Home  /  News & Polls  /

Finance & Economy Polls

Number of Canadians Who Overspent During Holidays Rises (41%, Up 6 Points), Now Looking to get Back on Track by Slashing Expenses

Friday, February 12, 2016

Toronto, ON – Four in ten (41%) Canadians say they spent more than they intended to during the holiday season at the end of 2015, up 6 points since last year and up 10 points since 2013’s poll, according to a new Ipsos poll conducted on behalf of RBC. Maintaining their traditional spot atop the list of Canadian over-spenders are Atlantic Canadians, 49% of whom overspent during the 2015 holiday season, up 11 points from last year.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): February 2016 ASIAME

Thursday, February 11, 2016

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): February 2016 EUROPEAST

Thursday, February 11, 2016

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): February 2016 AMERICAS

Wednesday, February 10, 2016

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World (January 2016)

Friday, January 29, 2016

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,146 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Amid Low Interest Rates and Volatile Markets, Saving for Retirement Remains #1 Financial Priority for Canadians

Wednesday, January 27, 2016

Toronto, ON – Amid low interest rates, volatile markets and a rapidly depreciating currency, saving for retirement remains the number-one financial priority for Canadians, according to a new Ipsos poll conducted on behalf of RBC. Despite the tumultuous context, it’s steady-as-she-goes for Canadians, retirement savings remain the top priority for the third year running.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): January 2016 ASIAME

Thursday, January 14, 2016

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase

Thursday, January 14, 2016

Toronto, ON – Canadians believe that, on balance, 2016 will be a good year for them financially that will see their debt decrease and their net worth increase, according to a new Ipsos poll conducted on behalf of BDO.     


While Ontario Economic Sentiment Turning more Negative, Many Ontarians See Continued Strengthening of Real Estate Markets

Thursday, January 14, 2016

Toronto, ON – While the economic mood in Ontario has turned negative in the last year, optimism for the real-estate market continues to be strong, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association.     


Financial Optimism Generational Tracking

Thursday, January 14, 2016

Toronto, ON - These are the findings of an Ipsos poll on financial optimism conducted on behalf of Global News.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): January 2016 EUROPEAST

Thursday, January 14, 2016

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): January 2016 AMERICAS

Wednesday, January 13, 2016

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World (December 2015)

Tuesday, January 05, 2016

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,008 recent interviews in 27 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Top Canadian News Story 2015

Thursday, December 31, 2015

Toronto, ON — These are the findings of an Ipsos poll conducted on behalf of Global News, and available for download on the right side of the page.     


American Parents Torn on Whether Saving for Retirement (51%) or Kids’ Education (49%) is More Important

Thursday, December 17, 2015

New York, NY – American parents are torn on whether saving for their own retirement (51%) or for their kids’ education (49%) is more important, according to a new Ipsos poll conducted on behalf of RBC Wealth Management.     


Nine in Ten (90%) Canadians Intend to Spend Same (53%) or Less (37%) on Holidays than One Year Ago

Friday, December 11, 2015

Toronto, ON – Nine in ten (90%) Canadians intend to spend the same (53%) or less (37%) on the holidays than they did last year, according to an Ipsos poll conducted on behalf of Sun Life Financial. Only one in ten (10%) say they expect to spend more this year compared to last year on the holidays.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): December 2015 ASIAME

Thursday, December 10, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): December 2015 EUROPEAST

Thursday, December 10, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Money Under 35 – A Financial Health Study

Wednesday, December 09, 2015

Washington, DC - The first release of Money Under 35, a Navient national study conducted by Ipsos that is designed to measure financial well-being of young adults between 22-35 years old is now available. Young adults, age 22 to 35, with all levels of educational attainment were asked to provide a snapshot of their current income, amount of savings, and the amount and types of debt/loans they are repaying. To get a complete view of young adult’s financial well-being, the survey included more subjective items, such as their satisfaction with their life, job, income, and prospects for the future and questions about their attitudes and beliefs in regards to their finances, in addition to the concrete items – income, savings, and debt/loans.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): December 2015 AMERICAS

Wednesday, December 09, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, December 03, 2015

Washington, DC - These are the findings from an Ipsos poll conducted on behalf of Reuters about holiday shopping.     


Ipsos Global @dvisory: The Economic Pulse of the World (November 2015)

Friday, November 27, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,537 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Americans Concerned about Trans Pacific Partnership Agreement

Friday, November 20, 2015

Washington, DC – In a recent poll conducted by Ipsos Public Affairs on behalf of the Alliance for American Manufacturing, the data shows that while most American registered voters are not very familiar with the Trans-Pacific Partnership (TPP), they are concerned about supporting American jobs and a fair economic playing field.     


Just 22% of Canadians Aged 55 to 75 Believe Public Pension Plans Will Provide Them with Adequate Retirement Income; Majority (58%) Worries They’ve Outlive Their Savings

Tuesday, November 17, 2015

Toronto, ON – While most (94%) Canadians aged 55 to 75 ‘agree’ (62% strongly/32% somewhat) that they would ‘like to have guaranteed income for life’ when they retire, a new Ipsos poll conducted on behalf of RBC insurance finds that just two in ten (22%) Canadians ‘agree’ (3% strongly/18% somewhat) that ‘Canadian public pension plans (such as CPP/QPP/OAS) will provide enough retirement income’ for them. In fact, most (78%) ‘disagree’ (38% strongly/40% somewhat) that these pensions plans will suffice.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): November 2015 ASIAME

Thursday, November 12, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Over Half (55%) of Americans Concerned That Social Security Benefits Will Not Be There In Retirement

Thursday, November 12, 2015

New York, NY – Over half (55%) of Americans are concerned that Social Security benefits will not be there for them when needed in retirement, according to an Ipsos poll conducted on behalf of RBC Wealth Management. While the majority are concerned about the availability of benefits, more than seven in ten (72%) expect to rely on these benefits in retirement.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): November 2015 EUROPEAST

Thursday, November 12, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Eight in Ten Canadians Believe Employers Responsible for Supporting Their Health

Thursday, November 12, 2015

Toronto, ON – Eight in ten Canadians believe that their employers should take responsibility in supporting their employee’s physical and psychological health, according to an Ipsos poll conducted on behalf of Sun Life Financial. Eight in ten (82%) ‘agree’ (32% significant responsibility/50% some responsibility) employers are responsible for supporting their employees’ physical health, and 83% ‘agree’ (34% significant responsibility/49% some responsibility) employers are responsible for supporting their employees’ psychological health.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): November 2015 AMERICAS

Wednesday, November 11, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Canadians Feeling Charitable as Christmas Season Approaches

Friday, November 06, 2015

Toronto, ON – In the lead up to Christmas – a season that nine in ten (89%) Canadians agree (57% strongly/33% somewhat) is becoming too commercial – a new Ipsos poll conducted on behalf of World Vision has found that Canadians appear to be feeling charitable, even more so than last year.     


Ipsos Global @dvisory: The Economic Pulse of the World (October 2015)

Wednesday, October 28, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,748 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


One in Three (32%) Americans think the Economy will Improve with a New President in the White House

Wednesday, October 28, 2015

New York, NY – With the primaries around the corner in the new year, Americans are starting to think about the Presidential Election and the impact a new president will have on the country. In an Ipsos poll conducted on behalf of RBC Wealth Management, one in three (32%) Americans think the economy will improve with a new president in the White House. However, 51% think there will be no change in the economy and only 17% think it will worsen.     


Octogenarians Say Financial Preparedness Was Key in Deciding When to Retire

Tuesday, October 27, 2015

New York, NY – When deciding when to retire, their financial well-being was among the most important factors (68%), more so than their health (53%) or their age (42%), according to a new survey of over 500 octogenarians conducted by Ipsos Public Affairs on behalf of New York Life. On average, these older adults retired at age 64, with over half (61%) reporting that they retired while in their 60s. Just 18% retired before turning 60, while nearly a quarter (22%) waited until they were in their 70s or 80s to retire.     


Large Majority (89%) of Ontarians Oppose Introduction of Municipal Land-Transfer Tax in their Region

Tuesday, October 27, 2015

Toronto, ON – Most (89%) Ontarians who live outside of the City of Toronto who don’t already pay a municipal land transfer tax say they ‘oppose’ (69% strongly/20% somewhat) a new municipal land transfer tax charged for home buyers in their area, in addition to the current provincial land transfer tax. Just one in ten (11%) ‘support’ (2% strongly/9% somewhat) such a tax in their area. Support for new MLTTs outside of Toronto has held steady since last year.     


Nearly All Respondents Believe it is Important for Retailers to Upgrade Their Security Controls to Better Secure Customer Data in Light of Recent Breaches

Monday, October 19, 2015

New York, NY – Among the 81% of US adults who have at least one credit card, a majority (59%) currently have a card embedded with a microchip, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association. These chip-enabled credit cards are becoming the norm, as they come equipped with fraud-prevention features, making them almost impossible to copy. Thieves can’t create fake credit cards from stolen card numbers and use them at another store, and retailers must install new card readers for the chips to stop fraud. Seven in ten (70%) card holders agree that retailers should install new card readers that support this technology - available to small businesses for as little as $49 - in place as soon as possible.     


Three in Ten Americans Say That They Currently Own Direct Shares of Companies

Friday, October 16, 2015

New York, NY – Nearly three in ten Americans (28%) say that they currently own stocks, defined here not as shares in mutual funds but direct shares of companies, according to a new survey of over 2,000 US adults conducted by Ipsos Public Affairs on behalf of Fletcher Group, LLC.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): October 2015 ASIAME

Thursday, October 15, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): October 2015 EUROPEAST

Thursday, October 15, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): October 2015 AMERICAS

Wednesday, October 14, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Americans Optimistic About the Economy, Finances and the Future

Tuesday, September 29, 2015

San Francisco, CA - These are the findings from an Ipsos study conducted for Wells Fargo. The report is available for download on the right side of the page.     


Ipsos Global @dvisory: The Economic Pulse of the World (September 2015)

Friday, September 25, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,527 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Three in Ten (29%) Canadians Say They’ve Never Created a Budget for Themselves or their Household

Thursday, September 24, 2015

Toronto, ON – Three in ten (29%) Canadians say they have never created a budget for themselves or for their household, according to a new Ipsos poll conducted on behalf of Interac. While most (71%) have created a budget, two in ten (20%) say they last performed this task over a year ago, while others did it six months to one year ago (10%) or within the last six months (41%).     


