Finance & Economy Polls

Ipsos Global @dvisory: The Economic Pulse of the World (September 2014)

Thursday, September 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,056 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Awareness of Alibaba

Thursday, September 18, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about awareness of Alibaba. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


How America Views Home Ownership

Monday, September 15, 2014

New York, NY - Conducting a national study for public release, Ipsos partnered up with Wells Fargo to gain insight on the perceptions and attitudes of the American public toward various aspects of home ownership, including aspects of financial planning such as borrowing. Results show that the majority of Americans – including Millennials - consider themselves to be financially responsible, not spending beyond their means, while claiming to also understand how to manage, save, invest, and earn their money. However, when it comes to the financial aspects associated with purchasing a home, education opportunities do exist as misperceptions about the home buying process are common - particularly when it comes to qualifying for a mortgage, the various types of mortgages that are available (that may help potential buyers qualify), and down payment requirements.     


Ipsos/RBC Consumer Outlook Index: September 2014

Thursday, September 04, 2014

Washington, DC - September’s RBC Consumer Outlook Index continues its slow upward movement, up about 1.0 point from August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.     


Nine in Ten (87%) Post-Secondary Students Report Still Having a Lot to Learn About Managing Finances

Wednesday, September 03, 2014

Toronto, ON – With a new semester underway and students learning new and big ideas inside the classroom, most indicate there’s another subject outside the classroom that they still could broaden their horizons on: financial management.     


Nine in Ten (91%) Torontonians Say Billy Bishop Toronto City Airport a Valuable Asset for the City

Tuesday, September 02, 2014

Toronto, ON – Nine in ten (91%) Torontonians ‘agree’ (52%/39% somewhat) that the Billy Bishop Toronto City Airport is a ‘valuable asset for the city’, up 4 points since last year, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (9%) ‘disagree’ (4% strongly/5% somewhat) that it is.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2014)

Monday, August 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Commitment to College Strong as Ever as Families Make Deliberate Decisions to Meet Cost, Says New Research from Sallie Mae and Ipsos

Thursday, July 31, 2014

Washington, D.C., Newark, DE. — Ninety-eight percent of families agree that college is a worthwhile investment, but the way they covered the bill last year changed, according to “How America Pays for College 2014,” a new national study from Sallie Mae and Ipsos. The annual study, now in its seventh year, found that while the average amount spent on college was consistent with prior years, families spent more out of pocket (42 percent of college costs) while overall borrowing (22 percent of college costs) was at the lowest level in five years. Low-income students, in particular, reduced their reliance on borrowed funds when paying for college last year.     


Ipsos/RBC Consumer Outlook Index: August 2014

Thursday, July 31, 2014

Washington, DC - August’s RBC Consumer Outlook Index shows slight upward movement this month, up 1.0 point from last month, however the overall trend of stability continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows predominant increases and one notable decrease.     


Budgeting Tops Cost Cutting and Earning More as Most Helpful Down-Payment Saving Strategy for Prospective Ontario Homebuyers

Tuesday, July 29, 2014

Toronto, ON – Ontarians planning to buy a home in the next two years say they will create a budget to help save for the prospective home’s down-payment (40%), trumping cutting costs (36%) and earning more money, through such avenues as over time or a second job (36%), according to a new study conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2014)

Thursday, July 24, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,011 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Americans Prioritize Jobs – Fair Trade Laws

Wednesday, July 23, 2014

Washington DC – A recent public opinion study conducted on behalf of the Alliance for American Manufacturing indicates that in the context of international trade deals, Americans prioritize protecting American jobs and making sure deals are fair.     


Canadian Parents Know Less Than They Think They Do About Child’s Post-Secondary Spending

Tuesday, July 22, 2014

Toronto, ON – When it comes to knowing about their children’s debt and post-secondary spending habits, a new survey conducted by Ipsos Reid on behalf of RBC reveals a concerning disconnect between parents and their children when it comes to money matters at school.     


Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers’ Personal Information and Privacy

Thursday, July 17, 2014

New York, NY – While a majority of U.S. adults do see the risks involved with companies having access to their personal information, six in ten (58%) feel that generally speaking, companies in the U.S. do a good job of protecting their customers’ personal information and privacy , including one in ten (11%) who feel that they do a very good job, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Just over one-third (35%) view companies as doing a bad job, including 8% who view it as very bad, while 6% are not sure.     


Two-Thirds (68%) of Pre-Retired Boomers Have Not Discussed All Aspects of Retirement with Their Spouse or Partner

Wednesday, July 16, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of RBC and their annual Retirement Myths & Realities Poll, reveals that most Canadians aged 50 and older who are not yet retired have yet to discuss all the facets related to retirement with their significant others. Only one in three (32%) pre-retired boomers has discussed all of the following topics with their spouse or partner:     


Over Nine in Ten Canadians (93%) and Americans (90%) Agree That Downtowns Need to Become More Livable Spaces

Tuesday, July 15, 2014

Toronto, ON – Over nine in ten Canadians (93%) and Americans (90%) want downtowns to become neighbourhoods that feature green spaces (eg. parks, public areas, trees, etc) and walkable areas, according to a new Ipsos Reid poll on behalf of Lamb Development Corp. A very slim proportion disagreed with this idea (7% Canadians, 10% Americans).     


Condos Rank as Second Most Popular Real Estate Choice for Prospective Ontarian Homebuyers

Thursday, July 10, 2014

Toronto, ON – While the average detached home is still the standard for prospective homebuyers in Ontario, many Ontarians are turning to the condo market for their future residential needs, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association and The Ontario Home Ownership Index.     


Ipsos/RBC Consumer Outlook Index: July 2014

Thursday, July 03, 2014

Washington, DC - July’s RBC Consumer Outlook Index shows little movement this month, down 0.5 points from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mixed small increases and decreases with an overall picture of stagnating consumer confidence.     


Three Quarters of Canadians Want to Be Conscience Shoppers (77%) and Feel Responsible for Taking Action to Protect Children from Child Labour (75%)

Wednesday, June 25, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada as part of the agency's No Child For Sale campaign reveals that most Canadians are wanting to be more conscience in their shopping, especially since they believe they have a part to play, through their buying habits, to protect children from exploitative labour.     


Vacation Deficit Decreases as More Americans Confident They’ll Take a Vacation This Year

Tuesday, June 24, 2014

New York, NY – The vacation deficit in America is decreasing this year compared to last, as more Americans intend to take a vacation in 2014, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Half (52%) of Americans say they’re ‘confident’ (37% very/15% somewhat) that they’ll take a vacation in 2014 – defined as leisure travel of at least a week at least 100 miles from home – which is up 5 points from last year and back on par with 2011/2012 results. Furthermore, just 8% say they have already taken a vacation this year, which shows no change from 2013. Those in the Northeast (54%, no change) and Midwest (52%, down 4 points) are most confident about vacationing, although those in the South (51%, up 5 points) and West (49%, up 8 points) saw the largest gains from last year.     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2014)

Monday, June 23, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,242 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


With Changes to Pension Landscape on the Horizon, Canadians of all Ages Want to See Pension Promises Kept, Look to Government to Ensure They Are

Friday, June 20, 2014

Ottawa, ON – As the Government of Canada seeks feedback on its plans to put in place the necessary framework for a new kind of private sector pension plan, “the target benefit pension plan”, a survey conducted by Ipsos Reid on behalf of the Canadian Federation of Pensioners and Bell Pensioners' Group finds that, against a backdrop of uncertainty about the future viability of employer-provided pensions, Canadians are highly supportive of government action to increase pension coverage.     


New Study Reveals that More Canadians Not Expecting Inheritance from Parents (45%) Than Expecting One (35%)

Thursday, June 19, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of HomEquity Bank reveals that when it comes to receiving a parental inheritance, Canadians should not be getting their hopes up.     


Canadians in Cars Talking About Their Road Pet Peeves

Tuesday, June 17, 2014

Toronto, ON – Nearly all Canadians can admit to having certain ‘pet peeves’ within their day-to-day life, with Canadians on the road feeling no different. According to a new survey conducted by Ipsos Reid on behalf of RBC Insurance, nearly all licensed Canadians have their automotive annoyances and have provided their top ‘pet peeves’.     


Ipsos/RBC Consumer Outlook Index: June 2014

Thursday, June 05, 2014

Washington, D.C. - June’s RBC Consumer Outlook Index shows a slight uptick in American consumer confidence, with the overall index score at 51.0, up nearly a point from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mostly steady increases with one notable decrease in the RBC Inflation Index.     


Majority (58%) of Torontonians Support Reduction in the Municipal Land Transfer Tax, Just 28% Oppose

Thursday, June 05, 2014

Toronto, ON – A majority (58%) of Torontonians ‘support’ (23% strongly/36% somewhat) ‘a reduction in the Land Transfer Tax paid by home buyers, instead of a complete repeal of the tax’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. In contrast, just 28% ‘oppose’ (14% strongly/14% somewhat) a reduction in the LTT, while 14% don’t know which position they support.     


Albertans On Greenhouse Gas Emissions From Industrial Facilities

Friday, May 23, 2014

Calgary, AB – A new Ipsos Reid poll, conducted on behalf of The Alberta Energy Efficiency Alliance (AEEA), shows that most Albertans support the Government of Alberta requiring stronger greenhouse gas performance from industrial facilities.     


Property Prospects in 26 Countries: Four in Ten (38%) Globally Think This Month Will Be a Good Time to Buy Property

Thursday, May 22, 2014

Global — A new poll by global research company Ipsos finds that four in ten (38%) respondents in 26 countries think the next 30 days will be a good time to buy real estate, such as a house, vacation property or investment property. This figure has remained unchanged over the past three months (since February 2014). It is three points lower than this time last year (April 2013: 41%) and one point lower than two years ago (April 2012: 39%).     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2014)

Thursday, May 22, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,605 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: May 2014

Thursday, May 01, 2014

Washington, D.C. - May’s RBC Consumer Outlook Index shows virtually no change in American consumer confidence, with the overall index score at 50.1, up marginally after last month’s decrease. For the past year, consumer confidence has not stagnated at or near the current level of 50-51 on the RBC COI.     


BC Views On The Natural Resource Sector

Wednesday, April 30, 2014

Vancouver, BC – A new Ipsos Reid poll conducted on behalf of Resource Works shows that most British Columbians believe the natural resource sector is good for the province. The poll also reveals that more could be done to demonstrate that BC’s natural resource sector is a world leader in terms of innovation and sustainability. British Columbians also think that both industry and government could do more to reduce gaps in perception of the sector held by urban versus rural residents.     


Most (88%) Torontonians See Homeownership as Part of ‘The Canadian Dream’, But Seven in Ten (68%) Say MLTT Would Limit Ability to Afford a Home

Tuesday, April 29, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA) reveals that although most Torontonians believe home ownership to be one of life’s most important moments, the presence of the municipal land transfer tax is viewed as a barrier to home ownership.     


Ipsos Global @dvisory: The Economic Pulse of the World (April 2014)

Friday, April 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,675 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


More Young Canadians See Homeownership as a Good Investment in 2014 (86%, Up 8 Points)

Thursday, April 10, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of RBC and their 21st Annual Homeownership Poll, positive sentiment for homeownership among young Canadians has noticeably increased since this time last year.     


Ipsos/RBC Consumer Outlook Index: April 2014

Thursday, April 03, 2014

Washington, D.C. - With April’s RBC Consumer Outlook Index showing a minor drop in American consumer confidence, it is becoming clear that the past year has seen no real improvement in overall consumer sentiment. Other than last fall’s government shutdown-related drop and subsequent recovery, consumer confidence is functionally unchanged over the last year indicating the slow recovery since the recession may have stalled.     


Ipsos Global @dvisory: The Economic Pulse of the World (March 2014)

Friday, March 21, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,647 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers

Friday, March 21, 2014

New York, NY – Many American adults believe the features of reloadable prepaid cards are beneficial to consumers, with their convenience, flexibility, and spending limits seen as the top benefits to consumers, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years

Wednesday, March 19, 2014

New York, NY – One in four (26%) U.S. adults say that they plan to save all or part of their tax refund this year, while about the same proportion plan to use it to pay debt (25%) according to a new online survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. About one in six (16%) plan to use it on everyday expenses (such as groceries, bills, or gas), one in ten for travel (11%) or home improvements (9%), and one in twenty towards a large purchase, such as a car or a house (6%). Just under one in ten say they will use it for something else (8%), or are unsure (8%) of how they will spend it. About three in ten (29%) are not expecting a refund this year.     


Ipsos/RBC Consumer Outlook Index: March 2014

Thursday, March 06, 2014

Washington, D.C. - March’s RBC Consumer Outlook Index shows a return to previous trends after a temporary drop in February. The stability in the overall index reflects trends seen elsewhere in the consumer data. Specifically, employment confidence is at the highest point on record, after taking a brief dip last month due to seasonal holiday employment ending. Consumers still report stable, if not strong, local economies and personal finances.     


Ontario ICI Construction Contractors Bullish About Year Ahead

Wednesday, March 05, 2014

Toronto, ON – Ontario construction contractors are bullish about the amount of business they’ll do in 2014, according to a new Ipsos Reid poll conducted on behalf of the Ontario Construction Secretariat.     


Most (91%) Working Canadians Feel Skills Shortage Will Continue to be an Important Issue in 2014

Tuesday, February 25, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Randstad Canada, addressing the gaps and shortages in skills valued in the workplace continues to be of the utmost importance. Nine in ten (91%) working Canadians believe that the skills shortages and skills gaps will continue to be an issue of importance for 2014.     


Nine in Ten (90%) Torontonians Agree that Billy Bishop Toronto City Airport is an Asset to Toronto

Tuesday, February 25, 2014

Toronto, ON – Nine in ten (90%) Torontonians ‘agree’ (54% strongly/36% somewhat) that ‘the Billy Bishop Toronto City Airport is a valuable asset for the city’ (up 3 points since polling conducted in the summer of 2013), according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (10%) ‘disagree’ (5% strongly/5% somewhat) that it is.     


Majority (71%) Shrug Off Federal Budget as Liberal Lead Jumps to 8 Points Heading into Policy Convention

Wednesday, February 19, 2014

Toronto, ON – A low-key budget by Finance Minister Jim Flaherty last week in the House of Commons has elicited the type of reaction that one might expect for a budget released during the Olympic Winter Games in Sochi – a shrug and a yawn. According to a new Ipsos Reid poll conducted on behalf of CTV News, most (71%) Canadians simply shrug off the federal budget announced last week as most (76%) say it doesn’t impact them positively or negatively. In the meantime, the Grit lead over the Tories has jumped to 8 points as Liberals from across the country prepare to descend on Montreal for their policy convention.     


One in Four (24%) Canadian Homeowners Expect Their Home to Be Their Primary Source of Retirement Income

Wednesday, February 19, 2014

Toronto, ON – As housing prices continue to rise in large Canadian cities, a sizeable portion of Canadian homeowners plan to use their homes as their primary source of income after they leave the workforce, according to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial.     


Consumers in 13 European Countries Reject EU-Proposed Cap on Bank Fees

Friday, February 14, 2014

Brussels—A new poll finds that a majority (65%) of citizens across 13 European countries believe a new rule that would create an inflexible cap on interchange rates across bank cards in the EU, currently being considered by European policymakers, would make using credit, debit and pre-paid cards worse for consumers.     


Many Canadian Couples Fall Victim to Arrows of Debt Misfortune This Valentine’s Day

Thursday, February 13, 2014

Toronto, ON – Valentine’s Day is often considered to be a special holiday where Canadians can share a special day with that special someone, but the results of the second annual MNP Valentine’s Day Insolvency Survey conducted by Ipsos Reid on behalf of MNP Ltd. reveal that financial woes might hinder any possible romance for some financially unlucky Canadians.     


Canadians Split on Whether Federal Budget Should Tackle Deficit (53%) or Spend to Stimulate Economy (47%)

Tuesday, February 11, 2014

Toronto, ON – Finance Minister Jim Flaherty may have had a hair cut in preparation for his presentation of the budget on Tuesday, but a new Ipsos Reid poll conducted on behalf of CTV news shows that Canadians are split on whether that hair cut should be extended to the federal budget or not.     


Ipsos/RBC Consumer Outlook Index: February 2014

Thursday, February 06, 2014

Washington, D.C. - February 2014 sees minimal change in consumer confidence as measured by the RBC Consumer Outlook Index. However, the stability in the overall index obscures several countervailing trends observed in the consumer data. Specifically, employment confidence is weaker as seasonal holiday employment ends but consumers are reporting stronger local economies and personal finances as the national economy continues to heal.     


Canadian RRSPs Rebound: Ownership and Contributions Up in 2013

Wednesday, February 05, 2014

Toronto, ON – According to a new study conducted by Ipsos Reid on behalf of RBC for the 24th Annual RBC RRSP poll, more Canadians are planning for the future by owning RRSPs and putting more away. Six in ten (59%) Canadian adults now own RRSPs, up 4 points from 55% in 2012. The average planned contribution by RRSP holders has gone up by more than $500 from this time last year and now sits at approximately $4,653 per contributor.     


Eight in Ten Gen X (79%) and Gen Y (77%) Ontarians Say Home Ownership is Important to Them

Monday, February 03, 2014

Toronto, ON – Eight in ten (79%) Gen X and Gen Y (77%) Ontarians say that home ownership is ‘important’ to them, identifying it as a 6 or higher on an importance scale of 1 to 10, according to an Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.     


Canadians Cautiously Optimistic About Job Market and Economy Heading into 2014

Thursday, January 23, 2014

Toronto, ON – Despite ending on a down note of nearly 50,000 lost jobs heading into 2014, a new study conducted by Ipsos Reid on behalf of Randstad shows that Canadian workers are entering 2014 with a cautiously optimistic outlook for the job market and the economy this year.     


Ipsos Global @dvisory: The Economic Pulse of the World (January 2014)

Wednesday, January 22, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,153 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: January 2014

Thursday, January 09, 2014

Washington, D.C. - January’s RBC Consumer Outlook Index shows widespread improvement in confidence and a more optimistic outlook about the economy. The damaging impact of the government shutdown appears to have receded from consumer confidence with a 1.8 point rise in the RBC Consumer Outlook Index in the last month and a 4.5 point improvement since November.     


Increasing Retirement Savings (52%, Up 8 Points From 2012) Tops List of Financial Priorities, Slightly Edging Debt Reduction (48%, Down 6 Points)

Thursday, January 09, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of RBC reveals that more Canadians are citing saving for retirement as a top financial priority compared to those who are prioritizing paying off debt, reversing last year’s rankings.     


Ontarians Optimistic About Real Estate Market in 2014

Monday, December 30, 2013

Toronto, ON – Six in ten (59%) Ontarians believe the current real estate market in Ontario is ‘favourable’, according to new research conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA). This compares to just two in ten (18%) Ontarians who believe the market is ‘not favourable’, while one quarter (23%) are ‘neutral’ in their assessment.     


Ipsos Global @dvisory: The Economic Pulse of the World (December 2013)

Tuesday, December 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 21,875 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Majority (63%) of Young Canadian Families Have RESPs for Children’s Future Education Costs

Monday, December 23, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of RBC reveals that while most young Canadians families have begun investing in their children’s future education, a sizeable portion are only putting away minimal amounts due to other financial commitments.     


Americans Get Their Financial Houses in Order for 2014

Friday, December 20, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Wells Fargo on Black Friday shopping. Topline results are available for download on the right side of the page.     


