Finance & Economy

Many Canadian Parents Not Making the Most of Potential Tax Savings

Wednesday, March 10, 2010

Toronto, ON – Four in ten (42%) Canadian families with children under the age of 13 may not be taking full advantage of the tax savings available to them, according to a new Ipsos Reid poll conducted on behalf of RBC. More specifically, one quarter (25%) say they aren’t taking full advantage of these savings, while an additional 17% admit they’re unaware of the tax savings available to them as a parent. Six in ten (58%), though, say they are taking advantage of these savings, including, for example, the Child Amount Tax Credit, the Child Fitness Tax Credit, childcare expenses, etc.     


Home Purchasing Intentions Move Full Steam Ahead

Monday, March 08, 2010

Toronto, ON – The 17th annual RBC Housing Survey conducted by Ipsos Reid has revealed that home-buying intentions are moving full steam ahead as one in ten (10%) Canadians say that they are very likely to buy a home in the next two years, up from 7% just two years ago. Furthermore, the proportion who says they’re somewhat likely to purchase in the next two years has risen from 16% to 21% over the past two years. Among those who are likely to buy, three quarters (76%) are leaning towards a resale home, while 24% plan on buying a new home.     


Poll of Merchants with Credit/Debit Capabilities Rates TD Ahead of the Curve in Satisfaction With Primary Acquirer

Friday, March 05, 2010

Toronto, ON – A poll of over 500 businesses that use debit and credit card transactions has placed TD ahead of the curve when it comes to rating the level of satisfaction that merchants have with their primary acquirer, according to a new Ipsos Reid poll conducted on behalf of TD.     


RBC CASH Index: U.S. consumer confidence heats up again in March

Thursday, March 04, 2010

New York, NY - Consumer confidence levels rallied this month after taking a tumble in February, according to the RBC CASH (Consumer Attitudes and Spending by Household) Index. Buoyed by consumers' upbeat evaluations of their current economic condition and their positive outlook for the job market, the RBC Index for March stands at 58.2, an 18.8 point increase from February's 39.4 reading.     


Four in Ten (43%) Canadians Aged 50+ Admit to Actions that Could Put Them at Risk of Falling Victim to Financial Fraud or Identity Theft

Monday, March 01, 2010

Toronto, ON – Four in ten (43%) Canadians aged 50+ admit to behaviour that could put them at risk of fraud or identity theft, according to a new Ipsos Reid poll conducted on behalf of Visa.     


Consumer Outlook Grows More Positive on Economic Conditions, But Anxiety Still Present, Recovery Fragile

Monday, March 01, 2010

Toronto, ON – The RBC Canadian Consumer Outlook Index has edged three-points higher since last month, rising from 106 points to 109, its highest point since the index was established in November, on account of a more positive outlook for the economy, but the embers of economic recovery have yet to ignite a flame. The RBC CCO Index, conducted by Ipsos Reid, is a monthly national survey of consumer’s attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.     


In Lead up to Budget Day, Canadians Want a Long-Term Deficit-Reduction Strategy that Ensures Sustainability of Important Programs like Health Care

Friday, February 26, 2010

Toronto, ON – As Finance Minister Jim Flaherty prepares to deliver the budget on March 4th, revealing to the nation his deficit-reduction plan, a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association has revealed that most Canadians (89%) ‘agree’ (48% completely/41% somewhat) that they would ‘rather see the Government of Canada take a long-term approach to reducing the deficit so that it can ensure the sustainability of important programs like health care’ instead of reducing the deficit through cutting back spending on key government programs.     


Canadian Small Business Owners Planning Growth or Expansion

Friday, February 26, 2010

Toronto, ON – Many small businesses in Canada are poised to grow in 2010 as one in three (34%) small-business owners say they are planning on expanding or growing their business over the next six months, according to a new Ipsos Reid poll conducted on behalf of RBC. In addition, 26% of small business owners say their business is at the start-up stage.     


Majority (65%) of Global Citizens Agree Money Is More Important To Them Nowadays Than Previously

Tuesday, February 23, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that two thirds (65%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree that money is more important to them nowadays than previously. However, six in 10 (57%) disagree that money is the best sign of a person’s success. Comparably, the survey of over 24,000 adults—1000+ respondents per country—shows that 35% of adults surveyed in the 23 countries don't agree that money is more important to them nowadays than previously and 43% believe that money is the best sign of a person's success.     


Majority (57%) of Canadians Say There’s No Appropriate Age to Retire, One in Three (31%) Working Canadians Agree They’ll Never Retire

Monday, February 22, 2010

Toronto, ON – While some might try to put an age on retirement and say that “freedom” begins at a certain age, most Canadians (57%) believe retirement is a personal choice and believe there is no appropriate age for people to retire, according to the 20th annual RBC RRSP poll conducted by Ipsos Reid. Among the 43% who did choose an age, the average age they believe is appropriate for someone to retire is at 61 years of age. Among those Canadians who are still working, one in three (31%) ‘agree’ (7% strongly/24% somewhat) that they will never retire.     


Canada’s Future Leaders Admit They’re Not Good at Tax Planning, Looking for More Knowledge

Thursday, February 18, 2010

Toronto, ON – Just one in ten (8%) young Canadian professionals (aged 18 to 30 who are currently attending or have completed college or university) feel they are “great” at tax planning, according to a new Ipsos Reid poll conducted on behalf of RBC. While six in ten (60%) say their skill at tax planning is “fair”, one in three admit their tax-planning skills are “poor” (25%) or even “terrible” (7%).     


In First Time Since Global Recession Wreaked Havoc, Positive Citizen Consumer Assessment of Country Economic Fortunes Appear

Tuesday, February 16, 2010

NEW YORK— A new Reuters News poll conducted by Ipsos and released today indicates that of 23 countries measured--representing 75% of the worlds GDP-- 17 (or 74%) of them had citizens who assessed their country's current economic situation as "good". This compares with just eight of the same 23 countries (or 35%) where citizens assessed their country's economic situation as "good" back in April/May, 2009. This is the first sign in global collective public opinion that the economic havoc caused by the world recession in the latter part of 2008 and throughout most of 2009 may have begun turning the corner as citizens see and feel their own country’s economy improving.     


Nine in Ten Parents Say Families Should Be Able to Choose Among a Variety of Lenders to Finance Their Children's College Education

Tuesday, February 09, 2010

New York, NY – Nine in ten parents with a child under the age of 25 (92%) agree – including 70% who strongly agree – that families should be able to choose from among a variety of lenders to finance their children's college education, according to a new study conducted by Ipsos Public Affairs on behalf of the Financial Services Roundtable.     


How Will You Be Paying for That? RBC Ipsos Reid Poll Reveals Half (54%) of Canadians Expect Pensions to be Primary Source of Income in Retirement

Monday, February 08, 2010

Toronto, ON – One half (54%) of Canadians expect their pensions (29% employer pension, 25% government pension) to be the single, largest source of income during retirement, according to the 20th annual RBC RRSP poll conducted by Ipsos Reid. Pensions beat out investment income (18%), part time or occasional work (9%), home equity (8%), cashing out investments (7%), or income from a spouse or partner who continues to work (3%) as the expected primary source of income during retirement. Despite the anticipated reliance on pensions, two in ten (19%) Canadians don’t know what kind of pension plan they have.     


Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect Their Liability

Wednesday, February 03, 2010

New York, NY – Looking ahead to tax season, 87% of U.S. adults plan to file 2009 income tax returns, and majorities of them intend to enlist professional help, either from a tax preparer (33%) or from a CPA (24%), according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block. An additional 15% will solicit the help of a family or member or friend. Only one quarter plan to do it themselves, either online (13%) or using computer software (11%).     


RBC Canadian Consumer Confidence Index Dips as More Consumers Put Major Purchases on Hold, Job Anxiety Rises

Monday, February 01, 2010

Toronto, ON – The RBC Canadian Consumer Outlook Index has dipped two points over the last month falling from 108 points to 106 points, in part driven by more consumers putting major purchases on hold and rising job anxiety. The RBC CCO Index, conducted by Ipsos Reid, is a monthly national survey of consumer’s attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.     


Advertisers are Doing Their Part to Jump Start the Economy as Two in Three (69%) Canadians Believe Advertisers Play an Important Role in Encouraging Consumer Spending

Wednesday, January 20, 2010

Toronto, ON – Advertisers are apparently doing their part to jump-start a sluggish economy, as two in three (69%) Canadians agree that ‘advertising plays an important role in encouraging consumer spending’, according to a new Ipsos Reid poll conducted on behalf of the Institute of Communication Agencies.     


Most (75%) Canadians Think a Retirement of Their Dreams is Out of Reach

Monday, January 18, 2010

Toronto, ON – Nearly all Canadians (90%) believe they’ll have enough income in retirement to cover their necessities, but just one quarter (25%) of Canadians believe they’ll have enough money to fulfill their dreams, according to the 20th annual Ipsos Reid RBC RRSP poll.     


RBC CASH Index: New year off to strong start: U.S. consumer confidence reaches highest level since September 2008

Thursday, January 14, 2010

New York, NY - After declining throughout much of 2009, American consumer confidence improved sharply this month, returning to levels not seen since the financial crisis began in September 2008, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by the largest-single-month gain in expectations for jobs since the inception of the Index eight years ago, the RBC Index for January 2010 stands at 58.3, up 19.3 points from its December 2009 reading of 39.0.     


Most Think They Can’t Vacation for Less than $100 Per Person, Per Day

Friday, December 18, 2009

Toronto, ON – Despite the inclination to continue taking trips, the vast majority don’t believe this can be done for less than $100 per person, per day according to a new Ipsos Reid poll conducted on behalf of Trip Harbour. When asked how much they thought it would cost to vacation at a resort hotel in North America, six in ten (64%) thought it would amount to more than $100 per person, per day. Seven in ten (69%) thought a cruise vacation in the Caribbean would run a tab of more than $100 per day, while over eight in ten (84%) thought a cruise in Europe would cost more than $100 per day.     


Changing Conditions, Changing Traditions: Six in Ten (58%) Canadians say that Changes in the Economy Have Caused them to Re-evaluate This Year’s Christmas Spending or Traditions

Friday, December 18, 2009

Toronto, ON – The economy has taken its toll on many families this year to the extent that Christmas will be different for most, according to a new Ipsos Reid poll commissioned by World Vision Canada. Six in ten (58%) Canadians say that changes in the economy have caused them to re-evaluate this year’s Christmas spending or traditions.     


Fewer Canadians Planning and Saving for Retirement

Wednesday, December 16, 2009

Toronto, ON – Fewer Canadians are planning and saving for retirement this year, according to the 20th annual RRSP Poll conducted by Ipsos Reid for RBC. In fact, one in three (32%) Canadians have not started saving for retirement yet, compared to one quarter (24%) who indicate that this was the case in last year’s poll. Furthermore, nearly four in ten (36%) haven’t done any retirement planning or failed to plan for their retirement, down from 42% last year. The largest decrease in retirement planning is evidenced among those aged 55+, with significantly fewer (53%) doing (or having done) no retirement planning than last year (67%).     


