International Polls

Ipsos Global @dvisory: The Economic Pulse of the World (September 2014)

Thursday, September 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,056 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos Offers Perspectives on Agency and Client Challenges at Upcoming 2014 ESOMAR Congress

Monday, August 25, 2014

New York, NY – Ipsos will proudly participate in the upcoming ESOMAR Congress (7 – 10 September), offering its perspectives on the state of the research industry – including both agency-side and client-side challenges.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2014)

Monday, August 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2014)

Thursday, July 24, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,011 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


In Turkey, a Majority (66%) Would Not Feel Safe Riding in a Car or Motor Vehicle with Counterfeit Parts…

Tuesday, July 08, 2014

Ankara – Seven in ten (66%) of those in Turkey would not feel safe riding in a car or motor vehicle if they knew it contained imitation, copy or counterfeit mechanical or engine parts but three quarters (74%) believe it’s often impossible to tell the difference since there are so many imitation, copy or counterfeit products that look exactly like the real, authentic product. Furthermore, a majority (69%) of those in Turkey agree it is hard to know who to trust when buying parts for a car or vehicle.     


As World Pride Kicks Off in Toronto, Canada Poll Shows Strong Majority (71%) Among 15 Developed Nations Support Legal Recognition of Same-Sex Couples

Friday, June 27, 2014

Toronto — As World Pride 2014 celebrations kick into high gear this weekend in Toronto, Canada, a new survey by global research company Ipsos finds that a strong majority (71%) of those in 15 developed countries support some form of legal recognition of same-sex couples – 51% think same-sex couples should be able to marry legally while 20% support some form of legal recognition but not marriage. The survey finds that 14% are opposed to same-sex couples having any kind of legal recognition while 15% are unsure. Further, three quarters (76%) of those interviewed in the 15 countries collectively agree that “gay men and lesbians should be free to live their own life as they wish.”     


Healthcare a Global Concern: One Quarter (23%) Around Globe Rate Healthcare as One of the Top Three Most Worrying Topics in Their Country

Thursday, June 26, 2014

Global – A new poll by global research company Ipsos finds that one in four (23%) global respondents in 24 countries identify healthcare when asked to rank the three most worrying topics in their country. It ranks as a middle-of-the-pack priority for global respondents and is topped by unemployment and jobs (45%), corruption – financial/political (35%), poverty and social inequality (34%) and crime and violence (31%). Healthcare has ranked fourth-most worrying topic consistently since December 2010 (23%) and has, in fact, remained a stable concern since December 2011 (23%), December 2012 (22%) and December 2013 (22%).     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2014)

Monday, June 23, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,242 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Host Country Brazil (39%) Expected to Be Victorious in the Final Game of the Upcoming FIFA World Cup

Friday, June 06, 2014

Global – In anticipation of the 2014 FIFA World Cup soccer event in Brazil, a new poll by global research company Ipsos sheds light on awareness of the event, how engaged world respondents are, who they think will win, if and how they will watch the games, the assessed impact of Brazil being the host of this year’s event and event sponsors.     


Can Men Be Feminists Too? Half (48%) of Men in 15 Country Survey Seem to Think So

Friday, May 23, 2014

Global – A new poll by global research company Ipsos finds that just over half (53%--very much 17%/36% somewhat) of those in 15 developed countries self-identify as a “feminist” – someone who advocates and supports equal opportunities for women.     


Property Prospects in 26 Countries: Four in Ten (38%) Globally Think This Month Will Be a Good Time to Buy Property

Thursday, May 22, 2014

Global — A new poll by global research company Ipsos finds that four in ten (38%) respondents in 26 countries think the next 30 days will be a good time to buy real estate, such as a house, vacation property or investment property. This figure has remained unchanged over the past three months (since February 2014). It is three points lower than this time last year (April 2013: 41%) and one point lower than two years ago (April 2012: 39%).     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2014)

Thursday, May 22, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,605 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


The Majority of Citizens in 12 EU Countries are Not Interested in the Upcoming European Elections

Wednesday, May 07, 2014

GlobalA new poll of citizens in 12 European Union Countries feeling the pulse of voters ahead of the upcoming EU Elections indicates that 62% of them are not much interested in the event.     


Majority (55%) Of Citizens Surveyed In 11 EU Countries Believe Their Nations Should Do Everything Possible To Support Stability in the Remaining Country of Ukraine

Tuesday, April 29, 2014

Global – A majority (55%) of citizens of eleven countries in the European Union (EU) believe that their leaders should do everything possible to support stability in the remaining country of Ukraine given the recent annexation of the Crimea region by the Russian Federation, according to a new Ipsos poll released today. However, when specific actions that could be taken by the leadership of their own country to deal with the situation are tested, support is relatively weaker, especially for military action.     


Who Needs the Remote?

Tuesday, April 22, 2014

Global - Today’s TV programming viewers want to watch what they want when and where they want to – and now they can. While the majority of people, 86% worldwide, do still watch TV the way it was watched when TV first made an appearance (live on TV), newer technologies are claiming more share among these and other viewers. Indeed, the “usual” viewing platform for 27% has become the computer or laptop. For one in six (16%), the usual method is to stream from the Internet to their televisions, while for one in ten (11%), it is streaming or downloading on mobile devices. These always-available entertainment options may explain why only 16% use a DVR or other recording device attached to their TVs. Remote clickers: enjoy yourselves. Just know that other technologies are waiting in the wings to entertain you and, one day, probably will. For the full release, please click here.     


Ipsos Global @dvisory: The Economic Pulse of the World (April 2014)

Friday, April 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,675 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Respondents Across Twelve European Countries Surveyed Say In Upcoming European Union Elections, 42% Will Vote For Party With Best Policies For Their Country, 13% With Best Policies For Europe, 11% To...

Tuesday, April 15, 2014

Global – A new poll of respondents in twelve European countries indicates that for the upcoming European union elections, 42% will vote for the party with the best policies for their country followed by 13% who will vote for the party that has the best policies for Europe and a further one in 10 (11%) intend to lodge a protest vote about the way their country is being run.     


Most (86%) Global TV Watchers Use “Live TV" but Other Modes Increasingly Popular: Computers (27%), Streaming from Internet to TV (16%), Recording Device (16%) and Mobile (11%)

Tuesday, April 15, 2014

Global — Most (86%) global respondents who watch TV indicate they usually watch TV programming “live”, although other popular modes of watching are catching on like streaming or downloading from a computer (27%), streaming from the internet to TV (16%), using a DVR or other recording device attached to a TV (16%), and on mobile device (11%). The findings reflect a new poll of 15,551 adults in 20 countries conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Ipsos Global @dvisory: The Economic Pulse of the World (March 2014)

Friday, March 21, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,647 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Europe is on the Wrong Track Say Citizens in Ten of EU’s Largest Countries – But Little Desire to Leave the European Union Outright

Sunday, March 16, 2014

Global – The latest Ipsos European Pulse, tracking sentiment of over 8,000 online citizens in ten European countries (Belgium, France, Germany, Great Britain, Hungary, Italy, the Netherlands, Poland, Spain and Sweden), suggests that on average two in three (68%) think things across the European Union are moving in the wrong direction. Pessimism is highest in Spain, Italy and France, where around three in four (76%, 77% and 77% respectively) think Europe is on the wrong track, and lowest in Poland, Hungary, and Germany, where 61% feel the same.     


Ipsos Healthcare Extends Molecular Diagnostics Portfolio into Japan & Australia

Tuesday, March 11, 2014

New York, NY – Ipsos Healthcare’s Molecular Diagnostics (MDx) Portfolio has arrived in Japan and Australia. The MDx Monitors – already running in the USA and 5EU – reveal the drivers and barriers within the MDx landscape, as well as their impact on diagnosis, management and treatment. Currently, the monitors focus on oncology, with other therapy areas to be rolled out in the upcoming months.     


A Snapshot of Sleep Preferences Among Travellers in Great Britain, the United States, Russia and China

Monday, March 03, 2014

Toronto – Hotel goers have varied preferences when it comes to staying in hotels, such as mattress characteristics, nighttime routines and what they prefer to have on their bedside tables. The data is part of a new study conducted online by global research company Ipsos on behalf of the Four Seasons Hotels and Resorts in the United States, Great Britain, Russia and China. The study includes a sample of 3,148 respondents who have ever stayed in a hotel.     


Socialogue: Listen Cupid, You May Have Some Work To Do

Tuesday, February 18, 2014

Global - People’s claims of happiness and financial strength are higher for those in a relationship . . . at least, so say the numbers, with 78% of those in relationships across 15 countries saying they are very or somewhat happy, compared to 67% of those who are not in a relationship. The same disparity exists in terms of financial security, although at much lower percentages, 29% among those in a relationship versus 21% of those who are not in a relationship. But, just wait a little minute before drawing conclusions. The disparity may not be as great as it sounds given that the not-in-a-relationship group includes those who are widowed, consider themselves between relationships or divorced from relationships that were in disrepair, all factors that can give a solid dent to the fender of one’s happiness and financial security. In a good relationship? Handle with care. Not in one but want to be? Hopefully Cupid will be there to lend a hand this year!     


Consumers in 13 European Countries Reject EU-Proposed Cap on Bank Fees

Friday, February 14, 2014

Brussels—A new poll finds that a majority (65%) of citizens across 13 European countries believe a new rule that would create an inflexible cap on interchange rates across bank cards in the EU, currently being considered by European policymakers, would make using credit, debit and pre-paid cards worse for consumers.     


Valentine's Day: Correlations Between Relationship Status and Happiness, Financial Situation

Wednesday, February 12, 2014

New York—Respondents in 15 developed countries around the world who are in a relationship are more likely to say they are ‘happy’ (78%) than those who are not (67%). They are also more likely to rate their personal financial situation as strong (29% versus 21% for those not in a relationship).     


Socialogue: If You're Happy and You Know It, Clap Your Hands!

Tuesday, February 11, 2014

Global - Hear the clapping? Listen hard, because 75% of us globally say we are very happy (20%) or rather happy (55%). That’s three out of every four. And the other 25%? Fortunately, only 4% say they are not happy at all and at least the 21% who say they are “not very happy” have some happiness in their lives. If each of us makes someone happy every day, maybe by next year we’ll have more happy campers and fewer who are down in the dumps. May this year be one of not-so-random acts of kindness!     


Ipsos UU appoints Sue Phillips as new Global Head of Insight

Wednesday, February 05, 2014

London, UKSue Phillips is appointed Global Head of Insight at Ipsos UU, the qualitative arm of Ipsos.     


Global Happiness Report

Wednesday, January 22, 2014

New York — Global respondents appear to be generally happy – 75% very happy (20%) or somewhat happy (55%) – according to a new poll by global research company Ipsos. This general happiness is contrasted by four in ten (37%) who assess the economy in their country to be good – 5% very good, 32% somewhat good. Even despite this gloomy outlook, seven in ten (70%) of those who assess the economy in their country to be bad also report they are happy.     


