International Polls

On the Heels of Davos, A Silver Lining Appears in Global Consumer Citizen Economic Sentiment

Thursday, February 02, 2012

Toronto, On — On the heels of the annual Davos World Economic Forum a monthly poll of citizen consumer sentiment on the state of their national economies in 24 countries conducted by global research company Ipsos and released today shows that, despite a number of countries that continue to be mired in pessimism, all of the global regions assessed moved up in January.     


The World of Work: Global Study of Online Employees Shows One in Five (17%) Work from Elsewhere

Monday, January 23, 2012

New York — A new poll conducted by global research company Ipsos for Reuters News finds that one in five (17%) employees who can be connected online to their workplace report they ‘telecommute’ on a ‘frequent basis’: 7% say they ‘work every day from home which is remote or separate from their employers real office elsewhere’ while another 10% say they do so ‘on a very consistent and constant basis like evenings and weekends.’     


As ‘Occupy’ Protesters Promise New Strategies for 2012, Global Citizens Are in the Dark but Sympathetic

Friday, January 20, 2012

New York — A great deal of ambiguity continues to surround the ‘Occupy Wall Street’ movement, finds a new poll by global research company Ipsos for Reuters News, as only four in ten (37%) of global citizens in 23 countries report they are familiar with the protests that were going on in New York and other major cities around the world. As a result, it may not be surprising that half (54%) of respondents say they are undecided when asked how favourable or unfavourable they are towards the protests as far as they understand them. Of those who take a position, those in favour outweight those in opposition two to one: 33% report they are favourable and 13% are unfavourable towards the protests.     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, January 19, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 21,245 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


One in Ten (12%) Parents Online, Around the World Say Their Child Has Been Cyberbullied, 24% Say They Know of a Child Who Has Experienced Same in Their Community

Monday, January 09, 2012

New York, NY — A new poll conducted by global research company Ipsos for Reuters News finds that one in ten parents online (12%) around the world say their child has experienced cyberbullying while one in four (26%) say they know a child in their community who has experienced the same. Of those, a majority (60%) say the children experienced the harrassing behaviour on social networking sites like Facebook. Three quarters (77%) of world residents say cyberbullying needs special attention from parents and schools while a minority (23%) think cyberbullying can be handled through existing anti-bullying measures.     


High Hopes for 2012: Seven in Ten (72%) Global Citizens Online Think It Will Be a Better Year Than 2011

Monday, January 09, 2012

Washington, DC — A new poll conducted by global research company Ipsos for Reuters News finds that a majority (72%) of online citizens in 24 countries ‘agree’ they are optimistic that 2012 will be a better year for them than 2011 – 30% agree very much, 42% agree somewhat.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, December 20, 2011

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,682 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos Announces the Successful Completion of the Acquisition of Synovate, Creating the Third Largest Global Market Research Company

Wednesday, October 12, 2011

Paris, France - Ipsos announces that it successfully completed yesterday the acquisition of the Synovate business for an enterprise value of £525 million*. Following this transaction, Ipsos becomes the third largest global market research company.     


Ipsos Global @dvisory: Nearly Half (45%) of World Citizens Believe Immigration Has Had A Negative Impact on Their Country

Thursday, August 04, 2011

London, UK — A survey conducted by global research company Ipsos finds that nearly one half (45%) of global citizens believe ‘immigration has generally had a negative impact on their country’ compared to just one in five (21%) who believe the impact has been positive; all others (29%) are on the fence.     


Ipsos Global @dvisory: Sharp World Wide Drop in Support for Nuclear Energy as 26% of New Opponents Say Fukushima Drove Their Decision

Monday, June 20, 2011

Paris, France —In the wake of new nuclear power plant build rebukes in both Germany and Italy, a new poll conducted by international research company Ipsos for Reuters News finds that global support for Nuclear Energy has dropped quickly to 38% (down 16 points from 54%) to now become lower than support for coal (48%)—fuelled by a 26% jump in new opponents to nuclear power (above 50% in India, China, Japan and South Korea) who indicate that the recent crisis in Japan caused their decision.     


