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Consumer Trends Polls

Majority of Canadian Employees (54%) Would Prefer Their Employer Give a Charitable Gift in the Employee’s Name, Rather than a Traditional Gift

Thursday, November 20, 2014

Toronto, ON – A majority (54%) of Canadian employees ‘agree’ (15% strongly/39% somewhat) that they would prefer if their employer would give a charitable gift in their name rather than a tangible gift’, according to a new survey conducted by Ipsos Reid on behalf of the World Vision Gift Catalogue. A minority (46%) ‘disagrees’ (15% strongly/31% somewhat) that they’d rather receive a charitable gift.     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, November 20, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the holiday shopping. Topline results are available for download on the right side of the page. For the Reuters article, please click here.     


Young Adults in Canada Place High Level of Importance on Their Communities, See Designated Driving as Part of Building a Better Community, Keeping Friends Safe

Thursday, November 13, 2014

Toronto, ON – Young adults in Canada place a high level of importance on their community, and see designated driving as a way of making their community a better place to live, according to an unprecedented national survey of 2,685 young adults under the age of 35 commissioned by Labatt Breweries of Canada. The survey – conducted by Ipsos Reid in July – is Canada’s largest and most comprehensive study ever released of young adults’ views on their contributions to the community and attitudes towards designated driving.     


Ipsos/Celgene: Pancreatic Cancer Awareness

Thursday, November 13, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Celgene on Pancreatic Cancer Awareness. Topline results are available for download on the right side of the page.     


From Makeovers to Taking Over: What Reinvention Means to Canadians

Wednesday, November 12, 2014

Toronto, ON – New Year’s resolutions haven’t quite arrived, but that doesn’t mean that Canadians aren’t thinking about how they can achieve a fresh start. According to recent research conducted by Ipsos Reid, three-in-ten (32%) Canadians are thinking about reinventing a part of their life in the future. And from a brand’s perspective, that means some big opportunities. As part of the study, twenty different ways in which Canadians reinvent themselves were analyzed and categorized into four groups, including minor physical changes, shaping work and personal life, growing and experiencing, and finally, some fairly drastic life changes.     


Three in Four Adults across 10 Countries Are Fearful of Attacks by Cyber Hackers that Could Damage their Country’s Institutions and Economy

Tuesday, November 11, 2014

Washington, DC – Three quarters of adults (75%) across 10 countries are fearful that cyber hackers are carrying out attacks to break into and either steal from or exploit and control major sectors and elements of the economy and its institutions in their country, according to a new global survey of over 5,000 adults conducted by Ipsos Public Affairs on behalf of Honeywell. A quarter of respondents (25%) do not share this concern, though fewer than one in ten (6%) say that they are not at all fearful.     


Ipsos/RBC Consumer Outlook Index: November 2014

Thursday, November 06, 2014

Washington, DC - November’s RBC Consumer Outlook Index shifts slight downward this month, down nearly two points since October. All other indices have shifted lower correspondingly. The overall index score for this year has consistently stayed between nearly 50 and 52 points, despite this month’s downward shift.     


More than Half of Adults Set a Budget on Holiday Shopping

Thursday, November 06, 2014

New York, NY – Six in ten (60%) U.S. adults set a budget on their holiday gift shopping, while four in ten (40%) do not, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. However, they are more evenly divided when it comes to making holiday gift lists, with just over half (53%) saying that they do so. These findings are very similar to those of last year’s survey, in which about six in ten (62%) reported that they set a holiday shopping budget, and half (51%) said that they made a holiday gift list.     


Research Shows One Key to Market Relevancy is Brand Reinvention

Thursday, October 23, 2014

Toronto, ON – Coca-Cola. Tim Hortons. Blackberry. What do these three brands have in common? According to recent research conducted by Ipsos Reid, they are all companies that Canadians believe are in the process of trying to reinvent themselves. The survey also reveals that almost eight-in-ten (78%) Canadians agree that companies or brands are able to reinvent themselves, while two-in-ten (22%) describe it as a difficult or impossible thing to do.     


Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date

Tuesday, October 21, 2014

Toronto, ON – Choosing one’s preferred retirement date may be harder than expected, according to the results of a new Ipsos Reid survey conducted on behalf of Sun Life.     


Four in Ten (39%) Canadians with Debt Say they ‘Don’t Know What they Would Do’ If they Had No Income for Six Months

Monday, October 20, 2014

Toronto, ON – Just one in three (32%) Canadians say they have no debt obligations, with the remaining majority (68%) saying they have ‘some’ (54%) or ‘a lot’ (14%) of debt, according to a new Ipsos Reid poll conducted on behalf of TD Insurance. Interestingly, residents of Saskatchewan and Manitoba are most likely to say they have no debt (42%), followed by those living in BC (34%), Ontario (34%), Quebec (30%), Alberta (27%), and Atlantic Canada (22%). Residents of Saskatchewan and Manitoba are also most likely to say they have ‘a lot’ of debt (21%), followed by those living in British Columbia (18%), Atlantic Canada (18%), Alberta (15%), Ontario (13%), and Quebec (12%).     


Most (67%) Canadians Have Taken Advantage of New Anti-Spam Legislation to Consent on Receiving Emails from Organizations

Tuesday, October 07, 2014

Ottawa, ON – With new anti-spam laws in effect, a new survey conducted by Ipsos Reid on behalf of the Canadian Internet Registration Authority (CIRA) reveals that many Canadians are using the new laws to keep their inboxes clear of unwanted information sent by out by organizations.     


Ipsos/RBC Consumer Outlook Index: October 2014

Thursday, October 02, 2014

Washington, DC - October’s RBC Consumer Outlook Index continues its upward movement, up nearly two points since August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.     


American Moms Are Under Pressure: Their Finances, The Future, The Housework And ‘Being a Mom’ Found to Be Their Top Sources of Stress

Tuesday, September 30, 2014

New York, NY – Two-thirds (67%) of American moms say they are at least “somewhat” stressed, including 14% who say they are “very” stressed, according to Growing Pains: The Stresses of Being an American Mom, a new online survey of 1,000 moms ages 18+ conducted by Ipsos Public Affairs on behalf of the Clinton Foundation.     


When it Comes to Internet Privacy, Most Canadians say Individual Rights (59%) Trump the Needs of Society and Law Enforcement (22%)

Tuesday, September 30, 2014

Ottawa, ON – When it comes to Internet privacy, most Canadians are in favour of protecting the rights of individuals over those of society. When asked to choose which of two statements is closest to their own personal opinion, three in five Canadians (59%) say that, to protect individuals, Internet service providers should not be allowed to share personal information about internet usage (search habits, browsing history, etc.) with law enforcement agencies without informing the individuals whose information is being shared while just one in five (22%) say that, to protect society, we should make it easier for law enforcement agencies to get access to personal information about internet usage (search habits, browsing history, etc.). These are among the findings of a new Ipsos Reid poll conducted on behalf of the Canadian Internet Registration Authority.     


Three Quarters of British Columbians Support the Renewable and Low Carbon Fuel Requirement Regulation

Thursday, September 25, 2014

Vancouver, BC –Three quarters (73%) of British Columbians are supportive of the Renewable and Low Carbon Fuel Requirements Regulation, including one in four (24%) who strongly support it, according to a survey conducted by Ipsos Reid on behalf of the Western Canada Biodiesel Association.     


Eight in Ten (82%) Canadians Say It’s Important to them Personally that Canada Helps Improve Child and Maternal Health in Developing Countries

Tuesday, September 23, 2014

Toronto, ON – With Prime Minister Harper expected to make maternal and child health a focus of his upcoming address to the United Nations General Assembly, a new survey conducted by Ipsos Reid on behalf of World Vision Canada reveals that most Canadians place a personal importance on the issue of maternal and children’s health in developing countries and want Canada to continue to be a major presence on the topic for the foreseeable future.     


Affluent Population Expands in Size, Spending Power & Marketplace Importance

Thursday, September 18, 2014

New York, NY – The 2014 Ipsos Affluent Survey USA, released today, projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). This segment is vital to the U.S. economy, spending $2.0 trillion annually across a range of products and services. The study finds that Affluents are early adopters and heavy users of technology, but also reports that Affluents are heavy consumers of traditional media, and that their readership of print publications is essentially unchanged from a year ago.     


Risk from Counterfeiters to Increase as China's Auto-Parts Market to Double in Size by 2019

Thursday, September 18, 2014

LONDON – Ipsos Business Consulting, a leader in fact-based business consulting, has published new research highlighting the risks posed by counterfeiters in China's fast-growing automotive parts market.     


2014 Cleaning Industry Insights

Wednesday, September 10, 2014

New York, NY - The following are some highlights of the 2014 Cleaning Industry Insights report, a national survey among managers of cleaning operations from several industries:     


Ipsos/RBC Consumer Outlook Index: September 2014

Thursday, September 04, 2014

Washington, DC - September’s RBC Consumer Outlook Index continues its slow upward movement, up about 1.0 point from August, however the overall impression of stability in confidence continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points with this month marking the high point for the year.     


Eight in Ten (82%) Online Canadians Have Made an Online Purchase This Year

Wednesday, September 03, 2014

Vancouver, BC – Consumers in Canada are spending more time on the Internet than ever before—especially to shop. According to the latest research from the eCommerce chapter of the Ipsos Canadian Inter@ctive Reid Report, over eight in ten (82%) Canadian Internet users have made a purchase online in the past year. The study also found that the average amount of reported spending annually for online purchases in Canada is $954.     


Nine in Ten (87%) Post-Secondary Students Report Still Having a Lot to Learn About Managing Finances

Wednesday, September 03, 2014

Toronto, ON – With a new semester underway and students learning new and big ideas inside the classroom, most indicate there’s another subject outside the classroom that they still could broaden their horizons on: financial management.     


Nine in Ten (91%) Torontonians Say Billy Bishop Toronto City Airport a Valuable Asset for the City

Tuesday, September 02, 2014

Toronto, ON – Nine in ten (91%) Torontonians ‘agree’ (52%/39% somewhat) that the Billy Bishop Toronto City Airport is a ‘valuable asset for the city’, up 4 points since last year, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority. Conversely, one in ten (9%) ‘disagree’ (4% strongly/5% somewhat) that it is.     


Ipsos/RBC Consumer Outlook Index: August 2014

Thursday, July 31, 2014

Washington, DC - August’s RBC Consumer Outlook Index shows slight upward movement this month, up 1.0 point from last month, however the overall trend of stability continues. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows predominant increases and one notable decrease.     


Budgeting Tops Cost Cutting and Earning More as Most Helpful Down-Payment Saving Strategy for Prospective Ontario Homebuyers

Tuesday, July 29, 2014

Toronto, ON – Ontarians planning to buy a home in the next two years say they will create a budget to help save for the prospective home’s down-payment (40%), trumping cutting costs (36%) and earning more money, through such avenues as over time or a second job (36%), according to a new study conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).     


CSGA Collaborates with Ipsos Reid for Sporting Goods Insights

Monday, July 28, 2014

Toronto, ON – Staying ahead of the game in the sporting goods industry just got a bit easier, thanks to a strategic partnership between Ipsos Reid, Canada’s largest survey-based market research firm, and the Canadian Sporting Goods Association (CSGA). The new partnership will provide CSGA members with access to an extensive range of insights on the sporting goods industry, including equipment, clothing, footwear, and fitness participation.     


Americans Prioritize Jobs – Fair Trade Laws

Wednesday, July 23, 2014

Washington DC – A recent public opinion study conducted on behalf of the Alliance for American Manufacturing indicates that in the context of international trade deals, Americans prioritize protecting American jobs and making sure deals are fair.     


Ipsos Reid and TrojanOne Announce the Most Valuable Properties in Canada

Tuesday, July 22, 2014

Toronto, ON – Sponsorships are a tactic in the arsenal of many savvy marketers. When the chemistry between a sponsor and property is right, it can truly boost a brand’s image and resonate with consumers. Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, and TrojanOne, an entrepreneurial marketing agency, partnered to determine the properties that bring the most value to their sponsors – from the consumers’ perspective.     


Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers’ Personal Information and Privacy

Thursday, July 17, 2014

New York, NY – While a majority of U.S. adults do see the risks involved with companies having access to their personal information, six in ten (58%) feel that generally speaking, companies in the U.S. do a good job of protecting their customers’ personal information and privacy , including one in ten (11%) who feel that they do a very good job, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Just over one-third (35%) view companies as doing a bad job, including 8% who view it as very bad, while 6% are not sure.     


Majority (53%) of Canadian Parents Believe Cruises are an Ideal Family Vacation

Wednesday, July 16, 2014

Toronto, ON – With children out of school and vacation season in full swing, Canadian parents are always looking for fun family plans, while many see hopping aboard a cruise ship as a perfect plan, according to a new survey conducted by Ipsos Reid on behalf of tripcentral.ca. Majority (53%) of Canadian parents believe a cruise would be the ideal vacation for their families, bested only by all-inclusive sun vacations (76%) and theme parks (64%) but ahead of nature vacations (52%), major city stays (49%), culture or history vacations (46%), organized tours (44%) or some other vacation (25%).     