RBC CASH Index: Season of good cheer: U.S. consumer confidence twice as strong as a year ago

Thursday, December 10, 2009

New York, NY - After sliding for much of the fall, consumer confidence climbed in the past month and is now more than twice as strong as it was a year ago, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by a strong upswing in expectations for the near-term economic future, the RBC Index for December 2009 stands at 39.0, up 8 points from November's 30.2 reading. A year ago, in December 2008, the RBC Index stood at 15.3.     


Majority of British Columbians (82%) and Ontarians (74%) United in Opposition of Harmonized Sales Tax

Saturday, December 05, 2009

Toronto, ON – On July 1, 2010, the provincial governments of Ontario and British Columbia are planning to combine their respective provincial sales taxes (PST) with the federal goods and services tax (GST) to create a single, harmonized sales (HST). But according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National, a vast majority of British Columbians (82%) and Ontarians (74%) oppose their provincial government’s plans to harmonize the sales tax.     


One Half (47%) of Canadians Intend to Spend Less This Holiday Season than Last Year

Tuesday, December 01, 2009

Toronto, ON – The tough economic year appears to be having a profound impact on Canadians’ holiday-shopping intentions, with a new Ipsos Reid poll conducted on behalf of RBC indicating that one half (47%) of Canadians intend to tighten their purse strings this holiday season by spending less this year than they did last year. Conversely, nearly one half (45%) of Canadians expect to spend roughly the same amount of money that they spend last year, and one in ten (9%) think they’ll spend more when it’s all said and done.     


Canadians Hope For a Better 2010, But Shelve Holiday Spending, According to the New RBC Canadian Consumer Outlook Index

Tuesday, December 01, 2009

TORONTO, December 1, 2009 — RBC today established a new monthly benchmark index – the most comprehensive consumer index in Canada – describing Canadian consumers’ assessment of the economy and their personal financial situation. The inaugural RBC Canadian Consumer Outlook report found that more than three in five Canadians (62 per cent) expect the Canadian economy to improve over the next year, while only 14 per cent expect it to worsen. However, people are not as optimistic in the short term, and are tightening their belts over the holiday season: one half (47 per cent) plan to spend less this year than last year and one in five Canadians (18 per cent) will not buy any gifts at all. On average, Canadians expect to spend $1,218 on holiday purchases, including gifts, decorations and entertaining.     


Many Canadian Online Shoppers Taking Advantage of U.S. Black-Friday Deals

Tuesday, November 24, 2009

Toronto, ON – Many online Canadians are taking advantage of the official start of the American holiday-shopping season from the comfort of their own home, according to a new Ipsos Reid poll conducted on behalf of Visa. Six in ten (57%) Canadians have shopped online at a Canadian or American website in the last year, with one half (48%) shopping from a Canadian retailer and three in ten (29%) having made a purchase from an American website.     


Many Canadians Struggling to Put Their Money Where Their Mouth Is

Tuesday, November 17, 2009

Toronto, ON – The most frequently-cited financial priorities for Canadians include retirement savings (50%), home ownership (47%) and regular payments to reduce or eliminate debt (41%). But according to an Ipsos Reid poll conducted on behalf of RBC, many Canadians with these financial priorities are not putting their money where their mouth is.     


One Half (51%) of Canadians Aged 45+ Have Donated Less Money to Charity Because of Downturn

Thursday, November 12, 2009

Toronto, ON – One half (51%) of Canadians aged 45 or older have donated less money to charity as a result of the economic downturn, according to a new Ipsos Reid poll conducted on behalf of BMO Financial Group. The survey of Canadians aged 45 and older who have assets of at least $50K and who have donated charity in the past 12 months assessed attitudes towards charitable giving and philanthropy.     


RBC CASH Index: Consumer confidence drops sharply on weak economic news

Thursday, November 05, 2009

New York, NY - Consumer confidence fell across the board in the past month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The RBC Index for November 2009 stands at 30.2, down 21.6 points from October's 51.8 reading. Higher gas prices, slumping retail sales, volatile stock markets and continuing joblessness resulted in the sharpest one-month drop in consumer sentiment since last autumn's financial crisis.     


And The Debate Deficit over Federal Budget Deficit

Wednesday, November 04, 2009

Washington, DC – Even though the Federal budget deficit keeps growing at enormous pace, a new Thomson Reuters/Ipsos poll shows that most Americans don't rate it as the economic issue that they’re most concerned about or one that should be the priority of its elected leaders.     


Most (71%) Canadians Aware of Tax-Free Savings Accounts, One Quarter (24%) Have Opened an Account

Tuesday, October 27, 2009

Toronto, ON – Just 10 months following their inception, most (71%) Canadians have now heard of the new Tax-Free Savings Accounts that became available in January 2009, according to a new Ipsos Reid poll conducted on behalf of RBC. Conversely, one quarter (22%) of Canadians have not heard about them, while 6% don’t know if they are aware of them.     


Economic Conditions Causing One in Three (34%) Canadians to Save Less Money Than Before

Thursday, October 22, 2009

Toronto, ON – The current economic conditions appear to be hurting Canadians’ savings habits, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (34%) Canadians are saving less than before as a result of the economic environment, while just two in ten (19%) are saving more than before. One half (48%) says they’re saving about the same as before. In fact, fact the only group that says they are saving more (24%) than before, not less (22%), are Canadians aged 18 to 34.     


Canadians Embracing Tax-free Savings Accounts

Tuesday, October 20, 2009

Toronto, ON – Canadians are embracing the new tax-free savings accounts, with an Ipsos Reid/Investor Economics report revealing that as of June, 2009—just six months after Canadians began to be allowed to open TFSAs—about 1 in 5 households (21%) have opened a TFSA. According to the report, there are roughly 3.6 million accounts now open, holding $12.4 billion in assets.     


RBC CASH Index: U.S. consumer confidence bounces back in October but remains fragile

Thursday, October 08, 2009

New York, NY, October 8, 2009 - Propelled by diminishing concerns about current personal finances and job security, U.S. consumer sentiment reached a twelve-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Gains were made in every facet of consumer sentiment, with overall consumer confidence climbing 11.8 points. As a result, the RBC Index stands at 51.8 this month, compared to 40.0 in September. This marks a 50-point improvement over the all-time low of 1.6 observed in February 2009.     


Hourly Hiring Managers Have Dim Holiday Hiring Outlook

Thursday, October 08, 2009

New York, New York – As the national unemployment rate creeps towards 10 percent, a new Ipsos Public Affairs poll conducted on behalf of Snagajob.com reveals that the outlook for those looking for hourly, seasonal jobs is dim, with the number of available positions being down more than forty percent from seasonal-hiring levels reported in 2007.     


The 2009 CSA Investor Index:

Monday, October 05, 2009

Toronto, ON – The 2009 CSA Investor Index, conducted by Ipsos Reid on behalf of the Canadian Securities Administrators, finds that while Canadians express optimism about their personal finances and confidence in their abilities as investors, most are not seeking information or advice about investing.     


British Columbians Bullish on Home Prices but Concerned About HST Impact

Monday, October 05, 2009

Vancouver, BC – Boosted by a slowly improving economic outlook and positive momentum in home sales, half (52%) of British Columbians expect home prices in their local community to increase in the next year, up significantly from one-in-five (20%) who said the same in January. This represents a major shift in consumer sentiment towards BC’s housing market, exuding significant optimism as we move closer to 2010.     


Economy Not Stopping Canadians From Going Green

Friday, October 02, 2009

Toronto, ON – The second annual study of ‘Green’ Financial Services in Canada found that despite a decline in focus away from issues such as the environment, healthcare and education and sustained focus on the economy, Canadians are adopting more ‘Green’ financial services. These services include: ‘Green’ Auto Loans (preferential rates for the purchase of an energy-efficient vehicle), ‘Green’ Savings accounts (accounts earmarked for investing in energy-efficient companies), ‘Green’ Auto insurance (reduced rates for customers driving energy-efficient vehicles) and more. The results are taken from Ipsos-Reid’s ‘Green’ Financial Products and Services, which interviewed 2,209 Canadian adults in a comprehensive survey of the Canadian financial services market.     


Economic Crisis Has Made 8 in 10 Adults Aged 30+ More Eager to Provide Financial Protection for Their Family

Wednesday, September 23, 2009

New York, NY – Over eight in ten adults aged 30 and older (83%) agree that the economic crisis has increased their desire to provide financial protection for their family, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of New York Life. A third (33%) strongly agree with this sentiment while 50% somewhat agree; just 15% say that they do not have an increased longing to provide their family with financial protection.     


One Year After Financial Collapse, Majority (60%) of Americans Think Compensation Received by Wall Street Executives is Unreasonable

Wednesday, September 16, 2009

Washington, DC–One year after the financial collapse of Lehman Brothers that contributed to the meltdown of the global financial system, a full majority of Americans (60%) think the compensation received by Wall Street Executives is "unreasonable" and that bankers have fared better than other people during the current financial crisis (56%).     


RBC CASH Index: Dog days: U.S. consumer sentiment flat at summer's end, according to RBC IndexPositive economic news and rising markets driving improved consumer confidence, but Jobs Index remains low

Thursday, September 03, 2009

New York, NY - Although consumers' hopes for their local economies and personal finances improved in the past month, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index rose by only 2.5 points to stand at 40.0 -- up from a 37.5 reading in August. While the Index reached its highest level since May, a close reading of the results finds consumers remaining cautious about economic recovery.     


Four in Ten (38%) Postsecondary Students Say Spending Money Won’t Last Past Christmas

Tuesday, August 18, 2009

Toronto, ON – University and college students are concerned about whether they’ll have enough money to get through the school year according to a new Ipsos Reid poll concerning student finances, conducted on behalf of RBC. The survey found that 43% of new college and university students and 35% of returning students think that they’ll only be able to stretch their spending money as far as the Christmas break, with 50% of all post secondary students expecting it to run out before the school year ends.     


RBC CASH Index: U.S. consumer sentiment rebounds from summer doldrums, according to RBC IndexDeclining expectations for the future drive drop in confidence

Friday, August 07, 2009

New York, NY - Led by rising investment confidence and expectations for the future, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a sharp upswing in consumer sentiment for August 2009, reversing the slide of the previous two months. The RBC CASH Index for August stands at 37.5, a 15.1 point increase from July's 22.4 reading. Although consumer sentiment remains volatile, the Index saw improvement in all four of its sub-indices, which measure consumers' views of current conditions, their expectations for the future and their confidence in investing and job security.     


Obama’s Approval Rating Holds Steady at 58%

Thursday, August 06, 2009

Washington, DC — After a noted decline last month, President Obama’s approval ratings have stabilized, with 58% saying that they approve of how he is handling his job, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. In contrast, 37% say that they disapprove of the President’s job performance.     


Ipsos Reid/Global News HST Poll

Thursday, August 06, 2009

Vancouver, BC     


Just 18% of Americans Give their Credit Card a Top Grade When it Comes to Offering Rewards

Tuesday, July 28, 2009

New York, NY – Thinking about the credit card they use most often, among all respondents who were able to give their credit card a grade in terms of the rewards it offers and the process they must go through when redeeming the rewards accumulated, the overall GPA is a 2.47, the equivalent of a C+, according to a new study conducted by Ipsos Public Affairs on behalf of US Airways, Barclaycard and MasterCard.     


