey reveals that many Canadians might not think to check the typical gifts they give their moms each and every Mother’s Day for where or how they’re made.     


Toronto Homeowners See Kitchen (52%) and Bathroom (15%) Upgrades as Those Most Likely to Improve Home Value

Thursday, May 08, 2014

Toronto, ON – A new survey of Toronto homeowners conducted by Ipsos Reid on behalf of the City of Toronto reveals the top upgrades city residents believe would improve the value of their homes.     


Cards, Phone Calls and Dining Out Are the Top Three Ways America Celebrates Mother's Day

Wednesday, May 07, 2014

New York, NY – Sending or giving cards to the moms in their family (41%) is the most common way US adults celebrate Mother’s Day, according to a new survey conducted by Ipsos Public Affairs. Three in ten also say that they call the moms in their family (35%) or take them out for brunch, lunch, or dinner to celebrate Mother’s Day (31%). Only 16% say that they typically send flowers, and 3% give candy, while 22% give some other type of gift. Less than one in ten (8%) report that they usually take care of household chores that day like cooking or cleaning, to give mom a break. Roughly a quarter (26%) say that they don’t typically do anything to celebrate Mother’s Day.     


Millennial Moms Creating New Media Patterns

Tuesday, May 06, 2014

New York, NY – Evidence of Millennial Moms’ growing passion for digitally-delivered experiences was quite evident in the newest wave of LMX Family, Ipsos’ study of the media behaviors and attitudes of parents and kids. From time spent using apps and watching online videos with their children to number of SVOD subscriptions, GenY Moms are increasingly turning to the internet to find entertainment to share with their kids aged 6-12 years old.     


Canadians Split on Test of Canada’s Vimy Ridge Battle in 1917: 49% Pass while 51% Fail as One Quarter (26%) Score Perfect

Sunday, May 04, 2014

Toronto, ON – A new Ipsos Reid poll, conducted on behalf of the Vimy Foundation indicates that, encouragingly, Canadians split on their success when presented with six multiple-choice questions about the history of the Battle of Vimy Ridge.     


The Canadian Employment Mobility Landscape: 46% of Canadians Might Move for Work, 55% Would Not Move for Any Circumstance

Thursday, May 01, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of the Canadian Employee Relocation Council (CERC) and released today shows that, on average, 46% of Canadians might take a job or work contract that would force them to move to a new location.     


Most (88%) Torontonians See Homeownership as Part of ‘The Canadian Dream’, But Seven in Ten (68%) Say MLTT Would Limit Ability to Afford a Home

Tuesday, April 29, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA) reveals that although most Torontonians believe home ownership to be one of life’s most important moments, the presence of the municipal land transfer tax is viewed as a barrier to home ownership.     


Seven in Ten (68%) Canadian Women Confused by Conflicting Information about Mammography

Thursday, April 24, 2014

Toronto, ON – Seven in ten (68%) Canadian women are confused by what is true or not true when it comes to mammography, and four in ten (42%) say they don’t know whether the benefits of breast cancer screening outweigh the risks, according to a new Ipsos Reid poll conducted on behalf of the Canadian Breast Cancer Foundation.     


Half (51%) of Canadian Dog Owners Can’t (30%) or Don’t Know (21%) How to Recognize Seasonal Allergy Signs in Their Dogs

Thursday, April 24, 2014

Toronto, ON – With Spring’s seasonal allergies on the way for Canadians’ canine companions, many dog owners can’t identify allergic signs and incorrectly believe that their furry friends share similar allergy signs.     


Ipsos/Reuters Poll: World Cup

Wednesday, April 16, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the World Cup. Topline results are available for download on the right side of the page.     


Ipsos/Reuters Poll: Travel

Monday, March 10, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about travel. Topline results are available for download on the right side of the page.     


Most Parents of Elementary (80%) and High School (70%) Students Would Take Their Kids Out of School for a Week+ Vacation

Tuesday, March 04, 2014

Toronto, ON – One the verge of March Break, a new survey of parents with kids in the household who have traveled by air to a sun destination within the last three years or plan on doing so within the next year reveals that most parents are willing to pull their kids out of the classroom for a week or longer when it comes time to take a family vacation.     


Veterans and their Families are Divided when it comes to Canada’s Record with Veterans’ Services while Canadians are Unclear

Monday, March 03, 2014

Ottawa – Canada’s veterans and their families are more divided when it comes to pride in how Canada treats its veterans (41% agree they are proud, while 37% disagree) and the effectiveness of the benefits and services provided by Veterans’ Affairs Canada (39% view as effective, while 32% view it as ineffective). This is in stark contrast to almost half of Canadians who neither agree nor disagree that they feel Veterans’ Affairs Canada’s benefits and services are effective (47%) and two in five who neither agree nor disagree that they are proud of how Canada treats its veterans (38%). It would seem those with the most contact and familiarity with how the Canada treats its veterans are polarized when it comes to these issues while the general public is just not aware. Over half of veterans and their families (54%) are familiar with the programs and services offered by Veterans Affairs Canada, compared to just a quarter of Canadians (27%).     


A Snapshot of Sleep Preferences Among Travellers in Great Britain, the United States, Russia and China

Monday, March 03, 2014

Toronto – Hotel goers have varied preferences when it comes to staying in hotels, such as mattress characteristics, nighttime routines and what they prefer to have on their bedside tables. The data is part of a new study conducted online by global research company Ipsos on behalf of the Four Seasons Hotels and Resorts in the United States, Great Britain, Russia and China. The study includes a sample of 3,148 respondents who have ever stayed in a hotel.     


Ipsos/Reuters Poll: Oscars

Wednesday, February 26, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the Oscars. Topline results are available for download on the right side of the page.     


Nine in Ten (90%) Torontonians Agree that Billy Bishop Toronto City Airport is an Asset to Toronto

Tuesday, February 25, 2014

Toronto, ON – Nine in ten (90%) Torontonians ‘agree’ (54% strongly/36% somewhat) that ‘the Billy Bishop Toronto City Airport is a valuable asset for the city’ (up 3 points since polling conducted in the summer of 2013), according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (10%) ‘disagree’ (5% strongly/5% somewhat) that it is.     


One in Four (24%) Canadian Homeowners Expect Their Home to Be Their Primary Source of Retirement Income

Wednesday, February 19, 2014

Toronto, ON – As housing prices continue to rise in large Canadian cities, a sizeable portion of Canadian homeowners plan to use their homes as their primary source of income after they leave the workforce, according to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial.     


Socialogue: Listen Cupid, You May Have Some Work To Do

Tuesday, February 18, 2014

Global - People’s claims of happiness and financial strength are higher for those in a relationship . . . at least, so say the numbers, with 78% of those in relationships across 15 countries saying they are very or somewhat happy, compared to 67% of those who are not in a relationship. The same disparity exists in terms of financial security, although at much lower percentages, 29% among those in a relationship versus 21% of those who are not in a relationship. But, just wait a little minute before drawing conclusions. The disparity may not be as great as it sounds given that the not-in-a-relationship group includes those who are widowed, consider themselves between relationships or divorced from relationships that were in disrepair, all factors that can give a solid dent to the fender of one’s happiness and financial security. In a good relationship? Handle with care. Not in one but want to be? Hopefully Cupid will be there to lend a hand this year!     


While Most Growers Recognize and Will Adjust Growing Practices for Problematic Herbicide Resistance, Fewer than Half (44%) Suspect They Have It

Tuesday, February 18, 2014

Toronto, ON – According to a third annual herbicide resistance poll conducted by Ipsos Reid on behalf of BASF Canada Inc., most growers share a concern about weed resistance and plan to combat it by changing their growing practices, although less than half suspect they have these troublesome weeds.     


Valentine's Day: Correlations Between Relationship Status and Happiness, Financial Situation

Wednesday, February 12, 2014

New York—Respondents in 15 developed countries around the world who are in a relationship are more likely to say they are ‘happy’ (78%) than those who are not (67%). They are also more likely to rate their personal financial situation as strong (29% versus 21% for those not in a relationship).     


Socialogue: If You're Happy and You Know It, Clap Your Hands!