Walking the Red Carpet with Ipsos and Lumi

Thursday, April 21, 2011

London, UK and New York, NY - Ipsos and Lumi Mobile have walked off with the first ever Mobile Research Conference Award. Ipsos, a leading global market research company, and Lumi, an innovative mobile technology provider, were named winners of the inaugural Mobile Research Conference Award for their joint project: APPCAST: Live mobile engagement & insights - I'm having fun, can this really be research?     


Ipsos OTX MediaCT Nominated for MRC Award

Friday, April 15, 2011

Los Angeles, CA and London, UK – Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Mobile Research Conference (MRC) award for its Appcast project work with Lumi Mobile.     


Synovate Survey Reveals Latest Green Habits and Consumption Across the World

Thursday, April 07, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Synovate Unveils Results from Inaugural Global Green Habits Study

Thursday, April 07, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Ipsos Reinforces its Position in Central America Acquiring the Custom Research Division of TMG

Wednesday, April 06, 2011

Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire the assets of the Custom Research branch of TMG – The Marketing Group, operating in Central America.     


Synovate Survey Reveals Whether Consumers Will Stay Away From Electric Powertrain Vehicles Because They Don't Understand How They Work

Wednesday, March 09, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Ipsos Launches New UK Expansion of its GamePlan Insights Research Tool

Tuesday, February 15, 2011

London, United Kingdom - Up until now, videogame industry professionals in the UK have had limited options when it comes to the continuous tracking of consumer awareness and interest across all major hardware and software releases. But with the launch of GamePlan UK, publishers, agencies, retailers, and financial analysts can now dynamically monitor and manage their portfolios, perform comparisons against the competition, identify macro industry trends, and forecast the most anticipated titles across all platforms and genres.     


Ipsos Global @dvisory: New Years Look Back and Outlook

Friday, December 31, 2010

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: New Years Look Back and Outlook” examines resolutions and the outlook for 2011, based on 18,676 recent interviews in 24 countries around the world. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, December 21, 2010

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,778 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Cyber Monday Shopping More Popular in China than US

Tuesday, November 30, 2010

New York, NY - Cyber Monday is the Monday after Black Friday in the U.S. where retailers offer big sales online. However, more consumers in China plan to shop online on Cyber Monday than in the U.S., Germany and Japan.     


Ipsos Global @dvisory: Is Religion A Force For Good In The World? Combined Population of 23 Major Nations Evenly Divided in Advance of Blair, Hitchens Debate.

Friday, November 26, 2010

Toronto, ON – A new Ipsos poll commissioned for the November 26th Munk Debates on Religion in Toronto Canada featuring Tony Blair and Christopher Hitchens has found that the world is evenly divided on one of history’s most vexing questions: is religion a force for good in the world?     


“Shared News Matters More”, Say Results from CNN’s First International Study into Social Media Recommendation

Wednesday, October 20, 2010

New York, NY - CNN recently released key results from a ground-breaking study into the power of news and recommendation (POWNAR).     


Ipsos Forward Research Adds European and Brazilian Focus to Global Commitment

Thursday, September 02, 2010

St. Louis, MO– Building on their commitment to be the global leader in agricultural market research, Ipsos Forward Research announces the next step in strengthening their capabilities and investment by adding two senior research professionals to directly assist clients in Europe and Brazil.     


Ipsos Global @dvisory: Is Golf a Stepping Stone to a Management Hole in One?

Tuesday, August 17, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Is Golf a Stepping Stone to a Management Hole in One”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down whether being able to golf will help you advance in your career, and how much stock is placed in mingling with senior management on the golf course. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos Global @dvisory: Physical Assault and Sexual Harassment in the Workplace

Thursday, August 12, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Physical Assault and Sexual Harassment in the Workplace” examines incident rates of physical assault and sexual harassment in the workplace, based on 11,940 recent interviews in 22 countries (comprising 75% of the world’s GDP). The full report is free of charge and may be downloaded by clicking the link to the right.     