Half (50%) of Canadians Expect the Canadian Economy to Grow Before the End of the Year, But See Growth as Modest

Thursday, September 24, 2015

Toronto, ON – Half (50%) of Canadians expect the Canadian economy to grow before the end of the year, but two in ten (21%) expect the economy to shrink, according to a new Ipsos poll conducted on behalf of Sun Life Global Investments. Growth is expected to be modest, with most believing it will be either 1% (27%) or 2% growth (19%), with few (4%) believing it will be 3% or greater. Two in ten (16%) believe the economy will be flat; 13% don’t know where the economy is headed.     


Six in Ten (57%) Canadians Have thought About Starting their own Business, But Only 36% of Canadians who have Thought about it have actually Started their own Business

Wednesday, September 23, 2015

Toronto, ON – Six in ten (57%) Canadians say that they’ve thought about owning their own business, but only 36% of those who have that have thought about being an entrepreneur have actually started their own business, while most (64%) have not, according to a new Ipsos poll conducted on behalf of RBC.     


Three in Ten (28%) Post-Secondary Students Agree they Chose their Program of Study to Please their Parents

Wednesday, September 16, 2015

Toronto, ON – With the end of Labour Day marking the unofficial end of summer, post-secondary students are setting their focus on school and their future after it. But according to an Ipsos poll conducted on behalf of RBC, many students are trying to please their parents through the process, and many parents under-estimate the degree to which this is happening.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): September 2015 ASIAME

Thursday, September 10, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): September 2015 EUROPEAST

Thursday, September 10, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): September 2015 AMERICAS

Wednesday, September 09, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Three in Ten (29%) Canadians Increased Their Debt Load Over the Summer

Tuesday, September 01, 2015

Toronto, ON – Three in ten (29%) Canadians say they have more debt now than in May of 2015, before the start of summer, according to a new Ipsos poll conducted on behalf of BDO Canada. Specifically, nearly one quarter (23%) increased their debt load by 1% to 10%, while some (6%) increased their debt load by more than 10%. Those most likely to have increased their debt are Canadians aged 18 to 34 (35%), residents of Saskatchewan and Manitoba (39%), and those with kids in the household (41%).     


Two Thirds of Pre-Retirees Who Have an Automatic Saving Vehicle Are Confident that They Will Help Them Become More Financially Secure

Tuesday, September 01, 2015

New York, NY – A majority of pre-retirees between the ages of 50 and 62 with a household income of at least $80,000 say that they currently use automatic savings vehicles (defined here as ways to make sure money is saved by setting up automated deductions into savings/investment accounts or by making payments into an investment that can be withdrawn from later if desired, such as a 401(k), 403(b), permanent life insurance, or a home mortgage). This includes two thirds who currently have direct deposit from a paycheck to a 401k/403b retirement account (66%), about half who have a mortgage (46%), a third that have permanent life insurance (35%), and one in ten who have an automatic college savings plan (9%). Only 15% of pre-retirees surveyed say that they have none of these automatic savings vehicles.     


Canadians and Ipsos Recognize Customer Service Excellence among Financial Services Sector

Thursday, August 27, 2015

Toronto, ON – Ipsos, Canada’s market intelligence leader, is pleased to announce the winners of its 2015 Best Banking Awards. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


CFP® Certification Continues to Gain Awareness, Marking 4 Consecutive Years of Gains

Monday, August 24, 2015

New York, NY – US investors with at least $100,000 of investible assets (“Mass Affluent”) are increasingly likely to be aware of the Certified Financial Planner™ designation, and they are increasingly likely to consider CFP® designated professionals and see them as beneficial. CFP® certification is the best-known financial planning certification, and these consumers are more likely to insist their financial planner has CFP® certification than other designations. These improvements for the CFP® designation been observed consistently year-over-year since the CFP® Board’s Public Awareness Campaign began in 2011.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2015)

Monday, August 17, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,795 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): August 2015 ASIAME

Thursday, August 13, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): August 2015 EUROPEAST

Thursday, August 13, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


While Most (72%) Canadians Give and Receive Gift Cards Each Year, Many Are Tossing Away Cash by Not Using Card’s Full Value

Wednesday, August 12, 2015

Toronto, ON – With most Canadians both giving (72%) and receiving (72%) gift cards each year, a new Ipsos poll conducted on behalf of UGO Mobile Solutions L.P. (UGO) has revealed that many are essentially throwing cash out the window by not using the card’s full value before ceasing its use.     


Post-Secondary Students and Their Parents Not Always on Same Page when it comes to School-Time Anxieties

Wednesday, August 12, 2015

Toronto, ON – With the start of school around the corner, post-secondary students are now starting to think about and prepare for the start of the school year, which for most students and parents brings into frame some of the anxieties that exist around life after school. An Ipsos poll conducted on behalf of RBC has found a disconnect between what parents think their child worries about and what their child actually worries about.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): August 2015 AMERICAS

Wednesday, August 12, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Eight in Ten (80%) Pre-Retirees Expect to Choose Their Retirement Date, but Almost Half (43%) of Retirees Did Not Get to Choose When They Retired

Thursday, August 06, 2015

Toronto, ON – Retirement is a time many may be looking forward to, but what people expect their future in retirement to be like may not end up being the future they actually experience, whether for better or for worse. An Ipsos poll conducted on behalf of RBC has found three retirement realities that run counter to the expectations of pre-retirees: the timing of retirement, the degree to which they miss their paycheques once retired and what retirees actually spend most of their time doing.     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2015)

Friday, July 31, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,536 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ontarians See Real Estate Market Strengthening as Six in Ten (60%) Ontarians Say their Local Real Estate Market is Favourable, Up 3 Points Year over Year

Thursday, July 23, 2015

Toronto, ON – More Ontarians now have a favourable opinion of the real estate market in their local city or town, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. In terms of their local market, six in ten (60%) Ontarians rate it as favourable, giving their local real estate market a score of at least 6 on a scale of 1 to 10, up 3 points since a year ago.     


Parent Out-of-Pocket Spending No. 1 Source of College Funding, According to ‘How America Pays for College 2015’

Monday, July 20, 2015

Newark, Del - The Bank of Mom and Dad is open for business as parent out-of-pocket spending became the No. 1 source of college funding, according to “How America Pays for College 2015,” the national study from Sallie Mae, the nation’s saving, planning, and paying for college company, and Ipsos, a global independent market research company. This year’s report—now in its eighth year—found parent income and savings covered the largest share of college costs, 32 percent, surpassing scholarships and grants (30 percent) for the first time since 2010.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 ASIAME

Thursday, July 09, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 EUROPEAST

Thursday, July 09, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 AMERICAS

Wednesday, July 08, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill

Thursday, July 02, 2015

New York, NY – Eleanor Roosevelt is the frontrunner among a list of notable women that may be featured on the new $10 bill, according to a new study conducted by Ipsos Public Affairs. The former first lady was selected by a third of adults nationwide (33%).     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2015)

Tuesday, June 23, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 20,048 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


How America Views Home Ownership 2015

Wednesday, June 17, 2015

New York, NY - Ipsos partnered with Wells Fargo to conduct the second annual “How America Views Home Ownership” survey in order to assess the general public’s attitudes toward home ownership and their understanding of the home-buying process. While large majorities consider themselves to be financially responsible and knowledgeable about the financial process involved in purchasing a home, the survey reveals that many misconceptions persist, particularly around credit score and down payment requirements.     


Most (84%) Canadians Continue to See Owning a Home as a Good Investment

Monday, June 15, 2015

Toronto, ON – Most (84%) Canadians continue to see owning a house or condominium as a good (34% very/50% good) investment, according to a new Ipsos poll conducted on behalf of RBC. The 22nd annual RBC Housing poll has found that only 16% of Canadians believe that home ownership is not a good investment (4% not at all/13% not very good).     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): June 2015 ASIAME

Thursday, June 11, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): June 2015 EUROPEAST

Thursday, June 11, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): June 2015 AMERICAS

Wednesday, June 10, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2015)

Friday, May 29, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,028 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Trade Agreements

Thursday, May 28, 2015

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on trade agreements. For the Reuters article, please click here.     


BC Homeowners on Mortgages and Other Financial Goals

Thursday, May 28, 2015

Vancouver, BC – A new Ipsos Reid poll, conducted on behalf of Coast Capital Savings Credit Union, shows that BC homeowners generally agree that their mortgage obligations are put before and sometimes at the cost of other long-term financial goals.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 ASIAME

Thursday, May 14, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 EUROPEAST

Thursday, May 14, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 AMERICAS

Wednesday, May 13, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Majority of New Homebuyers (69%) Concerned about Inflated Purchase Prices

Wednesday, April 29, 2015

Ottawa, ON – Seven in ten (69%) Canadians who are planning to buy a new home within the next year are concerned to some extent (54%) or to a great extent (15%) that they will be paying a purchase price higher than the actual market value. Seven percent (7%) of Canadians plan to purchase a home or property in the next year. These are among the findings of a national survey conducted by Ipsos-Reid on behalf of the Appraisal Institute of Canada (AIC).     


Ipsos Global @dvisory: The Economic Pulse of the World (April 2015)

Tuesday, April 21, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,526 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Eight in Ten Credit Card Holders Have at Least One Card that Offers Rewards

Tuesday, April 21, 2015

New York, NY – Among the 78% of U.S. adults who have at least one credit card, nine in ten (91%) are satisfied with their cards, including nearly half (46%) who say that they are very satisfied, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Ipsos Global @dvisory: The Economic Pulse of the World (March 2015 - Part 2)

Wednesday, April 15, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,536 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2015

Wednesday, April 08, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World (March 2015 - Part 1)

Monday, March 16, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,235 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): March 2015

Wednesday, March 11, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Great Britain, Mexico, Russia, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


To Tell the Truth: Only Half (49%) of Canadians are Always Truthful About Their Financial Situation; Others Tell ‘White Lies’ (45%), or Blatantly Lie (6%)

Friday, February 27, 2015

Toronto, ON – Many Canadians aren’t entirely truthful about their finances, including their income, savings and debt levels, according to a new poll conducted by Ipsos Reid on behalf of BDO Canada Ltd. In fact, half admit to telling white lies – or worse – when it comes to talking about their financial situation.     