Two-Thirds (68%) of Pre-Retired Boomers Have Not Discussed All Aspects of Retirement with Their Spouse or Partner

Wednesday, July 16, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of RBC and their annual Retirement Myths & Realities Poll, reveals that most Canadians aged 50 and older who are not yet retired have yet to discuss all the facets related to retirement with their significant others. Only one in three (32%) pre-retired boomers has discussed all of the following topics with their spouse or partner:     


Over Nine in Ten Canadians (93%) and Americans (90%) Agree That Downtowns Need to Become More Livable Spaces

Tuesday, July 15, 2014

Toronto, ON – Over nine in ten Canadians (93%) and Americans (90%) want downtowns to become neighbourhoods that feature green spaces (eg. parks, public areas, trees, etc) and walkable areas, according to a new Ipsos Reid poll on behalf of Lamb Development Corp. A very slim proportion disagreed with this idea (7% Canadians, 10% Americans).     


Condos Rank as Second Most Popular Real Estate Choice for Prospective Ontarian Homebuyers

Thursday, July 10, 2014

Toronto, ON – While the average detached home is still the standard for prospective homebuyers in Ontario, many Ontarians are turning to the condo market for their future residential needs, according to a new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association and The Ontario Home Ownership Index.     


Fourth Annual Shred-It Security Tracker Reveals Canadian Businesses Continue to be Complacent About Information Security

Wednesday, July 09, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of Shred-It Security reveals that information security habits of Canadian c-suite executives and small business owners are becoming increasingly complacent.     


Fourth Annual Shred-It Security Tracker Reveals Declining Priority of Information Security Among American Businesses

Tuesday, July 08, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Shred-It Security reveals a deprioritizing of information security and a decrease in investment of destruction of confidential information within many American businesses, marking the first decline in four years.     


In Turkey, a Majority (66%) Would Not Feel Safe Riding in a Car or Motor Vehicle with Counterfeit Parts…

Tuesday, July 08, 2014

Ankara – Seven in ten (66%) of those in Turkey would not feel safe riding in a car or motor vehicle if they knew it contained imitation, copy or counterfeit mechanical or engine parts but three quarters (74%) believe it’s often impossible to tell the difference since there are so many imitation, copy or counterfeit products that look exactly like the real, authentic product. Furthermore, a majority (69%) of those in Turkey agree it is hard to know who to trust when buying parts for a car or vehicle.     


Ipsos/RBC Consumer Outlook Index: July 2014

Thursday, July 03, 2014

Washington, DC - July’s RBC Consumer Outlook Index shows little movement this month, down 0.5 points from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mixed small increases and decreases with an overall picture of stagnating consumer confidence.     


Window Shopping Takes on New Meaning with Puget Sound Residents

Thursday, July 03, 2014

Seattle, WA – Online clothing retail is growing, and local stores are feeling the hit. Nordstrom brick and mortar sales in the 4th quarter of last year dropped 3.3% while online sales increased by 30%1. Figures like these can be alarming, but clothing retailers without a strong online presence shouldn’t board their windows up just yet. According to a recent study by Ipsos MarketQuest, a Bellevue Market Research firm, a large number of Pacific Northwest consumers still go to clothing stores not just to buy but also to browse.     


Three Quarters of Canadians Want to Be Conscience Shoppers (77%) and Feel Responsible for Taking Action to Protect Children from Child Labour (75%)

Wednesday, June 25, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada as part of the agency's No Child For Sale campaign reveals that most Canadians are wanting to be more conscience in their shopping, especially since they believe they have a part to play, through their buying habits, to protect children from exploitative labour.     


41 Million People in the U.S. and Canada Play Fantasy Sports

Wednesday, June 18, 2014

Minneapolis, MN – A new study conducted by Ipsos Public Affairs on behalf of the Fantasy Trade Sports Association estimates that 14 percent of the U.S. population aged 12 and over and 19 percent of the Canadian population of the same age play fantasy sports. Based on the 2013 population estimates from the U.S. Census Bureau and Statistics Canada, this represents 41 million fantasy sports players across both markets; the highest number of players recorded in the five years the study has been conducted.     


Commercial Sources Still Dominate Video Viewing in Canada

Tuesday, June 17, 2014

Toronto, ON – Commercial video sources (e.g., live TV, PVR, Video-on-Demand, TV Network websites, video streaming apps provided by cable/satellite/IPTV providers) remain the primary vehicle through which Canadians are viewing video, despite the proliferation of over-the-top (OTT) services, according to a new Ipsos research study conducted on behalf of the Television Bureau of Canada.     


Majority (55%) of Canadians Who Have Accessed the Legal System Did Not Hire a Lawyer to Represent Them

Tuesday, June 17, 2014

Toronto, ON – With the Canadian justice system being accessed by a million Canadians each year, a new study conducted by Ipsos Reid on behalf of DAS Canada reveals that those using the legal system are not using legal representation to defend them.     


Canadians in Cars Talking About Their Road Pet Peeves

Tuesday, June 17, 2014

Toronto, ON – Nearly all Canadians can admit to having certain ‘pet peeves’ within their day-to-day life, with Canadians on the road feeling no different. According to a new survey conducted by Ipsos Reid on behalf of RBC Insurance, nearly all licensed Canadians have their automotive annoyances and have provided their top ‘pet peeves’.     


Ipsos/RBC Consumer Outlook Index: June 2014

Thursday, June 05, 2014

Washington, D.C. - June’s RBC Consumer Outlook Index shows a slight uptick in American consumer confidence, with the overall index score at 51.0, up nearly a point from last month. Since January of this year, the overall index score has consistently stayed between 50 and 52 points. This month shows mostly steady increases with one notable decrease in the RBC Inflation Index.     


Majority (58%) of Torontonians Support Reduction in the Municipal Land Transfer Tax, Just 28% Oppose

Thursday, June 05, 2014

Toronto, ON – A majority (58%) of Torontonians ‘support’ (23% strongly/36% somewhat) ‘a reduction in the Land Transfer Tax paid by home buyers, instead of a complete repeal of the tax’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. In contrast, just 28% ‘oppose’ (14% strongly/14% somewhat) a reduction in the LTT, while 14% don’t know which position they support.     


Cards, Dining Out, and Phone Calls Are the Top Three Ways America Celebrates Father’s Day

Wednesday, June 04, 2014

New York, NY – Sending or giving cards to the dads in their family (34%) is the most common way US adults celebrate Father’s Day, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs. Three in ten also say that they take the dads in their families out for brunch, lunch, or dinner to celebrate Father’s Day (29%), while slightly more than a quarter celebrate by calling to wish the dad(s) a Happy Father’s Day (27%). Less than one in ten (7%) report that they usually send or give the dad(s) in the family an outdoor/sports-related gift, while few typically send or give a tie or other apparel (5%) or take care of chores that day like mowing the lawn or washing the car, to give dad(s) a break (3%). One in five (20%) celebrate by sending/giving the dad(s) in the family some other type of gift. However, the largest proportion of respondents, more than a third (35%), say that they do not typically do anything to celebrate Father’s Day.     


Albertans on Energy Efficiency

Friday, May 30, 2014

Calgary, AB – Ipsos Reid polling, conducted on behalf of The Alberta Energy Efficiency Alliance (AEEA), shows most Albertans supporting increased funding for energy efficient building upgrades, as well as increased minimum energy efficiency standards for products.     


Getting Chores Done is a Source of Conflict in Their Household, Say One Quarter (27%) of Americans in 12 States

Thursday, May 22, 2014

Minneapolis, MN – A new survey conducted by Ipsos Reid on behalf of Honeywell reveals that while a majority of Americans in 12 states have assigned specific chores to keep their household in order, these tumultuous tasks often lead to conflict and can fall on deaf ears.     


Property Prospects in 26 Countries: Four in Ten (38%) Globally Think This Month Will Be a Good Time to Buy Property

Thursday, May 22, 2014

Global — A new poll by global research company Ipsos finds that four in ten (38%) respondents in 26 countries think the next 30 days will be a good time to buy real estate, such as a house, vacation property or investment property. This figure has remained unchanged over the past three months (since February 2014). It is three points lower than this time last year (April 2013: 41%) and one point lower than two years ago (April 2012: 39%).     


Puget Sound Residents Will Choose Relaxing over Shopping this Memorial Day

Wednesday, May 21, 2014

Seattle, WA – What would Memorial Day be without all the sales? They are the biggest of the year, inspiring many to seek advice on how to get the best deals on what’s hot this summer. But most residents of the Seattle and Northwest area will not be shopping this weekend. Instead, they will be hanging out at home with family and friends.     


Alberta’s Ten Most Loved Brands Revealed by Ipsos

Friday, May 16, 2014

Calgary, AB – There are some brands that devote significant time and energy to build strong emotional connections with consumers. And in return, consumers love them above others. Ipsos and Alberta Venture wanted to know what these brands were. After asking over 1000 consumers in the province to rate a variety of companies they have strong ties with, Ipsos unveiled the list of Alberta’s Top 10 Most Loved Brands. The results were presented during a reception event on Thursday, May 15 at the Calgary Marriott Downtown Hotel.     


Trust Continues to Play a Major Role in Canadian Consumer Decision-Making

Thursday, May 15, 2014

Toronto, ON – Canadians continue to value trust as a major factor in consumer decision-making with eight-in-ten (81%, 20% strongly agree/61% somewhat agree) Canadians saying they would pay more to support a product or service from a brand they trust, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Only one in five (19%, 3% strongly disagree/16% somewhat disagree) disagreed that they would pay more money to support a brand they trust.     


Nearly Nine in Ten Small Business Owners Claim Technology – and Keeping Up with Technology Trends – Is Important to Their Business, Yet Costs to Upgrade Seen as Most Significant Technology Challenge

Wednesday, May 14, 2014

New York, NY – Nearly nine in ten (86%) small business owners state that technology - and keeping up with technology trends - is important to their business, according to a new poll of 551 US owners of businesses with 500 or fewer employees, conducted by Ipsos Public Affairs on behalf of Microsoft. This includes half (50%) who feel that keeping up with technology/ trends is very important to the success of their business, and another two in five (36%) who say that this is somewhat important.     


Reflecting on Typical Mother’s Day Gifts, Clothing (76%) and Jewelry (48%) Most Seen as Gifts Made Using Child Labour

Thursday, May 08, 2014

Toronto, ON – With Mother’s Day approaching and many heading out to stores to pick up flowers or other gifts for their moms, a new Ipsos Reid survey reveals that many Canadians might not think to check the typical gifts they give their moms each and every Mother’s Day for where or how they’re made.     


Toronto Homeowners See Kitchen (52%) and Bathroom (15%) Upgrades as Those Most Likely to Improve Home Value

Thursday, May 08, 2014

Toronto, ON – A new survey of Toronto homeowners conducted by Ipsos Reid on behalf of the City of Toronto reveals the top upgrades city residents believe would improve the value of their homes.     


Cards, Phone Calls and Dining Out Are the Top Three Ways America Celebrates Mother's Day

Wednesday, May 07, 2014

New York, NY – Sending or giving cards to the moms in their family (41%) is the most common way US adults celebrate Mother’s Day, according to a new survey conducted by Ipsos Public Affairs. Three in ten also say that they call the moms in their family (35%) or take them out for brunch, lunch, or dinner to celebrate Mother’s Day (31%). Only 16% say that they typically send flowers, and 3% give candy, while 22% give some other type of gift. Less than one in ten (8%) report that they usually take care of household chores that day like cooking or cleaning, to give mom a break. Roughly a quarter (26%) say that they don’t typically do anything to celebrate Mother’s Day.     


The Canadian Employment Mobility Landscape: 46% of Canadians Might Move for Work, 55% Would Not Move for Any Circumstance

Thursday, May 01, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of the Canadian Employee Relocation Council (CERC) and released today shows that, on average, 46% of Canadians might take a job or work contract that would force them to move to a new location.     


Ipsos/RBC Consumer Outlook Index: May 2014

Thursday, May 01, 2014

Washington, D.C. - May’s RBC Consumer Outlook Index shows virtually no change in American consumer confidence, with the overall index score at 50.1, up marginally after last month’s decrease. For the past year, consumer confidence has not stagnated at or near the current level of 50-51 on the RBC COI.     


Most (88%) Torontonians See Homeownership as Part of ‘The Canadian Dream’, But Seven in Ten (68%) Say MLTT Would Limit Ability to Afford a Home

Tuesday, April 29, 2014

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA) reveals that although most Torontonians believe home ownership to be one of life’s most important moments, the presence of the municipal land transfer tax is viewed as a barrier to home ownership.     


Half (51%) of Canadian Dog Owners Can’t (30%) or Don’t Know (21%) How to Recognize Seasonal Allergy Signs in Their Dogs

Thursday, April 24, 2014

Toronto, ON – With Spring’s seasonal allergies on the way for Canadians’ canine companions, many dog owners can’t identify allergic signs and incorrectly believe that their furry friends share similar allergy signs.     


Ipsos/Reuters Poll: World Cup

Wednesday, April 16, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the World Cup. Topline results are available for download on the right side of the page.     


