Ipsos Corporate News

Ipsos Leaders to Take to the Podium at 2010 ARF Event

Tuesday, March 09, 2010

New York, NY – The leading minds in advertising and marketing research are set to converge in New York, including a team of Ipsos research experts. Re:think 2010, the annual convention and exposition of the Advertising Research Foundation (ARF) is being held in New York City from March 22 to 24. Ipsos will once again be very active in the program, with several key researchers presenting at this year’s conference.     


A New and Improved Online Home for Ipsos in North America

Monday, March 08, 2010

New York, NY – Ipsos is stepping into spring with a fresh face to the online world. The global market research firm’s North American website has been completely redesigned with a new look, new features, and new ways for clients and prospects to better inform their business decisions and more closely engage with the company’s researchers.     


Ipsos ‘Corners’ the Market with Newly Appointed Senior Research Expert

Thursday, January 28, 2010

Seattle, WA – Ipsos Loyalty is beefing up its loyalty research brainpower with the addition of Bruce Corner as a Senior Vice President with the company’s U.S. business. Matt McNerney, President with Ipsos Loyalty in the U.S. announced the appointment. Corner brings over two decades of experience in the Loyalty sector, expertise that will be leveraged to develop new tools and analyses, supporting Ipsos’ Global Research Services and client service teams.     


Telemundo E Ipsos Anuncian una Revolucionaria Alianza Investigativa

Wednesday, January 27, 2010

Miami, FL – Enero 27 del 2010 – Telemundo, productor líder de contenido de alta calidad para los hispanos en Estados Unidos y audiencias alrededor del mundo anunció hoy el establecimiento de una alianza investigativa con Ipsos, una compañía líder a nivel global en el manejo de investigaciones de mercado basadas en encuestas. La Encuesta Ipsos-Telemundo servirá para monitorear las opiniones y actitudes de los hispanos que habitan en Estados Unidos.     


Telemundo and Ipsos Announce Ground-Breaking Research Partnership

Wednesday, January 27, 2010

Miami, FL – January 27, 2010 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the establishment of a polling partnership with Ipsos, a leading global survey-based market research company. The Ipsos-Telemundo Poll will help monitor Hispanics’ opinions and attitudes.     


‘Ideas’ on Navigating Through Recession Dominated Marketing Interest in 2009

Monday, January 11, 2010

New York, NY – Not only did the Great Recession of 2009 make global news, it also inspired marketers to read up on how they can work their way through the challenges and aftermath of such an economic turmoil. The January 2010 issue of Ipsos Ideas, a monthly online magazine for marketers and market researchers published by Ipsos North America, features a review of the most read articles in 2009. And the trend clearly shows that marketing professionals across North America are interested in understanding how the Great Recession has changed the market and what best practices and ideas can help them adapt, innovate, and grow in a weak economy.     


Ipsos Launches “3D” Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing

Monday, December 07, 2009

San Francisco, CA - Video gaming is morphing: breaking stereotypes, boundaries, and records. In such an environment, smart marketers change faster than the market, capitalizing on emerging opportunities, and changing the way in which they do things, including response to sudden shifts in demand or preference for current offers.     


Researchers Find 20,000 Ways to Give Back to their Community

Wednesday, November 18, 2009

Vancouver, BC – Researchers at Ipsos’ office in Vancouver have found a way to give back even in difficult economic times. For the second year in a row, the company has raised $20,000 in charitable donations to be shared by a quartet of local organizations.     


Keiningham and Team Acknowledged for Outstanding Presentation at Service Conference

Tuesday, November 17, 2009

New York, NY – A collaborative research team with contributions from Ipsos Loyalty has won a prestigious international conference award. Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President with Ipsos Loyalty, was part of the winning team which included academics Bart Lariviere (Ghent University in Belgium), Lerzan Aksoy (Fordham University in New York), and Bruce Cooil (Vanderbilt University in Nashville). The team won the Best Practitioner Presentation Award at the 2009 Frontiers in Service Conference, held in Honolulu, HI from October 29 to November 1.     


The Future of Forecasting is Here

Thursday, November 05, 2009

New York, NY – Need to know the sales potential of your new product sooner rather than later? Ipsos Marketing has launched a modular forecasting tool that can measure the potential of new CPG products at any stage of the innovation process. The NOVACTION® NextGen Forecasting System offers Marketers insights into their new products’ sales potential as early as the idea stage and provides a flexible, cost-effective and reliable research solution.     


A New Chief Executive for Ipsos ASI

Thursday, October 29, 2009

Chicago, IL – Jean-Marc Lech and Didier Truchot, the Paris-based Co-Presidents of Ipsos, have appointed Alex Gronberger CEO of the company’s advertising research brand, Ipsos ASI, the Advertising Research Specialists. Gronberger has been part of the Ipsos organization since 1995 and assumed the role of CEO at Ipsos ASI. He is based in the company’s Chicago office.     


Leading Global Market Research Firm Ipsos Launches New Online Opinion Community ThatSaid.Com

Thursday, October 22, 2009

New York, NY - Ipsos, a leading global market and opinion research firm, announced the launch of ThatSaid.com, an online opinion community that seeks to enhance the way people share opinions online. ThatSaid.com is driven by user generated content and provides people with the ideal platform to share and gather opinions.     


