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Ipsos Corporate News

Ipsos Healthcare Launches Syndicated Lab Mapping Study

Wednesday, November 26, 2014

New York, NY – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of its syndicated Lab Mapping Study in the field of Oncology Molecular Diagnostics (MDx).     


Ipsos Adds Depth to Qualitative Specialty with New Talent

Tuesday, November 18, 2014

Toronto, ON – As part of a continued effort to expand its qualitative research capabilities within the Canadian market, Ipsos has added two new executives to its team. Gayle Lunn joins as a Vice President with Ipsos UU and Christian Arambulo joins as a Director with Ipsos UU. The announcement was made by Gary Bennewies, CEO and President of Ipsos in Canada.     


Leader of Ipsos in North America Appointed to CASRO Board of Directors

Tuesday, November 11, 2014

New York, NY – Pierre Le Manh, CEO North America of Ipsos, has been invited by the Council of American Survey Research Organizations (CASRO) to join its 2015 Board of Directors. He will fill the Class 2, larger-sized businesses position for a three-year term, with responsibilities starting on January 1, 2015. The announcement was made at CASRO’s 39th Annual Conference held in Denver from September 29 to October 2.     


Ipsos Healthcare Launches Biosimilar Impact Study

Monday, November 10, 2014

London, UK – Ipsos Healthcare – the global healthcare division of Ipsos – has announced the launch of its syndicated Biosimilar Impact Study. The new study comes in response to pharma and biotech companies’ growing need to better understand the potential impact of ‘biosimilars’ (subsequent versions of innovator biopharmaceuticals created by a different manufacturer following patent expiry).     


CPG Expert Delivers ‘Out of the Box’ Insights to Clients

Thursday, November 06, 2014

New York, NY – Marketers in the consumer goods space now have added brainpower on their side to help them get into the minds of shoppers. Karen Lustig, an accomplished marketing and consumer research professional with over 20 years of experience, has joined Ipsos MarketQuest in the U.S. as a Senior Vice President. In this role, she will focus on helping clients understand the potential of their brands and marketplace dynamics.     


Momentum Continues to Build for TouchPoints as PHD and Havas Media Sign On

Tuesday, October 28, 2014

Toronto, ON – A duo of partnerships have been made in Ipsos Reid MediaCT’s drive to launch TouchPoints in Canada. PHD and Havas Media are the latest agencies to support the launch of the research solution that captures how Canadians consume all media throughout their day and week.     


IPG Continues the Charge to Make TouchPoints a Reality in Canada

Monday, October 27, 2014

Toronto, ON – Ipsos Reid MediaCT is edging closer in its quest to launch TouchPoints in Canada. The company is pleased to announce that IPG has signed on to support the tool that provides rich insights into how people consume all media.     


GroupM Steps Forward to Support Multimedia Survey Initiative

Wednesday, October 22, 2014

Toronto, ON – Whether television, radio, out-of-home, social media, web or print, consumers have more media options than ever before. And as the world of media continues to evolve with technology, so too do the methods we use to measure consumption. To that end, Ipsos Reid MediaCT is working with agencies and media companies to push forward a research solution that will reflect how Canadians consume all media throughout their day.     


Two Senior Level Appointments to Fortify Ipsos Marketing Practice

Monday, October 13, 2014

New York, NY – Ipsos Marketing has boosted its leadership roster in the U.S. and made two key appointments. In a continued effort to expand its client service capabilities, Elys Roberts has been promoted to President of Ipsos Marketing in the U.S., while Steve Girling succeeds him as President of Ipsos Healthcare in the region. Pierre Le Manh, CEO of Ipsos in North America and Global CEO of Ipsos Marketing, made the announcement.     


New Director to Guide Client Offering in the Pacific Northwest

Thursday, October 09, 2014

Seattle, WA – In the home of some of the most truly innovative brands, marketers need savvy partners who can connect them to winning research insights. That is the motive behind Ipsos’ most recent appointment, that of Nika Kabiri to Managing Director of Ipsos MarketQuest in Seattle. She will report to Michael Rodenburgh, Executive Vice President of Ipsos in Western Canada and the Pacific Northwest.     


Ipsos Delves Deeper into Digital with New Senior Vice President

Monday, September 29, 2014

Seattle, WA – Ipsos is kicking its digital offering up a notch with the addition of Jake Dorn as Senior Vice President-Chief Client Director for Microsoft. His role will be to lead the organization, strategy and vision for Ipsos’ global initiatives with Microsoft. Marie-Christine Bardon, Managing Director of the Ipsos Global PartneRing program, made the announcement.     


The Ipsos Girls’ Lounge Brings ‘Confidence Is Beautiful’ Bus to Oprah’s ‘The Life You Want Weekend’

Thursday, September 25, 2014

New York, NY – The Ipsos Girls’ Lounge is taking their show on the road for a series of engaging activations across the East Coast. The Lounge, a popular destination for women to connect and collaborate during high profile industry events, will be hosting a variety of activities at the marketing and advertising community’s biggest gatherings. Embarking on a national tour with the ‘Confidence is Beautiful’ bus, it will be headed first to Newark, NJ for Oprah’s ‘The Life You Want Weekend’, followed by Advertising Week in New York City.     


Traditional Marketing Still Makes Cents: See Where B.C. Marketers Put Their Ad Dollars

Wednesday, September 10, 2014

Vancouver, BC – Where are marketers in B.C. putting their ad dollars this year? What new and innovative tactics are they keen to explore? Ipsos Reid wanted to know, so in conjunction with the British Columbia Association of Integrated Marketers, we turned to marketing, communications and advertising professionals across the province to get a clearer picture.     


A New President for Ipsos Loyalty in the U.S.

Tuesday, September 02, 2014

New York, NY – Ipsos is furthering its commitment to providing deeper digital expertise with a new addition to its management team. Alexandre Guerin has been elevated to the role of President of Ipsos Loyalty in the U.S. In this post, Alexandre is charged with overseeing the strategic direction and growth for the company’s loyalty business across the country. He replaces Matt McNerney who became President of Ipsos MarketQuest in the U.S in January 2014.     


Ipsos Honours Top Customer Service Performers Among Canadian Financial Institutions

Thursday, August 28, 2014

Toronto, ON – Customer service is important in any industry, but especially so in the financial services sector where Canadians have a wealth of choices when it comes to a provider. So how do Canadians feel about the levels of service offered by their financial institutions? Ipsos Reid asked, and is pleased to unveil the winners of its 2014 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Ipsos Offers Perspectives on Agency and Client Challenges at Upcoming 2014 ESOMAR Congress

Monday, August 25, 2014

New York, NY – Ipsos will proudly participate in the upcoming ESOMAR Congress (7 – 10 September), offering its perspectives on the state of the research industry – including both agency-side and client-side challenges.     


Global News and Ipsos Reid Announce Polling Partnership

Friday, August 22, 2014

Toronto, ON – Global News and Ipsos Reid have once again joined forces to provide Canadians with on-going, industry-leading coverage on the state of public opinion in Canada. Topics to be explored under this renewed relationship will include politics, key public policy, and consumer issues, as well as public reaction to the latest developments in the news. Polls released under this relationship will be branded the Global News/Ipsos Reid Poll.     


Ipsos Loyalty Provides New Performance Benchmarks

Tuesday, July 29, 2014

New York, NY – In today’s hyper-dynamic competitive environment, leaders hunger for clear indications of how they are performing in terms of customer experience, satisfaction and loyalty. So to keep executives in tune with consumer perceptions, Ipsos Loyalty, the global leader in customer experience, satisfaction and loyalty research, has launched a new syndicated solution that provides access to benchmark data across industry sectors and countries. Ipsos Loyalty Global Benchmarks is a quantitative solution that evaluates the comparative performance on key customer experience, satisfaction and loyalty metrics.     


CSGA Collaborates with Ipsos Reid for Sporting Goods Insights

Monday, July 28, 2014

Toronto, ON – Staying ahead of the game in the sporting goods industry just got a bit easier, thanks to a strategic partnership between Ipsos Reid, Canada’s largest survey-based market research firm, and the Canadian Sporting Goods Association (CSGA). The new partnership will provide CSGA members with access to an extensive range of insights on the sporting goods industry, including equipment, clothing, footwear, and fitness participation.     


Ipsos Adds to Its Agency and Brand Research Expertise with New Hire

Tuesday, July 15, 2014

New York, NY – As the media landscape continues to change at a remarkable pace, brands and media agencies need trusted partners who understand their business and provide solutions that drive their objectives. Ashley Hoskinson has joined Ipsos MediaCT’s Audience Measurement Group as Vice President of Business Development to do precisely that. The announcement was made by Evan Borak, Senior Vice President with Ipsos MediaCT in the U.S. and Head of the Audience Measurement Group.     


Ipsos Wins Big at 2014 MRIA Research Awards Gala

Friday, June 27, 2014

Toronto, ON – When great collaboration is coupled with powerful research, incredible things can happen. Like all great partnerships, the two work to make each other better, yielding insightful, integrated programs that make a difference. Ipsos has always been proud to work with exceptional clients, and a number of these partnerships, as well as the work they produced, have recently been recognized with Excellence in Research Awards from the Marketing Research and Intelligence Association (MRIA).     


Ipsos’ Client Zillow Takes Home Prestigious Effie Award

Monday, June 16, 2014

New York, NY – A deep understanding of an audience can help inspire advertising campaigns that work. Ipsos is honored to have contributed to a campaign that Zillow received bronze for at the 2014 Effie Awards, an event that honors the most effective marketing and communication cases in North America. The win came in the Real Estate category for their “Find Your Way Home” campaign. The awards were presented at a gala on June 5 in New York City.     


Ipsos Roars at the Cannes Lions

Friday, June 13, 2014

New York, NY – With less than a week to go, the creative community is counting down the days until the widely anticipated 61st Cannes Lions International Festival of Creativity.     


Ipsos Leaps Ahead With Advanced Implicit Reaction Time (IRT™) Method for Measuring Unconscious Brand Content and Ad Perceptions in Collaboration with NEUROHM

Wednesday, June 11, 2014

Ipsos is pleased to announce a global agreement with NEUROHM, an international leader in consumer neuroscience headquartered in Warsaw, as their primary partner for Implicit Reaction Time (IRT™) for understanding unconscious consumer associations, perceptions and impact.     


Alberta’s Ten Most Loved Brands Revealed by Ipsos

Friday, May 16, 2014

Calgary, AB – There are some brands that devote significant time and energy to build strong emotional connections with consumers. And in return, consumers love them above others. Ipsos and Alberta Venture wanted to know what these brands were. After asking over 1000 consumers in the province to rate a variety of companies they have strong ties with, Ipsos unveiled the list of Alberta’s Top 10 Most Loved Brands. The results were presented during a reception event on Thursday, May 15 at the Calgary Marriott Downtown Hotel.     


New Leadership Appointments with Ipsos Public Affairs

Monday, May 12, 2014

New York, NY – Ipsos Public Affairs is continuing to bolster its team in the United States with several changes in senior management. Clifford Young has been promoted to President of Ipsos Public Affairs in the U.S. and John Vidmar has been elevated to the position of Chairman of Ipsos Public Affairs in the U.S. Julia Clark will take on additional responsibilities by leading the team in Chicago as Vice President.     


Ipsos Wins Bronze at Edison Awards for Innovation Archetypes

Thursday, May 01, 2014

San Francisco, CA – There are a dozen reasons why Ipsos InnoQuest was named a winner at the prestigious Edison Awards. The company was recognized for its Archetype IQ System, a solution that helps marketers gauge the potential of new products by identifying 12 distinct segments into which all consumer packaged goods innovations can be classified. Winners were announced at the annual Edison Awards Gala, an event that honors creativity and excellence in the development and launch of new products or services.     


Ipsos Boosts Presence in Western Canada with Senior Hire

Thursday, May 01, 2014

Calgary, AB – Ipsos is strengthening its team in Western Canada with the addition of Nicole Smith as Vice President. Based in the company’s Calgary office, she will report to Michael Rodenburgh, Executive Vice President, Western Canada and the Pacific Northwest.     


Ipsos Pays it Forward to Local Charities

Monday, April 28, 2014

Vancouver, BC – Making a difference close to home has always been a key commitment at Ipsos. After a year of fundraising activities—which raised a total of $14,000—Ipsos is proud to be able to give back to the community by donating the funds to four locally-minded charities.     


New Tool from Ipsos SMX Increases Mobile Engagement

Tuesday, April 22, 2014

Los Angeles, CA – We live in an increasingly mobile world with consumers most accessible while they are on the go. And with new tablets and phones entering the marketplace, companies need to be equipped with the right tools to reach their audience. Ipsos SMX, the company’s Social Media Exchange, has announced the release of Socialized Research Platform (SRP) Mobile, a web app that provides members with a more optimized way to view content, providing access to insights anywhere, anytime and on any device.     


Ipsos Selects Realeyes to Provide Facial Coding Emotional Response Metrics for Deeper Insights into Consumer Emotions

Wednesday, April 09, 2014

New York, NY – Ipsos is pleased to announce a global agreement with London headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics. Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.     


Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction

Thursday, April 03, 2014

New York, NY – Customer satisfaction is often touted as the most important issue among business leaders. If you want to win your customer’s business, it goes without saying that they have to be highly satisfied. But in an article recently published in MIT Sloan Management Review, a duo of thought leaders from Ipsos Loyalty argue that the reality is far more complex.     


Ipsos Launches Insight Accelerator to Expedite Innovation Process

Wednesday, April 02, 2014

New York, NY – Uncovering consumer insights and rapidly transforming them into winning ideas are the keys to success in today’s fast-paced market – and Ipsos InnoQuest is responding to this need with its newly launched Insight Accelerator. With Insight Accelerator, marketers are empowered to create and test winning insights and ideas through a high-speed, iterative process that takes just two days.     


Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards

Monday, March 31, 2014

New York, NY – Ipsos is delighted to congratulate a quartet of clients on their wins at the 2014 ARF David Ogilvy Awards. ConAgra Foods, Revlon, Walgreens and Groupe Média TFO were all honored for their exceptional use of research in advertising at the March 25 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2014 Re:think Conference.     


Ipsos Healthcare Extends Molecular Diagnostics Portfolio into Japan & Australia

Tuesday, March 11, 2014

New York, NY – Ipsos Healthcare’s Molecular Diagnostics (MDx) Portfolio has arrived in Japan and Australia. The MDx Monitors – already running in the USA and 5EU – reveal the drivers and barriers within the MDx landscape, as well as their impact on diagnosis, management and treatment. Currently, the monitors focus on oncology, with other therapy areas to be rolled out in the upcoming months.     


Ipsos Offers Overnight Delivery on Idea Potential

Tuesday, March 04, 2014

New York, NY – Great ideas don’t come to market overnight, but now they can be tested in that timeframe. Recognizing the need to deliver innovation at an increasing speed, Ipsos InnoQuest has created a new research solution to test ideas and deliver quantitative feedback from a representative sample of consumers in just 18 hours. As a breakthrough solution, InnoQuest*Ideas Overnight is the first and only overnight idea screening offer in the industry.     


Ipsos and comScore Introduce Cross-Platform Media Planning Tool for Reaching Affluents

Wednesday, February 26, 2014

New York, NY – America’s Affluents are sophisticated consumers who are interacting with media across both the traditional and digital worlds more than ever before. To help marketers understand the online behavior of Affluents, Ipsos MediaCT and comScore have introduced an offering that fuses the Ipsos Affluent Survey with comScore Media Metrix data. By combining these industry-leading databases, marketers can become smarter about how Affluent audiences access media across channels and develop more sophisticated and targeted media plans.     


