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Consumer Trends Polls

Majority of New Homebuyers (69%) Concerned about Inflated Purchase Prices

Wednesday, April 29, 2015

Ottawa, ON – Seven in ten (69%) Canadians who are planning to buy a new home within the next year are concerned to some extent (54%) or to a great extent (15%) that they will be paying a purchase price higher than the actual market value. Seven percent (7%) of Canadians plan to purchase a home or property in the next year. These are among the findings of a national survey conducted by Ipsos-Reid on behalf of the Appraisal Institute of Canada (AIC).     


Eight in Ten Credit Card Holders Have at Least One Card that Offers Rewards

Tuesday, April 21, 2015

New York, NY – Among the 78% of U.S. adults who have at least one credit card, nine in ten (91%) are satisfied with their cards, including nearly half (46%) who say that they are very satisfied, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


One Quarter (23%) of Homeowners with a Wooden Deck Have Never Fully Inspected It for Safety

Monday, April 20, 2015

Toronto, ON – One quarter (23%) of Canadian homeowners with a wooden deck say that they have never inspected their deck from top to bottom for safety, according to a new Ipsos poll conducted on behalf of SigmaDek. Interestingly, deck owners in Ontario (29%) and Atlantic Canada (28%) are most likely to say they’ve never inspected the safety of their deck, followed by those living in BC (25%), Alberta (20%), Saskatchewan and Manitoba (18%) and Quebec (16%).     


Canadian Kids Aged 8 to 11 rate Animals Becoming Extinct as Environmental Issue that’s Most Important to Them

Monday, April 13, 2015

Toronto, ON – Canadian kids aged 8 to 11 rate ‘animals becoming extinct’ as the environmental issue that is most important to them, according to a new Ipsos poll conducted on behalf of Earth Rangers. Specifically, 69% of kids surveyed rated ‘animals becoming extinct’ as being ‘very important’ to them, placing it ahead of other issues such as litter (63%), air pollution (61%), water pollution (61%), forests being cut down (56%), animal habitat loss (56%), wasting energy (49%), climate change (39%), pesticides (22%) and overfishing (21%). Interestingly, those kids involved in the Earth Rangers program were more likely to state that each issue was very important to them.     


Ipsos Tunes in With Americans: AM/FM Radio Continues to Make Waves in the In-Car Environment

Thursday, April 09, 2015

New York, NY – A recent survey by Ipsos once again shows that in the car, Americans prefer radio to CDs or streaming services – and that while countless studies claim that music engagement has evolved as the media landscape has changed, research shows that this definitively does not hold true in the car.     


Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers

Thursday, March 19, 2015

Toronto, ON – FOMO, YOLO, ‘Shipping’ - with the introduction of newer technologies, media platforms, and a younger generation of consumers keen to use them, comes a new lexicon of language. These newly developed acronyms, phrases and slang can be used for socializing, entertainment or even dealing with brands. While we know Live TV is still part of the vocabulary of Trailing Millennials (those ages 18-24 years), it’s undeniable that this young cohort has developed a unique media diet, spending more time gaming (78 minutes, 20% of 6.3 media hours), browsing (60 minutes, 17% of 6.3 media hours), and social networking (48 minutes, 13% of 6.3 media hours) than any other generation. Ipsos’ Canadian Media Landscape study (a study designed to support marketers as they strive to connect with target consumers in the new media landscape), conducts an ongoing investigation of the media lives of Canadians across generations to capture a snapshot of current behaviours and provide marketers with a better understanding of how to reach their target audience.     


Ipsos Reveals the Most Loved Brands in Alberta

Tuesday, March 10, 2015

Calgary, AB – We interact with brands every day. While some fall short in creating an emotional connection with us, others make a greater impact. In other words, consumers actually love them. Which brands have accomplished this? And how have they built this connection? Ipsos wanted to know, so for the second year we canvassed the province to determine the most loved brands. The results were presented at a reception event on Wednesday, March 4 in Edmonton.     


For Super Bowl Ads, The Last Seconds Decide Who Wins

Tuesday, March 10, 2015

New York, NY – Advertising research experts at Ipsos ASI have found that the game of Super Bowl advertising is won or lost in the closing seconds – just as football games often are. This finding flies in the face of conventional wisdom on advertising “breakthrough,” but was strongly affirmed in a study of this year’s Super Bowl advertising conducted by Ipsos ASI, the Ipsos Neuro & Behavioral Science Center and their partner Realeyes, using automated Facial Coding.     


Most (65%) Canadians Kept Their Holiday Spending in Check This Year, While One in Three (35%) Went Over Budget

Thursday, February 19, 2015

Toronto, ON – It’s about that time of year when holiday-shopping credit card bills are coming due and many Canadians realize just how much they spent over the holidays. But a new Ipsos Reid poll has found that most Canadians managed to keep their holiday spending in check this year and didn’t overspend what they had intended to spend.     


Marketers Take Note: Live TV the Main Course in Canadian Media Diet

Tuesday, February 17, 2015

Toronto, ON – With the Oscars just around the corner, you can bet Canadians will be watching live – no PVR needed! While the media landscape continues to provide endless new ways to watch, listen and browse content, Canadians mainly engage with live television. Ipsos’ Canadian Media Landscape study (a study designed to support marketers as they strive to connect with target consumers in the new media landscape), shows that watching takes the top spot in the Canadian media diet, accounting for 50% of their total media hours yesterday. More specifically, that represents 2.8 hours of a total of 5.6 hours spent with media (all forms combined). What is particularly important for Advertisers is that 1.4 of those hours are spent watching TV as it is airing live.     


Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

Thursday, February 12, 2015

Ottawa, ON – Over four in five Canadians agree that providing better access to the Internet, along with training on how to use it, would help older Canadians stay better connected to their communities and families (86% agree, including 46% strongly agree). Furthermore, four in five Canadians view the internet as an important way for older Canadians to stay connected (80% including 37% who say very important). These are among the findings of a new poll from Ipsos Reid and the .CA Community Investment Program. The study coincides with the launch of the 2015 .CA Community Investment Program, which funds projects designed to improve internet access and the online experience for Canadians nationwide.     


Missing the Target: One in Three (31%) Canadians Sad to See Target Go

Friday, February 06, 2015

Toronto, ON – As Target Canada begins is liquidation sale leading up to its eventual exodus from Canada, a new Ipsos Reid poll conducted on behalf of Global News has found that one in three (31%) Canadians ‘agree’ (9% strongly/22% somewhat) that they’re ‘upset that Target is leaving Canada’. Those most likely to be upset include young adults aged 18 to 34 (40%), university graduates (38%) and those in Atlantic Canada (39%). Those least upset include older Canadian aged 55+ (24%) and Albertans (26%).     


Ipsos/RBC Consumer Outlook Index: February 2015

Thursday, February 05, 2015

Washington, DC - February’s RBC Consumer Outlook Index displays increases across all indices, continuing the upward trend that has been observed over the last few months. While some indices show modest increases, others are up nearly four points when compared with last month.     


Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive

Wednesday, February 04, 2015

Ottawa, ON – Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program. The study coincides with the launch of the 2015 .CA Community Investment Program, which funds projects designed to improve internet access and the online experience for Canadians nationwide.     


Today’s Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car – Make it Black …or Silver, or Blue, or Red!

Tuesday, February 03, 2015

New York, NY – One in five (20%) respondents choose a sports car as the type of car they would want to buy if they were going through a mid-life crisis and were to buy a car, while nearly as many (17%) say a sports utility vehicle, and slightly fewer (15%) a sedan, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. Other choices include a convertible (12%), pickup truck (9%), hybrid (8%), crossover (5%), coupe (4%), minivan or van (4%), or some other type of car (6%).     


ICA and Ipsos Reid Announce Top 10 Most Influential Brands in Canada

Tuesday, January 27, 2015

Toronto, ON – The Institute of Communication Agencies (ICA www.icacanada.ca) in partnership with Ipsos Reid (www.ipsos.ca) today unveiled the Top 10 Most Influential Brands in Canada at day two of FFWD: Advertising & Marketing Week 2015 in Toronto. With the results based on its fourth annual Most Influential Brands study, Steve Levy, Chief Operating Officer at Ipsos Reid in Canada announced the 2014 ranking, how this year’s brands achieved their status and discussed the dimensions, drivers, factors, and ‘special sauce’ that explains how and why brands are influential, and the lessons to learn for all brands, big or small.     


Majority (72%) of Younger Canadians Say They Owe Parents a Comfortable Retirement, Parents Say “No Thanks”

Tuesday, January 27, 2015

Toronto, ON – While a majority (72%) of younger Canadians, ages 18-34, say they owe it to their parents to keep them comfortable in retirement, a larger majority (76%) of their parents’ Boomer generation (ages 50-69) doesn’t want this “IOU”, according to the 2015 RBC Financial Independence in Retirement Poll conducted by Ipsos Reid.     


Strong Majority of Bruce, Grey and Huron County Residents Continue to Support Bruce Power Refurbishments

Tuesday, January 27, 2015

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Bruce Power indicates that Bruce, Grey, and Huron county residents continue to show strong support for Bruce Power’s plans to refurbish nuclear reactors at the Bruce Power facility.     


Three-Quarters (76%) of Working Canadians State Serious Financial Implications For Family if Disability Keeps Them Out of Work for 3 Months

Wednesday, January 21, 2015

Toronto, ON – According to a recent survey conducted by Ipsos Reid on behalf of RBC Insurance, most Canadian workers would suffer severe financial hardship if they were forced out of work with a disability.     


Ipsos Reid and Reader’s Digest Release Annual Trusted Brand™ Survey

Monday, January 19, 2015

Toronto, ON – Canadians are remaining loyal to the brands they trust most. Over nine in ten (92%, 35% strongly agree/57% somewhat agree) say they tend to buy from the company they trust more when quality and price are similar, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Less than one in ten disagree (8%, 1% strongly disagree/7% somewhat disagree) they would buy from the company they trust more.     


While Most Know that Everyone Is Given Access to a Free Credit Report Each Year, Four in Ten Have not Checked It in the Past 12 Months

Tuesday, January 13, 2015

New York, NY – The majority of Americans surveyed (85%) believe that by law, everybody is given access to a free credit report each year, including more than half (56%) who are confident that this is true and three in ten (29%) who think this is true, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


One in Three (32%) Canadians Will Have Healthy Living New Year’s Resolutions for 2015

Monday, January 12, 2015

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Weight Watchers, one in three (32%) Canadians will have a New Year’s Resolution geared towards bettering their health and fitness.     


