Monday, March 08, 2010
Toronto, ON – The 17th annual RBC Housing Survey conducted by Ipsos Reid has revealed that home-buying intentions are moving full steam ahead as one in ten (10%) Canadians say that they are very likely to buy a home in the next two years, up from 7% just two years ago. Furthermore, the proportion who says they’re somewhat likely to purchase in the next two years has risen from 16% to 21% over the past two years. Among those who are likely to buy, three quarters (76%) are leaning towards a resale home, while 24% plan on buying a new home.
Friday, March 05, 2010
Toronto, ON – A poll of over 500 businesses that use debit and credit card transactions has placed TD ahead of the curve when it comes to rating the level of satisfaction that merchants have with their primary acquirer, according to a new Ipsos Reid poll conducted on behalf of TD.
Thursday, March 04, 2010
New York, NY - Consumer confidence levels rallied this month after taking a tumble in February, according to the RBC CASH (Consumer Attitudes and Spending by Household) Index. Buoyed by consumers' upbeat evaluations of their current economic condition and their positive outlook for the job market, the RBC Index for March stands at 58.2, an 18.8 point increase from February's 39.4 reading.
Wednesday, February 24, 2010
Toronto, ON – In order to control their food bill, eight in ten (80%) Canadians are cooking at home more often, according to a new Ipsos Reid poll conducted on behalf of the Dietitians of Canada. Likely in order to save money due to the struggling economy over the past year, many Canadians are also checking weekly flyers for sales or using coupons (76%), going without more costly food (49%), buying in bulk (44%), buying from the farmer’s market (27%), and growing their own garden (24%). Just 4% of Canadians aren’t employing any of these cost-cutting tactics. Nine in ten (87%) ‘agree’ (50% strongly/37% somewhat) that they sometimes don’t buy certain food because it costs too much.
Monday, January 25, 2010
Calgary, AB – For 15 years, Ipsos Reid has been covering the Canadian Internet user and in that time, one thing is very clear – the country has embraced the online world. 2010 marks the 15-year anniversary of the Ipsos Canadian Inter@ctive Reid Report, an ongoing study that monitors Canadian Internet behaviours and attitudes on a monthly basis.
Wednesday, January 20, 2010
Toronto, ON – Advertisers are apparently doing their part to jump-start a sluggish economy, as two in three (69%) Canadians agree that ‘advertising plays an important role in encouraging consumer spending’, according to a new Ipsos Reid poll conducted on behalf of the Institute of Communication Agencies.
Thursday, January 14, 2010
New York, NY - After declining throughout much of 2009, American consumer confidence improved sharply this month, returning to levels not seen since the financial crisis began in September 2008, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by the largest-single-month gain in expectations for jobs since the inception of the Index eight years ago, the RBC Index for January 2010 stands at 58.3, up 19.3 points from its December 2009 reading of 39.0.
Wednesday, January 06, 2010
Vancouver, BC – A new Ipsos Reid online poll conducted on behalf of Fitness Town Canada reveals that British Columbia and Alberta residents haven’t done a good job at keeping up with their fitness and healthy lifestyle resolutions from last New Year’s. Only one-third (33%) of those who made a fitness or healthy lifestyle resolution say they are still sticking to it, with British Columbians (37% sticking to it) doing a little better than Albertans (27 sticking to it). One-quarter (24%) of those making a resolution kept it for a month or less. Another quarter (26%) kept their resolution for two to three months, and 16% kept at it for four to eleven months.
Monday, January 04, 2010
Toronto, ON – The RBC Canadian Consumer Outlook index has been given a shot in the arm over the last month rising from its baseline of 100 points to 108 points, in part driven by consumers being less reluctant to delay their major purchases and a significant drop in job anxiety. The RBC CCO is a monthly national survey of consumers' attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.
Tuesday, December 29, 2009
Toronto, ON– 2009 was a tough year for many Canadians, with job losses mounting, investments falling in value and a new-found sense of frugality. In fact, a new Ipsos Reid poll found that a majority (65%) of Canadians said that the economy affected them either ‘a lot’ (18%) or ‘somewhat’ (47%). Conversely, just one in three (35%) indicate the economy didn’t really affect them (26%), or not at all (9%).
Saturday, December 26, 2009
Toronto, ON – In an effort to avoid the headaches often associated with boxing-day shopping, among the three quarters (73%) of Canadians who haven’t ruled out shopping on boxing day this year, four in ten (41%) will purchase something online (up from 34% last year) according to a new Ipsos Reid poll conducted on behalf of PayPal. Among those that will, 5% will make all of their purchase online, while 42% will make some online, and 52% hardly any, perhaps just making one or two purchases.
Friday, December 18, 2009
Toronto, ON – Despite the inclination to continue taking trips, the vast majority don’t believe this can be done for less than $100 per person, per day according to a new Ipsos Reid poll conducted on behalf of Trip Harbour. When asked how much they thought it would cost to vacation at a resort hotel in North America, six in ten (64%) thought it would amount to more than $100 per person, per day. Seven in ten (69%) thought a cruise vacation in the Caribbean would run a tab of more than $100 per day, while over eight in ten (84%) thought a cruise in Europe would cost more than $100 per day.
Monday, December 14, 2009
Calgary, AB – A new study on Online Charitable Giving by Ipsos Reid has found that over two-thirds (68%) of online Canadians have sponsored someone in a fundraising event in the past year. Other popular forms of donation include adding a donation to a bill at a store (60%), buying a product from a retail store with a portion going to charity (58%), and buying a lottery ticket with a portion going to a charity (57%). Generally, women are more likely to donate through most methods than men. Interestingly, online Canadians from lower income households are significantly more likely to have donated by buying products from a charity and by giving to street interceptors. In contrast, higher income households are significantly more likely to sponsor someone in a fundraising event and attend a benefit dinner or event. Buying lottery tickets with a portion going to a charity also increases with household income.
Thursday, December 10, 2009
New York, NY - After sliding for much of the fall, consumer confidence climbed in the past month and is now more than twice as strong as it was a year ago, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by a strong upswing in expectations for the near-term economic future, the RBC Index for December 2009 stands at 39.0, up 8 points from November's 30.2 reading. A year ago, in December 2008, the RBC Index stood at 15.3.
Wednesday, December 02, 2009
Bellevue, WA – In a snapshot poll taken in the three days leading up to the American Thanksgiving break, Ipsos Marketing’s travel and tourism division found that Thanksgiving travelers have not deviated much from their usual travel plans, except that some traveled smarter.
Tuesday, November 24, 2009
Toronto, ON – Many online Canadians are taking advantage of the official start of the American holiday-shopping season from the comfort of their own home, according to a new Ipsos Reid poll conducted on behalf of Visa. Six in ten (57%) Canadians have shopped online at a Canadian or American website in the last year, with one half (48%) shopping from a Canadian retailer and three in ten (29%) having made a purchase from an American website.
Monday, November 23, 2009
Vancouver, BC – ‘Tis the season for opening wallets for gifts, entertainment, travel, and celebrations, but will shoppers’ spending change during the holiday given the current state of economy? To find out, Ipsos Reid launched a new study to examine the purchase behaviour of adult British Columbians when it comes to shopping during the 2009 holiday season.
