Monday, May 20, 2013
New York, NY – Nearly six in ten (56%) U.S. adults agree that being able to borrow or rent someone’s property or belongings online is a great way to save money, according to a new poll of over 2,000 adults conducted by Ipsos Public Affairs on behalf of Airbnb. Similarly, nearly half of U.S. adults (47%) agree that sharing one’s property/belongings online is a great way to have an extra source of income.
Thursday, May 16, 2013
Toronto, ON – Canadians are likely to keep a closer eye on the price tags the next time they’re at the grocery store as most believe food prices have gone up and it’s had an impact on their shopping habits, according to a new survey conducted by Ipsos Reid on behalf of RBC. Eight in ten (84%) believe food prices have increased in the last year compared to the year before, compared to only 15% who believe they’ve stayed the same and 1% who believe they’ve decreased.
Tuesday, May 14, 2013
Toronto, ON – Although many take the May 24 weekend to get away from it all, most Canadians also believe that it’s a suitable time to get a jump on their spring chores, according to a new Ipsos Reid Survey conducted on behalf of Canadian Tire. Over eight in ten (82%) Canadians ‘agree’ (24% strongly/58% somewhat) that given the extra day, the May long weekend is ideal for doing spring chores, while just two in ten (18%) disagree’ (4% strongly/14% somewhat) that it’s an ideal time to tackle chores.
Thursday, May 02, 2013
Washington, D.C. - While almost a third of Americans say they have been impacted in some way by the sequester, this
does not appear to have damaged consumer confidence, which has remained steady since last
month. The May RBC Consumer Outlook Index is the third highest rating since January 2008,
following peaks in September 2012 and April 2013. While there have been dips to the RBC
Investment Index and RBC Current Conditions Index, these both posted significant growth last month
and so the overall scores remain high.
Wednesday, May 01, 2013
Vancouver, BC - An Ipsos Reid survey conducted on behalf of the Real Estate Board of Greater Vancouver shows that a majority of British Columbians have some concerns with the provincial Property Transfer Tax.
Monday, April 29, 2013
Toronto, ON – When it comes to the purchase of a home, most Canadians admit to making some mistakes, according to the 20th Annual RBC Homeownership Poll conducted by Ipsos Reid. The majority (60%) of Canadian homeowners indicate they’ve made some kind of mistake when buying a home, compared to two in five (40%) who say they haven’t.
Wednesday, April 24, 2013
New York, NY – Majorities of adults find the current credit and debit card payment networks to be efficient, trustworthy, and secure according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Specifically, nearly three quarters (73%) agree that through the credit and debit payment system transactions are processed seamlessly and efficiently. Similarly, more than six-in-ten feel that the current payment system is one they can trust (65%), and that their privacy and security are protected in this system (61%) . Moreover, eight in ten (80%) believe that credit card companies provide protection and security to their customers when it comes to their personal and financial information.
Wednesday, April 17, 2013
Toronto, ON – According to a new poll conducted by Ipsos Reid on behalf of RBC, two in five (39%) Canadian drivers consider themselves ‘likely’ (13% very/27% somewhat) to purchase a car in the next two years, while three in five believe such a purchase is ‘not likely’ (46% strongly/15% somewhat) in this time frame. Canadians potentially in the market for a new vehicle vary with regards to how long it will take for them to make their next purchase:
Thursday, April 04, 2013
Washington, D.C. - Consumers appear to feel they have avoided the ‘doom and gloom’ promised last month with the
onset of sequester; three in five (61%) feel sequester has had a small impact, no impact at all, or an
uncertain impact on the economy. This sense of relief, paired with increasing optimism about the
housing market and one’s personal finances, finds the April RBC Consumer Outlook Index at the
second-highest figure recorded since October 2007. The RBC Investment Index and RBC Current
Conditions Index also post very impressive growth, both now at their highest scores since 2007.
Tuesday, March 26, 2013
Toronto, ON – Many Canadians are taking a wait-and-see approach to home-buying in 2013, especially those entering the housing market for the first time, according to a new survey conducted by Ipsos Reid on behalf of RBC.
Monday, March 25, 2013
Toronto, ON – A new survey conducted by Ipsos Reid on behalf of ABC Life Literacy Canada reveals that while employers realize the importance of essential skills to their business, not many are willing to invest and provide training for such skills for their employees.
Monday, March 18, 2013
Vancouver, BC – Ipsos Reid’s poll for Global News: BC1 was about more than just BC politics. It also asked British Columbians where they stand on a variety of other provincial issues.
Thursday, March 14, 2013
New York, NY – Apple is innovative, Walmart has presence, Facebook is engaging, but if you want to know what the most influential brand in the United States is, turn to Google. No, not to ask the question, but rather, it is Google itself that is the Most Influential Brand in the United States. This seemingly all-encompassing Internet entity has topped the list in the recently revealed findings of a new study conducted by Ipsos called The Most Influential Brands in the United States 2013.
Thursday, March 07, 2013
Washington, D.C. - With the arrival of the sequester, consumer outlook has dropped notably. The March RBC COI
fieldwork period bracketed the start of sequester, and so this month’s data captures a strong sense of
public pessimism about the economy. The March RBC Consumer Outlook Index shows a marked
decline, and this carries over across most sub-indices (with Jobs the only sub-index that is holding
steady). The improved economic outlook evident in the first two months of 2013 appears to have been
wiped out by rising gas prices and the failure of the government to avoid sequestration.
Tuesday, March 05, 2013
Toronto, ON – Weeds are a constant concern for many farmers, and it appears that most believe they’re getting tougher to control, according to a new poll conducted by Ipsos Reid on behalf of BASF Canada Inc. Six in ten (63%) Canadian growers ‘agree’ (16% strongly/47% somewhat) that ‘weeds in my field are getting tougher to control’, which is up 7 points from the first wave of the poll in March 2012. Less than four in ten (37%) farmers ‘disagree’ (8% strongly/29% somewhat) that weeds are getting tougher to control, down 7 points from early last year.
Wednesday, February 27, 2013
Toronto, ON – Many Canadian small businesses appear to be missing out on online opportunities when it comes to growing their business and earning revenue, according to a survey conducted by Ipsos Reid on behalf of RBC. Only four in ten (41%) Canadian small businesses promote their business through a dedicated website, while another 5% have a dedicated site but don’t use it to promote their business. One in three (32%) don’t have a dedicated website, while one in five (21%) don’t promote their business.
Thursday, February 21, 2013
Toronto, ON – The Canadian population is nearing the tipping point of becoming a Smartphone majority. Key findings in Ipsos Reid’s most recent wave of Mobil-ology, a syndicated study of the mobile market in Canada, show that 47% of Canadians now report using a Smartphone, a significant increase over last year, when 34% of Canadians reported using such a device. Tablet device use has also jumped with 21% of Canadians reporting use of these devices, an increase from just 10% a year ago.
Wednesday, February 20, 2013
Toronto, ON – The proportion of Canadians who expect to retire by age 66 has been consistently declining over the last five years, reaching a new low mark in 2012, according to a new Ipsos Reid survey conducted on behalf of Sun Life Financial.
Wednesday, February 20, 2013
Toronto, ON – With so many sources telling them to start saving for retirement as early as possible, the average Canadian won’t start putting away for their retirement until their early thirties, according to a new poll conducted on behalf of Ipsos Reid on behalf of RBC. The data reveals that the average Canadian won’t start saving for retirement until the age of 32. One in five (21%) will start saving for retirement before the age of 25, while one in four started saving for retirement between the ages of 25-34 (24%) or 35-54 (26%). Only 3% of Canadians started saving for retirement at 55 or later. Alarmingly, one in four (26%) Canadians have not started saving for retirement yet.
Thursday, February 14, 2013
Washington, D.C. - Below are the findings from an Ipsos poll conducted for the U.S. Postal Service.
Wednesday, February 13, 2013
New York, NY – When it comes to food and beverage packaging, consumers are most likely to pay more for value-added features that relate to freshness and sustainability. This is the latest finding from a global study conducted by Ipsos InnoQuest.
Wednesday, February 13, 2013
Toronto, ON – While most Canadians who are married or living common law are aware of their debts and discuss financial problems with their partners, many still believe they have financial difficulties, according to a new Ipsos Reid poll conducted on behalf of MNP Ltd. Two in five (38%) married and common law-living Canadians ‘agree’ (12% strongly/26% somewhat) that they ‘consider themselves to be struggling financially’, with three in five (62%) ‘disagreeing’ (34% strongly/28% somewhat).
Wednesday, February 13, 2013
Toronto, ON – A good proportion of Canadians who plan to travel outside the country in 2013 don’t plan on buying additional travel insurance for their next vacation, according to a new survey conducted by Ipsos Reid on behalf of RBC. Among the two in five Canadians (39%) who plan to vacation abroad in the next twelve months, two in five (40%) will not purchase travel insurance for their trip. Three in five (60%) Canadians travelling abroad, however, will purchase travel insurance for their next vacation.
Monday, February 11, 2013
Toronto, ON – When it comes to managing their money or investing, Canadians believe that not having enough money coming and owing too much are the top obstacles they face, according to a new poll conducted by Ipsos Reid on behalf of Investor Education Fund (IEF). Half of Canadians (48%) cite ‘lack of income’ as an obstacle for them when it comes to managing their money and investing, while one in five (22%) believe having ‘too much debt’ provides an obstacle for their financial management and investing. Interestingly, one in five (16%) don’t have any obstacles when it comes to managing or investing. The table below outlines in full all the obstacles Canadians identify when it comes to managing their money or investing:
Thursday, February 07, 2013
Toronto, ON – While most Canadians kept their holiday spending in check, a sizeable portion of Canadians spent more than intended during the holiday season, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (69%) Canadians did not spend more than they intended this holiday season, unchanged from a year ago, compared to three in ten (31%) who say they overspent, also unchanged from this time last year. The following table highlights both national and regional figures of how many Canadians kept within budget as well as those who overspent and the differences compared to last year:
Wednesday, February 06, 2013
Toronto, ON – Most Canadians, retired or not, have not determined the amount of money they’d need to have a comfortable retirement, according to a new Ipsos Reid poll conducted on behalf of RBC. Although higher than at any point over the last four years, less than half (46%) of retired Canadians say they determined the amount of money they’d need to accumulate in savings or investments in order to have a comfortable retirement prior to retiring, while a majority (54%) had not determined this amount prior to retiring. Even fewer Canadians who are not yet retired have determined the savings amount necessary for them in retirement. Only one in four (23%) Canadians not yet retired have determined how much they’d need to save in order to have a comfortable retirement, while three in four (78%) have not determined such an amount.
Friday, February 01, 2013
Toronto, ON – The ICA (www.icacanada.ca) and Ipsos Reid (www.ipsos.ca) are proud to announce the results of the second annual Most Influential Brands Study, which unveiled and ranked the most influential brands in Canada at the ICA’s fifth annual FFWD Advertising and Marketing Week. This year the expanded initiative also included, for the first time, The Most Influential Brand in the World. Based on the online survey, five times larger than last year with more than 5,000 Canadians, Google ranks as the most influential brand in Canada and additionally ranks as the most influential brand in the world.
Thursday, January 31, 2013
New York, NY – With the likely payroll tax increases in the coming year due to the recent ‘fiscal cliff’ legislation, one in five (20%) Americans are planning on donating less to charities, according to a new Ipsos Public Affairs poll conducted on behalf of ChildFund International. A majority (54%), however, will donate the same amount as last year, while one in ten (6%) will donate more. One in five (21%) Americans don’t plan on giving to charities this year.
Tuesday, January 29, 2013
Toronto, ON – As use of new technologies grow and new innovations emerge, Canadian parents are relying on these tools more than ever to help them keep their family connected and organized, according to a new study conducted by Ipsos Reid on behalf of Microsoft. Four in five (84%) Canadian parents ‘agree’ (32% strongly/51% somewhat) that ‘technology allows families to be better connected’, while only one in five (16%) ‘disagree’ (5% strongly/12% somewhat). Seven in ten (70%) Canadian parents ‘agree’ (23% strongly/47% somewhat) that ‘my family relies on technology to help us stay connected, while only three in ten (30%) ‘disagree’ (9% strongly/21% somewhat) with this admission.
Thursday, January 24, 2013
New York, NY – Nearly half (45%) of U.S. adults feel that they have little (33%) or no (12%) control over the personal information companies gather while they are browsing the web or using online services such as photo sharing, travel, or gaming, according to a new online survey of over 1,000 adults conducted by Ipsos on behalf of Microsoft. Only one-in-five (21%) say that they have at least a significant amount of control over such personal information, while a third (34%) feel that they have moderate control.
Wednesday, January 23, 2013
Toronto, ON – Looking ahead to retirement, many Canadians (aged 18-54) believe that generational obstacles will have adverse effects on their ability to save for retirement, according to a new Ipsos Reid survey on behalf of RBC. Half (48%) of Canadians ‘agree’ (13% strongly/36% somewhat) that ‘saving for my children’s education has impacted/will impact my ability to save for retirement’, while half (52%) ‘disagree’ (26% strongly/25% somewhat). Comparatively, two in five (36%) ‘agree’ (6% strongly/30% somewhat) that ‘I am concerned that caring for my aging parents has impacted/will impact my ability to save for retirement’ against a majority (64%) who ‘disagree’ (29% strongly/36% somewhat). The following table outlines a list of statements regarding attitudes Canadians have towards retirement and how much they ‘agree’ or ‘disagree’ with these statements:
Tuesday, January 22, 2013
New York, NY – Global tastes are diverse and nowhere is that more prevalent than in the kitchens and dining rooms of homes all around the world. When asked about their interest in a variety of unique food products to be eaten at home, global consumers indicated a wide array of interests, reflective of increased accessibility to food options as well as a broader acceptance of different types of food. These are the latest findings of a study conducted by Ipsos InnoQuest.
Tuesday, January 15, 2013
New York, NY – Looking ahead to the New Year, the majority of adults say that they plan to use various payment methods, such as cash, credit cards, checks, and other methods, about the same as they did in 2012.
Tuesday, December 18, 2012
Toronto, ON – With all that goes into planning for the holiday season, some Canadians do so much that they don’t get to reap the rewards of such planning by enjoying their holiday season, according to a new poll conducted by Ipsos Reid on behalf of Hewlett-Packard. One in five (21%) Canadians ‘agree’ (4% strongly/17% somewhat) that ‘I am too busy preparing and organizing holiday festivities to fully enjoy this holiday season’. Four in five (79%) Canadians, however, ‘disagree’ (33% strongly/46% somewhat) that they’re too busy to fully enjoy this holiday season.
Tuesday, December 18, 2012
Vancouver, B.C. – It is that time of the year again and retailers are all wondering how they will fair in the 2012 holiday shopping season. In this fourth annual Holiday Shopping Study, Ipsos Reid investigates British Columbians’ attitudes toward holiday shopping and their specific holiday shopping behaviours, including those items shoppers are jotting down on their shopping and wish lists.
Thursday, December 13, 2012
New York, NY – Among credit card holders, over three quarters (77%) have rewards programs associated with their cards, most commonly cash back (47%) and general rewards points (44%), according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Other rewards programs include airline miles (15%), gas rewards points (8%), hotel points (7%), or some other reward program (4%). Fewer than one-quarter (23%) do not have rewards programs associated with their cards.
Wednesday, December 12, 2012
Toronto, ON – While the top activity for retirement preparation among Canadians not retired is ‘saving money’ (70%), two-thirds (66%) are focusing on paying off debt, according to a new poll conducted by Ipsos Reid on behalf of RBC. Half (45%) of Canadians not yet retired would prepare for retirement by ‘figuring out what regular expenses would be’. The following table outlines in full the actions Canadians not yet retired would take when it comes to retirement preparation:
Thursday, December 06, 2012
Washington, D.C. - Attached are results from a holiday shopping poll conducted on behalf of Reuters.
Thursday, December 06, 2012
Washington, D.C. - These are the findings for the December 2012 RBC Consumer Outlook Index:
Wednesday, November 21, 2012
Toronto, ON – When deciding on what to buy their loved ones this holiday season, Canadian gift givers often turn to gifts cards due to their versatility, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten Canadian gift givers say they choose to give gift cards when they want to give the recipient options (37%) or when they’re not sure what to buy (36%). One in ten (8%) Canadians planning on giving gifts this holiday season say they always or almost always give gift cards while just one in ten (13%) never give gift cards. The following table outlines various reasons Canadian gift givers choose to give gift cards:
Tuesday, November 20, 2012
Vancouver, BC – Increasingly connected, Canada’s Baby Boomers are finding their footing in the digital age. According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadian Boomers (89%) rival younger Canadians (99%) in their levels of Internet access and are slowly beginning to take up new media and devices.
Monday, November 19, 2012
New York, NY – Holiday travel spending is on the rebound in America, following cautious holiday-travel spending last year, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Among the nearly six in ten (56%) Americans who say that they are confident (45% very confident/11% somewhat confident) that they will take a holiday trip this year, they anticipate spending an average of 14% more than last year’s travelers anticipated spending. Moreover, more Americans this year than last year say they are ‘very confident’ (45% this year vs. 42% last year) that they will take a holiday trip, spending at least one night away from home.
Monday, November 19, 2012
Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters from November 15-19, 2012 about holiday shopping.
