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Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone

Monday, April 25, 2016

New York, NY – Deciding where and whom to target is a fundamental challenge advertisers face on a daily basis. This has become increasingly difficult today as we consume more content on non-traditional platforms and live an on-demand lifestyle, subscribing to services like Netflix, Hulu, and Amazon Prime. To satisfy this need, TV providers have been expanding their Video-On-Demand (VOD) offerings. But is there value in advertising on VOD in conjunction with linear TV? Ipsos Connect conducted a study on behalf of Music Choice to find out.     


Slim Majority (54%) of Canadians Agree that, Given the Queen’s Age, She Should Abdicate to the Next in Line

Thursday, April 21, 2016

Toronto, ON – As Queen Elizabeth celebrates her 90th birthday, a slim majority (54%) of Canadians ‘agree’ (21% strongly/32% somewhat) that ‘given the Queen is turning 90 years old, she should abdicate and let the next in line assume the Throne’, according to a new Ipsos poll conducted on behalf of Global News. Conversely, nearly half (46%) ‘disagree’ (18% strongly/29% somewhat) with this position, believing that the Queen should continue to reign, despite her age.     


Greater Number of Americans Have Access to Air Travel than Ever Before

Wednesday, April 13, 2016

Majority of Airline Travelers Satisfied (80%) with Overall Travel Experience.     


Canadian Home-Buying Intentions on the Rise

Tuesday, April 12, 2016

Toronto, ON – Canadian home-buying intentions are on the rise with three in ten (29%) Canadians saying they are likely (7% very/22% somewhat) to purchase a home within the next two years , an increase of four percentage points, according to Ipsos’ annual Home Ownership Poll conducted on behalf of RBC. Canadians living in Alberta (34%), Ontario (31%) and British Columbia (30%) are most likely to consider purchasing a home in the next couple years, followed by Canadians living in Quebec (26%), Manitoba/Saskatchewan (24%) and Atlantic Canada (23%).     


Majority (58%) of Homeowners aged 55+ would need to Renovate their Home to Allow them to Remain as they Age

Wednesday, April 06, 2016

Toronto, ON –A majority of homeowners aged 55+ would need to make improvements to their home to allow them to continue to live there as they age, according to a new Ipsos poll conducted on behalf of HomEquity Bank. Nearly half (46%) say minor improvements would be required, while one in ten (11%) says their home would need major renovations in order to allow them to stay as they age. One in ten (8%) is not sure if they’d need to undertake renovations in order to stay in their current home.     


Canadians on Colorectal Cancer

Wednesday, March 30, 2016

Toronto, ON – Top-of-mind, unaided recall of colorectal cancer (43%) is behind that of breast cancer (66%) and lung cancer (64%), according to a new Ipsos poll conducted on behalf of the Dairy Farmers of Canada and Colorectal Cancer Association of Canada. This places colorectal cancer 3rd, ahead of other cancer such as brain cancer (39%), prostate cancer (38%), skin cancer (37%), liver cancer (23%), pancreatic cancer (19%), stomach cancer (15%), bone cancer (15%), throat/pharyngeal/laryngeal cancer (14%), ovarian cancer (13%), leukemia (12%) and blood cancer (10%).     


What Canadian Donors Want

Tuesday, March 08, 2016

Toronto, ON – The 2015 survey of What Canadian Donors Want conducted by Ipsos on behalf of the Association of Fundraising Professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and demonstrate corresponding impact and that trust in the charitable sector is growing. The study also finds that though there are fewer donations in 2015, the amount donated has increased. When looking at motivations of donors the study identifies six Canadian donor types.     


More Canadians Travellers say they Never Leave Home Without Their Electronics (53%) than Travel Insurance (45%) While on Vacation

Tuesday, March 08, 2016

Toronto, ON– Canadian travellers are more likely to say they never leave home without their electronics than travel insurance, according to a new Ipsos poll of Canadians who have travelled outside of their province or Canada in the last two years, conducted on behalf of RBC Insurance. In fact, electronics even trump medication for many Canadians.     


The Revenant Is the Frontrunner for Best Picture Oscar, Ipsos Study Finds

Saturday, February 27, 2016

Los Angeles, CA – The Oscars, one of the entertainment industry’s most prestigious awards ceremonies, takes place this Sunday, and Ipsos has asked Americans to cast their ballot for its biggest prize, Best Picture. The study found that American audiences see The Revenant as the leading contender for the award, while critical favorites such as Spotlight and The Big Short struggle in perception among the American public.     