Lower Mainland and Victoria Residents on Holiday Spending, Debt and RRSP Contributions

Thursday, January 08, 2015

Vancouver, BC – A new Ipsos Reid poll, conducted on behalf of Vancity in the Lower Mainland and Victoria, shows that seven-in-ten (70%) residents agree that ‘financial institutions have an obligation to help their clients manage debt.’ Just 22% of residents disagree with this idea.     


Ipsos/RBC Consumer Outlook Index: January 2015

Thursday, January 08, 2015

Washington, DC - January’s RBC Consumer Outlook Index remains stable overall this month, maintaining last month’s upward trend from November’s low point. Of the six indices, two are up from last month, three are down, and the overall index remains unchanged from last month.     


Ontarians See Improvement in Local Economy This Year over Last

Tuesday, December 23, 2014

Toronto, ON – Six in ten (59%) Ontarians rate the overall state of their city or town’s economy as being ‘good’ (rating it at least a 6 on of a scale of 1 to 10), up 6 points from the same time last year, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association. Those in Eastern Ontario (69%, +15) and the GTA (66%, +3) are most likely to describe their city’s economy as good, followed by those living in Southwest (51%, +8), Central (43%, +6), and Northern Ontario (43%, +1).     


One Third (33%) of Canadians With a Financial Plan Indicate Plan is ‘In Their Head’

Monday, December 22, 2014

Toronto, ON – With the holidays just around the corner, sugar plum fairies are not the only things dancing around Canadians’ heads, according to a new poll conducted by Ipsos Reid on behalf of RBC Financial Planning.     


Affluent Optimism about Economy Rises, Rivaling a Four-Year High

Monday, December 22, 2014

New York, NY – Affluent optimism is rising, and the result is a positive outlook for holiday spending, according to the Q4 2014 Ipsos Affluent Barometer, a study tracking the lives and spending habits of Americans with at least $100,000 in annual household income (HHI). The survey found that 49% of Affluent Americans are optimistic about the U.S., up from 45% in Q3, and rivaling a four-year high; in contrast, only 31% are pessimistic about the economy. Optimism is particularly strong among Affluent men, Affluent Millennials, and Ultra Affluents (the three percent of the U.S. population with at least $250K HHI).     


Americans More Concerned Than Ever with Cloud Security

Monday, December 22, 2014

New York, NY – Faced with an ever-increasing number of high-profile cloud security breaches and data hacks, including the most recent attack on Sony Pictures Entertainment, Americans say they are increasingly concerned with cloud security and ownership of data in the cloud. According to a study just completed by Ipsos MediaCT, 62% of Americans say they’re concerned about who “owns” their data or files stored in the cloud, compared to 53% three years ago.     


Americans Optimistic About the Economy, Finances and the Future

Thursday, December 18, 2014

San Francisco, CA - These are the findings from an Ipsos study conducted for Wells Fargo. The report is available for download on the right side of the page.     


What’s Trending Now: New Survey Reveals Common Ground - and Big Gaps - between Patient and Provider Outlook on Healthcare

Wednesday, December 17, 2014

McLean, Virginia – As healthcare in America continues to dominate headlines and policy debates, a new survey released today by Booz Allen Hamilton (NYSE: BAH) and Ipsos Public Affairs examines what people at the center of the issues are thinking and feeling about the future of healthcare. In a rare collection and comparison of views from both consumers and healthcare providers, the study entitled “How We View Health Care in America: Consumer and Provider Perspectives,” brought to you by Booz Allen Hamilton, in partnership with Ipsos Public Affairs, detects anxiety about the future, examines issues around controlling and reducing healthcare costs and investigates the role of technology and social media for consumers and providers.     


Ipsos Loyalty to Host Virtual Book Launch for Media

Monday, December 15, 2014

New York, NY – Companies spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score to improve customer loyalty. But the problem with this is that such metrics correlate poorly with what matters most: share of wallet. To fill this need, Ipsos Loyalty experts have created a simple formula that managers can use to determine the share of wallet that customers allocate to their brands, and have penned a book that delves into the subject. The company is inviting selected media to join for a ‘sneak peek’ webinar revealing key insights from the book on January 13, 2015 at 1:30pm EST.     


DIG360 – Ipsos Report: Black Friday buying in Canada plateaued in 2014

Friday, December 12, 2014

Vancouver, BC – DIG360 and Ipsos have been tracking shopper behaviour in Canada on a regular basis and have released their latest findings of trends around retail Black Friday 2014. Awareness of Black Friday is entrenched in Canada, nudging up to 98% from 97% the year previous. However, factoring the slight gain in awareness, there was a 5% drop in those reporting they knew about it, but did not browse offers nor buy any Black Friday deals. In the end, a quarter (25%) purchased Black Friday deals, similar to the 27% incidence in 2013 (16% bought in 2010).     


Extended Days Mean More Opportunities for Marketers to Engage with Canadians

Thursday, December 11, 2014

Toronto, ON – As Canadians continue to adapt to new technologies, a clear impact is seen in their day-to-day behaviours. Ipsos’ Canadian Media Landscape, a single-source syndicated study that captures the daily activities of Canadians (both media and non-media related), reveals important implications for marketers.     


Ipsos Marketing Helps Clients Make ‘Cents’ Out of Consumer Trends

Wednesday, December 10, 2014

New York, NY – Prosumer, city-sumer, sellsumers, JOMO and FOMO. Marketers and brand managers are constantly bombarded with fancy terms and buzzwords hailing the next big consumer trend. This can be overwhelming and brands often find it challenging to tap into every trend out there. The trick lies in knowing which ones are most relevant to their business, and Ipsos can help answer this with its Censydiam Trends Report. In the 2015 edition, the company has identified eight key trends that will influence consumer behavior over the next two years.     


Two Thirds of Business Decision Makers in the US and Europe See Data Analytics as Important to their Business

Wednesday, December 10, 2014

New York, NY – Two thirds of business owners and business decision makers in the US and Europe say that data analytics are important for their business now and in the future, according to a new poll of over 1,500 executives conducted by Ipsos Public Affairs on behalf of BSA | The Software Alliance.     


Two Thirds (64%) of Prospective Home Buyers in Ontario Plan to Continue Search Over the Holidays

Tuesday, December 09, 2014

Toronto, ON – Prospective home buyers in Ontario won’t be taking a break from house hunting this holiday season, as many believe Santa might gift them a great find or a great deal for their persistence, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


One in Five (18%) Americans to Purchase a Wearable Device in the Next Year

Monday, December 08, 2014

New York, NY – There has been a lot of hype lately around wearables, but are Americans really taking to these new technologies? In short, the answer is yes! According to recent research conducted by Ipsos MediaCT, nearly one in five (18%) American adults say they will probably or definitely purchase a wearable device of some type in the next twelve months, pushing intended category purchases ahead of other popular tech gear, including streaming media devices (16%), eReaders (15%) and 4K TVs (10%).     


Security Ranks as Most Important Factor when Choosing a Payment Method

Thursday, December 04, 2014

New York, NY – When thinking about all of the different payment options available to consumers, nearly all Americans (94%) say that security – or, how secure the payment is – is important to them personally when deciding what payment method to use, according to a new survey of over 1,000 adults conducted by Ipsos on behalf of the American Bankers Association. This includes more than eight in ten (85%) who rank security as being very important, and another one in ten (9%) who say that security is somewhat important. Other qualities such as the cost associated with the payment method (i.e. fees) (89%), ease-of-use (87%), and convenience (86%) are rated as being important by nearly nine in ten Americans when deciding what payment method to use, while a similar proportion says the same of how widely accepted the payment method is (84%). Innovation falls significantly behind in importance when compared to these other qualities, with less than half (43%) saying that it is important that a payment method incorporates the latest and greatest technology.     


Ipsos/RBC Consumer Outlook Index: December 2014

Thursday, December 04, 2014

Washington, DC - December’s RBC Consumer Outlook Index shifts slightly upward this month, functionally erasing the small loss observed in last month’s COI. The rally is broadly indicated across all sub-indices, with the exception of the Jobs Index. The December COI marks the strongest consumer (barely beating October) confidence score observed for all of 2014, ending the year on an up note.     


Canadian Brands Who Do ‘Good’ Likely to Perform ‘Well’

Tuesday, December 02, 2014

Toronto, ON – Cause marketing is a popular strategy among companies, but does it help to do ‘good’? It appears so! The vast majority (84%) of Canadians claim that they would likely switch brands to one affiliated with a good cause if price and quality were similar. This is a key finding from a study conducted by Ipsos Reid and the Cause Marketing Forum on Canadians’ attitudes toward corporate citizenship efforts.     


Parents of Kids and Teens Show Strong Affinity for Wearables and other Next Gen Tech From Certain Brands

Monday, November 24, 2014

New York, NY – As we power toward Cyber Monday, families with kids under 18 years old are poised to continue their quest for connection and convenience as evidenced by their strong intent to purchase a variety of new tech devices, including wearable technology, over the next twelve months. Although Millennials are stereotypically associated with a penchant for technology, families with kids and teens have emerged as the technophiles to reckon with. Parents with kids 17 and under were significantly more likely to be aware of and interested in these new tech devices than folks without those influencers at home. Perhaps most importantly to marketers, parents also expressed significantly higher levels of likelihood to purchase. “Given the demands of parenthood today, it makes sense that these consumers would be among the first to gravitate towards next-gen technology solutions to help manage and enjoy their increasingly busy lives,” says Donna Sabino, SVP at the Ipsos Media CT Kids & Family Center of Excellence.     


Majority of Canadian Employees (54%) Would Prefer Their Employer Give a Charitable Gift in the Employee’s Name, Rather than a Traditional Gift

Thursday, November 20, 2014

Toronto, ON – A majority (54%) of Canadian employees ‘agree’ (15% strongly/39% somewhat) that they would prefer if their employer would give a charitable gift in their name rather than a tangible gift’, according to a new survey conducted by Ipsos Reid on behalf of the World Vision Gift Catalogue. A minority (46%) ‘disagrees’ (15% strongly/31% somewhat) that they’d rather receive a charitable gift.     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, November 20, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the holiday shopping. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


Young Adults in Canada Place High Level of Importance on Their Communities, See Designated Driving as Part of Building a Better Community, Keeping Friends Safe

Thursday, November 13, 2014

Toronto, ON – Young adults in Canada place a high level of importance on their community, and see designated driving as a way of making their community a better place to live, according to an unprecedented national survey of 2,685 young adults under the age of 35 commissioned by Labatt Breweries of Canada. The survey – conducted by Ipsos Reid in July – is Canada’s largest and most comprehensive study ever released of young adults’ views on their contributions to the community and attitudes towards designated driving.     