Friday, November 16, 2012
Vancouver, B.C. — Living close to the U.S. border provides many British Columbians with ample opportunities for cross-border shopping. According to a recent study by Ipsos Reid conducted in the fall of 2012, two-thirds of British Columbians (66%) have gone shopping across the U.S. border within the past year.
Thursday, November 15, 2012
Toronto, ON – Many online shoppers plan on taking advantage of upcoming Black Friday/Cyber Monday this year. Half (45%) of Canadians who are online shoppers are ‘likely’ (10% very/34% somewhat) to shop online on Black Friday/Cyber Monday through American websites to take advantage of discounts, according to a new poll conducted by Ipsos Reid on behalf of Visa Canada. A majority (55%), however, are ‘unlikely’ (31% very/24% somewhat) to take advantage of these online deals.
Thursday, November 15, 2012
Toronto, ON – Four in five (82%) Canadians plan on giving gifts to others this holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. This number is up slightly from last year (80%) and on par with those who planned on giving gifts in 2010 (82%). Less than two in ten (18%) don’t plan on giving gifts to others this holiday season, which is down 2 points from last year and identical to those who gave the same answer in 2010.
Wednesday, November 14, 2012
Toronto, ON – Many Americans in the workforce may need to start rethinking their path to retirement. Although one in five (21%) are already retired, among those who aren’t more and are still in the workforce, a majority (53%) believe that they won’t be able to retire by the age of 65 in comparison to those who think they will (47%), according to a new poll conducted by Ipsos Observer on behalf of Quicken. The table below outlines why many American employees don’t believe they’ll be able to retire by 65:
Tuesday, November 13, 2012
Toronto, ON – According to a new poll conducted by Ipsos Loyalty on behalf of Tim Hortons, four in ten (41%) Canadians buy lunch at a restaurant, food court, or other facility at least once in a typical month. Six in ten (59%), however, do not buy lunch at such eateries in a given month. Nearly half of those who eat out during a work week even do so more frequently. Two in ten (19%) say they buy their lunch at a food court or other eatery once a week.
Thursday, November 08, 2012
New York, N.Y. – Despite the current state of the economy, more than one in ten U.S adults (13%) plan to spend more this coming holiday season than they did last year, according to a new poll conducted by Ipsos Public Affairs on behalf of Offers.com. Yet many adults are not taking advantage of online coupons that could help stretch their holiday dollars, with more than one third of online shoppers (36%) saying that they never look for coupons or deals when shopping online, an increase from 23% in 2011.
Wednesday, November 07, 2012
Toronto, ON – A new poll of wheat farmers in Alberta, Manitoba, and Saskatchewan conducted by Ipsos Reid on behalf of BASF reveals that a vast majority (85%) of Western wheat farmers believe the new marketing system will be beneficial for their business. Just two in ten (15%), however, believe that the new wheat marketing system will be ‘harmful’ (3% extremely/13% somewhat) to their business.
Tuesday, October 23, 2012
Toronto, ON – In the last six years, the Canadian marketing community has evolved from a “Don’t go there” mentality to “Managing the ambitions” of senior management with digital acknowledged as being complementary to traditional marketing. A new study conducted by Ipsos Reid in collaboration with the Canadian Marketing Association and Marketing Magazine asked Canadian marketers about their thoughts, attitudes, and behaviors towards the changing world of digital marketing, and how their business is managing and embracing it.
Thursday, October 18, 2012
Toronto, ON – According to a new Ipsos poll conducted for MOO.com among Americans who own a business card, small business owners are more likely to consider business cards ‘very impactful’ compared to general Americans. One-third (34%) of Americans who own a small business say that using business cards to network is ‘very impactful’, compared to one-quarter (24%) of Americans who use business cards and don’t own a small business.
Wednesday, October 17, 2012
Toronto, ON – A new poll conducted by Ipsos Reid on behalf of The Canadian Journalism Foundation finds that despite a plethora of new sources for the apparent 24/7 news cycle, a majority of Canadians still prefer to consult the more traditional outlets to get their daily news fill.
Friday, October 12, 2012
Toronto, ON – Americans are more likely to recycle everyday, household items compared to electronic items, according to a new poll conducted by Ipsos Marketing on behalf of Call2Recycle. Three-quarters of Americans say they’ve recycled aluminum or steel cans (76%) or plastic bottles or containers (72%) in the past year, while another seven in ten (71%) have recycled paper or cardboard in the past year.
Friday, September 28, 2012
New York, NY – Thinking about the last time that they bought a car, one in four women (24%) say that what was most missing was a quick and effortless transaction, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. These findings mirror the findings from previous studies, conducted in 2009 and 2011, in which a quarter of women likewise felt that a quick and easy transaction was what was most missing from their purchase experience.
Fewer women feel that a fair trade-in value (18%, an increase of three points since 2011); a reasonable finance rate (17%, an increase of four points); or low, fair pricing (15%, no change since 2011) was most missing from their car-buying experience.
Monday, September 17, 2012
Toronto, ON – Canada’s mobile device market landscape is sizzling and for some brands, this means big gains and even bigger stakes. Conducted in August 2012, the fourth wave of Ipsos Reid’s Mobil-ology, a syndicated study of Smartphone, Tablet and eReader users in Canada, reveals several important shifts in brand dominance across the country and across categories.
Thursday, September 13, 2012
Washington, D.C. - American consumer confidence is at the highest point we have observed since the recession began more than four years ago. This rally is sustained through all 4 sub-indices with the most pronounced gains in the important jobs index and the investment index.
Wednesday, September 12, 2012
New York, NY – Over four in ten (42%) of adults say that if they were to upgrade their cell phone, it would be because their contract is over and they are eligible for an upgrade, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. One in eight (13%) say it would be because they want another type of phone; switching from an Android (7%), an iPhone (4%), or a BlackBerry (2%) to another type of phone. The same proportion (13%) reports that they typically upgrade because they just like having the latest and greatest technology. Fewer than one in ten (7%) would do because they dislike the service provided by their carriers, while one-quarter (25%) say that their does not apply to them.
Thursday, September 06, 2012
Toronto, ON – When it comes to their relationship with Smartphones, Teens have a shorter honeymoon phase than Adults do. The spring 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, shows that while Teenagers have handsets that are typically newer than Adults (10 months old vs. 13 months old among Adult Canadians), they are more inclined to express a desire to switch their brand of device within the next 6 months (16% vs. 12% top-3-box on a 7-point likelihood scale – though minimal in appearance, this is a significant difference).
Thursday, August 23, 2012
Toronto, ON – A new Ipsos Reid poll, conducted on behalf of World Vision, reveals that four in ten (36%) Canadians are ‘not aware’ (8% not at all/28% not very) that children worldwide are forced into dirty, dangerous and degrading jobs to create products for Western markets. Two-thirds (64%) of Canadians, however, are ‘aware’ (13% very/51% somewhat) of these conditions.
Tuesday, August 21, 2012
New York, NY – Over seven in ten adults (71%) feel that the economy is in bad shape, including nearly three in ten (29%) who feel that it is in terrible shape, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. A quarter (25%) believe that the economy is in okay shape, and fewer than one in twenty think that it is in good (3%) or fantastic (1%) shape.
Monday, August 20, 2012
Toronto, ON – Canada’s love affair with mobile rages on, but it seems as if the relationship is entering the ‘comfort zone’. The spring 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, shows that the frequency at which Canadians are using their Smartphones, Tablets and eReaders remains stable, however, the average duration of time they report using them has declined.
Monday, August 13, 2012
Toronto, ON – It’s often said that breakfast is the most important meal of the day, and a new Ipsos Reid poll conducted on behalf of Breakfast Cereals Canada reveals that Canadian parents are heeding the message. More than nine in ten parents say that getting their kids and family ready (94%) and making sure their family eats breakfast (93%) are high priorities of their morning routine.
Thursday, August 09, 2012
Toronto, ON – A new study by Ipsos Reid, on behalf of RBC Direct Investing, reveals differences between men and women when it comes to what motivates them to become more knowledgeable and involved in managing their savings and investments. Three in ten (28%) women say that ‘getting closer to a life event (e.g. retirement, child’s education, etc.)’ is their main motivator in becoming more knowledgeable and involved in managing their savings and investments. Three in ten (27%) men, on the other hand, say that ‘knowing how much money I have now compared to what I will need’ is their primary motivator for such action. The following chart outlines a list of motivations for men and women to take a more active engagement in knowing about and managing savings and investments:
Wednesday, August 08, 2012
New York, NY – With the start of the new school year around the corner, many parents have already begun doing their back to school shopping, according to a new poll of over 1,000 parents conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. Some parents start well in advance, including One in ten (9%) parents say that they tend to start their shopping before school lets out for the summer, and an additional 5% saying they start in May or June.
Tuesday, August 07, 2012
Toronto, ON – Ipsos Reid and TrojanOne have released the results of ‘Canada’s Most Valuable Property’, a first of its kind study designed to measure consumers’ affinity and connection with a property and its impact on sponsorship. The research highlighted seven key drivers that make a property valuable to Canadians and identified the Canadian Cancer Society and its signature fundraising event, Relay For Life, as Canada’s ‘MVP’.
Thursday, August 02, 2012
Washington, DC - Consumer confidence continues to bounce around with no significant movement. This month the index is down several points but within the range observed throughout the course of the year. More notable is the steep increase in expectations for price inflation across the board, although gas prices have only gone up $0.08/gallon in the last month.
Tuesday, July 31, 2012
Toronto, ON – Nearly all (94%) Canadians ‘agree’ (40% strongly/54% somewhat) that Canadian small businesses play a vital role in the Canadian economy. Less than one in ten (6%) ‘disagree’ (1% strongly/6% somewhat) that these types of businesses are vital to the national economy. One main reason that small businesses are vital to the Canadian economy is that they create a substantial portion of the country’s workforce. Just under nine in ten (88%) ‘agree’ (33% strongly/55% somewhat) that small businesses are vital job creators. Only one in ten (12%) ‘disagree’ (1% strongly/11% somewhat) with this statement.
Monday, July 30, 2012
Toronto, ON – Men and women don’t agree on which summer movie best represents their ideal summer, according to an Ipsos Reid poll conducted on behalf of Cineplex. From a list of nine notable summer movies, four in ten (39%) women say that Dirty Dancing, the 1987 summer love story between Patrick Swayze and Jennifer Grey, is the ‘movie that best describes their ideal summer’ compared to just 8% of men. One-quarter (26%) of men, however, prefer 1999’s raunchy teen comedy American Pie when it comes to what movie represents their ideal summer, while only one in ten (10%) women made the same choice.. Other top mentions by both men and women for what movies constitute their ideal summer were:
Tuesday, July 10, 2012
Vancouver, BC – Is mobile banking the way of the future? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report which investigated online Canadians' use of web-based financial services, only a small minority of online Canadians are mobile banking, but this minority is growing.
Thursday, July 05, 2012
Washington, DC - Consumer confidence shows some small improvements, up 0.9 points from our June 2012 numbers. The overall trend since the start of 2012 continues to be stagnation, with the COI hovering around 46.5 the past six month.
Thursday, June 28, 2012
New York, NY – Almost one-third (32%) of adults are planning to spend at least $1,000 on vacation per family member this year, including one in six (17%) who plan to spend upwards of $2,500, according to a new Ipsos survey of over 1,000 adults conducted on behalf of RetailMeNot.com. Four in ten (42%) intend to spend less than that amount, including 21% who expect to spend under $500. Men are twice as likely as women to say that they will spend at least $1,000 per family member for vacation this year (43% vs. 21%). In fact, nearly one in ten men (8%) plans to spend at least $5,000.
Friday, June 15, 2012
Toronto, ON - This report includes findings of an Ipsos Reid poll conducted from June 1 to June 6, 2012, on behalf of the Toronto Real Estate Board (TREB). To download, please click on the "Full Report" link in the right column.
Monday, June 11, 2012
New York, NY – Dads hope for quality time with family (dinner, grilling, outing) for Father’s Day (40%), followed distantly by a gift card (13%) or a tech gadget/electronics (8%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Only one in twenty are hoping for home improvement products (5%), or sporting goods, tickets, or lessons (5%). Slightly fewer (4%) are hoping for clothing, or time alone (3%). About one in five dads (22%) say that they aren’t hoping for any gifts on Father’s Day.
Thursday, June 07, 2012
Washington, DC - After a solid rally to start the year, American consumer confidence is basically unchanged in 2012. The economy has been doing just enough to offset the dire news emanating from Europe and the momentary panics in the market.
Wednesday, June 06, 2012
Vancouver, B.C. – As alternatives to traditional TV increase in popularity – such as free streaming TV and full length episodes of shows available for direct download – some Canadian consumers are wondering if they can do without their cable TV subscription, opt for Internet access only, and "cut the cable". However, research shows that – at least in the short term – this threat to cable TV companies may be exaggerated, as most Canadians are not willing to make the switch.
Tuesday, June 05, 2012
Toronto, ON – Three quarters (75%) of Canadian farmers who grow crops from Alberta through Quebec say that herbicide-resistant weeds are impacting their bottom line, and are having a negative impact on the value of their crops and the amount of money they make, according to a new Ipsos poll conducted on behalf of BASF. Further, three in ten (27%) maintain that the impact is sizeable, saying it is ‘large’ (7%) or ‘moderate’ (20%), while nearly half (47%) say herbicide-resistant weeds are having a ‘small’ impact on their bottom line. Just one quarter (25%) believe that their bottom line is not impacted by herbicide-resistant weeds.
Friday, June 01, 2012
Toronto, ON - This report includes findings of an Ipsos Reid poll conducted from April 30 to May 7, 2012, on behalf of the Toronto Real Estate Board (TREB). To download, please click on the "Full Report" link in the right column.
Wednesday, May 23, 2012
Toronto, ON – Atlantic Canadians not only love TV, spending an average of 18 hours a week in front of the box, but are also now likely to be surfing the internet at the same time, according to a new poll conducted by Ipsos Reid. While watching TV, around half of Atlantic Canadians (49%) could be using a smartphone, tablet, laptop or other type of computer (5% all of the time/15% most of the time/29% some of the time). A further 51% say they would multitask like this only seldom or never.
Thursday, May 10, 2012
New York, NY – A phone call is the most common mode of communication used to wish moms a Happy Mother’s Day (43%), followed by an in-person conversation (39%) or a greeting card (38%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Few say that they use a text message (7%), email (6%), or social media (6%) to say Happy Mother’s Day. Four percent say that they use none of these methods, and a quarter (26%) say that it’s not applicable to them.
Wednesday, May 09, 2012
Toronto, ON – Canadians believe that they themselves are primarily responsible for ensuring they are financially secure in retirement, according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. On average, Canadians say that their share of the responsibility for ensuring they have a financially secure retirement is 59%, with the rest of the pie being divvied up and shared among the government (19%), their employer (10%), another family member (8%) or their financial advisor (5%).
Tuesday, May 08, 2012
Toronto, ON – If on Mother’s Day their children made a donation in their name to an organization that helps mothers living in poverty around the world, most (89%) ‘agree’ (53% strongly/36% somewhat) that they would feel ‘honoured’ and ‘charitable’ (88% total – 49% strongly/39% somewhat), according to a new Ipsos Reid poll conducted on behalf of the Christian Children’s Fund of Canada.
Thursday, May 03, 2012
Washington, DC - Consumer confidence is up a point to stand at 47.6 for May, 2012. This small gain is mostly driven by improvements in economic expectations (up 1.7 points to 57.5) and current financial conditions (up 1.5 points to 38.7).
Wednesday, May 02, 2012
New York, NY - While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. This is the latest finding from a study conducted by Ipsos Marketing.
Wednesday, May 02, 2012
Toronto, ON – The most popular first date for Canadians was to take the apple of their eye to the movies, according to a new poll conducted by Ipsos Reid. A third of Canadians (35%) say this was the most common type of first date, followed by going out for dinner (23%), going to a party (17%), going for a walk or outdoor adventure (13%), or even mini-golf (1%). Even now, more than half (57%) agree (14% strongly, 43% somewhat) that they like to incorporate going to a movie into a date night.
Wednesday, April 25, 2012
Vancouver, BC – Retailers' activities in helping to preserve and protect the environment are visibly still very relevant to British Columbians. According to a recent study by Ipsos Reid conducted in the spring of 2012, a large majority (71%) say that retailers' actions are either very or somewhat important in deciding where to shop. The importance placed on this aspect of a retailer's performance has remained high each time it has been tested (67% in 2011; 72% in 2010; and 74% in 2009).
Wednesday, April 25, 2012
Toronto, ON – Among the 27% of Canadians who say they’re at least somewhat likely to buy a home within the next two years, four in ten (42%) prospective homebuyers are intending to take out a fixed-rate mortgage, once again making it the most popular type of mortgage, according to the 19th annual RBC homeownership poll conducted by Ipsos Reid. In 2008, 49% intended to take out a fixed-rate mortgage, but since then preference for this type of financing has been on a steady decline to a low of 40% last year, but has since rebounded up to 42%. By comparison, 37% intend to take out a combination mortgage, while two in ten (21%) favour a variable mortgage.
Tuesday, April 24, 2012
New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.
Thursday, April 19, 2012
New York, NY – A quarter of respondents (25%) report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products, etc, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. An additional 60% say that they sometimes take these actions, while just 15% say that they never do.