Canadians Among Most Progressive in Endorsing a Women’s Right to Choose

Wednesday, February 24, 2016

Toronto, ON – Six in ten (57%) Canadians say that abortion should be permitted whenever a woman decides she wants, putting Canadians among the most progressive countries when it comes to public opinion on the controversial topic. The global average among the 23 countries tested is 45% believing abortion should be allowed whenever a woman wants it.     


Seven in Ten (70%) Canadians Believe Gender Inequality Exists in Canada

Wednesday, February 24, 2016

Toronto, ON – In anticipation of International Women’s Day, a new Ipsos poll provided exclusively to Global News in Canada has revealed that seven in ten (70%) Canadians ‘agree’ (21% very much/49% somewhat) that there is ‘currently an inequality between men and women in terms of social, political and/or economic rights’ in Canada. Three in ten (30%) ‘disagree’ (9% very much/22% somewhat) that this inequality exists. Interestingly, men (68%) and women (71%) are nearly equally as likely to agree that there is gender inequality in Canada.     


Half (48%) of Canadians are Less than $200 Away Monthly From Being Financially Insolvent

Friday, February 19, 2016

Toronto, ON – Nearly one half (48%) of Canadians are $200 or less per month away from not being able to meet all of their bills or debt obligations each month, including 26% who say they already don’t make enough money to cover their bills and debt payments, according to a new Ipsos poll conducted on behalf of MNP.     


64% of Americans Today Think it is Sometimes Justified to Lie, Compared to 42% in 2006

Wednesday, February 17, 2016

Washington, DC – Armed with boxes of chocolate and dozens of red roses, many Americans spent Valentine’s Day this year celebrating relationships with a partner or spouse. With the holiday spirit in mind, Ipsos Public Affairs conducted an online survey among Americans from February 9 – 10, asking respondents whether or not lying is justified in a range of situations. Overall, findings indicate that both 64% of men and women say that lying is sometimes justified, compared to 42% of respondents from an Ipsos Public Affairs poll conducted in 2006.     


Number of Canadians Who Overspent During Holidays Rises (41%, Up 6 Points), Now Looking to get Back on Track by Slashing Expenses

Friday, February 12, 2016

Toronto, ON – Four in ten (41%) Canadians say they spent more than they intended to during the holiday season at the end of 2015, up 6 points since last year and up 10 points since 2013’s poll, according to a new Ipsos poll conducted on behalf of RBC. Maintaining their traditional spot atop the list of Canadian over-spenders are Atlantic Canadians, 49% of whom overspent during the 2015 holiday season, up 11 points from last year.     


Eight in Ten (80%) Canadians Support Advance Consent to Physician-Assisted Dying

Thursday, February 11, 2016

Toronto, ON – Eight in ten (80%) Canadians support the concept of consenting in advance to physician-assisted dying even if the patient is no longer competent at the time the request is to be carried out (for example due to coma or late-stage dementia), provided the criteria set out by the Supreme Court (in a landmark decision which will soon grant Canadians the right to a physician’s assistance to die) are met, according to a new Ipsos poll of over 2,500 Canadians conducted on behalf of Dying with Dignity Canada.     


Hotels, Banks, and Car Dealerships Make the Happiest Customers

Wednesday, February 10, 2016

New York, NY – When it comes to delivering a great customer experience, which industries receive the highest grades? A recent study conducted by Ipsos Loyalty evaluated more than 10,000 “critical incidents,” or moment of truth experiences, across seven different sectors in the U.S. to explore their occurrence and nature. The findings provide a useful snapshot of the industries that perform the best and worst at pleasing their customers.     


Six in Ten (58%) Netflix Subscribers Prefer Staying in to Watch Netflix rather than Go Out to see a Movie (42%)

Thursday, February 04, 2016

Toronto, ON – For Netflix subscribers, the ideal date night is a quiet night in watching Netflix rather than heading out to the movie theatre, according to a new Ipsos poll conducted on behalf of Netflix. In fact, six in ten (58%) prefer staying in to watch Netflix rather than go out to see a movie (42%), knocking heading to the cinema off its perch.     


Ipsos/Bon Appetit Poll: Super Bowl

Tuesday, February 02, 2016

Washington, DC — These are findings from an Ipsos poll conducted on behalf of Bon Appetit about the Super Bowl. For the Bon Appetit article and infographic, please click here.     