Helping Others Important in Driving Women’s Sense of Self-Worth

Tuesday, April 15, 2014

New York, NY – For many women, feelings of self-worth are intertwined with the act of giving back, according to a new poll of over 1,000 women aged 18-74 conducted by Ipsos on behalf of L’Oréal Paris. Four out of five (81%) say that seeing other women giving back inspires them to do the same. Furthermore, women who do give back through their charity involvement (such as volunteering time or money, being a member, managing or being on the board, or founding the organization) are particularly likely to have a strong sense of self-worth compared to those who are not so involved (84% vs. 76%).     


More Young Canadians See Homeownership as a Good Investment in 2014 (86%, Up 8 Points)

Thursday, April 10, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of RBC and their 21st Annual Homeownership Poll, positive sentiment for homeownership among young Canadians has noticeably increased since this time last year.     


Ipsos/RBC Consumer Outlook Index: April 2014

Thursday, April 03, 2014

Washington, D.C. - With April’s RBC Consumer Outlook Index showing a minor drop in American consumer confidence, it is becoming clear that the past year has seen no real improvement in overall consumer sentiment. Other than last fall’s government shutdown-related drop and subsequent recovery, consumer confidence is functionally unchanged over the last year indicating the slow recovery since the recession may have stalled.     


Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction

Thursday, April 03, 2014

New York, NY – Customer satisfaction is often touted as the most important issue among business leaders. If you want to win your customer’s business, it goes without saying that they have to be highly satisfied. But in an article recently published in MIT Sloan Management Review, a duo of thought leaders from Ipsos Loyalty argue that the reality is far more complex.     


Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers

Friday, March 21, 2014

New York, NY – Many American adults believe the features of reloadable prepaid cards are beneficial to consumers, with their convenience, flexibility, and spending limits seen as the top benefits to consumers, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years

Wednesday, March 19, 2014

New York, NY – One in four (26%) U.S. adults say that they plan to save all or part of their tax refund this year, while about the same proportion plan to use it to pay debt (25%) according to a new online survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. About one in six (16%) plan to use it on everyday expenses (such as groceries, bills, or gas), one in ten for travel (11%) or home improvements (9%), and one in twenty towards a large purchase, such as a car or a house (6%). Just under one in ten say they will use it for something else (8%), or are unsure (8%) of how they will spend it. About three in ten (29%) are not expecting a refund this year.     


Ipsos/Reuters Poll: Travel

Monday, March 10, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about travel. Topline results are available for download on the right side of the page.     


Ipsos/RBC Consumer Outlook Index: March 2014

Thursday, March 06, 2014

Washington, D.C. - March’s RBC Consumer Outlook Index shows a return to previous trends after a temporary drop in February. The stability in the overall index reflects trends seen elsewhere in the consumer data. Specifically, employment confidence is at the highest point on record, after taking a brief dip last month due to seasonal holiday employment ending. Consumers still report stable, if not strong, local economies and personal finances.     


Ontario ICI Construction Contractors Bullish About Year Ahead

Wednesday, March 05, 2014

Toronto, ON – Ontario construction contractors are bullish about the amount of business they’ll do in 2014, according to a new Ipsos Reid poll conducted on behalf of the Ontario Construction Secretariat.     


Most Parents of Elementary (80%) and High School (70%) Students Would Take Their Kids Out of School for a Week+ Vacation

Tuesday, March 04, 2014

Toronto, ON – One the verge of March Break, a new survey of parents with kids in the household who have traveled by air to a sun destination within the last three years or plan on doing so within the next year reveals that most parents are willing to pull their kids out of the classroom for a week or longer when it comes time to take a family vacation.     


A Snapshot of Sleep Preferences Among Travellers in Great Britain, the United States, Russia and China

Monday, March 03, 2014

Toronto – Hotel goers have varied preferences when it comes to staying in hotels, such as mattress characteristics, nighttime routines and what they prefer to have on their bedside tables. The data is part of a new study conducted online by global research company Ipsos on behalf of the Four Seasons Hotels and Resorts in the United States, Great Britain, Russia and China. The study includes a sample of 3,148 respondents who have ever stayed in a hotel.     


Most (91%) Working Canadians Feel Skills Shortage Will Continue to be an Important Issue in 2014

Tuesday, February 25, 2014

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Randstad Canada, addressing the gaps and shortages in skills valued in the workplace continues to be of the utmost importance. Nine in ten (91%) working Canadians believe that the skills shortages and skills gaps will continue to be an issue of importance for 2014.     


One in Four (24%) Canadian Homeowners Expect Their Home to Be Their Primary Source of Retirement Income

Wednesday, February 19, 2014

Toronto, ON – As housing prices continue to rise in large Canadian cities, a sizeable portion of Canadian homeowners plan to use their homes as their primary source of income after they leave the workforce, according to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial.     


While Most Growers Recognize and Will Adjust Growing Practices for Problematic Herbicide Resistance, Fewer than Half (44%) Suspect They Have It

Tuesday, February 18, 2014

Toronto, ON – According to a third annual herbicide resistance poll conducted by Ipsos Reid on behalf of BASF Canada Inc., most growers share a concern about weed resistance and plan to combat it by changing their growing practices, although less than half suspect they have these troublesome weeds.     


Ipsos Names the Top 10 Most Loved Brands in British Columbia

Friday, February 14, 2014

Vancouver, BC – People interact with brands every day, and in British Columbia, some brands are so close to our hearts that we actually love them. Ipsos and BCBusiness wanted to know what those brands were and unveiled their list of BC’s Top 10 Most Loved Brands at a reception event on the evening of Wednesday, February 12. Results were based on an Ipsos study that asked respondents to rate a variety of brands that have strong ties within the province along various dimensions of brand love.     


Content Stacking on the Rise

Wednesday, February 12, 2014

Toronto, ON – TV viewership in Canada has come a long way from the days of rabbit ears and antennae. Today’s viewers not only have a greater variety of content to watch, but they also have more ways than ever to watch. A recent poll conducted through the Ipsos Online Omnibus revealed that 74% of adult online Canadians subscribe to Cable TV/Satellite TV/IPTV. Drilling down deeper, among TV Service Subscribers, half (47%) augment or compliment their service by subscribing to or using one or more over-the-top (OTT) content services. In fact, just over a quarter (28%) subscribe to one OTT service, while nearly a fifth (20%) subscribe to two or more OTT services.     


New Study Shows One in Five (21%) Ontario Convenience Stores Sell Cigarettes to Underage Patrons

Monday, February 10, 2014

Toronto, ON – According to a new mystery shop study of 190 Ontario convenience stores conducted by Ipsos Reid on behalf of Canada’s National Brewers, one in five (21%) stores did not ask for valid identification of underage patrons. Major chains and independent stores were equally found to sell tobacco products to patrons under the provincially-defined legal age of 19 years old. Alarmingly, of the 44 stores visited in Toronto, 56% allowed underage patron purchases without asking for valid identification.     


Ipsos/RBC Consumer Outlook Index: February 2014

Thursday, February 06, 2014

Washington, D.C. - February 2014 sees minimal change in consumer confidence as measured by the RBC Consumer Outlook Index. However, the stability in the overall index obscures several countervailing trends observed in the consumer data. Specifically, employment confidence is weaker as seasonal holiday employment ends but consumers are reporting stronger local economies and personal finances as the national economy continues to heal.     


Canadian RRSPs Rebound: Ownership and Contributions Up in 2013

Wednesday, February 05, 2014

Toronto, ON – According to a new study conducted by Ipsos Reid on behalf of RBC for the 24th Annual RBC RRSP poll, more Canadians are planning for the future by owning RRSPs and putting more away. Six in ten (59%) Canadian adults now own RRSPs, up 4 points from 55% in 2012. The average planned contribution by RRSP holders has gone up by more than $500 from this time last year and now sits at approximately $4,653 per contributor.     


Eight in Ten Gen X (79%) and Gen Y (77%) Ontarians Say Home Ownership is Important to Them

Monday, February 03, 2014

Toronto, ON – Eight in ten (79%) Gen X and Gen Y (77%) Ontarians say that home ownership is ‘important’ to them, identifying it as a 6 or higher on an importance scale of 1 to 10, according to an Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.     


New Research Collaboration Helps Marketers to Better Understand, Target and Reach America’s Affluent

Wednesday, January 29, 2014

New York, NY – The Affluent in America are among the most coveted yet most elusive audiences for marketers across many sectors of the American economy. Thanks to a new relationship between Ipsos and mTAB, understanding and reporting on their media habits and behaviors is becoming more accessible to brands. Ipsos and mTAB are pleased to announce an exciting collaboration for making the Ipsos Affluent Survey USA available to brand marketers on mTAB’s platform.     


Two new brands join Top 10 Most Influential Brands in Canada: Ipsos Reid

Tuesday, January 28, 2014

Toronto, ON – Ipsos Reid unveiled the Top 10 Most Influential Brands in Canada at FFWD: Advertising & Marketing Week in Toronto. With the results based on its third-annual Most Influential Brands study, Steve Levy, Chief Operating Officer, Ipsos Reid, discussed the dimensions and factors surrounding why brands are influential, and explained how the following brands made it to the top 10 in 2013:     


Ipsos/RBC Consumer Outlook Index: January 2014

Thursday, January 09, 2014

Washington, D.C. - January’s RBC Consumer Outlook Index shows widespread improvement in confidence and a more optimistic outlook about the economy. The damaging impact of the government shutdown appears to have receded from consumer confidence with a 1.8 point rise in the RBC Consumer Outlook Index in the last month and a 4.5 point improvement since November.     


Ipsos/Reuters Poll: Holiday Shopping

Wednesday, January 08, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on holiday shopping. Topline results are available for download on the right side of the page.     


Ontarians Optimistic About Real Estate Market in 2014

Monday, December 30, 2013

Toronto, ON – Six in ten (59%) Ontarians believe the current real estate market in Ontario is ‘favourable’, according to new research conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA). This compares to just two in ten (18%) Ontarians who believe the market is ‘not favourable’, while one quarter (23%) are ‘neutral’ in their assessment.     


Americans Get Their Financial Houses in Order for 2014

Friday, December 20, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Wells Fargo on Black Friday shopping. Topline results are available for download on the right side of the page.     


A Bit of Holiday Green for the Emerald City and Vicinity

Friday, December 20, 2013

Seattle, WA – A recent survey conducted by Ipsos MarketQuest found Puget Sound area residents spending a quiet and green holiday at home – including shopping for a lot of gifts online.     


Global Attitudes on Materialism, Finances and Family

Friday, December 13, 2013

Global — A major online survey of over 16,000 people across 20 countries conducted by global research company Ipsos suggests that those in emerging economies might see themselves as more materialistic and feel under more pressure to make money than their counterparts in North America and Europe. Looking to the future, respondents appear to be considerably more optimistic about themselves and their families than they are about their country.     


Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer

Wednesday, December 11, 2013

New York, NY – According to a new survey of over 1,000 personal email users conducted on behalf of Microsoft, the email features and services most important to respondents include ensuring ads don’t interfere with email experience (70%), providing advanced spam filters (69%), and providing an easy-to-understand user interface (67%), with seven in ten respondents rating these as extremely/very important.     


Just One Quarter of U.S. Adults Have a Winter Emergency Kit in Their Car

Tuesday, December 10, 2013

New York, NY – Close to seven in ten (68%) U.S. adults say that they do not currently have a winter emergency kit in their car, according to a new online survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. While this proportion is similar to that of the 2012 survey (65%), only one quarter (24%) of those surveyed this year say that they do have a winter emergency kit in their car, down from 28% a year ago. Close to one in ten (8%) report that they do not currently have a car, on par with last year (7%).     


Three in Ten (27%) Pre-Retired Canadians Expect to be ‘Snowbirds’ in Retirement, Although Fewer (16%) Retirees Acknowledge Flocking South for Winter

Tuesday, December 10, 2013

Toronto, ON – While Canadians approaching retirement may think they want to spend their post-career years heading somewhere warm for the winter, the reality is that Canadians currently living in retirement find there’s no place like home year-round, according to the RBC 2013 Retirement Myths and Realities poll conducted by Ipsos Reid.     


Ipsos and I-Behavior Team Up to Help Marketers Reach America’s Affluent

Monday, December 09, 2013

New York, NY and Denver, CO – Reaching America’s affluent can be a challenge. However, thanks to a new arrangement between Ipsos and I-Behavior, Inc., marketers now have a richer and more robust way to access and assess their campaign capabilities when targeting this desirable segment. I-Behavior, the premier provider of behavioral targeting services, across virtually any channel, will now be able to on-board and distribute digital audience segments based on the Ipsos Affluent Survey USA. This will allow greater targeting for marketers trying to reach and connect their products, services and brands with America’s affluent population.     


Ipsos/Reuters Poll (December 5): Black Friday Shopping

Thursday, December 05, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on Black Friday shopping. Topline results are available for download on the right side of the page.     