Ipsos Global @dvisory: The Economic Pulse of the World (January 2014)

Wednesday, January 22, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,153 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos Marketing appoints Chris Sinclair as new Regional Head in Europe & Africa

Thursday, January 16, 2014

London, UK – Chris Sinclair has been appointed Regional Director for Ipsos Marketing in Europe and Africa. Based in the UK, Chris Sinclair reports to Lauren Demar, Global Deputy CEO of Ipsos Marketing and to Shane Farrell, Chairman & CEO of the EMEA region.     


2014: Anticipation for a New Year

Friday, January 03, 2014

New York—On the heels of 2013, global respondents in 23 countries appear to be setting their sights to a brighter future in the coming year. A strong majority (76%) indicate they are optimistic that 2014 will be a better year for them than 2013, up three points from last year. Only half (53%) expect the global economy to be stronger in 2014 than 2013, though this figure reflects a four-point improvement on the global aggregate level from last year.     


Countdown to a “Social” New Year’s Eve

Monday, December 30, 2013

Global —Two in three (67%) global respondents in 24 countries are likely to express greetings (such as "Happy New Year") through a social network such as Facebook or Twitter, on and around New Years 2014 – 42% very likely, 24% somewhat likely. One third (33%) of respondents are unlikely – 21% very unlikely, 12% somewhat unlikely.     


Ipsos Global @dvisory: The Economic Pulse of the World (December 2013)

Tuesday, December 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 21,875 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Keeping in Touch Over the Holidays

Tuesday, December 17, 2013

Global — Seven in ten of those in 24 countries report they have ever ‘used a mobile device to send a text greeting on a holiday or other special occasion because they were far away’ (73%) or ‘used a mobile device (mobile phone or tablet) to take photos of gatherings’ (65%) for communication with loved ones, such as family or friends. Another four in ten (42%) have used an online video chat platform (such as Skype or Facetime).     


Judith Passingham Appointed Global CEO of Ipsos Interactive Services

Monday, December 16, 2013

Paris, France – Ipsos is pleased to announce the appointment of Judith Passingham as Global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She will join the company on 2nd January 2014.     


Global Attitudes on Materialism, Finances and Family

Friday, December 13, 2013

Global — A major online survey of over 16,000 people across 20 countries conducted by global research company Ipsos suggests that those in emerging economies might see themselves as more materialistic and feel under more pressure to make money than their counterparts in North America and Europe. Looking to the future, respondents appear to be considerably more optimistic about themselves and their families than they are about their country.     


Health-Related Apps Most Helpful With Exercising (82%) and Eating Healthy (79%) for Global Citizens Who Use Them

Tuesday, December 10, 2013

Global – Eight in ten of those in 27 countries who say they regularly use medical, health, or fitness-related apps rate them to be helpful (very and somewhat) when it comes to exercising (82%) and eating healthy/better (79%). Seven in ten say they are helpful for losing weight/dieting (68%) and lowering stress levels (65%). Six in ten say so about improving their sleep (62%), lowering their cholesterol (61%), taking medication as prescribed (59%) and keeping appointments with doctors/health professionals (57%). Half (48%) say these apps are helpful for not smoking.     


Ipsos Global @dvisory: The Economic Pulse of the World (November 2013)

Tuesday, November 26, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,083 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Majority of Global Internet Users (71%) Use Apps

Tuesday, November 26, 2013

Global – Seven in ten (71%) global Internet users in 27 countries say they regularly use a variety of different Mobile or Internet applications. Most popular of the items measured are weather (39%), news (39%), and music-related (35%) apps, followed by banking/financial (32%), movie-related (23%), food/cooking-related (21%), and medical/health/fitness-related (17%) apps. Travel-related apps (16%) are the least regularly used by the global respondents. The findings reflect a new poll of 19,514 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Isolationism Abounds in Global Community

Friday, November 22, 2013

Halifax, NS— A new international poll by global research company Ipsos, on behalf of the Halifax International Security Forum, was released today and sheds light on the state of global affairs.     


One Quarter (26%) Globally, Who Use Medical Apps, Say Recommendation Came From Medical Professional

Tuesday, November 19, 2013

Global — One quarter (26%) of those in 27 countries who regularly use any medical, health or fitness-related apps say that it was recommended by a medical professional. Three in four (74%) respondents say a medical professional did not recommend its use. The findings reflect a new poll of 3,382 online respondents who regularly use a medical, health or fitness-related app conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Half (52%) Globally Care About Brands’ Environmental Efforts but Only Four in Ten (38%) Willing to Pay More

Tuesday, November 12, 2013

Global — More than half of those in 24 countries (52%) agree (give a rating of four or five on a five-point agreement scale) they ‘care what efforts brands are making to help the environment’ – 31% are neutral while 17% disagree. Only four in ten (38%) agree, agree they are ‘willing to pay more for “green” or environmentally friendly products’ – 34% are neutral while 28% disagree. The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Global Respondents Visit Three Types of Websites Most Frequently: Search Engines (74%), Social Networking (64%) and Email Portals (55%)

Tuesday, November 05, 2013

Global — Majorities of global citizens visit three types of websites regularly (once a week or more often): a search engine (such as Google) (74%), a social networking site (such as Facebook) (64%) and a portal site (for checking emails such as Gmail) (55%). The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

Tuesday, October 29, 2013

Global — Only four in ten (37%) agree – give a rating of five (14%) or four (22%) on a five-point agreement scale – they would rather wait for something to catch on before they try it. The majority of global citizens do not agree: 32% disagree – give a rating of one (17%) or two (16%) – while three in ten (31%) do not have a strong opinion either way and give a rating of three. The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Ipsos Healthcare Launches Hyperlipidemia Therapy Monitor

Friday, October 25, 2013

London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of its syndicated Hyperlipidemia Therapy Monitor – the latest addition to its Global Therapy Monitor Portfolio, which reveals drug shares, future prescribing intentions, attributes that drive doctors’ decision-making, and more.     


Ipsos Global @dvisory: The Economic Pulse of the World (October 2013)

Tuesday, October 22, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,041 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Tuesday, October 22, 2013

Global — Nearly half (45%) of those in 25 countries agree – give a rating of five (18%) or four (28%) out of five on an agreement scale – that they will switch brands for one they believe is higher quality, even if the price is higher. One in three are neutral – give a rating of three (32%) out of five – while two in ten (23%) disagree – give a rating of one (11%) or two (12%). The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Tuesday, October 15, 2013

Global — A majority (84%) of those in 25 countries would rather ‘spend time looking for a good deal,’ while only 16% would rather ‘pay more to make a quick/efficient purchase.’ The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Taking Sides On Syria: While Majority (73%) of Global Respondents Blame Syrian Government for Current Conflict, No Such Clarity on Which Side Has Used Chemical Weapons Avails

Wednesday, October 09, 2013

New York — A new Reuters News poll conducted by global research company Ipsos finds that while a majority (73%) of respondents in 15 countries blame the Syrian government, led by President Bashar al-Assad, for having caused the current conflict in the Middle Eastern country compared with 27% who say anti-government groups have done so, there is little clarity on which side is suspected of using chemical weapons: most (36%) hold the al-Asaad regime accountable for using chemical weapons on their foes compared with only 8% who blame anti-government groups—but 26% say both factions have used the weapons, 3% who say neither and 28% who indicate they just don’t know.     


Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

Tuesday, October 08, 2013

Global — Four in ten (42%) of those in 24 countries say social media is important to them while only one quarter (25%) rate it not important. Using a 5-point scale, where 5 means "very important" and 1 means "not at all important", two in ten (18%) rate it with a value of 5, two in ten (23%) say 4, one third (33%) are neutral at a score of 3 and 13% say each of 2 and 1.     


Hiding Behind a Virtual Pen: Four in Ten (43%) Globally Say Things in Text or Email They Would Not Say Voice-to-Voice or Person-to-Person

Tuesday, October 01, 2013

Global — Four in ten (43%) global respondents admit they say things in text/email that they would not say voice-to-voice or person-to-person, finds a new poll conducted among 18,502 adults in 25 countries by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Ipsos Global @dvisory: The Economic Pulse of the World (September 2013)

Tuesday, September 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,503 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Not Just a Phone: Six in Ten (61%) Call Most Often While Three in Ten (32%) Text and 7% Email When Communicating by Phone

Tuesday, September 24, 2013

Global — Six in ten (61%) global respondents indicate they most often call when wanting to communicate with someone by phone. Three in ten (32%) text them and 7% email them. The findings reflect a new poll of 18,002 adults in 24 countries conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Ipsos Healthcare Launches Syndicated Patient Journey Studies

Friday, September 20, 2013

London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of its syndicated patient journey studies.     


Nine in Ten Parents (91%) in 11 Countries Agree Talking With Children about Drinking Alcohol is Important

Thursday, September 19, 2013

Brussels - A strong majority (91%) of parents with children between the ages of five and 17 in 11 countries agree on the importance of talking with their children about drinking alcohol, finds a new poll by global research company Ipsos on behalf of Anheuser-Busch InBev. A somewhat weakened majority (73%) indicate they have in fact spoken with their children about drinking alcohol, leading to a gap score of -19 points. The study spoke with parents from 11 countries: Argentina, Belgium, Brazil, Canada, China, Germany, Great Britain, Mexico, Russia, Ukraine and the United States.     


Majority (71%) of Global Internet Users “Share” on Social Media Sites

Tuesday, September 17, 2013

Global — Seven in ten (71%) online consumers in 24 countries indicate that in the past month, they have shared some type of content on social media sites. The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. Three in ten (29%) indicate they ‘haven’t shared any content in the past month.’     


Two in Ten (22%) Global Drivers Admit to Texting, Emailing or Using Social Media While in the Driver’s Seat

Tuesday, September 10, 2013

Global — Two in ten (22%) of those in 24 countries who drive indicate they text, email, or use social media while they are driving (even when they’re at a stop sign or a red light). The findings reflect a new poll of 14,160 drivers conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. A majority of driving respondents (78%) say they do not do this.     


New York City, London, Paris, Abu Dhabi, Sydney: World’s Top Cities for Living, Visiting and Doing Business

Wednesday, September 04, 2013

London — New York City, London, Paris, Abu Dhabi and Sydney have been voted the world’s favourite cities in the largest ever global survey of its kind by Ipsos MORI on Global @dvisor, covering 18,147 people in 24 countries.     


