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Consumer Trends Polls

Ipsos Assesses Political Ads with Hear, Watch, Say Community

Tuesday, October 18, 2016

New York, NY – Are any of the major candidates or PAC supporters winning with their political ads? How are voters reacting to the campaign ads? Ipsos SMX’s proprietary “Hear, Watch, Say” panel (comprised mainly of millennials and self-identified influencers) was asked about these political ads in a study conducted for Ad Age.     

New global poll finds Americans most worried about terrorism, crime, and healthcare – while unemployment tops list of global citizens’ worries

Thursday, October 13, 2016

London, UK – The new Ipsos study “What Worries the World” is an online survey of adults in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. Its premise is simple: it asks global citizens whether they think things in their country are headed in the right direction or on the wrong track, and what the issues are which most worry them.     

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016

Monday, October 03, 2016

New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.     

More parents are saving for college—and they’re saving more money

Wednesday, September 28, 2016

Chicago, IL- Sallie Mae and Ipsos released the sixth edition of How America Saves for College on September 28, 2016. The study finds that more families are saving for college in 2016 than in the prior three years of How America Saves for College. Fifty-seven percent of parents reported saving—up 9 percentage points from 2015. The average amount parents have saved for college is also up, at $16,380.     

Six in Ten Americans Between the Ages of 45-60 Have Their Important Financial and Insurance Information Documented

Tuesday, September 27, 2016

Washington, DC – When it comes to documenting important financial account and insurance information, six in ten Americans between the ages of 45 – 60 say that they have done this (60%) – on par with other demographic groups included in the survey (LGBT 61%, African Americans 58%, Hispanics 56%). According to the recent online survey conducted by Ipsos on behalf of MassMutual, respondents are most likely to trust their spouse or significant other (58%) with access to this information in the event of an emergency, while about one in five (19%) prefer to trust their children with this information. Roughly one in ten have given access to this information to a brother or sister (9%), while very few say that they have a special friend (3%), a financial advisory (1%), or some other person (5%) who knows how to access that information in the event of an emergency. Another 5% say that they have not yet selected a person to share this information with.     

Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out

Tuesday, September 27, 2016

Washington, DC – When it comes to receiving or giving a gift, roughly six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer- Krasselt. Just under half of those surveyed also believe that the quality of the presentation (45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift special, while two in five (38%) say the same about the ribbon used. The use of a gift tag (25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out whether giving or receiving something special.     

One in Three (36%) Canadian Households Have No First Aid Training

Wednesday, September 07, 2016

Toronto, ON – Many Canadian households are not adequately prepared with first aid training in the event of an emergency, a new Ipsos survey on behalf of the Canadian Red Cross has found. Indeed, one in three (36%) Canadians say that nobody living in their household is trained in first aid. Four in ten (42%) say that one person in their household is trained, while the remaining two in ten (22%) have two (16%) or more trained first aiders living at home.     

Ipsos Advances Use of Behavioral Economics in Business

Thursday, August 25, 2016

New York, NY – Ipsos has launched a new behavioral economics think tank with the Yale School of Management (YSM) and Yale Center for Customer Insights (YCCI), as well as insights leaders from ConAgra Foods, Mars, Merck, Pfizer and SC Johnson. The YCCI-Ipsos Think Tank, which officially kicked off in June 2016, will develop and conduct research and experiments on the practical application of behavioral economics principles in key areas of consumer marketing.     

Ipsos Awards Top Honours for Financial Services Excellence in Canada

Thursday, August 25, 2016

Toronto, ON – Ipsos is pleased to announce the winners of its 2016 Best Banking Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience.     

Intentions to Buy and Sell Real Estate Increase Among Ontario’s Gen Y Population

Wednesday, August 03, 2016

Toronto, ON – More of Ontario’s younger generations are likely to buy a home in the next two years, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. One in four (24%) Ontarians in Generation Y say they are likely to purchase a home in the next two years (up eight points from last year), while 18% of Ontarians in Generation X said the same (a six-point increase from a year ago). For the purposes of this study, Generation X is defined as Ontarians born in 1965-1980, while Generation Y is defined as those born 1981-1995.     

Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect

Wednesday, July 27, 2016

New York, NY – Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together. The study found that parents and their children watch video-on-demand, use apps, stream music and go to the movies together more often than they have in prior years. This finding comes from the eighth wave of LMX Family, a syndicated study that tracks media and technology consumption of American families with children under the age of 12.     

