Thursday, December 18, 2014
Toronto, ON – Ipsos Reid MediaCT and RealityMine have been working with agencies and media companies to push forward an unprecedented media consumption study in Canada, and are proud to announce the official launch of the study in January 2015. TouchPoints, a well-known multimedia study that is currently available in the UK and the U.S., provides insights into how people consume all media throughout their day and week. In just four short months, 20 companies, referred to as Innovators, have subscribed in support of the initiative, which consists of 14 agencies and 6 media companies (including GroupM, IPG, Carat, and the newest media company, CBC). The speed in which they have signed on is a clear indication of the need for this multimedia study in Canada.
Monday, December 15, 2014
New York, NY – Companies spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score to improve customer loyalty. But the problem with this is that such metrics correlate poorly with what matters most: share of wallet. To fill this need, Ipsos Loyalty experts have created a simple formula that managers can use to determine the share of wallet that customers allocate to their brands, and have penned a book that delves into the subject. The company is inviting selected media to join for a ‘sneak peek’ webinar revealing key insights from the book on January 13, 2015 at 1:30pm EST.
Wednesday, December 10, 2014
New York, NY – Prosumer, city-sumer, sellsumers, JOMO and FOMO. Marketers and brand managers are constantly bombarded with fancy terms and buzzwords hailing the next big consumer trend. This can be overwhelming and brands often find it challenging to tap into every trend out there. The trick lies in knowing which ones are most relevant to their business, and Ipsos can help answer this with its Censydiam Trends Report. In the 2015 edition, the company has identified eight key trends that will influence consumer behavior over the next two years.
Tuesday, December 02, 2014
Toronto, ON – Quebec agencies and media companies are stepping forward to support the launch of TouchPoints in Canada, a well-known multimedia study that is currently available in the UK and more recently, in the U.S. Adding to the roster of companies that have signed up to support the popular initiative are Quebecor, Corus Média, Cossette Media (Québec), Touché PHD, Bleublancrouge, Touché OMD, Mediabrands and all GroupM agencies.
Wednesday, November 26, 2014
New York, NY – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of its syndicated Lab Mapping Study in the field of Oncology Molecular Diagnostics (MDx).
Tuesday, November 18, 2014
Toronto, ON – As part of a continued effort to expand its qualitative research capabilities within the Canadian market, Ipsos has added two new executives to its team. Gayle Lunn joins as a Vice President with Ipsos UU and Christian Arambulo joins as a Director with Ipsos UU. The announcement was made by Gary Bennewies, CEO and President of Ipsos in Canada.
Tuesday, November 11, 2014
New York, NY – Pierre Le Manh, CEO North America of Ipsos, has been invited by the Council of American Survey Research Organizations (CASRO) to join its 2015 Board of Directors. He will fill the Class 2, larger-sized businesses position for a three-year term, with responsibilities starting on January 1, 2015. The announcement was made at CASRO’s 39th Annual Conference held in Denver from September 29 to October 2.
Monday, November 10, 2014
London, UK – Ipsos Healthcare – the global healthcare division of Ipsos – has announced the launch of its syndicated Biosimilar Impact Study. The new study comes in response to pharma and biotech companies’ growing need to better understand the potential impact of ‘biosimilars’ (subsequent versions of innovator biopharmaceuticals created by a different manufacturer following patent expiry).
Thursday, November 06, 2014
New York, NY – Marketers in the consumer goods space now have added brainpower on their side to help them get into the minds of shoppers. Karen Lustig, an accomplished marketing and consumer research professional with over 20 years of experience, has joined Ipsos MarketQuest in the U.S. as a Senior Vice President. In this role, she will focus on helping clients understand the potential of their brands and marketplace dynamics.
Tuesday, October 28, 2014
Toronto, ON – A duo of partnerships have been made in Ipsos Reid MediaCT’s drive to launch TouchPoints in Canada. PHD and Havas Media are the latest agencies to support the launch of the research solution that captures how Canadians consume all media throughout their day and week.
Monday, October 27, 2014
Toronto, ON – Ipsos Reid MediaCT is edging closer in its quest to launch TouchPoints in Canada. The company is pleased to announce that IPG has signed on to support the tool that provides rich insights into how people consume all media.
Wednesday, October 22, 2014
Toronto, ON – Whether television, radio, out-of-home, social media, web or print, consumers have more media options than ever before. And as the world of media continues to evolve with technology, so too do the methods we use to measure consumption. To that end, Ipsos Reid MediaCT is working with agencies and media companies to push forward a research solution that will reflect how Canadians consume all media throughout their day.
Monday, October 13, 2014
New York, NY – Ipsos Marketing has boosted its leadership roster in the U.S. and made two key appointments. In a continued effort to expand its client service capabilities, Elys Roberts has been promoted to President of Ipsos Marketing in the U.S., while Steve Girling succeeds him as President of Ipsos Healthcare in the region. Pierre Le Manh, CEO of Ipsos in North America and Global CEO of Ipsos Marketing, made the announcement.
Thursday, October 09, 2014
Seattle, WA – In the home of some of the most truly innovative brands, marketers need savvy partners who can connect them to winning research insights. That is the motive behind Ipsos’ most recent appointment, that of Nika Kabiri to Managing Director of Ipsos MarketQuest in Seattle. She will report to Michael Rodenburgh, Executive Vice President of Ipsos in Western Canada and the Pacific Northwest.
Monday, September 29, 2014
Seattle, WA – Ipsos is kicking its digital offering up a notch with the addition of Jake Dorn as Senior Vice President-Chief Client Director for Microsoft. His role will be to lead the organization, strategy and vision for Ipsos’ global initiatives with Microsoft. Marie-Christine Bardon, Managing Director of the Ipsos Global PartneRing program, made the announcement.
Thursday, September 25, 2014
New York, NY – The Ipsos Girls’ Lounge is taking their show on the road for a series of engaging activations across the East Coast. The Lounge, a popular destination for women to connect and collaborate during high profile industry events, will be hosting a variety of activities at the marketing and advertising community’s biggest gatherings. Embarking on a national tour with the ‘Confidence is Beautiful’ bus, it will be headed first to Newark, NJ for Oprah’s ‘The Life You Want Weekend’, followed by Advertising Week in New York City.
Wednesday, September 10, 2014
Vancouver, BC – Where are marketers in B.C. putting their ad dollars this year? What new and innovative tactics are they keen to explore? Ipsos Reid wanted to know, so in conjunction with the British Columbia Association of Integrated Marketers, we turned to marketing, communications and advertising professionals across the province to get a clearer picture.
Tuesday, September 02, 2014
New York, NY – Ipsos is furthering its commitment to providing deeper digital expertise with a new addition to its management team. Alexandre Guerin has been elevated to the role of President of Ipsos Loyalty in the U.S. In this post, Alexandre is charged with overseeing the strategic direction and growth for the company’s loyalty business across the country. He replaces Matt McNerney who became President of Ipsos MarketQuest in the U.S in January 2014.
Thursday, August 28, 2014
Toronto, ON – Customer service is important in any industry, but especially so in the financial services sector where Canadians have a wealth of choices when it comes to a provider. So how do Canadians feel about the levels of service offered by their financial institutions? Ipsos Reid asked, and is pleased to unveil the winners of its 2014 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.
Monday, August 25, 2014
New York, NY – Ipsos will proudly participate in the upcoming ESOMAR Congress (7 – 10 September), offering its perspectives on the state of the research industry – including both agency-side and client-side challenges.
Friday, August 22, 2014
Toronto, ON – Global News and Ipsos Reid have once again joined forces to provide Canadians with on-going, industry-leading coverage on the state of public opinion in Canada. Topics to be explored under this renewed relationship will include politics, key public policy, and consumer issues, as well as public reaction to the latest developments in the news. Polls released under this relationship will be branded the Global News/Ipsos Reid Poll.
Tuesday, July 29, 2014
New York, NY – In today’s hyper-dynamic competitive environment, leaders hunger for clear indications of how they are performing in terms of customer experience, satisfaction and loyalty. So to keep executives in tune with consumer perceptions, Ipsos Loyalty, the global leader in customer experience, satisfaction and loyalty research, has launched a new syndicated solution that provides access to benchmark data across industry sectors and countries. Ipsos Loyalty Global Benchmarks is a quantitative solution that evaluates the comparative performance on key customer experience, satisfaction and loyalty metrics.
Monday, July 28, 2014
Toronto, ON – Staying ahead of the game in the sporting goods industry just got a bit easier, thanks to a strategic partnership between Ipsos Reid, Canada’s largest survey-based market research firm, and the Canadian Sporting Goods Association (CSGA). The new partnership will provide CSGA members with access to an extensive range of insights on the sporting goods industry, including equipment, clothing, footwear, and fitness participation.
Tuesday, July 15, 2014
New York, NY – As the media landscape continues to change at a remarkable pace, brands and media agencies need trusted partners who understand their business and provide solutions that drive their objectives. Ashley Hoskinson has joined Ipsos MediaCT’s Audience Measurement Group as Vice President of Business Development to do precisely that. The announcement was made by Evan Borak, Senior Vice President with Ipsos MediaCT in the U.S. and Head of the Audience Measurement Group.
Friday, June 27, 2014
Toronto, ON – When great collaboration is coupled with powerful research, incredible things can happen. Like all great partnerships, the two work to make each other better, yielding insightful, integrated programs that make a difference. Ipsos has always been proud to work with exceptional clients, and a number of these partnerships, as well as the work they produced, have recently been recognized with Excellence in Research Awards from the Marketing Research and Intelligence Association (MRIA).
Monday, June 16, 2014
New York, NY – A deep understanding of an audience can help inspire advertising campaigns that work. Ipsos is honored to have contributed to a campaign that Zillow received bronze for at the 2014 Effie Awards, an event that honors the most effective marketing and communication cases in North America. The win came in the Real Estate category for their “Find Your Way Home” campaign. The awards were presented at a gala on June 5 in New York City.
Friday, June 13, 2014
New York, NY – With less than a week to go, the creative community is counting down the days until the widely anticipated 61st Cannes Lions International Festival of Creativity.
Wednesday, June 11, 2014
Ipsos is pleased to announce a global agreement with NEUROHM, an
international leader in consumer neuroscience headquartered in Warsaw, as their primary partner for Implicit Reaction Time (IRT™) for
understanding unconscious consumer associations, perceptions and impact.
Friday, May 16, 2014
Calgary, AB – There are some brands that devote significant time and energy to build strong emotional connections with consumers. And in return, consumers love them above others. Ipsos and Alberta Venture wanted to know what these brands were. After asking over 1000 consumers in the province to rate a variety of companies they have strong ties with, Ipsos unveiled the list of Alberta’s Top 10 Most Loved Brands. The results were presented during a reception event on Thursday, May 15 at the Calgary Marriott Downtown Hotel.
Monday, May 12, 2014
New York, NY – Ipsos Public Affairs is continuing to bolster its team in the United States with several changes in senior management. Clifford Young has been promoted to President of Ipsos Public Affairs in the U.S. and John Vidmar has been elevated to the position of Chairman of Ipsos Public Affairs in the U.S. Julia Clark will take on additional responsibilities by leading the team in Chicago as Vice President.
Thursday, May 01, 2014
San Francisco, CA – There are a dozen reasons why Ipsos InnoQuest was named a winner at the prestigious Edison Awards. The company was recognized for its Archetype IQ System, a solution that helps marketers gauge the potential of new products by identifying 12 distinct segments into which all consumer packaged goods innovations can be classified. Winners were announced at the annual Edison Awards Gala, an event that honors creativity and excellence in the development and launch of new products or services.
Thursday, May 01, 2014
Calgary, AB – Ipsos is strengthening its team in Western Canada with the addition of Nicole Smith as Vice President. Based in the company’s Calgary office, she will report to Michael Rodenburgh, Executive Vice President, Western Canada and the Pacific Northwest.
Monday, April 28, 2014
Vancouver, BC – Making a difference close to home has always been a key commitment at Ipsos. After a year of fundraising activities—which raised a total of $14,000—Ipsos is proud to be able to give back to the community by donating the funds to four locally-minded charities.
Tuesday, April 22, 2014
Los Angeles, CA – We live in an increasingly mobile world with consumers most accessible while they are on the go. And with new tablets and phones entering the marketplace, companies need to be equipped with the right tools to reach their audience. Ipsos SMX, the company’s Social Media Exchange, has announced the release of Socialized Research Platform (SRP) Mobile, a web app that provides members with a more optimized way to view content, providing access to insights anywhere, anytime and on any device.
Wednesday, April 09, 2014
New York, NY – Ipsos is pleased to announce a global agreement with London headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics. Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.
Thursday, April 03, 2014
New York, NY – Customer satisfaction is often touted as the most important issue among business leaders. If you want to win your customer’s business, it goes without saying that they have to be highly satisfied. But in an article recently published in MIT Sloan Management Review, a duo of thought leaders from Ipsos Loyalty argue that the reality is far more complex.
Wednesday, April 02, 2014
New York, NY – Uncovering consumer insights and rapidly transforming them into winning ideas are the keys to success in today’s fast-paced market – and Ipsos InnoQuest is responding to this need with its newly launched Insight Accelerator. With Insight Accelerator, marketers are empowered to create and test winning insights and ideas through a high-speed, iterative process that takes just two days.