Tuesday, February 11, 2014

Global - Hear the clapping? Listen hard, because 75% of us globally say we are very happy (20%) or rather happy (55%). That’s three out of every four. And the other 25%? Fortunately, only 4% say they are not happy at all and at least the 21% who say they are “not very happy” have some happiness in their lives. If each of us makes someone happy every day, maybe by next year we’ll have more happy campers and fewer who are down in the dumps. May this year be one of not-so-random acts of kindness!     


New Study Shows One in Five (21%) Ontario Convenience Stores Sell Cigarettes to Underage Patrons

Monday, February 10, 2014

Toronto, ON – According to a new mystery shop study of 190 Ontario convenience stores conducted by Ipsos Reid on behalf of Canada’s National Brewers, one in five (21%) stores did not ask for valid identification of underage patrons. Major chains and independent stores were equally found to sell tobacco products to patrons under the provincially-defined legal age of 19 years old. Alarmingly, of the 44 stores visited in Toronto, 56% allowed underage patron purchases without asking for valid identification.     


Canadian RRSPs Rebound: Ownership and Contributions Up in 2013

Wednesday, February 05, 2014

Toronto, ON – According to a new study conducted by Ipsos Reid on behalf of RBC for the 24th Annual RBC RRSP poll, more Canadians are planning for the future by owning RRSPs and putting more away. Six in ten (59%) Canadian adults now own RRSPs, up 4 points from 55% in 2012. The average planned contribution by RRSP holders has gone up by more than $500 from this time last year and now sits at approximately $4,653 per contributor.     


Eight in Ten (81%) Canadians Support Using Tax Dollars to Create and Support Youth Suicide Prevention Initiatives

Monday, February 03, 2014

Toronto, ON – According to a new study conducted by Ipsos Reid on behalf of the Partners for Mental Health, eight in ten (81%) Canadians ‘support’ (35% strongly/46% somewhat) ‘using tax dollars to fund the creation of a dedicated national suicide prevention fund that would provide matching funds to provincial and territorial governments, or not-for-profit-organizations, to create and support youth suicide prevention initiatives and programs across the country’. Just two in ten (19%) ‘oppose’ (3% strongly/15% somewhat) using public funds for this type of initiative.     


Albertans and the Flu Shot

Wednesday, January 29, 2014

Calgary, AB – In spite of deaths and warnings from health officials, most adult Albertans, and especially younger Albertans, have not gotten a flu shot this year, according to a new Ipsos Reid online poll. The poll also shows that a majority of those who have not gotten the flu shot believe that the side effects can cause more problems than getting the flu.     


Are Viewers Pulling the Plug on Cable and Satellite?

Tuesday, January 28, 2014

New York, NY – The television industry has witnessed a shakeup in recent years with TV viewers’ quick adoption of new viewing platforms and the gradually declining levels of cable and satellite subscription services. Some have expressed concerns about how TV service subscription rates are changing and whether this will affect the current business model. However, a recent TV Dailies poll conducted by Ipsos MediaCT surveying prime-time viewers’ subscription service behavior suggests the industry should not be worrying just yet.     


Crudely Put: Oil by Rail Isn’t Safe (54%), with Systemic Problems (61%) that Need a Formal Review (90%), But Pipelines are Best Way to Ship (69%)

Saturday, January 25, 2014

Toronto, ON – A majority of Canadians (54%) ‘disagree’ that they’re confident in the safety of transporting hazardous materials by rail in Canada, according to a new Ipsos Reid poll conducted on behalf of CTV News. Furthermore, six in ten (61%) believe the recent series of rail transportation accidents in Canada are symptoms of a larger safety problem, and nine in ten (90%) want a formal government review of the policies that govern the transportation of crude by rail.     


Global Happiness Report

Wednesday, January 22, 2014

New York — Global respondents appear to be generally happy – 75% very happy (20%) or somewhat happy (55%) – according to a new poll by global research company Ipsos. This general happiness is contrasted by four in ten (37%) who assess the economy in their country to be good – 5% very good, 32% somewhat good. Even despite this gloomy outlook, seven in ten (70%) of those who assess the economy in their country to be bad also report they are happy.     


Avoiding the Flu Shot in BC

Wednesday, January 22, 2014

Vancouver, BC – In spite of warnings from health officials, a majority of adults in British Columbia, especially those under the age of 35 years, have not gotten a flu shot this year, according to a new Ipsos Reid online poll. The poll also shows that a majority of those who have not gotten the flu shot believe that the side effects can cause more problems than getting the flu.     


Metro Vancouverites’ Attitudes and Habits Related to Exercise in the Winter Months

Monday, January 13, 2014

Vancouver, BC – A survey, conducted on behalf of Fitness Town, asked adults in Metro Vancouver about their attitudes and habits relating to exercise during the winter months, and in particular, during the holiday season. The first part of the results, entitled “Exercise Wanes During Holidays for Many in Metro Vancouver,” was released on December 19, 2013 and focussed on why Metro Vancouverites exercise less during the holiday season, their plans regarding fitness resolutions and why they workout at home more often in the winter months.     


Quiet Time at Home Continues into New Year for Puget Sound Residents

Friday, January 10, 2014

Seattle, WA – Following a survey in December that found residents spending a quiet Christmas holiday at home, a new survey conducted by Ipsos MarketQuest found that half (50%) of area residents also planned to spend a quiet New Year’s at home, celebrating with family. Another 16% did not intend to celebrate the new year at all; despite the fact that 2013 seemed to be a better year than 2012 for most residents. A similar survey in 2012, found that 30% of area residents rated the year favorably (using a top box score of 8, 9 and 10 on a 10-point scale). This year, 40% of area residents rated 2013 favorably.     


Increasing Retirement Savings (52%, Up 8 Points From 2012) Tops List of Financial Priorities, Slightly Edging Debt Reduction (48%, Down 6 Points)

Thursday, January 09, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of RBC reveals that more Canadians are citing saving for retirement as a top financial priority compared to those who are prioritizing paying off debt, reversing last year’s rankings.     


2014: Anticipation for a New Year

Friday, January 03, 2014

New York—On the heels of 2013, global respondents in 23 countries appear to be setting their sights to a brighter future in the coming year. A strong majority (76%) indicate they are optimistic that 2014 will be a better year for them than 2013, up three points from last year. Only half (53%) expect the global economy to be stronger in 2014 than 2013, though this figure reflects a four-point improvement on the global aggregate level from last year.     


Ontarians Optimistic About Real Estate Market in 2014

Monday, December 30, 2013

Toronto, ON – Six in ten (59%) Ontarians believe the current real estate market in Ontario is ‘favourable’, according to new research conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA). This compares to just two in ten (18%) Ontarians who believe the market is ‘not favourable’, while one quarter (23%) are ‘neutral’ in their assessment.     


One in Three (35%) Canadians Say Boston Marathon Bombing has Changed the Way they Feel about Taking Part in Large Public Events

Thursday, December 26, 2013

Toronto, ON – The year 2013 witnessed two horrifying terrorist attacks on innocent civilians – one far overseas and the other close to home. The Westgate shopping mall attack saw unidentified gunmen storm a high-end shopping mall and kill at least 72 people with scores more injured. The Boston marathon bombings turned an exciting and historical public event into chaos after two homemade bombs exploded near the finish line, and a mass man-hunt ensued to find the suspect – which eventually succeeded. These terrorist attacks have been named the 7th largest story in 2013 by CTV News, Ipsos’s media partner.     


Four in Five (81%) Canadians Believe Pope Francis is Moving the Catholic Church in a Positive Direction

Tuesday, December 24, 2013

Toronto, ON – In March 2013, Pope Francis was elected via papal conclave after the resignation of his predecessor, Pope Benedict XVI, and has received many a fanfare since his election due to his focus on the world’s poor and dialogue between faiths and putting less of an emphasis on taking condemning stances towards controversial issues such as abortion and homosexuality. The election of a new Pope always comes as one of the year’s top stories whenever these elections occur, so much so that CTV, Ipsos’ media partner, has declared the election of Pope Francis to be the 9th largest news story of 2013.     