Global “Sharers” on Social Media Sites Seek to Share Interesting (61%), Important (43%) and Funny (43%) Things

Tuesday, September 03, 2013

Global — Global citizens who indicate they have shared some type of content online on social media sites in the past month seek primarily ‘to share interesting things’ (61%), ‘to share important things’ (43%) and ‘to share funny things’ (43%). The findings reflect a new poll conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. It speaks with 12,420 global online “sharers”, reflecting 71% of those in 24 countries who indicate they have shared any content in the past month on social media sites.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2013)

Tuesday, August 27, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,002 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Three in Ten of Global Internet Users Have Made a Purchase Based Mostly on a Social Media Ad (35%) or Post (31%)

Tuesday, August 27, 2013

Global — Three in ten online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement you saw on a social media site (35%) or on a posting you saw on a social media site (31%). The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Online Consumers Link Monthly to Brand or Product Articles (19%), Websites (19%) or Videos (15%)

Tuesday, August 20, 2013

Global — Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product (19%) or to a brand's or product's website (19%) to someone in the past month, while 15% have forwarded a link to a brand’s or product’s video. The findings reflect a new poll of 18,331 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


71% of Global Internet Users “Share” Social Media Content Monthly: Pics (43%) plus Opinions, Status Updates and Links to Articles each Top Out at 26%

Tuesday, August 13, 2013

Global — Seven in ten (71%) online consumers in 24 countries indicate that in the past month, they have shared some type of content on social media sites. The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. Three in ten (29%) indicate they ‘haven’t shared any content in the past month.’     


Eyes on the Prize: One Third (32%) of Online Global Consumers Entered a Brand or Product Sponsored Contest in the Past Month

Thursday, August 08, 2013

Global - One in three (32%) online consumers in 24 countries indicate they ‘entered a contest/sweepstakes sponsored by a brand or product’ online in the past month, according to a new poll of 18,331 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Socialogue: Pure mADness!

Tuesday, July 30, 2013

Global - If there is a surface, small or large, there is a marketer figuring out how to use it. Ads have appeared on eggs, in bathroom stalls, on people’s foreheads! Most of us learn about new brands and products from more predictable places, though. Marketers take note: among the top three ways we learn about new brands and products, the Internet ranks highest at 68%, followed by TV advertising at 61% and then friends and family at 53%. Retail stores introduce new products to fewer than half of us, 43%, while 36% cite magazine advertising. Other ways rank far lower. The fact is, no matter where we look, we see or hear the latest new brands and products. The only way to avoid advertising these days is to put on a blindfold and get super-effective ear plugs.     


Majorities in 24 Countries Surveyed Concerned of MERS Cases Presenting in Their Country in the Near Future

Wednesday, July 24, 2013

New York — On the heels of being declared to not yet be a health emergency by the World Health Organization, majorities in 24 countries nonetheless express concern that there might be cases of Middle Eastern Respiratory Syndrome (MERS) in their country in the near future. MERS is an outbreak in certain countries of a virus that people are comparing to SARS which occurred in 2003. The poll, released by global company Ipsos provided exclusively to Reuters, finds that awareness is still not high as only minorities in all but six of all countries studied have seen, read or heard about MERS.     


Socialogue: Global APPification

Tuesday, July 23, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age. The infographic below shares insight on global use of apps.     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2013)

Monday, July 22, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,514 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Thomson Reuters Signs Exclusive Agreement to Distribute Ipsos Global Primary Consumer Sentiment Index

Thursday, July 18, 2013

Toronto, ON – Ipsos is pleased to announce that Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, will now be the exclusive, sole distributor of the Ipsos Monthly Global Primary Consumer Sentiment Index (PCSI). The new Thomson Reuters Ipsos PCSI will help financial institutions, private business, and government bodies measure eleven key conditions as perceived by primary consumers in 24 countries in order to deliver the most comprehensive data set available on current and future country and personal economic conditions, intentions and expectations.     


Socialogue: Reach For The Tried and True? Or, Tempted By What's New?

Tuesday, July 16, 2013

Global - There is an old saying that says, "Make new friends, but keep the old; one is silver and the other is gold." Our purchase preferences seem to echo the verse's sentiment that life is enriched by both the tried and true - and the new. More than half of us, 52%, like to try new brands and products. Maybe that's why so many traditional brands put "new" in front of their product names. Forty-eight percent of us, though, prefer sticking with brands we know, filling pantries, drawers and shelves with the products we are familiar with. No wonder manufacturers and product managers go to great lengths to cultivate customer loyalty among both audiences: they need to be able to elicit excitement from those who prefer the new, as well as from those who tend to opt for the tried and true!     


Ipsos Healthcare Expands Cardiovascular Therapy Monitor Portfolio

Tuesday, July 16, 2013

London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has added the Stroke Prevention in Atrial Fibrillation (SPAF) Monitor to its syndicated Cardiovascular Therapy Monitor Portfolio.     


Socialogue: What's the Difference? Pretty Big!

Tuesday, July 09, 2013

Global - With all the discussions about big government versus small, there is no argument that more people, 63%, believe that corporations can make a bigger difference in the world than politicians, who only got a 37% preferential rating.  Surely both corporations and government get a bad rap for one thing or another any day you turn on the news or look at social media posts. Could the great disparity in confidence have to do with the partisanship that seems to keep some governments from moving forward with any speed? Is it that the Warren Buffets and Bill Gates of the world have shown the great potential big business has to cure disease, feed the hungry and invent game-changing technology? Is it that corporations have a better PR machine than the government? That’s research for another day! Meanwhile, we hope both groups give us ample reason to keep our confidence growing.      


Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time

Wednesday, July 03, 2013

London, UK – Ipsos ASI is putting brand research right into the hands of consumers. The company’s team of advertising research specialists has launched Brand Shout, a new smartphone app that allows brands to better understand real-time reactions to their advertising and brand experiences.     


Socialogue: A-TENNNN-SHUN

Tuesday, July 02, 2013

Global - Give a salute to advertisers who are capturing the interest of 62% of online audiences. Of those people who respond to online ads, the largest percentage (46%) have looked at or read a brand or product ad online and nearly as many (42%) have actually watched a brand or product commercial online. Online pop-up ads have lower pull-power (25%), but one out of four people is still impressive, especially since many people set their security settings to exclude pop-ups altogether and/or feel pop-ups are an active intrusion on whatever they are doing online. In any case, advertisers, attention must be paid to the fact that online ads are increasingly becoming part of users’ mainstream online activities. Hup 2 – 3 – 4!     


Four in Ten (37%) Employees Rate Corporate Social Responsibility ‘Very Important’ When it Comes To Their Employer; Three in Ten (29%) Say So Regarding Purchase Decisions Global Majority ‘Strongly...

Tuesday, June 25, 2013

New York — Four in ten (37%) employees in 24 countries indicate it is ‘very important’ for their own employers to be ‘responsible to society and the environment’ This importance rises to 80% when it is combined with those employees who believe it is somewhat important (37% very/43% somewhat) their employer is responsible. Three in ten (29%) report ‘a high degree of social responsibility’ is very important when forming a purchase decision while about half (45%) view it as fairly important for a total of 74% who say it is important.     


Socialogue: Uh-Oh, I Think I Have...

Tuesday, June 25, 2013

Global - Rash? Google it, Bing it, Yahoo! it. Vaccinations needed for overseas travel? Strange tingle in your arm? See what you can learn online. In fact, nearly half of us, 48%, have recently researched health-related issues online, a figure that skews up to 55% for women and down to 40% for men. Is it that women have a more compelling need to be in the know, for good or for bad, than men? Or, are men just more likely to want to wait until something happens? Our online health-related searches can run the gamut from nutrition to baby wellness, from birth to death, from physical fitness to “uh-oh, I think I have…” and countless other possibilities. We say, online or off, there’s no better toast than, “To health!”     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2013)

Monday, June 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,513 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos and Kraft Enhance, Integrate and Excel at 2013 MRIA Research Awards Gala

Monday, June 24, 2013

Toronto, ON – From idea to execution, great advertising and great research go hand in hand. Kraft and Ipsos ASI know that very well, as a collaborative team of marketers and researchers were recognized for their work with an Excellence in Research Award from the Marketing Research and Intelligence Association (MRIA). The win came in the Best Integration category for advertising, research and brand performance work for Kraft’s MiO Liquid Enhancer. The award was presented in Niagara Falls on June 4 at a gala event held as part of the MRIA’s 2013 Annual Conference.     


Ipsos Continues Focus on Greater Client Service through Strategic Partnerships

Friday, June 21, 2013

New York, NY – Every day, Ipsos measures the potential and performance of ideas and brands all across the globe. And that begins with a strategic partnership forged with many of the world’s most prolific and successful marketers. Furthering its commitment to strategic partnerships with such clients, Ipsos has recently added two key players to their Strategy Partner Group: Stephane Goldsand and Jasper Snyder both hold the post of Vice President, Global Strategy Partner with Ipsos.     


On the Heels of the Bangladesh Building Disaster: Six in Ten in 16 Developed Nations Hold Contracting Companies (61%), Local Authorities (58%) Responsible…Eight in Ten (82%) Say Work Conditions are...

Thursday, June 20, 2013

Toronto – A new poll in 16 developed nations finds a majority (61%) disagree (28% very much, 33% somewhat) that companies that contract their clothing to be manufactured in another part of the world cannot be expected to be held responsible for things being done somewhere else unless they actually owned and operated themselves. The poll was conducted among 12,484 adults in 16 countries by global research company Ipsos on behalf of CTV News.     


More Than Half (52%) of Canadians Are ‘Engaged’ With Politics, Public Policy, and Social Issues Online

Wednesday, June 19, 2013

Toronto, ON – A new Ipsos Public Affairs study examining the use of social media for discourse and information on public policy, social and political issues reveals that more than half (52%) of Canadians are using social media either ‘actively’ (29%) to make their voices heard or ‘passively’ (23%) to gain a greater understanding of the issues.     


Newly Launched Ipsos SMX Leverages Social Media Engagement for More Insightful Research Results

Wednesday, June 19, 2013

Social media has changed the way people communicate and interact with each other and with brands. Ipsos is leveraging that change to enhance the way research and market understanding is conducted with the newly launched Ipsos SMX, the company’s Social Media Exchange. Ipsos SMX will lead online research innovation to provide clients with a deeper understanding of their consumers through engagement based social media research.     


Strong International Support (73%) Among Developed Nations for Legal Recognition of Same-Sex Couples: Majorities in All 16 Countries Support Recognition

Tuesday, June 18, 2013

New York — On the heels of the legalization of same-sex marriage in France, and as a prelude to the fast-approaching Supreme Court ruling on the matter in the United States, seven in ten (73%) of those in 16 countries support some form of legal recognition of same-sex couples – 52% support full marriage equality and 21% support some form of legal recognition but not marriage. The survey, conducted global research company Ipsos on behalf of Reuters News, finds that 14% are opposed to same-sex couples having any kind of legal recognition while 13% are unsure.     


Socialogue: The Check Is In...Cyberspace!

Tuesday, June 18, 2013

Global - Fifty-six percent of us are handling our banking online. Anyone who has paid a bill or set up a recurring payment or validated a payment online knows how easy it is… and how habit-forming. The big reveal here, though, is that more than half the online population is comfortable banking online, even in the face of news about hacking and security theft. We believe that as a larger demographic of those who were raised with smart technology in their hands reach banking age, the 56% will climb, more so as security technology becomes even more sophisticated. In fact, we think you can bank on it.     


