Environment Polls

Ipsos/Reuters Poll (October 9): U.S. Oil Production

Thursday, October 09, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on U.S. oil production. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


Three Quarters of British Columbians Support the Renewable and Low Carbon Fuel Requirement Regulation

Thursday, September 25, 2014

Vancouver, BC –Three quarters (73%) of British Columbians are supportive of the Renewable and Low Carbon Fuel Requirements Regulation, including one in four (24%) who strongly support it, according to a survey conducted by Ipsos Reid on behalf of the Western Canada Biodiesel Association.     


New Study Reveals that Self-Described ‘Eco-Conscious’ Millennials Don’t Regularly Recycle Their Old Electronics

Tuesday, June 17, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Ontario Electronic Stewardship (OES) reveals that while most millennials see themselves as eco-conscious and avid recyclers of most reusable products, few recycle one of their major daily items: their used electronics.     


Albertans on Energy Efficiency

Friday, May 30, 2014

Calgary, AB – Ipsos Reid polling, conducted on behalf of The Alberta Energy Efficiency Alliance (AEEA), shows most Albertans supporting increased funding for energy efficient building upgrades, as well as increased minimum energy efficiency standards for products.     


Albertans On Greenhouse Gas Emissions From Industrial Facilities

Friday, May 23, 2014

Calgary, AB – A new Ipsos Reid poll, conducted on behalf of The Alberta Energy Efficiency Alliance (AEEA), shows that most Albertans support the Government of Alberta requiring stronger greenhouse gas performance from industrial facilities.     


BC Views On The Natural Resource Sector

Wednesday, April 30, 2014

Vancouver, BC – A new Ipsos Reid poll conducted on behalf of Resource Works shows that most British Columbians believe the natural resource sector is good for the province. The poll also reveals that more could be done to demonstrate that BC’s natural resource sector is a world leader in terms of innovation and sustainability. British Columbians also think that both industry and government could do more to reduce gaps in perception of the sector held by urban versus rural residents.     


Support for Bruce Refurbishment Remains High in Bruce, Grey, and Huron Counties

Friday, April 04, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Bruce Power indicates that Bruce, Grey, and Huron county residents continue to show strong support for Bruce Power’s plans to refurbish nuclear reactors at Bruce.     


Ipsos/Reuters Poll (March 24): U.S. Oil Production

Monday, March 24, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on U.S. oil production. Topline results are available for download on the right side of the page.     


While Most Growers Recognize and Will Adjust Growing Practices for Problematic Herbicide Resistance, Fewer than Half (44%) Suspect They Have It

Tuesday, February 18, 2014

Toronto, ON – According to a third annual herbicide resistance poll conducted by Ipsos Reid on behalf of BASF Canada Inc., most growers share a concern about weed resistance and plan to combat it by changing their growing practices, although less than half suspect they have these troublesome weeds.     


Ipsos/Reuters Poll: U.S. Oil Production

Wednesday, January 08, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on U.S. oil production. Topline results are available for download on the right side of the page.     


Two in Three (66%) Believe Alberta Floods Were a Symptom of Climate Change

Sunday, December 29, 2013

Toronto, ON – In June 2013, severe flooding displaced over 100,000 Albertans in what has been called the worst flooding in the province’s history. With damages estimated at over $5 billion dollars and the activation of 32 local states of emergency, Ipsos’ media partner, CTV News, has declared the Alberta Floods the 4th biggest news story in Canada in 2013.     


Study of Calgary Business’ Emergency Response Plans

Tuesday, November 19, 2013

Calgary, AB – Ipsos Reid conducted 50 telephone interviews with Calgary based businesses with 100 or more employees within Alberta and had been directly impacted by the flood. In a study fielded by Ipsos Reid on behalf of RallyEngine, 80% of organizations stated to have had an emergency plan prior to the 2013 Alberta Flood. The majority (81%) of organizations rated their plans as effective. Of those who rated the plan effective, 19% said they were able to reach employees or communicate well, and 9% said that people knew what to do in the case of an emergency. Of those who said their plans were ineffective, 67% said there were gaps in contact information.     


Three-Quarters (75%) of Canadians Believe Oil Refineries Should Prioritize Local Oil Before Importing From Other Countries

Wednesday, October 30, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Canadian Association of Petroleum Producers (CAPP) reveals that most Canadians believe the country’s oil refineries should emphasize using local product before using imported oil from foreign sources.     


Most (60%) Canadians Concerned About Impact of No Pipeline on Canada’s Economy, Own Financial Situation

Thursday, October 03, 2013

Toronto, ON – With pipelines being in the news given US reluctance to approve or reject the Keystone XL Pipeline from Alberta to Texas and the effective killing of an idea to run the pipeline west to the BC coast, most Canadians are worried about the potential financial implications of U.S. President Barack Obama putting the final halt to the divisive pipeline deal.     


Only One in Three (31%) Western Canadian Growers Follow Recommended Canola Crop Rotation

Monday, September 16, 2013

Toronto, ON – A study conducted by Ipsos Reid on behalf of BASF reveals that most Western Canadian growers (from Alberta, Saskatchewan, and Manitoba) are not following the industry best practice of growing canola once every four years in a rotation with other crops, with most growing the crop too often.     


On the Heels of the Bangladesh Building Disaster: Six in Ten in 16 Developed Nations Hold Contracting Companies (61%), Local Authorities (58%) Responsible…Eight in Ten (82%) Say Work Conditions are...

Thursday, June 20, 2013

Toronto – A new poll in 16 developed nations finds a majority (61%) disagree (28% very much, 33% somewhat) that companies that contract their clothing to be manufactured in another part of the world cannot be expected to be held responsible for things being done somewhere else unless they actually owned and operated themselves. The poll was conducted among 12,484 adults in 16 countries by global research company Ipsos on behalf of CTV News.     