More Canadians Enjoy Feeling Good About Giving to Charity (87%) than Receiving Presents (81%) During the Holidays

Thursday, December 05, 2013

Toronto, ON –The holiday season is a time for many errands to run and to-do lists to take care of, but most Canadians appear to be generally satisfied with these traditional holiday to-do items, according to a new Ipsos Reid survey conducted on behalf of The World Vision Gift Catalogue.     


Ipsos/RBC Consumer Outlook Index: December 2013

Thursday, December 05, 2013

Washington, D.C. - December’s RBC Consumer Outlook Index shows a broad rebound in confidence as well as a more optimistic outlook about the economy. The Government shutdown and near default are over a month in the past and the holiday season is around the corner. Both of these factors contribute to the 2.7 point rise in the RBC Consumer Outlook Index since last month. All other metrics show similar signs of improvement with the exception of the RBC Inflation Index, which has held steady.     


Seven in Ten (70%) Americans Plan on ‘Giving Back’ This Holiday Season

Monday, December 02, 2013

New York, NY – With the holiday season now underway and shoppers starting to fill stores looking for gifts to wrap, Americans also appear to be saying ‘Tis the season to give back’, according to a new Ipsos Public Affairs survey conducted on behalf of PlanG.     


Celebrities In the Media: No Journalism Here Just Click Bait

Tuesday, November 26, 2013

Toronto, ON – Seven in ten (68%) Canadians believe that it’s the media who is most likely to do sensationalized stories about celebrities to get as many people as possible to go to their digital media site to earn ad revenue—essentially “click bait” to drive people to media sites—as opposed to celebrities themselves and their publicists to get noticed by as many people as possible (32%) according to a new poll done by Ipsos Reid on behalf of the Canadian Journalism Foundation.     


Seven in Ten (69%) Torontonians Support Phasing-Out the Toronto Land Transfer Tax (Up Four Points from May)

Monday, November 25, 2013

Toronto, ON – In light of the launch of the City of Toronto’s 2014 budget-setting process, a new study conducted by Ipsos Reid on behalf of the Toronto Real Estate Board reveals that a strong majority of city residents support a phase-out of the Toronto Land Transfer Tax (LTT).     


Puget Sound Citizens to Kickoff Thanksgiving Away From Home (and Away from Football)

Thursday, November 21, 2013

Seattle, WA – A recent survey of planned activities over the Thanksgiving holiday finds residents of the Puget Sound area planning to travel and watching surprisingly little football.     


Half (48%) of Canadians Say There’s Nothing They Want for Christmas; Majority (61%) Don’t Need Anything

Thursday, November 21, 2013

Toronto, ON – With the holiday countdown underway and many shoppers beginning to pile into stores to start their holiday shopping, a sizeable portion of Canadians are indicating that they don’t have anything on their Christmas wish list, according to a new survey conducted by Ipsos Reid on behalf of The World Vision Gift Catalogue.     


Canadians Spending More Online, Dollars- and Cents-wise

Wednesday, November 20, 2013

Vancouver, BC – We know that Canadians spend a lot of time on the Internet and now they are putting more of their money where their fingers and eyes are. According to the latest research from the Ipsos Canadian Inter@ctive Reid Report, online Canadians are spending more cold hard cash on online purchases than ever before. The eCommerce Special Feature Report from the 2013 study shows that online Canadians spend an average of $899 through purchases and transactions on the Internet, which is up from the $639 average revealed in the 2012 study. Slicing through the data, the study also revealed that men spend more online than women with the 2013 figures reporting averages of $1,080 and $725 respectively.     


New Study Shows Canadians are Hot on What’s Cool

Tuesday, November 19, 2013

Toronto, ON – What’s so cool about ‘cool’? According to recent research conducted by Ipsos Reid, Canadians are in love with ‘cool’ and we don’t just mean the autumn temperatures. The study reveals that 48% of Canadians use the word ‘cool’ at least once a week, 23% use it at least once a day and 1% admitted that they use the word over 50 times per day. Clearly, ‘cool’ is a word that remains youthful and relevant and has become an enduring part of the Canadian lexicon.     


Overall Holiday Spending of Canadian Gift Givers to Increase Slightly in 2013; Increase Driven by Non-Gift Expenses

Wednesday, November 13, 2013

Toronto, ON – As the prime holiday shopping season approaches, Canadians are remaining generous in spirit, while continuing last year’s trend of tightening their belts as gift-givers, according to a new survey conducted by Ipsos Reid on behalf of RBC. Anticipated holiday spending has increased since this time last year, although this is not driven by expecting to spend more on gifts.     


Canadians Looking to a New Star in the Mobile Device Market

Tuesday, November 12, 2013

Toronto, ON – There’s a rising star in Canada’s mobile device market. Findings from the sixth wave of Ipsos Reid’s Mobil-ology study, conducted in August, have shown that in 2013, Samsung has made significant gains in Canada’s Smartphone and Tablet device markets.     


Eight in Ten (85%) Working Canadians Believe Employees Can Be Fully Productive From Any Environment Given the Right Tools

Thursday, November 07, 2013

Toronto, ON – For many working Canadians, flexibility should be a core tenet of business as most believe workers can be productive from anywhere and the traditional ‘9-5’ desk job is becoming increasingly unnecessary, according to a new Ipsos Reid survey conducted on behalf of Microsoft.     


Seventy-Two Percent of Black Friday Shoppers Plan To Do Some or All of Their Shopping Online

Wednesday, November 06, 2013

New York, NY – Just over half (53%) of U.S. adults plan to shop on Black Friday this year, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. Of those planning to shop on Black Friday, 35% plan to shop primarily online, 28% plan to shop primarily in stores, and 37% will shop both online and in stores.     


Ipsos/RBC Consumer Outlook Index: November 2013

Thursday, October 31, 2013

Washington, D.C. - November’s RBC Consumer Outlook Index shows a clear and dramatic effect of the recent Government shutdown and near default, with the Outlook Index 3.7 points down from last month, the largest single-month decline since the Recession hit in 2008. All other metrics show similar large declines with the exception of the RBC Inflation Index, which has held steady.     


Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

Tuesday, October 29, 2013

Global — Only four in ten (37%) agree – give a rating of five (14%) or four (22%) on a five-point agreement scale – they would rather wait for something to catch on before they try it. The majority of global citizens do not agree: 32% disagree – give a rating of one (17%) or two (16%) – while three in ten (31%) do not have a strong opinion either way and give a rating of three. The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Canadians Equally as Likely to Be ‘Anxious’ (38%) or ‘Comfortable’ (38%) with Their Current Debt Level, While One Quarter (24%) Have no Debt

Tuesday, October 29, 2013

Toronto, ON – According to the results of a new study conducted by Ipsos Reid on behalf of RBC’s and its 3rd Annual Debt Poll, Canadians finding themselves in debt have been turning to old-fashioned remedies, such as cutting back on spending and postponing spending on big items, to help them reduce debt levels – and they’re equally as likely to be anxious as comfortable with their current debt level.     


Canadians Three Times More Apt to Like Meaningful Gifts (94%) Compared to Extravagant (31%) Ones During Holidays

Thursday, October 24, 2013

Toronto, ON – With the holiday season quickly approaching, it will once again be time for many to rush to the stores to beat the lines and look for bargains. While this has been a consistent routine for Canadian families over the years, many are indicating a desire to receive meaningful gifts as opposed to extravagant ones gifts, according to a new survey conducted by Ipsos Reid on behalf of The World Vision Gift Catalogue.     


For Two Thirds of Consumers, the State of the Economy Is Impacting Their Holiday Shopping Plans; Many Motivated to Seek Out Bargains and Coupons This Holiday Season

Tuesday, October 22, 2013

New York, NY – Two thirds (66%) of consumers report that the state of the economy will have some impact on their holiday shopping this year, including four in ten (41%) who say that it will motivate them to seek out bargains and coupons this holiday season, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. While a third of respondents (36%) say that the state of the economy will not impact their spending, they are much more likely to say that they are worried and that they will spend less (27%) than to say that that they are confident and will spend more (5%).     


Ipsos/RBC Consumer Outlook Index: October 2013

Thursday, October 03, 2013

Washington, D.C. - Overall American consumer optimism has decreased slightly since last month, with the notable exception of the Jobs Index holding steady and the notable decrease in the perception of rising prices. October’s RBC Consumer Outlook Index is down 0.4 points to 50.7. Across most individual metrics, this month’s data shows some pessimism, perhaps due to the budget talks in Washington, DC.     


Ipsos/Reuters Poll: Video Games

Monday, September 30, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on video games.     


Although Three in Four (74%) Employers Believe Essential Skills Are Strategically Relevant to Their Business, Only Three in Ten (31%) Would Like to Provide Training in These Skills

Thursday, September 26, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of ABC Life Literacy Canada reveals that while employers realize the importance of essential skills to their business, not many are willing to invest and provide training for such skills for their employees.     


Ipsos/RBC Consumer Outlook Index: September 2013

Thursday, September 05, 2013

Washington, D.C. - American consumer optimism has increased since last month, with some indices reaching new highs. September’s RBC Consumer Outlook Index is up1.7 points to 51.1, driven in large part by increased optimism about employment. This increase is reflected across nearly all sub-indices, with the exception of Investment, which remained stable. Across most individual metrics, this month’s data shows a movement towards optimism driven by perceptions of a stable economy. This increase is in contrast to August and July’s numbers, both of which had declined since June’s near-record highs.     


One in Three (32%) Torontonians Have Used Billy Bishop Toronto City Airport

Wednesday, September 04, 2013

Toronto, ON – One in three (32%) Torontonians have used Billy Bishop Toronto City Airport, including half of those living downtown, according to a new Ipsos Reid poll of 700 Toronto residents (including 300 living downtown south of Queen Street) conducted on behalf of the Toronto Port Authority. The average Torontonian has used the airport 2.1 times (including non-users), while the average user has used it approximately 7 times (6.7).     


New Multi-Country Survey from RetailMeNot.com Shows Americans Are Most Likely to Value Brands that Offer Coupons and to Use Coupons and Vouchers Proudly

Thursday, August 22, 2013

New York, NY - A new Ipsos poll conducted on behalf of RetailMeNot.com across 11 countries. Topline results are available for download on the right.     


Ipsos/Reuters Poll (August 22): Back-To-School & Holiday Shopping

Thursday, August 22, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on back-to-school and holiday shopping.     


Cleaning Industry Insights Survey - 2013 Findings

Wednesday, August 14, 2013

New York, NY - Procter & Gamble Professional commissioned Ipsos Public Affairs to conduct a national survey among managers of cleaning operations from several industries with the objective of exploring their perceptions, attitudes and behaviors about their business and how they are adapting to the challenges brought on by the current economic climate.     


Ipsos/RBC Consumer Outlook Index: August 2013

Thursday, August 01, 2013

Washington, D.C. - American consumer optimism has decreased marginally since last month, but remains fairly strong relative to the past few years. August’s RBC Consumer Outlook Index is down 1.3 points to 49.4, the second month in a row it has dropped following June’s record high. This slight decline is reflected across all sub-indices. Across most individual metrics, this month’s data shows a movement towards stability and consistency rather than optimism – but does not reflect the pessimism that has been prevalent in these measures over the past few years.     


Majority (55%) of Americans Willing to Pay More for Clothing Not Made Using Child Labor

Thursday, July 18, 2013

New York, NY – Most Americans are willing to spend a little extra when it comes to making sure the products they buy are made without the use of child labor, according to a new Ipsos Public Affairs survey conducted on behalf of ChildFund International. A majority (55%) of Americans indicate that they’re willing to pay more for clothing not made using child labor, while a minority (45%) say they aren’t willing to pay more for these purchases.     


Canadians Drastically Underestimate the Number of Child Slaves Globally; On Average, Estimate 1/10th the Actual Amount

Tuesday, July 16, 2013

Toronto, ON – A major problem in the lack of action against child labour/slavery is that most Canadians know that a such problem exists throughout the world, but they are unaware how many children are being forced into these conditions and when asked to provide an estimate on how many child slaves and child labourers doing 3D jobs (dirty, dangerous, and degrading) there are worldwide, Canadians drastically miss the mark, according to a new Ipsos Reid survey conducted on behalf of World Vision Canada.     


Ipsos/RBC Consumer Outlook Index: July 2013

Wednesday, July 03, 2013

Washington, D.C. - American consumer optimism has dropped off slightly from last month’s record highs, but remain relatively strong overall. July’s RBC Consumer Outlook Index is down 1.1 points to 50.7, which is still the second-highest score measured since December 2007. This trend is reflected across all subindices, with sustained high ratings on jobs, investments, expectations about the future, and current sentiment about the economy today. While most of these post small dips since last month, they are all indicative of overall positive direction since the start of 2013.     