Ipsos/Reuters Poll: The Federal Reserve

Thursday, February 26, 2015

Washington, D.C. - 66% of Americans believe interest rates should be set by independent experts. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


One in Five (21%) Canadians Technically ‘Insolvent’

Tuesday, February 24, 2015

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of MNP Ltd. reveals that a sizeable portion of Canadians would technically be considered ‘insolvent’ based on their stated debts and assets.     


Half (50%) of Canadians Not Confident They’ll Have Enough Money to Retire Comfortably

Monday, February 23, 2015

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of Global News reveals that a sizeable portion of Canadians acknowledge they might not have as comfortable a retirement as they might hope due to financial constraints, with many even stressing about saving for their retirement.     


Canadian Credit Card Holders Prioritize Security (66%) Over Convenience (14%) and Speed (10%) When Making Payments

Thursday, February 19, 2015

Toronto, ON — A new study conducted by Ipsos Reid of behalf of Visa Canada reveals that Canadians consumers want secure payment options above all else, even ahead of speed and convenience.     


Most (65%) Canadians Kept Their Holiday Spending in Check This Year, While One in Three (35%) Went Over Budget

Thursday, February 19, 2015

Toronto, ON – It’s about that time of year when holiday-shopping credit card bills are coming due and many Canadians realize just how much they spent over the holidays. But a new Ipsos Reid poll has found that most Canadians managed to keep their holiday spending in check this year and didn’t overspend what they had intended to spend.     


Working Canadians More than Twice as Likely as Current Retirees to Believe They Will Outlive Their Savings

Wednesday, February 18, 2015

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Sun Life Financial reveals that more working Canadians than current retirees believe that they risk running out of money in retirement.     


Ipsos Global @dvisory: The Economic Pulse of the World (February 2015)

Tuesday, February 17, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17, 560 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Majority (61%) of Working Canadians Didn’t Contribute to Retirement Savings in 2014

Tuesday, February 17, 2015

Toronto, ON – Most working Canadians appeared to put money in other avenues rather than their retirement savings in 2014, according to a recent survey conducted by Ipsos Reid on behalf of RBC Financial Planning, with a sizeable portion even admitting that they haven’t started planning for retirement at all.     


Keeping a Steady Income a Source of Financial Stress for 45% of Canadians

Monday, February 16, 2015

Toronto, ON – Keeping a steady income tops the list of sources of financial stress, according to an Ipsos Reid poll conducted for Global News. Nearly half (45%) say that their income or keeping a steady income causes them stress (20% a lot of stress/25% some stress), topping the list of possible causes of financial stress. Other sources of financial stress are as follows:     


Only One Half (48%) of Canadians are Saving for their Retirement

Tuesday, February 10, 2015

Toronto, ON – Only one half (48%) of Canadians agree (18% strongly/29% somewhat) they’re currently saving for their retirement, while the other half (52%) disagree 28% strongly/24% somewhat) that they are, according to a new Ipsos Reid poll conducted on behalf of Global News – the first in a series of polls focused on Canadians and their finances.     


Ipsos/RBC Consumer Outlook Index: February 2015

Thursday, February 05, 2015

Washington, DC - February’s RBC Consumer Outlook Index displays increases across all indices, continuing the upward trend that has been observed over the last few months. While some indices show modest increases, others are up nearly four points when compared with last month.     


Ipsos/Reuters Poll (January 29): U.S. Oil Production

Thursday, January 29, 2015

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on U.S. oil production. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


Majority (72%) of Younger Canadians Say They Owe Parents a Comfortable Retirement, Parents Say “No Thanks”

Tuesday, January 27, 2015

Toronto, ON – While a majority (72%) of younger Canadians, ages 18-34, say they owe it to their parents to keep them comfortable in retirement, a larger majority (76%) of their parents’ Boomer generation (ages 50-69) doesn’t want this “IOU”, according to the 2015 RBC Financial Independence in Retirement Poll conducted by Ipsos Reid.     


Three-Quarters (76%) of Working Canadians State Serious Financial Implications For Family if Disability Keeps Them Out of Work for 3 Months

Wednesday, January 21, 2015

Toronto, ON – According to a recent survey conducted by Ipsos Reid on behalf of RBC Insurance, most Canadian workers would suffer severe financial hardship if they were forced out of work with a disability.     


Ipsos Global @dvisory: The Economic Pulse of the World (January 2015)

Monday, January 19, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,035 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


While Most Know that Everyone Is Given Access to a Free Credit Report Each Year, Four in Ten Have not Checked It in the Past 12 Months

Tuesday, January 13, 2015

New York, NY – The majority of Americans surveyed (85%) believe that by law, everybody is given access to a free credit report each year, including more than half (56%) who are confident that this is true and three in ten (29%) who think this is true, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Lower Mainland and Victoria Residents on Holiday Spending, Debt and RRSP Contributions

Thursday, January 08, 2015

Vancouver, BC – A new Ipsos Reid poll, conducted on behalf of Vancity in the Lower Mainland and Victoria, shows that seven-in-ten (70%) residents agree that ‘financial institutions have an obligation to help their clients manage debt.’ Just 22% of residents disagree with this idea.     


Ipsos/RBC Consumer Outlook Index: January 2015

Thursday, January 08, 2015

Washington, DC - January’s RBC Consumer Outlook Index remains stable overall this month, maintaining last month’s upward trend from November’s low point. Of the six indices, two are up from last month, three are down, and the overall index remains unchanged from last month.     


Canadians Say 2014 was a Slight Improvement over 2013, Optimistic Things Will Be Better in 2015

Friday, January 02, 2015

Toronto, ON – Reflecting on the past year, Canadians say that 2014 was a slight improvement over 2013, but they are much more optimistic about what lies ahead in 2015, according to a new Ipsos Reid poll conducted on behalf of Global News.     


Ontarians See Improvement in Local Economy This Year over Last

Tuesday, December 23, 2014

Toronto, ON – Six in ten (59%) Ontarians rate the overall state of their city or town’s economy as being ‘good’ (rating it at least a 6 on of a scale of 1 to 10), up 6 points from the same time last year, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association. Those in Eastern Ontario (69%, +15) and the GTA (66%, +3) are most likely to describe their city’s economy as good, followed by those living in Southwest (51%, +8), Central (43%, +6), and Northern Ontario (43%, +1).     


One Third (33%) of Canadians With a Financial Plan Indicate Plan is ‘In Their Head’

Monday, December 22, 2014

Toronto, ON – With the holidays just around the corner, sugar plum fairies are not the only things dancing around Canadians’ heads, according to a new poll conducted by Ipsos Reid on behalf of RBC Financial Planning.     


Affluent Optimism about Economy Rises, Rivaling a Four-Year High

Monday, December 22, 2014

New York, NY – Affluent optimism is rising, and the result is a positive outlook for holiday spending, according to the Q4 2014 Ipsos Affluent Barometer, a study tracking the lives and spending habits of Americans with at least $100,000 in annual household income (HHI). The survey found that 49% of Affluent Americans are optimistic about the U.S., up from 45% in Q3, and rivaling a four-year high; in contrast, only 31% are pessimistic about the economy. Optimism is particularly strong among Affluent men, Affluent Millennials, and Ultra Affluents (the three percent of the U.S. population with at least $250K HHI).     


Americans Optimistic About the Economy, Finances and the Future

Thursday, December 18, 2014

San Francisco, CA - These are the findings from an Ipsos study conducted for Wells Fargo. The report is available for download on the right side of the page.     


Ipsos Global @dvisory: The Economic Pulse of the World (December 2014)

Tuesday, December 16, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,152 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Two Thirds (64%) of Prospective Home Buyers in Ontario Plan to Continue Search Over the Holidays

Tuesday, December 09, 2014

Toronto, ON – Prospective home buyers in Ontario won’t be taking a break from house hunting this holiday season, as many believe Santa might gift them a great find or a great deal for their persistence, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


Security Ranks as Most Important Factor when Choosing a Payment Method

Thursday, December 04, 2014

New York, NY – When thinking about all of the different payment options available to consumers, nearly all Americans (94%) say that security – or, how secure the payment is – is important to them personally when deciding what payment method to use, according to a new survey of over 1,000 adults conducted by Ipsos on behalf of the American Bankers Association. This includes more than eight in ten (85%) who rank security as being very important, and another one in ten (9%) who say that security is somewhat important. Other qualities such as the cost associated with the payment method (i.e. fees) (89%), ease-of-use (87%), and convenience (86%) are rated as being important by nearly nine in ten Americans when deciding what payment method to use, while a similar proportion says the same of how widely accepted the payment method is (84%). Innovation falls significantly behind in importance when compared to these other qualities, with less than half (43%) saying that it is important that a payment method incorporates the latest and greatest technology.     


Ipsos/RBC Consumer Outlook Index: December 2014

Thursday, December 04, 2014

Washington, DC - December’s RBC Consumer Outlook Index shifts slightly upward this month, functionally erasing the small loss observed in last month’s COI. The rally is broadly indicated across all sub-indices, with the exception of the Jobs Index. The December COI marks the strongest consumer (barely beating October) confidence score observed for all of 2014, ending the year on an up note.     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, November 20, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the holiday shopping. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


Ipsos Global @dvisory: The Economic Pulse of the World (November 2014)

Wednesday, November 19, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,084 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: November 2014

Thursday, November 06, 2014

Washington, DC - November’s RBC Consumer Outlook Index shifts slight downward this month, down nearly two points since October. All other indices have shifted lower correspondingly. The overall index score for this year has consistently stayed between nearly 50 and 52 points, despite this month’s downward shift.     


More than Half of Adults Set a Budget on Holiday Shopping

Thursday, November 06, 2014

New York, NY – Six in ten (60%) U.S. adults set a budget on their holiday gift shopping, while four in ten (40%) do not, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. However, they are more evenly divided when it comes to making holiday gift lists, with just over half (53%) saying that they do so. These findings are very similar to those of last year’s survey, in which about six in ten (62%) reported that they set a holiday shopping budget, and half (51%) said that they made a holiday gift list.     


Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date

Tuesday, October 21, 2014

Toronto, ON – Choosing one’s preferred retirement date may be harder than expected, according to the results of a new Ipsos Reid survey conducted on behalf of Sun Life.     


