Monday, February 06, 2017
Washington, DC- After last night's big football game, Ipsos explored how
comfortable people are with letting kids play such a dangerous sport. The key findings are
Tuesday, January 31, 2017
New York, NY – Six in ten (60%) adults ages 36 to 51 (‘Gen Xers’) say
that if they could sign a contract today guaranteeing that they live to see their 100th birthday,
they would – including one in ten (11%) who say that they would sign regardless of their
physical or mental condition. According to the recent online study conducted by Ipsos on
behalf of MDVIP, another three in ten (31%) who would sign this contract say that they would
only do so if they were guaranteed to be in good mental/ brain health, while roughly one in ten
would only sign if they were either guaranteed to be in good physical health (10%) or able to
sign with their spouse (8%). The other 40% of Gen Xers say that they would not sign such a
contract, including 27% who would want nature to take its course and another one in ten
(13%) who say that they are simply not interested in living to 100.
Monday, January 09, 2017
Tuesday, December 27, 2016
Toronto, ON – Three in ten (27%) Canadians say that all things considered, ‘2016 was a horrible year, worse than most’, according to a new Ipsos poll conducted on behalf of Global News. While two in three (64%) believe that ‘2016 was no better or worse than other years’, describing it as average, one in ten (9%) believe that 2016 ‘was a great year, better than most’.
Canadians are not feeling the pain of 2016 evenly. In fact, nearly half (46%) of Albertans describe 2016 as an annus horribilis, making them considerably more likely than those in Saskatchewan and Manitoba (31%), Ontario (27%), British Columbia (24%), Atlantic Canada (22%) or Quebec (19%) to say so. Those aged 18-34 are more likely (32%) than those aged 35-54 (26%), or 55+ (23%) to say that 2016 was a horrible year.
Monday, December 26, 2016
Toronto, ON – With memories of the pomp and circumstance of the Queen’s 90th birthday celebration and a recent visit by the Duke and Duchess of Cambridge and their children beginning to fade, a majority (53%) of Canadians now ‘agree’ (23% strongly/29% somewhat) that ‘when Queen Elizabeth’s reign ends, Canada should end its formal ties to the British monarchy’, according to a new Ipsos poll conducted for Global News.
Saturday, December 24, 2016
Toronto, ON – Christmas traditions in Canada continue to evolve, and according to a new Ipsos poll conducted on behalf of Global News fewer Canadians are observing what might be considered the more traditional Christmas traditions of exchanging gifts, having a Christmas tree, eating turkey or hanging stockings, particularly when the data is compared against results from 2010.
Saturday, December 24, 2016
Toronto, ON – Canadians say that Vladimir Putin (83%) should be atop Santa’s “naughty” list, even beating out U.S. President-Elect Donald Trump (80%) for the naughtiest person on Santa’s list, according to a new Ipsos poll conducted for Global News. Other candidates (among the 22 tested) to have received a majority of naughty votes include Justin Bieber (77%), the premiers of Canada’s provinces (63%), Hillary Clinton (55%), Interim Conservative Party Leader Rona Ambrose (54%), Drake (52%) and NDP Leader Tom Mulcair (50%).
Friday, December 23, 2016
Toronto, ON – Most (80%) Canadians ‘agree’ (60% strongly/20% somewhat) that ‘driving while impaired by alcohol or by marijuana should be treated equally under the law’, according to a new Ipsos poll conducted on behalf of Global News. But the data reveals that Canadians aren’t entirely confident that there are appropriate rules and procedures in place to detect drivers who are impaired by marijuana, and many take a more relaxed attitude towards driving while high on marijuana than driving while drunk.
Friday, December 23, 2016
Washington, DC -Ipsos found in the latest survey about vacation day, a majority of
salaried employees had used all of their allotted vacation in time for 2016. More key findings
can be found below.
Thursday, December 22, 2016
Toronto, ON – One in four (24%) Canadians admits to having driven a vehicle when they could have been considered legally impaired by alcohol, according to a new Ipsos poll conducted on behalf of Global News. Men (32%) are much more likely than women (17%) to say that this is the case. Interestingly those aged 55 and over (29%) and those aged 35-54 (26%) are more likely than those aged 18-34 (15%) to say they’ve driven while legally considered to be impaired by alcohol.