Outlook for Manufacturing Firms in Niagara Region Bright as Three in Four (74%) Anticipate Increasing Business over Next Three Years

Monday, December 16, 2013

Toronto, ON – According to a survey conducted by Ipsos Reid on behalf of the Niagara Economic Development (NEDC), the outlook for the manufacturing sector in the Niagara Region appears bright as a sizeable portion of sector decision-makers anticipate an increase in business and job creation moving forward.     


Majority (57%) of Canadians Are Not Better Off Financially Than Last Year

Monday, December 16, 2013

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial’s Annual Check-Up Survey, most Canadians don’t believe that 2013 has brought better times for their pocketbooks in comparison to 2012.     


Global Attitudes on Materialism, Finances and Family

Friday, December 13, 2013

Global — A major online survey of over 16,000 people across 20 countries conducted by global research company Ipsos suggests that those in emerging economies might see themselves as more materialistic and feel under more pressure to make money than their counterparts in North America and Europe. Looking to the future, respondents appear to be considerably more optimistic about themselves and their families than they are about their country.     


Three in Ten (27%) Pre-Retired Canadians Expect to be ‘Snowbirds’ in Retirement, Although Fewer (16%) Retirees Acknowledge Flocking South for Winter

Tuesday, December 10, 2013

Toronto, ON – While Canadians approaching retirement may think they want to spend their post-career years heading somewhere warm for the winter, the reality is that Canadians currently living in retirement find there’s no place like home year-round, according to the RBC 2013 Retirement Myths and Realities poll conducted by Ipsos Reid.     


Ipsos/Reuters Poll (December 5): Black Friday Shopping

Thursday, December 05, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on Black Friday shopping. Topline results are available for download on the right side of the page.     


Ipsos/RBC Consumer Outlook Index: December 2013

Thursday, December 05, 2013

Washington, D.C. - December’s RBC Consumer Outlook Index shows a broad rebound in confidence as well as a more optimistic outlook about the economy. The Government shutdown and near default are over a month in the past and the holiday season is around the corner. Both of these factors contribute to the 2.7 point rise in the RBC Consumer Outlook Index since last month. All other metrics show similar signs of improvement with the exception of the RBC Inflation Index, which has held steady.     


Seven in Ten (70%) Americans Plan on ‘Giving Back’ This Holiday Season

Monday, December 02, 2013

New York, NY – With the holiday season now underway and shoppers starting to fill stores looking for gifts to wrap, Americans also appear to be saying ‘Tis the season to give back’, according to a new Ipsos Public Affairs survey conducted on behalf of PlanG.     


Ipsos Global @dvisory: The Economic Pulse of the World (November 2013)

Tuesday, November 26, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,083 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Most (92%) Canadians Feel Skating is a Basic Skill that All Children Should have the Opportunity to Learn

Thursday, November 21, 2013

Toronto, ON – Knowing how to skate is thought by many to be as ‘Canadian’ as the mighty beaver and maple syrup. It’s a skill that everyone should know, yet many children are left in the cold when it comes to skating due to a variety of reasons. According to a new study by Ipsos Reid conducted on behalf of RBC, nearly all Canadian parents believe skating is something that all Canadian children should be able to pick up if they want.     


Four in Five (80%) Pre-Retired Canadians Believe They’ll Have the Choice of When to Retire; Reality Reveals that Less Than Half (41%) of Current Retirees Had This Choice

Friday, November 15, 2013

Toronto, ON – Although most Canadians approaching retirement believe they will get to pick the day they step away from their careers, reality has shown that many Canadians are forced to a retire at a time other than one of their choosing, according to a new poll conducted by Ipsos Reid on behalf of RBC.     


Two in Five (36%) Canadian Parents Feel Current Financial Situation is Affecting Children’s Perception of Money Management

Wednesday, November 13, 2013

Toronto, ON – A new study of Canadian parents conducted by Ipsos Reid on behalf of MNP LLP reveals that while most parents believe they are more than competent financial role models for their children, a sizeable portion, however, believe that how they handle their finances is having an adverse impact on their children.     


Overall Holiday Spending of Canadian Gift Givers to Increase Slightly in 2013; Increase Driven by Non-Gift Expenses

Wednesday, November 13, 2013

Toronto, ON – As the prime holiday shopping season approaches, Canadians are remaining generous in spirit, while continuing last year’s trend of tightening their belts as gift-givers, according to a new survey conducted by Ipsos Reid on behalf of RBC. Anticipated holiday spending has increased since this time last year, although this is not driven by expecting to spend more on gifts.     


Seventy-Two Percent of Black Friday Shoppers Plan To Do Some or All of Their Shopping Online

Wednesday, November 06, 2013

New York, NY – Just over half (53%) of U.S. adults plan to shop on Black Friday this year, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. Of those planning to shop on Black Friday, 35% plan to shop primarily online, 28% plan to shop primarily in stores, and 37% will shop both online and in stores.     


Ipsos/RBC Consumer Outlook Index: November 2013

Thursday, October 31, 2013

Washington, D.C. - November’s RBC Consumer Outlook Index shows a clear and dramatic effect of the recent Government shutdown and near default, with the Outlook Index 3.7 points down from last month, the largest single-month decline since the Recession hit in 2008. All other metrics show similar large declines with the exception of the RBC Inflation Index, which has held steady.     


Canadians Equally as Likely to Be ‘Anxious’ (38%) or ‘Comfortable’ (38%) with Their Current Debt Level, While One Quarter (24%) Have no Debt

Tuesday, October 29, 2013

Toronto, ON – According to the results of a new study conducted by Ipsos Reid on behalf of RBC’s and its 3rd Annual Debt Poll, Canadians finding themselves in debt have been turning to old-fashioned remedies, such as cutting back on spending and postponing spending on big items, to help them reduce debt levels – and they’re equally as likely to be anxious as comfortable with their current debt level.     


Four in Five (83%) Pre-Retired Boomers Find ‘Staying Put and Paying for At-Home Care as Needed' is an Appealing Living Arrangement as They Age

Thursday, October 24, 2013

Toronto, ON – Boomers on the verge of retirement appear content with staying put and will pay for at-home needs if necessary, according to a new Ipsos Reid survey conducted on behalf of RBC. More than four in five (83%) pre-retired boomers indicate that ‘staying in their current home and paying for home care as needed’ is ‘appealing’ (31% very/53% somewhat), while fewer than one in five (17%) find this ‘not appealing’ (4% not at all/13% not very).     


Ipsos Global @dvisory: The Economic Pulse of the World (October 2013)

Tuesday, October 22, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,041 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Debt Ceiling Aftermath

Friday, October 18, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the debt ceiling aftermath. Topline results are available for download on the right side of the page.     


Most (60%) Canadians Concerned About Impact of No Pipeline on Canada’s Economy, Own Financial Situation

Thursday, October 03, 2013

Toronto, ON – With pipelines being in the news given US reluctance to approve or reject the Keystone XL Pipeline from Alberta to Texas and the effective killing of an idea to run the pipeline west to the BC coast, most Canadians are worried about the potential financial implications of U.S. President Barack Obama putting the final halt to the divisive pipeline deal.     


Ipsos/RBC Consumer Outlook Index: October 2013

Thursday, October 03, 2013

Washington, D.C. - Overall American consumer optimism has decreased slightly since last month, with the notable exception of the Jobs Index holding steady and the notable decrease in the perception of rising prices. October’s RBC Consumer Outlook Index is down 0.4 points to 50.7. Across most individual metrics, this month’s data shows some pessimism, perhaps due to the budget talks in Washington, DC.     


Almost Half (46%) of Canadians Expect a Permanent Impact on their Finances Following a Serious Health Event

Monday, September 30, 2013

Toronto, ON – Almost half (46%) of Canadians feel that a major health event would have a big, possibly permanent impact on their personal finances, according to a new Ipsos Reid poll conducted on behalf of Sun Life Financial. Over one third (36%) feel that a major health event would have a manageable, temporary impact, and less than one in five (18%) would not expect any impact. Canadians age 45 to 54 (85%) and Canadians age 35 to 44 (85%) are more likely to expect either a big, permanent impact or a manageable, temporary impact, compared to those age 18-24 (82%), 25-34 (83%), 55-64 (82%), and 65 plus (71%).     


Ipsos Global @dvisory: The Economic Pulse of the World (September 2013)

Tuesday, September 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,503 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll (September 20): Quantitative Easing

Friday, September 20, 2013

Washington, DC - These are findings from an Ipsos poll conducted for Thomson Reuters on the U.S. Federal Reserve's Quantitative Easing program.     


Ipsos/RBC Consumer Outlook Index: September 2013

Thursday, September 05, 2013

Washington, D.C. - American consumer optimism has increased since last month, with some indices reaching new highs. September’s RBC Consumer Outlook Index is up1.7 points to 51.1, driven in large part by increased optimism about employment. This increase is reflected across nearly all sub-indices, with the exception of Investment, which remained stable. Across most individual metrics, this month’s data shows a movement towards optimism driven by perceptions of a stable economy. This increase is in contrast to August and July’s numbers, both of which had declined since June’s near-record highs.     


One in Three (32%) Torontonians Have Used Billy Bishop Toronto City Airport

Wednesday, September 04, 2013

Toronto, ON – One in three (32%) Torontonians have used Billy Bishop Toronto City Airport, including half of those living downtown, according to a new Ipsos Reid poll of 700 Toronto residents (including 300 living downtown south of Queen Street) conducted on behalf of the Toronto Port Authority. The average Torontonian has used the airport 2.1 times (including non-users), while the average user has used it approximately 7 times (6.7).     


Canadians and Ipsos Reward Customer Service Excellence within the Nation’s Financial Services Sector

Thursday, August 29, 2013

Toronto, ON – Banking and investing are at the core of Canada’s economy, so measuring customer service excellence is a critical score for assessing the success of the financial sector’s performance. That’s why Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, is pleased to announce the winners of its 2013 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Les Canadiens et Ipsos récompensent l’excellence du service à la clientèle dans le secteur des services financiers au pays

Thursday, August 29, 2013

Toronto (ON) – Les services bancaires et d’investissement sont au cœur de l’économie canadienne; mesurer l’excellence du service à la clientèle est donc essentiel pour l’évaluation de la performance du secteur financier. C’est pourquoi Ipsos Reid, le leader canadien en recherche marketing et rattaché à la société internationale d’études de marché Ipsos, est heureux d’annoncer les gagnants de l’édition 2013 des Prix des Meilleurs services bancaires au Canada. Chaque année, ce programme récompense les institutions financières canadiennes ayant obtenu les meilleures évaluations de leurs services bancaires offerts aux particuliers, selon différents indicateurs clés de performance.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2013)

Tuesday, August 27, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,002 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: August 2013

Thursday, August 01, 2013

Washington, D.C. - American consumer optimism has decreased marginally since last month, but remains fairly strong relative to the past few years. August’s RBC Consumer Outlook Index is down 1.3 points to 49.4, the second month in a row it has dropped following June’s record high. This slight decline is reflected across all sub-indices. Across most individual metrics, this month’s data shows a movement towards stability and consistency rather than optimism – but does not reflect the pessimism that has been prevalent in these measures over the past few years.     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2013)

Monday, July 22, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,514 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: July 2013

Wednesday, July 03, 2013

Washington, D.C. - American consumer optimism has dropped off slightly from last month’s record highs, but remain relatively strong overall. July’s RBC Consumer Outlook Index is down 1.1 points to 50.7, which is still the second-highest score measured since December 2007. This trend is reflected across all subindices, with sustained high ratings on jobs, investments, expectations about the future, and current sentiment about the economy today. While most of these post small dips since last month, they are all indicative of overall positive direction since the start of 2013.     


Nearly Half (44%) of Canadian Financial Advisors See Zero Economic Growth in Canada for Second Half 2013

Wednesday, June 26, 2013

Toronto, ON – Many financial advisors in Canada aren’t overly optimistic about the Canadian economy in the last half of 2013, but do appear positive about capital markets around the world heading into 2014, according to a new Ipsos Reid survey conducted on behalf of Sun Life Financial.     


Vacation Deficit Increases as Fewer Americans Confident They’ll Take a Vacation This Year

Monday, June 24, 2013

New York, NY – The vacation deficit in America is increasing this year over last, as fewer Americans intend to take a vacation in 2013, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Fewer than half (48%) of Americans say they’re ‘confident’ (32% very/16% somewhat) that they’ll take a vacation in 2013 – defined as leisure travel of at least a week at least 100 miles from home – down 4 points from last year. Furthermore, just 8% say they have already taken a vacation this year, which is down 3 points since last year.     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2013)

Monday, June 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,513 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Nearly Half of Small Business Owners Are Most Commonly Paid by Check

Friday, June 21, 2013

New York, NY – Nearly nine in ten (88%) small business owners report that at least some proportion of their customers pay by check, according to a new poll of over 1,000 business owners (defined as having a maximum of 500 employees) conducted by Ipsos Public Affairs on behalf of WePay. Likewise, nearly half (45%) report that their customers most frequently pay by check, while three in ten (30%) say that they tend to be paid by credit card, and a quarter (25%) are most commonly paid in cash.     


Physical Health (70%) Tops Finances (57%) as an Expected Challenge for Canadian Boomers Nearing Retirement

Tuesday, June 18, 2013

Toronto, ON – For Canadian pre-retirement boomers, the top challenges facing them in retirement will come with getting a clean bill of health, for both themselves and their spouse or partner, and maintaining a stable income, according to a new Ipsos Reid survey conducted on behalf of RBC and the 2013 RBC Retirement Myths and Realities Poll.     


Two-Thirds (65%) of Torontonians Support Plans to Eliminate the Toronto Land Transfer Tax

Friday, June 14, 2013

Toronto, ON – With the City of Toronto’s Executive Committee scheduled to review a City staff report on options for phasing out the Toronto Land Transfer Tax (LTT) in the upcoming weeks, support for the removal of this tax continues to achieve high public support, according to a new Ipsos Reid survey conducted on behalf of the Toronto Real Estate Board (TREB).     


Ipsos/RBC Consumer Outlook Index: June 2013

Thursday, June 06, 2013

Washington, D.C. - American consumer attitudes continue to improve, and reflect recent indicators suggesting economic improvement: June’s RBC Consumer Outlook Index is at the highest rating we have seen since October 2007. This public optimism has yielded upward movement across all sub-indices as well, with improved perceptions on jobs, investments, expectations about the future, and current sentiment about the economy today. Perceptions of inflation are up as well, driven primarily by rising home prices.     


Large Majority of Americans View Credit Cards as Important to the U.S. Economy and to Small Businesses

Tuesday, June 04, 2013

New York, NY – Nearly three quarters (72%) of adults feel that credit cards are important to the U.S. economy and more than three quarters (77%) believe credit cards are important to small businesses, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Most Millionaires Shop at Walmart

Tuesday, June 04, 2013

Toronto, ON – When pop culture portrays millionaires, it is typically with images of luxury cars, high-end stores, designer boutiques in exotic locations, and limitless spending with little sensitivity to cost. Yet, a new survey of Canadian millionaires conducted by Ipsos Reid reveals that most of them shop at Walmart, placing it number-one among major retailers in Canada among millionaires.     


Nine in Ten Canadians Support Taxing the Rich “More” (88%) and a Potential ‘Millionaire’s Tax’ (89%)

Thursday, May 30, 2013

Toronto, ON – While Canadians have great respect and admiration for the success and innovation of the country’s ‘rich’, most believe they should be putting more into the national coffers, according to a new poll conducted by Ipsos Reid on behalf of The Munk Debates.     


One in Four (27%) Canadians Working in the Financial Sector Don’t Believe Their Organization is Prepared for Changes in Regulatory Frameworks or Demands

Thursday, May 23, 2013

Toronto, ON – Potential changes to notable financial regulatory frameworks, such Basel III or Dodd-Frank, could lead to different effects on different areas of an organization, but most Canadians working in the financial sector believe their company is up to the task at adjusting to such changes, according to a new survey conducted by Ipsos Reid on behalf of Randstad Canada.     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2013)

Thursday, May 23, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Rising Food Prices Cause Canadians to be More Frugal, Make Smarter Food-Buying Decisions

Thursday, May 16, 2013

Toronto, ON – Canadians are likely to keep a closer eye on the price tags the next time they’re at the grocery store as most believe food prices have gone up and it’s had an impact on their shopping habits, according to a new survey conducted by Ipsos Reid on behalf of RBC. Eight in ten (84%) believe food prices have increased in the last year compared to the year before, compared to only 15% who believe they’ve stayed the same and 1% who believe they’ve decreased.     


Ipsos/RBC Consumer Outlook Index: May 2013

Thursday, May 02, 2013

Washington, D.C. - While almost a third of Americans say they have been impacted in some way by the sequester, this does not appear to have damaged consumer confidence, which has remained steady since last month. The May RBC Consumer Outlook Index is the third highest rating since January 2008, following peaks in September 2012 and April 2013. While there have been dips to the RBC Investment Index and RBC Current Conditions Index, these both posted significant growth last month and so the overall scores remain high.     


BC Views on Property Transfer Tax

Wednesday, May 01, 2013

Vancouver, BC - An Ipsos Reid survey conducted on behalf of the Real Estate Board of Greater Vancouver shows that a majority of British Columbians have some concerns with the provincial Property Transfer Tax.     


Majority (60%) of Canadian Homeowners Admit to Mistake Making When Buying a Home; Renovations (15%), Small Down Payments (14%), and No Home Inspection (13%) Among Top Concerns

Monday, April 29, 2013

Toronto, ON – When it comes to the purchase of a home, most Canadians admit to making some mistakes, according to the 20th Annual RBC Homeownership Poll conducted by Ipsos Reid. The majority (60%) of Canadian homeowners indicate they’ve made some kind of mistake when buying a home, compared to two in five (40%) who say they haven’t.     


Majorities of Americans Find Current Credit and Debit Card Payment Networks to Be Efficient, Secure and Trustworthy

Wednesday, April 24, 2013

New York, NY – Majorities of adults find the current credit and debit card payment networks to be efficient, trustworthy, and secure according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Specifically, nearly three quarters (73%) agree that through the credit and debit payment system transactions are processed seamlessly and efficiently. Similarly, more than six-in-ten feel that the current payment system is one they can trust (65%), and that their privacy and security are protected in this system (61%) . Moreover, eight in ten (80%) believe that credit card companies provide protection and security to their customers when it comes to their personal and financial information.     


Kitchener Casino Consultation Poll

Wednesday, April 24, 2013

Toronto, ON - These are the findings of an Ipsos Reid survey conducted on behalf of Bingemans. The full report is available for download on the right.     


Ipsos/Crain's Chicago Business Poll: Illinois Pulse April 2013

Friday, April 19, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Crain's Chicago Business.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, April 17, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Two in Five (39%) Canadians Drivers Likely to Buy a Car in Next Two Years

Wednesday, April 17, 2013

Toronto, ON – According to a new poll conducted by Ipsos Reid on behalf of RBC, two in five (39%) Canadian drivers consider themselves ‘likely’ (13% very/27% somewhat) to purchase a car in the next two years, while three in five believe such a purchase is ‘not likely’ (46% strongly/15% somewhat) in this time frame. Canadians potentially in the market for a new vehicle vary with regards to how long it will take for them to make their next purchase:     


Ipsos/RBC Consumer Outlook Index: April 2013

Thursday, April 04, 2013

Washington, D.C. - Consumers appear to feel they have avoided the ‘doom and gloom’ promised last month with the onset of sequester; three in five (61%) feel sequester has had a small impact, no impact at all, or an uncertain impact on the economy. This sense of relief, paired with increasing optimism about the housing market and one’s personal finances, finds the April RBC Consumer Outlook Index at the second-highest figure recorded since October 2007. The RBC Investment Index and RBC Current Conditions Index also post very impressive growth, both now at their highest scores since 2007.     


