Hispanic Research Polls

US Hispanic Understanding at Center of New Ipsos Offer

Tuesday, October 16, 2012

New York, NY – America’s multicultural mainstream, fuelled by the growing influence of US Hispanics, represents both a challenge and an opportunity for marketers. To help marketers navigate this new normal, Ipsos UU is introducing Fusiona, a qualitative practice that integrates the power of insightful consumer research with a brand’s right-to-win in a culturally relevant way.     


Ipsos Lanza su Nuevo Centro de Investigación del Mercado Hispano en Estados Unidos

Tuesday, October 16, 2012

New York, NY – La corriente mayoritaria multicultural en Estados Unidos, impulsada por la creciente influencia de los hispanos en el país, plantea al mismo tiempo un desafío y una oportunidad para los encargados de marketing. Como apoyo para este nuevo escenario, Ipsos UU presenta Fusiona, una herramienta cualitativa que integra el poder de una investigación profunda de los consumidores con el derecho a ganar de una marca de una forma culturalmente pertinente.     


Ipsos’ U.S. Diversity Markets Report: 15th Edition

Tuesday, April 24, 2012

New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.     


Hispanics Much More Optimistic than the Rest of the Population

Wednesday, March 07, 2012

New York, NY - A new study provided exclusively to Portada by MediaVest and Ipsos MediaCT reveals that Hispanics have a much more optimistic perspective on on their lives, and the state of America more generally. This is even more the case for Spanish-dominant Hispanics.     


President Obama’s Approval among Hispanics Drops Six Points since June

Thursday, December 22, 2011

New York, NY – A recent Ipsos-Telemundo Poll indicates that just over half of U.S Hispanic adults (56%) approve the way Barack Obama is handling his job as President while 35 percent disapprove of it. While still a majority, the proportion of Hispanics who approve of how President Obama is handling his job keeps shrinking. An Ipsos-Telemundo Poll released in June 2011, found that Obama’s approval was at 62% at the time, already considerably lower than the 86% who approved back in April of 2009 – when the President marked his first 100 days in office. Overall, the President’s approval rating among Hispanics has dropped 30 points since April, 2009.     


La Aprobación del Presidente Obama entre los Hispanos Cae Seis Puntos desde Junio

Thursday, December 22, 2011

New York, NY – Los resultados de un reciente sondeo Ipsos-Telemundo indican que un poco más de la mitad de los adultos hispanos en los Estados Unidos (56%) aprueba de la forma en que Barak Obama está haciendo su trabajo como presidente, mientras que el 35% desaprueba. Aunque todavía representan una mayoría, la proporción de hispanos que aprueben como el presidente Obama está haciendo su trabajo sigue reduciéndose. En el sondeo previo de Ipsos-Telemundo, publicado en Junio de 2011, la aprobación del presidente Obama era del 62%. Los resultados de la medición de Junio ya representaban una caída considerable desde Abril de 2009, cuando la aprobación del presidente entre los hispanos era del 86%. Desde Abril 2009, cuando el presidente marcó sus primeros 100 días en el cargo, su aprobación entre los hispanos ha caído 30 puntos porcentuales.     


Twice as Many Hispanics Approve than Disapprove of President Obama’s Job Performance

Thursday, June 30, 2011

New York, NY – A recent Ipsos-Telemundo Poll indicates that six in ten U.S. Hispanic adults (62 percent) approve of the way Barak Obama is handling his job as President while 31 percent disapprove of it. President Obama’s approval rating among Hispanics continues to be higher than it is among the U.S. public at large. The latest Ipsos-Reuters poll shows that just half of all U.S. adults (50 percent) approve of Obama’s job performance while 46 percent disapprove of it.     


Los Hispanos en Estados Unidos que Aprueban del Desempeño del Presidente Obama Dobla a Aquellos que lo Desaprueban

Thursday, June 30, 2011

New York, NY – Los resultados de un reciente sondeo Ipsos-Telemundo indican que seis de cada diez adultos hispanos en los Estados Unidos (62%) aprueba de la forma en que Barak Obama está haciendo su trabajo como Presidente, mientras que el 31% desaprueba. La tasa de aprobación del presidente Obama entre los hispanos sigue siendo más alta que entre el público en general de los EE.UU. La última encuesta de Ipsos-Reuters muestra que únicamente la mitad de los adultos de los EE.UU. (50%) aprueba la gestión de Obama, mientras que el 46% desaprueba de ella.     