New Advertising Research Solution Assesses ‘Connection’ Between Consumers and Brand Messages

Wednesday, October 07, 2009

New York, NY – As the global recession lingers and consumers continue to reign back spending – advertisers continue to look for ways to ensure that their brand communications resonate and ultimately deliver. With the stakes higher than ever, Ipsos ASI announces the launch of Next*Connect, the company’s latest advertising research solution. Next*Connect is a sophisticated interactive research tool that digs for deeper insight into the effectiveness of client advertising creative. It achieves this by measuring and testing communications across all areas of the advertising spectrum—from emerging digital media to more traditional forms.     


Ipsos Public Affairs lanza el Centro de Investigación Hispana

Wednesday, September 09, 2009

Chicago, Illinois. Ipsos Public Affairs se complace en anunciar el lanzamiento del Centro de Investigación Hispana (Hispanic Research Center), un amplio recurso dedicado a brindar valiosa investigación de mercados e información acerca de las vidas de los hispanos en los Estados Unidos.     


Ipsos Public Affairs Launches Hispanic Research Center

Wednesday, September 09, 2009

Chicago, IL- Ipsos Public Affairs is pleased to announce the launch of the Hispanic Research Center, an extensive resource dedicated to providing valuable market research and insight into the lives of Hispanics in the United States.     


Ipsos ASI Welcomes New Global Leadership

Friday, August 21, 2009

New York, NY - Ipsos, a global leader in research, welcomes Anne Hedde as Global President of Ipsos ASI. In this capacity, Anne is responsible for worldwide Project Management and all aspects of Ipsos ASI’s business in the United States.     


Ipsos Vancouver Opens Newly Upgraded Focus Group Facility

Friday, July 31, 2009

Vancouver, BC – Marketers and decision makers in BC now have a better option for peering into the minds of their consumers and target audiences. The Vancouver office of Ipsos Reid, Canada’s leader in market research and opinion polling, has revitalized and reopened its focus group facility.     


Big Ideas in Market Research Exposed in the Big Apple

Thursday, July 16, 2009

New York, NY – New York Area marketers have an opportunity to learn the latest from one of the world’s leading market research firms. Ipsos is hosting a complimentary research summit at the Harvard Club of New York City on Wednesday, July 29. The half-day morning event will cover a wide range of topics from each of Ipsos’ research specialty practice areas: advertising, customer satisfaction and loyalty, forecasting & modeling, marketing, media & technology, and public affairs.     


Mystery Shopping Experts Join Ipsos Loyalty to Bolster New Division

Monday, July 06, 2009

New York, NY - Ipsos Loyalty in the U.S. welcomes two new senior research executives to their team, effectively expanding the Mystery Shopping specialty’s capabilities to deliver insight on customer and brand loyalty. Mark E. Greene and Dolores Forget have been appointed to fortify the company’s new Mystery Shopping division - further bolstering Ipsos’ loyalty offering through a deeper, quantitative understanding of the customer shopping experience.     


Measuring Global Opinions in a Year of Economic Turmoil

Wednesday, June 10, 2009

New York, NY - Government bail-outs. Soaring unemployment. Stunning bankruptcies. The past year has been dominated by stories of unprecedented economic turmoil. But how have people around the world responded to these matters and what impact are they having on their lives? Ipsos Public Affairs will be hosting a special online webinar to discuss these issues and share the findings of their latest Global @dvisor study. The webinar is being held on Monday, June 22 at 1:00 pm Eastern, 10:00 am Pacific.     


New Research Solution Drives Qualitative Online for Deeper Understanding of Consumers

Thursday, May 28, 2009

Cincinnati, OH – Marketers and brand managers needing deeper insights into their consumers’ minds now have a new option for rapid, accurate, and cost effective qualitative research. Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, has launched QualSpace™, a new approach that brings qualitative research to an online environment.     


Ipsos Marketing Wins German Market Research Award for Third Time

Thursday, May 28, 2009

Hamburg, Germany - Ipsos Marketing’s PERCEPTORPlus brand research tool received the prestigious Innovation Award from the German Association of Researchers (BVM), beating 16 competitors in the process.     


Digging for Deeper Understanding of Innovation’s Role in Qualitative Research

Tuesday, May 05, 2009

Cincinnati, OH - Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, welcomes the insightful perspective of a highly accomplished and respected researcher to its ranks. Jill Wittman recently joined the company as Vice President of Innovation and Qualitative Research. In this role, she leads innovation and training programs for the industry leader’s qualitative division.     


New Qualitative/Quantitative Research Tool Helps Marketers Optimize Advertising Creative

Monday, May 04, 2009

New York, NY - A new advertising research tool designed by Ipsos ASI is set to help marketers refine and optimize the creative content of their advertising at an early stage – and in real-time. Next*Adlab provides marketers with a combination of deep qualitative insights and strong quantitative measures to help guide the creative process before having to commit to media and production costs. This is the latest product offering from Ipsos ASI, the world’s largest provider of advertising pre-testing services.     


New Research Tool Examines Needs of Ethnic and New Canadians

Wednesday, April 22, 2009

Toronto, ON – Ipsos Reid is proud to announce the launch of the ‘Multicultural Connection’ Panel, an online panel of 3,000 ethnic and new Canadians that gives marketers the option of tapping into this growing segment of the population at a fraction of the cost of traditional ethnic research.     


