Monday, November 21, 2016
Monday, November 21, 2016
Toronto, ON – While a majority (71%) of Canadians who own or lease an automobile install winter tires on it for the winter months, three in ten (29%) say they do not, according to a new Ipsos survey for LowestRates.ca.
Thursday, November 17, 2016
Washington, DC- In today’s digital world, parents overwhelmingly agree it is
important to nurture good character in their children, including traits like honesty and
compassion. However, a recent national parent survey conducted by Ipsos and sponsored by
Primrose Schools indicates nearly 50 percent of parents are unaware of when they can and
should start helping their children develop positive character traits.
Wednesday, November 16, 2016
Washington, DC – Over half of women report having used the men's bathroom because the line for the women's bathroom was too long.
Monday, November 07, 2016
An exclusive study for Entrepreneur Magazine’s November issue (on newsstands now), Ipsos and Entrepreneur examined how Americans self-identify as entrepreneurs. More than one in five Americans (22%) strongly identify with the term. Men (29%) are almost twice as likely as women (16%) to consider themselves entrepreneurial.
Tuesday, October 25, 2016
Toronto, ON – A little over a year ago the Ontario government implemented higher fines and demerit points for those found guilty of distracted driving. Despite these tougher penalties, one in three (32%) Ontarians admit to being distracted by a mobile device while driving, according to a new Ipsos poll conducted on behalf of CAA South Central Ontario (CAA SCO).
Monday, October 03, 2016
New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.
Tuesday, September 06, 2016
Washington, DC- Despite their prior sacrosanct status, our newest poll reveals
that few actually follow the 'rules of the road.'
Monday, August 15, 2016
New York, NY –More than half of Americans (53%) haven’t taken a vacation in the past twelve months, according to a new Ipsos poll conducted on behalf of Allianz Global Assistance. Specifically, 16% haven’t been on vacation in more than a year (unchanged), and 37% haven’t been in more than two years (down 4 points). Even among those for whom an annual vacation is important, four in ten (41%) haven’t been on one for at least a year.
Wednesday, July 27, 2016
New York, NY – Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together. The study found that parents and their children watch video-on-demand, use apps, stream music and go to the movies together more often than they have in prior years. This finding comes from the eighth wave of LMX Family, a syndicated study that tracks media and technology consumption of American families with children under the age of 12.
Monday, July 25, 2016
Washington, DC — It might be time to rethink the idea that Americans are a well-traveled people. Despite being a nation founded on westward expansion and one that considers the road trip as a hallmark of family summer travel, it turns out that a typical American has visited just one in four states. According a to study Ipsos Public Affairs conducted for Livability.com, the average American has visited just 12.5 states. Democrats are slightly less-traveled (10.8) than Republicans (13.9) The study asked more than 2,000 American adults which states they have lived in, visited and would like to visit. The results have broad implications for travel and tourism, real estate and economic development throughout the U.S.
Thursday, July 21, 2016
Washington, DC — Pokémon Go has taken the media by storm, generating thousands of news stories since its recent debut. In order to better understand general awareness and knowledge of the app, Ipsos Public Affairs conducted a short online survey and found that a large majority of Americans recall having seen Pokémon Go on the news recently (83%).
Thursday, July 14, 2016
These are the findings from an Ipsos poll conducted from December 11 - 15, 2015 on
behalf of Americans for the Arts. For the survey, a sample of 3,020 adults ages 18 and over
was interviewed online to better understand how and why art connects people, and how the
arts contribute to overall well-being.
Thursday, July 14, 2016
Washington, DC – More than half of all Americans say that housing
affordability is a key issue for them (59%), including a quarter (24%) who strongly agree with
this statement, according to a recent online survey conducted by Ipsos Public Affairs on behalf
of Enterprise. In fact, 47% of those surveyed say that they have personally struggled to pay
their rent or mortgage in the last 12 months, or know someone who has been in this situation.
