Lifestyle & Leisure Polls

Three out of Four Full-Time Employees of Large Companies Wish They Didn’t Spend Most of Their Working Hours Sitting

Thursday, August 19, 2010

New York, NY – Full-time employees of large companies in the United States or more spend on average two-thirds of their working hours in a sitting position, according to a new study conducted by Ipsos Public Affairs on behalf of Ergotron. On average, full-time employees of companies with 1,000 or more employees report spending an average of 21 hours per week seated at a desk, nearly three hours per week seated in meetings and four hours per week seated working at home – a total of 28 hours out of an average workweek of 42 hours, or close to 7 hours on a typical work day. The study also found that full-time workers at large companies spend an average of 25 working hours each week facing a computer or a mobile device, or about 6 hours on a typical work day.     


Most Canadian Homeowners (73%) Have Undertaken a ‘Do-It-Yourself’ Project

Wednesday, August 18, 2010

Toronto, ON - A new Ipsos Reid poll conducted on behalf of the DIY Network shows that almost three quarters (73%) of Canadian homeowners have done a renovation project in the past.     


Ipsos Global @dvisory: Is Golf a Stepping Stone to a Management Hole in One?

Tuesday, August 17, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Is Golf a Stepping Stone to a Management Hole in One”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down whether being able to golf will help you advance in your career, and how much stock is placed in mingling with senior management on the golf course. The full report is free of charge and may be downloaded by clicking the link to the right.     


Over Four in Five Parents Cite Safety and Peace of Mind as the Top Reasons for Parents Allowing Children to Have Cell Phones

Tuesday, August 17, 2010

New York, NY – Nine in ten parents believe safety is the top reason to allow children to have cell phones, according to a new Ipsos poll conducted on behalf of Duracell, a leading manufacturer of high-performance alkaline batteries. The survey of parents with at least one child under 18 shows that 90% of parents think that safety or in case of an emergency is the primary reason parents allow their children to have cell phones. Over four in five (85%) say peace of mind knowing that they can communicate with their kids at all times is also a main reason.     


Majority (57%) of Post-Secondary Students Plan to Work During the School Year

Monday, August 16, 2010

Toronto, ON – A majority (57%) of post-secondary students plan to help support themselves by working throughout the school year, according to a new Ipsos Reid poll conducted on behalf of RBC. However, most (77%) students believe that working while in school would impact (33% a lot/44% a bit) their grades. And if the prospect of having to work through the school year isn’t adding enough stress as it is, two in three (66%) believe that worrying about money will impact their grades (28% a lot/38% a bit).     


Ipsos Global @dvisory: Taking a Break

Friday, August 06, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Taking a Break”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down which employees are more inclined (and which ones are more reluctant) to use all of their company allotted vacation time. The full report is free of charge and may be downloaded by clicking on the link to the right.     


British Columbians Claim they are the Most Dog-Friendly Province

Friday, August 06, 2010

Toronto, ON – Eight in ten (82%) British Columbians self-proclaim that they are the most dog-friendly province, according to a new Ipsos Reid poll conducted on behalf of Canada.com. While at least half of those living in every region of the country thought their own province was the most dog-friendly, British Columbians were the most likely to think so – and by a wide margin.     


Casi Nueve de Cada Diez Hispanos Siente que los Niños de los Inmigrantes Tienen Más y Mejores Oportunidades en EE.UU. de las que Tendrían en el Pais de Origen de sus Padres.

Thursday, August 05, 2010

New York, NY – Mientras la controversia acerca de la ley de inmigración en Arizona continúa, según el más reciente sondeo Ipsos-Telemundo, ocho de cada diez Hispanos (81%) dice que las dificultades que pueden estar afrontando los inmigrantes Hispanos que viven en los Estados Unidos, valen la pena para asegurar un mejor futuro para sus familias.     


Nearly Nine in Ten Hispanics Feel that Children of Immigrants Have Better Opportunities in the U.S. than They Would in Their Parents’ Country of Origin

Thursday, August 05, 2010

New York, NY – As the controversy over the immigration law in Arizona continues, eight in ten Hispanics (81%) say that the hardships faced by Hispanic immigrants living in the United States are worth it in order to ensure a better future for their families, according to the newest Ipsos-Telemundo telephone poll.     


Ipsos Global @dvisory: Proper Attire in the Workplace

Thursday, August 05, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Proper Attire in the Workplace”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP. This report explores what type of attire people around the world are wearing to work, what is considered acceptable (and unacceptable) in the workplace, and whether business attire really does make an individual more productive. The full report is free of charge and may be downloaded by clicking on the link to the right.     