Most (95%) Pet Owners Brush Their Own Teeth Daily, But Few Brush Their Dog’s (8%) or Cat’s (4%) Teeth on a Daily Basis

Monday, February 01, 2016

Toronto, ON – Despite being diligent about brushing their own teeth on a daily basis, cat and dog owners are not being as diligent with the oral hygiene or their pets, despite knowing they should brush their pet’s teeth in order to keep them healthy, according to a new Ipsos poll conducted on behalf of Royal Canin.     


Amid Low Interest Rates and Volatile Markets, Saving for Retirement Remains #1 Financial Priority for Canadians

Wednesday, January 27, 2016

Toronto, ON – Amid low interest rates, volatile markets and a rapidly depreciating currency, saving for retirement remains the number-one financial priority for Canadians, according to a new Ipsos poll conducted on behalf of RBC. Despite the tumultuous context, it’s steady-as-she-goes for Canadians, retirement savings remain the top priority for the third year running.     


Cleaning Industry Insights Survey

Wednesday, January 20, 2016

Washington, DC - Overall, cleaning operations managers tend to have similar attitudes, opinions, and outlooks as in 2014.     


Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase

Thursday, January 14, 2016

Toronto, ON – Canadians believe that, on balance, 2016 will be a good year for them financially that will see their debt decrease and their net worth increase, according to a new Ipsos poll conducted on behalf of BDO.     


While Ontario Economic Sentiment Turning more Negative, Many Ontarians See Continued Strengthening of Real Estate Markets

Thursday, January 14, 2016

Toronto, ON – While the economic mood in Ontario has turned negative in the last year, optimism for the real-estate market continues to be strong, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association.     


Financial Optimism Generational Tracking

Thursday, January 14, 2016

Toronto, ON - These are the findings of an Ipsos poll on financial optimism conducted on behalf of Global News.     


Shifting Food and Beverage Consumption Habits Influenced by YEMMies – Young Educated Millennial Moms

Thursday, January 14, 2016

Toronto, ON – Amid the reality of rising food costs, opportunity still exists for Food and Beverage companies to find growth by focusing on shifting consumer needs, priorities and behaviours that are reshaping the marketplace in Canada. According to Ipsos’ 2015 Canada CHATS report released in November, many of these trends are being influenced by YEMMies, Young Educated Millennial Moms.     


Half (49%) of Ontario Drivers Put Winter Tires on their Vehicle Later than Usual Given Winter’s Late Arrival

Wednesday, January 13, 2016

Toronto, ON – Winter’s late arrival caused many Ontario drivers to put their snow tires on later than usual, according to a new Ipsos poll conducted on behalf of the Ontario Road Builders’ Association (ORBA), the Infrastructure Health and Safety Association (IHSA), Insurance Bureau of Canada (IBC), and Canadian Tire. Fully one half (49%) of drivers in Ontario who use snow tires say the late-arriving winter snow meant that snow tires went on at least one of their vehicles later than usual – particularly in the GTA where a majority (54%) say they went on later than usual. Drivers aged 18 to 34 (62%) were most likely to delay the installation of their winter tires compared to those aged 35 to 54 (56%) or 55+ (29%) in particular.     


Ipsos Reid and Reader’s Digest Release 2015’s Annual Trusted Brand™ Survey

Monday, January 11, 2016

Toronto, ON – Reader’s Digest and Ipsos Reid are pleased to announce the winners of this year’s edition of the Most Trusted Brand™ Survey, making it the 8th installment of the annual survey.     


Reflecting on 2015, Looking Ahead to 2016

Friday, January 01, 2016

Toronto, ON — These are the findings of an Ipsos poll conducted on behalf of Global News, and available for download on the right side of the page.     


Safety Poll 2015

Wednesday, December 30, 2015

Toronto, ON — These are the findings of an Ipsos poll conducted on behalf of Global News, and available for download on the right side of the page.     


Three in Ten (31%) Canadians Will Set A New Year’s Resolution, Yet Three Quarters (73%) Eventually Break Them

Tuesday, December 29, 2015

Toronto, ON – Three in ten (31%) Canadians set New Year’s resolutions and among those who do, three quarters (73%) eventually break them, according to an Ipsos poll conducted on behalf of Cadillac Fairview. Among the three quarters who break their resolutions, half keep them for a while (51%), two in ten (16%) keep them for a short time, and 6% break their resolutions almost as soon as they make them. One quarter (27%) always keep their resolutions.     