Familiarity (74%) and Support (87%) For Canada’s Supply Management System High Among Country’s Mayors and Reeves

Thursday, May 30, 2013

Toronto, ON – Awareness and support for Canada’s supply management system is high among the country’s mayors, deputy mayors, and reeves, according to a new study conducted by Ipsos Reid on behalf of the Egg Farmers of Canada.     


Four in Ten (43%) Canadian Farmers Suspect Having Herbicide-Resistant Weeds; More (63%) Believe Weeds Are Getting Tougher to Control

Tuesday, March 05, 2013

Toronto, ON – Weeds are a constant concern for many farmers, and it appears that most believe they’re getting tougher to control, according to a new poll conducted by Ipsos Reid on behalf of BASF Canada Inc. Six in ten (63%) Canadian growers ‘agree’ (16% strongly/47% somewhat) that ‘weeds in my field are getting tougher to control’, which is up 7 points from the first wave of the poll in March 2012. Less than four in ten (37%) farmers ‘disagree’ (8% strongly/29% somewhat) that weeds are getting tougher to control, down 7 points from early last year.     


Half (50%) of Canadians ‘Strongly Agree’ that Nature is Important For Their Family’s Well-Being

Thursday, February 14, 2013

Toronto, ON – With Family Day coming up for many parts of the country, many Canadians might be using it as an opportunity to reconnect with the Great Outdoors, considering the importance of nature to Canadians and their families, according to a new survey conducted by Ipsos Reid on behalf of Nature Conservancy Canada. Half (50%) of Canadians ‘strongly agree’ that ‘natural areas are important for my family’s well-being’, with nearly the rest of Canadians (47%) ‘somewhat’ agreeing.. Only 3% of Canadians ‘disagree’ (1% strongly/3% somewhat) that natural areas are important for their families well-being.     


Majority (61%) Disagrees Harper Government Doing a Good Job Protecting Canada’s Environment

Saturday, December 29, 2012

Toronto, ON – Canadians believe the Harper government could be doing more to protect the environment, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Only two in five (39%) Canadians ‘agree’ (6% strongly/32% somewhat) that ‘the Harper government is doing a good job in protecting Canada’s environment’. Three in five (61%), however, ‘disagree’ (29% strongly/32% somewhat) that the Harper government is good job protecting the environment.     


Three in Five (62%) Canadians Say the Federal Government is Doing Too Little to Protect Species at Risk

Thursday, December 13, 2012

Ottawa, ON – Three in five (62%) Canadians feel that the federal government is doing too little to ensure the survival of Canada’s species at risk and should strengthen and better enforce Canada’s endangered species laws, according to a new poll conducted by Ipsos Reid on behalf of the Canadian Wildlife Federation. One third (34%) think that the federal government is doing enough and is effectively protecting species at risk with tools like the Species at Risk Act, while only four percent say the federal government is doing too much.     


Vast Majority (85%) of Western Wheat Farmers Believe the New Marketing System for Wheat Will Be Beneficial (40% Very/45% Somewhat) For Their Business

Wednesday, November 07, 2012

Toronto, ON – A new poll of wheat farmers in Alberta, Manitoba, and Saskatchewan conducted by Ipsos Reid on behalf of BASF reveals that a vast majority (85%) of Western wheat farmers believe the new marketing system will be beneficial for their business. Just two in ten (15%), however, believe that the new wheat marketing system will be ‘harmful’ (3% extremely/13% somewhat) to their business.     


Three-Quarters (76%) of Americans Have Recycled Everyday, Household Items like Aluminum Cans (76%) or Plastic Bottles (72%), While Less than One-Third Recycle Electronic Items Like Single-Use (31%)...

Friday, October 12, 2012

Toronto, ON – Americans are more likely to recycle everyday, household items compared to electronic items, according to a new poll conducted by Ipsos Marketing on behalf of Call2Recycle. Three-quarters of Americans say they’ve recycled aluminum or steel cans (76%) or plastic bottles or containers (72%) in the past year, while another seven in ten (71%) have recycled paper or cardboard in the past year.     


Nine in Ten Adults Agree that Solar Energy Should Be a Bigger Part of America's Energy Supply in the Future

Friday, September 28, 2012

New York, NY – Nine in ten (89%) U.S. adults agree that renewable energy sources, like solar energy, should be a bigger part of America's energy supply in the future, according to a new Ipsos poll of over 1,000 adults conducted on behalf of Sungevity. Many see both economic and environmental benefits wider use of renewable energy, with 81% agreeing that that reducing our dependency on coal, oil, gas and nuclear energy is the right thing to do for the environment and the economy. Similarly, seven in ten (72%) say that jobs created in the solar energy industry are better for our economy and our environment than jobs created in the coal, oil, gas and nuclear industries.     


If They Were Community Planning Boss, Ontarians Would Increase Active Transportation for their Communities with More Emphasis on Public Transit (73%) and Cyclists (60%)

Monday, September 24, 2012

Toronto, ON – If they were a planner for their community and could design infrastructure for the needs of their community ten years from now, three quarters (73%) of Ontarians would place more emphasis on public transit compared to 3% who would place less emphasis on it and 24% who wouldn’t do more or less, according to a new Ipsos Reid poll released on behalf of the Ontario Professional Planners Institute.     


On the Heels of the Bangladesh Building Disaster: Six in Ten in 16 Developed Nations Hold Contracting Companies (61%), Local Authorities (58%) Responsible…Eight in Ten (82%) Say Work Conditions are...

Wednesday, June 27, 2012

Toronto – A new poll in 16 developed nations finds a majority (61%) disagree (28% very much, 33% somewhat) that companies that contract their clothing to be manufactured in another part of the world cannot be expected to be held responsible for things being done somewhere else unless they actually owned and operated themselves. The poll was conducted among 12,484 adults in 16 countries by global research company Ipsos on behalf of CTV News.     