Canadians See Slowdown in Housing Market as Fewer (15%) Are ‘Likely’ (4% Very/11% Somewhat) to Purchase a Home in Next Two Years, Down 12 Points From Last Year

Tuesday, March 26, 2013

Toronto, ON – Many Canadians are taking a wait-and-see approach to home-buying in 2013, especially those entering the housing market for the first time, according to a new survey conducted by Ipsos Reid on behalf of RBC.     


One in Five (20%) Canadians Have Been Exposed to a Tax Season-Related Scam

Wednesday, March 20, 2013

Toronto, ON – With tax season underway, many scams attempting to cheat Canadians out of their money are likely to surface with a good portion of Canadians already having been exposed to such scams at some point in their life, according to a new survey conducted on behalf of Ipsos Reid on behalf of the Certified General Accountants Association of Canada (CGA). According to the results of the data, one in five (20%) Canadians admit to having been exposed, whether it is themselves, a close friend/family member, or someone they know, to a tax season-related scam. The following table fully outlines the scams that took place in and around tax season time that Canadians have been exposed to:     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, March 20, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,147 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Payroll Taxes & Household Spending

Wednesday, March 13, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about payroll taxes and household spending.     


Ipsos/RBC Consumer Outlook Index: March 2013

Thursday, March 07, 2013

Washington, D.C. - With the arrival of the sequester, consumer outlook has dropped notably. The March RBC COI fieldwork period bracketed the start of sequester, and so this month’s data captures a strong sense of public pessimism about the economy. The March RBC Consumer Outlook Index shows a marked decline, and this carries over across most sub-indices (with Jobs the only sub-index that is holding steady). The improved economic outlook evident in the first two months of 2013 appears to have been wiped out by rising gas prices and the failure of the government to avoid sequestration.     


Ipsos/Reuters Poll: Sequestration

Wednesday, March 06, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on sequestration. Topline results are available for download.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, February 27, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,007 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Hispanics are Optimistic About their Families’ Financial Futures

Tuesday, February 26, 2013

New York, NY – Eight in ten Hispanics expect their family’s financial situation to improve over the next four years compared to only 68 percent of the general public, according to a new Ipsos Public Affairs telephone poll of 501 Hispanic adults and 1,003 adults from the general public, conducted on behalf of New York Life. The majority of Hispanics age 18 and older expressed confidence in the economy; in their personal job security; and in their ability to retire.     


Hispanos en los Estados Unidos se Encuentran Optimistas Sobre el Futuro Financiero de sus Familias

Tuesday, February 26, 2013

New York, NY – Ocho de cada diez hispanos esperan que la situación financiera de sus familias mejore en los próximos cuatro años comparado con el 68 por ciento del público en general, según una nueva encuesta telefónica de Ipsos Public Affairs entre 501 adultos Hispanos y 1,003 adultos de la población general de los Estados Unidos, realizada para New York Life. La mayoría de los hispanos encuestados expresaron confianza en la economía; en su seguridad laboral; y en su habilidad para jubilarse.     


Only One Quarter (27%) of Working Canadians Expect to Be Fully Retired by Age 66

Wednesday, February 20, 2013

Toronto, ON – The proportion of Canadians who expect to retire by age 66 has been consistently declining over the last five years, reaching a new low mark in 2012, according to a new Ipsos Reid survey conducted on behalf of Sun Life Financial.     


Average Canadian Starts Saving for Retirement at Age 32

Wednesday, February 20, 2013

Toronto, ON – With so many sources telling them to start saving for retirement as early as possible, the average Canadian won’t start putting away for their retirement until their early thirties, according to a new poll conducted on behalf of Ipsos Reid on behalf of RBC. The data reveals that the average Canadian won’t start saving for retirement until the age of 32. One in five (21%) will start saving for retirement before the age of 25, while one in four started saving for retirement between the ages of 25-34 (24%) or 35-54 (26%). Only 3% of Canadians started saving for retirement at 55 or later. Alarmingly, one in four (26%) Canadians have not started saving for retirement yet.     


Two in Five (38%) Married or Common-Law Canadians Consider Themselves to Be Struggling Financially

Wednesday, February 13, 2013

Toronto, ON – While most Canadians who are married or living common law are aware of their debts and discuss financial problems with their partners, many still believe they have financial difficulties, according to a new Ipsos Reid poll conducted on behalf of MNP Ltd. Two in five (38%) married and common law-living Canadians ‘agree’ (12% strongly/26% somewhat) that they ‘consider themselves to be struggling financially’, with three in five (62%) ‘disagreeing’ (34% strongly/28% somewhat).     


Canadians Believe Lack of Income (48%) and Too Much Debt (22%) Are Biggest Obstacles in Managing/Investing Their Money

Monday, February 11, 2013

Toronto, ON – When it comes to managing their money or investing, Canadians believe that not having enough money coming and owing too much are the top obstacles they face, according to a new poll conducted by Ipsos Reid on behalf of Investor Education Fund (IEF). Half of Canadians (48%) cite ‘lack of income’ as an obstacle for them when it comes to managing their money and investing, while one in five (22%) believe having ‘too much debt’ provides an obstacle for their financial management and investing. Interestingly, one in five (16%) don’t have any obstacles when it comes to managing or investing. The table below outlines in full all the obstacles Canadians identify when it comes to managing their money or investing:     


Three in Ten (31%) Canadians Spent More Than Intended This Holiday Season; Overspent by an Average of $463

Thursday, February 07, 2013

Toronto, ON – While most Canadians kept their holiday spending in check, a sizeable portion of Canadians spent more than intended during the holiday season, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (69%) Canadians did not spend more than they intended this holiday season, unchanged from a year ago, compared to three in ten (31%) who say they overspent, also unchanged from this time last year. The following table highlights both national and regional figures of how many Canadians kept within budget as well as those who overspent and the differences compared to last year:     


Most Retired (54%) and Not Yet Retired (78%) Canadians Haven’t Determined the Savings Amount Needed to Allow them a Comfortable Retirement

Wednesday, February 06, 2013

Toronto, ON – Most Canadians, retired or not, have not determined the amount of money they’d need to have a comfortable retirement, according to a new Ipsos Reid poll conducted on behalf of RBC. Although higher than at any point over the last four years, less than half (46%) of retired Canadians say they determined the amount of money they’d need to accumulate in savings or investments in order to have a comfortable retirement prior to retiring, while a majority (54%) had not determined this amount prior to retiring. Even fewer Canadians who are not yet retired have determined the savings amount necessary for them in retirement. Only one in four (23%) Canadians not yet retired have determined how much they’d need to save in order to have a comfortable retirement, while three in four (78%) have not determined such an amount.     


Likely Payroll Tax Increases as a Result of ‘Fiscal Cliff’ Legislation Leads to One in Five (20%) Americans Curbing Charitable Donations

Thursday, January 31, 2013

New York, NY – With the likely payroll tax increases in the coming year due to the recent ‘fiscal cliff’ legislation, one in five (20%) Americans are planning on donating less to charities, according to a new Ipsos Public Affairs poll conducted on behalf of ChildFund International. A majority (54%), however, will donate the same amount as last year, while one in ten (6%) will donate more. One in five (21%) Americans don’t plan on giving to charities this year.     


Ipsos/RBC Consumer Outlook Index: February 2013

Thursday, January 31, 2013

Washington, D.C. - With the resolution of the fiscal cliff issue and recent Presidential inauguration, February shows strong improvement in consumer outlook. The second RBC Consumer Outlook Index of the year shows a substantial bump overall, and this carries over to some of the key sub-indices as well. This data builds on the moderate improvements found last month, and reinforce the notion that American consumers are entering 2013 with an overall improved economic outlook.     


Many Canadians Believe Saving For Children’s Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement

Wednesday, January 23, 2013

Toronto, ON – Looking ahead to retirement, many Canadians (aged 18-54) believe that generational obstacles will have adverse effects on their ability to save for retirement, according to a new Ipsos Reid survey on behalf of RBC. Half (48%) of Canadians ‘agree’ (13% strongly/36% somewhat) that ‘saving for my children’s education has impacted/will impact my ability to save for retirement’, while half (52%) ‘disagree’ (26% strongly/25% somewhat). Comparatively, two in five (36%) ‘agree’ (6% strongly/30% somewhat) that ‘I am concerned that caring for my aging parents has impacted/will impact my ability to save for retirement’ against a majority (64%) who ‘disagree’ (29% strongly/36% somewhat). The following table outlines a list of statements regarding attitudes Canadians have towards retirement and how much they ‘agree’ or ‘disagree’ with these statements:     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, January 23, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,008 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Adults Would Like to See Wider Acceptance of Credit and Debit Cards by Different Types of Merchants and Small Businesses

Tuesday, January 15, 2013

New York, NY – Looking ahead to the New Year, the majority of adults say that they plan to use various payment methods, such as cash, credit cards, checks, and other methods, about the same as they did in 2012.     


Ipsos/RBC Consumer Outlook Index: January 2013

Thursday, January 10, 2013

Washington, D.C. - As we enter the New Year, the first RBC Consumer Outlook Index of the year shows small improvements across the board in consumer outlook. This is likely related in part to the resolution of the fiscal cliff issue early in 2013. While the improvements are moderate, this shift in views does signal that American consumers are entering 2013 with an overall improved economic outlook.     


Two-Thirds (65%) of Canadians Optimistic For Economy in 2013, Especially In West

Thursday, December 27, 2012

Toronto, ON – Looking ahead to the New Year, most Canadians have a positive outlook on Canada’s economy, especially those living in the west, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Two-thirds (65%) of Canadians expect 2013 to be a ‘good’ (8% very/57% somewhat) year for the Canadian economy, while one in three (35%) believe it will be a ‘bad’ (6% very/29% somewhat) year going forward.     


Majority (59%) of Canadians Don’t Support U.S.-Style Free Trade Agreement with China

Wednesday, December 19, 2012

Toronto, ON – When it comes to increased trade talks with China, a majority of Canadians do not want a trade agreement similar to the one Canada has with the United States, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Three in five (59%) ‘disagree’ (23% strongly/36% somewhat) that ‘Canada should enter into a Free Trade agreement with China like the one we have with the US’, while two in five (41%) ‘agree’ (7% strongly/34% somewhat) that Canada should enter into such an agreement.     


Two-Thirds (68%) of Canadians Agree Harper Government Should Stop the Sale of Canadian Companies to All Foreign Investors, Three Quarters (74%) Agree Sales to Foreign-Owned State Enterprises Should...

Wednesday, December 19, 2012

Toronto, ON – Most Canadians want to put a stop to the sale of Canadian companies to foreign investors – particularly if that investor is a state-owned enterprise – according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Two-thirds (68%) of Canadians ‘agree’ (29% strongly/38% somewhat) that ‘the Harper government should stop the sale of Canadian companies to all foreign investors’. Just one in three (32%) Canadians, however, ‘disagree’ (7% strongly/25% somewhat) that the government should stop the sale of companies to foreign investors.     


Credit Card Rewards Most Likely to Be Put towards Household Necessities, though Four in Ten Plan on Using Rewards for Holiday Purchases

Thursday, December 13, 2012

New York, NY – Among credit card holders, over three quarters (77%) have rewards programs associated with their cards, most commonly cash back (47%) and general rewards points (44%), according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Other rewards programs include airline miles (15%), gas rewards points (8%), hotel points (7%), or some other reward program (4%). Fewer than one-quarter (23%) do not have rewards programs associated with their cards.     


Nearly Two-Thirds (63%) of Canadians Are Worried that America’s ‘Fiscal Cliff’ Will Hurt the Canadian Economy

Wednesday, December 12, 2012

Toronto, ON – When thinking about America’s ‘fiscal cliff’, which is a package of tax increases and spending cuts due to be implemented by the U.S. government at the beginning of the new year, many are worried that this will have negative repercussions on Canada’s economy, according to a new poll conducted by Ipsos Reid on behalf of Sun Life Financial. Nearly two-thirds (63%) of Canadians are ‘worried’ (10% very/53% somewhat) that America’s ‘fiscal cliff’ will hurt the Canadian economy, while two in ten are ‘not worried’ (21%) or they don’t know (17%) how it will affect the Canadian economy.     


While Saving Money (70%) Is Tops For Canadians Not Yet Retired, Two-Thirds (66%) Are Focused on Paying Off Debt to Get Ready For Retirement

Wednesday, December 12, 2012

Toronto, ON – While the top activity for retirement preparation among Canadians not retired is ‘saving money’ (70%), two-thirds (66%) are focusing on paying off debt, according to a new poll conducted by Ipsos Reid on behalf of RBC. Half (45%) of Canadians not yet retired would prepare for retirement by ‘figuring out what regular expenses would be’. The following table outlines in full the actions Canadians not yet retired would take when it comes to retirement preparation:     


More Torontonians (68%, Up 3 Pts.) Support Plans to Eliminate the Toronto Land Transfer Tax In Comparison to This Time Last Year (65%)

Monday, December 10, 2012

Toronto, ON – Torontonians are becoming increasingly supportive of eliminating the city’s Land Transfer Tax (LTT), according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Seven in ten (68%) Torontonians ‘support’ (34% strongly/34% somewhat) the plan to eliminate Toronto’s Land Transfer Tax, revealing an increase of 3 pts. compared to this time last year. Only one-third (32%) ‘oppose’ (13% strongly/20% somewhat) repealing the LTT, which is down 3 points since last November.     


Ipsos/RBC Consumer Outlook Index: December 2012

Thursday, December 06, 2012

Washington, D.C. - These are the findings for the December 2012 RBC Consumer Outlook Index:     


Four in Five (83%) ‘905’ Residents of the GTA Oppose Implementation of a New Municipal Land Transfer Tax Even If Revenue Goes Towards Offsetting Deficits or Increasing Programs

Tuesday, December 04, 2012

Toronto, ON – Four in five (83%) ‘905’ residents of the GTA ‘oppose’ (58% strongly/25% somewhat) a new municipal land transfer tax in their city, even if tax revenues were to go towards offsetting potential deficit shortfalls or increased investments in local infrastructure or other city programs, according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Nearly one in five (17%), however, ‘support’ (2% strongly/15% somewhat) such a tax.     


Ipsos Global @dvisory: The Economic Pulse of the World

Friday, November 30, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,713 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Canadians More Optimistic About Personal Finances (+5 pts.) and National Economy (+3 pts.) in 2013; Younger Canadians Most Optimistic

Tuesday, November 27, 2012

Toronto, ON – Focusing on 2013, Canadian consumers appear to be more optimistic about personal and national finances in the upcoming year compared to 2012, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten (37%) Canadians believe their own personal financial situation will ‘improve’ (5% a lot/32% a little) in the next year, showing a five point bump from this time last year (32%). Another four in ten (43%) believe their own financial situation will ‘stay the same’, while two in ten (20%) believe it will ‘worsen’ (4% a lot/16% a little).     


Four in Ten Canadian Gift Givers Choose to Give a Gift Card When They Want to Provide Options (37%) or Aren’t Sure What To Buy the Recipient (36%)

Wednesday, November 21, 2012

Toronto, ON – When deciding on what to buy their loved ones this holiday season, Canadian gift givers often turn to gifts cards due to their versatility, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten Canadian gift givers say they choose to give gift cards when they want to give the recipient options (37%) or when they’re not sure what to buy (36%). One in ten (8%) Canadians planning on giving gifts this holiday season say they always or almost always give gift cards while just one in ten (13%) never give gift cards. The following table outlines various reasons Canadian gift givers choose to give gift cards:     


Four in Five (82%) Canadians Plan on Giving Gifts This Holiday Season; Anticipated Spending Amount on Gifts Consistent With Last Year, Spending on Other Holiday Expenses Expected to Decline

Thursday, November 15, 2012

Toronto, ON – Four in five (82%) Canadians plan on giving gifts to others this holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. This number is up slightly from last year (80%) and on par with those who planned on giving gifts in 2010 (82%). Less than two in ten (18%) don’t plan on giving gifts to others this holiday season, which is down 2 points from last year and identical to those who gave the same answer in 2010.     


Although Half (46%) Always Budget Their Money, One-Quarter (24%) Don’t Budget At All

Wednesday, November 14, 2012

Toronto, ON – Although half (46%) ‘always budget their money’, one-quarter (24%) say they ‘don’t budget their money’ at all. Other Canadians tend to budget for specific purchases or contingencies. Two in ten (17%) Canadians ‘budget for big ticket items only (e.g. events, vacations, and gifts)’, while only 13% say they ‘budget for emergencies’.     


Majority (53%) of Americans in the Workforce Believe They Won’t Be Able to Retire by Age 65; Cite Inability to Save (40%) as Top Reason Why

Wednesday, November 14, 2012

Toronto, ON – Many Americans in the workforce may need to start rethinking their path to retirement. Although one in five (21%) are already retired, among those who aren’t more and are still in the workforce, a majority (53%) believe that they won’t be able to retire by the age of 65 in comparison to those who think they will (47%), according to a new poll conducted by Ipsos Observer on behalf of Quicken. The table below outlines why many American employees don’t believe they’ll be able to retire by 65:     


Ipsos/RBC Consumer Outlook Index: November 2012

Thursday, November 01, 2012

Washington, D.C. - The overall RBC Consumer Outlook Index has improved very slightly this month, increasing 0.5 to 48.9. This underlines the sustained improvement in optimism first measured in September, with this month’s figure among the highest measured in 2012.     


Only One-Third (32%) of Canadians Under 18 Say Their Parents Regularly Discuss Money and Finances with Them

Monday, October 29, 2012

Toronto, ON – One in three (32%) Canadians ages 10-17 say their parents ‘regularly (6% daily/26% a few times a week) talk to them about money and finances, according to a new poll conducted by Ipsos Reid on behalf of ABC Life Literacy Canada. Four in ten (43%) say that their parents discuss these matters with them ‘a few times a month’, while one-quarter (23%) say they ‘rarely’ talk about money with their parents. 2% say they ‘never’ talk to their parents about money or finances. The following tables outlines in the full frequent discussion topics between children and parents:     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, October 18, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,680 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Seven in Ten (68%) Small Business Owners Plan to Make Some Form of Investment in Their Business Within the Next Two Years; New Equipment (35%) Top Planned Investment

Wednesday, October 17, 2012

Toronto, ON – Seven in ten (68%) small business owners in Canada plan to make some type of business investment within the next two years, according to a new poll by Ipsos Reid conducted on behalf of RBC. One-third (32%) of Canadians small business owners, however, say they don’t plan on making any such investments in two years time. The top investment many small business owners see themselves investing in within the next two years is new equipment (35%), followed by new technology (29%) and new products and services (27%). The table below fully outlines what investments Canadian small business owners plan to make within the next two years:     


More Canadians (26%, +4 pts) Have No Personal Debt Compared to Last year, Although Those With Debt Are Less Comfortable (40%, -5 pts) and More Anxious (34%, +2pts) With Their Debt Level This Year

Wednesday, October 10, 2012

Toronto, ON – One-quarter (26%) of Canadians say they have no personal debt, according to a new poll conducted by Ipsos Reid on behalf of RBC, up from two in ten (22%) who said they had no personal debt in 2011. Also, less Canadians in 2012 are comfortable with their level of debt (-5 pts, 45% in 2011) compared to more Canadians who are anxious about their debt level this year (+2 pts, 32% in 2011). Four in ten (40%) are ‘comfortable with their debt level’ (18% very comfortable/22% somewhat comfortable) this year, compared to one-third (34%) who are ‘anxious about their debt level’ (10% great deal of anxiety/24% some anxiety).     