Recognizing a Lifetime of Advertising Excellence for Ipsos Researcher Gerry Lukeman

Friday, April 17, 2009

New York, NY - The Advertising Research Foundation (ARF) 2009 Great Mind Awards presented Gerry Lukeman, Ipsos Chairman Emeritus, a Lifetime Achievement Award at a special luncheon during Re:think: The ARF Annual Convention + Expo in New York City. The annual ARF event is devoted to recognizing research and its vital contribution made to advertising. The award for Gerry came as a pleasant surprise; just a day after Ipsos had celebrated its role in supporting six ARF Award winning campaigns for its clients.     


Ipsos Congratulates Clients on Six Wins at ARF 2009 David Ogilvy Awards

Wednesday, April 15, 2009

New York, NY - Ipsos ASI, the advertising research specialty of Ipsos, and Ipsos Understanding Unlimited, its qualitative arm, are thrilled to congratulate its clients for six wins at the ARF 2009 David Ogilvy Awards. Ipsos clients took home four Gold and one Silver award. In addition, client Frito-Lay won the Grand Ogilvy Award, the night’s top advertising prize, selected from among all Gold category winners.     


Market Research Experts Converge in Seattle to Share Insights

Friday, April 10, 2009

Seattle, WA – How can market research drive cost effectiveness and innovation in today’s new market reality? That is the question being probed by Ipsos researchers at an upcoming research summit in Seattle. The event, being held the afternoon of Thursday, April 23 at the Seattle Asian Art Museum, will examine a comprehensive cross section of market research trends, techniques, and tools designed to better help marketers make wiser, more informed decisions.     


“Foundations of Quality” Nabs Award for Ipsos Research Leaders

Thursday, April 09, 2009

New York, NY – Recognizing an extraordinary effort, the Advertising Research Foundation (ARF) today named a collaborative research effort that included work from two senior Ipsos researchers as the winner of an industry award.     


McLeansville Mother Wins a Car By Taking Surveys

Friday, March 27, 2009

Toronto, ON- McLeansville, NC native, Jennifer Gattis beats the odds and wins a car by answering online surveys. Gattis was one of over 105 300 North Americans eligible to win. Representatives from Ipsos i-Say, a leading online market research panel will be in Greensboro on Tuesday, March 31, 2009 to present Gattis with a 2009 Toyota Prius.     


Ipsos Researchers Collaborate to Set “Foundations of Quality” for Research Industry

Tuesday, March 24, 2009

New York, NY – Ipsos continues its commitment to research excellence and innovation for clients and the industry, demonstrated by company members’ input into one of the largest research projects on research itself. Supported by the Advertising Research Foundation (ARF) and the Online Research Quality Council, the project was a collaborative industry-wide initiative examining several key principles and fundamentals of online market research, involving multi-panel membership and its impact on data quality and respondent engagement.     


New Market Research Offer Sharpens Raw Data for a Competitive Edge

Tuesday, March 24, 2009

Toronto, ON – Marketers in Canada’s retail, restaurant, service and hospitality sectors now have access to superior data collection, analysis, and insight thanks to a new arrangement announced by Ipsos Reid and Tell Us About Us Inc. (TUAU).     


Ipsos Global Co-Chair to Table Thoughts at Annual Advertising Research Conference

Monday, March 23, 2009

New York, NY – Ipsos’ Global Co-Chair and CEO, Didier Truchot, will be appearing in New York for the 2009 conference of the Advertising Research Foundation (ARF). This pre-eminent advertising research conference brings together the best and brightest minds in the field. The Paris-based Truchot, a seasoned veteran in the research world, is co-chair of the global Ipsos Group with Jean-Marc Lech.     


Thomson Reuters Announces Ipsos as International Polling Media Agency of Record

Thursday, March 19, 2009

March 19, 2009—New York– Thomson Reuters announced today that it has entered into an international media polling agency of record relationship with Ipsos, the world's third largest market and opinion research company.     


Straight-Talking Market Research Veteran ‘Tells It Like It Is’

Friday, March 13, 2009

Seattle, WA – Ipsos welcomes market research veteran Mary Kaye O’Brien to its team of marketing research experts. Ms. O’Brien joins as Vice President, charged with the company’s Seattle MR practice area. She will also contribute substantially to the capabilities and offerings of Ipsos’ travel/tourism practice, currently headed by Jim Quilty, VP in NY, and Dave Pierzchala, VP in Vancouver.     


Two New Research Tools Help Clients Build Their Brands

Thursday, February 19, 2009

New York, NY – Marketers and Brand Managers are set to benefit from two new brand research tools just launched by Ipsos Marketing. PERCEPTOR®Plus and BRANDStretch are the latest offerings from Ipsos’ global marketing research specialization.     


Ipsos Deepens Impact on Panel Methodology, Engagement

Wednesday, February 11, 2009

New York, NY - Ipsos’ Global Operations team continues to advance the science of participant access and engagement. The research firm has appointed Renee Smith, PhD., an expert in panel research methodology, practices, and management, as Vice President for their Global Operations.     


