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Canadians and Ipsos Recognize Customer Service Excellence among Financial Services Sector

Thursday, August 27, 2015

Toronto, ON – Ipsos, Canada’s market intelligence leader, is pleased to announce the winners of its 2015 Best Banking Awards. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


CFP® Certification Continues to Gain Awareness, Marking 4 Consecutive Years of Gains

Monday, August 24, 2015

New York, NY – US investors with at least $100,000 of investible assets (“Mass Affluent”) are increasingly likely to be aware of the Certified Financial Planner™ designation, and they are increasingly likely to consider CFP® designated professionals and see them as beneficial. CFP® certification is the best-known financial planning certification, and these consumers are more likely to insist their financial planner has CFP® certification than other designations. These improvements for the CFP® designation been observed consistently year-over-year since the CFP® Board’s Public Awareness Campaign began in 2011.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2015)

Monday, August 17, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,795 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): August 2015 ASIAME

Thursday, August 13, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): August 2015 EUROPEAST

Thursday, August 13, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


While Most (72%) Canadians Give and Receive Gift Cards Each Year, Many Are Tossing Away Cash by Not Using Card’s Full Value

Wednesday, August 12, 2015

Toronto, ON – With most Canadians both giving (72%) and receiving (72%) gift cards each year, a new Ipsos poll conducted on behalf of UGO Mobile Solutions L.P. (UGO) has revealed that many are essentially throwing cash out the window by not using the card’s full value before ceasing its use.     


Post-Secondary Students and Their Parents Not Always on Same Page when it comes to School-Time Anxieties

Wednesday, August 12, 2015

Toronto, ON – With the start of school around the corner, post-secondary students are now starting to think about and prepare for the start of the school year, which for most students and parents brings into frame some of the anxieties that exist around life after school. An Ipsos poll conducted on behalf of RBC has found a disconnect between what parents think their child worries about and what their child actually worries about.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): August 2015 AMERICAS

Wednesday, August 12, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Eight in Ten (80%) Pre-Retirees Expect to Choose Their Retirement Date, but Almost Half (43%) of Retirees Did Not Get to Choose When They Retired

Thursday, August 06, 2015

Toronto, ON – Retirement is a time many may be looking forward to, but what people expect their future in retirement to be like may not end up being the future they actually experience, whether for better or for worse. An Ipsos poll conducted on behalf of RBC has found three retirement realities that run counter to the expectations of pre-retirees: the timing of retirement, the degree to which they miss their paycheques once retired and what retirees actually spend most of their time doing.     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2015)

Friday, July 31, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,536 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ontarians See Real Estate Market Strengthening as Six in Ten (60%) Ontarians Say their Local Real Estate Market is Favourable, Up 3 Points Year over Year

Thursday, July 23, 2015

Toronto, ON – More Ontarians now have a favourable opinion of the real estate market in their local city or town, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. In terms of their local market, six in ten (60%) Ontarians rate it as favourable, giving their local real estate market a score of at least 6 on a scale of 1 to 10, up 3 points since a year ago.     


Parent Out-of-Pocket Spending No. 1 Source of College Funding, According to ‘How America Pays for College 2015’

Monday, July 20, 2015

Newark, Del - The Bank of Mom and Dad is open for business as parent out-of-pocket spending became the No. 1 source of college funding, according to “How America Pays for College 2015,” the national study from Sallie Mae, the nation’s saving, planning, and paying for college company, and Ipsos, a global independent market research company. This year’s report—now in its eighth year—found parent income and savings covered the largest share of college costs, 32 percent, surpassing scholarships and grants (30 percent) for the first time since 2010.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 ASIAME

Thursday, July 09, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 EUROPEAST

Thursday, July 09, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 AMERICAS

Wednesday, July 08, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill

Thursday, July 02, 2015

New York, NY – Eleanor Roosevelt is the frontrunner among a list of notable women that may be featured on the new $10 bill, according to a new study conducted by Ipsos Public Affairs. The former first lady was selected by a third of adults nationwide (33%).     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2015)

Tuesday, June 23, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 20,048 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


How America Views Home Ownership 2015

Wednesday, June 17, 2015

New York, NY - Ipsos partnered with Wells Fargo to conduct the second annual “How America Views Home Ownership” survey in order to assess the general public’s attitudes toward home ownership and their understanding of the home-buying process. While large majorities consider themselves to be financially responsible and knowledgeable about the financial process involved in purchasing a home, the survey reveals that many misconceptions persist, particularly around credit score and down payment requirements.     


Most (84%) Canadians Continue to See Owning a Home as a Good Investment

Monday, June 15, 2015

Toronto, ON – Most (84%) Canadians continue to see owning a house or condominium as a good (34% very/50% good) investment, according to a new Ipsos poll conducted on behalf of RBC. The 22nd annual RBC Housing poll has found that only 16% of Canadians believe that home ownership is not a good investment (4% not at all/13% not very good).     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): June 2015 ASIAME

Thursday, June 11, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): June 2015 EUROPEAST

Thursday, June 11, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): June 2015 AMERICAS

Wednesday, June 10, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2015)

Friday, May 29, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,028 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Trade Agreements

Thursday, May 28, 2015

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on trade agreements. For the Reuters article, please click here.     


BC Homeowners on Mortgages and Other Financial Goals

Thursday, May 28, 2015

Vancouver, BC – A new Ipsos Reid poll, conducted on behalf of Coast Capital Savings Credit Union, shows that BC homeowners generally agree that their mortgage obligations are put before and sometimes at the cost of other long-term financial goals.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 ASIAME

Thursday, May 14, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 EUROPEAST

Thursday, May 14, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 AMERICAS

Wednesday, May 13, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Majority of New Homebuyers (69%) Concerned about Inflated Purchase Prices

Wednesday, April 29, 2015

Ottawa, ON – Seven in ten (69%) Canadians who are planning to buy a new home within the next year are concerned to some extent (54%) or to a great extent (15%) that they will be paying a purchase price higher than the actual market value. Seven percent (7%) of Canadians plan to purchase a home or property in the next year. These are among the findings of a national survey conducted by Ipsos-Reid on behalf of the Appraisal Institute of Canada (AIC).     


Ipsos Global @dvisory: The Economic Pulse of the World (April 2015)

Tuesday, April 21, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,526 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Eight in Ten Credit Card Holders Have at Least One Card that Offers Rewards

Tuesday, April 21, 2015

New York, NY – Among the 78% of U.S. adults who have at least one credit card, nine in ten (91%) are satisfied with their cards, including nearly half (46%) who say that they are very satisfied, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Ipsos Global @dvisory: The Economic Pulse of the World (March 2015 - Part 2)

Wednesday, April 15, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17,536 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2015

Wednesday, April 08, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


Ipsos Global @dvisory: The Economic Pulse of the World (March 2015 - Part 1)

Monday, March 16, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,235 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): March 2015

Wednesday, March 11, 2015

New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Great Britain, Mexico, Russia, and the United States. The topline analysis report for each and every country is free of charge and may be downloaded by clicking the links to the right.     


To Tell the Truth: Only Half (49%) of Canadians are Always Truthful About Their Financial Situation; Others Tell ‘White Lies’ (45%), or Blatantly Lie (6%)

Friday, February 27, 2015

Toronto, ON – Many Canadians aren’t entirely truthful about their finances, including their income, savings and debt levels, according to a new poll conducted by Ipsos Reid on behalf of BDO Canada Ltd. In fact, half admit to telling white lies – or worse – when it comes to talking about their financial situation.     


Ipsos/Reuters Poll: The Federal Reserve

Thursday, February 26, 2015

Washington, D.C. - 66% of Americans believe interest rates should be set by independent experts. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


One in Five (21%) Canadians Technically ‘Insolvent’

Tuesday, February 24, 2015

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of MNP Ltd. reveals that a sizeable portion of Canadians would technically be considered ‘insolvent’ based on their stated debts and assets.     


Half (50%) of Canadians Not Confident They’ll Have Enough Money to Retire Comfortably

Monday, February 23, 2015

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of Global News reveals that a sizeable portion of Canadians acknowledge they might not have as comfortable a retirement as they might hope due to financial constraints, with many even stressing about saving for their retirement.     


Canadian Credit Card Holders Prioritize Security (66%) Over Convenience (14%) and Speed (10%) When Making Payments

Thursday, February 19, 2015

Toronto, ON — A new study conducted by Ipsos Reid of behalf of Visa Canada reveals that Canadians consumers want secure payment options above all else, even ahead of speed and convenience.     


Most (65%) Canadians Kept Their Holiday Spending in Check This Year, While One in Three (35%) Went Over Budget

Thursday, February 19, 2015

Toronto, ON – It’s about that time of year when holiday-shopping credit card bills are coming due and many Canadians realize just how much they spent over the holidays. But a new Ipsos Reid poll has found that most Canadians managed to keep their holiday spending in check this year and didn’t overspend what they had intended to spend.     


Working Canadians More than Twice as Likely as Current Retirees to Believe They Will Outlive Their Savings

Wednesday, February 18, 2015

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Sun Life Financial reveals that more working Canadians than current retirees believe that they risk running out of money in retirement.     


Ipsos Global @dvisory: The Economic Pulse of the World (February 2015)

Tuesday, February 17, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 17, 560 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Majority (61%) of Working Canadians Didn’t Contribute to Retirement Savings in 2014

Tuesday, February 17, 2015

Toronto, ON – Most working Canadians appeared to put money in other avenues rather than their retirement savings in 2014, according to a recent survey conducted by Ipsos Reid on behalf of RBC Financial Planning, with a sizeable portion even admitting that they haven’t started planning for retirement at all.     


Keeping a Steady Income a Source of Financial Stress for 45% of Canadians

Monday, February 16, 2015

Toronto, ON – Keeping a steady income tops the list of sources of financial stress, according to an Ipsos Reid poll conducted for Global News. Nearly half (45%) say that their income or keeping a steady income causes them stress (20% a lot of stress/25% some stress), topping the list of possible causes of financial stress. Other sources of financial stress are as follows:     


Only One Half (48%) of Canadians are Saving for their Retirement

Tuesday, February 10, 2015

Toronto, ON – Only one half (48%) of Canadians agree (18% strongly/29% somewhat) they’re currently saving for their retirement, while the other half (52%) disagree 28% strongly/24% somewhat) that they are, according to a new Ipsos Reid poll conducted on behalf of Global News – the first in a series of polls focused on Canadians and their finances.     


Ipsos/RBC Consumer Outlook Index: February 2015

Thursday, February 05, 2015

Washington, DC - February’s RBC Consumer Outlook Index displays increases across all indices, continuing the upward trend that has been observed over the last few months. While some indices show modest increases, others are up nearly four points when compared with last month.     


Ipsos/Reuters Poll (January 29): U.S. Oil Production

Thursday, January 29, 2015

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on U.S. oil production. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


Majority (72%) of Younger Canadians Say They Owe Parents a Comfortable Retirement, Parents Say “No Thanks”

Tuesday, January 27, 2015

Toronto, ON – While a majority (72%) of younger Canadians, ages 18-34, say they owe it to their parents to keep them comfortable in retirement, a larger majority (76%) of their parents’ Boomer generation (ages 50-69) doesn’t want this “IOU”, according to the 2015 RBC Financial Independence in Retirement Poll conducted by Ipsos Reid.     


Three-Quarters (76%) of Working Canadians State Serious Financial Implications For Family if Disability Keeps Them Out of Work for 3 Months

Wednesday, January 21, 2015

Toronto, ON – According to a recent survey conducted by Ipsos Reid on behalf of RBC Insurance, most Canadian workers would suffer severe financial hardship if they were forced out of work with a disability.     


Ipsos Global @dvisory: The Economic Pulse of the World (January 2015)

Monday, January 19, 2015

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,035 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


While Most Know that Everyone Is Given Access to a Free Credit Report Each Year, Four in Ten Have not Checked It in the Past 12 Months

Tuesday, January 13, 2015

New York, NY – The majority of Americans surveyed (85%) believe that by law, everybody is given access to a free credit report each year, including more than half (56%) who are confident that this is true and three in ten (29%) who think this is true, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Lower Mainland and Victoria Residents on Holiday Spending, Debt and RRSP Contributions

Thursday, January 08, 2015

Vancouver, BC – A new Ipsos Reid poll, conducted on behalf of Vancity in the Lower Mainland and Victoria, shows that seven-in-ten (70%) residents agree that ‘financial institutions have an obligation to help their clients manage debt.’ Just 22% of residents disagree with this idea.     


Ipsos/RBC Consumer Outlook Index: January 2015

Thursday, January 08, 2015

Washington, DC - January’s RBC Consumer Outlook Index remains stable overall this month, maintaining last month’s upward trend from November’s low point. Of the six indices, two are up from last month, three are down, and the overall index remains unchanged from last month.     


Canadians Say 2014 was a Slight Improvement over 2013, Optimistic Things Will Be Better in 2015

Friday, January 02, 2015

Toronto, ON – Reflecting on the past year, Canadians say that 2014 was a slight improvement over 2013, but they are much more optimistic about what lies ahead in 2015, according to a new Ipsos Reid poll conducted on behalf of Global News.     


Ontarians See Improvement in Local Economy This Year over Last

Tuesday, December 23, 2014

Toronto, ON – Six in ten (59%) Ontarians rate the overall state of their city or town’s economy as being ‘good’ (rating it at least a 6 on of a scale of 1 to 10), up 6 points from the same time last year, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association. Those in Eastern Ontario (69%, +15) and the GTA (66%, +3) are most likely to describe their city’s economy as good, followed by those living in Southwest (51%, +8), Central (43%, +6), and Northern Ontario (43%, +1).     


One Third (33%) of Canadians With a Financial Plan Indicate Plan is ‘In Their Head’

Monday, December 22, 2014

Toronto, ON – With the holidays just around the corner, sugar plum fairies are not the only things dancing around Canadians’ heads, according to a new poll conducted by Ipsos Reid on behalf of RBC Financial Planning.     