Ipsos/Celgene: Pancreatic Cancer Awareness

Thursday, November 13, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Celgene on Pancreatic Cancer Awareness. Topline results are available for download on the right side of the page.     


From Makeovers to Taking Over: What Reinvention Means to Canadians

Wednesday, November 12, 2014

Toronto, ON – New Year’s resolutions haven’t quite arrived, but that doesn’t mean that Canadians aren’t thinking about how they can achieve a fresh start. According to recent research conducted by Ipsos Reid, three-in-ten (32%) Canadians are thinking about reinventing a part of their life in the future. And from a brand’s perspective, that means some big opportunities. As part of the study, twenty different ways in which Canadians reinvent themselves were analyzed and categorized into four groups, including minor physical changes, shaping work and personal life, growing and experiencing, and finally, some fairly drastic life changes.     


Three in Four Adults across 10 Countries Are Fearful of Attacks by Cyber Hackers that Could Damage their Country’s Institutions and Economy

Tuesday, November 11, 2014

Washington, DC – Three quarters of adults (75%) across 10 countries are fearful that cyber hackers are carrying out attacks to break into and either steal from or exploit and control major sectors and elements of the economy and its institutions in their country, according to a new global survey of over 5,000 adults conducted by Ipsos Public Affairs on behalf of Honeywell. A quarter of respondents (25%) do not share this concern, though fewer than one in ten (6%) say that they are not at all fearful.     


Ipsos/RBC Consumer Outlook Index: November 2014

Thursday, November 06, 2014

Washington, DC - November’s RBC Consumer Outlook Index shifts slight downward this month, down nearly two points since October. All other indices have shifted lower correspondingly. The overall index score for this year has consistently stayed between nearly 50 and 52 points, despite this month’s downward shift.     


More than Half of Adults Set a Budget on Holiday Shopping

Thursday, November 06, 2014

New York, NY – Six in ten (60%) U.S. adults set a budget on their holiday gift shopping, while four in ten (40%) do not, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. However, they are more evenly divided when it comes to making holiday gift lists, with just over half (53%) saying that they do so. These findings are very similar to those of last year’s survey, in which about six in ten (62%) reported that they set a holiday shopping budget, and half (51%) said that they made a holiday gift list.     


Research Shows One Key to Market Relevancy is Brand Reinvention

Thursday, October 23, 2014

Toronto, ON – Coca-Cola. Tim Hortons. Blackberry. What do these three brands have in common? According to recent research conducted by Ipsos Reid, they are all companies that Canadians believe are in the process of trying to reinvent themselves. The survey also reveals that almost eight-in-ten (78%) Canadians agree that companies or brands are able to reinvent themselves, while two-in-ten (22%) describe it as a difficult or impossible thing to do.     


Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date

Tuesday, October 21, 2014

Toronto, ON – Choosing one’s preferred retirement date may be harder than expected, according to the results of a new Ipsos Reid survey conducted on behalf of Sun Life.     


Four in Ten (39%) Canadians with Debt Say they ‘Don’t Know What they Would Do’ If they Had No Income for Six Months

Monday, October 20, 2014

Toronto, ON – Just one in three (32%) Canadians say they have no debt obligations, with the remaining majority (68%) saying they have ‘some’ (54%) or ‘a lot’ (14%) of debt, according to a new Ipsos Reid poll conducted on behalf of TD Insurance. Interestingly, residents of Saskatchewan and Manitoba are most likely to say they have no debt (42%), followed by those living in BC (34%), Ontario (34%), Quebec (30%), Alberta (27%), and Atlantic Canada (22%). Residents of Saskatchewan and Manitoba are also most likely to say they have ‘a lot’ of debt (21%), followed by those living in British Columbia (18%), Atlantic Canada (18%), Alberta (15%), Ontario (13%), and Quebec (12%).     


Most (67%) Canadians Have Taken Advantage of New Anti-Spam Legislation to Consent on Receiving Emails from Organizations

Tuesday, October 07, 2014

Ottawa, ON – With new anti-spam laws in effect, a new survey conducted by Ipsos Reid on behalf of the Canadian Internet Registration Authority (CIRA) reveals that many Canadians are using the new laws to keep their inboxes clear of unwanted information sent by out by organizations.     


Ipsos/RBC Consumer Outlook Index: October 2014

Thursday, October 02, 2014

Washington, DC - October’s RBC Consumer Outlook Index continues its upward movement, up nearly two points since August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.     


American Moms Are Under Pressure: Their Finances, The Future, The Housework And ‘Being a Mom’ Found to Be Their Top Sources of Stress

Tuesday, September 30, 2014

New York, NY – Two-thirds (67%) of American moms say they are at least “somewhat” stressed, including 14% who say they are “very” stressed, according to Growing Pains: The Stresses of Being an American Mom, a new online survey of 1,000 moms ages 18+ conducted by Ipsos Public Affairs on behalf of the Clinton Foundation.     


When it Comes to Internet Privacy, Most Canadians say Individual Rights (59%) Trump the Needs of Society and Law Enforcement (22%)

Tuesday, September 30, 2014

Ottawa, ON – When it comes to Internet privacy, most Canadians are in favour of protecting the rights of individuals over those of society. When asked to choose which of two statements is closest to their own personal opinion, three in five Canadians (59%) say that, to protect individuals, Internet service providers should not be allowed to share personal information about internet usage (search habits, browsing history, etc.) with law enforcement agencies without informing the individuals whose information is being shared while just one in five (22%) say that, to protect society, we should make it easier for law enforcement agencies to get access to personal information about internet usage (search habits, browsing history, etc.). These are among the findings of a new Ipsos Reid poll conducted on behalf of the Canadian Internet Registration Authority.     


Three Quarters of British Columbians Support the Renewable and Low Carbon Fuel Requirement Regulation

Thursday, September 25, 2014

Vancouver, BC –Three quarters (73%) of British Columbians are supportive of the Renewable and Low Carbon Fuel Requirements Regulation, including one in four (24%) who strongly support it, according to a survey conducted by Ipsos Reid on behalf of the Western Canada Biodiesel Association.     


Eight in Ten (82%) Canadians Say It’s Important to them Personally that Canada Helps Improve Child and Maternal Health in Developing Countries

Tuesday, September 23, 2014

Toronto, ON – With Prime Minister Harper expected to make maternal and child health a focus of his upcoming address to the United Nations General Assembly, a new survey conducted by Ipsos Reid on behalf of World Vision Canada reveals that most Canadians place a personal importance on the issue of maternal and children’s health in developing countries and want Canada to continue to be a major presence on the topic for the foreseeable future.     


Affluent Population Expands in Size, Spending Power & Marketplace Importance

Thursday, September 18, 2014

New York, NY – The 2014 Ipsos Affluent Survey USA, released today, projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). This segment is vital to the U.S. economy, spending $2.0 trillion annually across a range of products and services. The study finds that Affluents are early adopters and heavy users of technology, but also reports that Affluents are heavy consumers of traditional media, and that their readership of print publications is essentially unchanged from a year ago.     


Risk from Counterfeiters to Increase as China's Auto-Parts Market to Double in Size by 2019

Thursday, September 18, 2014

LONDON – Ipsos Business Consulting, a leader in fact-based business consulting, has published new research highlighting the risks posed by counterfeiters in China's fast-growing automotive parts market.     


2014 Cleaning Industry Insights

Wednesday, September 10, 2014

New York, NY - The following are some highlights of the 2014 Cleaning Industry Insights report, a national survey among managers of cleaning operations from several industries:     


Ipsos/RBC Consumer Outlook Index: September 2014

Thursday, September 04, 2014

Washington, DC - September’s RBC Consumer Outlook Index continues its slow upward movement, up about 1.0 point from August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.     


Eight in Ten (82%) Online Canadians Have Made an Online Purchase This Year

Wednesday, September 03, 2014

Vancouver, BC – Consumers in Canada are spending more time on the Internet than ever before—especially to shop. According to the latest research from the eCommerce chapter of the Ipsos Canadian Inter@ctive Reid Report, over eight in ten (82%) Canadian Internet users have made a purchase online in the past year. The study also found that the average amount of reported spending annually for online purchases in Canada is $954.     


Nine in Ten (87%) Post-Secondary Students Report Still Having a Lot to Learn About Managing Finances

Wednesday, September 03, 2014

Toronto, ON – With a new semester underway and students learning new and big ideas inside the classroom, most indicate there’s another subject outside the classroom that they still could broaden their horizons on: financial management.     


Nine in Ten (91%) Torontonians Say Billy Bishop Toronto City Airport a Valuable Asset for the City

Tuesday, September 02, 2014

Toronto, ON – Nine in ten (91%) Torontonians ‘agree’ (52%/39% somewhat) that the Billy Bishop Toronto City Airport is a ‘valuable asset for the city’, up 4 points since last year, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (9%) ‘disagree’ (4% strongly/5% somewhat) that it is.     


Ipsos/RBC Consumer Outlook Index: August 2014

Thursday, July 31, 2014

Washington, DC - August’s RBC Consumer Outlook Index shows slight upward movement this month, up 1.0 point from last month, however the overall trend of stability continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows predominant increases and one notable decrease.     


Budgeting Tops Cost Cutting and Earning More as Most Helpful Down-Payment Saving Strategy for Prospective Ontario Homebuyers

Tuesday, July 29, 2014

Toronto, ON – Ontarians planning to buy a home in the next two years say they will create a budget to help save for the prospective home’s down-payment (40%), trumping cutting costs (36%) and earning more money, through such avenues as over time or a second job (36%), according to a new study conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


CSGA Collaborates with Ipsos Reid for Sporting Goods Insights

Monday, July 28, 2014

Toronto, ON – Staying ahead of the game in the sporting goods industry just got a bit easier, thanks to a strategic partnership between Ipsos Reid, Canada’s largest survey-based market research firm, and the Canadian Sporting Goods Association (CSGA). The new partnership will provide CSGA members with access to an extensive range of insights on the sporting goods industry, including equipment, clothing, footwear, and fitness participation.     


Americans Prioritize Jobs – Fair Trade Laws

Wednesday, July 23, 2014

Washington DC – A recent public opinion study conducted on behalf of the Alliance for American Manufacturing indicates that in the context of international trade deals, Americans prioritize protecting American jobs and making sure deals are fair.     


Ipsos Reid and TrojanOne Announce the Most Valuable Properties in Canada

Tuesday, July 22, 2014

Toronto, ON – Sponsorships are a tactic in the arsenal of many savvy marketers. When the chemistry between a sponsor and property is right, it can truly boost a brand’s image and resonate with consumers. Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, and TrojanOne, an entrepreneurial marketing agency, partnered to determine the properties that bring the most value to their sponsors – from the consumers’ perspective.     


Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers’ Personal Information and Privacy

Thursday, July 17, 2014

New York, NY – While a majority of U.S. adults do see the risks involved with companies having access to their personal information, six in ten (58%) feel that generally speaking, companies in the U.S. do a good job of protecting their customers’ personal information and privacy , including one in ten (11%) who feel that they do a very good job, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Just over one-third (35%) view companies as doing a bad job, including 8% who view it as very bad, while 6% are not sure.     


Majority (53%) of Canadian Parents Believe Cruises are an Ideal Family Vacation

Wednesday, July 16, 2014

Toronto, ON – With children out of school and vacation season in full swing, Canadian parents are always looking for fun family plans, while many see hopping aboard a cruise ship as a perfect plan, according to a new survey conducted by Ipsos Reid on behalf of tripcentral.ca. Majority (53%) of Canadian parents believe a cruise would be the ideal vacation for their families, bested only by all-inclusive sun vacations (76%) and theme parks (64%) but ahead of nature vacations (52%), major city stays (49%), culture or history vacations (46%), organized tours (44%) or some other vacation (25%).     


Two-Thirds (68%) of Pre-Retired Boomers Have Not Discussed All Aspects of Retirement with Their Spouse or Partner

Wednesday, July 16, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of RBC and their annual Retirement Myths & Realities Poll, reveals that most Canadians aged 50 and older who are not yet retired have yet to discuss all the facets related to retirement with their significant others. Only one in three (32%) pre-retired boomers has discussed all of the following topics with their spouse or partner:     


Over Nine in Ten Canadians (93%) and Americans (90%) Agree That Downtowns Need to Become More Livable Spaces

Tuesday, July 15, 2014

Toronto, ON – Over nine in ten Canadians (93%) and Americans (90%) want downtowns to become neighbourhoods that feature green spaces (eg. parks, public areas, trees, etc) and walkable areas, according to a new Ipsos Reid poll on behalf of Lamb Development Corp. A very slim proportion disagreed with this idea (7% Canadians, 10% Americans).     


Condos Rank as Second Most Popular Real Estate Choice for Prospective Ontarian Homebuyers

Thursday, July 10, 2014

Toronto, ON – While the average detached home is still the standard for prospective homebuyers in Ontario, many Ontarians are turning to the condo market for their future residential needs, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association and The Ontario Home Ownership Index.     


Fourth Annual Shred-It Security Tracker Reveals Canadian Businesses Continue to be Complacent About Information Security

Wednesday, July 09, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of Shred-It Security reveals that information security habits of Canadian c-suite executives and small business owners are becoming increasingly complacent.     


Fourth Annual Shred-It Security Tracker Reveals Declining Priority of Information Security Among American Businesses

Tuesday, July 08, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Shred-It Security reveals a deprioritizing of information security and a decrease in investment of destruction of confidential information within many American businesses, marking the first decline in four years.     


In Turkey, a Majority (66%) Would Not Feel Safe Riding in a Car or Motor Vehicle with Counterfeit Parts…

Tuesday, July 08, 2014

Ankara – Seven in ten (66%) of those in Turkey would not feel safe riding in a car or motor vehicle if they knew it contained imitation, copy or counterfeit mechanical or engine parts but three quarters (74%) believe it’s often impossible to tell the difference since there are so many imitation, copy or counterfeit products that look exactly like the real, authentic product. Furthermore, a majority (69%) of those in Turkey agree it is hard to know who to trust when buying parts for a car or vehicle.     


Ipsos/RBC Consumer Outlook Index: July 2014

Thursday, July 03, 2014

Washington, DC - July’s RBC Consumer Outlook Index shows little movement this month, down 0.5 points from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mixed small increases and decreases with an overall picture of stagnating consumer confidence.     


Window Shopping Takes on New Meaning with Puget Sound Residents

Thursday, July 03, 2014

Seattle, WA – Online clothing retail is growing, and local stores are feeling the hit. Nordstrom brick and mortar sales in the 4th quarter of last year dropped 3.3% while online sales increased by 30%1. Figures like these can be alarming, but clothing retailers without a strong online presence shouldn’t board their windows up just yet. According to a recent study by Ipsos MarketQuest, a Bellevue Market Research firm, a large number of Pacific Northwest consumers still go to clothing stores not just to buy but also to browse.     


Three Quarters of Canadians Want to Be Conscience Shoppers (77%) and Feel Responsible for Taking Action to Protect Children from Child Labour (75%)

Wednesday, June 25, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada as part of the agency's No Child For Sale campaign reveals that most Canadians are wanting to be more conscience in their shopping, especially since they believe they have a part to play, through their buying habits, to protect children from exploitative labour.     


41 Million People in the U.S. and Canada Play Fantasy Sports

Wednesday, June 18, 2014

Minneapolis, MN – A new study conducted by Ipsos Public Affairs on behalf of the Fantasy Trade Sports Association estimates that 14 percent of the U.S. population aged 12 and over and 19 percent of the Canadian population of the same age play fantasy sports. Based on the 2013 population estimates from the U.S. Census Bureau and Statistics Canada, this represents 41 million fantasy sports players across both markets; the highest number of players recorded in the five years the study has been conducted.     


Commercial Sources Still Dominate Video Viewing in Canada

Tuesday, June 17, 2014

Toronto, ON – Commercial video sources (e.g., live TV, PVR, Video-on-Demand, TV Network websites, video streaming apps provided by cable/satellite/IPTV providers) remain the primary vehicle through which Canadians are viewing video, despite the proliferation of over-the-top (OTT) services, according to a new Ipsos research study conducted on behalf of the Television Bureau of Canada.     


Majority (55%) of Canadians Who Have Accessed the Legal System Did Not Hire a Lawyer to Represent Them

Tuesday, June 17, 2014

Toronto, ON – With the Canadian justice system being accessed by a million Canadians each year, a new study conducted by Ipsos Reid on behalf of DAS Canada reveals that those using the legal system are not using legal representation to defend them.     


Canadians in Cars Talking About Their Road Pet Peeves

Tuesday, June 17, 2014

Toronto, ON – Nearly all Canadians can admit to having certain ‘pet peeves’ within their day-to-day life, with Canadians on the road feeling no different. According to a new survey conducted by Ipsos Reid on behalf of RBC Insurance, nearly all licensed Canadians have their automotive annoyances and have provided their top ‘pet peeves’.     


Ipsos/RBC Consumer Outlook Index: June 2014

Thursday, June 05, 2014

Washington, D.C. - June’s RBC Consumer Outlook Index shows a slight uptick in American consumer confidence, with the overall index score at 51.0, up nearly a point from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mostly steady increases with one notable decrease in the RBC Inflation Index.     


Majority (58%) of Torontonians Support Reduction in the Municipal Land Transfer Tax, Just 28% Oppose

Thursday, June 05, 2014

Toronto, ON – A majority (58%) of Torontonians ‘support’ (23% strongly/36% somewhat) ‘a reduction in the Land Transfer Tax paid by home buyers, instead of a complete repeal of the tax’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. In contrast, just 28% ‘oppose’ (14% strongly/14% somewhat) a reduction in the LTT, while 14% don’t know which position they support.     


Cards, Dining Out, and Phone Calls Are the Top Three Ways America Celebrates Father’s Day

Wednesday, June 04, 2014

New York, NY – Sending or giving cards to the dads in their family (34%) is the most common way US adults celebrate Father’s Day, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs. Three in ten also say that they take the dads in their families out for brunch, lunch, or dinner to celebrate Father’s Day (29%), while slightly more than a quarter celebrate by calling to wish the dad(s) a Happy Father’s Day (27%). Less than one in ten (7%) report that they usually send or give the dad(s) in the family an outdoor/sports-related gift, while few typically send or give a tie or other apparel (5%) or take care of chores that day like mowing the lawn or washing the car, to give dad(s) a break (3%). One in five (20%) celebrate by sending/giving the dad(s) in the family some other type of gift. However, the largest proportion of respondents, more than a third (35%), say that they do not typically do anything to celebrate Father’s Day.     


Albertans on Energy Efficiency

Friday, May 30, 2014

Calgary, AB – Ipsos Reid polling, conducted on behalf of The Alberta Energy Efficiency Alliance (AEEA), shows most Albertans supporting increased funding for energy efficient building upgrades, as well as increased minimum energy efficiency standards for products.     


Getting Chores Done is a Source of Conflict in Their Household, Say One Quarter (27%) of Americans in 12 States

Thursday, May 22, 2014

Minneapolis, MN – A new survey conducted by Ipsos Reid on behalf of Honeywell reveals that while a majority of Americans in 12 states have assigned specific chores to keep their household in order, these tumultuous tasks often lead to conflict and can fall on deaf ears.     


Property Prospects in 26 Countries: Four in Ten (38%) Globally Think This Month Will Be a Good Time to Buy Property

Thursday, May 22, 2014

Global — A new poll by global research company Ipsos finds that four in ten (38%) respondents in 26 countries think the next 30 days will be a good time to buy real estate, such as a house, vacation property or investment property. This figure has remained unchanged over the past three months (since February 2014). It is three points lower than this time last year (April 2013: 41%) and one point lower than two years ago (April 2012: 39%).     


Puget Sound Residents Will Choose Relaxing over Shopping this Memorial Day

Wednesday, May 21, 2014

Seattle, WA – What would Memorial Day be without all the sales? They are the biggest of the year, inspiring many to seek advice on how to get the best deals on what’s hot this summer. But most residents of the Seattle and Northwest area will not be shopping this weekend. Instead, they will be hanging out at home with family and friends.     


Alberta’s Ten Most Loved Brands Revealed by Ipsos

Friday, May 16, 2014

Calgary, AB – There are some brands that devote significant time and energy to build strong emotional connections with consumers. And in return, consumers love them above others. Ipsos and Alberta Venture wanted to know what these brands were. After asking over 1000 consumers in the province to rate a variety of companies they have strong ties with, Ipsos unveiled the list of Alberta’s Top 10 Most Loved Brands. The results were presented during a reception event on Thursday, May 15 at the Calgary Marriott Downtown Hotel.     


Trust Continues to Play a Major Role in Canadian Consumer Decision-Making

Thursday, May 15, 2014

Toronto, ON – Canadians continue to value trust as a major factor in consumer decision-making with eight-in-ten (81%, 20% strongly agree/61% somewhat agree) Canadians saying they would pay more to support a product or service from a brand they trust, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Only one in five (19%, 3% strongly disagree/16% somewhat disagree) disagreed that they would pay more money to support a brand they trust.     