Four in Ten (39%) Canadians with Debt Say they ‘Don’t Know What they Would Do’ If they Had No Income for Six Months

Monday, October 20, 2014

Toronto, ON – Just one in three (32%) Canadians say they have no debt obligations, with the remaining majority (68%) saying they have ‘some’ (54%) or ‘a lot’ (14%) of debt, according to a new Ipsos Reid poll conducted on behalf of TD Insurance. Interestingly, residents of Saskatchewan and Manitoba are most likely to say they have no debt (42%), followed by those living in BC (34%), Ontario (34%), Quebec (30%), Alberta (27%), and Atlantic Canada (22%). Residents of Saskatchewan and Manitoba are also most likely to say they have ‘a lot’ of debt (21%), followed by those living in British Columbia (18%), Atlantic Canada (18%), Alberta (15%), Ontario (13%), and Quebec (12%).     


Ipsos Global @dvisory: The Economic Pulse of the World (October 2014)

Friday, October 17, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,010 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


High Taxes Top Issue for One in Seven (14%) Toronto Residents

Thursday, October 02, 2014

Toronto, ON – While much of the Toronto mayoral campaign to date has focused on public transit and easing congestion, high city taxes is still the top issue for hundreds of thousands of City residents, according to an Ipsos Reid poll conducted on behalf of Global News. In fact, one in seven (14%) Torontonians says that ‘city taxes that are too high’ is the most important local issue facing Toronto, a two point increase over those who said this was the top issue facing the city in 2011.     


Ipsos/RBC Consumer Outlook Index: October 2014

Thursday, October 02, 2014

Washington, DC - October’s RBC Consumer Outlook Index continues its upward movement, up nearly two points since August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.     


Ipsos Global @dvisory: The Economic Pulse of the World (September 2014)

Thursday, September 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,056 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Awareness of Alibaba

Thursday, September 18, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about awareness of Alibaba. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


How America Views Home Ownership

Monday, September 15, 2014

New York, NY - Conducting a national study for public release, Ipsos partnered up with Wells Fargo to gain insight on the perceptions and attitudes of the American public toward various aspects of home ownership, including aspects of financial planning such as borrowing. Results show that the majority of Americans – including Millennials - consider themselves to be financially responsible, not spending beyond their means, while claiming to also understand how to manage, save, invest, and earn their money. However, when it comes to the financial aspects associated with purchasing a home, education opportunities do exist as misperceptions about the home buying process are common - particularly when it comes to qualifying for a mortgage, the various types of mortgages that are available (that may help potential buyers qualify), and down payment requirements.     


Ipsos/RBC Consumer Outlook Index: September 2014

Thursday, September 04, 2014

Washington, DC - September’s RBC Consumer Outlook Index continues its slow upward movement, up about 1.0 point from August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.     


Nine in Ten (87%) Post-Secondary Students Report Still Having a Lot to Learn About Managing Finances

Wednesday, September 03, 2014

Toronto, ON – With a new semester underway and students learning new and big ideas inside the classroom, most indicate there’s another subject outside the classroom that they still could broaden their horizons on: financial management.     


Nine in Ten (91%) Torontonians Say Billy Bishop Toronto City Airport a Valuable Asset for the City

Tuesday, September 02, 2014

Toronto, ON – Nine in ten (91%) Torontonians ‘agree’ (52%/39% somewhat) that the Billy Bishop Toronto City Airport is a ‘valuable asset for the city’, up 4 points since last year, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (9%) ‘disagree’ (4% strongly/5% somewhat) that it is.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2014)

Monday, August 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Commitment to College Strong as Ever as Families Make Deliberate Decisions to Meet Cost, Says New Research from Sallie Mae and Ipsos

Thursday, July 31, 2014

Washington, D.C., Newark, DE. — Ninety-eight percent of families agree that college is a worthwhile investment, but the way they covered the bill last year changed, according to “How America Pays for College 2014,” a new national study from Sallie Mae and Ipsos. The annual study, now in its seventh year, found that while the average amount spent on college was consistent with prior years, families spent more out of pocket (42 percent of college costs) while overall borrowing (22 percent of college costs) was at the lowest level in five years. Low-income students, in particular, reduced their reliance on borrowed funds when paying for college last year.     


Ipsos/RBC Consumer Outlook Index: August 2014

Thursday, July 31, 2014

Washington, DC - August’s RBC Consumer Outlook Index shows slight upward movement this month, up 1.0 point from last month, however the overall trend of stability continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows predominant increases and one notable decrease.     


Budgeting Tops Cost Cutting and Earning More as Most Helpful Down-Payment Saving Strategy for Prospective Ontario Homebuyers

Tuesday, July 29, 2014

Toronto, ON – Ontarians planning to buy a home in the next two years say they will create a budget to help save for the prospective home’s down-payment (40%), trumping cutting costs (36%) and earning more money, through such avenues as over time or a second job (36%), according to a new study conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2014)

Thursday, July 24, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,011 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Americans Prioritize Jobs – Fair Trade Laws

Wednesday, July 23, 2014

Washington DC – A recent public opinion study conducted on behalf of the Alliance for American Manufacturing indicates that in the context of international trade deals, Americans prioritize protecting American jobs and making sure deals are fair.     


Canadian Parents Know Less Than They Think They Do About Child’s Post-Secondary Spending

Tuesday, July 22, 2014

Toronto, ON – When it comes to knowing about their children’s debt and post-secondary spending habits, a new survey conducted by Ipsos Reid on behalf of RBC reveals a concerning disconnect between parents and their children when it comes to money matters at school.     


Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers’ Personal Information and Privacy

Thursday, July 17, 2014

New York, NY – While a majority of U.S. adults do see the risks involved with companies having access to their personal information, six in ten (58%) feel that generally speaking, companies in the U.S. do a good job of protecting their customers’ personal information and privacy , including one in ten (11%) who feel that they do a very good job, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Just over one-third (35%) view companies as doing a bad job, including 8% who view it as very bad, while 6% are not sure.     


Two-Thirds (68%) of Pre-Retired Boomers Have Not Discussed All Aspects of Retirement with Their Spouse or Partner

Wednesday, July 16, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of RBC and their annual Retirement Myths & Realities Poll, reveals that most Canadians aged 50 and older who are not yet retired have yet to discuss all the facets related to retirement with their significant others. Only one in three (32%) pre-retired boomers has discussed all of the following topics with their spouse or partner:     


Over Nine in Ten Canadians (93%) and Americans (90%) Agree That Downtowns Need to Become More Livable Spaces

Tuesday, July 15, 2014

Toronto, ON – Over nine in ten Canadians (93%) and Americans (90%) want downtowns to become neighbourhoods that feature green spaces (eg. parks, public areas, trees, etc) and walkable areas, according to a new Ipsos Reid poll on behalf of Lamb Development Corp. A very slim proportion disagreed with this idea (7% Canadians, 10% Americans).     


Condos Rank as Second Most Popular Real Estate Choice for Prospective Ontarian Homebuyers

Thursday, July 10, 2014

Toronto, ON – While the average detached home is still the standard for prospective homebuyers in Ontario, many Ontarians are turning to the condo market for their future residential needs, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association and The Ontario Home Ownership Index.     


Ipsos/RBC Consumer Outlook Index: July 2014

Thursday, July 03, 2014

Washington, DC - July’s RBC Consumer Outlook Index shows little movement this month, down 0.5 points from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mixed small increases and decreases with an overall picture of stagnating consumer confidence.     


Three Quarters of Canadians Want to Be Conscience Shoppers (77%) and Feel Responsible for Taking Action to Protect Children from Child Labour (75%)

Wednesday, June 25, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada as part of the agency's No Child For Sale campaign reveals that most Canadians are wanting to be more conscience in their shopping, especially since they believe they have a part to play, through their buying habits, to protect children from exploitative labour.     


Vacation Deficit Decreases as More Americans Confident They’ll Take a Vacation This Year

Tuesday, June 24, 2014

New York, NY – The vacation deficit in America is decreasing this year compared to last, as more Americans intend to take a vacation in 2014, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Half (52%) of Americans say they’re ‘confident’ (37% very/15% somewhat) that they’ll take a vacation in 2014 – defined as leisure travel of at least a week at least 100 miles from home – which is up 5 points from last year and back on par with 2011/2012 results. Furthermore, just 8% say they have already taken a vacation this year, which shows no change from 2013. Those in the Northeast (54%, no change) and Midwest (52%, down 4 points) are most confident about vacationing, although those in the South (51%, up 5 points) and West (49%, up 8 points) saw the largest gains from last year.     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2014)

Monday, June 23, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,242 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


With Changes to Pension Landscape on the Horizon, Canadians of all Ages Want to See Pension Promises Kept, Look to Government to Ensure They Are

Friday, June 20, 2014

Ottawa, ON – As the Government of Canada seeks feedback on its plans to put in place the necessary framework for a new kind of private sector pension plan, “the target benefit pension plan”, a survey conducted by Ipsos Reid on behalf of the Canadian Federation of Pensioners and Bell Pensioners' Group finds that, against a backdrop of uncertainty about the future viability of employer-provided pensions, Canadians are highly supportive of government action to increase pension coverage.     


New Study Reveals that More Canadians Not Expecting Inheritance from Parents (45%) Than Expecting One (35%)

Thursday, June 19, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of HomEquity Bank reveals that when it comes to receiving a parental inheritance, Canadians should not be getting their hopes up.     


Canadians in Cars Talking About Their Road Pet Peeves

Tuesday, June 17, 2014

Toronto, ON – Nearly all Canadians can admit to having certain ‘pet peeves’ within their day-to-day life, with Canadians on the road feeling no different. According to a new survey conducted by Ipsos Reid on behalf of RBC Insurance, nearly all licensed Canadians have their automotive annoyances and have provided their top ‘pet peeves’.     


Ipsos/RBC Consumer Outlook Index: June 2014

Thursday, June 05, 2014

Washington, D.C. - June’s RBC Consumer Outlook Index shows a slight uptick in American consumer confidence, with the overall index score at 51.0, up nearly a point from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mostly steady increases with one notable decrease in the RBC Inflation Index.     