Four in Ten (43%) Working Americans Would Move to a Different Community if it Offered a Higher Quality of Life

Wednesday, August 04, 2010

New York, NY – If they could find the same job in a community that they thought offered a higher quality of life, four in ten (43%) working Americans would take the plunge and move, according to a new Ipsos Public Affairs poll conducted on behalf of the Fairfax County Economic Development Authority.     


Canadians Take Advantage of Summer Vacation by Enjoying Some Down Time

Friday, July 30, 2010

Toronto, ON – As Canadians get set to enjoy the mid-summer civic holiday long-weekend, a new Ipsos Reid poll conducted on behalf of Canada.com has revealed that the most popular type of summer vacation among Canadians is focused on rest and relaxation and staying close to home.     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, July 29, 2010

Washington, DC – A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World”, is based on 18,594 recent interviews in 24 countries comprising 75% of the world’s GDP. The Economic Pulse of the World Advisory report provides an illustrated analysis of citizens’ assessment of the current state of their country’s economy. The full report is free of charge and may be downloaded by clicking on the link to the right.     


In Ideal Week at the Cottage, Canadians Could Do Without Mosquitoes (59%), Blackberry/Cellphone (23%), the In-Laws (8%) and the Kids (4%)

Friday, July 23, 2010

Toronto, ON – What could be better than a week of relaxing at the cottage during the summer with perfect weather? A new Ipsos Reid poll conducted on behalf of Canada.com reveals that if they could spend a week at a cottage this summer, most Canadians would choose to leave something behind at home, likely in an effort to make that week even better.     


Majority (51%) of Canadians Know the Big Mac Jingle

Tuesday, July 20, 2010

Toronto, ON – The Big Mac has become so well known that a majority (51%) of Canadians know the Big Mac jingle, according to a new Ipsos Reid poll conducted on behalf of McDonald’s. In fact, 51% of Canadians can identify “two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun” as the Big Mac jingle from a list of four possibilities by people who have had a Big Mac in the past.     


New Canadians Most At Risk of Drowning

Thursday, July 15, 2010

Toronto, ON – A new online study conducted by Ipsos Reid on behalf of the Lifesaving Society shows that 79% of new Canadians plan to be around water this summer but one in five (19%) say they are unable to swim. Throughout this factum, the term ‘Canadians’ applies to residents who were born in the country, whereas Chinese, South Asian, Southeast Asian and Muslim immigrants to Canada are referred to as ‘new Canadians’ hereafter.     


Canada’s Favourite Summer Food: Anything, so Long as It’s on the BBQ

Friday, July 09, 2010

Toronto, ON – Canada’s favourite summer food is not so much a specific item, but a method of preparation, according to a new Ipsos Reid poll conducted exclusively for Canada.com. The poll revealed that four in ten (37%) Canadians say their favourite summer food is anything – so long as it is cooked on the barbecue.     


Eight in Ten (78%) Agree It’s Important for Canada to Have a Team at the 2014 FIFA World Cup ™

Wednesday, July 07, 2010

Toronto, ON – World Cup fever has hit a new pitch as the tournament heads into the final rounds. A new Ipsos Reid poll conducted on behalf of the Canadian Soccer Association has revealed that Canadians want to be a part of the action four years from now, as eight in ten (78%) ‘agree’ (27% strongly/51% somewhat) that ‘it is important for Canada to have a team at the 2014 FIFA World Cup™. Just two in ten (22%) ‘disagree’ (7% strongly/15% somewhat).     


Cold Summer Treats to Beat the Heat

Friday, July 02, 2010

Toronto, ON – Canadians are in the midst of enjoying the Canada Day long weekend, and as the weather is heating up in many parts of the country, a new Ipsos Reid poll conducted on behalf of Canada.com reveals Canadians’ tricks to beat the heat.     


Canadians Prefer Low-Key Canada Day as Just 8% Would Attend National Celebrations on Parliament Hill if they Could

Wednesday, June 30, 2010

Toronto, ON – The final touches are being placed on Canada Day celebrations across the country, and the biggest party of them all – on Parliament Hill – is preparing for the arrival of Her Majesty the Queen. But a new Ipsos Reid poll conducted on behalf of Canada.com reveals that Canadians generally prefer a low-key Canada Day to one that is more packed with adventure or travel.     


The Ultimate Canada Day BBQ: Terry Fox (38%), Wayne Gretzky (36%) and Céline Dion (33%) Would Top Canadians’ Guest List

Wednesday, June 30, 2010

Toronto, ON – As Canada prepares to celebrate its 143rd birthday on July 1st, a new Ipsos Reid poll conducted on behalf of The Historica-Dominion Institute finds that if Canadians were organizing the ultimate Canada Day BBQ and they could invite 5 famous Canadians past or present to join their friends and family, Terry Fox, Wayne Gretzky and Céline Dion would be on the invite list most often.     