Affluent Optimism about Economy Rises, Rivaling a Four-Year High

Monday, December 22, 2014

New York, NY – Affluent optimism is rising, and the result is a positive outlook for holiday spending, according to the Q4 2014 Ipsos Affluent Barometer, a study tracking the lives and spending habits of Americans with at least $100,000 in annual household income (HHI). The survey found that 49% of Affluent Americans are optimistic about the U.S., up from 45% in Q3, and rivaling a four-year high; in contrast, only 31% are pessimistic about the economy. Optimism is particularly strong among Affluent men, Affluent Millennials, and Ultra Affluents (the three percent of the U.S. population with at least $250K HHI).     


Americans Optimistic About the Economy, Finances and the Future

Thursday, December 18, 2014

San Francisco, CA - These are the findings from an Ipsos study conducted for Wells Fargo. The report is available for download on the right side of the page.     


Ipsos Global @dvisory: The Economic Pulse of the World (December 2014)

Tuesday, December 16, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,152 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Two Thirds (64%) of Prospective Home Buyers in Ontario Plan to Continue Search Over the Holidays

Tuesday, December 09, 2014

Toronto, ON – Prospective home buyers in Ontario won’t be taking a break from house hunting this holiday season, as many believe Santa might gift them a great find or a great deal for their persistence, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


Security Ranks as Most Important Factor when Choosing a Payment Method

Thursday, December 04, 2014

New York, NY – When thinking about all of the different payment options available to consumers, nearly all Americans (94%) say that security – or, how secure the payment is – is important to them personally when deciding what payment method to use, according to a new survey of over 1,000 adults conducted by Ipsos on behalf of the American Bankers Association. This includes more than eight in ten (85%) who rank security as being very important, and another one in ten (9%) who say that security is somewhat important. Other qualities such as the cost associated with the payment method (i.e. fees) (89%), ease-of-use (87%), and convenience (86%) are rated as being important by nearly nine in ten Americans when deciding what payment method to use, while a similar proportion says the same of how widely accepted the payment method is (84%). Innovation falls significantly behind in importance when compared to these other qualities, with less than half (43%) saying that it is important that a payment method incorporates the latest and greatest technology.     


Ipsos/RBC Consumer Outlook Index: December 2014

Thursday, December 04, 2014

Washington, DC - December’s RBC Consumer Outlook Index shifts slightly upward this month, functionally erasing the small loss observed in last month’s COI. The rally is broadly indicated across all sub-indices, with the exception of the Jobs Index. The December COI marks the strongest consumer (barely beating October) confidence score observed for all of 2014, ending the year on an up note.     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, November 20, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the holiday shopping. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


Ipsos Global @dvisory: The Economic Pulse of the World (November 2014)

Wednesday, November 19, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,084 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: November 2014

Thursday, November 06, 2014

Washington, DC - November’s RBC Consumer Outlook Index shifts slight downward this month, down nearly two points since October. All other indices have shifted lower correspondingly. The overall index score for this year has consistently stayed between nearly 50 and 52 points, despite this month’s downward shift.     


More than Half of Adults Set a Budget on Holiday Shopping

Thursday, November 06, 2014

New York, NY – Six in ten (60%) U.S. adults set a budget on their holiday gift shopping, while four in ten (40%) do not, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. However, they are more evenly divided when it comes to making holiday gift lists, with just over half (53%) saying that they do so. These findings are very similar to those of last year’s survey, in which about six in ten (62%) reported that they set a holiday shopping budget, and half (51%) said that they made a holiday gift list.     


Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date

Tuesday, October 21, 2014

Toronto, ON – Choosing one’s preferred retirement date may be harder than expected, according to the results of a new Ipsos Reid survey conducted on behalf of Sun Life.     


Four in Ten (39%) Canadians with Debt Say they ‘Don’t Know What they Would Do’ If they Had No Income for Six Months

Monday, October 20, 2014

Toronto, ON – Just one in three (32%) Canadians say they have no debt obligations, with the remaining majority (68%) saying they have ‘some’ (54%) or ‘a lot’ (14%) of debt, according to a new Ipsos Reid poll conducted on behalf of TD Insurance. Interestingly, residents of Saskatchewan and Manitoba are most likely to say they have no debt (42%), followed by those living in BC (34%), Ontario (34%), Quebec (30%), Alberta (27%), and Atlantic Canada (22%). Residents of Saskatchewan and Manitoba are also most likely to say they have ‘a lot’ of debt (21%), followed by those living in British Columbia (18%), Atlantic Canada (18%), Alberta (15%), Ontario (13%), and Quebec (12%).     


Ipsos Global @dvisory: The Economic Pulse of the World (October 2014)

Friday, October 17, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,010 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


High Taxes Top Issue for One in Seven (14%) Toronto Residents

Thursday, October 02, 2014

Toronto, ON – While much of the Toronto mayoral campaign to date has focused on public transit and easing congestion, high city taxes is still the top issue for hundreds of thousands of City residents, according to an Ipsos Reid poll conducted on behalf of Global News. In fact, one in seven (14%) Torontonians says that ‘city taxes that are too high’ is the most important local issue facing Toronto, a two point increase over those who said this was the top issue facing the city in 2011.     


Ipsos/RBC Consumer Outlook Index: October 2014

Thursday, October 02, 2014

Washington, DC - October’s RBC Consumer Outlook Index continues its upward movement, up nearly two points since August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.     


Ipsos Global @dvisory: The Economic Pulse of the World (September 2014)

Thursday, September 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,056 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Awareness of Alibaba

Thursday, September 18, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about awareness of Alibaba. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


How America Views Home Ownership

Monday, September 15, 2014

New York, NY - Conducting a national study for public release, Ipsos partnered up with Wells Fargo to gain insight on the perceptions and attitudes of the American public toward various aspects of home ownership, including aspects of financial planning such as borrowing. Results show that the majority of Americans – including Millennials - consider themselves to be financially responsible, not spending beyond their means, while claiming to also understand how to manage, save, invest, and earn their money. However, when it comes to the financial aspects associated with purchasing a home, education opportunities do exist as misperceptions about the home buying process are common - particularly when it comes to qualifying for a mortgage, the various types of mortgages that are available (that may help potential buyers qualify), and down payment requirements.     


Ipsos/RBC Consumer Outlook Index: September 2014

Thursday, September 04, 2014

Washington, DC - September’s RBC Consumer Outlook Index continues its slow upward movement, up about 1.0 point from August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.     


Nine in Ten (87%) Post-Secondary Students Report Still Having a Lot to Learn About Managing Finances

Wednesday, September 03, 2014

Toronto, ON – With a new semester underway and students learning new and big ideas inside the classroom, most indicate there’s another subject outside the classroom that they still could broaden their horizons on: financial management.     


Nine in Ten (91%) Torontonians Say Billy Bishop Toronto City Airport a Valuable Asset for the City

Tuesday, September 02, 2014

Toronto, ON – Nine in ten (91%) Torontonians ‘agree’ (52%/39% somewhat) that the Billy Bishop Toronto City Airport is a ‘valuable asset for the city’, up 4 points since last year, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (9%) ‘disagree’ (4% strongly/5% somewhat) that it is.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2014)

Monday, August 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Commitment to College Strong as Ever as Families Make Deliberate Decisions to Meet Cost, Says New Research from Sallie Mae and Ipsos

Thursday, July 31, 2014

Washington, D.C., Newark, DE. — Ninety-eight percent of families agree that college is a worthwhile investment, but the way they covered the bill last year changed, according to “How America Pays for College 2014,” a new national study from Sallie Mae and Ipsos. The annual study, now in its seventh year, found that while the average amount spent on college was consistent with prior years, families spent more out of pocket (42 percent of college costs) while overall borrowing (22 percent of college costs) was at the lowest level in five years. Low-income students, in particular, reduced their reliance on borrowed funds when paying for college last year.     


Ipsos/RBC Consumer Outlook Index: August 2014

Thursday, July 31, 2014

Washington, DC - August’s RBC Consumer Outlook Index shows slight upward movement this month, up 1.0 point from last month, however the overall trend of stability continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows predominant increases and one notable decrease.     


Budgeting Tops Cost Cutting and Earning More as Most Helpful Down-Payment Saving Strategy for Prospective Ontario Homebuyers

Tuesday, July 29, 2014

Toronto, ON – Ontarians planning to buy a home in the next two years say they will create a budget to help save for the prospective home’s down-payment (40%), trumping cutting costs (36%) and earning more money, through such avenues as over time or a second job (36%), according to a new study conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2014)

Thursday, July 24, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,011 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Americans Prioritize Jobs – Fair Trade Laws

Wednesday, July 23, 2014

Washington DC – A recent public opinion study conducted on behalf of the Alliance for American Manufacturing indicates that in the context of international trade deals, Americans prioritize protecting American jobs and making sure deals are fair.     


Canadian Parents Know Less Than They Think They Do About Child’s Post-Secondary Spending

Tuesday, July 22, 2014

Toronto, ON – When it comes to knowing about their children’s debt and post-secondary spending habits, a new survey conducted by Ipsos Reid on behalf of RBC reveals a concerning disconnect between parents and their children when it comes to money matters at school.     


Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers’ Personal Information and Privacy

Thursday, July 17, 2014

New York, NY – While a majority of U.S. adults do see the risks involved with companies having access to their personal information, six in ten (58%) feel that generally speaking, companies in the U.S. do a good job of protecting their customers’ personal information and privacy , including one in ten (11%) who feel that they do a very good job, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Just over one-third (35%) view companies as doing a bad job, including 8% who view it as very bad, while 6% are not sure.     


Two-Thirds (68%) of Pre-Retired Boomers Have Not Discussed All Aspects of Retirement with Their Spouse or Partner

Wednesday, July 16, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of RBC and their annual Retirement Myths & Realities Poll, reveals that most Canadians aged 50 and older who are not yet retired have yet to discuss all the facets related to retirement with their significant others. Only one in three (32%) pre-retired boomers has discussed all of the following topics with their spouse or partner:     


Over Nine in Ten Canadians (93%) and Americans (90%) Agree That Downtowns Need to Become More Livable Spaces

Tuesday, July 15, 2014

Toronto, ON – Over nine in ten Canadians (93%) and Americans (90%) want downtowns to become neighbourhoods that feature green spaces (eg. parks, public areas, trees, etc) and walkable areas, according to a new Ipsos Reid poll on behalf of Lamb Development Corp. A very slim proportion disagreed with this idea (7% Canadians, 10% Americans).     


Condos Rank as Second Most Popular Real Estate Choice for Prospective Ontarian Homebuyers

Thursday, July 10, 2014

Toronto, ON – While the average detached home is still the standard for prospective homebuyers in Ontario, many Ontarians are turning to the condo market for their future residential needs, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association and The Ontario Home Ownership Index.     


Ipsos/RBC Consumer Outlook Index: July 2014

Thursday, July 03, 2014

Washington, DC - July’s RBC Consumer Outlook Index shows little movement this month, down 0.5 points from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mixed small increases and decreases with an overall picture of stagnating consumer confidence.     


Three Quarters of Canadians Want to Be Conscience Shoppers (77%) and Feel Responsible for Taking Action to Protect Children from Child Labour (75%)

Wednesday, June 25, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada as part of the agency's No Child For Sale campaign reveals that most Canadians are wanting to be more conscience in their shopping, especially since they believe they have a part to play, through their buying habits, to protect children from exploitative labour.     


Vacation Deficit Decreases as More Americans Confident They’ll Take a Vacation This Year

Tuesday, June 24, 2014

New York, NY – The vacation deficit in America is decreasing this year compared to last, as more Americans intend to take a vacation in 2014, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Half (52%) of Americans say they’re ‘confident’ (37% very/15% somewhat) that they’ll take a vacation in 2014 – defined as leisure travel of at least a week at least 100 miles from home – which is up 5 points from last year and back on par with 2011/2012 results. Furthermore, just 8% say they have already taken a vacation this year, which shows no change from 2013. Those in the Northeast (54%, no change) and Midwest (52%, down 4 points) are most confident about vacationing, although those in the South (51%, up 5 points) and West (49%, up 8 points) saw the largest gains from last year.     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2014)

Monday, June 23, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,242 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


With Changes to Pension Landscape on the Horizon, Canadians of all Ages Want to See Pension Promises Kept, Look to Government to Ensure They Are

Friday, June 20, 2014

Ottawa, ON – As the Government of Canada seeks feedback on its plans to put in place the necessary framework for a new kind of private sector pension plan, “the target benefit pension plan”, a survey conducted by Ipsos Reid on behalf of the Canadian Federation of Pensioners and Bell Pensioners' Group finds that, against a backdrop of uncertainty about the future viability of employer-provided pensions, Canadians are highly supportive of government action to increase pension coverage.     


New Study Reveals that More Canadians Not Expecting Inheritance from Parents (45%) Than Expecting One (35%)

Thursday, June 19, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of HomEquity Bank reveals that when it comes to receiving a parental inheritance, Canadians should not be getting their hopes up.     


Canadians in Cars Talking About Their Road Pet Peeves

Tuesday, June 17, 2014

Toronto, ON – Nearly all Canadians can admit to having certain ‘pet peeves’ within their day-to-day life, with Canadians on the road feeling no different. According to a new survey conducted by Ipsos Reid on behalf of RBC Insurance, nearly all licensed Canadians have their automotive annoyances and have provided their top ‘pet peeves’.     


Ipsos/RBC Consumer Outlook Index: June 2014

Thursday, June 05, 2014

Washington, D.C. - June’s RBC Consumer Outlook Index shows a slight uptick in American consumer confidence, with the overall index score at 51.0, up nearly a point from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mostly steady increases with one notable decrease in the RBC Inflation Index.     


Majority (58%) of Torontonians Support Reduction in the Municipal Land Transfer Tax, Just 28% Oppose

Thursday, June 05, 2014

Toronto, ON – A majority (58%) of Torontonians ‘support’ (23% strongly/36% somewhat) ‘a reduction in the Land Transfer Tax paid by home buyers, instead of a complete repeal of the tax’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. In contrast, just 28% ‘oppose’ (14% strongly/14% somewhat) a reduction in the LTT, while 14% don’t know which position they support.     