Hispanics Nearly Universally Acknowledge the Importance of Firefighters Regarding the Safety of their Communities

Wednesday, April 06, 2011

New York, NY – Following the recent announcement of Duracell’s battery program in partnership with the National Volunteer Fire Council (NVFC), Power Those Who Protect Us, Ipsos conducted a poll among Hispanic consumers as well as consumers from the general public on its behalf, to assess how they perceive volunteer firefighters and the important role they play in community safety.     


Todos los Hispanos Reconocen la Importancia de los Bomberos para la Seguridad de su Comunidad

Wednesday, April 06, 2011

New York, NY – Tras el reciente anuncio del programa de baterías Duracell en colaboración con el Consejo Nacional de Bomberos Voluntarios (NVFC por sus siglas en Ingles), Power Those Who Protect Us, Ipsos realizó una encuesta en su nombre entre el público Hispanos, así como a miembros de la población general, para evaluar cómo perciben los bomberos voluntarios y el importante papel que desempeñan en la seguridad de la comunidad.     


Nine in Ten Hispanics See a Good Education as Necessary for Immigrants to Improve their Standard of Living

Tuesday, September 28, 2010

New York, NY – No one can argue the value of a good education and its impact in our society; with this in mind, the latest Ipsos Telemundo Poll, explores the perceptions of Hispanics about education. The study conducted among Hispanic adults living in the United States shows that this increasingly growing demographic group considers education to be very important. Among the 434 Hispanic adults interviewed, nine in ten (89%) subscribe to the belief that a good education is necessary for Hispanic immigrants in the United States to improve their standard of living – including 73% who completely agree. In comparison, just eight percent disagree.     


Nueve de Cada Diez Hispanos Consideran que una Buena Educación es Necesaria para que los Inmigrantes Mejoren su Nivel de Vida

Tuesday, September 28, 2010

New York, NY – Nadie puede discutir el valor de una buena educación y su impacto en nuestra sociedad, con esto en mente, el más reciente sondeo Ipsos-Telemundo, explora las percepciones de los Hispanos acerca de la educación. El estudio realizado entre adultos Hispanos que viven en los Estados Unidos muestra que este creciente grupo demográfico considera que la educación es muy importante. Entre los 434 adultos Hispanos entrevistados, nueve de cada diez (89%) tienen la creencia que una buena educación es necesaria para que los inmigrantes Hispanos en los Estados Unidos mejoren su nivel de vida – incluyendo 73% que están completamente de acuerdo. En comparación, sólo el ocho por ciento está en desacuerdo.     


Nearly Nine in Ten Hispanics Feel that Children of Immigrants Have Better Opportunities in the U.S. than They Would in Their Parents’ Country of Origin

Thursday, August 05, 2010

New York, NY – As the controversy over the immigration law in Arizona continues, eight in ten Hispanics (81%) say that the hardships faced by Hispanic immigrants living in the United States are worth it in order to ensure a better future for their families, according to the newest Ipsos-Telemundo telephone poll.     


Casi Nueve de Cada Diez Hispanos Siente que los Niños de los Inmigrantes Tienen Más y Mejores Oportunidades en EE.UU. de las que Tendrían en el Pais de Origen de sus Padres.

Thursday, August 05, 2010

New York, NY – Mientras la controversia acerca de la ley de inmigración en Arizona continúa, según el más reciente sondeo Ipsos-Telemundo, ocho de cada diez Hispanos (81%) dice que las dificultades que pueden estar afrontando los inmigrantes Hispanos que viven en los Estados Unidos, valen la pena para asegurar un mejor futuro para sus familias.     