Thursday, April 19, 2012
Toronto, ON – Canadians love their Smartphone, Tablet and eReader devices! The January 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, showed strong and steady growth in all three markets. In the six month period between August 2011 and January 2012, Smartphone ownership grew by 13%, Tablets by 66%, and eReaders by 43%. In absolute terms, market penetration of Smartphones grew from 24% of Canadians stating they owned one in August 2011 to 34% in January 2012. For Tablets, 3% of Canadians said they owned such a device in August 2011 and 10% said they owned one in January 2012. In the eReader segment, 4% of Canadians said they owned one in August 2011 with 10% making that claim five months later.
Tuesday, April 17, 2012
Toronto, ON – Boomers who are set to retire from running their own business within the next five years appear to do a better job than the average Canadian at running their own finances, apparently bringing some of that business sense into their own personal financial accounting, according to the 22nd annual RRSP poll conducted by Ipsos Reid on behalf of RBC.
Wednesday, April 11, 2012
New York —The Internet is a playground for the six in ten (57%) who say they have used it in the past three months to visit sites for information about their hobbies and personal interests, finds a new poll by global research company Ipsos for Reuters News. Downloading and streaming media – music (43%), movies (34%) and television (22%) – is a popular pursuit, as are video games (27%) and gaming online for money (13%).
Thursday, April 05, 2012
Toronto, ON – Given current housing prices and economic conditions, a majority of Canadians say it makes more sense to buy a house now (59%, up 4 points), rather than wait until next year (41%, down 4 points), according to the 19th annual RBC Housing Study, conducted by Ipsos Reid. Residents of Alberta (69%) and Atlantic Canada (68%) are most likely to say it’s better to buy now, followed by those living in Ontario (59%), Quebec (57%), British Columbia (52%) and Saskatchewan and Manitoba (48%).
Thursday, April 05, 2012
Washington, DC - American consumer confidence is down slightly (0.9 points) to stand at 46.6. Most of the decline is driven by weaker numbers in employment confidence. It is not uncommon for the index to report a small lull after a major gain as consumer re-calibrate to the new conditions. Outside of the employment questions, overall confidence continues to show incremental gains.
Tuesday, April 03, 2012
New York —A majority of citizens in 24 countries who use the internet say they do so to check their bank accounts (59%), half (48%) shop for products online and four in ten (41%) have surfed to look for jobs in the last three months, finds a new poll by global research company Ipsos for Reuters News.
Thursday, March 29, 2012
Toronto, ON – Six in ten (61%) parents of children aged 12 and under ‘agree’ (9% strongly/53% somewhat) that they want to give their children the freedom to select their own TV programming’, but many are concerned or worried about what their child might be watching when they’re not around. Two in three (67%) ‘agree’ (24% strongly/43% somewhat) that they worry about the content that their child watches on TV, and most (76%) ‘agree’ (30% strongly/46% somewhat) that they’re concerned about the amount of advertising that their child is exposed to on a daily basis. The desire to give their child more discretion over what they watch increases as their child ages, but their concern about what their children watches does not decrease.
Tuesday, March 27, 2012
New York —A strong majority (85%) of online-connected global citizens in 24 countries use the internet for emails while six in ten (62%) use it for social networking, finds a new poll by global research company Ipsos for Reuters News. One in ten use the internet for connecting with people through voice-over IP (14%).
Wednesday, March 21, 2012
New York, NY – A majority of U.S. adults (51%) believes that it is especially important to “buy American” these days, according to a new survey of 1,000 adults conducted by Ipsos Public Affairs on behalf of House Beautiful. Likewise, nearly half (46%) feel proud when they purchase American-made goods.
Wednesday, March 21, 2012
Toronto, ON – If their house needed major repairs and they were faced with the decision to either renovate or sell their home, the vast majority (83%) of homeowners in Canada who know what they would do in this situation would elect to renovate their home rather than sell (17%), according to the 19th annual RBC Housing poll conducted by Ipsos Reid. Two in ten (18%) are unsure of the decision they would take in this instance.
Thursday, March 08, 2012
Washington, DC - American consumer confidence is up for March 2012 to the highest levels seen since the start of the recession. The main drivers of this surge in confidence is improved employment confidence and the associated decline in concern with personal financial health. This is despite continued pressure on the wallet from high fuel prices and international financial instability.
Tuesday, March 06, 2012
Vancouver, BC – The online music downloading behaviour of Canadian teens suggests that a combination of stricter policies and a greater appreciation of copyright is having an impact on how and where teens access their music. According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadian teens aged 12-17 years old are increasingly choosing to pay for music downloads, while fewer are "pirating" music for free.
Thursday, March 01, 2012
Parsippany, NJ – January’s cruise ship accident off the coast of Italy is causing confusion amongst American cruisers. A recent poll from Ipsos shows that one in three Americans did not know which cruise line was involved in the reef accident near Isola del Giglio, the tiny island just off Italy’s Tuscan coast. Ipsos recently surveyed more than 18,000 Americans regarding the Costa Cruises accident that occurred off the Italian coast on January 13, 2012.
Tuesday, February 21, 2012
Toronto, ON – Three in ten (28%) smartphone users in Canada report that they’ve lost or misplaced their phone (23%) or, worse, had it stolen (5%) according to a new Ipsos Reid poll conducted on behalf of PayPal. Among those aged 18 to 34, 35% have lost their phone or had it stolen.
Monday, February 20, 2012
New York, NY - These are some of the findings of an Ipsos poll conducted for the American Bankers Association on
perceptions about banking fees. To download the full topline results, please click on the link on the right side of the page.
Friday, February 10, 2012
New York, NY – A majority of adults (51%) plan to spend less than $100 on their significant other this Valentine’s Day, in addition to the 24% who do not plan on spending anything on their Valentine, according to a new Ipsos telephone poll conducted on behalf of RetailMeNot.com.
Thursday, February 09, 2012
Toronto, ON – Canadian consumer confidence has declined for a second year in a row, according to the latest RBC Canadian Consumer Outlook poll by Ipsos Reid. Highlighting this trend, just a third of Canadians (32%) believes that the national economy will improve in the next 12 months; down 11 points from four in ten (43%) in January 2011 and more than half in January 2010 (56%). This last year also saw a rise in the proportion of Canadians who expect the national economy to worsen, from 24% in January 2011 to 31% in January 2012.
Thursday, February 09, 2012
Vancouver, BC – Online group coupons are becoming a hot marketing tool for businesses– but do they actually work to build loyalty? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadians are flocking to online coupon websites to try new companies, experience new products or services, and save on purchases. And customers aren't the only ones reaping the rewards.
Wednesday, February 08, 2012
Vancouver, BC – An Ipsos Reid survey in British Columbia, conducted on behalf of ICBC, shows that most vehicle buyers are not readily thinking of “safety” when making a vehicle purchase decision. Instead, “price” and “fuel efficiency” are of greater top-of-mind consideration.
Tuesday, February 07, 2012
Toronto, ON – The level of financial planning is strikingly different between younger Canadians (aged 18-34) and those from the Boomer generation (aged 55-69), according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. In fact, a majority of six in ten Boomers (59%) have a financial plan in place compared to a minority of only four in ten (40%) younger Canadians. Furthermore, Boomers are more likely to have their plans written on paper (52%) compared to the younger generation (28%), and those aged 18-34 (40%) are twice as likely as the older generation (21%) to have their financial plans kept in their head. Another popular format for keeping a financial plan was to hold it electronically, three in ten of those aged 18-34 (30%) and two in ten Boomers (21%) use this more modern method.
Thursday, February 02, 2012
Washington, D.C. - Our data indicates that consumer confidence is down slightly for February after posting large gains in January. However, we are still well above the trough in confidence seen in the 3rd and 4th quarter of 2011. Increasing inflation pressures – primarily fuel and food prices – have had a slightly negative impact on consumer financial confidence. However, expectations for the broader economy are at the highest point in over a year.
Tuesday, January 31, 2012
Toronto, ON – Fewer Canadians overshot their holiday-spending budgets this year, but those that did let out the purse strings even more, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (31%) Canadians say they spent more than they intended to during the holiday season this year, down 2 points from last year. However, among those that did, they overspent by an average of $467, up 9% from last year.
Tuesday, January 24, 2012
Toronto, ON – Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid recently asked Canadians to rate 100 leading brands on a wide variety of attributes. The data revealed six dimensions which define influence and determine the most influential brands in the lives of Canadians.
Monday, January 23, 2012
Toronto, ON – Two in ten Canadians (22%) and Americans (21%) have at least one tattoo on their body, according to a new Ipsos Reid poll conducted on behalf of Global Television. The proportion of Canadians and Americans with multiple tattoos is 11%.
Thursday, January 19, 2012
Toronto, ON – A growing number of young Canadians have RRSPs, according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. While last year the proportion of young Canadians who hold an RRSP fell to 39% -- it’s lowest in nearly a decade – this year 43% of Canadians aged 18 to 34 report having an RRSP. However, while more young Canadians have RRSPs significantly fewer intend to contribute the maximum allowable to their RRSPs this year. Last year one in three (33%) young RRSP holders intended to contribute the maximum limit, while this year that proportion has dropped to just 16%, making them the least likely to do so and much less likely than the national average (25%).
Thursday, January 12, 2012
New York, NY – Seven in ten U.S. consumers (69%) spent as much or more than the budgeted during the holiday shopping season, according to a new Ipsos telephone poll conducted on behalf of RetailMeNot.com. While nearly half (47%) spent about as much as they had planned, 22% say that they exceeded their holiday shopping budgets between Thanksgiving and New Year’s Day.
Tuesday, January 10, 2012
Toronto, ON – Apple rises to the top to be considered Canada’s most leading-edge brand, according to an Ipsos Reid poll conducted in the lead-up to Ad Week. Respondents were given a series of statements, 14 of which are used to define leading edge. Respondents were asked to indicate which of the statements they felt applied to each of the brands to which they were exposed.
Thursday, January 05, 2012
Washington, D.C. - Consumer confidence is up across all indices with the strongest positive movement in the Current Conditions, Jobs and Investment Indices as consumers seem to be in positive spirits exiting the holidays. While evaluations and expectations of the economy remain relatively weak, more consumers are expressing optimism about their personal financial health then we have observed in over 6 months.
Tuesday, December 20, 2011
New York, NY and Los Angeles, CA – With only a few days of shopping left before Santa descends from the North Pole, a recent study from Ipsos MediaCT conducted with Google has analyzed some of the shopping habits and trends from the 2011 holiday shopping season. Several key trends emerge from the study, including the growing popularity of Black Friday deals and the importance of the Internet and mobile technology on the purchase decision process.
Monday, December 19, 2011
New York, NY – New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads.
Tests of 15- and 30-second spots for six ad campaigns using YouTube pre-roll and TV ads found that people who watched both YouTube and TV ads showed a 200% increase in brand recall compared with people who only saw TV ads. Those who only watched a YouTube ad had 150% better brand recall rate than those who only watched a TV ad.
Friday, December 16, 2011
Toronto, ON – One in three (35%) Canadians who intend to give gifts this holiday season say that the biggest challenge they face while shopping this year is having a tighter budget, while an equal proportion (35%) say their biggest challenge is not knowing what to buy, according to a new Ipsos Reid poll conducted on behalf of RBC. Two in ten (21%) say their biggest challenge is that they dislike going to the mall and being in crowds, while one in twenty (5%) say that not having enough time is their biggest obstacle and 4% say some other aspect of holiday shopping is their biggest challenge.
Thursday, December 15, 2011
Austin, TX and New York, NY, December 14, 2011 – Few adults have already completed all of their holiday shopping, leaving many shoppers with gifts still to buy, according to a new Ipsos poll conducted on behalf of RetailMeNot.com (www.retailmenot.com). Just 16% of adults surveyed claim to have finished all of their shopping.
Tuesday, December 13, 2011
Toronto, ON – According to the RBC Myths and Realities poll conducted by Ipsos Reid among Canadians aged 50+ with investable assets of $100,000 or more, retired Canadians are spending less time travelling in retirement then those who are still working anticipate spending in their retirement.
Monday, December 12, 2011
New York, NY – Nearly half of Americans (45%) say that quality is the factor that most influences their car-buying decision, according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. Among those who had purchased a car, 45% select quality as having the most impact on their decision, an increase of 8% since 2010. While quality was also the top factor last year, it was selected by less than four in ten (37%).
Wednesday, December 07, 2011
Toronto, ON – Canadian holiday shoppers may be on the lookout for a good deal, but fewer say they’ll knowingly purchase counterfeit goods online to save a buck, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Three quarters (74%) ‘agree’ (28% strongly/45% somewhat) that ‘they plan on only buying gifts that are discounted or on sale this holiday season’, up 5 points from last year. However, fewer (25%) ‘agree’ (5% strongly/20% somewhat) that they will ‘consider purchasing fake clothing and accessories online if the product looked authentic and was available for a lesser cost’, down 4 points.
Tuesday, December 06, 2011
Toronto, ON – Canadians appear to be all set for a green Christmas this year, according to a new Ipsos Reid poll conducted on behalf of Waste Management. Many are taking steps to reduce the impact that they have on the environment over the holidays by doing things like recycling, reducing and conserving energy.
Monday, December 05, 2011
Los Angeles, CA – Can’t find dad this holiday shopping season? Check the electronics aisle; he may very well be shopping there. According to a recent wave of LMX, a national survey of media and technology adoption conducted regularly by Ipsos MediaCT, fathers with children aged 0-14 are significantly more likely than mothers with children of the same age to be planning on purchasing a host of consumer electronics. When it comes to buying consumer electronics such as smartphones, TVs, Tablets, Blu-ray players, 3-D TVs and desktop computers, dads with young kids are the gift retailers are happy to receive.
Thursday, December 01, 2011
Washington, D.C. - The RBC Consumer Outlook Index indicates that American consumer confidence is up slightly, but remains very low. The RBC COI for December stands at 40.3 for December, up 0.7 points from last week, but well below this year’s high of 46.7 set in June or the index’s absolute high of 57.7 set in early 2007. Looking back over the last year, it is clear now that consumer confidence was improving through June. However after June, consumer confidence dropped and has not recovered. Our opinion is the political deadlock surrounding the debt ceiling crisis combined with the ongoing EU financial crisis is the key driver of consumers’ diminished faith in the economy.
Monday, November 28, 2011
New York, NY - Recent research from Ipsos OTX MediaCT shows that the tablet market is catching fire and is going to be hot, hot, hot heading into the 2011 holiday season. For Amazon, the launch of their new Kindle Fire means they may have what many consumers are looking for. Even before Amazon’s official announcement of the new Kindle Fire, the tablet market looked in a healthy state. In September, Ipsos’ research showed almost one in five (17%) consumers were considering purchasing a tablet in the run up to the holidays – and 11% of consumers were ‘definitely’ going to purchase one. Good news for Apple’s iPad and great timing for Amazon's newest product.
Tuesday, November 22, 2011
New York, NY – Eight in ten parents (82%) like to be prepared for the holiday shopping season, according to a new telephone survey of over 950 U.S. parents who buy gifts for their children at Christmas time, conducted by Ipsos Public Affairs on behalf of Duracell. At the same time, a majority (51%) admits that they have done last minute holiday shopping in the past.
Friday, November 18, 2011
New York, NY – Thinking about the last time that they bought a car, one in four women (26%)to say that was most missing was a quick and effortless transaction, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. This mirrors findings from a similar study conducted in 2009, when 25% of women felt that a quick and easy transaction was what was most missing from their purchase experience.
Thursday, November 17, 2011
Toronto, ON - The American holiday shopping season kicks off at the end of next week with Black Friday, when traditionally American retailers typically offer deep discounts to shoppers, followed by Cyber Monday which is one of the biggest online shopping days of the year. Among the 54% of online Canadians who have made an online purchase at a Canadian or American retailer in the past twelve months, one in three (34%) say that they’re ‘likely’ (7% very/27% somewhat) to shop online at American retailers on Black Friday or Cyber Monday. This represents an increase of six percentage points over last year.
Thursday, November 17, 2011
Toronto, ON - Although largely an American phenomenon, Cyber Monday is heading into the mainstream in Canada, as a majority (52%) of Canadians appear to be familiar with the heavily-discounted online shopping event, according to an online Ipsos Reid poll conducted on behalf of PayPal.
Thursday, November 17, 2011
Toronto, ON – Three quarters (72%) of Canadians who own a house and have a mortgage say that they expect to have their mortgage fully paid off by the time they reach the age of 65, according to a new Ipsos Reid poll conducted on behalf of Royal Bank. Interestingly, younger mortgage-holders aged 18 to 34 are much more likely to think they’ll have their mortgage paid off at an early age with three quarters (73%) expecting to have their mortgage eliminate by the age of 55, compared to fewer than half (45%) of mortgage-holders who are aged 35 to 54.
Wednesday, November 16, 2011
New York, NY – Adults are more likely to be scaling back their holiday shopping budgets rather than expanding them, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Just one in ten adults (11%) plan on spending more this holiday shopping season compared to last year, while 37% say that they expect to spend less. A majority (51%) expect to spend about the same as last year.