Online Canadians Report a Large 35% Decline in the Amount of Email Received

Tuesday, June 29, 2010

Calgary, AB – Online Canadians have reported a significant decline in the number of weekly emails received, according to the latest Ipsos Interactive Reid Report. The average number of email received in the past week (including spam) has declined by 35% from 198 in late 2008 to 129 today.     


Majority (63%) of Ottawa Residents Support Lansdowne Park Redevelopment Project

Saturday, June 26, 2010

Ottawa, ON – A majority (63%) of Ottawa residents ‘support’ (34% strongly/29% somewhat) the Lansdowne Park redevelopment project, according to a new Ipsos Reid poll conducted on behalf of the Ottawa Citizen. Conversely, one in three (32%) Ottawa residents ‘oppose’ (19% strongly/13% somewhat) the proposal, which includes a refurbishment of Frank Clair Stadium and retail and residential development, while 5% are undecided on the matter.     


61% of Global Citizens Say Things in Their Country are On the Wrong Track

Friday, June 25, 2010

Toronto, Canada—A new Ipsos/canada.com poll released today shows that as the world’s G-20 leaders gather in Toronto, Canada for their meeting, most leave behind majorities of consumer/citizens who believe things in their country are on the wrong track and are dissatisfied with how things are going in their country today.     


Majority (63%) of Ottawa Residents Support Lansdowne Park Redevelopment Project

Friday, June 25, 2010

Ottawa, ON – A majority (63%) of Ottawa residents ‘support’ (34% strongly/29% somewhat) the Lansdowne Park redevelopment project, according to a new Ipsos Reid poll conducted on behalf of the Ottawa Citizen. Conversely, one in three (32%) Ottawa residents ‘oppose’ (19% strongly/13% somewhat) the proposal, which includes a refurbishment of Frank Clair Stadium and retail and residential development, while 5% are undecided on the matter.     


Get Ready Grandma, School’s Out for Summer

Friday, June 25, 2010

Toronto, ON – Summer has officially arrived and school-kids across the country are eager to flee the confines of the classroom. A new Ipsos Reid poll conducted on behalf of Canada.com has discovered what kids will be up to over the next two months as their parents try to keep their child engaged in activities that are safe and fun.     


When Getting Rid of Unwanted Items around the House, Canadians Often Give Them to Charities or to Friends and Family

Monday, June 21, 2010

Toronto, ON – When looking to dispose of old household items such as old furniture, books, or children’s clothing, Canadians tend to make sure that these items are put to good use, as 81% report that they usually donate these items to a charity such as the Salvation Army or Goodwill, according to a new survey of over 1,000 adults conducted by Ipsos Reid on behalf of Kijiji. Additionally, 43% report that they typically give these items to a friend or family member that wants them. Others try to sell these items, either at a garage or yard sale (19%) or online (13%). One in seven (14%) just leave them by the curb with hopes that someone will pick them up, while 7% take them to the nearest dumpster.     


Four in Ten (40%) Americans Confident They’ll Take a Summer Vacation This Year

Monday, June 21, 2010

New York, NY – Four in ten Americans are confident (29% very/11% somewhat) that they’ll take a vacation this year, an increase of 5 points over the proportion of Americans who reportedly took a vacation last year, according to a new Ipsos Public Affairs poll conducted on behalf of Mondial. Interestingly, the poll found that men (46%) are more likely than women (34%) to be confident that they’ll take a summer vacation this year, as are those whose family earns more than $75K a year (52%) when compared with those who earn between $25K and $75K (38%) or less than $25K a year (27%)     


Rating Summer Concert Tours: Have Canadians Gone Gaga?

Friday, June 18, 2010

Toronto, ON – In a fast-pace world of modernity, Canadians appear to be yearning for music of the past, according to a new Ipsos Reid poll conducted on behalf of Canada.com. The poll has found that if Canadians could see one concert tour this summer, 16% would choose the 60s classic rock of Simon and Garfunkle, while 15% would opt for the big-band crooner-style singing of international sensation Michael Bublé.     


Pre-Retirement Jitters Abound as Only Four in Ten (45%) Adults Nearing Retirement Age are Confident in their Financial Future

Monday, June 14, 2010

Toronto, ON – Retirement ought to be a time of stress-free relaxation, where one has both the time and the money to pursue their dreams. However, according to a new Ipsos Reid study of Canadians aged 45 and older conducted on behalf of the Canadian Institute of Actuaries, the years leading up to and during retirement might not be as stress-free as one might have hoped.     


