Home  /  News & Polls  /

Lifestyle & Leisure Polls


Few Millennials Follow 'Rules of the Road,' Ipsos Study Finds

Tuesday, September 06, 2016

Washington, DC- Despite their prior sacrosanct status, our newest poll reveals that few actually follow the 'rules of the road.'     


More than Half (53%) of Americans Haven’t Taken a Vacation in the Last Year

Monday, August 15, 2016

New York, NY –More than half of Americans (53%) haven’t taken a vacation in the past twelve months, according to a new Ipsos poll conducted on behalf of Allianz Global Assistance. Specifically, 16% haven’t been on vacation in more than a year (unchanged), and 37% haven’t been in more than two years (down 4 points). Even among those for whom an annual vacation is important, four in ten (41%) haven’t been on one for at least a year.     


Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect

Wednesday, July 27, 2016

New York, NY – Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together. The study found that parents and their children watch video-on-demand, use apps, stream music and go to the movies together more often than they have in prior years. This finding comes from the eighth wave of LMX Family, a syndicated study that tracks media and technology consumption of American families with children under the age of 12.     


The Average American has Visited Just 12 States

Monday, July 25, 2016

Washington, DC — It might be time to rethink the idea that Americans are a well-traveled people. Despite being a nation founded on westward expansion and one that considers the road trip as a hallmark of family summer travel, it turns out that a typical American has visited just one in four states. According a to study Ipsos Public Affairs conducted for Livability.com, the average American has visited just 12.5 states. Democrats are slightly less-traveled (10.8) than Republicans (13.9) The study asked more than 2,000 American adults which states they have lived in, visited and would like to visit. The results have broad implications for travel and tourism, real estate and economic development throughout the U.S.     


More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News

Thursday, July 21, 2016

Washington, DC — Pokémon Go has taken the media by storm, generating thousands of news stories since its recent debut. In order to better understand general awareness and knowledge of the app, Ipsos Public Affairs conducted a short online survey and found that a large majority of Americans recall having seen Pokémon Go on the news recently (83%).     


Perceptions and Attitudes Surrounding the Arts in America

Thursday, July 14, 2016

These are the findings from an Ipsos poll conducted from December 11 - 15, 2015 on behalf of Americans for the Arts. For the survey, a sample of 3,020 adults ages 18 and over was interviewed online to better understand how and why art connects people, and how the arts contribute to overall well-being.     


Housing Affordability a Key Issue for Six in Ten Americans

Thursday, July 14, 2016

Washington, DC – More than half of all Americans say that housing affordability is a key issue for them (59%), including a quarter (24%) who strongly agree with this statement, according to a recent online survey conducted by Ipsos Public Affairs on behalf of Enterprise. In fact, 47% of those surveyed say that they have personally struggled to pay their rent or mortgage in the last 12 months, or know someone who has been in this situation.     


Views on Real Estate Market Surge as Economic Confidence Rebounds

Wednesday, July 13, 2016

Toronto, ON – Ontarians are feeling decidedly more upbeat about the state of the province’s economy than they were last fall – newfound positivity that is helping to dramatically boost confidence in residential real estate markets, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. Twice a year since 2013, Ipsos has released an Ontario Homeownership Index in partnership with the Ontario Real Estate Association (OREA), taking the pulse of Ontarians’ perceptions of home ownership and real estate markets at the neighbourhood, city and provincial level. In the latest wave of tracking, the Index has shot up by 27 points to 129. This is not only significantly above the baseline level of expected perceptions about Ontario real estate; it is the strongest the Index has ever been (and by some distance) since tracking began.     


Majority of Canadians say there’s “something for everyone” in Canada, so why go anywhere else?

Wednesday, June 29, 2016

Toronto, ON – Canadians agree, there’s no place like home, according to a new Historica Canada poll conducted by Ipsos in celebration of Canada Day. While most Canadians have been able to explore other countries, a majority (68%) still ‘agrees’ (23% strongly/45% somewhat) that ‘Canada has something for everyone, so why go anywhere else’. Moreover, a similar proportion (69%) ‘agrees’ (19% strongly/50% somewhat) that they ‘vacation in Canada because they want to learn more’ about their country.     


