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Despite Majority of Canadians Claiming Familiarity with Osteoporosis, More than Half (53%) Fail Quiz About Condition

Monday, November 21, 2016


Three in Ten Canadian Drivers (29%) Don’t Use Winter Tires

Monday, November 21, 2016

Toronto, ON – While a majority (71%) of Canadians who own or lease an automobile install winter tires on it for the winter months, three in ten (29%) say they do not, according to a new Ipsos survey for LowestRates.ca.     

Raising Selfless Children in a Selfie World

Thursday, November 17, 2016

Washington, DC- In today’s digital world, parents overwhelmingly agree it is important to nurture good character in their children, including traits like honesty and compassion. However, a recent national parent survey conducted by Ipsos and sponsored by Primrose Schools indicates nearly 50 percent of parents are unaware of when they can and should start helping their children develop positive character traits.     

Over Half of Women Have Avoided Drinking Beverages to Avoid Using Public Bathrooms

Wednesday, November 16, 2016

Washington, DC – Over half of women report having used the men's bathroom because the line for the women's bathroom was too long.     

One in Five Americans Consider Themselves “Entrepreneurs”

Monday, November 07, 2016

An exclusive study for Entrepreneur Magazine’s November issue (on newsstands now), Ipsos and Entrepreneur examined how Americans self-identify as entrepreneurs. More than one in five Americans (22%) strongly identify with the term. Men (29%) are almost twice as likely as women (16%) to consider themselves entrepreneurial.     

One in Three (32%) Ontarians Admit to Driving Distracted by a Mobile Device

Tuesday, October 25, 2016

Toronto, ON – A little over a year ago the Ontario government implemented higher fines and demerit points for those found guilty of distracted driving. Despite these tougher penalties, one in three (32%) Ontarians admit to being distracted by a mobile device while driving, according to a new Ipsos poll conducted on behalf of CAA South Central Ontario (CAA SCO).     

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016

Monday, October 03, 2016

New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.     

Few Millennials Follow 'Rules of the Road,' Ipsos Study Finds

Tuesday, September 06, 2016

Washington, DC- Despite their prior sacrosanct status, our newest poll reveals that few actually follow the 'rules of the road.'     

More than Half (53%) of Americans Haven’t Taken a Vacation in the Last Year

Monday, August 15, 2016

New York, NY –More than half of Americans (53%) haven’t taken a vacation in the past twelve months, according to a new Ipsos poll conducted on behalf of Allianz Global Assistance. Specifically, 16% haven’t been on vacation in more than a year (unchanged), and 37% haven’t been in more than two years (down 4 points). Even among those for whom an annual vacation is important, four in ten (41%) haven’t been on one for at least a year.     

Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect

Wednesday, July 27, 2016

New York, NY – Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together. The study found that parents and their children watch video-on-demand, use apps, stream music and go to the movies together more often than they have in prior years. This finding comes from the eighth wave of LMX Family, a syndicated study that tracks media and technology consumption of American families with children under the age of 12.     

The Average American has Visited Just 12 States

Monday, July 25, 2016

Washington, DC — It might be time to rethink the idea that Americans are a well-traveled people. Despite being a nation founded on westward expansion and one that considers the road trip as a hallmark of family summer travel, it turns out that a typical American has visited just one in four states. According a to study Ipsos Public Affairs conducted for Livability.com, the average American has visited just 12.5 states. Democrats are slightly less-traveled (10.8) than Republicans (13.9) The study asked more than 2,000 American adults which states they have lived in, visited and would like to visit. The results have broad implications for travel and tourism, real estate and economic development throughout the U.S.     

More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News

Thursday, July 21, 2016

Washington, DC — Pokémon Go has taken the media by storm, generating thousands of news stories since its recent debut. In order to better understand general awareness and knowledge of the app, Ipsos Public Affairs conducted a short online survey and found that a large majority of Americans recall having seen Pokémon Go on the news recently (83%).     

Perceptions and Attitudes Surrounding the Arts in America

Thursday, July 14, 2016

These are the findings from an Ipsos poll conducted from December 11 - 15, 2015 on behalf of Americans for the Arts. For the survey, a sample of 3,020 adults ages 18 and over was interviewed online to better understand how and why art connects people, and how the arts contribute to overall well-being.     

Housing Affordability a Key Issue for Six in Ten Americans

Thursday, July 14, 2016

Washington, DC – More than half of all Americans say that housing affordability is a key issue for them (59%), including a quarter (24%) who strongly agree with this statement, according to a recent online survey conducted by Ipsos Public Affairs on behalf of Enterprise. In fact, 47% of those surveyed say that they have personally struggled to pay their rent or mortgage in the last 12 months, or know someone who has been in this situation.     