Ipsos/RBC Consumer Outlook Index: October 2012

Thursday, October 04, 2012

Washington, D.C. - While the Index has dropped two points since last month, it still remains higher than at any other time pre-September this year. The shift from last month seems to reflect increasing uncertainty rather than overt pessimism. Consumers appear to be in a ‘holding pattern’ now, with optimism fairly flat – uncertainty about the election outcome may play a role here.     


Storm Clouds on the BRIC Horizon: Falling Consumer Optimism in Brazil, Russia, India, and China

Wednesday, September 26, 2012

Washington, D.C. – The economic meltdown of late 2008 and early 2009, while global in nature, most squarely affected Europe, the United States, and more generally the industrialized world. In many of these places, consumer optimism fell between 30 and 40 points and has been very slow to recover since. Such dampened consumer enthusiasm, in turn, equated into serious household de-leveraging and reduced interest in spending on non-essentials goods and services. In contrast, this economic scenario only marginally affected consumers in emerging markets and, in particular, the BRIC countries.     


Canadian Reward Card Holders Cite ‘Cost and Budget’ (67%) and ‘Family and/or Friends’ (49%) as Biggest Considerations for Planning a Vacation

Wednesday, September 26, 2012

Toronto, ON – When it comes to factoring in considerations for planning vacations, two-thirds (67%) of Canadians who carry rewards cards consider cost and budget or when they can afford to go on vacation, according to a new Ipsos Reid poll conducted on behalf of RBC. Half of Canadians with rewards cards also factor in family and/or friends (49%) or a great bargain or deal (45%) when vacation planning. Two in ten (21%) take their reward points or miles into account when making vacation plans. Below is a complete list of what factors Canadians who carry reward cards take into consideration when planning their vacation:     


Investment Safety (44%) Most Important When Considering Buying GICs; Liquidity (65%) Least Important Consideration

Tuesday, September 25, 2012

Toronto, ON – Four in ten (44%) Canadians who have owned, currently own or might consider owning Guaranteed Investment Certificates (GICs) believe that the guaranteed principal, or the safety of their investment, is the most important consideration when deciding whether or not to buy a GIC, according to a new poll conducted by Ipsos Reid on behalf of RBC. Only one in ten (6%) past or current GIC owners, as well as those considering buying GICs in the future, believe that the guaranteed principal is the least important consideration when deciding whether or not to buy GICs.     


More Canadians Believe Asia’s Growing Economic Strength Represents an Opportunity (60%) for Canada than a Threat (40%)

Monday, September 24, 2012

Toronto, ON – Six in ten (60%) Canadians believe that ‘Asia’s growing middle class population represents an opportunity for the Canadian economy’, compared to four in ten (40%) who more closely believe that their ‘growing economic strength represents a threat’ to Canada, according to a new Ipsos Reid poll conducted on behalf of the Canadian Council of Chief Executives. In fact, three quarters (74%) of British Columbians – the province closest to Asia – believe its growing strength is an opportunity, compared to 26% British Columbians who believe it represents a threat.     


Average Canadian (70%) Much More Likely to Believe Their Financial Knowledge is Good or Excellent Compared to Other Canadians (30%)

Monday, September 24, 2012

Toronto, ON – Most Canadians believe their own financial knowledge exceeds that of other Canadians, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (70%) describe their financial knowledge as ‘excellent/good’ (6%/64%). One-quarter (27%) believe their financial knowledge is ‘not very good’, while only 3% describe their financial knowledge as ‘terrible’.     


Four in Ten (38%) Retired Boomers Say They Didn’t Retire at a Time of Their Choosing; Most (85%) Pre-Retired Boomers Think They’ll Pick a Time of Their Choosing

Wednesday, September 19, 2012

Toronto, ON – Most (85%) boomers nearing retirement appear to think that they’ll retire at a time of their choosing, but four in ten (38%) retired boomers say they didn’t have that luxury, according to a new poll conducted by Ipsos Reid on behalf of RBC. Nine in ten (85%) of pre-retired boomers believe they’ll have the choice to retire based on when they’re ready or when they’ve saved enough money. Conversely, six in ten (62%) boomers that are retired say had the choice of when to retire, revealing a significant gap (23 points) between expectations of pre-retirees and the reality of retired boomers.     


Ipsos Global @dvisory: The Economic Pulse of the World

Monday, September 17, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 20,915 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Overall, Eight in Ten (81%) Support a Free Trade Agreement Between Canada and the European Union

Sunday, September 16, 2012

Toronto, ON – As Canada and the European Union (EU) continue to negotiate a trade agreement, Canadians, overall, are vastly supportive of such a deal. Eight in ten (81%) Canadians ‘support’ (20% strongly/61% somewhat) a free-trade agreement between Canada and the European Union. Two in ten (19%), however, say they ‘oppose’ (5% strongly/15% somewhat) such a trade agreement between Canada and the European Union.     


Ipsos/RBC Consumer Outlook Index: September 2012

Thursday, September 13, 2012

Washington, D.C. - American consumer confidence is at the highest point we have observed since the recession began more than four years ago. This rally is sustained through all 4 sub-indices with the most pronounced gains in the important jobs index and the investment index.     


Two in Three (69%) Torontonians ‘Agree’ that Billy Bishop City Airport is an ‘Economic Engine of the City’

Thursday, August 23, 2012

Toronto, ON – Two thirds (69%) of Toronto residents ‘agree’ (23% strongly/46% somewhat) that Billy Bishop Toronto City Airport (BBTCA) is an ‘economic engine of the city’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority (TPA). This compares with three in ten (28%) who ‘disagree’ (8% strongly/21% somewhat), and 3% who don’t know.     


Ipsos Applauds Canadian Financial Services Sector on Excellence in Customer Service

Thursday, August 23, 2012

Toronto, ON – Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, is pleased to announce the winners of its 2012 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Over Seven in Ten Adults Feel that the Economy Is in Bad or Terrible Shape

Tuesday, August 21, 2012

New York, NY – Over seven in ten adults (71%) feel that the economy is in bad shape, including nearly three in ten (29%) who feel that it is in terrible shape, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. A quarter (25%) believe that the economy is in okay shape, and fewer than one in twenty think that it is in good (3%) or fantastic (1%) shape.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, August 21, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,782 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Men and Women Differ When It Comes to Investment Motivations: Women Most Influenced by Life Events (28%), Men Swayed by Progress Towards Future Needs (27%)

Thursday, August 09, 2012

Toronto, ON – A new study by Ipsos Reid, on behalf of RBC Direct Investing, reveals differences between men and women when it comes to what motivates them to become more knowledgeable and involved in managing their savings and investments. Three in ten (28%) women say that ‘getting closer to a life event (e.g. retirement, child’s education, etc.)’ is their main motivator in becoming more knowledgeable and involved in managing their savings and investments. Three in ten (27%) men, on the other hand, say that ‘knowing how much money I have now compared to what I will need’ is their primary motivator for such action. The following chart outlines a list of motivations for men and women to take a more active engagement in knowing about and managing savings and investments:     


Ipsos/RBC Consumer Outlook Index: August 2012

Thursday, August 02, 2012

Washington, DC - Consumer confidence continues to bounce around with no significant movement. This month the index is down several points but within the range observed throughout the course of the year. More notable is the steep increase in expectations for price inflation across the board, although gas prices have only gone up $0.08/gallon in the last month.     


A Vast Majority ‘Agree’ that Small Businesses Play a Vital Role in the Canadian Economy (94%) and are Vital Job Creators (88%)

Tuesday, July 31, 2012

Toronto, ON – Nearly all (94%) Canadians ‘agree’ (40% strongly/54% somewhat) that Canadian small businesses play a vital role in the Canadian economy. Less than one in ten (6%) ‘disagree’ (1% strongly/6% somewhat) that these types of businesses are vital to the national economy. One main reason that small businesses are vital to the Canadian economy is that they create a substantial portion of the country’s workforce. Just under nine in ten (88%) ‘agree’ (33% strongly/55% somewhat) that small businesses are vital job creators. Only one in ten (12%) ‘disagree’ (1% strongly/11% somewhat) with this statement.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, July 24, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,623 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Mobile Banking Growing Among a Niche Group of Online Canadians

Tuesday, July 10, 2012

Vancouver, BC – Is mobile banking the way of the future? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report which investigated online Canadians' use of web-based financial services, only a small minority of online Canadians are mobile banking, but this minority is growing.     


Ipsos/RBC Consumer Outlook Index: July 2012

Thursday, July 05, 2012

Washington, DC - Consumer confidence shows some small improvements, up 0.9 points from our June 2012 numbers. The overall trend since the start of 2012 continues to be stagnation, with the COI hovering around 46.5 the past six month.     


More than 1 in 4 Americans Pay for Vacation Using Credit

Thursday, June 28, 2012

New York, NY – Almost one-third (32%) of adults are planning to spend at least $1,000 on vacation per family member this year, including one in six (17%) who plan to spend upwards of $2,500, according to a new Ipsos survey of over 1,000 adults conducted on behalf of RetailMeNot.com. Four in ten (42%) intend to spend less than that amount, including 21% who expect to spend under $500. Men are twice as likely as women to say that they will spend at least $1,000 per family member for vacation this year (43% vs. 21%). In fact, nearly one in ten men (8%) plans to spend at least $5,000.     


Canadian Financial Advisors See U.S. Markets as More Bullish than Canadian Counterpart in Next Fiscal Year

Tuesday, June 26, 2012

Toronto, ON – According to a new poll of 475 Canadian financial advisors conducted by Ipsos Reid on behalf of Sun Life Financial, advisors are more optimistic of U.S. capital markets than any other major global markets, including those in Canada, over the next fiscal year. Nearly eight in ten (77%) Canadian financial advisors see U.S. markets like the Dow Jones Industrial Average and the S&P 500 Index as ‘bullish’ (16% very/62% somewhat). Only one in ten (10%) saw U.S. markets as ‘bearish’ (3% very, 7% somewhat) in the next year.     


Despite Perceived Changes in Health After Retirement, Just Half (49%) of Retired Boomers Have a Current Health Directive

Thursday, June 21, 2012

Toronto, ON – With more and more Canadians aging and retiring, the need to plan ahead becomes increasingly pertinent. According to retired baby boomers, the top three challenges people face upon retirement are changes in one’s own physical health (74%), changes in spouse/partner health (50%), and changes in income (41%), according to the third annual “RBC Myths and Realities” poll conducted by Ipsos Reid.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, June 19, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,713 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: June 2012

Thursday, June 07, 2012

Washington, DC - After a solid rally to start the year, American consumer confidence is basically unchanged in 2012. The economy has been doing just enough to offset the dire news emanating from Europe and the momentary panics in the market.     


Most Surveyed in Six Countries—Great Britain, Germany, France, Italy, Greece and Spain—(55%) Agree Europe’s Current Debt Crisis is Indicative of Long-Standing Problems that Will Lead to Breakup of...

Friday, May 25, 2012

Toronto, ON — In the shadow of economic turmoil and uncertainty in the Euro zone, a new poll of six key European nations – Great Britain, Germany, France, Italy, Greece and Spain—shows that a slim majority (55%) of those surveyed agree that "Europe’s current debt crisis is indicative of a series of long-standing political and economic problems that will lead to the breakup of the European Union.”—two in ten (20%) disagrees and one quarter (25%) neither agrees nor disagrees. The individual country results of those who believe the breakup will occur are led by Greece (65%) followed by Italy (61%), Great Britain (58%), Germany (53%) and Spain (49%).     


Despite Tumbles and Turmoil, Keeping Euro Gets Majority Support in Each of Greece, Germany France, Italy and Spain:

Thursday, May 24, 2012

Toronto, ON — As fears reverberate through financial markets that Greece could leave the euro zone and throw the region—and the rest of the world—into economic turmoil, a new poll of citizens in some of the most crucial countries engaged in the debate, debacle and damage control—Greece, Germany France, Italy and Spain—indicates that, on average, a majority (60%) with a decided view would support a national referendum in their country to decide whether they should keep the Euro as their currency and if there was such a referendum, an average of six in ten (65%) of decided citizens would vote to keep the currency.     


Ipsos Global @dvisory: The Economic Pulse of the World

Monday, May 21, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,702 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Women (49%) More Likely Than Men (35%) to be First-Time Buyers in the Housing Market

Wednesday, May 16, 2012

Toronto, ON – Almost half (49%) of likely female homebuyers who intend to purchase in the next two years will be buying their first home, compared to only a third of men (35%), according to a recent poll conducted by Ipsos Reid on behalf of RBC.     


Canadians Say Lion’s Share of Retirement Savings on Their Own Shoulders

Wednesday, May 09, 2012

Toronto, ON – Canadians believe that they themselves are primarily responsible for ensuring they are financially secure in retirement, according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. On average, Canadians say that their share of the responsibility for ensuring they have a financially secure retirement is 59%, with the rest of the pie being divvied up and shared among the government (19%), their employer (10%), another family member (8%) or their financial advisor (5%).     


Ipsos/RBC Consumer Outlook Index: May 2012

Thursday, May 03, 2012

Washington, DC - Consumer confidence is up a point to stand at 47.6 for May, 2012. This small gain is mostly driven by improvements in economic expectations (up 1.7 points to 57.5) and current financial conditions (up 1.5 points to 38.7).     


Fixed-Rate Mortgages Making a Comeback as Four in Ten (42%) Prospective Homebuyers Intend to Take Out a Fixed-Rate Mortgage

Wednesday, April 25, 2012

Toronto, ON – Among the 27% of Canadians who say they’re at least somewhat likely to buy a home within the next two years, four in ten (42%) prospective homebuyers are intending to take out a fixed-rate mortgage, once again making it the most popular type of mortgage, according to the 19th annual RBC homeownership poll conducted by Ipsos Reid. In 2008, 49% intended to take out a fixed-rate mortgage, but since then preference for this type of financing has been on a steady decline to a low of 40% last year, but has since rebounded up to 42%. By comparison, 37% intend to take out a combination mortgage, while two in ten (21%) favour a variable mortgage.     


Retiring Boomer Business Owners Set Financial Example for Canadians, More Confident in Savings and Timing of Retirement

Tuesday, April 17, 2012

Toronto, ON – Boomers who are set to retire from running their own business within the next five years appear to do a better job than the average Canadian at running their own finances, apparently bringing some of that business sense into their own personal financial accounting, according to the 22nd annual RRSP poll conducted by Ipsos Reid on behalf of RBC.     


Canadians Assess the 2012 Flaherty Federal Budget: Three Quarters (73%) View Budget as Good (18%) or a Wash (55%), Only Some say Bad (24%) or Will Hurt Them Personally (28%)

Saturday, April 07, 2012

Toronto, ON – Reacting to the federal budget tabled by Finance Minister Jim Flaherty last Thursday in the House of Commons, three quarters (73%) of Canadians view the budget as being good or a wash (neither good nor bad), according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. A majority (55%) thinks it’s neither good nor bad and they’d symbolically just shrug their shoulders, while one in five (18%) say it’s good and they’d symbolically give it two thumbs up. One quarter (24%) thinks it’s bad and they’d symbolically give it two thumbs down and three percent (3%) don’t know. In contrast, last year more thought the budget was good (19%) than bad (16%).     


Majority of Canadians Say Buy Now, Don’t Wait to Purchase a Home

Thursday, April 05, 2012

Toronto, ON – Given current housing prices and economic conditions, a majority of Canadians say it makes more sense to buy a house now (59%, up 4 points), rather than wait until next year (41%, down 4 points), according to the 19th annual RBC Housing Study, conducted by Ipsos Reid. Residents of Alberta (69%) and Atlantic Canada (68%) are most likely to say it’s better to buy now, followed by those living in Ontario (59%), Quebec (57%), British Columbia (52%) and Saskatchewan and Manitoba (48%).     


Ipsos/RBC Consumer Outlook Index: April 2012

Thursday, April 05, 2012

Washington, DC - American consumer confidence is down slightly (0.9 points) to stand at 46.6. Most of the decline is driven by weaker numbers in employment confidence. It is not uncommon for the index to report a small lull after a major gain as consumer re-calibrate to the new conditions. Outside of the employment questions, overall confidence continues to show incremental gains.     


Most (71%) Canadians Agree that Charities Play an Important Role in Society Addressing Needs Not Being Met by the Public or Private Sector

Thursday, March 29, 2012

Toronto, ON – Most (71%) Canadians ‘agree’ (25% strongly/47% somewhat) that ‘charities play an important role in society as a change agent to address needs not being met by government or the private sector’, according to a new Ipsos Reid poll conducted on behalf of the Association of Fundraising Professionals. In fact, just one in ten (10%) ‘disagree’ 93% strongly/7% somewhat) with this premise, while 19% neither agree nor disagree. In contrast, just 13% ‘agree’ (3% strongly/10% somewhat) that ‘charities do not make much difference’, while most (71%) ‘disagree’ (34% strongly/37% somewhat) that they don’t make a difference.     


Home Sweet Home: Majority of Canadians Would Rather Renovate (83%) than Sell (17%) if their House Needed Major Repairs

Wednesday, March 21, 2012

Toronto, ON – If their house needed major repairs and they were faced with the decision to either renovate or sell their home, the vast majority (83%) of homeowners in Canada who know what they would do in this situation would elect to renovate their home rather than sell (17%), according to the 19th annual RBC Housing poll conducted by Ipsos Reid. Two in ten (18%) are unsure of the decision they would take in this instance.     


Majority (54%) Approves of Federal Government’s Management of the Economy

Friday, March 16, 2012

Toronto, ON – A majority (54%) of Canadians ‘approve’ (7% strongly/47% somewhat) of the federal government’s overall management of the Canadian economy, according to an Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Conversely, nearly half (46%) ‘disapprove’ (14% strongly/32% somewhat) of the way the Harper Government has been handling this file.     


Ipsos/RBC Consumer Outlook Index: March 2012

Thursday, March 08, 2012

Washington, DC - American consumer confidence is up for March 2012 to the highest levels seen since the start of the recession. The main drivers of this surge in confidence is improved employment confidence and the associated decline in concern with personal financial health. This is despite continued pressure on the wallet from high fuel prices and international financial instability.     


Exasperated Small Business Owners Yet to be Persuaded by GOP Candidates, Survey Says

Monday, March 05, 2012

New York, NY - More than 70 percent of small business owners say the stalled economy is hurting them, and many have yet to be convinced that any of the Republican candidates for President is equipped to turn things around. That’s according to the latest quarterly Yahoo! Small Business survey of small business owners who intend to vote on November 6. The online survey of 250 full or partial owners of U.S. businesses with 1-100 employees was conducted in February with Ipsos MediaCT.     


Half of Canadians Planning a Phased-in Retirement

Wednesday, February 22, 2012

Toronto, ON -- Nearly half of Canadians (48%) between the ages of 30 and 65 say their retirement will be or is being phased in. (E.g. work part-time or free-lance before stopping work for good.). Another third (32%) don’t know and only one-in-five (20%) say their retirement won’t be phased-in, according the 4th annual Sun Life Canadian UnretirementTM Index conducted by Ipsos Reid. The average age that Canadians plan to start this process is 60 and 55% expect to be working part- or full-time at age 66, shortly after what has been considered the traditional retirement age. Only 30% plan to be fully retired, not working for money.     


Perceptions About Banking Fees

Monday, February 20, 2012

New York, NY - These are some of the findings of an Ipsos poll conducted for the American Bankers Association on perceptions about banking fees. To download the full topline results, please click on the link on the right side of the page.     