Ipsos Saves, Charities Gain

Friday, January 30, 2009

New York, NY – Ipsos has announced a corporate gift totaling $10,000 to be donated to the North American branches of three global charitable organizations. The market research firm’s donation is to be shared amongst Doctors Without Borders, World Vision, and the World Wildlife Fund. The gift is in conjunction with the company’s client holiday greeting program.     


Ipsos Adheres to United Nations Global Compact Principles

Monday, January 26, 2009

Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the adhesion of Ipsos to the United Nations Global Compact initiative.     


Pharmaceutical Conference Explores New Frontiers for Brand Optimization

Tuesday, December 16, 2008

New York, NY – A team of researchers from Ipsos’ healthcare practice will be presenting new methods for measuring brand optimization in the pharmaceutical industry. The presentation is part of the 2009 Annual National Conference of the Pharmaceutical Marketing Research Group (PMRG). PMRG’s conference is to be held in Las Vegas, NV from March 8-10, 2009.     


Ipsos Executive Appointed to Affiliate Board of PBRIG

Tuesday, December 09, 2008

New York, NY - Fred LaManna, Senior Vice President with Ipsos Marketing’s Healthcare Practice — a division focused on pharmaceutical market research — has been appointed to the affiliate board of the Pharmaceutical Business Intelligence and Research Group (PBIRG).     


Shared Vision for Service, Success Attracts Saracena to Ipsos

Monday, December 08, 2008

New York, NY – Ipsos Marketing continues to build on its leadership and commitment to clients; Peter Saracena has joined the company as a Senior Vice President. Jason Brown, Executive Vice President with Ipsos Marketing, made the announcement from New York.     


Ipsos Reid & Diversity Media Services Join Forces to Conduct Largest Ever Study of Canada's New Mainstream

Thursday, December 04, 2008

Toronto, ON - Diversity Media Services Ltd. (DMS), and Ipsos Reid have joined efforts to launch Canada's first national multicultural research study. This study will explore the buying behaviours and cultural intricacies of Canada's 13 largest ethno-cultural groups in six key census metropolitan areas where nearly half the population of Canada resides. The effort will leverage DMS' cultural competency and in-house agency resources along with Ipsos' research, field reporting expertise and survey technology.     


YES, It Can Be Done: Ipsos Polling Aces US Election Outcome

Wednesday, November 05, 2008

Washington, DC—The Ipsos Public Affairs polling team aced the actual popular vote outcome of the historic US Presidential election with their last poll of the campaign collected October 30 to November 2, 2008 and released on November 3, 2008.     


Travel and Tourism Veteran Journeys into Ipsos Territory

Monday, October 27, 2008

Vancouver, BC – In a bid to meet the growing demands for research expertise in the travel and tourism sector across North America, Ipsos has recruited a veteran of travel industry research. Jim Quilty has joined Ipsos as Vice President in the travel and tourism practice. Steve Mossop, President with Ipsos in Vancouver, made the announcement.     


Researchers Unite for Charitable Causes

Tuesday, October 21, 2008

Vancouver, BC – The Vancouver office of Canada’s leader in public opinion and market research has made a clear commitment to their community. Staff at Ipsos’ Vancouver office have been raising funds all year long. This week, their efforts and drive were fulfilled with a $20 000 donation to a group of charitable organizations.     


Financial Services Team Gets “Bullish” With Newly Recruited Loyalty Expert

Tuesday, October 21, 2008

New York, NY - An expert of financial services market research has jumped to Ipsos Loyalty. The division has announced that Jeff Repace has joined their team as a Senior Vice President. The announcement came from Matt McNerney, President of Ipsos Loyalty in the U.S.     


New Vice President to Deliver Diversity, Depth to Loyalty Team

Tuesday, October 14, 2008

Portland, OR – Ipsos Loyalty has announced that Tony Cosentino has joined their team as a Vice President. With more than 10 years of diversified experience in marketing research, consulting, and new business development, Cosentino brings new depth to the group, with a particularly strong background in the technology and telecommunications sector. Matt McNerney, President of Ipsos Loyalty in U.S. made the announcement.     


Snyderman Deepens Client Perspective at Ipsos Health

Wednesday, October 01, 2008

New York, NY – Ipsos Healthcare, a division of Ipsos Marketing Research is pleased to announce that Paul Snyderman has joined their growing health research team. Snyderman, a seasoned veteran of health care market research, becomes a senior-level research officer within the group, following an innovative and wide-ranging career with a leading pharmaceutical company. Elys Roberts, President of the Ipsos Healthcare Group, made the announcement.     


Research Tool Communicates Its Strength In Multiple Languages

Wednesday, September 03, 2008

Vancouver, BC - Ipsos’ Interactive Forum (IAF) software achieved an important development milestone with the release of its latest version. Version 5.0 is a significant feature upgrade that introduces multilingual capabilities for both survey scripting and the entire software interface. Some of the available languages include Chinese, Russian, Hindi and all major western European languages.     


Ipsos To Sponsor University of Georgia Course For Market Research Professionals

Thursday, August 21, 2008

New York, NY - Ipsos is pleased to be one of the founding sponsors of the Principles of Pharmaceutical Marketing Research course offered by the University of Georgia Center for Continuing Education. Its twelve comprehensive modules cover the fundamentals needed for market research professionals to proficiently tackle industry challenges.     


