Tuesday, January 31, 2012
Toronto, ON – Fewer Canadians overshot their holiday-spending budgets this year, but those that did let out the purse strings even more, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (31%) Canadians say they spent more than they intended to during the holiday season this year, down 2 points from last year. However, among those that did, they overspent by an average of $467, up 9% from last year.
Tuesday, January 24, 2012
Toronto, ON – Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid recently asked Canadians to rate 100 leading brands on a wide variety of attributes. The data revealed six dimensions which define influence and determine the most influential brands in the lives of Canadians.
Monday, January 23, 2012
Toronto, ON – Two in ten Canadians (22%) and Americans (21%) have at least one tattoo on their body, according to a new Ipsos Reid poll conducted on behalf of Global Television. The proportion of Canadians and Americans with multiple tattoos is 11%.
Thursday, January 19, 2012
Toronto, ON – A growing number of young Canadians have RRSPs, according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. While last year the proportion of young Canadians who hold an RRSP fell to 39% -- it’s lowest in nearly a decade – this year 43% of Canadians aged 18 to 34 report having an RRSP. However, while more young Canadians have RRSPs significantly fewer intend to contribute the maximum allowable to their RRSPs this year. Last year one in three (33%) young RRSP holders intended to contribute the maximum limit, while this year that proportion has dropped to just 16%, making them the least likely to do so and much less likely than the national average (25%).
Thursday, January 12, 2012
New York, NY – Seven in ten U.S. consumers (69%) spent as much or more than the budgeted during the holiday shopping season, according to a new Ipsos telephone poll conducted on behalf of RetailMeNot.com. While nearly half (47%) spent about as much as they had planned, 22% say that they exceeded their holiday shopping budgets between Thanksgiving and New Year’s Day.
Tuesday, January 10, 2012
Toronto, ON – Apple rises to the top to be considered Canada’s most leading-edge brand, according to an Ipsos Reid poll conducted in the lead-up to Ad Week. Respondents were given a series of statements, 14 of which are used to define leading edge. Respondents were asked to indicate which of the statements they felt applied to each of the brands to which they were exposed.
Tuesday, December 20, 2011
New York, NY and Los Angeles, CA – With only a few days of shopping left before Santa descends from the North Pole, a recent study from Ipsos MediaCT conducted with Google has analyzed some of the shopping habits and trends from the 2011 holiday shopping season. Several key trends emerge from the study, including the growing popularity of Black Friday deals and the importance of the Internet and mobile technology on the purchase decision process.
Monday, December 19, 2011
New York, NY – New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads.
Tests of 15- and 30-second spots for six ad campaigns using YouTube pre-roll and TV ads found that people who watched both YouTube and TV ads showed a 200% increase in brand recall compared with people who only saw TV ads. Those who only watched a YouTube ad had 150% better brand recall rate than those who only watched a TV ad.
Friday, December 16, 2011
Toronto, ON – One in three (35%) Canadians who intend to give gifts this holiday season say that the biggest challenge they face while shopping this year is having a tighter budget, while an equal proportion (35%) say their biggest challenge is not knowing what to buy, according to a new Ipsos Reid poll conducted on behalf of RBC. Two in ten (21%) say their biggest challenge is that they dislike going to the mall and being in crowds, while one in twenty (5%) say that not having enough time is their biggest obstacle and 4% say some other aspect of holiday shopping is their biggest challenge.
Thursday, December 15, 2011
Austin, TX and New York, NY, December 14, 2011 – Few adults have already completed all of their holiday shopping, leaving many shoppers with gifts still to buy, according to a new Ipsos poll conducted on behalf of RetailMeNot.com (www.retailmenot.com). Just 16% of adults surveyed claim to have finished all of their shopping.
Tuesday, December 13, 2011
Toronto, ON – According to the RBC Myths and Realities poll conducted by Ipsos Reid among Canadians aged 50+ with investable assets of $100,000 or more, retired Canadians are spending less time travelling in retirement then those who are still working anticipate spending in their retirement.
Monday, December 12, 2011
New York, NY – Nearly half of Americans (45%) say that quality is the factor that most influences their car-buying decision, according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. Among those who had purchased a car, 45% select quality as having the most impact on their decision, an increase of 8% since 2010. While quality was also the top factor last year, it was selected by less than four in ten (37%).
Wednesday, December 07, 2011
Toronto, ON – Canadian holiday shoppers may be on the lookout for a good deal, but fewer say they’ll knowingly purchase counterfeit goods online to save a buck, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Three quarters (74%) ‘agree’ (28% strongly/45% somewhat) that ‘they plan on only buying gifts that are discounted or on sale this holiday season’, up 5 points from last year. However, fewer (25%) ‘agree’ (5% strongly/20% somewhat) that they will ‘consider purchasing fake clothing and accessories online if the product looked authentic and was available for a lesser cost’, down 4 points.
Tuesday, December 06, 2011
Toronto, ON – Canadians appear to be all set for a green Christmas this year, according to a new Ipsos Reid poll conducted on behalf of Waste Management. Many are taking steps to reduce the impact that they have on the environment over the holidays by doing things like recycling, reducing and conserving energy.