Wednesday, November 09, 2011
Vancouver, BC — In its third annual Holiday Shopping Study, Ipsos Reid investigates holiday shopping behaviours, including which latest technology products British Columbians are jotting down on their holiday shopping and wish lists.
Tuesday, November 08, 2011
Toronto, ON – It is clear that we love our mobile devices, as more and more Canadians purchase and use Smartphone, Tablet and/or eReader devices. But which brands are winning the bulk of that love? The most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada examined each category and compared market share over the eight month period between January and August of 2011.
Monday, November 07, 2011
Toronto, ON – Three quarters (76%) of Canadians have had a cup of coffee in the last week, according to a new Ipsos Reid poll conducted on behalf of McDonalds. While just over half (56%) of coffee drinkers say they that their coffee of choice would be plain old brewed coffee if price and accessibility weren’t consideration, many prefer something a little more imaginative. One in ten (14%) would opt for a Latte, while a similar proportion (12%) says a Cappuccino is their drink of choices. Others would opt for a Mocha (7%), Espresso (5%), Iced Coffee (2%), Café Americano (2%) or some other specialty coffee (3%).
Friday, November 04, 2011
New York, NY – According to the seven in ten U.S. adults (71%) who consider themselves holiday cooks – those who plan to do the holiday cooking and meal preparation in their home this year or have done so in the past five years – there are a number of challenges that arise when preparing holiday meals, according to a new survey of over 1,000 U.S. adults conducted by Ipsos on behalf of Samsung.
Thursday, November 03, 2011
Washinton, D.C. - RBC COI is essentially unchanged for November 2011. Employment confidence has improved slightly, arresting the five month slide we’ve observed since June’s high-point. However, job confidence remains below average. The most negative factor for consumers this month is their current conditions, which is down 0.8 points. We believe much of this is being driven by renewed pressure of fuel prices on American consumers.
Wednesday, November 02, 2011
Toronto, ON – Canadian homeowners have outlined a wish list, highlighting some of the things they’d like to have in their ideal home, according to a new Ipsos Reid poll conducted on behalf of Beautiful Heat. The following are some of the things on Canadians’ wish list:
Wednesday, November 02, 2011
Toronto, ON – A new Ipsos Reid survey of loyalty or reward-card holders reveals that if Canadians could visit any one city among a list of 19 world-class cities, those that rise to the top of the list are Honolulu (13%), Paris (11%), Rome (10%) and London (9%). Following the tropical hot-spot in 1st place, these European heavy-hitters landed 2nd, 3rd and 4th place respectively. Rounding out the top ten include Las Vegas (6%), Dubai (5%), New York (4%), Rio de Janeiro (4%), Madrid (3%), and Tokyo (3%).
Thursday, October 27, 2011
Montréal, QC – Selon les résultats d’un sondage qui viennent d’être publiés par Ipsos Reid pour le compte de la Standard Life, une majorité de Canadiens ne connaît pas les placements socialement responsables (PSR). Ceux qui les connaissent et qui s’y intéressent ont habituellement demandé de façon proactive des renseignements à ce sujet aux conseillers qui, eux-mêmes, ont des connaissances limitées de cette catégorie de placements.
Thursday, October 27, 2011
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that a majority of Canadians are largely unaware of the Socially Responsible Investment (SRI) vehicle category, and that those who are aware and interested in them typically have to make proactive enquiries from Advisors, who themselves have only limited awareness and knowledge of the category.
Wednesday, October 26, 2011
Toronto, ON – Rocky markets, a sputtering economy and Euro-zone worries appear to have shaken Canadian economic confidence, according to the newly-released RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. In the span of one quarter, the overall index has dropped to 70 points when compared to its benchmark of 100 points established in November of 2009. This represents a drop of 24 points since the last quarter, and by far the largest quarterly movement in the index since its inception. The drop of the overall index is a function of volatility within these three sub-indices:
Wednesday, October 26, 2011
Toronto, ON – Ontarians continue to be confused about what transactions are subject to HST and which are exempt as six in ten (58%) believe that the Harmonized Sales Tax (HST) is applied to the purchase price of a resale home in Ontario, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.
Wednesday, October 26, 2011
Toronto, ON – Six in ten (61%) Canadian homeowners say they’d consider selling their home themselves if it was easy and more affordable than using a real-estate agent, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Those in Atlantic Canada (80%) are by far the most likely to say they’d consider selling their home themselves, followed by those living in Saskatchewan and Manitoba (72%), Ontario (60%), British Columbia (59%), Alberta (59%), and Quebec (55%). Just four in ten (39%) homeowners, overall, say they wouldn’t consider selling a home themselves.
Tuesday, October 25, 2011
New York, NY - America’s most successful and influential business leaders are incorporating digital media into their lifestyles, though not at the expense of traditional means, according to the latest Business Elite USA survey from Ipsos MediaCT. Whilst digital media is increasing in popularity 87% still utilise print and 82% TV on a daily basis.
“With the availability of information continuing to increase the Business Elite are using digital to help them pool relevant information from numerous sources and keep up to date while on the move. 52% of this group have accessed news via a smartphone or tablet app in the past week,” says James Torr director at Ipsos MediaCT. “However, instead of replacing traditional media, digital supplements their use of print and television.”
Monday, October 24, 2011
Toronto, ON – Following the economic crunch that began in the fall of 2008, Canadians have felt more positive about giving to charitable organizations, but that is a feeling that may not last. This is the key finding of a study conducted by Ipsos Reid on Canadians and their charitable habits. Comparing a similar 2009 study to the recent 2011 study, Ipsos found that 69% of Canadians have made a financial donation to a charitable organization in the past year. That’s up from 65% in 2009. But their generosity for the future hinges on the economic prospects of the country going forward.
Wednesday, October 19, 2011
Toronto, ON – The mobile world is here and more and more Canadians are latching on to Smartphone, Tablet and/or eReader devices. While some questioned the sales potential of Tablets when first introduced, they now appear to be set to make their mark on the Canadian mobile landscape. According to the most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada, Tablet ownership doubled between January and August of 2011.
Thursday, October 13, 2011
Toronto, ON – Canadian entrepreneurs apparently have lots of advice to give others who are trying to grow their business. According to a new Ipsos Reid poll conducted on behalf of RBC, when considering what three pieces of advice to dish out, nearly half (44%) would suggest to other small business owners to develop an effective business plan, while a similar proportion (43%) would advise other small business owners to manage their time well. Four in ten (38%) say they must network in order to grow.
Wednesday, October 12, 2011
Toronto, ON – Canadians have much to learn about the concept of food security, according to a new Ipsos Reid poll conducted on behalf of World Vision Canada. Those polled were given a true or false quiz of eleven questions, and the average score was 7.3, or 66% correct, suggesting that there are significant gaps in Canadians’ knowledge of the tenets of food security. Admittedly, just one in three (34%) Canadians say they’re ‘familiar’ (8% very/25% somewhat) with the term food security, while two thirds (66%) say they’re ‘not familiar’ (38% not very/28% not at all) with the term.
Wednesday, October 12, 2011
New York, N.Y. – The latest online shopping poll conducted by Ipsos Public Affairs on behalf of Offers.com shows that given the current state of the economy, nearly half of U.S adults (45%) plan to spend less this coming holiday season than they did last year. Yet many adults are not taking advantage of online coupons that could help stretch their holiday dollars, with less than half (48%) saying that they are likely to look for online coupons or coupon codes before making a (holiday) purchase.
Tuesday, October 11, 2011
New York, NY – Recent findings from a survey of U.S. smartphone and tablet owners1, conducted by Ipsos OTX MediaCT on behalf of PayPal, indicate that tablet ownership increases the frequency of mobile shopping, improves the purchase experience – and makes consumers who own both devices use their smartphone more often.
Thursday, October 06, 2011
New York, NY — While the news has been dominated by the European debt crisis, worries about jobs are what weighs most on U.S. consumer sentiment, according to the latest RBC Consumer Outlook Index. Amid concerns about job security, consumer confidence remained nearly flat for October, the third consecutive month with little change. The RBC Consumer Outlook Index dipped to 39.2, down one point from last month. Consumer confidence is below the level of a year ago (41.0) and also below the average level during the recession (40.2).
Thursday, October 06, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Thursday, October 06, 2011
Vancouver, BC — Most small and medium businesses in the region of British Columbia/Alberta feel confident about managing their business in the face of change, with 84% saying they are not afraid of change, compared to 72% of small and medium businesses in the rest of Canada. Despite this confidence, however, one-in-four (26%) small and medium businesses in BC/Alberta feel they are not prepared to deal with external changes that may impact their business (vs. 24% in rest of Canada).
Monday, October 03, 2011
New York, NY – Nine in ten (89%) parents of children aged 5 to 17, with household income between $15K and $75K, believe that they are a very important resource when it comes to teaching children about basic money management, but most are not having regularly, weekly discussions with their children on the subject, according to a new Ipsos poll conducted on
behalf of BMO Harris Bank. This is particularly troubling considering nine in ten (90%) agree (51% strongly/39% somewhat) that they are concerned about the younger generation’s ability to manage money, and two in three (67%) agree (30% strongly/37% somewhat) that they’re concerned with their child’s ability to manage money.
Tuesday, September 27, 2011
New York, NY - Procter & Gamble Professional commissioned Ipsos Public Affairs to conduct a national survey among managers of cleaning operations from several industries with the objective of exploring their perceptions, attitudes and behaviors about their business and how they are adapting to the challenges brought on by the current economic climate.
Thursday, September 22, 2011
Vancouver, BC – An Ipsos Reid poll in British Columbia, conducted on behalf of ICBC, shows that by nearly a three-to-one margin, British Columbia drivers are more likely to think that commercial drivers are ‘worse than the general public’ (26%) than ‘better than the general public’ (9%) at following the restrictions on hand held electronic devices. The largest proportion of drivers (49%), however, thinks that commercial drivers are ‘about the same’ as the general public.
Wednesday, September 14, 2011
New York, NY – The top benefits parents want their children to receive from eating healthy foods relate to heart health, reduced risk of disease, brain development and immunity. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
Monday, September 12, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Thursday, September 01, 2011
New York, NY - The volatility in the stock market during the past month has had little impact on consumers' investment patterns, but could potentially change consumers' spending habits, according to the September RBC Consumer Outlook Index. Among those who say they own stocks, bonds or mutual funds, 77 per cent say they have made no changes to their holdings. Only a minority has acted, divided evenly between those adding to their holdings (11 per cent) and those selling assets (10 per cent), with only two per cent of respondents selling all holdings. One-in-four Americans (26 per cent) plans to reduce spending as a result of market volatility, while 69 per cent say that it has had no impact.
Tuesday, August 30, 2011
Toronto, ON – More Canadian parents of school-aged children are budgeting for their back-to-school spending this year than last year, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (34%) parents say they’ve set a budget for their back-to-school spending this year, compared to just 29% who report that they set a budget last year.
Tuesday, August 30, 2011
Vancouver, BC – A new Ipsos Reid poll in British Columbia, conducted on behalf of ICBC, shows that most BC drivers consider using a hand held device while driving to be among the most risky driving distractions.
Wednesday, August 24, 2011
Vancouver, BC – Where are British Columbians looking to shop for back-to-school items this year and what are they looking to buy? According to Ipsos Reid's third annual 2011 Back-to-School Study, it appears many are preferring to shop from the comfort of their own home as BC shoppers are using the Internet more often to search the web for their back-to-school shopping needs. As well, many are looking to purchase high tech digital devices, and taking greater notice of online resources such as product reviews and websites.
Thursday, August 18, 2011
New York, NY –Based on a recent Ipsos poll of over 2,000 U.S. adults, Betty White stands out as America’s favorite and most trusted personality, and the one whose endorsement of a company would be most likely to drive business.
Thursday, August 11, 2011
Toronto, ON – Nearly one half (48%) of Canadians aged 45 to 60 do not feel they’re ‘on the right financial track for a satisfactory retirement’, according to a new Ipsos Reid poll conducted on behalf of HomEquity Bank. Just a slim majority (52%) do feel like they’re on the right track. Interestingly, those who are already retired are much more likely (79%) to feel that they’re on the right financial track compared to just 48% of those who are not yet retired. Further, those aged 55 to 60 are much more inclined (60%) to say that they’re on the right financial track than those aged 50 to 54 (51%) or 45 to 49 (44%).
Thursday, August 04, 2011
New York, NY - Although Congress and President Obama have agreed to raise the debt ceiling, a majority of Americans say that the debate has made them less confident in the nation's economic recovery. More than half (54 per cent) of Americans surveyed say that the debt ceiling debate has made them feel less confident in the economy, and 42 per cent say that it has made them less confident in their own finances and investments, according to the August RBC Consumer Outlook Index. The RBC survey was completed immediately before the resolution of the debt ceiling negotiations.
Wednesday, July 20, 2011
New York, NY - While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.
Thursday, July 14, 2011
Vancouver, BC – If you want to learn how Canadians are communicating and interacting online, look no further than social networking sites. According to Ipsos' most recent Canadian Interactive Reid Report special feature on Social Networking, one-half of all Canadians (50%) and the majority of online Canadians (60%) now have a social networking profile.
Wednesday, July 13, 2011
New York, NY – Nine in ten adults (87%) report that they recycle, though only half of adults (51%) recycle every day, according to a national survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of Yesterday’s News. Roughly a third (36%) tend to recycle less frequently, while13% admit that they never recycle.
Monday, July 11, 2011
New York, NY – A new poll of American and Canadian teens and adults conducted by Ipsos Public Affairs on behalf of the Fantasy Sports Trade Association reveals that impressive numbers of people have participated in fantasy sports in the past year. In the United States, 13% have competed in fantasy sports during the past year while 12% of Canadians have competed. Overall, the United States’ participation in fantasy sports is up slightly from those that played in 2010 (11%) while Canada’s participation is down slightly from 2010 (14%).
Thursday, July 07, 2011
New York, NY — After improving last month to its highest level since the beginning of the financial crisis in 2008, U.S. consumer confidence resumed its roller-coaster ride and sagged in July, as measured by the RBC Consumer Outlook Index. According to the Index, consumer confidence declined to 43.7 for July, down 3.0 points from the 46.7 reading in June.
Wednesday, June 29, 2011
Toronto, ON – There is a lot of talk about Apps and mobile, but when it comes to walking the walk, are Canadians really taking to this new mobile landscape? The answer, according to Ipsos Reid’s recent Mobil-logy Study of Smartphone, Tablet & eReader users in Canada, is yes, but far fewer than you might think.
Monday, June 20, 2011
New York, NY – BBDO Worldwide and Microsoft Advertising today unveiled findings from a global study presented at the 58th Cannes Lions International Festival of Creativity in Cannes, France. The goal of the study is to help marketers find “the next billion consumers” by exploring consumers’ emotional connections with television, PCs, and mobile devices.
Monday, June 06, 2011
Toronto, ON – A majority (59%) of Canadians ‘agree’ (13% strongly/45% somewhat) that ‘blondes are sexy’, with men (67%) being especially likely to think so, according to a new Ipsos Reid poll conducted on behalf of Schwarzkopf Professional. Just four in ten (41%) ‘disagree’ (11% strongly/30% somewhat). In fact, given the choice to choose any hair colour for a day, fully one in three (33%) Canadians would go/stay blonde, rather than choose any other hair colour (67%), with Quebecers (37%) being the most likely to say they’d want to go/stay blonde.
Thursday, June 02, 2011
New York, NY - Buoyed by a pause in the increase of gas prices and a sense that the job market is improving, U.S. consumer confidence has hit its highest level since the beginning of the financial crisis in September 2008. As measured by the RBC Consumer Outlook Index, consumer confidence rose to 46.7 for June, up 3.8 points from May's 42.9 reading.
Wednesday, June 01, 2011
New York, NY – One third of full-time employees (33%) consider themselves to be overqualified for their job, while only 3% feel they are under qualified, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. The vast majority (65%) view themselves as neither over- nor under qualified.
Tuesday, May 31, 2011
Toronto, ON – By a two to one margin over its nearest competitor, redeeming travel points for flights is the most popular type of travel reward among Canadians who hold a travel reward credit card, according to a new Ipsos Reid poll conducted on behalf of RBC. Six in ten (57%) cardholders say they redeemed points for flights in the last three years, well ahead of the proportion that redeemed points for merchandise (30%), gift cards (27%), hotels, rental car or other travel-related rewards (22%), financial rewards (4%), or some other (3%) type of reward. Fifteen percent (15%) say they haven’t redeemed any of their points in the last three years.
Monday, May 30, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Thursday, May 26, 2011
Vancouver, BC – Canadians have jumped on the smartphone bandwagon and are continuing to do so one upgrade at a time. According to the most recent Ipsos Inter@ctive Reid Report, three-in-ten online Canadians (31%) now own a smartphone, an increase of over 50% since previously measured in the spring of 2010. And as ownership rises, so too does usage, with smartphone owners spending an astonishing 17.3 hours per week using their device.
Wednesday, May 18, 2011
New York, NY – A vast majority of women (88 percent) reported feeling good when they help those who are less fortunate, according to a recent Ipsos poll conducted on behalf of GIVE HEALTH, a Procter & Gamble program. These respondents, however, want a convenient method of donating.
