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Consumer Trends Polls


One in Five Americans Could Not Afford to Pay an Unexpected Medical Bill Without Accumulating Some Debt

Tuesday, March 21, 2017

New York, NY – According to a recent online study conducted by Ipsos on behalf of Amino, a majority of Americans (55%) say that they have received a medical bill that they did not budget for at some point in their lives. Women (62% versus 47%, men), the less affluent (65% versus 49%, earning over $50,000 annually), and those with no college degree (63% versus 45%, college degree) are among those most likely to say that they have faced this situation in the past     


Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant

Monday, March 20, 2017

New York, NY – Roughly nine in ten millennial men (94%) and women (89%) living in the US say that they are extremely satisfied with their current deodorant, although nearly six in ten also report having ruined some of their favorite shirts due to underarm sweat/ yellow staining (58% and 56%, respectively). While nearly half (46%) of all millennial men surveyed admit that they have avoided applying deodorant or antiperspirant when wearing a nice outfit to avoid messing up their clothes, only a quarter of millennial women say that they have done the same (24%), according to a recent online study conducted by Ipsos on behalf of Unilever.     


Canadian Parents Plan to Drop Nearly $600 on March Break This Year, On Average

Tuesday, March 07, 2017

Toronto, ON, March 7, 2017 — For most Canadian parents (79%), spending money on March break activities for their kids will be a reality this year. On average, parents are prepared to spend nearly six hundred dollars ($597), according to a new Ipsos survey for BDO. Moreover, 14% of Canadian parents will spend in excess of $1000 to keep their children entertained. Planned spending decreases in line with children’s age: parents of teenagers 14-17 will spend the most on March break activities ($696), followed closely by those with pre-teens aged 10-13 ($693). Anticipated spending then drops to $601 for parents of kids aged 5-9, and to $468 for those with children under five.     


MNP Business Fraud Survey — Cyber Fraud

Monday, February 27, 2017

Toronto, ON — The MNP Business Fraud report is based on 1000 interviews of Canadian Small Business Owners (SBOs) of businesses of 5-99 employees and 1000 Canadian C-Suite Executives at businesses of 100+ employees. The report examines SBOs and C-suite executives attitudes and confidence levels in their businesses' ability to prepare and deal with past and current fraud and scam experiences.     


Two in Five Americans Plan on Searching for a Home to Purchase at Some Point in the Next Three Years

Friday, February 24, 2017

New York, NY – Two in five (39%) Americans say that they are planning on searching for a home to purchase within the next three years, including 13% who are currently in the process of looking, according to a recent online study conducted by Ipsos on behalf of Zillow. Another one in ten (12%) say that they are planning on searching for a home to purchase at some point within the next year, and 14% are planning to start searching within the next 2-3 years. On the other hand, just over six in ten (61%) say that they are not likely to search for/ purchase a home within the next three years.     


MNP Business Fraud Report

Wednesday, February 22, 2017

Toronto, ON — The MNP Business Fraud report is based on 1000 interviews of Canadian Small Business Owners (SBOs) of businesses of 5-99 employees and 1000 Canadian C-Suite Executives at businesses of 100+ employees. The report examines SBOs and C-suite executives attitudes and confidence levels in their businesses' ability to prepare and deal with past and current fraud and scam experiences.     


Despite Financial Concerns, Just One in Three Canadians (33%) Say They’ll Adjust Their Lifestyle Plans for Retirement

Wednesday, February 15, 2017

Toronto, ON – As the Baby Boomer generation begins to retire, many have concerns about how they will cover the cost of living over what could be several decades, but few seem willing to adjust their lifestyle plans accordingly. A new Ipsos poll for RBC has found that just one in three (33%) Canadians aged 55 and over say they’ll adjust their lifestyle plans for when they retire, even knowing that they might spend 30 years or more in retirement.     


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