RBC CASH Index: U.S. consumer sentiment continues downward slide, according to RBC CASH Index

Thursday, July 16, 2009

New York, NY - Led by a dramatic decline in the expectations of U.S. consumers for the near future of the U.S. economy, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a marked downward shift for July 2009, continuing the slide begun last month. The RBC CASH Index for July 2009 stands at 22.4, an 11.9 point decline from June's 34.3 reading.     


Three in Ten (28%) Online Canadians Have Sent Money Electronically In the Last Year

Monday, June 22, 2009

Toronto, ON — Three in ten online Canadians (28%) have sent money to someone else online within the last year, either through a bank’s website or a third party, according to a new Ipsos Reid poll conducted on behalf of PayPal. Canadians aged 18 to 34 are much more likely (37%) to indicate that they have sent money electronically than those aged 35 to 54 (23%) or aged 55+ (26%). Interestingly, men (31%) are more likely than women (25%) to say the same.     


RBC CASH Index: U.S. Consumer Sentiment Sags in June but Expectations for the Future Improve

Thursday, June 11, 2009

New York, NY - Consumers' economic enthusiasm faded this month as the jobless rate reached a 26-year high, gas pump prices climbed almost daily and the initial fervor for the government's economic remedies waned, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Canadian Employees Feeling Anxious and Less Motivated About Job

Wednesday, June 10, 2009

Toronto, ON - Signs of an economic recovery may be registering across the country, yet many Canadian employees remain concerned about losing their jobs. According to recent findings from Ipsos Reid’s Build a Better Workplace syndicated study, 22% of Canadian employees are very much concerned or somewhat concerned when asked “how concerned are you that you may lose your job or be laid off during 2009 because of the financial and economic crisis?.” This new figure measures employee concerns in the final days of May and is slightly down from the previous study in January when the national score was 24%.     


The Reputation of the United States of America

Thursday, June 04, 2009

For full results, please see above.     


One Quarter (25%) of Canadians are ‘Concerned’ About Their Children’s Ability to Manage Their Estate in the Future

Thursday, June 04, 2009

Toronto, ON — A new poll has revealed that one quarter (25%) of Canadians, overall, are ‘concerned’ with their ‘children’s ability to manage their estate in the future’. The poll, conducted by Ipsos Reid on behalf of the Bank of Montreal went on to interview over 500 Canadians who express this type of concern, and who also have an estate value of over $500,000. Among these Canadians, 22% said they were ‘very concerned’ and 78% were ‘somewhat concerned’ with their children’s ability to manage their estate later in life.     


The Global Agenda

Wednesday, June 03, 2009

For full results, please see above.     


The Consumer Pulse of the Global Economy

Tuesday, June 02, 2009

For full results, please see above.     


Downturn in the Economy Also Affecting Lottery Players

Monday, June 01, 2009

Calgary, AB – As the global economic crisis rages on, it appears that Americans are reducing their spending on lottery products as a method of cutting back personal expenses. A recent Ipsos survey conducted in March among lottery players indicated that nearly half (46%) have reduced their lottery spending, with 38% admitting to spending less on lottery games and 8% cutting them out entirely.     


Canadians Rebound from Economic Recession Funk: Highest Level of Economic Confidence Outlook Seen in 18 Years of Polling

Saturday, May 30, 2009

Toronto, ON — Canadians’ views on the economy have become more positive and the outlook for the future is more optimistic than at any point in the last two decades, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television.     


The Economy Is Still The Chief Concern Of The Affluent

Wednesday, May 27, 2009

New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (currently being fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted its quarterly online Barometer survey among affluent adults during April 2009. In it, some 1000 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.     


Six in Ten (60%) Canadians Keeping a Closer Eye on Monthly Expenditures

Monday, May 25, 2009

Toronto, ON – Six in ten (60%) Canadians are keeping a closer eye on their monthly expenditures, according to the findings of an Ipsos Reid poll conducted on behalf of RBC. As a result of the current economic climate, a majority (57%) of those watching their expenses more closely are considering making changes to their consumption habits, ranging from the brand of household cleaners they use to their banking services. Conversely, four in ten (40%) Canadians say that they have not made any changes to their spending behaviour.     


A Majority of Fire Departments Believe That if the Economic Crisis Continues, It Will Negatively Affect Their Ability to Serve Their Community

Tuesday, May 19, 2009

New York, NY – Fire departments across the country face a variety of challenges – from budget cuts to staffing issues – and the current economic crisis in only exacerbating these problems, according to a new study conducted by Ipsos Public Affairs on behalf of the Fireman’s Fund Insurance Company. The study, “Supporting Safer Communities: A National Firefighter Survey,” found that a majority of departments (56%) fear that if the economic crisis continues into next year, that it will negatively impact their ability to serve their community. Fortunately, though, only 17% of departments feel that the quality of service that they provide has declined due to the economy.     


As Household Budgets Tighten, British Columbians Look to New Mortgage Options

Thursday, May 07, 2009

Vancouver, BC - A new Ipsos Reid poll conduced on behalf of Prospera Credit Union reveals that three-quarters (75%) of British Columbians agree they are paying closer attention to a household budget than ever before. Agreement is highest among residents with children at home (84% agree).     


RBC CASH Index: Consumer Confidence Rises for Third Consecutive Month

Thursday, May 07, 2009

New York, NY - Driven by reduced concern about current economic conditions and diminishing fears of job loss, U.S. consumer sentiment continued to rebound this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Americans Are More Likely to Be Concerned if Their Social Security Number Were to Be Stolen Than Their Wallet or Laptop

Thursday, May 07, 2009

New York, NY – When asked which of three personal items they would be most concerned about being stolen if someone were to break into their home, three in five (58%) select their Social Security number over their wallet or purse (24%) or their laptop (9%), according to a recent poll conducted by Ipsos Public Affairs on behalf of ID Analytics. In fact, Americans across demographic groups are more likely to say that they would be more concerned about their Social Security number being stolen over their wallet or purse or laptop. This importance placed on protecting one’s Social Security number reflects Americans’ concern about identity theft.     


Six in Ten (62%) Boomers Say Debt Repayment a Top Priority, Double the Percentage from Six Months Ago

Thursday, May 07, 2009

Toronto, ON – According to an Ipsos Reid poll conducted on behalf of RBC, six in ten (62%) Canadian boomers between the ages of 50 and 69 say that ‘regular payments to reduce or eliminate debt’ is a top (ranked 1-3 out of 10 items) priority. Further, a similar (61%) proportion of boomers say that ‘retirement savings’ is a top priority, placing it well ahead of other possible priorities including ‘saving for a rainy day’ (48%), ‘keeping their head above water’ (35%), and ‘home renovations’ (29%).     


Charitable Giving in BC

Tuesday, May 05, 2009

Vancouver, BC - A new Ipsos Reid survey of the BC public reveals that British Columbians have once again opened their wallets to support the many charities in the province (84% made a donation in 2008). However, current economic conditions are dampening prospects for donor dollars in the coming year; 32% of those surveyed are “less likely” to make a donation in 2009, and 24% of donors intend to give less money than they did in 2008.     


Consumers Sacrifice New Products and Usual Brands During Economic Downturn

Thursday, April 30, 2009

New York, NY – Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down. This is the finding of a recent Ipsos Marketing, Consumer Goods study on global consumer attitudes and behavior that covered 18 countries around the world. In fact, more than half of global consumers shy away from new grocery, personal and household products during an economic downturn.     


Half (51%) of Cardholders Indicate that they Will Spend Less on Credit Cards over the Next Six Months. One Quarter (24%) Say ‘Much Less’

Tuesday, April 28, 2009

Toronto, ON – It appears that when it comes to credit cards, many Canadians are cutting back. According to a new study conducted by Ipsos Reid, the impact of the economic recession is causing many Canadians to reconsider how they use their credit cards.     


Canadians Split 50/50 on Simply Letting Car Companies Go Bankrupt

Saturday, April 11, 2009

Toronto, ON – Canadians are supportive of lending a hand to the ailing auto industry for the time being, but if they can’t get the industry back on track Canadians believe enough is probably enough.     


RBC CASH Index: U.S. Consumer Confidence Rebounds in April, Boosted by Solid Increase in Expectations for the Future

Thursday, April 09, 2009

New York, NY - Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which posted its first significant improvement since September 2008. Overall consumer confidence advanced 30.1 points, bringing the RBC CASH Index to 38.3 in April, compared to 8.2 in March.     


Amid Barrage of Bad News, Most (83%) Canadians Remain ‘Optimistic’ About Canada

Monday, April 06, 2009

Toronto, ON – Amid a barrage of bad-news stories dealing with gloomy economic forecasts, deep deficits and job losses, even in this time of recession Canadians remain optimistic, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National.     


Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect their Liability

Thursday, April 02, 2009

New York, NY – As the deadline for filing their 2008 income taxes approaches, many Americans may be missing out on credits and deductions due to their lack of familiarity with the tax system and tax law changes, according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block.     


The Gathering Storm: A World Public Opinion Analysis Primer on the Eve of the April 2, 2009 G-20 Meeting Available from Ipsos

Tuesday, March 31, 2009

Washington, DC—A major analysis of world public opinion was released today by Ipsos— the worlds third largest market and opinion research company—on the eve of the April 2, 2009 G-20 meeting in London, England.     


Prospects for a Summer Job Look Tough as Hiring Managers Scale Back Their Seasonal Workforce

Wednesday, March 25, 2009

New York, NY – As the unemployment rate continues to rise due to economic recession, a new Ipsos Public Affairs poll conducted on behalf of SnagAJob.com has revealed that summer jobs for students might be hard to come by this year as nearly one half (46%) of hourly hiring managers with responsibility to recruit summer employees indicate that they will not be hiring this summer.     


Most (95%) Potential Homebuyers Say Finding a Home with Low Energy Consumption is an ‘Important’ Consideration

Wednesday, March 25, 2009

Toronto, ON – Three in (27%) ten Canadians say that they’re at least ‘somewhat likely’ to purchase a home in the next two years, according to an Ipsos Reid poll conducted behalf of RBC, and most (95%) of these potential homebuyers say that finding a ‘home with low energy consumption’ is an ‘important’ (54% very/41% somewhat) consideration.     


While Ontario Contractors’ Outlook is Cautious for 2009, Most (75%) Say They’re In a Strong Financial Position to Weather Economic Storm

Tuesday, March 24, 2009

Toronto ON - According to a ground breaking survey of more than 1000 non-residential contractors in Ontario conducted by Ipsos Reid on behalf of the Ontario Construction Secretariat, Ontario’s contractors benefited from another strong year in construction in 2008 with nearly one half (45%) reporting they conducted more business in 2008, compared to 2007. The record-breaking year for many firms across the province has the majority of firms in a good financial position to weather the current economic situation, as two-thirds (75%) of firms rate their overall financial health as ‘very strong’ (29%) or ‘strong’ (46%) in early 2009.     


RBC CASH Index: U.S. Consumer Confidence Weak, But Ticks Up Slightly

Thursday, March 12, 2009

New York, NY - Despite mounting job losses and a stock market spiraling toward a 12-year low, U.S. consumer sentiment edged up this month according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found that consumer sentiment remained very low, but stable. As a result, the overall RBC CASH Index stands at 8.2 for March 2009, up slightly from 1.6 in February, the lowest level on record since the inception of the Index in 2002.     