Views on Real Estate Market Surge as Economic Confidence Rebounds

Wednesday, July 13, 2016

Toronto, ON – Ontarians are feeling decidedly more upbeat about the state of the province’s economy than they were last fall – newfound positivity that is helping to dramatically boost confidence in residential real estate markets, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. Twice a year since 2013, Ipsos has released an Ontario Homeownership Index in partnership with the Ontario Real Estate Association (OREA), taking the pulse of Ontarians’ perceptions of home ownership and real estate markets at the neighbourhood, city and provincial level. In the latest wave of tracking, the Index has shot up by 27 points to 129. This is not only significantly above the baseline level of expected perceptions about Ontario real estate; it is the strongest the Index has ever been (and by some distance) since tracking began.     

Majority of Canadians say there’s “something for everyone” in Canada, so why go anywhere else?

Wednesday, June 29, 2016

Toronto, ON – Canadians agree, there’s no place like home, according to a new Historica Canada poll conducted by Ipsos in celebration of Canada Day. While most Canadians have been able to explore other countries, a majority (68%) still ‘agrees’ (23% strongly/45% somewhat) that ‘Canada has something for everyone, so why go anywhere else’. Moreover, a similar proportion (69%) ‘agrees’ (19% strongly/50% somewhat) that they ‘vacation in Canada because they want to learn more’ about their country.     

Vacation Deficit Increasing in 2016 as Importance of Annual Vacation Rises Significantly, Number of Travelers Holds Steady

Monday, June 27, 2016

New York, NY – Fewer Americans are confident that they’ll take a summer vacation this year, but the amount of money that they will spend on their vacation, on average, has increased significantly. According to a new Ipsos poll conducted on behalf of Allianz Global Assistance, the average American household that is at least somewhat confident to take a vacation this summer will spend $1798 on average, up roughly 11% from last year’s average of $1621 per household.     

Half (50%) of Canadians Remain Defiant, Saying they Won’t Let the Low Value of the Canadian Dollar Prevent them from Traveling to the U.S.

Monday, June 27, 2016

Toronto, ON – Half (50%) of Canadian travellers agree (12% strongly/37% somewhat) that they won’t let the low value of the Canadian dollar prevent them from travelling to the United States, according to a new Ipsos poll conducted on behalf of RBC. However, the other half (50%) agree (12% strongly/37% somewhat) that the low value of the dollar might hold them back. Frequent travellers, those who have been more than five times in the last two years, are most likely to agree (57%) that they won’t let the slumping loonie hold them back.     

How America Views Homeownership

Tuesday, June 14, 2016

These are the findings from an Ipsos poll conducted from May 4 – 15, 2016 on behalf of Wells Fargo. For the survey, a sample of 1,005 respondents living in the US was interviewed online, supplemented by additional interviewing among both Hispanics and African Americans, and boosts across 22 different metro regions. The total base size including all audiences is over 3,400 completes.     

37% of Professional Baseball Fans Want the Chicago Cubs to Win the 2016 World Series

Friday, June 10, 2016

Washington, DC — 38% of Millennial pro-baseball fans believe the Chicago Cubs will win the 2016 World Series     

Perils and Possibilities: Growing Up Online (Ipsos/UNICEF Poll)

Tuesday, June 07, 2016

Washington, DC —Findings from UNICEF and Ipsos’ new opinion poll of more than 10,000 18-year-olds from 25 countries reveals young people’s perspectives on the risks they face growing up in an increasingly connected world     

His Airness Still Reigns Supreme

Thursday, June 02, 2016

Washington, DC —Michael Jordan still America's favorite player     

64% of Americans Agree That the American Automobile Industry is Stronger Than it Was Five Years Ago

Wednesday, June 01, 2016

Seven years ago, on June 1, 2009, in a historic move to save a failing flagship of American manufacturing, General Motors declared bankruptcy. Since a near collapse, the automobile industry has made significant strides in a comeback, according to the American people. Americans in large majorities agree that the industry is both stronger than it has been in years past as well as being a key driver of the U.S. economy.     

On Use of Public Washrooms for Transgender Individuals, Most Canadians Either Support Transgender Choice (30%) or Are Indifferent (34%); Few (15%) Say Transgender Individuals Should Be Required to...

Wednesday, June 01, 2016

Toronto, ON – As the transgender bathroom debate continues to play out in the media as a result of a proposed North Carolina law that would limit transgender access to bathrooms, three in ten Canadians (30%) say that people should be permitted to use the washroom of the gender they identify as, while another 34% are indifferent on the issue, according to a new Ipsos poll conducted for Yahoo. Only 15% say that people should be required to use the washroom of the gender they were assigned at birth (the desired goal of the North Carolina bill), while 16% say there should be a third category of washroom specifically for people who identify as transgender, and 5% prefer some other option.     

Home Automation in Canada Set to Take Off—If Consumer Mindset Shifts

Tuesday, May 31, 2016

Vancouver, BC – Mass adoption of connected home devices may not be too far off. Ipsos focused in on the popular topic of home automation in its latest installment of the Canadian Interactive Trends Report, a quarterly syndicated study. Looking at interest, attitudes, and behaviours toward home automation among Canadian households, the study found that significant opportunities are just around the corner, but consumers need to understand the true value of home automation first.     