Ipsos Names the Top 10 Most Loved Brands in British Columbia

Friday, February 14, 2014

Vancouver, BC – People interact with brands every day, and in British Columbia, some brands are so close to our hearts that we actually love them. Ipsos and BCBusiness wanted to know what those brands were and unveiled their list of BC’s Top 10 Most Loved Brands at a reception event on the evening of Wednesday, February 12. Results were based on an Ipsos study that asked respondents to rate a variety of brands that have strong ties within the province along various dimensions of brand love.     


Ipsos MarketQuest appoints Jerry Forristal as new Global Head of the Censydiam Institute

Wednesday, February 05, 2014

New York, NYJerry Forristal has been appointed President of the Censydiam Institute, the global center of excellence for Censydiam solutions, regrouping Ipsos MarketQuest brand growth experts around the world.     


Ipsos UU appoints Sue Phillips as new Global Head of Insight

Wednesday, February 05, 2014

London, UKSue Phillips is appointed Global Head of Insight at Ipsos UU, the qualitative arm of Ipsos.     


New Research Collaboration Helps Marketers to Better Understand, Target and Reach America’s Affluent

Wednesday, January 29, 2014

New York, NY – The Affluent in America are among the most coveted yet most elusive audiences for marketers across many sectors of the American economy. Thanks to a new relationship between Ipsos and mTAB, understanding and reporting on their media habits and behaviors is becoming more accessible to brands. Ipsos and mTAB are pleased to announce an exciting collaboration for making the Ipsos Affluent Survey USA available to brand marketers on mTAB’s platform.     


Ipsos Digs in for Deeper Understanding of Media Consumption in Canada

Monday, January 27, 2014

Toronto, ON – Reports of print media’s death are greatly exaggerated. It hasn’t died, it has just evolved. That is the central premise behind Ipsos Canada’s latest move to help media companies measure their success, performance and audience engagement. Leading media research expert Joanne Van der Burgt has joined Ipsos’ burgeoning media research practice in Canada. Her role will be to introduce Ipsos’ extensive global media measurement capabilities to Canadian media clients as well as growing Ipsos’ media practice across the country. In a world of changing media consumption, Ipsos’ constantly evolving media measurement techniques provide clients the ability to connect to better insights on their total audience thereby addressing their business needs.     


Ipsos Marketing appoints Chris Sinclair as new Regional Head in Europe & Africa

Thursday, January 16, 2014

London, UK – Chris Sinclair has been appointed Regional Director for Ipsos Marketing in Europe and Africa. Based in the UK, Chris Sinclair reports to Lauren Demar, Global Deputy CEO of Ipsos Marketing and to Shane Farrell, Chairman & CEO of the EMEA region.     


Ipsos Rounds Up in the West to Focus on Regional Client Needs

Thursday, January 09, 2014

Vancouver, BC – You could call it the story of how the West was ‘one’. Canada’s number one market research firm and a global leader in over 80 countries is changing its approach to market research in Western Canada and the Pacific Northwest, making regional client needs their number one priority. Today, Ipsos announced a strategic realignment of its local practices serving clients in British Columbia, Alberta, Saskatchewan and Manitoba. The change also impacts Ipsos’ practice in the U.S. Pacific Northwest.     


Judith Passingham Appointed Global CEO of Ipsos Interactive Services

Monday, December 16, 2013

Paris, France – Ipsos is pleased to announce the appointment of Judith Passingham as Global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She will join the company on 2nd January 2014.     


Ipsos and I-Behavior Team Up to Help Marketers Reach America’s Affluent

Monday, December 09, 2013

New York, NY and Denver, CO – Reaching America’s affluent can be a challenge. However, thanks to a new arrangement between Ipsos and I-Behavior, Inc., marketers now have a richer and more robust way to access and assess their campaign capabilities when targeting this desirable segment. I-Behavior, the premier provider of behavioral targeting services, across virtually any channel, will now be able to on-board and distribute digital audience segments based on the Ipsos Affluent Survey USA. This will allow greater targeting for marketers trying to reach and connect their products, services and brands with America’s affluent population.     


Ipsos Healthcare Implements a Significant Expansion Plan Across its North America Business

Monday, December 09, 2013

New York, NY – Ipsos Healthcare is strengthening its position with a growing roster of industry executives to help meet the demands of today’s health market. Elys Roberts, President of Ipsos Healthcare in North America, announced the recent hiring of Eric Blouin, Tom Nolte, Kris Klein, and Sue Wild.     


Ipsos Healthcare Appoints Global Head of Innovation

Tuesday, December 03, 2013

Princeton, NJ – Ipsos Healthcare has announced the appointment of Tom Nolte as Global Head of Innovation for Ipsos Healthcare.     


Ipsos Healthcare Focused on Innovation and Strength of West Coast Health Companies

Monday, November 25, 2013

Seattle, WA – From San Diego to Seattle, Ipsos Healthcare is focusing the lens in on healthcare consulting along the West Coast of the United States. Mary Tou has joined the team as Senior Vice President of Ipsos Healthcare on the West Coast. Based in Seattle, she will help clients in the region’s bio-pharmaceutical sector integrate insights across the multiple stakeholders that increasingly impact biopharmaceutical brand success. Fred LaManna, Senior Vice President with Ipsos Healthcare, made the announcement.     


Ipsos Aims to Redefine and Mobilize Qualitative Research across Canada

Monday, October 21, 2013

Toronto, ON – Ipsos is taking qualitative research in Canada to the next level. From focus groups to mobile technology, today’s qualitative researcher is connected to consumers and always looking to dig for deeper insights. Three of the industry’s brightest stars have just joined Ipsos as part of a continued effort to uncover fresh perspective through new and innovative methods: Leeanne Smart and Serra Shular in Toronto and Aisling Murphy in Vancouver. Gary Bennewies, CEO and President of Ipsos in Canada, made the announcement.     


Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader

Tuesday, October 15, 2013

New York, NY – Ipsos Loyalty is strengthening its position in the technology sector with the addition of Trish Dorsey as Senior Vice President and leader for Technology and Telecommunications within the company’s United States business. The announcement was made by Matt McNerney, President of Ipsos Loyalty in the U.S.     


Ipsos Healthcare Launches Syndicated Patient Journey Studies

Friday, September 20, 2013

London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of its syndicated patient journey studies.     


Affluent Population Grows Larger, Wealthier, and More Engaged with Media

Thursday, September 19, 2013

New York, NY — The 2013 Ipsos Affluent Survey USA, released today, reports that the Affluent population in the United States has increased in size and financial resources; moreover, Affluents continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to grow sharply. The study projects that there are now 62.5 million U.S. Affluents, up more than 6% over the past two years (Affluents are defined as adults aged 18+ living in households with at least $100,000 in annual household income). Compared to 2012, Affluents’ average income rose 4.6% to $200,200, and their net worth rose 2.0% to $1.01 million.     


New Leader Helps Ipsos MediaCT to Size Up Audience Measurement

Monday, September 16, 2013

New York, NY – Media is nothing without an audience. And Ipsos MediaCT continues to delve into the world of media, content, and technology for deeper audience insights. Evan Borak has been named Senior Vice President with Ipsos MediaCT in the U.S and Head of the Audience Measurement Group (AMG). The announcement was made by Jon Greenwood, President of Ipsos MediaCT in the U.S.     


Canadians and Ipsos Reward Customer Service Excellence within the Nation’s Financial Services Sector

Thursday, August 29, 2013

Toronto, ON – Banking and investing are at the core of Canada’s economy, so measuring customer service excellence is a critical score for assessing the success of the financial sector’s performance. That’s why Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, is pleased to announce the winners of its 2013 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Ipsos Focuses the Lens on Custom Panel Research

Monday, August 19, 2013

Vancouver, BC – While much of the buzz in the research world is about listening to web chatter, marketers continue to derive value from the insights and feedback of their most engaged and involved brand followers. Recognizing that, Ipsos has reconfigured its custom panel team to stand out on its own as Ipsos Connect Panels.     


Ipsos Healthcare Forecasts Stronger Insights for Pharma Companies

Thursday, August 15, 2013

New York, NY – Senior research expert Chris Schneider has joined Ipsos Healthcare as Senior Vice President, Commercial Strategy and Forecasting.     


Ipsos ASI Gets a Leadership Boost in Canada

Tuesday, July 23, 2013

Toronto, ON – Advertising in Canada is a bit different. Especially in 2013. To help Ipsos’ advertising and brand management clients reach their goals and better understand their audiences across Canada, Ipsos has promoted experienced advertising researcher Gordon Bingham to the role of President with Ipsos ASI in Canada. The announcement comes from both Gary Bennewies, President & CEO with Ipsos Canada, and Jim Meyer, CEO for Ipsos ASI in North America.     


Thomson Reuters Signs Exclusive Agreement to Distribute Ipsos Global Primary Consumer Sentiment Index

Thursday, July 18, 2013

Toronto, ON – Ipsos is pleased to announce that Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, will now be the exclusive, sole distributor of the Ipsos Monthly Global Primary Consumer Sentiment Index (PCSI). The new Thomson Reuters Ipsos PCSI will help financial institutions, private business, and government bodies measure eleven key conditions as perceived by primary consumers in 24 countries in order to deliver the most comprehensive data set available on current and future country and personal economic conditions, intentions and expectations.     


Independent Research Firm Cites Ipsos MMA as a Leader in Marketing Mix Modeling

Tuesday, July 16, 2013

New York, NY – Marketing Management Analytics (Ipsos MMA), Ipsos’ highly specialized team of predictive analytics experts, remains a leader of the marketing mix modeling field. For the second time, Forrester Research Inc. has named Ipsos MMA as a leader in the marketing mix modeling category in their review of the nine key firms in the sector. In their May 2013 report, “The Forrester Wave™: Marketing Mix Modeling, Q2 2013,” Forrester cited Ipsos MMA as a leader after evaluating nine vendors across 63 evaluation points, spanning data cleansing and management, predictive modeling, technology/software and services.     


Ipsos Healthcare Expands Cardiovascular Therapy Monitor Portfolio

Tuesday, July 16, 2013

London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has added the Stroke Prevention in Atrial Fibrillation (SPAF) Monitor to its syndicated Cardiovascular Therapy Monitor Portfolio.     


Ipsos Loyalty Experts Win Global Award for Customer Experience, Satisfaction, and Loyalty Thought Leadership

Monday, July 15, 2013

New York, NY – Ipsos Loyalty researchers are once again members of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation, “Perceptions Are Relative: An Examination of the Relationship Between Relative Satisfaction Metrics and Share of Wallet” was presented with the Best Practitioner Presentation Award at the 22nd Annual Conference held July 4-7 in Taipei, Taiwan.     


Ipsos MediaCT Adds Deeper Television Expertise with New Addition to Leadership Team

Wednesday, July 10, 2013

New York, NY – Ipsos MediaCT is focused on building the strongest team in the media research marketplace, and that continues with their latest strategic hire. Scott Grunther, a highly accomplished media research executive, has joined the Ipsos MediaCT team in the U.S. as Senior Vice President, Media. Jon Greenwood, President of Ipsos MediaCT in the U.S., made the announcement.     


O’Meara Returns to Ipsos Healthcare

Wednesday, July 03, 2013

New York, NY – Ipsos Healthcare has announced the return of Paul O’Meara to its Global Therapy Monitors team. O’Meara becomes Head of Autoimmune Therapy Monitors, a key portfolio within the company’s syndicated services offering. He will deliver this global remit from Ipsos’ New York City Office.     


Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time

Wednesday, July 03, 2013

London, UK – Ipsos ASI is putting brand research right into the hands of consumers. The company’s team of advertising research specialists has launched Brand Shout, a new smartphone app that allows brands to better understand real-time reactions to their advertising and brand experiences.     


Ipsos UU Boosts its Depth, Commitment to Clients through Two Strategic Hires

Monday, July 01, 2013

New York, NY – Ipsos UU, the qualitative research arm of Ipsos Marketing, is continuing its drive to build the world’s foremost team of qualitative researchers by hiring two senior level marketing experts. Jeff Borcherding joins as Head of Ipsos UU’s business with P&G in the United States and Melanie Dowe joins as Sector Lead for clients in financial services and information technology. Both hold the title of Senior Vice President.     


Ipsos and Kraft Enhance, Integrate and Excel at 2013 MRIA Research Awards Gala

Monday, June 24, 2013

Toronto, ON – From idea to execution, great advertising and great research go hand in hand. Kraft and Ipsos ASI know that very well, as a collaborative team of marketers and researchers were recognized for their work with an Excellence in Research Award from the Marketing Research and Intelligence Association (MRIA). The win came in the Best Integration category for advertising, research and brand performance work for Kraft’s MiO Liquid Enhancer. The award was presented in Niagara Falls on June 4 at a gala event held as part of the MRIA’s 2013 Annual Conference.     


Ipsos Continues Focus on Greater Client Service through Strategic Partnerships

Friday, June 21, 2013

New York, NY – Every day, Ipsos measures the potential and performance of ideas and brands all across the globe. And that begins with a strategic partnership forged with many of the world’s most prolific and successful marketers. Furthering its commitment to strategic partnerships with such clients, Ipsos has recently added two key players to their Strategy Partner Group: Stephane Goldsand and Jasper Snyder both hold the post of Vice President, Global Strategy Partner with Ipsos.     


Newly Launched Ipsos SMX Leverages Social Media Engagement for More Insightful Research Results

Wednesday, June 19, 2013

Social media has changed the way people communicate and interact with each other and with brands. Ipsos is leveraging that change to enhance the way research and market understanding is conducted with the newly launched Ipsos SMX, the company’s Social Media Exchange. Ipsos SMX will lead online research innovation to provide clients with a deeper understanding of their consumers through engagement based social media research.     


Ipsos Unveils its New Censydiam Suite of Brand Growth Solutions

Tuesday, May 28, 2013

New York, NY – Ipsos MarketQuest has revisited its brand growth offer and developed a new Censydiam suite of business solutions.     


Quality and Leadership Hallmarks of Ipsos’ U.S. Qualitative Research Practice at All Levels

Wednesday, May 22, 2013

New York, NY – Ipsos UU, the qualitative research arm of Ipsos Marketing, has a new leader in the United States. Pierre Le Manh, Ipsos Deputy CEO and CEO North America, has announced that April Jeffries is stepping into the role of President of Ipsos UU in the United States.     


Ipsos Shuffles the Leadership Deck in Move to Build Business in North America

Wednesday, May 15, 2013

New York, NY - Pierre Le Manh, Ipsos Deputy CEO and CEO North America, has announced several key appointments at the uppermost levels of leadership for Ipsos in the region.     


Ipsos Healthcare Launches Syndicated Ethnographic Studies

Monday, April 29, 2013

London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of Ipsos Healthcare SEES (Syndicated Expert Ethnographic Studies). The disease-specific studies will bring to life the day-to-day challenges of living with a chronic disease.     


Ipsos MarketQuest Delivers a Richer Understanding of What Motivates People to Choose a Brand

Monday, April 22, 2013

New York, NY - Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase. They need guidance, based on relevant and reliable metrics, to make their brands more meaningful to people and ultimately to grow their business.     


Ipsos Healthcare Appoints Jackie Ilacqua Global Head of Syndicated Services & Oncology Portfolio

Thursday, April 18, 2013

Parsippany, NJ – Ipsos Healthcare has announced the appointment of Jackie Ilacqua as Global Head of Syndicated Services. In addition, she retains her existing role as President of Global Oncology, leading the company’s syndicated and custom oncology business around the globe. Ilacqua, who is also a member of the Ipsos Healthcare Board, will oversee and grow these two core elements of the Ipsos Healthcare offering.     