Two in Three (65%) Say Current Housing Market is a Buyer’s Market

Wednesday, March 04, 2009

Toronto, ON – Opportunity awaits as two in three (65%) Canadians believe the current real-estate market in Canada is a buyer’s market, according to the 16th Annual RBC/Ipsos Reid Housing Poll. Nearly three in ten (27%) say they’re ‘likely’ (9% very/18% somewhat) to purchase a home within the next two years’, up 4 points from last year and the largest single-year increase since 2001. The proportion that says they’re ‘very likely’ to purchase a home is up from 7% last year to 9% this year. But Canadians are split on whether buying conditions will change to be more favourable within the next year, such that it makes more sense to wait until next year (52%) or buy now (48%).     


As RRSP Deadline Approaches, More Canadians Poised to Contribute, But Many Existing Contributors Likely to Scale Back Their Contributions

Wednesday, February 25, 2009

Toronto, ON — As the RRSP deadline for the 2008 tax year quickly approaches, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television reveals that while there will likely be more contributors to RRSPs this year over last, many existing contributors are poised to scale back the amount of their contributions.     


Travelers’ Cost Savings Techniques Challenge Industry

Tuesday, February 17, 2009

New York, NY – Fasten your seatbelts as the travel industry is facing strong headwinds. According to a recent survey conducted among U.S. adults by Ipsos’ Travel and Tourism division, both business and leisure travel are expected to see deepening shrinkage in 2009. The survey shows four in ten (39%) business travelers are saying that the financial crisis will cause them to reduce their overall business trips and/or expenditures, and just over half (52%) of leisure travelers plan to reduce their overall leisure trips and/or expenditures, compared to 2008.     


British Columbians Expect Home Prices to Continue Dropping In 2009, But Outlook Is Improving

Thursday, February 12, 2009

Vancouver, BC – According to the recently released Ipsos Reid BC Home Buyers report, four-in-ten (42%) British Columbians expect housing prices to be lower in twelve months, down from 57% in November. Overall, British Columbians are forecasting a 3.0 percent average drop in home prices in their community, an improvement from the end of 2008 when a 6.7 percent decline was projected. Three-in-ten (32%) predict prices will remain the same while two-in-ten (20%) predict prices will be higher.     


One Quarter (24%) Of Canadian Workforce Concerned About Holding On To Their Jobs

Monday, February 09, 2009

Toronto, ON - Does the current economic crisis have Canadian employees worried about their jobs? The short answer is yes! According to Ipsos Reid’s Better Workplace Syndicated Study on employee relationship management, 24% of Canadians said they were very much concerned or somewhat concerned when asked “how concerned are you that you may lose your job or be laid off during 2009 because of the recent market melt-down?”     


Canadians to Opposition Parties: Vote For the Budget

Tuesday, January 27, 2009

Toronto, ON – As Canadians face the prospect of another showdown in parliament over the budget – deemed a matter of confidence that could cause the government to fall and have the Governor General ask a coalition to form the government or call an election– a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television has revealed that most Canadians are looking to avoid a situation that will put the Governor General in this position.     


Looking Ahead to the Budget, Canadians Most Supportive of Spending Cuts (62%) and Deficits (52%), Not Tax Hikes (18%)

Monday, January 26, 2009

Toronto, ON – As Canadians await the presentation of the budget on Tuesday, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television reveals that Canadians are most supportive of spending cuts (62%) and deficits (52%), but few (18%) support an increase in taxes.     


Majority (53%) Sides With Running Major Deficit of at Least $30 to $40 Billion in Coming Budget to Stimulate Economy

Saturday, January 24, 2009

Toronto, ON – As speculation mounts that Finance Minister Jim Flaherty’s budget next week will post a deficit of $34 Billion in 2009 and another $30 Billion next year in order to spur a flagging economy, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television reveals that a slim majority (53%) of Canadians believe the government must run a major deficit of at least $30 to $40 Billion in order to ‘stimulate the economy and get us out of this recession’.     


Current Economic Conditions Are Already Impacting Banking And Finance Activities of Canadians Aged 25 to 54

Wednesday, January 07, 2009

Vancouver, B.C. — A new Ipsos Reid poll conducted on behalf of Coast Capital Savings shows that current economic conditions have had a financial impact on most Canadians aged 25 to 54 with a chequing and/or savings account. Between one-third and two-thirds of Canadians agree that they are doing each of the following banking and finance related activities specifically because of the state of economic conditions:     


Global Economic Meltdown: Systemic Shock

Tuesday, December 23, 2008

For full results, see above.     


New Tax-Free Savings Account Unlikely to Reduce RRSP Contributions This year

Wednesday, December 17, 2008

Ottawa, ON – The 19th annual Ipsos Reid/RBC RRSP poll has revealed that the new tax-free savings accounts introduced by Finance Minister Jim Flaherty will not have a great impact on the amount of money Canadians will contribute to their RRSPs this year, as only 8% of those who are aware of the new TFSA and plan to invest in a tax-free savings account plan to reduce their RRSP contributions as a result.     


RBC Cash Index: U.S. Consumer Confidence Hovers Near Six-year Low

Friday, December 12, 2008

New York, NY - Consumer sentiment plunged to a near all-time low as Americans continued to be bombarded with bleak economic news, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Travel Market in the United States Heading South in 2009?

Thursday, December 04, 2008

New York, NY – A recent Ipsos poll conducted among U.S. adults has taken a look at the impact the current economic crisis in the United States is having on business and leisure travel across the country. The immediate impact is noticeable, and a continuation of the crisis into 2009 could see more leisure and business travelers significantly revising their plans.     


Majority (56%) of Canadians Believe Most of Doom and Gloom Expressed on Economy by Supposed Experts and in Reports is Really Exaggerated

Monday, December 01, 2008

Toronto, ON – With a backdrop of encouraging signs released during the week, including solid retail spending numbers from September that advanced almost three times as much as economists expected, inflation nose-diving with prices in October dropping more sharply on the month than at any time in the past 50 years, an OECD projection that indicates Canada is likely in a technical recession right now but will weather a mild consequence until the summer, and five straight days of stock market gains, a new Canwest News Service/Global National/Ipsos Reid survey conducted during this timeframe appears to give credence to the view held by a majority of Canadians (56%) who ‘agree’ (20% strongly/37% somewhat) that most of the doom and gloom being expressed on the economy by supposed experts and in reports is ‘really exaggerated’.     


British Columbians Expect Home Prices to Keep Falling, Say It’s Not a Good Time To Sell

Wednesday, November 19, 2008

Vancouver, BC – The BC Home Buyers report, a new Ipsos Reid study, shows that 78% of British Columbians say it’s currently not a good (“not very good” or “not good at all”) time to sell a home. Nearly six-in-ten (57%) expect housing prices to be lower in a year’s time. Overall, British Columbians are forecasting a 6.7 percent decline in home prices in their community.     


Majority (57%) of Canadians Pull Back on Normal Spending Habits as Assessment of Current Economy Tumbles 20 points (73% to 53%)

Saturday, November 15, 2008

Toronto, ON – As the leaders of the G-20 meet in Washington to discuss the current economic meltdown and global financial crisis, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television has revealed that most Canadians are pulling in their horns, and many workers are becoming nervous in their place of employment.     


RBC Cash Index: U.S. Consumer Sentiment Remains Under Siege After Plunging in October

Thursday, November 13, 2008

New York, NY - Although energy prices have declined sharply, consumer sentiment remains under siege due to persistent negative forces ranging from the escalating job crisis to the prolonged housing debacle and the growing credit crunch, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


A Quarter of American Homeowners Are Delaying the Purchase of a New or Existing Home Due to the Current Economic Climate

Wednesday, October 29, 2008

New York, NY (Oct. 29, 2008) – Over a quarter of homeowners (27%) say that the current U.S. economic environment is causing them to put their plans on hold for the purchase of a new or existing home, according to a new Ipsos Public Affairs poll conducted on behalf of Realogy.     


Despite Market Turbulence and Economic Turmoil, Housing Purchasing Intentions in Canada Hold Steady

Wednesday, October 29, 2008

Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of RBC in October, despite the turbulence and the turmoil of the current economic crisis, housing purchasing intentions are holding steady. Twenty-two percent (22%) of Canadians say they are ‘likely’ (7% very/15% somewhat) to purchase a home within the next two years, down only 1 point since January of this year.     


RBC Cash Index: U.S. Consumer Confidence Experiences Largest Single Month Decline, as Americans' Expectations for the Future Plummet

Thursday, October 09, 2008

New York, NY - The implosion of Wall Street and the spreading economic crisis have taken a heavy toll on consumers, driving their confidence back down after a brief rally the past two months. According to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, consumer confidence dropped 32 points in October - the largest single-month decline in overall sentiment since the Index began in January 2002.     


Despite Massive Market Sell-Offs, Canadian Confidence in Economy Holds Steady

Saturday, October 04, 2008

Toronto, ON – Amidst severe economic turmoil and massive market sell-offs in Toronto and around the world, the collapse of banks and financial institutions in the U.S. and abroad, a squeeze on credit availability and a controversial bail-out plan by the U.S. government, a new Ipsos Reid poll conducted on behalf of CanWest News Service and Global National finds that Canadians’ confidence in their economy is still relatively strong and stable.     


Despite Recent Economic Turmoil, Almost Half (48%) of Entrepreneurs Believe it’s a Good Time to Grow

Wednesday, September 24, 2008

Toronto, ON – According to a new Ipsos Reid poll, a majority of small business owners do not appear to be overly worried by the current state of the economy. While nearly one half (46%) describes the economy in a negative way, four in ten (36%) describe Canada’s economy in a positive way, and another 21% would describe it using a neutral assessment of ‘stable’.     


Online Canadians Very Interested in Downloading Online Coupons for Life’s Necessities

Monday, September 15, 2008

Calgary, AB – A new study released by Ipsos Reid examining online coupons has found that online Canadians are interested in downloading coupons or money off deals from the Internet. In particular, high levels of interest are exhibited for those items that could be considered as more of a necessity. Over one-half of survey respondents stated that they would be ‘extremely likely’ or ‘very likely’ to download a coupon for gasoline (58%) or groceries (54%). These results are perhaps not that surprising given that for many online Canadians these two categories represent a large proportion of weekly expenditures and have increased rapidly in the past few years.     


RBC CASH Index: U.S. Consumer Sentiment Improves, Driven By Strong Increase In Expectations For The Future

Friday, September 12, 2008

New York, NY - Although the calendar indicates the end of summer is quickly approaching, it appears consumer confidence may be heating up, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which advanced for the second consecutive month.     


Most University Students Budget for the School Year, Yet Money is Still Tight

Tuesday, September 09, 2008

Toronto, ON – As post-secondary students make their way back to campus for a new year of academic challenges, they are also getting ready for the financial challenges of the year ahead. In fact, eight in ten (79%) plan on budgeting their spending and most (73%) say they stick to their budgets. Nonetheless, many will be unable to stick their budgets, and nearly half (45%) of those who don’t say it’s because unexpected expenses derailed their financial plan. This is according to RBC’s Student Finance Opinion Poll conducted by Ipsos-Reid.     