Thursday, November 19, 2009
Vancouver, BC – An Ipsos Reid online poll of 1,493 adult Canadians reveals that Canadians hold quite strong views on the future importance of having a post-secondary credential if one wants to succeed or get ahead in life. And, a good number of them are considering taking on further studies in the near future.
Thursday, November 19, 2009
Calgary, AB – Canada’s oil and gas industry is centered in the Western Canadian Sedimentary Basin with Alberta accounting for over 80% of our country’s domestic petroleum production. Ipsos Reid recently conducted research with residents of major producing regions / communities within the WCSB to measure public perceptions of the upstream petroleum industry.
Wednesday, November 18, 2009
Calgary, AB – The subject of electricity transmission has occupied a prominent place in Alberta media throughout much of 2008 and 2009. Ipsos Reid conducted survey based research in three communities at the centre of this issue (Calgary, Sherwood Park and Fort McMurray) to explore the views of local residents on some of the matters at the heart of the ongoing debate.
Tuesday, November 17, 2009
Calgary, AB – Casinos in the United States continue to feel the pinch from the downturn in the economy according to the results of an Ipsos study of casino visitors released today.
Tuesday, November 17, 2009
Vancouver, BC – An Ipsos Reid telephone poll commissioned by the BC Institute of Technology’s Living Laboratory reveals Canadian Boomers aged 45-60 are dealing with a number of important issues when it comes to their aging parents.
Wednesday, November 11, 2009
Toronto, ON – The change in media spending patterns among Canada's marketing and advertising industries continues according to a new Ipsos Reid poll released today. In fact, when asked to assess the pace of change in the media mix over the past two years, 92% of respondent Marketers (36% a lot/56% a little) and 88% of respondent Agency leaders (36% a lot/52% a little) indicate that virtually nothing has gone untouched.
Thursday, November 05, 2009
Bellevue, WA – New study results by research industry giant Ipsos helps clients identify trends into the attitudes and behaviors of the leisure and business traveler.
Thursday, November 05, 2009
New York, NY - Consumer confidence fell across the board in the past month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The RBC Index for November 2009 stands at 30.2, down 21.6 points from October's 51.8 reading. Higher gas prices, slumping retail sales, volatile stock markets and continuing joblessness resulted in the sharpest one-month drop in consumer sentiment since last autumn's financial crisis.
Tuesday, November 03, 2009
Calgary, AB – A new study released by Ipsos Reid examining Online Privacy and Security has found that 34% of online Canadians are ‘very concerned’ with their Online Security, a decline of 13% from 2003. However, those online Canadians who state that they are ‘somewhat concerned’ increased by 11%. The overall level of concern (80%) remains consistent with 2003.
Tuesday, October 27, 2009
Calgary, AB – A new study released by Ipsos Reid examining Online Trends and Activities has found that over eight in ten Canadians (82%) now have Internet access at home. This represents a 6% point increase from Q2, 2008 and a 4% point increase from Q4, 2008.
Wednesday, October 14, 2009
New York, NY – Purchasing a new car can often be triggered by major life events, particularly changes in employment, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. Over half of women say that a change in their career – either taking a new job (37%) or retiring (23%) – would be most likely to motivate them to purchase a car.
Thursday, October 08, 2009
New York, NY, October 8, 2009 - Propelled by diminishing concerns about current personal finances and job security, U.S. consumer sentiment reached a twelve-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Gains were made in every facet of consumer sentiment, with overall consumer confidence climbing 11.8 points. As a result, the RBC Index stands at 51.8 this month, compared to 40.0 in September. This marks a 50-point improvement over the all-time low of 1.6 observed in February 2009.
Tuesday, September 29, 2009
Calgary, AB – Americans like football, MySpace, and text messaging. Canadians like hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet. These are some of the findings from an Ipsos study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers.
Thursday, September 24, 2009
Calgary, AB – When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border. According to the latest study from Ipsos, there are marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.
Tuesday, September 22, 2009
Toronto, ON – Three quarters (75%) of Canadian children in young families who use the Internet were on the Net by the age of seven, according to a new Ipsos Reid poll conducted on behalf of TELUS. An additional two in ten (20%) child Internet-users were online by the age of 10, while just 5% were older than 10 when they started using the Internet.
Wednesday, September 09, 2009
New York, NY — It’s no secret that online digital video has become mainstream in the U.S. In fact, 67% of online Americans have now streamed or downloaded digital video content (“digital video users” as described here), according to recent data from Ipsos MediaCT’s MOTION study. While YouTube continues to dominate the short video clip market and iTunes continues to do brisk business via downloads, the streaming of longer running content, such as TV shows and movies, has become more popular due to sites such as Hulu and Netflix.
Thursday, September 03, 2009
New York, NY - Although consumers' hopes for their local economies and personal finances improved in the past month, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index rose by only 2.5 points to stand at 40.0 -- up from a 37.5 reading in August. While the Index reached its highest level since May, a close reading of the results finds consumers remaining cautious about economic recovery.
Tuesday, August 18, 2009
Vancouver, BC – With so many advertisements announcing back-to-school shopping, it is hard for consumers to ignore the fact that September is just around the corner and another school year is about to begin. As such, a new Ipsos Reid study in British Columbia was conducted to gain insights into shoppers’ attitudes and behaviours when it comes to purchasing items for the 2009/2010 school year.
Thursday, August 13, 2009
New York, NY - Value is a top priority when purchasing consumer packaged goods products, according to findings from a study conducted by Ipsos Marketing, Consumer Goods. When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value for the money.
Friday, August 07, 2009
New York, NY - Led by rising investment confidence and expectations for the future, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a sharp upswing in consumer sentiment for August 2009, reversing the slide of the previous two months. The RBC CASH Index for August stands at 37.5, a 15.1 point increase from July's 22.4 reading. Although consumer sentiment remains volatile, the Index saw improvement in all four of its sub-indices, which measure consumers' views of current conditions, their expectations for the future and their confidence in investing and job security.
Wednesday, August 05, 2009
Toronto, Canada — A new global poll issued today by Ipsos Reid for Complaints Are Us Inc. indicates that four in ten (38%) people surveyed in 23 nations have complained about a product or service in the past year.
Wednesday, August 05, 2009
New York, NY — Americans with Internet access are streaming more TV shows and movies than ever before. Recent data from Ipsos MediaCT’s MOTION study illustrates that in the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie. This is more than two times the levels measured in September 2008. Not surprisingly, young adults 18 to 24 years of age have been the most ardent supporters of this medium. What is surprising is just how supportive they are – in the past 30 days, 30% have streamed a full-length movie and 51% have streamed a full-length TV show, which represent dramatic increases from last year.
Tuesday, July 21, 2009
New York, NY – Over a third of Americans (36%) say that the best way to sell their car would be to do it privately, while nearly as many (30%) would opt to trade it in at a dealership, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. Others mostly think that it would be best to place an ad – either online (13%) or in the newspaper (9%).
Tuesday, July 21, 2009
Vancouver, BC – While the majority (72%) of Canadians planning to travel in the next six months hold a passport (68% a Canadian passport, 4% a foreign passport), new regulations regarding entry in to the United States are not spurring those without a passport (28%) into action. Among those who do not hold a passport, over six-in-ten (62%) say the new Western Hemisphere Travel Initiative (WHTI) is not impacting their decision to apply for a passport. These are just some of the findings from a joint Ipsos Reid/Tourism Industry Association of Canada survey with adult Canadian residents who plan to travel in the next six months.