Three Quarters of Adults Spending Less than $100 on Their Valentine, including a Quarter Who Don’t Plan on Spending a Dime

Friday, February 10, 2012

New York, NY – A majority of adults (51%) plan to spend less than $100 on their significant other this Valentine’s Day, in addition to the 24% who do not plan on spending anything on their Valentine, according to a new Ipsos telephone poll conducted on behalf of RetailMeNot.com.     


Canadian Consumer Confidence Falls Again, Now Lower than in 2011 and 2010

Thursday, February 09, 2012

Toronto, ON – Canadian consumer confidence has declined for a second year in a row, according to the latest RBC Canadian Consumer Outlook poll by Ipsos Reid. Highlighting this trend, just a third of Canadians (32%) believes that the national economy will improve in the next 12 months; down 11 points from four in ten (43%) in January 2011 and more than half in January 2010 (56%). This last year also saw a rise in the proportion of Canadians who expect the national economy to worsen, from 24% in January 2011 to 31% in January 2012.     


Generation Gap Over Financial Planning

Tuesday, February 07, 2012

Toronto, ON – The level of financial planning is strikingly different between younger Canadians (aged 18-34) and those from the Boomer generation (aged 55-69), according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. In fact, a majority of six in ten Boomers (59%) have a financial plan in place compared to a minority of only four in ten (40%) younger Canadians. Furthermore, Boomers are more likely to have their plans written on paper (52%) compared to the younger generation (28%), and those aged 18-34 (40%) are twice as likely as the older generation (21%) to have their financial plans kept in their head. Another popular format for keeping a financial plan was to hold it electronically, three in ten of those aged 18-34 (30%) and two in ten Boomers (21%) use this more modern method.     


On the Heels of Davos, A Silver Lining Appears in Global Consumer Citizen Economic Sentiment

Thursday, February 02, 2012

Toronto, On — On the heels of the annual Davos World Economic Forum a monthly poll of citizen consumer sentiment on the state of their national economies in 24 countries conducted by global research company Ipsos and released today shows that, despite a number of countries that continue to be mired in pessimism, all of the global regions assessed moved up in January.     


Ipsos/RBC Consumer Outlook Index: February 2012

Thursday, February 02, 2012

Washington, D.C. - Our data indicates that consumer confidence is down slightly for February after posting large gains in January. However, we are still well above the trough in confidence seen in the 3rd and 4th quarter of 2011. Increasing inflation pressures – primarily fuel and food prices – have had a slightly negative impact on consumer financial confidence. However, expectations for the broader economy are at the highest point in over a year.     


Fewer Canadians Overspent This Christmas, But Those that Did Overspent More

Tuesday, January 31, 2012

Toronto, ON – Fewer Canadians overshot their holiday-spending budgets this year, but those that did let out the purse strings even more, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (31%) Canadians say they spent more than they intended to during the holiday season this year, down 2 points from last year. However, among those that did, they overspent by an average of $467, up 9% from last year.     


Growing Number of Young Canadians Have RRSPs, as Saving for Retirement Moves Up the List of Priorities

Thursday, January 19, 2012

Toronto, ON – A growing number of young Canadians have RRSPs, according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. While last year the proportion of young Canadians who hold an RRSP fell to 39% -- it’s lowest in nearly a decade – this year 43% of Canadians aged 18 to 34 report having an RRSP. However, while more young Canadians have RRSPs significantly fewer intend to contribute the maximum allowable to their RRSPs this year. Last year one in three (33%) young RRSP holders intended to contribute the maximum limit, while this year that proportion has dropped to just 16%, making them the least likely to do so and much less likely than the national average (25%).     


Majorities Plan on Reducing Debt and Saving More in 2012

Thursday, January 12, 2012

New York, NY – Looking ahead to 2012, most US adults expect to reduce their debt and save more in 2012, according to a new survey of over 1,000 adults aged 30 and older conducted by Ipsos Public Affairs on behalf of New York Life.     


Ipsos/RBC Consumer Outlook Index: January 2011

Thursday, January 05, 2012

Washington, D.C. - Consumer confidence is up across all indices with the strongest positive movement in the Current Conditions, Jobs and Investment Indices as consumers seem to be in positive spirits exiting the holidays. While evaluations and expectations of the economy remain relatively weak, more consumers are expressing optimism about their personal financial health then we have observed in over 6 months.     


Most (84%) Believe Euro Zone Debt Crisis Will Impact Canada, Fewer (57%) Believe it will Impact their Own Financial Situation

Thursday, December 22, 2011

Toronto, ON – Most (84%) Canadians believe that the current debt crisis in the Euro Zone will have an impact (25% a lot/59% somewhat) on Canada as a whole, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Just two in ten (16%) believe that he debt crisis won’t impact (2% not at all/14% not really) Canada as a whole.     


Money the Biggest Cause of Stress in Canadians’ Lives

Wednesday, December 21, 2011

Toronto, ON – The holidays are a time of great joy for many, but also a time of stress. Other than the typical seasonal stress that many people feel at this time of year, four in ten (36%) say that their money and financial situation is causing them to feel more stress this year than last year according to a new Ipsos Reid poll conducted on behalf of Sun Life.     


Tighter Budgets (35%) and Not Knowing What to Buy (35%) Top List of Most-Challenging Aspect of Holiday Shopping

Friday, December 16, 2011

Toronto, ON – One in three (35%) Canadians who intend to give gifts this holiday season say that the biggest challenge they face while shopping this year is having a tighter budget, while an equal proportion (35%) say their biggest challenge is not knowing what to buy, according to a new Ipsos Reid poll conducted on behalf of RBC. Two in ten (21%) say their biggest challenge is that they dislike going to the mall and being in crowds, while one in twenty (5%) say that not having enough time is their biggest obstacle and 4% say some other aspect of holiday shopping is their biggest challenge.     


Three Quarters (74%) of Canadians Say They Plan on Only Buying Gifts that are Discounted or On Sale this Holiday Season, Up 5 Points From Last Year

Wednesday, December 07, 2011

Toronto, ON – Canadian holiday shoppers may be on the lookout for a good deal, but fewer say they’ll knowingly purchase counterfeit goods online to save a buck, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Three quarters (74%) ‘agree’ (28% strongly/45% somewhat) that ‘they plan on only buying gifts that are discounted or on sale this holiday season’, up 5 points from last year. However, fewer (25%) ‘agree’ (5% strongly/20% somewhat) that they will ‘consider purchasing fake clothing and accessories online if the product looked authentic and was available for a lesser cost’, down 4 points.     


Ipsos/RBC Consumer Outlook Index: December 2011

Thursday, December 01, 2011

Washington, D.C. - The RBC Consumer Outlook Index indicates that American consumer confidence is up slightly, but remains very low. The RBC COI for December stands at 40.3 for December, up 0.7 points from last week, but well below this year’s high of 46.7 set in June or the index’s absolute high of 57.7 set in early 2007. Looking back over the last year, it is clear now that consumer confidence was improving through June. However after June, consumer confidence dropped and has not recovered. Our opinion is the political deadlock surrounding the debt ceiling crisis combined with the ongoing EU financial crisis is the key driver of consumers’ diminished faith in the economy.     


Despite Shaky Economy, Canadians Still in Gift-Giving Mood

Tuesday, November 22, 2011

Toronto, ON – Despite a shaky economy, Canadians appear to be in a gift-giving mood, according to a new Ipsos Reid poll conducted on behalf of RBC. Among the eight in ten (80%) Canadians who intend to give gifts this year, the average amount of money they intend to spend is $640, up slightly from the $624 they intended to spend last year. But where Canadians are intending to pull out all the stops is with all the other spending that goes along with the holiday season. On things like clothing, travel, decorations, beauty services, food, drink or entertainment, Canadians anticipate spending $612 on average this year, up from $513 last year. This means that total holiday spending is expected to rise to $1,252, on average, among gift-givers this year, up from $1,137 last year.     


Global Citizens Express Broad Support for Involvement in World Affairs: Less So During Difficult Economic Times

Friday, November 18, 2011

Halifax, NS—A new poll conducted by global research company Ipsos for the Halifax International Security Forum finds that eight in ten citizens in 24 countries ‘agree’ (strongly and somewhat) their country should help parts of the world experiencing natural disasters or famines (82%) and support economic sanctions against other countries that behave badly or treat their own people badly (77%).     


Women Are Most Likely to Report that What Was Most Lacking in their Last Car Buying Experience Was a Quick and Easy Transaction

Friday, November 18, 2011

New York, NY – Thinking about the last time that they bought a car, one in four women (26%)to say that was most missing was a quick and effortless transaction, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. This mirrors findings from a similar study conducted in 2009, when 25% of women felt that a quick and easy transaction was what was most missing from their purchase experience.     


One in Three (34%) Canadian Online Shoppers Likely to Take Advantage of Online Holiday Shopping Deals South of the Border

Thursday, November 17, 2011

Toronto, ON - The American holiday shopping season kicks off at the end of next week with Black Friday, when traditionally American retailers typically offer deep discounts to shoppers, followed by Cyber Monday which is one of the biggest online shopping days of the year. Among the 54% of online Canadians who have made an online purchase at a Canadian or American retailer in the past twelve months, one in three (34%) say that they’re ‘likely’ (7% very/27% somewhat) to shop online at American retailers on Black Friday or Cyber Monday. This represents an increase of six percentage points over last year.     


Awareness of Cyber Monday Increases 10 Points to 52% of Online Canadians who are Aware

Thursday, November 17, 2011

Toronto, ON - Although largely an American phenomenon, Cyber Monday is heading into the mainstream in Canada, as a majority (52%) of Canadians appear to be familiar with the heavily-discounted online shopping event, according to an online Ipsos Reid poll conducted on behalf of PayPal.     


Three Quarters (72%) of Mortgage Holders Expect to be Mortgage-Free by Age 65

Thursday, November 17, 2011

Toronto, ON – Three quarters (72%) of Canadians who own a house and have a mortgage say that they expect to have their mortgage fully paid off by the time they reach the age of 65, according to a new Ipsos Reid poll conducted on behalf of Royal Bank. Interestingly, younger mortgage-holders aged 18 to 34 are much more likely to think they’ll have their mortgage paid off at an early age with three quarters (73%) expecting to have their mortgage eliminate by the age of 55, compared to fewer than half (45%) of mortgage-holders who are aged 35 to 54.     


This Holiday Shopping Season, a Majority of Adults Plan on Spending about the Same as Last Year; Few Plan on Spending More

Wednesday, November 16, 2011

New York, NY – Adults are more likely to be scaling back their holiday shopping budgets rather than expanding them, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Just one in ten adults (11%) plan on spending more this holiday shopping season compared to last year, while 37% say that they expect to spend less. A majority (51%) expect to spend about the same as last year.     


Nine in Ten (90%) Canadians Say Major Health Event or Chronic Condition Would Have Impact on Their Personal Finances, With Majority (53%) saying Major Impact

Wednesday, November 16, 2011

Toronto, ON – Nine in ten (90%) Canadians say that if they were to experience a major health event such as a heart attack or cancer, or a chronic health condition such as diabetes or arthritis, they would expect their personal financial situation to be impacted, according to the second annual Sun Life Financial Health Index™ conducted by Ipsos Reid. In fact, a majority (53%) believe that impact would be ‘big, perhaps permanent’, while four in ten (38%) think it would be a ‘manageable, temporary impact’. Just one in ten (10%) believe there would be no impact at all to their financial situation.     


As Prime Minister Harper Meets the G-20, Eight in Ten (77%) Agree Canada Should Commit to Additional Funding for Food Security Programs

Thursday, November 03, 2011

Toronto, ON – As the Canadian government meets with other G-20 members at a summit in Cannes, France, a new Ipsos Reid poll conducted on behalf of World Vision reveals that eight in ten (77%) ‘agree’ (33% strongly/44% somewhat) that Canada should ‘commit to give additional funding for food security programs’. Just one quarter (23%) ‘disagree’ (7% strongly/15% somewhat) that the government should make this sort of commitment.     


Ipsos/RBC Consumer Outlook Index: November 2011

Thursday, November 03, 2011

Washinton, D.C. - RBC COI is essentially unchanged for November 2011. Employment confidence has improved slightly, arresting the five month slide we’ve observed since June’s high-point. However, job confidence remains below average. The most negative factor for consumers this month is their current conditions, which is down 0.8 points. We believe much of this is being driven by renewed pressure of fuel prices on American consumers.     


Faible degré de sensibilisation et de connaissances à jour malgré l’intérêt manifesté par les consommateurs à l’égard des placements socialement responsables

Thursday, October 27, 2011

Montréal, QC – Selon les résultats d’un sondage qui viennent d’être publiés par Ipsos Reid pour le compte de la Standard Life, une majorité de Canadiens ne connaît pas les placements socialement responsables (PSR). Ceux qui les connaissent et qui s’y intéressent ont habituellement demandé de façon proactive des renseignements à ce sujet aux conseillers qui, eux-mêmes, ont des connaissances limitées de cette catégorie de placements.     


Low Awareness and Uptake to-date Amid Indications of Consumer Appetite for Socially Responsible Investment Products

Thursday, October 27, 2011

Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that a majority of Canadians are largely unaware of the Socially Responsible Investment (SRI) vehicle category, and that those who are aware and interested in them typically have to make proactive enquiries from Advisors, who themselves have only limited awareness and knowledge of the category.     


Economic Confidence Drops as RBC Canadian Consumer Outlook Index Slides 24 Points

Wednesday, October 26, 2011

Toronto, ON – Rocky markets, a sputtering economy and Euro-zone worries appear to have shaken Canadian economic confidence, according to the newly-released RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. In the span of one quarter, the overall index has dropped to 70 points when compared to its benchmark of 100 points established in November of 2009. This represents a drop of 24 points since the last quarter, and by far the largest quarterly movement in the index since its inception. The drop of the overall index is a function of volatility within these three sub-indices:     


Six in Ten (58%) Ontarians (Up 2 Points) Believe Resale Homes Subject to HST

Wednesday, October 26, 2011

Toronto, ON – Ontarians continue to be confused about what transactions are subject to HST and which are exempt as six in ten (58%) believe that the Harmonized Sales Tax (HST) is applied to the purchase price of a resale home in Ontario, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.     


Canadians Feeling More Charitable, But Will It Last?

Monday, October 24, 2011

Toronto, ON – Following the economic crunch that began in the fall of 2008, Canadians have felt more positive about giving to charitable organizations, but that is a feeling that may not last. This is the key finding of a study conducted by Ipsos Reid on Canadians and their charitable habits. Comparing a similar 2009 study to the recent 2011 study, Ipsos found that 69% of Canadians have made a financial donation to a charitable organization in the past year. That’s up from 65% in 2009. But their generosity for the future hinges on the economic prospects of the country going forward.     


Canadian Entrepreneurs Dish Out Free Advice on How to Grow a Business

Thursday, October 13, 2011

Toronto, ON – Canadian entrepreneurs apparently have lots of advice to give others who are trying to grow their business. According to a new Ipsos Reid poll conducted on behalf of RBC, when considering what three pieces of advice to dish out, nearly half (44%) would suggest to other small business owners to develop an effective business plan, while a similar proportion (43%) would advise other small business owners to manage their time well. Four in ten (38%) say they must network in order to grow.     


Nearly Half of Adults Plan to Spend Less on Holiday Shopping This Year

Wednesday, October 12, 2011

New York, N.Y. – The latest online shopping poll conducted by Ipsos Public Affairs on behalf of Offers.com shows that given the current state of the economy, nearly half of U.S adults (45%) plan to spend less this coming holiday season than they did last year. Yet many adults are not taking advantage of online coupons that could help stretch their holiday dollars, with less than half (48%) saying that they are likely to look for online coupons or coupon codes before making a (holiday) purchase.     


RBC Consumer Outlook Index: Consumer Confidence Remains Flat for Third Straight Month

Thursday, October 06, 2011

New York, NY — While the news has been dominated by the European debt crisis, worries about jobs are what weighs most on U.S. consumer sentiment, according to the latest RBC Consumer Outlook Index. Amid concerns about job security, consumer confidence remained nearly flat for October, the third consecutive month with little change. The RBC Consumer Outlook Index dipped to 39.2, down one point from last month. Consumer confidence is below the level of a year ago (41.0) and also below the average level during the recession (40.2).     


American Parents Stress Importance of Their Role in Teaching Kids about Money Management, But Most Aren’t Having Regular Discussions

Monday, October 03, 2011

New York, NY – Nine in ten (89%) parents of children aged 5 to 17, with household income between $15K and $75K, believe that they are a very important resource when it comes to teaching children about basic money management, but most are not having regularly, weekly discussions with their children on the subject, according to a new Ipsos poll conducted on behalf of BMO Harris Bank. This is particularly troubling considering nine in ten (90%) agree (51% strongly/39% somewhat) that they are concerned about the younger generation’s ability to manage money, and two in three (67%) agree (30% strongly/37% somewhat) that they’re concerned with their child’s ability to manage money.     


Randstad Survey: Attachment Levels between U.S. Employers and their Employees on the Rise

Monday, September 26, 2011

Atlanta, GA - A new Ipsos survey released today from Randstad finds a majority of U.S. employees are highly engaged and happy in their jobs – despite predictions that many workers will seek new jobs once the job market strengthens. More than three quarters (78 percent) report feeling inspired to do their best at work; 76 percent are proud to work for their companies and 66 percent enjoy going to work every day. Likewise, employee volatility is decreasing with 60 percent of respondents reporting they are unlikely to give consideration to or accept a new job offer in the next six months.     


Majority (58%) of Canadians Happy About their Debt Situation

Wednesday, September 14, 2011

Toronto, ON – A majority (58%) of Canadians say that they’re ‘happy’ (20% very/39% somewhat) about their debt situation, according to a new Ipsos Reid poll conducted on behalf of RBC. Furthermore, most (68%) Canadians are either ‘comfortable’ (19% very/26% somewhat) with the level of debt that they carry, or have no personal debt at all (22%).     


Solid Majority of Albertans Support Development of New Electricity Transmission Lines

Wednesday, September 07, 2011

Calgary, AB – Recent polling conducted by Ipsos Reid indicates that Albertans remain firmly in support of the development of new electricity transmission lines in the province.     


Post-Secondary Education in BC

Monday, September 05, 2011

Vancouver, BC – This report presents the findings of an Ipsos Reid online poll conducted on behalf of The Federation of Post-Secondary Educators of BC (FPSE).     


RBC Consumer Outlook Index: Consumer Confidence Remains Flat after Recent Drop-Off

Thursday, September 01, 2011

New York, NY - The volatility in the stock market during the past month has had little impact on consumers' investment patterns, but could potentially change consumers' spending habits, according to the September RBC Consumer Outlook Index. Among those who say they own stocks, bonds or mutual funds, 77 per cent say they have made no changes to their holdings. Only a minority has acted, divided evenly between those adding to their holdings (11 per cent) and those selling assets (10 per cent), with only two per cent of respondents selling all holdings. One-in-four Americans (26 per cent) plans to reduce spending as a result of market volatility, while 69 per cent say that it has had no impact.     


More Canadian Parents Budgeting for Back-to-School Shopping This Year (34%) than Last Year (29%)

Tuesday, August 30, 2011

Toronto, ON – More Canadian parents of school-aged children are budgeting for their back-to-school spending this year than last year, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (34%) parents say they’ve set a budget for their back-to-school spending this year, compared to just 29% who report that they set a budget last year.     