Three Quarters (75%) of Canadian Farmers Say Herbicide-Resistant Weeds Impacting their Bottom Line

Tuesday, June 05, 2012

Toronto, ON – Three quarters (75%) of Canadian farmers who grow crops from Alberta through Quebec say that herbicide-resistant weeds are impacting their bottom line, and are having a negative impact on the value of their crops and the amount of money they make, according to a new Ipsos poll conducted on behalf of BASF. Further, three in ten (27%) maintain that the impact is sizeable, saying it is ‘large’ (7%) or ‘moderate’ (20%), while nearly half (47%) say herbicide-resistant weeds are having a ‘small’ impact on their bottom line. Just one quarter (25%) believe that their bottom line is not impacted by herbicide-resistant weeds.     


Positive News About British Columbia Tree Fruit Growers

Thursday, May 17, 2012

Vancouver, BC – More British Columbian tree fruit growers are likely to increase their acreage of apples than decrease according to a new Ipsos Reid poll conducted on behalf of the BC Fruit Growers' Association. Specifically, 15% of growers claim that they will be increasing their acreage dedicated to growing apples over the next 5 years, compared to only 6% who say they will decrease their amount of land for this fruit over the same time period.     


Views on Canadian Oil and Gas

Thursday, May 03, 2012

Toronto, ON – A new Ipsos Reid poll conducted on behalf of the Canadian Chamber of Commerce shows a majority of Canadians believe it is possible to respect the environment while increasing oil and gas production. Two-thirds (65%) of Canadians agree that “it is possible to increase oil and gas production while protecting the environment at the same time,” including one-quarter (26%) who ‘agree strongly’. One-quarter (25%) of Canadians disagree with this idea (9% ‘disagree strongly’).     


British Columbians Name Most Environmentally-Friendly Retailers

Wednesday, April 25, 2012

Vancouver, BC – Retailers' activities in helping to preserve and protect the environment are visibly still very relevant to British Columbians. According to a recent study by Ipsos Reid conducted in the spring of 2012, a large majority (71%) say that retailers' actions are either very or somewhat important in deciding where to shop. The importance placed on this aspect of a retailer's performance has remained high each time it has been tested (67% in 2011; 72% in 2010; and 74% in 2009).     


British Columbians on Provincial Government Climate Change Action

Friday, April 20, 2012

Vancouver, BC – An Ipsos Reid poll conducted on behalf of Pacific Carbon Trust1 shows that a solid majority of British Columbians support their provincial government taking a variety of actions on climate change.     


Nearly Half of Adults Are More Inclined to Buy Eco-Friendly Products, and Four in Ten Would Pay More for Them

Thursday, April 19, 2012

New York, NY – A quarter of respondents (25%) report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products, etc, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. An additional 60% say that they sometimes take these actions, while just 15% say that they never do.     


Many Canadians Missing Water Conservation Opportunities, Underestimate Potential Savings

Friday, March 09, 2012

Toronto, ON – Many Canadians are missing water conservation opportunities, according to a new Ipsos Reid poll conducted on behalf of the Canadian Institute of Plumbing and Heating. As a case in point, when it comes to which trait they value more in a shower head, fully one half (50%) value high water pressure over high-efficiency water usage (50%).     


When it Comes to Winter Weather in Canada, One Quarter (23%) of Canadians Say ‘Bring it On!’

Tuesday, January 31, 2012

Toronto, ON – When it comes to winter weather in Canada, one quarter (23%) of Canadians say they love the cold weather, bring on the snow and cold, crisp air, according to a new Ipsos Reid poll conducted on behalf of Quaker. While one half (49%) say that they can take the cold and snowy winter weather for only short periods of time, three in ten (28%) say they simply hate winter and would rather be on a beach in the Caribbean. Men in particular are more likely to love the snow and cold crisp air (28%) compared to women (19%).     


British Columbians on the Northern Gateway Pipelines Project

Thursday, January 05, 2012

Vancouver, BC – A new Ipsos Reid poll conducted on behalf of Enbridge shows that British Columbians are more likely to support than oppose the proposed Northern Gateway Pipelines Project.     


Canadians Set for a Green Christmas as Majority Recycle Gift Wrap Once Gift is Opened (55%), use LED Lights to Decorate Tree and Home (55%)

Tuesday, December 06, 2011

Toronto, ON – Canadians appear to be all set for a green Christmas this year, according to a new Ipsos Reid poll conducted on behalf of Waste Management. Many are taking steps to reduce the impact that they have on the environment over the holidays by doing things like recycling, reducing and conserving energy.     


Cleaning Industry Insights Survey

Tuesday, September 27, 2011

New York, NY - Procter & Gamble Professional commissioned Ipsos Public Affairs to conduct a national survey among managers of cleaning operations from several industries with the objective of exploring their perceptions, attitudes and behaviors about their business and how they are adapting to the challenges brought on by the current economic climate.     


Hurricanes Irene and Lee Caused Damage to the Homes of 4% Across the U.S., 12% in the Northeast

Thursday, September 22, 2011

New York, NY – In an Ipsos Public Affairs survey of over 1,000 U.S. adults, 4% of all respondents nationally report that their home suffered some damage caused by hurricanes/tropical storms Irene and Lee, including 3% who incurred water damage and 2% wind damage. In the Northeast, the proportions are much higher, with 12% reporting damage to their home as a result of these storms, including 10% who mentioned water damage and 4% wind damage.     


Reuters/Stanford/Ipsos Environmental Poll

Friday, September 16, 2011

Washington, DC - A new Ipsos poll conducted behalf of Stanford University and Reuters explores American public opinion on the environment and global warming. A summary of key findings are listed below and the full report is available for download on the right.     