Financial Service Firms Win on Satisfaction, Lose on Brand Affinity

Thursday, August 12, 2010

New York, NY, and Toronto, ON - Financial services organizations the world over are continuing to receive high satisfaction scores from their customers, but at the same time, they are having continued difficulty creating differentiation and building affinity with their customer base. These findings are based on new data from Ipsos Loyalty’s global loyalty norms database.     


Ipsos Global @dvisory: Taking a Break

Friday, August 06, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Taking a Break”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down which employees are more inclined (and which ones are more reluctant) to use all of their company allotted vacation time. The full report is free of charge and may be downloaded by clicking on the link to the right.     


Ipsos Global @dvisory: Proper Attire in the Workplace

Thursday, August 05, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Proper Attire in the Workplace”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP. This report explores what type of attire people around the world are wearing to work, what is considered acceptable (and unacceptable) in the workplace, and whether business attire really does make an individual more productive. The full report is free of charge and may be downloaded by clicking on the link to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, July 29, 2010

Washington, DC – A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World”, is based on 18,594 recent interviews in 24 countries comprising 75% of the world’s GDP. The Economic Pulse of the World Advisory report provides an illustrated analysis of citizens’ assessment of the current state of their country’s economy. The full report is free of charge and may be downloaded by clicking on the link to the right.     


The 2010 FIFA World Cup

Saturday, June 12, 2010

Johannesburg, South Africa— With the 2010 FIFA World Cup just underway, a new Reuters news poll conducted by Ipsos indicates that only 4 in 10 (37%) avid soccer* fans think the way in which the qualification structure is formatted is fair to all potential participating countries, and 2/3rds (65%) of fans say world cup event so expensive the ordinary soccer supporter can no longer participate.     


The 2010 FIFA World Cup: Fans Worldwide Choose Brazil to Win

Friday, June 11, 2010

Johannesburg, South Africa— With the 2010 FIFA World Cup getting underway today, a new Reuters News poll conducted by Ipsos indicates that most avid soccer* fans around the world expect that of the 32 competing international teams it will be Brazil that will come out on top.     


A Majority (68%) Of Global Internet Citizens Spend More Time during the Week on the Internet than Watching Television

Monday, June 07, 2010

Vancouver, BC— According to an Ipsos survey of more than 24,000 Internet users in 23 countries provided exclusively to Canada.com, the majority (68%) of adults with access to the Internet indicate they spend more time during the week on the Internet than watching TV, suggesting that television is slowly losing its grip as the world’s most dominant medium.     


The World’s Most Satisfied Local Communities

Monday, May 31, 2010

London, UK—The Ipsos Social Research Institute today released a major report which measures how satisfied or dissatisfied residents in 23 countries around the world are with their local area as a place to live and what top three priorities each want for improving their communities.     


Half (52%) of Global Citizens Would Find it Difficult for a Very Ill Family Member to Get Quality, Affordable Healthcare

Thursday, April 15, 2010

Washington, DC— A new Reuters News poll conducted by Ipsos and released today indicates that half (52%) of adults surveyed in 22 countries (representing 75% of the worlds GDP) would find it difficult if a member of their family became very ill (very 13%/somewhat 39%) for them to get quality, affordable health care services compared to the other half (48%) who believe it would be easy (very 9%/somewhat 39%) to do so.     


One in Five (20%) Global Citizens Believe That Alien Beings Have Come Down To Earth and Walk Amongst Us In Our Communities Disguised As Humans

Thursday, April 08, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that one in five (20%) of presumably human adults surveyed in 22 countries (representing 75% of the worlds GDP) say they believe that alien beings have come down to earth and walk amongst us in our communities disguised as "us".     


Consumers See Little Difference between National and Store Brands

Wednesday, April 07, 2010

New York, NY – Consumers from around the world feel strongly that store brands are the same as, or better than, national brands at providing a variety of benefits. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.     