Liz Musch Appointed CEO of Ipsos ASI

Monday, April 15, 2013

Paris, France – Liz Musch has been named Global CEO of Ipsos ASI, the global specialists in brand and communications research. She will report to Didier Truchot, Ipsos founder, Co-President and CEO. Ms. Musch succeeds Alex Gronberger, who takes on the new role of Regional CEO of Ipsos Latin America. She will oversee Ipsos ASI’s global network of 60 offices from the company’s Paris corporate headquarters. As part of her expanded responsibilities, Ms. Musch also joins the Ipsos Management Board.     


Ipsos Healthcare Launches Canadian NSCLC Oncology Monitor

Tuesday, April 09, 2013

Vancouver, BC - Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of a tumor-specific oncology monitor focusing on Non-Small Cell Lung Cancer (NSCLC) in Canada.     


Ipsos Spins Off its Motion Picture Group

Tuesday, April 02, 2013

New York, NY – Ipsos has announced today a sale of assets impacting its Motion Picture Group (MPG).     


Ipsos Researchers Stand Tall and Proud at Annual ARF Great Mind Awards

Wednesday, March 27, 2013

New York, NY – A trio of Ipsos research experts have made their mark on the Advertising Research Foundation (ARF) at the 2013 Great Mind Awards event. Leah McTiernan from Ipsos ASI and Jill Wiltfong from Ipsos OTX were each presented with the President’s Award and Ryan King from Ipsos ASI was a Bronze medalist in the Rising Stars category. The President’s Award celebrates the achievements of seasoned industry professionals whereas the Rising Star category recognizes the future of advertising research by awarding the successes of the next generation of leaders. Maury Giles from Ipsos OTX was also presented with an Innovation Award certificate.     


Ipsos Clients Excel on the Podium at ARF 2013 David Ogilvy Awards

Monday, March 25, 2013

New York, NY – Great research leads to exceptional advertising and Ipsos is delighted to congratulate four of their clients on their success at the ARF 2013 David Ogilvy Awards. Procter & Gamble, Clorox Bleach, ConAgra Foods and Kraft Foods were all honored for advertising research excellence at the March 19 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2013 Re:think Conference.     


Ipsos Lends a Helping Hand to Vancouver Charities

Wednesday, March 20, 2013

Vancouver, BC – While the holiday season is a long ways away, Ipsos employees have not lost the giving spirit. Ipsos staff are taking the time to remember those with issues that often go overlooked, continuing the company’s tradition of giving and supporting local charities. Each year, through a series of fun events within the office, including a Spring Flower Sale, Chili Cook Off, and Valentine’s Day Candy Grams, among others, Ipsos employees raise money for four charities of their choosing. The biggest fundraiser is the Silent Auction, during which staff donate items to bid on, from a morning coffee delivery service, to a snowshoe excursion with private lessons and lunch. Through this series of creative fundraising efforts, the Vancouver office managed to raise $17,000 for a group of four locally-minded charities.     


Roberts Adds Research Voice, Perspective to Pharmaceutical Executive

Monday, March 18, 2013

New York, NY - Elys Roberts, President with Ipsos Healthcare in the U.S., has been invited to join the Advisory Board of Pharmaceutical Executive, a leading industry publication aimed at providing quality sales and marketing information to the public.     


Ipsos InnoQuest Enhances Product Testing Capability with New Sensory Expert

Wednesday, March 13, 2013

Munich, Germany – Ipsos InnoQuest further elevates its global leadership position in product testing with the addition of Josef Zach, world renowned sensory and consumer insight expert. Zach has joined Ipsos InnoQuest’s roster of industry thought leaders as Director of Research & Development for Product Testing. The announcement was made by Lauren Demar, Global CEO of Ipsos InnoQuest, the practice of Ipsos specializing in innovation and forecasting.     


Ipsos Marketing Strengthens Global Leadership and Announces New Practice Name

Wednesday, February 27, 2013

New York, NY – Lauren Demar has been appointed Deputy CEO of Ipsos Marketing, the global specialization of Ipsos focused on helping clients to identify business opportunities in their markets, innovate and position their brands, and maximize sales to get the best return on investments. In 2011, the Ipsos Marketing specialization contributed nearly 50% of revenues to Ipsos’ € 1.4 billion business.     


“The Big Shift” Presents a Provocative Look at the New Canadian Political Geography

Tuesday, February 26, 2013

Toronto, ON – With an ever-evolving and growing economy and constantly changing demographic base, one of the world’s most consensual countries is polarizing and moving in an entirely new direction.     


Shifts in the North American Management Structure

Tuesday, February 12, 2013

Paris, France – Ipsos Co-presidents Jean-Marc Lech and Didier Truchot announce major changes in the Ipsos management in North America beginning in February 2013.     


Ipsos ASI|digital Ups the Ante on Digital Marketing

Thursday, January 31, 2013

New York, NY – Ipsos ASI|digital is plotting the future of online marketing and digital communications. As a global research leader in advertising and brand communications, Ipsos ASI is embarking on a five year plan to revolutionize the way research in the digital world is conducted, with a higher standard of performance and measurement. First in that revolution is the re-launch of Brand Graph Digital and an update to Live|Test, two of Ipsos ASI|digital’s premier research products.     


Ipsos MediaCT Tunes In with a Senior-level Digital Media Expert

Tuesday, January 29, 2013

New York, NY – Ipsos MediaCT is continuing to revolutionize research in the already revolutionary world of media, content, and technology. Paul Wallace, a highly accomplished digital media expert, has joined the Ipsos MediaCT team in the U.S. as Vice President. Jon Greenwood, President of Ipsos MediaCT in the U.S., made the announcement.     


GSK Consumer Healthcare To Become Duke-Ipsos Board Member

Monday, January 28, 2013

New York, NY – The Duke-Ipsos Research Center and Think Tank are welcoming GSK Consumer Health Care to the Duke-Ipsos Research Center as a Board Member. GSK, a leader in the oral health, nutritionals, wellness and skin health segments, becomes the ninth member company on the board of the Duke-Ipsos Research Center, a shopper think tank and collaboration between CPG/OTC manufacturers, academics and retailers.     


The Big Shift

Tuesday, January 22, 2013

Toronto, ON – In The Big Shift (HarperCollins Canada); Darrell Bricker, CEO of Ipsos Global Public Affairs, and John Ibbitson, Chief Political correspondent for The Globe and Mail, present a provocative look at a new Canadian political geography that has become divorced from the traditions of its past and replaced by a new, powerful coalition based in the west and supported by conservative leaning immigrant voters from China, India and other Asian countries.     


Ipsos Healthcare Names New Leader for Evidence Generation, Value and Access Portfolio

Tuesday, January 08, 2013

New York, NY – Ipsos Healthcare continues to strengthen its position as a global leader in healthcare and pharmaceutical research. Senior research expert Siva Narayanan has joined Ipsos Healthcare as a Senior Vice President, charged with leading the company’s Evidence Generation, Value and Access portfolio.     


Global Consumers to the Pharmaceutical Industry: Focus on Innovation, Safety and Affordability

Friday, December 14, 2012

New York, NY – While their opinions of the pharmaceutical industry differ widely across countries, consumers throughout the world are remarkably unanimous in singling out what pharmaceutical companies can do to better demonstrate their corporate citizenship: develop innovative drugs to fight diseases, ensure the safety of drugs produced in other countries, and develop assistance programs that provide less expensive drugs to low-income families.     


Ipsos Realigns Business, Client Service in the West

Tuesday, November 27, 2012

Vancouver, BC and Calgary, AB – Ipsos continues to shape the future of market research. That is particularly true in the west where the company is realigning its leadership and boosting its commitment to clients in Western Canada and the Pacific Northwest. Four familiar faces within the company will take on new and heightened responsibilities to drive and maintain Ipsos’ success as Canada’s market intelligence leader.     


Ipsos InnoQuest Establishes the New Innovation Performance Framework

Wednesday, November 14, 2012

New York, NY – To help clients win in market, Ipsos InnoQuest has developed a new Innovation Performance Framework that identifies nine drivers critical to innovation success. By using the Innovation Performance Framework as a guide, marketers will be able to focus – and control –the factors most likely to impact the success of their innovations.     


Ipsos Gets US Elections Right Again!

Wednesday, November 07, 2012

Washington, DC – Together with Thomson Reuters, Ipsos Public Affairs accurately predicted the outcome of the 2012 US elections. This performance reinforces our record for extreme accuracy, demonstrated in our 2008 and 2010 Election polling 1, when we were one of the election’s most accurate pollsters2.     


New Research Solution from Ipsos Delivers on Digital Advertising Excellence

Thursday, November 01, 2012

Chicago, IL – Whether online or mobile, digital advertising is having an impact on brand performance. For marketers and advertisers looking to stake their claim of the digital ad gold mine, there’s a new and innovative research solution from Ipsos ASI. Live|Test was designed by Ipsos’ digital advertising research team to help marketers and advertisers ensure the true potential of their digital communications. Live|Test is Ipsos ASI|digital’s answer to the question “how can my brand win in the digital ad age?”.     


Our Brave New World: Ipsos Comment on AAPOR’s Statement on Credibility Intervals

Thursday, October 18, 2012

Washington, D.C. - The AAPOR statement on "Understanding a credibility interval" is fair, balanced, and agile in showing the complexity of the issues: in particular, that our changing survey research world demands new approaches and ways of thinking, especially with respect to nonprobability designs. Ipsos, as one of the firms which conducts online polling and employs credibility intervals, believes that a Bayesian approach is one possible way to address the "nonprobability inference conundrum" (Roshwalb et al).     


US Hispanic Understanding at Center of New Ipsos Offer

Tuesday, October 16, 2012

New York, NY – America’s multicultural mainstream, fuelled by the growing influence of US Hispanics, represents both a challenge and an opportunity for marketers. To help marketers navigate this new normal, Ipsos UU is introducing Fusiona, a qualitative practice that integrates the power of insightful consumer research with a brand’s right-to-win in a culturally relevant way.     


Ipsos Lanza su Nuevo Centro de Investigación del Mercado Hispano en Estados Unidos

Tuesday, October 16, 2012

New York, NY – La corriente mayoritaria multicultural en Estados Unidos, impulsada por la creciente influencia de los hispanos en el país, plantea al mismo tiempo un desafío y una oportunidad para los encargados de marketing. Como apoyo para este nuevo escenario, Ipsos UU presenta Fusiona, una herramienta cualitativa que integra el poder de una investigación profunda de los consumidores con el derecho a ganar de una marca de una forma culturalmente pertinente.     


Ipsos InnoQuest Asks “What’s Your Archetype IQ?”

Tuesday, October 16, 2012

New York, NY –To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest, the innovation and forecasting experts at Ipsos, has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.     


Ipsos MediaCT Names New President for US Research Team

Wednesday, October 10, 2012

New York, NY – Ipsos is upping the ante on media research through the appointment of a new and highly accomplished research leader. Jon Greenwood has been named President of Ipsos MediaCT in the US, with responsibility for the company’s media, content and technology research specialty across the country. This will include leadership of the media/tech analytics team, the motion picture group, and audience measurement teams within Ipsos MediaCT.     


Ipsos in Vancouver Elevates Pierzchala to New Leadership Role

Friday, September 14, 2012

Vancouver, BC – Ipsos in Vancouver is rewarding one of its long serving team leaders with a set of new responsibilities. Dave Pierzchala has been promoted to Senior Vice President with Ipsos Reid in Western Canada.     


Ipsos Applauds Canadian Financial Services Sector on Excellence in Customer Service

Thursday, August 23, 2012

Toronto, ON – Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, is pleased to announce the winners of its 2012 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Ipsos InnoQuest Appoints New Global Head of Product Testing

Thursday, August 16, 2012

New York, NY – Ipsos has built a global leadership position in product testing and now their MarketQuest team – which provides product research and development solutions throughout the product lifecycle – has a new global leader to continue driving that success. David Lansanah has been appointed Global Managing Director for MarketQuest, a specialized unit within the Ipsos InnoQuest innovation and forecasting practice. The announcement was made by Lauren Demar, Global CEO for Ipsos InnoQuest.     


Ipsos Aims for Faster Innovation with New Release of Vantis*Optimize

Monday, July 30, 2012

New York, NY – Ipsos InnoQuest continues its commitment to delivering innovative new product development tools by introducing a powerful, fast, and affordable new optimization solution. Requiring only hours of customization, instead of weeks of setup, brands can now run one of the most powerful new product development models in product or service optimization with Vantis*Optimize.     


A New Perspective for Ipsos Observer in North America

Thursday, July 19, 2012

New York, NY – Ipsos Observer wants to forge stronger relationships with its clients across North America and as such, they have turned to research expert Warren Frankel. Frankel joins the company as President of Ipsos Observer in North America. David Shanker, Global President for Ipsos Observer, and Jeff Cail, Country President and CEO for Ipsos in the United States, made the announcement.     


Kimberly-Clark Corporation to Become Duke-Ipsos Board Member

Wednesday, July 11, 2012

New York, NY – The Duke-Ipsos Research Center announced today that Kimberly-Clark Corporation, a leading U.S. based consumer packaged goods (CPG) company, will be joining the Duke-Ipsos Research Center, a shopper think tank and collaboration between CPG manufacturers, academics and retailers, as a Board Member.     


Research Tool Builds Better Value for Advertising and Branding

Monday, July 09, 2012

Chicago, IL – There’s always a better way for advertisers to enhance their read on brand desire and get a deeper understanding of the tactical levers they have at hand. With Ipsos ASI’s enduring commitment to improving research methodologies in the field of advertising research, the next generation of Brand Value Creator aims to do just that.     


Ipsos Public Affairs Named CAHPS® In-Center Hemodialysis (ICH) Preferred Vendor

Friday, July 06, 2012

Washington, D.C. – Ipsos Public Affairs is pleased to announce that it has been named a CAHPS® In-Center Hemodialysis (ICH) Preferred Vendor by the National Renal Administrators Association (NRAA).     


Ipsos Loyalty Launches Tool Capable of Driving Share of Wallet

Thursday, June 28, 2012

New York, NY - Marketers know that strong relationships with their customers are crucial to their success. Ipsos Loyalty’s newest research solution is designed to help turn CRM (Customer Relationship Management) into increased share of wallet, and ultimately share of market. Aimed at helping executives understand the share of wallet dynamics in their businesses, in every industry sector, Ipsos Loyalty has launched a new solution called Wallet Allocation Optimizer (WAO!).     


Ipsos Loyalty Wins on the Frontiers of Satisfaction

Thursday, June 21, 2012

New York, NY – Repeating his triumphs of 2009, Tim Keiningham, Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty, is once again a member of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation "The Satisfaction, Repurchase Intentions and Shareholder Value Linkage: A Longitudinal Examination of Fixed and Firm-Specific Effects" was presented with the Best Practitioner Presentation Award at the 21st Annual Conference held in June in Bethesda, MD.     


Robert Ramirez Wins 2012 PBIRG President’s Award

Wednesday, June 20, 2012

New York, NY – Every day, Robert Ramirez, Vice President with Ipsos Healthcare, gives his all to deliver and exceed the market research needs of America’s pharmaceutical companies. In recognition of his outstanding efforts, the Pharmaceutical Business Intelligence and Research Group (PBIRG) has presented him with their prestigious President’s Award. Greg Kulessa, President of PBIRG, made the announcement at the association’s 2012 annual conference held in Chicago in late May.     


Ipsos Healthcare Appoints Head of Syndicated Services in Asia Pacific

Wednesday, June 20, 2012

Shanghai, China - Ipsos Healthcare, the global healthcare division of Ipsos, has announced the appointment of David Twinberrow as Head of Syndicated Services, Asia Pacific.     


Safeway To Collaborate With Shopping Research Center

Monday, June 18, 2012

New York, NY – The Duke-Ipsos Research Center is gaining the support of one of America’s leading grocery chains. Leading global custom market research company Ipsos is pleased to confirm that Safeway Inc., the second-largest U.S. grocery chain in the U.S., has joined the Duke-Ipsos Research Center as a Board Advisor.     