Vacation Deficit Increasing in 2016 as Importance of Annual Vacation Rises Significantly, Number of Travelers Holds Steady

Monday, June 27, 2016

New York, NY – Fewer Americans are confident that they’ll take a summer vacation this year, but the amount of money that they will spend on their vacation, on average, has increased significantly. According to a new Ipsos poll conducted on behalf of Allianz Global Assistance, the average American household that is at least somewhat confident to take a vacation this summer will spend $1798 on average, up roughly 11% from last year’s average of $1621 per household.     


Half (50%) of Canadians Remain Defiant, Saying they Won’t Let the Low Value of the Canadian Dollar Prevent them from Traveling to the U.S.

Monday, June 27, 2016

Toronto, ON – Half (50%) of Canadian travellers agree (12% strongly/37% somewhat) that they won’t let the low value of the Canadian dollar prevent them from travelling to the United States, according to a new Ipsos poll conducted on behalf of RBC. However, the other half (50%) agree (12% strongly/37% somewhat) that the low value of the dollar might hold them back. Frequent travellers, those who have been more than five times in the last two years, are most likely to agree (57%) that they won’t let the slumping loonie hold them back.     


How America Views Homeownership

Tuesday, June 14, 2016

These are the findings from an Ipsos poll conducted from May 4 – 15, 2016 on behalf of Wells Fargo. For the survey, a sample of 1,005 respondents living in the US was interviewed online, supplemented by additional interviewing among both Hispanics and African Americans, and boosts across 22 different metro regions. The total base size including all audiences is over 3,400 completes.     


37% of Professional Baseball Fans Want the Chicago Cubs to Win the 2016 World Series

Friday, June 10, 2016

Washington, DC — 38% of Millennial pro-baseball fans believe the Chicago Cubs will win the 2016 World Series     


Perils and Possibilities: Growing Up Online (Ipsos/UNICEF Poll)

Tuesday, June 07, 2016

Washington, DC —Findings from UNICEF and Ipsos’ new opinion poll of more than 10,000 18-year-olds from 25 countries reveals young people’s perspectives on the risks they face growing up in an increasingly connected world     


His Airness Still Reigns Supreme

Thursday, June 02, 2016

Washington, DC —Michael Jordan still America's favorite player     


64% of Americans Agree That the American Automobile Industry is Stronger Than it Was Five Years Ago

Wednesday, June 01, 2016

Seven years ago, on June 1, 2009, in a historic move to save a failing flagship of American manufacturing, General Motors declared bankruptcy. Since a near collapse, the automobile industry has made significant strides in a comeback, according to the American people. Americans in large majorities agree that the industry is both stronger than it has been in years past as well as being a key driver of the U.S. economy.     


On Use of Public Washrooms for Transgender Individuals, Most Canadians Either Support Transgender Choice (30%) or Are Indifferent (34%); Few (15%) Say Transgender Individuals Should Be Required to...

Wednesday, June 01, 2016

Toronto, ON – As the transgender bathroom debate continues to play out in the media as a result of a proposed North Carolina law that would limit transgender access to bathrooms, three in ten Canadians (30%) say that people should be permitted to use the washroom of the gender they identify as, while another 34% are indifferent on the issue, according to a new Ipsos poll conducted for Yahoo. Only 15% say that people should be required to use the washroom of the gender they were assigned at birth (the desired goal of the North Carolina bill), while 16% say there should be a third category of washroom specifically for people who identify as transgender, and 5% prefer some other option.     


Home Automation in Canada Set to Take Off—If Consumer Mindset Shifts

Tuesday, May 31, 2016

Vancouver, BC – Mass adoption of connected home devices may not be too far off. Ipsos focused in on the popular topic of home automation in its latest installment of the Canadian Interactive Trends Report, a quarterly syndicated study. Looking at interest, attitudes, and behaviours toward home automation among Canadian households, the study found that significant opportunities are just around the corner, but consumers need to understand the true value of home automation first.     


Memorial Day Brings Out a More Unified America

Friday, May 27, 2016

Washington, DC - Despite the apparent gap between Red State and Blue State America propelled by this crazy election season, Americans are actually more alike than different when it comes to celebrating Memorial Day. We all want to celebrate a good holiday.     