Ontario Responsible Sourcing Study

Monday, September 12, 2011

Toronto, ON - The Ontario Responsible Sourcing Study was constructed by Ipsos Reid for the Association of Municipalities of Ontario (AMO) meeting of August 22, 2011 to provide insights to delegates during a presentation panel on responsible sourcing of aggregates.     


Nine in Ten Adults Recycle, but Only Half Do So Daily

Wednesday, July 13, 2011

New York, NY – Nine in ten adults (87%) report that they recycle, though only half of adults (51%) recycle every day, according to a national survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of Yesterday’s News. Roughly a third (36%) tend to recycle less frequently, while13% admit that they never recycle.     


The Majority of Newfoundlanders Support the Seal Hunt but Show an Openness to a Buy-Out Plan

Thursday, May 26, 2011

Montreal, QC – Newly-released research conducted by Ipsos Reid on behalf of Humane Society International amongst a thousand Newfoundlanders finds that there is interest amongst roughly 1-in-2 (53%) for a government buy-out of the commercial seal hunt.     


Torontonians Give Green Light to City Council to Approve Recommendation to Contract Out Trash Collection West of Yonge Street

Monday, May 16, 2011

Toronto, ON – Torontonians have given the green light to Toronto City Council to approve the recommendation of the Public Works and Infrastructure Committee to initially contract out all of the trash collection from the Etobicoke border to Yonge Street, according to a new Ipsos Reid poll released today.     


British Columbians Paying Less Attention to Retailers' Environmental Actions

Wednesday, April 20, 2011

Vancouver, BC – In anticipation of Earth Day on April 22nd, Ipsos Reid conducted the annual 2011 Retailers and the Environment Study among adult British Columbians to assess retailers' actions in helping to preserve and protect the environment.     


Synovate Survey Reveals Latest Green Habits and Consumption Across the World

Thursday, April 07, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Synovate Unveils Results from Inaugural Global Green Habits Study

Thursday, April 07, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Earth Hour Participation Rates Continue to Decline

Friday, April 01, 2011

Toronto, ON – Earth hour participation rates are continuing to decline, according to a new Ipsos Reid poll conducted on behalf of Postmedia News. Asked whether they participated in Earth Hour on Saturday at 8:30pm local time by turning off the lights in their home or place of business for one hour, 36% of Canadians said they turned their lights off, while 8% didn’t turn off their lights but participated in another way. In total, 44% of Canadians participated in Earth Hour in some way, shape or form, down 3 points from last year and down 16 points from 2009. Nearly one in ten (7%) have never heard of this event (unchanged).     


Synovate Survey Reveals Whether Consumers Will Stay Away From Electric Powertrain Vehicles Because They Don't Understand How They Work

Wednesday, March 09, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Nine in Ten (87%) Canadians Say That When Connected to Nature They Feel Happier

Friday, January 07, 2011

Toronto, ON – Many Canadians are beginning the New Year ready to follow-through on resolutions to live happier, more fulfilling lives. A recent Ipsos Reid poll, conducted on behalf of the Nature Conservancy of Canada has found that feeling happy can be as easy as connecting to nature.     


Face The Facts: Energy Agenda Now

Wednesday, September 29, 2010

Washington, D.C. – Ipsos and The Cabal Group are pleased to release the latest public opinion research on energy related issues in the Washington, D.C. area.     


Canadians Dead Split on Oil Sands

Tuesday, September 28, 2010

Toronto, ON – The debate about oil-sands development in Alberta continues to build in Canada, and a new Ipsos Reid poll conducted on behalf of the CBC finds that Canadians are dead split on the issue.     


Nine out of Ten Business Decision Makers Believe Sustainability and Environmental Responsibility is Important for Their Business

Friday, August 06, 2010

New York, NY – A new poll conducted by Ipsos Public Affairs on behalf of Procter & Gamble Professional shows that nine out of 10 (90 percent) business decision makers surveyed, consider that the issue of sustainability and environmental responsibility is at least somewhat important to their business – including more than half who report it is extremely important (23 percent) or very important (33 percent).     


Wind Energy in Ontario

Thursday, July 15, 2010

The full results of this poll are now available for download     


One Half (52%) of Small Business Owners are Going Green

Friday, June 18, 2010

Toronto, ON – One half of Canadian small-business owners (52%) currently have (46%) or are considering (6%) developing a green plan or environmental policies, according to a new Ipsos Reid poll conducted on behalf of RBC.     


Americans More Likely to Favor than Oppose Increased Offshore Drilling Despite Gulf Coast Disaster

Wednesday, May 12, 2010

Washington, DC – Even in light of the massive oil leak in the Gulf, Americans are more likely to favor (49%) than oppose (38%) allowing more offshore oil and gas drilling in U.S. waters, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. More than one in ten (12%) are unsure.     


Newfoundland Sealers Down On Industry Prospects

Tuesday, April 06, 2010

Montreal, QC – Newly-released research conducted by Ipsos Reid on behalf of Humane Society International amongst Newfoundlanders licensed to participate in the annual seal hunt finds that there is a general sense that the local fishing and seafood export industry is in a state of decline.     


Earth Hour Participation Plummets This Year as Significantly Fewer (47%) Participated than Last Year (60%)

Friday, April 02, 2010

Toronto, ON – Fewer Canadians participated in Earth Hour this year than last year, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television. Fewer than half (47%) of Canadians say they participated in Earth Hour, either by turning out their lights for an hour at 8:30pm last Saturday evening (39%) or by contributing in another way (8%). By comparison, six in ten (60%) Canadians participated last year, either by turning out their lights (51%) or in some other fashion (9%).     