Hispanics as Likely as the General Population to Recognize the Importance in Partaking in the 2010 Census; 9 in 10 See Participation as a Duty

Friday, May 28, 2010

New York, NY – As the Census Bureau prepares to send Census takers knocking on doors in communities across the country, a new Ipsos-Telemundo telephone poll shows that Hispanics share similar attitudes toward participating in the Census as the general population. At least nine in ten from both populations agree that it is important not only for their community that everyone takes part (92% of Hispanics, 94% of the general public), but also for everyone across the nation to be counted (94% of Hispanics, 93% of the general public).     


Economic Crisis Makes Most Hispanics Even More Inclined to Provide Financial Protection for Their Family

Thursday, May 13, 2010

New York, NY –The economic crisis has made Hispanics even more eager to provide financial protection for their family, according to a new Ipsos Public Affairs telephone poll of 500 Hispanic adults conducted on behalf of New York Life. Three quarters (77%) of the 500 Hispanics surveyed agree that the economic crisis has increased their desire to provide financial protection for their family. More precisely, four in ten (42%) strongly agree and 35% somewhat agree while only 21% disagree to any extent.     


Hispanics Are More Optimistic About the U.S. Economy than the General Population

Thursday, April 22, 2010

New York, NY – According to the newest Ipsos-Telemundo telephone poll, nearly four out of five Hispanics feel that the economy has stabilized or that it has already started to improve. Among 500 adult Hispanics living in the United States, 14% say that that the U.S. economy has turned the corner on the economic crisis and 63% say that the economy hasn’t yet begun to improve, but that it has stabilized. However, 20% say the worst is yet to come.     


With the Census in Progress, the Overall Perception of Importance and Intent to Participate Has Grown – Especially Among Hispanics

Wednesday, April 21, 2010

New York, NY – In a new Ipsos-Telemundo telephone poll conducted through the month of March, 95% of the 500 Hispanics residing in the United States interviewed said that it is important for everyone living in the U.S. to be counted in the 2010 census. This represents a seven point increase from results released in January (88%). In comparison, a slightly lower proportion of the general population (90%) agree that it is important for everyone to take part, according to a telephone survey of 1,000 members of the U.S. population at large conducted between March 1 and March 17.     


Hispanics Are Increasingly Motivated about the 2010 Census with 91% Intending to Participate

Thursday, March 18, 2010

New York, NY – In the newest Ipsos-Telemundo telephone poll, which explores the knowledge and opinions of Hispanics about the 2010 U.S. Census, 91% of those surveyed say they intend to be counted in the 2010 Census. This represents a seven-point increase since the previous Ipsos-Telemundo Poll released in January in which 84% reported their intent to be counted.     


Telemundo E Ipsos Anuncian una Revolucionaria Alianza Investigativa

Wednesday, January 27, 2010

Miami, FL – Enero 27 del 2010 – Telemundo, productor líder de contenido de alta calidad para los hispanos en Estados Unidos y audiencias alrededor del mundo anunció hoy el establecimiento de una alianza investigativa con Ipsos, una compañía líder a nivel global en el manejo de investigaciones de mercado basadas en encuestas. La Encuesta Ipsos-Telemundo servirá para monitorear las opiniones y actitudes de los hispanos que habitan en Estados Unidos.     


Telemundo and Ipsos Announce Ground-Breaking Research Partnership

Wednesday, January 27, 2010

Miami, FL – January 27, 2010 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the establishment of a polling partnership with Ipsos, a leading global survey-based market research company. The Ipsos-Telemundo Poll will help monitor Hispanics’ opinions and attitudes.     


Presidential Approval Slips Below 50% As Ratings of Obama’s Handling of Various Issues Fall Across the Board

Wednesday, December 09, 2009

Washington, DC – For the first time since taking office, President Obama’s approval ratings have fallen below 50%, as Americans are now as likely to say that they disapprove of the job he is doing as they are to approve (49%, respectively), according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. This marks a 4-point decline in approval and a parallel 6-point increase in disapproval since early November.     