Pioneering Expert In Tech Market Research Bats For Ipsos

Wednesday, August 13, 2008

San Francisco, CA - Ipsos, a global leader in survey-based market research, has recruited a seasoned pioneer of technology market research. Brian Smith has joined the company as Vice President with Ipsos MediaCT, the division that specializes in researching media, content, and technology.     


Interactive ‘Poll Predictor’ Application Exposes i-Say.com Brand To Millions

Thursday, August 07, 2008

Toronto, ON - Ipsos Interactive Services, a global leader in online survey-based market research, announces the release of Poll Predictor, an interactive tool designed for Facebook. The game challenges users to correctly guess the percentage of “yes” answers to all types of fun questions initially put to Ipsos panelists in the US.     


Ipsos Experts Take The Podium At ESOMAR Congress

Thursday, July 31, 2008

New York, NY – Ipsos will share some powerful market research insights at the upcoming 2008 ESOMAR Congress. Representatives and sector experts from the leading market research company will headline three presentations at this year’s Congress.     


Seasoned Market Research Leader Takes Helm At U.S. Ipsos Loyalty

Thursday, July 24, 2008

New York, NY – Ipsos announces a senior level appointment aimed at fortifying the company’s loyalty division across the United States. As of July 8, Matt McNerney has joined the market research leader as President of Ipsos Loyalty in the U.S.     


Completing i-Say Surveys Scores Car For Hockey Mom

Friday, June 13, 2008

Toronto, ON – After completing surveys for Ipsos Interactive Services and i-Say, Barbara Henry, from Brockville, Ontario, is the winner of a brand new Mini Cooper. Barbara was selected from thousands of VIP i-Say panelists across the U.S. and Canada who completed surveys throughout the past year. Barbara picked up the keys to her new car on May 8.     


Ipsos Interactive Services US And Peanut Labs Sign Agreement To Drive Interaction With Demographics Active On Social Networks

Tuesday, June 10, 2008

New York, NY and San Francisco, CA – Ipsos Interactive Services US, a leading global online research company and Peanut Labs, provider of the largest Gen-Y market research sample today announced a multi-year research alliance to further enhance market research interaction with today’s influential 13-34 year olds who are active on social networks.     


Ipsos Taps Into The Pulse Of America’s Growing Hispanic Demographic

Thursday, May 29, 2008

New York, NY – Responding to the increasing need of marketers to reach out to and understand the fast growing Hispanic population in the U.S., Ipsos is offering its Omnibus service in the Spanish language. The recently launched Ipsos Hispanic Express Omnibus becomes the only Hispanic Omnibus survey to start every week, allowing for faster data collection and more immediate results.     


New Research Tools From Ipsos ASI Offer Holistic Approach To Advertising Research

Monday, May 12, 2008

Toronto, ON – The advertising research specialists at Ipsos, a leading survey-based market research firm, have introduced two new tools to help marketers assess the potential impact of their advertising and communications campaigns. Next*360 and CampaignLab are the latest offerings from Ipsos ASI and have been specifically designed to evaluate and optimize multi-media communications prior to final execution.     


A Star Of Media And Communications Set To Shine In Advertising Research

Monday, April 21, 2008

Chicago, IL – Ipsos announces that Jill Wiltfong has joined the company’s advertising research team as Senior Vice President, Tracking Product Management. In this newly created role, Ms. Wiltfong will lead Product Management for Ipsos ASI’s tracking business globally. She will be based in the research firm’s Chicago office.     


Ipsos ASI Wins Award, Recognition for Innovation and ‘Great Minds’

Thursday, April 10, 2008

New York, NY - John Hallward from Ipsos ASI was named by the Advertising Research Foundation as a recipient of the ARF 2008 Great Mind Awards. The announcement was made at a special luncheon session during the ARF’s annual Re:think conference and exhibition, held last week in New York City.     


International Consumer Goods Expert Makes Move To Ipsos

Wednesday, April 09, 2008

New York, NY – Ipsos has made a significant addition to their global consumer goods research expertise in their Marketing specialization. Amaury de Condé has joined Ipsos Marketing as Senior Vice President and Managing Director for the division’s Global Product Center, an international position with responsibility for the worldwide Ipsos Marketing Consumer Goods business. The announcement comes from Lauren Demar, CEO for Ipsos Marketing’s Global Consumer Goods division.     


Ipsos Takes ‘Forward’ Leap In Agriculture And Animal Health Market Research

Tuesday, April 08, 2008

New York, NY – Agricultural and animal health companies will gain access to deeper market insights thanks to a recent merger in the market research industry. Combining their market research expertise and passions for agriculture and animal health, U.S.-based Forward Research is linking up with Ipsos Reid in Canada, a move that adds greater strength to the Ipsos Group’s healthy presence in these markets.     


Powerful Concept Testing Tool Sets Major Milestone

Wednesday, March 19, 2008

San Francisco, CA – A powerful and proven concept testing tool has reached an important landmark. The Ipsos Vantis Database is one of the most reliable resources available to marketers for testing new product propositions and assessing their market readiness. Just recently the Vantis Database team tested its 10,000th concept, a significant milestone for the forecasting application.     