Christmas Poll 2015

Thursday, December 24, 2015

Toronto, ON — These are the findings of an Ipsos poll conducted on behalf of Global News, and available for download on the right side of the page.     


American Parents Torn on Whether Saving for Retirement (51%) or Kids’ Education (49%) is More Important

Thursday, December 17, 2015

New York, NY – American parents are torn on whether saving for their own retirement (51%) or for their kids’ education (49%) is more important, according to a new Ipsos poll conducted on behalf of RBC Wealth Management.     


Ipsos Calls 2016 Election for Obi Wan Kenobi

Tuesday, December 15, 2015

Washington, DC – In a new poll pitting characters from the Star Wars franchise against actual presidential candidates, Ipsos finds that the American public would prefer to elect the iconic Jedi Obi Wan Kenobi than any other challenger. Outside of the political realm, the Ipsos poll established that America’s favorite Star Wars character is Luke Skywalker, who captured 21% of respondents, followed closely by Han Solo, Yoda and Obi Wan Kenobi. The remainder of the poll pitted main Star Wars characters in hypothetical matchups with the frontrunners in the actual Presidential race, yielding some surprising results.     


Nine in Ten (90%) Canadians Intend to Spend Same (53%) or Less (37%) on Holidays than One Year Ago

Friday, December 11, 2015

Toronto, ON – Nine in ten (90%) Canadians intend to spend the same (53%) or less (37%) on the holidays than they did last year, according to an Ipsos poll conducted on behalf of Sun Life Financial. Only one in ten (10%) say they expect to spend more this year compared to last year on the holidays.     


One in Ten (9%) Canadians Do Not Have Internet Access at Home

Friday, December 11, 2015

Toronto, ON – Nine in Ten (91%) Canadians have access or subscribe to the Internet at home, according to a new Ipsos syndicated study entitled Participation in the Digital Economy.     


Ipsos: Holiday Movies Unite the Political Spectrum

Thursday, December 10, 2015

Washington, DC – In what many have called the most politically divisive time in American politics, and with political candidates on both sides of the aisle increasingly seen as ‘radicals’ by their opponents, a new poll conducted by Ipsos Public Affairs shows the between “Red States” and “Blue States,” that public rates iconic holiday films in nearly identical ways. Where the voting population is lining up to support candidates on the far side of their respective ideologies, holiday movies seem to be a “uniter” rather than a “divider.”     


Money Under 35 – A Financial Health Study

Wednesday, December 09, 2015

Washington, DC - The first release of Money Under 35, a Navient national study conducted by Ipsos that is designed to measure financial well-being of young adults between 22-35 years old is now available. Young adults, age 22 to 35, with all levels of educational attainment were asked to provide a snapshot of their current income, amount of savings, and the amount and types of debt/loans they are repaying. To get a complete view of young adult’s financial well-being, the survey included more subjective items, such as their satisfaction with their life, job, income, and prospects for the future and questions about their attitudes and beliefs in regards to their finances, in addition to the concrete items – income, savings, and debt/loans.     


American Association of Orthopedic Surgeons Distracted Walking Study

Wednesday, December 02, 2015

Washington, DC - A new study on distracted walking released today by the American Academy of Orthopaedic Surgeons (AAOS) finds that more than three quarters (78 percent) of U.S. adults believe that distracted walking is a “serious” issue; however, 74 percent of Americans say “other people” are usually or always walking while distracted, while only 29 percent say the same about themselves. The AAOS research, which involved more than 2,000 respondents nationally and another 4,000 in select cities, found that nearly four out of 10 Americans say they have personally witnessed a distracted walking incident, and just over a quarter (26 percent) say they have been in an incident themselves.     


The ‘Perils’ of Perceptions: Canadians May Not Know Canada As Well As they Think They Do

Wednesday, December 02, 2015

Toronto, ON — In a recent survey of over 30 countries, Canadians showed a high level of disconnect between perceptions and reality when it comes to Canada and how it is made up. On most questions asked, Canadians don’t appear to have a very firm understanding of the composition of their own country. In fact, Canadians demonstrated worse knowledge of Canada than Americans did of the United States.     


Perceptions are Not Reality: What the World Gets Wrong

Wednesday, December 02, 2015

Ipsos’ latest version of the Perils of Perception survey highlights how wrong the public across 33 countries are about some key issues and features of the population in their country.     