The 2010 FIFA World Cup

Saturday, June 12, 2010

Johannesburg, South Africa— With the 2010 FIFA World Cup just underway, a new Reuters news poll conducted by Ipsos indicates that only 4 in 10 (37%) avid soccer* fans think the way in which the qualification structure is formatted is fair to all potential participating countries, and 2/3rds (65%) of fans say world cup event so expensive the ordinary soccer supporter can no longer participate.     


Hollywood Blockbusters… And Those that are Lacklustre

Friday, June 11, 2010

Toronto, ON – Despite the hype that’s been building around the arrival of many summer Hollywood blockbusters, a new Ipsos Reid poll conducted exclusively for Canada.com has revealed that most (59%) Canadians appear to think the offerings are actually quite lacklustre.     


The 2010 FIFA World Cup: Fans Worldwide Choose Brazil to Win

Friday, June 11, 2010

Johannesburg, South Africa— With the 2010 FIFA World Cup getting underway today, a new Reuters News poll conducted by Ipsos indicates that most avid soccer* fans around the world expect that of the 32 competing international teams it will be Brazil that will come out on top.     


As Father’s Day Approaches, Dads of Young Children Say They do Their Fair Share of Chores – Including Changing Diapers – But Moms Aren’t so Sure

Thursday, June 10, 2010

New York, NY – In the lead-up to Father’s Day, a poll of over 500 moms and dads of children age 5 or under has found that while dads think they do their fair share of chores around the house – including changing diapers – moms don’t always agree.     


Nearly 75 Percent of Online Shoppers Don’t Regularly Look for Online Coupons or Deals before Making Purchases

Tuesday, June 08, 2010

New York, N.Y. – Three-quarters (73%) of online shoppers are not regularly looking for online coupons or deals before making a purchase, according to a new Ipsos Public Affairs survey conducted on behalf of Offers.com.     


Two Third’s (64%) Of Ontarians Agree That If Other Canadian Provinces and U.S. States Allow Mixed Martial Arts/Ultimate Fighting Competitions, Ontario Shouldn’t Be Any Different

Tuesday, June 08, 2010

Toronto, ON – While Ontario Premier Dalton McGuinty recently said the sanctioning of Mixed Martial Arts in Ontario is not a priority for his government, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National reveals that most Ontarians don’t have a problem with it and a majority say the Premier should move ahead with it anyway.     


Four in Five Americans Would Pick Up the Phone if They Ran into Difficulties while Interacting Online with Insurance Companies

Monday, June 07, 2010

New York, NY – A recent Ipsos Public Affairs poll conducted online among 1,005 U.S. adults on behalf of OpTier shows that most of them would call an insurance provider via telephone to resolve an issue if they ran into difficulties while trying to purchase an insurance policy or file an insurance claim online. Four out of five adults surveyed (83%) say they would be at least somewhat likely to phone the insurance provider to resolve the issue – including two thirds (66%) who say they would be very likely to do so.     


A Majority (68%) Of Global Internet Citizens Spend More Time during the Week on the Internet than Watching Television

Monday, June 07, 2010

Vancouver, BC— According to an Ipsos survey of more than 24,000 Internet users in 23 countries provided exclusively to Canada.com, the majority (68%) of adults with access to the Internet indicate they spend more time during the week on the Internet than watching TV, suggesting that television is slowly losing its grip as the world’s most dominant medium.     


Majority of Online Canadians Have Used a Webcam to Stay Connected

Thursday, June 03, 2010

Toronto, ON – A majority (56%) of online Canadians over the age of 18 have used a webcam to stay connected, according to a new Ipsos Reid poll conducted on behalf of Microsoft. As might be expected, Canadians aged 18 to 34 are most likely (74%) to have used a webcam, while usage rates are lower among those aged 35 to 54 (51%) or older than 55 (45%).     


The World’s Most Satisfied Local Communities

Monday, May 31, 2010

London, UK—The Ipsos Social Research Institute today released a major report which measures how satisfied or dissatisfied residents in 23 countries around the world are with their local area as a place to live and what top three priorities each want for improving their communities.     


Engaging CPG Consumers in the Digital Space

Tuesday, May 25, 2010

New York, NY – Global consumers are more likely to visit a CPG brand’s Website than become a Facebook fan or Twitter follower of a CPG brand, regardless of the CPG category. Still, CPG Websites lag behind Facebook sites in providing a forum for consumer feedback. While consumers consider Websites to be the place to go for information about a brand and promotional offers, they find Facebook to be the ideal platform for voicing their opinions and connecting with other customers. These are the latest findings from a global study conducted by Ipsos Marketing, Consumer Goods.     