Three in Ten (29%) Pokémon GO Players Agree It’s “Taking Over Their Life”, They’ve Skipped Day-to-Day Activities (29%) or Missed School or Work to Play (16%)

Tuesday, July 26, 2016

Toronto, ON — With Pokémon GO now legally available for download in Canada, many Canadians who have downloaded the app admit that it is beginning to consume their lives, according to a new Ipsos poll conducted on behalf of Global News.     

More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News

Thursday, July 21, 2016

Washington, DC — Pokémon Go has taken the media by storm, generating thousands of news stories since its recent debut. In order to better understand general awareness and knowledge of the app, Ipsos Public Affairs conducted a short online survey and found that a large majority of Americans recall having seen Pokémon Go on the news recently (83%).     

Growing Online Merchants’ E-Commerce Websites’ Efficiency Powered by BigCommerce

Thursday, July 21, 2016

These are the findings from an Ipsos poll conducted from February 16-18 2016. For the survey, a sample of BigCommerce merchants who sell online ages 18 and over were interviewed over the telephone to better understand what benefits BigCommerce provides and how BigCommerce differs from other e-commerce platforms. Each interview lasted for one hour and respondents had to have experience with a different ecommerce platform prior to BigCommerce, where ecommerce represents a substantial portion of their total revenue, at least $250K annually.     

Perceptions and Attitudes Surrounding the Arts in America

Thursday, July 14, 2016

These are the findings from an Ipsos poll conducted from December 11 - 15, 2015 on behalf of Americans for the Arts. For the survey, a sample of 3,020 adults ages 18 and over was interviewed online to better understand how and why art connects people, and how the arts contribute to overall well-being.     

Views on Real Estate Market Surge as Economic Confidence Rebounds

Wednesday, July 13, 2016

Toronto, ON – Ontarians are feeling decidedly more upbeat about the state of the province’s economy than they were last fall – newfound positivity that is helping to dramatically boost confidence in residential real estate markets, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. Twice a year since 2013, Ipsos has released an Ontario Homeownership Index in partnership with the Ontario Real Estate Association (OREA), taking the pulse of Ontarians’ perceptions of home ownership and real estate markets at the neighbourhood, city and provincial level. In the latest wave of tracking, the Index has shot up by 27 points to 129. This is not only significantly above the baseline level of expected perceptions about Ontario real estate; it is the strongest the Index has ever been (and by some distance) since tracking began.     

Jumpstart Automotive & Ipsos Connect Unveil Latest Auto Shopper Study Showing How Demographic Audiences Research And Purchase Vehicles

Wednesday, June 29, 2016

SAN FRANCISCO – Jumpstart Automotive Group, an expert automotive marketing and advertising company, today unveiled its latest auto shopper study in collaboration with Ipsos Connect, "Today’s Auto Shopper: How They Research And Why Trust Is So Essential in Winning Them Over." The report looks at new trends in the car-shopping process for several demographics, including women, Millennials, and Asian and Hispanic shoppers.     

Majority of Canadians say there’s “something for everyone” in Canada, so why go anywhere else?

Wednesday, June 29, 2016

Toronto, ON – Canadians agree, there’s no place like home, according to a new Historica Canada poll conducted by Ipsos in celebration of Canada Day. While most Canadians have been able to explore other countries, a majority (68%) still ‘agrees’ (23% strongly/45% somewhat) that ‘Canada has something for everyone, so why go anywhere else’. Moreover, a similar proportion (69%) ‘agrees’ (19% strongly/50% somewhat) that they ‘vacation in Canada because they want to learn more’ about their country.     

Families Spent Less Out-of-Pocket Last Year, Tapped More Scholarships and Grants, Says 'How America Pays for College 2016'

Wednesday, June 29, 2016

Newark, Del —Families spent less out of pocket for college in academic year 2015-16 compared to the prior year as families took advantage of more scholarships and grants to foot the bill, according to “How America Pays for College 2016,” the national study from Sallie Mae—the nation’s saving, planning, and paying for college company—and Ipsos—a global independent market research company. This year’s report—now in its ninth year—found scholarships and grants covered 34 percent of college costs, the largest percentage of any resource over the last five years. Approximately half of families used a scholarship or grant to help pay for college.     

For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday

Monday, June 27, 2016

Washington, DC – According to a recent online survey conducted by Ipsos Connect on behalf of Spotify, the majority of Americans say that they can feel like they have too little motivation on a typical Monday (55%) – with energy boosts seen as most critical early Monday morning (40%), or again mid-morning (18%). At least one in ten say that on a typical Monday they most need an energy boost lunchtime/ midday (9%) or in the afternoon (16%), while there is a greater need for a boost during the morning commute (9%) versus the evening/ afternoon commute (2%).     