Monday, December 05, 2011
Los Angeles, CA – Can’t find dad this holiday shopping season? Check the electronics aisle; he may very well be shopping there. According to a recent wave of LMX, a national survey of media and technology adoption conducted regularly by Ipsos MediaCT, fathers with children aged 0-14 are significantly more likely than mothers with children of the same age to be planning on purchasing a host of consumer electronics. When it comes to buying consumer electronics such as smartphones, TVs, Tablets, Blu-ray players, 3-D TVs and desktop computers, dads with young kids are the gift retailers are happy to receive.
Monday, November 28, 2011
New York, NY - Recent research from Ipsos OTX MediaCT shows that the tablet market is catching fire and is going to be hot, hot, hot heading into the 2011 holiday season. For Amazon, the launch of their new Kindle Fire means they may have what many consumers are looking for. Even before Amazon’s official announcement of the new Kindle Fire, the tablet market looked in a healthy state. In September, Ipsos’ research showed almost one in five (17%) consumers were considering purchasing a tablet in the run up to the holidays – and 11% of consumers were ‘definitely’ going to purchase one. Good news for Apple’s iPad and great timing for Amazon's newest product.
Tuesday, November 22, 2011
New York, NY – Eight in ten parents (82%) like to be prepared for the holiday shopping season, according to a new telephone survey of over 950 U.S. parents who buy gifts for their children at Christmas time, conducted by Ipsos Public Affairs on behalf of Duracell. At the same time, a majority (51%) admits that they have done last minute holiday shopping in the past.
Friday, November 18, 2011
New York, NY – Thinking about the last time that they bought a car, one in four women (26%)to say that was most missing was a quick and effortless transaction, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. This mirrors findings from a similar study conducted in 2009, when 25% of women felt that a quick and easy transaction was what was most missing from their purchase experience.
Thursday, November 17, 2011
Toronto, ON - The American holiday shopping season kicks off at the end of next week with Black Friday, when traditionally American retailers typically offer deep discounts to shoppers, followed by Cyber Monday which is one of the biggest online shopping days of the year. Among the 54% of online Canadians who have made an online purchase at a Canadian or American retailer in the past twelve months, one in three (34%) say that they’re ‘likely’ (7% very/27% somewhat) to shop online at American retailers on Black Friday or Cyber Monday. This represents an increase of six percentage points over last year.
Thursday, November 17, 2011
Toronto, ON - Although largely an American phenomenon, Cyber Monday is heading into the mainstream in Canada, as a majority (52%) of Canadians appear to be familiar with the heavily-discounted online shopping event, according to an online Ipsos Reid poll conducted on behalf of PayPal.
Thursday, November 17, 2011
Toronto, ON – Three quarters (72%) of Canadians who own a house and have a mortgage say that they expect to have their mortgage fully paid off by the time they reach the age of 65, according to a new Ipsos Reid poll conducted on behalf of Royal Bank. Interestingly, younger mortgage-holders aged 18 to 34 are much more likely to think they’ll have their mortgage paid off at an early age with three quarters (73%) expecting to have their mortgage eliminate by the age of 55, compared to fewer than half (45%) of mortgage-holders who are aged 35 to 54.
Wednesday, November 16, 2011
New York, NY – Adults are more likely to be scaling back their holiday shopping budgets rather than expanding them, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Just one in ten adults (11%) plan on spending more this holiday shopping season compared to last year, while 37% say that they expect to spend less. A majority (51%) expect to spend about the same as last year.
Wednesday, November 09, 2011
Vancouver, BC - In its third annual Holiday Shopping Study, Ipsos Reid investigates holiday shopping behaviours, including which latest technology products British Columbians are jotting down on their holiday shopping and wish lists.
Tuesday, November 08, 2011
Toronto, ON – It is clear that we love our mobile devices, as more and more Canadians purchase and use Smartphone, Tablet and/or eReader devices. But which brands are winning the bulk of that love? The most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada examined each category and compared market share over the eight month period between January and August of 2011.
Monday, November 07, 2011
Toronto, ON – Three quarters (76%) of Canadians have had a cup of coffee in the last week, according to a new Ipsos Reid poll conducted on behalf of McDonalds. While just over half (56%) of coffee drinkers say they that their coffee of choice would be plain old brewed coffee if price and accessibility weren’t consideration, many prefer something a little more imaginative. One in ten (14%) would opt for a Latte, while a similar proportion (12%) says a Cappuccino is their drink of choices. Others would opt for a Mocha (7%), Espresso (5%), Iced Coffee (2%), Café Americano (2%) or some other specialty coffee (3%).
Friday, November 04, 2011
New York, NY – According to the seven in ten U.S. adults (71%) who consider themselves holiday cooks – those who plan to do the holiday cooking and meal preparation in their home this year or have done so in the past five years – there are a number of challenges that arise when preparing holiday meals, according to a new survey of over 1,000 U.S. adults conducted by Ipsos on behalf of Samsung.