Wednesday, July 13, 2016
Toronto, ON – Ontarians are feeling decidedly more upbeat about the state of
the province’s economy than they were last fall – newfound positivity that is helping to dramatically
boost confidence in residential real estate markets, according to a new Ipsos poll conducted on behalf
of the Ontario Real Estate Association. Twice a year since 2013, Ipsos has released an Ontario
Homeownership Index in partnership with the Ontario Real Estate Association (OREA), taking the
pulse of Ontarians’ perceptions of home ownership and real estate markets at the neighbourhood, city
and provincial level. In the latest wave of tracking, the Index has shot up by 27 points to 129. This is
not only significantly above the baseline level of expected perceptions about Ontario real estate; it is
the strongest the Index has ever been (and by some distance) since tracking began.
Wednesday, June 29, 2016
Toronto, ON – Canadians agree, there’s no place like home, according
to a new Historica Canada poll conducted by Ipsos in celebration of Canada Day. While most
Canadians have been able to explore other countries, a majority (68%) still ‘agrees’ (23%
strongly/45% somewhat) that ‘Canada has something for everyone, so why go anywhere
else’. Moreover, a similar proportion (69%) ‘agrees’ (19% strongly/50% somewhat) that they
‘vacation in Canada because they want to learn more’ about their country.
Monday, June 27, 2016
New York, NY – Fewer Americans are confident that they’ll take a summer vacation this year, but the amount of money that they will spend on their vacation, on average, has increased significantly. According to a new Ipsos poll conducted on behalf of Allianz Global Assistance, the average American household that is at least somewhat confident to take a vacation this summer will spend $1798 on average, up roughly 11% from last year’s average of $1621 per household.
Monday, June 27, 2016
Toronto, ON – Half (50%) of Canadian travellers agree (12% strongly/37% somewhat) that they won’t let the low value of the Canadian dollar prevent them from travelling to the United States, according to a new Ipsos poll conducted on behalf of RBC. However, the other half (50%) agree (12% strongly/37% somewhat) that the low value of the dollar might hold them back. Frequent travellers, those who have been more than five times in the last two years, are most likely to agree (57%) that they won’t let the slumping loonie hold them back.
Tuesday, June 14, 2016
These are the findings from an Ipsos poll conducted from May 4 – 15, 2016 on behalf of
Wells Fargo. For the survey, a sample of 1,005 respondents living in the US was interviewed
online, supplemented by additional interviewing among both Hispanics and African
Americans, and boosts across 22 different metro regions. The total base size including all
audiences is over 3,400 completes.
Friday, June 10, 2016
Washington, DC — 38% of Millennial pro-baseball fans believe the
Chicago Cubs will win the 2016 World Series
Tuesday, June 07, 2016
Washington, DC —Findings from UNICEF and Ipsos’ new opinion poll of more than 10,000 18-year-olds from 25 countries reveals young people’s perspectives on the risks they face growing up in an increasingly connected world
Thursday, June 02, 2016
Washington, DC —Michael Jordan still America's favorite player
Wednesday, June 01, 2016
Seven years ago, on June 1, 2009, in a historic move to save a failing flagship of American
manufacturing, General Motors declared bankruptcy. Since a near collapse, the automobile
industry has made significant strides in a comeback, according to the American people.
Americans in large majorities agree that the industry is both stronger than it has been in years
past as well as being a key driver of the U.S. economy.
Wednesday, June 01, 2016
Toronto, ON – As the transgender bathroom debate continues to play out in the media as a result of a proposed North Carolina law that would limit transgender access to bathrooms, three in ten Canadians (30%) say that people should be permitted to use the washroom of the gender they identify as, while another 34% are indifferent on the issue, according to a new Ipsos poll conducted for Yahoo. Only 15% say that people should be required to use the washroom of the gender they were assigned at birth (the desired goal of the North Carolina bill), while 16% say there should be a third category of washroom specifically for people who identify as transgender, and 5% prefer some other option.
Tuesday, May 31, 2016
Vancouver, BC – Mass adoption of connected home devices may not be too far off. Ipsos focused in on the popular topic of home automation in its latest installment of the Canadian Interactive Trends Report, a quarterly syndicated study. Looking at interest, attitudes, and behaviours toward home automation among Canadian households, the study found that significant opportunities are just around the corner, but consumers need to understand the true value of home automation first.