Veteran Media Executive to Join Ipsos Media, Content & Technology

Tuesday, March 18, 2008

New York, NY – Long time Newsweek veteran Mark Kostelec has joined the Ipsos U.S. Media, Content & Technology division as SVP of Sales & Marketing.     


New Ipsos Online Canadian Agricultural Producer Panel Meets Demand For Survey-Based Research In Agribusiness Sector

Tuesday, March 11, 2008

Winnipeg, MB – Ipsos, a leading global survey-based market research firm and Canada’s most trusted research brand, announced today the launch of the Producers’ Perspectives – The Ipsos Canadian AgriForum – a new proprietary online panel currently consisting of over 1,500 Canadian farmers. This new market research tool will help organizations in both the private or public sectors gather the opinions of Canada’s agricultural producers quicker and in a more cost effective way.     


Groundbreaking Loyalty Study Examining ‘Net Promoter’ Named “Outstanding Paper”

Friday, February 15, 2008

New York, NY – A scientific paper co-authored by a team that included two loyalty experts from Ipsos has been named “Outstanding Paper” by the prestigious Managing Service Quality (MSQ) journal. “The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Customer Retention, Recommendation, and Share-of-Wallet” challenges the fundamentals of the loyalty metric Net Promoter.     


Panel Management Leader Promoted To Division President

Tuesday, February 12, 2008

New York, NY – After joining the company less than a year ago, panel management expert Jean Davis has been promoted to President of Ipsos Interactive Services in North America. Jim Smith, Chairman and CEO of Ipsos in North America, made the announcement - a move aimed at further improving the quality and efficiency of the Interactive Services division’s online research offering.     


Healthcare Research Expert Fortifies Ipsos Health

Monday, February 11, 2008

New York, NY – Ipsos Health continues to build its client service capabilities in the healthcare and pharmaceuticals arena with a key strategic appointment. Fred LaManna has joined the company as Senior Vice President in the US. The announcement was made by Elys Roberts, President and CEO of Ipsos Health in North America.     


Paper “A Longitudinal Examination Of Net Promoter And Firm Revenue Growth” Awarded The 2007 Marketing Science Institute/H. Paul Root Award

Thursday, December 20, 2007

New York, NY — Earlier in the year, Timothy Keiningham, Senior Vice President & Head of Consulting for Ipsos Loyalty (USA), Bruce Cooil of Vanderbilt Owen Graduate School of Management (USA), Tor Wallin Andreassen of the Norwegian School of Management (Norway), and Lerzan Aksoy of Koç University (Turkey), co-authored a paper that challenged the fundamentals of the loyalty metric Net Promoter. The paper – “A Longitudinal Examination of Net Promoter and Firm Revenue Growth” – appeared in the July 2007 (Vol. 71, No. 3) issue of the American Marketing Association’s Journal of Marketing.     


Ipsos Reid Donates Significant National Polling Data To Wilfrid Laurier University

Friday, December 14, 2007

Waterloo, ON – Ipsos Reid is pleased to announce that it is donating three sets of nationally significant opinion-poll data to Wilfrid Laurier University — a gift that represents a goldmine for researchers looking for insight into the views of Canadians during important periods in the country’s recent history.     


Service, Service, Service! The Overarching Message Of You Can’t Win a Fight with Your Client

Monday, December 03, 2007

New York, NY – Rule 6 says to know your client’s objectives. Rule 11 is to deliver on your promise. Which is made a lot easier when you stick to Rule 20 and communicate. Because in the end it all comes down to Rule 26: You can’t win a fight with your client!     


New Ipsos Online Veterinary Panel Meets Growing Demand For Survey-Based Research In Animal Health Sector

Thursday, November 08, 2007

Toronto, ON — Ipsos, a leading global survey-based market research firm, announced today it has developed a new proprietary online panel consisting of veterinarians in North America. The panel will help to meet the growing demand from its animal health customers for fast, cost-effective, and rigorous data with this very hard to reach audience.     


New Study Shows America’s Business Elite Are Voracious Consumers Of All Forms Of Media

Monday, October 01, 2007

New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – have a ferocious appetite for quality business information, according to the new BE:USA 2007 survey carried out by Ipsos Media.     


Ipsos Supports Creation Of Online Research Standards

Friday, August 10, 2007

New York, NY — Ipsos, a leading survey-based market research firm, has announced its support of the Advertising Research Foundation’s (The ARF) effort to establish industry standards and best practices in the burgeoning online research sector. Over the past 10 years, the use of online panels as a market research tool has grown rapidly, with Ipsos taking a leadership role in advancing and improving the use of this new technology. This growth has created a new market research services segment that is now primed for the implementation of industry standardization, as best practices and research-proven methods are established and deployed across the industry.     


The World’s Most Engaged Consumer Citizens Embrace Global Trade And Corporate Investments, But Want Their Governments To Crack Down On Companies

Thursday, July 12, 2007

Washington, D.C. — The world’s most engaged citizens say that while they personally embrace global trade and corporate investment in their homeland, they want their governments to more aggressively crack down on the activities and influence of national and multinational corporations, a new survey reports today.     


Completing i-Say Surveys Scores Car For Hockey Mom

Monday, June 11, 2007

    


Appointment Of Global CEO For Ipsos Loyalty

Thursday, May 31, 2007

Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.     