International Healthcare Report Card: Citizen-Patients in 15 Countries Assess Improvement to Healthcare

Tuesday, June 11, 2013

New York – An International Healthcare Report Card on citizen-patient perceptions of improvement to access and patient experience in 15 countries was released today by Ipsos on behalf of Reuters News.     


Socialogue: You Call That A Choice?

Tuesday, June 11, 2013

Global - There’s no question that we’re attached to our smart/mobile phones and tablets. But, our wallets are also important to us. If you had to choose between the two, which one would you choose? The majority of people (60%) said they would hold onto their wallets. Forty percent, though, said they’d rather have their smart/mobile phones and tablets. As portable technology gets even smarter, maybe more of us will choose to forgo our wallets in favor of our smart/mobile tech products.     


Nearly Half of Information Workers Say that Using Social Tools Has Increased their Productivity

Monday, June 10, 2013

New York, NY – For nearly half (46%) of information workers, using social tools has increased their productivity, while less than one in ten (9%) say these tools have reduced their efficiency, according to a new poll of 9,908 employees across 32 countries conducted by Ipsos Public Affairs on behalf of Microsoft. “Social tools” were defined as instant messaging, text messaging, video conferencing, news feeds, social networks, and team sites such as SharePoint.     


Socialogue: RX: Take One Tablet Every 24 Hours

Tuesday, June 04, 2013

Global - Among tablet users, one out of five (19%) say their tablet is their primary computer. Among those under 35, it’s nearly one out of every four (23%). Given the number of people who want to have digital technology at their fingertips and who do not need the full computing capacity offered by desktops and laptops, the dominance of tablets is sure to keep growing. Marketers can avoid headaches tablet users may experience by creating an easy wellness program: make sure it’s easy for tablet users to do everything on your site via a tablet, so that people don’t have to use a computer to visit your site if they want to stick with their tablet.     


Socialogue: Allergic to the Off Switch

Tuesday, May 28, 2013

Global - Sixty-seven percent of people say they never or rarely turn off their mobile/smart phones. While they're not always talking on the phone, they want to be ready in case they get a call or need to make one. These people sit next to you at the movies or in the theater or at a ballgame. They are in nail salons and health clubs and wherever people are. They may even be you! Only 12% of people say their phones are off a lot of the time and 21% say they're off some of the time. The paradox? While we’re very busy connecting with those who are not near (which sometimes means only a room away),chances are we are much less present in the place we really are. It’s enough to give someone hives.     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2013)

Thursday, May 23, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: Think Small

Tuesday, May 21, 2013

Global - No matter where we are, we're always connected, with each of us using an average of 2.3 devices. So, when it comes to our technology products, small and portable is what we like. While most of us use mobile phones (82%), laptops, used by two-thirds  (66%), have surpassed the standard desktop computer (60%). And, 17% of us are already using tablets. Given the multiplicity of devices in use, it becomes increasingly important for brands to have an online presence that is optimized for computers, tablets and mobile phones, alike. Once upon a time, that would have been considered thinking big. Today, it’s just thinking smart.     


Socialogue: Share and Share Alike? Not Exactly.

Tuesday, May 14, 2013

Global - With the "like" and "share" symbols in front of us at every click and with the ability to comment or start a flow of conversation as easy as flipping a light switch, it's not surprising that just over eight in ten of us share some part of our lives online. Interestingly, nearly 25% claim they don't hold back and share most things or everything online. No filter. No privacy. This outspoken segment is balanced somewhat by the 19% who say they share nothing online. Every age demographic, from those younger than 35 (87%) to those older than 50 (72%), shares something. Some may feel that people are sharing too much information (TMI), but the more consumers share, the more opportunity a brand has to learn a lot about consumers and use what they learn to create messaging that is more likely to get liked, shared and re-posted. Bet you "like" that!     


Socialogue: EXPRESSIONISM

Tuesday, May 07, 2013

Global - In the early years of the 20th century, expressionism was all about art coming forth from within an artist, rather than a depiction of the external visual world. In the early 21st century, there is a new kind of expressionism, also coming forth from within its creator. This time, the canvas is the Internet, with 24% of us expressing ourselves by starting conversations or writing original ideas on social media pages and other online sites. Marketers, if you were to create a forum for expression on your site similar to social media pages, you might find people spending more time there. And, if you acknowledge consumer posts with your own original responses, perhaps consumers will express favorable thoughts about your brand.     


Socialogue: Are Your Online Shares Rising? Keep Investing!

Tuesday, April 30, 2013

Global - As children, we were told “You have to learn to share.” While no one has to share on social media and other online sites, 36% share links to articles, videos and other information. Some of these shares can be an asset or a liability for marketers. Suffer a recall or make a false claim and the error can go viral in minutes. Post something funny, wise, timely or surprising and you can, again in minutes, have social ambassadors giving your name broader positive exposure. Whether you need a forum to announce a product, make an apology or invite responses, social media is an investment that can help your shares, literally and figuratively, add value.     


Ipsos Healthcare Launches Syndicated Ethnographic Studies

Monday, April 29, 2013

London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of Ipsos Healthcare SEES (Syndicated Expert Ethnographic Studies). The disease-specific studies will bring to life the day-to-day challenges of living with a chronic disease.     


Socialogue: In My Opinion, What You Said Is

Tuesday, April 23, 2013

Global - On social media and other sites, those who post content have no “mind-your-own-business” rights. No “keep-your-opinion-to-yourself” rights. If you post online, your content can trigger comments from those who follow you. So, a brands’ online posts should be provocative, evocative, relevant, funny and current. When your posts and content trigger a response from those who follow you, they will come back. And, if you respond to their posts on your posts, they’ll feel even more connected. Bottom line: you do not want your followers to keep their opinions to themselves.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, April 17, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: So, How Do You Like That?

Tuesday, April 16, 2013

Global - Clearly, there’s a lot of digital liking and sharing going on: 45% of us do it. We share things we think are hilarious or moving or important. We share things to align ourselves with schools of thought, entertain our friends, provide information about brands or products. We share content and repost posts when we feel proud by association. So, marketers, how do you like this? The more you know about your followers, the better able you will be to create content that resonates with them. And, the more attractive your posts to your key audience,  the more likely they are to be followed and shared. So take note: Like attracts “like.”     


Liz Musch Appointed CEO of Ipsos ASI

Monday, April 15, 2013

Paris, France – Liz Musch has been named Global CEO of Ipsos ASI, the global specialists in brand and communications research. She will report to Didier Truchot, Ipsos founder, Co-President and CEO. Ms. Musch succeeds Alex Gronberger, who takes on the new role of Regional CEO of Ipsos Latin America. She will oversee Ipsos ASI’s global network of 60 offices from the company’s Paris corporate headquarters. As part of her expanded responsibilities, Ms. Musch also joins the Ipsos Management Board.     


Socialogue: Ever Feel Like You're Being Followed? That Can Be a Very Good Thing

Tuesday, April 09, 2013

Global - Brands that develop a social networking following stand a very good chance of having consumers buy their products. Overall, 42% of people say they are more favorably disposed toward purchasing a brand they follow or engage with online. A very strong 53% of those under the age of 35 echo that sentiment, while there is agreement among a somewhat lower, but still healthy, 38% of those 35-49 and 26% of those 50+. Marketers, go ahead. . . look over your shoulder. The more customers and prospects you get to follow you online, the better you’ll feel about your bottom line.     


Socialogue: The A-list - How to Keep Online Followers Connected

Tuesday, April 02, 2013

Global - ABCs aside, several actions have been identified to keep those who follow your brand online connected and coming back to your site or social networking pages. Here’s what people say motivates them:     


Socialogue: R.S.V.P

Tuesday, March 26, 2013

Global - “Did you hear what I said?” It’s a question people ask every day. Most of us want a response, an acknowledgement or some signal assuring us we have been heard. The power of a response from a brand to a consumer is strong, with 28% of those who follow a brand on its social networking page feeling an acknowledgement from the brand to the comments or links they post makes them feel more connected to that brand. While there are other tactics – e.g., contests, discounts, free products – that have a more profound effect on how connected consumers feel to brands, active acknowledgement of the links and comments they post on your social networking page will help keep them coming to your “party.”      


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, March 20, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,147 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: Get the Message?

Tuesday, March 19, 2013

Global - When you send an email or message to a family member, friend or business colleague, you expect a response. If you don’t get one, you can always send out a “Did you get my message?” email. When people send a message to a brand, whether they actually expect a response from the brand or are delighted by the surprise of one, 30% of online brand followers say that email responses help them stay connected to the brand. Marketers, get the message?     


Ipsos InnoQuest Enhances Product Testing Capability with New Sensory Expert

Wednesday, March 13, 2013

Munich, Germany – Ipsos InnoQuest further elevates its global leadership position in product testing with the addition of Josef Zach, world renowned sensory and consumer insight expert. Zach has joined Ipsos InnoQuest’s roster of industry thought leaders as Director of Research & Development for Product Testing. The announcement was made by Lauren Demar, Global CEO of Ipsos InnoQuest, the practice of Ipsos specializing in innovation and forecasting.     


Socialogue: What Do You Think?

Tuesday, March 12, 2013

Global - Connections among people are important and take work to nurture and maintain. Well, the same could be said for brands. More than half of those who follow brands online (52%) say that brands offering opportunities to enter contests or provide information about current or new products encourages them to stay connected to the brand. Naming a new product? Adding a new flavor? Seeking to add amenities to a new product model? Just asking consumers for their ideas could keep them attached and loyal to your brand . . . which is especially important when they’re making buying decisions.     


Socialogue: To Share is to Care

Tuesday, March 05, 2013

Global - Brand attachment. It is what every brand manager wants to increase. Of those who follow a brand online, 34% say that content worth sharing makes them want to stay connected to a brand. Informative or silly, humorous or serious, scheduled or just random . . . a brand’s content can turn online followers into online ambassadors.     


Majority of Type 2 Diabetes Patients in China Yet to Benefit from Latest Generations of Oral Treatment

Friday, March 01, 2013

New York, NY - As China’s incidence of type 2 diabetes (T2D) continues to climb, research reveals that the country’s treating physicians are still prescribing first-generation products in second-line treatment – mainly from the Alpha-Glycosidase Inhibitors (AGI) and Glinides classes. This is in spite of the existence and availability of new-generation treatments such as DPP-IV inhibitors and GLP-1 agonists, which are regularly prescribed for T2D patients in the US. These findings come from the Ipsos Healthcare Global Diabetes Monitor, which tracks usage of diabetes drug treatments in 7 markets.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, February 27, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,007 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: A Clever Brand Keeps Fans on Hand

Tuesday, February 26, 2013

Global - One-third (34%) of those who follow a brand’s social networking page say fun or interesting posts make them feel more connected to that brand. The younger the demographic, the more effective these kind of posts are as connection boosters: 39% of those under 35 claim a stronger connection is forged when a brand’s posts interest them, 31% of those between 35 and 49 and 28% of those between 50 and 64. While other brand actions – e.g., discounts, free offers, contests – have a stronger effect on brand and consumer connections, injecting interesting and funny posts can help keep interested consumers coming back to your social networking sites to see what’s up. That’s why it makes sense for marketers to be hands-on when it comes to social networking content.     