How America Views Homeownership

Tuesday, June 14, 2016

These are the findings from an Ipsos poll conducted from May 4 – 15, 2016 on behalf of Wells Fargo. For the survey, a sample of 1,005 respondents living in the US was interviewed online, supplemented by additional interviewing among both Hispanics and African Americans, and boosts across 22 different metro regions. The total base size including all audiences is over 3,400 completes.     

Nearly Nine in Ten Women Would Try a Hand Held Device Which Guarantees to Find Their Perfect Foundation Match

Thursday, June 09, 2016

New York, NY – When it comes to cosmetic and skin care purchases, nearly eight in ten (79%) women have purchased such products in the last 6 months, including 65% who say they purchased cosmetics/ makeup more specifically during this time, according to a recent online survey among women conducted by Ipsos on behalf of Boots Retail, USA Inc. Mascara (75%), eyeliner (62%), foundation (64%) and lipstick (56%) were each purchased by at least half of those who bought cosmetics in the past six months, while another two in five women purchased concealer (41%) or blush (40%).     

National Health Leadership Conference Report

Monday, June 06, 2016

Toronto, ON - Healthcare is the most top-of-mind concern for Canadians (along with unemployment, each at 4 in 10) and while perceptions of the country’s healthcare system have improved from last year (80%, +5), many Canadians have concerns. Majorities worry about:     

64% of Americans Agree That the American Automobile Industry is Stronger Than it Was Five Years Ago

Wednesday, June 01, 2016

Seven years ago, on June 1, 2009, in a historic move to save a failing flagship of American manufacturing, General Motors declared bankruptcy. Since a near collapse, the automobile industry has made significant strides in a comeback, according to the American people. Americans in large majorities agree that the industry is both stronger than it has been in years past as well as being a key driver of the U.S. economy.     

Home Automation in Canada Set to Take Off—If Consumer Mindset Shifts

Tuesday, May 31, 2016

Vancouver, BC – Mass adoption of connected home devices may not be too far off. Ipsos focused in on the popular topic of home automation in its latest installment of the Canadian Interactive Trends Report, a quarterly syndicated study. Looking at interest, attitudes, and behaviours toward home automation among Canadian households, the study found that significant opportunities are just around the corner, but consumers need to understand the true value of home automation first.     

Memorial Day Brings Out a More Unified America

Friday, May 27, 2016

Washington, DC - Despite the apparent gap between Red State and Blue State America propelled by this crazy election season, Americans are actually more alike than different when it comes to celebrating Memorial Day. We all want to celebrate a good holiday.     

One Quarter (23%) of In-Debt Canadians Say They’ll Never be Debt Free; Those More Optimistic Say It Will Take 8 Years to Pay Down

Thursday, May 26, 2016

Toronto, ON – Three in four Canadians (73%) are currently in debt, whether it is a mortgage only (15%) or some level of consumer debt (58%), a new Ipsos poll for BDO reveals. One in three (36%) Canadians say they have ‘a little bit of consumer debt’, while two in ten (18%) have ‘a good deal of consumer debt’ and 4% have ‘a lot of consumer debt’. Only one in four (27%) describe themselves as completely debt-free, with no mortgage, loan, line of credit or credit card debt.     

Eight in Ten (79%) Global Citizens Concerned their Personal Information is Bought or Sold Online

Wednesday, May 25, 2016

Toronto, ON – Eight in ten (79%) global citizens ‘agree’ (40% strongly/39% somewhat) that they’re concerned that their information may be bought or sold online, according to a new Ipsos poll commissioned by the Centre for International Governance Innovation (CIGI). Concern is highest in Indonesia (90%), followed by China (87%), South Africa (87%), Great Britain (86%), Turkey (86%), South Korea (85%), Mexico (85%), Poland (84%), Hong Kong (84%), Australia (83%), France (83%), United States (82%), Kenya (82%), Nigeria (81%), India (80%), Canada (80%), Brazil (77%), Italy (76%), Tunisia (75%), Egypt (75%), Germany (72%), Japan (72%), Pakistan (66%) and Sweden (62%).     

Healthy Home Perceptions in America

Wednesday, May 18, 2016

National online survey among 1,272 adults ages 18 and over who own a house or condo/ co-op conducted on behalf of Velux Skylights. Study examines American perceptions of what constitutes a healthy home, and the importance associated with these concepts.     