Ipsos Launches New Concept Screening System That Also Measures Market Potential

Wednesday, May 30, 2007

New York, NY— Ipsos, a leading survey-based market research firm, has introduced InnoScreen®, a global concept screening system that provides a superior estimate of in-market potential. InnoScreen tests concepts in any category in any country and provides a validated market potential estimate along with guidance on how to improve concepts.     


An Excellent First-Quarter 2007 Revenues Up 8.9% To 204.7 Million Euros Organic Growth: +10.3%

Tuesday, May 15, 2007

Paris, France — Ipsos generated revenues of 204.7 million euros in first-quarter 2007, up 8.9% compared to the same period in 2006.     


Ipsos Health Announces Senior-Level Appointments

Friday, May 04, 2007

New York, NY – Ipsos Health has announced two key appointments aimed at further strengthening the company’s client service capabilities in the healthcare and pharmaceuticals arena. Elys Roberts has joined the company as President and CEO of Ipsos Health in North America and Andrew Grenville takes on the role of Chief Research Officer.     


Ipsos Expands And Consolidates Montreal Office: All Staff In Quebec Now In One Central Location

Wednesday, April 25, 2007

Montréal, QC– Ipsos has consolidated its Quebec operations under one roof. The move will combine the company’s growing teams in a newly-renovated central office, single location in downtown Montreal, allowing for greater efficiencies, increased project and team collaboration, and overall improvements in client service.     


Ipsos Agrandit Et Consolide Le Bureau De Montréal: Tout Le Personnel Au Québec Réuni Au Même Endroit

Wednesday, April 25, 2007

Montréal, QC– Ipsos a regroupé ses opérations au Québec sous un seul et même toit. Le transfert réunira les équipes, en pleine croissance, de l’entreprise dans un bureau central, récemment restauré, situé dans le centre de Montréal, permettant ainsi une meilleure efficacité, une collaboration accrue des projets et des équipes, ainsi qu’une amélioration globale du service clientèle.     


Paper By Ipsos Researcher Cited As One Of The Most Influential Papers In Last 25 Years

Friday, April 13, 2007

New York, NY– A paper co-authored by a senior Ipsos researcher has been recognized as one of the articles that “has most affected the practice of marketing science” in the last quarter century. The INFORMS Society for Marketing Science recently named the article by Timothy L. Keiningham to its list of Top 20 marketing science papers written in the past 25 years.     


Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail … And Why Great Brands Succeed

Tuesday, February 27, 2007

New York/Toronto/London – In a new book, Gimme! The Human Nature of Successful Marketing, business and advertising research veteran John Hallward explores our evolutionary traits to help marketers, brand managers, public relations professionals, advertising executives, and even politicians better tap into primary human motivations for greater success.     


Sam McGuire Crosses Atlantic To Join Ipsos Public Affairs Division In New York

Thursday, February 22, 2007

New York, NY - Ipsos has announced that Sam McGuire has joined the Ipsos North American Public Affairs management team as a Senior Vice President, based in New York City.     


Ipsos In 2006: Growth Surpasses Market

Thursday, February 15, 2007

Paris, France - Ipsos generated consolidated revenues of 857.1 million euros ($1.1 billion USD) in full-year 2006, up 19.4% compared to 2005. This is the strongest annual growth rate since 2001.     


Ipsos Researchers Win Awards For Articles

Tuesday, February 06, 2007

New York, NYManaging Service Quality (MSQ) journal has just announced that two of its biggest awards, Outstanding Paper and Highly Commended Paper, have been awarded to articles co-authored by Ipsos researchers. The articles were deemed to have made significant contributions to theory and best practices in the services industry.     


Ribeiro To Make Ipsos the World's Leading Panel Brand

Friday, February 02, 2007

Paris, France - Ipsos co-Chairmen Didier Truchot and Jean-Marc Lech today announced the appointment of Efrain Ribeiro as COO of Ipsos Interactive Services, the group’s dedicated operation for the development of online and offline access panels.     


Ipsos Announces Executive Hires And Promotions

Wednesday, January 31, 2007

New York, NY — Ipsos, America’s fastest growing marketing research company, today announced a number of executive level appointments. The announcements include:     


Adding Emotion To The Loyalty Mix

Monday, January 29, 2007

Paris/New York - In the latest issue of its global magazine Ipsos Ideas, Ipsos customer and employee loyalty experts discuss how brand-centric and customer-centric marketers are combining their strengths to drive sales.     


Strong Business Level In The First Nine Months of 2006: Total Growth Over Nine Months: +24.9%; Organic Growth In The First Nine Months: +8.0%

Wednesday, November 15, 2006

Paris, France – Ipsos' revenues for the first nine months of 2006 came to 613.2 million euros, a 24.9% increase on the same period a year later.     


Ipsos Seattle Office Keeps Growing

Monday, November 13, 2006

Seattle, WA – Ipsos recently celebrated its first anniversary in the Seattle area with three senior appointments and new business from some of the country’s and region’s biggest companies in the retail, media, high-tech and real estate sectors. Ipsos today employs more than 20 research staff in the area, who serve such diverse clients as Microsoft, Eddie Bauer, Expedia, GE Healthcare, Bartell Drugs, Tillamook Cheese, Getty Images, Newland Communities and Medtronic.     