Nearly Nine in Ten Small Business Owners Claim Technology – and Keeping Up with Technology Trends – Is Important to Their Business, Yet Costs to Upgrade Seen as Most Significant Technology Challenge

Wednesday, May 14, 2014

New York, NY – Nearly nine in ten (86%) small business owners state that technology - and keeping up with technology trends - is important to their business, according to a new poll of 551 US owners of businesses with 500 or fewer employees, conducted by Ipsos Public Affairs on behalf of Microsoft. This includes half (50%) who feel that keeping up with technology/ trends is very important to the success of their business, and another two in five (36%) who say that this is somewhat important.     


Reflecting on Typical Mother’s Day Gifts, Clothing (76%) and Jewelry (48%) Most Seen as Gifts Made Using Child Labour

Thursday, May 08, 2014

Toronto, ON – With Mother’s Day approaching and many heading out to stores to pick up flowers or other gifts for their moms, a new Ipsos Reid survey reveals that many Canadians might not think to check the typical gifts they give their moms each and every Mother’s Day for where or how they’re made.     


Toronto Homeowners See Kitchen (52%) and Bathroom (15%) Upgrades as Those Most Likely to Improve Home Value

Thursday, May 08, 2014

Toronto, ON – A new survey of Toronto homeowners conducted by Ipsos Reid on behalf of the City of Toronto reveals the top upgrades city residents believe would improve the value of their homes.     


Cards, Phone Calls and Dining Out Are the Top Three Ways America Celebrates Mother's Day

Wednesday, May 07, 2014

New York, NY – Sending or giving cards to the moms in their family (41%) is the most common way US adults celebrate Mother’s Day, according to a new survey conducted by Ipsos Public Affairs. Three in ten also say that they call the moms in their family (35%) or take them out for brunch, lunch, or dinner to celebrate Mother’s Day (31%). Only 16% say that they typically send flowers, and 3% give candy, while 22% give some other type of gift. Less than one in ten (8%) report that they usually take care of household chores that day like cooking or cleaning, to give mom a break. Roughly a quarter (26%) say that they don’t typically do anything to celebrate Mother’s Day.     


The Canadian Employment Mobility Landscape: 46% of Canadians Might Move for Work, 55% Would Not Move for Any Circumstance

Thursday, May 01, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of the Canadian Employee Relocation Council (CERC) and released today shows that, on average, 46% of Canadians might take a job or work contract that would force them to move to a new location.     


Ipsos/RBC Consumer Outlook Index: May 2014

Thursday, May 01, 2014

Washington, D.C. - May’s RBC Consumer Outlook Index shows virtually no change in American consumer confidence, with the overall index score at 50.1, up marginally after last month’s decrease. For the past year, consumer confidence has not stagnated at or near the current level of 50-51 on the RBC COI.     


Most (88%) Torontonians See Homeownership as Part of ‘The Canadian Dream’, But Seven in Ten (68%) Say MLTT Would Limit Ability to Afford a Home

Tuesday, April 29, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA) reveals that although most Torontonians believe home ownership to be one of life’s most important moments, the presence of the municipal land transfer tax is viewed as a barrier to home ownership.     


Half (51%) of Canadian Dog Owners Can’t (30%) or Don’t Know (21%) How to Recognize Seasonal Allergy Signs in Their Dogs

Thursday, April 24, 2014

Toronto, ON – With Spring’s seasonal allergies on the way for Canadians’ canine companions, many dog owners can’t identify allergic signs and incorrectly believe that their furry friends share similar allergy signs.     


Ipsos/Reuters Poll: World Cup

Wednesday, April 16, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the World Cup. Topline results are available for download on the right side of the page.     


Helping Others Important in Driving Women’s Sense of Self-Worth

Tuesday, April 15, 2014

New York, NY – For many women, feelings of self-worth are intertwined with the act of giving back, according to a new poll of over 1,000 women aged 18-74 conducted by Ipsos on behalf of L’Oréal Paris. Four out of five (81%) say that seeing other women giving back inspires them to do the same. Furthermore, women who do give back through their charity involvement (such as volunteering time or money, being a member, managing or being on the board, or founding the organization) are particularly likely to have a strong sense of self-worth compared to those who are not so involved (84% vs. 76%).     


More Young Canadians See Homeownership as a Good Investment in 2014 (86%, Up 8 Points)

Thursday, April 10, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of RBC and their 21st Annual Homeownership Poll, positive sentiment for homeownership among young Canadians has noticeably increased since this time last year.     


Ipsos/RBC Consumer Outlook Index: April 2014

Thursday, April 03, 2014

Washington, D.C. - With April’s RBC Consumer Outlook Index showing a minor drop in American consumer confidence, it is becoming clear that the past year has seen no real improvement in overall consumer sentiment. Other than last fall’s government shutdown-related drop and subsequent recovery, consumer confidence is functionally unchanged over the last year indicating the slow recovery since the recession may have stalled.     


Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction

Thursday, April 03, 2014

New York, NY – Customer satisfaction is often touted as the most important issue among business leaders. If you want to win your customer’s business, it goes without saying that they have to be highly satisfied. But in an article recently published in MIT Sloan Management Review, a duo of thought leaders from Ipsos Loyalty argue that the reality is far more complex.     


Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers

Friday, March 21, 2014

New York, NY – Many American adults believe the features of reloadable prepaid cards are beneficial to consumers, with their convenience, flexibility, and spending limits seen as the top benefits to consumers, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years

Wednesday, March 19, 2014

New York, NY – One in four (26%) U.S. adults say that they plan to save all or part of their tax refund this year, while about the same proportion plan to use it to pay debt (25%) according to a new online survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. About one in six (16%) plan to use it on everyday expenses (such as groceries, bills, or gas), one in ten for travel (11%) or home improvements (9%), and one in twenty towards a large purchase, such as a car or a house (6%). Just under one in ten say they will use it for something else (8%), or are unsure (8%) of how they will spend it. About three in ten (29%) are not expecting a refund this year.     


Ipsos/Reuters Poll: Travel

Monday, March 10, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about travel. Topline results are available for download on the right side of the page.     


Ipsos/RBC Consumer Outlook Index: March 2014

Thursday, March 06, 2014

Washington, D.C. - March’s RBC Consumer Outlook Index shows a return to previous trends after a temporary drop in February. The stability in the overall index reflects trends seen elsewhere in the consumer data. Specifically, employment confidence is at the highest point on record, after taking a brief dip last month due to seasonal holiday employment ending. Consumers still report stable, if not strong, local economies and personal finances.     


Ontario ICI Construction Contractors Bullish About Year Ahead

Wednesday, March 05, 2014

Toronto, ON – Ontario construction contractors are bullish about the amount of business they’ll do in 2014, according to a new Ipsos Reid poll conducted on behalf of the Ontario Construction Secretariat.     


Most Parents of Elementary (80%) and High School (70%) Students Would Take Their Kids Out of School for a Week+ Vacation

Tuesday, March 04, 2014

Toronto, ON – One the verge of March Break, a new survey of parents with kids in the household who have traveled by air to a sun destination within the last three years or plan on doing so within the next year reveals that most parents are willing to pull their kids out of the classroom for a week or longer when it comes time to take a family vacation.     


A Snapshot of Sleep Preferences Among Travellers in Great Britain, the United States, Russia and China

Monday, March 03, 2014

Toronto – Hotel goers have varied preferences when it comes to staying in hotels, such as mattress characteristics, nighttime routines and what they prefer to have on their bedside tables. The data is part of a new study conducted online by global research company Ipsos on behalf of the Four Seasons Hotels and Resorts in the United States, Great Britain, Russia and China. The study includes a sample of 3,148 respondents who have ever stayed in a hotel.     


Most (91%) Working Canadians Feel Skills Shortage Will Continue to be an Important Issue in 2014

Tuesday, February 25, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Randstad Canada, addressing the gaps and shortages in skills valued in the workplace continues to be of the utmost importance. Nine in ten (91%) working Canadians believe that the skills shortages and skills gaps will continue to be an issue of importance for 2014.     


One in Four (24%) Canadian Homeowners Expect Their Home to Be Their Primary Source of Retirement Income

Wednesday, February 19, 2014

Toronto, ON – As housing prices continue to rise in large Canadian cities, a sizeable portion of Canadian homeowners plan to use their homes as their primary source of income after they leave the workforce, according to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial.     


While Most Growers Recognize and Will Adjust Growing Practices for Problematic Herbicide Resistance, Fewer than Half (44%) Suspect They Have It

Tuesday, February 18, 2014

Toronto, ON – According to a third annual herbicide resistance poll conducted by Ipsos Reid on behalf of BASF Canada Inc., most growers share a concern about weed resistance and plan to combat it by changing their growing practices, although less than half suspect they have these troublesome weeds.     


Ipsos Names the Top 10 Most Loved Brands in British Columbia

Friday, February 14, 2014

Vancouver, BC – People interact with brands every day, and in British Columbia, some brands are so close to our hearts that we actually love them. Ipsos and BCBusiness wanted to know what those brands were and unveiled their list of BC’s Top 10 Most Loved Brands at a reception event on the evening of Wednesday, February 12. Results were based on an Ipsos study that asked respondents to rate a variety of brands that have strong ties within the province along various dimensions of brand love.     


Content Stacking on the Rise

Wednesday, February 12, 2014

Toronto, ON – TV viewership in Canada has come a long way from the days of rabbit ears and antennae. Today’s viewers not only have a greater variety of content to watch, but they also have more ways than ever to watch. A recent poll conducted through the Ipsos Online Omnibus revealed that 74% of adult online Canadians subscribe to Cable TV/Satellite TV/IPTV. Drilling down deeper, among TV Service Subscribers, half (47%) augment or compliment their service by subscribing to or using one or more over-the-top (OTT) content services. In fact, just over a quarter (28%) subscribe to one OTT service, while nearly a fifth (20%) subscribe to two or more OTT services.     


New Study Shows One in Five (21%) Ontario Convenience Stores Sell Cigarettes to Underage Patrons

Monday, February 10, 2014

Toronto, ON – According to a new mystery shop study of 190 Ontario convenience stores conducted by Ipsos Reid on behalf of Canada’s National Brewers, one in five (21%) stores did not ask for valid identification of underage patrons. Major chains and independent stores were equally found to sell tobacco products to patrons under the provincially-defined legal age of 19 years old. Alarmingly, of the 44 stores visited in Toronto, 56% allowed underage patron purchases without asking for valid identification.     


Ipsos/RBC Consumer Outlook Index: February 2014

Thursday, February 06, 2014

Washington, D.C. - February 2014 sees minimal change in consumer confidence as measured by the RBC Consumer Outlook Index. However, the stability in the overall index obscures several countervailing trends observed in the consumer data. Specifically, employment confidence is weaker as seasonal holiday employment ends but consumers are reporting stronger local economies and personal finances as the national economy continues to heal.     