Concern about Contracting the Swine Flu Has Become Widespread

Wednesday, November 04, 2009

Washington, DC – Over six in ten U.S. adults express concern that they themselves, someone in their household, or a close friend will get sick from the swine flu, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. More specifically, 63% said they are concerned – 26% “very” and 37% “somewhat” so. This marks an increase in concern since May when just over half (51%) were worried about contracting the H1N1 virus. In contrast, roughly a third (37%) say that they are not concerned that they or their loved ones will get sick from swine flu (21% not very concerned; 15% not at all concerned).     


Ipsos Public Affairs lanza el Centro de Investigación Hispana

Wednesday, September 09, 2009

Chicago, Illinois. Ipsos Public Affairs se complace en anunciar el lanzamiento del Centro de Investigación Hispana (Hispanic Research Center), un amplio recurso dedicado a brindar valiosa investigación de mercados e información acerca de las vidas de los hispanos en los Estados Unidos.     


Ipsos Public Affairs Launches Hispanic Research Center

Wednesday, September 09, 2009

Chicago, IL- Ipsos Public Affairs is pleased to announce the launch of the Hispanic Research Center, an extensive resource dedicated to providing valuable market research and insight into the lives of Hispanics in the United States.     


Obama’s Approval Rating Declines Marginally to 56%

Wednesday, September 02, 2009

Washington, DC – President Obama’s approval ratings have declined marginally – by two percentage points – over the past month, with 56% saying that they approve of how he is handling his job, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. In contrast, 40% say that they disapprove of the President’s job performance.     


For All Its Intensity, Americans Are Not Swayed by the Healthcare Debate

Wednesday, September 02, 2009

Washington, DC – Americans remain divided in their views of healthcare reform, as roughly as many feel that a public health insurance plan is necessary in order for all Americans to have access to quality healthcare (49%) as say that this can be achieved without creating a public plan (46%), according to a new telephone poll conducted by Ipsos Public Affairs. This mirrors attitudes from a poll held in early July, when 52% said a public option was needed and 44% said it was not.     


54% of Americans Support Sotomayor’s Confirmation Despite Lack of Familiarity

Friday, June 12, 2009

Washington, DC – Though most Americans are still forming their opinions about Obama’s nominee, a majority (54%) says that the Senate should vote to confirm Sonia Sotomayor as a Supreme Court Justice, including 40% who strongly feel this way. Only one in five Americans (21%) say the Senate should not confirm her nomination. A quarter of adults (26%) are unsure.     


A Pesar de la Falta de Familiaridad, 54% de los Americanos Apoya la Confirmación de Sotomayor

Friday, June 12, 2009

Washington, DC – A pesar que la mayoría de los americanos todavía se están formando una idea acerca de la nominada del presidente Obama, la mayoría (54%) dice que el senado debe votar para confirmar a Sonia Sotomayor como jueza del Tribunal Supremo, incluyendo 40% que está firmemente convencido. Solo uno en cinco americanos (21%) dice que el senado no debería votar para confirmar su nominación. Un cuarto de los adultos esta no está seguro (26%).     


U.S. Hispanics Overwhelmingly Approve of President Obama’s Performance Over His First 100 Days on the Job

Tuesday, April 28, 2009

Chicago, IL – President Barack Obama hits the highly anticipated 100-day milestone of his presidency with overwhelming support from the U.S. Hispanic population.     


Hispanos en los Estados Unidos muestran aprobación por el desempeño del Presidente Obama en los primeros 100 días de su mandato

Tuesday, April 28, 2009

Chicago, Illinois – Con un gran respaldo de la población hispana en los Estados Unidos, el presidente Barack Obama llega a los tan esperados 100 días de su Presidencia.     


Hispanics Strive for a Better Future While Staying Connected to their Culture

Tuesday, February 17, 2009

Chicago, IL – Hispanics in the United States have a multitude of opinions on all aspects of their lives from finances, education, immigration, social relationships and their culture. However, do not let the size and complexities of this group overwhelm you – if you want to understand what U.S. Hispanics want, you just have to listen to what is important to them.     


From Online Purchases, to Social Networking to the News: Hispanics Are Taking Advantage of the Internet’s Possibilities

Monday, February 02, 2009

Chicago, IL - United States Hispanics are not only online in overwhelming numbers, but they are taking advantage of the internet’s position as a primary tool for information. Previous notions of Hispanics not having access to the internet, or being unaware of its possibilities, have been smashed. Not only are U.S. Hispanics online, but they turn to the internet for a variety of reasons.     