Ipsos Appoints Three Senior Researchers To Growing Seattle Office

Monday, November 06, 2006

New York, NY – Ipsos today announced the appointment of three senior researchers to the company’s growing Seattle office, which has doubled in size in the last year. The company now employs more than 20 research staff in the Seattle area who serve some of the country’s and region’s biggest companies in the retail, media, high-tech and real estate sectors.     


Research On Research: Rigorous Panel Management Controls Heavy Responder Bias

Monday, October 23, 2006

New York, NY – A new study from three leading market research companies, TNS, Ipsos and The NPD Group, indicates that carefully managed access panels are the key to mitigating the impact of “heavy responders” on consumer studies conducted via online methodologies.     


Ipsos Insight Releases Proprietary Tool That Raises The Bar For Line Optimization: Line Evolution™ Tackles Complexities Of Today’s Consumers And Retailers

Wednesday, October 11, 2006

New York, NY – To help consumer products manufacturers make better decisions about which products to include in their product lineups, Ipsos Insight has introduced Line Evolution™, a proprietary line optimization solution that takes into account consumer need states, retail space limitations, and the reality of stock outages.     


Strong Growth In H1 2006: Revenues Rise 26.7% to 407.7 Million Euros; Organic Growth: 8.6%

Wednesday, August 16, 2006

Paris, France - In the first half of 2006, Ipsos generated revenues of 407.7 million euros, an increase of 26.7%. This strong growth can be attributed to three positive factors:     


Getting The Inside Track On Recent Product Introductions With InnoTrack™

Friday, July 21, 2006

New York, NY— Leading survey-based market research firm Ipsos Insight today unveiled its new InnoTrack tool, which measures how well a new product has performed in the market—domestic or global—versus expectations. Unlike syndicated services, InnoTrack sheds light on why products perform the way they do by identifying consumer motivations and deterrents to trial and repeat.     


Ipsos Book That Debunks Myths About Customer Loyalty Selected Among Top Business Books Of The Year

Tuesday, July 18, 2006

New York, NYLoyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work by Ipsos researchers has been chosen as one of the best business books of the year by Soundview Executive Book Summaries. The company, which publishes book reviews to a subscriber list of about 50,000, selects only 30 business books from about 1,500 its editors receive each year.     


Leader in Customer Satisfaction and Loyalty Research Joins Ipsos

Monday, June 12, 2006

Parsippany, NJ — Ipsos Loyalty, a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management and a member of the Ipsos Group, welcomes Curt Carlson as Senior Vice President of Ipsos Loyalty in the U.S.     


Testing—and Reaching—Your Product’s Performance Potential

Monday, May 15, 2006

New York, NY — Leading survey-based market research firm Ipsos today unveiled its new Product Precision™ product testing system, which features data-driven direction and consulting for developing successful new products, enhancing existing products, and making smart decisions about cost reductions. Product Precision addresses business issues that arise throughout the product lifecycle, using test designs tailored to the client’s specific business objectives, whether measuring the success of a new product, improving product performance, assessing reformulation risk, or reducing costs.     


Cross-Industry Evaluation Team Will Move Forward with Three Contenders for Radio’s Next-Generation, Electronic Ratings System

Thursday, March 09, 2006

New York, NY– The cross-industry, multi-discipline evaluation team reviewing proposals for a next-generation electronic ratings system for the radio industry today announced that three of those finalists – MediaAudit/Ipsos, Arbitron, and MediaMark Research – are moving forward to the next level of examination.     


“The Brand-Customer Connection” Selected Among Top 50 Management Articles In 2005

Thursday, March 09, 2006

New York, NY – A paper co-authored last year by two Ipsos researchers examining the benefits of uniting brand and customer relationship management was cited as one of the Top 50 articles by Emerald Management Reviews of Emerald Group Publishing, Ltd., the leading international publisher of academic and professional literature in the fields of management and library and information services.     


Cable and Telecom Association Showcases Innovative Ipsos Research Tool

Wednesday, February 15, 2006

New York, NY – Cable and telecommunications industry professionals who gathered at a major trade conference witnessed first hand the power and usefulness of a proprietary on-line concept-building tool from Ipsos, the global survey-based marketing research firm.     


Senior Brand Research And Planning Executive Joins Ipsos’ Global Team

Thursday, October 06, 2005

New York, NY — Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., announced that David Nemiah has joined the company’s consumer products research division as Vice President, Global Equity & Branding.     


New Book By Ipsos Business Strategists Debunks Myths That Compromise Customer Loyalty And Cost Companies Billions

Friday, September 16, 2005

New York, NY – In the just released book, Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, some of Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The Ipsos authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability.     


Loyalty: Myths And Realities About Desire

Wednesday, July 27, 2005

Paris, France — Ipsos explores the evolution of customer satisfaction and retention models, and the misperceptions that have accumulated along the way, in the latest issue of Ipsos Ideas, entitled “Loyalty: Myths and Realities about Desire.”     


Senior Executive Joins Growing Consumer Products Division At Leading Market Research Firm

Friday, June 17, 2005

New York, NY — Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., announced that Becki Meyer has joined the company’s Consumer Products Division as Vice President in its Cincinnati office. Meyer will lead the Ipsos-Insight teams providing strategic marketing research support and consulting to leading packaged goods clients.     

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