Monday, May 16, 2011
New York, NY – True or false: Internet gambling is illegal in the United States? The answer is true to the extent that payment processors cannot process gambling transactions over their systems, but somewhat false in most cases in that there isn’t much that prevents individuals from participating in this activity. Confused? You’re not alone. According to a recent Ipsos survey conducted online as part of a lottery and gaming study, only 41% of Americans believe that Internet gambling is illegal. But with that knowledge, 46% would be willing to see it permitted as long as appropriate government regulations were in place, with as many 25% willing to permit it even without government regulations.
Thursday, May 12, 2011
Toronto, ON – Most (86%) small business owners ‘agree’ (52% strongly/34% somewhat) that ‘having reliable communications technology support is essential’ in allowing them to focus on their core business, while just 14% ‘disagree’ (5% strongly/9% somewhat) that it is, according to a new Ipsos Reid poll conducted on behalf of Rogers.
Thursday, May 05, 2011
New York, NY — With the summer vacation season fast approaching, almost half of Americans (47 per cent) say they have already cut back or cancelled vacation plans due to high gas prices and 20 per cent have scaled back their plans because of high air fares, according to this month's RBC Consumer Outlook Index. The Index for May fell to 42.9, down 1.9 points from April's 44.8 reading.
Wednesday, May 04, 2011
Toronto, On - These are some of the findings of an Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. The full presentation and detailed tables are available on the right.
Wednesday, May 04, 2011
New York, NY – While food and beverage products may contain different vitamins, minerals and supplements, consumers value most those products that are a good source of vitamins. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
Wednesday, April 20, 2011
Vancouver, BC – In anticipation of Earth Day on April 22nd, Ipsos Reid conducted the annual 2011 Retailers and the Environment Study among adult British Columbians to assess retailers' actions in helping to preserve and protect the environment.
Wednesday, April 20, 2011
Toronto, ON – Seven in ten (70%) Ontarians who currently rent their home say that owning a home is in their plan, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association. In fact, 12% say it’s their plan to purchase in the next two years, while others say within the next five years (19%), within the next ten years (12%), or at some point down the road (28%). Just three in ten (30%) renters say that they never plan on owning a home.
Wednesday, April 13, 2011
Toronto, ON – One half (48%) of Canadians make an annual habit of spring cleaning (with another 30% doing it almost every year), and as the weather improves and Canadian turn to the task of getting rid unwanted items through spring cleaning, two in ten (18%) Canadians say that they get rid of unwanted items by selling them online, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Those who sell their items online report earning $421, on average, in 2010.
Thursday, April 07, 2011
Toronto, ON – Assessing the current condition of the economy and given current housing prices, a majority (55%) of Canadians aged 18 to 34 believe it makes more sense to wait until next year to buy a home (10 points higher than the national average), rather than buy a home now (45%), according to the 18th annual RBC Housing Study conducted by Ipsos Reid. Nonetheless, four in ten (41%) younger Canadians believe the real-estate market is a ‘buyer’s market’ (41%), one quarter (24%) think it’s a ‘seller’s market’. One in three (36%) think it’s a ‘balanced market’.
Thursday, April 07, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Wednesday, April 06, 2011
Toronto, ON – Two in ten (20%) Canadians who own a mobile device use that device to access the internet, according to newly-released research conducted by Ipsos Reid on behalf of BBC Americas. Further, among those who do access the internet on their mobile device, nearly three in ten (28%) do so on their Blackberry, two in ten (20%) are iPhone users, nearly two in ten (17%) own an iPod touch, 4% are tablet owners (mainly iPad), and three in ten (31%) have some other type of smartphone (LG, Samsung, Nokia, Motorola, HTC, etc.)
Thursday, March 31, 2011
New York, NY - Half of U.S. consumers (49 per cent) think that it has become more difficult to find a job compared to a year ago, while just 14 per cent think it has become easier and a third (37 per cent) believe conditions are about the same, according to this month's RBC Consumer Outlook Index. The results are based on a survey of more than 1,000 Americans.
Wednesday, March 09, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Wednesday, March 09, 2011
New York, NY – PayPal is helping to drive sales for most merchants who offer the payment service, according to a new Ipsos Public Affairs poll conducted on behalf of PayPal. Among online merchants who are able to track their sales say sales have increased an average of 18 percent since adding PayPal’s Express Checkout service. Eight in ten (83 percent) merchants have noticed a bump in sales, while just 17 percent say they haven’t noticed an increase.
Tuesday, March 08, 2011
Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.
Tuesday, March 08, 2011
Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.
Tuesday, March 08, 2011
Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.
Friday, March 04, 2011
New York, NY - One-in-three U.S. consumers (32 per cent) has already significantly reduced discretionary spending because of the increase of rising gas prices, according to the monthly RBC Consumer Outlook Index. With the national average price at approximately $3.20 per gallon at the time this survey was conducted (February 25-28, 2011) another one-in-five (18 per cent) say they would reduce spending if gas prices climb to $3.75 per gallon. Four-in-10 (41 per cent) place their pain threshold at $4.00 per gallon or more.
Wednesday, February 23, 2011
Toronto, ON – Most Canadians are avoiding behaviour which could leave them vulnerable to falling victim to payment card fraud. In fact, according to a new Ipsos Reid poll conducted on behalf of Visa Canada, six in ten (60%) credit or debit card users say they haven’t done any of the risky behaviours studied in the poll. However, small percentages of users admit to doing at least one of the following:
Thursday, February 03, 2011
New York, NY - U.S. consumer confidence for February declined slightly for a second month as consumers await a definitive signal on the direction of the economy, according to the monthly RBC Consumer Outlook Index. The Index for February declined to 44.5, down 0.4 points from January's 44.9 but still above the 42.6 points recorded a year ago. In line with the volatility in the municipal bond market, the survey also found that a majority of Americans are not confident in municipal bonds as an investment.
Tuesday, January 18, 2011
Toronto, ON – Canadians are mixed on the believability of health claims made on food product labels, according to a new poll conducted by Ipsos Reid on behalf of Global National. Only a slim majority (53%) of Canadians ‘agree’ (5% strongly/48% somewhat) that they ‘believe the health claims made on food labels’. Conversely, nearly one half (47%) ‘disagree’ (9% srongly/39% somewhat) that they believe health claims made on food labels.
Tuesday, January 18, 2011
New York, NY – Roughly one third (30%) of American Pet Parents consider ingredients to be the most important factor when deciding which food/formula to feed their cat or dog, according to a survey of over 1,000 U.S. dog and cat owners conducted by Ipsos Public Affairs on behalf of Iams. More than one in five also ranked ingredients as either the second most important (23%) or third most important (22%) factor when choosing a pet food formula.
Friday, January 14, 2011
New York, NY – In the lead-up to the second anniversary of President Barack Obama’s inauguration, seven in ten (72%) American teens say they know (40% very well/32% somewhat well) of President Barack Obama, according to a new Ipsos Public Affairs poll conducted via its newly-launched teen omnibus. Perhaps dispelling the notion that American youth are not engaged or knowledgeable about politics, the data reveal that the President is the most well known public figure among those studied.
Thursday, January 06, 2011
New York, NY - Raising hopes for higher consumer spending over the course of 2011, nearly three-quarters of Americans (74 per cent) plan to spend at least some of the extra money they will receive through the one-year Social Security payroll-tax reduction that became effective January 1, 2011, including 42 per cent who expect to spend all or most of it, according to the monthly RBC Consumer Outlook Index. Only one-in-four Americans (26 per cent) said they plan to save all of their extra take-home pay from the tax cut.
Wednesday, January 05, 2011
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that Canadians with employer-sponsored retirement plans generally make little use of the financial statements they receive that report upon the status of their portfolio, and that a significant proportion are out of touch in terms of their projected retirement income and their current position versus same.
Wednesday, January 05, 2011
Montréal, QC – D’après un nouveau sondage Ipsos Reid mené pour le compte de Standard Life, les Canadiens profitant d’un régime de retraite par le biais de leur employeur ne se servent généralement que peu des relevés rapportant l’état financier de leur portefeuille. Une proportion significative d’entre eux n’a même aucune idée du montant projeté de leur revenu de retraite, ni d’où ils se situent par rapport à celui-ci.
Wednesday, January 05, 2011
New York, NY – On the heels of the announcement that Times Magazine has named Mark Zuckerberg 2010’s “Person of the Year”, a new poll of American teens conducted by Ipsos Public Affairs has revealed that three quarters (75%) of teens have a Facebook page, and one quarter (27%) of them admit to accessing their Facebook page continuously throughout the day. Furthermore, two thirds (65%) of teens that can access the internet through their mobile device are continuous Facebook users.
Thursday, December 23, 2010
Toronto, ON – They say honesty is the best policy but apparently that does not apply during holiday gift exchanges, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Almost half (47%) of Canadians say they pretend to be overjoyed when receiving an unwanted gift. On the other hand, one in seven (14%) Canadians actually tell the gift giver they did not like the gift they received. Other less common strategies consist of displaying it every time the gift giver is present (5%), buying a similar gift to the giver to show their appreciation (3%) and sending photos of themselves using or wearing the gift (2%). One in three (32%) had other responses.
Tuesday, December 21, 2010
New York, NY – Though the U.S. is still facing tough economic times, six in ten adults (58%) say that they have already donated to their favorite charity this year, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Purina One.
Friday, December 17, 2010
New York, NY – American teens are still flocking to the malls for holiday shopping despite most (61%) teens confessing to using the internet several times a day, according to a new Ipsos Public Affairs poll conducted via its newly formed teen omnibus.
Tuesday, December 14, 2010
Toronto, ON – What do Canadians want while cruisin’ in their car? Just about everything, according to a new Ipsos Reid poll conducted by Ipsos Reid on behalf of GM Canada. Canadians have deemed a wide variety of features as being important to them, from safety to style, from form to function, Canadians want a car that keeps up with their demanding lifestyle in all these respects.
Tuesday, December 14, 2010
Vancouver, BC – In a poll taken early in December, Ipsos Loyalty found that this Christmas season may be more trying for retailers in Canada. Canadians not only expect to spend less than last year this Christmas season, but the notion of loyalty to big box department stores is also laid bare.
Thursday, December 09, 2010
Toronto, ON – Consumers have more ways to pay than ever before, but how are they paying for their purchases? A new study from Ipsos looks into the subject. The Ipsos Payment Methods Report is the result of a groundbreaking study exploring the factors and drivers influencing payment method choice, preferences exhibited by different market segments, and loyalty to card brands and issuers.
Tuesday, December 07, 2010
New York, NY – Two in three Americans (68%) say that one of the ways they are adjusting to the new economic conditions in the United States is by purchasing fewer holidays gifts for friends and family, according to a new Ipsos poll conducted on behalf of Strayer University.
Monday, December 06, 2010
Toronto, ON – A new poll conducted for CIBC by Ipsos Reid has found that compared to last season 42% of Canadians are planning to pay more attention to sticking to their holiday spending budget, 40% to pay about the same attention and 17% are “not even worrying about it”.
Thursday, December 02, 2010
New York, NY - Registering the highest reading since September 2008, the RBC Consumer Outlook Index increased 3.2 points to 45.2 in December (42.0 in November) as a result of improved current conditions, employment security, expectations and investment attitudes. Consumer confidence has been on the rise for three months in a row and has broken through the top of the recent range. However, despite the recent improvements in consumer sentiment, the RBC index remains well below its long-term average of 50 points and continues to reflect a very modest economic recovery.
Wednesday, December 01, 2010
Toronto, ON – Canadians don’t know when they’ve been had, as eight in ten (78%) admit they don’t know how to tell if they’ve purchased a counterfeit item, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Just two in ten (22%) say they know how to tell if they’ve purchased such an item. Men (25%) are more likely than women (18%) to say they know how to spot a fake, as are younger adults (30%) when compared to middle-aged (22%) or older (14%) Canadians. Most (68%) Canadians recognize that the counterfeit-goods market is a billion-dollar industry worldwide.
Wednesday, December 01, 2010
Vancouver, BC – More than two-thirds of Canadians use natural products and use seems likely to grow, according to a new Ipsos Reid poll conducted on behalf of Alive Magazine this September.
Tuesday, November 30, 2010
New York, NY - Cyber Monday is the Monday after Black Friday in the U.S. where retailers offer big sales online. However, more consumers in China plan to shop online on Cyber Monday than in the U.S., Germany and Japan.
Monday, November 29, 2010
New York, NY - Most Americans had never heard of Hulu when they launched their advertising campaign during the Super Bowl on February 1, 2009. However, they quickly have become the leader for online TV show episode viewing. In fact, according to Ipsos OTX MediaCT’s LMX MOTION study, past 30 day streaming on Hulu among those who view digital video online rose from 3% in the fall of 2008 to 20% in the spring of 2010.
Thursday, November 25, 2010
Toronto, ON – Finding the perfect holiday gifts for family and friends can cost a lot of money and aggravation, but it can also be incredibly time-consuming, according to a new Ipsos Reid poll conducted on behalf of PayPal. According to the poll, it takes the average Canadian 11 hours and five trips to the mall/stores to complete their holiday shopping.
Tuesday, November 23, 2010
Vancouver, BC – The holiday season is upon us once more. To find out how British Columbians are shopping this holiday season, Ipsos Reid launched a study examining the purchasing behaviour of adult British Columbians in 2010.
Monday, November 22, 2010
Toronto, ON – Over a quarter (28%) of Canadians say they are likely to shop at American online retailers on Black Friday to take advantage of shopping deals, up 5% from last year according to a new poll by Ipsos Reid conducted on behalf of Visa. One third (35%) of Canadian online shoppers plan to spend more this year on online shopping compared to last year, from $226 in 2009 to $242 this year. Interestingly, men expect to spend $251, slightly more than women, at $233.
Monday, November 22, 2010
New York, NY – Over a quarter of working adults (27%) plan to do some holiday shopping while on the job this year, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. At the same time, one in three employed adults (32%) say that that shopping online is the biggest mistake one can make at work over the holidays.
Friday, November 12, 2010
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of McDonalds Canada reveals that a large majority of Canadians are daily coffee consumers, drinking the beverage both at home and the workplace or school, as well as regularly in cafés and restaurants.
Thursday, November 11, 2010
New York, N.Y. – The latest online shopping poll conducted by Ipsos Public Affairs on behalf of Offers.com shows that among online shoppers, 63% search for online coupons or deals when they purchase something on the internet. This proportion includes 21% who do so regularly (9% report always searching for coupons, and 12% who do so most of the time.) In addition to 42% who do so sporadically (20% who do so sometimes and 22% once in a while). In contrast, 37% of online shoppers report that they never search for online coupons or deals.
Thursday, November 11, 2010
New York, NY – Four in five adults (79%) believe that being able to charge their devices wirelessly would make their lives easier, according to a new Ipsos poll conducted on behalf of Duracell, a leading manufacturer of high-performance alkaline batteries. The survey shows that women are even more enthusiastic about charging their devices wirelessly than are men, as 82% of women agree – including 49% who completely agree – compared to 76% of men.
Wednesday, November 10, 2010
Toronto, ON – Canadians are continuing to curb their spending heading into the holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. Of the eight in ten (82%) Canadians who intend to give gifts this holiday season (18% of Canadians will not give gifts), the average amount of money intended to be spent on gifts averages $624, down significantly from the $728 that gift-giving Canadians intended to spend last year.
Wednesday, November 10, 2010
Toronto, ON – As Canada slowly works its way out of the recession, Canadians who own or lease vehicles are starting to think about their trade-in possibilities. A new Ipsos Reid poll, conducted on behalf of Canadian Black Book, has found that almost half (49%) ‘agree’ (20% strongly/29% somewhat) that they would like to get a new vehicle and one in ten (13%) ‘agree’ (3% strongly/9% somewhat) that they are planning to trade their vehicle before the end of this year. Canadians have shown their patience during the recession as four in ten (43%) Canadians, overall, ‘agree’ (16% strongly/28% somewhat) that the state of the economy has forced them to hold on to their current vehicle longer than they would like.
Thursday, November 04, 2010
New York, NY - In a reflection of continuing concern about the U.S. economy, 46 per cent of Americans plan to spend less this year than last on holiday shopping, and an additional eight per cent plan to spend nothing at all. Even half (50 per cent) of families with children at home plan to spend less, with an additional six per cent of these families planning to spend nothing at all, according to data from the monthly RBC Consumer Outlook Index. In a worrisome sign for retailers, just seven per cent of Americans overall, and nine per cent of families with children, expect to spend more this holiday season than last.
Wednesday, November 03, 2010
Vancouver, BC – In June 2010, with just a week to go before the introduction of the harmonized sales tax (HST) in British Columbia, the vast majority of the province's consumers claimed that the HST would negatively impact them and their spending would be reduced significantly as a direct result of the new tax . But do customers continue to feel the same way about the new tax? To find out, Ipsos Reid launched a Post-HST Study to examine the behaviours of adult British Columbians four months after the new tax became effective.
Tuesday, November 02, 2010
You must be living in the dark if you haven’t heard about the brilliant and much celebrated social media phenomenon of the Old Spice guy’s YouTube extravaganza, the growing popularity of the twittersphere…with Justin Bieber leaping ahead of Barack Obama and the most recent success here at home when Calgary business man Naheed Nenshi came from no where to become the new Mayor of Calgary after a well executed, fully integrated digital marketing campaign. But are all Canadian and US marketers really embracing the digital era in a big way…or is it still just a small group of techno savvy committed trailblazers? Has the light finally been turned on?