Socialogue: Money Talks

Tuesday, February 19, 2013

Global - Those who follow brands online appreciate and understand the language of saving money and receiving gifts. Half of those who follow brands online (50%) feel more connected to brands that offer coupons, discounts and free products. For women, the figure goes up to 56%, while men weigh in at a slightly lower 45%. With shoppers willing to take the time to search for sale items and to shop where they can get a lower prices, it only makes sense that online discounts and offers of “Free!” will make many feel more connected with your brand. Money talks . . . can you hear it?     


Socialogue: Take a Look Behind You

Tuesday, February 12, 2013

Global - With 40% of people following brands online, chances are your brand is being followed. Among those under 35, though, the number of eyes on your brand could be significantly higher, with nearly half (48%) claiming they follow brands online. And, even among those 50 and older, 29% are checking out brands online. So, what are all these followers seeing when they follow you online? Wise marketers keep content on their brand’s site and social networks current, informative, funny and/or engaging, qualities known to foster people-to-brand connections. Follow?     


Socialogue: Content That Creates Content

Tuesday, February 05, 2013

Global - Whether driven to a brand's social network by whim, an ad or any other motivator, more than one-third of us post questions, express ideas, share pictures or offer opinions. In short, we become co-creators of content. Among those younger than 35, the percentage leaps to 44%, while those 50 and older are less likely to co-create (22%). Given the value and importance of pulling customers into the conversation, it is important for marketers to encourage and support consumer engagement and co-creation . . . listen and respond, answer questions, compliment ideas, share information.     


Socialogue: It Pays To Be Social!

Tuesday, January 29, 2013

Global - In the “Olden Days” of the internet, people used brands’ websites as their main online source for getting brand information and for staying informed on products. Today, people are utilizing social networking, with 55% saying that social networking keeps them in the know about brands and products. While those under 35 are particularly active in learning about brands and products through social networking (66%), there is strong concurrence among those 35-49 (53%) and those over 50 (40%). With more than half of consumers agreeing that they stay informed about brands and products through social networking, here’s an important message for marketers: today’s brands looking to capitalize on a chance to touch consumers need to have a strong social networking presence.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, January 23, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,008 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: Old Friends? Check. Long-lost Relatives? Sure. Brands? You Bet.

Tuesday, January 22, 2013

Global - Any skepticism brands might have had about whether consumers would actually go to their social networking pages has melted away, with 45% of people saying they regularly look up brands’ social networking pages. Whether attracted by contests, the lure of good sales, how-to information, a place to voice their opinions or an affinity with a brand that compels them to know the latest, more people are seeing brands as their “friends.” This is especially true for those under 35, 54% of whom regularly check out brand pages, and less so for those 50 and older, with 31% networking with brands. With so many people connecting with brands on social networking, it is important for brands to regularly create content to keep these “friends” engaged.     


Socialogue: So Many Engagements and Not a Ring in Sight

Tuesday, January 15, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: The Most Common Butterfly On Earth Is The Social Butterfly

Tuesday, January 08, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Money, That's What I Want

Thursday, January 03, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: 10-9-8-7-6-5-4-3...

Thursday, December 27, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Optimism Abound on Cusp of 2013

Tuesday, December 18, 2012

New York, NY — As 2012 comes to a close, optimism is high among participants in a new 23-country poll by global research company Ipsos for Reuters news.     


Socialogue: Five Stars? Thumbs Up? A+ or Just Average?

Tuesday, December 18, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Popping the Cork: What the World is Planning for New Year’s Eve

Tuesday, December 18, 2012

New York — While 9% of global citizens plan to sleep through the dawn of the New Year, the other 91% plan to be doing something to celebrate the ringing in of 2013. A new poll by global research company Ipsos on behalf of Reuters News sheds light on the New Year’s Eve plans of people in 23 countries.     


Socialogue: Hello? Oh, Hi There. Just Let Me Finish This Purchase...

Tuesday, December 11, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Register This!

Tuesday, December 04, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Ipsos Global @dvisory: The Economic Pulse of the World

Friday, November 30, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,713 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: Pay for Ad-Free Content Online? Sounds Fine!

Tuesday, November 27, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Have a Mobile Phone, Will Access Internet. Maybe.

Tuesday, November 20, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Global Support for Country Engagement in World Affairs Up in 2012

Sunday, November 18, 2012

Halifax, NS—More global citizens today than in 2011 agree that their country has a responsibility to be a moral leader (77%, +2 points) and should help the growth of democracy (77%, +1) in the world a new poll by global research company Ipsos conducted for the Halifax International Security Forum indicates. Further, the 24 country poll shows that more agree today than in 2011 (65%, +2) that their country should assist less developed economies.     


Canada (82%), Germany (78%) Viewed as Having Most Positive Impact on World Affairs in Coming Decade With Israel (33%), Iran (25%) Least

Friday, November 16, 2012

Halifax, NS—Eight in ten global citizens assess Canada (82%) and Germany (78%) as having the potential of having the most positive impact on world affairs in the next decade when compared to other countries, institutions or NGO’s on the world stage a new poll indicates conducted by global research company Ipsos for the Halifax International Security Forum. Included in the list of 14 specific world players evaluated by citizens for the first time were Israel (33%) and Iran (25%) who ranked at the bottom.     


Who Would Go Out of Country for Cheaper Healthcare Services?

Tuesday, November 13, 2012

New York — Global citizens appear to be medically mobile, as one in five (18%) indicate they “definitely would” consider traveling to another country to receive medical or dental care if the cost were significantly lower than in their country. The findings shed light on medical tourism, an increasingly popular worldwide phenomenon that is becoming a formalized industry in many countries.     


Socialogue: Me First, Me First!

Sunday, November 11, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Don't Leave Me Alone - Yet!

Sunday, November 04, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: The Facts, Please, Just the Facts

Sunday, October 28, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


More Global Employees Ready to Move Abroad For Work Annual Survey Shows One Quarter (25%--up six points from 19% Last Year) Could Be Enticed for World Job Re-Location

Monday, October 22, 2012

Toronto, Canada — One quarter (25%) of employees in 24 countries—up six points from 19% last year—say they would be ‘very likely’ to take a full-time job in another country for two to three years with a 10% pay increase, a new poll conducted by global research company Ipsos on behalf of the Canadian Employee Relocation Council.     


Socialogue: What's In It For Me?

Sunday, October 21, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, October 18, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,680 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: Meet Me Online

Sunday, October 14, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Friend, I'd Sacrifice My Career For You

Sunday, October 07, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Marketers Successfully Conquer Another Frontier

Sunday, September 30, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Storm Clouds on the BRIC Horizon: Falling Consumer Optimism in Brazil, Russia, India, and China

Wednesday, September 26, 2012

Washington, D.C. – The economic meltdown of late 2008 and early 2009, while global in nature, most squarely affected Europe, the United States, and more generally the industrialized world. In many of these places, consumer optimism fell between 30 and 40 points and has been very slow to recover since. Such dampened consumer enthusiasm, in turn, equated into serious household de-leveraging and reduced interest in spending on non-essentials goods and services. In contrast, this economic scenario only marginally affected consumers in emerging markets and, in particular, the BRIC countries.     


Socialogue: No Secrets

Tuesday, September 25, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: 'Tis Better to Receive Than to Give

Tuesday, September 18, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Ipsos Global @dvisory: The Economic Pulse of the World

Monday, September 17, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 20,915 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: Who Needs a Luxury Vacation?

Tuesday, September 11, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Future Vision?

Tuesday, September 04, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Reach Out and Touch

Tuesday, August 28, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, August 21, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,782 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: If You're Awake, Chances Are You Are Well-Connected

Tuesday, August 21, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Party Hearty

Tuesday, August 14, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: 2012 London Olympics are a Golden Viewing Opportunity

Tuesday, August 07, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Blend Right In

Tuesday, July 31, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, July 24, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,623 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: Virtually a Different Person!

Tuesday, July 24, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Check Out My Work, Not My Social Networking Life, Please!

Tuesday, July 17, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Hello, My Virtual Friend!

Tuesday, July 10, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Hot Tea? A Little TV? Now, Some Report a New Bedtime Routine

Tuesday, July 03, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


On the Heels of the Bangladesh Building Disaster: Six in Ten in 16 Developed Nations Hold Contracting Companies (61%), Local Authorities (58%) Responsible…Eight in Ten (82%) Say Work Conditions are...

Wednesday, June 27, 2012

Toronto – A new poll in 16 developed nations finds a majority (61%) disagree (28% very much, 33% somewhat) that companies that contract their clothing to be manufactured in another part of the world cannot be expected to be held responsible for things being done somewhere else unless they actually owned and operated themselves. The poll was conducted among 12,484 adults in 16 countries by global research company Ipsos on behalf of CTV News.     


Socialogue: My Friend “Likes” a Brand. Hmmm...

Tuesday, June 26, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Ipsos Healthcare Appoints Head of Syndicated Services in Asia Pacific

Wednesday, June 20, 2012

Shanghai, China - Ipsos Healthcare, the global healthcare division of Ipsos, has announced the appointment of David Twinberrow as Head of Syndicated Services, Asia Pacific.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, June 19, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,713 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: Advice to Those Sending Ads to Mobile Phones

Tuesday, June 19, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Heart-Wired Or Hard-Wired?

Tuesday, June 12, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Attached at the Hip: Global Citizens Admit Their Technological Priorities

Wednesday, June 06, 2012

Toronto, ON — A majority (65%) of global citizens in 25 countries would choose to give up their mobile phone over one third (35%) who would give up their computer, if forced to choose between the two, finds a new poll by global research company Ipsos for Reuters News.     


Socialogue: I Like You and Will Follow You Anywhere!

Tuesday, June 05, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Return to Sender? Maybe Not

Tuesday, May 29, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Most Surveyed in Six Countries—Great Britain, Germany, France, Italy, Greece and Spain—(55%) Agree Europe’s Current Debt Crisis is Indicative of Long-Standing Problems that Will Lead to Breakup of...

Friday, May 25, 2012

Toronto, ON — In the shadow of economic turmoil and uncertainty in the Euro zone, a new poll of six key European nations – Great Britain, Germany, France, Italy, Greece and Spain—shows that a slim majority (55%) of those surveyed agree that "Europe’s current debt crisis is indicative of a series of long-standing political and economic problems that will lead to the breakup of the European Union.”—two in ten (20%) disagrees and one quarter (25%) neither agrees nor disagrees. The individual country results of those who believe the breakup will occur are led by Greece (65%) followed by Italy (61%), Great Britain (58%), Germany (53%) and Spain (49%).     