Albertans On Greenhouse Gas Emissions From Industrial Facilities

Friday, May 23, 2014

Calgary, AB – A new Ipsos Reid poll, conducted on behalf of The Alberta Energy Efficiency Alliance (AEEA), shows that most Albertans support the Government of Alberta requiring stronger greenhouse gas performance from industrial facilities.     


Property Prospects in 26 Countries: Four in Ten (38%) Globally Think This Month Will Be a Good Time to Buy Property

Thursday, May 22, 2014

Global — A new poll by global research company Ipsos finds that four in ten (38%) respondents in 26 countries think the next 30 days will be a good time to buy real estate, such as a house, vacation property or investment property. This figure has remained unchanged over the past three months (since February 2014). It is three points lower than this time last year (April 2013: 41%) and one point lower than two years ago (April 2012: 39%).     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2014)

Thursday, May 22, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,605 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: May 2014

Thursday, May 01, 2014

Washington, D.C. - May’s RBC Consumer Outlook Index shows virtually no change in American consumer confidence, with the overall index score at 50.1, up marginally after last month’s decrease. For the past year, consumer confidence has not stagnated at or near the current level of 50-51 on the RBC COI.     


BC Views On The Natural Resource Sector

Wednesday, April 30, 2014

Vancouver, BC – A new Ipsos Reid poll conducted on behalf of Resource Works shows that most British Columbians believe the natural resource sector is good for the province. The poll also reveals that more could be done to demonstrate that BC’s natural resource sector is a world leader in terms of innovation and sustainability. British Columbians also think that both industry and government could do more to reduce gaps in perception of the sector held by urban versus rural residents.     


Most (88%) Torontonians See Homeownership as Part of ‘The Canadian Dream’, But Seven in Ten (68%) Say MLTT Would Limit Ability to Afford a Home

Tuesday, April 29, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA) reveals that although most Torontonians believe home ownership to be one of life’s most important moments, the presence of the municipal land transfer tax is viewed as a barrier to home ownership.     


Ipsos Global @dvisory: The Economic Pulse of the World (April 2014)

Friday, April 18, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,675 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


More Young Canadians See Homeownership as a Good Investment in 2014 (86%, Up 8 Points)

Thursday, April 10, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of RBC and their 21st Annual Homeownership Poll, positive sentiment for homeownership among young Canadians has noticeably increased since this time last year.     


Ipsos/RBC Consumer Outlook Index: April 2014

Thursday, April 03, 2014

Washington, D.C. - With April’s RBC Consumer Outlook Index showing a minor drop in American consumer confidence, it is becoming clear that the past year has seen no real improvement in overall consumer sentiment. Other than last fall’s government shutdown-related drop and subsequent recovery, consumer confidence is functionally unchanged over the last year indicating the slow recovery since the recession may have stalled.     


Ipsos Global @dvisory: The Economic Pulse of the World (March 2014)

Friday, March 21, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,647 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers

Friday, March 21, 2014

New York, NY – Many American adults believe the features of reloadable prepaid cards are beneficial to consumers, with their convenience, flexibility, and spending limits seen as the top benefits to consumers, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years

Wednesday, March 19, 2014

New York, NY – One in four (26%) U.S. adults say that they plan to save all or part of their tax refund this year, while about the same proportion plan to use it to pay debt (25%) according to a new online survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. About one in six (16%) plan to use it on everyday expenses (such as groceries, bills, or gas), one in ten for travel (11%) or home improvements (9%), and one in twenty towards a large purchase, such as a car or a house (6%). Just under one in ten say they will use it for something else (8%), or are unsure (8%) of how they will spend it. About three in ten (29%) are not expecting a refund this year.     


Ipsos/RBC Consumer Outlook Index: March 2014

Thursday, March 06, 2014

Washington, D.C. - March’s RBC Consumer Outlook Index shows a return to previous trends after a temporary drop in February. The stability in the overall index reflects trends seen elsewhere in the consumer data. Specifically, employment confidence is at the highest point on record, after taking a brief dip last month due to seasonal holiday employment ending. Consumers still report stable, if not strong, local economies and personal finances.     


Ontario ICI Construction Contractors Bullish About Year Ahead

Wednesday, March 05, 2014

Toronto, ON – Ontario construction contractors are bullish about the amount of business they’ll do in 2014, according to a new Ipsos Reid poll conducted on behalf of the Ontario Construction Secretariat.     


Most (91%) Working Canadians Feel Skills Shortage Will Continue to be an Important Issue in 2014

Tuesday, February 25, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Randstad Canada, addressing the gaps and shortages in skills valued in the workplace continues to be of the utmost importance. Nine in ten (91%) working Canadians believe that the skills shortages and skills gaps will continue to be an issue of importance for 2014.     


Nine in Ten (90%) Torontonians Agree that Billy Bishop Toronto City Airport is an Asset to Toronto

Tuesday, February 25, 2014

Toronto, ON – Nine in ten (90%) Torontonians ‘agree’ (54% strongly/36% somewhat) that ‘the Billy Bishop Toronto City Airport is a valuable asset for the city’ (up 3 points since polling conducted in the summer of 2013), according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (10%) ‘disagree’ (5% strongly/5% somewhat) that it is.     


Majority (71%) Shrug Off Federal Budget as Liberal Lead Jumps to 8 Points Heading into Policy Convention

Wednesday, February 19, 2014

Toronto, ON – A low-key budget by Finance Minister Jim Flaherty last week in the House of Commons has elicited the type of reaction that one might expect for a budget released during the Olympic Winter Games in Sochi – a shrug and a yawn. According to a new Ipsos Reid poll conducted on behalf of CTV News, most (71%) Canadians simply shrug off the federal budget announced last week as most (76%) say it doesn’t impact them positively or negatively. In the meantime, the Grit lead over the Tories has jumped to 8 points as Liberals from across the country prepare to descend on Montreal for their policy convention.     


Canadian Credit Card Holders Prioritize Security (66%) Over Convenience (14%) and Speed (10%) When Making Payments

Wednesday, February 19, 2014

Toronto, ON — A new study conducted by Ipsos Reid of behalf of Visa Canada reveals that Canadians consumers want secure payment options above all else, even ahead of speed and convenience.     


One in Four (24%) Canadian Homeowners Expect Their Home to Be Their Primary Source of Retirement Income

Wednesday, February 19, 2014

Toronto, ON – As housing prices continue to rise in large Canadian cities, a sizeable portion of Canadian homeowners plan to use their homes as their primary source of income after they leave the workforce, according to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial.     


Consumers in 13 European Countries Reject EU-Proposed Cap on Bank Fees

Friday, February 14, 2014

Brussels—A new poll finds that a majority (65%) of citizens across 13 European countries believe a new rule that would create an inflexible cap on interchange rates across bank cards in the EU, currently being considered by European policymakers, would make using credit, debit and pre-paid cards worse for consumers.     


Many Canadian Couples Fall Victim to Arrows of Debt Misfortune This Valentine’s Day

Thursday, February 13, 2014

Toronto, ON – Valentine’s Day is often considered to be a special holiday where Canadians can share a special day with that special someone, but the results of the second annual MNP Valentine’s Day Insolvency Survey conducted by Ipsos Reid on behalf of MNP Ltd. reveal that financial woes might hinder any possible romance for some financially unlucky Canadians.     


Canadians Split on Whether Federal Budget Should Tackle Deficit (53%) or Spend to Stimulate Economy (47%)

Tuesday, February 11, 2014

Toronto, ON – Finance Minister Jim Flaherty may have had a hair cut in preparation for his presentation of the budget on Tuesday, but a new Ipsos Reid poll conducted on behalf of CTV news shows that Canadians are split on whether that hair cut should be extended to the federal budget or not.     


Ipsos/RBC Consumer Outlook Index: February 2014

Thursday, February 06, 2014

Washington, D.C. - February 2014 sees minimal change in consumer confidence as measured by the RBC Consumer Outlook Index. However, the stability in the overall index obscures several countervailing trends observed in the consumer data. Specifically, employment confidence is weaker as seasonal holiday employment ends but consumers are reporting stronger local economies and personal finances as the national economy continues to heal.     


Canadian RRSPs Rebound: Ownership and Contributions Up in 2013

Wednesday, February 05, 2014

Toronto, ON – According to a new study conducted by Ipsos Reid on behalf of RBC for the 24th Annual RBC RRSP poll, more Canadians are planning for the future by owning RRSPs and putting more away. Six in ten (59%) Canadian adults now own RRSPs, up 4 points from 55% in 2012. The average planned contribution by RRSP holders has gone up by more than $500 from this time last year and now sits at approximately $4,653 per contributor.     


Eight in Ten Gen X (79%) and Gen Y (77%) Ontarians Say Home Ownership is Important to Them

Monday, February 03, 2014

Toronto, ON – Eight in ten (79%) Gen X and Gen Y (77%) Ontarians say that home ownership is ‘important’ to them, identifying it as a 6 or higher on an importance scale of 1 to 10, according to an Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.     


Canadians Cautiously Optimistic About Job Market and Economy Heading into 2014

Thursday, January 23, 2014

Toronto, ON – Despite ending on a down note of nearly 50,000 lost jobs heading into 2014, a new study conducted by Ipsos Reid on behalf of Randstad shows that Canadian workers are entering 2014 with a cautiously optimistic outlook for the job market and the economy this year.     


Ipsos Global @dvisory: The Economic Pulse of the World (January 2014)

Wednesday, January 22, 2014

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,153 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: January 2014

Thursday, January 09, 2014

Washington, D.C. - January’s RBC Consumer Outlook Index shows widespread improvement in confidence and a more optimistic outlook about the economy. The damaging impact of the government shutdown appears to have receded from consumer confidence with a 1.8 point rise in the RBC Consumer Outlook Index in the last month and a 4.5 point improvement since November.     


Increasing Retirement Savings (52%, Up 8 Points From 2012) Tops List of Financial Priorities, Slightly Edging Debt Reduction (48%, Down 6 Points)

Thursday, January 09, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of RBC reveals that more Canadians are citing saving for retirement as a top financial priority compared to those who are prioritizing paying off debt, reversing last year’s rankings.     


Ontarians Optimistic About Real Estate Market in 2014

Monday, December 30, 2013

Toronto, ON – Six in ten (59%) Ontarians believe the current real estate market in Ontario is ‘favourable’, according to new research conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA). This compares to just two in ten (18%) Ontarians who believe the market is ‘not favourable’, while one quarter (23%) are ‘neutral’ in their assessment.     


Ipsos Global @dvisory: The Economic Pulse of the World (December 2013)

Tuesday, December 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 21,875 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Majority (63%) of Young Canadian Families Have RESPs for Children’s Future Education Costs

Monday, December 23, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of RBC reveals that while most young Canadians families have begun investing in their children’s future education, a sizeable portion are only putting away minimal amounts due to other financial commitments.     


Americans Get Their Financial Houses in Order for 2014

Friday, December 20, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Wells Fargo on Black Friday shopping. Topline results are available for download on the right side of the page.     


Outlook for Manufacturing Firms in Niagara Region Bright as Three in Four (74%) Anticipate Increasing Business over Next Three Years

Monday, December 16, 2013

Toronto, ON – According to a survey conducted by Ipsos Reid on behalf of the Niagara Economic Development (NEDC), the outlook for the manufacturing sector in the Niagara Region appears bright as a sizeable portion of sector decision-makers anticipate an increase in business and job creation moving forward.     


Majority (57%) of Canadians Are Not Better Off Financially Than Last Year

Monday, December 16, 2013

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial’s Annual Check-Up Survey, most Canadians don’t believe that 2013 has brought better times for their pocketbooks in comparison to 2012.     


Global Attitudes on Materialism, Finances and Family

Friday, December 13, 2013

Global — A major online survey of over 16,000 people across 20 countries conducted by global research company Ipsos suggests that those in emerging economies might see themselves as more materialistic and feel under more pressure to make money than their counterparts in North America and Europe. Looking to the future, respondents appear to be considerably more optimistic about themselves and their families than they are about their country.     


Three in Ten (27%) Pre-Retired Canadians Expect to be ‘Snowbirds’ in Retirement, Although Fewer (16%) Retirees Acknowledge Flocking South for Winter

Tuesday, December 10, 2013

Toronto, ON – While Canadians approaching retirement may think they want to spend their post-career years heading somewhere warm for the winter, the reality is that Canadians currently living in retirement find there’s no place like home year-round, according to the RBC 2013 Retirement Myths and Realities poll conducted by Ipsos Reid.     


Ipsos/Reuters Poll (December 5): Black Friday Shopping

Thursday, December 05, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on Black Friday shopping. Topline results are available for download on the right side of the page.     


Ipsos/RBC Consumer Outlook Index: December 2013

Thursday, December 05, 2013

Washington, D.C. - December’s RBC Consumer Outlook Index shows a broad rebound in confidence as well as a more optimistic outlook about the economy. The Government shutdown and near default are over a month in the past and the holiday season is around the corner. Both of these factors contribute to the 2.7 point rise in the RBC Consumer Outlook Index since last month. All other metrics show similar signs of improvement with the exception of the RBC Inflation Index, which has held steady.     


Seven in Ten (70%) Americans Plan on ‘Giving Back’ This Holiday Season

Monday, December 02, 2013

New York, NY – With the holiday season now underway and shoppers starting to fill stores looking for gifts to wrap, Americans also appear to be saying ‘Tis the season to give back’, according to a new Ipsos Public Affairs survey conducted on behalf of PlanG.     


Ipsos Global @dvisory: The Economic Pulse of the World (November 2013)

Tuesday, November 26, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,083 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Most (92%) Canadians Feel Skating is a Basic Skill that All Children Should have the Opportunity to Learn

Thursday, November 21, 2013

Toronto, ON – Knowing how to skate is thought by many to be as ‘Canadian’ as the mighty beaver and maple syrup. It’s a skill that everyone should know, yet many children are left in the cold when it comes to skating due to a variety of reasons. According to a new study by Ipsos Reid conducted on behalf of RBC, nearly all Canadian parents believe skating is something that all Canadian children should be able to pick up if they want.     