Synovate Announces Winners of 2011 Best Banking Awards

Tuesday, August 30, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Nearly Half (48%) of Canadians Aged 45 to 60 Don’t Feel They’re On the Right Financial Track for a Satisfactory Retirement

Thursday, August 11, 2011

Toronto, ON – Nearly one half (48%) of Canadians aged 45 to 60 do not feel they’re ‘on the right financial track for a satisfactory retirement’, according to a new Ipsos Reid poll conducted on behalf of HomEquity Bank. Just a slim majority (52%) do feel like they’re on the right track. Interestingly, those who are already retired are much more likely (79%) to feel that they’re on the right financial track compared to just 48% of those who are not yet retired. Further, those aged 55 to 60 are much more inclined (60%) to say that they’re on the right financial track than those aged 50 to 54 (51%) or 45 to 49 (44%).     


RBC Consumer Outlook Index: Consumer Confidence Slides for Second Straight Month

Thursday, August 04, 2011

New York, NY - Although Congress and President Obama have agreed to raise the debt ceiling, a majority of Americans say that the debate has made them less confident in the nation's economic recovery. More than half (54 per cent) of Americans surveyed say that the debt ceiling debate has made them feel less confident in the economy, and 42 per cent say that it has made them less confident in their own finances and investments, according to the August RBC Consumer Outlook Index. The RBC survey was completed immediately before the resolution of the debt ceiling negotiations.     


Rising Gas, Food Prices Hitting Canadian Households Hard

Wednesday, July 20, 2011

Toronto, ON – Rising gas and food prices across Canada are hitting Canadian households hard, according to this quarter’s instalment of the RBC Canadian Consumer Outlook index conducted by Ipsos Reid. The overall index, a compilation of 34 economy-related questions, has dropped two points and now sits at 94 points, down 2 points since last quarter and still well off the benchmark of 100 points set in November, 2009. The CCO is also comprised of three sub-indices:     


RBC Consumer Outlook Index: U.S. Consumer Confidence Declines in July after Hitting Recent High Last Month

Thursday, July 07, 2011

New York, NY — After improving last month to its highest level since the beginning of the financial crisis in 2008, U.S. consumer confidence resumed its roller-coaster ride and sagged in July, as measured by the RBC Consumer Outlook Index. According to the Index, consumer confidence declined to 43.7 for July, down 3.0 points from the 46.7 reading in June.     


RBC Consumer Outlook Index: U.S. Consumer Confidence Rises

Thursday, June 02, 2011

New York, NY - Buoyed by a pause in the increase of gas prices and a sense that the job market is improving, U.S. consumer confidence has hit its highest level since the beginning of the financial crisis in September 2008. As measured by the RBC Consumer Outlook Index, consumer confidence rose to 46.7 for June, up 3.8 points from May's 42.9 reading.     


Younger U.S. Workers More Likely to Feel Overqualified, Yet More Eager to Acquire New Skills

Wednesday, June 01, 2011

New York, NY – One third of full-time employees (33%) consider themselves to be overqualified for their job, while only 3% feel they are under qualified, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. The vast majority (65%) view themselves as neither over- nor under qualified.     


Redeeming Flights (57%) Most Popular Reward Among Travel Reward Credit Card Holders

Tuesday, May 31, 2011

Toronto, ON – By a two to one margin over its nearest competitor, redeeming travel points for flights is the most popular type of travel reward among Canadians who hold a travel reward credit card, according to a new Ipsos Reid poll conducted on behalf of RBC. Six in ten (57%) cardholders say they redeemed points for flights in the last three years, well ahead of the proportion that redeemed points for merchandise (30%), gift cards (27%), hotels, rental car or other travel-related rewards (22%), financial rewards (4%), or some other (3%) type of reward. Fifteen percent (15%) say they haven’t redeemed any of their points in the last three years.     


Every Penny Counts! Synovate Research Shows Canadian Grocery Shoppers Favour Discount Coupons to Offset Rising Grocery Prices

Monday, May 30, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


HST Changes Turn Referendum Into a Close Contest

Friday, May 27, 2011

Vancouver, BC – A new Ipsos Reid poll in British Columbia shows that for the first time there is a real possibility that the HST could survive the upcoming referendum. Six-in-ten British Columbians say they approve of the changes announced by the provincial government. Referendum voting intentions are now equally divided between keeping the HST and scrapping the HST.     


Most Women ‘Feel Good’ Being Philanthropic, but Want Convenient Ways of Donating

Wednesday, May 18, 2011

New York, NY – A vast majority of women (88 percent) reported feeling good when they help those who are less fortunate, according to a recent Ipsos poll conducted on behalf of GIVE HEALTH, a Procter & Gamble program. These respondents, however, want a convenient method of donating.     


While Nine in Ten (90%) Pre-Retirees Expect to Have a Successful Retirement, Four in Ten (36%) ‘Worried’ They Won’t Have Enough Money

Tuesday, May 17, 2011

Toronto, ON – Nine in ten (90%) Canadians aged 50+ who have not yet retired expect to have a ‘successful retirement’, according to a new Ipsos Reid poll conducted on behalf of RBC, but nearly four in ten (36%) say they’re ‘worried’ that they will not have enough money to live well and do what they want. In fact, 15% would go so far as to say they’re ‘frightened’ about the time ahead of them.     


Corporate Executive Board

Thursday, May 12, 2011

Toronto, On - These are some of the findings of an Ipsos Reid study conducted on behalf of the Corporate Executive Board. The full presentation and detailed tables are available on the right.     


Seven in Ten (72%) Canadians Not Fully Confident Their Math and Money Management Skills Will Help them Plan for a Secure Financial Future

Tuesday, May 10, 2011

Toronto, ON – Just three in ten (28%) Canadians ‘strongly agree’ that ‘their math and money-management skills will help them plan for a secure financial future, leaving most (72%) Canadians not fully confident, according to a new Ipsos Reid poll conducted on behalf of ABC Life Literacy Canada. In fact, while 51% only ‘somewhat agree’ with this sentiment, two in ten (21%) outright ‘disagree’ (4% strongly/17% somewhat). According to the research, those with less education are less confident that their skills will help them plan for a secure financial future.     


RBC Consumer Outlook Index: U.S. Consumer Confidence Sags as Fuel Price Worries Mount

Thursday, May 05, 2011

New York, NY — With the summer vacation season fast approaching, almost half of Americans (47 per cent) say they have already cut back or cancelled vacation plans due to high gas prices and 20 per cent have scaled back their plans because of high air fares, according to this month's RBC Consumer Outlook Index. The Index for May fell to 42.9, down 1.9 points from April's 44.8 reading.     


Toronto Real Estate Board

Wednesday, May 04, 2011

Toronto, On - These are some of the findings of an Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. The full presentation and detailed tables are available on the right.     


Seven in Ten (70%) Renters in Ontario Say Buying a Home is in their Plan

Wednesday, April 20, 2011

Toronto, ON – Seven in ten (70%) Ontarians who currently rent their home say that owning a home is in their plan, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association. In fact, 12% say it’s their plan to purchase in the next two years, while others say within the next five years (19%), within the next ten years (12%), or at some point down the road (28%). Just three in ten (30%) renters say that they never plan on owning a home.     


Retirement Not a Choice for Many as Four in Ten (41%) Retired Canadians Say Timing of Their Retirement Wasn’t Their Choice

Wednesday, April 20, 2011

Toronto, ON – The best laid plans are not going as expected for many Canadians approaching retirement, according to a new Ipsos Reid poll of Canadians aged 50 and older (with household assets of over $100,000) conducted on behalf of RBC. While most (83%) pre-retirees believe they will be retiring at a time of their choosing – either because they are ready to retire (72%) or because they will have saved enough money to retire (25%), nearly half (41%) of Canadians who are currently retired say that the choice was made for them, with the primary reasons including leaving at their employer’s request (18%), health reasons (14%), reaching mandatory retirement age (6%), leaving to care for a loved one (3%) or some other reason (9%).     


Four in Ten (42%) Canadians De-clutter by Throwing Their Items Out, Potentially Leaving Money on the Table

Wednesday, April 13, 2011

Toronto, ON – One half (48%) of Canadians make an annual habit of spring cleaning (with another 30% doing it almost every year), and as the weather improves and Canadian turn to the task of getting rid unwanted items through spring cleaning, two in ten (18%) Canadians say that they get rid of unwanted items by selling them online, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Those who sell their items online report earning $421, on average, in 2010.     


Most Working Adults Believe they are Paid Fairly

Tuesday, April 12, 2011

New York, NY – A new Ipsos Public Affairs survey conducted on behalf of Kenexa among over one thousand U.S. working adults found that majority of them believe they are paid fairly (60%), while just over one third feel they are underpaid (37%). Just 2% report that they are overpaid, while additional fractions reported that they were not sure (1%) or preferred not to answer (1%).     


Nearly Half (45%) of Canadians Say Rising Gas and Food Prices Having a ‘Significant Impact’ on their Budget

Tuesday, April 12, 2011

Toronto, ON – Nearly one half (45%) of Canadians say that rising gas and food prices are having a ‘significant impact’ on their day-to-day budget, according to the quarterly RBC Canadian Consumer Outlook index conducted by Ipsos Reid. Further, four in ten (38%) say that it hasn’t had a big impact but they’re cutting back on other expenses, while two in ten (17%) indicate that rising prices have not had any impact on their day-to-day budget.     


America’s Financial Leaders Predict No Government Shutdown

Thursday, April 07, 2011

Washington, D.C. - Although another budget deadline looms on Friday, nearly three-quarters of America's financial leaders forecast that the federal government will remain open, according to an exclusive new survey of financial executives by SmartBrief and the international polling and research firm Ipsos. "Our readers who work in various aspects of finance are uniquely positioned to answer questions such as this one about the state and the likely direction of the U.S. economy” noted John Walcott, SmartBrief's chief content officer and editor-in-chief. “We're delighted to be able to tap the experience and the expertise of Ipsos to help ask the right questions and analyze their responses."     


Majority (55%) of Canadians Aged 18-34 Think it Makes More Sense to Wait Before Buying a Home

Thursday, April 07, 2011

Toronto, ON – Assessing the current condition of the economy and given current housing prices, a majority (55%) of Canadians aged 18 to 34 believe it makes more sense to wait until next year to buy a home (10 points higher than the national average), rather than buy a home now (45%), according to the 18th annual RBC Housing Study conducted by Ipsos Reid. Nonetheless, four in ten (41%) younger Canadians believe the real-estate market is a ‘buyer’s market’ (41%), one quarter (24%) think it’s a ‘seller’s market’. One in three (36%) think it’s a ‘balanced market’.     


RBC Consumer Outlook Index: Half of Americans Report Job Hunting is More Difficult than a Year Ago

Thursday, March 31, 2011

New York, NY - Half of U.S. consumers (49 per cent) think that it has become more difficult to find a job compared to a year ago, while just 14 per cent think it has become easier and a third (37 per cent) believe conditions are about the same, according to this month's RBC Consumer Outlook Index. The results are based on a survey of more than 1,000 Americans.     


18th Annual Ipsos Reid RBC Housing Poll Finds Most (90%) ‘Agree’ Real Estate in Canada is a Good Long-Term Investment

Wednesday, March 09, 2011

Toronto, ON – Canadians continue to believe in the value of home ownership, according to the results of the 18th annual RBC Housing Poll, conducted by Ipsos Reid. Most (90%) Canadians ‘agree’ (32% strongly/58% somewhat) that ‘real estate in Canada is good long-term investment’. Only one in ten (10%) ‘disagree’ (2% strongly, 8% somewhat) that it’s a good long-term investment.     


Third Annual Sun Life Financial Retirement Survey Shows Canadian Workers Have Tacked on Average 2.8 Years to Retirement Expectations Over Last Two Years

Tuesday, March 08, 2011

Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.     


Advisors and Written Financial Plans Help Canadians Become Retirement Ready On Time

Tuesday, March 08, 2011

Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.     


Sun Life Canadian Unretirement™ Index Drops in 2010 as Canadians Lose Confidence About When and How Well They Can Really Retire

Tuesday, March 08, 2011

Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.     


RBC Consumer Outlook Index : One-in-Three U.S. Consumers Have Already Cut Spending Because of Rising Gas Prices

Friday, March 04, 2011

New York, NY - One-in-three U.S. consumers (32 per cent) has already significantly reduced discretionary spending because of the increase of rising gas prices, according to the monthly RBC Consumer Outlook Index. With the national average price at approximately $3.20 per gallon at the time this survey was conducted (February 25-28, 2011) another one-in-five (18 per cent) say they would reduce spending if gas prices climb to $3.75 per gallon. Four-in-10 (41 per cent) place their pain threshold at $4.00 per gallon or more.     


Most Canadians Avoiding Behaviours Which Could Leave Them Vulnerable to Payment Card Fraud

Wednesday, February 23, 2011

Toronto, ON – Most Canadians are avoiding behaviour which could leave them vulnerable to falling victim to payment card fraud. In fact, according to a new Ipsos Reid poll conducted on behalf of Visa Canada, six in ten (60%) credit or debit card users say they haven’t done any of the risky behaviours studied in the poll. However, small percentages of users admit to doing at least one of the following:     


Men and Women not on the Same Page When it Comes to Investing

Monday, February 14, 2011

Toronto, ON – Canadian men and women are not on the same page when it comes to investing, according to the annual RBC RRSP poll conducted by Ipsos Reid. The data reveal that significant differences exist in the way men and women save and invest their money, where they choose to invest and how much they invest.     


Canadians Less Optimistic Than a Year Ago About Future of Economy

Tuesday, February 08, 2011

Toronto, ON – Canadians are less optimistic than they were a year ago about the future of the Canadian economy, according to the RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The poll of 3,533 Canadians across the country has revealed that just four in ten (43%) believe that the Canadian economy will improve over the next year, a sharp decline from the majority (56%) of Canadians who, in January of 2010, thought that the economy would improve. Those living in Alberta (61%) are by far the most likely to believe that the national economy will improve in 2011, while only a minority of those living in Saskatchewan and Manitoba (49%), British Columbia (46%), Atlantic Canada (44%), Ontario (42%) and Quebec (32%) believe the same.     


RBC Consumer Outlook Index: U.S. Consumer Confidence Edges Down as Consumers Search for a Signal on the Economy’s Direction

Thursday, February 03, 2011

New York, NY - U.S. consumer confidence for February declined slightly for a second month as consumers await a definitive signal on the direction of the economy, according to the monthly RBC Consumer Outlook Index. The Index for February declined to 44.5, down 0.4 points from January's 44.9 but still above the 42.6 points recorded a year ago. In line with the volatility in the municipal bond market, the survey also found that a majority of Americans are not confident in municipal bonds as an investment.     


Two-Thirds of Volunteer Firefighters Report their Department is Underfunded

Monday, January 31, 2011

New York, NY – Two thirds (64%) of volunteer firefighters report that their department does not have sufficient funds to sustain all areas in which it operates, according to a recent Ipsos poll conducted on behalf of Duracell, a leading manufacturer of high-performing alkaline batteries. The situation seems particularly critical in the South, where 70% of volunteer firefighters believe their departments do not receive enough funds. In addition, the survey shows that fire chiefs, are also more likely than other volunteer firefighters to believe their department is underfunded (80%).     


Nearly One Half (45%) of Young Adults Have Not Begun Saving for Retirement

Wednesday, January 19, 2011

Toronto, ON – Nearly one half (45%) of young adults aged 18 to 34 have not yet started saving for retirement, according to the 21st annual RBC RRSP poll conducted by Ipsos Reid. Moreover, just four in ten (39%) young adults have an RRSP, a five-point drop from last year’s poll and the lowest figure in nearly a decade. By comparison, seven in ten (70%) Canadians aged 35 to 54 have an RRSP, a thirteen-point increase over last year.     


RBC Consumer Outlook Index : U.S. Consumer Confidence Hovers Near Post-Recession Peak as New Year Begins

Thursday, January 06, 2011

New York, NY - Raising hopes for higher consumer spending over the course of 2011, nearly three-quarters of Americans (74 per cent) plan to spend at least some of the extra money they will receive through the one-year Social Security payroll-tax reduction that became effective January 1, 2011, including 42 per cent who expect to spend all or most of it, according to the monthly RBC Consumer Outlook Index. Only one-in-four Americans (26 per cent) said they plan to save all of their extra take-home pay from the tax cut.     


Four In Ten Canadians With Workplace Retirement Plans Don’t Know Their Projected Retirement Income

Wednesday, January 05, 2011

Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that Canadians with employer-sponsored retirement plans generally make little use of the financial statements they receive that report upon the status of their portfolio, and that a significant proportion are out of touch in terms of their projected retirement income and their current position versus same.     


Quatre Canadiens sur dix possédant un régime de retraite par le biais de leur emploi ne connaissent pas le montant projeté de leur revenu de retraite

Wednesday, January 05, 2011

Montréal, QC – D’après un nouveau sondage Ipsos Reid mené pour le compte de Standard Life, les Canadiens profitant d’un régime de retraite par le biais de leur employeur ne se servent généralement que peu des relevés rapportant l’état financier de leur portefeuille. Une proportion significative d’entre eux n’a même aucune idée du montant projeté de leur revenu de retraite, ni d’où ils se situent par rapport à celui-ci.     


Despite Recession, Six in Ten Adults Have Given to Charity This Year; Eight in Ten Plan to Give Over the Holidays

Tuesday, December 21, 2010

New York, NY – Though the U.S. is still facing tough economic times, six in ten adults (58%) say that they have already donated to their favorite charity this year, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Purina One.     


Two in Three (65%) Canadians Say They Were Impacted By Sluggish Economic Recovery in 2010

Monday, December 20, 2010

Toronto, ON – An equal proportion of Canadians say they were impacted by the slow economic recovery in 2010 as were impacted by the economic recession in 2009, according to a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television. These data suggest that Canadians are still feeling the impact of the recession that began roughly two years ago, and the official end of the recession hasn’t made much difference to its impact on the average Canadian.     


American Teens Still Flocking to the Malls for Holiday Shopping, Despite Being Tech Super Users

Friday, December 17, 2010

New York, NY – American teens are still flocking to the malls for holiday shopping despite most (61%) teens confessing to using the internet several times a day, according to a new Ipsos Public Affairs poll conducted via its newly formed teen omnibus.     


Canada’s First Baby Boomers are Heading for 65 but One Quarter (23%) are Concerned About Having Enough Savings

Thursday, December 16, 2010

Toronto, ON – The first of Canada’s Baby Boomers are turning 65 years old this upcoming year but one quarter (23%) are concerned about having enough savings according to a new poll conducted by Ipsos Reid on behalf of RBC in the 21st Annual RRSP Survey. The average age at which this group started saving for retirement was 35. Boomers are twice as likely (42%) to have a formal written financial plan as Canadians in the general adult population (19%) and seven-in-10 (71%) of those who had created a financial plan say they are better off financially because of it. Six-in-10 (60%) of boomers worry (11% a lot/49% a little) about balancing saving for immediate priorities versus putting money away for the longer term or for their retirement.     


Faced with Less to Spend Canadians are Loyal to the Deal

Tuesday, December 14, 2010

Vancouver, BC – In a poll taken early in December, Ipsos Loyalty found that this Christmas season may be more trying for retailers in Canada. Canadians not only expect to spend less than last year this Christmas season, but the notion of loyalty to big box department stores is also laid bare.     


Consumers Exercising All Options for Payment Options

Thursday, December 09, 2010

Toronto, ON – Consumers have more ways to pay than ever before, but how are they paying for their purchases? A new study from Ipsos looks into the subject. The Ipsos Payment Methods Report is the result of a groundbreaking study exploring the factors and drivers influencing payment method choice, preferences exhibited by different market segments, and loyalty to card brands and issuers.     