Nine in Ten (90%) Canadians Believe They Should be on Santa’s Nice List – More than Pope Francis (84%) and Queen Elizabeth (84%)

Monday, December 23, 2013

Toronto, ON – Santa’s making his list and checking it twice but Canadians are giving him a hand in deciding who has been naughty, and who has been nice, according to an Ipsos Reid poll conducted on behalf of CTV News.     


More Canadian Adults Believe in Santa Claus This Year (29%) than Last (25%)

Monday, December 23, 2013

Toronto, ON – Christmas cheer appears to be building heading into the final days before Christmas, with more Canadians this year than last year believing in Santa Claus, according to a new Ipsos Reid poll conducted on behalf of CTV News.     


Christmas in Canada: Fewer Trees and Less Turkey as Holiday Traditions Less Widespread

Monday, December 23, 2013

Toronto, ON – Christmas in Canada continues to evolve, as traditions become less widespread in Canada, according to a new Ipsos Reid poll conducted for CTV News. While seven in ten (72%) Canadians will have a Christmas tree this year, this is down 3 points since last year, and only two in three (66%) will have turkey for Christmas dinner (also down 2 points since last year, or 9 points from 2010).     


A Bit of Holiday Green for the Emerald City and Vicinity

Friday, December 20, 2013

Seattle, WA – A recent survey conducted by Ipsos MarketQuest found Puget Sound area residents spending a quiet and green holiday at home – including shopping for a lot of gifts online.     


2013 Not as Good to Canadians as 2012 in All Areas Except Their Job or Career

Thursday, December 19, 2013

Toronto, ON – Heading into the new year, Canadians have had a chance to reflect on 2013 and what it meant to them and their families. In most cases, Canadians don’t’ think 2013 was as good as 2012 was for them, with one exception (their jobs), although optimism for 2014 is bright, according to a new poll conducted by Ipsos Reid on behalf of CTV News.     


Exercise Wanes During Holidays for Many in Metro Vancouver

Thursday, December 19, 2013

Vancouver, BC – With the holiday season upon us, many residents of Metro Vancouver say they will be exercising less during this time of year. A survey, conducted on behalf of Fitness Town, asked adults in Metro Vancouver about their attitudes and habits relating to exercise during the winter months, and in particular, during the holiday season. One-in-three (34%) Metro Vancouverites agree with the statement “I exercise less during the holiday season than at any other time of the year,” with just under one-in-ten (7%) who strongly agree.     


Majority (57%) of Canadians Are Not Better Off Financially Than Last Year

Monday, December 16, 2013

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial’s Annual Check-Up Survey, most Canadians don’t believe that 2013 has brought better times for their pocketbooks in comparison to 2012.     


Just One Quarter of U.S. Adults Have a Winter Emergency Kit in Their Car

Tuesday, December 10, 2013

New York, NY – Close to seven in ten (68%) U.S. adults say that they do not currently have a winter emergency kit in their car, according to a new online survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. While this proportion is similar to that of the 2012 survey (65%), only one quarter (24%) of those surveyed this year say that they do have a winter emergency kit in their car, down from 28% a year ago. Close to one in ten (8%) report that they do not currently have a car, on par with last year (7%).     


More Canadians Enjoy Feeling Good About Giving to Charity (87%) than Receiving Presents (81%) During the Holidays

Thursday, December 05, 2013

Toronto, ON –The holiday season is a time for many errands to run and to-do lists to take care of, but most Canadians appear to be generally satisfied with these traditional holiday to-do items, according to a new Ipsos Reid survey conducted on behalf of The World Vision Gift Catalogue.     


Average Canadians Scratches Itchy Body Spots For Nearly Half the Year (5.2 Months), While One in Five (21%) Scratch All Year

Monday, November 25, 2013

Toronto, ON – A new study conducted by Ipsos Reid on behalf of Spectro reveals that the average Canadian scratches the itchy places on their body for nearly half the calendar year (approximately 5.2 months). One in five (21%) Canadians even indicate scratching itchy places on their body for all 12 months of the year.     


Most (92%) Canadians Feel Skating is a Basic Skill that All Children Should have the Opportunity to Learn

Thursday, November 21, 2013

Toronto, ON – Knowing how to skate is thought by many to be as ‘Canadian’ as the mighty beaver and maple syrup. It’s a skill that everyone should know, yet many children are left in the cold when it comes to skating due to a variety of reasons. According to a new study by Ipsos Reid conducted on behalf of RBC, nearly all Canadian parents believe skating is something that all Canadian children should be able to pick up if they want.     


Puget Sound Citizens to Kickoff Thanksgiving Away From Home (and Away from Football)

Thursday, November 21, 2013

Seattle, WA – A recent survey of planned activities over the Thanksgiving holiday finds residents of the Puget Sound area planning to travel and watching surprisingly little football.     


Half (48%) of Canadians Say There’s Nothing They Want for Christmas; Majority (61%) Don’t Need Anything

Thursday, November 21, 2013

Toronto, ON – With the holiday countdown underway and many shoppers beginning to pile into stores to start their holiday shopping, a sizeable portion of Canadians are indicating that they don’t have anything on their Christmas wish list, according to a new survey conducted by Ipsos Reid on behalf of The World Vision Gift Catalogue.     


Canadians Spending More Online, Dollars- and Cents-wise

Wednesday, November 20, 2013

Vancouver, BC – We know that Canadians spend a lot of time on the Internet and now they are putting more of their money where their fingers and eyes are. According to the latest research from the Ipsos Canadian Inter@ctive Reid Report, online Canadians are spending more cold hard cash on online purchases than ever before. The eCommerce Special Feature Report from the 2013 study shows that online Canadians spend an average of $899 through purchases and transactions on the Internet, which is up from the $639 average revealed in the 2012 study. Slicing through the data, the study also revealed that men spend more online than women with the 2013 figures reporting averages of $1,080 and $725 respectively.     


New Study Shows Canadians are Hot on What’s Cool

Tuesday, November 19, 2013

Toronto, ON – What’s so cool about ‘cool’? According to recent research conducted by Ipsos Reid, Canadians are in love with ‘cool’ and we don’t just mean the autumn temperatures. The study reveals that 48% of Canadians use the word ‘cool’ at least once a week, 23% use it at least once a day and 1% admitted that they use the word over 50 times per day. Clearly, ‘cool’ is a word that remains youthful and relevant and has become an enduring part of the Canadian lexicon.     


Four in Five (80%) Pre-Retired Canadians Believe They’ll Have the Choice of When to Retire; Reality Reveals that Less Than Half (41%) of Current Retirees Had This Choice

Friday, November 15, 2013

Toronto, ON – Although most Canadians approaching retirement believe they will get to pick the day they step away from their careers, reality has shown that many Canadians are forced to a retire at a time other than one of their choosing, according to a new poll conducted by Ipsos Reid on behalf of RBC.     


Most Canadians Likely to Volunteer If a Small Time Commitment Needed (65%) or They Had An Extra Hour to Spare (55%)

Tuesday, October 29, 2013

Toronto, ON – Canadians appear willing to spend more time volunteering provided a smaller time commitment is needed, according to a new study conducted by Ipsos Reid on behalf of Big Brothers Big Sisters of Canada.     


Four in Five (83%) Pre-Retired Boomers Find ‘Staying Put and Paying for At-Home Care as Needed' is an Appealing Living Arrangement as They Age

Thursday, October 24, 2013

Toronto, ON – Boomers on the verge of retirement appear content with staying put and will pay for at-home needs if necessary, according to a new Ipsos Reid survey conducted on behalf of RBC. More than four in five (83%) pre-retired boomers indicate that ‘staying in their current home and paying for home care as needed’ is ‘appealing’ (31% very/53% somewhat), while fewer than one in five (17%) find this ‘not appealing’ (4% not at all/13% not very).     


Although Half (46%) of Canadian Women Ages 45-60 are Concerned About Menopause’s Effects on Their Health, Most are Optimistic About Keeping Their Vitality

Wednesday, October 16, 2013

Toronto, ON – According to the results of a new survey of Canadian women between the ages of 45 and 60 conducted by Ipsos Reid on behalf of Pfizer, many menopausal women are concerned about the effects of menopause on their health, but confident they’ll maintain their vitality throughout their menopausal state.     


