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Consumer Trends Polls

Four in Ten (41%) Albertans Plan to Reduce Their Holiday Gift Spending This Year as Most (84%) Say Economic Downturn is to Blame

Thursday, December 01, 2016


Three in Four (73%) Online Shoppers Plan to Buy from Canadian Online Retailers This Holiday Season

Tuesday, November 29, 2016


American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source

Tuesday, November 29, 2016


Many (79%) Canadians are Having Trouble Coming Up with New Holiday Gift Ideas

Friday, November 25, 2016


Reuters/Ipsos: Samsung Galaxy

Tuesday, November 22, 2016

Washington, DC- The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.     

Despite Majority of Canadians Claiming Familiarity with Osteoporosis, More than Half (53%) Fail Quiz About Condition

Monday, November 21, 2016



Tuesday, November 15, 2016

New York, NY –The Santa Project conducted national quantitative research among over 1,000 adults ages 18+ (including over 300 parents who have children under the age of 18 living at home) investigating the importance of belief in Santa and the current state of belief across the country.     

Majority of Americans Surveyed Search Online for Coupons, Deals, Coupon Codes or Sales Before Making a Purchase During the Christmas Season

Thursday, November 03, 2016

New York, NY – According to a recent online study conducted by Ipsos on behalf of Offers.com, more than nine in ten (94%) Americans over the age of 18 are making purchases online, including 7% who report making online purchases more than once a week. More than one in ten say that they are making online purchases weekly (14%), and another two in five do this on a monthly basis (36%) or again at least a few times a year (37%). In contrast, only 6% of Americans over the age of 18 say that they never make online purchases.     

Ipsos Assesses Political Ads with Hear, Watch, Say Community

Tuesday, October 18, 2016

New York, NY – Are any of the major candidates or PAC supporters winning with their political ads? How are voters reacting to the campaign ads? Ipsos SMX’s proprietary “Hear, Watch, Say” panel (comprised mainly of millennials and self-identified influencers) was asked about these political ads in a study conducted for Ad Age.     

New global poll finds Americans most worried about terrorism, crime, and healthcare – while unemployment tops list of global citizens’ worries

Thursday, October 13, 2016

London, UK – The new Ipsos study “What Worries the World” is an online survey of adults in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. Its premise is simple: it asks global citizens whether they think things in their country are headed in the right direction or on the wrong track, and what the issues are which most worry them.     

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016

Monday, October 03, 2016

New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.     

More parents are saving for college—and they’re saving more money

Wednesday, September 28, 2016

Chicago, IL- Sallie Mae and Ipsos released the sixth edition of How America Saves for College on September 28, 2016. The study finds that more families are saving for college in 2016 than in the prior three years of How America Saves for College. Fifty-seven percent of parents reported saving—up 9 percentage points from 2015. The average amount parents have saved for college is also up, at $16,380.     

Six in Ten Americans Between the Ages of 45-60 Have Their Important Financial and Insurance Information Documented

Tuesday, September 27, 2016

Washington, DC – When it comes to documenting important financial account and insurance information, six in ten Americans between the ages of 45 – 60 say that they have done this (60%) – on par with other demographic groups included in the survey (LGBT 61%, African Americans 58%, Hispanics 56%). According to the recent online survey conducted by Ipsos on behalf of MassMutual, respondents are most likely to trust their spouse or significant other (58%) with access to this information in the event of an emergency, while about one in five (19%) prefer to trust their children with this information. Roughly one in ten have given access to this information to a brother or sister (9%), while very few say that they have a special friend (3%), a financial advisory (1%), or some other person (5%) who knows how to access that information in the event of an emergency. Another 5% say that they have not yet selected a person to share this information with.     

Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out

Tuesday, September 27, 2016

Washington, DC – When it comes to receiving or giving a gift, roughly six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer- Krasselt. Just under half of those surveyed also believe that the quality of the presentation (45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift special, while two in five (38%) say the same about the ribbon used. The use of a gift tag (25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out whether giving or receiving something special.     

One in Three (36%) Canadian Households Have No First Aid Training

Wednesday, September 07, 2016

Toronto, ON – Many Canadian households are not adequately prepared with first aid training in the event of an emergency, a new Ipsos survey on behalf of the Canadian Red Cross has found. Indeed, one in three (36%) Canadians say that nobody living in their household is trained in first aid. Four in ten (42%) say that one person in their household is trained, while the remaining two in ten (22%) have two (16%) or more trained first aiders living at home.     