Canadian RRSPs Rebound: Ownership and Contributions Up in 2013

Wednesday, February 05, 2014

Toronto, ON – According to a new study conducted by Ipsos Reid on behalf of RBC for the 24th Annual RBC RRSP poll, more Canadians are planning for the future by owning RRSPs and putting more away. Six in ten (59%) Canadian adults now own RRSPs, up 4 points from 55% in 2012. The average planned contribution by RRSP holders has gone up by more than $500 from this time last year and now sits at approximately $4,653 per contributor.     


Eight in Ten Gen X (79%) and Gen Y (77%) Ontarians Say Home Ownership is Important to Them

Monday, February 03, 2014

Toronto, ON – Eight in ten (79%) Gen X and Gen Y (77%) Ontarians say that home ownership is ‘important’ to them, identifying it as a 6 or higher on an importance scale of 1 to 10, according to an Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.     


New Research Collaboration Helps Marketers to Better Understand, Target and Reach America’s Affluent

Wednesday, January 29, 2014

New York, NY – The Affluent in America are among the most coveted yet most elusive audiences for marketers across many sectors of the American economy. Thanks to a new relationship between Ipsos and mTAB, understanding and reporting on their media habits and behaviors is becoming more accessible to brands. Ipsos and mTAB are pleased to announce an exciting collaboration for making the Ipsos Affluent Survey USA available to brand marketers on mTAB’s platform.     


Two new brands join Top 10 Most Influential Brands in Canada: Ipsos Reid

Tuesday, January 28, 2014

Toronto, ON – Ipsos Reid unveiled the Top 10 Most Influential Brands in Canada at FFWD: Advertising & Marketing Week in Toronto. With the results based on its third-annual Most Influential Brands study, Steve Levy, Chief Operating Officer, Ipsos Reid, discussed the dimensions and factors surrounding why brands are influential, and explained how the following brands made it to the top 10 in 2013:     


Ipsos/RBC Consumer Outlook Index: January 2014

Thursday, January 09, 2014

Washington, D.C. - January’s RBC Consumer Outlook Index shows widespread improvement in confidence and a more optimistic outlook about the economy. The damaging impact of the government shutdown appears to have receded from consumer confidence with a 1.8 point rise in the RBC Consumer Outlook Index in the last month and a 4.5 point improvement since November.     


Ipsos/Reuters Poll: Holiday Shopping

Wednesday, January 08, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on holiday shopping. Topline results are available for download on the right side of the page.     


Ontarians Optimistic About Real Estate Market in 2014

Monday, December 30, 2013

Toronto, ON – Six in ten (59%) Ontarians believe the current real estate market in Ontario is ‘favourable’, according to new research conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA). This compares to just two in ten (18%) Ontarians who believe the market is ‘not favourable’, while one quarter (23%) are ‘neutral’ in their assessment.     


Americans Get Their Financial Houses in Order for 2014

Friday, December 20, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Wells Fargo on Black Friday shopping. Topline results are available for download on the right side of the page.     


A Bit of Holiday Green for the Emerald City and Vicinity

Friday, December 20, 2013

Seattle, WA – A recent survey conducted by Ipsos MarketQuest found Puget Sound area residents spending a quiet and green holiday at home – including shopping for a lot of gifts online.     


Global Attitudes on Materialism, Finances and Family

Friday, December 13, 2013

Global — A major online survey of over 16,000 people across 20 countries conducted by global research company Ipsos suggests that those in emerging economies might see themselves as more materialistic and feel under more pressure to make money than their counterparts in North America and Europe. Looking to the future, respondents appear to be considerably more optimistic about themselves and their families than they are about their country.     


Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer

Wednesday, December 11, 2013

New York, NY – According to a new survey of over 1,000 personal email users conducted on behalf of Microsoft, the email features and services most important to respondents include ensuring ads don’t interfere with email experience (70%), providing advanced spam filters (69%), and providing an easy-to-understand user interface (67%), with seven in ten respondents rating these as extremely/very important.     


Just One Quarter of U.S. Adults Have a Winter Emergency Kit in Their Car

Tuesday, December 10, 2013

New York, NY – Close to seven in ten (68%) U.S. adults say that they do not currently have a winter emergency kit in their car, according to a new online survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. While this proportion is similar to that of the 2012 survey (65%), only one quarter (24%) of those surveyed this year say that they do have a winter emergency kit in their car, down from 28% a year ago. Close to one in ten (8%) report that they do not currently have a car, on par with last year (7%).     


Three in Ten (27%) Pre-Retired Canadians Expect to be ‘Snowbirds’ in Retirement, Although Fewer (16%) Retirees Acknowledge Flocking South for Winter

Tuesday, December 10, 2013

Toronto, ON – While Canadians approaching retirement may think they want to spend their post-career years heading somewhere warm for the winter, the reality is that Canadians currently living in retirement find there’s no place like home year-round, according to the RBC 2013 Retirement Myths and Realities poll conducted by Ipsos Reid.     


Ipsos and I-Behavior Team Up to Help Marketers Reach America’s Affluent

Monday, December 09, 2013

New York, NY and Denver, CO – Reaching America’s affluent can be a challenge. However, thanks to a new arrangement between Ipsos and I-Behavior, Inc., marketers now have a richer and more robust way to access and assess their campaign capabilities when targeting this desirable segment. I-Behavior, the premier provider of behavioral targeting services, across virtually any channel, will now be able to on-board and distribute digital audience segments based on the Ipsos Affluent Survey USA. This will allow greater targeting for marketers trying to reach and connect their products, services and brands with America’s affluent population.     


Ipsos/Reuters Poll (December 5): Black Friday Shopping

Thursday, December 05, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on Black Friday shopping. Topline results are available for download on the right side of the page.     


More Canadians Enjoy Feeling Good About Giving to Charity (87%) than Receiving Presents (81%) During the Holidays

Thursday, December 05, 2013

Toronto, ON –The holiday season is a time for many errands to run and to-do lists to take care of, but most Canadians appear to be generally satisfied with these traditional holiday to-do items, according to a new Ipsos Reid survey conducted on behalf of The World Vision Gift Catalogue.     


Ipsos/RBC Consumer Outlook Index: December 2013

Thursday, December 05, 2013

Washington, D.C. - December’s RBC Consumer Outlook Index shows a broad rebound in confidence as well as a more optimistic outlook about the economy. The Government shutdown and near default are over a month in the past and the holiday season is around the corner. Both of these factors contribute to the 2.7 point rise in the RBC Consumer Outlook Index since last month. All other metrics show similar signs of improvement with the exception of the RBC Inflation Index, which has held steady.     


Seven in Ten (70%) Americans Plan on ‘Giving Back’ This Holiday Season

Monday, December 02, 2013

New York, NY – With the holiday season now underway and shoppers starting to fill stores looking for gifts to wrap, Americans also appear to be saying ‘Tis the season to give back’, according to a new Ipsos Public Affairs survey conducted on behalf of PlanG.     


Celebrities In the Media: No Journalism Here Just Click Bait

Tuesday, November 26, 2013

Toronto, ON – Seven in ten (68%) Canadians believe that it’s the media who is most likely to do sensationalized stories about celebrities to get as many people as possible to go to their digital media site to earn ad revenue—essentially “click bait” to drive people to media sites—as opposed to celebrities themselves and their publicists to get noticed by as many people as possible (32%) according to a new poll done by Ipsos Reid on behalf of the Canadian Journalism Foundation.     


Seven in Ten (69%) Torontonians Support Phasing-Out the Toronto Land Transfer Tax (Up Four Points from May)

Monday, November 25, 2013

Toronto, ON – In light of the launch of the City of Toronto’s 2014 budget-setting process, a new study conducted by Ipsos Reid on behalf of the Toronto Real Estate Board reveals that a strong majority of city residents support a phase-out of the Toronto Land Transfer Tax (LTT).     


Puget Sound Citizens to Kickoff Thanksgiving Away From Home (and Away from Football)

Thursday, November 21, 2013

Seattle, WA – A recent survey of planned activities over the Thanksgiving holiday finds residents of the Puget Sound area planning to travel and watching surprisingly little football.     


Half (48%) of Canadians Say There’s Nothing They Want for Christmas; Majority (61%) Don’t Need Anything

Thursday, November 21, 2013

Toronto, ON – With the holiday countdown underway and many shoppers beginning to pile into stores to start their holiday shopping, a sizeable portion of Canadians are indicating that they don’t have anything on their Christmas wish list, according to a new survey conducted by Ipsos Reid on behalf of The World Vision Gift Catalogue.     


Canadians Spending More Online, Dollars- and Cents-wise

Wednesday, November 20, 2013

Vancouver, BC – We know that Canadians spend a lot of time on the Internet and now they are putting more of their money where their fingers and eyes are. According to the latest research from the Ipsos Canadian Inter@ctive Reid Report, online Canadians are spending more cold hard cash on online purchases than ever before. The eCommerce Special Feature Report from the 2013 study shows that online Canadians spend an average of $899 through purchases and transactions on the Internet, which is up from the $639 average revealed in the 2012 study. Slicing through the data, the study also revealed that men spend more online than women with the 2013 figures reporting averages of $1,080 and $725 respectively.     


New Study Shows Canadians are Hot on What’s Cool

Tuesday, November 19, 2013

Toronto, ON – What’s so cool about ‘cool’? According to recent research conducted by Ipsos Reid, Canadians are in love with ‘cool’ and we don’t just mean the autumn temperatures. The study reveals that 48% of Canadians use the word ‘cool’ at least once a week, 23% use it at least once a day and 1% admitted that they use the word over 50 times per day. Clearly, ‘cool’ is a word that remains youthful and relevant and has become an enduring part of the Canadian lexicon.     


Overall Holiday Spending of Canadian Gift Givers to Increase Slightly in 2013; Increase Driven by Non-Gift Expenses

Wednesday, November 13, 2013

Toronto, ON – As the prime holiday shopping season approaches, Canadians are remaining generous in spirit, while continuing last year’s trend of tightening their belts as gift-givers, according to a new survey conducted by Ipsos Reid on behalf of RBC. Anticipated holiday spending has increased since this time last year, although this is not driven by expecting to spend more on gifts.     


Canadians Looking to a New Star in the Mobile Device Market

Tuesday, November 12, 2013

Toronto, ON – There’s a rising star in Canada’s mobile device market. Findings from the sixth wave of Ipsos Reid’s Mobil-ology study, conducted in August, have shown that in 2013, Samsung has made significant gains in Canada’s Smartphone and Tablet device markets.     