Although Three in Four (74%) Employers Believe Essential Skills Are Strategically Relevant to Their Business, Only Three in Ten (31%) Would Like to Provide Training in These Skills

Thursday, September 26, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of ABC Life Literacy Canada reveals that while employers realize the importance of essential skills to their business, not many are willing to invest and provide training for such skills for their employees.     


Affluent Population Grows Larger, Wealthier, and More Engaged with Media

Thursday, September 19, 2013

New York, NY — The 2013 Ipsos Affluent Survey USA, released today, reports that the Affluent population in the United States has increased in size and financial resources; moreover, Affluents continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to grow sharply. The study projects that there are now 62.5 million U.S. Affluents, up more than 6% over the past two years (Affluents are defined as adults aged 18+ living in households with at least $100,000 in annual household income). Compared to 2012, Affluents’ average income rose 4.6% to $200,200, and their net worth rose 2.0% to $1.01 million.     


Nine in Ten Parents (91%) in 11 Countries Agree Talking With Children about Drinking Alcohol is Important

Thursday, September 19, 2013

Brussels - A strong majority (91%) of parents with children between the ages of five and 17 in 11 countries agree on the importance of talking with their children about drinking alcohol, finds a new poll by global research company Ipsos on behalf of Anheuser-Busch InBev. A somewhat weakened majority (73%) indicate they have in fact spoken with their children about drinking alcohol, leading to a gap score of -19 points. The study spoke with parents from 11 countries: Argentina, Belgium, Brazil, Canada, China, Germany, Great Britain, Mexico, Russia, Ukraine and the United States.     


Three in Four (74%) Montreal Island Residents Believe the City Deserves Special Status Within Quebec Because It’s a World Class, Cosmopolitan City

Wednesday, September 18, 2013

Toronto, ON – A new study of Quebec residents conducted by Ipsos Marketing on behalf of The CRITIQ Organization reveals that three in four (74%) Montreal Island residents, believe that the city deserves special status within Quebec because it’s a world class, metropolitan city, despite two in three (63%) Greater Montreal Area residents and two in five (38%) Quebecois residents outside this area agreeing with this claim.     


One in Three (32%) Torontonians Have Used Billy Bishop Toronto City Airport

Wednesday, September 04, 2013

Toronto, ON – One in three (32%) Torontonians have used Billy Bishop Toronto City Airport, including half of those living downtown, according to a new Ipsos Reid poll of 700 Toronto residents (including 300 living downtown south of Queen Street) conducted on behalf of the Toronto Port Authority. The average Torontonian has used the airport 2.1 times (including non-users), while the average user has used it approximately 7 times (6.7).     


New York City, London, Paris, Abu Dhabi, Sydney: World’s Top Cities for Living, Visiting and Doing Business

Wednesday, September 04, 2013

London — New York City, London, Paris, Abu Dhabi and Sydney have been voted the world’s favourite cities in the largest ever global survey of its kind by Ipsos MORI on Global @dvisor, covering 18,147 people in 24 countries.     


One Quarter (24%) of High School Students Unsure of whether they’ll Pursue Post-Secondary Education

Wednesday, August 28, 2013

Toronto, ON – One quarter (24%) of high school students in Canada are unsure of whether they’ll go to college or university after they graduate from high school, while 73% will pursue higher education and 3% know already that they won’t, according to a new Ipsos Reid poll conducted for Big Brothers Big Sister Canada and CIBC.     


Ipsos/Reuters Poll (August 22): Devious Behavior

Thursday, August 22, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on devious behavior.     


Designated Driving: A New Generation Comes of Age

Monday, July 29, 2013

Toronto, ON – A landmark piece of national research examining the involvement and acceptance of designated driving among licensed young adults of legal drinking age (18 in Quebec, Manitoba, and Alberta, and 19 for the rest of Canada up to age 34) across Canada was released today showing that one in five respondents (21%) have served as designated drivers all of the time over the last three years – with a total of 78% who have been designated drivers at one time or another during the same time frame.     


Families Adjust to a New Post-Recession Reality to Pay for College, Says New Research from Sallie Mae and Ipsos

Tuesday, July 23, 2013

Washington, D.C., Newark, DE. — Families have adjusted to a new post-recession reality to pay for college, according to a new national study from Sallie Mae and Ipsos released today. “How America Pays for College 2013” shows that more families use grants and scholarships to fund college costs than any other source of funding and that parents have reduced the share they contribute.     


Average Canadian Parent Has Seen Their Children’s Favourite Movie About 33 Times

Thursday, July 18, 2013

Toronto, ON – With summer in full gear and kids out of school and in-doors trying to avoid the season’s scorching sun, a typical activity for kids to do to pass the time is watch their favourite movie, with the average parent seeing this favourite film enough times to nearly know it by heart.     


Oh, O’ Canada

Tuesday, July 02, 2013

Toronto, ON – On the heels of the celebration of Canada’s 146th birthday, a new CTV/Ipsos Reid poll shows that Canadian pride in their country is hearty: nine in ten (87%) Canadians believe that Canada is the best place to live in the world and three quarters (76%) think Canada is the envy of most other countries in the world. Further, two thirds (62%) think Canada’s reputation in the world has improved over the last ten years.     


Cleaning Industry’s Perceptions and Usage of Technology and Social Media: Results of a Study Among Managers of Cleaning Operations

Thursday, June 27, 2013

New York, NY - An Ipsos Public Affairs poll conducted on behalf of Procter and Gamble Professional among managers of cleaning operations based in the United States shows that:     


Vacation Deficit Increases as Fewer Americans Confident They’ll Take a Vacation This Year

Monday, June 24, 2013

New York, NY – The vacation deficit in America is increasing this year over last, as fewer Americans intend to take a vacation in 2013, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Fewer than half (48%) of Americans say they’re ‘confident’ (32% very/16% somewhat) that they’ll take a vacation in 2013 – defined as leisure travel of at least a week at least 100 miles from home – down 4 points from last year. Furthermore, just 8% say they have already taken a vacation this year, which is down 3 points since last year.     


Average Canadian Has Seen Their Favourite Movie About 17 Times

Friday, June 21, 2013

Toronto, ON – As Cineplex releases Super Ticket, a one-price theatre ticket that allows patrons to purchase a ticket to the in-theatre version of the movie as well as a digital copy for home use later on, this gives movie goers who often end up buying the movie when released on DVD a jump-start on the purchasing what could be some of their favourite movies. According to a new study conducted by Ipsos Reid on behalf of Cineplex, the average Canadian indicates that they have seen their favourite movie approximately 17 times.     


In the U.S. and Canada, Majorities Prefer that Children Attend Schools with Surveillance Cameras over Those Without

Wednesday, June 19, 2013

New York, NY – Adults in the U.S. (54%) are more likely than those in Canada (40%) to say that they are more concerned about children’s safety at school than they were a year ago, according to a new poll of over 1,000 adults in each of the U.S. and Canada conducted by Ipsos Public Affairs on behalf of Avigilon. Four in ten (40%) U.S. adults are no more or less concerned, compared to over half (55%) of Canadian adults, while few say that their level of concern has decreased in the past year (6% in the U.S., 4% in Canada).     


British Columbians and Driving Vacations

Wednesday, June 19, 2013

Vancouver, BC – A new Ipsos Reid online poll conducted on behalf of the British Columbia Automobile Association (BCAA) shows that BC drivers won’t let gas prices get in the way of a summer driving vacation. A majority (55%) of drivers agree with the statement that ‘Gas prices won’t hold me back from a driving vacation this summer.’     


More Than Half (52%) of Canadians Are ‘Engaged’ With Politics, Public Policy, and Social Issues Online

Wednesday, June 19, 2013

Toronto, ON – A new Ipsos Public Affairs study examining the use of social media for discourse and information on public policy, social and political issues reveals that more than half (52%) of Canadians are using social media either ‘actively’ (29%) to make their voices heard or ‘passively’ (23%) to gain a greater understanding of the issues.     