Ipsos Advances Use of Behavioral Economics in Business

Thursday, August 25, 2016

New York, NY – Ipsos has launched a new behavioral economics think tank with the Yale School of Management (YSM) and Yale Center for Customer Insights (YCCI), as well as insights leaders from ConAgra Foods, Mars, Merck, Pfizer and SC Johnson. The YCCI-Ipsos Think Tank, which officially kicked off in June 2016, will develop and conduct research and experiments on the practical application of behavioral economics principles in key areas of consumer marketing.     

Ipsos Awards Top Honours for Financial Services Excellence in Canada

Thursday, August 25, 2016

Toronto, ON – Ipsos is pleased to announce the winners of its 2016 Best Banking Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience.     

Intentions to Buy and Sell Real Estate Increase Among Ontario’s Gen Y Population

Wednesday, August 03, 2016

Toronto, ON – More of Ontario’s younger generations are likely to buy a home in the next two years, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. One in four (24%) Ontarians in Generation Y say they are likely to purchase a home in the next two years (up eight points from last year), while 18% of Ontarians in Generation X said the same (a six-point increase from a year ago). For the purposes of this study, Generation X is defined as Ontarians born in 1965-1980, while Generation Y is defined as those born 1981-1995.     

Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect

Wednesday, July 27, 2016

New York, NY – Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together. The study found that parents and their children watch video-on-demand, use apps, stream music and go to the movies together more often than they have in prior years. This finding comes from the eighth wave of LMX Family, a syndicated study that tracks media and technology consumption of American families with children under the age of 12.     

Three in Ten (29%) Pokémon GO Players Agree It’s “Taking Over Their Life”, They’ve Skipped Day-to-Day Activities (29%) or Missed School or Work to Play (16%)

Tuesday, July 26, 2016

Toronto, ON — With Pokémon GO now legally available for download in Canada, many Canadians who have downloaded the app admit that it is beginning to consume their lives, according to a new Ipsos poll conducted on behalf of Global News.     

More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News

Thursday, July 21, 2016

Washington, DC — Pokémon Go has taken the media by storm, generating thousands of news stories since its recent debut. In order to better understand general awareness and knowledge of the app, Ipsos Public Affairs conducted a short online survey and found that a large majority of Americans recall having seen Pokémon Go on the news recently (83%).     

Growing Online Merchants’ E-Commerce Websites’ Efficiency Powered by BigCommerce

Thursday, July 21, 2016

These are the findings from an Ipsos poll conducted from February 16-18 2016. For the survey, a sample of BigCommerce merchants who sell online ages 18 and over were interviewed over the telephone to better understand what benefits BigCommerce provides and how BigCommerce differs from other e-commerce platforms. Each interview lasted for one hour and respondents had to have experience with a different ecommerce platform prior to BigCommerce, where ecommerce represents a substantial portion of their total revenue, at least $250K annually.     

Perceptions and Attitudes Surrounding the Arts in America

Thursday, July 14, 2016

These are the findings from an Ipsos poll conducted from December 11 - 15, 2015 on behalf of Americans for the Arts. For the survey, a sample of 3,020 adults ages 18 and over was interviewed online to better understand how and why art connects people, and how the arts contribute to overall well-being.     

Views on Real Estate Market Surge as Economic Confidence Rebounds

Wednesday, July 13, 2016

Toronto, ON – Ontarians are feeling decidedly more upbeat about the state of the province’s economy than they were last fall – newfound positivity that is helping to dramatically boost confidence in residential real estate markets, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. Twice a year since 2013, Ipsos has released an Ontario Homeownership Index in partnership with the Ontario Real Estate Association (OREA), taking the pulse of Ontarians’ perceptions of home ownership and real estate markets at the neighbourhood, city and provincial level. In the latest wave of tracking, the Index has shot up by 27 points to 129. This is not only significantly above the baseline level of expected perceptions about Ontario real estate; it is the strongest the Index has ever been (and by some distance) since tracking began.     

Jumpstart Automotive & Ipsos Connect Unveil Latest Auto Shopper Study Showing How Demographic Audiences Research And Purchase Vehicles

Wednesday, June 29, 2016

SAN FRANCISCO – Jumpstart Automotive Group, an expert automotive marketing and advertising company, today unveiled its latest auto shopper study in collaboration with Ipsos Connect, "Today’s Auto Shopper: How They Research And Why Trust Is So Essential in Winning Them Over." The report looks at new trends in the car-shopping process for several demographics, including women, Millennials, and Asian and Hispanic shoppers.     

Majority of Canadians say there’s “something for everyone” in Canada, so why go anywhere else?