Thursday, July 16, 2009
New York, NY - Led by a dramatic decline in the expectations of U.S. consumers for the near future of the U.S. economy, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a marked downward shift for July 2009, continuing the slide begun last month. The RBC CASH Index for July 2009 stands at 22.4, an 11.9 point decline from June's 34.3 reading.
Thursday, July 16, 2009
New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that while global consumers do not find the consumer packaged goods sector to be particularly innovative, there is high demand for new food, household and personal products in the market.
Tuesday, July 14, 2009
New York, NY – A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology (74% in the U.S. and 90% in the UK), once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid. Three in five respondents in both the U.S. (64%) and UK (60%) would change their electricity consumption behavior with the adoption of Smart Grid according to a poll conducted by Ipsos for GE.
Monday, June 22, 2009
Toronto, ON — Three in ten online Canadians (28%) have sent money to someone else online within the last year, either through a bank’s website or a third party, according to a new Ipsos Reid poll conducted on behalf of PayPal. Canadians aged 18 to 34 are much more likely (37%) to indicate that they have sent money electronically than those aged 35 to 54 (23%) or aged 55+ (26%). Interestingly, men (31%) are more likely than women (25%) to say the same.
Monday, June 22, 2009
Calgary, AB - A new study shows from Ipsos Reid shows that online Canadian teens are significantly more likely to have a social network profile than online Canadian adults. Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. The rate of increase is higher than that reported for the online adult population, which increased from 39% to 56% over the same time period. These are some of the findings from “Online Teens: What’s the Next Generation Doing Now,” a new study conducted and released by Ipsos Reid. Study author Mark Laver noted, “Teenagers are sometimes thought as societal barometers for new trends and embracing new technology. Online teenagers’ use of social networks has expanded rapidly in the past 18 months; however, their parents’ usage hasn’t kept up. Consequently, some parents will have little to no clue about what their children are doing online.”
Thursday, June 18, 2009
New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that global consumers care about the state of the natural world but still relish the conveniences of the modern world. Many are taking the environment into account in their daily behaviors and purchasing decisions, but are weighing the impact on convenience as well.
Thursday, June 11, 2009
New York, NY - Consumers' economic enthusiasm faded this month as the jobless rate reached a 26-year high, gas pump prices climbed almost daily and the initial fervor for the government's economic remedies waned, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Thursday, June 11, 2009
New York, NY – A new study conducted by Ipsos Marketing, Consumer Goods indicates that global consumers have readjusted their priorities regarding food products. Fresher ingredients. Increased health benefits. More environmentally friendly packaging. These are the top priorities global consumers are placing on food companies.
Monday, June 01, 2009
Calgary, AB – As the global economic crisis rages on, it appears that Americans are reducing their spending on lottery products as a method of cutting back personal expenses. A recent Ipsos survey conducted in March among lottery players indicated that nearly half (46%) have reduced their lottery spending, with 38% admitting to spending less on lottery games and 8% cutting them out entirely.
Wednesday, May 20, 2009
Toronto, ON — A new online poll conducted by Ipsos Reid on behalf of Rogers Wireless has revealed that nearly two in ten (17%) online Canadians who own either a cellphone or a smartphone typically access the internet from their phone on a daily basis. With seven in ten (69%) online Canadians indicating that they have either a cellphone (65%) or a smartphone (7%), or both, the number of Canadians accessing the online world through their mobile device on a daily basis likely numbers in the millions.
Tuesday, May 19, 2009
New York, NY - Although concerns surrounding the outbreak of novel influenza A (H1N1), also known as the Swine Flu, were prevalent among U.S. residents, 95% of those who had plans to travel between May to August, 2009, kept those plans intact. This is just one of the findings from an Ipsos survey conducted among 1,149 adult U.S. residents during the period May 1-5, 2009.
Tuesday, May 19, 2009
Vancouver, BC - Although concerns surrounding the outbreak of novel influenza A (H1N1), also known as the Swine Flu, were prevalent among Canadian residents, 97% of those who had plans to travel between May to August, 2009, kept those plans intact. This is just one of the findings from an Ipsos Reid survey conducted among 1,713 adult Canadian residents during the period May 1-5, 2009.
Thursday, May 07, 2009
New York, NY - Driven by reduced concern about current economic conditions and diminishing fears of job loss, U.S. consumer sentiment continued to rebound this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Wednesday, May 06, 2009
Vancouver, BC - Many retailers are rethinking their business practices as it relates to the environment, including their plastic bag policies. As such, a new Ipsos Reid study in British Columbia, examines consumers’ points-of-views when it comes to retailers and their actions to help preserve and protect the environment.
Tuesday, May 05, 2009
Vancouver, BC - A new Ipsos Reid survey of the BC public reveals that British Columbians have once again opened their wallets to support the many charities in the province (84% made a donation in 2008). However, current economic conditions are dampening prospects for donor dollars in the coming year; 32% of those surveyed are “less likely” to make a donation in 2009, and 24% of donors intend to give less money than they did in 2008.
Monday, May 04, 2009
Vancouver, BC - Ipsos Reid, a sponsor of EPIC - the Sustainable Living Expo, released a poll today, revealing that despite the state of the economy, British Columbians feel the environment takes priority.
Thursday, April 30, 2009
New York, NY – Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down. This is the finding of a recent Ipsos Marketing, Consumer Goods study on global consumer attitudes and behavior that covered 18 countries around the world. In fact, more than half of global consumers shy away from new grocery, personal and household products during an economic downturn.
Thursday, April 23, 2009
Vancouver, BC - A new Ipsos Reid poll conducted on behalf of Retail BC finds that a retailer’s actions to preserve and protect the environment is an important factor in store decision for most British Columbians, but that the percentage to whom it matters hasn’t changed in the past year. Three-quarters of British Columbians feel a retailer’s environmental actions are important when deciding where to shop on a day-to-day basis (74% with 21% very important and 53% somewhat important). Environmental actions are not of importance to the remaining one-quarter of the province’s residents (24% with 19% not very important and 5% not at all important). Very few are unsure of the importance they place (2%). This is statistically the same as results from a similar poll conducted in April 2008, where three-quarters of British Columbians reported that environmental actions are important in their store decision (77% with 24% very important and 53% somewhat important) and two-in-ten do not consider it to be important (22% with 17% not very important and 5% not at all important).
Thursday, April 09, 2009
New York, NY - Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which posted its first significant improvement since September 2008. Overall consumer confidence advanced 30.1 points, bringing the RBC CASH Index to 38.3 in April, compared to 8.2 in March.
Wednesday, March 25, 2009
Toronto, ON – Three in (27%) ten Canadians say that they’re at least ‘somewhat likely’ to purchase a home in the next two years, according to an Ipsos Reid poll conducted behalf of RBC, and most (95%) of these potential homebuyers say that finding a ‘home with low energy consumption’ is an ‘important’ (54% very/41% somewhat) consideration.