Eight in Ten (85%) Working Canadians Believe Employees Can Be Fully Productive From Any Environment Given the Right Tools

Thursday, November 07, 2013

Toronto, ON – For many working Canadians, flexibility should be a core tenet of business as most believe workers can be productive from anywhere and the traditional ‘9-5’ desk job is becoming increasingly unnecessary, according to a new Ipsos Reid survey conducted on behalf of Microsoft.     


Seventy-Two Percent of Black Friday Shoppers Plan To Do Some or All of Their Shopping Online

Wednesday, November 06, 2013

New York, NY – Just over half (53%) of U.S. adults plan to shop on Black Friday this year, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. Of those planning to shop on Black Friday, 35% plan to shop primarily online, 28% plan to shop primarily in stores, and 37% will shop both online and in stores.     


Ipsos/RBC Consumer Outlook Index: November 2013

Thursday, October 31, 2013

Washington, D.C. - November’s RBC Consumer Outlook Index shows a clear and dramatic effect of the recent Government shutdown and near default, with the Outlook Index 3.7 points down from last month, the largest single-month decline since the Recession hit in 2008. All other metrics show similar large declines with the exception of the RBC Inflation Index, which has held steady.     


Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

Tuesday, October 29, 2013

Global — Only four in ten (37%) agree – give a rating of five (14%) or four (22%) on a five-point agreement scale – they would rather wait for something to catch on before they try it. The majority of global citizens do not agree: 32% disagree – give a rating of one (17%) or two (16%) – while three in ten (31%) do not have a strong opinion either way and give a rating of three. The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Canadians Equally as Likely to Be ‘Anxious’ (38%) or ‘Comfortable’ (38%) with Their Current Debt Level, While One Quarter (24%) Have no Debt

Tuesday, October 29, 2013

Toronto, ON – According to the results of a new study conducted by Ipsos Reid on behalf of RBC’s and its 3rd Annual Debt Poll, Canadians finding themselves in debt have been turning to old-fashioned remedies, such as cutting back on spending and postponing spending on big items, to help them reduce debt levels – and they’re equally as likely to be anxious as comfortable with their current debt level.     


Canadians Three Times More Apt to Like Meaningful Gifts (94%) Compared to Extravagant (31%) Ones During Holidays

Thursday, October 24, 2013

Toronto, ON – With the holiday season quickly approaching, it will once again be time for many to rush to the stores to beat the lines and look for bargains. While this has been a consistent routine for Canadian families over the years, many are indicating a desire to receive meaningful gifts as opposed to extravagant ones gifts, according to a new survey conducted by Ipsos Reid on behalf of The World Vision Gift Catalogue.     


For Two Thirds of Consumers, the State of the Economy Is Impacting Their Holiday Shopping Plans; Many Motivated to Seek Out Bargains and Coupons This Holiday Season

Tuesday, October 22, 2013

New York, NY – Two thirds (66%) of consumers report that the state of the economy will have some impact on their holiday shopping this year, including four in ten (41%) who say that it will motivate them to seek out bargains and coupons this holiday season, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. While a third of respondents (36%) say that the state of the economy will not impact their spending, they are much more likely to say that they are worried and that they will spend less (27%) than to say that that they are confident and will spend more (5%).     


Ipsos/RBC Consumer Outlook Index: October 2013

Thursday, October 03, 2013

Washington, D.C. - Overall American consumer optimism has decreased slightly since last month, with the notable exception of the Jobs Index holding steady and the notable decrease in the perception of rising prices. October’s RBC Consumer Outlook Index is down 0.4 points to 50.7. Across most individual metrics, this month’s data shows some pessimism, perhaps due to the budget talks in Washington, DC.     


Ipsos/Reuters Poll: Video Games

Monday, September 30, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on video games.     


Although Three in Four (74%) Employers Believe Essential Skills Are Strategically Relevant to Their Business, Only Three in Ten (31%) Would Like to Provide Training in These Skills

Thursday, September 26, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of ABC Life Literacy Canada reveals that while employers realize the importance of essential skills to their business, not many are willing to invest and provide training for such skills for their employees.     


Ipsos/RBC Consumer Outlook Index: September 2013

Thursday, September 05, 2013

Washington, D.C. - American consumer optimism has increased since last month, with some indices reaching new highs. September’s RBC Consumer Outlook Index is up1.7 points to 51.1, driven in large part by increased optimism about employment. This increase is reflected across nearly all sub-indices, with the exception of Investment, which remained stable. Across most individual metrics, this month’s data shows a movement towards optimism driven by perceptions of a stable economy. This increase is in contrast to August and July’s numbers, both of which had declined since June’s near-record highs.     


One in Three (32%) Torontonians Have Used Billy Bishop Toronto City Airport

Wednesday, September 04, 2013

Toronto, ON – One in three (32%) Torontonians have used Billy Bishop Toronto City Airport, including half of those living downtown, according to a new Ipsos Reid poll of 700 Toronto residents (including 300 living downtown south of Queen Street) conducted on behalf of the Toronto Port Authority. The average Torontonian has used the airport 2.1 times (including non-users), while the average user has used it approximately 7 times (6.7).     


New Multi-Country Survey from RetailMeNot.com Shows Americans Are Most Likely to Value Brands that Offer Coupons and to Use Coupons and Vouchers Proudly

Thursday, August 22, 2013

New York, NY - A new Ipsos poll conducted on behalf of RetailMeNot.com across 11 countries. Topline results are available for download on the right.     


Ipsos/Reuters Poll (August 22): Back-To-School & Holiday Shopping

Thursday, August 22, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on back-to-school and holiday shopping.     


Cleaning Industry Insights Survey - 2013 Findings

Wednesday, August 14, 2013

New York, NY - Procter & Gamble Professional commissioned Ipsos Public Affairs to conduct a national survey among managers of cleaning operations from several industries with the objective of exploring their perceptions, attitudes and behaviors about their business and how they are adapting to the challenges brought on by the current economic climate.     


Ipsos/RBC Consumer Outlook Index: August 2013

Thursday, August 01, 2013

Washington, D.C. - American consumer optimism has decreased marginally since last month, but remains fairly strong relative to the past few years. August’s RBC Consumer Outlook Index is down 1.3 points to 49.4, the second month in a row it has dropped following June’s record high. This slight decline is reflected across all sub-indices. Across most individual metrics, this month’s data shows a movement towards stability and consistency rather than optimism – but does not reflect the pessimism that has been prevalent in these measures over the past few years.     


Majority (55%) of Americans Willing to Pay More for Clothing Not Made Using Child Labor

Thursday, July 18, 2013

New York, NY – Most Americans are willing to spend a little extra when it comes to making sure the products they buy are made without the use of child labor, according to a new Ipsos Public Affairs survey conducted on behalf of ChildFund International. A majority (55%) of Americans indicate that they’re willing to pay more for clothing not made using child labor, while a minority (45%) say they aren’t willing to pay more for these purchases.     


Canadians Drastically Underestimate the Number of Child Slaves Globally; On Average, Estimate 1/10th the Actual Amount

Tuesday, July 16, 2013

Toronto, ON – A major problem in the lack of action against child labour/slavery is that most Canadians know that a such problem exists throughout the world, but they are unaware how many children are being forced into these conditions and when asked to provide an estimate on how many child slaves and child labourers doing 3D jobs (dirty, dangerous, and degrading) there are worldwide, Canadians drastically miss the mark, according to a new Ipsos Reid survey conducted on behalf of World Vision Canada.     


Ipsos/RBC Consumer Outlook Index: July 2013

Wednesday, July 03, 2013

Washington, D.C. - American consumer optimism has dropped off slightly from last month’s record highs, but remain relatively strong overall. July’s RBC Consumer Outlook Index is down 1.1 points to 50.7, which is still the second-highest score measured since December 2007. This trend is reflected across all subindices, with sustained high ratings on jobs, investments, expectations about the future, and current sentiment about the economy today. While most of these post small dips since last month, they are all indicative of overall positive direction since the start of 2013.     


Cleaning Industry’s Perceptions and Usage of Technology and Social Media: Results of a Study Among Managers of Cleaning Operations

Thursday, June 27, 2013

New York, NY - An Ipsos Public Affairs poll conducted on behalf of Procter and Gamble Professional among managers of cleaning operations based in the United States shows that:     


Ontario Beer Drinkers Enjoy Competitive Beer Prices Prices Under Alternative Retail Systems Higher Than Ontario

Thursday, June 27, 2013

Toronto, ON – An extensive market research study carried out by Ipsos Reid, the country’s largest market and opinion research firm, shows that Ontarians are paying beer prices significantly lower than what consumers pay in private stores in British Columbia and Alberta. Ontario prices were also found to be on average competitive with those found in Quebec—and, while prices in Quebec’s corner and grocery store retailing system compared most favourably to Ontario, those prices benefit from significantly lower provincial taxes: on a typical 24 pack Quebec taxes are 35% less than Ontario beer taxes.     


Vacation Deficit Increases as Fewer Americans Confident They’ll Take a Vacation This Year

Monday, June 24, 2013

New York, NY – The vacation deficit in America is increasing this year over last, as fewer Americans intend to take a vacation in 2013, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Fewer than half (48%) of Americans say they’re ‘confident’ (32% very/16% somewhat) that they’ll take a vacation in 2013 – defined as leisure travel of at least a week at least 100 miles from home – down 4 points from last year. Furthermore, just 8% say they have already taken a vacation this year, which is down 3 points since last year.     


Average Canadian Has Seen Their Favourite Movie About 17 Times

Friday, June 21, 2013

Toronto, ON – As Cineplex releases Super Ticket, a one-price theatre ticket that allows patrons to purchase a ticket to the in-theatre version of the movie as well as a digital copy for home use later on, this gives movie goers who often end up buying the movie when released on DVD a jump-start on the purchasing what could be some of their favourite movies. According to a new study conducted by Ipsos Reid on behalf of Cineplex, the average Canadian indicates that they have seen their favourite movie approximately 17 times.     


Nearly Half of Small Business Owners Are Most Commonly Paid by Check

Friday, June 21, 2013

New York, NY – Nearly nine in ten (88%) small business owners report that at least some proportion of their customers pay by check, according to a new poll of over 1,000 business owners (defined as having a maximum of 500 employees) conducted by Ipsos Public Affairs on behalf of WePay. Likewise, nearly half (45%) report that their customers most frequently pay by check, while three in ten (30%) say that they tend to be paid by credit card, and a quarter (25%) are most commonly paid in cash.     