Wednesday, June 29, 2016

Toronto, ON – Canadians agree, there’s no place like home, according to a new Historica Canada poll conducted by Ipsos in celebration of Canada Day. While most Canadians have been able to explore other countries, a majority (68%) still ‘agrees’ (23% strongly/45% somewhat) that ‘Canada has something for everyone, so why go anywhere else’. Moreover, a similar proportion (69%) ‘agrees’ (19% strongly/50% somewhat) that they ‘vacation in Canada because they want to learn more’ about their country.     

Families Spent Less Out-of-Pocket Last Year, Tapped More Scholarships and Grants, Says 'How America Pays for College 2016'

Wednesday, June 29, 2016

Newark, Del —Families spent less out of pocket for college in academic year 2015-16 compared to the prior year as families took advantage of more scholarships and grants to foot the bill, according to “How America Pays for College 2016,” the national study from Sallie Mae—the nation’s saving, planning, and paying for college company—and Ipsos—a global independent market research company. This year’s report—now in its ninth year—found scholarships and grants covered 34 percent of college costs, the largest percentage of any resource over the last five years. Approximately half of families used a scholarship or grant to help pay for college.     

For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday

Monday, June 27, 2016

Washington, DC – According to a recent online survey conducted by Ipsos Connect on behalf of Spotify, the majority of Americans say that they can feel like they have too little motivation on a typical Monday (55%) – with energy boosts seen as most critical early Monday morning (40%), or again mid-morning (18%). At least one in ten say that on a typical Monday they most need an energy boost lunchtime/ midday (9%) or in the afternoon (16%), while there is a greater need for a boost during the morning commute (9%) versus the evening/ afternoon commute (2%).     

How America Views Homeownership

Tuesday, June 14, 2016

These are the findings from an Ipsos poll conducted from May 4 – 15, 2016 on behalf of Wells Fargo. For the survey, a sample of 1,005 respondents living in the US was interviewed online, supplemented by additional interviewing among both Hispanics and African Americans, and boosts across 22 different metro regions. The total base size including all audiences is over 3,400 completes.     

Nearly Nine in Ten Women Would Try a Hand Held Device Which Guarantees to Find Their Perfect Foundation Match

Thursday, June 09, 2016

New York, NY – When it comes to cosmetic and skin care purchases, nearly eight in ten (79%) women have purchased such products in the last 6 months, including 65% who say they purchased cosmetics/ makeup more specifically during this time, according to a recent online survey among women conducted by Ipsos on behalf of Boots Retail, USA Inc. Mascara (75%), eyeliner (62%), foundation (64%) and lipstick (56%) were each purchased by at least half of those who bought cosmetics in the past six months, while another two in five women purchased concealer (41%) or blush (40%).     

National Health Leadership Conference Report

Monday, June 06, 2016

Toronto, ON - Healthcare is the most top-of-mind concern for Canadians (along with unemployment, each at 4 in 10) and while perceptions of the country’s healthcare system have improved from last year (80%, +5), many Canadians have concerns. Majorities worry about:     

64% of Americans Agree That the American Automobile Industry is Stronger Than it Was Five Years Ago

Wednesday, June 01, 2016

Seven years ago, on June 1, 2009, in a historic move to save a failing flagship of American manufacturing, General Motors declared bankruptcy. Since a near collapse, the automobile industry has made significant strides in a comeback, according to the American people. Americans in large majorities agree that the industry is both stronger than it has been in years past as well as being a key driver of the U.S. economy.     

Home Automation in Canada Set to Take Off—If Consumer Mindset Shifts

Tuesday, May 31, 2016

Vancouver, BC – Mass adoption of connected home devices may not be too far off. Ipsos focused in on the popular topic of home automation in its latest installment of the Canadian Interactive Trends Report, a quarterly syndicated study. Looking at interest, attitudes, and behaviours toward home automation among Canadian households, the study found that significant opportunities are just around the corner, but consumers need to understand the true value of home automation first.     

Memorial Day Brings Out a More Unified America

Friday, May 27, 2016

Washington, DC - Despite the apparent gap between Red State and Blue State America propelled by this crazy election season, Americans are actually more alike than different when it comes to celebrating Memorial Day. We all want to celebrate a good holiday.     

One Quarter (23%) of In-Debt Canadians Say They’ll Never be Debt Free; Those More Optimistic Say It Will Take 8 Years to Pay Down

Thursday, May 26, 2016

Toronto, ON – Three in four Canadians (73%) are currently in debt, whether it is a mortgage only (15%) or some level of consumer debt (58%), a new Ipsos poll for BDO reveals. One in three (36%) Canadians say they have ‘a little bit of consumer de