U.S. Hispanics Switch it Up

Friday, January 30, 2009

    


English TV or Spanish Radio? U.S. Hispanics Are Utilizing Both Languages and Doing So with Ease

Wednesday, January 21, 2009

Chicago, IL – They switch back and forth from their Spanish language soap opera to the English language evening news with ease. They may also pick up a Spanish fashion magazine while listening to the radio in English. Seems confusing to you? Well, mixing languages does not complicate the lives of United States Hispanics who are living with ease in both worlds – the one that is in English and the other that is in Spanish.     


Widespread Concern about Rising Food Costs Dampens Americans’ Support of Policies Promoting the Production of Corn Ethanol

Monday, November 17, 2008

New York, NY – While a majority of Americans (55%) initially say that they support existing policies aimed at promoting the use of corn to produce ethanol, when informed of USDA data linking ethanol to food price increases, half (49%) become less likely to support these policies, according to an Ipsos poll conducted for members of the Food Before Fuel campaign. The policies were defined as including an annual tax subsidy of more than $4 billion to fuel blenders for adding ethanol into the fuel supply; a tariff on imported ethanol; and a mandate requiring set levels of ethanol be blended into fuel each year.     


In the Wake of Wall Street Meltdown, Neither Candidate Seen As Qualified to Resolve Crisis: Obama 45%, McCain 46%

Wednesday, September 24, 2008

Washington, DC – A new Ipsos/McClatchy poll of registered voters indicates that neither candidate for the Presidency is viewed as qualified to resolve the financial and mortgage crisis following last week’s Wall Street meltdown. Overall, less than half of American voters endorse each candidates qualifications – 45% of voters believe Barack Obama is qualified to resolve the crisis; 46% see John McCain as qualified.     


McCain Holding Convention Bump But still a Dead Heat for the White House: McCain 45%, Obama 45%

Wednesday, September 17, 2008

Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that McCain has been able to maintain his post-convention bump. The overall national race, though, remains a statistical dead heat — 45% for McCain and 45% for Obama.     


The Race for the White House: In a Heartbeat

Friday, September 12, 2008

Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that with less than two months remaining in the campaign for president, the race between McCain and Obama is a statistical dead heat —46% for McCain and 45% for Obama.     


Overall Leadership Matters: McCain 47%, Obama 45% Equal To The Task

Friday, September 12, 2008

Washington, DC - A new Ipsos/McClatchy poll of Americans indicates that with less than two months remaining in the campaign for president, John McCain and Barack Obama are in a statistical dead heat on the issue of Leadership—one of the central focal points of the race this year. Forty-Seven percent of Americans see McCain as stronger on Leadership, while 45% think Obama is stronger.     


Football Is America’s Favorite Radio Sport

Monday, July 14, 2008

New York, NY – According to a poll conducted by Ipsos for Radio Heard Here, three out of four Americans (75%) say they have a favorite sport to listen to on the radio. Among them, 30% say they prefer football, while 25% choose baseball, 15% basketball, 11% soccer, 7% motor sports, 4% hockey and 3% golf.     


Ipsos Taps Into The Pulse Of America’s Growing Hispanic Demographic

Thursday, May 29, 2008

New York, NY – Responding to the increasing need of marketers to reach out to and understand the fast growing Hispanic population in the U.S., Ipsos is offering its Omnibus service in the Spanish language. The recently launched Ipsos Hispanic Express Omnibus becomes the only Hispanic Omnibus survey to start every week, allowing for faster data collection and more immediate results.     


Majority Of Americans (52%) Feel The World Would Be A Safer Place With John McCain As President

Tuesday, April 22, 2008

Washington, DC – More than half of all Americans (52%) feel that the world would be a safer place with John McCain elected as president, according to a new Ipsos Public Affairs poll, conducted on behalf of The Munk Debates. This is compared to the slightly smaller percentages who feel that Hillary Clinton (45%) or Barack Obama (44%) would make the world safer, were they elected to the same office.