Majority (58%) of Torontonians Support Reduction in the Municipal Land Transfer Tax, Just 28% Oppose

Thursday, June 05, 2014

Toronto, ON – A majority (58%) of Torontonians ‘support’ (23% strongly/36% somewhat) ‘a reduction in the Land Transfer Tax paid by home buyers, instead of a complete repeal of the tax’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. In contrast, just 28% ‘oppose’ (14% strongly/14% somewhat) a reduction in the LTT, while 14% don’t know which position they support.     


Albertans On Greenhouse Gas Emissions From Industrial Facilities

Friday, May 23, 2014

Calgary, AB – A new Ipsos Reid poll, conducted on behalf of The Alberta Energy Efficiency Alliance (AEEA), shows that most Albertans support the Government of Alberta requiring stronger greenhouse gas performance from industrial facilities.     


Property Prospects in 26 Countries: Four in Ten (38%) Globally Think This Month Will Be a Good Time to Buy Property

Thursday, May 22, 2014

Global — A new poll by global research company Ipsos finds that four in ten (38%) respondents in 26 countries think the next 30 days will be a good time to buy real estate, such as a house, vacation property or investment property. This figure has remained unchanged over the past three months (since February 2014). It is three points lower than this time last year (April 2013: 41%) and one point lower than two years ago (April 2012: 39%).     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2014)

Thursday, May 22, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,605 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: May 2014

Thursday, May 01, 2014

Washington, D.C. - May’s RBC Consumer Outlook Index shows virtually no change in American consumer confidence, with the overall index score at 50.1, up marginally after last month’s decrease. For the past year, consumer confidence has not stagnated at or near the current level of 50-51 on the RBC COI.     


BC Views On The Natural Resource Sector

Wednesday, April 30, 2014

Vancouver, BC – A new Ipsos Reid poll conducted on behalf of Resource Works shows that most British Columbians believe the natural resource sector is good for the province. The poll also reveals that more could be done to demonstrate that BC’s natural resource sector is a world leader in terms of innovation and sustainability. British Columbians also think that both industry and government could do more to reduce gaps in perception of the sector held by urban versus rural residents.     


Most (88%) Torontonians See Homeownership as Part of ‘The Canadian Dream’, But Seven in Ten (68%) Say MLTT Would Limit Ability to Afford a Home

Tuesday, April 29, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA) reveals that although most Torontonians believe home ownership to be one of life’s most important moments, the presence of the municipal land transfer tax is viewed as a barrier to home ownership.     


Ipsos Global @dvisory: The Economic Pulse of the World (April 2014)

Friday, April 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,675 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


More Young Canadians See Homeownership as a Good Investment in 2014 (86%, Up 8 Points)

Thursday, April 10, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of RBC and their 21st Annual Homeownership Poll, positive sentiment for homeownership among young Canadians has noticeably increased since this time last year.     


Ipsos/RBC Consumer Outlook Index: April 2014

Thursday, April 03, 2014

Washington, D.C. - With April’s RBC Consumer Outlook Index showing a minor drop in American consumer confidence, it is becoming clear that the past year has seen no real improvement in overall consumer sentiment. Other than last fall’s government shutdown-related drop and subsequent recovery, consumer confidence is functionally unchanged over the last year indicating the slow recovery since the recession may have stalled.     


Ipsos Global @dvisory: The Economic Pulse of the World (March 2014)

Friday, March 21, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,647 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers

Friday, March 21, 2014

New York, NY – Many American adults believe the features of reloadable prepaid cards are beneficial to consumers, with their convenience, flexibility, and spending limits seen as the top benefits to consumers, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years

Wednesday, March 19, 2014

New York, NY – One in four (26%) U.S. adults say that they plan to save all or part of their tax refund this year, while about the same proportion plan to use it to pay debt (25%) according to a new online survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. About one in six (16%) plan to use it on everyday expenses (such as groceries, bills, or gas), one in ten for travel (11%) or home improvements (9%), and one in twenty towards a large purchase, such as a car or a house (6%). Just under one in ten say they will use it for something else (8%), or are unsure (8%) of how they will spend it. About three in ten (29%) are not expecting a refund this year.     


Ipsos/RBC Consumer Outlook Index: March 2014

Thursday, March 06, 2014

Washington, D.C. - March’s RBC Consumer Outlook Index shows a return to previous trends after a temporary drop in February. The stability in the overall index reflects trends seen elsewhere in the consumer data. Specifically, employment confidence is at the highest point on record, after taking a brief dip last month due to seasonal holiday employment ending. Consumers still report stable, if not strong, local economies and personal finances.     


Ontario ICI Construction Contractors Bullish About Year Ahead

Wednesday, March 05, 2014

Toronto, ON – Ontario construction contractors are bullish about the amount of business they’ll do in 2014, according to a new Ipsos Reid poll conducted on behalf of the Ontario Construction Secretariat.     


Most (91%) Working Canadians Feel Skills Shortage Will Continue to be an Important Issue in 2014

Tuesday, February 25, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Randstad Canada, addressing the gaps and shortages in skills valued in the workplace continues to be of the utmost importance. Nine in ten (91%) working Canadians believe that the skills shortages and skills gaps will continue to be an issue of importance for 2014.     


Nine in Ten (90%) Torontonians Agree that Billy Bishop Toronto City Airport is an Asset to Toronto

Tuesday, February 25, 2014

Toronto, ON – Nine in ten (90%) Torontonians ‘agree’ (54% strongly/36% somewhat) that ‘the Billy Bishop Toronto City Airport is a valuable asset for the city’ (up 3 points since polling conducted in the summer of 2013), according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (10%) ‘disagree’ (5% strongly/5% somewhat) that it is.     


Majority (71%) Shrug Off Federal Budget as Liberal Lead Jumps to 8 Points Heading into Policy Convention

Wednesday, February 19, 2014

Toronto, ON – A low-key budget by Finance Minister Jim Flaherty last week in the House of Commons has elicited the type of reaction that one might expect for a budget released during the Olympic Winter Games in Sochi – a shrug and a yawn. According to a new Ipsos Reid poll conducted on behalf of CTV News, most (71%) Canadians simply shrug off the federal budget announced last week as most (76%) say it doesn’t impact them positively or negatively. In the meantime, the Grit lead over the Tories has jumped to 8 points as Liberals from across the country prepare to descend on Montreal for their policy convention.     


Canadian Credit Card Holders Prioritize Security (66%) Over Convenience (14%) and Speed (10%) When Making Payments

Wednesday, February 19, 2014

Toronto, ON — A new study conducted by Ipsos Reid of behalf of Visa Canada reveals that Canadians consumers want secure payment options above all else, even ahead of speed and convenience.     


One in Four (24%) Canadian Homeowners Expect Their Home to Be Their Primary Source of Retirement Income

Wednesday, February 19, 2014

Toronto, ON – As housing prices continue to rise in large Canadian cities, a sizeable portion of Canadian homeowners plan to use their homes as their primary source of income after they leave the workforce, according to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial.     


Consumers in 13 European Countries Reject EU-Proposed Cap on Bank Fees

Friday, February 14, 2014

Brussels—A new poll finds that a majority (65%) of citizens across 13 European countries believe a new rule that would create an inflexible cap on interchange rates across bank cards in the EU, currently being considered by European policymakers, would make using credit, debit and pre-paid cards worse for consumers.     


Many Canadian Couples Fall Victim to Arrows of Debt Misfortune This Valentine’s Day

Thursday, February 13, 2014

Toronto, ON – Valentine’s Day is often considered to be a special holiday where Canadians can share a special day with that special someone, but the results of the second annual MNP Valentine’s Day Insolvency Survey conducted by Ipsos Reid on behalf of MNP Ltd. reveal that financial woes might hinder any possible romance for some financially unlucky Canadians.     


Canadians Split on Whether Federal Budget Should Tackle Deficit (53%) or Spend to Stimulate Economy (47%)

Tuesday, February 11, 2014

Toronto, ON – Finance Minister Jim Flaherty may have had a hair cut in preparation for his presentation of the budget on Tuesday, but a new Ipsos Reid poll conducted on behalf of CTV news shows that Canadians are split on whether that hair cut should be extended to the federal budget or not.     


Ipsos/RBC Consumer Outlook Index: February 2014

Thursday, February 06, 2014

Washington, D.C. - February 2014 sees minimal change in consumer confidence as measured by the RBC Consumer Outlook Index. However, the stability in the overall index obscures several countervailing trends observed in the consumer data. Specifically, employment confidence is weaker as seasonal holiday employment ends but consumers are reporting stronger local economies and personal finances as the national economy continues to heal.     


Canadian RRSPs Rebound: Ownership and Contributions Up in 2013

Wednesday, February 05, 2014

Toronto, ON – According to a new study conducted by Ipsos Reid on behalf of RBC for the 24th Annual RBC RRSP poll, more Canadians are planning for the future by owning RRSPs and putting more away. Six in ten (59%) Canadian adults now own RRSPs, up 4 points from 55% in 2012. The average planned contribution by RRSP holders has gone up by more than $500 from this time last year and now sits at approximately $4,653 per contributor.     


Eight in Ten Gen X (79%) and Gen Y (77%) Ontarians Say Home Ownership is Important to Them

Monday, February 03, 2014

Toronto, ON – Eight in ten (79%) Gen X and Gen Y (77%) Ontarians say that home ownership is ‘important’ to them, identifying it as a 6 or higher on an importance scale of 1 to 10, according to an Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.     


Canadians Cautiously Optimistic About Job Market and Economy Heading into 2014

Thursday, January 23, 2014

Toronto, ON – Despite ending on a down note of nearly 50,000 lost jobs heading into 2014, a new study conducted by Ipsos Reid on behalf of Randstad shows that Canadian workers are entering 2014 with a cautiously optimistic outlook for the job market and the economy this year.     


Ipsos Global @dvisory: The Economic Pulse of the World (January 2014)

Wednesday, January 22, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,153 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: January 2014

Thursday, January 09, 2014

Washington, D.C. - January’s RBC Consumer Outlook Index shows widespread improvement in confidence and a more optimistic outlook about the economy. The damaging impact of the government shutdown appears to have receded from consumer confidence with a 1.8 point rise in the RBC Consumer Outlook Index in the last month and a 4.5 point improvement since November.     