British Columbians and Driving Vacations

Wednesday, June 19, 2013

Vancouver, BC – A new Ipsos Reid online poll conducted on behalf of the British Columbia Automobile Association (BCAA) shows that BC drivers won’t let gas prices get in the way of a summer driving vacation. A majority (55%) of drivers agree with the statement that ‘Gas prices won’t hold me back from a driving vacation this summer.’     


Majority (54%) of Canadian Parents of Children 12 and Under Wish It Were Easier to Come Up With Things to Do With Family in the Summer Months

Tuesday, June 18, 2013

Toronto, ON – With summer knocking on the door and the final school bell of the year about to ring, many Canadian families are anxiously trying to figure out ways to keep their families entertained during this upcoming summer season, although easier is said than done, according to a new study conducted by Ipsos Reid on behalf of Netflix Canada.     


Nine in Ten (89%, Up 21 Points) Indicate Willingness to Pay More For Products Guaranteed to be Free of Child Labour; Average Canadian Willing to Spend 23% More (Up 12 Points)

Monday, June 10, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada reveals that a sizeable portion of Canadians are in agreement that they’d be willing to pay more for purchases if there was a guarantee it’s production was free of child labour and exploitation. Nine in ten (89%) indicate their willingness to pay more for a product if there was a guarantee it would be child labour-free, which is up from 68% in 2012.     


Ipsos/RBC Consumer Outlook Index: June 2013

Thursday, June 06, 2013

Washington, D.C. - American consumer attitudes continue to improve, and reflect recent indicators suggesting economic improvement: June’s RBC Consumer Outlook Index is at the highest rating we have seen since October 2007. This public optimism has yielded upward movement across all sub-indices as well, with improved perceptions on jobs, investments, expectations about the future, and current sentiment about the economy today. Perceptions of inflation are up as well, driven primarily by rising home prices.     


Large Majority of Americans View Credit Cards as Important to the U.S. Economy and to Small Businesses

Tuesday, June 04, 2013

New York, NY – Nearly three quarters (72%) of adults feel that credit cards are important to the U.S. economy and more than three quarters (77%) believe credit cards are important to small businesses, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Most Millionaires Shop at Walmart

Tuesday, June 04, 2013

Toronto, ON – When pop culture portrays millionaires, it is typically with images of luxury cars, high-end stores, designer boutiques in exotic locations, and limitless spending with little sensitivity to cost. Yet, a new survey of Canadian millionaires conducted by Ipsos Reid reveals that most of them shop at Walmart, placing it number-one among major retailers in Canada among millionaires.     


Familiarity (74%) and Support (87%) For Canada’s Supply Management System High Among Country’s Mayors and Reeves

Thursday, May 30, 2013

Toronto, ON – Awareness and support for Canada’s supply management system is high among the country’s mayors, deputy mayors, and reeves, according to a new study conducted by Ipsos Reid on behalf of the Egg Farmers of Canada.     


Many See Sharing One’s Belongings Online as a Great Way to Earn Extra Money

Monday, May 20, 2013

New York, NY – Nearly six in ten (56%) U.S. adults agree that being able to borrow or rent someone’s property or belongings online is a great way to save money, according to a new poll of over 2,000 adults conducted by Ipsos Public Affairs on behalf of Airbnb. Similarly, nearly half of U.S. adults (47%) agree that sharing one’s property/belongings online is a great way to have an extra source of income.     


Rising Food Prices Cause Canadians to be More Frugal, Make Smarter Food-Buying Decisions

Thursday, May 16, 2013

Toronto, ON – Canadians are likely to keep a closer eye on the price tags the next time they’re at the grocery store as most believe food prices have gone up and it’s had an impact on their shopping habits, according to a new survey conducted by Ipsos Reid on behalf of RBC. Eight in ten (84%) believe food prices have increased in the last year compared to the year before, compared to only 15% who believe they’ve stayed the same and 1% who believe they’ve decreased.     


More Than Eight in Ten (82%) Canadians Believe the May Long Weekend is an Ideal Time to Tackle Chores

Tuesday, May 14, 2013

Toronto, ON – Although many take the May 24 weekend to get away from it all, most Canadians also believe that it’s a suitable time to get a jump on their spring chores, according to a new Ipsos Reid Survey conducted on behalf of Canadian Tire. Over eight in ten (82%) Canadians ‘agree’ (24% strongly/58% somewhat) that given the extra day, the May long weekend is ideal for doing spring chores, while just two in ten (18%) disagree’ (4% strongly/14% somewhat) that it’s an ideal time to tackle chores.     


Ipsos/RBC Consumer Outlook Index: May 2013

Thursday, May 02, 2013

Washington, D.C. - While almost a third of Americans say they have been impacted in some way by the sequester, this does not appear to have damaged consumer confidence, which has remained steady since last month. The May RBC Consumer Outlook Index is the third highest rating since January 2008, following peaks in September 2012 and April 2013. While there have been dips to the RBC Investment Index and RBC Current Conditions Index, these both posted significant growth last month and so the overall scores remain high.     


BC Views on Property Transfer Tax

Wednesday, May 01, 2013

Vancouver, BC - An Ipsos Reid survey conducted on behalf of the Real Estate Board of Greater Vancouver shows that a majority of British Columbians have some concerns with the provincial Property Transfer Tax.     


Majority (60%) of Canadian Homeowners Admit to Mistake Making When Buying a Home; Renovations (15%), Small Down Payments (14%), and No Home Inspection (13%) Among Top Concerns

Monday, April 29, 2013

Toronto, ON – When it comes to the purchase of a home, most Canadians admit to making some mistakes, according to the 20th Annual RBC Homeownership Poll conducted by Ipsos Reid. The majority (60%) of Canadian homeowners indicate they’ve made some kind of mistake when buying a home, compared to two in five (40%) who say they haven’t.     


Majorities of Americans Find Current Credit and Debit Card Payment Networks to Be Efficient, Secure and Trustworthy

Wednesday, April 24, 2013

New York, NY – Majorities of adults find the current credit and debit card payment networks to be efficient, trustworthy, and secure according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Specifically, nearly three quarters (73%) agree that through the credit and debit payment system transactions are processed seamlessly and efficiently. Similarly, more than six-in-ten feel that the current payment system is one they can trust (65%), and that their privacy and security are protected in this system (61%) . Moreover, eight in ten (80%) believe that credit card companies provide protection and security to their customers when it comes to their personal and financial information.     


Two in Five (39%) Canadians Drivers Likely to Buy a Car in Next Two Years

Wednesday, April 17, 2013

Toronto, ON – According to a new poll conducted by Ipsos Reid on behalf of RBC, two in five (39%) Canadian drivers consider themselves ‘likely’ (13% very/27% somewhat) to purchase a car in the next two years, while three in five believe such a purchase is ‘not likely’ (46% strongly/15% somewhat) in this time frame. Canadians potentially in the market for a new vehicle vary with regards to how long it will take for them to make their next purchase:     


Ipsos/RBC Consumer Outlook Index: April 2013

Thursday, April 04, 2013

Washington, D.C. - Consumers appear to feel they have avoided the ‘doom and gloom’ promised last month with the onset of sequester; three in five (61%) feel sequester has had a small impact, no impact at all, or an uncertain impact on the economy. This sense of relief, paired with increasing optimism about the housing market and one’s personal finances, finds the April RBC Consumer Outlook Index at the second-highest figure recorded since October 2007. The RBC Investment Index and RBC Current Conditions Index also post very impressive growth, both now at their highest scores since 2007.     


Canadians See Slowdown in Housing Market as Fewer (15%) Are ‘Likely’ (4% Very/11% Somewhat) to Purchase a Home in Next Two Years, Down 12 Points From Last Year

Tuesday, March 26, 2013

Toronto, ON – Many Canadians are taking a wait-and-see approach to home-buying in 2013, especially those entering the housing market for the first time, according to a new survey conducted by Ipsos Reid on behalf of RBC.     


Although Three in Four (74%) Employers Believe Essential Skills Are Strategically Relevant to Their Business, Only Three in Ten (31%) Would Like to Provide Training in These Skills

Monday, March 25, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of ABC Life Literacy Canada reveals that while employers realize the importance of essential skills to their business, not many are willing to invest and provide training for such skills for their employees.     


Extra Tidbits from Global News: BC1 Poll

Monday, March 18, 2013

Vancouver, BC – Ipsos Reid’s poll for Global News: BC1 was about more than just BC politics. It also asked British Columbians where they stand on a variety of other provincial issues.     


Google Named Most Influential Brand in the United States

Thursday, March 14, 2013

New York, NY – Apple is innovative, Walmart has presence, Facebook is engaging, but if you want to know what the most influential brand in the United States is, turn to Google. No, not to ask the question, but rather, it is Google itself that is the Most Influential Brand in the United States. This seemingly all-encompassing Internet entity has topped the list in the recently revealed findings of a new study conducted by Ipsos called The Most Influential Brands in the United States 2013.     


Ipsos/RBC Consumer Outlook Index: March 2013

Thursday, March 07, 2013

Washington, D.C. - With the arrival of the sequester, consumer outlook has dropped notably. The March RBC COI fieldwork period bracketed the start of sequester, and so this month’s data captures a strong sense of public pessimism about the economy. The March RBC Consumer Outlook Index shows a marked decline, and this carries over across most sub-indices (with Jobs the only sub-index that is holding steady). The improved economic outlook evident in the first two months of 2013 appears to have been wiped out by rising gas prices and the failure of the government to avoid sequestration.     


Four in Ten (43%) Canadian Farmers Suspect Having Herbicide-Resistant Weeds; More (63%) Believe Weeds Are Getting Tougher to Control

Tuesday, March 05, 2013

Toronto, ON – Weeds are a constant concern for many farmers, and it appears that most believe they’re getting tougher to control, according to a new poll conducted by Ipsos Reid on behalf of BASF Canada Inc. Six in ten (63%) Canadian growers ‘agree’ (16% strongly/47% somewhat) that ‘weeds in my field are getting tougher to control’, which is up 7 points from the first wave of the poll in March 2012. Less than four in ten (37%) farmers ‘disagree’ (8% strongly/29% somewhat) that weeds are getting tougher to control, down 7 points from early last year.     


Less Than Half of Canadian Small Businesses Promote Themselves Via Dedicated Website (41%) or Social Media (39%)

Wednesday, February 27, 2013

Toronto, ON – Many Canadian small businesses appear to be missing out on online opportunities when it comes to growing their business and earning revenue, according to a survey conducted by Ipsos Reid on behalf of RBC. Only four in ten (41%) Canadian small businesses promote their business through a dedicated website, while another 5% have a dedicated site but don’t use it to promote their business. One in three (32%) don’t have a dedicated website, while one in five (21%) don’t promote their business.