Two in Three Working Americans (65%) Are Happy With Their Job

Friday, August 29, 2008

New York, NY – Nearly two thirds of Americans (65%) say they are happy with their current job, according to a new Ipsos poll conducted on behalf of SnagAJob, an hourly employment website and resource. The proportion of happy workers has increased by four percentage points from the 61% recorded a year ago. Only 6% say they are unhappy and the remaining 30% have neutral feelings.     


RBC Cash Index: U.S. Consumer Confidence Stops Free Fall

Thursday, August 07, 2008

New York, NY - Tumbling oil prices and a rebounding stock market appear to have placated Americans' economic jitters, resulting in a mid-summer halt in the downward spiral in consumer confidence that has persisted throughout 2008, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


AP/Ipsos Poll: Sour Public Gives Bush, Congress Record Lows

Tuesday, July 15, 2008

The Topline results for this poll are now available for download.     


Four In Five (81%) Canadians Are Interested In Learning More About “Green” Financial Products And Services

Wednesday, July 09, 2008

Toronto, ON – It appears that when it comes to their finances, Canadians are ready to go “green”. According to a new study conducted by Ipsos Reid, the trend toward environmental awareness and responsibility is spilling over into new areas, including Canadians’ preferences with their banking.     


RBC Cash Index: Drumbeat Of Bad News Continues To Drive Consumer Sentiment Down

Thursday, July 03, 2008

New York, NY - Soaring gas and food prices and a stock market that just endured its worst June performance since the Great Depression are draining consumers' wallets as well as their confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Six in Ten Canadians (63%) Unaware That the Canada Pension Plan Was Successfully Reformed Ten Years Ago

Monday, June 23, 2008

Toronto, ON – It appears that Canadians are not as well-informed as they perhaps could be when it comes to the Canada Pension Plan. According to a new poll conducted by Ipsos Reid on behalf of the Canada Pension Plan Investment Board, six in ten Canadians (63%) are unaware that the Plan was successfully reformed ten years ago.     


AP/Ipsos Poll: Most Say US Heading In The Wrong Direction; Economy Gets Biggest Blame

Thursday, June 19, 2008

The Topline results for this poll are now available for download.     


RBC CASH Index: Consumer Confidence Continues Its Slump As Financial Worries Mount

Thursday, June 05, 2008

New York, NY - U.S. consumer confidence eroded this month as Americans' worries over every facet of their financial situation mounted, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Canadians Living on the Edge with their Finances

Wednesday, May 21, 2008

Toronto, ON – With talk of a recession brewing south of the border, translating into an uncertain economic future for Canada, a new Ipsos Reid poll conducted on behalf of RBC finds that many Canadians are living on the edge when it comes to their finances and the amount of savings they have to weather a possible storm. Only one quarter (22%) of Canadians say that the current economic environment is impacting their savings habits to the extent that they are saving more than before, suggesting that an economic downturn could leave many with no financial reserves to cope with a downturn. On the flip side, just four in ten (37%) say they’re spending less than before. Four in ten (43%) are spending the same amount as before, while two in ten (20%) are actually spending more.     


Americans’ Attitudes toward Life Insurance

Thursday, May 15, 2008

New York, NY – According to a new Ipsos survey conducted on behalf of ING about American attitudes concerning life insurance, out of 15 scenarios "having your accumulated savings stolen because of identity theft or fraud" (50%) and "your death or the death of your spouse or partner" (45%) are the two events which would have the most extremely negative impact on a family's financial health and future.     


Reputation Foreclosure: Favorability Towards Banking Sector Tumbles Amidst Credit Crunch

Wednesday, May 14, 2008

In the most recent March wave of the bi-annual I-Rep American Public—the Ipsos Public Affairs Corporate Reputation Syndicated Tracker—only 43% expressed a favorable opinion of the banking sector (down seven percentage points from August, 2007) with the mortgage lending industry reputation seen favorably by a mere 16%     


Leadership Among North American Executives

Monday, May 12, 2008

Vancouver, BC – A new Ipsos Reid poll conducted on behalf of the Refinery Leadership Partners Inc. finds that most senior executives in Canada and the United States take a very favourable view of their performance, with three-quarters (74%) rating their “overall performance as a leader” as better than that of other executives in their industry. Favourable perceptions extend to more specific areas of performance as well, including 89% saying they are doing better than others when it comes to “willingness to collaborate with others on their team”, 86% saying they are doing better than others when it comes to “ability to collaborate with others on their team”, 79% saying they are doing better than others when it comes to demonstrating “awareness of the issues and challenges facing their employees”, and 64% considering their “commitment to their own leadership development” to be better than other executives in their industry. The high numbers suggest senior executives may have an overly high estimation of their leadership abilities as not everyone can be performing better than everyone else.     


While Recession Fears Grow, Job Anxiety Remains Low

Saturday, May 10, 2008

Ottawa, ON – Increased media speculation of a recession appears to be fuelling Canadians’ fears of a looming recession, with a new Ipsos Reid poll conducted exclusively on behalf of CanWest News Service and Global Television revealing that nearly one in four Canadians (22%, up 9 points since February) believe the Canadian economy is headed for recession. Recession fears are greatest in Ontario (30%) and Quebec (22%).     


RBC CASH Index: U.S. Consumer Sentiment Inches Up After Six Months Of Declining Confidence

Friday, May 09, 2008

New York, NY - Americans' economic enthusiasm rallied slightly this month, increasing nearly 10 points and reversing six straight months of declining confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 consumers earlier this week, found respondents more positive about their future economic prospects, but still worried about job security. As a result of these mixed attitudes, the overall RBC CASH Index, released today by RBC, stands at 39.0 for May, up from its previous all-time low of 29.5 in April.     


Jackpot! Even if They Won the Lottery, Majority (53%) of Canadians Would Continue to Work

Friday, April 25, 2008

Toronto, ON – It appears that Canadians’ “Happy Dance” doesn’t necessarily involve tangoing past the boss, with a new Ipsos Reid poll of Canadian workers conducted on behalf of RBC revealing that just one third (35%) of Canadians would quit their current job and retire immediately upon winning a lottery jackpot of $5 million. By comparison, the estimated jackpot for Super 7 on Friday, April 25, is $17 million.     


Nearly Half (45%) Of Canadians Only Buy U.S. Dollars When They Need To

Thursday, April 24, 2008

Toronto, ON – When it comes to how they buy their U.S. dollars, nearly half (45%) of all Canadians who use the currency in other countries say that they purchase whenever they need some, regardless of the exchange rate. According to the recent poll conducted by Ipsos Reid on behalf of RBC, only three in ten (32%) purchase their U.S. dollars when they think the exchange rate is favourable. Interestingly, one in five (19%) Canadians who use the U.S. dollar in other countries don’t buy the currency before they go.     


Only Four In Ten (39%) Canadians Support Seal Hunt

Saturday, April 19, 2008

Toronto, ON – Following last week’s news coverage of the seal hunt in Atlantic Canada, coupled with public relations nightmares for the Canadian Government and pressure from the international community to put an end to the hunt, a new Ipsos Reid poll finds that only four in ten (39%) Canadians support (17% strongly/22% somewhat) the commercial hunting of seals off Canada’s Atlantic Coast.     


RBC CASH Index: Consumers Grim As Expectations For Future Financial Conditions Continue To Deteriorate

Friday, April 11, 2008

New York, NY — Pessimism among U. S. consumers continues to spread as Americans' sentiments concerning the future turn particularly gloomy, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey found that while consumer attitudes regarding current conditions and investments show signs of stabilizing, Americans' confidence in future personal financial conditions continue to weaken. As a result, the overall RBC CASH Index, released today by RBC, dropped to an all-time low this month since its inception in 2002 to 29.5, compared to 33.1 in March.     


ING Retirement Number Study

Monday, March 17, 2008

New York, NY – According to a new Ipsos survey conducted on behalf of ING, Americans view numbers relating to their sense of identity and their closest personal relationships as being most important. The numbers most commonly mentioned as being significant are their own birthday (cited by 26% of respondents) or someone else’s birthday (22%). Other types of numbers frequently mentioned include a Social Security number (16%), a wedding anniversary (16%), a phone number (13%) and the number of children or siblings in one’s family (12%).     


RBC CASH Index: Consumer Sentiment Continues Downward Trend, Driven By Steep Decline In Future Expectations

Friday, March 07, 2008

New York, NY — Confronted with falling housing values, rising foreclosures and oil prices spiking above $100 a barrel, the mood of the U.S. consumer darkened considerably this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Led by a sharp drop in consumers' optimism for the future, the overall RBC CASH Index, released today by RBC, stands at 33.1 for March 2008, compared to 48.5 in February.     


RBC CASH Index: Consumer Confidence Drops To Lowest Level Ever On Recession Fears

Friday, February 08, 2008

Washington, DC — Recent comments by President Bush about signs of weakness in the domestic economy, further rate cuts by the Federal Reserve and poor jobs data have taken a toll on consumer confidence. Consumer sentiment as measured by the latest RBC CASH (Consumer Attitudes and Spending by Household) Index has dropped to the lowest levels since the CASH Index was created six years ago. The overall RBC CASH Index, released today by RBC, stands at 48.5 for February 2008, almost eight points below January's 56.3 level.     


Women And Home Ownership Poll

Thursday, January 31, 2008

Calgary, AB – An Ipsos-Reid poll commissioned by TD Bank Financial Group provides new insights into the home purchases made by individual Canadian women. The January poll queried Canadian women who are aged 20 to 45, own a home and made this purchase without a spouse or common law partner.     


Eighty Seven Percent Of Canada’s Small And Medium Sized Retailers Victimized By Crime In The Past Year

Wednesday, January 30, 2008

Toronto, ON – Findings from a new Ipsos Reid survey conducted on behalf of the Retail Council of Canada and Royal Bank of Canada indicate that the majority of small and medium-sized retail business owners in Canada (87%) have been subject to some form of retail crime in the past 12 months. While many small to medium sized business owner have experienced shop theft (68%), other types of retail crimes such as fraud (50%), employee theft (35%) or even intrusion (23%) are also prevalent.     


Even With Enough Money To Retire, Most (82%) Canadians Would Choose To Work

Tuesday, January 29, 2008

Toronto, ON – A new Ipsos Reid poll conducted on behalf of RBC finds that even if they had enough money to retire, most (82%) Canadians would still continue to work. However, it appears that the nature of that work would likely change, with a majority (53%) of Canadians indicating that they would work part-time or occasional hours as opposed to continuing to work full time (29%). Just 18% of Canadians would immediately retire if they had enough money to do so.     


As Premiers Meet With Prime Minister, Most Canadians (84%) Say Economy In Good Shape For Now

Saturday, January 12, 2008

Toronto, ON – On the heels of a meeting between the provincial premiers and the Prime Minister at his 24 Sussex residence, a new Ipsos Reid poll conducted exclusively for CanWest News Service and Global Television finds that most Canadians (84%) describe the state of the economy right now as being either ‘good’ (67%) or ‘very good’ (17%). On the other hand, some say the state of the economy is ‘poor’ (13%) or ‘very poor’ (2%). However, looking ahead to the future, two thirds (63%) of Canadians are predicting an economic slowdown.     