The ‘Perils’ of Perceptions: Americans’ Estimates of Number of Immigrants, Atheists, and Those Living Rurally Radically Out of Step with Reality

Wednesday, December 02, 2015

Washington, DC – In a recent survey of over 30 countries, Americans showed a high level of disconnect between perceptions and reality of issues and threats, with very few exceptions. Only on issues relating to the percentage of female politicians and female employment rates did the US public seemed to have a firm grasp on reality (19% of politicians are woman and 63% of women are employed), which were within one percent of the actual numbers. However, the American public believes that over 34% of grown children aged 25 to 34 live with their parents, and yet this number is actually an encouragingly low 12%.     


A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift

Tuesday, December 01, 2015

Toronto, ON – A majority (59%) of Canadians ‘agree’ (17% strongly/42% somewhat) that this holiday season they would prefer to receive ‘a charitable gift that would help someone else, rather than a traditional gift like a pair of socks or a sweater’ according to an Ipsos poll conducted on behalf of the Red Cross. Four in ten (41%) ‘disagree’ (9% strongly/31% somewhat). Older Canadians 55+ (66%) are most likely to agree followed by young Canadians 18-34 (57%) and middle aged Canadians 35-54 (55%). Residents of Quebec (65%) are also most likely to agree followed by residents of British Columbia (63%), Alberta (59%), Saskatchewan and Manitoba (59%), Ontario (57%) and finally Atlantic Canada (48%).     


Organ Donation Presumed Consent Report

Tuesday, December 01, 2015

Toronto, ON - Two-thirds (66%) believe organ donation in Ontario should be an ‘opt-in’ system in which one actively chooses to give consent to donate. The remaining third (34%) feel that organ donation should be governed by ‘presumed consent’ in which one must actively ‘opt-out’ by recording their decision to not donate organs and/or tissue after death.     


Working Women in Canada Perceive Significant Glass Ceiling, Divide With Men on Salaries, Influence, Promotions and Tasks

Thursday, November 19, 2015

Toronto, ON – Working women in Canada say a glass ceiling in Canadian business still exists for them, and see significant divides with men when it comes to salaries, promotions, assigned tasks and the amount of influence they have, according to a new Ipsos poll of over 1,000 working women conducted on behalf of Randstad.     


Just 22% of Canadians Aged 55 to 75 Believe Public Pension Plans Will Provide Them with Adequate Retirement Income; Majority (58%) Worries They’ve Outlive Their Savings

Tuesday, November 17, 2015

Toronto, ON – While most (94%) Canadians aged 55 to 75 ‘agree’ (62% strongly/32% somewhat) that they would ‘like to have guaranteed income for life’ when they retire, a new Ipsos poll conducted on behalf of RBC insurance finds that just two in ten (22%) Canadians ‘agree’ (3% strongly/18% somewhat) that ‘Canadian public pension plans (such as CPP/QPP/OAS) will provide enough retirement income’ for them. In fact, most (78%) ‘disagree’ (38% strongly/40% somewhat) that these pensions plans will suffice.     


Millennials Most Likely to Describe Travel Personality as ‘Explorer’ or ‘Luxury'

Friday, November 13, 2015

Toronto, ON – Millennials (age 18-34) are most likely to describe their travel personality as ‘explorer’ (26%) and ‘luxury’ (10%), according to an Ipsos poll conducted on behalf of RBC. Older Canadians (35 and up) are more likely to describe their travel personality as ‘budget’ (34%) or ‘planner’ (31%).     


Over Half (55%) of Americans Concerned That Social Security Benefits Will Not Be There In Retirement

Thursday, November 12, 2015

New York, NY – Over half (55%) of Americans are concerned that Social Security benefits will not be there for them when needed in retirement, according to an Ipsos poll conducted on behalf of RBC Wealth Management. While the majority are concerned about the availability of benefits, more than seven in ten (72%) expect to rely on these benefits in retirement.     


One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce

Tuesday, November 10, 2015

Toronto, ON – One in ten (14%) mobile connected commuters engage in commuter commerce, according to an Ipsos poll conducted on behalf of PayPal.     


Most Canadians Can Identify “In Flanders Fields” (76%) by John McCrae (61%) as Canadian Poem Written During First World War

Monday, November 09, 2015

Toronto, ON – Most (76%) Canadians can correctly identify In Flanders Fields as the Canadian poem written during the First World War 100 years ago, and John McCrae (61%) as the author of that iconic poem. However, according to a new Ipsos poll conducted on behalf of the Vimy Foundation, only three in ten (30%) Canadians can correctly identify the first verse of the poem from among four options given.     