One in Twelve Canadian Parents State That Their Child Has Been Cyber-Bullied

Wednesday, May 19, 2010

Calgary, AB – A recent study by Ipsos Reid, conducted on behalf of Trend Micro, has found that 8 percent of Canadian parents of children aged 7-17 indicate that their child had been cyber-bullied. Known instances of cyber bullying increase with the age of the child. The prevalence of cyber bullying increases to 11 percent among those aged 16-17. One-quarter (26 percent) of parents stated that they could not be sure if their child had been a victim. This number rises to 34 percent for parents of children between the ages of 13-15.     


Torontonians Appear to Like Going to Montreal, But Montrealers Less Thrilled with Travelling to Toronto

Tuesday, May 18, 2010

Toronto, ON – A new survey of over 500 Torontonians and over 500 Montrealers has revealed that while Torontonians appear to like going to Montreal the feeling might not be mutual. The survey, conducted on behalf of Tourism Toronto and Tourism Montreal, has found that just 15% of Torontonians have never been to Montreal, while significantly more Montrealers (24%) have never been to Toronto.     


Poor Time Management and Gossip Top the List of Workplace Pet Peeves

Thursday, May 06, 2010

New York, NY – Employees today deal with a variety of pet peeves at work, most commonly people with poor time management skills (selected by 43% of employees) and gossip (36%), according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. At least one in five say that messiness in communal spaces (25%), loud noises such as speaker phone, loud talkers, and ring tones (21%), and potent scents like perfume, food or smoke (20%) are workplace pet peeves. Fewer pick overuse of personal electronics such as Blackberrys or laptops during meetings (15%), political conversations (12%), misuse of email (12%), or personal use of social media sites during working hours (12%) as their biggest annoyances. One in eight (13%) say that none of these are pet peeves, while 3% say that they do not work with anyone else during a typical work day.     


Nearly One Half (46%) of Young American Children Most Often Read a Bedtime Story before Going to Bed

Thursday, May 06, 2010

New York, NY – One half of American children aged 7 or younger typically read a bedtime story before counting sheep, making it the most commonly-practiced pre-slumber ritual for American children aged 7 or younger according to a new Ipsos Public Affairs poll of over 500 parents with young children, conducted on behalf of sleepbetter.org. Two in ten (19%) children pray immediately before going to sleep, while others talk to their parents or siblings (14%), watch TV (11%), imagine play (7%) or play video games (1%).     


Two in Ten (22%) Ontario Gamblers Admit to Potential Gambling Blind Spot

Wednesday, May 05, 2010

Toronto, ON – Two in ten (22%) Ontario gamblers admit to having a potential gambling blind spot, according to a new Ipsos Reid poll conducted on behalf of the Responsible Gambling Council. In fact, when those who have gambled in the last six months (herein called “gamblers”) reflect on their behaviour in the last year, the data reveal some of this behaviour potentially describes someone who could be having, or is at risk of having, a gambling-related problem.     


Even with Sony’s Big “Move” and Gamers Expecting Microsoft’s “Natal,” Nintendo’s Wii Still Brings Game

Wednesday, April 28, 2010

San Francisco, CA – New survey data from Ipsos shows that the Nintendo Wii has maintained strong ‘share-of-mind’ among those in the market to buy gaming devices. The survey results, conducted among 1,000+ U.S. gamers age 18+, were collected in February on the heels of the 2009 holiday season (and before the release of the iPad).     


Majority (52%) of Canadians Disagree that they get Enough Fruit in their Diet

Tuesday, April 27, 2010

Toronto, ON – A majority (52%) of Canadians aged 18 to 50 disagree (15% strongly/37% somewhat) that they get enough fruit in their diet, according to a new Ipsos Reid poll conducted on behalf of Motts. In fact, the deficiency may be so great in many instances that it is causing four in ten (41%) to agree that they feel guilty about the amount of fruit they get in their diet.     


Eruption disruption: One-in-six Canadians know someone who has been directly impacted by the volcanic eruption in Iceland

Thursday, April 22, 2010

Vancouver, BC – In a snapshot poll taken on April 20th and 21st, Ipsos Reid’s travel and tourism division found that most Canadians have not been directly impacted by the volcanic eruptions in Iceland and that only a small proportion of Canadians will have their upcoming travel plans affected if the volcano continues to be active.     