Attitudes and Opinions on Moving in America

Wednesday, May 04, 2016

National online survey among 1,005 adults ages 18 and over, including 929 respondents who have previously moved and unpacked before. Study looks at American experiences with the process of packing/ unpacking and moving, and the attitudes and opinions that exist towards these.     

Only One in Ten (12%) Canadians Aware of High Blood Pressure as a Chronic Condition or Disease, when it’s a Leading Risk Factor for Stroke and a Major Risk Factor for Heart Disease

Wednesday, May 04, 2016

Toronto, ON — Only one in ten (12%) Canadians are aware of hypertension/high blood pressure as a chronic condition or disease, when in reality it’s a leading risk factor for stroke and a major risk factor for heart disease, according to an Ipsos poll conducted on behalf of the Dairy Farmers of Canada and the Heart and Stroke Foundation. The only other chronic conditions or diseases Canadians are more aware of than hypertension/high blood pressure when asked — unaided — to think of chronic conditions/diseases the body could develop, are cancer (51%), diabetes (45%) arthritis (29%) and heart/cardiovascular disease (27%). Other chronic conditions or diseases that are top of mind for Canadians are listed in the table below.     

Four in Ten (40%) Canadians Intimidated by Working Out at a Gym

Monday, April 25, 2016

Toronto, ON – Two in five (40%) Canadians find working out at a gym to be intimidating, including one in five (19%) who find it to be very intimidating, according to a new Ipsos poll conducted on behalf of GoodLife Fitness and ParticipACTION. In fact, more Canadians find going to the gym very intimidating than say the first day of school or work (17%) or meeting their in-laws (12%) is very intimidating.     

Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone

Monday, April 25, 2016

New York, NY – Deciding where and whom to target is a fundamental challenge advertisers face on a daily basis. This has become increasingly difficult today as we consume more content on non-traditional platforms and live an on-demand lifestyle, subscribing to services like Netflix, Hulu, and Amazon Prime. To satisfy this need, TV providers have been expanding their Video-On-Demand (VOD) offerings. But is there value in advertising on VOD in conjunction with linear TV? Ipsos Connect conducted a study on behalf of Music Choice to find out.     

Most (85%) Say Governments Should Work Closer Together to Address Online Threats, with Majority (83%) Agreeing that We Need New Rules about How Companies, Governments and other Internet Users Use...

Monday, April 18, 2016

Toronto, ON – A majority of global citizens (85%) agree (41% strongly/44% somewhat) that their government “should work closely with other governments and organizations to address cybersecurity threats”. Further, a majority of respondents also believe that enforcement of existing rules is not enough: eight in ten (83%) agree (44% strongly/39% somewhat) that “we need new rules about how companies, governments and other internet users” use personal data. The poll entitled the 2016 CIGI-Ipsos Global Survey on Internet Security and Trust, is being presented today at the United Nations Conference on Trade and Development (UNCTAD).     

After Historic Low, Perceptions of Current Economic Conditions in Canada Rebound

Saturday, April 16, 2016

Toronto, ON – Canadians are feeling more confident about the current state of Canada’s economy than at any point so far in 2016, according to a new Ipsos poll provided exclusively to Global News. The poll reveals that half (49%) of Canadians now rate current economic conditions in Canada, overall, as ‘good’ (4% very/45% somewhat), a significant rebound from just last month when only one in three (36%) Canadians felt the economy was doing well – a 13 point increase. Conversely, the other half (51%) of Canadians describe conditions as ‘bad’ (8% very/42% somewhat), down 13 points.     

Canadian Home-Buying Intentions on the Rise

Tuesday, April 12, 2016

Toronto, ON – Canadian home-buying intentions are on the rise with three in ten (29%) Canadians saying they are likely (7% very/22% somewhat) to purchase a home within the next two years , an increase of four percentage points, according to Ipsos’ annual Home Ownership Poll conducted on behalf of RBC. Canadians living in Alberta (34%), Ontario (31%) and British Columbia (30%) are most likely to consider purchasing a home in the next couple years, followed by Canadians living in Quebec (26%), Manitoba/Saskatchewan (24%) and Atlantic Canada (23%).     