Monday, March 31, 2014
New York, NY – Ipsos is delighted to congratulate a quartet of clients on their wins at the 2014 ARF David Ogilvy Awards. ConAgra Foods, Revlon, Walgreens and Groupe Média TFO were all honored for their exceptional use of research in advertising at the March 25 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2014 Re:think Conference.
Tuesday, March 11, 2014
New York, NY – Ipsos Healthcare’s Molecular Diagnostics (MDx) Portfolio has arrived in Japan and Australia. The MDx Monitors – already running in the USA and 5EU – reveal the drivers and barriers within the MDx landscape, as well as their impact on diagnosis, management and treatment. Currently, the monitors focus on oncology, with other therapy areas to be rolled out in the upcoming months.
Tuesday, March 04, 2014
New York, NY – Great ideas don’t come to market overnight, but now they can be tested in that timeframe. Recognizing the need to deliver innovation at an increasing speed, Ipsos InnoQuest has created a new research solution to test ideas and deliver quantitative feedback from a representative sample of consumers in just 18 hours. As a breakthrough solution, InnoQuest*Ideas Overnight is the first and only overnight idea screening offer in the industry.
Wednesday, February 26, 2014
New York, NY – America’s Affluents are sophisticated consumers who are interacting with media across both the traditional and digital worlds more than ever before. To help marketers understand the online behavior of Affluents, Ipsos MediaCT and comScore have introduced an offering that fuses the Ipsos Affluent Survey with comScore Media Metrix data. By combining these industry-leading databases, marketers can become smarter about how Affluent audiences access media across channels and develop more sophisticated and targeted media plans.
Friday, February 14, 2014
Vancouver, BC – People interact with brands every day, and in British Columbia, some brands are so close to our hearts that we actually love them. Ipsos and BCBusiness wanted to know what those brands were and unveiled their list of BC’s Top 10 Most Loved Brands at a reception event on the evening of Wednesday, February 12. Results were based on an Ipsos study that asked respondents to rate a variety of brands that have strong ties within the province along various dimensions of brand love.
Wednesday, February 05, 2014
New York, NY – Jerry Forristal has been appointed President of the Censydiam Institute, the global center of excellence for Censydiam solutions, regrouping Ipsos MarketQuest brand growth experts around the world.
Wednesday, February 05, 2014
London, UK – Sue Phillips is appointed Global Head of Insight at Ipsos UU, the qualitative arm of Ipsos.
Wednesday, January 29, 2014
New York, NY – The Affluent in America are among the most coveted yet most elusive audiences for marketers across many sectors of the American economy. Thanks to a new relationship between Ipsos and mTAB, understanding and reporting on their media habits and behaviors is becoming more accessible to brands. Ipsos and mTAB are pleased to announce an exciting collaboration for making the Ipsos Affluent Survey USA available to brand marketers on mTAB’s platform.
Monday, January 27, 2014
Toronto, ON – Reports of print media’s death are greatly exaggerated. It hasn’t died, it has just evolved. That is the central premise behind Ipsos Canada’s latest move to help media companies measure their success, performance and audience engagement. Leading media research expert Joanne Van der Burgt has joined Ipsos’ burgeoning media research practice in Canada. Her role will be to introduce Ipsos’ extensive global media measurement capabilities to Canadian media clients as well as growing Ipsos’ media practice across the country. In a world of changing media consumption, Ipsos’ constantly evolving media measurement techniques provide clients the ability to connect to better insights on their total audience thereby addressing their business needs.
Thursday, January 16, 2014
London, UK – Chris Sinclair has been appointed Regional Director for Ipsos Marketing in Europe and Africa. Based in the UK, Chris Sinclair reports to Lauren Demar, Global Deputy CEO of Ipsos Marketing and to Shane Farrell, Chairman & CEO of the EMEA region.
Thursday, January 09, 2014
Vancouver, BC – You could call it the story of how the West was ‘one’. Canada’s number one market research firm and a global leader in over 80 countries is changing its approach to market research in Western Canada and the Pacific Northwest, making regional client needs their number one priority. Today, Ipsos announced a strategic realignment of its local practices serving clients in British Columbia, Alberta, Saskatchewan and Manitoba. The change also impacts Ipsos’ practice in the U.S. Pacific Northwest.
Monday, December 16, 2013
Paris, France – Ipsos is pleased to announce the appointment of Judith Passingham as Global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She will join the company on 2nd January 2014.
Monday, December 09, 2013
New York, NY and Denver, CO – Reaching America’s affluent can be a challenge. However, thanks to a new arrangement between Ipsos and I-Behavior, Inc., marketers now have a richer and more robust way to access and assess their campaign capabilities when targeting this desirable segment. I-Behavior, the premier provider of behavioral targeting services, across virtually any channel, will now be able to on-board and distribute digital audience segments based on the Ipsos Affluent Survey USA. This will allow greater targeting for marketers trying to reach and connect their products, services and brands with America’s affluent population.
Monday, December 09, 2013
New York, NY – Ipsos Healthcare is strengthening its position with a growing roster of industry executives to help meet the demands of today’s health market. Elys Roberts, President of Ipsos Healthcare in North America, announced the recent hiring of Eric Blouin, Tom Nolte, Kris Klein, and Sue Wild.
Tuesday, December 03, 2013
Princeton, NJ – Ipsos Healthcare has announced the appointment of Tom Nolte as Global Head of Innovation for Ipsos Healthcare.
Monday, November 25, 2013
Seattle, WA – From San Diego to Seattle, Ipsos Healthcare is focusing the lens in on healthcare consulting along the West Coast of the United States. Mary Tou has joined the team as Senior Vice President of Ipsos Healthcare on the West Coast. Based in Seattle, she will help clients in the region’s bio-pharmaceutical sector integrate insights across the multiple stakeholders that increasingly impact biopharmaceutical brand success. Fred LaManna, Senior Vice President with Ipsos Healthcare, made the announcement.
Monday, October 21, 2013
Toronto, ON – Ipsos is taking qualitative research in Canada to the next level. From focus groups to mobile technology, today’s qualitative researcher is connected to consumers and always looking to dig for deeper insights. Three of the industry’s brightest stars have just joined Ipsos as part of a continued effort to uncover fresh perspective through new and innovative methods: Leeanne Smart and Serra Shular in Toronto and Aisling Murphy in Vancouver. Gary Bennewies, CEO and President of Ipsos in Canada, made the announcement.
Tuesday, October 15, 2013
New York, NY – Ipsos Loyalty is strengthening its position in the technology sector with the addition of Trish Dorsey as Senior Vice President and leader for Technology and Telecommunications within the company’s United States business. The announcement was made by Matt McNerney, President of Ipsos Loyalty in the U.S.
Friday, September 20, 2013
London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of its syndicated patient journey studies.
Thursday, September 19, 2013
New York, NY — The 2013 Ipsos Affluent Survey USA, released today, reports that the Affluent population in the United States has increased in size and financial resources; moreover, Affluents continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to grow sharply. The study projects that there are now 62.5 million U.S. Affluents, up more than 6% over the past two years (Affluents are defined as adults aged 18+ living in households with at least $100,000 in annual household income). Compared to 2012, Affluents’ average income rose 4.6% to $200,200, and their net worth rose 2.0% to $1.01 million.
Monday, September 16, 2013
New York, NY – Media is nothing without an audience. And Ipsos MediaCT continues to delve into the world of media, content, and technology for deeper audience insights. Evan Borak has been named Senior Vice President with Ipsos MediaCT in the U.S and Head of the Audience Measurement Group (AMG). The announcement was made by Jon Greenwood, President of Ipsos MediaCT in the U.S.
Thursday, August 29, 2013
Toronto, ON – Banking and investing are at the core of
Canada’s economy, so measuring customer service excellence is a critical
score for assessing the success of the financial sector’s performance. That’s
why Ipsos Reid, Canada’s market intelligence leader and part of global
market research firm Ipsos, is pleased to announce the winners of its 2013
Best Banking Awards in Canada. The annual awards program recognizes
Canadian financial institutions with the top ranked customer service for
personal banking experience based on various key performance indicators.
Monday, August 19, 2013
Vancouver, BC – While much of the buzz in the research world is about listening to web chatter, marketers continue to derive value
from the insights and feedback of their most engaged and involved brand followers. Recognizing that, Ipsos has reconfigured its custom panel team to stand out
on its own as Ipsos Connect Panels.
Thursday, August 15, 2013
New York, NY – Senior research expert Chris Schneider has joined Ipsos Healthcare as Senior Vice President,
Commercial Strategy and Forecasting.
Tuesday, July 23, 2013
Toronto, ON – Advertising in Canada is a bit different. Especially in 2013. To help Ipsos’ advertising and brand management clients reach their goals and better understand their audiences across Canada, Ipsos has promoted experienced advertising researcher Gordon Bingham to the role of President with Ipsos ASI in Canada. The announcement comes from both Gary Bennewies, President & CEO with Ipsos Canada, and Jim Meyer, CEO for Ipsos ASI in North America.
Thursday, July 18, 2013
Toronto, ON – Ipsos is pleased to announce that Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, will now be the exclusive, sole distributor of the Ipsos Monthly Global Primary Consumer Sentiment Index (PCSI). The new Thomson Reuters Ipsos PCSI will help financial institutions, private business, and government bodies measure eleven key conditions as perceived by primary consumers in 24 countries in order to deliver the most comprehensive data set available on current and future country and personal economic conditions, intentions and expectations.
Tuesday, July 16, 2013
New York, NY – Marketing Management Analytics (Ipsos MMA), Ipsos’ highly specialized team of predictive analytics experts, remains a leader of the marketing mix modeling field. For the second time, Forrester Research Inc. has named Ipsos MMA as a leader in the marketing mix modeling category in their review of the nine key firms in the sector. In their May 2013 report, “The Forrester Wave™: Marketing Mix Modeling, Q2 2013,” Forrester cited Ipsos MMA as a leader after evaluating nine vendors across 63 evaluation points, spanning data cleansing and management, predictive modeling, technology/software and services.
Tuesday, July 16, 2013
London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has added the Stroke Prevention in Atrial Fibrillation (SPAF) Monitor to its syndicated Cardiovascular Therapy Monitor Portfolio.
Monday, July 15, 2013
New York, NY – Ipsos Loyalty researchers are once again members of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation, “Perceptions Are Relative: An Examination of the Relationship Between Relative Satisfaction Metrics and Share of Wallet” was presented with the Best Practitioner Presentation Award at the 22nd Annual Conference held July 4-7 in Taipei, Taiwan.
Wednesday, July 10, 2013
New York, NY – Ipsos MediaCT is focused on building the strongest team in the media research marketplace, and that continues with their latest strategic hire. Scott Grunther, a highly accomplished media research executive, has joined the Ipsos MediaCT team in the U.S. as Senior Vice President, Media. Jon Greenwood, President of Ipsos MediaCT in the U.S., made the announcement.
Wednesday, July 03, 2013
New York, NY – Ipsos Healthcare has announced the return of Paul O’Meara to its Global Therapy Monitors team. O’Meara becomes Head of Autoimmune Therapy Monitors, a key portfolio within the company’s syndicated services offering. He will deliver this global remit from Ipsos’ New York City Office.
Wednesday, July 03, 2013
London, UK – Ipsos ASI is putting brand research right into the hands of consumers. The company’s team of advertising research specialists has launched Brand Shout, a new smartphone app that allows brands to better understand real-time reactions to their advertising and brand experiences.
Monday, July 01, 2013
New York, NY – Ipsos UU, the qualitative research arm of Ipsos Marketing, is continuing its drive to build the world’s foremost team of qualitative researchers by hiring two senior level marketing experts. Jeff Borcherding joins as Head of Ipsos UU’s business with P&G in the United States and Melanie Dowe joins as Sector Lead for clients in financial services and information technology. Both hold the title of Senior Vice President.
Monday, June 24, 2013
Toronto, ON – From idea to execution, great advertising and great research go hand in hand. Kraft and Ipsos ASI know that very well, as a collaborative team of marketers and researchers were recognized for their work with an Excellence in Research Award from the Marketing Research and Intelligence Association (MRIA). The win came in the Best Integration category for advertising, research and brand performance work for Kraft’s MiO Liquid Enhancer. The award was presented in Niagara Falls on June 4 at a gala event held as part of the MRIA’s 2013 Annual Conference.
Friday, June 21, 2013
New York, NY – Every day, Ipsos measures the
potential and performance of ideas and brands all across the globe. And that
begins with a strategic partnership forged with many of the world’s most
prolific and successful marketers. Furthering its commitment to strategic
partnerships with such clients, Ipsos has recently added two key players to
their Strategy Partner Group: Stephane Goldsand and Jasper Snyder both
hold the post of Vice President, Global Strategy Partner with Ipsos.
Wednesday, June 19, 2013
Social media has changed the way people communicate and interact with each other and with brands. Ipsos is leveraging that change to enhance the way research and market understanding is conducted with the newly launched Ipsos SMX, the company’s Social Media Exchange. Ipsos SMX will lead online research innovation to provide clients with a deeper understanding of their consumers through engagement based social media research.