Increasing Retirement Savings (52%, Up 8 Points From 2012) Tops List of Financial Priorities, Slightly Edging Debt Reduction (48%, Down 6 Points)

Thursday, January 09, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of RBC reveals that more Canadians are citing saving for retirement as a top financial priority compared to those who are prioritizing paying off debt, reversing last year’s rankings.     


Ontarians Optimistic About Real Estate Market in 2014

Monday, December 30, 2013

Toronto, ON – Six in ten (59%) Ontarians believe the current real estate market in Ontario is ‘favourable’, according to new research conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA). This compares to just two in ten (18%) Ontarians who believe the market is ‘not favourable’, while one quarter (23%) are ‘neutral’ in their assessment.     


Ipsos Global @dvisory: The Economic Pulse of the World (December 2013)

Tuesday, December 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 21,875 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Majority (63%) of Young Canadian Families Have RESPs for Children’s Future Education Costs

Monday, December 23, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of RBC reveals that while most young Canadians families have begun investing in their children’s future education, a sizeable portion are only putting away minimal amounts due to other financial commitments.     


Americans Get Their Financial Houses in Order for 2014

Friday, December 20, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Wells Fargo on Black Friday shopping. Topline results are available for download on the right side of the page.     


Outlook for Manufacturing Firms in Niagara Region Bright as Three in Four (74%) Anticipate Increasing Business over Next Three Years

Monday, December 16, 2013

Toronto, ON – According to a survey conducted by Ipsos Reid on behalf of the Niagara Economic Development (NEDC), the outlook for the manufacturing sector in the Niagara Region appears bright as a sizeable portion of sector decision-makers anticipate an increase in business and job creation moving forward.     


Majority (57%) of Canadians Are Not Better Off Financially Than Last Year

Monday, December 16, 2013

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial’s Annual Check-Up Survey, most Canadians don’t believe that 2013 has brought better times for their pocketbooks in comparison to 2012.     


Global Attitudes on Materialism, Finances and Family

Friday, December 13, 2013

Global — A major online survey of over 16,000 people across 20 countries conducted by global research company Ipsos suggests that those in emerging economies might see themselves as more materialistic and feel under more pressure to make money than their counterparts in North America and Europe. Looking to the future, respondents appear to be considerably more optimistic about themselves and their families than they are about their country.     


Three in Ten (27%) Pre-Retired Canadians Expect to be ‘Snowbirds’ in Retirement, Although Fewer (16%) Retirees Acknowledge Flocking South for Winter

Tuesday, December 10, 2013

Toronto, ON – While Canadians approaching retirement may think they want to spend their post-career years heading somewhere warm for the winter, the reality is that Canadians currently living in retirement find there’s no place like home year-round, according to the RBC 2013 Retirement Myths and Realities poll conducted by Ipsos Reid.     


Ipsos/Reuters Poll (December 5): Black Friday Shopping

Thursday, December 05, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on Black Friday shopping. Topline results are available for download on the right side of the page.     


Ipsos/RBC Consumer Outlook Index: December 2013

Thursday, December 05, 2013

Washington, D.C. - December’s RBC Consumer Outlook Index shows a broad rebound in confidence as well as a more optimistic outlook about the economy. The Government shutdown and near default are over a month in the past and the holiday season is around the corner. Both of these factors contribute to the 2.7 point rise in the RBC Consumer Outlook Index since last month. All other metrics show similar signs of improvement with the exception of the RBC Inflation Index, which has held steady.     


Seven in Ten (70%) Americans Plan on ‘Giving Back’ This Holiday Season

Monday, December 02, 2013

New York, NY – With the holiday season now underway and shoppers starting to fill stores looking for gifts to wrap, Americans also appear to be saying ‘Tis the season to give back’, according to a new Ipsos Public Affairs survey conducted on behalf of PlanG.     


Ipsos Global @dvisory: The Economic Pulse of the World (November 2013)

Tuesday, November 26, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,083 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Most (92%) Canadians Feel Skating is a Basic Skill that All Children Should have the Opportunity to Learn

Thursday, November 21, 2013

Toronto, ON – Knowing how to skate is thought by many to be as ‘Canadian’ as the mighty beaver and maple syrup. It’s a skill that everyone should know, yet many children are left in the cold when it comes to skating due to a variety of reasons. According to a new study by Ipsos Reid conducted on behalf of RBC, nearly all Canadian parents believe skating is something that all Canadian children should be able to pick up if they want.     


Four in Five (80%) Pre-Retired Canadians Believe They’ll Have the Choice of When to Retire; Reality Reveals that Less Than Half (41%) of Current Retirees Had This Choice

Friday, November 15, 2013

Toronto, ON – Although most Canadians approaching retirement believe they will get to pick the day they step away from their careers, reality has shown that many Canadians are forced to a retire at a time other than one of their choosing, according to a new poll conducted by Ipsos Reid on behalf of RBC.     


Two in Five (36%) Canadian Parents Feel Current Financial Situation is Affecting Children’s Perception of Money Management

Wednesday, November 13, 2013

Toronto, ON – A new study of Canadian parents conducted by Ipsos Reid on behalf of MNP LLP reveals that while most parents believe they are more than competent financial role models for their children, a sizeable portion, however, believe that how they handle their finances is having an adverse impact on their children.     


Overall Holiday Spending of Canadian Gift Givers to Increase Slightly in 2013; Increase Driven by Non-Gift Expenses

Wednesday, November 13, 2013

Toronto, ON – As the prime holiday shopping season approaches, Canadians are remaining generous in spirit, while continuing last year’s trend of tightening their belts as gift-givers, according to a new survey conducted by Ipsos Reid on behalf of RBC. Anticipated holiday spending has increased since this time last year, although this is not driven by expecting to spend more on gifts.     


Seventy-Two Percent of Black Friday Shoppers Plan To Do Some or All of Their Shopping Online

Wednesday, November 06, 2013

New York, NY – Just over half (53%) of U.S. adults plan to shop on Black Friday this year, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. Of those planning to shop on Black Friday, 35% plan to shop primarily online, 28% plan to shop primarily in stores, and 37% will shop both online and in stores.     


Ipsos/RBC Consumer Outlook Index: November 2013

Thursday, October 31, 2013

Washington, D.C. - November’s RBC Consumer Outlook Index shows a clear and dramatic effect of the recent Government shutdown and near default, with the Outlook Index 3.7 points down from last month, the largest single-month decline since the Recession hit in 2008. All other metrics show similar large declines with the exception of the RBC Inflation Index, which has held steady.     


Canadians Equally as Likely to Be ‘Anxious’ (38%) or ‘Comfortable’ (38%) with Their Current Debt Level, While One Quarter (24%) Have no Debt

Tuesday, October 29, 2013

Toronto, ON – According to the results of a new study conducted by Ipsos Reid on behalf of RBC’s and its 3rd Annual Debt Poll, Canadians finding themselves in debt have been turning to old-fashioned remedies, such as cutting back on spending and postponing spending on big items, to help them reduce debt levels – and they’re equally as likely to be anxious as comfortable with their current debt level.     


Four in Five (83%) Pre-Retired Boomers Find ‘Staying Put and Paying for At-Home Care as Needed' is an Appealing Living Arrangement as They Age

Thursday, October 24, 2013

Toronto, ON – Boomers on the verge of retirement appear content with staying put and will pay for at-home needs if necessary, according to a new Ipsos Reid survey conducted on behalf of RBC. More than four in five (83%) pre-retired boomers indicate that ‘staying in their current home and paying for home care as needed’ is ‘appealing’ (31% very/53% somewhat), while fewer than one in five (17%) find this ‘not appealing’ (4% not at all/13% not very).     


Ipsos Global @dvisory: The Economic Pulse of the World (October 2013)

Tuesday, October 22, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,041 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Debt Ceiling Aftermath

Friday, October 18, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the debt ceiling aftermath. Topline results are available for download on the right side of the page.     


Most (60%) Canadians Concerned About Impact of No Pipeline on Canada’s Economy, Own Financial Situation

Thursday, October 03, 2013

Toronto, ON – With pipelines being in the news given US reluctance to approve or reject the Keystone XL Pipeline from Alberta to Texas and the effective killing of an idea to run the pipeline west to the BC coast, most Canadians are worried about the potential financial implications of U.S. President Barack Obama putting the final halt to the divisive pipeline deal.     


Ipsos/RBC Consumer Outlook Index: October 2013

Thursday, October 03, 2013

Washington, D.C. - Overall American consumer optimism has decreased slightly since last month, with the notable exception of the Jobs Index holding steady and the notable decrease in the perception of rising prices. October’s RBC Consumer Outlook Index is down 0.4 points to 50.7. Across most individual metrics, this month’s data shows some pessimism, perhaps due to the budget talks in Washington, DC.     


Almost Half (46%) of Canadians Expect a Permanent Impact on their Finances Following a Serious Health Event

Monday, September 30, 2013

Toronto, ON – Almost half (46%) of Canadians feel that a major health event would have a big, possibly permanent impact on their personal finances, according to a new Ipsos Reid poll conducted on behalf of Sun Life Financial. Over one third (36%) feel that a major health event would have a manageable, temporary impact, and less than one in five (18%) would not expect any impact. Canadians age 45 to 54 (85%) and Canadians age 35 to 44 (85%) are more likely to expect either a big, permanent impact or a manageable, temporary impact, compared to those age 18-24 (82%), 25-34 (83%), 55-64 (82%), and 65 plus (71%).     


Ipsos Global @dvisory: The Economic Pulse of the World (September 2013)

Tuesday, September 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,503 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll (September 20): Quantitative Easing

Friday, September 20, 2013

Washington, DC - These are findings from an Ipsos poll conducted for Thomson Reuters on the U.S. Federal Reserve's Quantitative Easing program.     


Ipsos/RBC Consumer Outlook Index: September 2013

Thursday, September 05, 2013

Washington, D.C. - American consumer optimism has increased since last month, with some indices reaching new highs. September’s RBC Consumer Outlook Index is up1.7 points to 51.1, driven in large part by increased optimism about employment. This increase is reflected across nearly all sub-indices, with the exception of Investment, which remained stable. Across most individual metrics, this month’s data shows a movement towards optimism driven by perceptions of a stable economy. This increase is in contrast to August and July’s numbers, both of which had declined since June’s near-record highs.     