Cleaning Industry’s Perceptions and Usage of Technology and Social Media: Results of a Study Among Managers of Cleaning Operations

Thursday, June 27, 2013

New York, NY - An Ipsos Public Affairs poll conducted on behalf of Procter and Gamble Professional among managers of cleaning operations based in the United States shows that:     


Ontario Beer Drinkers Enjoy Competitive Beer Prices Prices Under Alternative Retail Systems Higher Than Ontario

Thursday, June 27, 2013

Toronto, ON – An extensive market research study carried out by Ipsos Reid, the country’s largest market and opinion research firm, shows that Ontarians are paying beer prices significantly lower than what consumers pay in private stores in British Columbia and Alberta. Ontario prices were also found to be on average competitive with those found in Quebec—and, while prices in Quebec’s corner and grocery store retailing system compared most favourably to Ontario, those prices benefit from significantly lower provincial taxes: on a typical 24 pack Quebec taxes are 35% less than Ontario beer taxes.     


Vacation Deficit Increases as Fewer Americans Confident They’ll Take a Vacation This Year

Monday, June 24, 2013

New York, NY – The vacation deficit in America is increasing this year over last, as fewer Americans intend to take a vacation in 2013, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance. Fewer than half (48%) of Americans say they’re ‘confident’ (32% very/16% somewhat) that they’ll take a vacation in 2013 – defined as leisure travel of at least a week at least 100 miles from home – down 4 points from last year. Furthermore, just 8% say they have already taken a vacation this year, which is down 3 points since last year.     


Average Canadian Has Seen Their Favourite Movie About 17 Times

Friday, June 21, 2013

Toronto, ON – As Cineplex releases Super Ticket, a one-price theatre ticket that allows patrons to purchase a ticket to the in-theatre version of the movie as well as a digital copy for home use later on, this gives movie goers who often end up buying the movie when released on DVD a jump-start on the purchasing what could be some of their favourite movies. According to a new study conducted by Ipsos Reid on behalf of Cineplex, the average Canadian indicates that they have seen their favourite movie approximately 17 times.     


Nearly Half of Small Business Owners Are Most Commonly Paid by Check

Friday, June 21, 2013

New York, NY – Nearly nine in ten (88%) small business owners report that at least some proportion of their customers pay by check, according to a new poll of over 1,000 business owners (defined as having a maximum of 500 employees) conducted by Ipsos Public Affairs on behalf of WePay. Likewise, nearly half (45%) report that their customers most frequently pay by check, while three in ten (30%) say that they tend to be paid by credit card, and a quarter (25%) are most commonly paid in cash.     


British Columbians and Driving Vacations

Wednesday, June 19, 2013

Vancouver, BC – A new Ipsos Reid online poll conducted on behalf of the British Columbia Automobile Association (BCAA) shows that BC drivers won’t let gas prices get in the way of a summer driving vacation. A majority (55%) of drivers agree with the statement that ‘Gas prices won’t hold me back from a driving vacation this summer.’     


Majority (54%) of Canadian Parents of Children 12 and Under Wish It Were Easier to Come Up With Things to Do With Family in the Summer Months

Tuesday, June 18, 2013

Toronto, ON – With summer knocking on the door and the final school bell of the year about to ring, many Canadian families are anxiously trying to figure out ways to keep their families entertained during this upcoming summer season, although easier is said than done, according to a new study conducted by Ipsos Reid on behalf of Netflix Canada.     


Nine in Ten (89%, Up 21 Points) Indicate Willingness to Pay More For Products Guaranteed to be Free of Child Labour; Average Canadian Willing to Spend 23% More (Up 12 Points)

Monday, June 10, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada reveals that a sizeable portion of Canadians are in agreement that they’d be willing to pay more for purchases if there was a guarantee it’s production was free of child labour and exploitation. Nine in ten (89%) indicate their willingness to pay more for a product if there was a guarantee it would be child labour-free, which is up from 68% in 2012.     


Ipsos/RBC Consumer Outlook Index: June 2013

Thursday, June 06, 2013

Washington, D.C. - American consumer attitudes continue to improve, and reflect recent indicators suggesting economic improvement: June’s RBC Consumer Outlook Index is at the highest rating we have seen since October 2007. This public optimism has yielded upward movement across all sub-indices as well, with improved perceptions on jobs, investments, expectations about the future, and current sentiment about the economy today. Perceptions of inflation are up as well, driven primarily by rising home prices.     


Large Majority of Americans View Credit Cards as Important to the U.S. Economy and to Small Businesses

Tuesday, June 04, 2013

New York, NY – Nearly three quarters (72%) of adults feel that credit cards are important to the U.S. economy and more than three quarters (77%) believe credit cards are important to small businesses, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Most Millionaires Shop at Walmart

Tuesday, June 04, 2013

Toronto, ON – When pop culture portrays millionaires, it is typically with images of luxury cars, high-end stores, designer boutiques in exotic locations, and limitless spending with little sensitivity to cost. Yet, a new survey of Canadian millionaires conducted by Ipsos Reid reveals that most of them shop at Walmart, placing it number-one among major retailers in Canada among millionaires.     


Familiarity (74%) and Support (87%) For Canada’s Supply Management System High Among Country’s Mayors and Reeves

Thursday, May 30, 2013

Toronto, ON – Awareness and support for Canada’s supply management system is high among the country’s mayors, deputy mayors, and reeves, according to a new study conducted by Ipsos Reid on behalf of the Egg Farmers of Canada.     


Many See Sharing One’s Belongings Online as a Great Way to Earn Extra Money

Monday, May 20, 2013

New York, NY – Nearly six in ten (56%) U.S. adults agree that being able to borrow or rent someone’s property or belongings online is a great way to save money, according to a new poll of over 2,000 adults conducted by Ipsos Public Affairs on behalf of Airbnb. Similarly, nearly half of U.S. adults (47%) agree that sharing one’s property/belongings online is a great way to have an extra source of income.     


Rising Food Prices Cause Canadians to be More Frugal, Make Smarter Food-Buying Decisions

Thursday, May 16, 2013

Toronto, ON – Canadians are likely to keep a closer eye on the price tags the next time they’re at the grocery store as most believe food prices have gone up and it’s had an impact on their shopping habits, according to a new survey conducted by Ipsos Reid on behalf of RBC. Eight in ten (84%) believe food prices have increased in the last year compared to the year before, compared to only 15% who believe they’ve stayed the same and 1% who believe they’ve decreased.     


More Than Eight in Ten (82%) Canadians Believe the May Long Weekend is an Ideal Time to Tackle Chores

Tuesday, May 14, 2013

Toronto, ON – Although many take the May 24 weekend to get away from it all, most Canadians also believe that it’s a suitable time to get a jump on their spring chores, according to a new Ipsos Reid Survey conducted on behalf of Canadian Tire. Over eight in ten (82%) Canadians ‘agree’ (24% strongly/58% somewhat) that given the extra day, the May long weekend is ideal for doing spring chores, while just two in ten (18%) disagree’ (4% strongly/14% somewhat) that it’s an ideal time to tackle chores.     


Ipsos/RBC Consumer Outlook Index: May 2013

Thursday, May 02, 2013

Washington, D.C. - While almost a third of Americans say they have been impacted in some way by the sequester, this does not appear to have damaged consumer confidence, which has remained steady since last month. The May RBC Consumer Outlook Index is the third highest rating since January 2008, following peaks in September 2012 and April 2013. While there have been dips to the RBC Investment Index and RBC Current Conditions Index, these both posted significant growth last month and so the overall scores remain high.     


BC Views on Property Transfer Tax

Wednesday, May 01, 2013

Vancouver, BC - An Ipsos Reid survey conducted on behalf of the Real Estate Board of Greater Vancouver shows that a majority of British Columbians have some concerns with the provincial Property Transfer Tax.     


Majority (60%) of Canadian Homeowners Admit to Mistake Making When Buying a Home; Renovations (15%), Small Down Payments (14%), and No Home Inspection (13%) Among Top Concerns

Monday, April 29, 2013

Toronto, ON – When it comes to the purchase of a home, most Canadians admit to making some mistakes, according to the 20th Annual RBC Homeownership Poll conducted by Ipsos Reid. The majority (60%) of Canadian homeowners indicate they’ve made some kind of mistake when buying a home, compared to two in five (40%) who say they haven’t.     


Majorities of Americans Find Current Credit and Debit Card Payment Networks to Be Efficient, Secure and Trustworthy

Wednesday, April 24, 2013

New York, NY – Majorities of adults find the current credit and debit card payment networks to be efficient, trustworthy, and secure according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Specifically, nearly three quarters (73%) agree that through the credit and debit payment system transactions are processed seamlessly and efficiently. Similarly, more than six-in-ten feel that the current payment system is one they can trust (65%), and that their privacy and security are protected in this system (61%) . Moreover, eight in ten (80%) believe that credit card companies provide protection and security to their customers when it comes to their personal and financial information.     


Two in Five (39%) Canadians Drivers Likely to Buy a Car in Next Two Years

Wednesday, April 17, 2013

Toronto, ON – According to a new poll conducted by Ipsos Reid on behalf of RBC, two in five (39%) Canadian drivers consider themselves ‘likely’ (13% very/27% somewhat) to purchase a car in the next two years, while three in five believe such a purchase is ‘not likely’ (46% strongly/15% somewhat) in this time frame. Canadians potentially in the market for a new vehicle vary with regards to how long it will take for them to make their next purchase:     


Ipsos/RBC Consumer Outlook Index: April 2013

Thursday, April 04, 2013

Washington, D.C. - Consumers appear to feel they have avoided the ‘doom and gloom’ promised last month with the onset of sequester; three in five (61%) feel sequester has had a small impact, no impact at all, or an uncertain impact on the economy. This sense of relief, paired with increasing optimism about the housing market and one’s personal finances, finds the April RBC Consumer Outlook Index at the second-highest figure recorded since October 2007. The RBC Investment Index and RBC Current Conditions Index also post very impressive growth, both now at their highest scores since 2007.     


Canadians See Slowdown in Housing Market as Fewer (15%) Are ‘Likely’ (4% Very/11% Somewhat) to Purchase a Home in Next Two Years, Down 12 Points From Last Year

Tuesday, March 26, 2013

Toronto, ON – Many Canadians are taking a wait-and-see approach to home-buying in 2013, especially those entering the housing market for the first time, according to a new survey conducted by Ipsos Reid on behalf of RBC.     


Although Three in Four (74%) Employers Believe Essential Skills Are Strategically Relevant to Their Business, Only Three in Ten (31%) Would Like to Provide Training in These Skills

Monday, March 25, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of ABC Life Literacy Canada reveals that while employers realize the importance of essential skills to their business, not many are willing to invest and provide training for such skills for their employees.     


Extra Tidbits from Global News: BC1 Poll

Monday, March 18, 2013

Vancouver, BC – Ipsos Reid’s poll for Global News: BC1 was about more than just BC politics. It also asked British Columbians where they stand on a variety of other provincial issues.     


Google Named Most Influential Brand in the United States

Thursday, March 14, 2013

New York, NY – Apple is innovative, Walmart has presence, Facebook is engaging, but if you want to know what the most influential brand in the United States is, turn to Google. No, not to ask the question, but rather, it is Google itself that is the Most Influential Brand in the United States. This seemingly all-encompassing Internet entity has topped the list in the recently revealed findings of a new study conducted by Ipsos called The Most Influential Brands in the United States 2013.     


Ipsos/RBC Consumer Outlook Index: March 2013

Thursday, March 07, 2013

Washington, D.C. - With the arrival of the sequester, consumer outlook has dropped notably. The March RBC COI fieldwork period bracketed the start of sequester, and so this month’s data captures a strong sense of public pessimism about the economy. The March RBC Consumer Outlook Index shows a marked decline, and this carries over across most sub-indices (with Jobs the only sub-index that is holding steady). The improved economic outlook evident in the first two months of 2013 appears to have been wiped out by rising gas prices and the failure of the government to avoid sequestration.     


Four in Ten (43%) Canadian Farmers Suspect Having Herbicide-Resistant Weeds; More (63%) Believe Weeds Are Getting Tougher to Control

Tuesday, March 05, 2013

Toronto, ON – Weeds are a constant concern for many farmers, and it appears that most believe they’re getting tougher to control, according to a new poll conducted by Ipsos Reid on behalf of BASF Canada Inc. Six in ten (63%) Canadian growers ‘agree’ (16% strongly/47% somewhat) that ‘weeds in my field are getting tougher to control’, which is up 7 points from the first wave of the poll in March 2012. Less than four in ten (37%) farmers ‘disagree’ (8% strongly/29% somewhat) that weeds are getting tougher to control, down 7 points from early last year.     


Less Than Half of Canadian Small Businesses Promote Themselves Via Dedicated Website (41%) or Social Media (39%)

Wednesday, February 27, 2013

Toronto, ON – Many Canadian small businesses appear to be missing out on online opportunities when it comes to growing their business and earning revenue, according to a survey conducted by Ipsos Reid on behalf of RBC. Only four in ten (41%) Canadian small businesses promote their business through a dedicated website, while another 5% have a dedicated site but don’t use it to promote their business. One in three (32%) don’t have a dedicated website, while one in five (21%) don’t promote their business.     


