Tuesday, August 17, 2010
Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Is Golf a Stepping Stone to a Management Hole in One”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down whether being able to golf will help you advance in your career, and how much stock is placed in mingling with senior management on the golf course. The full report is free of charge and may be downloaded by clicking the link to the right.
Thursday, August 12, 2010
Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Physical Assault and Sexual Harassment in the Workplace” examines incident rates of physical assault and sexual harassment in the workplace, based on 11,940 recent interviews in 22 countries (comprising 75% of the world’s GDP). The full report is free of charge and may be downloaded by clicking the link to the right.
Thursday, August 12, 2010
New York, NY, and Toronto, ON - Financial services organizations the world over are continuing to receive high satisfaction scores from their customers, but at the same time, they are having continued difficulty creating differentiation and building affinity with their customer base. These findings are based on new data from Ipsos Loyalty’s global loyalty norms database.
Friday, August 06, 2010
Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Taking a Break”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down which employees are more inclined (and which ones are more reluctant) to use all of their company allotted vacation time. The full report is free of charge and may be downloaded by clicking on the link to the right.
Thursday, August 05, 2010
Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Proper Attire in the Workplace”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP. This report explores what type of attire people around the world are wearing to work, what is considered acceptable (and unacceptable) in the workplace, and whether business attire really does make an individual more productive. The full report is free of charge and may be downloaded by clicking on the link to the right.
Thursday, July 29, 2010
Washington, DC – A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies.
The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World”, is based on 18,594 recent interviews in 24 countries comprising 75% of the world’s GDP.
The Economic Pulse of the World Advisory report provides an illustrated analysis of citizens’ assessment of the current state of their country’s economy. The full report is free of charge and may be downloaded by clicking on the link to the right.
Saturday, June 12, 2010
Johannesburg, South Africa— With the 2010 FIFA World Cup just underway, a new Reuters news poll conducted by Ipsos indicates that only 4 in 10 (37%) avid soccer* fans think the way in which the qualification structure is formatted is fair to all potential participating countries, and 2/3rds (65%) of fans say world cup event so expensive the ordinary soccer supporter can no longer participate.
Friday, June 11, 2010
Johannesburg, South Africa— With the 2010 FIFA World Cup getting underway today, a new Reuters News poll conducted by Ipsos indicates that most avid soccer* fans around the world expect that of the 32 competing international teams it will be Brazil that will come out on top.
Monday, June 07, 2010
Vancouver, BC— According to an Ipsos survey of more than 24,000 Internet users in 23 countries provided exclusively to Canada.com, the majority (68%) of adults with access to the Internet indicate they spend more time during the week on the Internet than watching TV, suggesting that television is slowly losing its grip as the world’s most dominant medium.
Monday, May 31, 2010
London, UK—The Ipsos Social Research Institute today released a major report which measures how satisfied or dissatisfied residents in 23 countries around the world are with their local area as a place to live and what top three priorities each want for improving their communities.
Thursday, April 15, 2010
Washington, DC— A new Reuters News poll conducted by Ipsos and released today indicates that half (52%) of adults surveyed in 22 countries (representing 75% of the worlds GDP) would find it difficult if a member of their family became very ill (very 13%/somewhat 39%) for them to get quality, affordable health care services compared to the other half (48%) who believe it would be easy (very 9%/somewhat 39%) to do so.
Thursday, April 08, 2010
New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that one in five (20%) of presumably human adults surveyed in 22 countries (representing 75% of the worlds GDP) say they believe that alien beings have come down to earth and walk amongst us in our communities disguised as "us".
Wednesday, April 07, 2010
New York, NY – Consumers from around the world feel strongly that store brands are the same as, or better than, national brands at providing a variety of benefits. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.
Tuesday, April 06, 2010
New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that four in ten (37%) adults surveyed in 22 countries (representing 75% of the worlds GDP) have been to children's sports events and witnessed parents become verbally or physically abusive towards the coaches or officials. Two thirds (63%) indicate they have not witnessed this kind of abusive behaviour.
Wednesday, March 24, 2010
Calgary, AB – One fact remains true: Internet gambling is for the most part, illegal in both the United States and Canada. But public thinking, awareness, and interest in the activity do not necessarily reflect that. A recent Ipsos Reid survey conducted online with American and Canadian respondents as part of a joint U.S./Canada lottery study found that, when compared to two years ago, fewer people in both countries are aware that Internet gambling is illegal and more would be willing to see it permitted as long as it were regulated.