Three in Ten (28%) Ontario Drivers Admit They’re Not Always Focused While Behind the Wheel

Friday, May 20, 2016

Toronto, ON — Three in ten (28%) Ontario drivers agree (6% strongly/23% somewhat) that ‘they’re not always focused while driving’, according to an Ipsos poll conducted on behalf of the Ontario Road Builders’ Association.     


Healthy Home Perceptions in America

Wednesday, May 18, 2016

National online survey among 1,272 adults ages 18 and over who own a house or condo/ co-op conducted on behalf of Velux Skylights. Study examines American perceptions of what constitutes a healthy home, and the importance associated with these concepts.     


Attitudes and Opinions on Moving in America

Wednesday, May 04, 2016

National online survey among 1,005 adults ages 18 and over, including 929 respondents who have previously moved and unpacked before. Study looks at American experiences with the process of packing/ unpacking and moving, and the attitudes and opinions that exist towards these.     


Home Buyers Spend More Time Researching a Car Purchase than Their Home Loan

Wednesday, May 04, 2016

National online survey conducted from March 28-29, 2016 on behalf of Zillow, includes a sample of 2,010 adults ages 18 and over. Study sought to measure how long consumers spend shopping for common products and services, including their home, car or truck, home improvements, vacation, mortgage, etc.     


Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone

Monday, April 25, 2016

New York, NY – Deciding where and whom to target is a fundamental challenge advertisers face on a daily basis. This has become increasingly difficult today as we consume more content on non-traditional platforms and live an on-demand lifestyle, subscribing to services like Netflix, Hulu, and Amazon Prime. To satisfy this need, TV providers have been expanding their Video-On-Demand (VOD) offerings. But is there value in advertising on VOD in conjunction with linear TV? Ipsos Connect conducted a study on behalf of Music Choice to find out.     


Slim Majority (54%) of Canadians Agree that, Given the Queen’s Age, She Should Abdicate to the Next in Line

Thursday, April 21, 2016

Toronto, ON – As Queen Elizabeth celebrates her 90th birthday, a slim majority (54%) of Canadians ‘agree’ (21% strongly/32% somewhat) that ‘given the Queen is turning 90 years old, she should abdicate and let the next in line assume the Throne’, according to a new Ipsos poll conducted on behalf of Global News. Conversely, nearly half (46%) ‘disagree’ (18% strongly/29% somewhat) with this position, believing that the Queen should continue to reign, despite her age.     


Greater Number of Americans Have Access to Air Travel than Ever Before

Wednesday, April 13, 2016

Majority of Airline Travelers Satisfied (80%) with Overall Travel Experience.     


Canadian Home-Buying Intentions on the Rise

Tuesday, April 12, 2016

Toronto, ON – Canadian home-buying intentions are on the rise with three in ten (29%) Canadians saying they are likely (7% very/22% somewhat) to purchase a home within the next two years , an increase of four percentage points, according to Ipsos’ annual Home Ownership Poll conducted on behalf of RBC. Canadians living in Alberta (34%), Ontario (31%) and British Columbia (30%) are most likely to consider purchasing a home in the next couple years, followed by Canadians living in Quebec (26%), Manitoba/Saskatchewan (24%) and Atlantic Canada (23%).     


Majority (58%) of Homeowners aged 55+ would need to Renovate their Home to Allow them to Remain as they Age

Wednesday, April 06, 2016

Toronto, ON –A majority of homeowners aged 55+ would need to make improvements to their home to allow them to continue to live there as they age, according to a new Ipsos poll conducted on behalf of HomEquity Bank. Nearly half (46%) say minor improvements would be required, while one in ten (11%) says their home would need major renovations in order to allow them to stay as they age. One in ten (8%) is not sure if they’d need to undertake renovations in order to stay in their current home.     