Monday, March 16, 2009
Toronto, ON – The results of a new Ipsos Reid poll, conducted on behalf of P&G, have revealed that a majority (54%) of Canadians ‘enjoy’ (12% very much/42% somewhat) cleaning their home. In fact, two in ten (19%) Canadians say they spend at least an hour a day cleaning and tidying their home, with 8% spending more than an hour and a half of their time daily on this activity.
Thursday, March 12, 2009
New York, NY - Despite mounting job losses and a stock market spiraling toward a 12-year low, U.S. consumer sentiment edged up this month according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found that consumer sentiment remained very low, but stable. As a result, the overall RBC CASH Index stands at 8.2 for March 2009, up slightly from 1.6 in February, the lowest level on record since the inception of the Index in 2002.
Wednesday, March 04, 2009
Toronto, ON – Opportunity awaits as two in three (65%) Canadians believe the current real-estate market in Canada is a buyer’s market, according to the 16th Annual RBC/Ipsos Reid Housing Poll. Nearly three in ten (27%) say they’re ‘likely’ (9% very/18% somewhat) to purchase a home within the next two years’, up 4 points from last year and the largest single-year increase since 2001. The proportion that says they’re ‘very likely’ to purchase a home is up from 7% last year to 9% this year. But Canadians are split on whether buying conditions will change to be more favourable within the next year, such that it makes more sense to wait until next year (52%) or buy now (48%).
Thursday, February 26, 2009
New York, NY – Since 2006, Ipsos Public Affairs has been studying and tracking the corporate reputation of over one hundred leading corporations in the United States, and of over thirty different economic sectors or industries with a research program named I-Rep American Public.
Wednesday, February 18, 2009
Ottawa, ON – According to the 19th annual Ipsos Reid/RBC RRSP poll, three in ten (28%) boomers indicate that they plan on delaying the date of their retirement due to the current economic conditions. The most commonly-mentioned timeframes for delay are one to two years (43%) or three to five years (37%), although some are delaying their retirement for 5 or more years (9%). Just 3% will delay their retirement for less than a year.
Tuesday, February 17, 2009
New York, NY – Fasten your seatbelts as the travel industry is facing strong headwinds. According to a recent survey conducted among U.S. adults by Ipsos’ Travel and Tourism division, both business and leisure travel are expected to see deepening shrinkage in 2009. The survey shows four in ten (39%) business travelers are saying that the financial crisis will cause them to reduce their overall business trips and/or expenditures, and just over half (52%) of leisure travelers plan to reduce their overall leisure trips and/or expenditures, compared to 2008.
Thursday, February 12, 2009
Vancouver, BC – According to the recently released Ipsos Reid BC Home Buyers report, four-in-ten (42%) British Columbians expect housing prices to be lower in twelve months, down from 57% in November. Overall, British Columbians are forecasting a 3.0 percent average drop in home prices in their community, an improvement from the end of 2008 when a 6.7 percent decline was projected. Three-in-ten (32%) predict prices will remain the same while two-in-ten (20%) predict prices will be higher.
Wednesday, February 11, 2009
Toronto, ON — It appears that many Canadians are not taking the necessary steps to properly insure their newly purchased valuables, according to an Ipsos Reid poll conducted on behalf of RBC Insurance. While in the past two years leading up to the survey three in ten (30%) Canadians had bought or acquired something of value such as jewellery, art or other items, most did not take the necessary steps to ensure that their newly-acquired valuables were properly insured.
Friday, February 06, 2009
New York, NY – Are Americans at the higher end of the economic ladder continuing to share their wealth with others less fortunate? A recent Mendelsohn Affluent Poll set out to find out. As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked about their recent charitable donations.
Friday, February 06, 2009
New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.
Thursday, February 05, 2009
Toronto, ON – It appears that the slowdown in the economy is affecting the dining habits of most Ontarians, with a new Ipsos Reid poll of household primary grocery shoppers revealing that three quarters (74%) ‘agree’ (39% strongly/35% somewhat) that they are ‘dining in more often in order to reduce their expenses’. Just one quarter (26%) ‘disagrees’ (7% strongly/19% somewhat) that this is the case.
Thursday, January 22, 2009
Calgary, AB – “Online Media: All Change!”, a new study released by Ipsos Reid, has found that online Canadians are multi-tasking for almost one-half of the time they spend on the Internet. Study author Mark Laver noted that “this is a very interesting finding in itself, particularly from an advertiser’s perspective. With such a high degree of multi-tasking occurring, how can an advertiser (online or offline) be sure their message is getting through? Keeping this in mind, advertisers and media companies need to ensure that they have the appropriate tracking mechanisms as well as unique and different material in order to break through in this cluttered environment.”
Wednesday, January 14, 2009
Calgary, AB – A new study released by Ipsos Reid, Online Healthcare: Coming of Age, has found that almost three-quarters (70%) of online Canadians have visited a healthcare website in the past year. This figure is up slightly (+4%) from the last time the study was conducted in 2002. Study author Mark Laver noted that “this is another confirmation that the Internet has come of age as a meaningful resource tool for those online.”
Wednesday, January 07, 2009
Vancouver, B.C. — A new Ipsos Reid poll conducted on behalf of Coast Capital Savings shows that current economic conditions have had a financial impact on most Canadians aged 25 to 54 with a chequing and/or savings account. Between one-third and two-thirds of Canadians agree that they are doing each of the following banking and finance related activities specifically because of the state of economic conditions:
Monday, December 22, 2008
Toronto, ON – With a recession looming over Canada, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television has revealed that a majority of Canadians intend to spend either the same (51%) or more (7%) on holiday gifts for their friends and family this year than last. Just four in ten (39%), intend to spend less this year.
Further, Canadians still appear to be in a generous spirit in spite of the economic slowdown, with most (53%) indicating that they will end up giving more than they receive. One quarter (22%) suggests they will give about the same amount of gifts as they receive this year, while some will give less than they receive (6%) this holiday season.
Monday, December 22, 2008
Ottawa, ON – As we approach one of the biggest shopping days of the year, according to a new Ipsos Reid poll conducted on behalf of PayPal, it appears that many (33%) online Canadians are avoiding long lines and making some of their Boxing Day purchases online this year.
Thursday, December 18, 2008
New York, NY — Americans have embraced streaming video, often at the expense of video downloading. Recent data from Ipsos MediaCT’s MOTION study confirms that nearly six in ten (57%) U.S. Internet users 12 years of age and older have streamed video in the past 30 days – 7% higher versus the end of 2007. In comparison, one in five (22%) have downloaded video in the past 30 days.
Wednesday, December 17, 2008
Vancouver, BC - Nine-in-ten British Columbians who either bought or leased a motor vehicle during the past 12 months or are very likely to do so in the next 12 months say they feel confident (87%) and informed (89%) when buying/leasing a vehicle, but a new Ipsos Reid poll suggests they might not know as much as they think they do.
Friday, December 12, 2008
New York, NY - Consumer sentiment plunged to a near all-time low as Americans continued to be bombarded with bleak economic news, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Tuesday, December 09, 2008
Toronto, ON – A new Ipsos-Reid poll conducted on behalf of Capital One has revealed that seven in ten (73%) are ‘concerned’ (29% very/43%) somewhat) about falling victim to identify theft through an online site, and a similar proportion (69%) are ‘concerned’ (29% very/40% somewhat) about the safety of their personal information being held in online accounts.