Tuesday, May 28, 2013
New York, NY – Ipsos MarketQuest has revisited its brand growth offer and developed a new Censydiam suite of business solutions.
Wednesday, May 22, 2013
New York, NY – Ipsos UU, the qualitative research arm of Ipsos Marketing, has a new leader in the United States. Pierre Le Manh, Ipsos Deputy CEO and CEO North America, has announced that April Jeffries is stepping into the role of President of Ipsos UU in the United States.
Wednesday, May 15, 2013
New York, NY - Pierre Le Manh, Ipsos Deputy CEO and CEO North America, has announced several key appointments at the uppermost levels of leadership for Ipsos in the region.
Monday, April 29, 2013
London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of Ipsos Healthcare SEES (Syndicated Expert Ethnographic Studies). The disease-specific studies will bring to life the day-to-day challenges of living with a chronic disease.
Monday, April 22, 2013
New York, NY - Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase. They need guidance, based on relevant and reliable metrics, to make their brands more meaningful to people and ultimately to grow their business.
Thursday, April 18, 2013
Parsippany, NJ – Ipsos Healthcare has announced the appointment of Jackie Ilacqua as Global Head of Syndicated Services. In addition, she retains her existing role as President of Global Oncology, leading the company’s syndicated and custom oncology business around the globe. Ilacqua, who is also a member of the Ipsos Healthcare Board, will oversee and grow these two core elements of the Ipsos Healthcare offering.
Monday, April 15, 2013
Paris, France – Liz Musch has been named Global CEO of Ipsos ASI, the global specialists in brand and communications research. She will report to Didier Truchot, Ipsos founder, Co-President and CEO. Ms. Musch succeeds Alex Gronberger, who takes on the new role of Regional CEO of Ipsos Latin America. She will oversee Ipsos ASI’s global network of 60 offices from the company’s Paris corporate headquarters. As part of her expanded responsibilities, Ms. Musch also joins the Ipsos Management Board.
Tuesday, April 09, 2013
Vancouver, BC - Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of a tumor-specific oncology monitor focusing on Non-Small Cell Lung Cancer (NSCLC) in Canada.
Tuesday, April 02, 2013
New York, NY – Ipsos has announced today a sale of assets impacting its Motion Picture Group (MPG).
Wednesday, March 27, 2013
New York, NY – A trio of Ipsos research experts have made their mark on the Advertising Research Foundation (ARF) at the 2013 Great Mind Awards event. Leah McTiernan from Ipsos ASI and Jill Wiltfong from Ipsos OTX were each presented with the President’s Award and Ryan King from Ipsos ASI was a Bronze medalist in the Rising Stars category. The President’s Award celebrates the achievements of seasoned industry professionals whereas the Rising Star category recognizes the future of advertising research by awarding the successes of the next generation of leaders. Maury Giles from Ipsos OTX was also presented with an Innovation Award certificate.
Monday, March 25, 2013
New York, NY – Great research leads to exceptional advertising and Ipsos is delighted to congratulate four of their clients on their success at the ARF 2013 David Ogilvy Awards. Procter & Gamble, Clorox Bleach, ConAgra Foods and Kraft Foods were all honored for advertising research excellence at the March 19 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2013 Re:think Conference.
Wednesday, March 20, 2013
Vancouver, BC – While the holiday season is a long ways away, Ipsos employees have not lost the giving spirit. Ipsos staff are taking the time to remember those with issues that often go overlooked, continuing the company’s tradition of giving and supporting local charities. Each year, through a series of fun events within the office, including a Spring Flower Sale, Chili Cook Off, and Valentine’s Day Candy Grams, among others, Ipsos employees raise money for four charities of their choosing. The biggest fundraiser is the Silent Auction, during which staff donate items to bid on, from a morning coffee delivery service, to a snowshoe excursion with private lessons and lunch. Through this series of creative fundraising efforts, the Vancouver office managed to raise $17,000 for a group of four locally-minded charities.
Monday, March 18, 2013
New York, NY - Elys Roberts, President with Ipsos Healthcare in the U.S., has been invited to join the Advisory Board of Pharmaceutical Executive, a leading industry publication aimed at providing quality sales and marketing information to the public.
Wednesday, March 13, 2013
Munich, Germany – Ipsos InnoQuest further elevates its global leadership position in product testing with the addition of Josef Zach, world renowned sensory and consumer insight expert. Zach has joined Ipsos InnoQuest’s roster of industry thought leaders as Director of Research & Development for Product Testing. The announcement was made by Lauren Demar, Global CEO of Ipsos InnoQuest, the practice of Ipsos specializing in innovation and forecasting.
Wednesday, February 27, 2013
New York, NY – Lauren Demar has been appointed Deputy CEO of Ipsos Marketing, the global specialization of Ipsos focused on helping clients to identify business opportunities in their markets, innovate and position their brands, and maximize sales to get the best return on investments. In 2011, the Ipsos Marketing specialization contributed nearly 50% of revenues to Ipsos’ € 1.4 billion business.
Tuesday, February 26, 2013
Toronto, ON – With an ever-evolving and growing economy and constantly changing demographic base, one of the world’s most consensual countries is polarizing and moving in an entirely new direction.
Tuesday, February 12, 2013
Paris, France – Ipsos Co-presidents Jean-Marc Lech and Didier Truchot announce major changes in the Ipsos management in North America beginning in February 2013.
Thursday, January 31, 2013
New York, NY – Ipsos ASI|digital is plotting the future of online marketing and digital communications. As a global research leader in advertising and brand communications, Ipsos ASI is embarking on a five year plan to revolutionize the way research in the digital world is conducted, with a higher standard of performance and measurement. First in that revolution is the re-launch of Brand Graph Digital and an update to Live|Test, two of Ipsos ASI|digital’s premier research products.
Tuesday, January 29, 2013
New York, NY – Ipsos MediaCT is continuing to revolutionize research in the already revolutionary world of media, content, and technology. Paul Wallace, a highly accomplished digital media expert, has joined the Ipsos MediaCT team in the U.S. as Vice President. Jon Greenwood, President of Ipsos MediaCT in the U.S., made the announcement.
Monday, January 28, 2013
New York, NY – The Duke-Ipsos Research Center and Think Tank are welcoming GSK Consumer Health Care to the Duke-Ipsos Research Center as a Board Member. GSK, a leader in the oral health, nutritionals, wellness and skin health segments, becomes the ninth member company on the board of the Duke-Ipsos Research Center, a shopper think tank and collaboration between CPG/OTC manufacturers, academics and retailers.
Tuesday, January 22, 2013
Toronto, ON – In The Big Shift (HarperCollins Canada); Darrell Bricker, CEO of Ipsos Global Public Affairs, and John Ibbitson, Chief Political correspondent for The Globe and Mail, present a provocative look at a new Canadian political geography that has become divorced from the traditions of its past and replaced by a new, powerful coalition based in the west and supported by conservative leaning immigrant voters from China, India and other Asian countries.
Tuesday, January 08, 2013
New York, NY – Ipsos Healthcare continues to strengthen its position as a global leader in healthcare and pharmaceutical research. Senior research expert Siva Narayanan has joined Ipsos Healthcare as a Senior Vice President, charged with leading the company’s Evidence Generation, Value and Access portfolio.
Friday, December 14, 2012
New York, NY – While their opinions of the pharmaceutical industry differ widely across countries, consumers throughout the world are remarkably unanimous in singling out what pharmaceutical companies can do to better demonstrate their corporate citizenship: develop innovative drugs to fight diseases, ensure the safety of drugs produced in other countries, and develop assistance programs that provide less expensive drugs to low-income families.
Tuesday, November 27, 2012
Vancouver, BC and Calgary, AB – Ipsos continues to shape the future of market research. That is particularly true in the west where the company is realigning its leadership and boosting its commitment to clients in Western Canada and the Pacific Northwest. Four familiar faces within the company will take on new and heightened responsibilities to drive and maintain Ipsos’ success as Canada’s market intelligence leader.
Wednesday, November 14, 2012
New York, NY – To help clients win in market, Ipsos InnoQuest has developed a new Innovation Performance Framework that identifies nine drivers critical to innovation success. By using the Innovation Performance Framework as a guide, marketers will be able to focus – and control –the factors most likely to impact the success of their innovations.
Wednesday, November 07, 2012
Washington, DC – Together with Thomson Reuters, Ipsos Public Affairs accurately predicted the
outcome of the 2012 US elections. This performance reinforces our record for extreme accuracy,
demonstrated in our 2008 and 2010 Election polling 1, when we were one of the election’s most
Thursday, November 01, 2012
Chicago, IL – Whether online or mobile, digital advertising is having an impact on brand performance. For marketers and advertisers looking to stake their claim of the digital ad gold mine, there’s a new and innovative research solution from Ipsos ASI. Live|Test was designed by Ipsos’ digital advertising research team to help marketers and advertisers ensure the true potential of their digital communications. Live|Test is Ipsos ASI|digital’s answer to the question “how can my brand win in the digital ad age?”.
Thursday, October 18, 2012
Washington, D.C. - The AAPOR statement on "Understanding a credibility interval" is fair, balanced, and agile in showing the complexity of the issues: in particular, that our changing survey research world demands new approaches and
ways of thinking, especially with respect to nonprobability designs. Ipsos, as one of the firms which conducts
online polling and employs credibility intervals, believes that a Bayesian approach is one possible way to address
the "nonprobability inference conundrum" (Roshwalb et al).
Tuesday, October 16, 2012
New York, NY – America’s multicultural mainstream, fuelled by the growing influence of US Hispanics, represents both a challenge and an opportunity for marketers. To help marketers navigate this new normal, Ipsos UU is introducing Fusiona, a qualitative practice that integrates the power of insightful consumer research with a brand’s right-to-win in a culturally relevant way.
Tuesday, October 16, 2012
New York, NY – La corriente mayoritaria multicultural en Estados Unidos, impulsada por la creciente influencia de los hispanos en el país, plantea al mismo tiempo un desafío y una oportunidad para los encargados de marketing. Como apoyo para este nuevo escenario, Ipsos UU presenta Fusiona, una herramienta cualitativa que integra el poder de una investigación profunda de los consumidores con el derecho a ganar de una marca de una forma culturalmente pertinente.
Tuesday, October 16, 2012
New York, NY –To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest, the innovation and forecasting experts at Ipsos, has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
Wednesday, October 10, 2012
New York, NY – Ipsos is upping the ante on media research through the appointment of a new and highly accomplished research leader. Jon Greenwood has been named President of Ipsos MediaCT in the US, with responsibility for the company’s media, content and technology research specialty across the country. This will include leadership of the media/tech analytics team, the motion picture group, and audience measurement teams within Ipsos MediaCT.
Friday, September 14, 2012
Vancouver, BC – Ipsos in Vancouver is rewarding one of its long serving team leaders with a set of new responsibilities. Dave Pierzchala has been promoted to Senior Vice President with Ipsos Reid in Western Canada.
Thursday, August 23, 2012
Toronto, ON – Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, is pleased to announce the winners of its 2012 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.
Thursday, August 16, 2012
New York, NY – Ipsos has built a global leadership position in product testing and now their MarketQuest team – which provides product research and development solutions throughout the product lifecycle – has a new global leader to continue driving that success. David Lansanah has been appointed Global Managing Director for MarketQuest, a specialized unit within the Ipsos InnoQuest innovation and forecasting practice. The announcement was made by Lauren Demar, Global CEO for Ipsos InnoQuest.
Monday, July 30, 2012
New York, NY – Ipsos InnoQuest continues its commitment to delivering innovative new product development tools by introducing a powerful, fast, and affordable new optimization solution. Requiring only hours of customization, instead of weeks of setup, brands can now run one of the most powerful new product development models in product or service optimization with Vantis*Optimize.
Thursday, July 19, 2012
New York, NY – Ipsos Observer wants to forge stronger relationships with its clients across North America and as such, they have turned to research expert Warren Frankel. Frankel joins the company as President of Ipsos Observer in North America. David Shanker, Global President for Ipsos Observer, and Jeff Cail, Country President and CEO for Ipsos in the United States, made the announcement.
Wednesday, July 11, 2012
New York, NY – The Duke-Ipsos Research Center announced today that Kimberly-Clark Corporation, a leading U.S. based consumer packaged goods (CPG) company, will be joining the Duke-Ipsos Research Center, a shopper think tank and collaboration between CPG manufacturers, academics and retailers, as a Board Member.
Monday, July 09, 2012
Chicago, IL – There’s always a better way for advertisers to enhance their read on brand desire and get a deeper understanding of the tactical levers they have at hand. With Ipsos ASI’s enduring commitment to improving research methodologies in the field of advertising research, the next generation of Brand Value Creator aims to do just that.
Friday, July 06, 2012
Washington, D.C. – Ipsos Public Affairs is pleased to announce that it has been named a CAHPS® In-Center Hemodialysis (ICH) Preferred Vendor by the National Renal Administrators Association (NRAA).