Ipsos’ U.S. Diversity Markets Report: 15th Edition

Tuesday, April 24, 2012

New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.     


Ipsos Makes a Smart Investment in its Financial Services Team

Monday, April 23, 2012

New York, NY – Ipsos Loyalty intends to cash in on three decades of research excellence and experience. Thomas Gallagher, a highly accomplished researcher, has joined the company’s loyalty research speciality as Vice President in the financial services practice.     


Ipsos Celebrates Quality Research and Rising Stars

Tuesday, April 03, 2012

New York, NY – The Advertising Research Foundation (ARF) has honored Ipsos with three prestigious awards, recognizing the company’s commitment to excellence and innovation in research. Researchers from Ipsos took home two Gold awards and a Quality in Research award at the Great Mind Awards Luncheon held on March 28 during the ARF Re:think 2012 Convention in New York.     


Ipsos Healthcare Launches New Suite of Molecular Diagnostics Products, Starting with Oncology MDx Monitor

Tuesday, April 03, 2012

New York, NY – Ipsos Healthcare, the leader in providing global patient audit data across therapy areas, is launching a new suite of Molecular Diagnostic Monitors to complement its Global Therapy Monitors. This new family of studies aims to provide a comprehensive, multi-stakeholder view of the rapidly expanding global MDx (molecular diagnostics) market in multiple indications. First in line is the Oncology MDx Monitor, further strengthening Ipsos Healthcare’s Global Oncology Portfolio.     


Ipsos Applauds Clients on Tackles and Touchdowns at ARF 2012 David Ogilvy Awards

Friday, March 30, 2012

New York, NY – Ipsos is thrilled to congratulate a group of exceptional clients on their wins at the ARF 2012 David Ogilvy Awards. Bank of America, Budweiser, Comedy Central, Procter & Gamble’s CoverGirl, Olay, and Vick’s, ConAgra’s Hunt’s, Tassimo, and Verizon, all took home hardware at the March 27 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2012 Re:think Conference.     


Ipsos MediaCT, Innerscope Research Announce Next Generation of TV Program Testing

Friday, March 23, 2012

New York, NY - Ipsos MediaCT and Innerscope Research, Inc. have partnered to offer an innovative approach for evaluating TV shows that measures both the conscious and unconscious responses of audiences.     


Ipsos Drives the Quest for Innovation

Monday, March 19, 2012

Paris, France - Ipsos is further specializing its marketing research services. To address the challenges clients face in today’s global marketplace, the research firm has just launched Ipsos InnoQuest, a new global practice of Ipsos Marketing which will focus exclusively on providing innovation and forecasting solutions to clients. Lauren Demar will serve as Global CEO for Ipsos InnoQuest.     


Ipsos Marketing Reorganizes Globally, Sets Up Four Practices

Monday, March 12, 2012

Paris, France - As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation – the largest of Ipsos’ global business lines, representing nearly half of Ipsos total revenues in 2011.     


Ipsos Loyalty Finds “Satisfaction” With Best Practitioner Nomination

Tuesday, February 21, 2012

New York, NY – Ipsos Loyalty’s Tim Keiningham is on a roll! Once again the Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty has partnered with a team of academics to produce an acclaimed paper and presentation on consumer loyalty.     


New SVP to Strengthen Ipsos MediaCT’s TV and Sports Entertainment Expertise

Wednesday, February 15, 2012

New York, NY – Ken Colen has been appointed to the position of Senior Vice President within the Ipsos MediaCT organization. Among Colen’s responsibilities will be overseeing Ipsos’ sponsorship of the newly launched Time Warner Medialab. Bruce Friend, President of the division in the U.S. made the announcement.     


It Takes GRIT to Recognize Ipsos Innovation

Thursday, February 02, 2012

New York, NY – In a sneak peek of the most recent GreenBook Research Industry Trends study (GRIT), Ipsos ranked second on their global list of most innovative research firms.     


Ipsos Healthcare Continues to Battle Patient Non-Adherence

Thursday, January 26, 2012

New York, NY – Combating patient non-adherence continues to be a significant issue, as associated costs are on the rise and the U.S. moves toward a stronger preventive health agenda. Ipsos is committed to the fight, helping to spark meaningful discussion and develop viable solutions.     


Time Warner Inc. Opens State of the Art Medialab in New York City, Giving a 360° View of Consumer Behavior

Wednesday, January 25, 2012

New York, NY – Time Warner Inc. today announced the opening of a state of the art Medialab for research and development at its worldwide headquarters in New York City. The Time Warner Medialab has been designed to generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.     


Ipsos Healthcare’s Research Chief Joins MRII Board

Tuesday, January 24, 2012

New York, NY and Saint Louis, MO – Ipsos Healthcare is pleased to announce that Paul Snyderman, Chief Research Officer, has been elected to the 2012 Board of Directors of the Marketing Research Institute International (MRII). The MRII is a non-profit online educational institute which in partnership with the University of Georgia is devoted to fulfilling the educational needs of people worldwide in the marketing research profession.     


Ipsos Gallops Forward in the Animal Health Market

Monday, January 23, 2012

Saint Louis, MO – Ipsos Forward Research is building on its strengths in providing insights to the veterinary and animal health market. Caitlin Blazic, VMD, has joined the team as a Senior Research Manager. Dr. Blazic’s technical knowledge, years of experience in private practice, and previous role as a director of qualitative and quantitative marketing research will ensure a rich blend of insights for clients of Ipsos Forward Research.     


Ipsos Adds a New Mind to its Collective Brain Power

Wednesday, January 18, 2012

New York, NY – Ipsos is digging deeper into some very thought inspiring matter. Grey matter, that is. A highly accomplished neuro-marketing research and brand strategy expert has joined Ipsos Open Thinking Exchange, the company’s insights and innovation team, to bolster the company’s growing neuroscience and marketing practice. Elissa Moses joins Ipsos as Executive Vice President for Neuroscience and Emotion.     


Ipsos Public Affairs Awarded GSA AIMS Schedule

Thursday, January 05, 2012

Washington, D.C. – Ipsos Public Affairs was recently awarded the General Services Administration’s (GSA) Advertising and Integrated Marketing Solutions (AIMS) Schedule 541 4A: Survey Services (contract number GS-07F-0106Y).     


New Capability from Ipsos ASI|digital Unlocks the Potential for Mobile Advertising Success

Wednesday, December 07, 2011

New York, NY - Marketers are keen to measure the performance of their mobile strategies and now Ipsos ASI|digital is able to help them do just that. This global team within Ipsos’ advertising research specialty focuses on developing measurement tools and consulting on effective brand communication in the digital, mobile, and cross-media space. They’ve taken that mandate to create a new capability that builds off Ipsos ASI’s Next*Connect and Brand*Graph global systems of measuring ad effectiveness, sharing common parameters of design and measurement across channels and markets.     


Durand Takes on Leadership Post with Ipsos in Québec

Tuesday, November 15, 2011

Montréal, QC – Canada’s largest market research company has one word for the Québec market - formidable! Ipsos has announced a new leader for its operations in la belle province, ensuring a commitment to building a strong presence in the region. Luc Durand has been appointed President of Ipsos in Québec. The announcement was made by Gary Bennewies, President and CEO for Ipsos in Canada.     


U.S. Lottery & Gaming Summit Seeks to Build Capital Ideas for Meeting the Challenges of the Digital World

Monday, November 14, 2011

Calgary, AB and Washington, DC – The whole world is online so it should be no surprise to find lotteries and gaming taking to the Internet and the digital world. To that effect, the inaugural Digital Gaming and Lottery Policy Summit (DGLP Summit) has been created to bring regulators, policymakers, gambling operators, lotteries and technology providers under one roof. Delegates of the Summit will address policy changes in the United States that could result in the regulation of new forms of electronic, interactive gambling.     


Ipsos Allocated its Share at Market Research Innovation Awards

Wednesday, November 09, 2011

New York, NY & Orlando, FL – Ipsos Loyalty and a team of academic researchers recently devised a new method to help marketers better understand and grow their share of wallet, and now the team is being recognized for their innovative thinking. The team has won the 2011 Next Gen Market Research ‘Disruptive Innovation’ Award. The announcement was made at The Market Research Event (TMRE) held in Orlando, FL from November 7 to 9.     


Awareness of Pancreatic Cancer Low, Canadians Greatly Over-Estimate Five-Year Survival Rate

Friday, November 04, 2011

Toronto, ON – November is Pancreatic Cancer Awareness Month, and awareness of pancreatic cancer – the most deadly form of cancer which afflicts approximately 4,000 Canadians each year – is low, according to a new Ipsos Reid poll conducted in support of Ipsos and Ipsos Charity Trust’s pancreatic-cancer initiative. Just four in ten (37%) say they’re ‘knowledgeable’ (6% very/31% somewhat) about pancreatic cancer, while most (63%) admit they’re ‘not knowledgeable’ (16% not at all/46% not very).     


Ipsos Recasts Spergel to a Starring Role in Television Research

Tuesday, October 25, 2011

Los Angeles, CA – Ipsos OTX MediaCT is committed to solidifying its research expertise in the expanding and evolving world of television content and distribution. To that end, the company has promoted Ben Spergel to the role of Senior Vice President, Television Insights. Spergel remains Product Manager for TV Dailies, the largest and most comprehensive tracking study of marketing effectiveness and potential audience estimation for new and returning television programs.     


Understanding the Wallet Allocation Rule for Wallet Share to Drive Business

Thursday, October 20, 2011

New York, NY – It is a tough battle for businesses to understand the value of customer loyalty and how to win their share of wallet. That’s why Ipsos Loyalty is declaring the Wallet Allocation Rule to be the next big breakthrough in understanding consumer thinking. Ipsos Loyalty’s Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, working with a team of academics, have developed the Wallet Allocation Rule, a new research tool designed to help businesses better map out their share of consumer spending.     


Ipsos Announces the Successful Completion of the Acquisition of Synovate, Creating the Third Largest Global Market Research Company

Wednesday, October 12, 2011

Paris, France - Ipsos announces that it successfully completed yesterday the acquisition of the Synovate business for an enterprise value of £525 million*. Following this transaction, Ipsos becomes the third largest global market research company.     


Evaluating the Polls: an Open Letter to Ontario’s Journalists

Wednesday, September 14, 2011

Toronto, ON – We’ve all seen over the last few days a confusing cacophony of polls on the Ontario election. Depending on what poll you read, McGuinty's Liberals are on a roll, Hudak and the Tories are comfortably ahead, or the Grits and Tories are neck and neck. How can this be? It is because all polls are NOT created equally. And, in spite of what you may assume, pollsters are never held to account for their indiscretions, incompetence and mistakes (there is no “polling police”). Some marginal pollsters count on your ignorance and hunger to make the news to peddle an inferior product. Others are using your coverage to "prove" that their untried methodology is the way forward for market research in Canada. Instead of being their own biggest sceptics (which is what our training tells us to be), they've become hucksters selling methodological snake oil. Remember, the term "pollster" is derived from the term "huckster".     


25,000 Reasons to Trust the Performance of the Ipsos Vantis Database

Tuesday, September 13, 2011

San Francisco, CA – Once again, the Ipsos Vantis Database has outdone itself. The powerful and proven concept testing tool recently reached an important milestone when it evaluated its 25,000th concept. Having tested this many concepts in over two decades makes the Ipsos Vantis Database the largest of its kind, and the most reliable resource available to marketers for testing new product propositions and assessing their market readiness.     


Friends/Fun Help Contest Winners with an 18% Share of "The Happiness Equation"

Thursday, September 08, 2011

It is almost no contest, friends and fun account for 18% of your total happiness. In his new book “The Happiness Equation: The Human Nature of Happy People”, Ipsos ASI’s John Hallward has identified a formula to help Canadians measure their happiness levels. The formula identifies a percentage breakdown of eight different aspects of life. This week, Ipsos delighted 20 of its clients and friends who submitted their best guesses to a fun contest, with complimentary copies of the book     


Synovate Announces Winners of 2011 Best Banking Awards

Tuesday, August 30, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


McLaren to Orchestrate Syndicated Product Development at Ipsos

Monday, August 29, 2011

New York, NY – Never before has the world of media been so vast and complex. To help clients better understand media consumers, Ipsos is enhancing its syndicated research team. Mark McLaren has been recruited by Ipsos OTX MediaCT to join the company as Vice President of Syndicated Services. In this role, McLaren will support the continued growth of the team’s syndicated research products.     


New Leadership for Ipsos Understanding UnLtd.

Tuesday, August 23, 2011

New York, NY and Cincinnati, OH – Ipsos is driving its qualitative offering forward with an infusion of expertise, innovation and insight. Marilyn O’Brien has rejoined Ipsos Understanding UnLtd. (IUU) as Chairwoman and CEO. She returns to the company’s qualitative research division after spending the past year in a global strategic role. O’Brien will be backed by a new team of Co-Presidents. Peter Weylie and Ali Perry have been promoted from within to support IUU’s growth. Jim Smith, Chairman and CEO for Ipsos in the Americas, made the announcement.     


Ipsos Observer Combines Social Listening with Market Research Data Collection

Wednesday, August 10, 2011

New York, NY – Ipsos Observer is integrating the online world of social listening with the power of market research data collection. The survey management, data collection and delivery division of Ipsos is launching Social Observer, a powerful new research solution aimed at giving clients the best of both worlds.     


“The Happiness Equation” Book Probes the Reason and Meaning of What Makes for a Happy Canadian

Monday, August 08, 2011

Montreal, QC – It has been said that happiness lies in your own hand. Fortunately, thanks to John Hallward, President of Global Product Development with Ipsos ASI, there is a new book you can have in hand to learn more about your individual happiness. Hallward’s new book – “The Happiness Equation: The Human Nature of Happy People” – explores the secrets to finding happiness through an extensive consumer study of everyday Canadians conducted by Ipsos.     


A Familiar Face Reunites with the Ipsos U.S. Family

Tuesday, July 26, 2011

New York, NY and Cincinnati, OH – A sign of Ipsos’ continued dedication to building a strong leadership team focused on our clients, the company is announcing that a familiar face will head up Ipsos’ U.S. operations as President and Chief Executive Officer. Jeff Cail returns to Ipsos as President & CEO for Ipsos in the United States. Jim Smith, CEO for Ipsos in the Americas made the announcement.     


Ipsos ASI Uncovers the Right Emerging Media Strategies

Tuesday, July 12, 2011

New York, NY – The future in advertising is pointing in one direction: digital. To help marketers and advertisers better understand this medium and how it is changing the way consumers interact with brands, Ipsos ASI has launched a new global practice to help point marketers in the right direction.     


Concept and Idea Testing Just Got Faster!

Wednesday, July 06, 2011

New York, NY – Ipsos Vantis continues its commitment to delivering rich marketing perspectives and data-backed analysis and demonstrates that by reducing the amount of time to deliver KPI results to clients. The improvements will allow marketers to get powerful, fast, affordable concept results even sooner with Vantis Concepts.     


Ipsos Loyalty’s Consumer Insights Get Twice the Recognition

Tuesday, June 28, 2011

New York, NY – Two research papers by thought leaders at Ipsos Loyalty have been nominated for awards as best paper in their respective fields. Tim Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, co-authored the papers with a team of academics.     


Added Senior-Level Research Strength at Ipsos Health

Wednesday, June 22, 2011

New York, NY – Ipsos Health is set on a growth pattern. The group is announcing two senior level researchers - David Scowcroft as Senior Vice President and Susan Baxter as Vice President – have joined the ranks. This follows last month’s announcement of 10 newly hired research professionals, and the continued expansion of the team.     