Eight in Ten (83%) Canadians say 100th Anniversary of Battle of Vimy Ridge should be Key Celebration during Canada’s 150th Birthday in 2017 (Up 9 Points since Last Year)

Thursday, April 07, 2016

Toronto, ON – The year 2017 marks two key milestones for Canada: the 150th anniversary of confederation, and the 100th anniversary of the Battle of Vimy Ridge. According to a new Ipsos poll conducted for the Vimy Foundation, most (83%) agree (32% strongly/51% somewhat) that “the 100th anniversary of Vimy, falling as it does in 2017, the 150th anniversary of the birth of Canada, should be one of the most important celebrations for Canada that year”. Agreement is up 9 points since last year. In contrast, two in ten (17%) disagree (4% strongly/13% somewhat) that it should be given prominence during Canada’s sesquicentennial celebrations, down 9 points.     

Majority (58%) of Homeowners aged 55+ would need to Renovate their Home to Allow them to Remain as they Age

Wednesday, April 06, 2016

Toronto, ON –A majority of homeowners aged 55+ would need to make improvements to their home to allow them to continue to live there as they age, according to a new Ipsos poll conducted on behalf of HomEquity Bank. Nearly half (46%) say minor improvements would be required, while one in ten (11%) says their home would need major renovations in order to allow them to stay as they age. One in ten (8%) is not sure if they’d need to undertake renovations in order to stay in their current home.     

One in Three (35%) Americans say Nobody Taught Them about Investing

Tuesday, April 05, 2016

New York, NY—One in three (35%) Americans say that nobody taught them about investing, including 43% of women, according to a new Ipsos poll conducted on behalf of RBC Wealth Management and City National Bank. Four in ten (39%) Americans report being self-taught, two in ten (19%) were taught by parents or someone else (21%), and just 13% were taught in school.     

Smoke Free Movies Report

Friday, April 01, 2016

Toronto, ON - In 2011 the Heart and Stroke Foundation of Ontario, on behalf of the Ontario Coalition for Smoke Free Movies, commissioned Ipsos Reid to conduct a public opinion poll in Ontario to:     

Seven in Ten (71%) Global Citizens say the “Dark Net” should be Shut Down; Three in Ten (29%) Disagree

Tuesday, March 29, 2016

Toronto, ON – Seven in ten (71%) global citizens say the “dark net” should be shut down, according to a new Ipsos poll commissioned by the Centre for International Governance Innovation(CIGI). The poll, titled the 2016 CIGI-Ipsos Global Survey on Internet Security and Trust, dove into the contentious area of the “dark net” – an area of the internet only accessible via special web browsers that allow you to surf the web anonymously. This realm is used by hackers and illegal marketplace sellers and buyers (eg. Child Abuse Imagery, Weapons, Narcotics) to hide from law enforcement. At the same time, journalists, human rights activists, dissidents and whistleblowers can use these services to rally against repression, exercise their fundamental rights to free expression and shed light upon corruption.     

Sallie Mae and Ipsos Public Affairs: How American College Students Manage Their Finances

Thursday, March 10, 2016

Washington, DC - On March 10, 2016, Sallie Mae and Ipsos Public Affairs published the first report in a new study, Majoring in Money: How American College Students Manage Their Finances adding to the current annual studies How America Pays for College and How America Saves for College.     

What Canadian Donors Want

Tuesday, March 08, 2016

Toronto, ON – The 2015 survey of What Canadian Donors Want conducted by Ipsos on behalf of the Association of Fundraising Professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and demonstrate corresponding impact and that trust in the charitable sector is growing. The study also finds that though there are fewer donations in 2015, the amount donated has increased. When looking at motivations of donors the study identifies six Canadian donor types.     

More Canadians Travellers say they Never Leave Home Without Their Electronics (53%) than Travel Insurance (45%) While on Vacation

Tuesday, March 08, 2016

Toronto, ON– Canadian travellers are more likely to say they never leave home without their electronics than travel insurance, according to a new Ipsos poll of Canadians who have travelled outside of their province or Canada in the last two years, conducted on behalf of RBC Insurance. In fact, electronics even trump medication for many Canadians.     

Most Global Citizens Say Law-Enforcement Agencies Should Have a Right to Access Online Communications of its Citizens (70%), Especially those Suspected of a Crime (85%)

Wednesday, March 02, 2016

Toronto, ON – At a time when the balance between protecting national security and the privacy rights of individuals online dominates headlines around the world, a new poll undertaken by the Centre for International Governance Innovation (CIGI) and conducted by Ipsos across 24 countries has found that most global citizens favour enabling law enforcement to access private online conversations if they have valid national security reasons to do so, or if they are investigating an individual suspected of committing a crime. The survey also found that a majority of respondents do not want companies to develop technologies that would undermine law enforcement’s ability to access much needed data.     

Ipsos Study Find