Four in Five (80%) Pre-Retired Canadians Believe They’ll Have the Choice of When to Retire; Reality Reveals that Less Than Half (41%) of Current Retirees Had This Choice

Friday, November 15, 2013

Toronto, ON – Although most Canadians approaching retirement believe they will get to pick the day they step away from their careers, reality has shown that many Canadians are forced to a retire at a time other than one of their choosing, according to a new poll conducted by Ipsos Reid on behalf of RBC.     


Two in Five (36%) Canadian Parents Feel Current Financial Situation is Affecting Children’s Perception of Money Management

Wednesday, November 13, 2013

Toronto, ON – A new study of Canadian parents conducted by Ipsos Reid on behalf of MNP LLP reveals that while most parents believe they are more than competent financial role models for their children, a sizeable portion, however, believe that how they handle their finances is having an adverse impact on their children.     


Overall Holiday Spending of Canadian Gift Givers to Increase Slightly in 2013; Increase Driven by Non-Gift Expenses

Wednesday, November 13, 2013

Toronto, ON – As the prime holiday shopping season approaches, Canadians are remaining generous in spirit, while continuing last year’s trend of tightening their belts as gift-givers, according to a new survey conducted by Ipsos Reid on behalf of RBC. Anticipated holiday spending has increased since this time last year, although this is not driven by expecting to spend more on gifts.     


Seventy-Two Percent of Black Friday Shoppers Plan To Do Some or All of Their Shopping Online

Wednesday, November 06, 2013

New York, NY – Just over half (53%) of U.S. adults plan to shop on Black Friday this year, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. Of those planning to shop on Black Friday, 35% plan to shop primarily online, 28% plan to shop primarily in stores, and 37% will shop both online and in stores.     


Ipsos/RBC Consumer Outlook Index: November 2013

Thursday, October 31, 2013

Washington, D.C. - November’s RBC Consumer Outlook Index shows a clear and dramatic effect of the recent Government shutdown and near default, with the Outlook Index 3.7 points down from last month, the largest single-month decline since the Recession hit in 2008. All other metrics show similar large declines with the exception of the RBC Inflation Index, which has held steady.     


Canadians Equally as Likely to Be ‘Anxious’ (38%) or ‘Comfortable’ (38%) with Their Current Debt Level, While One Quarter (24%) Have no Debt

Tuesday, October 29, 2013

Toronto, ON – According to the results of a new study conducted by Ipsos Reid on behalf of RBC’s and its 3rd Annual Debt Poll, Canadians finding themselves in debt have been turning to old-fashioned remedies, such as cutting back on spending and postponing spending on big items, to help them reduce debt levels – and they’re equally as likely to be anxious as comfortable with their current debt level.     


Four in Five (83%) Pre-Retired Boomers Find ‘Staying Put and Paying for At-Home Care as Needed' is an Appealing Living Arrangement as They Age

Thursday, October 24, 2013

Toronto, ON – Boomers on the verge of retirement appear content with staying put and will pay for at-home needs if necessary, according to a new Ipsos Reid survey conducted on behalf of RBC. More than four in five (83%) pre-retired boomers indicate that ‘staying in their current home and paying for home care as needed’ is ‘appealing’ (31% very/53% somewhat), while fewer than one in five (17%) find this ‘not appealing’ (4% not at all/13% not very).     


Ipsos Global @dvisory: The Economic Pulse of the World (October 2013)

Tuesday, October 22, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,041 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Debt Ceiling Aftermath

Friday, October 18, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the debt ceiling aftermath. Topline results are available for download on the right side of the page.     


Most (60%) Canadians Concerned About Impact of No Pipeline on Canada’s Economy, Own Financial Situation

Thursday, October 03, 2013

Toronto, ON – With pipelines being in the news given US reluctance to approve or reject the Keystone XL Pipeline from Alberta to Texas and the effective killing of an idea to run the pipeline west to the BC coast, most Canadians are worried about the potential financial implications of U.S. President Barack Obama putting the final halt to the divisive pipeline deal.     


Ipsos/RBC Consumer Outlook Index: October 2013

Thursday, October 03, 2013

Washington, D.C. - Overall American consumer optimism has decreased slightly since last month, with the notable exception of the Jobs Index holding steady and the notable decrease in the perception of rising prices. October’s RBC Consumer Outlook Index is down 0.4 points to 50.7. Across most individual metrics, this month’s data shows some pessimism, perhaps due to the budget talks in Washington, DC.     


Almost Half (46%) of Canadians Expect a Permanent Impact on their Finances Following a Serious Health Event

Monday, September 30, 2013

Toronto, ON – Almost half (46%) of Canadians feel that a major health event would have a big, possibly permanent impact on their personal finances, according to a new Ipsos Reid poll conducted on behalf of Sun Life Financial. Over one third (36%) feel that a major health event would have a manageable, temporary impact, and less than one in five (18%) would not expect any impact. Canadians age 45 to 54 (85%) and Canadians age 35 to 44 (85%) are more likely to expect either a big, permanent impact or a manageable, temporary impact, compared to those age 18-24 (82%), 25-34 (83%), 55-64 (82%), and 65 plus (71%).     


Ipsos Global @dvisory: The Economic Pulse of the World (September 2013)

Tuesday, September 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,503 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll (September 20): Quantitative Easing

Friday, September 20, 2013

Washington, DC - These are findings from an Ipsos poll conducted for Thomson Reuters on the U.S. Federal Reserve's Quantitative Easing program.     


Ipsos/RBC Consumer Outlook Index: September 2013

Thursday, September 05, 2013

Washington, D.C. - American consumer optimism has increased since last month, with some indices reaching new highs. September’s RBC Consumer Outlook Index is up1.7 points to 51.1, driven in large part by increased optimism about employment. This increase is reflected across nearly all sub-indices, with the exception of Investment, which remained stable. Across most individual metrics, this month’s data shows a movement towards optimism driven by perceptions of a stable economy. This increase is in contrast to August and July’s numbers, both of which had declined since June’s near-record highs.     


One in Three (32%) Torontonians Have Used Billy Bishop Toronto City Airport

Wednesday, September 04, 2013

Toronto, ON – One in three (32%) Torontonians have used Billy Bishop Toronto City Airport, including half of those living downtown, according to a new Ipsos Reid poll of 700 Toronto residents (including 300 living downtown south of Queen Street) conducted on behalf of the Toronto Port Authority. The average Torontonian has used the airport 2.1 times (including non-users), while the average user has used it approximately 7 times (6.7).     


Canadians and Ipsos Reward Customer Service Excellence within the Nation’s Financial Services Sector

Thursday, August 29, 2013

Toronto, ON – Banking and investing are at the core of Canada’s economy, so measuring customer service excellence is a critical score for assessing the success of the financial sector’s performance. That’s why Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, is pleased to announce the winners of its 2013 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Ipsos Global @dvisory: The Economic Pulse of the World (August 2013)

Tuesday, August 27, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,002 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: August 2013

Thursday, August 01, 2013

Washington, D.C. - American consumer optimism has decreased marginally since last month, but remains fairly strong relative to the past few years. August’s RBC Consumer Outlook Index is down 1.3 points to 49.4, the second month in a row it has dropped following June’s record high. This slight decline is reflected across all sub-indices. Across most individual metrics, this month’s data shows a movement towards stability and consistency rather than optimism – but does not reflect the pessimism that has been prevalent in these measures over the past few years.     


Ipsos Global @dvisory: The Economic Pulse of the World (July 2013)

Monday, July 22, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,514 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: July 2013

Wednesday, July 03, 2013

Washington, D.C. - American consumer optimism has dropped off slightly from last month’s record highs, but remain relatively strong overall. July’s RBC Consumer Outlook Index is down 1.1 points to 50.7, which is still the second-highest score measured since December 2007. This trend is reflected across all subindices, with sustained high ratings on jobs, investments, expectations about the future, and current sentiment about the economy today. While most of these post small dips since last month, they are all indicative of overall positive direction since the start of 2013.     


Nearly Half (44%) of Canadian Financial Advisors See Zero Economic Growth in Canada for Second Half 2013

Wednesday, June 26, 2013

Toronto, ON – Many financial advisors in Canada aren’t overly optimistic about the Canadian economy in the last half of 2013, but do appear positive about capital markets around the world heading into 2014, according to a new Ipsos Reid survey conducted on behalf of Sun Life Financial.     


Vacation Deficit Increases as Fewer Americans Confident They’ll Take a Vacation This Year

Monday, June 24, 2013

New York, NY – The vacation deficit in America is increasing this year over last, as fewer Americans intend to take a vacation in 2013, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Fewer than half (48%) of Americans say they’re ‘confident’ (32% very/16% somewhat) that they’ll take a vacation in 2013 – defined as leisure travel of at least a week at least 100 miles from home – down 4 points from last year. Furthermore, just 8% say they have already taken a vacation this year, which is down 3 points since last year.     


Ipsos Global @dvisory: The Economic Pulse of the World (June 2013)

Monday, June 24, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,513 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Nearly Half of Small Business Owners Are Most Commonly Paid by Check

Friday, June 21, 2013

New York, NY – Nearly nine in ten (88%) small business owners report that at least some proportion of their customers pay by check, according to a new poll of over 1,000 business owners (defined as having a maximum of 500 employees) conducted by Ipsos Public Affairs on behalf of WePay. Likewise, nearly half (45%) report that their customers most frequently pay by check, while three in ten (30%) say that they tend to be paid by credit card, and a quarter (25%) are most commonly paid in cash.     


Physical Health (70%) Tops Finances (57%) as an Expected Challenge for Canadian Boomers Nearing Retirement

Tuesday, June 18, 2013

Toronto, ON – For Canadian pre-retirement boomers, the top challenges facing them in retirement will come with getting a clean bill of health, for both themselves and their spouse or partner, and maintaining a stable income, according to a new Ipsos Reid survey conducted on behalf of RBC and the 2013 RBC Retirement Myths and Realities Poll.     


Two-Thirds (65%) of Torontonians Support Plans to Eliminate the Toronto Land Transfer Tax

Friday, June 14, 2013

Toronto, ON – With the City of Toronto’s Executive Committee scheduled to review a City staff report on options for phasing out the Toronto Land Transfer Tax (LTT) in the upcoming weeks, support for the removal of this tax continues to achieve high public support, according to a new Ipsos Reid survey conducted on behalf of the Toronto Real Estate Board (TREB).     


Ipsos/RBC Consumer Outlook Index: June 2013

Thursday, June 06, 2013

Washington, D.C. - American consumer attitudes continue to improve, and reflect recent indicators suggesting economic improvement: June’s RBC Consumer Outlook Index is at the highest rating we have seen since October 2007. This public optimism has yielded upward movement across all sub-indices as well, with improved perceptions on jobs, investments, expectations about the future, and current sentiment about the economy today. Perceptions of inflation are up as well, driven primarily by rising home prices.     


Large Majority of Americans View Credit Cards as Important to the U.S. Economy and to Small Businesses

Tuesday, June 04, 2013

New York, NY – Nearly three quarters (72%) of adults feel that credit cards are important to the U.S. economy and more than three quarters (77%) believe credit cards are important to small businesses, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Most Millionaires Shop at Walmart

Tuesday, June 04, 2013

Toronto, ON – When pop culture portrays millionaires, it is typically with images of luxury cars, high-end stores, designer boutiques in exotic locations, and limitless spending with little sensitivity to cost. Yet, a new survey of Canadian millionaires conducted by Ipsos Reid reveals that most of them shop at Walmart, placing it number-one among major retailers in Canada among millionaires.     


Nine in Ten Canadians Support Taxing the Rich “More” (88%) and a Potential ‘Millionaire’s Tax’ (89%)

Thursday, May 30, 2013

Toronto, ON – While Canadians have great respect and admiration for the success and innovation of the country’s ‘rich’, most believe they should be putting more into the national coffers, according to a new poll conducted by Ipsos Reid on behalf of The Munk Debates.     


One in Four (27%) Canadians Working in the Financial Sector Don’t Believe Their Organization is Prepared for Changes in Regulatory Frameworks or Demands

Thursday, May 23, 2013

Toronto, ON – Potential changes to notable financial regulatory frameworks, such Basel III or Dodd-Frank, could lead to different effects on different areas of an organization, but most Canadians working in the financial sector believe their company is up to the task at adjusting to such changes, according to a new survey conducted by Ipsos Reid on behalf of Randstad Canada.     


Ipsos Global @dvisory: The Economic Pulse of the World (May 2013)

Thursday, May 23, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Rising Food Prices Cause Canadians to be More Frugal, Make Smarter Food-Buying Decisions

Thursday, May 16, 2013

Toronto, ON – Canadians are likely to keep a closer eye on the price tags the next time they’re at the grocery store as most believe food prices have gone up and it’s had an impact on their shopping habits, according to a new survey conducted by Ipsos Reid on behalf of RBC. Eight in ten (84%) believe food prices have increased in the last year compared to the year before, compared to only 15% who believe they’ve stayed the same and 1% who believe they’ve decreased.     


Ipsos/RBC Consumer Outlook Index: May 2013

Thursday, May 02, 2013

Washington, D.C. - While almost a third of Americans say they have been impacted in some way by the sequester, this does not appear to have damaged consumer confidence, which has remained steady since last month. The May RBC Consumer Outlook Index is the third highest rating since January 2008, following peaks in September 2012 and April 2013. While there have been dips to the RBC Investment Index and RBC Current Conditions Index, these both posted significant growth last month and so the overall scores remain high.     


BC Views on Property Transfer Tax

Wednesday, May 01, 2013

Vancouver, BC - An Ipsos Reid survey conducted on behalf of the Real Estate Board of Greater Vancouver shows that a majority of British Columbians have some concerns with the provincial Property Transfer Tax.     