Thursday, December 04, 2008
New York, NY – A recent Ipsos poll conducted among U.S. adults has taken a look at the impact the current economic crisis in the United States is having on business and leisure travel across the country. The immediate impact is noticeable, and a continuation of the crisis into 2009 could see more leisure and business travelers significantly revising their plans.
Thursday, December 04, 2008
Markham, ON -- A new Ipsos Reid poll of Canadian small business owners, conducted on behalf of American Express, finds that nine in ten (89%) ‘agree’ (38% strongly/51% somewhat) that they ‘love to get up every day’ to do what they do. In fact, eight in ten (83%) ‘agree’ (31% strongly/52% somewhat) that ‘since they started their own business, they have enjoyed a better quality of life’. Despite being exposed to many risks as a result of opening their own business, nine in ten (91%) indicate that there are more rewards than risks associated with running their business. Clearly enjoying what they do, 93% say that they would do it all over again.
Thursday, November 20, 2008
Calgary, AB – Ipsos Reid’s long standing Interactive Reid study has found that year over year online spending dropped 13% among online Canadians in Q3, 2008. The study, which tracks consumer activities on the Internet, also found spending from Q2 to Q3 had dropped by 15%.
Wednesday, November 19, 2008
Vancouver, BC – The BC Home Buyers report, a new Ipsos Reid study, shows that 78% of British Columbians say it’s currently not a good (“not very good” or “not good at all”) time to sell a home. Nearly six-in-ten (57%) expect housing prices to be lower in a year’s time. Overall, British Columbians are forecasting a 6.7 percent decline in home prices in their community.
Thursday, November 13, 2008
New York, NY - Although energy prices have declined sharply, consumer sentiment remains under siege due to persistent negative forces ranging from the escalating job crisis to the prolonged housing debacle and the growing credit crunch, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Tuesday, November 04, 2008
Ottawa, ON – Technology is changing our world, and no where is that picture clearer than in the world of broadcasting. This week, broadcasters from all across Canada assembled in Ottawa for the annual convention of the Canadian Association of Broadcasters. Mark Laver, Associate Vice President with Ipsos Reid in Calgary, was on hand to present findings from Ipsos’ Canadian Inter@ctive Reid Report, offering a glimpse into the future of the Internet and other new media.
Friday, October 31, 2008
Toronto, ON – As the holiday shopping season approaches, a new Ipsos Reid poll conducted on behalf of Amazon.ca has revealed that many Canadians do not appear to be looking forward to hitting the crowded malls this year to complete their holiday shopping. In fact, eight in ten (79%) ‘agree’ (44% strongly/35% somewhat) that they ‘don’t like crowded shopping malls during the holiday season, and so they try to avoid them’. Just two in ten (21%) ‘disagree’ (6% strongly/14% somewhat) with this sentiment.
Wednesday, October 29, 2008
Toronto, ON – Decision-makers at small and medium-sized businesses widely recognize the benefit of acquiring and sharing business information within their organization, but they also find it challenging according to a new Ipsos Reid survey conducted in Canada and Australia on behalf of Intel.
Wednesday, October 29, 2008
New York, NY (Oct. 29, 2008) – Over a quarter of homeowners (27%) say that the current U.S. economic environment is causing them to put their plans on hold for the purchase of a new or existing home, according to a new Ipsos Public Affairs poll conducted on behalf of Realogy.
Wednesday, October 29, 2008
Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of RBC in October, despite the turbulence and the turmoil of the current economic crisis, housing purchasing intentions are holding steady. Twenty-two percent (22%) of Canadians say they are ‘likely’ (7% very/15% somewhat) to purchase a home within the next two years, down only 1 point since January of this year.
Monday, October 27, 2008
New York, NY - Over the past six months, the popularity of online video services has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience in the U.S. Recent data sourced from Ipsos MediaCT’s MOTION study illustrate the widespread appeal online video services have with the majority of today’s Internet users, and how streaming video in particular has helped build an audience with women and those aged 35 and older.
Tuesday, October 21, 2008
New York, NY – Three-quarters of online consumers have some worry that they will fall victim to identity theft, according to a new Ipsos poll conducted in United States, Canada, France, Germany, Spain and the United Kingdom on behalf of PayPal.
Monday, October 20, 2008
Calgary, AB – The fourth wave of an Ipsos Reid Public Affairs national public opinion poll conducted on behalf of The Muttart Foundation, finds that charities continue to garner high levels of trust. More than three-quarters (77%) of Canadians say they trust charities ‘a lot’ or ‘some,’ a number that has been consistent since 2000.
Thursday, October 16, 2008
Markham, ON—As world economic markets tumble in turmoil, a new poll conducted by Ipsos Reid for American Express Canada reveals perspectives within Canada’s small businesses community: one in six (16%) Canadian small business owners are either worried about the short term viability of their business (9%) or pessimistic about the future of their business (7%) given the current economic situation.
Wednesday, October 15, 2008
Vancouver, BC - The Travel and Tourism Research Association’s Canadian Chapter is meeting in Victoria, BC this week for its annual conference. Conference attendees will be learning about changing attitudes in business travel from a Canadian travel and tourism research expert. Dave Pierzchala, Vice President with Ipsos Reid’s Travel and Tourism specialty, is presenting the latest findings from Ipsos’ annual syndicated Canadian Business Travel Study. The study, now in its 15th year, takes a close look at the Canadian business traveller.
Thursday, October 09, 2008
New York, NY - The implosion of Wall Street and the spreading economic crisis have taken a heavy toll on consumers, driving their confidence back down after a brief rally the past two months. According to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, consumer confidence dropped 32 points in October - the largest single-month decline in overall sentiment since the Index began in January 2002.
Wednesday, October 08, 2008
New York, NY - Excerpts from Ipsos’ TEMPO Digital Music Brandscape study show that one year following its launch, Amazon.com Music has made a phenomenal first showing. Meanwhile, Rhapsody’s increased focus on advertising and partnership appears to be paying off. But neither development has slowed iTunes’ step, with the site continuing to gain dedicated users who perceive it as the best fee-based digital music destination.
Thursday, October 02, 2008
Calgary, AB – A new study released by Ipsos Reid examining the ownership, upgrade intentions and new consumer electronic purchases of online Canadians has found that in the next two years, laptop computers will be found in 59% of online Canadian homes.
Wednesday, October 01, 2008
Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of RBC Insurance, when it comes to insuring their home, more insured Canadian homeowners are concerned about the possibility of fire (78%) as opposed to theft (15%) or flood and water damage (7%).
Thursday, September 25, 2008
Toronto, ON – According to an Ipsos Reid poll conducted on behalf of Metro Grocers, nearly three quarters (72%) of Ontarians who regularly buy groceries for their household ‘agree’ that they are dining in more often in order to reduce their expenses, with younger grocery shoppers (78%) and parents (82%) being even more likely to say that this is the case. Moreover, with the recent economic slowdown and increase in gas prices, 60% of grocery shoppers indicate they’ve had to scale back the amount of times they go out for dinner.