Despite Tumbles and Turmoil, Keeping Euro Gets Majority Support in Each of Greece, Germany France, Italy and Spain:

Thursday, May 24, 2012

Toronto, ON — As fears reverberate through financial markets that Greece could leave the euro zone and throw the region—and the rest of the world—into economic turmoil, a new poll of citizens in some of the most crucial countries engaged in the debate, debacle and damage control—Greece, Germany France, Italy and Spain—indicates that, on average, a majority (60%) with a decided view would support a national referendum in their country to decide whether they should keep the Euro as their currency and if there was such a referendum, an average of six in ten (65%) of decided citizens would vote to keep the currency.     


Socialogue: More Creativity!

Tuesday, May 22, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Ipsos Global @dvisory: The Economic Pulse of the World

Monday, May 21, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,702 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


English is the Common Link for Employees Who Interact with People From Other Countries

Wednesday, May 16, 2012

New York — A majority (67%) of global employees in 26 countries who say they work in a job that requires them to interact with people from other countries indicate the language used most often in those interactions is English. The poll was conducted in an online survey among 13,644 employees in 26 countries on behalf of Reuters News.     


Socialogue: What's in a Name?

Tuesday, May 15, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Too Sexy For My Phone!

Tuesday, May 08, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


One in Seven (14%) Global Citizens Believe End of the World is Coming in Their Lifetime

Tuesday, May 01, 2012

New York — One in seven (14%) global citizens agree ‘the world will come to an end during my lifetime,’ according to a new poll by global research company Ipsos on behalf of Reuters News. One in ten (10%) believe ‘the Mayan calendar, which some say ‘ends’ in 2012, marks the end of the world’ and another one in ten (8%) admit they ‘have been experiencing anxiety or fear because the world is going to end in 2012.’ The poll was conducted among 16,262 adults in 21 countries.     


Socialogue: The More, The Merrier?

Tuesday, May 01, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Do Not Take My Remote Control!

Tuesday, April 24, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, April 19, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,775 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Socialogue: A Cool Experience Trumps a Cool Product... But, Not By Much

Tuesday, April 17, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


A Whole World of Happiness

Monday, April 16, 2012

Toronto, On - This is the first instalment of a major global study by Ipsos and it is exclusive to What Makes You Happy. Questions arising from the 475,000 responses are as fascinating as the answers.     


Interconnected World: Entertainment and Gaming

Wednesday, April 11, 2012

New York —The Internet is a playground for the six in ten (57%) who say they have used it in the past three months to visit sites for information about their hobbies and personal interests, finds a new poll by global research company Ipsos for Reuters News. Downloading and streaming media – music (43%), movies (34%) and television (22%) – is a popular pursuit, as are video games (27%) and gaming online for money (13%).     


Socialogue: I Love You... But Your Opinion?

Tuesday, April 10, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Interconnected World: Shopping and Personal Finance

Tuesday, April 03, 2012

New York —A majority of citizens in 24 countries who use the internet say they do so to check their bank accounts (59%), half (48%) shop for products online and four in ten (41%) have surfed to look for jobs in the last three months, finds a new poll by global research company Ipsos for Reuters News.     


Socialogue: Attached At The Ear?

Tuesday, April 03, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Interconnected World: Communication & Social Networking

Tuesday, March 27, 2012

New York —A strong majority (85%) of online-connected global citizens in 24 countries use the internet for emails while six in ten (62%) use it for social networking, finds a new poll by global research company Ipsos for Reuters News. One in ten use the internet for connecting with people through voice-over IP (14%).     


Socialogue: Text Me, Text Me Not...

Tuesday, March 27, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, March 20, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,216 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


While Six in Ten (64%) Global Citizens Say They Need to Live Better, Most (81%) Wish They Had a Recipe To Do So

Tuesday, March 20, 2012

New York —Six in ten (64%) global citizens think they need to live better, finds a new survey by global research company Ipsos on behalf of Reuters News, but eight in ten (81%) say they wish they had a recipe or plan for living better.     


Ipsos Drives the Quest for Innovation

Monday, March 19, 2012

Paris, France - Ipsos is further specializing its marketing research services. To address the challenges clients face in today’s global marketplace, the research firm has just launched Ipsos InnoQuest, a new global practice of Ipsos Marketing which will focus exclusively on providing innovation and forecasting solutions to clients. Lauren Demar will serve as Global CEO for Ipsos InnoQuest.     


Half (47%) of Global Employees Agree Their Workplace is Psychologically Safe and Healthy: Three in Ten (27%) Say Not

Wednesday, March 14, 2012

New York — A global average of half (47%) of employees in 24 countries agree their current workplace is a ‘psychologically safe and healthy environment to work in’ finds a new survey conducted by global research company Ipsos for Reuters News. A further three in ten (27%) disagreed while one quarter (26%) place themselves in the middle of their assessment.     


Ipsos Global @dvisory: The Economic Pulse of the World

Friday, February 17, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,768 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Global Citizens in Relationships Are Looking to Their Partners for Happiness

Tuesday, February 14, 2012

New York, NY —Of the 59% of the global population in a solid attachment – married or in a domestic partnership – two thirds (63%) say their relationship with their partner or spouse gives them the greatest happiness, finds a new Ipsos/Reuters poll.     


Despite Woes, Conflicts, World a Happier Place than in 2007 as 22% (+2 points) of Global Citizens Say They’re ‘Very Happy’

Thursday, February 09, 2012

Toronto, ON — A new poll conducted by global research company Ipsos for What Makes You Happy Magazine finds that while eight in 10 (77%) citizens in 24 countries generally say they are ‘happy’ in their lives, one quarter (22%) report they are ‘very happy’—a key measure that identifies comparative depth and intensity of happiness among country citizens and the world. Whereas the general assessment of happiness tends to remain fairly static over time, the measure of those who are ‘very happy’ has the greatest amount of fluctuation.     


Two in Ten (19%) Global Employees ‘Very Likely’ to Take Full-time Job Abroad for 2-3 Years, 10% Pay Raise

Sunday, February 05, 2012

Toronto — Two in ten (19%) employees in 24 countries would be ‘very likely’ to take a full-time job in another country for two to three years with a 10% pay increase, finds a new poll conducted by global research company Ipsos on behalf of the Canadian Employee Relocation Council. Those most likely to say they would relocate internationally were from Mexico (34%), Brazil (32%), Russia (31%), Turkey (31%) and India (28%).     


On the Heels of Davos, A Silver Lining Appears in Global Consumer Citizen Economic Sentiment

Thursday, February 02, 2012

Toronto, On — On the heels of the annual Davos World Economic Forum a monthly poll of citizen consumer sentiment on the state of their national economies in 24 countries conducted by global research company Ipsos and released today shows that, despite a number of countries that continue to be mired in pessimism, all of the global regions assessed moved up in January.     


The World of Work: Global Study of Online Employees Shows One in Five (17%) Work from Elsewhere

Monday, January 23, 2012

New York — A new poll conducted by global research company Ipsos for Reuters News finds that one in five (17%) employees who can be connected online to their workplace report they ‘telecommute’ on a ‘frequent basis’: 7% say they ‘work every day from home which is remote or separate from their employers real office elsewhere’ while another 10% say they do so ‘on a very consistent and constant basis like evenings and weekends.’     


As ‘Occupy’ Protesters Promise New Strategies for 2012, Global Citizens Are in the Dark but Sympathetic

Friday, January 20, 2012

New York — A great deal of ambiguity continues to surround the ‘Occupy Wall Street’ movement, finds a new poll by global research company Ipsos for Reuters News, as only four in ten (37%) of global citizens in 23 countries report they are familiar with the protests that were going on in New York and other major cities around the world. As a result, it may not be surprising that half (54%) of respondents say they are undecided when asked how favourable or unfavourable they are towards the protests as far as they understand them. Of those who take a position, those in favour outweight those in opposition two to one: 33% report they are favourable and 13% are unfavourable towards the protests.     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, January 19, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 21,245 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


One in Ten (12%) Parents Online, Around the World Say Their Child Has Been Cyberbullied, 24% Say They Know of a Child Who Has Experienced Same in Their Community

Monday, January 09, 2012

New York, NY — A new poll conducted by global research company Ipsos for Reuters News finds that one in ten parents online (12%) around the world say their child has experienced cyberbullying while one in four (26%) say they know a child in their community who has experienced the same. Of those, a majority (60%) say the children experienced the harrassing behaviour on social networking sites like Facebook. Three quarters (77%) of world residents say cyberbullying needs special attention from parents and schools while a minority (23%) think cyberbullying can be handled through existing anti-bullying measures.     


High Hopes for 2012: Seven in Ten (72%) Global Citizens Online Think It Will Be a Better Year Than 2011

Monday, January 09, 2012

Washington, DC — A new poll conducted by global research company Ipsos for Reuters News finds that a majority (72%) of online citizens in 24 countries ‘agree’ they are optimistic that 2012 will be a better year for them than 2011 – 30% agree very much, 42% agree somewhat.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, December 20, 2011

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,682 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos Announces the Successful Completion of the Acquisition of Synovate, Creating the Third Largest Global Market Research Company

Wednesday, October 12, 2011

Paris, France - Ipsos announces that it successfully completed yesterday the acquisition of the Synovate business for an enterprise value of £525 million*. Following this transaction, Ipsos becomes the third largest global market research company.     


Ipsos Global @dvisory: Nearly Half (45%) of World Citizens Believe Immigration Has Had A Negative Impact on Their Country

Thursday, August 04, 2011

London, UK — A survey conducted by global research company Ipsos finds that nearly one half (45%) of global citizens believe ‘immigration has generally had a negative impact on their country’ compared to just one in five (21%) who believe the impact has been positive; all others (29%) are on the fence.     


Ipsos Global @dvisory: Sharp World Wide Drop in Support for Nuclear Energy as 26% of New Opponents Say Fukushima Drove Their Decision

Monday, June 20, 2011

Paris, France —In the wake of new nuclear power plant build rebukes in both Germany and Italy, a new poll conducted by international research company Ipsos for Reuters News finds that global support for Nuclear Energy has dropped quickly to 38% (down 16 points from 54%) to now become lower than support for coal (48%)—fuelled by a 26% jump in new opponents to nuclear power (above 50% in India, China, Japan and South Korea) who indicate that the recent crisis in Japan caused their decision.     


Walking the Red Carpet with Ipsos and Lumi

Thursday, April 21, 2011

London, UK and New York, NY - Ipsos and Lumi Mobile have walked off with the first ever Mobile Research Conference Award. Ipsos, a leading global market research company, and Lumi, an innovative mobile technology provider, were named winners of the inaugural Mobile Research Conference Award for their joint project: APPCAST: Live mobile engagement & insights - I'm having fun, can this really be research?     