Completing i-Say Surveys Scores Car for Retired Navy Man

Tuesday, June 07, 2011

Toronto, ON – After completing surveys for Ipsos Interactive Services and Ipsos i-Say, Edward Eby of Middleton, Nova Scotia has won a brand new Ford Fusion. Edward was selected from over 164,000 VIP i-Say panelists across the U.S. and Canada who completed surveys throughout the past year. Edward picked up the keys to his new car on May 24.     


Seattle Summit Uncorks Ideas for Global Thinking, Local Action

Thursday, June 02, 2011

Seattle, WA – Ipsos is once again challenging Seattle marketers to think about the way they do business. The company’s 5th annual Seattle Knowledge Summit is slated for June 9, 2011. The event will feature senior researchers from across Ipsos' five specializations (advertising, loyalty, marketing, media, and public opinion) sharing research-based insights into the similarities and differences of global and local consumers.     


Ipsos Understanding UnLtd. Reinvents Market Research Reporting

Tuesday, May 31, 2011

Cincinnati, OH – The innovators at Ipsos Understanding UnLtd. have revolutionized market research with QualTV, a new report that resembles a documentary style reality show more than a research report.     


Ipsos Health Supports New National Medication Adherence Campaign

Wednesday, May 25, 2011

New York, NY - Ipsos Health announces that it has joined a new national campaign to help save lives and money by encouraging Americans to take their medication as prescribed. The Script Your Future campaign was officially launched May 11 by the National Consumers League with an event in Washington, DC featuring Dr. Regina M. Benjamin, Surgeon General of the United States.     


Ipsos in North America Finds New Corporate Home

Wednesday, May 18, 2011

New York, NY – Ipsos in North America has moved its New York-based headquarters from Broadway to the Time-Life Building at 1271 Avenue of the Americas in New York City. The location will serve as the headquarters for Ipsos in North America. The company will occupy the entire 15th floor of the 48-floor building.     


Ipsos Digs Deeper into American Media Audiences

Tuesday, May 17, 2011

New York, NY – Ipsos U.S. is looking to drill deeper into the minds of media consumers. As such, Lorraine Hadfield has joined Ipsos OTX MediaCT as President, Audience Measurement, reporting to Bruce Friend, President of Ipsos OTX MediaCT. A recognized expert in the field, Hadfield brings a rich and extensive background in audience measurement across a variety of media and will help to drive Ipsos OTX MediaCT’s practice in this field.     


Veteran Researcher to Help Drive Innovation at Ipsos

Tuesday, May 03, 2011

Vancouver, BC – Ipsos is opening up new ways of thinking about research in the digital age. To help cultivate their innovative efforts, the company has recruited a seasoned marketing researcher. Michael Rodenburgh has joined the Ipsos Open Thinking Exchange as Vice President of Product Development.     


Walking the Red Carpet with Ipsos and Lumi

Thursday, April 21, 2011

London, UK and New York, NY - Ipsos and Lumi Mobile have walked off with the first ever Mobile Research Conference Award. Ipsos, a leading global market research company, and Lumi, an innovative mobile technology provider, were named winners of the inaugural Mobile Research Conference Award for their joint project: APPCAST: Live mobile engagement & insights - I'm having fun, can this really be research?     


Ipsos OTX MediaCT Nominated for MRC Award

Friday, April 15, 2011

Los Angeles, CA and London, UK – Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Mobile Research Conference (MRC) award for its Appcast project work with Lumi Mobile.     


‘Client Commitment’ Theme of Ipsos Health Team’s Recent Expansions

Thursday, April 14, 2011

New York, NY – In support of sustained growth and its commitment to clients, Ipsos Health, one of the fastest growing pharmaceutical market research agencies in North America, has fortified its practice through a number of key hires. In total, nine researchers have recently joined the company.     


Ipsos Reinforces its Position in Central America Acquiring the Custom Research Division of TMG

Wednesday, April 06, 2011

Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire the assets of the Custom Research branch of TMG – The Marketing Group, operating in Central America.     


Ipsos ASI Celebrates Quality Research, Innovation and Rising Stars

Tuesday, April 05, 2011

New York, NY – The ARF Great Mind Awards were held in New York last week and once again Ipsos ASI rose to the occasion. The advertising research company took home one award and two certificates at the annual awards ceremony. Awards and certificates were presented at the ARF Great Mind Awards Luncheon on March 23, held during the ARF Re:think 2011 Convention.     


Ipsos Applauds Client Wins at ARF 2011 David Ogilvy Awards

Monday, April 04, 2011

New York, NY – Ipsos is thrilled to congratulate a handful of clients for their wins at the ARF 2011 David Ogilvy Awards. Clients from three Ipsos divisions - Ipsos ASI, the advertising research specialty of Ipsos, Ipsos Understanding Unlimited, its qualitative arm, and Ipsos Reid, the company’s Canadian operations - took home two Gold and three Silver awards at last week’s awards ceremony.     


Ipsos and Innerscope Research Create First Fully Integrated Biometric Research Products

Thursday, March 17, 2011

New York, NY – Ipsos, one of the world’s leading market research companies, and Innerscope Research, Inc., the leader in using biometrics to deliver emotion-based consumer insights, announced today a partnership to fully integrate biometric measures of unconscious emotional engagement into a suite of Ipsos’ leading products.     


Some Pollsters Doth Protest Too Much…

Tuesday, February 15, 2011

Toronto, ON - While recent statements about the state of political polling in Canada might be delightfully apocryphal to those who detest what pollsters do, the problem is that the testimony doesn’t square with the facts. What’s especially discouraging is that many of these statements have been made by people who should know better.     


Ipsos Launches New UK Expansion of its GamePlan Insights Research Tool

Tuesday, February 15, 2011

London, United Kingdom - Up until now, videogame industry professionals in the UK have had limited options when it comes to the continuous tracking of consumer awareness and interest across all major hardware and software releases. But with the launch of GamePlan UK, publishers, agencies, retailers, and financial analysts can now dynamically monitor and manage their portfolios, perform comparisons against the competition, identify macro industry trends, and forecast the most anticipated titles across all platforms and genres.     


Charity is Part of the Culture at Ipsos

Tuesday, February 08, 2011

Vancouver, BC – What does it take to help raise funds for local charities? According to the researchers at Ipsos’ office in Vancouver, a lot of pancakes, some burger flipping and a few hockey pucks. These were some of the activities the company’s staff undertook to raise funds for a group of four locally-minded charities. And in the past year, that has meant a total of $22,500.     


Ipsos Helps Connect Marketers to the World of Social Media

Wednesday, February 02, 2011

New York, NY – The social media ecosystem has become a way of life in its own right, impacting the way people interact with each other and the brands they shop for. To help marketers connect with and gain insight from the research opportunities in this ever evolving area, Ipsos OTX MediaCT is expanding its Corporate Development team. Kevin Thompson has joined the company as Senior Vice President, Social Media. Ian Wright, Executive Vice President of Corporate Development with Ipsos OTX MediaCT in the U.S., made the announcement.     


Ipsos U.S. Telephone Omnibus Leads the Way in Quality

Tuesday, January 18, 2011

New York, NY – Ipsos Omnibus Division continues its commitment to offering clients the most representative survey on the market with the addition of cell phone dialing to their telephone omnibus. The digital world is transforming American households as the dependence on wireless technology grows steadily, while the use of traditional landlines declines.     


Mooth Makes Moves at Ipsos ASI

Thursday, December 16, 2010

Cincinnati, OH – Rob Mooth has made an impression on Ipsos ASI. Just a few months after joining the company’s advertising research division, Mooth has been promoted to lead Ipsos ASI’s U.S. relationship with Procter and Gamble.     


Cesaria to Help Connect Media, Content and Technology Businesses to Ipsos’ Research

Friday, December 10, 2010

New York, NY – Businesses in the media and entertainment sectors have a new way to connect to the latest research insights. Joseph Cesaria, a veteran sales executive has joined Ipsos as Senior Vice President of Business Development. In this role, he will lead business development and build client relations for the company’s media, content, and technology practice. Cesaria brings to the role nearly two decades of primary research experience in the areas of media/entertainment, financial services, and consumer package goods, with a focus on implementing media and entertainment research solutions.     


Ipsos ASI Takes Measures on Digital Marketing

Monday, December 06, 2010

New York, NY – The world has gone digital and so has marketing. For the advertising researchers at Ipsos ASI, it only makes sense that developing tools that measure the impact and effectiveness of digital advertising be the next step. That is why the global advertising research leader has introduced Brand Graph Digital, a new research solution that matches the speed and flexibility of digital marketing with the expertise of Ipsos’ proven research techniques. Brand Graph Digital offers in market testing capabilities that deliver insightful and informed results to marketers, advertisers and brand managers.     


A ‘Sharp’ New Chief for Ipsos Understanding UnLtd.

Tuesday, November 23, 2010

New York, NY and Cincinnati, OH – The qualitative and innovation research experts at Ipsos Understanding UnLtd. have a new leader. Kristin Sharp has been promoted to CEO for the research company’s U.S. qualitative branch. Sharp has served as the President of Ipsos Understanding UnLtd. (IUU) for the past year. In addition to her new role as IUU’s CEO, Sharp also becomes a member of the company’s North American leadership team.     


Ipsos and Techneos Shake Things Up at Market Research Innovation Awards

Tuesday, November 16, 2010

Los Angeles, CA – Ipsos interrupts this press release to announce that one of its own has won the inaugural Disruptive Innovative Individual award from Next Gen Market Research. The honor is shared with Techneos of Vancouver, Canada. AJ Johnson, Vice President with Ipsos Open Thinking Exchange and Sean Conry, Vice President at Techneos, won the award for their collaboration in the area of self-completion mobile digital ethnography. The announcement was made at The Market Research Event (TMRE) held in San Diego, CA from November 8 to 10.     


Profiling Innovation Across Technology, Services and Durables

Thursday, November 04, 2010

New York, NY – Ipsos Vantis continues its commitment to delivering rich marketing perspectives and data-backed analysis through the launch of Vantis Files, the company's first syndicated research offering that monitors competitive and newsworthy products and services across multiple industry sectors.     


Ipsos in Canada Measures a Decade of Insight and Understanding

Friday, October 29, 2010

Toronto, ON – Ipsos in Canada is marking a significant milestone – ten years in operation as the nation’s leading brand for market research and public opinion polling.     


Ipsos OTX MediaCT Aims to Grow in the “Wright” Direction

Thursday, October 28, 2010

New York, NY - Understanding the evolving media ecosystem has never been more critical. To help its clients understand, embrace, and open up opportunities for the future, Ipsos is looking to expand its research offerings through strategic partnerships. To that end, Ian Wright has been appointed Executive Vice President of Corporate Development with Ipsos OTX MediaCT in the United States. Bruce Friend, President of the division, made the announcement.     


Ken Peterson Promoted to Chief Operating Officer at Ipsos Loyalty in the U.S.

Tuesday, October 12, 2010

New York, NY and Denver, CO – Ken Peterson has been promoted to a new role as Chief Operating Officer for the U.S. division. The announcement was made by Matt McNerney, President of Ipsos Loyalty in the U.S. In the role, Peterson will act as Ipsos Loyalty’s face to Ipsos Operations and external vendors, responsible for streamline costing and exploring new technologies. He will continue to serve the needs of his clients for the foreseeable future.     


Procter & Gamble Recognizes Top Performing Global Partners

Friday, October 08, 2010

Cincinnati, OH - The Procter & Gamble Company (NYSE: PG) recognized its top performing external business partners during an awards ceremony last night as the conclusion of the P&G Supplier and Agency Summit. The objective of the annual summit is to recognize and celebrate those key contributors who have demonstrated partner excellence. This year more than 350 companies and agencies partners were represented at the awards dinner.     


Giusto to Ignite Innovation Research for Tech Sector Performance and Results

Wednesday, October 06, 2010

New York, NY – A connected, accomplished, and forward-thinking technology executive has joined Ipsos Vantis, building on the divisions’ leadership in innovation research. Randy Giusto joins the research company’s innovation research specialty as Senior Vice President within their technology business.     


Joe’s the ‘Mann’ to Connect Loyalty Clients to Results

Tuesday, September 28, 2010

Minneapolis, MN - Ipsos Loyalty is aiming to strengthen its relationships with clients and offer greater value to their business. To help get there, Joe Mann has joined the team as Vice President, Business Development. Mann, an experienced and accomplished market research client service specialist, brings a wealth of experience to the role. Matt McNerney, President with Ipsos Loyalty in the U.S. made the announcement.     


Ipsos Public Affairs and The Cabal Group Partner on New ‘Face the Facts’ Series

Wednesday, September 22, 2010

Washington, D.C. – Ipsos and The Cabal Group are pleased to announce a partnership to offer the latest public opinion research events to the Washington, D.C. area.     


Ipsos Forward Research Adds European and Brazilian Focus to Global Commitment

Thursday, September 02, 2010

St. Louis, MO– Building on their commitment to be the global leader in agricultural market research, Ipsos Forward Research announces the next step in strengthening their capabilities and investment by adding two senior research professionals to directly assist clients in Europe and Brazil.     


Ipsos Observer is Revving up and Ready to Role

Monday, August 30, 2010

New York, NY - Ipsos is aiming to deliver stronger results on the data collection side of their business. Ipsos Observer, the survey management, data collection and delivery experts for Ipsos worldwide is reorganizing in North America in order to revolutionize client service performance in this specialized area of market research. As part of that new structure, several key and strategic North America appointments have been made. David Shanker, Global President of Ipsos Observer, announces the changes and the team that will be the driving force behind the new structure.     


Ipsos Strengthens Syndicated Research Platform for Helping Clients Understand the Media Consumer

Monday, August 23, 2010

New York, NY – Ipsos’ clients are about to benefit from the insights of a well known, trusted media behavior expert, consumer motivation specialist and research innovator. Ned Greenberg has joined Ipsos OTX MediaCT as Vice President, Syndicated Solutions. In this role, Ned will be responsible for overseeing research for a newly re-engineered platform of syndicated research insights that connect Ipsos clients with consumers in the digital age. These tools provide clarity by supplying usage, attitude and future intent metrics for marketers seeking to connect with consumers through media, content and technology, in an otherwise complex business environment.     


Ipsos Offers a New ‘Engagement’ for Nancy Brigham

Monday, August 16, 2010

New York, NY and Toronto, ON - A senior leader of research strategy and business application has joined Ipsos’ global interactive services team. Dr. Nancy Brigham is the newly appointed Vice President of Global Operations, North America Sample Access & Engagement with Ipsos Interactive Services (IIS). In this role, Nancy will collaborate with Ipsos’ Client Services Teams to provide support on respondent access, engagement issues, data quality, and survey design best practices. She will also be working closely with the newly established Ipsos Open Thinking Exchange to improve respondent engagement.     


Bringing a Greater Understanding of Qualitative Health Research

Thursday, August 05, 2010

New York, NY, and Cincinnati, OH – Ipsos’ healthcare team welcomes a new member of the family. Veteran researcher Mike Bandick has joined Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, as Vice President of Health. In this role, he will lead IUU’s qualitative health team.     


Ipsos Health Shines in Brand Positioning Research

Tuesday, July 27, 2010

Berlin, Germany and New York, NY – Ipsos’ health and pharmaceutical research practice has been recognized for its leadership in global brand positioning research. Sharon Paik, Vice President with Ipsos Health in the U.S., was recently named as a finalist in the European Pharmaceutical Market Research Association (EphMRA) awards for her groundbreaking work in brand positioning. In June, her research work was awarded second prize at EphMRA’s annual conference held in Berlin, Germany.     


Ipsos Veteran Researcher Named to Hall of Fame

Monday, July 26, 2010

New York, NY – The Market Research Council has named Gerry Lukeman as one of the 2010 inductees to the Council’s Hall of Fame. Lukeman, chairman emeritus at Ipsos ASI and a highly accomplished and recognized expert in the field of advertising research, was the only current practicing researcher inducted this year into the Hall of Fame.     