Most (82%) Canadians Think Remembrance Day is as Relevant Today as When it First Began Nearly 100 Years Ago

Monday, November 09, 2015

Toronto, ON – As Canadians prepare to mark Remembrance Day on November 11th, most (82%) Canadians ‘agree’ (49% strongly/33% somewhat) that ‘Remembrance Day is as relevant today as when it first began shortly after the First World War’ with less than two in ten (18%) saying they ‘disagree’ (4% strongly/14% somewhat), according to an Ipsos poll conducted on behalf of Historica Canada.     


Canadians Feeling Charitable as Christmas Season Approaches

Friday, November 06, 2015

Toronto, ON – In the lead up to Christmas – a season that nine in ten (89%) Canadians agree (57% strongly/33% somewhat) is becoming too commercial – a new Ipsos poll conducted on behalf of World Vision has found that Canadians appear to be feeling charitable, even more so than last year.     


Bedtime Battles: Across Seven Countries, Six in Ten Parents Are Dealing with their Kids’ Creative Stall Tactics at Bedtime

Thursday, November 05, 2015

New York, NY – Parents - across the US, UK, France, Canada, Australia, Brazil, and Mexico - who are in charge of getting their children tucked in at night say that it takes an average of 17.5 minutes each night trying to get their children to bed, according to a new study conducted by Ipsos Public Affairs on behalf of Netflix. Getting their kids to bed can be a challenge for many, with six in ten reporting that their children have come up with some creative stall tactics to try and delay bedtime (61%). Further, nearly eight in ten (79%) saying that they sometimes make compromises with their children to get them to go to bed, with the most common negotiating tactic being giving their children 5 more minutes of whatever it is they are doing (38%).     


Most (58%) Ottawa LGBT Seniors Surveyed Said They Would do Everything They Could to Avoid Going into a Care Facility Because of Issues of Trust, Affordability and Fear of Discrimination

Thursday, October 15, 2015

Ottawa, ON – Few members of the Ottawa LGBT Seniors community (10%) indicate that their family members are going to care for them in their own home should the need arise. Almost half (45%) currently live alone compared to one in five (21%) of seniors in a National survey.     


Ipsos Poll: Major League Baseball Playoffs (National League)

Friday, October 09, 2015

Washington, D.C. - As the MLB Playoff gets underway, Ipsos Public Affairs wanted to know who the public wanted to win each National League series.     


Ipsos Poll: Major League Baseball Playoffs (American League)

Thursday, October 08, 2015

Washington, D.C. - As the MLB Playoffs gets underway, Ipsos Public Affairs wanted to know who the public favored in the American League series.     


Ipsos Poll: Favorite Seasons

Tuesday, October 06, 2015

Washington, D.C. - Fall is America’s favorite season, with 40% of Americans preferring fall to the other seasons. Winter is America’s least favorite season with less than one in ten (8%) saying that winter is their favorite seasons. Just over a quarter of Americans (26%) prefer summer or spring.     


Canadians see Blue Jays World Series Victory as Most Likely Outcome for Surging Team

Wednesday, September 30, 2015

Toronto, ON – With the Toronto Blue Jays on the verge of clinching the American League Eastern Division Title for the first time since 1993, a new Ipsos poll conducted on behalf of Global News reveals that Canadians believe that a World Series victory is the most likely outcome for the surging team.     


Americans Optimistic About the Economy, Finances and the Future

Tuesday, September 29, 2015

San Francisco, CA - These are the findings from an Ipsos study conducted for Wells Fargo. The report is available for download on the right side of the page.     


A Snapshot of the Canadian Power Sports Industry

Monday, September 21, 2015

Toronto, ON - These are the findings from a study about the Canadian power sports industry.     


Among Affluents, Xers Outnumber Boomers for the First Time Ever: “Generational Changing of the Guard” Reflects Fundamental Demographic and Marketplace Shift

Friday, September 18, 2015

New York, NY – For the first time ever, the Affluent population of the United States has more Generation Xers than Baby Boomers, signaling a generational “changing of the guard,” according to the 2015 Ipsos Affluent Survey USA, released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 23% of American households; Affluents have a median income of $145K, and a mean income of $227K. Thirty-seven percent of Affluents are Gen Xers (aged 34-50), compared to 33% who are Baby Boomers (aged 51-69); an additional 25% are Millennials (18-33) and 5% are Seniors (70+). According to Chief Insights Officer Dr. Stephen Kraus, “We are seeing a true changing of the generational guard in the Affluent population. Long over-looked and under-estimated, Gen Xers now outnumber Boomers among Affluents.”     


