Hispanic Research

Telemundo E Ipsos Anuncian una Revolucionaria Alianza Investigativa

Wednesday, January 27, 2010

Miami, FL – Enero 27 del 2010 – Telemundo, productor líder de contenido de alta calidad para los hispanos en Estados Unidos y audiencias alrededor del mundo anunció hoy el establecimiento de una alianza investigativa con Ipsos, una compañía líder a nivel global en el manejo de investigaciones de mercado basadas en encuestas. La Encuesta Ipsos-Telemundo servirá para monitorear las opiniones y actitudes de los hispanos que habitan en Estados Unidos.     


Telemundo and Ipsos Announce Ground-Breaking Research Partnership

Wednesday, January 27, 2010

Miami, FL – January 27, 2010 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the establishment of a polling partnership with Ipsos, a leading global survey-based market research company. The Ipsos-Telemundo Poll will help monitor Hispanics’ opinions and attitudes.     


Presidential Approval Slips Below 50% As Ratings of Obama’s Handling of Various Issues Fall Across the Board

Wednesday, December 09, 2009

Washington, DC – For the first time since taking office, President Obama’s approval ratings have fallen below 50%, as Americans are now as likely to say that they disapprove of the job he is doing as they are to approve (49%, respectively), according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. This marks a 4-point decline in approval and a parallel 6-point increase in disapproval since early November.     


Concern about Contracting the Swine Flu Has Become Widespread

Wednesday, November 04, 2009

Washington, DC – Over six in ten U.S. adults express concern that they themselves, someone in their household, or a close friend will get sick from the swine flu, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. More specifically, 63% said they are concerned – 26% “very” and 37% “somewhat” so. This marks an increase in concern since May when just over half (51%) were worried about contracting the H1N1 virus. In contrast, roughly a third (37%) say that they are not concerned that they or their loved ones will get sick from swine flu (21% not very concerned; 15% not at all concerned).     


Ipsos Public Affairs lanza el Centro de Investigación Hispana

Wednesday, September 09, 2009

Chicago, Illinois. Ipsos Public Affairs se complace en anunciar el lanzamiento del Centro de Investigación Hispana (Hispanic Research Center), un amplio recurso dedicado a brindar valiosa investigación de mercados e información acerca de las vidas de los hispanos en los Estados Unidos.     


Ipsos Public Affairs Launches Hispanic Research Center

Wednesday, September 09, 2009

Chicago, IL- Ipsos Public Affairs is pleased to announce the launch of the Hispanic Research Center, an extensive resource dedicated to providing valuable market research and insight into the lives of Hispanics in the United States.     


Obama’s Approval Rating Declines Marginally to 56%

Wednesday, September 02, 2009

Washington, DC – President Obama’s approval ratings have declined marginally – by two percentage points – over the past month, with 56% saying that they approve of how he is handling his job, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. In contrast, 40% say that they disapprove of the President’s job performance.     


For All Its Intensity, Americans Are Not Swayed by the Healthcare Debate

Wednesday, September 02, 2009

Washington, DC – Americans remain divided in their views of healthcare reform, as roughly as many feel that a public health insurance plan is necessary in order for all Americans to have access to quality healthcare (49%) as say that this can be achieved without creating a public plan (46%), according to a new telephone poll conducted by Ipsos Public Affairs. This mirrors attitudes from a poll held in early July, when 52% said a public option was needed and 44% said it was not.     


54% of Americans Support Sotomayor’s Confirmation Despite Lack of Familiarity

Friday, June 12, 2009

Washington, DC – Though most Americans are still forming their opinions about Obama’s nominee, a majority (54%) says that the Senate should vote to confirm Sonia Sotomayor as a Supreme Court Justice, including 40% who strongly feel this way. Only one in five Americans (21%) say the Senate should not confirm her nomination. A quarter of adults (26%) are unsure.     


A Pesar de la Falta de Familiaridad, 54% de los Americanos Apoya la Confirmación de Sotomayor

Friday, June 12, 2009

Washington, DC – A pesar que la mayoría de los americanos todavía se están formando una idea acerca de la nominada del presidente Obama, la mayoría (54%) dice que el senado debe votar para confirmar a Sonia Sotomayor como jueza del Tribunal Supremo, incluyendo 40% que está firmemente convencido. Solo uno en cinco americanos (21%) dice que el senado no debería votar para confirmar su nominación. Un cuarto de los adultos esta no está seguro (26%).     


U.S. Hispanics Overwhelmingly Approve of President Obama’s Performance Over His First 100 Days on the Job

Tuesday, April 28, 2009

Chicago, IL – President Barack Obama hits the highly anticipated 100-day milestone of his presidency with overwhelming support from the U.S. Hispanic population.     