Monday, September 22, 2008
Toronto, ON – In an age where reliance on technology as a method of communication is at an all-time high, many Canadians feel they are losing their personal touch with family and friends. According to a new Ipsos Reid poll conducted on behalf of Dentyne, six in ten Canadians (63%) are concerned that technology is taking away from their face-to-face time with friends and family. Further, eight in ten (80%) agree that technology is often used when face-to-face communication would be better.
Wednesday, September 17, 2008
Toronto, ON – According to the 5th Annual Home Renovation survey conducted by Ipsos Reid on behalf of RBC, six in ten (60%) Canadians who are currently planning home renovations plan to include environmentally-friendly improvements in their work. While on the surface this appears to be the effect of Canadians ‘going green’, in reality, it seems to be mostly motivated by their pocketbook.
Monday, September 15, 2008
Calgary, AB – A new study released by Ipsos Reid examining online coupons has found that online Canadians are interested in downloading coupons or money off deals from the Internet. In particular, high levels of interest are exhibited for those items that could be considered as more of a necessity. Over one-half of survey respondents stated that they would be ‘extremely likely’ or ‘very likely’ to download a coupon for gasoline (58%) or groceries (54%). These results are perhaps not that surprising given that for many online Canadians these two categories represent a large proportion of weekly expenditures and have increased rapidly in the past few years.
Friday, September 12, 2008
New York, NY - Although the calendar indicates the end of summer is quickly approaching, it appears consumer confidence may be heating up, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which advanced for the second consecutive month.
Thursday, September 11, 2008
Winnipeg, MB - An Ipsos Forward Research poll of members from Producers’ Perspectives ~ the Ipsos Canadian AgriForum reveals that nearly half of all Canadian farmers (46%) have donated a portion of their farm production to local or international food banks in the past; six in ten of those with production that can be donated directly (59%). In addition, one in five of those who can donate (20%) give a portion of their production annually.
Tuesday, September 09, 2008
Toronto, ON – As post-secondary students make their way back to campus for a new year of academic challenges, they are also getting ready for the financial challenges of the year ahead. In fact, eight in ten (79%) plan on budgeting their spending and most (73%) say they stick to their budgets. Nonetheless, many will be unable to stick their budgets, and nearly half (45%) of those who don’t say it’s because unexpected expenses derailed their financial plan. This is according to RBC’s Student Finance Opinion Poll conducted by Ipsos-Reid.
Tuesday, September 02, 2008
Calgary, AB - A new study released by Ipsos Reid entitled “Search Marketing in Canada” has found that online Canadians are overwhelmingly satisfied with their Internet search results from search engines such as Google, Yahoo!, and Microsoft’s Live Search. Eight in ten (80%) online Canadians agree that they are getting the best results from their primary search engine. In addition, two-thirds (66%) agree that their search results are objective. Furthermore, three-quarters of online Canadians indicate they can usually find what they are looking for on the first page of search results. In the multi-billion dollar search marketing business these are important factors for online marketers.
Wednesday, August 27, 2008
New York, NY – It appears that when it comes to their homes, Americans might be ready to usher in the ‘green’ era. According to a new poll among American homeowners conducted by Ipsos Reid on behalf of Icynene, while nine in ten Americans (91%) agree that it is important for them to reduce their impact on the environment wherever possible, nearly all (98%) agree that it is important to reduce energy use in their homes to save money.
Thursday, August 07, 2008
New York, NY - Tumbling oil prices and a rebounding stock market appear to have placated Americans' economic jitters, resulting in a mid-summer halt in the downward spiral in consumer confidence that has persisted throughout 2008, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Tuesday, August 05, 2008
Vancouver, BC – Ipsos Reid, in partnership with Municipal World magazine, conducted a survey on Canadians’ attitudes towards the energy conservation efforts and responsibilities of the different levels of government (federal, provincial, and municipal). The findings of this research, featured in the August 2008 issue of Municipal World, reveal that few Canadians believe their municipal government is doing a good job when it comes to energy conservation. Only three-in-ten (30%) say their municipal/local government is doing a good job promoting energy conservation among citizens, compared to half (51%) saying their municipal government is doing a poor job in this regard. Similarly, only 28% believe their municipal/local government is doing a good job in its own energy conservation efforts, while 42% provide a poor rating. Further, in both instances, relatively large percentages are unsure how to rate their municipal government’s performance, pointing to a general lack of familiarity with municipal energy conservation efforts.
Friday, August 01, 2008
Minneapolis, MN – Many drivers in the Twin Cities are distracted by talking on a cell phone or eating and drinking when driving. According to a poll conducted by Ipsos/Maccabee Group for AAA Minneapolis, 71% of Twin Minneapolis/St. Paul drivers admit to eating or drinking beverages while driving, while 58% admit to talking on their cell phone. Amongst younger drivers, these activities are even more prevalent. Of those 18-34 years of age, more than three quarters (77%) say that they eat or drink while driving, while 70% say they talk on their cell phone. In fact, almost one-third (31%) of these younger drivers say they actually text message while driving.
Thursday, July 24, 2008
New York, NY - As more American consumers go online to stream or download video content, the number of advertising-subsidized online video services is also growing. With all these new models hitting the market, the question on marketers’ minds remains: How will consumers react to the growing proliferation of advertising supported video services? Recent research conducted by Ipsos MediaCT suggests that the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content.
Wednesday, July 23, 2008
Calgary, AB - Calgarians show strong support for the Calgary Farmers’ Market in a study fielded by Ipsos Reid just prior to the Herald’s front page headline and editorial on this subject.
Tuesday, July 15, 2008
Toronto, ON – It seems that when it comes to their buying habits, Canadians are continuing their trend toward “green” products – those which have a reduced impact on the environment. According to a new Ipsos Reid poll, half (53%) of Canadians are buying more “green” products than they were a year ago, while nearly half (46%) say they are purchasing about the same number as last year.
Wednesday, July 09, 2008
Toronto, ON – It appears that when it comes to their finances, Canadians are ready to go “green”. According to a new study conducted by Ipsos Reid, the trend toward environmental awareness and responsibility is spilling over into new areas, including Canadians’ preferences with their banking.
Wednesday, July 09, 2008
New York, NY – A new poll of teens conducted on behalf of Liberty Mutual Insurance reveals that the summer months are more popular than any other season for young drivers aged 16 to 18 to obtain their learner’s permit and take their driver’s test.
Thursday, July 03, 2008
New York, NY - Soaring gas and food prices and a stock market that just endured its worst June performance since the Great Depression are draining consumers' wallets as well as their confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Monday, June 30, 2008
San Francisco, CA – Consumers are reporting strong intentions to buy mobile devices this year, according to research conducted by Ipsos MediaCT. Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices—including cell phones, MP3 players, hand-held gaming devices, and laptop PCs.
Thursday, June 26, 2008
Long Beach, CA - More than four out of every five Americans (83%) believe that “moral weakness” plays a part in the development of a gambling addiction, according to a new survey conducted by Ipsos Reid for the National Council on Problem Gambling (NCPG).
Wednesday, June 25, 2008
Vancouver, BC - Email Marketing 2008 a new study released by Ipsos Reid, has found that Canadians are continuing to receive more and more email on a weekly basis. This continues the trend seen over the past few years. The average number of emails received increased by 9% in the past year, although the increase is much smaller than the 26% increase observed between 2005 and 2006.