Majority (60%) of Canadian Homeowners Admit to Mistake Making When Buying a Home; Renovations (15%), Small Down Payments (14%), and No Home Inspection (13%) Among Top Concerns

Monday, April 29, 2013

Toronto, ON – When it comes to the purchase of a home, most Canadians admit to making some mistakes, according to the 20th Annual RBC Homeownership Poll conducted by Ipsos Reid. The majority (60%) of Canadian homeowners indicate they’ve made some kind of mistake when buying a home, compared to two in five (40%) who say they haven’t.     


Majorities of Americans Find Current Credit and Debit Card Payment Networks to Be Efficient, Secure and Trustworthy

Wednesday, April 24, 2013

New York, NY – Majorities of adults find the current credit and debit card payment networks to be efficient, trustworthy, and secure according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Specifically, nearly three quarters (73%) agree that through the credit and debit payment system transactions are processed seamlessly and efficiently. Similarly, more than six-in-ten feel that the current payment system is one they can trust (65%), and that their privacy and security are protected in this system (61%) . Moreover, eight in ten (80%) believe that credit card companies provide protection and security to their customers when it comes to their personal and financial information.     


Kitchener Casino Consultation Poll

Wednesday, April 24, 2013

Toronto, ON - These are the findings of an Ipsos Reid survey conducted on behalf of Bingemans. The full report is available for download on the right.     


Ipsos/Crain's Chicago Business Poll: Illinois Pulse April 2013

Friday, April 19, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Crain's Chicago Business.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, April 17, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Two in Five (39%) Canadians Drivers Likely to Buy a Car in Next Two Years

Wednesday, April 17, 2013

Toronto, ON – According to a new poll conducted by Ipsos Reid on behalf of RBC, two in five (39%) Canadian drivers consider themselves ‘likely’ (13% very/27% somewhat) to purchase a car in the next two years, while three in five believe such a purchase is ‘not likely’ (46% strongly/15% somewhat) in this time frame. Canadians potentially in the market for a new vehicle vary with regards to how long it will take for them to make their next purchase:     


Ipsos/RBC Consumer Outlook Index: April 2013

Thursday, April 04, 2013

Washington, D.C. - Consumers appear to feel they have avoided the ‘doom and gloom’ promised last month with the onset of sequester; three in five (61%) feel sequester has had a small impact, no impact at all, or an uncertain impact on the economy. This sense of relief, paired with increasing optimism about the housing market and one’s personal finances, finds the April RBC Consumer Outlook Index at the second-highest figure recorded since October 2007. The RBC Investment Index and RBC Current Conditions Index also post very impressive growth, both now at their highest scores since 2007.     


Canadians See Slowdown in Housing Market as Fewer (15%) Are ‘Likely’ (4% Very/11% Somewhat) to Purchase a Home in Next Two Years, Down 12 Points From Last Year

Tuesday, March 26, 2013

Toronto, ON – Many Canadians are taking a wait-and-see approach to home-buying in 2013, especially those entering the housing market for the first time, according to a new survey conducted by Ipsos Reid on behalf of RBC.     


One in Five (20%) Canadians Have Been Exposed to a Tax Season-Related Scam

Wednesday, March 20, 2013

Toronto, ON – With tax season underway, many scams attempting to cheat Canadians out of their money are likely to surface with a good portion of Canadians already having been exposed to such scams at some point in their life, according to a new survey conducted on behalf of Ipsos Reid on behalf of the Certified General Accountants Association of Canada (CGA). According to the results of the data, one in five (20%) Canadians admit to having been exposed, whether it is themselves, a close friend/family member, or someone they know, to a tax season-related scam. The following table fully outlines the scams that took place in and around tax season time that Canadians have been exposed to:     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, March 20, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,147 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Payroll Taxes & Household Spending

Wednesday, March 13, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about payroll taxes and household spending.     


Ipsos/RBC Consumer Outlook Index: March 2013

Thursday, March 07, 2013

Washington, D.C. - With the arrival of the sequester, consumer outlook has dropped notably. The March RBC COI fieldwork period bracketed the start of sequester, and so this month’s data captures a strong sense of public pessimism about the economy. The March RBC Consumer Outlook Index shows a marked decline, and this carries over across most sub-indices (with Jobs the only sub-index that is holding steady). The improved economic outlook evident in the first two months of 2013 appears to have been wiped out by rising gas prices and the failure of the government to avoid sequestration.     


Ipsos/Reuters Poll: Sequestration

Wednesday, March 06, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on sequestration. Topline results are available for download.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, February 27, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,007 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Hispanics are Optimistic About their Families’ Financial Futures

Tuesday, February 26, 2013

New York, NY – Eight in ten Hispanics expect their family’s financial situation to improve over the next four years compared to only 68 percent of the general public, according to a new Ipsos Public Affairs telephone poll of 501 Hispanic adults and 1,003 adults from the general public, conducted on behalf of New York Life. The majority of Hispanics age 18 and older expressed confidence in the economy; in their personal job security; and in their ability to retire.     


Hispanos en los Estados Unidos se Encuentran Optimistas Sobre el Futuro Financiero de sus Familias

Tuesday, February 26, 2013

New York, NY – Ocho de cada diez hispanos esperan que la situación financiera de sus familias mejore en los próximos cuatro años comparado con el 68 por ciento del público en general, según una nueva encuesta telefónica de Ipsos Public Affairs entre 501 adultos Hispanos y 1,003 adultos de la población general de los Estados Unidos, realizada para New York Life. La mayoría de los hispanos encuestados expresaron confianza en la economía; en su seguridad laboral; y en su habilidad para jubilarse.     


Only One Quarter (27%) of Working Canadians Expect to Be Fully Retired by Age 66

Wednesday, February 20, 2013

Toronto, ON – The proportion of Canadians who expect to retire by age 66 has been consistently declining over the last five years, reaching a new low mark in 2012, according to a new Ipsos Reid survey conducted on behalf of Sun Life Financial.     


Average Canadian Starts Saving for Retirement at Age 32

Wednesday, February 20, 2013

Toronto, ON – With so many sources telling them to start saving for retirement as early as possible, the average Canadian won’t start putting away for their retirement until their early thirties, according to a new poll conducted on behalf of Ipsos Reid on behalf of RBC. The data reveals that the average Canadian won’t start saving for retirement until the age of 32. One in five (21%) will start saving for retirement before the age of 25, while one in four started saving for retirement between the ages of 25-34 (24%) or 35-54 (26%). Only 3% of Canadians started saving for retirement at 55 or later. Alarmingly, one in four (26%) Canadians have not started saving for retirement yet.     


Two in Five (38%) Married or Common-Law Canadians Consider Themselves to Be Struggling Financially

Wednesday, February 13, 2013

Toronto, ON – While most Canadians who are married or living common law are aware of their debts and discuss financial problems with their partners, many still believe they have financial difficulties, according to a new Ipsos Reid poll conducted on behalf of MNP Ltd. Two in five (38%) married and common law-living Canadians ‘agree’ (12% strongly/26% somewhat) that they ‘consider themselves to be struggling financially’, with three in five (62%) ‘disagreeing’ (34% strongly/28% somewhat).     


Canadians Believe Lack of Income (48%) and Too Much Debt (22%) Are Biggest Obstacles in Managing/Investing Their Money

Monday, February 11, 2013

Toronto, ON – When it comes to managing their money or investing, Canadians believe that not having enough money coming and owing too much are the top obstacles they face, according to a new poll conducted by Ipsos Reid on behalf of Investor Education Fund (IEF). Half of Canadians (48%) cite ‘lack of income’ as an obstacle for them when it comes to managing their money and investing, while one in five (22%) believe having ‘too much debt’ provides an obstacle for their financial management and investing. Interestingly, one in five (16%) don’t have any obstacles when it comes to managing or investing. The table below outlines in full all the obstacles Canadians identify when it comes to managing their money or investing:     


Three in Ten (31%) Canadians Spent More Than Intended This Holiday Season; Overspent by an Average of $463

Thursday, February 07, 2013

Toronto, ON – While most Canadians kept their holiday spending in check, a sizeable portion of Canadians spent more than intended during the holiday season, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (69%) Canadians did not spend more than they intended this holiday season, unchanged from a year ago, compared to three in ten (31%) who say they overspent, also unchanged from this time last year. The following table highlights both national and regional figures of how many Canadians kept within budget as well as those who overspent and the differences compared to last year:     


Most Retired (54%) and Not Yet Retired (78%) Canadians Haven’t Determined the Savings Amount Needed to Allow them a Comfortable Retirement

Wednesday, February 06, 2013

Toronto, ON – Most Canadians, retired or not, have not determined the amount of money they’d need to have a comfortable retirement, according to a new Ipsos Reid poll conducted on behalf of RBC. Although higher than at any point over the last four years, less than half (46%) of retired Canadians say they determined the amount of money they’d need to accumulate in savings or investments in order to have a comfortable retirement prior to retiring, while a majority (54%) had not determined this amount prior to retiring. Even fewer Canadians who are not yet retired have determined the savings amount necessary for them in retirement. Only one in four (23%) Canadians not yet retired have determined how much they’d need to save in order to have a comfortable retirement, while three in four (78%) have not determined such an amount.     


Likely Payroll Tax Increases as a Result of ‘Fiscal Cliff’ Legislation Leads to One in Five (20%) Americans Curbing Charitable Donations

Thursday, January 31, 2013

New York, NY – With the likely payroll tax increases in the coming year due to the recent ‘fiscal cliff’ legislation, one in five (20%) Americans are planning on donating less to charities, according to a new Ipsos Public Affairs poll conducted on behalf of ChildFund International. A majority (54%), however, will donate the same amount as last year, while one in ten (6%) will donate more. One in five (21%) Americans don’t plan on giving to charities this year.     


Ipsos/RBC Consumer Outlook Index: February 2013

Thursday, January 31, 2013

Washington, D.C. - With the resolution of the fiscal cliff issue and recent Presidential inauguration, February shows strong improvement in consumer outlook. The second RBC Consumer Outlook Index of the year shows a substantial bump overall, and this carries over to some of the key sub-indices as well. This data builds on the moderate improvements found last month, and reinforce the notion that American consumers are entering 2013 with an overall improved economic outlook.     


Many Canadians Believe Saving For Children’s Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement

Wednesday, January 23, 2013

Toronto, ON – Looking ahead to retirement, many Canadians (aged 18-54) believe that generational obstacles will have adverse effects on their ability to save for retirement, according to a new Ipsos Reid survey on behalf of RBC. Half (48%) of Canadians ‘agree’ (13% strongly/36% somewhat) that ‘saving for my children’s education has impacted/will impact my ability to save for retirement’, while half (52%) ‘disagree’ (26% strongly/25% somewhat). Comparatively, two in five (36%) ‘agree’ (6% strongly/30% somewhat) that ‘I am concerned that caring for my aging parents has impacted/will impact my ability to save for retirement’ against a majority (64%) who ‘disagree’ (29% strongly/36% somewhat). The following table outlines a list of statements regarding attitudes Canadians have towards retirement and how much they ‘agree’ or ‘disagree’ with these statements:     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, January 23, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,008 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Adults Would Like to See Wider Acceptance of Credit and Debit Cards by Different Types of Merchants and Small Businesses

Tuesday, January 15, 2013

New York, NY – Looking ahead to the New Year, the majority of adults say that they plan to use various payment methods, such as cash, credit cards, checks, and other methods, about the same as they did in 2012.     


Ipsos/RBC Consumer Outlook Index: January 2013

Thursday, January 10, 2013

Washington, D.C. - As we enter the New Year, the first RBC Consumer Outlook Index of the year shows small improvements across the board in consumer outlook. This is likely related in part to the resolution of the fiscal cliff issue early in 2013. While the improvements are moderate, this shift in views does signal that American consumers are entering 2013 with an overall improved economic outlook.     


Two-Thirds (65%) of Canadians Optimistic For Economy in 2013, Especially In West

Thursday, December 27, 2012

Toronto, ON – Looking ahead to the New Year, most Canadians have a positive outlook on Canada’s economy, especially those living in the west, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Two-thirds (65%) of Canadians expect 2013 to be a ‘good’ (8% very/57% somewhat) year for the Canadian economy, while one in three (35%) believe it will be a ‘bad’ (6% very/29% somewhat) year going forward.     


Majority (59%) of Canadians Don’t Support U.S.-Style Free Trade Agreement with China

Wednesday, December 19, 2012

Toronto, ON – When it comes to increased trade talks with China, a majority of Canadians do not want a trade agreement similar to the one Canada has with the United States, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Three in five (59%) ‘disagree’ (23% strongly/36% somewhat) that ‘Canada should enter into a Free Trade agreement with China like the one we have with the US’, while two in five (41%) ‘agree’ (7% strongly/34% somewhat) that Canada should enter into such an agreement.     


Two-Thirds (68%) of Canadians Agree Harper Government Should Stop the Sale of Canadian Companies to All Foreign Investors, Three Quarters (74%) Agree Sales to Foreign-Owned State Enterprises Should...

Wednesday, December 19, 2012

Toronto, ON – Most Canadians want to put a stop to the sale of Canadian companies to foreign investors – particularly if that investor is a state-owned enterprise – according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Two-thirds (68%) of Canadians ‘agree’ (29% strongly/38% somewhat) that ‘the Harper government should stop the sale of Canadian companies to all foreign investors’. Just one in three (32%) Canadians, however, ‘disagree’ (7% strongly/25% somewhat) that the government should stop the sale of companies to foreign investors.     


Credit Card Rewards Most Likely to Be Put towards Household Necessities, though Four in Ten Plan on Using Rewards for Holiday Purchases

Thursday, December 13, 2012

New York, NY – Among credit card holders, over three quarters (77%) have rewards programs associated with their cards, most commonly cash back (47%) and general rewards points (44%), according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Other rewards programs include airline miles (15%), gas rewards points (8%), hotel points (7%), or some other reward program (4%). Fewer than one-quarter (23%) do not have rewards programs associated with their cards.     