RBC CASH Index: Post-Holiday Blues Send Consumer Confidence To Lowest Level In Six Years

Friday, January 11, 2008

Washington, DC — Instead of bringing consumers a sense of renewed optimism, the New Year brought a severe case of post-holiday blues which have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Consumer confidence fell across the board and Americans' expectations for the future dipped into negative territory, according to the survey of 1,027 Americans taken earlier this week. As a result, the overall RBC CASH Index, released today by RBC, stands at 56.3 for January 2008, more than nine points below December's 65.9 level.     


Majority (60%) of RRSP Investors Not Worried About Market Fluctuations

Friday, December 14, 2007

Toronto, ON – It appears that most Canadians are remaining calm during the recent bouts of market volatility, with the results of a new Ipsos Reid poll conducted on behalf of RBC revealing that a majority (60%) of RRSP investors are not worried about the impact of market fluctuations on the value of their RRSPs. But among those four in ten (40%) who are concerned, the majority (54%) have not made any changes to their investments to address their concerns.     


Seven in Ten (72%) ‘Concerned’ About Falling Victim to Identity Theft

Thursday, December 13, 2007

Toronto, ON – A new Ipsos Reid poll conducted on behalf of Capital One reveals that a strong majority of Canadians continue to worry about identity theft. In fact, nearly three quarters (72%) of Canadians are ‘concerned’ about becoming a victim to identity theft, while just three in ten (28%) are not concerned about the possibility of this occurrence.     


RBC CASH Index: Consumer Confidence Remains Unchanged From November Collapse

Friday, December 07, 2007

Washington, DC — Although the holiday season has arrived, U.S. consumers are not feeling very merry, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,009 Americans earlier this week, found that consumer sentiment remained low, but stable, following a significant drop in November. While Americans' expectations for future prospects and their confidence in jobs improved slightly, their evaluations about current conditions and investments continued to decline. As a result of these mixed sentiments, the RBC CASH Index for December 2007 stands at 65.9, compared to 64.0 in November.     


Four In Ten (39%) More Likely To Travel Outside Of Canada Because Of Strong Dollar

Wednesday, December 05, 2007

Toronto, ON – Taking advantage of the strength of the Canadian dollar, a new Ipsos Reid poll conducted on behalf of Expedia.ca reveals that four in ten (39%) Canadians are either ‘much more’ (20%) or ‘somewhat more likely’ (19%) to travel outside of Canada this holiday season or in the new year, but six in ten (61%) say that the dollar’s strength hasn’t made any difference on their likelihood of taking a vacation this winter, perhaps as a result of already having made plans to vacation.     


Majority (54%) of Canadians Say They’re ‘Spenders’, Not ‘Savers’ (46%)

Tuesday, November 27, 2007

Toronto, ON – A new Ipsos Reid poll released today and conducted on behalf of ING DIRECT reveals that a majority (54%) of Canadians who have a bank account say that they would classify themselves as a ‘spender’, while a minority indicate that they are ‘savers’ (46%) by nature. This might not be surprising, however, considering that four in ten (39%) Canadians do not have a favourite technique or habit to save. But other Canadians indicate that they save in a variety of different manners, including regular deductions to an RRSP account (22%), a change jar (17%), or automatic deductions to a savings account (16%) among other tactics.     


British Columbians Enjoying Rise In The Canadian Dollar's Value

Wednesday, November 21, 2007

Vancouver, BC — With the recent surge of the Canadian dollar relative to the U.S. currency, Ipsos Reid in partnership with Business in Vancouver commissioned a study that revealed British Columbians are resoundingly positive about the impact on Canadian consumers, but are mixed with respect to the perceived impact on Canadian businesses. In contrast, most believe the current situation negatively impacts businesses and consumers south of the border. What is also very clear is that a significant number of BC residents are more likely to shop and vacation in the U.S. as a direct result of recent changes to the exchange rate.     


The Good, Retired Life

Tuesday, November 20, 2007

Toronto, ON – According to a recent poll conducted by Ipsos Reid on behalf of RBC, while a slim majority (56%) of individuals approaching retirement believe that their quality of life will get better once they retire, eight in ten (79%) current retirees indicate their quality of life was improved once they retired. These findings suggest that retired life is even better than individuals might have originally predicted.     


New Canadians Outline Their Financial Goals For The Next Year

Friday, November 16, 2007

Toronto, ON – New Canadians appear to have the future wellbeing of their children at the top of their minds, with the results of an Ipsos Reid poll conducted on behalf of RBC revealing that despite the fact that seven in ten (70%) are still focusing on having enough money to pay for their daily expenses, nearly one half (46%) of new Canadians identify saving for their children’s education as one of their financial goals over the next twelve months.     


RBC CASH Index: Consumer Confidence Plummets In The Face Of Gas Price Hikes And Credit Crunch

Friday, November 09, 2007

Washington, DC — U.S. consumer confidence reached its lowest level in more than two years this month amid concerns over record-high oil prices, continued trouble in the housing market and higher inflation, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,005 Americans this week. Although consumer attitudes deteriorated across the board, the substantial drop in expectations contributed heavily to the sizeable decline in the overall index. As a result, the overall RBC CASH Index for November 2007 stands at 64, down more than 16 points from October's 80.6 level.     


Majority (57%) of Boomers are Expecting to Receive Money from their Parents’ Estates

Wednesday, November 07, 2007

Toronto, ON – In what is poised to be an enormous transfer of funds from one generation to another, a new Ipsos Reid poll conducted on behalf of RBC reveals that a majority (57%) of individuals aged 50-59 either have received or are expecting to receive money from their parents and in-laws when they pass away.     


Boomers Becoming Their Own Boss In Retirement

Thursday, October 18, 2007

Toronto, ON – It appears that for many boomers, retirement is not an opportunity to kick back and relax, but to stay active in the workforce as their own boss. A new Ipsos Reid study of Boomers who have either retired early to start their own business or intend to do so, conducted on behalf of BMO, finds that some Boomer entrepreneurs intend to operate their business until they die (15%). Further, one in five (21%) intend on running their business for more than ten years into their so-called retirement, while four in ten (38%) intend to do so for somewhere between six and ten years. Just 16% say that they will engage in this activity for less than five years.     


Canada’s Entrepreneurs Give Words Of Wisdom To Aspiring Small Business Owners

Tuesday, October 16, 2007

Toronto, ON – Starting small business and breaking through in the market is no doubt a daunting task. However, for million of small business owners cross Canada, it has been a successful and rewarding task. And so, for aspiring small business owners who are interested in starting up their own businesses, who better to turn to for advice than to existing small business owners.     


AP/Ipsos Poll: Growing Numbers See Economy As Top Problem Facing Nation

Tuesday, October 09, 2007

The Topline results for this poll are now available for download.     


Nearly One Half (46%) Of Ontarians Have No Financial Plan To Save For Their Retirement

Tuesday, October 09, 2007

Toronto, ON – As the population of Ontario continues to age and baby-boomers approach the years of retirement, a new Ipsos Reid poll conducted on behalf of the Investor Education Fund finds that nearly one half (46%) of Ontarian adults say they have or had no financial plan to save for their retirement. Furthermore, despite the fact that six in ten (60%) Ontarians have financial investments (excluding the home in which they live), only one in three (36%) Ontarians have a financial advisor, and even fewer (9%) have a stock broker. Focusing specifically on investors reveals that four in ten (40%) investors claim to not have a financial advisor.     


RBC CASH Index: U.S. Consumer Confidence Stabilizes After September Low

Friday, October 05, 2007

Washington, D.C.— Consumer confidence levels improved considerably in October after tumbling to a 16-month low in September, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,005 Americans earlier this week. Consumer sentiment stabilized across all surveyed areas, with the biggest increases occurring in the areas of economic expectations and current conditions. However, this improvement was driven not by significant increases in consumer optimism, but rather a leveling out of pessimism. As a result, the RBC CASH Index for October 2007 stands at 80.6, up more than nine points from its 71.1 level in September.     


Seven In Ten (67%) Canadian Home Owners Plan To Renovate Over The Next 2 years

Wednesday, October 03, 2007

Toronto, ON – It appears that a majority of Canadian homeowners are planning on making home improvements or renovations in the near future. In a study conducted by Ipsos Reid for RBC, seven in ten Canadians (67%) are planning on some type of home renovation in the next two years, with over half (55%) saying renovations would take place within the next 12 months. Bathrooms (35%) and Kitchens (29%) were the most popular targets for large scale renovations, while a significant number homeowners are also planning to make home improvements by painting (45%) or installing new floors (29%).     


One In Eight (13%) Canadians Plan To Start A Business In Next Five Years

Friday, September 28, 2007

Toronto, ON – It appears that the lure of being one’s own boss could be driving Canadians towards a life of entrepreneurship. A new Ipsos Reid poll conducted on behalf of RBC reveals that 13% of Canadians indicate that they plan to start a business or become self-employed within the next five years. More specifically, 39% of aspiring entrepreneurs are located in the province of Ontario, with 19% being from Quebec, 17% from British Columbia, 13% from Alberta, 7% from Atlantic Canada, and 6% of those intending to start their own location living in Saskatchewan and Manitoba.     


RBC CASH Index: U.S. Consumer Confidence Hits 16-Month Low

Friday, September 14, 2007

Washington, DC - The housing market debacle, softening job markets, rising gas prices and an unstable stock market have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Consumer confidence tumbled across the board, reaching the lowest level since May 2006, as Americans view the current economy negatively and display growing pessimism about the future. As a result, the overall RBC CASH Index, released today by RBC, stands at 71.1 for September 2007, more than 18 points below August’s 89.3 level.     


Boomers Balance Financial Desires with Health Needs as they Age

Thursday, September 13, 2007

Toronto, ON – The results of a new Ipsos Reid poll conducted on behalf of RBC reveals that as boomers age their focus turns from financial worries to matters of their own health. In fact, the majority (53%) of pre-retirees indicate that they are concerned about having enough money for their retirement, compared to just one third (36%) of individuals who are already retired but worry about having enough money to get through their retirement. Focusing specifically on their health, a minority (41%) of pre-retirees say that they worry about their future health, while a majority (51%) of retirees suggest that this is a concern for them.     


RBC CASH Index: U.S. Consumer Sentiment Rebounds In August After Two-Month Slide

Friday, August 10, 2007

Washington, DC - After sliding for most of 2007, consumers' views about current and future economic conditions rebounded this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,003 Americans earlier this week. As a result, the overall RBC CASH Index stands at 89.3 for August 2007. This is 13 points above July's 76.1 level and its highest level since March 2007.     


With Summer Trips Approaching, Canadians May Not Be Prepared For Perils Of The Road

Monday, July 16, 2007

Toronto, ON – With the kids fresh out of school and thoughts turning to sandy beaches, balmy weather and sunny skies, Canadians will no doubt be loading up the car and heading out on road trips during the summer. With a majority of Canadians (58%) indicating that in the past few years they have ventured outside of their home province at least once, it is expected that similar proportions of Canadians will be embarking on a summer journey that might bring them to exciting new places.     