Thursday, June 05, 2008
New York, NY - U.S. consumer confidence eroded this month as Americans' worries over every facet of their financial situation mounted, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Friday, May 30, 2008
New York, NY – While TV’s place as the preeminent channel for Americans to watch video content remains safe for now, results from recent research conducted by Ipsos MediaCT shows that the PC is slowly encroaching on the TV’s dominance, capturing an increasing amount of screen time among those who download or stream video online.
Thursday, May 29, 2008
New York, NY – Responding to the increasing need of marketers to reach out to and understand the fast growing Hispanic population in the U.S., Ipsos is offering its Omnibus service in the Spanish language. The recently launched Ipsos Hispanic Express Omnibus becomes the only Hispanic Omnibus survey to start every week, allowing for faster data collection and more immediate results.
Thursday, May 15, 2008
New York, NY – According to a new Ipsos survey conducted on behalf of ING about American attitudes concerning life insurance, out of 15 scenarios "having your accumulated savings stolen because of identity theft or fraud" (50%) and "your death or the death of your spouse or partner" (45%) are the two events which would have the most extremely negative impact on a family's financial health and future.
Friday, May 09, 2008
New York, NY - Americans' economic enthusiasm rallied slightly this month, increasing nearly 10 points and reversing six straight months of declining confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 consumers earlier this week, found respondents more positive about their future economic prospects, but still worried about job security. As a result of these mixed attitudes, the overall RBC CASH Index, released today by RBC, stands at 39.0 for May, up from its previous all-time low of 29.5 in April.
Thursday, May 08, 2008
Toronto, ON – It seems that Canadians want their televisions to show them the world, and in the best possible light. According to a new poll conducted by Ipsos Reid on behalf of LG, nine in ten (91%) Canadians say that when it comes to choosing a TV for their home, a superior picture quality is what matters to them. Only 9% went the other way, saying that the actual design of the TV was more important. Interestingly, women (90%) are just as likely as men (92%) to say that a superior picture quality is important.
Wednesday, April 16, 2008
Vancouver, BC – A new Ipsos Reid poll in BC reveals that most British Columbians take a retailer’s environmental record into account when deciding where to shop. Three-quarters (77%) of British Columbians say that a retailer’s actions in helping to preserve and protect the environment are either “very important” (24%) or “somewhat important” (53%) in their overall decision of where to shop.
Monday, April 14, 2008
Vancouver, BC – A new Ipsos Reid poll in BC shows that most British Columbians (85%) would give themselves a “B” (48%) or a “C” (37%) for their efforts in helping to preserve and protect the environment. Few (6%) British Columbians would actually award themselves with an “A”; in fact, an equivalent number (6%) grade their behaviour very poorly with a “D” or “F”.
Friday, April 11, 2008
New York, NY — Pessimism among U. S. consumers continues to spread as Americans' sentiments concerning the future turn particularly gloomy, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey found that while consumer attitudes regarding current conditions and investments show signs of stabilizing, Americans' confidence in future personal financial conditions continue to weaken. As a result, the overall RBC CASH Index, released today by RBC, dropped to an all-time low this month since its inception in 2002 to 29.5, compared to 33.1 in March.
Friday, April 04, 2008
New York, NY — In a year showcased by Radiohead’s honor system digital album release and the Apple iPhone, excerpts from Ipsos’ TEMPO Digital Music Brandscape study show that Apple’s iTunes continues to strengthen its position as the dominant fee-based digital music destination, widening its lead over other services. Other key findings include the decline of social networking site MySpace and further decline in past six month CD purchasing.
Thursday, April 03, 2008
Vancouver, BC – A new Ipsos Reid poll conducted on behalf of the Canadian Cancer Society finds that a strong majority of British Columbians agree that cosmetic pesticides used in their community pose a threat to the environment (86% agree), children (81%), pets (81%), and their own personal health (76%). The definition of cosmetic pesticides given to survey respondents was “cosmetic pesticides are used to kill or control weeds, insects, fungi and pests in order to enhance the appearance of private and public lawns and gardens. For example, cosmetic pesticides may be used to get rid of weeds on the lawn or aphids on roses.” Further, three-quarters (76%) of British Columbians would support their provincial government passing legislation that would restrict the use and sale of cosmetic pesticides (47% “strongly support”).
Monday, March 17, 2008
New York, NY – According to a new Ipsos survey conducted on behalf of ING, Americans view numbers relating to their sense of identity and their closest personal relationships as being most important. The numbers most commonly mentioned as being significant are their own birthday (cited by 26% of respondents) or someone else’s birthday (22%). Other types of numbers frequently mentioned include a Social Security number (16%), a wedding anniversary (16%), a phone number (13%) and the number of children or siblings in one’s family (12%).
Monday, March 10, 2008
New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – see no clear media leaders as sources of “insight,” according to the recent BE: USA survey carried out by Ipsos Media.
Friday, March 07, 2008
New York, NY — Confronted with falling housing values, rising foreclosures and oil prices spiking above $100 a barrel, the mood of the U.S. consumer darkened considerably this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Led by a sharp drop in consumers' optimism for the future, the overall RBC CASH Index, released today by RBC, stands at 33.1 for March 2008, compared to 48.5 in February.
Tuesday, March 04, 2008
Toronto, ON – It appears that many Canadian homeowners could be playing with fire, with a new Ipsos Reid poll conducted on behalf of the Canadian Association of Fire Chiefs and Kidde Canada, revealing that a majority of Canadians (55%) who currently own and live in a house that is at least ten years old indicate that they have ‘temporarily removed the batteries from a smoke alarm or taken it off the ceiling to silence a false alarm caused by cooking or steam’. Moreover, over one half (51%) of these individuals admit that they have forgotten to put the batteries back in or to hook the alarm back up, whether it be only for a ‘short period of time’ (40%) or for ‘quite a long time’ (11%).
Wednesday, February 27, 2008
Vancouver, BC – Findings from a new Ipsos Reid study – Inter@ctive Teens: The Impact of the Internet on Canada’s Next Generation – are dispelling the myth of today’s teen as an Internet-savvy, constantly-wired early adopter. Contrary to popular belief, teens are not online as much as they are stereotyped to be, the time they do spend on the Internet is focused rather narrowly on particular types of websites and activities, and their comfort level with technology is actually much lower than adults.
Monday, February 25, 2008
Toronto, ON – The results of an Ipsos Reid poll conducted on behalf of RBC finds that given the opportunity to change jobs and careers completely, one in three (34%) Canadian workers suggested that working for the government would be appealing to them, compared to fewer who said that working in the entertainment sector (27%) or as a consultant (20%) would be appealing. Some of the least-mentioned sectors that Canadians say they would find appealing include banking (8%), law (8%), accounting (9%) or financial services (11%).
Friday, February 22, 2008
Vancouver, BC – An Ipsos Reid poll released today, conducted on behalf of Trend Marketing and Fashion High, reveals that six-in-ten (58%) consumers in British Columbia are more likely to shop at clothing retailers that offer eco-friendly clothing. Eco-friendly clothing is made using natural fibers (organic cotton, silk, wool, hemp, etc) that have been grown organically, free of any pesticide or toxic chemical use, within sustainable farming environments. Interest in eco-friendly clothing is stronger among younger consumers aged 18-39 (68% more likely) than among those aged 40-54 (54%) and 55 and older (52%).