Close to Half of Canadians Now Own a Smartphone

Thursday, February 21, 2013

Toronto, ON – The Canadian population is nearing the tipping point of becoming a Smartphone majority. Key findings in Ipsos Reid’s most recent wave of Mobil-ology, a syndicated study of the mobile market in Canada, show that 47% of Canadians now report using a Smartphone, a significant increase over last year, when 34% of Canadians reported using such a device. Tablet device use has also jumped with 21% of Canadians reporting use of these devices, an increase from just 10% a year ago.     


Only One Quarter (27%) of Working Canadians Expect to Be Fully Retired by Age 66

Wednesday, February 20, 2013

Toronto, ON – The proportion of Canadians who expect to retire by age 66 has been consistently declining over the last five years, reaching a new low mark in 2012, according to a new Ipsos Reid survey conducted on behalf of Sun Life Financial.     


Average Canadian Starts Saving for Retirement at Age 32

Wednesday, February 20, 2013

Toronto, ON – With so many sources telling them to start saving for retirement as early as possible, the average Canadian won’t start putting away for their retirement until their early thirties, according to a new poll conducted on behalf of Ipsos Reid on behalf of RBC. The data reveals that the average Canadian won’t start saving for retirement until the age of 32. One in five (21%) will start saving for retirement before the age of 25, while one in four started saving for retirement between the ages of 25-34 (24%) or 35-54 (26%). Only 3% of Canadians started saving for retirement at 55 or later. Alarmingly, one in four (26%) Canadians have not started saving for retirement yet.     


U.S. Postal Service Saturday Delivery Poll

Thursday, February 14, 2013

Washington, D.C. - Below are the findings from an Ipsos poll conducted for the U.S. Postal Service.     


Global Consumers Willing to Fork Out More for Fresh and Sustainable Packaging

Wednesday, February 13, 2013

New York, NY – When it comes to food and beverage packaging, consumers are most likely to pay more for value-added features that relate to freshness and sustainability. This is the latest finding from a global study conducted by Ipsos InnoQuest.     


Two in Five (38%) Married or Common-Law Canadians Consider Themselves to Be Struggling Financially

Wednesday, February 13, 2013

Toronto, ON – While most Canadians who are married or living common law are aware of their debts and discuss financial problems with their partners, many still believe they have financial difficulties, according to a new Ipsos Reid poll conducted on behalf of MNP Ltd. Two in five (38%) married and common law-living Canadians ‘agree’ (12% strongly/26% somewhat) that they ‘consider themselves to be struggling financially’, with three in five (62%) ‘disagreeing’ (34% strongly/28% somewhat).     


Two in Five (40%) of Canadians Travelling Abroad in 2013 Won’t Purchase Travel Insurance

Wednesday, February 13, 2013

Toronto, ON – A good proportion of Canadians who plan to travel outside the country in 2013 don’t plan on buying additional travel insurance for their next vacation, according to a new survey conducted by Ipsos Reid on behalf of RBC. Among the two in five Canadians (39%) who plan to vacation abroad in the next twelve months, two in five (40%) will not purchase travel insurance for their trip. Three in five (60%) Canadians travelling abroad, however, will purchase travel insurance for their next vacation.     


Canadians Believe Lack of Income (48%) and Too Much Debt (22%) Are Biggest Obstacles in Managing/Investing Their Money

Monday, February 11, 2013

Toronto, ON – When it comes to managing their money or investing, Canadians believe that not having enough money coming and owing too much are the top obstacles they face, according to a new poll conducted by Ipsos Reid on behalf of Investor Education Fund (IEF). Half of Canadians (48%) cite ‘lack of income’ as an obstacle for them when it comes to managing their money and investing, while one in five (22%) believe having ‘too much debt’ provides an obstacle for their financial management and investing. Interestingly, one in five (16%) don’t have any obstacles when it comes to managing or investing. The table below outlines in full all the obstacles Canadians identify when it comes to managing their money or investing:     


Three in Ten (31%) Canadians Spent More Than Intended This Holiday Season; Overspent by an Average of $463

Thursday, February 07, 2013

Toronto, ON – While most Canadians kept their holiday spending in check, a sizeable portion of Canadians spent more than intended during the holiday season, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (69%) Canadians did not spend more than they intended this holiday season, unchanged from a year ago, compared to three in ten (31%) who say they overspent, also unchanged from this time last year. The following table highlights both national and regional figures of how many Canadians kept within budget as well as those who overspent and the differences compared to last year:     


Most Retired (54%) and Not Yet Retired (78%) Canadians Haven’t Determined the Savings Amount Needed to Allow them a Comfortable Retirement

Wednesday, February 06, 2013

Toronto, ON – Most Canadians, retired or not, have not determined the amount of money they’d need to have a comfortable retirement, according to a new Ipsos Reid poll conducted on behalf of RBC. Although higher than at any point over the last four years, less than half (46%) of retired Canadians say they determined the amount of money they’d need to accumulate in savings or investments in order to have a comfortable retirement prior to retiring, while a majority (54%) had not determined this amount prior to retiring. Even fewer Canadians who are not yet retired have determined the savings amount necessary for them in retirement. Only one in four (23%) Canadians not yet retired have determined how much they’d need to save in order to have a comfortable retirement, while three in four (78%) have not determined such an amount.     


Ipsos Reid Unveils Second Annual Most Influential Brands Study at ICA’s FFWD 2013

Friday, February 01, 2013

Toronto, ON – The ICA (www.icacanada.ca) and Ipsos Reid (www.ipsos.ca) are proud to announce the results of the second annual Most Influential Brands Study, which unveiled and ranked the most influential brands in Canada at the ICA’s fifth annual FFWD Advertising and Marketing Week. This year the expanded initiative also included, for the first time, The Most Influential Brand in the World. Based on the online survey, five times larger than last year with more than 5,000 Canadians, Google ranks as the most influential brand in Canada and additionally ranks as the most influential brand in the world.     


Likely Payroll Tax Increases as a Result of ‘Fiscal Cliff’ Legislation Leads to One in Five (20%) Americans Curbing Charitable Donations

Thursday, January 31, 2013

New York, NY – With the likely payroll tax increases in the coming year due to the recent ‘fiscal cliff’ legislation, one in five (20%) Americans are planning on donating less to charities, according to a new Ipsos Public Affairs poll conducted on behalf of ChildFund International. A majority (54%), however, will donate the same amount as last year, while one in ten (6%) will donate more. One in five (21%) Americans don’t plan on giving to charities this year.     


Four in Five (84%) of Canadian Parents Believe Technology Allows Families to Be Better Connected

Tuesday, January 29, 2013

Toronto, ON – As use of new technologies grow and new innovations emerge, Canadian parents are relying on these tools more than ever to help them keep their family connected and organized, according to a new study conducted by Ipsos Reid on behalf of Microsoft. Four in five (84%) Canadian parents ‘agree’ (32% strongly/51% somewhat) that ‘technology allows families to be better connected’, while only one in five (16%) ‘disagree’ (5% strongly/12% somewhat). Seven in ten (70%) Canadian parents ‘agree’ (23% strongly/47% somewhat) that ‘my family relies on technology to help us stay connected, while only three in ten (30%) ‘disagree’ (9% strongly/21% somewhat) with this admission.     


Nearly Half of U.S. Adults Believe They Have Little To No Control Over Personal Info Companies Gather From Them While Online

Thursday, January 24, 2013

New York, NY – Nearly half (45%) of U.S. adults feel that they have little (33%) or no (12%) control over the personal information companies gather while they are browsing the web or using online services such as photo sharing, travel, or gaming, according to a new online survey of over 1,000 adults conducted by Ipsos on behalf of Microsoft. Only one-in-five (21%) say that they have at least a significant amount of control over such personal information, while a third (34%) feel that they have moderate control.     


Many Canadians Believe Saving For Children’s Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement

Wednesday, January 23, 2013

Toronto, ON – Looking ahead to retirement, many Canadians (aged 18-54) believe that generational obstacles will have adverse effects on their ability to save for retirement, according to a new Ipsos Reid survey on behalf of RBC. Half (48%) of Canadians ‘agree’ (13% strongly/36% somewhat) that ‘saving for my children’s education has impacted/will impact my ability to save for retirement’, while half (52%) ‘disagree’ (26% strongly/25% somewhat). Comparatively, two in five (36%) ‘agree’ (6% strongly/30% somewhat) that ‘I am concerned that caring for my aging parents has impacted/will impact my ability to save for retirement’ against a majority (64%) who ‘disagree’ (29% strongly/36% somewhat). The following table outlines a list of statements regarding attitudes Canadians have towards retirement and how much they ‘agree’ or ‘disagree’ with these statements:     


Eating at Home?

Tuesday, January 22, 2013

New York, NY – Global tastes are diverse and nowhere is that more prevalent than in the kitchens and dining rooms of homes all around the world. When asked about their interest in a variety of unique food products to be eaten at home, global consumers indicated a wide array of interests, reflective of increased accessibility to food options as well as a broader acceptance of different types of food. These are the latest findings of a study conducted by Ipsos InnoQuest.     


Adults Would Like to See Wider Acceptance of Credit and Debit Cards by Different Types of Merchants and Small Businesses

Tuesday, January 15, 2013

New York, NY – Looking ahead to the New Year, the majority of adults say that they plan to use various payment methods, such as cash, credit cards, checks, and other methods, about the same as they did in 2012.     


One in Five (21%) Canadians are Too Busy Preparing and Organizing Holiday Festivities to Fully Enjoy This Holiday Season

Tuesday, December 18, 2012

Toronto, ON – With all that goes into planning for the holiday season, some Canadians do so much that they don’t get to reap the rewards of such planning by enjoying their holiday season, according to a new poll conducted by Ipsos Reid on behalf of Hewlett-Packard. One in five (21%) Canadians ‘agree’ (4% strongly/17% somewhat) that ‘I am too busy preparing and organizing holiday festivities to fully enjoy this holiday season’. Four in five (79%) Canadians, however, ‘disagree’ (33% strongly/46% somewhat) that they’re too busy to fully enjoy this holiday season.     


British Columbians Are Spoiling Others and Themselves With Holiday Gifts

Tuesday, December 18, 2012

Vancouver, B.C. – It is that time of the year again and retailers are all wondering how they will fair in the 2012 holiday shopping season. In this fourth annual Holiday Shopping Study, Ipsos Reid investigates British Columbians’ attitudes toward holiday shopping and their specific holiday shopping behaviours, including those items shoppers are jotting down on their shopping and wish lists.     


Credit Card Rewards Most Likely to Be Put towards Household Necessities, though Four in Ten Plan on Using Rewards for Holiday Purchases

Thursday, December 13, 2012

New York, NY – Among credit card holders, over three quarters (77%) have rewards programs associated with their cards, most commonly cash back (47%) and general rewards points (44%), according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Other rewards programs include airline miles (15%), gas rewards points (8%), hotel points (7%), or some other reward program (4%). Fewer than one-quarter (23%) do not have rewards programs associated with their cards.     


While Saving Money (70%) Is Tops For Canadians Not Yet Retired, Two-Thirds (66%) Are Focused on Paying Off Debt to Get Ready For Retirement

Wednesday, December 12, 2012

Toronto, ON – While the top activity for retirement preparation among Canadians not retired is ‘saving money’ (70%), two-thirds (66%) are focusing on paying off debt, according to a new poll conducted by Ipsos Reid on behalf of RBC. Half (45%) of Canadians not yet retired would prepare for retirement by ‘figuring out what regular expenses would be’. The following table outlines in full the actions Canadians not yet retired would take when it comes to retirement preparation:     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, December 06, 2012

Washington, D.C. - Attached are results from a holiday shopping poll conducted on behalf of Reuters.     


Ipsos/RBC Consumer Outlook Index: December 2012

Thursday, December 06, 2012

Washington, D.C. - These are the findings for the December 2012 RBC Consumer Outlook Index:     


Four in Ten Canadian Gift Givers Choose to Give a Gift Card When They Want to Provide Options (37%) or Aren’t Sure What To Buy the Recipient (36%)

Wednesday, November 21, 2012

Toronto, ON – When deciding on what to buy their loved ones this holiday season, Canadian gift givers often turn to gifts cards due to their versatility, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten Canadian gift givers say they choose to give gift cards when they want to give the recipient options (37%) or when they’re not sure what to buy (36%). One in ten (8%) Canadians planning on giving gifts this holiday season say they always or almost always give gift cards while just one in ten (13%) never give gift cards. The following table outlines various reasons Canadian gift givers choose to give gift cards:     


Canadian Baby Boomers Testing the Waters of New Technology

Tuesday, November 20, 2012

Vancouver, BC – Increasingly connected, Canada’s Baby Boomers are finding their footing in the digital age. According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadian Boomers (89%) rival younger Canadians (99%) in their levels of Internet access and are slowly beginning to take up new media and devices.     


American Holiday Travel Spending Rebounds as Travelers Anticipate Spending 14% More This Year

Monday, November 19, 2012

New York, NY – Holiday travel spending is on the rebound in America, following cautious holiday-travel spending last year, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Among the nearly six in ten (56%) Americans who say that they are confident (45% very confident/11% somewhat confident) that they will take a holiday trip this year, they anticipate spending an average of 14% more than last year’s travelers anticipated spending. Moreover, more Americans this year than last year say they are ‘very confident’ (45% this year vs. 42% last year) that they will take a holiday trip, spending at least one night away from home.     