RBC CASH Index: U.S. Consumer Confidence Continues To Erode

Friday, July 13, 2007

Washington, DC - Although sunny summer days have arrived, Americans are feeling gloomy about current and future economic conditions, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,004 Americans earlier this week. Economic attitudes weakened across the board, with consumers viewing the current economy negatively and displaying growing pessimism about the future. As a result, the overall RBC CASH Index, released today by RBC, stands at 76.1 for July 2007, more than five points below June's 81.4 level.     


Two In Ten (17%) Canadians Report Being a Victim Of Fraud Or Credit Card Theft

Thursday, July 05, 2007

Toronto, ON – In light of recent concerns regarding the incidence of fraud and debit/credit card theft in Canada, two in ten (17%) Canadian adults report that they themselves have been personally affected by debit/credit card fraud or theft. While conventional wisdom has been that older Canadians might be more likely to fall victim to fraudulent scams or deceitful operations, it is middle-aged Canadians, aged 35 to 54, who report the highest incidence rate (19%), while 16% of younger Canadians, aged 18 to 34, and 14% of older Canadians, aged 55 and above, have been personally affected by credit or debit card fraud or theft.     


Early Moving Costs Catch Some Canadians By Surprise

Thursday, June 28, 2007

Toronto, ON – While kicking back and relaxing may be the typical idea that Canadians have of summer recreation, for many, however, summer’s leading experience will entail making the move to a new home. A new Ipsos Reid poll conducted on behalf of First Canadian Title assesses Canadians' level of knowledge when it comes to moving homes, the level of stress associated with this activity, and the degree to which Canadians are prepared for some of the intricacies of such a complicated event.     


The RBC Core Accounts Survey

Thursday, June 21, 2007

Toronto, ON – A new RBC survey finds that Value (80%), Simplicity (66%), and Convenience (64%) are important to Canadians with a bank account, though it’s Value that is of most importance in their everyday lives (55% vs. Convenience at 24% and Simplicity at 21%).     


Boomers Baffled About Role As Executor Of A Will

Wednesday, June 13, 2007

Toronto, ON – Canadian baby boomers appear to be baffled about the role required of an executor of a will. The results of a new Ipsos Reid poll conducted on behalf of BMO Financial Group reveal that many Canadians aged 45 to 60 believe that, as executor, they would be responsible taking care of the deceased’s children until they reach the age of majority (31%), and that they would also be responsible for adopting the deceased’s pets (24%). In fact, when presented with a list of nine different tasks, of which five were legitimate requirements of an executor, only 5% of Canadian boomers were able to correctly identify all of the correct tasks for an executor of a will.     


RBC CASH Index: Consumer Sentiment Slumps In June, Resuming A Downward Trend

Friday, June 08, 2007

Washington, DC - Americans' confidence in current economic conditions slumped this month, resuming a downward trend after a brief resurgence in May, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found respondents much less confident about their current situation and only mildly optimistic about their future prospects. As a result of these mixed views, the overall RBC CASH Index, released today by RBC, stands at 81.4 for June 2007, six points below May's 87.1 level.     


Majority (56%) Of Canadians Believe Foreign Ownership A ‘Problem’

Saturday, May 26, 2007

Toronto, ON – In light of a recent flurry of Canadian corporations being sold or up for sale, a new national poll conducted by Ipsos Reid exclusively for CanWest Global finds that a majority (56%) of Canadians believe that ‘foreign ownership is definitely a problem in Canada’. Further, these Canadians maintain that we should monitor the situation carefully and try to increase Canadian ownership of companies which operate in Canada. Conversely, just one in six (16%) say that ‘ownership is not a problem’ and that ‘we should be trying to attract more foreign investment’. Nearly three in ten (27%) say that the levels of foreign ownership are ‘just about right’.     


Canadians Would Rather Clean The Garage Than Do Financial Spring Cleaning!

Wednesday, May 16, 2007

Toronto, ON – An Ipsos Reid survey conducted on behalf of Capital One Canada shows that forty-one percent would rather clean out their basement or their garages than look at their taxes or finances. Nearly four-in-ten (39 percent) want to wrap up their taxes and forget about their finances till next year. When asked which they would be most likely to do this spring to “spring clean” their finances, twenty-nine percent said they would determine whether they are getting the best deal on interest rates and fees for their credit cards and change if they are not. Albertans (32%) are more likely than Quebecers (20%) to search for the best deal on interest rates and fees.     


Renters And Homeowners Alike Express Support For Rent Control Measures

Tuesday, May 15, 2007

Calgary, AB – With rent control becoming a major topic of concern in Alberta’s two biggest cities, a strong majority (85%) of residents surveyed in the Calgary and Edmonton (Census Metropolitan Area) support the introduction of rent controls that would restrict the ability of landlords to increase rents. Perhaps not surprisingly, nine-in ten renters (92%) support this proposition, while fully eight-in-ten homeowners (78%) also express support for rent control. Those with children in their household are more likely to “strongly support” rent control implementation (66%) compared to those with no children in their household (55%).     


Just 3% of Wealthy Homeowners Come From Affluent Families

Tuesday, May 15, 2007

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Royal LePage Realtors finds that just 3% of wealthy homeowners have come from affluent families. Conversely, almost all (93%) wealthy homeowners, with an estimated real estate value of $500,000 or more, have come from ‘middle class’ backgrounds. Interestingly, 4% these homeowners have risen out of ‘poverty’ and now enjoy the luxury of a home worth at least $500,000. In fact, many of these affluent homeowners don’t just own one house. Nearly four in ten (36%) claim to have at least two homes, including their primary residence.     


RBC CASH Index: Consumer Sentiment Stabilizes After Three Months Of Declining Confidence

Friday, May 11, 2007

Washington, DC - Americans' economic enthusiasm climbed slightly this month, stabilizing after three months of declining confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found respondents much more positive about current conditions but less optimistic about their future prospects. As a result of these mixed attitudes, the RBC CASH Index, released today by RBC, stands at 87.1 for May, slightly above April's 85.4 level.     


14TH RBC Home Ownership Survey, Part Four:

Wednesday, May 02, 2007

Toronto, ON – According to the fourth instalment of the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, there is increased momentum in downsizing with 33% of potential homebuyers looking for a smaller home (versus 20% in 2006). This trend appears to be a result of the aging population and/or the Boomer movement: 37% of those 55+ are looking for a smaller home and 15% of this same group is considering a condo (compared to 10% overall).     


Calgarians Side With Mayor Bronconnier In Critism Of Provincial Budget

Tuesday, May 01, 2007

Calgary, AB – Ed Stelmach’s first provincial budget as Alberta’s newest Premier has been met with some controversy and resistance – notably from Calgary’s Mayor, Dave Bronconnier. According to Bronconnier, the 2007 budget fails to deliver on millions in promised infrastructure dollars to municipalities. Bronconnier also claims that the funds come with strings attached and are tied to provincial priorities, thus hampering any plans that cities may have had for these funds.     


14TH RBC Homeownership Survey, part three:

Friday, April 20, 2007

Toronto, ON – According to the third instalment of the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, one in five (19%) Canadians say they'd be more likely to purchase a house if the minimum were decreased to 20%.; this is especially true for renters (28%). According to the survey, Canadians likely to purchase a house in the next two years anticipate putting down an average of $52,260. Unsurprisingly, owners plan to put down more on average ($85,223) and renters less ($23,884). Finally, Canadian homeowners estimate that the value of their house has increased by 22% in the last two years.     


RBC CASH Index: Consumer Confidence Dips To Six-Month Low

Friday, April 06, 2007

Washington, DC - Americans' economic enthusiasm continued to erode, hitting a six-month low heading into the second quarter, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found that overall consumer sentiment decreased by nearly seven points in April, driven by declines in all facets of consumer attitudes. As a result, the RBC CASH Index, released today by RBC, stands at 85.4, compared to 92.3 in March.     


Ipsos/ING Survey On Making Life Easy

Thursday, April 05, 2007

New York, NY— According to a survey conducted for ING by Ipsos Public Affairs, nearly half of Americans (49 percent) say it is easier to get a cat unstuck from a tree than it is to safeguard their future by making the right financial choices.     


The BMO Boomer Survey

Friday, March 30, 2007

Toronto, ON – A new Ipsos Reid/BMO Financial Group survey finds that one in three (34%) Canadians aged 45-60 years indicate that they are assisting an aging family member in some way; over four-in-ten (44%) in this group are currently supporting their children financially as well.     


14th RBC Home Ownership Survey, Part Two: Fixed Mortgages Still Preferred, But Interest In Combination On The Rise

Thursday, March 22, 2007

Toronto, ON – According to the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, fixed mortgages are still the most popular choice for potential buyers (49%) and current mortgage holders (54% current homeowners plan to renew fixed). In comparison, 13% of potential buyers and 23% of current homeowners would opt for variable and 38% of potential buyers and 23% of current homeowners would choose combination. Of note, the propensity to plan to go combination is up 8 points among potential buyers (and variable down 7 points). And, sure enough, when informed that research has shown that people in variable rate mortgage will typically pay less interest in the long term, 61% of homeowners that said they planned to go fixed next time, say they'd be more likely to choose variable or combined instead.     


Profit Gouging Behind Gas Pump Prices, Not Explanation Mishaps Say Canadians (80%)

Monday, March 19, 2007

Toronto, ON – The latest CanWest /Global News poll conducted by Ipsos Reid finds that an overwhelming number of Canadians reject the petroleum industry’s explanations as to why prices have dialled up at the pump for the last number of weeks and think it’s all profit seeking and nothing else.     


RBC CASH Index: U.S. Consumer Confidence Weakens On The Heels Of Stock Market Tumble

Friday, March 09, 2007

Washington, DC— Unable to shrug off the effects of the recent sharp drop in the stock market, consumer confidence weakened in March, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Softening of consumer confidence was evident across the board as assessments of current conditions, future expectations, investing and job security all declined this month. As a result, the RBC CASH Index, released today by RBC Financial Group, decreased nearly 11 points to 92.3, compared to 103.0 in February.     


Three In Four Canadians (77%) Think Income Splitting Is A Good Idea

Tuesday, February 27, 2007

Toronto, ON –According to a new Ipsos Reid survey conducted on behalf of CanWest/Global News, most Canadians (77%) are in favour of “income splitting” for couples. One-quarter of Canadians (23%), however, believe income splitting is a bad thing.     


RBC CASH Index: Consumer Confidence Heating Up, Despite Winter’s Grip On Nation

Friday, February 09, 2007

Washington, DC — Consumer sentiment continued to heat up this month despite the deep freeze gripping much of the country, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Overall consumer confidence rose by nearly 8 points in February, as Americans' assessments of current conditions, investing and job security increased substantially. Although opinions regarding future conditions dipped significantly, overall optimism in all other areas surveyed outweighed increasing pessimism for the future. As a result, the RBC CASH Index for February released today by RBC Financial Group, stands at 103.0, compared to 95.3 in January and 96.1 one year ago.     


Money Management And Saving Strategies On The Minds Of Canadians For 2007

Wednesday, January 24, 2007

Toronto, ON – A new survey released today by Capital One and conducted by Ipsos Reid asked Canadians across the country about managing their finances in 2007.     