Ipsos and Techneos Collaborate on Groundbreaking Mobile App-Based Study

Wednesday, July 07, 2010

Vancouver, B.C. – Techneos announced a new collaboration with Ipsos, a leading global survey-based market research company. Ipsos and Techneos are working together to pilot new technologies and applications for mobile research. Their latest project called “The Great British Weekend” was conducted during the May 2010 Bank Holiday long weekend using Techneos’ survey research application, SODA across multiple mobile phones; Nokia and BlackBerry devices.     


Ipsos Opens the Thinking on Market Research Innovation

Wednesday, June 30, 2010

Los Angeles, CA – Ipsos has taken a close look at the future of market research and determined that one word is set to define that future – innovation. To meet the growing demands of clients, the diverse and diverging impact of media and technology and the changing nature of research, innovation is required at every front. To face this head on, Ipsos has created the Ipsos Open Thinking Exchange, a new organization within Ipsos dedicated to opening the exchange of ideas and information between marketers and their consumers. Shelley Zalis, a renowned and highly accomplished innovator in marketing, media, and advertising research, will lead the new global effort.     


Ipsos and Georgian College: ‘Partners for the Future of Research’

Monday, June 28, 2010

Toronto, ON – A 16-year relationship has been recognized with a special honour. Georgian College has named Ipsos as a Distinguished Partner – the first and only market research firm to receive this distinction. Part of the college’s Board of Governor’s Awards of Distinction program, the award recognizes partners in the community who have “made an exemplary contribution in support of student access and success, as well as the mission and goals of the college”.     


Presenting Inspiring Perspectives on Shopping Insights

Wednesday, June 23, 2010

Chicago, IL – How can non-grocery retail marketers create meal ideas and inspire shoppers in their aisles? Donna Wydra, Senior Vice President with Ipsos Marketing’s U.S. shopper insight practice will be probing that topic at the 10th annual IIR Shopper Insights in Action Conference, being held July 11-14 in Chicago. Wydra will be co-presenting with Liz Mohr, Shopper Insights and Analytics Director at ConAgra Foods. The presentation will examine consumer attitudes and behaviors and help inform the shopper marketing decisions of non-grocery retailers.     


Ipsos OTX MediaCT Launches New Syndicated Study: LMX Family – First Two Waves Reveal Significant Changes in Media Multitasking

Tuesday, June 22, 2010

New York, NY – Four-in-ten moms say it was their idea to get their child a mobile phone. Over half of parents of 6-12 year olds allow their kids to see PG-13 movies. During the last year, both parents and kids have significantly increased multitasking online while watching television.     


Ipsos Health Positions for Client Service Excellence

Monday, June 21, 2010

New York, NY – Ipsos Health is rethinking the relationship between market researchers and their clients. The company’s health care and pharmaceutical research specialty is making moves and taking action to strengthen its partnerships with clients, with the ultimate objective of offering better service and stronger results. To facilitate that, Robert Ramirez has been appointed as Vice President, Partnership Development with Ipsos Health. Having serviced Ipsos clients for several years, Ramirez will now help shape and strengthen Ipsos Health’s value to clients in the ever demanding and ever changing realm of health care and pharmaceuticals.     


New CFO Crunching the Numbers with Ipsos in the U.S.

Wednesday, June 09, 2010

New York, NY & Cincinnati, OH – The finance and accounting teams at Ipsos North America have a new U.S. chief. Mark Campbell has joined Ipsos as Chief Financial Officer, responsible for the company’s U.S. financial operations. Debra Mason, the research company’s regional Chief Financial Officer for North America made the announcement.     


A Milestone Performance in Television Measurement

Tuesday, May 11, 2010

Los Angeles, CA – For 250 consecutive weeks, TV Dailies has consistently delivered unique insights to aid underlying business decisions for the programming and marketing of television programs – a key milestone for the Ipsos OTX MediaCT syndicated tracker. Proving itself as one of the most valued television trackers in the industry, TV Dailies has expanded from 2 to over 30 client users in less than five years.     


Bruce Friend Appointed President Ipsos OTX MediaCT

Tuesday, April 27, 2010

New York, NY – Jim Smith, Chairman and CEO Ipsos North America, named Bruce Friend to the position of President Ipsos OTX MediaCT, responsible for all MediaCT related business activities for the United States. Mr. Friend was most recently OTX President, Client Development.     


Summit Advises Seattle Marketers how to ‘Take Off’ with the New Consumer

Monday, April 26, 2010

Seattle, WA – Seattle marketers are about to get a closer look into the mindset of the New Consumer. Ipsos in Seattle is offering an afternoon of learning and invigorating discussion on Tuesday, May 18 at the Museum of Flight. The fourth annual Ipsos Knowledge Summit will feature a mix of senior level Ipsos researchers co-presenting with a panel of respected marketing leaders from throughout the Pacific Northwest.     


Entrepreneurship and Innovation - Hallmarks of a ‘Great Mind’

Tuesday, April 13, 2010

New York, NY and Los Angeles, CA – The Advertising Research Foundation (ARF) has named Shelley Zalis winner of the 2010 Grand Prize Award for Innovation. Zalis is the founder and CEO of OTX, a research and consulting firm recently acquired by the global Ipsos Group. The announcement was made at the ARF’s 2010 Great Minds Award luncheon held in New York on March, 24.     


Ipsos Leads the Way in Client Satisfaction

Monday, April 05, 2010

New York, NY – MarketResearchCareers.com, a leading national resource for U.S. based market research professionals, has placed Ipsos at the top of its client satisfaction index. The website surveyed U.S. based purchasers of market research services and asked them to comment on their satisfaction with their supplier over the past year. On a list of 40 research service providers, Ipsos came out on top.     


Ipsos Takes Shopper Insights to a Higher Level

Wednesday, March 31, 2010

Chicago, IL – Furthering a commitment to helping clients gain more insight into the minds and actions of shoppers, Ipsos Marketing announces that Donna Wydra has joined the company as a Senior Vice President. In her new post, Donna will take on a key leadership role in developing Ipsos Marketing’s shopper insight practice in the United States.     


Video Game Companies Gain A Competitive Edge Using The New Research Tool – GamePlan Core – From Future US and Ipsos OTX MediaCT, U.S.

Monday, March 29, 2010

South San Francisco, CA – Future US, the special-interest media company, today announced an innovative strategic alliance with Ipsos OTX MediaCT, U.S., the U.S.-based operation of the global research firm, to create a new consumer research tool, GamePlan Core.     


Betty White Scores a Touchdown for Snickers

Monday, March 29, 2010

New York, NY – Her weak tackling skills may not have helped the New Orleans Saints march off with this year’s Super Bowl title, but Betty White certainly helped Snickers win the battle of the Super Bowl ads. A study of this year’s Super Bowl U.S. television ads conducted by Ipsos ASI, the advertising and brand research specialty of global research firm Ipsos, revealed that the Snickers spot featuring the former “Golden Girl” and “Mary Tyler Moore Show” veteran was a big advertising win for the Mars, Incorporated brand.     


Ipsos Leaders to Take to the Podium at 2010 ARF Event

Tuesday, March 09, 2010

New York, NY – The leading minds in advertising and marketing research are set to converge in New York, including a team of Ipsos research experts. Re:think 2010, the annual convention and exposition of the Advertising Research Foundation (ARF) is being held in New York City from March 22 to 24. Ipsos will once again be very active in the program, with several key researchers presenting at this year’s conference.     


A New and Improved Online Home for Ipsos in North America

Monday, March 08, 2010

New York, NY – Ipsos is stepping into spring with a fresh face to the online world. The global market research firm’s North American website has been completely redesigned with a new look, new features, and new ways for clients and prospects to better inform their business decisions and more closely engage with the company’s researchers.     


Ipsos ‘Corners’ the Market with Newly Appointed Senior Research Expert

Thursday, January 28, 2010

Seattle, WA – Ipsos Loyalty is beefing up its loyalty research brainpower with the addition of Bruce Corner as a Senior Vice President with the company’s U.S. business. Matt McNerney, President with Ipsos Loyalty in the U.S. announced the appointment. Corner brings over two decades of experience in the Loyalty sector, expertise that will be leveraged to develop new tools and analyses, supporting Ipsos’ Global Research Services and client service teams.     


Telemundo E Ipsos Anuncian una Revolucionaria Alianza Investigativa

Wednesday, January 27, 2010

Miami, FL – Enero 27 del 2010 – Telemundo, productor líder de contenido de alta calidad para los hispanos en Estados Unidos y audiencias alrededor del mundo anunció hoy el establecimiento de una alianza investigativa con Ipsos, una compañía líder a nivel global en el manejo de investigaciones de mercado basadas en encuestas. La Encuesta Ipsos-Telemundo servirá para monitorear las opiniones y actitudes de los hispanos que habitan en Estados Unidos.     


Telemundo and Ipsos Announce Ground-Breaking Research Partnership

Wednesday, January 27, 2010

Miami, FL – January 27, 2010 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the establishment of a polling partnership with Ipsos, a leading global survey-based market research company. The Ipsos-Telemundo Poll will help monitor Hispanics’ opinions and attitudes.     


‘Ideas’ on Navigating Through Recession Dominated Marketing Interest in 2009

Monday, January 11, 2010

New York, NY – Not only did the Great Recession of 2009 make global news, it also inspired marketers to read up on how they can work their way through the challenges and aftermath of such an economic turmoil. The January 2010 issue of Ipsos Ideas, a monthly online magazine for marketers and market researchers published by Ipsos North America, features a review of the most read articles in 2009. And the trend clearly shows that marketing professionals across North America are interested in understanding how the Great Recession has changed the market and what best practices and ideas can help them adapt, innovate, and grow in a weak economy.     


Ipsos Launches “3D” Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing

Monday, December 07, 2009

San Francisco, CA - Video gaming is morphing: breaking stereotypes, boundaries, and records. In such an environment, smart marketers change faster than the market, capitalizing on emerging opportunities, and changing the way in which they do things, including response to sudden shifts in demand or preference for current offers.     


Researchers Find 20,000 Ways to Give Back to their Community

Wednesday, November 18, 2009

Vancouver, BC – Researchers at Ipsos’ office in Vancouver have found a way to give back even in difficult economic times. For the second year in a row, the company has raised $20,000 in charitable donations to be shared by a quartet of local organizations.     


Keiningham and Team Acknowledged for Outstanding Presentation at Service Conference

Tuesday, November 17, 2009

New York, NY – A collaborative research team with contributions from Ipsos Loyalty has won a prestigious international conference award. Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President with Ipsos Loyalty, was part of the winning team which included academics Bart Lariviere (Ghent University in Belgium), Lerzan Aksoy (Fordham University in New York), and Bruce Cooil (Vanderbilt University in Nashville). The team won the Best Practitioner Presentation Award at the 2009 Frontiers in Service Conference, held in Honolulu, HI from October 29 to November 1.     


The Future of Forecasting is Here

Thursday, November 05, 2009

New York, NY – Need to know the sales potential of your new product sooner rather than later? Ipsos Marketing has launched a modular forecasting tool that can measure the potential of new CPG products at any stage of the innovation process. The NOVACTION® NextGen Forecasting System offers Marketers insights into their new products’ sales potential as early as the idea stage and provides a flexible, cost-effective and reliable research solution.     


A New Chief Executive for Ipsos ASI

Thursday, October 29, 2009

Chicago, IL – Jean-Marc Lech and Didier Truchot, the Paris-based Co-Presidents of Ipsos, have appointed Alex Gronberger CEO of the company’s advertising research brand, Ipsos ASI, the Advertising Research Specialists. Gronberger has been part of the Ipsos organization since 1995 and assumed the role of CEO at Ipsos ASI. He is based in the company’s Chicago office.     


Leading Global Market Research Firm Ipsos Launches New Online Opinion Community ThatSaid.Com

Thursday, October 22, 2009

New York, NY - Ipsos, a leading global market and opinion research firm, announced the launch of ThatSaid.com, an online opinion community that seeks to enhance the way people share opinions online. ThatSaid.com is driven by user generated content and provides people with the ideal platform to share and gather opinions.     


New Advertising Research Solution Assesses ‘Connection’ Between Consumers and Brand Messages

Wednesday, October 07, 2009

New York, NY – As the global recession lingers and consumers continue to reign back spending – advertisers continue to look for ways to ensure that their brand communications resonate and ultimately deliver. With the stakes higher than ever, Ipsos ASI announces the launch of Next*Connect, the company’s latest advertising research solution. Next*Connect is a sophisticated interactive research tool that digs for deeper insight into the effectiveness of client advertising creative. It achieves this by measuring and testing communications across all areas of the advertising spectrum—from emerging digital media to more traditional forms.     


Ipsos Public Affairs lanza el Centro de Investigación Hispana

Wednesday, September 09, 2009

Chicago, Illinois. Ipsos Public Affairs se complace en anunciar el lanzamiento del Centro de Investigación Hispana (Hispanic Research Center), un amplio recurso dedicado a brindar valiosa investigación de mercados e información acerca de las vidas de los hispanos en los Estados Unidos.     


Ipsos Public Affairs Launches Hispanic Research Center

Wednesday, September 09, 2009

Chicago, IL- Ipsos Public Affairs is pleased to announce the launch of the Hispanic Research Center, an extensive resource dedicated to providing valuable market research and insight into the lives of Hispanics in the United States.     


Ipsos Vancouver Opens Newly Upgraded Focus Group Facility

Friday, July 31, 2009

Vancouver, BC – Marketers and decision makers in BC now have a better option for peering into the minds of their consumers and target audiences. The Vancouver office of Ipsos Reid, Canada's leader in market research and opinion polling, has revitalized and reopened its focus group facility.     


Big Ideas in Market Research Exposed in the Big Apple

Thursday, July 16, 2009

New York, NY – New York Area marketers have an opportunity to learn the latest from one of the world’s leading market research firms. Ipsos is hosting a complimentary research summit at the Harvard Club of New York City on Wednesday, July 29. The half-day morning event will cover a wide range of topics from each of Ipsos’ research specialty practice areas: advertising, customer satisfaction and loyalty, forecasting & modeling, marketing, media & technology, and public affairs.     


Mystery Shopping Experts Join Ipsos Loyalty to Bolster New Division

Monday, July 06, 2009

New York, NY - Ipsos Loyalty in the U.S. welcomes two new senior research executives to their team, effectively expanding the Mystery Shopping specialty’s capabilities to deliver insight on customer and brand loyalty. Mark E. Greene and Dolores Forget have been appointed to fortify the company’s new Mystery Shopping division - further bolstering Ipsos’ loyalty offering through a deeper, quantitative understanding of the customer shopping experience.     


Measuring Global Opinions in a Year of Economic Turmoil

Wednesday, June 10, 2009

New York, NY - Government bail-outs. Soaring unemployment. Stunning bankruptcies. The past year has been dominated by stories of unprecedented economic turmoil. But how have people around the world responded to these matters and what impact are they having on their lives? Ipsos Public Affairs will be hosting a special online webinar to discuss these issues and share the findings of their latest Global @dvisor study. The webinar is being held on Monday, June 22 at 1:00 pm Eastern, 10:00 am Pacific.     


New Research Solution Drives Qualitative Online for Deeper Understanding of Consumers

Thursday, May 28, 2009

Cincinnati, OH – Marketers and brand managers needing deeper insights into their consumers’ minds now have a new option for rapid, accurate, and cost effective qualitative research. Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, has launched QualSpace™, a new approach that brings qualitative research to an online environment.     