With the Census in Progress, the Overall Perception of Importance and Intent to Participate Has Grown – Especially Among Hispanics

Wednesday, April 21, 2010

New York, NY – In a new Ipsos-Telemundo telephone poll conducted through the month of March, 95% of the 500 Hispanics residing in the United States interviewed said that it is important for everyone living in the U.S. to be counted in the 2010 census. This represents a seven point increase from results released in January (88%). In comparison, a slightly lower proportion of the general population (90%) agree that it is important for everyone to take part, according to a telephone survey of 1,000 members of the U.S. population at large conducted between March 1 and March 17.     


Amid Tiger’s Return to the Tees, Most (64%) Believe He Has Handled Himself Well and Deserves the Chance to Get on With His Life and Career (86%)

Saturday, April 10, 2010

Toronto, ON – As Tiger Woods returns to the golf circuit from seclusion and his stint in sex rehab as a result of admitting to multiple affairs over the past number of years, a new Ipsos Reid poll finds that most Canadians believe that "what's done is done" and that he deserves to get on with his life.     


The Canadian-Content Conundrum:

Friday, April 09, 2010

Toronto, ON – Canadians are split on the ‘Cancon’—Canadian Content—conundrum, according to a new Ipsos Reid poll conducted on behalf of the Canadian Journalism Foundation. Canadian television stations are required to broadcast a certain proportion of Canadian Content (60% overall) in order to acquire and maintain their license to operate, and Canadians are split over whether this practice should continue or not.     


One in Five (20%) Global Citizens Believe That Alien Beings Have Come Down To Earth and Walk Amongst Us In Our Communities Disguised As Humans

Thursday, April 08, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that one in five (20%) of presumably human adults surveyed in 22 countries (representing 75% of the worlds GDP) say they believe that alien beings have come down to earth and walk amongst us in our communities disguised as "us".     


Four In 10 (37%) Global Citizens Have Been To Children's Sports Events and Witnessed Parents Become Verbally or Physically Abusive Towards the Coaches or Officials

Tuesday, April 06, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that four in ten (37%) adults surveyed in 22 countries (representing 75% of the worlds GDP) have been to children's sports events and witnessed parents become verbally or physically abusive towards the coaches or officials. Two thirds (63%) indicate they have not witnessed this kind of abusive behaviour.     


Majority (51%) of Working Canadians Aged 18-40 ‘Agree’ the Arts are Important to Them

Tuesday, March 30, 2010

Toronto, ON – Young, working Canadians appear to be among the largest proponents of the arts, according to a new Ipsos Reid poll conducted on behalf of Business for the Arts. The survey, which focused on the attitudes of Canadians aged 18 to 40 who are currently employed in a sector other than the arts and culture sector, found that a majority (51%) of these individuals ‘agree’ (21% strongly/30% somewhat) that ‘the arts and culture are important’ to them.     


Betty White Scores a Touchdown for Snickers

Monday, March 29, 2010

New York, NY – Her weak tackling skills may not have helped the New Orleans Saints march off with this year’s Super Bowl title, but Betty White certainly helped Snickers win the battle of the Super Bowl ads. A study of this year’s Super Bowl U.S. television ads conducted by Ipsos ASI, the advertising and brand research specialty of global research firm Ipsos, revealed that the Snickers spot featuring the former “Golden Girl” and “Mary Tyler Moore Show” veteran was a big advertising win for the Mars, Incorporated brand.     


Americans and Canadians Warming up to Internet Gambling

Wednesday, March 24, 2010

Calgary, AB – One fact remains true: Internet gambling is for the most part, illegal in both the United States and Canada. But public thinking, awareness, and interest in the activity do not necessarily reflect that. A recent Ipsos Reid survey conducted online with American and Canadian respondents as part of a joint U.S./Canada lottery study found that, when compared to two years ago, fewer people in both countries are aware that Internet gambling is illegal and more would be willing to see it permitted as long as it were regulated.     


Many Americans’ Next Car Will Be a Used Car

Tuesday, March 23, 2010

New York, NY – Thinking about their next car purchase, Americans are most likely to say they’ll wait until their car doesn’t run anymore and then will buy used (30%), according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. In addition, 7% say that they are ready for a new car, but will buy a used one to be smart.     


Weekly Internet Usage Overtakes Television Watching

Monday, March 22, 2010

Calgary, AB – Ipsos reports that for the first time ever in their tracking research, the weekly Internet usage of online Canadians has moved ahead of the number of hours spent watching television. This latest finding comes from the Inter@ctive Reid Report, a syndicated Ipsos Reid study that tracks online Canadians usage of the Internet. Overall, online Canadians are now spending more than 18 hours a week online, compared to 16.9 hours watching television. Internet usage is up from 14.9 hours last year. The number of hours watching television also experienced an increase in the last year, rising from 15.8 hours. Other media, such as newspapers, radio and magazines have all remained relatively stable in the last year.     