Thursday, June 28, 2012
New York, NY - Marketers know that strong relationships with their customers are crucial to their success. Ipsos Loyalty’s newest research solution is designed to help turn CRM (Customer Relationship Management) into increased share of wallet, and ultimately share of market. Aimed at helping executives understand the share of wallet dynamics in their businesses, in every industry sector, Ipsos Loyalty has launched a new solution called Wallet Allocation Optimizer (WAO!).
Thursday, June 21, 2012
New York, NY – Repeating his triumphs of 2009, Tim Keiningham, Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty, is once again a member of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation "The Satisfaction, Repurchase Intentions and Shareholder Value Linkage: A Longitudinal Examination of Fixed and Firm-Specific Effects" was presented with the Best Practitioner Presentation Award at the 21st Annual Conference held in June in Bethesda, MD.
Wednesday, June 20, 2012
New York, NY – Every day, Robert Ramirez, Vice President with Ipsos Healthcare, gives his all to deliver and exceed the market research needs of America’s pharmaceutical companies. In recognition of his outstanding efforts, the Pharmaceutical Business Intelligence and Research Group (PBIRG) has presented him with their prestigious President’s Award. Greg Kulessa, President of PBIRG, made the announcement at the association’s 2012 annual conference held in Chicago in late May.
Wednesday, June 20, 2012
Shanghai, China - Ipsos Healthcare, the global healthcare division of Ipsos, has announced the appointment of David Twinberrow as Head of Syndicated Services, Asia Pacific.
Monday, June 18, 2012
New York, NY – The Duke-Ipsos Research Center is gaining the support of one of America’s leading grocery chains. Leading global custom market research company Ipsos is pleased to confirm that Safeway Inc., the second-largest U.S. grocery chain in the U.S., has joined the Duke-Ipsos Research Center as a Board Advisor.
Tuesday, April 24, 2012
New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.
Monday, April 23, 2012
New York, NY – Ipsos Loyalty intends to cash in on three decades of research excellence and experience. Thomas Gallagher, a highly accomplished researcher, has joined the company’s loyalty research speciality as Vice President in the financial services practice.
Tuesday, April 03, 2012
New York, NY – The Advertising Research Foundation (ARF) has honored Ipsos with three prestigious awards, recognizing the company’s commitment to excellence and innovation in research. Researchers from Ipsos took home two Gold awards and a Quality in Research award at the Great Mind Awards Luncheon held on March 28 during the ARF Re:think 2012 Convention in New York.
Tuesday, April 03, 2012
New York, NY – Ipsos Healthcare, the leader in providing global patient audit data across therapy areas, is launching a new suite of Molecular Diagnostic Monitors to complement its Global Therapy Monitors. This new family of studies aims to provide a comprehensive, multi-stakeholder view of the rapidly expanding global MDx (molecular diagnostics) market in multiple indications. First in line is the Oncology MDx Monitor, further strengthening Ipsos Healthcare’s Global Oncology Portfolio.
Friday, March 30, 2012
New York, NY – Ipsos is thrilled to congratulate a group of exceptional clients on their wins at the ARF 2012 David Ogilvy Awards. Bank of America, Budweiser, Comedy Central, Procter & Gamble’s CoverGirl, Olay, and Vick’s, ConAgra’s Hunt’s, Tassimo, and Verizon, all took home hardware at the March 27 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2012 Re:think Conference.
Friday, March 23, 2012
New York, NY - Ipsos MediaCT and Innerscope Research, Inc. have partnered to offer an innovative approach for evaluating TV shows that measures both the conscious and unconscious responses of audiences.
Monday, March 19, 2012
Paris, France - Ipsos is further specializing its marketing research services. To address the challenges clients face in today’s global marketplace, the research firm has just launched Ipsos InnoQuest, a new global practice of Ipsos Marketing which will focus exclusively on providing innovation and forecasting solutions to clients. Lauren Demar will serve as Global CEO for Ipsos InnoQuest.
Monday, March 12, 2012
Paris, France - As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation – the largest of Ipsos’ global business lines, representing nearly half of Ipsos total revenues in 2011.
Tuesday, February 21, 2012
New York, NY – Ipsos Loyalty’s Tim Keiningham is on a roll! Once again the Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty has partnered with a team of academics to produce an acclaimed paper and presentation on consumer loyalty.
Wednesday, February 15, 2012
New York, NY – Ken Colen has been appointed to the position of Senior Vice President within the Ipsos MediaCT organization. Among Colen’s responsibilities will be overseeing Ipsos’ sponsorship of the newly launched Time Warner Medialab. Bruce Friend, President of the division in the U.S. made the announcement.
Thursday, February 02, 2012
New York, NY – In a sneak peek of the most recent GreenBook Research Industry Trends study (GRIT), Ipsos ranked second on their global list of most innovative research firms.
Thursday, January 26, 2012
New York, NY – Combating patient non-adherence continues to be a significant issue, as associated costs are on the rise and the U.S. moves toward a stronger preventive health agenda. Ipsos is committed to the fight, helping to spark meaningful discussion and develop viable solutions.
Wednesday, January 25, 2012
New York, NY – Time Warner Inc. today announced the opening of a state of the art Medialab for research and development at its worldwide headquarters in New York City. The Time Warner Medialab has been designed to generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.
Tuesday, January 24, 2012
New York, NY and Saint Louis, MO – Ipsos Healthcare is pleased to announce that Paul Snyderman, Chief Research Officer, has been elected to the 2012 Board of Directors of the Marketing Research Institute International (MRII). The MRII is a non-profit online educational institute which in partnership with the University of Georgia is devoted to fulfilling the educational needs of people worldwide in the marketing research profession.
Monday, January 23, 2012
Saint Louis, MO – Ipsos Forward Research is building on its strengths in providing insights to the veterinary and animal health market. Caitlin Blazic, VMD, has joined the team as a Senior Research Manager. Dr. Blazic’s technical knowledge, years of experience in private practice, and previous role as a director of qualitative and quantitative marketing research will ensure a rich blend of insights for clients of Ipsos Forward Research.
Wednesday, January 18, 2012
New York, NY – Ipsos is digging deeper into some very thought inspiring matter. Grey matter, that is. A highly accomplished neuro-marketing research and brand strategy expert has joined Ipsos Open Thinking Exchange, the company’s insights and innovation team, to bolster the company’s growing neuroscience and marketing practice. Elissa Moses joins Ipsos as Executive Vice President for Neuroscience and Emotion.
Thursday, January 05, 2012
Washington, D.C. – Ipsos Public Affairs was recently awarded the General Services Administration’s (GSA) Advertising and Integrated Marketing Solutions (AIMS) Schedule 541 4A: Survey Services (contract number GS-07F-0106Y).
Wednesday, December 07, 2011
New York, NY - Marketers are keen to measure the performance of their mobile strategies and now Ipsos ASI|digital is able to help them do just that. This global team within Ipsos’ advertising research specialty focuses on developing measurement tools and consulting on effective brand communication in the digital, mobile, and cross-media space. They’ve taken that mandate to create a new capability that builds off Ipsos ASI’s Next*Connect and Brand*Graph global systems of measuring ad effectiveness, sharing common parameters of design and measurement across channels and markets.
Tuesday, November 15, 2011
Montréal, QC – Canada’s largest market research company has one word for the Québec market - formidable! Ipsos has announced a new leader for its operations in la belle province, ensuring a commitment to building a strong presence in the region. Luc Durand has been appointed President of Ipsos in Québec. The announcement was made by Gary Bennewies, President and CEO for Ipsos in Canada.
Monday, November 14, 2011
Calgary, AB and Washington, DC – The whole world is online so it should be no surprise to find lotteries and gaming taking to the Internet and the digital world. To that effect, the inaugural Digital Gaming and Lottery Policy Summit (DGLP Summit) has been created to bring regulators, policymakers, gambling operators, lotteries and technology providers under one roof. Delegates of the Summit will address policy changes in the United States that could result in the regulation of new forms of electronic, interactive gambling.
Wednesday, November 09, 2011
New York, NY & Orlando, FL – Ipsos Loyalty and a team of academic researchers recently devised a new method to help marketers better understand and grow their share of wallet, and now the team is being recognized for their innovative thinking. The team has won the 2011 Next Gen Market Research ‘Disruptive Innovation’ Award. The announcement was made at The Market Research Event (TMRE) held in Orlando, FL from November 7 to 9.
Friday, November 04, 2011
Toronto, ON – November is Pancreatic Cancer Awareness Month, and awareness of pancreatic cancer – the most deadly form of cancer which afflicts approximately 4,000 Canadians each year – is low, according to a new Ipsos Reid poll conducted in support of Ipsos and Ipsos Charity Trust’s pancreatic-cancer initiative. Just four in ten (37%) say they’re ‘knowledgeable’ (6% very/31% somewhat) about pancreatic cancer, while most (63%) admit they’re ‘not knowledgeable’ (16% not at all/46% not very).
Tuesday, October 25, 2011
Los Angeles, CA – Ipsos OTX MediaCT is committed to solidifying its research expertise in the expanding and evolving world of television content and distribution. To that end, the company has promoted Ben Spergel to the role of Senior Vice President, Television Insights. Spergel remains Product Manager for TV Dailies, the largest and most comprehensive tracking study of marketing effectiveness and potential audience estimation for new and returning television programs.
Thursday, October 20, 2011
New York, NY – It is a tough battle for businesses to understand the value of customer loyalty and how to win their share of wallet. That’s why Ipsos Loyalty is declaring the Wallet Allocation Rule to be the next big breakthrough in understanding consumer thinking. Ipsos Loyalty’s Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, working with a team of academics, have developed the Wallet Allocation Rule, a new research tool designed to help businesses better map out their share of consumer spending.
Wednesday, October 12, 2011
Paris, France - Ipsos announces that it successfully completed yesterday the acquisition of the Synovate business for an enterprise value of £525 million*. Following this transaction, Ipsos becomes the third largest global market research company.
Wednesday, September 14, 2011
Toronto, ON – We’ve all seen over the last few days a confusing cacophony of polls on the Ontario election. Depending on what poll you read, McGuinty's Liberals are on a roll, Hudak and the Tories are comfortably ahead, or the Grits and Tories are neck and neck. How can this be? It is because all polls are NOT created equally. And, in spite of what you may assume, pollsters are never held to account for their indiscretions, incompetence and mistakes (there is no “polling police”). Some marginal pollsters count on your ignorance and hunger to make the news to peddle an inferior product. Others are using your coverage to "prove" that their untried methodology is the way forward for market research in Canada. Instead of being their own biggest sceptics (which is what our training tells us to be), they've become hucksters selling methodological snake oil. Remember, the term "pollster" is derived from the term "huckster".
Tuesday, September 13, 2011
San Francisco, CA – Once again, the Ipsos Vantis Database has outdone itself. The powerful and proven concept testing tool recently reached an important milestone when it evaluated its 25,000th concept. Having tested this many concepts in over two decades makes the Ipsos Vantis Database the largest of its kind, and the most reliable resource available to marketers for testing new product propositions and assessing their market readiness.
Thursday, September 08, 2011
It is almost no contest, friends and fun account for 18% of your total happiness. In his new book “The Happiness Equation: The Human Nature of Happy People”, Ipsos ASI’s John Hallward has identified a formula to help Canadians measure their happiness levels. The formula identifies a percentage breakdown of eight different aspects of life. This week, Ipsos delighted 20 of its clients and friends who submitted their best guesses to a fun contest, with complimentary copies of the book
Tuesday, August 30, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Monday, August 29, 2011
New York, NY – Never before has the world of media been so vast and complex. To help clients better understand media consumers, Ipsos is enhancing its syndicated research team. Mark McLaren has been recruited by Ipsos OTX MediaCT to join the company as Vice President of Syndicated Services. In this role, McLaren will support the continued growth of the team’s syndicated research products.
Tuesday, August 23, 2011
New York, NY and Cincinnati, OH – Ipsos is driving its qualitative offering forward with an infusion of expertise, innovation and insight. Marilyn O’Brien has rejoined Ipsos Understanding UnLtd. (IUU) as Chairwoman and CEO. She returns to the company’s qualitative research division after spending the past year in a global strategic role. O’Brien will be backed by a new team of Co-Presidents. Peter Weylie and Ali Perry have been promoted from within to support IUU’s growth. Jim Smith, Chairman and CEO for Ipsos in the Americas, made the announcement.
Wednesday, August 10, 2011
New York, NY – Ipsos Observer is integrating the online world of social listening with the power of market research data collection. The survey management, data collection and delivery division of Ipsos is launching Social Observer, a powerful new research solution aimed at giving clients the best of both worlds.
Monday, August 08, 2011
Montreal, QC – It has been said that happiness lies in your own hand. Fortunately, thanks to John Hallward, President of Global Product Development with Ipsos ASI, there is a new book you can have in hand to learn more about your individual happiness. Hallward’s new book – “The Happiness Equation: The Human Nature of Happy People” – explores the secrets to finding happiness through an extensive consumer study of everyday Canadians conducted by Ipsos.