Hispanos en los Estados Unidos muestran aprobación por el desempeño del Presidente Obama en los primeros 100 días de su mandato

Tuesday, April 28, 2009

Chicago, Illinois – Con un gran respaldo de la población hispana en los Estados Unidos, el presidente Barack Obama llega a los tan esperados 100 días de su Presidencia.     


Hispanics Strive for a Better Future While Staying Connected to their Culture

Tuesday, February 17, 2009

Chicago, IL – Hispanics in the United States have a multitude of opinions on all aspects of their lives from finances, education, immigration, social relationships and their culture. However, do not let the size and complexities of this group overwhelm you – if you want to understand what U.S. Hispanics want, you just have to listen to what is important to them.     


From Online Purchases, to Social Networking to the News: Hispanics Are Taking Advantage of the Internet’s Possibilities

Monday, February 02, 2009

Chicago, IL - United States Hispanics are not only online in overwhelming numbers, but they are taking advantage of the internet’s position as a primary tool for information. Previous notions of Hispanics not having access to the internet, or being unaware of its possibilities, have been smashed. Not only are U.S. Hispanics online, but they turn to the internet for a variety of reasons.     


English TV or Spanish Radio? U.S. Hispanics Are Utilizing Both Languages and Doing So with Ease

Wednesday, January 21, 2009

Chicago, IL – They switch back and forth from their Spanish language soap opera to the English language evening news with ease. They may also pick up a Spanish fashion magazine while listening to the radio in English. Seems confusing to you? Well, mixing languages does not complicate the lives of United States Hispanics who are living with ease in both worlds – the one that is in English and the other that is in Spanish.     


Widespread Concern about Rising Food Costs Dampens Americans’ Support of Policies Promoting the Production of Corn Ethanol

Monday, November 17, 2008

New York, NY – While a majority of Americans (55%) initially say that they support existing policies aimed at promoting the use of corn to produce ethanol, when informed of USDA data linking ethanol to food price increases, half (49%) become less likely to support these policies, according to an Ipsos poll conducted for members of the Food Before Fuel campaign. The policies were defined as including an annual tax subsidy of more than $4 billion to fuel blenders for adding ethanol into the fuel supply; a tariff on imported ethanol; and a mandate requiring set levels of ethanol be blended into fuel each year.     


In the Wake of Wall Street Meltdown, Neither Candidate Seen As Qualified to Resolve Crisis: Obama 45%, McCain 46%

Wednesday, September 24, 2008

Washington, DC – A new Ipsos/McClatchy poll of registered voters indicates that neither candidate for the Presidency is viewed as qualified to resolve the financial and mortgage crisis following last week’s Wall Street meltdown. Overall, less than half of American voters endorse each candidates qualifications – 45% of voters believe Barack Obama is qualified to resolve the crisis; 46% see John McCain as qualified.     


McCain Holding Convention Bump But still a Dead Heat for the White House: McCain 45%, Obama 45%

Wednesday, September 17, 2008

Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that McCain has been able to maintain his post-convention bump. The overall national race, though, remains a statistical dead heat — 45% for McCain and 45% for Obama.     


The Race for the White House: In a Heartbeat

Friday, September 12, 2008

Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that with less than two months remaining in the campaign for president, the race between McCain and Obama is a statistical dead heat —46% for McCain and 45% for Obama.     


Overall Leadership Matters: McCain 47%, Obama 45% Equal To The Task

Friday, September 12, 2008

Washington, DC - A new Ipsos/McClatchy poll of Americans indicates that with less than two months remaining in the campaign for president, John McCain and Barack Obama are in a statistical dead heat on the issue of Leadership—one of the central focal points of the race this year. Forty-Seven percent of Americans see McCain as stronger on Leadership, while 45% think Obama is stronger.     


Football Is America’s Favorite Radio Sport

Monday, July 14, 2008

New York, NY – According to a poll conducted by Ipsos for Radio Heard Here, three out of four Americans (75%) say they have a favorite sport to listen to on the radio. Among them, 30% say they prefer football, while 25% choose baseball, 15% basketball, 11% soccer, 7% motor sports, 4% hockey and 3% golf.     


Ipsos Taps Into The Pulse Of America’s Growing Hispanic Demographic

Thursday, May 29, 2008

New York, NY – Responding to the increasing need of marketers to reach out to and understand the fast growing Hispanic population in the U.S., Ipsos is offering its Omnibus service in the Spanish language. The recently launched Ipsos Hispanic Express Omnibus becomes the only Hispanic Omnibus survey to start every week, allowing for faster data collection and more immediate results.     


Majority Of Americans (52%) Feel The World Would Be A Safer Place With John McCain As President

Tuesday, April 22, 2008

Washington, DC – More than half of all Americans (52%) feel that the world would be a safer place with John McCain elected as president, according to a new Ipsos Public Affairs poll, conducted on behalf of The Munk Debates. This is compared to the slightly smaller percentages who feel that Hillary Clinton (45%) or Barack Obama (44%) would make the world safer, were they elected to the same office.     

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