Thursday, December 08, 2016
Monday, November 21, 2016
Monday, November 21, 2016
Toronto, ON – While a majority (71%) of Canadians who own or lease an automobile install winter tires on it for the winter months, three in ten (29%) say they do not, according to a new Ipsos survey for LowestRates.ca.
Thursday, November 17, 2016
Washington, DC- In today’s digital world, parents overwhelmingly agree it is
important to nurture good character in their children, including traits like honesty and
compassion. However, a recent national parent survey conducted by Ipsos and sponsored by
Primrose Schools indicates nearly 50 percent of parents are unaware of when they can and
should start helping their children develop positive character traits.
Wednesday, November 16, 2016
Washington, DC – Over half of women report having used the men's bathroom because the line for the women's bathroom was too long.
Monday, November 07, 2016
An exclusive study for Entrepreneur Magazine’s November issue (on newsstands now), Ipsos and Entrepreneur examined how Americans self-identify as entrepreneurs. More than one in five Americans (22%) strongly identify with the term. Men (29%) are almost twice as likely as women (16%) to consider themselves entrepreneurial.
Tuesday, October 25, 2016
Toronto, ON – A little over a year ago the Ontario government implemented higher fines and demerit points for those found guilty of distracted driving. Despite these tougher penalties, one in three (32%) Ontarians admit to being distracted by a mobile device while driving, according to a new Ipsos poll conducted on behalf of CAA South Central Ontario (CAA SCO).
Monday, October 03, 2016
New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.
Tuesday, September 06, 2016
Washington, DC- Despite their prior sacrosanct status, our newest poll reveals
that few actually follow the 'rules of the road.'
Monday, August 15, 2016
New York, NY –More than half of Americans (53%) haven’t taken a vacation in the past twelve months, according to a new Ipsos poll conducted on behalf of Allianz Global Assistance. Specifically, 16% haven’t been on vacation in more than a year (unchanged), and 37% haven’t been in more than two years (down 4 points). Even among those for whom an annual vacation is important, four in ten (41%) haven’t been on one for at least a year.
Wednesday, July 27, 2016
New York, NY – Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together. The study found that parents and their children watch video-on-demand, use apps, stream music and go to the movies together more often than they have in prior years. This finding comes from the eighth wave of LMX Family, a syndicated study that tracks media and technology consumption of American families with children under the age of 12.
Monday, July 25, 2016
Washington, DC — It might be time to rethink the idea that Americans are a well-traveled people. Despite being a nation founded on westward expansion and one that considers the road trip as a hallmark of family summer travel, it turns out that a typical American has visited just one in four states. According a to study Ipsos Public Affairs conducted for Livability.com, the average American has visited just 12.5 states. Democrats are slightly less-traveled (10.8) than Republicans (13.9) The study asked more than 2,000 American adults which states they have lived in, visited and would like to visit. The results have broad implications for travel and tourism, real estate and economic development throughout the U.S.
Thursday, July 21, 2016
Washington, DC — Pokémon Go has taken the media by storm, generating thousands of news stories since its recent debut. In order to better understand general awareness and knowledge of the app, Ipsos Public Affairs conducted a short online survey and found that a large majority of Americans recall having seen Pokémon Go on the news recently (83%).
Thursday, July 14, 2016
These are the findings from an Ipsos poll conducted from December 11 - 15, 2015 on
behalf of Americans for the Arts. For the survey, a sample of 3,020 adults ages 18 and over
was interviewed online to better understand how and why art connects people, and how the
arts contribute to overall well-being.
Thursday, July 14, 2016
Washington, DC – More than half of all Americans say that housing
affordability is a key issue for them (59%), including a quarter (24%) who strongly agree with
this statement, according to a recent online survey conducted by Ipsos Public Affairs on behalf
of Enterprise. In fact, 47% of those surveyed say that they have personally struggled to pay
their rent or mortgage in the last 12 months, or know someone who has been in this situation.