Four in Ten (43%) Working Canadians Rate Their Company as ‘Not Committed’ to Community Service

Tuesday, June 18, 2013

Toronto, ON – Although most working Canadians believe it’s important for their workplace to promote civic engagement and community service, a sizeable portion believe their company isn’t committed to doing so, according to a new survey conducted by Ipsos Reid on behalf of Big Brothers Big Sisters of Canada.     


Majority (54%) of Canadian Parents of Children 12 and Under Wish It Were Easier to Come Up With Things to Do With Family in the Summer Months

Tuesday, June 18, 2013

Toronto, ON – With summer knocking on the door and the final school bell of the year about to ring, many Canadian families are anxiously trying to figure out ways to keep their families entertained during this upcoming summer season, although easier is said than done, according to a new study conducted by Ipsos Reid on behalf of Netflix Canada.     


Strong International Support (73%) Among Developed Nations for Legal Recognition of Same-Sex Couples: Majorities in All 16 Countries Support Recognition

Tuesday, June 18, 2013

New York — On the heels of the legalization of same-sex marriage in France, and as a prelude to the fast-approaching Supreme Court ruling on the matter in the United States, seven in ten (73%) of those in 16 countries support some form of legal recognition of same-sex couples – 52% support full marriage equality and 21% support some form of legal recognition but not marriage. The survey, conducted global research company Ipsos on behalf of Reuters News, finds that 14% are opposed to same-sex couples having any kind of legal recognition while 13% are unsure.     


Physical Health (70%) Tops Finances (57%) as an Expected Challenge for Canadian Boomers Nearing Retirement

Tuesday, June 18, 2013

Toronto, ON – For Canadian pre-retirement boomers, the top challenges facing them in retirement will come with getting a clean bill of health, for both themselves and their spouse or partner, and maintaining a stable income, according to a new Ipsos Reid survey conducted on behalf of RBC and the 2013 RBC Retirement Myths and Realities Poll.     


Eight in Ten (79%) Canadians Believe Childhood Obesity is a ‘Major Health Problem’ Facing the Country’s Youth

Friday, June 14, 2013

Toronto, ON – A new study conducted by Ipsos Reid reveals that a strong majority of Canadians believe that obesity is one of the most prominent problems facing the country’s younger demographic, yet few parents believe that their own child(ren) are overweight.     


Johnny Depp (30%) Named Hollywood Actor Canadian Women Would Most Worry About Bringing Home to Dad on Father’s Day

Thursday, June 13, 2013

Toronto, ON – Bringing home that special someone to meet Dad for the first time is likely a worrisome moment for many Canadian women, especially if they are bringing home a ‘bad boy’ on Dad’s special day, and women feel the same way when thinking about bringing some of Hollywood’s leading men home to meet Dad, according to a new Ipsos Reid survey conducted on behalf of Cineplex.     


Most Millionaires Shop at Walmart

Tuesday, June 04, 2013

Toronto, ON – When pop culture portrays millionaires, it is typically with images of luxury cars, high-end stores, designer boutiques in exotic locations, and limitless spending with little sensitivity to cost. Yet, a new survey of Canadian millionaires conducted by Ipsos Reid reveals that most of them shop at Walmart, placing it number-one among major retailers in Canada among millionaires.     


Puget Sound Residents Planning to Focus on Family and Home this Memorial Day

Friday, May 17, 2013

Seattle, WA – Residents of the Puget Sound area plan to stay close to home and family for the upcoming Memorial Day holiday.     


More Than Eight in Ten (82%) Canadians Believe the May Long Weekend is an Ideal Time to Tackle Chores

Tuesday, May 14, 2013

Toronto, ON – Although many take the May 24 weekend to get away from it all, most Canadians also believe that it’s a suitable time to get a jump on their spring chores, according to a new Ipsos Reid Survey conducted on behalf of Canadian Tire. Over eight in ten (82%) Canadians ‘agree’ (24% strongly/58% somewhat) that given the extra day, the May long weekend is ideal for doing spring chores, while just two in ten (18%) disagree’ (4% strongly/14% somewhat) that it’s an ideal time to tackle chores.     


Americans Like Their Names: Uniqueness and Simplicity Found As Key Qualities

Friday, May 10, 2013

New York, NY – The vast majority of American adults (87%) say that they at least 'like' their first name, including a third (31%) say they 'love' it, according to What did you call me?, a new online survey of over 1,000 adults ages 18+ conducted by Ipsos Public Affairs on behalf of BOHAN/whymomsrule.com. Only a small minority of Americans (13%) say they 'don’t like' their name, including 3% who say they 'hate it'.     


Two in Ten (16%) Working Canadians Say Their Place of Work is Frequently the Source of Feelings of Depression, Anxiety or Other Mental Illness

Thursday, May 09, 2013

Toronto, ON – For two in ten (16%) working Canadians (excluding self-employed workers), their place of work is a ‘frequent’ (11%) or an ‘ongoing’ (5%) source of feelings of depression, anxiety or other mental illness, according to a new Ipsos Reid poll conducted on behalf of Partners for Mental Health. Further, 14% say their work or place of work causes these feelings ‘several times a year’, while another 33% experience them, albeit ‘infrequently’. Just four in ten (37%) working Canadians say that their work or place of work has ‘never been the source of feelings of depression, anxiety or other mental illness’.     


Majority (60%) of Canadian Homeowners Admit to Mistake Making When Buying a Home; Renovations (15%), Small Down Payments (14%), and No Home Inspection (13%) Among Top Concerns

Monday, April 29, 2013

Toronto, ON – When it comes to the purchase of a home, most Canadians admit to making some mistakes, according to the 20th Annual RBC Homeownership Poll conducted by Ipsos Reid. The majority (60%) of Canadian homeowners indicate they’ve made some kind of mistake when buying a home, compared to two in five (40%) who say they haven’t.     


Kitchener Casino Consultation Poll

Wednesday, April 24, 2013

Toronto, ON - These are the findings of an Ipsos Reid survey conducted on behalf of Bingemans. The full report is available for download on the right.     


Majority (57%) of Teens Believe Their Quality of Life as an Adult Will be Better Than Their Parents, But Two in Three (66%) Feel Highly Pressured About Life After School

Wednesday, April 17, 2013

Toronto, ON – Although a majority of Canadian teens, aged 16 to 19, believe that their quality of life will be better than their parents, they still deal with adversity and feel pressures about their future after school, according to a new Ipsos Reid survey conducted on behalf of Big Brothers Big Sisters of Canada and MasterCard.     


Canadian Girls Report Participating in Sports and Activities Plays Important Role in Development

Tuesday, April 09, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Dove reveals that many Canadian girls aged 11-17 believe participating in sports and other activities is beneficial to their development for a number for reasons.     


Canadians Reflect on Pope Benedict’s Job Performance and Decision to Resign

Saturday, March 16, 2013

Toronto, ON – While Catholics in Canada are looking forward to the upcoming reign of newly elected Pope Francis I, Canadians appear satisfied with the job done by Pope Benedict, according to a new poll conducted on behalf of Postmedia News and Global Television. A majority (59%) of Canadians ‘agree’ (9% strongly/50% somewhat) that ‘Pope Benedict did a good job as Pope’, while four in ten (41%) ‘disagree’ (13% strongly/28% somewhat). Catholics, in particular, are more likely to agree (69%) that he did a good job as Pope, while fewer disagreed (31%) that he did a good job.     


Ipsos/Reuters Poll: Approval Ratings, Abortion & Gay Marriage

Wednesday, March 13, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about approval ratings, abortion and gay marriage.     


Puget Sound Citizens Believe in Luck O’ the Irish

Tuesday, March 12, 2013

Seattle, WA – Residents of the Puget Sound area will be in full-force this Saint Patrick’s Day and indeed, many will carry that spirit in to their everyday lives.     


Employees with Intercultural Skills Provide Added Benefits in their Workplace

Tuesday, March 05, 2013

Washington, D.C. - Nearly two-thirds (60%) of employers globally say that intercultural skills, or the ability to work effectively with individuals and organizations from cultural backgrounds different from their own, are very important to their organization, according to a new Ipsos Public Affairs poll conducted on behalf of the British Council and Booz Allen Hamilton.     