Tuesday, July 26, 2011
New York, NY and Cincinnati, OH – A sign of Ipsos’ continued dedication to building a strong leadership team focused on our clients, the company is announcing that a familiar face will head up Ipsos’ U.S. operations as President and Chief Executive Officer. Jeff Cail returns to Ipsos as President & CEO for Ipsos in the United States. Jim Smith, CEO for Ipsos in the Americas made the announcement.
Tuesday, July 12, 2011
New York, NY – The future in advertising is pointing in one direction: digital. To help marketers and advertisers better understand this medium and how it is changing the way consumers interact with brands, Ipsos ASI has launched a new global practice to help point marketers in the right direction.
Wednesday, July 06, 2011
New York, NY – Ipsos Vantis continues its commitment to delivering rich marketing perspectives and data-backed analysis and demonstrates that by reducing the amount of time to deliver KPI results to clients. The improvements will allow marketers to get powerful, fast, affordable concept results even sooner with Vantis Concepts.
Tuesday, June 28, 2011
New York, NY – Two research papers by thought leaders at Ipsos Loyalty have been nominated for awards as best paper in their respective fields. Tim Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, co-authored the papers with a team of academics.
Wednesday, June 22, 2011
New York, NY – Ipsos Health is set on a growth pattern. The group is announcing two senior level researchers - David Scowcroft as Senior Vice President and Susan Baxter as Vice President – have joined the ranks. This follows last month’s announcement of 10 newly hired research professionals, and the continued expansion of the team.
Tuesday, June 07, 2011
Toronto, ON – After completing surveys for Ipsos Interactive Services and Ipsos i-Say, Edward Eby of Middleton, Nova Scotia has won a brand new Ford Fusion. Edward was selected from over 164,000 VIP i-Say panelists across the U.S. and Canada who completed surveys throughout the past year. Edward picked up the keys to his new car on May 24.
Thursday, June 02, 2011
Seattle, WA – Ipsos is once again challenging Seattle marketers to think about the way they do business. The company’s 5th annual Seattle Knowledge Summit is slated for June 9, 2011. The event will feature senior researchers from across Ipsos' five specializations (advertising, loyalty, marketing, media, and public opinion) sharing research-based insights into the similarities and differences of global and local consumers.
Tuesday, May 31, 2011
Cincinnati, OH – The innovators at Ipsos Understanding UnLtd. have revolutionized market research with QualTV, a new report that resembles a documentary style reality show more than a research report.
Wednesday, May 25, 2011
New York, NY - Ipsos Health announces that it has joined a new national campaign to help save lives and money by encouraging Americans to take their medication as prescribed. The Script Your Future campaign was officially launched May 11 by the National Consumers League with an event in Washington, DC featuring Dr. Regina M. Benjamin, Surgeon General of the United States.
Wednesday, May 18, 2011
New York, NY – Ipsos in North America has moved its New York-based headquarters from Broadway to the Time-Life Building at 1271 Avenue of the Americas in New York City. The location will serve as the headquarters for Ipsos in North America. The company will occupy the entire 15th floor of the 48-floor building.
Tuesday, May 17, 2011
New York, NY – Ipsos U.S. is looking to drill deeper into the minds of media consumers. As such, Lorraine Hadfield has joined Ipsos OTX MediaCT as President, Audience Measurement, reporting to Bruce Friend, President of Ipsos OTX MediaCT. A recognized expert in the field, Hadfield brings a rich and extensive background in audience measurement across a variety of media and will help to drive Ipsos OTX MediaCT’s practice in this field.
Tuesday, May 03, 2011
Vancouver, BC – Ipsos is opening up new ways of thinking about research in the digital age. To help cultivate their innovative efforts, the company has recruited a seasoned marketing researcher. Michael Rodenburgh has joined the Ipsos Open Thinking Exchange as Vice President of Product Development.
Thursday, April 21, 2011
London, UK and New York, NY - Ipsos and Lumi Mobile have walked off with the first ever Mobile Research Conference Award. Ipsos, a leading global market research company, and Lumi, an innovative mobile technology provider, were named winners of the inaugural Mobile Research Conference Award for their joint project: APPCAST: Live mobile engagement & insights - I'm having fun, can this really be research?
Friday, April 15, 2011
Los Angeles, CA and London, UK – Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Mobile Research Conference (MRC) award for its Appcast project work with Lumi Mobile.
Thursday, April 14, 2011
New York, NY – In support of sustained growth and its commitment to clients, Ipsos Health, one of the fastest growing pharmaceutical market research agencies in North America, has fortified its practice through a number of key hires. In total, nine researchers have recently joined the company.
Wednesday, April 06, 2011
Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire the assets of the Custom Research branch of TMG – The Marketing Group, operating in Central America.
Tuesday, April 05, 2011
New York, NY – The ARF Great Mind Awards were held in New York last week and once again Ipsos ASI rose to the occasion. The advertising research company took home one award and two certificates at the annual awards ceremony. Awards and certificates were presented at the ARF Great Mind Awards Luncheon on March 23, held during the ARF Re:think 2011 Convention.
Monday, April 04, 2011
New York, NY – Ipsos is thrilled to congratulate a handful of clients for their wins at the ARF 2011 David Ogilvy Awards. Clients from three Ipsos divisions - Ipsos ASI, the advertising research specialty of Ipsos, Ipsos Understanding Unlimited, its qualitative arm, and Ipsos Reid, the company’s Canadian operations - took home two Gold and three Silver awards at last week’s awards ceremony.
Thursday, March 17, 2011
New York, NY – Ipsos, one of the world’s leading market research companies, and Innerscope Research, Inc., the leader in using biometrics to deliver emotion-based consumer insights, announced today a partnership to fully integrate biometric measures of unconscious emotional engagement into a suite of Ipsos’ leading products.
Tuesday, February 15, 2011
Toronto, ON - While recent statements about the state of political polling in Canada might be delightfully apocryphal to those who detest what pollsters do, the problem is that the testimony doesn’t square with the facts. What’s especially discouraging is that many of these statements have been made by people who should know better.
Tuesday, February 15, 2011
London, United Kingdom - Up until now, videogame industry professionals in the UK have had limited options when it comes to the continuous tracking of consumer awareness and interest across all major hardware and software releases. But with the launch of GamePlan UK, publishers, agencies, retailers, and financial analysts can now dynamically monitor and manage their portfolios, perform comparisons against the competition, identify macro industry trends, and forecast the most anticipated titles across all platforms and genres.
Tuesday, February 08, 2011
Vancouver, BC – What does it take to help raise funds for local charities? According to the researchers at Ipsos’ office in Vancouver, a lot of pancakes, some burger flipping and a few hockey pucks. These were some of the activities the company’s staff undertook to raise funds for a group of four locally-minded charities. And in the past year, that has meant a total of $22,500.
Wednesday, February 02, 2011
New York, NY – The social media ecosystem has become a way of life in its own right, impacting the way people interact with each other and the brands they shop for. To help marketers connect with and gain insight from the research opportunities in this ever evolving area, Ipsos OTX MediaCT is expanding its Corporate Development team. Kevin Thompson has joined the company as Senior Vice President, Social Media. Ian Wright, Executive Vice President of Corporate Development with Ipsos OTX MediaCT in the U.S., made the announcement.
Tuesday, January 18, 2011
New York, NY – Ipsos Omnibus Division continues its commitment to offering clients the most representative survey on the market with the addition of cell phone dialing to their telephone omnibus. The digital world is transforming American households as the dependence on wireless technology grows steadily, while the use of traditional landlines declines.
Thursday, December 16, 2010
Cincinnati, OH – Rob Mooth has made an impression on Ipsos ASI. Just a few months after joining the company’s advertising research division, Mooth has been promoted to lead Ipsos ASI’s U.S. relationship with Procter and Gamble.
Friday, December 10, 2010
New York, NY – Businesses in the media and entertainment sectors have a new way to connect to the latest research insights. Joseph Cesaria, a veteran sales executive has joined Ipsos as Senior Vice President of Business Development. In this role, he will lead business development and build client relations for the company’s media, content, and technology practice. Cesaria brings to the role nearly two decades of primary research experience in the areas of media/entertainment, financial services, and consumer package goods, with a focus on implementing media and entertainment research solutions.
Monday, December 06, 2010
New York, NY – The world has gone digital and so has marketing. For the advertising researchers at Ipsos ASI, it only makes sense that developing tools that measure the impact and effectiveness of digital advertising be the next step. That is why the global advertising research leader has introduced Brand Graph Digital, a new research solution that matches the speed and flexibility of digital marketing with the expertise of Ipsos’ proven research techniques. Brand Graph Digital offers in market testing capabilities that deliver insightful and informed results to marketers, advertisers and brand managers.
Tuesday, November 23, 2010
New York, NY and Cincinnati, OH – The qualitative and innovation research experts at Ipsos Understanding UnLtd. have a new leader. Kristin Sharp has been promoted to CEO for the research company’s U.S. qualitative branch. Sharp has served as the President of Ipsos Understanding UnLtd. (IUU) for the past year. In addition to her new role as IUU’s CEO, Sharp also becomes a member of the company’s North American leadership team.
Tuesday, November 16, 2010
Los Angeles, CA – Ipsos interrupts this press release to announce that one of its own has won the inaugural Disruptive Innovative Individual award from Next Gen Market Research. The honor is shared with Techneos of Vancouver, Canada. AJ Johnson, Vice President with Ipsos Open Thinking Exchange and Sean Conry, Vice President at Techneos, won the award for their collaboration in the area of self-completion mobile digital ethnography. The announcement was made at The Market Research Event (TMRE) held in San Diego, CA from November 8 to 10.
Thursday, November 04, 2010
New York, NY – Ipsos Vantis continues its commitment to delivering rich marketing perspectives and data-backed analysis through the launch of Vantis Files, the company's first syndicated research offering that monitors competitive and newsworthy products and services across multiple industry sectors.
Friday, October 29, 2010
Toronto, ON – Ipsos in Canada is marking a significant milestone – ten years in operation as the nation’s leading brand for market research and public opinion polling.
Thursday, October 28, 2010
New York, NY - Understanding the evolving media ecosystem has never been more critical. To help its clients understand, embrace, and open up opportunities for the future, Ipsos is looking to expand its research offerings through strategic partnerships. To that end, Ian Wright has been appointed Executive Vice President of Corporate Development with Ipsos OTX MediaCT in the United States. Bruce Friend, President of the division, made the announcement.
Tuesday, October 12, 2010
New York, NY and Denver, CO – Ken Peterson has been promoted to a new role as Chief Operating Officer for the U.S. division. The announcement was made by Matt McNerney, President of Ipsos Loyalty in the U.S. In the role, Peterson will act as Ipsos Loyalty’s face to Ipsos Operations and external vendors, responsible for streamline costing and exploring new technologies. He will continue to serve the needs of his clients for the foreseeable future.
Friday, October 08, 2010
Cincinnati, OH - The Procter & Gamble Company (NYSE: PG) recognized its top performing external business partners during an awards ceremony last night as the conclusion of the P&G Supplier and Agency Summit. The objective of the annual summit is to recognize and celebrate those key contributors who have demonstrated partner excellence. This year more than 350 companies and agencies partners were represented at the awards dinner.
Wednesday, October 06, 2010
New York, NY – A connected, accomplished, and forward-thinking technology executive has joined Ipsos Vantis, building on the divisions’ leadership in innovation research. Randy Giusto joins the research company’s innovation research specialty as Senior Vice President within their technology business.
Tuesday, September 28, 2010
Minneapolis, MN - Ipsos Loyalty is aiming to strengthen its relationships with clients and offer greater value to their business. To help get there, Joe Mann has joined the team as Vice President, Business Development. Mann, an experienced and accomplished market research client service specialist, brings a wealth of experience to the role. Matt McNerney, President with Ipsos Loyalty in the U.S. made the announcement.
Wednesday, September 22, 2010
Washington, D.C. – Ipsos and The Cabal Group are pleased to announce a partnership to offer the latest public opinion research events to the Washington, D.C. area.
Thursday, September 02, 2010
St. Louis, MO– Building on their commitment to be the global leader in agricultural market research, Ipsos Forward Research announces the next step in strengthening their capabilities and investment by adding two senior research professionals to directly assist clients in Europe and Brazil.
Monday, August 30, 2010
New York, NY - Ipsos is aiming to deliver stronger results on the data collection side of their business. Ipsos Observer, the survey management, data collection and delivery experts for Ipsos worldwide is reorganizing in North America in order to revolutionize client service performance in this specialized area of market research. As part of that new structure, several key and strategic North America appointments have been made. David Shanker, Global President of Ipsos Observer, announces the changes and the team that will be the driving force behind the new structure.
Monday, August 23, 2010
New York, NY – Ipsos’ clients are about to benefit from the insights of a well known, trusted media behavior expert, consumer motivation specialist and research innovator. Ned Greenberg has joined Ipsos OTX MediaCT as Vice President, Syndicated Solutions. In this role, Ned will be responsible for overseeing research for a newly re-engineered platform of syndicated research insights that connect Ipsos clients with consumers in the digital age. These tools provide clarity by supplying usage, attitude and future intent metrics for marketers seeking to connect with consumers through media, content and technology, in an otherwise complex business environment.