Ipsos Marketing Wins German Market Research Award for Third Time

Thursday, May 28, 2009

Hamburg, Germany - Ipsos Marketing’s PERCEPTORPlus brand research tool received the prestigious Innovation Award from the German Association of Researchers (BVM), beating 16 competitors in the process.     


Digging for Deeper Understanding of Innovation’s Role in Qualitative Research

Tuesday, May 05, 2009

Cincinnati, OH - Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, welcomes the insightful perspective of a highly accomplished and respected researcher to its ranks. Jill Wittman recently joined the company as Vice President of Innovation and Qualitative Research. In this role, she leads innovation and training programs for the industry leader’s qualitative division.     


New Qualitative/Quantitative Research Tool Helps Marketers Optimize Advertising Creative

Monday, May 04, 2009

New York, NY - A new advertising research tool designed by Ipsos ASI is set to help marketers refine and optimize the creative content of their advertising at an early stage – and in real-time. Next*Adlab provides marketers with a combination of deep qualitative insights and strong quantitative measures to help guide the creative process before having to commit to media and production costs. This is the latest product offering from Ipsos ASI, the world’s largest provider of advertising pre-testing services.     


New Research Tool Examines Needs of Ethnic and New Canadians

Wednesday, April 22, 2009

Toronto, ON – Ipsos Reid is proud to announce the launch of the 'Multicultural Connection' Panel, an online panel of 3,000 ethnic and new Canadians that gives marketers the option of tapping into this growing segment of the population at a fraction of the cost of traditional ethnic research.     


Recognizing a Lifetime of Advertising Excellence for Ipsos Researcher Gerry Lukeman

Friday, April 17, 2009

New York, NY - The Advertising Research Foundation (ARF) 2009 Great Mind Awards presented Gerry Lukeman, Ipsos Chairman Emeritus, a Lifetime Achievement Award at a special luncheon during Re:think: The ARF Annual Convention + Expo in New York City. The annual ARF event is devoted to recognizing research and its vital contribution made to advertising. The award for Gerry came as a pleasant surprise; just a day after Ipsos had celebrated its role in supporting six ARF Award winning campaigns for its clients.     


Ipsos Congratulates Clients on Six Wins at ARF 2009 David Ogilvy Awards

Wednesday, April 15, 2009

New York, NY - Ipsos ASI, the advertising research specialty of Ipsos, and Ipsos Understanding Unlimited, its qualitative arm, are thrilled to congratulate its clients for six wins at the ARF 2009 David Ogilvy Awards. Ipsos clients took home four Gold and one Silver award. In addition, client Frito-Lay won the Grand Ogilvy Award, the night’s top advertising prize, selected from among all Gold category winners.     


Market Research Experts Converge in Seattle to Share Insights

Friday, April 10, 2009

Seattle, WA – How can market research drive cost effectiveness and innovation in today’s new market reality? That is the question being probed by Ipsos researchers at an upcoming research summit in Seattle. The event, being held the afternoon of Thursday, April 23 at the Seattle Asian Art Museum, will examine a comprehensive cross section of market research trends, techniques, and tools designed to better help marketers make wiser, more informed decisions.     


“Foundations of Quality” Nabs Award for Ipsos Research Leaders

Thursday, April 09, 2009

New York, NY – Recognizing an extraordinary effort, the Advertising Research Foundation (ARF) today named a collaborative research effort that included work from two senior Ipsos researchers as the winner of an industry award.     


McLeansville Mother Wins a Car By Taking Surveys

Friday, March 27, 2009

Toronto, ON- McLeansville, NC native, Jennifer Gattis beats the odds and wins a car by answering online surveys. Gattis was one of over 105 300 North Americans eligible to win. Representatives from Ipsos i-Say, a leading online market research panel will be in Greensboro on Tuesday, March 31, 2009 to present Gattis with a 2009 Toyota Prius.     


Ipsos Researchers Collaborate to Set “Foundations of Quality” for Research Industry

Tuesday, March 24, 2009

New York, NY – Ipsos continues its commitment to research excellence and innovation for clients and the industry, demonstrated by company members’ input into one of the largest research projects on research itself. Supported by the Advertising Research Foundation (ARF) and the Online Research Quality Council, the project was a collaborative industry-wide initiative examining several key principles and fundamentals of online market research, involving multi-panel membership and its impact on data quality and respondent engagement.     


New Market Research Offer Sharpens Raw Data for a Competitive Edge

Tuesday, March 24, 2009

Toronto, ON – Marketers in Canada’s retail, restaurant, service and hospitality sectors now have access to superior data collection, analysis, and insight thanks to a new arrangement announced by Ipsos Reid and Tell Us About Us Inc. (TUAU).     


Ipsos Global Co-Chair to Table Thoughts at Annual Advertising Research Conference

Monday, March 23, 2009

New York, NY – Ipsos’ Global Co-Chair and CEO, Didier Truchot, will be appearing in New York for the 2009 conference of the Advertising Research Foundation (ARF). This pre-eminent advertising research conference brings together the best and brightest minds in the field. The Paris-based Truchot, a seasoned veteran in the research world, is co-chair of the global Ipsos Group with Jean-Marc Lech.     


Thomson Reuters Announces Ipsos as International Polling Media Agency of Record

Thursday, March 19, 2009

March 19, 2009—New York– Thomson Reuters announced today that it has entered into an international media polling agency of record relationship with Ipsos, the world's third largest market and opinion research company.     


Straight-Talking Market Research Veteran ‘Tells It Like It Is’

Friday, March 13, 2009

Seattle, WA – Ipsos welcomes market research veteran Mary Kaye O’Brien to its team of marketing research experts. Ms. O’Brien joins as Vice President, charged with the company’s Seattle MR practice area. She will also contribute substantially to the capabilities and offerings of Ipsos’ travel/tourism practice, currently headed by Jim Quilty, VP in NY, and Dave Pierzchala, VP in Vancouver.     


Two New Research Tools Help Clients Build Their Brands

Thursday, February 19, 2009

New York, NY – Marketers and Brand Managers are set to benefit from two new brand research tools just launched by Ipsos Marketing. PERCEPTOR®Plus and BRANDStretch are the latest offerings from Ipsos’ global marketing research specialization.     


Ipsos Deepens Impact on Panel Methodology, Engagement

Wednesday, February 11, 2009

New York, NY - Ipsos’ Global Operations team continues to advance the science of participant access and engagement. The research firm has appointed Renee Smith, PhD., an expert in panel research methodology, practices, and management, as Vice President for their Global Operations.     


Ipsos Saves, Charities Gain

Friday, January 30, 2009

New York, NY – Ipsos has announced a corporate gift totaling $10,000 to be donated to the North American branches of three global charitable organizations. The market research firm’s donation is to be shared amongst Doctors Without Borders, World Vision, and the World Wildlife Fund. The gift is in conjunction with the company’s client holiday greeting program.     


Ipsos Adheres to United Nations Global Compact Principles

Monday, January 26, 2009

Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the adhesion of Ipsos to the United Nations Global Compact initiative.     


Pharmaceutical Conference Explores New Frontiers for Brand Optimization

Tuesday, December 16, 2008

New York, NY – A team of researchers from Ipsos’ healthcare practice will be presenting new methods for measuring brand optimization in the pharmaceutical industry. The presentation is part of the 2009 Annual National Conference of the Pharmaceutical Marketing Research Group (PMRG). PMRG’s conference is to be held in Las Vegas, NV from March 8-10, 2009.     


Ipsos Executive Appointed to Affiliate Board of PBRIG

Tuesday, December 09, 2008

New York, NY - Fred LaManna, Senior Vice President with Ipsos Marketing’s Healthcare Practice — a division focused on pharmaceutical market research — has been appointed to the affiliate board of the Pharmaceutical Business Intelligence and Research Group (PBIRG).     


Shared Vision for Service, Success Attracts Saracena to Ipsos

Monday, December 08, 2008

New York, NY – Ipsos Marketing continues to build on its leadership and commitment to clients; Peter Saracena has joined the company as a Senior Vice President. Jason Brown, Executive Vice President with Ipsos Marketing, made the announcement from New York.     


Ipsos Reid & Diversity Media Services Join Forces to Conduct Largest Ever Study of Canada's New Mainstream

Thursday, December 04, 2008

Toronto, ON - Diversity Media Services Ltd. (DMS), and Ipsos Reid have joined efforts to launch Canada's first national multicultural research study. This study will explore the buying behaviours and cultural intricacies of Canada's 13 largest ethno-cultural groups in six key census metropolitan areas where nearly half the population of Canada resides. The effort will leverage DMS' cultural competency and in-house agency resources along with Ipsos' research, field reporting expertise and survey technology.     


YES, It Can Be Done: Ipsos Polling Aces US Election Outcome

Wednesday, November 05, 2008

Washington, DC—The Ipsos Public Affairs polling team aced the actual popular vote outcome of the historic US Presidential election with their last poll of the campaign collected October 30 to November 2, 2008 and released on November 3, 2008.     


Researchers Unite for Charitable Causes

Tuesday, October 21, 2008

Vancouver, BC – The Vancouver office of Canada’s leader in public opinion and market research has made a clear commitment to their community. Staff at Ipsos’ Vancouver office have been raising funds all year long. This week, their efforts and drive were fulfilled with a $20 000 donation to a group of charitable organizations.     


Financial Services Team Gets “Bullish” With Newly Recruited Loyalty Expert

Tuesday, October 21, 2008

New York, NY - An expert of financial services market research has jumped to Ipsos Loyalty. The division has announced that Jeff Repace has joined their team as a Senior Vice President. The announcement came from Matt McNerney, President of Ipsos Loyalty in the U.S.     


Snyderman Deepens Client Perspective at Ipsos Health

Wednesday, October 01, 2008

New York, NY – Ipsos Healthcare, a division of Ipsos Marketing Research is pleased to announce that Paul Snyderman has joined their growing health research team. Snyderman, a seasoned veteran of health care market research, becomes a senior-level research officer within the group, following an innovative and wide-ranging career with a leading pharmaceutical company. Elys Roberts, President of the Ipsos Healthcare Group, made the announcement.     


Research Tool Communicates Its Strength In Multiple Languages

Wednesday, September 03, 2008

Vancouver, BC - Ipsos’ Interactive Forum (IAF) software achieved an important development milestone with the release of its latest version. Version 5.0 is a significant feature upgrade that introduces multilingual capabilities for both survey scripting and the entire software interface. Some of the available languages include Chinese, Russian, Hindi and all major western European languages.     


Ipsos To Sponsor University of Georgia Course For Market Research Professionals

Thursday, August 21, 2008

New York, NY - Ipsos is pleased to be one of the founding sponsors of the Principles of Pharmaceutical Marketing Research course offered by the University of Georgia Center for Continuing Education. Its twelve comprehensive modules cover the fundamentals needed for market research professionals to proficiently tackle industry challenges.     


Pioneering Expert In Tech Market Research Bats For Ipsos

Wednesday, August 13, 2008

San Francisco, CA - Ipsos, a global leader in survey-based market research, has recruited a seasoned pioneer of technology market research. Brian Smith has joined the company as Vice President with Ipsos MediaCT, the division that specializes in researching media, content, and technology.     


Interactive ‘Poll Predictor’ Application Exposes i-Say.com Brand To Millions

Thursday, August 07, 2008

Toronto, ON - Ipsos Interactive Services, a global leader in online survey-based market research, announces the release of Poll Predictor, an interactive tool designed for Facebook. The game challenges users to correctly guess the percentage of “yes” answers to all types of fun questions initially put to Ipsos panelists in the US.     


Ipsos Experts Take The Podium At ESOMAR Congress

Thursday, July 31, 2008

New York, NY – Ipsos will share some powerful market research insights at the upcoming 2008 ESOMAR Congress. Representatives and sector experts from the leading market research company will headline three presentations at this year’s Congress.     


Seasoned Market Research Leader Takes Helm At U.S. Ipsos Loyalty

Thursday, July 24, 2008

New York, NY – Ipsos announces a senior level appointment aimed at fortifying the company’s loyalty division across the United States. As of July 8, Matt McNerney has joined the market research leader as President of Ipsos Loyalty in the U.S.     


Completing i-Say Surveys Scores Car For Hockey Mom

Friday, June 13, 2008

Toronto, ON – After completing surveys for Ipsos Interactive Services and i-Say, Barbara Henry, from Brockville, Ontario, is the winner of a brand new Mini Cooper. Barbara was selected from thousands of VIP i-Say panelists across the U.S. and Canada who completed surveys throughout the past year. Barbara picked up the keys to her new car on May 8.     


Ipsos Interactive Services US And Peanut Labs Sign Agreement To Drive Interaction With Demographics Active On Social Networks

Tuesday, June 10, 2008

New York, NY and San Francisco, CA – Ipsos Interactive Services US, a leading global online research company and Peanut Labs, provider of the largest Gen-Y market research sample today announced a multi-year research alliance to further enhance market research interaction with today’s influential 13-34 year olds who are active on social networks.     


Ipsos Taps Into The Pulse Of America’s Growing Hispanic Demographic

Thursday, May 29, 2008

New York, NY – Responding to the increasing need of marketers to reach out to and understand the fast growing Hispanic population in the U.S., Ipsos is offering its Omnibus service in the Spanish language. The recently launched Ipsos Hispanic Express Omnibus becomes the only Hispanic Omnibus survey to start every week, allowing for faster data collection and more immediate results.     


New Research Tools From Ipsos ASI Offer Holistic Approach To Advertising Research

Monday, May 12, 2008

Toronto, ON – The advertising research specialists at Ipsos, a leading survey-based market research firm, have introduced two new tools to help marketers assess the potential impact of their advertising and communications campaigns. Next*360 and CampaignLab are the latest offerings from Ipsos ASI and have been specifically designed to evaluate and optimize multi-media communications prior to final execution.     


A Star Of Media And Communications Set To Shine In Advertising Research

Monday, April 21, 2008

Chicago, IL – Ipsos announces that Jill Wiltfong has joined the company’s advertising research team as Senior Vice President, Tracking Product Management. In this newly created role, Ms. Wiltfong will lead Product Management for Ipsos ASI’s tracking business globally. She will be based in the research firm’s Chicago office.     


Ipsos ASI Wins Award, Recognition for Innovation and ‘Great Minds’

Thursday, April 10, 2008

New York, NY - John Hallward from Ipsos ASI was named by the Advertising Research Foundation as a recipient of the ARF 2008 Great Mind Awards. The announcement was made at a special luncheon session during the ARF’s annual Re:think conference and exhibition, held last week in New York City.     


International Consumer Goods Expert Makes Move To Ipsos

Wednesday, April 09, 2008

New York, NY – Ipsos has made a significant addition to their global consumer goods research expertise in their Marketing specialization. Amaury de Condé has joined Ipsos Marketing as Senior Vice President and Managing Director for the division’s Global Product Center, an international position with responsibility for the worldwide Ipsos Marketing Consumer Goods business. The announcement comes from Lauren Demar, CEO for Ipsos Marketing’s Global Consumer Goods division.     


Ipsos Takes ‘Forward’ Leap In Agriculture And Animal Health Market Research

Tuesday, April 08, 2008

New York, NY – Agricultural and animal health companies will gain access to deeper market insights thanks to a recent merger in the market research industry. Combining their market research expertise and passions for agriculture and animal health, U.S.-based Forward Research is linking up with Ipsos Reid in Canada, a move that adds greater strength to the Ipsos Group’s healthy presence in these markets.     


Powerful Concept Testing Tool Sets Major Milestone

Wednesday, March 19, 2008

San Francisco, CA – A powerful and proven concept testing tool has reached an important landmark. The Ipsos Vantis Database is one of the most reliable resources available to marketers for testing new product propositions and assessing their market readiness. Just recently the Vantis Database team tested its 10,000th concept, a significant milestone for the forecasting application.     