Many Canadian Parents Not Making the Most of Potential Tax Savings

Wednesday, March 10, 2010

Toronto, ON – Four in ten (42%) Canadian families with children under the age of 13 may not be taking full advantage of the tax savings available to them, according to a new Ipsos Reid poll conducted on behalf of RBC. More specifically, one quarter (25%) say they aren’t taking full advantage of these savings, while an additional 17% admit they’re unaware of the tax savings available to them as a parent. Six in ten (58%), though, say they are taking advantage of these savings, including, for example, the Child Amount Tax Credit, the Child Fitness Tax Credit, childcare expenses, etc.     


On Eve of 82nd Annual Academy Awards, 42% of Global Citizens Say they Use Movies and Films as Their Escape from Real World—Watching as Many as They Can as Often as They Can

Friday, March 05, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today just prior to the 82nd Annual Academy Awards where the legendary “Oscar’s” will be handed out indicates that 42% of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree with the statement that "movies and films are my escape from the real world—I watch as many as I can as often as I can.” In the alternate, the survey of over 24,000 adults—1000+ respondents per country—shows that 58% disagree with the statement.     


Ratings for the 2010 Olympic Winter Games Peak as Canada wins Gold

Tuesday, March 02, 2010

Vancouver, BC – Based on the results of a 4-part series of Ipsos Reid online polls conducted throughout the 2010 Olympic Winter Games, British Columbians appear to have gone from having initial cautious expectations about the Games to the event winning over the hearts and minds of the residents in the host province. With a world record-breaking gold medal count which was clinched with the gold medal win at the much anticipated Canada vs. US men’s hockey game, it is no wonder that British Columbians are feeling overwhelmingly positive about the outcome of the Games.     


Despite Fading Medal Hopes and Controversies, Enthusiasm for the 2010 Olympic Winter Games Remains Strong

Wednesday, February 24, 2010

Vancouver, BC – With the 2010 Olympic Winter Games entering the home stretch, Canada’s medal count is lower than expected and the organizers have had several legitimate set-backs. However, results from the most recent Ipsos Reid poll shows that a majority of British Columbians remain enthusiastic and are actively taking part in the Olympic festivities.     


Nearly Half of Working Adults Socialize with Colleagues

Wednesday, February 24, 2010

New York, NY – Nearly all working adults (95%) have people that they would consider friends at work, even if it’s just in a professional capacity, and many see a variety of benefits of these relationships, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Majorities report that having friends at work makes their job more enjoyable (67%) and more satisfying (55%).     


Food, Glorious (Canadian) Food

Wednesday, February 24, 2010

Toronto, ON – In order to control their food bill, eight in ten (80%) Canadians are cooking at home more often, according to a new Ipsos Reid poll conducted on behalf of the Dietitians of Canada. Likely in order to save money due to the struggling economy over the past year, many Canadians are also checking weekly flyers for sales or using coupons (76%), going without more costly food (49%), buying in bulk (44%), buying from the farmer’s market (27%), and growing their own garden (24%). Just 4% of Canadians aren’t employing any of these cost-cutting tactics. Nine in ten (87%) ‘agree’ (50% strongly/37% somewhat) that they sometimes don’t buy certain food because it costs too much.     


Canada at the Games: History in the Making

Tuesday, February 23, 2010

Toronto, ON – The Vancouver Olympics are shaping up to be a defining moment in Canada’s national history, according to a new Ipsos Reid poll conducted on behalf of the Historica-Dominion Institute.     


Canada’s Future Leaders Admit They’re Not Good at Tax Planning, Looking for More Knowledge

Thursday, February 18, 2010

Toronto, ON – Just one in ten (8%) young Canadian professionals (aged 18 to 30 who are currently attending or have completed college or university) feel they are “great” at tax planning, according to a new Ipsos Reid poll conducted on behalf of RBC. While six in ten (60%) say their skill at tax planning is “fair”, one in three admit their tax-planning skills are “poor” (25%) or even “terrible” (7%).     


British Columbians Give Opening Ceremony a Gold Medal

Tuesday, February 16, 2010

Vancouver, BC – The first ‘gold medal’ of the Vancouver Olympics apparently goes to the creative team behind last Friday’s 2010 Opening Ceremony. An Ipsos Reid poll found an overwhelming 89% of British Columbians who said they watched the ceremonies gave the event a positive rating. The Opening Ceremony for the 2010 Olympic Winter Games was an event that followed day-long activity through the streets of Vancouver as large crowds – both supporters and protestors – followed the Olympic flame in the torch relay before its arrival at BC Place Stadium.     