Four In 10 (37%) Global Citizens Have Been To Children's Sports Events and Witnessed Parents Become Verbally or Physically Abusive Towards the Coaches or Officials

Tuesday, April 06, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that four in ten (37%) adults surveyed in 22 countries (representing 75% of the worlds GDP) have been to children's sports events and witnessed parents become verbally or physically abusive towards the coaches or officials. Two thirds (63%) indicate they have not witnessed this kind of abusive behaviour.     


Americans and Canadians Warming up to Internet Gambling

Wednesday, March 24, 2010

Calgary, AB – One fact remains true: Internet gambling is for the most part, illegal in both the United States and Canada. But public thinking, awareness, and interest in the activity do not necessarily reflect that. A recent Ipsos Reid survey conducted online with American and Canadian respondents as part of a joint U.S./Canada lottery study found that, when compared to two years ago, fewer people in both countries are aware that Internet gambling is illegal and more would be willing to see it permitted as long as it were regulated.     


Majority (74%) Of Global Citizens Don't Believe "A Woman's Place Is In the Home"

Sunday, March 07, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today on International Women’s Day indicates that three quarters (74%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) don’t agree with the statement that “a woman’s place is in the home”. In the alternate, the survey of over 24,000 adults—1000+ respondents per country—shows that 26% agree with the statement.     


On Eve of 82nd Annual Academy Awards, 42% of Global Citizens Say they Use Movies and Films as Their Escape from Real World—Watching as Many as They Can as Often as They Can

Friday, March 05, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today just prior to the 82nd Annual Academy Awards where the legendary “Oscar’s” will be handed out indicates that 42% of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree with the statement that "movies and films are my escape from the real world—I watch as many as I can as often as I can.” In the alternate, the survey of over 24,000 adults—1000+ respondents per country—shows that 58% disagree with the statement.     


Majority (65%) of Global Citizens Agree Money Is More Important To Them Nowadays Than Previously

Tuesday, February 23, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that two thirds (65%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree that money is more important to them nowadays than previously. However, six in 10 (57%) disagree that money is the best sign of a person’s success. Comparably, the survey of over 24,000 adults—1000+ respondents per country—shows that 35% of adults surveyed in the 23 countries don't agree that money is more important to them nowadays than previously and 43% believe that money is the best sign of a person's success.     


In First Time Since Global Recession Wreaked Havoc, Positive Citizen Consumer Assessment of Country Economic Fortunes Appear

Tuesday, February 16, 2010

NEW YORK— A new Reuters News poll conducted by Ipsos and released today indicates that of 23 countries measured--representing 75% of the worlds GDP-- 17 (or 74%) of them had citizens who assessed their country's current economic situation as "good". This compares with just eight of the same 23 countries (or 35%) where citizens assessed their country's economic situation as "good" back in April/May, 2009. This is the first sign in global collective public opinion that the economic havoc caused by the world recession in the latter part of 2008 and throughout most of 2009 may have begun turning the corner as citizens see and feel their own country’s economy improving.     


One in five (21%) Global Citizens Would Rather Spend Day with Pet than Spouse or Partner

Monday, February 08, 2010

Toronto, Canada— A new Reuters News poll conducted by Ipsos and released today indicates that if given a choice, one in five (21%) adults surveyed in 23 countries (representing 75% of the worlds GDP) would rather spend the day with a pet than with their spouse or partner. Alternatively, 79% indicate of adults surveyed disagreed -- choosing to spend the day with their spouse or partner instead of a pet.     


Only One Third (35%) Of Global Citizens Say Their Government and Business Leaders Are Taking the Right Steps and Pace to Prevent Global Climate Change

Monday, January 25, 2010

NEW YORK— A new Reuters News poll conducted by Ipsos and released today indicates that only 35% of adults surveyed in 23 countries (representing 75% of the worlds GDP) believe their own government and business leaders are taking the right steps and pace to prevent global climate change.     