Memorial Day Brings Out a More Unified America

Friday, May 27, 2016

Washington, DC - Despite the apparent gap between Red State and Blue State America propelled by this crazy election season, Americans are actually more alike than different when it comes to celebrating Memorial Day. We all want to celebrate a good holiday.     

Three in Ten (28%) Ontario Drivers Admit They’re Not Always Focused While Behind the Wheel

Friday, May 20, 2016

Toronto, ON — Three in ten (28%) Ontario drivers agree (6% strongly/23% somewhat) that ‘they’re not always focused while driving’, according to an Ipsos poll conducted on behalf of the Ontario Road Builders’ Association.     

Healthy Home Perceptions in America

Wednesday, May 18, 2016

National online survey among 1,272 adults ages 18 and over who own a house or condo/ co-op conducted on behalf of Velux Skylights. Study examines American perceptions of what constitutes a healthy home, and the importance associated with these concepts.     

Attitudes and Opinions on Moving in America

Wednesday, May 04, 2016

National online survey among 1,005 adults ages 18 and over, including 929 respondents who have previously moved and unpacked before. Study looks at American experiences with the process of packing/ unpacking and moving, and the attitudes and opinions that exist towards these.     

Home Buyers Spend More Time Researching a Car Purchase than Their Home Loan

Wednesday, May 04, 2016

National online survey conducted from March 28-29, 2016 on behalf of Zillow, includes a sample of 2,010 adults ages 18 and over. Study sought to measure how long consumers spend shopping for common products and services, including their home, car or truck, home improvements, vacation, mortgage, etc.     

Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone

Monday, April 25, 2016

New York, NY – Deciding where and whom to target is a fundamental challenge advertisers face on a daily basis. This has become increasingly difficult today as we consume more content on non-traditional platforms and live an on-demand lifestyle, subscribing to services like Netflix, Hulu, and Amazon Prime. To satisfy this need, TV providers have been expanding their Video-On-Demand (VOD) offerings. But is there value in advertising on VOD in conjunction with linear TV? Ipsos Connect conducted a study on behalf of Music Choice to find out.     

Slim Majority (54%) of Canadians Agree that, Given the Queen’s Age, She Should Abdicate to the Next in Line

Thursday, April 21, 2016

Toronto, ON – As Queen Elizabeth celebrates her 90th birthday, a slim majority (54%) of Canadians ‘agree’ (21% strongly/32% somewhat) that ‘given the Queen is turning 90 years old, she should abdicate and let the next in line assume the Throne’, according to a new Ipsos poll conducted on behalf of Global News. Conversely, nearly half (46%) ‘disagree’ (18% strongly/29% somewhat) with this position, believing that the Queen should continue to reign, despite her age.     

Greater Number of Americans Have Access to Air Travel than Ever Before

Wednesday, April 13, 2016

Majority of Airline Travelers Satisfied (80%) with Overall Travel Experience.     

Canadian Home-Buying Intentions on the Rise

Tuesday, April 12, 2016

Toronto, ON – Canadian home-buying intentions are on the rise with three in ten (29%) Canadians saying they are likely (7% very/22% somewhat) to purchase a home within the next two years , an increase of four percentage points, according to Ipsos’ annual Home Ownership Poll conducted on behalf of RBC. Canadians living in Alberta (34%), Ontario (31%) and British Columbia (30%) are most likely to consider purchasing a home in the next couple years, followed by Canadians living in Quebec (26%), Manitoba/Saskatchewan (24%) and Atlantic Canada (23%).     

Majority (58%) of Homeowners aged 55+ would need to Renovate their Home to Allow them to Remain as they Age

Wednesday, April 06, 2016

Toronto, ON –A majority of homeowners aged 55+ would need to make improvements to their home to allow them to continue to live there as they age, according to a new Ipsos poll conducted on behalf of HomEquity Bank. Nearly half (46%) say minor improvements would be required, while one in ten (11%) says their home would need major renovations in order to allow them to stay as they age. One in ten (8%) is not sure if they’d need to undertake renovations in order to stay in their current home.     

Canadians on Colorectal Cancer

Wednesday, March 30, 2016

Toronto, ON – Top-of-mind, unaided recall of colorectal cancer (43%) is behind that of breast cancer (66%) and lung cancer (64%), according to a new Ipsos poll conducted on behalf of the Dairy Farmers of Canada and Colorectal Cancer Association of Canada. This places colorectal cancer 3rd, ahead of other cancer such as brain cancer (39%), prostate cancer (38%), skin cancer (37%), liver cancer (23%), pancreatic cancer (19%), stomach cancer (15%), bone cancer (15%), throat/pharyngeal/laryngeal cancer (14%), ovarian cancer (13%), leukemia (12%) and blood cancer (10%).     

What Canadian Donors Want

Tuesday, March 08, 2016

Toronto, ON – The 2015 survey of What Canadian Donors Want conducted by Ipsos on be