Monday, November 01, 2010
Toronto, ON – As the holiday season slowly approaches, Canadians are beginning to think about gift giving and receiving but fewer than half say they actually enjoy buying gifts for family and friends according to a new poll conducted by Ipsos Reid on behalf of Future Shop. Two in five (44%) Canadians say they ‘sometimes like the process of buying gifts, but sometimes it can be difficult and stressful’ while 9% ‘hardly ever enjoy buying gifts for family or friends’ as it is usually difficult and stressful.
Friday, October 29, 2010
New York, N.Y. – Over one in three (37%) online shoppers are planning to shop on Black Friday, according to a new Ipsos Public Affairs telephone survey conducted on behalf of Offers.com. Among them, half (18% among all online shoppers), plan to do at least part of their shopping online; including 10% who plan to shop both online and in stores and 8% who plan to shop primarily online. Six in ten (60%) are not planning to shop on Black Friday, and 19% plan to shop primarily in stores.
Wednesday, October 27, 2010
Toronto, ON – Likely having taken advantage of the now defunct home-renovation tax credit, two-thirds (66%) of Canadian homeowners have renovated in the past two years according to a new poll conducted by Ipsos Reid on behalf of RBC. Canadians’ plans to renovate have slipped in the past year though. Last year, renovation intentions for the subsequent two years stood at 66% whereas this year slightly fewer (62%) Canadian homeowners plan to renovate in the next two years.
Tuesday, October 26, 2010
Toronto, ON – A new Ipsos Reid study of accessories purchases in Canada shows that on items such as sunglasses, wallets, watches and jewelry, the spending habits of Canadians varies by product, gender and season. In particular, the Ipsos Reid Canadian Accessories Tracker shows some very defined differences between the ways and the amounts men and women spend in this segment.
Tuesday, October 26, 2010
New York, NY - With the holiday season around the corner, brands are rushing against the clock to get their newest video game and console accessory offerings onto the shelves. Sony has recently unveiled its new PlayStation Move, improving upon the controller experience first ushered in by Nintendo Wii. Microsoft hopes to shake things up as well with its controller-free offering, Kinect. What will holiday shoppers choose as their newest controller platform? While that would clearly depend on whether they already have a game console, Ipsos Vantis set out to measure market potential for the new offering regardless of what is currently owned.
Monday, October 25, 2010
New York, NY – Americans say that while on vacation they would rather get up early than sleep in according to the new Relaxation Survey conducted by Ipsos on behalf of Princess Cruises. The survey of 2,000 American adults explores what Americans prefer around several topics while they are on vacation, and shows that over half of respondents (55 percent) would rather get up early than sleep in (44 percent) while on vacation. The study also shows that men, those over the age of 35, and those who live in the Northeast are more likely to say they like to get up early while on vacation:
Monday, October 18, 2010
Toronto, ON – Eight-in-ten (81%) Canadian investors use their online brokerage account for long-term investment goals according to a new poll conducted by Ipsos Reid on behalf of RBC Direct Investing. Only one-in-ten (11%) use their online brokerage accounts just for short-term profits.
Thursday, October 14, 2010
Toronto, ON – As the economic downturn comes to an end, the majority (56%) of Canadian entrepreneurs say the recent recession had either no impact or a positive impact on their business, whereas over one third (36%) felt a negative impact on their business according to a new poll conducted by Ipsos Reid on behalf of RBC. Almost one in ten (8%) small business owners were unsure. Of the one-third of small business owners that experienced a negative impact as a result of the recession, three-quarters (72%) said their sales revenues decreased and over half (54%) had fewer business opportunities.
Tuesday, October 12, 2010
Toronto, ON – One half (50%) of Canadians think that they will have enough money to meet their retirement needs (10% definitely/40% probably) according to a new poll conducted by Ipsos Reid on behalf of the Canadians Securities Administrators. Canadians who currently have investments are twice as likely (62%), than those who currently do not (31%) to think that they will have enough money set aside. On the other hand, 34% of Canadians overall think they will probably not have enough money to meet their retirement needs while 16% say they will definitely not have enough.
Friday, October 08, 2010
New York, NY — Although Americans' attitudes about the economy, home prices, the stock market and the value of their investments have improved, many are less optimistic about the future direction of the nation today compared to this time in 2009, according to the monthly RBC Consumer Outlook Index. Fewer consumers (37 per cent) think the U.S. is currently on the right track compared to those polled a year ago (41 per cent).
Wednesday, October 06, 2010
New York, NY – Three quarters of U.S. adults surveyed by Ipsos Public Affairs on behalf of ING (75%) report that they access financial accounts online. Seventy percent of the more than 1,000 Americans surveyed go online to consult a savings or checking account and half (50%) access a credit card account online. In addition, 24% go online to access a 401k or retirement savings account, 17% an investment or brokerage account, and 5% annuities.
Friday, October 01, 2010
Toronto, ON – Canadian economic confidence has dropped in the last three months amid uncertainty over the tenuous economic recovery according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The overall index, benchmarked at 100 in November, 2009, has dropped 14 points since June and now sits at 94 points – the first time in nearly a year that the index has dropped below its baseline, highlighting the precarious economic recovery in which Canadians find themselves.
Thursday, September 30, 2010
New York, NY – Thinking about factors that influence their car-buying decision, Americans are most likely to say quality has the greatest impact, according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax.
More than a third of Americans who have purchased a vehicle say quality has the greatest influence on their car-buying decision (37%), followed by price (28%) and safety (22%). Americans are far less likely to say environmental factors (6%) or resale value (4%) is the main influence on their vehicle purchase.
Tuesday, September 28, 2010
New York, NY - Consumers are now spending more than one-half of their waking day with media, according to the Spring 2010 release of Ipsos OTX MediaCT’s Longitudinal Media Experience (LMX) Study. Further, consumers’ media consumption has increased by an hour per day over the last 2 years, this largely resulting from an additional 40 minutes of time spent online since 2009.
Wednesday, September 22, 2010
New York, NY - Global consumer packaged goods shoppers should not be defined by their country but instead by their shopping attitudes and behavior – especially their attitudes toward price and their propensity to pre-plan their consumer packaged goods purchases. These are the latest findings from a global segmentation study conducted by Ipsos Marketing, Shopper & Retail Research.
Wednesday, September 15, 2010
New York, NY – Nearly half of adults aged 30 and older (46%) have changed the way they handle financial planning as a result of the ongoing economic downturn, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of New York Life. Actions taken in reaction to the “Great Recession” include starting to save a greater percentage of their monthly income (22%), taking new steps to protect their assets (19%), considering the financial strength and/or reputation of companies before engaging with them financially (14%), consulting a financial professional about long-term financial objectives and needs (14%), and increasing funding of their retirement nest egg (13%). However, 54% of adults 30 and older say that they have not taken any of these actions since the start of the economic downturn in 2008.
Thursday, September 02, 2010
New York, NY - The barrage of negative housing data in the past month has taken a toll on U.S. consumers, with 40 percent saying they expect the sale prices of homes in their neighborhood to decrease over the next year, compared to 31 percent who said this in August, according to the monthly RBC Consumer Outlook Index. Only one-quarter of Americans expect the sale prices of houses in their neighborhood to increase in the next 12 months.
Thursday, August 19, 2010
Vancouver, BC - It's that time of year again – students are gearing up for back-to-school. Last year, the 2009 Back-To-School Shopping Study found that the economy appeared to be having an impact on shoppers. While only a small minority expected to spend less in 2009 compared to the previous school year, changes in shopping behaviours (such as looking for special deals, using coupons, buying store brands, shopping at thrift stores, etc.) were reported in reaction to the weak economy.
Thursday, August 05, 2010
New York, NY - Six-in-ten American families with children at home (62 per cent) say they plan to spend less this year than last or nothing at all on back-to-school shopping, according to the RBC Consumer Outlook Index. Although most families are cutting back, nine per cent say they actually plan to spend more and 29 per cent say they will spend about the same this year as last year on back-to-school items.
Wednesday, August 04, 2010
New York, NY – In a new survey about preparing financially for retirement, Ipsos found that even though seven out of ten (71%) of over 1,000 adults aged 25 and older said they were personally in control of their finances and make financial decisions themselves, half of those who are not yet retired (48%) believe they will not have enough money to maintain their current lifestyle in retirement and half of those already retired (53%) are concerned about their current financial situation.
Thursday, July 29, 2010
New York, NY - New research conducted by Ipsos finds that younger adults, aged 25-34, are already concerned about having enough money to see them through retirement. Likely in response to these retirement concerns, the research also suggests that this generation would be particularly receptive to alternative contribution options within employer sponsored 401(k) plans.
Wednesday, July 28, 2010
New York, NY – Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
Tuesday, July 20, 2010
Toronto, ON – The Big Mac has become so well known that a majority (51%) of Canadians know the Big Mac jingle, according to a new Ipsos Reid poll conducted on behalf of McDonald’s. In fact, 51% of Canadians can identify “two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun” as the Big Mac jingle from a list of four possibilities by people who have had a Big Mac in the past.
Thursday, July 15, 2010
New York, NY - As the year-long effort in Congress to pass sweeping financial reform legislation draws closer to final passage, U.S. consumers familiar with the legislation expect both the U.S. economy and the country's financial system to benefit from the final measure. According to this month's RBC Consumer Outlook Index, four-in-ten Americans familiar with the legislation expect the final legislation to have a positive impact on the economy (41 per cent) as well as the stability of the U.S. financial system (42 per cent). However, the majority of Americans are not confident in their knowledge of the bill: two-thirds say they don't know enough about the legislation to offer an opinion.
Wednesday, July 14, 2010
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of ProtectionPower.ca has revealed that while awareness of identity theft is high within Canada (97%), there is little fear that they will be a victim of the crime in both the near-term (1 year, 19%) or the mid-term (5 years, 31%).
Wednesday, June 30, 2010
New York, NY – A new Ipsos study finds that gamers are as passionate about their gaming consoles as auto buyers are about their cars. In a study of over 3000 Americans, Ipsos Loyalty investigated Americans’ level of satisfaction with ten industries with which they typically interact. “Gaming consoles and cars stood out from the pack,” says Tim Keiningham, global chief strategy officer at Ipsos Loyalty. “It appears that America’s famous love affair with the car is being challenged by a newer technology.”
Tuesday, June 29, 2010
Calgary, AB – Online Canadians have reported a significant decline in the number of weekly emails received, according to the latest Ipsos Interactive Reid Report. The average number of email received in the past week (including spam) has declined by 35% from 198 in late 2008 to 129 today.
Saturday, June 26, 2010
Toronto, Canada—A new Ipsos/canada.com poll released today shows that as the world’s G-20 leaders gather in Toronto, Canada for their meeting, a global majority of consumer/citizens believe that, overall, globalization and expanded trade are good, and that investment by foreign companies is essential for growth and expansion. In fact only 39% say their government should restrict investment by foreign companies in their country even if it means fewer jobs will be created.
Friday, June 18, 2010
Toronto, ON – One half of Canadian small-business owners (52%) currently have (46%)
or are considering (6%) developing a green plan or environmental policies, according to a new Ipsos Reid
poll conducted on behalf of RBC.
Monday, June 14, 2010
Toronto, ON – With countless credit card issuers trying to draw consumers to their ranks with free merchandise, travel, and other perks and rewards, a new Ipsos Reid poll conducted on behalf of RBC reveals that the simple gift of free cash appears to be the most desirable reward.
Thursday, June 10, 2010
New York, NY - Despite being bombarded daily by news about European sovereign debt issues, the oil leak in the Gulf of Mexico and the U.S. federal deficit, the vast majority of consumers say these and other crises have had little impact on their current spending habits, according to the monthly RBC Consumer Outlook. More than three-in-four Americans (80 per cent) say that the European debt crisis has had no effect on their spending habits, and 72 per cent say that the Gulf oil spill will result in no change. Other concerns, such as the federal budget deficit, stock market volatility and continued high unemployment, also have had little impact.
Tuesday, June 08, 2010
New York, N.Y. – Three-quarters (73%) of online shoppers are not regularly looking for online coupons or deals before making a purchase, according to a new Ipsos Public Affairs survey conducted on behalf of Offers.com.
Tuesday, June 08, 2010
Calgary, AB – Over one-quarter (28%) of online Canadians agree that they would prefer to have their first visit with their doctor via email, text messaging or webcam according to a recent Ipsos Interactive Reid report. Eight percent strongly agree that they would prefer to use one of these communications mediums, while 20% somewhat agree.
Thursday, June 03, 2010
Toronto, ON – A majority (56%) of online Canadians over the age of 18 have used a webcam to stay connected, according to a new Ipsos Reid poll conducted on behalf of Microsoft. As might be expected, Canadians aged 18 to 34 are most likely (74%) to have used a webcam, while usage rates are lower among those aged 35 to 54 (51%) or older than 55 (45%).
Thursday, June 03, 2010
Los Angeles, CA – The Worldwide Motion Picture Group at Ipsos OTX MediaCT has launched the highly anticipated Script Evaluation Division to assess the potential playability and marketability of films at the script stage. This service, designed to inform key decisions at the most nascent stages of a movie, benefits from the group’s extensive background in screenings, creative testing and tracking, as well as access to the largest sample of nationally representative moviegoers available and the proprietary normative data culled from it.
Tuesday, May 25, 2010
New York, NY – Global consumers are more likely to visit a CPG brand’s Website than become a Facebook fan or Twitter follower of a CPG brand, regardless of the CPG category. Still, CPG Websites lag behind Facebook sites in providing a forum for consumer feedback. While consumers consider Websites to be the place to go for information about a brand and promotional offers, they find Facebook to be the ideal platform for voicing their opinions and connecting with other customers. These are the latest findings from a global study conducted by Ipsos Marketing, Consumer Goods.
Wednesday, May 19, 2010
Calgary, AB – A recent study by Ipsos Reid, conducted on behalf of Trend Micro, has found that 8 percent of Canadian parents of children aged 7-17 indicate that their child had been cyber-bullied. Known instances of cyber bullying increase with the age of the child. The prevalence of cyber bullying increases to 11 percent among those aged 16-17. One-quarter (26 percent) of parents stated that they could not be sure if their child had been a victim. This number rises to 34 percent for parents of children between the ages of 13-15.
Monday, May 17, 2010
New York, NY – It is no secret that watching long forms of professionally produced online digital video has become commonplace in the U.S. The ease and convenience of watching online video are rapidly contributing to a society where all forms of video are expected to be just clicks away. Even full-length movies, which previously required dedicated time and effort to find a specific movie, are joining the ease-and-convenience bandwagon. No longer is it necessary to go out and purchase a movie or rent one from a store; now consumers have a myriad of choices that are often faster and less expensive than their traditional counterparts.
Friday, May 07, 2010
Toronto, ON – Thinking ahead to their next vehicle purchase, nearly one half (45%) of Canadians are considering purchasing used car as their next vehicle, according to a new Ipsos Reid poll commissioned by Kijiji. In fact, eight in ten (78%) Canadians have bought a used car in the past, either from a private individual (19%), a used car dealer (34%) or from both of these sources (25%). Only two in ten (22%) Canadians have never purchased a used car: 10% never have but would consider doing so, and just 12% of Canadians would not consider purchasing a used car in the future.
Thursday, May 06, 2010
New York, NY - Americans are beginning to shed their anxiety about the economy which has dominated consumer sentiment over the past two years, and are less pessimistic about both their local economies and job security, according to findings from the RBC Consumer Outlook Index. Driven by improving attitudes about the local economy, the RBC Consumer Outlook Index climbed to 72.7 in May 2010, up 8.1 points from April's 64.6 level. However, consumers remain very concerned about their personal finances and deeply skeptical about investing and the national economy.
Wednesday, April 28, 2010
San Francisco, CA – New survey data from Ipsos shows that the Nintendo Wii has maintained strong ‘share-of-mind’ among those in the market to buy gaming devices. The survey results, conducted among 1,000+ U.S. gamers age 18+, were collected in February on the heels of the 2009 holiday season (and before the release of the iPad).
Monday, April 26, 2010
Seattle, WA – Seattle marketers are about to get a closer look into the mindset of the New Consumer. Ipsos in Seattle is offering an afternoon of learning and invigorating discussion on Tuesday, May 18 at the Museum of Flight. The fourth annual Ipsos Knowledge Summit will feature a mix of senior level Ipsos researchers co-presenting with a panel of respected marketing leaders from throughout the Pacific Northwest.
Thursday, April 22, 2010
New York, NY – A majority of Americans (82 per cent) feel their local economy will stay the same or weaken within the next six months, according to inaugural survey findings from the RBC Consumer Outlook Index, the new monthly survey of U.S. consumers released today by RBC. However, there are signs of growing confidence, with just over half of Americans (51 per cent) now feeling optimistic about their personal financial situations.
Tuesday, April 13, 2010
Vancouver, BC – Ipsos Reid's 2010 Excellence in Retailing Study conducted jointly with Shelfspace – The Association for Retail Entrepreneurs, reveals that a retailer's customer service goes a long way to win over potential customers in BC.
Wednesday, April 07, 2010
New York, NY – Consumers from around the world feel strongly that store brands are the same as, or better than, national brands at providing a variety of benefits. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.