Local Pressure for Olympic Podium Mounts

Thursday, February 11, 2010

Vancouver, BC – With the final hours ticking down to the Opening Ceremony, a new Ipsos Reid poll reveals a majority (60%) of British Columbians expect Canada to get more medals at the 2010 Olympic Winter Games than at the 2006 Games in Turin. Another third (36%) expect Canada to get about the same number of medals and only 4% expect Canada to get fewer medals.     


Canadians Using Pillow Talk to Get Down to Business

Thursday, February 11, 2010

Toronto, ON – Canadians appear to be using pillow talk to get down to business, according to a new Ipsos Reid poll conducted on behalf of Pfizer. While most (82%) Canadians ‘agree’ (34% strongly/48% somewhat) that ‘pillow talk is very important when it comes to building and maintaining intimacy in a relationship’, in many cases it is not sex or intimacy that is being discussed once the head hits the pillow.     


One in five (21%) Global Citizens Would Rather Spend Day with Pet than Spouse or Partner

Monday, February 08, 2010

Toronto, Canada— A new Reuters News poll conducted by Ipsos and released today indicates that if given a choice, one in five (21%) adults surveyed in 23 countries (representing 75% of the worlds GDP) would rather spend the day with a pet than with their spouse or partner. Alternatively, 79% indicate of adults surveyed disagreed -- choosing to spend the day with their spouse or partner instead of a pet.     


Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect Their Liability

Wednesday, February 03, 2010

New York, NY – Looking ahead to tax season, 87% of U.S. adults plan to file 2009 income tax returns, and majorities of them intend to enlist professional help, either from a tax preparer (33%) or from a CPA (24%), according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block. An additional 15% will solicit the help of a family or member or friend. Only one quarter plan to do it themselves, either online (13%) or using computer software (11%).     


Cupid May be Preparing a Sleeping Potion This Year as Most (87%) Valentines Say Getting a Quality Night’s Sleep Helps Their Relationship

Wednesday, February 03, 2010

New York, NY – With Valentine’s Day fast approaching, cupid may be preparing a sleeping potion for his arrows this year as most (87%) Americans in a relationship think that getting a quality night’s sleep helps their relationship. In fact, more lovers say that good sleep (45%) is more important than good sex (40%) – but women (53%) are much more likely than men (38%) to say that good sleep is more important, and men (48%) are more likely than women (32%) to say that good sex is more important.     


Young College Basketball Fans Clamor for Even More Enhancements to the Game Experience

Tuesday, February 02, 2010

New York, NY – A new poll conducted by Ipsos Public Affairs on behalf of Coke Zero shows that 75% of 530 college basketball fans aged 18-24 surveyed say that, in light of the various enhancements to the college basketball fan experience in the last decade, there could be even more advancements in the future.     


From Dialed-in to Mobile, Canada’s Digital Economy Continues to Evolve

Monday, January 25, 2010

Calgary, AB – For 15 years, Ipsos Reid has been covering the Canadian Internet user and in that time, one thing is very clear – the country has embraced the online world. 2010 marks the 15-year anniversary of the Ipsos Canadian Inter@ctive Reid Report, an ongoing study that monitors Canadian Internet behaviours and attitudes on a monthly basis.     


Majority (63%) of Working Boomers Would Rather Ease into Retirement or Continue Working than Observe Hard Stop at Age 65

Monday, January 18, 2010

Toronto, ON – Two thirds (63%) of boomers (aged 50 to 64) in the workplace say they’d rather ease into retirement by working reduced hours or stay on with their current employer past a traditional stop date at age 65 rather than call it quits, according to a new Ipsos Reid poll conducted on behalf of Life’s Next Steps.     


Most (75%) Canadians Think a Retirement of Their Dreams is Out of Reach

Monday, January 18, 2010

Toronto, ON – Nearly all Canadians (90%) believe they’ll have enough income in retirement to cover their necessities, but just one quarter (25%) of Canadians believe they’ll have enough money to fulfill their dreams, according to the 20th annual Ipsos Reid RBC RRSP poll.     


Canadians Expect Hockey Gold at Vancouver Olympics

Friday, January 08, 2010

Calgary, AB – A majority (56%) of Canadians expect that Canada’s women’s hockey team will win gold at the upcoming Vancouver Olympics. Similarly, half of (49%) online Canadians believe that the men’s team will also win gold. Men are significantly more likely than women to believe that Canada’s men team will win gold (55% compared to 43%). Men are also more likely to believe that Canada’s women’s team will win gold (59% compared to 53%).