Friday, May 27, 2016
Washington, DC - Despite the apparent gap between Red State and Blue State America propelled by this crazy election season, Americans are actually more alike than different when it comes to celebrating Memorial Day. We all want to celebrate a good holiday.
Friday, May 20, 2016
Toronto, ON — Three in ten (28%) Ontario drivers agree (6% strongly/23% somewhat) that ‘they’re not always focused while driving’, according to an Ipsos poll conducted on behalf of the Ontario Road Builders’ Association.
Wednesday, May 18, 2016
National online survey among 1,272 adults ages 18 and over who own a house or condo/
co-op conducted on behalf of Velux Skylights. Study examines American perceptions of what
constitutes a healthy home, and the importance associated with these concepts.
Wednesday, May 04, 2016
National online survey among 1,005 adults ages 18 and over, including 929 respondents
who have previously moved and unpacked before. Study looks at American experiences with
the process of packing/ unpacking and moving, and the attitudes and opinions that exist
Wednesday, May 04, 2016
National online survey conducted from March 28-29, 2016 on behalf of Zillow, includes a
sample of 2,010 adults ages 18 and over. Study sought to measure how long consumers
spend shopping for common products and services, including their home, car or truck, home
improvements, vacation, mortgage, etc.
Monday, April 25, 2016
New York, NY – Deciding where and whom to target is a fundamental challenge advertisers face on a daily basis. This has become increasingly difficult today as we consume more content on non-traditional platforms and live an on-demand lifestyle, subscribing to services like Netflix, Hulu, and Amazon Prime. To satisfy this need, TV providers have been expanding their Video-On-Demand (VOD) offerings. But is there value in advertising on VOD in conjunction with linear TV? Ipsos Connect conducted a study on behalf of Music Choice to find out.
Thursday, April 21, 2016
Toronto, ON – As Queen Elizabeth celebrates her 90th birthday, a slim majority (54%) of Canadians ‘agree’ (21% strongly/32% somewhat) that ‘given the Queen is turning 90 years old, she should abdicate and let the next in line assume the Throne’, according to a new Ipsos poll conducted on behalf of Global News. Conversely, nearly half (46%) ‘disagree’ (18% strongly/29% somewhat) with this position, believing that the Queen should continue to reign, despite her age.
Wednesday, April 13, 2016
Majority of Airline Travelers Satisfied (80%) with Overall Travel Experience.
Tuesday, April 12, 2016
Toronto, ON – Canadian home-buying intentions are on the rise with three in ten (29%) Canadians saying they are likely (7% very/22% somewhat) to purchase a home within the next two years , an increase of four percentage points, according to Ipsos’ annual Home Ownership Poll conducted on behalf of RBC. Canadians living in Alberta (34%), Ontario (31%) and British Columbia (30%) are most likely to consider purchasing a home in the next couple years, followed by Canadians living in Quebec (26%), Manitoba/Saskatchewan (24%) and Atlantic Canada (23%).
Wednesday, April 06, 2016
Toronto, ON –A majority of homeowners aged 55+ would need to make improvements to their home to allow them to continue to live there as they age, according to a new Ipsos poll conducted on behalf of HomEquity Bank. Nearly half (46%) say minor improvements would be required, while one in ten (11%) says their home would need major renovations in order to allow them to stay as they age. One in ten (8%) is not sure if they’d need to undertake renovations in order to stay in their current home.
Wednesday, March 30, 2016
Toronto, ON – Top-of-mind, unaided recall of colorectal cancer (43%) is behind that of breast cancer (66%) and lung cancer (64%), according to a new Ipsos poll conducted on behalf of the Dairy Farmers of Canada and Colorectal Cancer Association of Canada. This places colorectal cancer 3rd, ahead of other cancer such as brain cancer (39%), prostate cancer (38%), skin cancer (37%), liver cancer (23%), pancreatic cancer (19%), stomach cancer (15%), bone cancer (15%), throat/pharyngeal/laryngeal cancer (14%), ovarian cancer (13%), leukemia (12%) and blood cancer (10%).
Tuesday, March 08, 2016
Toronto, ON – The 2015 survey of What Canadian Donors Want conducted by Ipsos on be