RBC CASH Index: U.S. Consumer Confidence Increases As Expectations Soar At Start Of New Year

Friday, January 12, 2007

New York— At the start of the new year, Americans are feeling much more optimistic about their economic future than they were at the close of 2006, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,002 Americans this week. Overall consumer sentiment increased more than eight points this month, driven by a 29 point jump in assessments of future conditions. Opinions regarding current conditions dipped slightly, feelings about job security held steady and confidence in investing rose slightly. As a result, the RBC CASH Index for January released today by RBC Financial Group, stands at 95.3, compared to 86.9 in December and 78.2 one year ago.     


Where There’s A Will, There’s A Way To Ensure Your Wishes Are Carried Out

Thursday, January 04, 2007

Toronto, ON –According to a new Ipsos Reid survey conducted on behalf of RBC Financial Group, almost half (46 per cent) of Canadians have written a will to ensure their last wishes are carried out. And, among those who have not yet written their will (54 per cent), a majority (56 per cent) of them say they are very (24 per cent) or somewhat likely (32 per cent) to write their wills in the upcoming year.     


RBC RRSP Poll Shows Retirement Planning Can Pay Off

Monday, December 18, 2006

Toronto, ON - According to RBC’s 16th Annual RRSP Survey, home ownership (61%) and retirement savings (56%) are the top two financial priorities for Canadians. Other financial goals such as reducing debt (53%), trying to keep their head above water (53%) and saving for a rainy day (45%) rate further below on their financial priorities list.     


Canadian Executives Say HR Issues May Threaten Profitability

Thursday, December 14, 2006

Toronto, ON – A new survey released today by Accenture and conducted by Ipsos Reid asked Canadian senior executives across the country about threats to their company’s profitability.     


Donating For The Cause

Thursday, November 30, 2006

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Scotiabank’s Scotia Private Client Group asked Canadians with assets over $250,000 across the country about their philanthropic decisions.     


More Than 67 Million Americans Have Used Credit Or Debit Cards For Purchases Of Less Than $5 In The Past 30 Days

Tuesday, November 28, 2006

New York, NY (Micro And Small Payments Conference) - More than 67 million Americans have used a credit or debit card for a purchase of less than $5 in the past 30 days according to the fourth annual comprehensive, quantitative survey on the small payments market released today at the 2006 Micro and Small Payments Conference in New York City. This shows that consumers are willing and ready to use credit and debit cards for small payments.     


Seventy Percent Of Boomers Not Sure They'll Be Ready For Retirement, But Most Will Try To Do What It Takes To Get There

Monday, November 27, 2006

Toronto, ON – According to a survey conducted for BMO Financial Group by Ipsos Reid, 70 per cent of boomers don’t feel they are on track with saving for their retirement or don’t know if they’re on track, but they are willing to do what it takes to get there.     


RBC CASH Index: U.S. Consumer Confidence Rebounds In Wake Of Mid-Term Elections

Friday, November 17, 2006

New York, NY – With exit polls showing that the economy was an important factor to voters as they cast their ballot in last week’s mid-term elections, Americans seem to be more optimistic about the future in the wake of the shift in control of Congress. According to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week, consumer sentiment gained nearly nine points this month as the outlook of Americans brightened across the board. As a result, the RBC CASH Index, released today by RBC Financial Group, increased to 92.4 this month, compared to 83.1 in October.     


Farmers Say More Input Needed For Informed Decisions On Canadian Wheat Board Future

Wednesday, November 08, 2006

Winnipeg, MB – The Cereal Trends Watch, prepared by Ipsos Reid’s Agribusiness, Food and Animal Health Division, shows that almost six-in-ten (58%) cereal growers in Western Canada believe governments and farm organizations do not have sufficient input from farmers in order to make an informed decision about the role of the Canadian Wheat Board (CWB). And when all things are considered, more than seven-in-ten growers (72%) say they support the CWB.     


4 Million Canadians Negatively Affected By Income Trust Decision

Wednesday, November 08, 2006

Toronto, ON – A new Ipsos Reid survey reports that 21% of Canadians feel the federal government’s announced changes to the way that Income Trusts will be taxed will have an impact on their personal financial situation – the majority say it will not (79%). And, among those who feel their finances will be impacted, a strong majority of eight in ten (82%) believe the impact of these changes will be “negative”. Thus, overall, 17% of all adult Canadians (roughly 4 million people) indicate that the income trust decision will negatively affect their finances.     


Consumers Knowledgeable And Supportive Of Company Business Intelligence Activities, But Very Suspicious About Data Mining

Tuesday, November 07, 2006

Vancouver, BC— According to a province-wide online study of nearly 600 adult BC and AB residents conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA), consumers are very knowledgeable and supportive of companies that conduct business intelligence (BI) activities, and personally participate in a wide number of these activities. However, consumers are also very skeptical and suspicious about data mining, and have significant concerns about invasion of personal privacy, and the potential misuse of this information.     


Many Canadians Don’t Know What Is Expected of Them As Executors of An Estate, RBC Poll Finds

Thursday, November 02, 2006

Toronto, ON - While one third of Canadians have been asked to act as the executor of an estate, less than half of Canadians say they are familiar with what an executor's role and responsibilities include, according to an Ipsos Reid survey conducted on behalf of RBC Financial Group.     


Substantial Wage Increase To Retain And Attract Municipal Workers Supported By Three-Quarters Of Lower Mainland Residents

Tuesday, October 31, 2006

Vancouver, BC — A series of questions regarding benefits for municipal workers in British Columbia was added to the BC Reid Express telephone omnibus in October of 2006. According to the survey, three-quarters (75%) of Lower Mainland residents support a substantial wage increase as one measure to ensure that municipalities can get the employees needed to provide quality service to residents. Prior to responding, municipal employee attraction and retention challenges, including vacant positions due to a lack of qualified or interested applicants, were outlined for participants.     


Saskatchewan Industry And Resources National Business Survey

Monday, October 23, 2006

On October 20, 2006, Saskatchewan Industry and Resources released an Ipsos Reid report on national business attitudes toward doing business in Saskatchewan. The survey was fielded by iTracks (June 30-July 20, 2006) from interviewing facilities in Saskatchewan.     


Balancing Work & Home: Small Businesses Taking Care Of Business

Monday, October 16, 2006

Toronto, ON – A recent Ipsos Reid survey conducted on behalf of RBC Royal Bank asked small business owners about balancing work and home life.     


Many Small Business Owners Report Being Tied Down With Accounting/Bookkeeping Responsibilities

Tuesday, October 10, 2006

Toronto, ON - A new small business owners survey conducted by Ipsos Reid on behalf of Intuit Canada reports that small business managers today feel pulled in many directions, and often feel they are spending too much time "finding new customers" (36%), taking care of "day to day operations" (28%) and "managing accounting and/or bookkeeping" (25%) responsibilities.     


RBC CASH Index: Moderate Decline In U.S. Consumer Confidence Following September Exuberence

Friday, October 06, 2006

Washington, DC — The surge in optimism U.S. consumers felt in September as a result of falling gas prices abated somewhat this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,001 Americans earlier this week. Consumers’ short-term euphoria did not translate into longer-term optimism about the state of personal finances as consumer sentiment dropped nearly 11 points in October. As a result, the RBC CASH Index, released today by RBC Financial Group, declined to 83.1 this month, compared to 93.7 in September and 74.8 in August.     


Individual Insurance Company Reputations Better Than Overall Industry

Wednesday, October 04, 2006

New York, NY — It takes more than good service to impress consumers these days, reveals an Ipsos survey of insurance company reputations.     


Managing Time & Productivity

Wednesday, September 27, 2006

Toronto, ON - A new Ipsos Reid survey conducted on behalf of RBC Royal Bank asked small business owners about managing time and productivity.     


RBC CASH Index: U.S. Consumer Confidence Increases Sharply

Friday, September 15, 2006

Washington, DC — September’s falling temperatures and declining gas prices have put consumers in a decidedly more optimistic mood, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,001 Americans this week. Consumer sentiment surged nearly 19 points, as economic attitudes brightened across the board, with the exception of job security, which held steady. As a result, the RBC CASH Index, released today by RBC Financial Group, jumped to 93.7, compared to 74.8 in August.     


Canadian Companies Double Spending on Travel and Business Expenses from Nine Years Ago

Thursday, September 14, 2006

Toronto, ON - According to a new Ipsos Reid survey conducted on behalf of Amex, Canadian companies are estimated to now spend approximately $24 billion annually on travel and business expenses, up sharply from the $12.9 billion that was estimated in a 1997 study.     


Canadian Parents Consider Themselves Positive Financial Role Models For Their Children

Thursday, August 31, 2006

Toronto, ON – Majority of Canadian parents (81%) consider themselves to be positive financial role models for their children, but many parents are missing daily opportunities to talk to them about money management. For example:     


RBC Financial Group 13th Annual Housing Survey

Tuesday, August 15, 2006

Toronto, ON - The 13th Annual RBC Housing Survey, conducted by Ipsos Reid, finds that 56% of Canadian homeowners have a pet and one in five (21%) have altered their home to accommodate their pet(s).     


RBC CASH Index: U.S. Consumer Confidence Drops In The Face Of Rising Energy Prices And Slowing Housing Market

Friday, August 11, 2006

Washington, DC — Unable to shrug off the effects of rising energy prices and a slowing housing market, consumer confidence dropped in August, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,001 Americans earlier this week. Consumer discontent is widespread, with the greatest decline occurring in confidence regarding economic expectations. The only bright spot is consumer confidence in job security which rebounded this month. As a result, the RBC CASH Index, released today by RBC Financial Group, declined to 74.8, compared to 80.1 in July.     


RBC CASH Index: U.S. Consumer Confidence Holds Steady Amid Oil Price Increases And Middle East Unrest

Friday, July 14, 2006

New York, NY— Although Americans’ attitudes about the future direction of the economy continues to fluctuate slightly, consumer confidence is holding steady in July, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. A softening of confidence rather than an increase in negativity, which was seen across all measures of the Index, produced a slight dip in overall consumer sentiment. As a result, the RBC CASH Index for July, released today by RBC Financial Group, stands at 80.1, compared to 84.1 in June.     


Calgary Stampede Still The Greatest Outdoor Show On Earth For Albertans

Friday, June 23, 2006

Calgary, AB – On the eve of the 94th Calgary Exhibition & Stampede, a new Ipsos Reid/Calgary Herald poll finds that Albertans still look forward to the event every year and see the ten day festival as a relevant event that improves Calgarians’ quality of life.     


Employed Canadians Consider Organizations’ Informational Assets

Wednesday, February 15, 2006

Toronto- The attached PowerPoint slides detail the findings of an Ipsos Reid survey, conducted on behalf of EDS Canada, fielded among a representative randomly selected sample of 692 employed Canadians.     


Companies Not Spending Enough On Business Intelligence Activities

Thursday, November 24, 2005

Vancouver, BC — According to a national online study of over 500 business decision-makers1 conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA) and EDS, business intelligence (BI) activities received mediocre scores in terms of companies’ overall performance and involvement. The study shows that while overall awareness of various business intelligence components ranges from medium to high among BI decision-makers and business executives, existing BI activities are fairly limited in practice, and require more resources and attention in the future.     

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