Canadians on Colorectal Cancer

Wednesday, March 30, 2016

Toronto, ON – Top-of-mind, unaided recall of colorectal cancer (43%) is behind that of breast cancer (66%) and lung cancer (64%), according to a new Ipsos poll conducted on behalf of the Dairy Farmers of Canada and Colorectal Cancer Association of Canada. This places colorectal cancer 3rd, ahead of other cancer such as brain cancer (39%), prostate cancer (38%), skin cancer (37%), liver cancer (23%), pancreatic cancer (19%), stomach cancer (15%), bone cancer (15%), throat/pharyngeal/laryngeal cancer (14%), ovarian cancer (13%), leukemia (12%) and blood cancer (10%).     


What Canadian Donors Want

Tuesday, March 08, 2016

Toronto, ON – The 2015 survey of What Canadian Donors Want conducted by Ipsos on behalf of the Association of Fundraising Professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and demonstrate corresponding impact and that trust in the charitable sector is growing. The study also finds that though there are fewer donations in 2015, the amount donated has increased. When looking at motivations of donors the study identifies six Canadian donor types.     


More Canadians Travellers say they Never Leave Home Without Their Electronics (53%) than Travel Insurance (45%) While on Vacation

Tuesday, March 08, 2016

Toronto, ON– Canadian travellers are more likely to say they never leave home without their electronics than travel insurance, according to a new Ipsos poll of Canadians who have travelled outside of their province or Canada in the last two years, conducted on behalf of RBC Insurance. In fact, electronics even trump medication for many Canadians.     


The Revenant Is the Frontrunner for Best Picture Oscar, Ipsos Study Finds

Saturday, February 27, 2016

Los Angeles, CA – The Oscars, one of the entertainment industry’s most prestigious awards ceremonies, takes place this Sunday, and Ipsos has asked Americans to cast their ballot for its biggest prize, Best Picture. The study found that American audiences see The Revenant as the leading contender for the award, while critical favorites such as Spotlight and The Big Short struggle in perception among the American public.     


Canadians Among Most Progressive in Endorsing a Women’s Right to Choose

Wednesday, February 24, 2016

Toronto, ON – Six in ten (57%) Canadians say that abortion should be permitted whenever a woman decides she wants, putting Canadians among the most progressive countries when it comes to public opinion on the controversial topic. The global average among the 23 countries tested is 45% believing abortion should be allowed whenever a woman wants it.     


Seven in Ten (70%) Canadians Believe Gender Inequality Exists in Canada

Wednesday, February 24, 2016

Toronto, ON – In anticipation of International Women’s Day, a new Ipsos poll provided exclusively to Global News in Canada has revealed that seven in ten (70%) Canadians ‘agree’ (21% very much/49% somewhat) that there is ‘currently an inequality between men and women in terms of social, political and/or economic rights’ in Canada. Three in ten (30%) ‘disagree’ (9% very much/22% somewhat) that this inequality exists. Interestingly, men (68%) and women (71%) are nearly equally as likely to agree that there is gender inequality in Canada.     


Half (48%) of Canadians are Less than $200 Away Monthly From Being Financially Insolvent

Friday, February 19, 2016

Toronto, ON – Nearly one half (48%) of Canadians are $200 or less per month away from not being able to meet all of their bills or debt obligations each month, including 26% who say they already don’t make enough money to cover their bills and debt payments, according to a new Ipsos poll conducted on behalf of MNP.     


64% of Americans Today Think it is Sometimes Justified to Lie, Compared to 42% in 2006

Wednesday, February 17, 2016

Washington, DC – Armed with boxes of chocolate and dozens of red roses, many Americans spent Valentine’s Day this year celebrating relationships with a partner or spouse. With the holiday spirit in mind, Ipsos Public Affairs conducted an online survey among Americans from February 9 – 10, asking respondents whether or not lying is justified in a range of situations. Overall, findings indicate that both 64% of men and women say that lying is sometimes justified, compared to 42% of respondents from an Ipsos Public Affairs poll conducted in 2006.     


Number of Canadians Who Overspent During Holidays Rises (41%, Up 6 Points), Now Looking to get Back on Track by Slashing Expenses

Friday, February 12, 2016

Toronto, ON – Four in ten (41%) Canadians say they spent more than they intended to during the holiday season at the end of 2015, up 6 points since last year and up 10 points since 2013’s poll, according to a new Ipsos poll conducted on behalf of RBC. Maintaining their traditional spot atop the list of Canadian over-spenders are Atlantic Canadians, 49% of whom overspent during the 2015 holiday season, up 11 points from last year.     