Nearly Two-Thirds (63%) of Canadians Are Worried that America’s ‘Fiscal Cliff’ Will Hurt the Canadian Economy

Wednesday, December 12, 2012

Toronto, ON – When thinking about America’s ‘fiscal cliff’, which is a package of tax increases and spending cuts due to be implemented by the U.S. government at the beginning of the new year, many are worried that this will have negative repercussions on Canada’s economy, according to a new poll conducted by Ipsos Reid on behalf of Sun Life Financial. Nearly two-thirds (63%) of Canadians are ‘worried’ (10% very/53% somewhat) that America’s ‘fiscal cliff’ will hurt the Canadian economy, while two in ten are ‘not worried’ (21%) or they don’t know (17%) how it will affect the Canadian economy.     


While Saving Money (70%) Is Tops For Canadians Not Yet Retired, Two-Thirds (66%) Are Focused on Paying Off Debt to Get Ready For Retirement

Wednesday, December 12, 2012

Toronto, ON – While the top activity for retirement preparation among Canadians not retired is ‘saving money’ (70%), two-thirds (66%) are focusing on paying off debt, according to a new poll conducted by Ipsos Reid on behalf of RBC. Half (45%) of Canadians not yet retired would prepare for retirement by ‘figuring out what regular expenses would be’. The following table outlines in full the actions Canadians not yet retired would take when it comes to retirement preparation:     


More Torontonians (68%, Up 3 Pts.) Support Plans to Eliminate the Toronto Land Transfer Tax In Comparison to This Time Last Year (65%)

Monday, December 10, 2012

Toronto, ON – Torontonians are becoming increasingly supportive of eliminating the city’s Land Transfer Tax (LTT), according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Seven in ten (68%) Torontonians ‘support’ (34% strongly/34% somewhat) the plan to eliminate Toronto’s Land Transfer Tax, revealing an increase of 3 pts. compared to this time last year. Only one-third (32%) ‘oppose’ (13% strongly/20% somewhat) repealing the LTT, which is down 3 points since last November.     


Ipsos/RBC Consumer Outlook Index: December 2012

Thursday, December 06, 2012

Washington, D.C. - These are the findings for the December 2012 RBC Consumer Outlook Index:     


Four in Five (83%) ‘905’ Residents of the GTA Oppose Implementation of a New Municipal Land Transfer Tax Even If Revenue Goes Towards Offsetting Deficits or Increasing Programs

Tuesday, December 04, 2012

Toronto, ON – Four in five (83%) ‘905’ residents of the GTA ‘oppose’ (58% strongly/25% somewhat) a new municipal land transfer tax in their city, even if tax revenues were to go towards offsetting potential deficit shortfalls or increased investments in local infrastructure or other city programs, according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Nearly one in five (17%), however, ‘support’ (2% strongly/15% somewhat) such a tax.     


Ipsos Global @dvisory: The Economic Pulse of the World

Friday, November 30, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,713 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Canadians More Optimistic About Personal Finances (+5 pts.) and National Economy (+3 pts.) in 2013; Younger Canadians Most Optimistic

Tuesday, November 27, 2012

Toronto, ON – Focusing on 2013, Canadian consumers appear to be more optimistic about personal and national finances in the upcoming year compared to 2012, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten (37%) Canadians believe their own personal financial situation will ‘improve’ (5% a lot/32% a little) in the next year, showing a five point bump from this time last year (32%). Another four in ten (43%) believe their own financial situation will ‘stay the same’, while two in ten (20%) believe it will ‘worsen’ (4% a lot/16% a little).     


Four in Ten Canadian Gift Givers Choose to Give a Gift Card When They Want to Provide Options (37%) or Aren’t Sure What To Buy the Recipient (36%)

Wednesday, November 21, 2012

Toronto, ON – When deciding on what to buy their loved ones this holiday season, Canadian gift givers often turn to gifts cards due to their versatility, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten Canadian gift givers say they choose to give gift cards when they want to give the recipient options (37%) or when they’re not sure what to buy (36%). One in ten (8%) Canadians planning on giving gifts this holiday season say they always or almost always give gift cards while just one in ten (13%) never give gift cards. The following table outlines various reasons Canadian gift givers choose to give gift cards:     


Four in Five (82%) Canadians Plan on Giving Gifts This Holiday Season; Anticipated Spending Amount on Gifts Consistent With Last Year, Spending on Other Holiday Expenses Expected to Decline

Thursday, November 15, 2012

Toronto, ON – Four in five (82%) Canadians plan on giving gifts to others this holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. This number is up slightly from last year (80%) and on par with those who planned on giving gifts in 2010 (82%). Less than two in ten (18%) don’t plan on giving gifts to others this holiday season, which is down 2 points from last year and identical to those who gave the same answer in 2010.     


Although Half (46%) Always Budget Their Money, One-Quarter (24%) Don’t Budget At All

Wednesday, November 14, 2012

Toronto, ON – Although half (46%) ‘always budget their money’, one-quarter (24%) say they ‘don’t budget their money’ at all. Other Canadians tend to budget for specific purchases or contingencies. Two in ten (17%) Canadians ‘budget for big ticket items only (e.g. events, vacations, and gifts)’, while only 13% say they ‘budget for emergencies’.     


Majority (53%) of Americans in the Workforce Believe They Won’t Be Able to Retire by Age 65; Cite Inability to Save (40%) as Top Reason Why

Wednesday, November 14, 2012

Toronto, ON – Many Americans in the workforce may need to start rethinking their path to retirement. Although one in five (21%) are already retired, among those who aren’t more and are still in the workforce, a majority (53%) believe that they won’t be able to retire by the age of 65 in comparison to those who think they will (47%), according to a new poll conducted by Ipsos Observer on behalf of Quicken. The table below outlines why many American employees don’t believe they’ll be able to retire by 65:     


Ipsos/RBC Consumer Outlook Index: November 2012

Thursday, November 01, 2012

Washington, D.C. - The overall RBC Consumer Outlook Index has improved very slightly this month, increasing 0.5 to 48.9. This underlines the sustained improvement in optimism first measured in September, with this month’s figure among the highest measured in 2012.     


Only One-Third (32%) of Canadians Under 18 Say Their Parents Regularly Discuss Money and Finances with Them

Monday, October 29, 2012

Toronto, ON – One in three (32%) Canadians ages 10-17 say their parents ‘regularly (6% daily/26% a few times a week) talk to them about money and finances, according to a new poll conducted by Ipsos Reid on behalf of ABC Life Literacy Canada. Four in ten (43%) say that their parents discuss these matters with them ‘a few times a month’, while one-quarter (23%) say they ‘rarely’ talk about money with their parents. 2% say they ‘never’ talk to their parents about money or finances. The following tables outlines in the full frequent discussion topics between children and parents:     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, October 18, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,680 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Seven in Ten (68%) Small Business Owners Plan to Make Some Form of Investment in Their Business Within the Next Two Years; New Equipment (35%) Top Planned Investment

Wednesday, October 17, 2012

Toronto, ON – Seven in ten (68%) small business owners in Canada plan to make some type of business investment within the next two years, according to a new poll by Ipsos Reid conducted on behalf of RBC. One-third (32%) of Canadians small business owners, however, say they don’t plan on making any such investments in two years time. The top investment many small business owners see themselves investing in within the next two years is new equipment (35%), followed by new technology (29%) and new products and services (27%). The table below fully outlines what investments Canadian small business owners plan to make within the next two years:     


More Canadians (26%, +4 pts) Have No Personal Debt Compared to Last year, Although Those With Debt Are Less Comfortable (40%, -5 pts) and More Anxious (34%, +2pts) With Their Debt Level This Year

Wednesday, October 10, 2012

Toronto, ON – One-quarter (26%) of Canadians say they have no personal debt, according to a new poll conducted by Ipsos Reid on behalf of RBC, up from two in ten (22%) who said they had no personal debt in 2011. Also, less Canadians in 2012 are comfortable with their level of debt (-5 pts, 45% in 2011) compared to more Canadians who are anxious about their debt level this year (+2 pts, 32% in 2011). Four in ten (40%) are ‘comfortable with their debt level’ (18% very comfortable/22% somewhat comfortable) this year, compared to one-third (34%) who are ‘anxious about their debt level’ (10% great deal of anxiety/24% some anxiety).     


Ipsos/RBC Consumer Outlook Index: October 2012

Thursday, October 04, 2012

Washington, D.C. - While the Index has dropped two points since last month, it still remains higher than at any other time pre-September this year. The shift from last month seems to reflect increasing uncertainty rather than overt pessimism. Consumers appear to be in a ‘holding pattern’ now, with optimism fairly flat – uncertainty about the election outcome may play a role here.     


Storm Clouds on the BRIC Horizon: Falling Consumer Optimism in Brazil, Russia, India, and China

Wednesday, September 26, 2012

Washington, D.C. – The economic meltdown of late 2008 and early 2009, while global in nature, most squarely affected Europe, the United States, and more generally the industrialized world. In many of these places, consumer optimism fell between 30 and 40 points and has been very slow to recover since. Such dampened consumer enthusiasm, in turn, equated into serious household de-leveraging and reduced interest in spending on non-essentials goods and services. In contrast, this economic scenario only marginally affected consumers in emerging markets and, in particular, the BRIC countries.     


Canadian Reward Card Holders Cite ‘Cost and Budget’ (67%) and ‘Family and/or Friends’ (49%) as Biggest Considerations for Planning a Vacation

Wednesday, September 26, 2012

Toronto, ON – When it comes to factoring in considerations for planning vacations, two-thirds (67%) of Canadians who carry rewards cards consider cost and budget or when they can afford to go on vacation, according to a new Ipsos Reid poll conducted on behalf of RBC. Half of Canadians with rewards cards also factor in family and/or friends (49%) or a great bargain or deal (45%) when vacation planning. Two in ten (21%) take their reward points or miles into account when making vacation plans. Below is a complete list of what factors Canadians who carry reward cards take into consideration when planning their vacation:     


Investment Safety (44%) Most Important When Considering Buying GICs; Liquidity (65%) Least Important Consideration

Tuesday, September 25, 2012

Toronto, ON – Four in ten (44%) Canadians who have owned, currently own or might consider owning Guaranteed Investment Certificates (GICs) believe that the guaranteed principal, or the safety of their investment, is the most important consideration when deciding whether or not to buy a GIC, according to a new poll conducted by Ipsos Reid on behalf of RBC. Only one in ten (6%) past or current GIC owners, as well as those considering buying GICs in the future, believe that the guaranteed principal is the least important consideration when deciding whether or not to buy GICs.     


More Canadians Believe Asia’s Growing Economic Strength Represents an Opportunity (60%) for Canada than a Threat (40%)

Monday, September 24, 2012

Toronto, ON – Six in ten (60%) Canadians believe that ‘Asia’s growing middle class population represents an opportunity for the Canadian economy’, compared to four in ten (40%) who more closely believe that their ‘growing economic strength represents a threat’ to Canada, according to a new Ipsos Reid poll conducted on behalf of the Canadian Council of Chief Executives. In fact, three quarters (74%) of British Columbians – the province closest to Asia – believe its growing strength is an opportunity, compared to 26% British Columbians who believe it represents a threat.     


Average Canadian (70%) Much More Likely to Believe Their Financial Knowledge is Good or Excellent Compared to Other Canadians (30%)

Monday, September 24, 2012

Toronto, ON – Most Canadians believe their own financial knowledge exceeds that of other Canadians, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (70%) describe their financial knowledge as ‘excellent/good’ (6%/64%). One-quarter (27%) believe their financial knowledge is ‘not very good’, while only 3% describe their financial knowledge as ‘terrible’.     


Four in Ten (38%) Retired Boomers Say They Didn’t Retire at a Time of Their Choosing; Most (85%) Pre-Retired Boomers Think They’ll Pick a Time of Their Choosing

Wednesday, September 19, 2012

Toronto, ON – Most (85%) boomers nearing retirement appear to think that they’ll retire at a time of their choosing, but four in ten (38%) retired boomers say they didn’t have that luxury, according to a new poll conducted by Ipsos Reid on behalf of RBC. Nine in ten (85%) of pre-retired boomers believe they’ll have the choice to retire based on when they’re ready or when they’ve saved enough money. Conversely, six in ten (62%) boomers that are retired say had the choice of when to retire, revealing a significant gap (23 points) between expectations of pre-retirees and the reality of retired boomers.     


Ipsos Global @dvisory: The Economic Pulse of the World

Monday, September 17, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 20,915 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Overall, Eight in Ten (81%) Support a Free Trade Agreement Between Canada and the European Union

Sunday, September 16, 2012

Toronto, ON – As Canada and the European Union (EU) continue to negotiate a trade agreement, Canadians, overall, are vastly supportive of such a deal. Eight in ten (81%) Canadians ‘support’ (20% strongly/61% somewhat) a free-trade agreement between Canada and the European Union. Two in ten (19%), however, say they ‘oppose’ (5% strongly/15% somewhat) such a trade agreement between Canada and the European Union.     


Ipsos/RBC Consumer Outlook Index: September 2012

Thursday, September 13, 2012

Washington, D.C. - American consumer confidence is at the highest point we have observed since the recession began more than four years ago. This rally is sustained through all 4 sub-indices with the most pronounced gains in the important jobs index and the investment index.     


Two in Three (69%) Torontonians ‘Agree’ that Billy Bishop City Airport is an ‘Economic Engine of the City’

Thursday, August 23, 2012

Toronto, ON – Two thirds (69%) of Toronto residents ‘agree’ (23% strongly/46% somewhat) that Billy Bishop Toronto City Airport (BBTCA) is an ‘economic engine of the city’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority (TPA). This compares with three in ten (28%) who ‘disagree’ (8% strongly/21% somewhat), and 3% who don’t know.     