Nearly One Quarter (22%) of Canadians Say Their First Job was at a Restaurant or in Food Service Industry

Tuesday, December 07, 2010

Toronto, ON – Nearly one quarter of (22%) Canadians say that their first job was in the restaurant or food service industry, according to a new poll conducted by Ipsos Reid on behalf of Canadian Restaurant and Foodservices Association. The second most-commonly cited first-job experience among Canadians was in the retail industry (16%), followed by manufacturing (11%), newspaper delivery (8%), general business (6%), agriculture and the agri-food industry (6%), government (5%), construction (5%), banking, education and healthcare (all at 3%), computer (2%), telemarketing (1%) or transportation (1%). One percent (1%) of Canadians were self-employed while 9% had another type of job.     


Two in Three Americans Say they are Adjusting to Economy by Purchasing Fewer Holiday Gifts

Tuesday, December 07, 2010

New York, NY – Two in three Americans (68%) say that one of the ways they are adjusting to the new economic conditions in the United States is by purchasing fewer holidays gifts for friends and family, according to a new Ipsos poll conducted on behalf of Strayer University.     


Four-In-Ten Canadians Plan To Pay More Attention To Their Holiday Spending Budget This Year, Than Last

Monday, December 06, 2010

Toronto, ON – A new poll conducted for CIBC by Ipsos Reid has found that compared to last season 42% of Canadians are planning to pay more attention to sticking to their holiday spending budget, 40% to pay about the same attention and 17% are “not even worrying about it”.     


RBC Consumer Outlook Index : U.S. Consumer Confidence Reaches Highest Level Since the 2008 Economic Meltdown

Thursday, December 02, 2010

New York, NY - Registering the highest reading since September 2008, the RBC Consumer Outlook Index increased 3.2 points to 45.2 in December (42.0 in November) as a result of improved current conditions, employment security, expectations and investment attitudes. Consumer confidence has been on the rise for three months in a row and has broken through the top of the recent range. However, despite the recent improvements in consumer sentiment, the RBC index remains well below its long-term average of 50 points and continues to reflect a very modest economic recovery.     


Eight in Ten (78%) Canadians Don’t Know When They’ve Purchased a Counterfeit Item

Wednesday, December 01, 2010

Toronto, ON – Canadians don’t know when they’ve been had, as eight in ten (78%) admit they don’t know how to tell if they’ve purchased a counterfeit item, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Just two in ten (22%) say they know how to tell if they’ve purchased such an item. Men (25%) are more likely than women (18%) to say they know how to spot a fake, as are younger adults (30%) when compared to middle-aged (22%) or older (14%) Canadians. Most (68%) Canadians recognize that the counterfeit-goods market is a billion-dollar industry worldwide.     


Healthy Behaviour Disconnect: Canadians Rank Personal Behaviour, Habits (76%) As Top Factor Influencing their Health

Wednesday, December 01, 2010

Toronto, ON – A new study conducted for Sun Life Financial by Ipsos Reid has found that while three quarters (76%) of Canadians believe that their personal behaviour and habits is the top factor in influencing their personal health, almost two-thirds (61%) cite a lack of willpower and motivation to engage in healthy behaviours     


After 5 Trips to the Mall and 11 Hours of Shopping, The Average Canadian Finishes Their Holiday Shopping

Thursday, November 25, 2010

Toronto, ON – Finding the perfect holiday gifts for family and friends can cost a lot of money and aggravation, but it can also be incredibly time-consuming, according to a new Ipsos Reid poll conducted on behalf of PayPal. According to the poll, it takes the average Canadian 11 hours and five trips to the mall/stores to complete their holiday shopping.     


Ho-Ho-Holiday Shopping in British Columbia

Tuesday, November 23, 2010

Vancouver, BC – The holiday season is upon us once more. To find out how British Columbians are shopping this holiday season, Ipsos Reid launched a study examining the purchasing behaviour of adult British Columbians in 2010.     


Over a Quarter (28%) of Canadians Are Likely to Shop at American Online Retailers on Black Friday

Monday, November 22, 2010

Toronto, ON – Over a quarter (28%) of Canadians say they are likely to shop at American online retailers on Black Friday to take advantage of shopping deals, up 5% from last year according to a new poll by Ipsos Reid conducted on behalf of Visa. One third (35%) of Canadian online shoppers plan to spend more this year on online shopping compared to last year, from $226 in 2009 to $242 this year. Interestingly, men expect to spend $251, slightly more than women, at $233.     


Younger Employees More Likely to Do Their Holiday-Shopping Online While on the Job

Monday, November 22, 2010

New York, NY – Over a quarter of working adults (27%) plan to do some holiday shopping while on the job this year, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. At the same time, one in three employed adults (32%) say that that shopping online is the biggest mistake one can make at work over the holidays.     


Nine in Ten (90%) Canadians Would Rather Not Relocate for a Job

Wednesday, November 17, 2010

Toronto, ON – Looking for a new job may not mean looking very far, as nine in ten (90%) Canadians ‘agree’ (56% strongly/34% somewhat) that they would rather not have to relocate for a job, according to a new poll conducted by Ipsos Reid on behalf of Microsoft. In a similar vein, most (83%) ‘agree’ (28% strongly/55% somewhat) that they feel bound by geography when looking for employment. Additionally, eight in ten (84%) ‘agree’ (28% strongly/56% somewhat) that ‘Canadians feel that location can be a barrier from securing the best jobs’.     


63% of Online Shoppers Search for Coupons or Deals at Least Once in a While When Shopping Online

Thursday, November 11, 2010

New York, N.Y. – The latest online shopping poll conducted by Ipsos Public Affairs on behalf of Offers.com shows that among online shoppers, 63% search for online coupons or deals when they purchase something on the internet. This proportion includes 21% who do so regularly (9% report always searching for coupons, and 12% who do so most of the time.) In addition to 42% who do so sporadically (20% who do so sometimes and 22% once in a while). In contrast, 37% of online shoppers report that they never search for online coupons or deals.     


Canadian Holiday Spending on the Decline

Wednesday, November 10, 2010

Toronto, ON – Canadians are continuing to curb their spending heading into the holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. Of the eight in ten (82%) Canadians who intend to give gifts this holiday season (18% of Canadians will not give gifts), the average amount of money intended to be spent on gifts averages $624, down significantly from the $728 that gift-giving Canadians intended to spend last year.     


Almost Half (49%) of Canadians Would Like to Get a New Vehicle

Wednesday, November 10, 2010

Toronto, ON – As Canada slowly works its way out of the recession, Canadians who own or lease vehicles are starting to think about their trade-in possibilities. A new Ipsos Reid poll, conducted on behalf of Canadian Black Book, has found that almost half (49%) ‘agree’ (20% strongly/29% somewhat) that they would like to get a new vehicle and one in ten (13%) ‘agree’ (3% strongly/9% somewhat) that they are planning to trade their vehicle before the end of this year. Canadians have shown their patience during the recession as four in ten (43%) Canadians, overall, ‘agree’ (16% strongly/28% somewhat) that the state of the economy has forced them to hold on to their current vehicle longer than they would like.     


RBC Consumer Outlook Index: Half of Americans Plan to Spend Less this Year than Last on Holiday Shopping

Thursday, November 04, 2010

New York, NY - In a reflection of continuing concern about the U.S. economy, 46 per cent of Americans plan to spend less this year than last on holiday shopping, and an additional eight per cent plan to spend nothing at all. Even half (50 per cent) of families with children at home plan to spend less, with an additional six per cent of these families planning to spend nothing at all, according to data from the monthly RBC Consumer Outlook Index. In a worrisome sign for retailers, just seven per cent of Americans overall, and nine per cent of families with children, expect to spend more this holiday season than last.     


British Columbians Continue to Perceive That The HST is Negatively Impacting Them – Only Slightly Less So Than Initially Predicted

Wednesday, November 03, 2010

Vancouver, BC – In June 2010, with just a week to go before the introduction of the harmonized sales tax (HST) in British Columbia, the vast majority of the province's consumers claimed that the HST would negatively impact them and their spending would be reduced significantly as a direct result of the new tax . But do customers continue to feel the same way about the new tax? To find out, Ipsos Reid launched a Post-HST Study to examine the behaviours of adult British Columbians four months after the new tax became effective.     


Less Than Half (47%) of Canadians Enjoy Shopping for Presents for the Holidays

Monday, November 01, 2010

Toronto, ON – As the holiday season slowly approaches, Canadians are beginning to think about gift giving and receiving but fewer than half say they actually enjoy buying gifts for family and friends according to a new poll conducted by Ipsos Reid on behalf of Future Shop. Two in five (44%) Canadians say they ‘sometimes like the process of buying gifts, but sometimes it can be difficult and stressful’ while 9% ‘hardly ever enjoy buying gifts for family or friends’ as it is usually difficult and stressful.     


Over 35% of Online Shoppers Plan to Shop on Black Friday

Friday, October 29, 2010

New York, N.Y. – Over one in three (37%) online shoppers are planning to shop on Black Friday, according to a new Ipsos Public Affairs telephone survey conducted on behalf of Offers.com. Among them, half (18% among all online shoppers), plan to do at least part of their shopping online; including 10% who plan to shop both online and in stores and 8% who plan to shop primarily online. Six in ten (60%) are not planning to shop on Black Friday, and 19% plan to shop primarily in stores.     


Majority (56%) of Ontarians Believe Harmonized Sales Tax Applies to Resale Home

Wednesday, October 27, 2010

Toronto, ON – The introduction of the Harmonized Sales Tax has been widely unpopular throughout the province and has affected the cost of a range of goods and services. One such issue has been whether the price of a resale home that has been previously occupied, as opposed to a newly constructed home, has been affected by the HST. When asked whether the Harmonized Sales Tax (HST) apply to the purchase price of a resale home, over half (56%) of Ontarians said ‘yes’ according to a new poll conducted by Ipsos Reid on behalf of the Ontario Real Estate Association. An equal of proportion of men and women (56%) think the HST applies to the purchase price of a resale home. The majority (55%) of Ontarians between the ages of 18-34 as well as 35-54 agree, as do almost six in ten (59%) of those 55 and over. Seven in ten (71%) of residents in Northern Ontario say ‘yes’ too, as do 59% of those in the South West and East, 54% in the Greater Toronto Area and just half (51%) of those in Central Ontario. Ontarians with kids are more likely to believe the HST applies to the purchase price of a resale home compared to 56% of those without kids in their household.     


Two Thirds (66%) of Canadian Homeowners Have Renovated in the Past Two Years

Wednesday, October 27, 2010

Toronto, ON – Likely having taken advantage of the now defunct home-renovation tax credit, two-thirds (66%) of Canadian homeowners have renovated in the past two years according to a new poll conducted by Ipsos Reid on behalf of RBC. Canadians’ plans to renovate have slipped in the past year though. Last year, renovation intentions for the subsequent two years stood at 66% whereas this year slightly fewer (62%) Canadian homeowners plan to renovate in the next two years.     


Eight-in-Ten (81%) Canadian Investors Use Online Brokerage Accounts for Long Term Investments

Monday, October 18, 2010

Toronto, ON – Eight-in-ten (81%) Canadian investors use their online brokerage account for long-term investment goals according to a new poll conducted by Ipsos Reid on behalf of RBC Direct Investing. Only one-in-ten (11%) use their online brokerage accounts just for short-term profits.     


Majority (56%) of Entrepreneurs Consider the Recession to Have Had Positive or No Effect on their Business

Thursday, October 14, 2010

Toronto, ON – As the economic downturn comes to an end, the majority (56%) of Canadian entrepreneurs say the recent recession had either no impact or a positive impact on their business, whereas over one third (36%) felt a negative impact on their business according to a new poll conducted by Ipsos Reid on behalf of RBC. Almost one in ten (8%) small business owners were unsure. Of the one-third of small business owners that experienced a negative impact as a result of the recession, three-quarters (72%) said their sales revenues decreased and over half (54%) had fewer business opportunities.     


More Than Half of Canadian Investors Feel They Will Have Enough Money For Retirement

Tuesday, October 12, 2010

Toronto, ON – One half (50%) of Canadians think that they will have enough money to meet their retirement needs (10% definitely/40% probably) according to a new poll conducted by Ipsos Reid on behalf of the Canadians Securities Administrators. Canadians who currently have investments are twice as likely (62%), than those who currently do not (31%) to think that they will have enough money set aside. On the other hand, 34% of Canadians overall think they will probably not have enough money to meet their retirement needs while 16% say they will definitely not have enough.     


RBC Consumer Outlook Index: More Americans Think Nation is on the Wrong Track Compared to a Year Ago

Friday, October 08, 2010

New York, NY — Although Americans' attitudes about the economy, home prices, the stock market and the value of their investments have improved, many are less optimistic about the future direction of the nation today compared to this time in 2009, according to the monthly RBC Consumer Outlook Index. Fewer consumers (37 per cent) think the U.S. is currently on the right track compared to those polled a year ago (41 per cent).     


Despite Widespread Concerns about Online Security, Three in Four Adults Access Financial Accounts Online

Wednesday, October 06, 2010

New York, NY – Three quarters of U.S. adults surveyed by Ipsos Public Affairs on behalf of ING (75%) report that they access financial accounts online. Seventy percent of the more than 1,000 Americans surveyed go online to consult a savings or checking account and half (50%) access a credit card account online. In addition, 24% go online to access a 401k or retirement savings account, 17% an investment or brokerage account, and 5% annuities.     


Retaining Your Workforce in a Slow Recovery

Tuesday, October 05, 2010

Toronto, ON - According to the most recent Ipsos Reid Build A Better Workplace poll conducted in September of 2010, more than a quarter of employees (27%) stated they were likely to seek a new position during the next six months. Among employees who work for organizations where there has been a wage freeze, this figure jumped to 34%.     


U.S. Employees Widely See Company Culture as Key to Its Success, Impacting Employee Morale and Productivity

Monday, October 04, 2010

New York, NY – Two thirds of working adults (66%) believe that company culture is very or extremely important to the success of their organization, including 29% who find it extremely important according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Attitudes vary across age however, with adults under 35 being more likely than those who are older to find it important (72% vs. 63%). Others who also tend to find it to be more important include college graduates (76%), employees at companies with over 100 employees (72%), and those with a household income of $50,000 or more (69%).     


Canadian Economic Confidence Drops amid Uncertainty over Economic Recovery

Friday, October 01, 2010

Toronto, ON – Canadian economic confidence has dropped in the last three months amid uncertainty over the tenuous economic recovery according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The overall index, benchmarked at 100 in November, 2009, has dropped 14 points since June and now sits at 94 points – the first time in nearly a year that the index has dropped below its baseline, highlighting the precarious economic recovery in which Canadians find themselves.     


The Recession Has Led Nearly Half of Americans to Change Their Financial Planning Strategy

Wednesday, September 15, 2010

New York, NY – Nearly half of adults aged 30 and older (46%) have changed the way they handle financial planning as a result of the ongoing economic downturn, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of New York Life. Actions taken in reaction to the “Great Recession” include starting to save a greater percentage of their monthly income (22%), taking new steps to protect their assets (19%), considering the financial strength and/or reputation of companies before engaging with them financially (14%), consulting a financial professional about long-term financial objectives and needs (14%), and increasing funding of their retirement nest egg (13%). However, 54% of adults 30 and older say that they have not taken any of these actions since the start of the economic downturn in 2008.     


Two in Ten (20%) Canadians say Their Credit Card Has Been Charged Without Their Permission as a Result of an Offer They Accepted Online or by Telephone

Wednesday, September 15, 2010

Toronto, ON – Two in ten (20%) Canadians say they’ve been a victim of unauthorized charges being charged against their credit card without their permission as a result of an offer they’ve accepted online or over the phone, according to a new Ipsos Reid poll conducted on behalf of Visa. A further 3% are unsure if they’ve fallen victim in this way, while 77% say they have not.     


RBC Consumer Outlook Index: Consumers expect home sale prices to decline, say construction and home builder sector weaker than a year ago

Thursday, September 02, 2010

New York, NY - The barrage of negative housing data in the past month has taken a toll on U.S. consumers, with 40 percent saying they expect the sale prices of homes in their neighborhood to decrease over the next year, compared to 31 percent who said this in August, according to the monthly RBC Consumer Outlook Index. Only one-quarter of Americans expect the sale prices of houses in their neighborhood to increase in the next 12 months.     


No Signs of an Improved BC Economy This Back-to-School Season

Thursday, August 19, 2010

Vancouver, BC - It's that time of year again – students are gearing up for back-to-school. Last year, the 2009 Back-To-School Shopping Study found that the economy appeared to be having an impact on shoppers. While only a small minority expected to spend less in 2009 compared to the previous school year, changes in shopping behaviours (such as looking for special deals, using coupons, buying store brands, shopping at thrift stores, etc.) were reported in reaction to the weak economy.     


Canadians Increasingly Assign No Worth to the Penny

Friday, August 13, 2010

Toronto, ON – Canadians are increasingly assigning no worth to the penny, with more Canadians now than four years ago saying there is no sense for the 1-cent piece, according to a new Ipsos Reid poll conducted on behalf of Canada.com. Fully six in ten (60%) Canadians ‘support’ (31% strongly/29% somewhat) ‘abolishing the one-cent piece, the penny’, up 4 points from 2008. Conversely, four in ten (40%) Canadians ‘oppose’ (19% strongly/21% somewhat) abolishing the one-cent piece, down 4 points over the last two years.     


Financial Service Firms Win on Satisfaction, Lose on Brand Affinity

Thursday, August 12, 2010

New York, NY, and Toronto, ON - Financial services organizations the world over are continuing to receive high satisfaction scores from their customers, but at the same time, they are having continued difficulty creating differentiation and building affinity with their customer base. These findings are based on new data from Ipsos Loyalty’s global loyalty norms database.     


RBC Consumer Outlook Index: Majority of American families plan to spend less than last year or nothing at all on back-to-school shopping

Thursday, August 05, 2010

New York, NY - Six-in-ten American families with children at home (62 per cent) say they plan to spend less this year than last or nothing at all on back-to-school shopping, according to the RBC Consumer Outlook Index. Although most families are cutting back, nine per cent say they actually plan to spend more and 29 per cent say they will spend about the same this year as last year on back-to-school items.     


Half of Americans Wish They Had a Pension

Wednesday, August 04, 2010

New York, NY – In a new survey about preparing financially for retirement, Ipsos found that even though seven out of ten (71%) of over 1,000 adults aged 25 and older said they were personally in control of their finances and make financial decisions themselves, half of those who are not yet retired (48%) believe they will not have enough money to maintain their current lifestyle in retirement and half of those already retired (53%) are concerned about their current financial situation.     


Young Adults Concerned About Retirement

Thursday, July 29, 2010

New York, NY - New research conducted by Ipsos finds that younger adults, aged 25-34, are already concerned about having enough money to see them through retirement. Likely in response to these retirement concerns, the research also suggests that this generation would be particularly receptive to alternative contribution options within employer sponsored 401(k) plans.     


One Half (50%) of Ontario Drivers Say They’ll Do Less Driving Due to HST on Gas

Monday, July 19, 2010

Toronto, ON – The HST is now in full swing in Ontario, and it has effectively raised the price of gas by eight percent. This increase appears to be impacting the driving habits of Ontarians as a new Ipsos Reid poll conducted on behalf of Retire Your Ride reveals that one half (50%) of Ontarians who own or lease a car say that they have begun or will begin to drive less (16% a lot/34% a little) than they used to. On the other hand, one half (50%) say that the increase in the price of gas as a result of HST has not and will not change their driving habits, and that they’ll continue to drive as much as they did before.     