‘Ideas’ on Navigating Through Recession Dominated Marketing Interest in 2009

Monday, January 11, 2010

New York, NY – Not only did the Great Recession of 2009 make global news, it also inspired marketers to read up on how they can work their way through the challenges and aftermath of such an economic turmoil. The January 2010 issue of Ipsos Ideas, a monthly online magazine for marketers and market researchers published by Ipsos North America, features a review of the most read articles in 2009. And the trend clearly shows that marketing professionals across North America are interested in understanding how the Great Recession has changed the market and what best practices and ideas can help them adapt, innovate, and grow in a weak economy.     


New Advertising Research Solution Assesses ‘Connection’ Between Consumers and Brand Messages

Wednesday, October 07, 2009

New York, NY – As the global recession lingers and consumers continue to reign back spending – advertisers continue to look for ways to ensure that their brand communications resonate and ultimately deliver. With the stakes higher than ever, Ipsos ASI announces the launch of Next*Connect, the company’s latest advertising research solution. Next*Connect is a sophisticated interactive research tool that digs for deeper insight into the effectiveness of client advertising creative. It achieves this by measuring and testing communications across all areas of the advertising spectrum—from emerging digital media to more traditional forms.     


A Check-up on the Habits and Values of North America’s Young Adults (Part 2)

Tuesday, September 29, 2009

Calgary, AB – Americans like football, MySpace, and text messaging. Canadians like hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet. These are some of the findings from an Ipsos study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers.     


A Check-up on the Habits and Values of North America’s Young Adults (Part 1)

Thursday, September 24, 2009

Calgary, AB – When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border. According to the latest study from Ipsos, there are marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.     


"Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption

Thursday, August 13, 2009

New York, NY - Value is a top priority when purchasing consumer packaged goods products, according to findings from a study conducted by Ipsos Marketing, Consumer Goods. When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value for the money.     


Survey First to Quantify Global Customer Complaints

Wednesday, August 05, 2009

Toronto, Canada — A new global poll issued today by Ipsos Reid for Complaints Are Us Inc. indicates that four in ten (38%) people surveyed in 23 nations have complained about a product or service in the past year.     


What Have You Done for Me Lately?

Thursday, July 16, 2009

New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that while global consumers do not find the consumer packaged goods sector to be particularly innovative, there is high demand for new food, household and personal products in the market.     


Global Consumer Citizens Weigh in As Group of Eight Wrap Up Meeting in L'Aquila, Italy

Friday, July 10, 2009

For full results, please see above.     


The Reputation of the United States of America

Thursday, June 04, 2009

For full results, please see above.     


The Global Agenda

Wednesday, June 03, 2009

For full results, please see above.     


The Consumer Pulse of the Global Economy

Tuesday, June 02, 2009

For full results, please see above.     


Ipsos Marketing Wins German Market Research Award for Third Time

Thursday, May 28, 2009

Hamburg, Germany - Ipsos Marketing’s PERCEPTORPlus brand research tool received the prestigious Innovation Award from the German Association of Researchers (BVM), beating 16 competitors in the process.     


The Gathering Storm: A World Public Opinion Analysis Primer on the Eve of the April 2, 2009 G-20 Meeting Available from Ipsos

Tuesday, March 31, 2009

Washington, DC—A major analysis of world public opinion was released today by Ipsos— the worlds third largest market and opinion research company—on the eve of the April 2, 2009 G-20 meeting in London, England.     


Ipsos Adheres to United Nations Global Compact Principles

Monday, January 26, 2009

Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the adhesion of Ipsos to the United Nations Global Compact initiative.     


The Reputation of the United States of America: A Benchmark at the Outset of the Obama Presidency

Monday, January 19, 2009

For full results, please see above.     


World Watch: Most Worrying Issues, Country Pulse, Youth Betterment Outlook

Thursday, January 08, 2009

For full results, please see above.     


Global Economic Meltdown: Systemic Shock

Tuesday, December 23, 2008

For full results, please see attached.     


YES, It Can Be Done: Ipsos Polling Aces US Election Outcome

Wednesday, November 05, 2008

Washington, DC—The Ipsos Public Affairs polling team aced the actual popular vote outcome of the historic US Presidential election with their last poll of the campaign collected October 30 to November 2, 2008 and released on November 3, 2008.     