Wednesday, March 24, 2010
Calgary, AB – One fact remains true: Internet gambling is for the most part, illegal in both the United States and Canada. But public thinking, awareness, and interest in the activity do not necessarily reflect that. A recent Ipsos Reid survey conducted online with American and Canadian respondents as part of a joint U.S./Canada lottery study found that, when compared to two years ago, fewer people in both countries are aware that Internet gambling is illegal and more would be willing to see it permitted as long as it were regulated.
Tuesday, March 23, 2010
New York, NY – Media consumption is growing amongst the business leaders of America according to the latest Business Elite survey released today by Ipsos MediaCT. The uncertain economic conditions of recent years have made access to business news more important than ever for the most powerful business people.
Tuesday, March 23, 2010
New York, NY – Thinking about their next car purchase, Americans are most likely to say they’ll wait until their car doesn’t run anymore and then will buy used (30%), according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. In addition, 7% say that they are ready for a new car, but will buy a used one to be smart.
Tuesday, March 23, 2010
Vancouver, BC – Results from Ipsos Reid's 2010 Retailers and the Environment Study reveals that fewer British Columbians view a retailer's environmental actions as a key factor in choosing where they shop compared to two years ago.
Monday, March 22, 2010
Calgary, AB – Ipsos reports that for the first time ever in their tracking research, the weekly Internet usage of online Canadians has moved ahead of the number of hours spent watching television. This latest finding comes from the Inter@ctive Reid Report, a syndicated Ipsos Reid study that tracks online Canadians usage of the Internet. Overall, online Canadians are now spending more than 18 hours a week online, compared to 16.9 hours watching television. Internet usage is up from 14.9 hours last year. The number of hours watching television also experienced an increase in the last year, rising from 15.8 hours. Other media, such as newspapers, radio and magazines have all remained relatively stable in the last year.
Monday, March 08, 2010
Toronto, ON – The 17th annual RBC Housing Survey conducted by Ipsos Reid has revealed that home-buying intentions are moving full steam ahead as one in ten (10%) Canadians say that they are very likely to buy a home in the next two years, up from 7% just two years ago. Furthermore, the proportion who says they’re somewhat likely to purchase in the next two years has risen from 16% to 21% over the past two years. Among those who are likely to buy, three quarters (76%) are leaning towards a resale home, while 24% plan on buying a new home.
Friday, March 05, 2010
Toronto, ON – A poll of over 500 businesses that use debit and credit card transactions has placed TD ahead of the curve when it comes to rating the level of satisfaction that merchants have with their primary acquirer, according to a new Ipsos Reid poll conducted on behalf of TD.
Thursday, March 04, 2010
New York, NY - Consumer confidence levels rallied this month after taking a tumble in February, according to the RBC CASH (Consumer Attitudes and Spending by Household) Index. Buoyed by consumers' upbeat evaluations of their current economic condition and their positive outlook for the job market, the RBC Index for March stands at 58.2, an 18.8 point increase from February's 39.4 reading.
Wednesday, February 24, 2010
Toronto, ON – In order to control their food bill, eight in ten (80%) Canadians are cooking at home more often, according to a new Ipsos Reid poll conducted on behalf of the Dietitians of Canada. Likely in order to save money due to the struggling economy over the past year, many Canadians are also checking weekly flyers for sales or using coupons (76%), going without more costly food (49%), buying in bulk (44%), buying from the farmer’s market (27%), and growing their own garden (24%). Just 4% of Canadians aren’t employing any of these cost-cutting tactics. Nine in ten (87%) ‘agree’ (50% strongly/37% somewhat) that they sometimes don’t buy certain food because it costs too much.
Monday, January 25, 2010
Calgary, AB – For 15 years, Ipsos Reid has been covering the Canadian Internet user and in that time, one thing is very clear – the country has embraced the online world. 2010 marks the 15-year anniversary of the Ipsos Canadian Inter@ctive Reid Report, an ongoing study that monitors Canadian Internet behaviours and attitudes on a monthly basis.
Wednesday, January 20, 2010
Toronto, ON – Advertisers are apparently doing their part to jump-start a sluggish economy, as two in three (69%) Canadians agree that ‘advertising plays an important role in encouraging consumer spending’, according to a new Ipsos Reid poll conducted on behalf of the Institute of Communication Agencies.
Thursday, January 14, 2010
New York, NY - After declining throughout much of 2009, American consumer confidence improved sharply this month, returning to levels not seen since the financial crisis began in September 2008, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by the largest-single-month gain in expectations for jobs since the inception of the Index eight years ago, the RBC Index for January 2010 stands at 58.3, up 19.3 points from its December 2009 reading of 39.0.
Wednesday, January 06, 2010
Vancouver, BC – A new Ipsos Reid online poll conducted on behalf of Fitness Town Canada reveals that British Columbia and Alberta residents haven’t done a good job at keeping up with their fitness and healthy lifestyle resolutions from last New Year’s. Only one-third (33%) of those who made a fitness or healthy lifestyle resolution say they are still sticking to it, with British Columbians (37% sticking to it) doing a little better than Albertans (27 sticking to it). One-quarter (24%) of those making a resolution kept it for a month or less. Another quarter (26%) kept their resolution for two to three months, and 16% kept at it for four to eleven months.
Monday, January 04, 2010
Toronto, ON – The RBC Canadian Consumer Outlook index has been given a shot in the arm over the last month rising from its baseline of 100 points to 108 points, in part driven by consumers being less reluctant to delay their major purchases and a significant drop in job anxiety. The RBC CCO is a monthly national survey of consumers' attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.
Tuesday, December 29, 2009
Toronto, ON– 2009 was a tough year for many Canadians, with job losses mounting, investments falling in value and a new-found sense of frugality. In fact, a new Ipsos Reid poll found that a majority (65%) of Canadians said that the economy affected them either ‘a lot’ (18%) or ‘somewhat’ (47%). Conversely, just one in three (35%) indicate the economy didn’t really affect them (26%), or not at all (9%).
Saturday, December 26, 2009
Toronto, ON – In an effort to avoid the headaches often associated with boxing-day shopping, among the three quarters (73%) of Canadians who haven’t ruled out shopping on boxing day this year, four in ten (41%) will purchase something online (up from 34% last year) according to a new Ipsos Reid poll conducted on behalf of PayPal. Among those that will, 5% will make all of their purchase online, while 42% will make some online, and 52% hardly any, perhaps just making one or two purchases.
Friday, December 18, 2009
Toronto, ON – Despite the inclination to continue taking trips, the vast majority don’t believe this can be done for less than $100 per person, per day according to a new Ipsos Reid poll conducted on behalf of Trip Harbour. When asked how much they thought it would cost to vacation at a resort hotel in North America, six in ten (64%) thought it would amount to more than $100 per person, per day. Seven in ten (69%) thought a cruise vacation in the Caribbean would run a tab of more than $100 per day, while over eight in ten (84%) thought a cruise in Europe would cost more than $100 per day.
Monday, December 14, 2009
Calgary, AB – A new study on Online Charitable Giving by Ipsos Reid has found that over two-thirds (68%) of online Canadians have sponsored someone in a fundraising event in the past year. Other popular forms of donation include adding a donation to a bill at a store (60%), buying a product from a retail store with a portion going to charity (58%), and buying a lottery ticket with a portion going to a charity (57%). Generally, women are more likely to donate through most methods than men. Interestingly, online Canadians from lower income households are significantly more likely to have donated by buying products from a charity and by giving to street interceptors. In contrast, higher income households are significantly more likely to sponsor someone in a fundraising event and attend a benefit dinner or event. Buying lottery tickets with a portion going to a charity also increases with household income.
Thursday, December 10, 2009
New York, NY - After sliding for much of the fall, consumer confidence climbed in the past month and is now more than twice as strong as it was a year ago, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by a strong upswing in expectations for the near-term economic future, the RBC Index for December 2009 stands at 39.0, up 8 points from November's 30.2 reading. A year ago, in December 2008, the RBC Index stood at 15.3.
Wednesday, December 02, 2009
Bellevue, WA – In a snapshot poll taken in the three days leading up to the American Thanksgiving break, Ipsos Marketing’s travel and tourism division found that Thanksgiving travelers have not deviated much from their usual travel plans, except that some traveled smarter.
Tuesday, November 24, 2009
Toronto, ON – Many online Canadians are taking advantage of the official start of the American holiday-shopping season from the comfort of their own home, according to a new Ipsos Reid poll conducted on behalf of Visa. Six in ten (57%) Canadians have shopped online at a Canadian or American website in the last year, with one half (48%) shopping from a Canadian retailer and three in ten (29%) having made a purchase from an American website.
Monday, November 23, 2009
Vancouver, BC – 'Tis the season for opening wallets for gifts, entertainment, travel, and celebrations, but will shoppers' spending change during the holiday given the current state of economy? To find out, Ipsos Reid launched a new study to examine the purchase behaviour of adult British Columbians when it comes to shopping during the 2009 holiday season.
Thursday, November 19, 2009
Vancouver, BC – An Ipsos Reid online poll of 1,493 adult Canadians reveals that Canadians hold quite strong views on the future importance of having a post-secondary credential if one wants to succeed or get ahead in life. And, a good number of them are considering taking on further studies in the near future.
Thursday, November 19, 2009
Calgary, AB – Canada’s oil and gas industry is centered in the Western Canadian Sedimentary Basin with Alberta accounting for over 80% of our country’s domestic petroleum production. Ipsos Reid recently conducted research with residents of major producing regions / communities within the WCSB to measure public perceptions of the upstream petroleum industry.
Wednesday, November 18, 2009
Calgary, AB – The subject of electricity transmission has occupied a prominent place in Alberta media throughout much of 2008 and 2009. Ipsos Reid conducted survey based research in three communities at the centre of this issue (Calgary, Sherwood Park and Fort McMurray) to explore the views of local residents on some of the matters at the heart of the ongoing debate.
Tuesday, November 17, 2009
Calgary, AB – Casinos in the United States continue to feel the pinch from the downturn in the economy according to the results of an Ipsos study of casino visitors released today.
Tuesday, November 17, 2009
Vancouver, BC – An Ipsos Reid telephone poll commissioned by the BC Institute of Technology’s Living Laboratory reveals Canadian Boomers aged 45-60 are dealing with a number of important issues when it comes to their aging parents.
Wednesday, November 11, 2009
Toronto, ON – The change in media spending patterns among Canada's marketing and advertising industries continues according to a new Ipsos Reid poll released today. In fact, when asked to assess the pace of change in the media mix over the past two years, 92% of respondent Marketers (36% a lot/56% a little) and 88% of respondent Agency leaders (36% a lot/52% a little) indicate that virtually nothing has gone untouched.
Thursday, November 05, 2009
Bellevue, WA – New study results by research industry giant Ipsos helps clients identify trends into the attitudes and behaviors of the leisure and business traveler.
Thursday, November 05, 2009
New York, NY - Consumer confidence fell across the board in the past month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The RBC Index for November 2009 stands at 30.2, down 21.6 points from October's 51.8 reading. Higher gas prices, slumping retail sales, volatile stock markets and continuing joblessness resulted in the sharpest one-month drop in consumer sentiment since last autumn's financial crisis.
Tuesday, November 03, 2009
Calgary, AB – A new study released by Ipsos Reid examining Online Privacy and Security has found that 34% of online Canadians are ‘very concerned’ with their Online Security, a decline of 13% from 2003. However, those online Canadians who state that they are ‘somewhat concerned’ increased by 11%. The overall level of concern (80%) remains consistent with 2003.
Tuesday, October 27, 2009
Calgary, AB – A new study released by Ipsos Reid examining Online Trends and Activities has found that over eight in ten Canadians (82%) now have Internet access at home. This represents a 6% point increase from Q2, 2008 and a 4% point increase from Q4, 2008.
Wednesday, October 14, 2009
New York, NY – Purchasing a new car can often be triggered by major life events, particularly changes in employment, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. Over half of women say that a change in their career – either taking a new job (37%) or retiring (23%) – would be most likely to motivate them to purchase a car.
Thursday, October 08, 2009
New York, NY, October 8, 2009 - Propelled by diminishing concerns about current personal finances and job security, U.S. consumer sentiment reached a twelve-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Gains were made in every facet of consumer sentiment, with overall consumer confidence climbing 11.8 points. As a result, the RBC Index stands at 51.8 this month, compared to 40.0 in September. This marks a 50-point improvement over the all-time low of 1.6 observed in February 2009.
Tuesday, September 29, 2009
Calgary, AB – Americans like football, MySpace, and text messaging. Canadians like hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet. These are some of the findings from an Ipsos study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers.
Thursday, September 24, 2009
Calgary, AB – When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border. According to the latest study from Ipsos, there are marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.
Tuesday, September 22, 2009
Toronto, ON – Three quarters (75%) of Canadian children in young families who use the Internet were on the Net by the age of seven, according to a new Ipsos Reid poll conducted on behalf of TELUS. An additional two in ten (20%) child Internet-users were online by the age of 10, while just 5% were older than 10 when they started using the Internet.
Wednesday, September 09, 2009
New York, NY — It’s no secret that online digital video has become mainstream in the U.S. In fact, 67% of online Americans have now streamed or downloaded digital video content (“digital video users” as described here), according to recent data from Ipsos MediaCT’s MOTION study. While YouTube continues to dominate the short video clip market and iTunes continues to do brisk business via downloads, the streaming of longer running content, such as TV shows and movies, has become more popular due to sites such as Hulu and Netflix.
Thursday, September 03, 2009
New York, NY - Although consumers' hopes for their local economies and personal finances improved in the past month, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index rose by only 2.5 points to stand at 40.0 -- up from a 37.5 reading in August. While the Index reached its highest level since May, a close reading of the results finds consumers remaining cautious about economic recovery.
Tuesday, August 18, 2009
Vancouver, BC – With so many advertisements announcing back-to-school shopping, it is hard for consumers to ignore the fact that September is just around the corner and another school year is about to begin. As such, a new Ipsos Reid study in British Columbia was conducted to gain insights into shoppers’ attitudes and behaviours when it comes to purchasing items for the 2009/2010 school year.
Thursday, August 13, 2009
New York, NY - Value is a top priority when purchasing consumer packaged goods products, according to findings from a study conducted by Ipsos Marketing, Consumer Goods. When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value for the money.
Friday, August 07, 2009
New York, NY - Led by rising investment confidence and expectations for the future, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a sharp upswing in consumer sentiment for August 2009, reversing the slide of the previous two months. The RBC CASH Index for August stands at 37.5, a 15.1 point increase from July's 22.4 reading. Although consumer sentiment remains volatile, the Index saw improvement in all four of its sub-indices, which measure consumers' views of current conditions, their expectations for the future and their confidence in investing and job security.
Wednesday, August 05, 2009
Toronto, Canada — A new global poll issued today by Ipsos Reid for Complaints Are Us Inc. indicates that four in ten (38%) people surveyed in 23 nations have complained about a product or service in the past year.
Wednesday, August 05, 2009
New York, NY — Americans with Internet access are streaming more TV shows and movies than ever before. Recent data from Ipsos MediaCT’s MOTION study illustrates that in the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie. This is more than two times the levels measured in September 2008. Not surprisingly, young adults 18 to 24 years of age have been the most ardent supporters of this medium. What is surprising is just how supportive they are – in the past 30 days, 30% have streamed a full-length movie and 51% have streamed a full-length TV show, which represent dramatic increases from last year.
Tuesday, July 21, 2009
New York, NY – Over a third of Americans (36%) say that the best way to sell their car would be to do it privately, while nearly as many (30%) would opt to trade it in at a dealership, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. Others mostly think that it would be best to place an ad – either online (13%) or in the newspaper (9%).
Tuesday, July 21, 2009
Vancouver, BC – While the majority (72%) of Canadians planning to travel in the next six months hold a passport (68% a Canadian passport, 4% a foreign passport), new regulations regarding entry in to the United States are not spurring those without a passport (28%) into action. Among those who do not hold a passport, over six-in-ten (62%) say the new Western Hemisphere Travel Initiative (WHTI) is not impacting their decision to apply for a passport. These are just some of the findings from a joint Ipsos Reid/Tourism Industry Association of Canada survey with adult Canadian residents who plan to travel in the next six months.
Thursday, July 16, 2009
New York, NY - Led by a dramatic decline in the expectations of U.S. consumers for the near future of the U.S. economy, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a marked downward shift for July 2009, continuing the slide begun last month. The RBC CASH Index for July 2009 stands at 22.4, an 11.9 point decline from June's 34.3 reading.
Thursday, July 16, 2009
New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that while global consumers do not find the consumer packaged goods sector to be particularly innovative, there is high demand for new food, household and personal products in the market.
Tuesday, July 14, 2009
New York, NY – A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology (74% in the U.S. and 90% in the UK), once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid. Three in five respondents in both the U.S. (64%) and UK (60%) would change their electricity consumption behavior with the adoption of Smart Grid according to a poll conducted by Ipsos for GE.
Monday, June 22, 2009
Toronto, ON — Three in ten online Canadians (28%) have sent money to someone else online within the last year, either through a bank’s website or a third party, according to a new Ipsos Reid poll conducted on behalf of PayPal. Canadians aged 18 to 34 are much more likely (37%) to indicate that they have sent money electronically than those aged 35 to 54 (23%) or aged 55+ (26%). Interestingly, men (31%) are more likely than women (25%) to say the same.