Wednesday, November 02, 2011
Toronto, ON – Canadian homeowners have outlined a wish list, highlighting some of the things they’d like to have in their ideal home, according to a new Ipsos Reid poll conducted on behalf of Beautiful Heat. The following are some of the things on Canadians’ wish list:
Wednesday, November 02, 2011
Toronto, ON – A new Ipsos Reid survey of loyalty or reward-card holders reveals that if Canadians could visit any one city among a list of 19 world-class cities, those that rise to the top of the list are Honolulu (13%), Paris (11%), Rome (10%) and London (9%). Following the tropical hot-spot in 1st place, these European heavy-hitters landed 2nd, 3rd and 4th place respectively. Rounding out the top ten include Las Vegas (6%), Dubai (5%), New York (4%), Rio de Janeiro (4%), Madrid (3%), and Tokyo (3%).
Thursday, October 27, 2011
Montréal, QC – Selon les résultats d’un sondage qui viennent d’être publiés par Ipsos Reid pour le compte de la Standard Life, une majorité de Canadiens ne connaît pas les placements socialement responsables (PSR). Ceux qui les connaissent et qui s’y intéressent ont habituellement demandé de façon proactive des renseignements à ce sujet aux conseillers qui, eux-mêmes, ont des connaissances limitées de cette catégorie de placements.
Thursday, October 27, 2011
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that a majority of Canadians are largely unaware of the Socially Responsible Investment (SRI) vehicle category, and that those who are aware and interested in them typically have to make proactive enquiries from Advisors, who themselves have only limited awareness and knowledge of the category.
Wednesday, October 26, 2011
Toronto, ON – Rocky markets, a sputtering economy and Euro-zone worries appear to have shaken Canadian economic confidence, according to the newly-released RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. In the span of one quarter, the overall index has dropped to 70 points when compared to its benchmark of 100 points established in November of 2009. This represents a drop of 24 points since the last quarter, and by far the largest quarterly movement in the index since its inception. The drop of the overall index is a function of volatility within these three sub-indices:
Wednesday, October 26, 2011
Toronto, ON – Ontarians continue to be confused about what transactions are subject to HST and which are exempt as six in ten (58%) believe that the Harmonized Sales Tax (HST) is applied to the purchase price of a resale home in Ontario, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.
Wednesday, October 26, 2011
Toronto, ON – Six in ten (61%) Canadian homeowners say they’d consider selling their home themselves if it was easy and more affordable than using a real-estate agent, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Those in Atlantic Canada (80%) are by far the most likely to say they’d consider selling their home themselves, followed by those living in Saskatchewan and Manitoba (72%), Ontario (60%), British Columbia (59%), Alberta (59%), and Quebec (55%). Just four in ten (39%) homeowners, overall, say they wouldn’t consider selling a home themselves.
Tuesday, October 25, 2011
New York, NY - America’s most successful and influential business leaders are incorporating digital media into their lifestyles, though not at the expense of traditional means, according to the latest Business Elite USA survey from Ipsos MediaCT. Whilst digital media is increasing in popularity 87% still utilise print and 82% TV on a daily basis.
“With the availability of information continuing to increase the Business Elite are using digital to help them pool relevant information from numerous sources and keep up to date while on the move. 52% of this group have accessed news via a smartphone or tablet app in the past week,” says James Torr director at Ipsos MediaCT. “However, instead of replacing traditional media, digital supplements their use of print and television.”
Monday, October 24, 2011
Toronto, ON – Following the economic crunch that began in the fall of 2008, Canadians have felt more positive about giving to charitable organizations, but that is a feeling that may not last. This is the key finding of a study conducted by Ipsos Reid on Canadians and their charitable habits. Comparing a similar 2009 study to the recent 2011 study, Ipsos found that 69% of Canadians have made a financial donation to a charitable organization in the past year. That’s up from 65% in 2009. But their generosity for the future hinges on the economic prospects of the country going forward.
Wednesday, October 19, 2011
Toronto, ON – The mobile world is here and more and more Canadians are latching on to Smartphone, Tablet and/or eReader devices. While some questioned the sales potential of Tablets when first introduced, they now appear to be set to make their mark on the Canadian mobile landscape. According to the most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada, Tablet ownership doubled between January and August of 2011.
Thursday, October 13, 2011
Toronto, ON – Canadian entrepreneurs apparently have lots of advice to give others who are trying to grow their business. According to a new Ipsos Reid poll conducted on behalf of RBC, when considering what three pieces of advice to dish out, nearly half (44%) would suggest to other small business owners to develop an effective business plan, while a similar proportion (43%) would advise other small business owners to manage their time well. Four in ten (38%) say they must network in order to grow.
Wednesday, October 12, 2011
Toronto, ON – Canadians have much to learn about the concept of food security, according to a new Ipsos Reid poll conducted on behalf of World Vision Canada. Those polled were given a true or false quiz of eleven questions, and the average score was 7.3, or 66% correct, suggesting that there are significant gaps in Canadians’ knowledge of the tenets of food security. Admittedly, just one in three (34%) Canadians say they’re ‘familiar’ (8% very/25% somewhat) with the term food security, while two thirds (66%) say they’re ‘not familiar’ (38% not very/28% not at all) with the term.