Eight in Ten (80%) Canadians Support Advance Consent to Physician-Assisted Dying

Thursday, February 11, 2016

Toronto, ON – Eight in ten (80%) Canadians support the concept of consenting in advance to physician-assisted dying even if the patient is no longer competent at the time the request is to be carried out (for example due to coma or late-stage dementia), provided the criteria set out by the Supreme Court (in a landmark decision which will soon grant Canadians the right to a physician’s assistance to die) are met, according to a new Ipsos poll of over 2,500 Canadians conducted on behalf of Dying with Dignity Canada.     


Hotels, Banks, and Car Dealerships Make the Happiest Customers

Wednesday, February 10, 2016

New York, NY – When it comes to delivering a great customer experience, which industries receive the highest grades? A recent study conducted by Ipsos Loyalty evaluated more than 10,000 “critical incidents,” or moment of truth experiences, across seven different sectors in the U.S. to explore their occurrence and nature. The findings provide a useful snapshot of the industries that perform the best and worst at pleasing their customers.     


Six in Ten (58%) Netflix Subscribers Prefer Staying in to Watch Netflix rather than Go Out to see a Movie (42%)

Thursday, February 04, 2016

Toronto, ON – For Netflix subscribers, the ideal date night is a quiet night in watching Netflix rather than heading out to the movie theatre, according to a new Ipsos poll conducted on behalf of Netflix. In fact, six in ten (58%) prefer staying in to watch Netflix rather than go out to see a movie (42%), knocking heading to the cinema off its perch.     


Ipsos/Bon Appetit Poll: Super Bowl

Tuesday, February 02, 2016

Washington, DC — These are findings from an Ipsos poll conducted on behalf of Bon Appetit about the Super Bowl. For the Bon Appetit article and infographic, please click here.     


Most (95%) Pet Owners Brush Their Own Teeth Daily, But Few Brush Their Dog’s (8%) or Cat’s (4%) Teeth on a Daily Basis

Monday, February 01, 2016

Toronto, ON – Despite being diligent about brushing their own teeth on a daily basis, cat and dog owners are not being as diligent with the oral hygiene or their pets, despite knowing they should brush their pet’s teeth in order to keep them healthy, according to a new Ipsos poll conducted on behalf of Royal Canin.     


Amid Low Interest Rates and Volatile Markets, Saving for Retirement Remains #1 Financial Priority for Canadians

Wednesday, January 27, 2016

Toronto, ON – Amid low interest rates, volatile markets and a rapidly depreciating currency, saving for retirement remains the number-one financial priority for Canadians, according to a new Ipsos poll conducted on behalf of RBC. Despite the tumultuous context, it’s steady-as-she-goes for Canadians, retirement savings remain the top priority for the third year running.     


Cleaning Industry Insights Survey

Wednesday, January 20, 2016

Washington, DC - Overall, cleaning operations managers tend to have similar attitudes, opinions, and outlooks as in 2014.     


Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase

Thursday, January 14, 2016

Toronto, ON – Canadians believe that, on balance, 2016 will be a good year for them financially that will see their debt decrease and their net worth increase, according to a new Ipsos poll conducted on behalf of BDO.     


While Ontario Economic Sentiment Turning more Negative, Many Ontarians See Continued Strengthening of Real Estate Markets

Thursday, January 14, 2016

Toronto, ON – While the economic mood in Ontario has turned negative in the last year, optimism for the real-estate market continues to be strong, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association.     


Financial Optimism Generational Tracking

Thursday, January 14, 2016

Toronto, ON - These are the findings of an Ipsos poll on financial optimism conducted on behalf of Global News.     


Shifting Food and Beverage Consumption Habits Influenced by YEMMies – Young Educated Millennial Moms

Thursday, January 14, 2016

Toronto, ON – Amid the reality of rising food costs, opportunity still exists for Food and Beverage companies to find growth by focusing on shifting consumer needs, priorities and behaviours that are reshaping the marketplace in Canada. According to Ipsos’ 2015 Canada CHATS report released in November, many of these trends are being influenced by YEMMies, Young Educated Millennial Moms.     