Monday, August 16, 2010
New York, NY and Toronto, ON - A senior leader of research strategy and business application has joined Ipsos’ global interactive services team. Dr. Nancy Brigham is the newly appointed Vice President of Global Operations, North America Sample Access & Engagement with Ipsos Interactive Services (IIS). In this role, Nancy will collaborate with Ipsos’ Client Services Teams to provide support on respondent access, engagement issues, data quality, and survey design best practices. She will also be working closely with the newly established Ipsos Open Thinking Exchange to improve respondent engagement.
Thursday, August 05, 2010
New York, NY, and Cincinnati, OH – Ipsos’ healthcare team
welcomes a new member of the family. Veteran researcher Mike Bandick has
joined Ipsos Understanding UnLtd., the qualitative division of Ipsos in North
America, as Vice President of Health. In this role, he will lead IUU’s qualitative
Tuesday, July 27, 2010
Berlin, Germany and New York, NY – Ipsos’ health and pharmaceutical research practice has been recognized for its leadership in global brand positioning research. Sharon Paik, Vice President with Ipsos Health in the U.S., was recently named as a finalist in the European Pharmaceutical Market Research Association (EphMRA) awards for her groundbreaking work in brand positioning. In June, her research work was awarded second prize at EphMRA’s annual conference held in Berlin, Germany.
Monday, July 26, 2010
New York, NY – The Market Research Council has named Gerry Lukeman as one of the 2010 inductees to the Council’s Hall of Fame. Lukeman, chairman emeritus at Ipsos ASI and a highly accomplished and recognized expert in the field of advertising research, was the only current practicing researcher inducted this year into the Hall of Fame.
Wednesday, July 07, 2010
Vancouver, B.C. – Techneos announced a new collaboration with Ipsos, a leading global survey-based market research company. Ipsos and Techneos are working together to pilot new technologies and applications for mobile research. Their latest project called “The Great British Weekend” was conducted during the May 2010 Bank Holiday long weekend using Techneos’ survey research application, SODA across multiple mobile phones; Nokia and BlackBerry devices.
Wednesday, June 30, 2010
Los Angeles, CA – Ipsos has taken a close look at the future of market research and determined that one word is set to define that future – innovation. To meet the growing demands of clients, the diverse and diverging impact of media and technology and the changing nature of research, innovation is required at every front. To face this head on, Ipsos has created the Ipsos Open Thinking Exchange, a new organization within Ipsos dedicated to opening the exchange of ideas and information between marketers and their consumers. Shelley Zalis, a renowned and highly accomplished innovator in marketing, media, and advertising research, will lead the new global effort.
Monday, June 28, 2010
Toronto, ON – A 16-year relationship has been recognized with a special honour. Georgian College has named Ipsos as a Distinguished Partner – the first and only market research firm to receive this distinction. Part of the college’s Board of Governor’s Awards of Distinction program, the award recognizes partners in the community who have “made an exemplary contribution in support of student access and success, as well as the mission and goals of the college”.
Wednesday, June 23, 2010
Chicago, IL – How can non-grocery retail marketers create meal ideas and inspire shoppers in their aisles? Donna Wydra, Senior Vice President with Ipsos Marketing’s U.S. shopper insight practice will be probing that topic at the 10th annual IIR Shopper Insights in Action Conference, being held July 11-14 in Chicago. Wydra will be co-presenting with Liz Mohr, Shopper Insights and Analytics Director at ConAgra Foods. The presentation will examine consumer attitudes and behaviors and help inform the shopper marketing decisions of non-grocery retailers.
Tuesday, June 22, 2010
New York, NY – Four-in-ten moms say it was their idea to get their child a mobile phone. Over half of parents of 6-12 year olds allow their kids to see PG-13 movies. During the last year, both parents and kids have significantly increased multitasking online while watching television.
Monday, June 21, 2010
New York, NY – Ipsos Health is rethinking the relationship between market researchers and their clients. The company’s health care and pharmaceutical research specialty is making moves and taking action to strengthen its partnerships with clients, with the ultimate objective of offering better service and stronger results. To facilitate that, Robert Ramirez has been appointed as Vice President, Partnership Development with Ipsos Health. Having serviced Ipsos clients for several years, Ramirez will now help shape and strengthen Ipsos Health’s value to clients in the ever demanding and ever changing realm of health care and pharmaceuticals.
Wednesday, June 09, 2010
New York, NY & Cincinnati, OH – The finance and accounting teams at Ipsos North America have a new U.S. chief. Mark Campbell has joined Ipsos as Chief Financial Officer, responsible for the company’s U.S. financial operations. Debra Mason, the research company’s regional Chief Financial Officer for North America made the announcement.
Tuesday, May 11, 2010
Los Angeles, CA – For 250 consecutive weeks, TV Dailies has consistently delivered unique insights to aid underlying business decisions for the programming and marketing of television programs – a key milestone for the Ipsos OTX MediaCT syndicated tracker. Proving itself as one of the most valued television trackers in the industry, TV Dailies has expanded from 2 to over 30 client users in less than five years.
Tuesday, April 27, 2010
New York, NY – Jim Smith, Chairman and CEO Ipsos
North America, named Bruce Friend to the position of President Ipsos OTX
MediaCT, responsible for all MediaCT related business activities for the
United States. Mr. Friend was most recently OTX President, Client
Monday, April 26, 2010
Seattle, WA – Seattle marketers are about to get a closer look into the mindset of the New Consumer. Ipsos in Seattle is offering an afternoon of learning and invigorating discussion on Tuesday, May 18 at the Museum of Flight. The fourth annual Ipsos Knowledge Summit will feature a mix of senior level Ipsos researchers co-presenting with a panel of respected marketing leaders from throughout the Pacific Northwest.
Tuesday, April 13, 2010
New York, NY and Los Angeles, CA – The Advertising Research Foundation (ARF) has named Shelley Zalis winner of the 2010 Grand Prize Award for Innovation. Zalis is the founder and CEO of OTX, a research and consulting firm recently acquired by the global Ipsos Group. The announcement was made at the ARF’s 2010 Great Minds Award luncheon held in New York on March, 24.
Monday, April 05, 2010
New York, NY – MarketResearchCareers.com, a leading national resource for U.S. based market research professionals, has placed Ipsos at the top of its client satisfaction index. The website surveyed U.S. based purchasers of market research services and asked them to comment on their satisfaction with their supplier over the past year. On a list of 40 research service providers, Ipsos came out on top.
Wednesday, March 31, 2010
Chicago, IL – Furthering a commitment to helping clients gain more insight into the minds and actions of shoppers, Ipsos Marketing announces that Donna Wydra has joined the company as a Senior Vice President. In her new post, Donna will take on a key leadership role in developing Ipsos Marketing’s shopper insight practice in the United States.
Monday, March 29, 2010
South San Francisco, CA – Future US, the special-interest media company, today announced an innovative strategic alliance with Ipsos OTX MediaCT, U.S., the U.S.-based operation of the global research firm, to create a new consumer research tool, GamePlan Core.
Monday, March 29, 2010
New York, NY – Her weak tackling skills may not have helped the New Orleans Saints march off with this year’s Super Bowl title, but Betty White certainly helped Snickers win the battle of the Super Bowl ads. A study of this year’s Super Bowl U.S. television ads conducted by Ipsos ASI, the advertising and brand research specialty of global research firm Ipsos, revealed that the Snickers spot featuring the former “Golden Girl” and “Mary Tyler Moore Show” veteran was a big advertising win for the Mars, Incorporated brand.
Tuesday, March 09, 2010
New York, NY – The leading minds in advertising and marketing research are set to converge in New York, including a team of Ipsos research experts. Re:think 2010, the annual convention and exposition of the Advertising Research Foundation (ARF) is being held in New York City from March 22 to 24. Ipsos will once again be very active in the program, with several key researchers presenting at this year’s conference.
Monday, March 08, 2010
New York, NY – Ipsos is stepping into spring with a fresh face to the online world. The global market research firm’s North American website has been completely redesigned with a new look, new features, and new ways for clients and prospects to better inform their business decisions and more closely engage with the company’s researchers.
Thursday, January 28, 2010
Seattle, WA – Ipsos Loyalty is beefing up its loyalty research brainpower with the addition of Bruce Corner as a Senior Vice President with the company’s U.S. business. Matt McNerney, President with Ipsos Loyalty in the U.S. announced the appointment. Corner brings over two decades of experience in the Loyalty sector, expertise that will be leveraged to develop new tools and analyses, supporting Ipsos’ Global Research Services and client service teams.
Wednesday, January 27, 2010
Miami, FL – Enero 27 del 2010 – Telemundo, productor líder de contenido de alta calidad para los hispanos en Estados Unidos y audiencias alrededor del mundo anunció hoy el establecimiento de una alianza investigativa con Ipsos, una compañía líder a nivel global en el manejo de investigaciones de mercado basadas en encuestas. La Encuesta Ipsos-Telemundo servirá para monitorear las opiniones y actitudes de los hispanos que habitan en Estados Unidos.
Wednesday, January 27, 2010
Miami, FL – January 27, 2010 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the establishment of a polling partnership with Ipsos, a leading global survey-based market research company. The Ipsos-Telemundo Poll will help monitor Hispanics’ opinions and attitudes.
Monday, January 11, 2010
New York, NY – Not only did the Great Recession of 2009 make global news, it also inspired marketers to read up on how they can work their way through the challenges and aftermath of such an economic turmoil. The January 2010 issue of Ipsos Ideas, a monthly online magazine for marketers and market researchers published by Ipsos North America, features a review of the most read articles in 2009. And the trend clearly shows that marketing professionals across North America are interested in understanding how the Great Recession has changed the market and what best practices and ideas can help them adapt, innovate, and grow in a weak economy.
Monday, December 07, 2009
San Francisco, CA - Video gaming is morphing: breaking stereotypes, boundaries, and records. In such an environment, smart marketers change faster than the market, capitalizing on emerging opportunities, and changing the way in which they do things, including response to sudden shifts in demand or preference for current offers.
Wednesday, November 18, 2009
Vancouver, BC – Researchers at Ipsos’ office in Vancouver have found a way to give back even in difficult economic times. For the second year in a row, the company has raised $20,000 in charitable donations to be shared by a quartet of local organizations.
Tuesday, November 17, 2009
New York, NY – A collaborative research team with contributions from Ipsos Loyalty has won a prestigious international conference award. Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President with Ipsos Loyalty, was part of the winning team which included academics Bart Lariviere (Ghent University in Belgium), Lerzan Aksoy (Fordham University in New York), and Bruce Cooil (Vanderbilt University in Nashville). The team won the Best Practitioner Presentation Award at the 2009 Frontiers in Service Conference, held in Honolulu, HI from October 29 to November 1.
Thursday, November 05, 2009
New York, NY – Need to know the sales potential of your new product sooner rather than later? Ipsos Marketing has launched a modular forecasting tool that can measure the potential of new CPG products at any stage of the innovation process. The NOVACTION® NextGen Forecasting System offers Marketers insights into their new products’ sales potential as early as the idea stage and provides a flexible, cost-effective and reliable research solution.
Thursday, October 29, 2009
Chicago, IL – Jean-Marc Lech and Didier Truchot, the Paris-based Co-Presidents of Ipsos, have appointed Alex Gronberger CEO of the company’s advertising research brand, Ipsos ASI, the Advertising Research Specialists. Gronberger has been part of the Ipsos organization since 1995 and assumed the role of CEO at Ipsos ASI. He is based in the company’s Chicago office.
Thursday, October 22, 2009
New York, NY - Ipsos, a leading global market and opinion research firm, announced the launch of ThatSaid.com, an online opinion community that seeks to enhance the way people share opinions online. ThatSaid.com is driven by user generated content and provides people with the ideal platform to share and gather opinions.
Wednesday, October 07, 2009
New York, NY – As the global recession lingers and consumers continue to reign back spending – advertisers continue to look for ways to ensure that their brand communications resonate and ultimately deliver. With the stakes higher than ever, Ipsos ASI announces the launch of Next*Connect, the company’s latest advertising research solution. Next*Connect is a sophisticated interactive research tool that digs for deeper insight into the effectiveness of client advertising creative. It achieves this by measuring and testing communications across all areas of the advertising spectrum—from emerging digital media to more traditional forms.
Wednesday, September 09, 2009
Chicago, Illinois. Ipsos Public Affairs se complace en anunciar el lanzamiento del Centro de Investigación Hispana (Hispanic Research Center), un amplio recurso dedicado a brindar valiosa investigación de mercados e información acerca de las vidas de los hispanos en los Estados Unidos.
Wednesday, September 09, 2009
Chicago, IL- Ipsos Public Affairs is pleased to announce the launch of the Hispanic Research Center, an extensive resource dedicated to providing valuable market research and insight into the lives of Hispanics in the United States.
Friday, July 31, 2009
Vancouver, BC – Marketers and decision makers in BC now have a better option for peering into the minds of their consumers and target audiences. The Vancouver office of Ipsos Reid, Canada's leader in market research and opinion polling, has revitalized and reopened its focus group facility.