One in Three (32%) Torontonians Have Used Billy Bishop Toronto City Airport

Wednesday, September 04, 2013

Toronto, ON – One in three (32%) Torontonians have used Billy Bishop Toronto City Airport, including half of those living downtown, according to a new Ipsos Reid poll of 700 Toronto residents (including 300 living downtown south of Queen Street) conducted on behalf of the Toronto Port Authority. The average Torontonian has used the airport 2.1 times (including non-users), while the average user has used it approximately 7 times (6.7).     


Canadians and Ipsos Reward Customer Service Excellence within the Nation’s Financial Services Sector

Thursday, August 29, 2013

Toronto, ON – Banking and investing are at the core of Canada’s economy, so measuring customer service excellence is a critical score for assessing the success of the financial sector’s performance. That’s why Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, is pleased to announce the winners of its 2013 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2013)

Tuesday, August 27, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,002 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: August 2013

Thursday, August 01, 2013

Washington, D.C. - American consumer optimism has decreased marginally since last month, but remains fairly strong relative to the past few years. August’s RBC Consumer Outlook Index is down 1.3 points to 49.4, the second month in a row it has dropped following June’s record high. This slight decline is reflected across all sub-indices. Across most individual metrics, this month’s data shows a movement towards stability and consistency rather than optimism – but does not reflect the pessimism that has been prevalent in these measures over the past few years.     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2013)

Monday, July 22, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,514 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: July 2013

Wednesday, July 03, 2013

Washington, D.C. - American consumer optimism has dropped off slightly from last month’s record highs, but remain relatively strong overall. July’s RBC Consumer Outlook Index is down 1.1 points to 50.7, which is still the second-highest score measured since December 2007. This trend is reflected across all subindices, with sustained high ratings on jobs, investments, expectations about the future, and current sentiment about the economy today. While most of these post small dips since last month, they are all indicative of overall positive direction since the start of 2013.     


Nearly Half (44%) of Canadian Financial Advisors See Zero Economic Growth in Canada for Second Half 2013

Wednesday, June 26, 2013

Toronto, ON – Many financial advisors in Canada aren’t overly optimistic about the Canadian economy in the last half of 2013, but do appear positive about capital markets around the world heading into 2014, according to a new Ipsos Reid survey conducted on behalf of Sun Life Financial.     


Vacation Deficit Increases as Fewer Americans Confident They’ll Take a Vacation This Year

Monday, June 24, 2013

New York, NY – The vacation deficit in America is increasing this year over last, as fewer Americans intend to take a vacation in 2013, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Fewer than half (48%) of Americans say they’re ‘confident’ (32% very/16% somewhat) that they’ll take a vacation in 2013 – defined as leisure travel of at least a week at least 100 miles from home – down 4 points from last year. Furthermore, just 8% say they have already taken a vacation this year, which is down 3 points since last year.     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2013)

Monday, June 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,513 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Nearly Half of Small Business Owners Are Most Commonly Paid by Check

Friday, June 21, 2013

New York, NY – Nearly nine in ten (88%) small business owners report that at least some proportion of their customers pay by check, according to a new poll of over 1,000 business owners (defined as having a maximum of 500 employees) conducted by Ipsos Public Affairs on behalf of WePay. Likewise, nearly half (45%) report that their customers most frequently pay by check, while three in ten (30%) say that they tend to be paid by credit card, and a quarter (25%) are most commonly paid in cash.     


Physical Health (70%) Tops Finances (57%) as an Expected Challenge for Canadian Boomers Nearing Retirement

Tuesday, June 18, 2013

Toronto, ON – For Canadian pre-retirement boomers, the top challenges facing them in retirement will come with getting a clean bill of health, for both themselves and their spouse or partner, and maintaining a stable income, according to a new Ipsos Reid survey conducted on behalf of RBC and the 2013 RBC Retirement Myths and Realities Poll.     


Two-Thirds (65%) of Torontonians Support Plans to Eliminate the Toronto Land Transfer Tax

Friday, June 14, 2013

Toronto, ON – With the City of Toronto’s Executive Committee scheduled to review a City staff report on options for phasing out the Toronto Land Transfer Tax (LTT) in the upcoming weeks, support for the removal of this tax continues to achieve high public support, according to a new Ipsos Reid survey conducted on behalf of the Toronto Real Estate Board (TREB).     


Ipsos/RBC Consumer Outlook Index: June 2013

Thursday, June 06, 2013

Washington, D.C. - American consumer attitudes continue to improve, and reflect recent indicators suggesting economic improvement: June’s RBC Consumer Outlook Index is at the highest rating we have seen since October 2007. This public optimism has yielded upward movement across all sub-indices as well, with improved perceptions on jobs, investments, expectations about the future, and current sentiment about the economy today. Perceptions of inflation are up as well, driven primarily by rising home prices.     


Large Majority of Americans View Credit Cards as Important to the U.S. Economy and to Small Businesses

Tuesday, June 04, 2013

New York, NY – Nearly three quarters (72%) of adults feel that credit cards are important to the U.S. economy and more than three quarters (77%) believe credit cards are important to small businesses, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Most Millionaires Shop at Walmart

Tuesday, June 04, 2013

Toronto, ON – When pop culture portrays millionaires, it is typically with images of luxury cars, high-end stores, designer boutiques in exotic locations, and limitless spending with little sensitivity to cost. Yet, a new survey of Canadian millionaires conducted by Ipsos Reid reveals that most of them shop at Walmart, placing it number-one among major retailers in Canada among millionaires.     


Nine in Ten Canadians Support Taxing the Rich “More” (88%) and a Potential ‘Millionaire’s Tax’ (89%)

Thursday, May 30, 2013

Toronto, ON – While Canadians have great respect and admiration for the success and innovation of the country’s ‘rich’, most believe they should be putting more into the national coffers, according to a new poll conducted by Ipsos Reid on behalf of The Munk Debates.     


One in Four (27%) Canadians Working in the Financial Sector Don’t Believe Their Organization is Prepared for Changes in Regulatory Frameworks or Demands

Thursday, May 23, 2013

Toronto, ON – Potential changes to notable financial regulatory frameworks, such Basel III or Dodd-Frank, could lead to different effects on different areas of an organization, but most Canadians working in the financial sector believe their company is up to the task at adjusting to such changes, according to a new survey conducted by Ipsos Reid on behalf of Randstad Canada.     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2013)

Thursday, May 23, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Rising Food Prices Cause Canadians to be More Frugal, Make Smarter Food-Buying Decisions

Thursday, May 16, 2013

Toronto, ON – Canadians are likely to keep a closer eye on the price tags the next time they’re at the grocery store as most believe food prices have gone up and it’s had an impact on their shopping habits, according to a new survey conducted by Ipsos Reid on behalf of RBC. Eight in ten (84%) believe food prices have increased in the last year compared to the year before, compared to only 15% who believe they’ve stayed the same and 1% who believe they’ve decreased.     


Ipsos/RBC Consumer Outlook Index: May 2013

Thursday, May 02, 2013

Washington, D.C. - While almost a third of Americans say they have been impacted in some way by the sequester, this does not appear to have damaged consumer confidence, which has remained steady since last month. The May RBC Consumer Outlook Index is the third highest rating since January 2008, following peaks in September 2012 and April 2013. While there have been dips to the RBC Investment Index and RBC Current Conditions Index, these both posted significant growth last month and so the overall scores remain high.     


BC Views on Property Transfer Tax

Wednesday, May 01, 2013

Vancouver, BC - An Ipsos Reid survey conducted on behalf of the Real Estate Board of Greater Vancouver shows that a majority of British Columbians have some concerns with the provincial Property Transfer Tax.     


Majority (60%) of Canadian Homeowners Admit to Mistake Making When Buying a Home; Renovations (15%), Small Down Payments (14%), and No Home Inspection (13%) Among Top Concerns

Monday, April 29, 2013

Toronto, ON – When it comes to the purchase of a home, most Canadians admit to making some mistakes, according to the 20th Annual RBC Homeownership Poll conducted by Ipsos Reid. The majority (60%) of Canadian homeowners indicate they’ve made some kind of mistake when buying a home, compared to two in five (40%) who say they haven’t.     


Majorities of Americans Find Current Credit and Debit Card Payment Networks to Be Efficient, Secure and Trustworthy

Wednesday, April 24, 2013

New York, NY – Majorities of adults find the current credit and debit card payment networks to be efficient, trustworthy, and secure according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Specifically, nearly three quarters (73%) agree that through the credit and debit payment system transactions are processed seamlessly and efficiently. Similarly, more than six-in-ten feel that the current payment system is one they can trust (65%), and that their privacy and security are protected in this system (61%) . Moreover, eight in ten (80%) believe that credit card companies provide protection and security to their customers when it comes to their personal and financial information.     


Kitchener Casino Consultation Poll

Wednesday, April 24, 2013

Toronto, ON - These are the findings of an Ipsos Reid survey conducted on behalf of Bingemans. The full report is available for download on the right.     


Ipsos/Crain's Chicago Business Poll: Illinois Pulse April 2013

Friday, April 19, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Crain's Chicago Business.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, April 17, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Two in Five (39%) Canadians Drivers Likely to Buy a Car in Next Two Years

Wednesday, April 17, 2013

Toronto, ON – According to a new poll conducted by Ipsos Reid on behalf of RBC, two in five (39%) Canadian drivers consider themselves ‘likely’ (13% very/27% somewhat) to purchase a car in the next two years, while three in five believe such a purchase is ‘not likely’ (46% strongly/15% somewhat) in this time frame. Canadians potentially in the market for a new vehicle vary with regards to how long it will take for them to make their next purchase:     


Ipsos/RBC Consumer Outlook Index: April 2013

Thursday, April 04, 2013

Washington, D.C. - Consumers appear to feel they have avoided the ‘doom and gloom’ promised last month with the onset of sequester; three in five (61%) feel sequester has had a small impact, no impact at all, or an uncertain impact on the economy. This sense of relief, paired with increasing optimism about the housing market and one’s personal finances, finds the April RBC Consumer Outlook Index at the second-highest figure recorded since October 2007. The RBC Investment Index and RBC Current Conditions Index also post very impressive growth, both now at their highest scores since 2007.     