Ipsos OTX MediaCT Nominated for MRC Award

Friday, April 15, 2011

Los Angeles, CA and London, UK – Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Mobile Research Conference (MRC) award for its Appcast project work with Lumi Mobile.     


Synovate Survey Reveals Latest Green Habits and Consumption Across the World

Thursday, April 07, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Synovate Unveils Results from Inaugural Global Green Habits Study

Thursday, April 07, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Ipsos Reinforces its Position in Central America Acquiring the Custom Research Division of TMG

Wednesday, April 06, 2011

Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire the assets of the Custom Research branch of TMG – The Marketing Group, operating in Central America.     


Synovate Survey Reveals Whether Consumers Will Stay Away From Electric Powertrain Vehicles Because They Don't Understand How They Work

Wednesday, March 09, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Ipsos Launches New UK Expansion of its GamePlan Insights Research Tool

Tuesday, February 15, 2011

London, United Kingdom - Up until now, videogame industry professionals in the UK have had limited options when it comes to the continuous tracking of consumer awareness and interest across all major hardware and software releases. But with the launch of GamePlan UK, publishers, agencies, retailers, and financial analysts can now dynamically monitor and manage their portfolios, perform comparisons against the competition, identify macro industry trends, and forecast the most anticipated titles across all platforms and genres.     


Ipsos Global @dvisory: New Years Look Back and Outlook

Friday, December 31, 2010

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: New Years Look Back and Outlook” examines resolutions and the outlook for 2011, based on 18,676 recent interviews in 24 countries around the world. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, December 21, 2010

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,778 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Cyber Monday Shopping More Popular in China than US

Tuesday, November 30, 2010

New York, NY - Cyber Monday is the Monday after Black Friday in the U.S. where retailers offer big sales online. However, more consumers in China plan to shop online on Cyber Monday than in the U.S., Germany and Japan.     


Ipsos Global @dvisory: Is Religion A Force For Good In The World? Combined Population of 23 Major Nations Evenly Divided in Advance of Blair, Hitchens Debate.

Friday, November 26, 2010

Toronto, ON – A new Ipsos poll commissioned for the November 26th Munk Debates on Religion in Toronto Canada featuring Tony Blair and Christopher Hitchens has found that the world is evenly divided on one of history’s most vexing questions: is religion a force for good in the world?     


“Shared News Matters More”, Say Results from CNN’s First International Study into Social Media Recommendation

Wednesday, October 20, 2010

New York, NY - CNN recently released key results from a ground-breaking study into the power of news and recommendation (POWNAR).     


Ipsos Forward Research Adds European and Brazilian Focus to Global Commitment

Thursday, September 02, 2010

St. Louis, MO– Building on their commitment to be the global leader in agricultural market research, Ipsos Forward Research announces the next step in strengthening their capabilities and investment by adding two senior research professionals to directly assist clients in Europe and Brazil.     


Ipsos Global @dvisory: Is Golf a Stepping Stone to a Management Hole in One?

Tuesday, August 17, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Is Golf a Stepping Stone to a Management Hole in One”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down whether being able to golf will help you advance in your career, and how much stock is placed in mingling with senior management on the golf course. The full report is free of charge and may be downloaded by clicking the link to the right.     


Financial Service Firms Win on Satisfaction, Lose on Brand Affinity

Thursday, August 12, 2010

New York, NY, and Toronto, ON - Financial services organizations the world over are continuing to receive high satisfaction scores from their customers, but at the same time, they are having continued difficulty creating differentiation and building affinity with their customer base. These findings are based on new data from Ipsos Loyalty’s global loyalty norms database.     


Ipsos Global @dvisory: Taking a Break

Friday, August 06, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Taking a Break”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down which employees are more inclined (and which ones are more reluctant) to use all of their company allotted vacation time. The full report is free of charge and may be downloaded by clicking on the link to the right.     


Ipsos Global @dvisory: Proper Attire in the Workplace

Thursday, August 05, 2010

Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Proper Attire in the Workplace”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP. This report explores what type of attire people around the world are wearing to work, what is considered acceptable (and unacceptable) in the workplace, and whether business attire really does make an individual more productive. The full report is free of charge and may be downloaded by clicking on the link to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, July 29, 2010

Washington, DC – A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World”, is based on 18,594 recent interviews in 24 countries comprising 75% of the world’s GDP. The Economic Pulse of the World Advisory report provides an illustrated analysis of citizens’ assessment of the current state of their country’s economy. The full report is free of charge and may be downloaded by clicking on the link to the right.     


The 2010 FIFA World Cup

Saturday, June 12, 2010

Johannesburg, South Africa— With the 2010 FIFA World Cup just underway, a new Reuters news poll conducted by Ipsos indicates that only 4 in 10 (37%) avid soccer* fans think the way in which the qualification structure is formatted is fair to all potential participating countries, and 2/3rds (65%) of fans say world cup event so expensive the ordinary soccer supporter can no longer participate.     


The 2010 FIFA World Cup: Fans Worldwide Choose Brazil to Win

Friday, June 11, 2010

Johannesburg, South Africa— With the 2010 FIFA World Cup getting underway today, a new Reuters News poll conducted by Ipsos indicates that most avid soccer* fans around the world expect that of the 32 competing international teams it will be Brazil that will come out on top.     


A Majority (68%) Of Global Internet Citizens Spend More Time during the Week on the Internet than Watching Television

Monday, June 07, 2010

Vancouver, BC — According to an Ipsos survey of more than 24,000 Internet users in 23 countries provided exclusively to Canada.com, the majority (68%) of adults with access to the Internet indicate they spend more time during the week on the Internet than watching TV, suggesting that television is slowly losing its grip as the world's most dominant medium.     


The World’s Most Satisfied Local Communities

Monday, May 31, 2010

London, UK—The Ipsos Social Research Institute today released a major report which measures how satisfied or dissatisfied residents in 23 countries around the world are with their local area as a place to live and what top three priorities each want for improving their communities.     


Half (52%) of Global Citizens Would Find it Difficult for a Very Ill Family Member to Get Quality, Affordable Healthcare

Thursday, April 15, 2010

Washington, DC— A new Reuters News poll conducted by Ipsos and released today indicates that half (52%) of adults surveyed in 22 countries (representing 75% of the worlds GDP) would find it difficult if a member of their family became very ill (very 13%/somewhat 39%) for them to get quality, affordable health care services compared to the other half (48%) who believe it would be easy (very 9%/somewhat 39%) to do so.     


One in Five (20%) Global Citizens Believe That Alien Beings Have Come Down To Earth and Walk Amongst Us In Our Communities Disguised As Humans

Thursday, April 08, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that one in five (20%) of presumably human adults surveyed in 22 countries (representing 75% of the worlds GDP) say they believe that alien beings have come down to earth and walk amongst us in our communities disguised as "us".     


Consumers See Little Difference between National and Store Brands

Wednesday, April 07, 2010

New York, NY – Consumers from around the world feel strongly that store brands are the same as, or better than, national brands at providing a variety of benefits. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.     


Four In 10 (37%) Global Citizens Have Been To Children's Sports Events and Witnessed Parents Become Verbally or Physically Abusive Towards the Coaches or Officials

Tuesday, April 06, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that four in ten (37%) adults surveyed in 22 countries (representing 75% of the worlds GDP) have been to children's sports events and witnessed parents become verbally or physically abusive towards the coaches or officials. Two thirds (63%) indicate they have not witnessed this kind of abusive behaviour.     


Americans and Canadians Warming up to Internet Gambling

Wednesday, March 24, 2010

Calgary, AB – One fact remains true: Internet gambling is for the most part, illegal in both the United States and Canada. But public thinking, awareness, and interest in the activity do not necessarily reflect that. A recent Ipsos Reid survey conducted online with American and Canadian respondents as part of a joint U.S./Canada lottery study found that, when compared to two years ago, fewer people in both countries are aware that Internet gambling is illegal and more would be willing to see it permitted as long as it were regulated.     


Majority (74%) Of Global Citizens Don't Believe "A Woman's Place Is In the Home"

Sunday, March 07, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today on International Women’s Day indicates that three quarters (74%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) don’t agree with the statement that “a woman’s place is in the home”. In the alternate, the survey of over 24,000 adults—1000+ respondents per country—shows that 26% agree with the statement.     


On Eve of 82nd Annual Academy Awards, 42% of Global Citizens Say they Use Movies and Films as Their Escape from Real World—Watching as Many as They Can as Often as They Can

Friday, March 05, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today just prior to the 82nd Annual Academy Awards where the legendary “Oscar’s” will be handed out indicates that 42% of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree with the statement that "movies and films are my escape from the real world—I watch as many as I can as often as I can.” In the alternate, the survey of over 24,000 adults—1000+ respondents per country—shows that 58% disagree with the statement.     


Majority (65%) of Global Citizens Agree Money Is More Important To Them Nowadays Than Previously

Tuesday, February 23, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that two thirds (65%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree that money is more important to them nowadays than previously. However, six in 10 (57%) disagree that money is the best sign of a person’s success. Comparably, the survey of over 24,000 adults—1000+ respondents per country—shows that 35% of adults surveyed in the 23 countries don't agree that money is more important to them nowadays than previously and 43% believe that money is the best sign of a person's success.     


In First Time Since Global Recession Wreaked Havoc, Positive Citizen Consumer Assessment of Country Economic Fortunes Appear

Tuesday, February 16, 2010

NEW YORK— A new Reuters News poll conducted by Ipsos and released today indicates that of 23 countries measured--representing 75% of the worlds GDP-- 17 (or 74%) of them had citizens who assessed their country's current economic situation as "good". This compares with just eight of the same 23 countries (or 35%) where citizens assessed their country's economic situation as "good" back in April/May, 2009. This is the first sign in global collective public opinion that the economic havoc caused by the world recession in the latter part of 2008 and throughout most of 2009 may have begun turning the corner as citizens see and feel their own country’s economy improving.     


One in five (21%) Global Citizens Would Rather Spend Day with Pet than Spouse or Partner

Monday, February 08, 2010

Toronto, Canada— A new Reuters News poll conducted by Ipsos and released today indicates that if given a choice, one in five (21%) adults surveyed in 23 countries (representing 75% of the worlds GDP) would rather spend the day with a pet than with their spouse or partner. Alternatively, 79% indicate of adults surveyed disagreed -- choosing to spend the day with their spouse or partner instead of a pet.     


Only One Third (35%) Of Global Citizens Say Their Government and Business Leaders Are Taking the Right Steps and Pace to Prevent Global Climate Change

Monday, January 25, 2010

NEW YORK— A new Reuters News poll conducted by Ipsos and released today indicates that only 35% of adults surveyed in 23 countries (representing 75% of the worlds GDP) believe their own government and business leaders are taking the right steps and pace to prevent global climate change.     