Thursday, July 16, 2009
New York, NY – New York Area marketers have an opportunity to learn the latest from one of the world’s leading market research firms. Ipsos is hosting a complimentary research summit at the Harvard Club of New York City on Wednesday, July 29. The half-day morning event will cover a wide range of topics from each of Ipsos’ research specialty practice areas: advertising, customer satisfaction and loyalty, forecasting & modeling, marketing, media & technology, and public affairs.
Monday, July 06, 2009
New York, NY - Ipsos Loyalty in the U.S. welcomes two new senior research executives to their team, effectively expanding the Mystery Shopping specialty’s capabilities to deliver insight on customer and brand loyalty. Mark E. Greene and Dolores Forget have been appointed to fortify the company’s new Mystery Shopping division - further bolstering Ipsos’ loyalty offering through a deeper, quantitative understanding of the customer shopping experience.
Wednesday, June 10, 2009
New York, NY - Government bail-outs. Soaring unemployment. Stunning bankruptcies. The past year has been dominated by stories of unprecedented economic turmoil. But how have people around the world responded to these matters and what impact are they having on their lives? Ipsos Public Affairs will be hosting a special online webinar to discuss these issues and share the findings of their latest Global @dvisor study. The webinar is being held on Monday, June 22 at 1:00 pm Eastern, 10:00 am Pacific.
Thursday, May 28, 2009
Cincinnati, OH – Marketers and brand managers needing deeper insights into their consumers’ minds now have a new option for rapid, accurate, and cost effective qualitative research. Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, has launched QualSpace™, a new approach that brings qualitative research to an online environment.
Thursday, May 28, 2009
Hamburg, Germany - Ipsos Marketing’s PERCEPTORPlus brand research tool received the prestigious Innovation Award from the German Association of Researchers (BVM), beating 16 competitors in the process.
Tuesday, May 05, 2009
Cincinnati, OH - Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, welcomes the insightful perspective of a highly accomplished and respected researcher to its ranks. Jill Wittman recently joined the company as Vice President of Innovation and Qualitative Research. In this role, she leads innovation and training programs for the industry leader’s qualitative division.
Monday, May 04, 2009
New York, NY - A new advertising research tool designed by Ipsos ASI is set to help marketers refine and optimize the creative content of their advertising at an early stage – and in real-time. Next*Adlab provides marketers with a combination of deep qualitative insights and strong quantitative measures to help guide the creative process before having to commit to media and production costs. This is the latest product offering from Ipsos ASI, the world’s largest provider of advertising pre-testing services.
Wednesday, April 22, 2009
Toronto, ON – Ipsos Reid is proud to announce the launch of the 'Multicultural Connection' Panel, an online panel of 3,000 ethnic and new Canadians that gives marketers the option of tapping into this growing segment of the population at a fraction of the cost of traditional ethnic research.
Friday, April 17, 2009
New York, NY - The Advertising Research Foundation (ARF) 2009 Great Mind Awards presented Gerry Lukeman, Ipsos Chairman Emeritus, a Lifetime Achievement Award at a special luncheon during Re:think: The ARF Annual Convention + Expo in New York City. The annual ARF event is devoted to recognizing research and its vital contribution made to advertising. The award for Gerry came as a pleasant surprise; just a day after Ipsos had celebrated its role in supporting six ARF Award winning campaigns for its clients.
Wednesday, April 15, 2009
New York, NY - Ipsos ASI, the advertising research specialty of Ipsos, and Ipsos Understanding Unlimited, its qualitative arm, are thrilled to congratulate its clients for six wins at the ARF 2009 David Ogilvy Awards. Ipsos clients took home four Gold and one Silver award. In addition, client Frito-Lay won the Grand Ogilvy Award, the night’s top advertising prize, selected from among all Gold category winners.
Friday, April 10, 2009
Seattle, WA – How can market research drive cost effectiveness and innovation in today’s new market reality? That is the question being probed by Ipsos researchers at an upcoming research summit in Seattle. The event, being held the afternoon of Thursday, April 23 at the Seattle Asian Art Museum, will examine a comprehensive cross section of market research trends, techniques, and tools designed to better help marketers make wiser, more informed decisions.
Thursday, April 09, 2009
New York, NY – Recognizing an extraordinary effort, the Advertising Research Foundation (ARF) today named a collaborative research effort that included work from two senior Ipsos researchers as the winner of an industry award.
Friday, March 27, 2009
Toronto, ON- McLeansville, NC native, Jennifer Gattis beats the odds and wins a car by answering online surveys. Gattis was one of over 105 300 North Americans eligible to win. Representatives from Ipsos i-Say, a leading online market research panel will be in Greensboro on Tuesday, March 31, 2009 to present Gattis with a 2009 Toyota Prius.
Tuesday, March 24, 2009
New York, NY – Ipsos continues its commitment to research excellence and innovation for clients and the industry, demonstrated by company members’ input into one of the largest research projects on research itself. Supported by the Advertising Research Foundation (ARF) and the Online Research Quality Council, the project was a collaborative industry-wide initiative examining several key principles and fundamentals of online market research, involving multi-panel membership and its impact on data quality and respondent engagement.
Tuesday, March 24, 2009
Toronto, ON – Marketers in Canada’s retail, restaurant, service and hospitality sectors now have access to superior data collection, analysis, and insight thanks to a new arrangement announced by Ipsos Reid and Tell Us About Us Inc. (TUAU).
Monday, March 23, 2009
New York, NY – Ipsos’ Global Co-Chair and CEO, Didier Truchot, will be appearing in New York for the 2009 conference of the Advertising Research Foundation (ARF). This pre-eminent advertising research conference brings together the best and brightest minds in the field. The Paris-based Truchot, a seasoned veteran in the research world, is co-chair of the global Ipsos Group with Jean-Marc Lech.
Thursday, March 19, 2009
March 19, 2009—New York– Thomson Reuters announced today that it has entered
into an international media polling agency of record relationship with Ipsos, the world's third largest market
and opinion research company.
Friday, March 13, 2009
Seattle, WA – Ipsos welcomes market research veteran Mary Kaye O’Brien to its team of marketing research experts. Ms. O’Brien joins as Vice President, charged with the company’s Seattle MR practice area. She will also contribute substantially to the capabilities and offerings of Ipsos’ travel/tourism practice, currently headed by Jim Quilty, VP in NY, and Dave Pierzchala, VP in Vancouver.
Thursday, February 19, 2009
New York, NY – Marketers and Brand Managers are set to benefit from two new brand research tools just launched by Ipsos Marketing. PERCEPTOR®Plus and BRANDStretch are the latest offerings from Ipsos’ global marketing research specialization.
Wednesday, February 11, 2009
New York, NY - Ipsos’ Global Operations team continues to advance the science of participant access and engagement. The research firm has appointed Renee Smith, PhD., an expert in panel research methodology, practices, and management, as Vice President for their Global Operations.
Friday, January 30, 2009
New York, NY – Ipsos has announced a corporate gift totaling $10,000 to be donated to the North American branches of three global charitable organizations. The market research firm’s donation is to be shared amongst Doctors Without Borders, World Vision, and the World Wildlife Fund. The gift is in conjunction with the company’s client holiday greeting program.
Monday, January 26, 2009
Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the adhesion of Ipsos to the United Nations Global Compact initiative.
Tuesday, December 16, 2008
New York, NY – A team of researchers from Ipsos’ healthcare practice will be presenting new methods for measuring brand optimization in the pharmaceutical industry. The presentation is part of the 2009 Annual National Conference of the Pharmaceutical Marketing Research Group (PMRG). PMRG’s conference is to be held in Las Vegas, NV from March 8-10, 2009.
Tuesday, December 09, 2008
New York, NY - Fred LaManna, Senior Vice President with Ipsos Marketing’s Healthcare Practice — a division focused on pharmaceutical market research — has been appointed to the affiliate board of the Pharmaceutical Business Intelligence and Research Group (PBIRG).
Monday, December 08, 2008
New York, NY – Ipsos Marketing continues to build on its leadership and commitment to clients; Peter Saracena has joined the company as a Senior Vice President. Jason Brown, Executive Vice President with Ipsos Marketing, made the announcement from New York.
Thursday, December 04, 2008
Toronto, ON - Diversity Media Services Ltd. (DMS), and Ipsos Reid have joined efforts to launch Canada's first national multicultural research study. This study will explore the buying behaviours and cultural intricacies of Canada's 13 largest ethno-cultural groups in six key census metropolitan areas where nearly half the population of Canada resides. The effort will leverage DMS' cultural competency and in-house agency resources along with Ipsos' research, field reporting expertise and survey technology.
Wednesday, November 05, 2008
Washington, DC—The Ipsos Public Affairs polling team aced the actual popular vote outcome of the historic US Presidential election with their last poll of the campaign collected October 30 to November 2, 2008 and released on November 3, 2008.
Tuesday, October 21, 2008
Vancouver, BC – The Vancouver office of Canada’s leader in public opinion and market research has made a clear commitment to their community. Staff at Ipsos’ Vancouver office have been raising funds all year long. This week, their efforts and drive were fulfilled with a $20 000 donation to a group of charitable organizations.
Tuesday, October 21, 2008
New York, NY - An expert of financial services market research has jumped to Ipsos Loyalty. The division has announced that Jeff Repace has joined their team as a Senior Vice President. The announcement came from Matt McNerney, President of Ipsos Loyalty in the U.S.
Wednesday, October 01, 2008
New York, NY – Ipsos Healthcare, a division of Ipsos Marketing Research is pleased to announce that Paul Snyderman has joined their growing health research team. Snyderman, a seasoned veteran of health care market research, becomes a senior-level research officer within the group, following an innovative and wide-ranging career with a leading pharmaceutical company. Elys Roberts, President of the Ipsos Healthcare Group, made the announcement.
Wednesday, September 03, 2008
Vancouver, BC - Ipsos’ Interactive Forum (IAF) software achieved an important development milestone with the release of its latest version. Version 5.0 is a significant feature upgrade that introduces multilingual capabilities for both survey scripting and the entire software interface. Some of the available languages include Chinese, Russian, Hindi and all major western European languages.
Thursday, August 21, 2008
New York, NY - Ipsos is pleased to be one of the founding sponsors of the Principles of Pharmaceutical Marketing Research course offered by the University of Georgia Center for Continuing Education. Its twelve comprehensive modules cover the fundamentals needed for market research professionals to proficiently tackle industry challenges.
Wednesday, August 13, 2008
San Francisco, CA - Ipsos, a global leader in survey-based market research, has recruited a seasoned pioneer of technology market research. Brian Smith has joined the company as Vice President with Ipsos MediaCT, the division that specializes in researching media, content, and technology.
Thursday, August 07, 2008
Toronto, ON - Ipsos Interactive Services, a global leader in online survey-based market research, announces the release of Poll Predictor, an interactive tool designed for Facebook. The game challenges users to correctly guess the percentage of “yes” answers to all types of fun questions initially put to Ipsos panelists in the US.
Thursday, July 31, 2008
New York, NY – Ipsos will share some powerful market research insights at the upcoming 2008 ESOMAR Congress. Representatives and sector experts from the leading market research company will headline three presentations at this year’s Congress.
Thursday, July 24, 2008
New York, NY – Ipsos announces a senior level appointment aimed at fortifying the company’s loyalty division across the United States. As of July 8, Matt McNerney has joined the market research leader as President of Ipsos Loyalty in the U.S.
Friday, June 13, 2008
Toronto, ON – After completing surveys for Ipsos Interactive Services and i-Say, Barbara Henry, from Brockville, Ontario, is the winner of a brand new Mini Cooper. Barbara was selected from thousands of VIP i-Say panelists across the U.S. and Canada who completed surveys throughout the past year. Barbara picked up the keys to her new car on May 8.
Tuesday, June 10, 2008
New York, NY and San Francisco, CA – Ipsos Interactive Services US, a leading global online research company and Peanut Labs, provider of the largest Gen-Y market research sample today announced a multi-year research alliance to further enhance market research interaction with today’s influential 13-34 year olds who are active on social networks.
Thursday, May 29, 2008
New York, NY – Responding to the increasing need of marketers to reach out to and understand the fast growing Hispanic population in the U.S., Ipsos is offering its Omnibus service in the Spanish language. The recently launched Ipsos Hispanic Express Omnibus becomes the only Hispanic Omnibus survey to start every week, allowing for faster data collection and more immediate results.
Monday, May 12, 2008
Toronto, ON – The advertising research specialists at Ipsos, a leading survey-based market research firm, have introduced two new tools to help marketers assess the potential impact of their advertising and communications campaigns. Next*360 and CampaignLab are the latest offerings from Ipsos ASI and have been specifically designed to evaluate and optimize multi-media communications prior to final execution.
Monday, April 21, 2008
Chicago, IL – Ipsos announces that Jill Wiltfong has joined the company’s advertising research team as Senior Vice President, Tracking Product Management. In this newly created role, Ms. Wiltfong will lead Product Management for Ipsos ASI’s tracking business globally. She will be based in the research firm’s Chicago office.
Thursday, April 10, 2008
New York, NY - John Hallward from Ipsos ASI was named by the Advertising Research Foundation as a recipient of the ARF 2008 Great Mind Awards. The announcement was made at a special luncheon session during the ARF’s annual Re:think conference and exhibition, held last week in New York City.