Ipsos Experts Take The Podium At ESOMAR Congress

Thursday, July 31, 2008

New York, NY – Ipsos will share some powerful market research insights at the upcoming 2008 ESOMAR Congress. Representatives and sector experts from the leading market research company will headline three presentations at this year’s Congress.     


Global Poll Shows That Of Those Aware of Candidates in Race to Succeed Bush, Most (55%) Would Like to See Barack Obama as Next U.S. President

Tuesday, June 03, 2008

Washington, DC – A new global Ipsos poll of the world’s most engaged citizens across 22 countries, conducted for Al Jazeera English Network, finds that most citizens appear to be tuned in to the race for the U.S. Presidency, with a majority of global citizens being ‘aware’ of the three major contenders for the presidency: Hillary Clinton (92%), Barack Obama (82%) and John McCain (62%).     


Not So Happy New Year Wishes To National And Multinational Corporations From The World's Most Engaged, Influential

Wednesday, January 02, 2008

Toronto, Washington, London - As 2008 dawns across the world, a majority of the world’s most engaged citizens is letting it be known that large companies have too much influence on the decisions of their government and they want a more aggressive crack down on the activities and influence of national and multinational corporations, a new survey reports today.     


Majority (60%) of RRSP Investors Not Worried About Market Fluctuations

Friday, December 14, 2007

Toronto, ON – It appears that most Canadians are remaining calm during the recent bouts of market volatility, with the results of a new Ipsos Reid poll conducted on behalf of RBC revealing that a majority (60%) of RRSP investors are not worried about the impact of market fluctuations on the value of their RRSPs. But among those four in ten (40%) who are concerned, the majority (54%) have not made any changes to their investments to address their concerns.     


Canadians Top Global AIDS Poll As Most Concerned, Compassionate

Thursday, November 29, 2007

Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of World Vision in seven different countries – United States, Canada, United Kingdom, Germany, France, Italy and Japan – Canadians appear to be the most compassionate towards people affected by HIV and AIDS when compared to individuals in the other six countries.     


Appointment Of Global CEO For Ipsos Loyalty

Thursday, May 31, 2007

Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.     


14TH RBC Home Ownership Survey, Part Four:

Wednesday, May 02, 2007

Toronto, ON – According to the fourth instalment of the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, there is increased momentum in downsizing with 33% of potential homebuyers looking for a smaller home (versus 20% in 2006). This trend appears to be a result of the aging population and/or the Boomer movement: 37% of those 55+ are looking for a smaller home and 15% of this same group is considering a condo (compared to 10% overall).     


Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail … And Why Great Brands Succeed

Tuesday, February 27, 2007

New York/Toronto/London – In a new book, Gimme! The Human Nature of Successful Marketing, business and advertising research veteran John Hallward explores our evolutionary traits to help marketers, brand managers, public relations professionals, advertising executives, and even politicians better tap into primary human motivations for greater success.     


AP/Ipsos: Venezuela Pre-Election Results

Thursday, November 23, 2006

The Topline results for this poll are now available for download.     


Strong Business Level In The First Nine Months of 2006: Total Growth Over Nine Months: +24.9%; Organic Growth In The First Nine Months: +8.0%

Wednesday, November 15, 2006

Paris, France – Ipsos' revenues for the first nine months of 2006 came to 613.2 million euros, a 24.9% increase on the same period a year later.     


Strong Growth In H1 2006: Revenues Rise 26.7% to 407.7 Million Euros; Organic Growth: 8.6%

Wednesday, August 16, 2006

Paris, France - In the first half of 2006, Ipsos generated revenues of 407.7 million euros, an increase of 26.7%. This strong growth can be attributed to three positive factors:     


Loyalty: Myths And Realities About Desire

Wednesday, July 27, 2005

Paris, France — Ipsos explores the evolution of customer satisfaction and retention models, and the misperceptions that have accumulated along the way, in the latest issue of Ipsos Ideas, entitled “Loyalty: Myths and Realities about Desire.”