Monday, June 22, 2009
Calgary, AB - A new study shows from Ipsos Reid shows that online Canadian teens are significantly more likely to have a social network profile than online Canadian adults. Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. The rate of increase is higher than that reported for the online adult population, which increased from 39% to 56% over the same time period. These are some of the findings from "Online Teens: What's the Next Generation Doing Now," a new study conducted and released by Ipsos Reid. Study author Mark Laver noted, "Teenagers are sometimes thought as societal barometers for new trends and embracing new technology. Online teenagers' use of social networks has expanded rapidly in the past 18 months; however, their parents' usage hasn't kept up. Consequently, some parents will have little to no clue about what their children are doing online."
Thursday, June 18, 2009
New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that global consumers care about the state of the natural world but still relish the conveniences of the modern world. Many are taking the environment into account in their daily behaviors and purchasing decisions, but are weighing the impact on convenience as well.
Thursday, June 11, 2009
New York, NY - Consumers' economic enthusiasm faded this month as the jobless rate reached a 26-year high, gas pump prices climbed almost daily and the initial fervor for the government's economic remedies waned, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Thursday, June 11, 2009
New York, NY – A new study conducted by Ipsos Marketing, Consumer Goods indicates that global consumers have readjusted their priorities regarding food products. Fresher ingredients. Increased health benefits. More environmentally friendly packaging. These are the top priorities global consumers are placing on food companies.
Monday, June 01, 2009
Calgary, AB – As the global economic crisis rages on, it appears that Americans are reducing their spending on lottery products as a method of cutting back personal expenses. A recent Ipsos survey conducted in March among lottery players indicated that nearly half (46%) have reduced their lottery spending, with 38% admitting to spending less on lottery games and 8% cutting them out entirely.
Wednesday, May 20, 2009
Toronto, ON — A new online poll conducted by Ipsos Reid on behalf of Rogers Wireless has revealed that nearly two in ten (17%) online Canadians who own either a cellphone or a smartphone typically access the internet from their phone on a daily basis. With seven in ten (69%) online Canadians indicating that they have either a cellphone (65%) or a smartphone (7%), or both, the number of Canadians accessing the online world through their mobile device on a daily basis likely numbers in the millions.
Tuesday, May 19, 2009
New York, NY - Although concerns surrounding the outbreak of novel influenza A (H1N1), also known as the Swine Flu, were prevalent among U.S. residents, 95% of those who had plans to travel between May to August, 2009, kept those plans intact. This is just one of the findings from an Ipsos survey conducted among 1,149 adult U.S. residents during the period May 1-5, 2009.
Tuesday, May 19, 2009
Vancouver, BC - Although concerns surrounding the outbreak of novel influenza A (H1N1), also known as the Swine Flu, were prevalent among Canadian residents, 97% of those who had plans to travel between May to August, 2009, kept those plans intact. This is just one of the findings from an Ipsos Reid survey conducted among 1,713 adult Canadian residents during the period May 1-5, 2009.
Thursday, May 07, 2009
New York, NY - Driven by reduced concern about current economic conditions and diminishing fears of job loss, U.S. consumer sentiment continued to rebound this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Wednesday, May 06, 2009
Vancouver, BC - Many retailers are rethinking their business practices as it relates to the environment, including their plastic bag policies. As such, a new Ipsos Reid study in British Columbia, examines consumers' points-of-views when it comes to retailers and their actions to help preserve and protect the environment.
Tuesday, May 05, 2009
Vancouver, BC - A new Ipsos Reid survey of the BC public reveals that British Columbians have once again opened their wallets to support the many charities in the province (84% made a donation in 2008). However, current economic conditions are dampening prospects for donor dollars in the coming year; 32% of those surveyed are “less likely” to make a donation in 2009, and 24% of donors intend to give less money than they did in 2008.
Monday, May 04, 2009
Vancouver, BC – Ipsos Reid, a sponsor of EPIC – the Sustainable Living Expo, released a poll today, revealing that despite the state of the economy, British Columbians feel the environment takes priority.
Thursday, April 30, 2009
New York, NY – Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down. This is the finding of a recent Ipsos Marketing, Consumer Goods study on global consumer attitudes and behavior that covered 18 countries around the world. In fact, more than half of global consumers shy away from new grocery, personal and household products during an economic downturn.
Thursday, April 23, 2009
Vancouver, BC – A new Ipsos Reid poll conducted on behalf of Retail BC finds that a retailer's actions to preserve and protect the environment is an important factor in store decision for most British Columbians, but that the percentage to whom it matters hasn't changed in the past year. Three-quarters of British Columbians feel a retailer's environmental actions are important when deciding where to shop on a day-to-day basis (74% with 21% very important and 53% somewhat important). Environmental actions are not of importance to the remaining one-quarter of the province's residents (24% with 19% not very important and 5% not at all important). Very few are unsure of the importance they place (2%). This is statistically the same as results from a similar poll conducted in April 2008, where three-quarters of British Columbians reported that environmental actions are important in their store decision (77% with 24% very important and 53% somewhat important) and two-in-ten do not consider it to be important (22% with 17% not very important and 5% not at all important).
Thursday, April 09, 2009
New York, NY - Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which posted its first significant improvement since September 2008. Overall consumer confidence advanced 30.1 points, bringing the RBC CASH Index to 38.3 in April, compared to 8.2 in March.
Wednesday, March 25, 2009
Toronto, ON – Three in (27%) ten Canadians say that they’re at least ‘somewhat likely’ to purchase a home in the next two years, according to an Ipsos Reid poll conducted behalf of RBC, and most (95%) of these potential homebuyers say that finding a ‘home with low energy consumption’ is an ‘important’ (54% very/41% somewhat) consideration.
Monday, March 16, 2009
Toronto, ON – The results of a new Ipsos Reid poll, conducted on behalf of P&G, have revealed that a majority (54%) of Canadians ‘enjoy’ (12% very much/42% somewhat) cleaning their home. In fact, two in ten (19%) Canadians say they spend at least an hour a day cleaning and tidying their home, with 8% spending more than an hour and a half of their time daily on this activity.
Thursday, March 12, 2009
New York, NY - Despite mounting job losses and a stock market spiraling toward a 12-year low, U.S. consumer sentiment edged up this month according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found that consumer sentiment remained very low, but stable. As a result, the overall RBC CASH Index stands at 8.2 for March 2009, up slightly from 1.6 in February, the lowest level on record since the inception of the Index in 2002.
Wednesday, March 04, 2009
Toronto, ON – Opportunity awaits as two in three (65%) Canadians believe the current real-estate market in Canada is a buyer’s market, according to the 16th Annual RBC/Ipsos Reid Housing Poll. Nearly three in ten (27%) say they’re ‘likely’ (9% very/18% somewhat) to purchase a home within the next two years’, up 4 points from last year and the largest single-year increase since 2001. The proportion that says they’re ‘very likely’ to purchase a home is up from 7% last year to 9% this year. But Canadians are split on whether buying conditions will change to be more favourable within the next year, such that it makes more sense to wait until next year (52%) or buy now (48%).
Thursday, February 26, 2009
New York, NY – Since 2006, Ipsos Public Affairs has been studying and tracking the corporate reputation of over one hundred leading corporations in the United States, and of over thirty different economic sectors or industries with a research program named I-Rep American Public.
Wednesday, February 18, 2009
Ottawa, ON – According to the 19th annual Ipsos Reid/RBC RRSP poll, three in ten (28%) boomers indicate that they plan on delaying the date of their retirement due to the current economic conditions. The most commonly-mentioned timeframes for delay are one to two years (43%) or three to five years (37%), although some are delaying their retirement for 5 or more years (9%). Just 3% will delay their retirement for less than a year.
Tuesday, February 17, 2009
New York, NY – Fasten your seatbelts as the travel industry is facing strong headwinds. According to a recent survey conducted among U.S. adults by Ipsos’ Travel and Tourism division, both business and leisure travel are expected to see deepening shrinkage in 2009. The survey shows four in ten (39%) business travelers are saying that the financial crisis will cause them to reduce their overall business trips and/or expenditures, and just over half (52%) of leisure travelers plan to reduce their overall leisure trips and/or expenditures, compared to 2008.
Thursday, February 12, 2009
Vancouver, BC – According to the recently released Ipsos Reid BC Home Buyers report, four-in-ten (42%) British Columbians expect housing prices to be lower in twelve months, down from 57% in November. Overall, British Columbians are forecasting a 3.0 percent average drop in home prices in their community, an improvement from the end of 2008 when a 6.7 percent decline was projected. Three-in-ten (32%) predict prices will remain the same while two-in-ten (20%) predict prices will be higher.
Wednesday, February 11, 2009
Toronto, ON — It appears that many Canadians are not taking the necessary steps to properly insure their newly purchased valuables, according to an Ipsos Reid poll conducted on behalf of RBC Insurance. While in the past two years leading up to the survey three in ten (30%) Canadians had bought or acquired something of value such as jewellery, art or other items, most did not take the necessary steps to ensure that their newly-acquired valuables were properly insured.
Friday, February 06, 2009
New York, NY – Are Americans at the higher end of the economic ladder continuing to share their wealth with others less fortunate? A recent Mendelsohn Affluent Poll set out to find out. As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked about their recent charitable donations.
Friday, February 06, 2009
New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.
Thursday, February 05, 2009
Toronto, ON – It appears that the slowdown in the economy is affecting the dining habits of most Ontarians, with a new Ipsos Reid poll of household primary grocery shoppers revealing that three quarters (74%) ‘agree’ (39% strongly/35% somewhat) that they are ‘dining in more often in order to reduce their expenses’. Just one quarter (26%) ‘disagrees’ (7% strongly/19% somewhat) that this is the case.
Thursday, January 22, 2009
Calgary, AB – "Online Media: All Change!", a new study released by Ipsos Reid, has found that online Canadians are multi-tasking for almost one-half of the time they spend on the Internet. Study author Mark Laver noted that "this is a very interesting finding in itself, particularly from an advertiser’s perspective. With such a high degree of multi-tasking occurring, how can an advertiser (online or offline) be sure their message is getting through? Keeping this in mind, advertisers and media companies need to ensure that they have the appropriate tracking mechanisms as well as unique and different material in order to break through in this cluttered environment."
Wednesday, January 14, 2009
Calgary, AB – A new study released by Ipsos Reid, Online Healthcare: Coming of Age, has found that almost three-quarters (70%) of online Canadians have visited a healthcare website in the past year. This figure is up slightly (+4%) from the last time the study was conducted in 2002. Study author Mark Laver noted that "this is another confirmation that the Internet has come of age as a meaningful resource tool for those online."
Wednesday, January 07, 2009
Vancouver, B.C. — A new Ipsos Reid poll conducted on behalf of Coast Capital Savings shows that current economic conditions have had a financial impact on most Canadians aged 25 to 54 with a chequing and/or savings account. Between one-third and two-thirds of Canadians agree that they are doing each of the following banking and finance related activities specifically because of the state of economic conditions:
Monday, December 22, 2008
Toronto, ON – With a recession looming over Canada, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television has revealed that a majority of Canadians intend to spend either the same (51%) or more (7%) on holiday gifts for their friends and family this year than last. Just four in ten (39%), intend to spend less this year.
Further, Canadians still appear to be in a generous spirit in spite of the economic slowdown, with most (53%) indicating that they will end up giving more than they receive. One quarter (22%) suggests they will give about the same amount of gifts as they receive this year, while some will give less than they receive (6%) this holiday season.
Monday, December 22, 2008
Ottawa, ON – As we approach one of the biggest shopping days of the year, according to a new Ipsos Reid poll conducted on behalf of PayPal, it appears that many (33%) online Canadians are avoiding long lines and making some of their Boxing Day purchases online this year.
Thursday, December 18, 2008
New York, NY — Americans have embraced streaming video, often at the expense of video downloading. Recent data from Ipsos MediaCT’s MOTION study confirms that nearly six in ten (57%) U.S. Internet users 12 years of age and older have streamed video in the past 30 days – 7% higher versus the end of 2007. In comparison, one in five (22%) have downloaded video in the past 30 days.
Wednesday, December 17, 2008
Vancouver, BC – Nine-in-ten British Columbians who either bought or leased a motor vehicle during the past 12 months or are very likely to do so in the next 12 months say they feel confident (87%) and informed (89%) when buying/leasing a vehicle, but a new Ipsos Reid poll suggests they might not know as much as they think they do.
Friday, December 12, 2008
New York, NY - Consumer sentiment plunged to a near all-time low as Americans continued to be bombarded with bleak economic news, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Tuesday, December 09, 2008
Toronto, ON – A new Ipsos-Reid poll conducted on behalf of Capital One has revealed that seven in ten (73%) are ‘concerned’ (29% very/43%) somewhat) about falling victim to identify theft through an online site, and a similar proportion (69%) are ‘concerned’ (29% very/40% somewhat) about the safety of their personal information being held in online accounts.
Thursday, December 04, 2008
New York, NY – A recent Ipsos poll conducted among U.S. adults has taken a look at the impact the current economic crisis in the United States is having on business and leisure travel across the country. The immediate impact is noticeable, and a continuation of the crisis into 2009 could see more leisure and business travelers significantly revising their plans.
Thursday, December 04, 2008
Markham, ON -- A new Ipsos Reid poll of Canadian small business owners, conducted on behalf of American Express, finds that nine in ten (89%) ‘agree’ (38% strongly/51% somewhat) that they ‘love to get up every day’ to do what they do. In fact, eight in ten (83%) ‘agree’ (31% strongly/52% somewhat) that ‘since they started their own business, they have enjoyed a better quality of life’. Despite being exposed to many risks as a result of opening their own business, nine in ten (91%) indicate that there are more rewards than risks associated with running their business. Clearly enjoying what they do, 93% say that they would do it all over again.
Thursday, November 20, 2008
Calgary, AB – Ipsos Reid’s long standing Interactive Reid study has found that year over year online spending dropped 13% among online Canadians in Q3, 2008. The study, which tracks consumer activities on the Internet, also found spending from Q2 to Q3 had dropped by 15%.
Wednesday, November 19, 2008
Vancouver, BC – The BC Home Buyers report, a new Ipsos Reid study, shows that 78% of British Columbians say it’s currently not a good (“not very good” or “not good at all”) time to sell a home. Nearly six-in-ten (57%) expect housing prices to be lower in a year’s time. Overall, British Columbians are forecasting a 6.7 percent decline in home prices in their community.
Thursday, November 13, 2008
New York, NY - Although energy prices have declined sharply, consumer sentiment remains under siege due to persistent negative forces ranging from the escalating job crisis to the prolonged housing debacle and the growing credit crunch, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Friday, October 31, 2008
Toronto, ON – As the holiday shopping season approaches, a new Ipsos Reid poll conducted on behalf of Amazon.ca has revealed that many Canadians do not appear to be looking forward to hitting the crowded malls this year to complete their holiday shopping. In fact, eight in ten (79%) ‘agree’ (44% strongly/35% somewhat) that they ‘don’t like crowded shopping malls during the holiday season, and so they try to avoid them’. Just two in ten (21%) ‘disagree’ (6% strongly/14% somewhat) with this sentiment.
Wednesday, October 29, 2008
Toronto, ON – Decision-makers at small and medium-sized businesses widely recognize the benefit of acquiring and sharing business information within their organization, but they also find it challenging according to a new Ipsos Reid survey conducted in Canada and Australia on behalf of Intel.
Wednesday, October 29, 2008
New York, NY (Oct. 29, 2008) – Over a quarter of homeowners (27%) say that the current U.S. economic environment is causing them to put their plans on hold for the purchase of a new or existing home, according to a new Ipsos Public Affairs poll conducted on behalf of Realogy.
Wednesday, October 29, 2008
Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of RBC in October, despite the turbulence and the turmoil of the current economic crisis, housing purchasing intentions are holding steady. Twenty-two percent (22%) of Canadians say they are ‘likely’ (7% very/15% somewhat) to purchase a home within the next two years, down only 1 point since January of this year.
Monday, October 27, 2008
New York, NY - Over the past six months, the popularity of online video services has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience in the U.S. Recent data sourced from Ipsos MediaCT’s MOTION study illustrate the widespread appeal online video services have with the majority of today’s Internet users, and how streaming video in particular has helped build an audience with women and those aged 35 and older.
Tuesday, October 21, 2008
New York, NY – Three-quarters of online consumers have some worry that they will fall victim to identity theft, according to a new Ipsos poll conducted in United States, Canada, France, Germany, Spain and the United Kingdom on behalf of PayPal.
Monday, October 20, 2008
Calgary, AB – The fourth wave of an Ipsos Reid Public Affairs national public opinion poll conducted on behalf of The Muttart Foundation, finds that charities continue to garner high levels of trust. More than three-quarters (77%) of Canadians say they trust charities ‘a lot’ or ‘some,’ a number that has been consistent since 2000.
Thursday, October 16, 2008
Markham, ON—As world economic markets tumble in turmoil, a new poll conducted by Ipsos Reid for American Express Canada reveals perspectives within Canada’s small businesses community: one in six (16%) Canadian small business owners are either worried about the short term viability of their business (9%) or pessimistic about the future of their business (7%) given the current economic situation.