Three in Ten (28%) Post-Secondary Students Agree they Chose their Program of Study to Please their Parents

Wednesday, September 16, 2015

Toronto, ON – With the end of Labour Day marking the unofficial end of summer, post-secondary students are setting their focus on school and their future after it. But according to an Ipsos poll conducted on behalf of RBC, many students are trying to please their parents through the process, and many parents under-estimate the degree to which this is happening.     


Money, Time, Fatigue and Commitments Leading Barriers Preventing Canadians from Going to the Gym

Tuesday, September 15, 2015

Toronto, ON – Money, time, fatigue and commitments are most likely to prevent Canadians from going to the gym on a regular basis, according to a new Ipsos poll conducted on behalf of GoodLife Fitness.     


Ipsos/Reuters Poll: Pre-Papal Visit

Thursday, September 10, 2015

Washington, D.C. - Before Pope Francis visits the United States in two weeks, the Reuters/Ipsos Poll revisits American attitudes towards many contentious issues that the Pope has commented on:     


When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active

Wednesday, September 09, 2015

New York, NY – When mothers and their children do something together, they are more likely to engage in a sedentary over a physical activity, according to Physical Activity in Moms & Kids, a new online survey of 1,154 mothers of children age 5 to 18 years conducted by Ipsos Public Affairs on behalf of the Alliance for a Healthier Generation.     


Three in Ten (29%) Canadians Increased Their Debt Load Over the Summer

Tuesday, September 01, 2015

Toronto, ON – Three in ten (29%) Canadians say they have more debt now than in May of 2015, before the start of summer, according to a new Ipsos poll conducted on behalf of BDO Canada. Specifically, nearly one quarter (23%) increased their debt load by 1% to 10%, while some (6%) increased their debt load by more than 10%. Those most likely to have increased their debt are Canadians aged 18 to 34 (35%), residents of Saskatchewan and Manitoba (39%), and those with kids in the household (41%).     


Two Thirds of Pre-Retirees Who Have an Automatic Saving Vehicle Are Confident that They Will Help Them Become More Financially Secure

Tuesday, September 01, 2015

New York, NY – A majority of pre-retirees between the ages of 50 and 62 with a household income of at least $80,000 say that they currently use automatic savings vehicles (defined here as ways to make sure money is saved by setting up automated deductions into savings/investment accounts or by making payments into an investment that can be withdrawn from later if desired, such as a 401(k), 403(b), permanent life insurance, or a home mortgage). This includes two thirds who currently have direct deposit from a paycheck to a 401k/403b retirement account (66%), about half who have a mortgage (46%), a third that have permanent life insurance (35%), and one in ten who have an automatic college savings plan (9%). Only 15% of pre-retirees surveyed say that they have none of these automatic savings vehicles.     


Less than Half of Ottawa Area LGBT Seniors Surveyed Feel They Would be Accepted by Retirement Community or Care Facility Residents (40%) and Staff (45%)

Sunday, August 23, 2015

Ottawa, ON – Most (82%) of Ottawa LGBT Seniors surveyed would rather live independently in their own home, rather than in a retirement community or care facility. The Ottawa Senior Pride Network (OSPN) and Ipsos conducted a survey to identify housing options for Ottawa area LGBT Seniors, understand their role in retirement and housing planning and understand any unique challenges faced by LGBT Seniors.     


Ipsos/Reuters Poll: Planned Parenthood

Wednesday, August 19, 2015

Washington, D.C. - Poll for Reuters on planned parenthood. For the Reuters article, please click here. Topline results are available for download on the right side of the page.     


Ipsos Poll: Yoga Practice

Tuesday, August 18, 2015

Washington, D.C. - A recent poll conducted by Ipsos Public Affairs found that almost 20% of Americans have done at least an hour of yoga in the past month.

  • This includes 13% who have done yoga on their own and 7% who have done yoga in a class or group setting.
  • Additionally, 2% of respondents say they have done an hour of yoga teaching or instructing others.
    