Affluent Optimism on the Rise

Monday, March 04, 2013

New York, NY – Affluent optimism in the U.S. economy, and in their own futures, rose significantly in February, according to Ipsos MediaCT’s February 2013 Mendelsohn Affluent Barometer, released today. The survey defines “Affluent” as adults living in households with at least $100,000 in annual household income – approximately 20% of the U.S., Affluents hold 69% of the privately held net worth in America, and are vitally important for many marketplace categories including luxury, automotive, financial, technology, and travel.     


Most (85%) Canadians ‘Agree’ Medicinal Marijuana Should Go Through Same Rigorous Testing and Approval as Other Medicines

Friday, March 01, 2013

Toronto, ON – Most (85%) Canadians ‘agree’ (54% strongly/31% somewhat) that ‘if medical marijuana is to be prescribed to patients, it should go through the same rigorous testing and approval as other medicines”, according to a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association. Just 15% ‘disagree’ (6% strongly/9% somewhat) that medical marijuana should be treated in this fashion.     


Two Thirds (64%) of Canadian Parents Believe More Time Devoted to Physical Education Would Lead to Improvements in Math, Science, and Reading/Writing

Friday, March 01, 2013

Toronto, ON – Many Canadian parents believe that an increase in time devoted to physical education can be more than just a benefit for their children’s health, but also their success in the classroom, according to a new Ipsos Reid study commissioned on behalf of Physical and Health Education Canada. Two in three (64%) Canadian parents with children 5-16 years of age believe that more time devoted to physical education can ‘improve’ (19% a lot/45% somewhat) their children’s success in math, science, and reading/writing. One in five (21%) say more physical education time would lead to the same amount of success in these subjects, while one in ten (7%) believe success in these subjects would ‘worsen’ (1% a lot/5% somewhat) due to more P.E. time, while 7% don’t know.     


Ipsos/Reuters Poll: Oscar Nominations

Tuesday, February 19, 2013

New York, NY - With the Academy Awards coming up this weekend, a recent poll conducted for Reuters shows that there are no clear winners in the eyes of the American public. When asked which of the nominees is most likely to win Best Picture, equal proportions selected Lincoln and Les Miserables (17% each), followed by Argo (8%).     


Half (50%) of Canadians ‘Strongly Agree’ that Nature is Important For Their Family’s Well-Being

Thursday, February 14, 2013

Toronto, ON – With Family Day coming up for many parts of the country, many Canadians might be using it as an opportunity to reconnect with the Great Outdoors, considering the importance of nature to Canadians and their families, according to a new survey conducted by Ipsos Reid on behalf of Nature Conservancy Canada. Half (50%) of Canadians ‘strongly agree’ that ‘natural areas are important for my family’s well-being’, with nearly the rest of Canadians (47%) ‘somewhat’ agreeing.. Only 3% of Canadians ‘disagree’ (1% strongly/3% somewhat) that natural areas are important for their families well-being.     


Two in Five (40%) of Canadians Travelling Abroad in 2013 Won’t Purchase Travel Insurance

Wednesday, February 13, 2013

Toronto, ON – A good proportion of Canadians who plan to travel outside the country in 2013 don’t plan on buying additional travel insurance for their next vacation, according to a new survey conducted by Ipsos Reid on behalf of RBC. Among the two in five Canadians (39%) who plan to vacation abroad in the next twelve months, two in five (40%) will not purchase travel insurance for their trip. Three in five (60%) Canadians travelling abroad, however, will purchase travel insurance for their next vacation.     


Canadian Women Reveal Sexy Vacation Secrets Just In Time for Valentine’s Day

Tuesday, February 12, 2013

Toronto, ON – With Valentine’s Day approaching and likely leading to intimate occasions for Canadians trying to keep warm during the cold winter weather, many Canadian women who travel believe that intimate moments at home aren’t as good as those they have while on vacation, according to a new study conducted by Ipsos Reid on behalf of Tripcentral.ca, the third and final release in a three-part series on sex habits of Canadian women on vacation.     


Four in Five (78%) Calgarians Believe There’s Still A Lot of Stigma Attached to Mental Illness; One in Five (21%) Feel Apprehensive Around Those With Such Illnesses

Monday, February 11, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Canadian Mental Health Association – Calgary reveals that while most Calgarians understand the persistent stigma associated with mental illnesses, many are still apprehensive around those with such disorders. Four in five (78%) Calgarians believe that there is still a lot of stigma attached to mental illnesses, while one in five (22%) don’t believe such a stigma exists or are indifferent to this belief. Having said this, one in five (21%) Calgarians say they feel apprehensive around people with a mental illness, although twice as many (43%) don’t feel apprehensive around those with mental illnesses and another two in five (36%) are neutral. When it comes to the hypothetical situation of having a mental health concern themselves, two in five (43%) would feel comfortable talking about it if they had such concerns. One in four (24%), however, say they would feel uncomfortable with the remaining one in three (33%) Calgarians being indifferent or neutral.     


One in Three Adults Compare Their Last Interview Process to Love at First Sight

Friday, February 08, 2013

New York, NY – According to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Hire-Vue, nearly two-thirds (63%) of adults report having been through an interview process, while 37% say they have never done so (including 61% of those who are retired, and 45% of those without a college degree).     


Majority (59%) of Canadian Adults Have Been Bullied During Childhood and Teenage Years; Half (45%) of Canadians Bullied Cite a Lasting Harmful Effect on Them as an Adult

Wednesday, February 06, 2013

Toronto, ON – A reason why many Canadians feel so strongly against bullying is that many appear to have experienced similar situations growing up, according to a new poll conducted by Ipsos Reid on behalf of Big Brothers Big Sisters of Canada. Three in five (59%) Canadians cite being bullied during their childhood and teenage years, while two in five (41%) were never bullied. Of those that were bullied during their childhood and teenage years, seven in ten experienced ‘teasing designed to humiliate’ (72%) and ‘verbal abuse and taunting’ (71%). Two in five (43%) experienced ‘physical abuse such as being slapped, shoved, hit, or beaten’ while 5% have been ridiculed or humiliated on the Internet.     


Checking in With Canadians on Their Healthcare System: 2013 Score Cards on Ease of Access, Patient Experience

Wednesday, February 06, 2013

Toronto, ON – A new poll conducted by Ipsos Reid and released at the Canadian Foundation for Healthcare Improvement CEO Forum in Montreal shows that citizen-patient perceptions among the largest segment of the Canadian population (the pre-retirement adult cohort aged 18 to 64) rank Ontario as the most improved healthcare system over past five years for ease of access and patient experience, followed by the Prairies (Manitoba/Saskatchewan) not far behind, with Alberta and Quebec tied in the middle, Atlantic Canada much further back and British Columbia well back at the bottom.     


Majority (54%) of Canadian Dog and Cat Owners Lack Full Comprehension of Pain in Pets Caused by Symptoms of Periodontal Disease

Monday, February 04, 2013

Toronto, ON – When it comes to pain as a result of periodontal disease symptoms, Canadian dog and cat owners incorrectly assume these pains are worse for them than their pets, according to a new poll conducted by Ipsos Reid on behalf of Royal Canin. Given a list of symptoms associated with periodontal disease in both pets and humans, Canadians for the most part believe these symptoms are more painful in humans than in cats and dogs.     


Ipsos/Reuters Poll: Lance Armstrong

Friday, January 25, 2013

Washington, D.C. - Just 12% believe that remorse motivated Lance Armstrong to confess about taking performance-enhancing drugs. In contrast, nearly half believe he came forward because he could no longer continue to deny it (48%), while three in ten say he confessed for more self-serving reasons: to help rebuild his public image (31%), to minimize his legal issues (28%), or because he wants to be able to continue competing in cycling and triathlons (27%).     