Ipsos Applauds Canadian Financial Services Sector on Excellence in Customer Service

Thursday, August 23, 2012

Toronto, ON – Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, is pleased to announce the winners of its 2012 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Over Seven in Ten Adults Feel that the Economy Is in Bad or Terrible Shape

Tuesday, August 21, 2012

New York, NY – Over seven in ten adults (71%) feel that the economy is in bad shape, including nearly three in ten (29%) who feel that it is in terrible shape, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. A quarter (25%) believe that the economy is in okay shape, and fewer than one in twenty think that it is in good (3%) or fantastic (1%) shape.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, August 21, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,782 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Men and Women Differ When It Comes to Investment Motivations: Women Most Influenced by Life Events (28%), Men Swayed by Progress Towards Future Needs (27%)

Thursday, August 09, 2012

Toronto, ON – A new study by Ipsos Reid, on behalf of RBC Direct Investing, reveals differences between men and women when it comes to what motivates them to become more knowledgeable and involved in managing their savings and investments. Three in ten (28%) women say that ‘getting closer to a life event (e.g. retirement, child’s education, etc.)’ is their main motivator in becoming more knowledgeable and involved in managing their savings and investments. Three in ten (27%) men, on the other hand, say that ‘knowing how much money I have now compared to what I will need’ is their primary motivator for such action. The following chart outlines a list of motivations for men and women to take a more active engagement in knowing about and managing savings and investments:     


Ipsos/RBC Consumer Outlook Index: August 2012

Thursday, August 02, 2012

Washington, DC - Consumer confidence continues to bounce around with no significant movement. This month the index is down several points but within the range observed throughout the course of the year. More notable is the steep increase in expectations for price inflation across the board, although gas prices have only gone up $0.08/gallon in the last month.     


A Vast Majority ‘Agree’ that Small Businesses Play a Vital Role in the Canadian Economy (94%) and are Vital Job Creators (88%)

Tuesday, July 31, 2012

Toronto, ON – Nearly all (94%) Canadians ‘agree’ (40% strongly/54% somewhat) that Canadian small businesses play a vital role in the Canadian economy. Less than one in ten (6%) ‘disagree’ (1% strongly/6% somewhat) that these types of businesses are vital to the national economy. One main reason that small businesses are vital to the Canadian economy is that they create a substantial portion of the country’s workforce. Just under nine in ten (88%) ‘agree’ (33% strongly/55% somewhat) that small businesses are vital job creators. Only one in ten (12%) ‘disagree’ (1% strongly/11% somewhat) with this statement.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, July 24, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,623 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Mobile Banking Growing Among a Niche Group of Online Canadians

Tuesday, July 10, 2012

Vancouver, BC – Is mobile banking the way of the future? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report which investigated online Canadians' use of web-based financial services, only a small minority of online Canadians are mobile banking, but this minority is growing.     


Ipsos/RBC Consumer Outlook Index: July 2012

Thursday, July 05, 2012

Washington, DC - Consumer confidence shows some small improvements, up 0.9 points from our June 2012 numbers. The overall trend since the start of 2012 continues to be stagnation, with the COI hovering around 46.5 the past six month.     


More than 1 in 4 Americans Pay for Vacation Using Credit

Thursday, June 28, 2012

New York, NY – Almost one-third (32%) of adults are planning to spend at least $1,000 on vacation per family member this year, including one in six (17%) who plan to spend upwards of $2,500, according to a new Ipsos survey of over 1,000 adults conducted on behalf of RetailMeNot.com. Four in ten (42%) intend to spend less than that amount, including 21% who expect to spend under $500. Men are twice as likely as women to say that they will spend at least $1,000 per family member for vacation this year (43% vs. 21%). In fact, nearly one in ten men (8%) plans to spend at least $5,000.     


Canadian Financial Advisors See U.S. Markets as More Bullish than Canadian Counterpart in Next Fiscal Year

Tuesday, June 26, 2012

Toronto, ON – According to a new poll of 475 Canadian financial advisors conducted by Ipsos Reid on behalf of Sun Life Financial, advisors are more optimistic of U.S. capital markets than any other major global markets, including those in Canada, over the next fiscal year. Nearly eight in ten (77%) Canadian financial advisors see U.S. markets like the Dow Jones Industrial Average and the S&P 500 Index as ‘bullish’ (16% very/62% somewhat). Only one in ten (10%) saw U.S. markets as ‘bearish’ (3% very, 7% somewhat) in the next year.     


Despite Perceived Changes in Health After Retirement, Just Half (49%) of Retired Boomers Have a Current Health Directive

Thursday, June 21, 2012

Toronto, ON – With more and more Canadians aging and retiring, the need to plan ahead becomes increasingly pertinent. According to retired baby boomers, the top three challenges people face upon retirement are changes in one’s own physical health (74%), changes in spouse/partner health (50%), and changes in income (41%), according to the third annual “RBC Myths and Realities” poll conducted by Ipsos Reid.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, June 19, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,713 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: June 2012

Thursday, June 07, 2012

Washington, DC - After a solid rally to start the year, American consumer confidence is basically unchanged in 2012. The economy has been doing just enough to offset the dire news emanating from Europe and the momentary panics in the market.     


Most Surveyed in Six Countries—Great Britain, Germany, France, Italy, Greece and Spain—(55%) Agree Europe’s Current Debt Crisis is Indicative of Long-Standing Problems that Will Lead to Breakup of...

Friday, May 25, 2012

Toronto, ON — In the shadow of economic turmoil and uncertainty in the Euro zone, a new poll of six key European nations – Great Britain, Germany, France, Italy, Greece and Spain—shows that a slim majority (55%) of those surveyed agree that "Europe’s current debt crisis is indicative of a series of long-standing political and economic problems that will lead to the breakup of the European Union.”—two in ten (20%) disagrees and one quarter (25%) neither agrees nor disagrees. The individual country results of those who believe the breakup will occur are led by Greece (65%) followed by Italy (61%), Great Britain (58%), Germany (53%) and Spain (49%).     


Despite Tumbles and Turmoil, Keeping Euro Gets Majority Support in Each of Greece, Germany France, Italy and Spain:

Thursday, May 24, 2012

Toronto, ON — As fears reverberate through financial markets that Greece could leave the euro zone and throw the region—and the rest of the world—into economic turmoil, a new poll of citizens in some of the most crucial countries engaged in the debate, debacle and damage control—Greece, Germany France, Italy and Spain—indicates that, on average, a majority (60%) with a decided view would support a national referendum in their country to decide whether they should keep the Euro as their currency and if there was such a referendum, an average of six in ten (65%) of decided citizens would vote to keep the currency.     


Ipsos Global @dvisory: The Economic Pulse of the World

Monday, May 21, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,702 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Women (49%) More Likely Than Men (35%) to be First-Time Buyers in the Housing Market

Wednesday, May 16, 2012

Toronto, ON – Almost half (49%) of likely female homebuyers who intend to purchase in the next two years will be buying their first home, compared to only a third of men (35%), according to a recent poll conducted by Ipsos Reid on behalf of RBC.     


Canadians Say Lion’s Share of Retirement Savings on Their Own Shoulders

Wednesday, May 09, 2012

Toronto, ON – Canadians believe that they themselves are primarily responsible for ensuring they are financially secure in retirement, according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. On average, Canadians say that their share of the responsibility for ensuring they have a financially secure retirement is 59%, with the rest of the pie being divvied up and shared among the government (19%), their employer (10%), another family member (8%) or their financial advisor (5%).     


Ipsos/RBC Consumer Outlook Index: May 2012

Thursday, May 03, 2012

Washington, DC - Consumer confidence is up a point to stand at 47.6 for May, 2012. This small gain is mostly driven by improvements in economic expectations (up 1.7 points to 57.5) and current financial conditions (up 1.5 points to 38.7).     


Fixed-Rate Mortgages Making a Comeback as Four in Ten (42%) Prospective Homebuyers Intend to Take Out a Fixed-Rate Mortgage

Wednesday, April 25, 2012

Toronto, ON – Among the 27% of Canadians who say they’re at least somewhat likely to buy a home within the next two years, four in ten (42%) prospective homebuyers are intending to take out a fixed-rate mortgage, once again making it the most popular type of mortgage, according to the 19th annual RBC homeownership poll conducted by Ipsos Reid. In 2008, 49% intended to take out a fixed-rate mortgage, but since then preference for this type of financing has been on a steady decline to a low of 40% last year, but has since rebounded up to 42%. By comparison, 37% intend to take out a combination mortgage, while two in ten (21%) favour a variable mortgage.     


Retiring Boomer Business Owners Set Financial Example for Canadians, More Confident in Savings and Timing of Retirement

Tuesday, April 17, 2012

Toronto, ON – Boomers who are set to retire from running their own business within the next five years appear to do a better job than the average Canadian at running their own finances, apparently bringing some of that business sense into their own personal financial accounting, according to the 22nd annual RRSP poll conducted by Ipsos Reid on behalf of RBC.     


Canadians Assess the 2012 Flaherty Federal Budget: Three Quarters (73%) View Budget as Good (18%) or a Wash (55%), Only Some say Bad (24%) or Will Hurt Them Personally (28%)

Saturday, April 07, 2012

Toronto, ON – Reacting to the federal budget tabled by Finance Minister Jim Flaherty last Thursday in the House of Commons, three quarters (73%) of Canadians view the budget as being good or a wash (neither good nor bad), according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. A majority (55%) thinks it’s neither good nor bad and they’d symbolically just shrug their shoulders, while one in five (18%) say it’s good and they’d symbolically give it two thumbs up. One quarter (24%) thinks it’s bad and they’d symbolically give it two thumbs down and three percent (3%) don’t know. In contrast, last year more thought the budget was good (19%) than bad (16%).     


Majority of Canadians Say Buy Now, Don’t Wait to Purchase a Home

Thursday, April 05, 2012

Toronto, ON – Given current housing prices and economic conditions, a majority of Canadians say it makes more sense to buy a house now (59%, up 4 points), rather than wait until next year (41%, down 4 points), according to the 19th annual RBC Housing Study, conducted by Ipsos Reid. Residents of Alberta (69%) and Atlantic Canada (68%) are most likely to say it’s better to buy now, followed by those living in Ontario (59%), Quebec (57%), British Columbia (52%) and Saskatchewan and Manitoba (48%).     


Ipsos/RBC Consumer Outlook Index: April 2012

Thursday, April 05, 2012

Washington, DC - American consumer confidence is down slightly (0.9 points) to stand at 46.6. Most of the decline is driven by weaker numbers in employment confidence. It is not uncommon for the index to report a small lull after a major gain as consumer re-calibrate to the new conditions. Outside of the employment questions, overall confidence continues to show incremental gains.     


Most (71%) Canadians Agree that Charities Play an Important Role in Society Addressing Needs Not Being Met by the Public or Private Sector

Thursday, March 29, 2012

Toronto, ON – Most (71%) Canadians ‘agree’ (25% strongly/47% somewhat) that ‘charities play an important role in society as a change agent to address needs not being met by government or the private sector’, according to a new Ipsos Reid poll conducted on behalf of the Association of Fundraising Professionals. In fact, just one in ten (10%) ‘disagree’ 93% strongly/7% somewhat) with this premise, while 19% neither agree nor disagree. In contrast, just 13% ‘agree’ (3% strongly/10% somewhat) that ‘charities do not make much difference’, while most (71%) ‘disagree’ (34% strongly/37% somewhat) that they don’t make a difference.     


Home Sweet Home: Majority of Canadians Would Rather Renovate (83%) than Sell (17%) if their House Needed Major Repairs

Wednesday, March 21, 2012

Toronto, ON – If their house needed major repairs and they were faced with the decision to either renovate or sell their home, the vast majority (83%) of homeowners in Canada who know what they would do in this situation would elect to renovate their home rather than sell (17%), according to the 19th annual RBC Housing poll conducted by Ipsos Reid. Two in ten (18%) are unsure of the decision they would take in this instance.     


Majority (54%) Approves of Federal Government’s Management of the Economy

Friday, March 16, 2012

Toronto, ON – A majority (54%) of Canadians ‘approve’ (7% strongly/47% somewhat) of the federal government’s overall management of the Canadian economy, according to an Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Conversely, nearly half (46%) ‘disapprove’ (14% strongly/32% somewhat) of the way the Harper Government has been handling this file.     


Ipsos/RBC Consumer Outlook Index: March 2012

Thursday, March 08, 2012

Washington, DC - American consumer confidence is up for March 2012 to the highest levels seen since the start of the recession. The main drivers of this surge in confidence is improved employment confidence and the associated decline in concern with personal financial health. This is despite continued pressure on the wallet from high fuel prices and international financial instability.     


Exasperated Small Business Owners Yet to be Persuaded by GOP Candidates, Survey Says

Monday, March 05, 2012

New York, NY - More than 70 percent of small business owners say the stalled economy is hurting them, and many have yet to be convinced that any of the Republican candidates for President is equipped to turn things around. That’s according to the latest quarterly Yahoo! Small Business survey of small business owners who intend to vote on November 6. The online survey of 250 full or partial owners of U.S. businesses with 1-100 employees was conducted in February with Ipsos MediaCT.     


Half of Canadians Planning a Phased-in Retirement

Wednesday, February 22, 2012

Toronto, ON -- Nearly half of Canadians (48%) between the ages of 30 and 65 say their retirement will be or is being phased in. (E.g. work part-time or free-lance before stopping work for good.). Another third (32%) don’t know and only one-in-five (20%) say their retirement won’t be phased-in, according the 4th annual Sun Life Canadian UnretirementTM Index conducted by Ipsos Reid. The average age that Canadians plan to start this process is 60 and 55% expect to be working part- or full-time at age 66, shortly after what has been considered the traditional retirement age. Only 30% plan to be fully retired, not working for money.     


Perceptions About Banking Fees

Monday, February 20, 2012

New York, NY - These are some of the findings of an Ipsos poll conducted for the American Bankers Association on perceptions about banking fees. To download the full topline results, please click on the link on the right side of the page.     


Three Quarters of Adults Spending Less than $100 on Their Valentine, including a Quarter Who Don’t Plan on Spending a Dime

Friday, February 10, 2012

New York, NY – A majority of adults (51%) plan to spend less than $100 on their significant other this Valentine’s Day, in addition to the 24% who do not plan on spending anything on their Valentine, according to a new Ipsos telephone poll conducted on behalf of RetailMeNot.com.     