Nine in Ten (87%) Ontarians Believe Amount of Tree Loss in Ontario Every Year is a Serious Problem

Wednesday, March 17, 2010

Toronto, ON – Thinking about the amount of trees Ontario has lost over the past decade due to various reasons including urbanization, infestation, fire and climate change, nine in ten (87%) believe that the amount of trees Ontario loses every year constitutes a ‘serious problem’ (40% very/47% somewhat). Just 13% think it’s not a problem (11% not very serious/2% not at all serious).     


Canadians' Water Conservation Habits Go Down the Drain

Wednesday, March 17, 2010

Toronto, ON – Canadians water-conservation habits appear to be going down the drain, according to the third annual Canadian Water Attitudes Study commissioned by RBC and Unilever and endorsed by the Canadian Partnership Initiative of the United Nations Water for Life Decade.     


Saving Money and Preserving Resources Top Reasons for Reducing Waste, Saving Energy and Saving Water

Monday, March 15, 2010

New York, NY – A new poll conducted by Ipsos Public Affairs on behalf of Procter & Gamble shows that more adults cite saving money than any other reason why they would take measures to reduce waste, save energy and save water in their home. When asked to select the two most important reasons for taking environmentally-friendly measures, 64% of 1,000 adults surveyed selected saving money. Preserving resources for future generations, mentioned by 56% of respondents, follows in importance.     


Less than Half of Americans Blame Global Warming on Human Activity; Over One Quarter Do Not Think Global Warming Is Happening at All

Thursday, December 10, 2009

Washington, DC – Just 43% of Americans consider that the world’s temperature has been rising slowly over the past 100 years as a result of human activity, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. An additional quarter of adults (24%) acknowledge these rising temperatures, but feel that natural patterns of the earth’s environment is causing this warming. In contrast, 28% are skeptical of global warming all together, saying that they do not think it has been happening.     


Western Canadian Views on the Oil and Gas Industry

Thursday, November 19, 2009

Calgary, AB – Canada’s oil and gas industry is centered in the Western Canadian Sedimentary Basin with Alberta accounting for over 80% of our country’s domestic petroleum production. Ipsos Reid recently conducted research with residents of major producing regions / communities within the WCSB to measure public perceptions of the upstream petroleum industry.     


Alberta's Views on Electricity

Wednesday, November 18, 2009

Calgary, AB – The subject of electricity transmission has occupied a prominent place in Alberta media throughout much of 2008 and 2009. Ipsos Reid conducted survey based research in three communities at the centre of this issue (Calgary, Sherwood Park and Fort McMurray) to explore the views of local residents on some of the matters at the heart of the ongoing debate.     


‘Gradual Greening’ of U.S. Tech Consumers

Monday, October 26, 2009

New York, NY– ‘Green’ or environmentally friendly policies and programs are becoming more top of mind for U.S. consumers when making technology related purchase decisions, but few are aware of specific policies, according to the annual Ipsos Green Technology report. The survey shows that few technology purchasing consumers are aware of specific environmental policies and practices of technology firms, despite the efforts of companies and the accolades in the media.     


Economy Not Stopping Canadians From Going Green

Friday, October 02, 2009

Toronto, ON – The second annual study of ‘Green’ Financial Services in Canada found that despite a decline in focus away from issues such as the environment, healthcare and education and sustained focus on the economy, Canadians are adopting more ‘Green’ financial services. These services include: ‘Green’ Auto Loans (preferential rates for the purchase of an energy-efficient vehicle), ‘Green’ Savings accounts (accounts earmarked for investing in energy-efficient companies), ‘Green’ Auto insurance (reduced rates for customers driving energy-efficient vehicles) and more. The results are taken from Ipsos-Reid’s ‘Green’ Financial Products and Services, which interviewed 2,209 Canadian adults in a comprehensive survey of the Canadian financial services market.     


Six in Ten (56%) Americans Support Nuclear Energy

Wednesday, July 22, 2009

New York, NY – Six in ten (56%) Americans support (29% strongly/28% somewhat) nuclear power as a way of producing energy, according to a new Ipsos Public Affairs poll conducted for the U.S. Women in Nuclear Conference held in Washington D.C. Conversely, four in ten (39%) oppose (23% strongly/15% somewhat) nuclear power.     


American and British Consumers Are Highly Receptive to Smart Grid Technology Concept

Tuesday, July 14, 2009

New York, NY – A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology (74% in the U.S. and 90% in the UK), once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid. Three in five respondents in both the U.S. (64%) and UK (60%) would change their electricity consumption behavior with the adoption of Smart Grid according to a poll conducted by Ipsos for GE.     


Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds

Thursday, June 18, 2009

New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that global consumers care about the state of the natural world but still relish the conveniences of the modern world. Many are taking the environment into account in their daily behaviors and purchasing decisions, but are weighing the impact on convenience as well.     


A 56% Majority of Americans Oppose the Continuation of Government Subsidies for Corn Ethanol

Thursday, May 28, 2009

New York, NY — A clear majority of Americans surveyed by Ipsos say that the U.S. government should not continue to provide subsidies for ethanol production (56% vs. 44% who say it should continue). Similar proportions agree that the production of ethanol should be driven by demand in the marketplace rather than by government subsidies (57% agree) and that the industry should focus more on producing ethanol from non-food crops such as switchgrass (51%).     


Albertans on Environmental Education

Thursday, May 07, 2009

Calgary, AB – A recent Ipsos Reid study commissioned by the Alberta Council for Environmental Education (ACEE) shows that the majority of Albertans (75%) agree that schools in Alberta should give top priority to providing students with opportunities to do environmental action projects. Support varies by type of action project, with 90% of Albertans saying they would support Kindergarten to Grade 12 students being involved in neighbourhood clean-up, 78% would support students educating others about local environmental issues, and 67% would support students presenting to politicians on an environmental issue.     