Majority (52%) of Torontonians Support the Building of a Casino in the City of Toronto, While 42% Oppose and 6% Aren’t Sure

Tuesday, January 22, 2013

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of the National Post, Global Television and NewsTalk 1010 indicates that if a vote were held tomorrow on the idea of building a casino in the city of Toronto, a majority (52%) would vote in favor versus a minority (42%) who would oppose the casino and another 6% are not sure. In fact, the question was asked twice in the questionnaire: first at the outset (above) and then at the end when all of the various issues that have been argued by both sides in favor or in opposition to the casino were provided for the 906 respondents. Results of the second vote within the poll actually showed an increase in support from 52% to 54% with opposition remaining at 42% while those who are unsure dropped 5%. As such, it looks like those who are in favor and those who are against a casino are in two very distinct solitudes but it’s those in favor who are currently winning the day.     


Hockey Fans in BC Cautiously Welcome Back the NHL and the Vancouver Canucks

Thursday, January 17, 2013

Vancouver, B.C. – After 119 days, on January 12, 2013, the NHL lockout of 2012 came to an end. Teams are suiting up and hitting the ice again in preparation for the battle for the Stanley Cup. In a recent study Ipsos Reid investigated British Columbian hockey fans’ (those who watch hockey) attitudes toward the upcoming hockey season, viewing behavior and hopes for the Vancouver Canucks.     


Ipsos/Reuters Poll: Oscar Nominations

Tuesday, January 15, 2013

Washington, D.C. - Below are some of the findings from an Ipsos poll conducted for Thomson Reuters about Oscar nominations.     


Eight in Ten (80%) Canadians Say 2012 Was a Good Year for Their Family, Up 5 Points From 2011

Friday, December 28, 2012

Toronto, ON – All things considered, four in five (80%) Canadians say 2012 was a ‘good’ (25% very/55% somewhat) year for them and their family, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. The proportion of Canadians who believe that 2012 was good to them and their family has increased 5 points since last year when three-quarters (75%) of Canadians said 2011 was good for them and their family. Only one in five (20%) cite 2012 as a ‘bad’ (5% very/15% somewhat) year for them and their family, down 5 points from 2011.     


Justin Bieber (17%) Edges out Stephen Harper (15%) as Top Canadian Newsmaker of 2012

Monday, December 24, 2012

Toronto, ON - Stratford singing sensation Justin Bieber is the top Canadian newsmaker of 2012, according to new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. According to Canadians, international teen singer and heartthrob Justin Bieber (17%) slightly edges out Prime Minister Stephen Harper (15%) for the accolade of the country’s top newsmaker this year, among a list of 15 candidates assembled by Postmedia News. The table below outlines in full the top Canadian newsmakers of 2012.     


Canadians Consistent In Preference for Term ‘Christmas Season’ (72%), Minority Prefers ‘Holiday Season’ (28%)

Friday, December 21, 2012

Toronto, ON – With the debate between using ‘Christmas’ versus the more inclusive reference to ‘holidays’ continuing year after year, a strong majority of Canadians are still set in their ways and prefer the traditional moniker, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Three-quarters (72%) of Canadians ‘think we should refer to the end of the year as the ‘Christmas Season’ because that is the original meaning and purpose of the holiday’, down 1 point from 2011 but up 1 point from 2010. Three in ten (28%), however, think ‘we should refer to the end of the year as the ‘Holiday Season’ because not everyone celebrates Christmas and it’s important to be inclusive of other religions and cultures’, which is up 1 point from 2011 but down 1 point from 2010.     


One in Three U.S. Adults Have Career Goals for 2013

Thursday, December 20, 2012

New York, NY – According to a new Ipsos poll conducted on behalf of Strayer University, over nine in ten (93%) U.S. adults have some type of goal that they would like to achieve in 2013. Over half of adults (54%) have health-related goals, such as being more active, eating more healthily, or getting more sleep, while nearly four in ten (37%) have a socially-oriented goal, such as spending more time with family or friends, getting involved more in their community, meeting new people, broadening their circle of friends, or joining a club or organization. Nearly as many (34%) have a leisure-related goal, such as travelling more or taking up a hobby.     


One in Five (21%) Canadians are Too Busy Preparing and Organizing Holiday Festivities to Fully Enjoy This Holiday Season

Tuesday, December 18, 2012

Toronto, ON – With all that goes into planning for the holiday season, some Canadians do so much that they don’t get to reap the rewards of such planning by enjoying their holiday season, according to a new poll conducted by Ipsos Reid on behalf of Hewlett-Packard. One in five (21%) Canadians ‘agree’ (4% strongly/17% somewhat) that ‘I am too busy preparing and organizing holiday festivities to fully enjoy this holiday season’. Four in five (79%) Canadians, however, ‘disagree’ (33% strongly/46% somewhat) that they’re too busy to fully enjoy this holiday season.     


Optimism Abound on Cusp of 2013

Tuesday, December 18, 2012

New York, NY — As 2012 comes to a close, optimism is high among participants in a new 23-country poll by global research company Ipsos for Reuters news.     


Popping the Cork: What the World is Planning for New Year’s Eve

Tuesday, December 18, 2012

New York — While 9% of global citizens plan to sleep through the dawn of the New Year, the other 91% plan to be doing something to celebrate the ringing in of 2013. A new poll by global research company Ipsos on behalf of Reuters News sheds light on the New Year’s Eve plans of people in 23 countries.     


Two Thirds (64%) of Canadians Want Senate to Pass Bill Legalizing Single Event Sports Betting

Wednesday, December 12, 2012

Toronto, ON – Two thirds (64%) of Canadians believe that the Senate should pass a bill before it that would legalize betting on the outcome of a single sporting event, according to a new Ipsos Reid poll conducted on behalf of the Canadian Gaming Association. Conversely, four in ten (36%) are of the opinion that the Senate should ‘defeat the bill and stop it from becoming law’. The bill, currently being considered by the Senate, passed 3rd reading in the House of Commons with unanimous support from all parties, and has also received the support of eight provincial governments.     


Nearly Two-Thirds (63%) of Canadians Are Worried that America’s ‘Fiscal Cliff’ Will Hurt the Canadian Economy

Wednesday, December 12, 2012

Toronto, ON – When thinking about America’s ‘fiscal cliff’, which is a package of tax increases and spending cuts due to be implemented by the U.S. government at the beginning of the new year, many are worried that this will have negative repercussions on Canada’s economy, according to a new poll conducted by Ipsos Reid on behalf of Sun Life Financial. Nearly two-thirds (63%) of Canadians are ‘worried’ (10% very/53% somewhat) that America’s ‘fiscal cliff’ will hurt the Canadian economy, while two in ten are ‘not worried’ (21%) or they don’t know (17%) how it will affect the Canadian economy.     


When It Comes To Teen Drivers, Nine in Ten (92%) Canadian Parents Rate Their Teen’s Driving Ability as ‘Fairly Good’ Or Better

Tuesday, December 11, 2012

Toronto, ON – Despite all the distractions out there being in driver’s seat, a vast majority of Canadian parents seem confident in their teenager’s driving ability, according to a new poll conducted by Ipsos Reid on behalf of RBC Insurance. Nine in ten (92%) Canadian parents with teenagers who have their license rate their teens as ‘good drivers’ (9% extremely good/43% very good/40% fairly good). Only one in ten (7%) rate their teen as ‘not a very good driver’, while only 1% believe their teen is a ‘terrible driver’.     


Three-Quarters (76%, +7 Pts. From 2011) of American Holiday Travelers Find Other Travelers’ Reviews Trustworthy While Half (50%, +9 Pts.) Factor Reviews Into Their Own Plans

Monday, December 10, 2012

New York, NY – When it comes to their holiday travel plans, more Americans trust the previous experiences of other travelers and are factoring these reviews into their own travel plans in 2012 compared to last year, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Among the nearly six in ten (56%) Americans who say that they are confident (45% very confident/11% somewhat confident) that they will take a holiday trip this year, three-quarters (76%) believe other travelers’ reviews are ‘trustworthy’(13% very/63% somewhat), which is up 9 points from the 69% who answered similarly in 2011. Fewer Americans (18%, down 6 points) who are confident they’ll traveling for their holidays find other travelers’ reviews ‘not trustworthy’ (7% not at all/11% not very) in 2012 compared to 2011 (24%), while about the same number don’t know in 2012 (6%) compared to last year (7%).     