Sunday, March 07, 2010
New York, NY— A new Reuters News poll conducted by Ipsos and released today on International Women’s Day indicates that three quarters (74%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) don’t agree with the statement that “a woman’s place is in the home”. In the alternate, the survey of over 24,000 adults—1000+ respondents per country—shows that 26% agree with the statement.
Friday, March 05, 2010
New York, NY— A new Reuters News poll conducted by Ipsos and released today just prior to the 82nd Annual Academy Awards where the legendary “Oscar’s” will be handed out indicates that 42% of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree with the statement that "movies and films are my escape from the real world—I watch as many as I can as often as I can.” In the alternate, the survey of over 24,000 adults—1000+ respondents per country—shows that 58% disagree with the statement.
Tuesday, February 23, 2010
New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that two thirds (65%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree that money is more important to them nowadays than previously. However, six in 10 (57%) disagree that money is the best sign of a person’s success.
Comparably, the survey of over 24,000 adults—1000+ respondents per country—shows that 35% of adults surveyed in the 23 countries don't agree that money is more important to them nowadays than previously and 43% believe that money is the best sign of a person's success.
Tuesday, February 16, 2010
NEW YORK— A new Reuters News poll conducted by Ipsos and released today indicates that of 23 countries measured--representing 75% of the worlds GDP-- 17 (or 74%) of them had citizens who assessed their country's current economic situation as "good". This compares with just eight of the same 23 countries (or 35%) where citizens assessed their country's economic situation as "good" back in April/May, 2009. This is the first sign in global collective public opinion that the economic havoc caused by the world recession in the latter part of 2008 and throughout most of 2009 may have begun turning the corner as citizens see and feel their own country’s economy improving.
Monday, February 08, 2010
Toronto, Canada— A new Reuters News poll conducted by Ipsos and released today indicates that if given a choice, one in five (21%) adults surveyed in 23 countries (representing 75% of the worlds GDP) would rather spend the day with a pet than with their spouse or partner. Alternatively, 79% indicate of adults surveyed disagreed -- choosing to spend the day with their spouse or partner instead of a pet.
Monday, January 25, 2010
NEW YORK— A new Reuters News poll conducted by Ipsos and released today indicates that only 35% of adults surveyed in 23 countries (representing 75% of the worlds GDP) believe their own government and business leaders are taking the right steps and pace to prevent global climate change.
Monday, January 11, 2010
New York, NY – Not only did the Great Recession of 2009 make global news, it also inspired marketers to read up on how they can work their way through the challenges and aftermath of such an economic turmoil. The January 2010 issue of Ipsos Ideas, a monthly online magazine for marketers and market researchers published by Ipsos North America, features a review of the most read articles in 2009. And the trend clearly shows that marketing professionals across North America are interested in understanding how the Great Recession has changed the market and what best practices and ideas can help them adapt, innovate, and grow in a weak economy.
Wednesday, October 07, 2009
New York, NY – As the global recession lingers and consumers continue to reign back spending – advertisers continue to look for ways to ensure that their brand communications resonate and ultimately deliver. With the stakes higher than ever, Ipsos ASI announces the launch of Next*Connect, the company’s latest advertising research solution. Next*Connect is a sophisticated interactive research tool that digs for deeper insight into the effectiveness of client advertising creative. It achieves this by measuring and testing communications across all areas of the advertising spectrum—from emerging digital media to more traditional forms.
Tuesday, September 29, 2009
Calgary, AB – Americans like football, MySpace, and text messaging. Canadians like hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet. These are some of the findings from an Ipsos study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers.
Thursday, September 24, 2009
Calgary, AB – When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border. According to the latest study from Ipsos, there are marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.
Friday, August 21, 2009
New York, NY - Ipsos, a global leader in research, welcomes Anne Hedde as Global President of Ipsos ASI. In this capacity, Anne is responsible for worldwide Project Management and all aspects of Ipsos ASI’s business in the United States.
Thursday, August 13, 2009
New York, NY - Value is a top priority when purchasing consumer packaged goods products, according to findings from a study conducted by Ipsos Marketing, Consumer Goods. When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value for the money.
Wednesday, August 05, 2009
Toronto, Canada — A new global poll issued today by Ipsos Reid for Complaints Are Us Inc. indicates that four in ten (38%) people surveyed in 23 nations have complained about a product or service in the past year.