‘Ideas’ on Navigating Through Recession Dominated Marketing Interest in 2009

Monday, January 11, 2010

New York, NY – Not only did the Great Recession of 2009 make global news, it also inspired marketers to read up on how they can work their way through the challenges and aftermath of such an economic turmoil. The January 2010 issue of Ipsos Ideas, a monthly online magazine for marketers and market researchers published by Ipsos North America, features a review of the most read articles in 2009. And the trend clearly shows that marketing professionals across North America are interested in understanding how the Great Recession has changed the market and what best practices and ideas can help them adapt, innovate, and grow in a weak economy.     


New Advertising Research Solution Assesses ‘Connection’ Between Consumers and Brand Messages

Wednesday, October 07, 2009

New York, NY – As the global recession lingers and consumers continue to reign back spending – advertisers continue to look for ways to ensure that their brand communications resonate and ultimately deliver. With the stakes higher than ever, Ipsos ASI announces the launch of Next*Connect, the company’s latest advertising research solution. Next*Connect is a sophisticated interactive research tool that digs for deeper insight into the effectiveness of client advertising creative. It achieves this by measuring and testing communications across all areas of the advertising spectrum—from emerging digital media to more traditional forms.     


A Check-up on the Habits and Values of North America’s Young Adults (Part 2)

Tuesday, September 29, 2009

Calgary, AB – Americans like football, MySpace, and text messaging. Canadians like hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet. These are some of the findings from an Ipsos study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers.     


A Check-up on the Habits and Values of North America’s Young Adults (Part 1)

Thursday, September 24, 2009

Calgary, AB – When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border. According to the latest study from Ipsos, there are marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.     


"Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption

Thursday, August 13, 2009

New York, NY - Value is a top priority when purchasing consumer packaged goods products, according to findings from a study conducted by Ipsos Marketing, Consumer Goods. When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value for the money.     


Survey First to Quantify Global Customer Complaints

Wednesday, August 05, 2009

Toronto, Canada — A new global poll issued today by Ipsos Reid for Complaints Are Us Inc. indicates that four in ten (38%) people surveyed in 23 nations have complained about a product or service in the past year.     


What Have You Done for Me Lately?

Thursday, July 16, 2009

New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that while global consumers do not find the consumer packaged goods sector to be particularly innovative, there is high demand for new food, household and personal products in the market.     


Global Consumer Citizens Weigh in As Group of Eight Wrap Up Meeting in L'Aquila, Italy

Friday, July 10, 2009

For full results, please see above.     


The Reputation of the United States of America

Thursday, June 04, 2009

For full results, please see above.     


The Global Agenda

Wednesday, June 03, 2009

For full results, please see above.     


The Consumer Pulse of the Global Economy

Tuesday, June 02, 2009

For full results, please see above.     


Ipsos Marketing Wins German Market Research Award for Third Time

Thursday, May 28, 2009

Hamburg, Germany - Ipsos Marketing’s PERCEPTORPlus brand research tool received the prestigious Innovation Award from the German Association of Researchers (BVM), beating 16 competitors in the process.     


The Gathering Storm: A World Public Opinion Analysis Primer on the Eve of the April 2, 2009 G-20 Meeting Available from Ipsos

Tuesday, March 31, 2009

Washington, DC—A major analysis of world public opinion was released today by Ipsos— the worlds third largest market and opinion research company—on the eve of the April 2, 2009 G-20 meeting in London, England.     


Ipsos Adheres to United Nations Global Compact Principles

Monday, January 26, 2009

Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the adhesion of Ipsos to the United Nations Global Compact initiative.     


The Reputation of the United States of America: A Benchmark at the Outset of the Obama Presidency

Monday, January 19, 2009

For full results, please see above.     


World Watch: Most Worrying Issues, Country Pulse, Youth Betterment Outlook

Thursday, January 08, 2009

For full results, please see above.     


Global Economic Meltdown: Systemic Shock

Tuesday, December 23, 2008

For full results, please see attached.     


YES, It Can Be Done: Ipsos Polling Aces US Election Outcome

Wednesday, November 05, 2008

Washington, DC—The Ipsos Public Affairs polling team aced the actual popular vote outcome of the historic US Presidential election with their last poll of the campaign collected October 30 to November 2, 2008 and released on November 3, 2008.     


Ipsos Experts Take The Podium At ESOMAR Congress

Thursday, July 31, 2008

New York, NY – Ipsos will share some powerful market research insights at the upcoming 2008 ESOMAR Congress. Representatives and sector experts from the leading market research company will headline three presentations at this year’s Congress.     


Global Poll Shows That Of Those Aware of Candidates in Race to Succeed Bush, Most (55%) Would Like to See Barack Obama as Next U.S. President

Tuesday, June 03, 2008

Washington, DC – A new global Ipsos poll of the world’s most engaged citizens across 22 countries, conducted for Al Jazeera English Network, finds that most citizens appear to be tuned in to the race for the U.S. Presidency, with a majority of global citizens being ‘aware’ of the three major contenders for the presidency: Hillary Clinton (92%), Barack Obama (82%) and John McCain (62%).     


Not So Happy New Year Wishes To National And Multinational Corporations From The World's Most Engaged, Influential

Wednesday, January 02, 2008

Toronto, Washington, London - As 2008 dawns across the world, a majority of the world’s most engaged citizens is letting it be known that large companies have too much influence on the decisions of their government and they want a more aggressive crack down on the activities and influence of national and multinational corporations, a new survey reports today.     


Majority (60%) of RRSP Investors Not Worried About Market Fluctuations

Friday, December 14, 2007

Toronto, ON – It appears that most Canadians are remaining calm during the recent bouts of market volatility, with the results of a new Ipsos Reid poll conducted on behalf of RBC revealing that a majority (60%) of RRSP investors are not worried about the impact of market fluctuations on the value of their RRSPs. But among those four in ten (40%) who are concerned, the majority (54%) have not made any changes to their investments to address their concerns.     


Canadians Top Global AIDS Poll As Most Concerned, Compassionate

Thursday, November 29, 2007

Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of World Vision in seven different countries – United States, Canada, United Kingdom, Germany, France, Italy and Japan – Canadians appear to be the most compassionate towards people affected by HIV and AIDS when compared to individuals in the other six countries.     


Appointment Of Global CEO For Ipsos Loyalty

Thursday, May 31, 2007

Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.     


14TH RBC Home Ownership Survey, Part Four:

Wednesday, May 02, 2007

Toronto, ON – According to the fourth instalment of the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, there is increased momentum in downsizing with 33% of potential homebuyers looking for a smaller home (versus 20% in 2006). This trend appears to be a result of the aging population and/or the Boomer movement: 37% of those 55+ are looking for a smaller home and 15% of this same group is considering a condo (compared to 10% overall).     


Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail … And Why Great Brands Succeed

Tuesday, February 27, 2007

New York/Toronto/London – In a new book, Gimme! The Human Nature of Successful Marketing, business and advertising research veteran John Hallward explores our evolutionary traits to help marketers, brand managers, public relations professionals, advertising executives, and even politicians better tap into primary human motivations for greater success.     


AP/Ipsos: Venezuela Pre-Election Results

Thursday, November 23, 2006

The Topline results for this poll are now available for download.     


Strong Business Level In The First Nine Months of 2006: Total Growth Over Nine Months: +24.9%; Organic Growth In The First Nine Months: +8.0%

Wednesday, November 15, 2006

Paris, France – Ipsos' revenues for the first nine months of 2006 came to 613.2 million euros, a 24.9% increase on the same period a year later.     


Strong Growth In H1 2006: Revenues Rise 26.7% to 407.7 Million Euros; Organic Growth: 8.6%

Wednesday, August 16, 2006

Paris, France - In the first half of 2006, Ipsos generated revenues of 407.7 million euros, an increase of 26.7%. This strong growth can be attributed to three positive factors:     


Loyalty: Myths And Realities About Desire

Wednesday, July 27, 2005

Paris, France — Ipsos explores the evolution of customer satisfaction and retention models, and the misperceptions that have accumulated along the way, in the latest issue of Ipsos Ideas, entitled “Loyalty: Myths and Realities about Desire.”     


The Majority Of Global Internet Users Using A High-Speed Connection

Wednesday, March 02, 2005

New York, NY – The Internet population that accessed the Internet via a broadband connection grew by an astounding 24%, according to The Face of the Web, the annual study of Internet trends by Ipsos-Insight, the global survey-based marketing research firm, which has been tracking Internet developments around the world since 1999. The latest findings — based on interviews in 12 key global markets with 6,544 adults, including 3,304 active Internet users — show that the accelerated broadband adoption in 2004 resulted in less than a third of the Internet Users relying on narrowband dial-up as their primary access point.     


Most Authoritative Global Internet Usage Study Readies For Launch

Thursday, October 02, 2003

New York, NY - The Face of the Web: 2003, a multi-country view of how the Internet has evolved over the past four years and where it's heading, will be released next month by Ipsos, the world's second largest survey-based market research company.     


Why Aren’t More People Online?

Wednesday, June 13, 2001

Minneapolis, June 14, 2001—In the developed world, the Internet is literally in your face. Opportunities to go online are everywhere, and an estimated 400 hundred million people use the World Wide Web daily.     


Les Européens Sont Les Principaux Utilisateurs Des Services Bancaires Électroniques

Tuesday, June 20, 2000

LONDRES, le 21 juin 2000 - Les internautes européens comptent parmi les utilisateurs les plus enthousiastes des services bancaires en ligne, devançant même les États-Unis à ce chapitre, d’après les résultats d’une nouvelle enquête mondiale sur les opérations bancaires et boursières électroniques publiés par le Groupe Angus Reid.     


Significant Knowledge Gap In Debate Over Modified Foods

Thursday, June 08, 2000

Paris, June 8, 2000 - Consumers around the world are taking home a negative message about genetically modified (GM) foods, as more consumers see the issue as one where the risks outweigh the benefits, according to a new poll of 5,000 adults by Angus Reid Group Worldwide. Increasingly, it seems that consumers see the issue as one of food safety and public health rather than progress in science and technology.     


Awareness of Genetically Modified Foods Wide But Knowledge Inch Deep

Thursday, June 08, 2000

New York, June 8, 2000 - The more North American consumers hear about genetically modified (GM) foods, the less they like them, new research from the Angus Reid Group shows. But while awareness of the issue remains high - 65 percent of Americans and 79 percent of Canadians have heard of the issue - understanding remains low.     


Global E-Commerce Takes Off

Monday, April 10, 2000

“Global e-commerce takes off -- 120 million people worldwide have purchased goods or services online: Angus Reid study”

    


SECOND DIGITAL GOLD RUSH TO BE LED BY WOMEN: FACE OF THE WEB STUDY FROM ANGUS REID GROUP

Wednesday, March 29, 2000

Democratization of Internet continues as more than 150 million people worldwide expected to log on for first time this year – E-mail among biggest attractions for new users