Paper or Plastic…or Neither? British Columbians Prefer Bio-Degradable Plastic Bags

Wednesday, May 06, 2009

Vancouver, BC - Many retailers are rethinking their business practices as it relates to the environment, including their plastic bag policies. As such, a new Ipsos Reid study in British Columbia, examines consumers' points-of-views when it comes to retailers and their actions to help preserve and protect the environment.     


Majority of British Columbians Say Protecting the Environment Should be Given Priority Over Economic Growth

Monday, May 04, 2009

Vancouver, BC – Ipsos Reid, a sponsor of EPIC – the Sustainable Living Expo, released a poll today, revealing that despite the state of the economy, British Columbians feel the environment takes priority.     


British Columbian Retailers and Their Environmental Actions

Thursday, April 23, 2009

Vancouver, BC – A new Ipsos Reid poll conducted on behalf of Retail BC finds that a retailer's actions to preserve and protect the environment is an important factor in store decision for most British Columbians, but that the percentage to whom it matters hasn't changed in the past year. Three-quarters of British Columbians feel a retailer's environmental actions are important when deciding where to shop on a day-to-day basis (74% with 21% very important and 53% somewhat important). Environmental actions are not of importance to the remaining one-quarter of the province's residents (24% with 19% not very important and 5% not at all important). Very few are unsure of the importance they place (2%). This is statistically the same as results from a similar poll conducted in April 2008, where three-quarters of British Columbians reported that environmental actions are important in their store decision (77% with 24% very important and 53% somewhat important) and two-in-ten do not consider it to be important (22% with 17% not very important and 5% not at all important).     


Canada’s Youth and the Environment During a Recession

Monday, April 20, 2009

Toronto, ON – In the survey, conducted by Ipsos Reid for Canon Canada, two thirds (66%) of Canada's youth say the current recession is having an impact on them—with a majority (55%) revealing that the economic downturn is affecting the ability of a family member to find a job, or to find one for themselves (51%).     


Six in Ten (60%) Canadians Observed Earth Hour

Wednesday, April 01, 2009

Toronto, ON — Six in ten (60%) Canadians were either in the dark (51%) for Earth Hour or participated in some other way (9%), according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National. While four in ten (40%) did not participate, Earth Hour appears to have achieved its goal of raising environmental awareness, with three quarters (74%) ‘agreeing’ (21% strongly/52% somewhat) that it got them to think more about what they can do to help the environment, including 59% of those who did not participate in the event. But almost all (96%) Canadians ‘agree’ (70% strongly/26% somewhat) that ‘in order to help the environment we need to do more than turn off our lights for one hour each year’.     


Albertans On The Environment

Thursday, March 26, 2009

Calgary, AB – A recent Ipsos Reid study commissioned by the Alberta Council for Environmental Education (ACEE) shows that the majority of Albertans (79%) agree that it is possible to have a strong economy in Alberta while protecting the environment. Two-thirds (66%) also agree that more government action is needed to solve the environmental problems facing Alberta.     


Seven in Ten (70%) Canadians Intend to Participate in Earth Hour on March 28

Thursday, March 26, 2009

Toronto, ON – March 28, 8pm, will mark Earth Hour, when individuals and business around the world are encouraged to turn off their lights for an hour in order to raise awareness of environmental problems and concerns. According to an Ipsos Reid poll conducted on behalf of Coca-Cola, seven in ten (70%) Canadians say that they plan on participating in Earth Hour, up from 59% of Canadians who said they participated last year, according to a post Earth Hour survey also conducted by Ipsos Reid.     


Majority (53%) of Canadians Believe Fresh Water is Canada’s Most Important Natural Resource

Friday, March 20, 2009

Toronto, ON — A majority (53%) of Canadians believe fresh water is Canada’s most important natural resource, according to a new Ipsos Reid poll conducted on behalf of RBC and Unilever, placing it well ahead of forests (20%), agriculture and farmland (14%), oil (8%), and fisheries (2%).     


New Survey on Canadians’ views on Climate Change and the Economic Crisis

Monday, March 02, 2009

Toronto, ON – As Canadians and their governments try to figure out how best to move forward in this time of economic recession, many have argued that other important issues have taken a back seat to economic concerns. A new Ipsos Reid poll conducted on behalf of the Dominion Institute has revealed that nearly one half (45%) of Canadians ‘agree’ (13% strongly/32% somewhat) that ‘serious action on climate change should wait until the recession is behind us’. Four in ten Canadians (43%) also ‘disagree’ (12% strongly/31% somewhat) that ‘Canada should take serious action on climate change right now, even if it means higher deficits’, meaning that a majority (57%) ‘agrees’ (19% strongly/37% somewhat) with this premise.     


Most Ontarians Think Toxic Chemicals Exist in their Environments (77%) and Personal Products (76%)

Thursday, December 04, 2008

Toronto, ON – A new Survey of Ontarians conducted on behalf of the Canadian Cancer Society has revealed that three quarters (76%) of Ontarians believe there are toxic chemicals in their ‘environments’ (shorthand for where one works, lives or plays), while a similar proportion (77%) think they exist in the products that they use. Furthermore, among those who think that these toxic chemicals exist, eight in ten believe those chemicals found in their environments (83%) or products they use (82%) could be harmful to the health of themselves or their family.     


As Temperatures Drop and Energy Prices Rise, Nearly One Half (45%) of American Homeowners ‘Concerned’ About Ability to Pay for Heat this Winter

Thursday, November 13, 2008

New York, NY – As the winter draws near and temperatures drop, a new Ipsos poll conducted on behalf of Plough and Hearth reveals that nearly one half (45%) of American homeowners say they’re ‘concerned’ (16% extremely/29% very) about their ability to pay for heating their home this winter. Only three in ten (28%) are ‘not at all concerned’, and another 26% are ‘not very concerned’.     