Veteran Media Executive to Join Ipsos Media, Content & Technology

Tuesday, March 18, 2008

New York, NY – Long time Newsweek veteran Mark Kostelec has joined the Ipsos U.S. Media, Content & Technology division as SVP of Sales & Marketing.     


New Ipsos Online Canadian Agricultural Producer Panel Meets Demand For Survey-Based Research In Agribusiness Sector

Tuesday, March 11, 2008

Winnipeg, MB – Ipsos, a leading global survey-based market research firm and Canada’s most trusted research brand, announced today the launch of the Producers’ Perspectives – The Ipsos Canadian AgriForum – a new proprietary online panel currently consisting of over 1,500 Canadian farmers. This new market research tool will help organizations in both the private or public sectors gather the opinions of Canada’s agricultural producers quicker and in a more cost effective way.     


Groundbreaking Loyalty Study Examining ‘Net Promoter’ Named “Outstanding Paper”

Friday, February 15, 2008

New York, NY – A scientific paper co-authored by a team that included two loyalty experts from Ipsos has been named “Outstanding Paper” by the prestigious Managing Service Quality (MSQ) journal. “The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Customer Retention, Recommendation, and Share-of-Wallet” challenges the fundamentals of the loyalty metric Net Promoter.     


Panel Management Leader Promoted To Division President

Tuesday, February 12, 2008

New York, NY – After joining the company less than a year ago, panel management expert Jean Davis has been promoted to President of Ipsos Interactive Services in North America. Jim Smith, Chairman and CEO of Ipsos in North America, made the announcement - a move aimed at further improving the quality and efficiency of the Interactive Services division’s online research offering.     


Healthcare Research Expert Fortifies Ipsos Health

Monday, February 11, 2008

New York, NY – Ipsos Health continues to build its client service capabilities in the healthcare and pharmaceuticals arena with a key strategic appointment. Fred LaManna has joined the company as Senior Vice President in the US. The announcement was made by Elys Roberts, President and CEO of Ipsos Health in North America.     


Paper “A Longitudinal Examination Of Net Promoter And Firm Revenue Growth” Awarded The 2007 Marketing Science Institute/H. Paul Root Award

Thursday, December 20, 2007

New York, NY — Earlier in the year, Timothy Keiningham, Senior Vice President & Head of Consulting for Ipsos Loyalty (USA), Bruce Cooil of Vanderbilt Owen Graduate School of Management (USA), Tor Wallin Andreassen of the Norwegian School of Management (Norway), and Lerzan Aksoy of Koç University (Turkey), co-authored a paper that challenged the fundamentals of the loyalty metric Net Promoter. The paper – “A Longitudinal Examination of Net Promoter and Firm Revenue Growth” – appeared in the July 2007 (Vol. 71, No. 3) issue of the American Marketing Association’s Journal of Marketing.     


Ipsos Reid Donates Significant National Polling Data To Wilfrid Laurier University

Friday, December 14, 2007

Waterloo, ON – Ipsos Reid is pleased to announce that it is donating three sets of nationally significant opinion-poll data to Wilfrid Laurier University — a gift that represents a goldmine for researchers looking for insight into the views of Canadians during important periods in the country’s recent history.     


Service, Service, Service! The Overarching Message Of You Can’t Win a Fight with Your Client

Monday, December 03, 2007

New York, NY – Rule 6 says to know your client’s objectives. Rule 11 is to deliver on your promise. Which is made a lot easier when you stick to Rule 20 and communicate. Because in the end it all comes down to Rule 26: You can’t win a fight with your client!     


New Ipsos Online Veterinary Panel Meets Growing Demand For Survey-Based Research In Animal Health Sector

Thursday, November 08, 2007

Toronto, ON — Ipsos, a leading global survey-based market research firm, announced today it has developed a new proprietary online panel consisting of veterinarians in North America. The panel will help to meet the growing demand from its animal health customers for fast, cost-effective, and rigorous data with this very hard to reach audience.     


New Study Shows America’s Business Elite Are Voracious Consumers Of All Forms Of Media

Monday, October 01, 2007

New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – have a ferocious appetite for quality business information, according to the new BE:USA 2007 survey carried out by Ipsos Media.     


Ipsos Supports Creation Of Online Research Standards

Friday, August 10, 2007

New York, NY — Ipsos, a leading survey-based market research firm, has announced its support of the Advertising Research Foundation’s (The ARF) effort to establish industry standards and best practices in the burgeoning online research sector. Over the past 10 years, the use of online panels as a market research tool has grown rapidly, with Ipsos taking a leadership role in advancing and improving the use of this new technology. This growth has created a new market research services segment that is now primed for the implementation of industry standardization, as best practices and research-proven methods are established and deployed across the industry.     


The World’s Most Engaged Consumer Citizens Embrace Global Trade And Corporate Investments, But Want Their Governments To Crack Down On Companies

Thursday, July 12, 2007

Washington, D.C. — The world’s most engaged citizens say that while they personally embrace global trade and corporate investment in their homeland, they want their governments to more aggressively crack down on the activities and influence of national and multinational corporations, a new survey reports today.     


Completing i-Say Surveys Scores Car For Hockey Mom

Monday, June 11, 2007

    


Appointment Of Global CEO For Ipsos Loyalty

Thursday, May 31, 2007

Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.     


Ipsos Launches New Concept Screening System That Also Measures Market Potential

Wednesday, May 30, 2007

New York, NY— Ipsos, a leading survey-based market research firm, has introduced InnoScreen®, a global concept screening system that provides a superior estimate of in-market potential. InnoScreen tests concepts in any category in any country and provides a validated market potential estimate along with guidance on how to improve concepts.     


An Excellent First-Quarter 2007 Revenues Up 8.9% To 204.7 Million Euros Organic Growth: +10.3%

Tuesday, May 15, 2007

Paris, France — Ipsos generated revenues of 204.7 million euros in first-quarter 2007, up 8.9% compared to the same period in 2006.     


Ipsos Health Announces Senior-Level Appointments

Friday, May 04, 2007

New York, NY – Ipsos Health has announced two key appointments aimed at further strengthening the company’s client service capabilities in the healthcare and pharmaceuticals arena. Elys Roberts has joined the company as President and CEO of Ipsos Health in North America and Andrew Grenville takes on the role of Chief Research Officer.     


Ipsos Expands And Consolidates Montreal Office: All Staff In Quebec Now In One Central Location

Wednesday, April 25, 2007

Montréal, QC– Ipsos has consolidated its Quebec operations under one roof. The move will combine the company’s growing teams in a newly-renovated central office, single location in downtown Montreal, allowing for greater efficiencies, increased project and team collaboration, and overall improvements in client service.     


Ipsos Agrandit Et Consolide Le Bureau De Montréal: Tout Le Personnel Au Québec Réuni Au Même Endroit

Wednesday, April 25, 2007

Montréal, QC– Ipsos a regroupé ses opérations au Québec sous un seul et même toit. Le transfert réunira les équipes, en pleine croissance, de l’entreprise dans un bureau central, récemment restauré, situé dans le centre de Montréal, permettant ainsi une meilleure efficacité, une collaboration accrue des projets et des équipes, ainsi qu’une amélioration globale du service clientèle.     


Paper By Ipsos Researcher Cited As One Of The Most Influential Papers In Last 25 Years

Friday, April 13, 2007

New York, NY– A paper co-authored by a senior Ipsos researcher has been recognized as one of the articles that “has most affected the practice of marketing science” in the last quarter century. The INFORMS Society for Marketing Science recently named the article by Timothy L. Keiningham to its list of Top 20 marketing science papers written in the past 25 years.     


Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail … And Why Great Brands Succeed

Tuesday, February 27, 2007

New York/Toronto/London – In a new book, Gimme! The Human Nature of Successful Marketing, business and advertising research veteran John Hallward explores our evolutionary traits to help marketers, brand managers, public relations professionals, advertising executives, and even politicians better tap into primary human motivations for greater success.     


Sam McGuire Crosses Atlantic To Join Ipsos Public Affairs Division In New York

Thursday, February 22, 2007

New York, NY - Ipsos has announced that Sam McGuire has joined the Ipsos North American Public Affairs management team as a Senior Vice President, based in New York City.     


Ipsos In 2006: Growth Surpasses Market

Thursday, February 15, 2007

Paris, France - Ipsos generated consolidated revenues of 857.1 million euros ($1.1 billion USD) in full-year 2006, up 19.4% compared to 2005. This is the strongest annual growth rate since 2001.     


Ipsos Researchers Win Awards For Articles

Tuesday, February 06, 2007

New York, NYManaging Service Quality (MSQ) journal has just announced that two of its biggest awards, Outstanding Paper and Highly Commended Paper, have been awarded to articles co-authored by Ipsos researchers. The articles were deemed to have made significant contributions to theory and best practices in the services industry.     


Ribeiro To Make Ipsos the World's Leading Panel Brand

Friday, February 02, 2007

Paris, France - Ipsos co-Chairmen Didier Truchot and Jean-Marc Lech today announced the appointment of Efrain Ribeiro as COO of Ipsos Interactive Services, the group’s dedicated operation for the development of online and offline access panels.     


Ipsos Announces Executive Hires And Promotions

Wednesday, January 31, 2007

New York, NY — Ipsos, America’s fastest growing marketing research company, today announced a number of executive level appointments. The announcements include:     


Adding Emotion To The Loyalty Mix

Monday, January 29, 2007

Paris/New York - In the latest issue of its global magazine Ipsos Ideas, Ipsos customer and employee loyalty experts discuss how brand-centric and customer-centric marketers are combining their strengths to drive sales.     


Strong Business Level In The First Nine Months of 2006: Total Growth Over Nine Months: +24.9%; Organic Growth In The First Nine Months: +8.0%

Wednesday, November 15, 2006

Paris, France – Ipsos' revenues for the first nine months of 2006 came to 613.2 million euros, a 24.9% increase on the same period a year later.     


Ipsos Seattle Office Keeps Growing

Monday, November 13, 2006

Seattle, WA – Ipsos recently celebrated its first anniversary in the Seattle area with three senior appointments and new business from some of the country’s and region’s biggest companies in the retail, media, high-tech and real estate sectors. Ipsos today employs more than 20 research staff in the area, who serve such diverse clients as Microsoft, Eddie Bauer, Expedia, GE Healthcare, Bartell Drugs, Tillamook Cheese, Getty Images, Newland Communities and Medtronic.     


Ipsos Appoints Three Senior Researchers To Growing Seattle Office

Monday, November 06, 2006

New York, NY – Ipsos today announced the appointment of three senior researchers to the company’s growing Seattle office, which has doubled in size in the last year. The company now employs more than 20 research staff in the Seattle area who serve some of the country’s and region’s biggest companies in the retail, media, high-tech and real estate sectors.     


Research On Research: Rigorous Panel Management Controls Heavy Responder Bias

Monday, October 23, 2006

New York, NY – A new study from three leading market research companies, TNS, Ipsos and The NPD Group, indicates that carefully managed access panels are the key to mitigating the impact of “heavy responders” on consumer studies conducted via online methodologies.     


Ipsos Insight Releases Proprietary Tool That Raises The Bar For Line Optimization: Line Evolution™ Tackles Complexities Of Today’s Consumers And Retailers

Wednesday, October 11, 2006

New York, NY – To help consumer products manufacturers make better decisions about which products to include in their product lineups, Ipsos Insight has introduced Line Evolution™, a proprietary line optimization solution that takes into account consumer need states, retail space limitations, and the reality of stock outages.     


Strong Growth In H1 2006: Revenues Rise 26.7% to 407.7 Million Euros; Organic Growth: 8.6%

Wednesday, August 16, 2006

Paris, France - In the first half of 2006, Ipsos generated revenues of 407.7 million euros, an increase of 26.7%. This strong growth can be attributed to three positive factors:     


Getting The Inside Track On Recent Product Introductions With InnoTrack™

Friday, July 21, 2006

New York, NY— Leading survey-based market research firm Ipsos Insight today unveiled its new InnoTrack tool, which measures how well a new product has performed in the market—domestic or global—versus expectations. Unlike syndicated services, InnoTrack sheds light on why products perform the way they do by identifying consumer motivations and deterrents to trial and repeat.     


Ipsos Book That Debunks Myths About Customer Loyalty Selected Among Top Business Books Of The Year

Tuesday, July 18, 2006

New York, NYLoyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work by Ipsos researchers has been chosen as one of the best business books of the year by Soundview Executive Book Summaries. The company, which publishes book reviews to a subscriber list of about 50,000, selects only 30 business books from about 1,500 its editors receive each year.     


Leader in Customer Satisfaction and Loyalty Research Joins Ipsos

Monday, June 12, 2006

Parsippany, NJ — Ipsos Loyalty, a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management and a member of the Ipsos Group, welcomes Curt Carlson as Senior Vice President of Ipsos Loyalty in the U.S.     


Testing—and Reaching—Your Product’s Performance Potential

Monday, May 15, 2006

New York, NY — Leading survey-based market research firm Ipsos today unveiled its new Product Precision™ product testing system, which features data-driven direction and consulting for developing successful new products, enhancing existing products, and making smart decisions about cost reductions. Product Precision addresses business issues that arise throughout the product lifecycle, using test designs tailored to the client’s specific business objectives, whether measuring the success of a new product, improving product performance, assessing reformulation risk, or reducing costs.     


Ipsos Launches New Campaign for Time-Pressed Marketers

Monday, March 27, 2006

New York, NY – Global market research firm Ipsos today announced the launch of a new campaign to help time-pressed market researchers and marketers learn more about trends and developments in the fields of Technology & Communications, Health, Financial Services, and Consumer Products.     


Cross-Industry Evaluation Team Will Move Forward with Three Contenders for Radio’s Next-Generation, Electronic Ratings System

Thursday, March 09, 2006

New York, NY– The cross-industry, multi-discipline evaluation team reviewing proposals for a next-generation electronic ratings system for the radio industry today announced that three of those finalists – MediaAudit/Ipsos, Arbitron, and MediaMark Research – are moving forward to the next level of examination.     


“The Brand-Customer Connection” Selected Among Top 50 Management Articles In 2005

Thursday, March 09, 2006

New York, NY – A paper co-authored last year by two Ipsos researchers examining the benefits of uniting brand and customer relationship management was cited as one of the Top 50 articles by Emerald Management Reviews of Emerald Group Publishing, Ltd., the leading international publisher of academic and professional literature in the fields of management and library and information services.     


Cable and Telecom Association Showcases Innovative Ipsos Research Tool

Wednesday, February 15, 2006

New York, NY – Cable and telecommunications industry professionals who gathered at a major trade conference witnessed first hand the power and usefulness of a proprietary on-line concept-building tool from Ipsos, the global survey-based marketing research firm.     


Senior Brand Research And Planning Executive Joins Ipsos’ Global Team

Thursday, October 06, 2005

New York, NY — Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., announced that David Nemiah has joined the company’s consumer products research division as Vice President, Global Equity & Branding.     


New Book By Ipsos Business Strategists Debunks Myths That Compromise Customer Loyalty And Cost Companies Billions

Friday, September 16, 2005

New York, NY – In the just released book, Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, some of Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The Ipsos authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability.     


Loyalty: Myths And Realities About Desire

Wednesday, July 27, 2005

Paris, France — Ipsos explores the evolution of customer satisfaction and retention models, and the misperceptions that have accumulated along the way, in the latest issue of Ipsos Ideas, entitled “Loyalty: Myths and Realities about Desire.”     


Senior Executive Joins Growing Consumer Products Division At Leading Market Research Firm

Friday, June 17, 2005

New York, NY — Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., announced that Becki Meyer has joined the company’s Consumer Products Division as Vice President in its Cincinnati office. Meyer will lead the Ipsos-Insight teams providing strategic marketing research support and consulting to leading packaged goods clients.