Ipsos/Randstad US: Employee Engagement Study

Thursday, August 13, 2015

New York - Employees’ ongoing struggle to balance work with time off is significantly impacted by their boss, this according to Randstad US’ latest Employee Engagement Study, a study conducted by Ipsos Public Affairs among 2,279 employed adults living in the United States, ages 18 and older.     


Eight in Ten (80%) Canadians Believe Electric Cars are the Way of the Future

Tuesday, August 11, 2015

Toronto, ON – Eight in ten (80%) Canadians ‘agree’ (33% strongly/48% somewhat) that ‘electric cars are the way of the future’, according to a new Ipsos poll conducted on behalf of Hyundai. Just two in ten (20%) ‘disagree’ (3% strongly/17% somewhat) that they’re the way of the future. In fact, three quarters (75%) of Canadians ‘agree’ (32% strongly/44% somewhat) that they would ‘like to have a car that is not powered by traditional gasoline’, while only one in four (25%) ‘disagree’ (7% strongly/18% somewhat) that they would like to drive such a car.     


Three Quarters of Canadians (76%), GTA Residents (73%) Support Potential Toronto Olympic Bid for 2024 Summer Games

Saturday, August 08, 2015

Toronto, ON – While Toronto Mayor John Tory hasn’t indicated one way or the other whether he supports the City of Toronto bidding for the 2024 Olympic Summer Games and appears to be deferring a decision until after the Parapan Am Games, a new Ipsos poll conducted on behalf of Global has revealed that Canadians, and residents of the GTA, support the idea of Toronto bidding for the Games.     


Canadians Optimistic for Blue Jays Postseason Hopes as Optimists Outweigh Pessimists by 4 to 1

Saturday, August 08, 2015

Toronto, ON – Since the non-waiver trade deadline the Toronto Blue Jays have been on fire, and for what seems like the first time in over two decades the Jays have a serious shot at contending in the post-season. A new Ipsos poll conducted for Global News has revealed that the optimists outweigh the pessimists by a ratio of 4 to 1, with most believing that the Blue Jays will make the postseason.     


Eight in Ten (80%) Pre-Retirees Expect to Choose Their Retirement Date, but Almost Half (43%) of Retirees Did Not Get to Choose When They Retired

Thursday, August 06, 2015

Toronto, ON – Retirement is a time many may be looking forward to, but what people expect their future in retirement to be like may not end up being the future they actually experience, whether for better or for worse. An Ipsos poll conducted on behalf of RBC has found three retirement realities that run counter to the expectations of pre-retirees: the timing of retirement, the degree to which they miss their paycheques once retired and what retirees actually spend most of their time doing.     


Ontarians See Real Estate Market Strengthening as Six in Ten (60%) Ontarians Say their Local Real Estate Market is Favourable, Up 3 Points Year over Year

Thursday, July 23, 2015

Toronto, ON – More Ontarians now have a favourable opinion of the real estate market in their local city or town, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. In terms of their local market, six in ten (60%) Ontarians rate it as favourable, giving their local real estate market a score of at least 6 on a scale of 1 to 10, up 3 points since a year ago.     


Sharks: Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them…

Tuesday, July 07, 2015

Washington DC – Though many Americans are terrified of them and scared to go into the water because of them, a majority believe sharks are vital for the ecosystem and should be protected from being hunted or killed unless absolutely necessary according to a new poll released today by Ipsos Public Affairs.     


As Canada Celebrates its Birthday, Eight out of Ten Canadians Confess that “Eh” is in their Vocabulary

Monday, June 29, 2015

Toronto, ON – For some Canadians, worrying about our national identity – and whether we have one – is a practice almost as old as the country itself. But when it comes to how we’re seen by others outside the country, Canada has never suffered from a shortage of clichés. Among other things, Canadians are sometimes stereotyped as obsessive hockey fans who live in igloos, commune with beavers and bears on a regular basis, and can’t get through a sentence without saying “eh.” For Canada’s 148th birthday, a new Historica Canada poll conducted by Ipsos Reid put some of those Canadian clichés to the test. The findings? Well, the rest of the world might be surprised by some – and not by others. A Canadian compromise, eh?     


Americans Pass Judgment on the Plausibility UFO’s, Extraterrestrial Visits and Life Itself

Monday, June 29, 2015

Washington, D.C. – A majority (56%) of Americans believe that Unidentified Flying Objects (UFOs) but less than half (45%) believe that aliens/extraterrestrials have visited Earth according to a new poll released today by Ipsos Public Affairs.  &