Green Shifting: Dion’s Plan Takes a Tumble Amidst Withering Tory Attack

Tuesday, September 02, 2008

Ottawa, ON – A new Ipsos Reid poll conducted exclusively on behalf of CanWest News Service and Global Television finds that Stephane Dion’s “Green Shift” carbon tax initiative has taken a seven point tumble in support -- down from 52% in early July when the plan was first introduced to 45% now.     


While Nearly All Canadian Homeowners (95%) Agree That It’s Important To Reduce Their Environmental Impact, The Same Proportion (96%) Agrees That It’s Important To Reduce Energy Use In Their Homes To...

Wednesday, August 27, 2008

Toronto, ON – It appears that when it comes to their homes, Canadians might be ready to usher in the ‘green’ era. According to a new poll among Canadian home owners conducted by Ipsos Reid on behalf of Icynene, while nearly all Canadians (95%) agree that it is important for them to reduce their impact on the environment wherever possible, the same portion of the population (96%) agrees that it is important to reduce energy use in their homes to save money.     


While Nine In Ten American Homeowners (91%) Agree That It’s Important To Reduce Their Environmental Impact, Nearly All (98%) Agree That It’s Important To Reduce Energy Use In Their Homes To Save...

Wednesday, August 27, 2008

New York, NY – It appears that when it comes to their homes, Americans might be ready to usher in the ‘green’ era. According to a new poll among American homeowners conducted by Ipsos Reid on behalf of Icynene, while nine in ten Americans (91%) agree that it is important for them to reduce their impact on the environment wherever possible, nearly all (98%) agree that it is important to reduce energy use in their homes to save money.     


Canadians Are Buying More ‘Green’ Products Than They Were a Year Ago

Tuesday, July 15, 2008

Toronto, ON – It seems that when it comes to their buying habits, Canadians are continuing their trend toward “green” products – those which have a reduced impact on the environment. According to a new Ipsos Reid poll, half (53%) of Canadians are buying more “green” products than they were a year ago, while nearly half (46%) say they are purchasing about the same number as last year.     


Four In Five (81%) Canadians Are Interested In Learning More About “Green” Financial Products And Services

Wednesday, July 09, 2008

Toronto, ON – It appears that when it comes to their finances, Canadians are ready to go “green”. According to a new study conducted by Ipsos Reid, the trend toward environmental awareness and responsibility is spilling over into new areas, including Canadians’ preferences with their banking.     


Not A Great First Impression: Only One In Three (34%) Canadians Claim To Know Anything About Dion’s ‘Green Shift’ Plan

Tuesday, July 08, 2008

Toronto, ON – It would appear that as Stephane Dion focuses on selling his ‘Green Shift’ environment plan to Canadians he has a lot of work to do as a full majority don’t recall hearing anything about his plan and of those who do, a majority don’t like their first impression—perhaps seeded, in part, by Conservative Party negative ads and commentary that preceded its unveiling by the Liberal Leader.     


Canadians Exhibit Low Levels Of Interest In Managing Energy Use

Thursday, July 03, 2008

    


Environmental Actions Are A Differentiating Opportunity For BC Retailers

Wednesday, April 16, 2008

Vancouver, BC – A new Ipsos Reid poll in BC reveals that most British Columbians take a retailer’s environmental record into account when deciding where to shop. Three-quarters (77%) of British Columbians say that a retailer’s actions in helping to preserve and protect the environment are either “very important” (24%) or “somewhat important” (53%) in their overall decision of where to shop.     


Majority Of Canadians (52%) Feel That They Do Enough To Conserve Water: Only 6% Think Consumers Are The Biggest Threat To Water Supplies

Tuesday, April 15, 2008

Toronto, ON – The majority of Canadians (52%) think that they are generally making reasonable efforts to conserve water. According to a recent Ipsos Reid poll, conducted on behalf of Unilever, RBC, and the Canadian Partnership Initiative of the UN Water for Life Decade, also found that a mere 6% of Canadians think that consumers represent the biggest threat to Canada’s freshwater supply. Instead, Canadians are likely to blame mass removal of water to the United States (28%) and run-off of pollutants from land to water (19%).     


British Columbians Say They Are Good But Not Great When It Comes To The Environment

Monday, April 14, 2008

Vancouver, BC – A new Ipsos Reid poll in BC shows that most British Columbians (85%) would give themselves a “B” (48%) or a “C” (37%) for their efforts in helping to preserve and protect the environment. Few (6%) British Columbians would actually award themselves with an “A”; in fact, an equivalent number (6%) grade their behaviour very poorly with a “D” or “F”.     


British Columbians' Views On Pesticide Restrictions

Thursday, April 03, 2008

Vancouver, BC – A new Ipsos Reid poll conducted on behalf of the Canadian Cancer Society finds that a strong majority of British Columbians agree that cosmetic pesticides used in their community pose a threat to the environment (86% agree), children (81%), pets (81%), and their own personal health (76%). The definition of cosmetic pesticides given to survey respondents was “cosmetic pesticides are used to kill or control weeds, insects, fungi and pests in order to enhance the appearance of private and public lawns and gardens. For example, cosmetic pesticides may be used to get rid of weeds on the lawn or aphids on roses.” Further, three-quarters (76%) of British Columbians would support their provincial government passing legislation that would restrict the use and sale of cosmetic pesticides (47% “strongly support”).     


Two Thirds (64%) Believe ‘Green’ Marketing is Just a Tactic

Wednesday, September 05, 2007

Toronto, ON – Canadians appear to be wary of companies who label their products as being ‘green’, or environmentally friendly, with the results of a poll conducted on behalf of Icynene revealing that two thirds (64%) of Canadians either ‘strongly’ (10%) or ‘somewhat’ agree (54%) that ‘when companies call a product ‘green’ (meaning better for the environment), it is usually just a marketing tactic’. On the other hand, four in ten Canadian ‘completely’ (4%) or ‘somewhat disagree’ (33%) that this is the case.     