Wednesday, April 09, 2008
New York, NY – Ipsos has made a significant addition to their global consumer goods research expertise in their Marketing specialization. Amaury de Condé has joined Ipsos Marketing as Senior Vice President and Managing Director for the division’s Global Product Center, an international position with responsibility for the worldwide Ipsos Marketing Consumer Goods business. The announcement comes from Lauren Demar, CEO for Ipsos Marketing’s Global Consumer Goods division.
Tuesday, April 08, 2008
New York, NY – Agricultural and animal health companies will gain access to deeper market insights thanks to a recent merger in the market research industry. Combining their market research expertise and passions for agriculture and animal health, U.S.-based Forward Research is linking up with Ipsos Reid in Canada, a move that adds greater strength to the Ipsos Group’s healthy presence in these markets.
Wednesday, March 19, 2008
San Francisco, CA – A powerful and proven concept testing tool has reached an important landmark. The Ipsos Vantis Database is one of the most reliable resources available to marketers for testing new product propositions and assessing their market readiness. Just recently the Vantis Database team tested its 10,000th concept, a significant milestone for the forecasting application.
Tuesday, March 18, 2008
New York, NY – Long time Newsweek veteran Mark Kostelec has joined the Ipsos U.S. Media, Content & Technology division as SVP of Sales & Marketing.
Tuesday, March 11, 2008
Winnipeg, MB – Ipsos, a leading global survey-based market research firm and Canada’s most trusted research brand, announced today the launch of the Producers’ Perspectives – The Ipsos Canadian AgriForum – a new proprietary online panel currently consisting of over 1,500 Canadian farmers. This new market research tool will help organizations in both the private or public sectors gather the opinions of Canada’s agricultural producers quicker and in a more cost effective way.
Friday, February 15, 2008
New York, NY – A scientific paper co-authored by a team that included two loyalty experts from Ipsos has been named “Outstanding Paper” by the prestigious Managing Service Quality (MSQ) journal. “The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Customer Retention, Recommendation, and Share-of-Wallet” challenges the fundamentals of the loyalty metric Net Promoter.
Tuesday, February 12, 2008
New York, NY – After joining the company less than a year ago, panel management expert Jean Davis has been promoted to President of Ipsos Interactive Services in North America. Jim Smith, Chairman and CEO of Ipsos in North America, made the announcement - a move aimed at further improving the quality and efficiency of the Interactive Services division’s online research offering.
Monday, February 11, 2008
New York, NY – Ipsos Health continues to build its client service capabilities in the healthcare and pharmaceuticals arena with a key strategic appointment. Fred LaManna has joined the company as Senior Vice President in the US. The announcement was made by Elys Roberts, President and CEO of Ipsos Health in North America.
Thursday, December 20, 2007
New York, NY — Earlier in the year, Timothy Keiningham, Senior Vice President & Head of Consulting for Ipsos Loyalty (USA), Bruce Cooil of Vanderbilt Owen Graduate School of Management (USA), Tor Wallin Andreassen of the Norwegian School of Management (Norway), and Lerzan Aksoy of Koç University (Turkey), co-authored a paper that challenged the fundamentals of the loyalty metric Net Promoter. The paper – “A Longitudinal Examination of Net Promoter and Firm Revenue Growth” – appeared in the July 2007 (Vol. 71, No. 3) issue of the American Marketing Association’s Journal of Marketing.
Friday, December 14, 2007
Waterloo, ON – Ipsos Reid is pleased to announce that it is donating three sets of nationally significant opinion-poll data to Wilfrid Laurier University — a gift that represents a goldmine for researchers looking for insight into the views of Canadians during important periods in the country’s recent history.
Monday, December 03, 2007
New York, NY – Rule 6 says to know your client’s objectives. Rule 11 is to deliver on your promise. Which is made a lot easier when you stick to Rule 20 and communicate. Because in the end it all comes down to Rule 26: You can’t win a fight with your client!
Thursday, November 08, 2007
Toronto, ON — Ipsos, a leading global survey-based market research firm, announced today it has developed a new proprietary online panel consisting of veterinarians in North America. The panel will help to meet the growing demand from its animal health customers for fast, cost-effective, and rigorous data with this very hard to reach audience.
Monday, October 01, 2007
New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – have a ferocious appetite for quality business information, according to the new BE:USA 2007 survey carried out by Ipsos Media.
Friday, August 10, 2007
New York, NY — Ipsos, a leading survey-based market research firm, has announced its support of the Advertising Research Foundation’s (The ARF) effort to establish industry standards and best practices in the burgeoning online research sector. Over the past 10 years, the use of online panels as a market research tool has grown rapidly, with Ipsos taking a leadership role in advancing and improving the use of this new technology. This growth has created a new market research services segment that is now primed for the implementation of industry standardization, as best practices and research-proven methods are established and deployed across the industry.
Thursday, July 12, 2007
Washington, D.C. — The world’s most engaged citizens say that while they personally embrace global trade and corporate investment in their homeland, they want their governments to more aggressively crack down on the activities and influence of national and multinational corporations, a new survey reports today.
Monday, June 11, 2007
Thursday, May 31, 2007
Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.
Wednesday, May 30, 2007
New York, NY— Ipsos, a leading survey-based market research firm, has introduced InnoScreen®, a global concept screening system that provides a superior estimate of in-market potential. InnoScreen tests concepts in any category in any country and provides a validated market potential estimate along with guidance on how to improve concepts.
Tuesday, May 15, 2007
Paris, France — Ipsos generated revenues of 204.7 million euros in first-quarter 2007, up 8.9% compared to the same period in 2006.
Friday, May 04, 2007
New York, NY – Ipsos Health has announced two key appointments aimed at further strengthening the company’s client service capabilities in the healthcare and pharmaceuticals arena. Elys Roberts has joined the company as President and CEO of Ipsos Health in North America and Andrew Grenville takes on the role of Chief Research Officer.
Wednesday, April 25, 2007
Montréal, QC– Ipsos has consolidated its Quebec operations under one roof. The move will combine the company’s growing teams in a newly-renovated central office, single location in downtown Montreal, allowing for greater efficiencies, increased project and team collaboration, and overall improvements in client service.
Wednesday, April 25, 2007
Montréal, QC– Ipsos a regroupé ses opérations au Québec sous un seul et même toit. Le transfert réunira les équipes, en pleine croissance, de l’entreprise dans un bureau central, récemment restauré, situé dans le centre de Montréal, permettant ainsi une meilleure efficacité, une collaboration accrue des projets et des équipes, ainsi qu’une amélioration globale du service clientèle.
Friday, April 13, 2007
New York, NY– A paper co-authored by a senior Ipsos researcher has been recognized as one of the articles that “has most affected the practice of marketing science” in the last quarter century. The INFORMS Society for Marketing Science recently named the article by Timothy L. Keiningham to its list of Top 20 marketing science papers written in the past 25 years.
Tuesday, February 27, 2007
New York/Toronto/London – In a new book, Gimme! The Human Nature of Successful Marketing, business and advertising research veteran John Hallward explores our evolutionary traits to help marketers, brand managers, public relations professionals, advertising executives, and even politicians better tap into primary human motivations for greater success.
Thursday, February 22, 2007
New York, NY - Ipsos has announced that Sam McGuire has joined the Ipsos North American Public Affairs management team as a Senior Vice President, based in New York City.
Thursday, February 15, 2007
Paris, France - Ipsos generated consolidated revenues of 857.1 million euros ($1.1 billion USD) in full-year 2006, up 19.4% compared to 2005. This is the strongest annual growth rate since 2001.
Tuesday, February 06, 2007
New York, NY — Managing Service Quality (MSQ) journal has just announced that two of its biggest awards, Outstanding Paper and Highly Commended Paper, have been awarded to articles co-authored by Ipsos researchers. The articles were deemed to have made significant contributions to theory and best practices in the services industry.
Friday, February 02, 2007
Paris, France - Ipsos co-Chairmen Didier Truchot and Jean-Marc Lech today announced the appointment of Efrain Ribeiro as COO of Ipsos Interactive Services, the group’s dedicated operation for the development of online and offline access panels.
Wednesday, January 31, 2007
New York, NY — Ipsos, America’s fastest growing marketing research company, today announced a number of executive level appointments. The announcements include:
Monday, January 29, 2007
Paris/New York - In the latest issue of its global magazine Ipsos Ideas, Ipsos customer and employee loyalty experts discuss how brand-centric and customer-centric marketers are combining their strengths to drive sales.
Wednesday, November 15, 2006
Paris, France – Ipsos' revenues for the first nine months of 2006 came to 613.2 million euros, a 24.9% increase on the same period a year later.
Monday, November 13, 2006
Seattle, WA – Ipsos recently celebrated its first anniversary in the Seattle area with three senior appointments and new business from some of the country’s and region’s biggest companies in the retail, media, high-tech and real estate sectors. Ipsos today employs more than 20 research staff in the area, who serve such diverse clients as Microsoft, Eddie Bauer, Expedia, GE Healthcare, Bartell Drugs, Tillamook Cheese, Getty Images, Newland Communities and Medtronic.
Monday, November 06, 2006
New York, NY – Ipsos today announced the appointment of three senior researchers to the company’s growing Seattle office, which has doubled in size in the last year. The company now employs more than 20 research staff in the Seattle area who serve some of the country’s and region’s biggest companies in the retail, media, high-tech and real estate sectors.
Monday, October 23, 2006
New York, NY – A new study from three leading market research companies, TNS, Ipsos and The NPD Group, indicates that carefully managed access panels are the key to mitigating the impact of “heavy responders” on consumer studies conducted via online methodologies.
Wednesday, October 11, 2006
New York, NY – To help consumer products manufacturers make better decisions about which products to include in their product lineups, Ipsos Insight has introduced Line Evolution™, a proprietary line optimization solution that takes into account consumer need states, retail space limitations, and the reality of stock outages.
Wednesday, August 16, 2006
Paris, France - In the first half of 2006, Ipsos generated revenues of 407.7 million euros, an increase of 26.7%. This strong growth can be attributed to three positive factors:
Friday, July 21, 2006
New York, NY— Leading survey-based market research firm Ipsos Insight today unveiled its new InnoTrack tool, which measures how well a new product has performed in the market—domestic or global—versus expectations. Unlike syndicated services, InnoTrack sheds light on why products perform the way they do by identifying consumer motivations and deterrents to trial and repeat.
Tuesday, July 18, 2006
New York, NY — Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work by Ipsos researchers has been chosen as one of the best business books of the year by Soundview Executive Book Summaries. The company, which publishes book reviews to a subscriber list of about 50,000, selects only 30 business books from about 1,500 its editors receive each year.
Monday, June 12, 2006
Parsippany, NJ — Ipsos Loyalty, a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management and a member of the Ipsos Group, welcomes Curt Carlson as Senior Vice President of Ipsos Loyalty in the U.S.
Monday, May 15, 2006
New York, NY — Leading survey-based market research firm Ipsos today unveiled its new Product Precision™ product testing system, which features data-driven direction and consulting for developing successful new products, enhancing existing products, and making smart decisions about cost reductions. Product Precision addresses business issues that arise throughout the product lifecycle, using test designs tailored to the client’s specific business objectives, whether measuring the success of a new product, improving product performance, assessing reformulation risk, or reducing costs.
Monday, March 27, 2006
New York, NY – Global market research firm Ipsos today
announced the launch of a new campaign to help time-pressed market
researchers and marketers learn more about trends and developments in the
fields of Technology & Communications, Health, Financial Services, and
Thursday, March 09, 2006
New York, NY– The cross-industry, multi-discipline evaluation team reviewing proposals for a next-generation electronic ratings system for the radio industry today announced that three of those finalists – MediaAudit/Ipsos, Arbitron, and MediaMark Research – are moving forward to the next level of examination.
Thursday, March 09, 2006
New York, NY – A paper co-authored last year by two Ipsos researchers examining the benefits of uniting brand and customer relationship management was cited as one of the Top 50 articles by Emerald Management Reviews of Emerald Group Publishing, Ltd., the leading international publisher of academic and professional literature in the fields of management and library and information services.
Wednesday, February 15, 2006
New York, NY – Cable and telecommunications industry professionals who gathered at a major trade conference witnessed first hand the power and usefulness of a proprietary on-line concept-building tool from Ipsos, the global survey-based marketing research firm.
Thursday, October 06, 2005
New York, NY — Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., announced that David Nemiah has joined the company’s consumer products research division as Vice President, Global Equity & Branding.
Friday, September 16, 2005
New York, NY – In the just released book, Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, some of Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The Ipsos authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability.
Wednesday, July 27, 2005
Paris, France — Ipsos explores the evolution of customer satisfaction and retention models, and the misperceptions that have accumulated along the way, in the latest issue of Ipsos Ideas, entitled “Loyalty: Myths and Realities about Desire.”
Friday, June 17, 2005
New York, NY — Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., announced that Becki Meyer has joined the company’s Consumer Products Division as Vice President in its Cincinnati office. Meyer will lead the Ipsos-Insight teams providing strategic marketing research support and consulting to leading packaged goods clients.