RBC Consumer Outlook Index: Consumers expect financial reform efforts in Congress to have positive impact on U.S. economy, stability of U.S. financial system

Thursday, July 15, 2010

New York, NY - As the year-long effort in Congress to pass sweeping financial reform legislation draws closer to final passage, U.S. consumers familiar with the legislation expect both the U.S. economy and the country's financial system to benefit from the final measure. According to this month's RBC Consumer Outlook Index, four-in-ten Americans familiar with the legislation expect the final legislation to have a positive impact on the economy (41 per cent) as well as the stability of the U.S. financial system (42 per cent). However, the majority of Americans are not confident in their knowledge of the bill: two-thirds say they don't know enough about the legislation to offer an opinion.     


Two in three (67%) Canadians Say Current State of Economy is ‘Good’, up from 54% Last Quarter

Friday, July 02, 2010

Toronto, ON – Two in three (67%) Canadians say the state of the economy is ‘good’ (4% very/63% somewhat), according to the RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The proportion of Canadians who think so has increased by 13 points since last quarter. Conversely, one in three (33%) still believe the economy is in ‘bad’ (4% very/29% somewhat) shape, down 13 points.     


On the Eve of its Introduction, British Columbian Consumers Continue to Massively Oppose the Harmonized Sales Tax

Saturday, June 26, 2010

Vancouver, BC – With less than a week to go before the harmonized sales tax (HST) becomes effective in British Columbia, Ipsos Reid’s Pre-HST Study reveals that the vast majority of adult British Columbians continue to strongly oppose the new tax (78% oppose, with 65% strongly oppose and 13% somewhat oppose), and will dramatically alter their purchasing behavior as a result of the HST.     


Pre-Retirement Jitters Abound as Only Four in Ten (45%) Adults Nearing Retirement Age are Confident in their Financial Future

Monday, June 14, 2010

Toronto, ON – Retirement ought to be a time of stress-free relaxation, where one has both the time and the money to pursue their dreams. However, according to a new Ipsos Reid study of Canadians aged 45 and older conducted on behalf of the Canadian Institute of Actuaries, the years leading up to and during retirement might not be as stress-free as one might have hoped.     


Cash-Back Tops the List of Desirable Credit-Card Rewards

Monday, June 14, 2010

Toronto, ON – With countless credit card issuers trying to draw consumers to their ranks with free merchandise, travel, and other perks and rewards, a new Ipsos Reid poll conducted on behalf of RBC reveals that the simple gift of free cash appears to be the most desirable reward.     


Most Americans Focused On Basic Financial Needs and Unprepared For Retirement

Monday, June 14, 2010

New York, NY – In a new survey aimed at better understanding the financial outlook and retirement needs of Americans, Ipsos found that more than half (60%) of 1,082 adults aged 25 and older were trying to meet basic financial needs and savings goals while only one in five were actively building savings and investments for added financial security and to improve their lifestyles. This data suggests that the much discussed corporate economic recovery has yet to trickle down to Main Street.     


RBC Consumer Outlook Index: European debt crisis and gulf oil spill having little impact on consumer spending

Thursday, June 10, 2010

New York, NY - Despite being bombarded daily by news about European sovereign debt issues, the oil leak in the Gulf of Mexico and the U.S. federal deficit, the vast majority of consumers say these and other crises have had little impact on their current spending habits, according to the monthly RBC Consumer Outlook. More than three-in-four Americans (80 per cent) say that the European debt crisis has had no effect on their spending habits, and 72 per cent say that the Gulf oil spill will result in no change. Other concerns, such as the federal budget deficit, stock market volatility and continued high unemployment, also have had little impact.     


Four in Five Americans Would Pick Up the Phone if They Ran into Difficulties while Interacting Online with Insurance Companies

Monday, June 07, 2010

New York, NY – A recent Ipsos Public Affairs poll conducted online among 1,005 U.S. adults on behalf of OpTier shows that most of them would call an insurance provider via telephone to resolve an issue if they ran into difficulties while trying to purchase an insurance policy or file an insurance claim online. Four out of five adults surveyed (83%) say they would be at least somewhat likely to phone the insurance provider to resolve the issue – including two thirds (66%) who say they would be very likely to do so.     


To Fix or Not to Fix: That is the Question

Monday, May 17, 2010

Toronto, ON – With interest rates widely expected to rise this summer, the 17th annual Ipsos Reid RBC Housing Study reveals that the population of combination mortgages – which offer both fixed and floating rate segments – is on the rise. Among those looking to purchase a home within the next two years, four in ten (40%) say they intend to take out a combination-rate mortgage, up 8 points from last year. Combination rates are most popular in Ontario (42%), followed by British Columbia (41%), Alberta (40%), Quebec (39%), Saskatchewan and Manitoba (38%) and Atlantic Canada (32%).     


Economic Crisis Makes Most Hispanics Even More Inclined to Provide Financial Protection for Their Family

Thursday, May 13, 2010

New York, NY –The economic crisis has made Hispanics even more eager to provide financial protection for their family, according to a new Ipsos Public Affairs telephone poll of 500 Hispanic adults conducted on behalf of New York Life. Three quarters (77%) of the 500 Hispanics surveyed agree that the economic crisis has increased their desire to provide financial protection for their family. More precisely, four in ten (42%) strongly agree and 35% somewhat agree while only 21% disagree to any extent.     


RBC Consumer Outlook Index: U.S. consumers beginning to shed anxiety about economy

Thursday, May 06, 2010

New York, NY - Americans are beginning to shed their anxiety about the economy which has dominated consumer sentiment over the past two years, and are less pessimistic about both their local economies and job security, according to findings from the RBC Consumer Outlook Index. Driven by improving attitudes about the local economy, the RBC Consumer Outlook Index climbed to 72.7 in May 2010, up 8.1 points from April's 64.6 level. However, consumers remain very concerned about their personal finances and deeply skeptical about investing and the national economy.     


Two in Ten (22%) Ontario Gamblers Admit to Potential Gambling Blind Spot

Wednesday, May 05, 2010

Toronto, ON – Two in ten (22%) Ontario gamblers admit to having a potential gambling blind spot, according to a new Ipsos Reid poll conducted on behalf of the Responsible Gambling Council. In fact, when those who have gambled in the last six months (herein called “gamblers”) reflect on their behaviour in the last year, the data reveal some of this behaviour potentially describes someone who could be having, or is at risk of having, a gambling-related problem.     


Four in Ten (39%) Retirees Retired with Debt

Monday, April 26, 2010

Toronto, ON – Four in ten (39%) retired Canadians over the age of 50 and with assets of at least $100,000 retired with some form of debt, according to a new Ipsos Reid poll conducted on behalf of RBC. Nearly one quarter (22%) had a mortgage on their primary residence, 17% still had consumer debt, 7% had some other debt and 5% had a mortgage on an investment property or cottage. Six in ten (61%) managed to pay off their debt before they retired.     


Hispanics Are More Optimistic About the U.S. Economy than the General Population

Thursday, April 22, 2010

New York, NY – According to the newest Ipsos-Telemundo telephone poll, nearly four out of five Hispanics feel that the economy has stabilized or that it has already started to improve. Among 500 adult Hispanics living in the United States, 14% say that that the U.S. economy has turned the corner on the economic crisis and 63% say that the economy hasn’t yet begun to improve, but that it has stabilized. However, 20% say the worst is yet to come.     


RBC CASH Index: U.S. consumers still pessimistic about economy, but starting to show optimism about their personal finances

Thursday, April 22, 2010

New York, NY – A majority of Americans (82 per cent) feel their local economy will stay the same or weaken within the next six months, according to inaugural survey findings from the RBC Consumer Outlook Index, the new monthly survey of U.S. consumers released today by RBC. However, there are signs of growing confidence, with just over half of Americans (51 per cent) now feeling optimistic about their personal financial situations.     


Amid General Concern about Retirement Preparedness, Americans Support Increased Employee Participation in Savings Plans

Wednesday, April 21, 2010

New York, NY – Seven in ten U.S. adults surveyed by Ipsos Public Affairs on behalf of ING U.S. Retirement Services (70%) feel that the private retirement savings system in the U.S. is working fine but could be made even better according to a new study. While nearly as many respondents (60%) say that they are concerned that they will not be prepared for retirement when the time comes, those with an employer-sponsored retirement saving account are less likely to worry than are those with no savings plan at all (56% vs. 69%).     


Edmonton Residents Potentially Handiest in the Country, Topping the List of Canadian Cities Claiming the Home Renovation Tax Credit for 2009 Tax Year

Monday, April 19, 2010

Toronto, ON – Edmonton residents are potentially the handiest urban Canadians across the country, according to a new multi-city study conducted by Ipsos Reid on behalf of Inuit Canada. The online study, based on the findings of at least 250 interviews in each of Vancouver, Calgary, Edmonton, Saskatoon, Winnipeg, Greater Toronto, Ottawa, Montreal, Quebec City and Halifax – over 3400 interviews in total – gauged Canadians intentions to claim various types of tax credits in their 2009 tax filing.     


Canadians’ Job Anxiety Drops, But Most Still say There’s Something that Keeps them Up at Night

Thursday, April 01, 2010

Toronto, ON – Fewer Canadians now say that someone in their household is worried about losing their job, according to the RBC Consumer Outlook Index conducted by Ipsos Reid. Less than one quarter (22%) of Canadians currently experience job anxiety in their household, down 3 points from last month. Job anxiety dipped in every part of the country except for in British Columbia (29%, +2) and Quebec (23%, +2). Ontario led the decrease in anxiety (20%, -10), while more modest dips were witnessed in Alberta (26%, -3) and Manitoba and Saskatchewan (11%, -2). Anxiety held steady at 24% in Atlantic Canada.     


Two in Three (64%) Canadians Foresee Higher Mortgage Rates in Year Ahead

Wednesday, March 24, 2010

Toronto, ON – Most Canadians don’t believe rock-bottom mortgage rates will continue into the foreseeable future, according to the 17th annual Housing Study conducted by Ipsos Reid on behalf of RBC. Two in three (64%) Canadians believe that mortgage rates will rise by this time next year, while just one in ten (12%) think rates will be lower than they are today. One quarter (24%) believes rates will be the same in a year as they are today.     


BC’s First Time Home Buyers Shrinking as Home Prices Continue to Climb

Monday, March 15, 2010

Vancouver, BC – Gradually being pushed back out by climbing housing prices, the wave of first-time buyers which characterized the market in the first half of 2009 is dwindling. Currently among home buyers, three-in-ten (29%) are first-time buyers, gradually trending down from nearly four-in-ten (38%) at the same time in 2009. Compared to late 2008 when only 17% were first-time buyers, the current number is still higher however.     


Many Canadian Parents Not Making the Most of Potential Tax Savings

Wednesday, March 10, 2010

Toronto, ON – Four in ten (42%) Canadian families with children under the age of 13 may not be taking full advantage of the tax savings available to them, according to a new Ipsos Reid poll conducted on behalf of RBC. More specifically, one quarter (25%) say they aren’t taking full advantage of these savings, while an additional 17% admit they’re unaware of the tax savings available to them as a parent. Six in ten (58%), though, say they are taking advantage of these savings, including, for example, the Child Amount Tax Credit, the Child Fitness Tax Credit, childcare expenses, etc.     


Home Purchasing Intentions Move Full Steam Ahead

Monday, March 08, 2010

Toronto, ON – The 17th annual RBC Housing Survey conducted by Ipsos Reid has revealed that home-buying intentions are moving full steam ahead as one in ten (10%) Canadians say that they are very likely to buy a home in the next two years, up from 7% just two years ago. Furthermore, the proportion who says they’re somewhat likely to purchase in the next two years has risen from 16% to 21% over the past two years. Among those who are likely to buy, three quarters (76%) are leaning towards a resale home, while 24% plan on buying a new home.     


Poll of Merchants with Credit/Debit Capabilities Rates TD Ahead of the Curve in Satisfaction With Primary Acquirer

Friday, March 05, 2010

Toronto, ON – A poll of over 500 businesses that use debit and credit card transactions has placed TD ahead of the curve when it comes to rating the level of satisfaction that merchants have with their primary acquirer, according to a new Ipsos Reid poll conducted on behalf of TD.     


RBC CASH Index: U.S. consumer confidence heats up again in March

Thursday, March 04, 2010

New York, NY - Consumer confidence levels rallied this month after taking a tumble in February, according to the RBC CASH (Consumer Attitudes and Spending by Household) Index. Buoyed by consumers' upbeat evaluations of their current economic condition and their positive outlook for the job market, the RBC Index for March stands at 58.2, an 18.8 point increase from February's 39.4 reading.     


Four in Ten (43%) Canadians Aged 50+ Admit to Actions that Could Put Them at Risk of Falling Victim to Financial Fraud or Identity Theft

Monday, March 01, 2010

Toronto, ON – Four in ten (43%) Canadians aged 50+ admit to behaviour that could put them at risk of fraud or identity theft, according to a new Ipsos Reid poll conducted on behalf of Visa.     


Consumer Outlook Grows More Positive on Economic Conditions, But Anxiety Still Present, Recovery Fragile

Monday, March 01, 2010

Toronto, ON – The RBC Canadian Consumer Outlook Index has edged three-points higher since last month, rising from 106 points to 109, its highest point since the index was established in November, on account of a more positive outlook for the economy, but the embers of economic recovery have yet to ignite a flame. The RBC CCO Index, conducted by Ipsos Reid, is a monthly national survey of consumer’s attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.     


In Lead up to Budget Day, Canadians Want a Long-Term Deficit-Reduction Strategy that Ensures Sustainability of Important Programs like Health Care

Friday, February 26, 2010

Toronto, ON – As Finance Minister Jim Flaherty prepares to deliver the budget on March 4th, revealing to the nation his deficit-reduction plan, a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association has revealed that most Canadians (89%) ‘agree’ (48% completely/41% somewhat) that they would ‘rather see the Government of Canada take a long-term approach to reducing the deficit so that it can ensure the sustainability of important programs like health care’ instead of reducing the deficit through cutting back spending on key government programs.     


Canadian Small Business Owners Planning Growth or Expansion

Friday, February 26, 2010

Toronto, ON – Many small businesses in Canada are poised to grow in 2010 as one in three (34%) small-business owners say they are planning on expanding or growing their business over the next six months, according to a new Ipsos Reid poll conducted on behalf of RBC. In addition, 26% of small business owners say their business is at the start-up stage.     


Majority (65%) of Global Citizens Agree Money Is More Important To Them Nowadays Than Previously

Tuesday, February 23, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that two thirds (65%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree that money is more important to them nowadays than previously. However, six in 10 (57%) disagree that money is the best sign of a person’s success. Comparably, the survey of over 24,000 adults—1000+ respondents per country—shows that 35% of adults surveyed in the 23 countries don't agree that money is more important to them nowadays than previously and 43% believe that money is the best sign of a person's success.     


Majority (57%) of Canadians Say There’s No Appropriate Age to Retire, One in Three (31%) Working Canadians Agree They’ll Never Retire

Monday, February 22, 2010

Toronto, ON – While some might try to put an age on retirement and say that “freedom” begins at a certain age, most Canadians (57%) believe retirement is a personal choice and believe there is no appropriate age for people to retire, according to the 20th annual RBC RRSP poll conducted by Ipsos Reid. Among the 43% who did choose an age, the average age they believe is appropriate for someone to retire is at 61 years of age. Among those Canadians who are still working, one in three (31%) ‘agree’ (7% strongly/24% somewhat) that they will never retire.     


Canada’s Future Leaders Admit They’re Not Good at Tax Planning, Looking for More Knowledge

Thursday, February 18, 2010

Toronto, ON – Just one in ten (8%) young Canadian professionals (aged 18 to 30 who are currently attending or have completed college or university) feel they are “great” at tax planning, according to a new Ipsos Reid poll conducted on behalf of RBC. While six in ten (60%) say their skill at tax planning is “fair”, one in three admit their tax-planning skills are “poor” (25%) or even “terrible” (7%).     


In First Time Since Global Recession Wreaked Havoc, Positive Citizen Consumer Assessment of Country Economic Fortunes Appear

Tuesday, February 16, 2010

NEW YORK— A new Reuters News poll conducted by Ipsos and released today indicates that of 23 countries measured--representing 75% of the worlds GDP-- 17 (or 74%) of them had citizens who assessed their country's current economic situation as "good". This compares with just eight of the same 23 countries (or 35%) where citizens assessed their country's economic situation as "good" back in April/May, 2009. This is the first sign in global collective public opinion that the economic havoc caused by the world recession in the latter part of 2008 and throughout most of 2009 may have begun turning the corner as citizens see and feel their own country’s economy improving.     


Nine in Ten Parents Say Families Should Be Able to Choose Among a Variety of Lenders to Finance Their Children's College Education

Tuesday, February 09, 2010

New York, NY – Nine in ten parents with a child under the age of 25 (92%) agree – including 70% who strongly agree – that families should be able to choose from among a variety of lenders to finance their children's college education, according to a new study conducted by Ipsos Public Affairs on behalf of the Financial Services Roundtable.     


How Will You Be Paying for That? RBC Ipsos Reid Poll Reveals Half (54%) of Canadians Expect Pensions to be Primary Source of Income in Retirement

Monday, February 08, 2010

Toronto, ON – One half (54%) of Canadians expect their pensions (29% employer pension, 25% government pension) to be the single, largest source of income during retirement, according to the 20th annual RBC RRSP poll conducted by Ipsos Reid. Pensions beat out investment income (18%), part time or occasional work (9%), home equity (8%), cashing out investments (7%), or income from a spouse or partner who continues to work (3%) as the expected primary source of income during retirement. Despite the anticipated reliance on pensions, two in ten (19%) Canadians don’t know what kind of pension plan they have.     


Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect Their Liability

Wednesday, February 03, 2010

New York, NY – Looking ahead to tax season, 87% of U.S. adults plan to file 2009 income tax returns, and majorities of them intend to enlist professional help, either from a tax preparer (33%) or from a CPA (24%), according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block. An additional 15% will solicit the help of a family or member or friend. Only one quarter plan to do it themselves, either online (13%) or using computer software (11%).     


RBC Canadian Consumer Confidence Index Dips as More Consumers Put Major Purchases on Hold, Job Anxiety Rises

Monday, February 01, 2010

Toronto, ON – The RBC Canadian Consumer Outlook Index has dipped two points over the last month falling from 108 points to 106 points, in part driven by more consumers putting major purchases on hold and rising job anxiety. The RBC CCO Index, conducted by Ipsos Reid, is a monthly national survey of consumer’s attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.     


Advertisers are Doing Their Part to Jump Start the Economy as Two in Three (69%) Canadians Believe Advertisers Play an Important Role in Encouraging Consumer Spending

Wednesday, January 20, 2010

Toronto, ON – Advertisers are apparently doing their part to jump-start a sluggish economy, as two in three (69%) Canadians agree that ‘advertising plays an important role in encouraging consumer spending’, according to a new Ipsos Reid poll conducted on behalf of the Institute of Communication Agencies.     


Most (75%) Canadians Think a Retirement of Their Dreams is Out of Reach

Monday, January 18, 2010

Toronto, ON – Nearly all Canadians (90%) believe they’ll have enough income in retirement to cover their necessities, but just one quarter (25%) of Canadians believe they’ll have enough money to fulfill their dreams, according to the 20th annual Ipsos Reid RBC RRSP poll.