More Torontonians (68%, Up 3 Pts.) Support Plans to Eliminate the Toronto Land Transfer Tax In Comparison to This Time Last Year (65%)

Monday, December 10, 2012

Toronto, ON – Torontonians are becoming increasingly supportive of eliminating the city’s Land Transfer Tax (LTT), according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Seven in ten (68%) Torontonians ‘support’ (34% strongly/34% somewhat) the plan to eliminate Toronto’s Land Transfer Tax, revealing an increase of 3 pts. compared to this time last year. Only one-third (32%) ‘oppose’ (13% strongly/20% somewhat) repealing the LTT, which is down 3 points since last November.     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, December 06, 2012

Washington, D.C. - Attached are results from a holiday shopping poll conducted on behalf of Reuters.     


Miracle on 34th Street (21%) Beats Out Home Alone (19%) and National Lampoon’s Christmas Vacation (18%) as Canadians’ Favourite Holiday Movie

Thursday, December 06, 2012

Toronto, ON – When it comes to their favourite holiday movies, Canadians enjoy a mix of classics and more modern releases, according to a new poll conducted by Ipsos Reid on behalf of Cineplex. From a list of 8 holiday movies, Miracle on 34th Street (21%), the 1947 classic starring John Payne and Maureen O’Hara, was the top choice among Canadians. Following closely is Macauley Culkin’s infamous 1990 comedy Home Alone (19%) while the third entry in Chevy Chases’s Vacation Series, National Lampoon’s Christmas Vacation (18%), rounds out the top three. The list below outlines the top holiday movies as chosen by Canadians:     


Four in Five (83%) ‘905’ Residents of the GTA Oppose Implementation of a New Municipal Land Transfer Tax Even If Revenue Goes Towards Offsetting Deficits or Increasing Programs

Tuesday, December 04, 2012

Toronto, ON – Four in five (83%) ‘905’ residents of the GTA ‘oppose’ (58% strongly/25% somewhat) a new municipal land transfer tax in their city, even if tax revenues were to go towards offsetting potential deficit shortfalls or increased investments in local infrastructure or other city programs, according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Nearly one in five (17%), however, ‘support’ (2% strongly/15% somewhat) such a tax.     


Most (88%) Ontarians ‘Support’ Creation of Province-Wide Registry of Homes Used as Marijuana Grow-Ops

Tuesday, November 27, 2012

Toronto, ON – Most (88%) Ontarians ‘support’ the ‘creation of a province-wide registry of homes used as former marijuana grow-operations’ – with a full majority (57%) being ‘very supportive’ – while only one in ten (12%) are ‘not supportive’ (5% not at all/7% not very) of such a policy move, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association. Support for a grow-op registry rises to 93% among homeowners.     


Canadians More Optimistic About Personal Finances (+5 pts.) and National Economy (+3 pts.) in 2013; Younger Canadians Most Optimistic

Tuesday, November 27, 2012

Toronto, ON – Focusing on 2013, Canadian consumers appear to be more optimistic about personal and national finances in the upcoming year compared to 2012, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten (37%) Canadians believe their own personal financial situation will ‘improve’ (5% a lot/32% a little) in the next year, showing a five point bump from this time last year (32%). Another four in ten (43%) believe their own financial situation will ‘stay the same’, while two in ten (20%) believe it will ‘worsen’ (4% a lot/16% a little).     


American Holiday Travel Spending Rebounds as Travelers Anticipate Spending 14% More This Year

Monday, November 19, 2012

New York, NY – Holiday travel spending is on the rebound in America, following cautious holiday-travel spending last year, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Among the nearly six in ten (56%) Americans who say that they are confident (45% very confident/11% somewhat confident) that they will take a holiday trip this year, they anticipate spending an average of 14% more than last year’s travelers anticipated spending. Moreover, more Americans this year than last year say they are ‘very confident’ (45% this year vs. 42% last year) that they will take a holiday trip, spending at least one night away from home.     


British Columbians And Cross-Border Shopping

Friday, November 16, 2012

Vancouver, B.C. — Living close to the U.S. border provides many British Columbians with ample opportunities for cross-border shopping. According to a recent study by Ipsos Reid conducted in the fall of 2012, two-thirds of British Columbians (66%) have gone shopping across the U.S. border within the past year.     


Four in Ten (41%) Canadians Buy Lunch From Local Eateries At Least Once a Month; Two-Thirds (68%) of Those That Do Take Half Hour or Less for Lunch

Tuesday, November 13, 2012

Toronto, ON – According to a new poll conducted by Ipsos Loyalty on behalf of Tim Hortons, four in ten (41%) Canadians buy lunch at a restaurant, food court, or other facility at least once in a typical month. Six in ten (59%), however, do not buy lunch at such eateries in a given month. Nearly half of those who eat out during a work week even do so more frequently. Two in ten (19%) say they buy their lunch at a food court or other eatery once a week.     


More Canadians This Year (30%) Than in 2010 (22%) Intend to Attend an Official Remembrance Day Service on November 11th

Friday, November 09, 2012

Toronto, ON – Three in ten (30%) Canadians say that they will attend an official Remembrance Day service on November 11th this year, while 24% say they attended one last year, according to a new Ipsos Reid poll conducted on behalf of the Historica Dominion Institute. Moreover, the proportion of Canadians who will attend an official Remembrance ceremony is up a significant 8 points from an identical poll conducted in 2010. Eight in ten (82%) will wear a poppy in the lead up to Remembrance Day.     


Three-Quarters (72%) of Canadians Are Experiencing an Uncomfortable Level of Stress; Number Jumps to Nine in Ten (90%) Among 18-24 Year Olds

Monday, November 05, 2012

Toronto, ON – An alarming three-quarters (72%) of Canadians are experiencing an uncomfortable level of stress in their day-to-day lives, according to a new poll conducted by Ipsos Loyalty on behalf of Sun Life Financial. Less than three in ten (28%) say that nothing is causing them excessive or uncomfortable levels of stress at this time.     


Seven in Ten (70%) Canadian Parents Strongly Agree that Play is Essential for Children Everywhere to Develop Important Life Skills

Tuesday, October 30, 2012

Toronto, ON – When it comes specific aspects about play and children development, Canadian parents feel that play is a critical component needed by all children, according to a new poll conducted by Ipsos Reid on behalf of Right to Play. Seven in ten (70%) ‘strongly agree’ that ‘play is essential for children everywhere to help them develop important life skills’, while three in ten (29%) ‘somewhat agree’, and only 2% ‘somewhat disagree’ with this claim.     


Nearly Three-Quarters (71%) Report Some Degree of Concern About Levels Of Psychological Health and Safety In Their Workplace

Tuesday, October 30, 2012

Toronto, ON – Nearly three-quarters of employees in Canada (71%) report some degree of ‘concern’ (4% serious/26% significant%/41% minimal) about levels of psychological health and safety in their workplace based on an analysis of over 65 indicators measuring 13 different psychological factors in the work place. Three in ten (29%), however, express generally lower levels of concern, identifying factors related to psychological health and safety in their workplace as potential areas of strengths, according to a new Ipsos Reid poll conducted on behalf of Great-West Life Centre for Mental Health in the Workplace.     


10% of Vacationing Canadian Women Admit They’re Turned On By Sounds of a Couple Being Intimate in the Next Room, Although Four in Ten (42%) Find It Annoying

Friday, October 26, 2012

Toronto, ON – One in ten (10%) vacationing Canadian women admit that frequently hearing the couple in the next room while they’re being intimate ‘turns me on’, according to a new Ipsos Reid poll conducted on behalf of Tripcentral.ca, the second of a four part series on Canadian womens’ intimate habits while on vacation. Four in ten (42%), however, say that hearing the noisy couple next door is ‘very annoying, but I just turn up the TV or radio to cover up the noise’. Three in ten (31%) women say that hearing such noise ‘doesn’t bother me’, while 3% believe ‘it’s disgusting and they confront them or tell the hotel manager about’. Two in ten (15%) say they none of these descriptions describes them when they hear the noisy couple next door.     


More Global Employees Ready to Move Abroad For Work Annual Survey Shows One Quarter (25%--up six points from 19% Last Year) Could Be En