Ipsos/Reuters Poll: Holiday Shopping

Monday, November 19, 2012

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters from November 15-19, 2012 about holiday shopping.     


British Columbians And Cross-Border Shopping

Friday, November 16, 2012

Vancouver, B.C. — Living close to the U.S. border provides many British Columbians with ample opportunities for cross-border shopping. According to a recent study by Ipsos Reid conducted in the fall of 2012, two-thirds of British Columbians (66%) have gone shopping across the U.S. border within the past year.     


Half (45%) of Online Shoppers Plan on Taking Advantage of Discounts on American Websites by Shopping Online This Black Friday/Cyber Monday

Thursday, November 15, 2012

Toronto, ON – Many online shoppers plan on taking advantage of upcoming Black Friday/Cyber Monday this year. Half (45%) of Canadians who are online shoppers are ‘likely’ (10% very/34% somewhat) to shop online on Black Friday/Cyber Monday through American websites to take advantage of discounts, according to a new poll conducted by Ipsos Reid on behalf of Visa Canada. A majority (55%), however, are ‘unlikely’ (31% very/24% somewhat) to take advantage of these online deals.     


Four in Five (82%) Canadians Plan on Giving Gifts This Holiday Season; Anticipated Spending Amount on Gifts Consistent With Last Year, Spending on Other Holiday Expenses Expected to Decline

Thursday, November 15, 2012

Toronto, ON – Four in five (82%) Canadians plan on giving gifts to others this holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. This number is up slightly from last year (80%) and on par with those who planned on giving gifts in 2010 (82%). Less than two in ten (18%) don’t plan on giving gifts to others this holiday season, which is down 2 points from last year and identical to those who gave the same answer in 2010.     


Majority (53%) of Americans in the Workforce Believe They Won’t Be Able to Retire by Age 65; Cite Inability to Save (40%) as Top Reason Why

Wednesday, November 14, 2012

Toronto, ON – Many Americans in the workforce may need to start rethinking their path to retirement. Although one in five (21%) are already retired, among those who aren’t more and are still in the workforce, a majority (53%) believe that they won’t be able to retire by the age of 65 in comparison to those who think they will (47%), according to a new poll conducted by Ipsos Observer on behalf of Quicken. The table below outlines why many American employees don’t believe they’ll be able to retire by 65:     


Four in Ten (41%) Canadians Buy Lunch From Local Eateries At Least Once a Month; Two-Thirds (68%) of Those That Do Take Half Hour or Less for Lunch

Tuesday, November 13, 2012

Toronto, ON – According to a new poll conducted by Ipsos Loyalty on behalf of Tim Hortons, four in ten (41%) Canadians buy lunch at a restaurant, food court, or other facility at least once in a typical month. Six in ten (59%), however, do not buy lunch at such eateries in a given month. Nearly half of those who eat out during a work week even do so more frequently. Two in ten (19%) say they buy their lunch at a food court or other eatery once a week.     


More than One in Ten Adults Plan to Spend More on Holiday Shopping this Year

Thursday, November 08, 2012

New York, N.Y. – Despite the current state of the economy, more than one in ten U.S adults (13%) plan to spend more this coming holiday season than they did last year, according to a new poll conducted by Ipsos Public Affairs on behalf of Offers.com. Yet many adults are not taking advantage of online coupons that could help stretch their holiday dollars, with more than one third of online shoppers (36%) saying that they never look for coupons or deals when shopping online, an increase from 23% in 2011.     


Vast Majority (85%) of Western Wheat Farmers Believe the New Marketing System for Wheat Will Be Beneficial (40% Very/45% Somewhat) For Their Business

Wednesday, November 07, 2012

Toronto, ON – A new poll of wheat farmers in Alberta, Manitoba, and Saskatchewan conducted by Ipsos Reid on behalf of BASF reveals that a vast majority (85%) of Western wheat farmers believe the new marketing system will be beneficial for their business. Just two in ten (15%), however, believe that the new wheat marketing system will be ‘harmful’ (3% extremely/13% somewhat) to their business.     


Ipsos Reid Study of Canadian Marketers Shows The Canadian Marketing Community Has Evolved From “Don’t Go There” To “Managing Ambitions” When It Comes To Digital Marketing

Tuesday, October 23, 2012

Toronto, ON – In the last six years, the Canadian marketing community has evolved from a “Don’t go there” mentality to “Managing the ambitions” of senior management with digital acknowledged as being complementary to traditional marketing. A new study conducted by Ipsos Reid in collaboration with the Canadian Marketing Association and Marketing Magazine asked Canadian marketers about their thoughts, attitudes, and behaviors towards the changing world of digital marketing, and how their business is managing and embracing it.     


More American Small Business Owners (34%) Than General Americans (24%) Believe Using Business Cards to Network is ‘Very Impactful’

Thursday, October 18, 2012

Toronto, ON – According to a new Ipsos poll conducted for MOO.com among Americans who own a business card, small business owners are more likely to consider business cards ‘very impactful’ compared to general Americans. One-third (34%) of Americans who own a small business say that using business cards to network is ‘very impactful’, compared to one-quarter (24%) of Americans who use business cards and don’t own a small business.     


Despite Growth in Digital Media, Canadian News Seekers Still Rely on Traditional Sources for Daily News

Wednesday, October 17, 2012

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of The Canadian Journalism Foundation finds that despite a plethora of new sources for the apparent 24/7 news cycle, a majority of Canadians still prefer to consult the more traditional outlets to get their daily news fill.     


Three-Quarters (76%) of Americans Have Recycled Everyday, Household Items like Aluminum Cans (76%) or Plastic Bottles (72%), While Less than One-Third Recycle Electronic Items Like Single-Use (31%)...

Friday, October 12, 2012

Toronto, ON – Americans are more likely to recycle everyday, household items compared to electronic items, according to a new poll conducted by Ipsos Marketing on behalf of Call2Recycle. Three-quarters of Americans say they’ve recycled aluminum or steel cans (76%) or plastic bottles or containers (72%) in the past year, while another seven in ten (71%) have recycled paper or cardboard in the past year.     


Women Are Most Likely to Report That a Quick and Easy Transaction Was Most Missing in Their Last Car Buying Experience

Friday, September 28, 2012

New York, NY – Thinking about the last time that they bought a car, one in four women (24%) say that what was most missing was a quick and effortless transaction, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. These findings mirror the findings from previous studies, conducted in 2009 and 2011, in which a quarter of women likewise felt that a quick and easy transaction was what was most missing from their purchase experience. Fewer women feel that a fair trade-in value (18%, an increase of three points since 2011); a reasonable finance rate (17%, an increase of four points); or low, fair pricing (15%, no change since 2011) was most missing from their car-buying experience.     


Android Reaping Significant Gain in Canadian Marketplace

Monday, September 17, 2012

Toronto, ON – Canada’s mobile device market landscape is sizzling and for some brands, this means big gains and even bigger stakes. Conducted in August 2012, the fourth wave of Ipsos Reid’s Mobil-ology, a syndicated study of Smartphone, Tablet and eReader users in Canada, reveals several important shifts in brand dominance across the country and across categories.     


Ipsos/RBC Consumer Outlook Index: September 2012

Thursday, September 13, 2012

Washington, D.C. - American consumer confidence is at the highest point we have observed since the recession began more than four years ago. This rally is sustained through all 4 sub-indices with the most pronounced gains in the important jobs index and the investment index.     


A Plurality of US Adults Typically Wait until their Contract Is Eligible to Upgrade their Cell Phone

Wednesday, September 12, 2012

New York, NY – Over four in ten (42%) of adults say that if they were to upgrade their cell phone, it would be because their contract is over and they are eligible for an upgrade, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. One in eight (13%) say it would be because they want another type of phone; switching from an Android (7%), an iPhone (4%), or a BlackBerry (2%) to another type of phone. The same proportion (13%) reports that they typically upgrade because they just like having the latest and greatest technology. Fewer than one in ten (7%) would do because they dislike the service provided by their carriers, while one-quarter (25%) say that their does not apply to them.     


The Fickle Nature of the Mobile Canadian Teen

Thursday, September 06, 2012

Toronto, ON – When it comes to their relationship with Smartphones, Teens have a shorter honeymoon phase than Adults do. The spring 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, shows that while Teenagers have handsets that are typically newer than Adults (10 months old vs. 13 months old among Adult Canadians), they are more inclined to express a desire to switch their brand of device within the next 6 months (16% vs. 12% top-3-box on a 7-point likelihood scale – though minimal in appearance, this is a significant difference).     


Four in Ten (36%) Canadians ‘Not Aware’ Exploitive Child Labour Used to Make Products for Western Markets

Thursday, August 23, 2012

Toronto, ON – A new Ipsos Reid poll, conducted on behalf of World Vision, reveals that four in ten (36%) Canadians are ‘not aware’ (8% not at all/28% not very) that children worldwide are forced into dirty, dangerous and degrading jobs to create products for Western markets. Two-thirds (64%) of Canadians, however, are ‘aware’ (13% very/51% somewhat) of these conditions.     


Over Seven in Ten Adults Feel that the Economy Is in Bad or Terrible Shape

Tuesday, August 21, 2012

New York, NY – Over seven in ten adults (71%) feel that the economy is in bad shape, including nearly three in ten (29%) who feel that it is in terrible shape, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. A quarter (25%) believe that the economy is in okay shape, and fewer than one in twenty think that it is in good (3%) or fantastic (1%) shape.     


Canadians Maturing as Mobile Users

Monday, August 20, 2012

Toronto, ON – Canada’s love affair with mobile rages on, but it seems as if the relationship is entering the ‘comfort zone’. The spring 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, shows that the frequency at which Canadians are using their Smartphones, Tablets and eReaders remains stable, however, the average duration of time they report using them has declined.     


Majority of Parents Say Getting Kids and Family Ready (94%), Making Sure They Eat Breakfast (93%), Making Nutritious Breakfast (82%) Are Top Morning Priorities

Monday, August 13, 2012

Toronto, ON – It’s often said that breakfast is the most important meal of the day, and a new Ipsos Reid poll conducted on behalf of Breakfast Cereals Canada reveals that Canadian parents are heeding the message. More than nine in ten parents say that getting their kids and family ready (94%) and making sure their family eats breakfast (93%) are high priorities of their morning routine.     


Men and Women Differ When It Comes to Investment Motivations: Women Most Influenced by Life Events (28%), Men Swayed by Progress Towards Future Needs (27%)

Thursday, August 09, 2012

Toronto, ON – A new study by Ipsos Reid, on behalf of RBC Direct Investing, reveals differences between men and women when it comes to what motivates them to become more knowledgeable and involved in managing their savings and investments. Three in ten (28%) women say that ‘getting closer to a life event (e.g. retirement, child’s education, etc.)’ is their main motivator in becoming more knowledgeable and involved in managing their savings and investments. Three in ten (27%) men, on the other hand, say that ‘knowing how much money I have now compared to what I will need’ is their primary motivator for such action. The following chart outlines a list of motivations for men and women to take a more active engagement in knowing about and managing savings and investments:     


Many Parents Likely to Have Already Started their Back to School Shopping

Wednesday, August 08, 2012

New York, NY – With the start of the new school year around the corner, many parents have already begun doing their back to school shopping, according to a new poll of over 1,000 parents conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. Some parents start well in advance, including One in ten (9%) parents say that they tend to start their shopping before school lets out for the summer, and an additional 5% saying they start in May or June.     


Ipsos Reid and TrojanOne Study Identifies Drivers Behind Consumer Connection to Sponsorship Properties

Tuesday, August 07, 2012

Toronto, ON – Ipsos Reid and TrojanOne have released the results of ‘Canada’s Most Valuable Property’, a first of its kind study designed to measure consumers’ affinity and connection with a property and its impact on sponsorship. The research highlighted seven key drivers that make a property valuable to Canadians and identified the Canadian Cancer Society and its signature fundraising event, Relay For Life, as Canada’s ‘MVP’.     


Ipsos/RBC Consumer Outlook Index: August 2012

Thursday, August 02, 2012

Washington, DC - Consumer confidence continues to bounce around with no significant movement. This month the index is down several points but within the range observed throughout the course of the year. More notable is the steep increase in expectations for price inflation across the board, although gas prices have only gone up $0.08/gallon in the last month.     


A Vast Majority ‘Agree’ that Small Businesses Play a Vital Role in the Canadian Economy (94%) and are Vital Job Creators (88%)

Tuesday, July 31, 2012

Toronto, ON – Nearly all (94%) Canadians ‘agree’ (40% strongly/54% somewhat) that Canadian small businesses play a vital role in the Canadian economy. Less than one in ten (6%) ‘disagree’ (1% strongly/6% somewhat) that these types of businesses are vital to the national economy. One main reason that small businesses are vital to the Canadian economy is that they create a substantial portion of the country’s workforce. Just under nine in ten (88%) ‘agree’ (33% strongly/55% somewhat) that small businesses are vital job creators. Only one in ten (12%) ‘disagree’ (1% strongly/11% somewhat) with this statement.     