Canadian Consumer Confidence Falls Again, Now Lower than in 2011 and 2010

Thursday, February 09, 2012

Toronto, ON – Canadian consumer confidence has declined for a second year in a row, according to the latest RBC Canadian Consumer Outlook poll by Ipsos Reid. Highlighting this trend, just a third of Canadians (32%) believes that the national economy will improve in the next 12 months; down 11 points from four in ten (43%) in January 2011 and more than half in January 2010 (56%). This last year also saw a rise in the proportion of Canadians who expect the national economy to worsen, from 24% in January 2011 to 31% in January 2012.     


Generation Gap Over Financial Planning

Tuesday, February 07, 2012

Toronto, ON – The level of financial planning is strikingly different between younger Canadians (aged 18-34) and those from the Boomer generation (aged 55-69), according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. In fact, a majority of six in ten Boomers (59%) have a financial plan in place compared to a minority of only four in ten (40%) younger Canadians. Furthermore, Boomers are more likely to have their plans written on paper (52%) compared to the younger generation (28%), and those aged 18-34 (40%) are twice as likely as the older generation (21%) to have their financial plans kept in their head. Another popular format for keeping a financial plan was to hold it electronically, three in ten of those aged 18-34 (30%) and two in ten Boomers (21%) use this more modern method.     


On the Heels of Davos, A Silver Lining Appears in Global Consumer Citizen Economic Sentiment

Thursday, February 02, 2012

Toronto, On — On the heels of the annual Davos World Economic Forum a monthly poll of citizen consumer sentiment on the state of their national economies in 24 countries conducted by global research company Ipsos and released today shows that, despite a number of countries that continue to be mired in pessimism, all of the global regions assessed moved up in January.     


Ipsos/RBC Consumer Outlook Index: February 2012

Thursday, February 02, 2012

Washington, D.C. - Our data indicates that consumer confidence is down slightly for February after posting large gains in January. However, we are still well above the trough in confidence seen in the 3rd and 4th quarter of 2011. Increasing inflation pressures – primarily fuel and food prices – have had a slightly negative impact on consumer financial confidence. However, expectations for the broader economy are at the highest point in over a year.     


Fewer Canadians Overspent This Christmas, But Those that Did Overspent More

Tuesday, January 31, 2012

Toronto, ON – Fewer Canadians overshot their holiday-spending budgets this year, but those that did let out the purse strings even more, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (31%) Canadians say they spent more than they intended to during the holiday season this year, down 2 points from last year. However, among those that did, they overspent by an average of $467, up 9% from last year.     


Growing Number of Young Canadians Have RRSPs, as Saving for Retirement Moves Up the List of Priorities

Thursday, January 19, 2012

Toronto, ON – A growing number of young Canadians have RRSPs, according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. While last year the proportion of young Canadians who hold an RRSP fell to 39% -- it’s lowest in nearly a decade – this year 43% of Canadians aged 18 to 34 report having an RRSP. However, while more young Canadians have RRSPs significantly fewer intend to contribute the maximum allowable to their RRSPs this year. Last year one in three (33%) young RRSP holders intended to contribute the maximum limit, while this year that proportion has dropped to just 16%, making them the least likely to do so and much less likely than the national average (25%).     


Majorities Plan on Reducing Debt and Saving More in 2012

Thursday, January 12, 2012

New York, NY – Looking ahead to 2012, most US adults expect to reduce their debt and save more in 2012, according to a new survey of over 1,000 adults aged 30 and older conducted by Ipsos Public Affairs on behalf of New York Life.     


Ipsos/RBC Consumer Outlook Index: January 2011

Thursday, January 05, 2012

Washington, D.C. - Consumer confidence is up across all indices with the strongest positive movement in the Current Conditions, Jobs and Investment Indices as consumers seem to be in positive spirits exiting the holidays. While evaluations and expectations of the economy remain relatively weak, more consumers are expressing optimism about their personal financial health then we have observed in over 6 months.     


Most (84%) Believe Euro Zone Debt Crisis Will Impact Canada, Fewer (57%) Believe it will Impact their Own Financial Situation

Thursday, December 22, 2011

Toronto, ON – Most (84%) Canadians believe that the current debt crisis in the Euro Zone will have an impact (25% a lot/59% somewhat) on Canada as a whole, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Just two in ten (16%) believe that he debt crisis won’t impact (2% not at all/14% not really) Canada as a whole.     


Money the Biggest Cause of Stress in Canadians’ Lives

Wednesday, December 21, 2011

Toronto, ON – The holidays are a time of great joy for many, but also a time of stress. Other than the typical seasonal stress that many people feel at this time of year, four in ten (36%) say that their money and financial situation is causing them to feel more stress this year than last year according to a new Ipsos Reid poll conducted on behalf of Sun Life.     


Tighter Budgets (35%) and Not Knowing What to Buy (35%) Top List of Most-Challenging Aspect of Holiday Shopping

Friday, December 16, 2011

Toronto, ON – One in three (35%) Canadians who intend to give gifts this holiday season say that the biggest challenge they face while shopping this year is having a tighter budget, while an equal proportion (35%) say their biggest challenge is not knowing what to buy, according to a new Ipsos Reid poll conducted on behalf of RBC. Two in ten (21%) say their biggest challenge is that they dislike going to the mall and being in crowds, while one in twenty (5%) say that not having enough time is their biggest obstacle and 4% say some other aspect of holiday shopping is their biggest challenge.     


Three Quarters (74%) of Canadians Say They Plan on Only Buying Gifts that are Discounted or On Sale this Holiday Season, Up 5 Points From Last Year

Wednesday, December 07, 2011

Toronto, ON – Canadian holiday shoppers may be on the lookout for a good deal, but fewer say they’ll knowingly purchase counterfeit goods online to save a buck, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Three quarters (74%) ‘agree’ (28% strongly/45% somewhat) that ‘they plan on only buying gifts that are discounted or on sale this holiday season’, up 5 points from last year. However, fewer (25%) ‘agree’ (5% strongly/20% somewhat) that they will ‘consider purchasing fake clothing and accessories online if the product looked authentic and was available for a lesser cost’, down 4 points.     


Ipsos/RBC Consumer Outlook Index: December 2011

Thursday, December 01, 2011

Washington, D.C. - The RBC Consumer Outlook Index indicates that American consumer confidence is up slightly, but remains very low. The RBC COI for December stands at 40.3 for December, up 0.7 points from last week, but well below this year’s high of 46.7 set in June or the index’s absolute high of 57.7 set in early 2007. Looking back over the last year, it is clear now that consumer confidence was improving through June. However after June, consumer confidence dropped and has not recovered. Our opinion is the political deadlock surrounding the debt ceiling crisis combined with the ongoing EU financial crisis is the key driver of consumers’ diminished faith in the economy.     


Despite Shaky Economy, Canadians Still in Gift-Giving Mood

Tuesday, November 22, 2011

Toronto, ON – Despite a shaky economy, Canadians appear to be in a gift-giving mood, according to a new Ipsos Reid poll conducted on behalf of RBC. Among the eight in ten (80%) Canadians who intend to give gifts this year, the average amount of money they intend to spend is $640, up slightly from the $624 they intended to spend last year. But where Canadians are intending to pull out all the stops is with all the other spending that goes along with the holiday season. On things like clothing, travel, decorations, beauty services, food, drink or entertainment, Canadians anticipate spending $612 on average this year, up from $513 last year. This means that total holiday spending is expected to rise to $1,252, on average, among gift-givers this year, up from $1,137 last year.     


Global Citizens Express Broad Support for Involvement in World Affairs: Less So During Difficult Economic Times

Friday, November 18, 2011

Halifax, NS—A new poll conducted by global research company Ipsos for the Halifax International Security Forum finds that eight in ten citizens in 24 countries ‘agree’ (strongly and somewhat) their country should help parts of the world experiencing natural disasters or famines (82%) and support economic sanctions against other countries that behave badly or treat their own people badly (77%).     


Women Are Most Likely to Report that What Was Most Lacking in their Last Car Buying Experience Was a Quick and Easy Transaction

Friday, November 18, 2011

New York, NY – Thinking about the last time that they bought a car, one in four women (26%)to say that was most missing was a quick and effortless transaction, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. This mirrors findings from a similar study conducted in 2009, when 25% of women felt that a quick and easy transaction was what was most missing from their purchase experience.     


One in Three (34%) Canadian Online Shoppers Likely to Take Advantage of Online Holiday Shopping Deals South of the Border

Thursday, November 17, 2011

Toronto, ON - The American holiday shopping season kicks off at the end of next week with Black Friday, when traditionally American retailers typically offer deep discounts to shoppers, followed by Cyber Monday which is one of the biggest online shopping days of the year. Among the 54% of online Canadians who have made an online purchase at a Canadian or American retailer in the past twelve months, one in three (34%) say that they’re ‘likely’ (7% very/27% somewhat) to shop online at American retailers on Black Friday or Cyber Monday. This represents an increase of six percentage points over last year.     


Awareness of Cyber Monday Increases 10 Points to 52% of Online Canadians who are Aware

Thursday, November 17, 2011

Toronto, ON - Although largely an American phenomenon, Cyber Monday is heading into the mainstream in Canada, as a majority (52%) of Canadians appear to be familiar with the heavily-discounted online shopping event, according to an online Ipsos Reid poll conducted on behalf of PayPal.     


Three Quarters (72%) of Mortgage Holders Expect to be Mortgage-Free by Age 65

Thursday, November 17, 2011

Toronto, ON – Three quarters (72%) of Canadians who own a house and have a mortgage say that they expect to have their mortgage fully paid off by the time they reach the age of 65, according to a new Ipsos Reid poll conducted on behalf of Royal Bank. Interestingly, younger mortgage-holders aged 18 to 34 are much more likely to think they’ll have their mortgage paid off at an early age with three quarters (73%) expecting to have their mortgage eliminate by the age of 55, compared to fewer than half (45%) of mortgage-holders who are aged 35 to 54.     


This Holiday Shopping Season, a Majority of Adults Plan on Spending about the Same as Last Year; Few Plan on Spending More

Wednesday, November 16, 2011

New York, NY – Adults are more likely to be scaling back their holiday shopping budgets rather than expanding them, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Just one in ten adults (11%) plan on spending more this holiday shopping season compared to last year, while 37% say that they expect to spend less. A majority (51%) expect to spend about the same as last year.     


Nine in Ten (90%) Canadians Say Major Health Event or Chronic Condition Would Have Impact on Their Personal Finances, With Majority (53%) saying Major Impact

Wednesday, November 16, 2011

Toronto, ON – Nine in ten (90%) Canadians say that if they were to experience a major health event such as a heart attack or cancer, or a chronic health condition such as diabetes or arthritis, they would expect their personal financial situation to be impacted, according to the second annual Sun Life Financial Health Index™ conducted by Ipsos Reid. In fact, a majority (53%) believe that impact would be ‘big, perhaps permanent’, while four in ten (38%) think it would be a ‘manageable, temporary impact’. Just one in ten (10%) believe there would be no impact at all to their financial situation.     


As Prime Minister Harper Meets the G-20, Eight in Ten (77%) Agree Canada Should Commit to Additional Funding for Food Security Programs

Thursday, November 03, 2011

Toronto, ON – As the Canadian government meets with other G-20 members at a summit in Cannes, France, a new Ipsos Reid poll conducted on behalf of World Vision reveals that eight in ten (77%) ‘agree’ (33% strongly/44% somewhat) that Canada should ‘commit to give additional funding for food security programs’. Just one quarter (23%) ‘disagree’ (7% strongly/15% somewhat) that the government should make this sort of commitment.     


Ipsos/RBC Consumer Outlook Index: November 2011

Thursday, November 03, 2011

Washinton, D.C. - RBC COI is essentially unchanged for November 2011. Employment confidence has improved slightly, arresting the five month slide we’ve observed since June’s high-point. However, job confidence remains below average. The most negative factor for consumers this month is their current conditions, which is down 0.8 points. We believe much of this is being driven by renewed pressure of fuel prices on American consumers.     


Faible degré de sensibilisation et de connaissances à jour malgré l’intérêt manifesté par les consommateurs à l’égard des placements socialement responsables

Thursday, October 27, 2011

Montréal, QC – Selon les résultats d’un sondage qui viennent d’être publiés par Ipsos Reid pour le compte de la Standard Life, une majorité de Canadiens ne connaît pas les placements socialement responsables (PSR). Ceux qui les connaissent et qui s’y intéressent ont habituellement demandé de façon proactive des renseignements à ce sujet aux conseillers qui, eux-mêmes, ont des connaissances limitées de cette catégorie de placements.     


Low Awareness and Uptake to-date Amid Indications of Consumer Appetite for Socially Responsible Investment Products

Thursday, October 27, 2011

Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that a majority of Canadians are largely unaware of the Socially Responsible Investment (SRI) vehicle category, and that those who are aware and interested in them typically have to make proactive enquiries from Advisors, who themselves have only limited awareness and knowledge of the category.     


Economic Confidence Drops as RBC Canadian Consumer Outlook Index Slides 24 Points

Wednesday, October 26, 2011

Toronto, ON – Rocky markets, a sputtering economy and Euro-zone worries appear to have shaken Canadian economic confidence, according to the newly-released RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. In the span of one quarter, the overall index has dropped to 70 points when compared to its benchmark of 100 points established in November of 2009. This represents a drop of 24 points since the last quarter, and by far the largest quarterly movement in the index since its inception. The drop of the overall index is a function of volatility within these three sub-indices:     


Six in Ten (58%) Ontarians (Up 2 Points) Believe Resale Homes Subject to HST

Wednesday, October 26, 2011

Toronto, ON – Ontarians continue to be confused about what transactions are subject to HST and which are exempt as six in ten (58%) believe that the Harmonized Sales Tax (HST) is applied to the purchase price of a resale home in Ontario, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.     


Canadians Feeling More Charitable, But Will It Last?

Monday, October 24, 2011<