Seven in ten (70%) Believe ‘Green’ Marketing is Just a Tactic

Wednesday, September 05, 2007

Toronto, ON – Americas appear to be wary of companies who label their products as being ‘green’, or environmentally friendly, with the results of a poll conducted on behalf of Icynene revealing that seven in ten (70%) Americans either ‘strongly’ (12%) or ‘somewhat’ agree (58%) that ‘when companies call a product ‘green’ (meaning better for the environment), it is usually just a marketing tactic’. On the other hand, three in ten (30%) Americans ‘completely’ (4%) or ‘somewhat disagree’ (26%) that this is the case.     


Painting Tech’s ‘White Space’ Green

Wednesday, September 05, 2007

New York, NY – ‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration, according to survey results recently released by Ipsos.     


Direct Energy Cool Down Survey

Monday, July 09, 2007

Calgary, AB — A new Ipsos Reid survey on behalf of Direct Energy finds that more than four in ten residents (42 per cent) of Alberta (45%) and Ontario (41%) say they would pay a premium of 10 per cent or more for products that are environmentally friendly.     


Canadians And Their Governments Both Responsible For Fixing Environmental Problems

Wednesday, July 04, 2007

Toronto, ON – When trying to ascertain who is best to deal with the current challenges of the growing environmental problems of the world, the results of a new Ipsos Reid poll conducted on behalf of Sympatico / MSN find that almost all (91%) Canadians believe that ‘in order to help the environmental, individuals need to take an active role, and not rely on government to solve the problem’. However, somewhat contradictorily, three quarters (72%) of Canadians also believe that, ‘it is the responsibility of the government to fix the environmental problems. With solid majorities supporting both points of view, it is suggested that perhaps Canadians feel that both they and their governments are jointly responsible for fixing environmental problems.     


What Ordinary Canadians Are Doing To Cut Greenhouse Gas Emissions At Home

Monday, June 18, 2007

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of Icynene finds that most Canadians (79%) claim to have taken ‘some’ (63%) or ‘a lot’ (16%) of action in their own homes to reduce greenhouse gasses. For example, nearly four in ten (38%) homeowners say they have added insulation in the past two years to help reduce energy consumption, and one in ten (13%) say they intend to add it this upcoming summer.     


What Ordinary Americans Are Doing To Cut Greenhouse Gas Emissions At Home

Monday, June 18, 2007

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of Icynene finds that two thirds (64%) claim to have taken ‘some’ (54%) or ‘a lot’ (11%) of action in their own homes to reduce greenhouse gasses. For example, one third (32%) of homeowners say they have added insulation in the past two years to help reduce energy consumption, and 14% say they intend to add it this upcoming summer.     


Canadians On Energy

Tuesday, June 05, 2007

Calgary, AB - A new Ipsos Reid poll shows that 44% of Canadians are very concerned (82% concerned overall) with Canada’s energy supply for the future, on par with concern for the Education system (45% Very Concerned, 82% overall) and ahead of Canada’s Economy (38% Very Concerned, 81% overall), but still trailing concern for the Healthcare System (61% Very Concerned, 92% overall) and Environment and Pollution (56% Very Concerned, 91% overall).     


Tory Climate Change Plan Panned as Majority (61%) of Canadians Say ‘It Does Not Go Far Enough’ and Half (52%) Believe ‘It’s a Bad Plan’

Saturday, May 12, 2007

Toronto, ON – In response to the Conservative Government’s new climate-change initiative, a new Ipsos Reid Poll conducted on behalf of CanWest Global reveals that a majority (61%) of Canadians think that the Tory plan ‘does not go far enough or move with enough urgency to make a meaningful contribution to the global effort to fight climate change’. Conversely, only one third (32%) say that this plan ‘will ensure that Canada moves quickly and contributes in a meaningful way to the global effort to fight climate change’. Stated plainly, half (52%) of Canadians think that the Government’s initiative is ‘a bad plan for dealing with climate change’.     


The President's Choice "Go Green" Survey

Tuesday, April 17, 2007

Toronto, ON – A new Ipsos Reid/President's Choice survey reveals that the majority of Canadians (92%) feel personally responsible for preserving and protecting the environment in their province, yet only six in ten would give themselves an "A" (12%) or a "B" (48%) on their own personal performance.     


Teens Talk The Talk But Don't Walk The Walk

Monday, April 16, 2007

Toronto, ON – While many assume that teenagers today are pitching in and doing what they can to be environmentally friendly, it appears that many are actually taking a more laid back approach. According to a new Ipsos Reid survey released today on behalf of Canon Canada, it seems that there is a difference between what Canadian teens think about the environment and the actions they are taking to be more environmentally friendly. Just 2 in 10 (19%) teens in Canada consider themselves to be ‘green fiends,’ – people who recycle everything, conserve energy and encourage others to do the same. Alternatively, three-quarters (74%) say that they are ‘environmentally laid back’: they do what they can, but are not obsessed with the environment. And 1 in 10 (7%) even consider themselves to be an ‘environmental cynic’ and do not get involved in helping the environment at all.     


Corporate America Take Note: Environmental Responsibility Is High On Consumers’ Priority List

Friday, March 16, 2007

New York, NY – Amid growing concerns about climate change, Americans are increasingly taking action to reduce their environmental footprint. Six-in-ten adults (61%) have sent items to be recycled in the past 12 months, a 6-percentage-point increase from last summer; more than half (58%) have also chosen products with recycled content; and just under half (44%) have taken steps to be more energy-efficient at home.     


Energy And The Environment Co-Habiting

Tuesday, March 06, 2007

Calgary, AB – A new Ipsos Reid survey provided exclusively to CanWest Global Television shows that the intensity amongst Canadians who believe it's possible to increase energy supplies and protect the environment at the same time has risen a significant 18 points since the first sounding in 2001.