Men and Women Differ Greatly on What Movie Represents Their Ideal Summer; Women Pick Dirty Dancing (39%), Men Choose American Pie (26%)

Monday, July 30, 2012

Toronto, ON – Men and women don’t agree on which summer movie best represents their ideal summer, according to an Ipsos Reid poll conducted on behalf of Cineplex. From a list of nine notable summer movies, four in ten (39%) women say that Dirty Dancing, the 1987 summer love story between Patrick Swayze and Jennifer Grey, is the ‘movie that best describes their ideal summer’ compared to just 8% of men. One-quarter (26%) of men, however, prefer 1999’s raunchy teen comedy American Pie when it comes to what movie represents their ideal summer, while only one in ten (10%) women made the same choice.. Other top mentions by both men and women for what movies constitute their ideal summer were:     


Mobile Banking Growing Among a Niche Group of Online Canadians

Tuesday, July 10, 2012

Vancouver, BC – Is mobile banking the way of the future? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report which investigated online Canadians' use of web-based financial services, only a small minority of online Canadians are mobile banking, but this minority is growing.     


Ipsos/RBC Consumer Outlook Index: July 2012

Thursday, July 05, 2012

Washington, DC - Consumer confidence shows some small improvements, up 0.9 points from our June 2012 numbers. The overall trend since the start of 2012 continues to be stagnation, with the COI hovering around 46.5 the past six month.     


More than 1 in 4 Americans Pay for Vacation Using Credit

Thursday, June 28, 2012

New York, NY – Almost one-third (32%) of adults are planning to spend at least $1,000 on vacation per family member this year, including one in six (17%) who plan to spend upwards of $2,500, according to a new Ipsos survey of over 1,000 adults conducted on behalf of RetailMeNot.com. Four in ten (42%) intend to spend less than that amount, including 21% who expect to spend under $500. Men are twice as likely as women to say that they will spend at least $1,000 per family member for vacation this year (43% vs. 21%). In fact, nearly one in ten men (8%) plans to spend at least $5,000.     


Toronto Real Estate Board Report: Rob Ford Support

Friday, June 15, 2012

Toronto, ON - This report includes findings of an Ipsos Reid poll conducted from June 1 to June 6, 2012, on behalf of the Toronto Real Estate Board (TREB). To download, please click on the "Full Report" link in the right column.     


Quality Time with Family is the Father’s Day Gift that Most Adults Plan to Give, and the one Dads are Most Hoping to Receive

Monday, June 11, 2012

New York, NY – Dads hope for quality time with family (dinner, grilling, outing) for Father’s Day (40%), followed distantly by a gift card (13%) or a tech gadget/electronics (8%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Only one in twenty are hoping for home improvement products (5%), or sporting goods, tickets, or lessons (5%). Slightly fewer (4%) are hoping for clothing, or time alone (3%). About one in five dads (22%) say that they aren’t hoping for any gifts on Father’s Day.     


Ipsos/RBC Consumer Outlook Index: June 2012

Thursday, June 07, 2012

Washington, DC - After a solid rally to start the year, American consumer confidence is basically unchanged in 2012. The economy has been doing just enough to offset the dire news emanating from Europe and the momentary panics in the market.     


Most Canadians Not Willing to Cut the Cord On Cable

Wednesday, June 06, 2012

Vancouver, B.C. – As alternatives to traditional TV increase in popularity – such as free streaming TV and full length episodes of shows available for direct download – some Canadian consumers are wondering if they can do without their cable TV subscription, opt for Internet access only, and "cut the cable". However, research shows that – at least in the short term – this threat to cable TV companies may be exaggerated, as most Canadians are not willing to make the switch.     


Three Quarters (75%) of Canadian Farmers Say Herbicide-Resistant Weeds Impacting their Bottom Line

Tuesday, June 05, 2012

Toronto, ON – Three quarters (75%) of Canadian farmers who grow crops from Alberta through Quebec say that herbicide-resistant weeds are impacting their bottom line, and are having a negative impact on the value of their crops and the amount of money they make, according to a new Ipsos poll conducted on behalf of BASF. Further, three in ten (27%) maintain that the impact is sizeable, saying it is ‘large’ (7%) or ‘moderate’ (20%), while nearly half (47%) say herbicide-resistant weeds are having a ‘small’ impact on their bottom line. Just one quarter (25%) believe that their bottom line is not impacted by herbicide-resistant weeds.     


Toronto Real Estate Board Report: June 2012

Friday, June 01, 2012

Toronto, ON - This report includes findings of an Ipsos Reid poll conducted from April 30 to May 7, 2012, on behalf of the Toronto Real Estate Board (TREB). To download, please click on the "Full Report" link in the right column.     


Atlantic Canadians Love TV, Clocking Up an Average of 18 Hours Per Week

Wednesday, May 23, 2012

Toronto, ON – Atlantic Canadians not only love TV, spending an average of 18 hours a week in front of the box, but are also now likely to be surfing the internet at the same time, according to a new poll conducted by Ipsos Reid. While watching TV, around half of Atlantic Canadians (49%) could be using a smartphone, tablet, laptop or other type of computer (5% all of the time/15% most of the time/29% some of the time). A further 51% say they would multitask like this only seldom or never.     


Gift Cards Are Moms’ Most Desired Mother’s Day Gift, and the Present that Their Family Members Are Most Likely to Get Them

Thursday, May 10, 2012

New York, NY – A phone call is the most common mode of communication used to wish moms a Happy Mother’s Day (43%), followed by an in-person conversation (39%) or a greeting card (38%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Few say that they use a text message (7%), email (6%), or social media (6%) to say Happy Mother’s Day. Four percent say that they use none of these methods, and a quarter (26%) say that it’s not applicable to them.     


Canadians Say Lion’s Share of Retirement Savings on Their Own Shoulders

Wednesday, May 09, 2012

Toronto, ON – Canadians believe that they themselves are primarily responsible for ensuring they are financially secure in retirement, according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. On average, Canadians say that their share of the responsibility for ensuring they have a financially secure retirement is 59%, with the rest of the pie being divvied up and shared among the government (19%), their employer (10%), another family member (8%) or their financial advisor (5%).     


Most Canadian Mothers Would Feel ‘Honoured’ (89%), ‘Charitable’ (88%) If their Kids Made a Donation in Their Name for Mother’s Day

Tuesday, May 08, 2012

Toronto, ON – If on Mother’s Day their children made a donation in their name to an organization that helps mothers living in poverty around the world, most (89%) ‘agree’ (53% strongly/36% somewhat) that they would feel ‘honoured’ and ‘charitable’ (88% total – 49% strongly/39% somewhat), according to a new Ipsos Reid poll conducted on behalf of the Christian Children’s Fund of Canada.     


Ipsos/RBC Consumer Outlook Index: May 2012

Thursday, May 03, 2012

Washington, DC - Consumer confidence is up a point to stand at 47.6 for May, 2012. This small gain is mostly driven by improvements in economic expectations (up 1.7 points to 57.5) and current financial conditions (up 1.5 points to 38.7).     


Store Brands Muscle In on National Brands’ Comfort Zone

Wednesday, May 02, 2012

New York, NY - While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. This is the latest finding from a study conducted by Ipsos Marketing.     


Going to a Movie was the First Date of Choice for a Third of Canadians (35%), Most Popular Date Type Chosen from List

Wednesday, May 02, 2012

Toronto, ON – The most popular first date for Canadians was to take the apple of their eye to the movies, according to a new poll conducted by Ipsos Reid. A third of Canadians (35%) say this was the most common type of first date, followed by going out for dinner (23%), going to a party (17%), going for a walk or outdoor adventure (13%), or even mini-golf (1%). Even now, more than half (57%) agree (14% strongly, 43% somewhat) that they like to incorporate going to a movie into a date night.     


British Columbians Name Most Environmentally-Friendly Retailers

Wednesday, April 25, 2012

Vancouver, BC – Retailers' activities in helping to preserve and protect the environment are visibly still very relevant to British Columbians. According to a recent study by Ipsos Reid conducted in the spring of 2012, a large majority (71%) say that retailers' actions are either very or somewhat important in deciding where to shop. The importance placed on this aspect of a retailer's performance has remained high each time it has been tested (67% in 2011; 72% in 2010; and 74% in 2009).     


Fixed-Rate Mortgages Making a Comeback as Four in Ten (42%) Prospective Homebuyers Intend to Take Out a Fixed-Rate Mortgage

Wednesday, April 25, 2012

Toronto, ON – Among the 27% of Canadians who say they’re at least somewhat likely to buy a home within the next two years, four in ten (42%) prospective homebuyers are intending to take out a fixed-rate mortgage, once again making it the most popular type of mortgage, according to the 19th annual RBC homeownership poll conducted by Ipsos Reid. In 2008, 49% intended to take out a fixed-rate mortgage, but since then preference for this type of financing has been on a steady decline to a low of 40% last year, but has since rebounded up to 42%. By comparison, 37% intend to take out a combination mortgage, while two in ten (21%) favour a variable mortgage.     


Ipsos’ U.S. Diversity Markets Report: 15th Edition

Tuesday, April 24, 2012

New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.     


Nearly Half of Adults Are More Inclined to Buy Eco-Friendly Products, and Four in Ten Would Pay More for Them

Thursday, April 19, 2012

New York, NY – A quarter of respondents (25%) report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products, etc, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. An additional 60% say that they sometimes take these actions, while just 15% say that they never do.     


Latest Wave of Ipsos Study Reveals Mobile Device Brands Canadian Consumers are Considering in 2012

Thursday, April 19, 2012

Toronto, ON – Canadians love their Smartphone, Tablet and eReader devices! The January 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, showed strong and steady growth in all three markets. In the six month period between August 2011 and January 2012, Smartphone ownership grew by 13%, Tablets by 66%, and eReaders by 43%. In absolute terms, market penetration of Smartphones grew from 24% of Canadians stating they owned one in August 2011 to 34% in January 2012. For Tablets, 3% of Canadians said they owned such a device in August 2011 and 10% said they owned one in January 2012. In the eReader segment, 4% of Canadians said they owned one in August 2011 with 10% making that claim five months later.     


Retiring Boomer Business Owners Set Financial Example for Canadians, More Confident in Savings and Timing of Retirement

Tuesday, April 17, 2012

Toronto, ON – Boomers who are set to retire from running their own business within the next five years appear to do a better job than the average Canadian at running their own finances, apparently bringing some of that business sense into their own personal financial accounting, according to the 22nd annual RRSP poll conducted by Ipsos Reid on behalf of RBC.     


Interconnected World: Entertainment and Gaming

Wednesday, April 11, 2012

New York —The Internet is a playground for the six in ten (57%) who say they have used it in the past three months to visit sites for information about their hobbies and personal interests, finds a new poll by global research company Ipsos for Reuters News. Downloading and streaming media – music (43%), movies (34%) and television (22%) – is a popular pursuit, as are video games (27%) and gaming online for money (13%).     


Majority of Canadians Say Buy Now, Don’t Wait to Purchase a Home

Thursday, April 05, 2012

Toronto, ON – Given current housing prices and economic conditions, a majority of Canadians say it makes more sense to buy a house now (59%, up 4 points), rather than wait until next year (41%, down 4 points), according to the 19th annual RBC Housing Study, conducted by Ipsos Reid. Residents of Alberta (69%) and Atlantic Canada (68%) are most likely to say it’s better to buy now, followed by those living in Ontario (59%), Quebec (57%), British Columbia (52%) and Saskatchewan and Manitoba (48%).     


Ipsos/RBC Consumer Outlook Index: April 2012

Thursday, April 05, 2012

Washington, DC - American consumer confidence is down slightly (0.9 points) to stand at 46.6. Most of the decline is driven by weaker numbers in employment confidence. It is not uncommon for the index to report a small lull after a major gain as consumer re-calibrate to the new conditions. Outside of the employment questions, overall confidence continues to show incremental gains.     


Interconnected World: Shopping and Personal Finance

Tuesday, April 03, 2012

New York —A majority of citizens in 24 countries who use the internet say they do so to check their bank accounts (59%), half (48%) shop for products online and four in ten (41%) have surfed to look for jobs in the last three months, finds a new poll by global research company Ipsos for Reuters News.     


Six in Ten Parents (61%) Want to Give Their Child the Ability to Select Own TV Programming, But Most Worry about Content (67%) and Advertising (76%)

Thursday, March 29, 2012

Toronto, ON – Six in ten (61%) parents of children aged 12 and under ‘agree’ (9% strongly/53% somewhat) that they want to give their children the freedom to select their own TV programming’, but many are concerned or worried about what their child might be watching when they’re not around. Two in three (67%) ‘agree’ (24% strongly/43% somewhat) that they worry about the content that their child watches on TV, and most (76%) ‘agree’ (30% strongly/46% somewhat) that they’re concerned about the amount of advertising that their child is exposed to on a daily basis. The desire to give their child more discretion over what they watch increases as their child ages, but their concern about what their children watches does not decrease.     


Interconnected World: Communication & Social Networking