Half (49%) of Ontario Drivers Put Winter Tires on their Vehicle Later than Usual Given Winter’s Late Arrival

Wednesday, January 13, 2016

Toronto, ON – Winter’s late arrival caused many Ontario drivers to put their snow tires on later than usual, according to a new Ipsos poll conducted on behalf of the Ontario Road Builders’ Association (ORBA), the Infrastructure Health and Safety Association (IHSA), Insurance Bureau of Canada (IBC), and Canadian Tire. Fully one half (49%) of drivers in Ontario who use snow tires say the late-arriving winter snow meant that snow tires went on at least one of their vehicles later than usual – particularly in the GTA where a majority (54%) say they went on later than usual. Drivers aged 18 to 34 (62%) were most likely to delay the installation of their winter tires compared to those aged 35 to 54 (56%) or 55+ (29%) in particular.     


Ipsos Reid and Reader’s Digest Release 2015’s Annual Trusted Brand™ Survey

Monday, January 11, 2016

Toronto, ON – Reader’s Digest and Ipsos Reid are pleased to announce the winners of this year’s edition of the Most Trusted Brand™ Survey, making it the 8th installment of the annual survey.     


Reflecting on 2015, Looking Ahead to 2016

Friday, January 01, 2016

Toronto, ON — These are the findings of an Ipsos poll conducted on behalf of Global News, and available for download on the right side of the page.     


Safety Poll 2015

Wednesday, December 30, 2015

Toronto, ON — These are the findings of an Ipsos poll conducted on behalf of Global News, and available for download on the right side of the page.     


Three in Ten (31%) Canadians Will Set A New Year’s Resolution, Yet Three Quarters (73%) Eventually Break Them

Tuesday, December 29, 2015

Toronto, ON – Three in ten (31%) Canadians set New Year’s resolutions and among those who do, three quarters (73%) eventually break them, according to an Ipsos poll conducted on behalf of Cadillac Fairview. Among the three quarters who break their resolutions, half keep them for a while (51%), two in ten (16%) keep them for a short time, and 6% break their resolutions almost as soon as they make them. One quarter (27%) always keep their resolutions.     


Christmas Poll 2015

Thursday, December 24, 2015

Toronto, ON — These are the findings of an Ipsos poll conducted on behalf of Global News, and available for download on the right side of the page.     


American Parents Torn on Whether Saving for Retirement (51%) or Kids’ Education (49%) is More Important

Thursday, December 17, 2015

New York, NY – American parents are torn on whether saving for their own retirement (51%) or for their kids’ education (49%) is more important, according to a new Ipsos poll conducted on behalf of RBC Wealth Management.     


Ipsos Calls 2016 Election for Obi Wan Kenobi

Tuesday, December 15, 2015

Washington, DC – In a new poll pitting characters from the Star Wars franchise against actual presidential candidates, Ipsos finds that the American public would prefer to elect the iconic Jedi Obi Wan Kenobi than any other challenger. Outside of the political realm, the Ipsos poll established that America’s favorite Star Wars character is Luke Skywalker, who captured 21% of respondents, followed closely by Han Solo, Yoda and Obi Wan Kenobi. The remainder of the poll pitted main Star Wars characters in hypothetical matchups with the frontrunners in the actual Presidential race, yielding some surprising results.     


Nine in Ten (90%) Canadians Intend to Spend Same (53%) or Less (37%) on Holidays than One Year Ago

Friday, December 11, 2015

Toronto, ON – Nine in ten (90%) Canadians intend to spend the same (53%) or less (37%) on the holidays than they did last year, according to an Ipsos poll conducted on behalf of Sun Life Financial. Only one in ten (10%) say they expect to spend more this year compared to last year on the holidays.     


One in Ten (9%) Canadians Do Not Have Internet Access at Home

Friday, December 11, 2015

Toronto, ON – Nine in Ten (91%) Canadians have access or subscribe to the Internet at home, according to a new Ipsos syndicated study entitled Participation in the Digital Economy.