Thursday, July 16, 2009
New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that while global consumers do not find the consumer packaged goods sector to be particularly innovative, there is high demand for new food, household and personal products in the market.
Friday, July 10, 2009
For full results, please see above.
Thursday, June 04, 2009
For full results, please see above.
Wednesday, June 03, 2009
For full results, please see above.
Tuesday, June 02, 2009
For full results, please see above.
Thursday, May 28, 2009
Hamburg, Germany - Ipsos Marketing’s PERCEPTORPlus brand research tool received the prestigious Innovation Award from the German Association of Researchers (BVM), beating 16 competitors in the process.
Tuesday, March 31, 2009
Washington, DC—A major analysis of world public opinion was released today by Ipsos— the worlds third largest market and opinion research company—on the eve of the April 2, 2009 G-20 meeting in London, England.
Monday, January 26, 2009
Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the adhesion of Ipsos to the United Nations Global Compact initiative.
Monday, January 19, 2009
For full results, please see above.
Thursday, January 08, 2009
For full results, please see above.
Tuesday, December 23, 2008
For full results, please see attached.
Wednesday, November 05, 2008
Washington, DC—The Ipsos Public Affairs polling team aced the actual popular vote outcome of the historic US Presidential election with their last poll of the campaign collected October 30 to November 2, 2008 and released on November 3, 2008.
Thursday, July 31, 2008
New York, NY – Ipsos will share some powerful market research insights at the upcoming 2008 ESOMAR Congress. Representatives and sector experts from the leading market research company will headline three presentations at this year’s Congress.
Tuesday, June 03, 2008
Washington, DC – A new global Ipsos poll of the world’s most engaged citizens across 22 countries, conducted for Al Jazeera English Network, finds that most citizens appear to be tuned in to the race for the U.S. Presidency, with a majority of global citizens being ‘aware’ of the three major contenders for the presidency: Hillary Clinton (92%), Barack Obama (82%) and John McCain (62%).
Wednesday, January 02, 2008
Toronto, Washington, London - As 2008 dawns across the world, a majority of the world’s most engaged citizens is letting it be known that large companies have too much influence on the decisions of their government and they want a more aggressive crack down on the activities and influence of national and multinational corporations, a new survey reports today.
Friday, December 14, 2007
Toronto, ON – It appears that most Canadians are remaining calm during the recent bouts of market volatility, with the results of a new Ipsos Reid poll conducted on behalf of RBC revealing that a majority (60%) of RRSP investors are not worried about the impact of market fluctuations on the value of their RRSPs. But among those four in ten (40%) who are concerned, the majority (54%) have not made any changes to their investments to address their concerns.
Thursday, November 29, 2007
Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of World Vision in seven different countries – United States, Canada, United Kingdom, Germany, France, Italy and Japan – Canadians appear to be the most compassionate towards people affected by HIV and AIDS when compared to individuals in the other six countries.
Thursday, May 31, 2007
Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.
Wednesday, May 02, 2007
Toronto, ON – According to the fourth instalment of the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, there is increased momentum in downsizing with 33% of potential homebuyers looking for a smaller home (versus 20% in 2006). This trend appears to be a result of the aging population and/or the Boomer movement: 37% of those 55+ are looking for a smaller home and 15% of this same group is considering a condo (compared to 10% overall).
Tuesday, February 27, 2007
New York/Toronto/London – In a new book, Gimme! The Human Nature of Successful Marketing, business and advertising research veteran John Hallward explores our evolutionary traits to help marketers, brand managers, public relations professionals, advertising executives, and even politicians better tap into primary human motivations for greater success.
Thursday, November 23, 2006
The Topline results for this poll are now available for download.
Wednesday, November 15, 2006
Paris, France – Ipsos' revenues for the first nine months of 2006 came to 613.2 million euros, a 24.9% increase on the same period a year later.
Wednesday, August 16, 2006
Paris, France - In the first half of 2006, Ipsos generated revenues of 407.7 million euros, an increase of 26.7%. This strong growth can be attributed to three positive factors:
Wednesday, July 27, 2005
Paris, France — Ipsos explores the evolution of customer satisfaction and retention models, and the misperceptions that have accumulated along the way, in the latest issue of Ipsos Ideas, entitled “Loyalty: Myths and Realities about Desire.”