Canadians See Slowdown in Housing Market as Fewer (15%) Are ‘Likely’ (4% Very/11% Somewhat) to Purchase a Home in Next Two Years, Down 12 Points From Last Year

Tuesday, March 26, 2013

Toronto, ON – Many Canadians are taking a wait-and-see approach to home-buying in 2013, especially those entering the housing market for the first time, according to a new survey conducted by Ipsos Reid on behalf of RBC.     


One in Five (20%) Canadians Have Been Exposed to a Tax Season-Related Scam

Wednesday, March 20, 2013

Toronto, ON – With tax season underway, many scams attempting to cheat Canadians out of their money are likely to surface with a good portion of Canadians already having been exposed to such scams at some point in their life, according to a new survey conducted on behalf of Ipsos Reid on behalf of the Certified General Accountants Association of Canada (CGA). According to the results of the data, one in five (20%) Canadians admit to having been exposed, whether it is themselves, a close friend/family member, or someone they know, to a tax season-related scam. The following table fully outlines the scams that took place in and around tax season time that Canadians have been exposed to:     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, March 20, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,147 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Payroll Taxes & Household Spending

Wednesday, March 13, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about payroll taxes and household spending.     


Ipsos/RBC Consumer Outlook Index: March 2013

Thursday, March 07, 2013

Washington, D.C. - With the arrival of the sequester, consumer outlook has dropped notably. The March RBC COI fieldwork period bracketed the start of sequester, and so this month’s data captures a strong sense of public pessimism about the economy. The March RBC Consumer Outlook Index shows a marked decline, and this carries over across most sub-indices (with Jobs the only sub-index that is holding steady). The improved economic outlook evident in the first two months of 2013 appears to have been wiped out by rising gas prices and the failure of the government to avoid sequestration.     


Ipsos/Reuters Poll: Sequestration

Wednesday, March 06, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on sequestration. Topline results are available for download.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, February 27, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,007 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Hispanics are Optimistic About their Families’ Financial Futures

Tuesday, February 26, 2013

New York, NY – Eight in ten Hispanics expect their family’s financial situation to improve over the next four years compared to only 68 percent of the general public, according to a new Ipsos Public Affairs telephone poll of 501 Hispanic adults and 1,003 adults from the general public, conducted on behalf of New York Life. The majority of Hispanics age 18 and older expressed confidence in the economy; in their personal job security; and in their ability to retire.     


Hispanos en los Estados Unidos se Encuentran Optimistas Sobre el Futuro Financiero de sus Familias

Tuesday, February 26, 2013

New York, NY – Ocho de cada diez hispanos esperan que la situación financiera de sus familias mejore en los próximos cuatro años comparado con el 68 por ciento del público en general, según una nueva encuesta telefónica de Ipsos Public Affairs entre 501 adultos Hispanos y 1,003 adultos de la población general de los Estados Unidos, realizada para New York Life. La mayoría de los hispanos encuestados expresaron confianza en la economía; en su seguridad laboral; y en su habilidad para jubilarse.     


Only One Quarter (27%) of Working Canadians Expect to Be Fully Retired by Age 66

Wednesday, February 20, 2013

Toronto, ON – The proportion of Canadians who expect to retire by age 66 has been consistently declining over the last five years, reaching a new low mark in 2012, according to a new Ipsos Reid survey conducted on behalf of Sun Life Financial.     


Average Canadian Starts Saving for Retirement at Age 32

Wednesday, February 20, 2013

Toronto, ON – With so many sources telling them to start saving for retirement as early as possible, the average Canadian won’t start putting away for their retirement until their early thirties, according to a new poll conducted on behalf of Ipsos Reid on behalf of RBC. The data reveals that the average Canadian won’t start saving for retirement until the age of 32. One in five (21%) will start saving for retirement before the age of 25, while one in four started saving for retirement between the ages of 25-34 (24%) or 35-54 (26%). Only 3% of Canadians started saving for retirement at 55 or later. Alarmingly, one in four (26%) Canadians have not started saving for retirement yet.     


Two in Five (38%) Married or Common-Law Canadians Consider Themselves to Be Struggling Financially

Wednesday, February 13, 2013

Toronto, ON – While most Canadians who are married or living common law are aware of their debts and discuss financial problems with their partners, many still believe they have financial difficulties, according to a new Ipsos Reid poll conducted on behalf of MNP Ltd. Two in five (38%) married and common law-living Canadians ‘agree’ (12% strongly/26% somewhat) that they ‘consider themselves to be struggling financially’, with three in five (62%) ‘disagreeing’ (34% strongly/28% somewhat).     


Canadians Believe Lack of Income (48%) and Too Much Debt (22%) Are Biggest Obstacles in Managing/Investing Their Money

Monday, February 11, 2013

Toronto, ON – When it comes to managing their money or investing, Canadians believe that not having enough money coming and owing too much are the top obstacles they face, according to a new poll conducted by Ipsos Reid on behalf of Investor Education Fund (IEF). Half of Canadians (48%) cite ‘lack of income’ as an obstacle for them when it comes to managing their money and investing, while one in five (22%) believe having ‘too much debt’ provides an obstacle for their financial management and investing. Interestingly, one in five (16%) don’t have any obstacles when it comes to managing or investing. The table below outlines in full all the obstacles Canadians identify when it comes to managing their money or investing:     


Three in Ten (31%) Canadians Spent More Than Intended This Holiday Season; Overspent by an Average of $463

Thursday, February 07, 2013

Toronto, ON – While most Canadians kept their holiday spending in check, a sizeable portion of Canadians spent more than intended during the holiday season, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (69%) Canadians did not spend more than they intended this holiday season, unchanged from a year ago, compared to three in ten (31%) who say they overspent, also unchanged from this time last year. The following table highlights both national and regional figures of how many Canadians kept within budget as well as those who overspent and the differences compared to last year:     


Most Retired (54%) and Not Yet Retired (78%) Canadians Haven’t Determined the Savings Amount Needed to Allow them a Comfortable Retirement

Wednesday, February 06, 2013

Toronto, ON – Most Canadians, retired or not, have not determined the amount of money they’d need to have a comfortable retirement, according to a new Ipsos Reid poll conducted on behalf of RBC. Although higher than at any point over the last four years, less than half (46%) of retired Canadians say they determined the amount of money they’d need to accumulate in savings or investments in order to have a comfortable retirement prior to retiring, while a majority (54%) had not determined this amount prior to retiring. Even fewer Canadians who are not yet retired have determined the savings amount necessary for them in retirement. Only one in four (23%) Canadians not yet retired have determined how much they’d need to save in order to have a comfortable retirement, while three in four (78%) have not determined such an amount.     


Likely Payroll Tax Increases as a Result of ‘Fiscal Cliff’ Legislation Leads to One in Five (20%) Americans Curbing Charitable Donations

Thursday, January 31, 2013

New York, NY – With the likely payroll tax increases in the coming year due to the recent ‘fiscal cliff’ legislation, one in five (20%) Americans are planning on donating less to charities, according to a new Ipsos Public Affairs poll conducted on behalf of ChildFund International. A majority (54%), however, will donate the same amount as last year, while one in ten (6%) will donate more. One in five (21%) Americans don’t plan on giving to charities this year.     


Ipsos/RBC Consumer Outlook Index: February 2013

Thursday, January 31, 2013

Washington, D.C. - With the resolution of the fiscal cliff issue and recent Presidential inauguration, February shows strong improvement in consumer outlook. The second RBC Consumer Outlook Index of the year shows a substantial bump overall, and this carries over to some of the key sub-indices as well. This data builds on the moderate improvements found last month, and reinforce the notion that American consumers are entering 2013 with an overall improved economic outlook.     


Many Canadians Believe Saving For Children’s Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement

Wednesday, January 23, 2013

Toronto, ON – Looking ahead to retirement, many Canadians (aged 18-54) believe that generational obstacles will have adverse effects on their ability to save for retirement, according to a new Ipsos Reid survey on behalf of RBC. Half (48%) of Canadians ‘agree’ (13% strongly/36% somewhat) that ‘saving for my children’s education has impacted/will impact my ability to save for retirement’, while half (52%) ‘disagree’ (26% strongly/25% somewhat). Comparatively, two in five (36%) ‘agree’ (6% strongly/30% somewhat) that ‘I am concerned that caring for my aging parents has impacted/will impact my ability to save for retirement’ against a majority (64%) who ‘disagree’ (29% strongly/36% somewhat). The following table outlines a list of statements regarding attitudes Canadians have towards retirement and how much they ‘agree’ or ‘disagree’ with these statements:     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, January 23, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,008 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Adults Would Like to See Wider Acceptance of Credit and Debit Cards by Different Types of Merchants and Small Businesses

Tuesday, January 15, 2013

New York, NY – Looking ahead to the New Year, the majority of adults say that they plan to use various payment methods, such as cash, credit cards, checks, and other methods, about the same as they did in 2012.     


Ipsos/RBC Consumer Outlook Index: January 2013

Thursday, January 10, 2013

Washington, D.C. - As we enter the New Year, the first RBC Consumer Outlook Index of the year shows small improvements across the board in consumer outlook. This is likely related in part to the resolution of the fiscal cliff issue early in 2013. While the improvements are moderate, this shift in views does signal that American consumers are entering 2013 with an overall improved economic outlook.     


Two-Thirds (65%) of Canadians Optimistic For Economy in 2013, Especially In West

Thursday, December 27, 2012

Toronto, ON – Looking ahead to the New Year, most Canadians have a positive outlook on Canada’s economy, especially those living in the west, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Two-thirds (65%) of Canadians expect 2013 to be a ‘good’ (8% very/57% somewhat) year for the Canadian economy, while one in three (35%) believe it will be a ‘bad’ (6% very/29% somewhat) year going forward.     


Majority (59%) of Canadians Don’t Support U.S.-Style Free Trade Agreement with China

Wednesday, December 19, 2012

Toronto, ON – When it comes to increased trade talks with China, a majority of Canadians do not want a trade agreement similar to the one Canada has with the United States, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Three in five (59%) ‘disagree’ (23% strongly/36% somewhat) that ‘Canada should enter into a Free Trade agreement with China like the one we have with the US’, while two in five (41%) ‘agree’ (7% strongly/34% somewhat) that Canada should enter into such an agreement.     


Two-Thirds (68%) of Canadians Agree Harper Government Should Stop the Sale of Canadian Companies to All Foreign Investors, Three Quarters (74%) Agree Sales to Foreign-Owned State Enterprises Should...