Friday, February 08, 2008
Washington, DC — Recent comments by President Bush about signs of weakness in the domestic economy, further rate cuts by the Federal Reserve and poor jobs data have taken a toll on consumer confidence. Consumer sentiment as measured by the latest RBC CASH (Consumer Attitudes and Spending by Household) Index has dropped to the lowest levels since the CASH Index was created six years ago. The overall RBC CASH Index, released today by RBC, stands at 48.5 for February 2008, almost eight points below January's 56.3 level.
Thursday, January 31, 2008
Calgary, AB – An Ipsos-Reid poll commissioned by TD Bank Financial Group provides new insights into the home purchases made by individual Canadian women. The January poll queried Canadian women who are aged 20 to 45, own a home and made this purchase without a spouse or common law partner.
Monday, January 28, 2008
Toronto, ON – The results of a new Ipsos Reid poll conducted on behalf of Capital One finds that physical and financial health are topping the list of New Year’s Resolutions this year. In fact, three in ten (28%) Canadians indicate that when the clock struck midnight on Jan 1st their most important resolution was to ‘become more physically fit’ (19%) to ‘lose weight’ (8%), or to ‘get or stay healthy’ (1%). However, thinking about their financial health, 15% of Canadians’ indicate that their most important resolution was to ‘become more financially secure’.
Thursday, January 24, 2008
New York, NY – When it comes to the legality of Internet gambling, Canadians and Americans apparently have the wrong idea. These are the findings of two recent Ipsos Reid polls conducted with Canadians and Americans online as part of a joint Canada/US lottery survey.
Tuesday, January 08, 2008
New York, NY — Recent research conducted by Ipsos Insight among U.S. online adults hints that future growth in online video services may be predicated more on downloading models than on streaming models – and potentially more on free ad-based content than on paid content – particularly as younger consumers spend an increasing amount of their disposable time online.
Tuesday, December 18, 2007
Vancouver, BC – A new Ipsos Reid poll reveals that six-in-ten (61%) pet owners in British Columbia plan to buy (or have already bought) a present for one or more of their pets this holiday season. This includes 68% of dog owners, 61% of cat owners and 54% of other pet owners (e.g. fish, birds, rabbits, hamsters). Women pet owners (65%) are more likely than men (53%) to say they plan to buy a gift for their pet.
Thursday, December 13, 2007
Toronto, ON – A new Ipsos Reid poll conducted on behalf of Capital One reveals that a strong majority of Canadians continue to worry about identity theft. In fact, nearly three quarters (72%) of Canadians are ‘concerned’ about becoming a victim to identity theft, while just three in ten (28%) are not concerned about the possibility of this occurrence.
Friday, December 07, 2007
Washington, DC — Although the holiday season has arrived, U.S. consumers are not feeling very merry, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,009 Americans earlier this week, found that consumer sentiment remained low, but stable, following a significant drop in November. While Americans' expectations for future prospects and their confidence in jobs improved slightly, their evaluations about current conditions and investments continued to decline. As a result of these mixed sentiments, the RBC CASH Index for December 2007 stands at 65.9, compared to 64.0 in November.
Friday, November 30, 2007
Toronto, ON – With toy recalls abound, particularly relating to those imported from China, a new Ipsos Reid poll conducted exclusively on behalf of CanWest News Service and Global Television finds that most Canadians (84%) agree that they are ‘concerned about the safety of toys being imported into Canada’, while just 15% disagree that this is the case.
Tuesday, November 27, 2007
Toronto, ON – A new Ipsos Reid poll released today and conducted on behalf of ING DIRECT reveals that a majority (54%) of Canadians who have a bank account say that they would classify themselves as a ‘spender’, while a minority indicate that they are ‘savers’ (46%) by nature. This might not be surprising, however, considering that four in ten (39%) Canadians do not have a favourite technique or habit to save. But other Canadians indicate that they save in a variety of different manners, including regular deductions to an RRSP account (22%), a change jar (17%), or automatic deductions to a savings account (16%) among other tactics.
Tuesday, November 27, 2007
Toronto, ON – Labatt and Ipsos Reid today released the largest public opinion survey on Canadian beer drinkers’ transportation plans during the holiday season. The survey demonstrates that Canadian beer drinkers, particularly those aged 18-24, appear to get the message that drinking and driving don’t mix. The results of the joint survey find that most (88%) beer drinkers generally have a plan or make arrangements to get home safely when they are going out to an activity where they might be drinking alcohol. The survey is comprised of 4,501 beer drinkers across Canada.
Wednesday, November 21, 2007
Vancouver, BC — With the recent surge of the Canadian dollar relative to the U.S. currency, Ipsos Reid in partnership with Business in Vancouver commissioned a study that revealed British Columbians are resoundingly positive about the impact on Canadian consumers, but are mixed with respect to the perceived impact on Canadian businesses. In contrast, most believe the current situation negatively impacts businesses and consumers south of the border. What is also very clear is that a significant number of BC residents are more likely to shop and vacation in the U.S. as a direct result of recent changes to the exchange rate.
Tuesday, November 20, 2007
Toronto, ON – According to a recent poll conducted by Ipsos Reid on behalf of RBC, while a slim majority (56%) of individuals approaching retirement believe that their quality of life will get better once they retire, eight in ten (79%) current retirees indicate their quality of life was improved once they retired. These findings suggest that retired life is even better than individuals might have originally predicted.
Friday, November 09, 2007
Washington, DC — U.S. consumer confidence reached its lowest level in more than two years this month amid concerns over record-high oil prices, continued trouble in the housing market and higher inflation, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,005 Americans this week. Although consumer attitudes deteriorated across the board, the substantial drop in expectations contributed heavily to the sizeable decline in the overall index. As a result, the overall RBC CASH Index for November 2007 stands at 64, down more than 16 points from October's 80.6 level.
Tuesday, October 09, 2007
WASHINGTON, D.C. – More than two-thirds of Americans (68%) say that they take nutritional or dietary supplements over the course of a year. This includes vitamins, minerals, herbals/ botanicals, sports nutrition supplements or specialty supplements. In fact, 52% say that they take supplements regularly, with another 16% saying they take supplements either occasionally (13%) or seasonally (3%). This is up from 46% found in a similar study from last year. Looking at non-users, 12% of Americans say they have taken nutritional or dietary supplements in the past but no longer do so, while 20% say they do not take supplements and never have.
Friday, October 05, 2007
Washington, D.C.— Consumer confidence levels improved considerably in October after tumbling to a 16-month low in September, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,005 Americans earlier this week. Consumer sentiment stabilized across all surveyed areas, with the biggest increases occurring in the areas of economic expectations and current conditions. However, this improvement was driven not by significant increases in consumer optimism, but rather a leveling out of pessimism. As a result, the RBC CASH Index for October 2007 stands at 80.6, up more than nine points from its 71.1 level in September.
Monday, October 01, 2007
New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – have a ferocious appetite for quality business information, according to the new BE:USA 2007 survey carried out by Ipsos Media.
Friday, September 14, 2007
Washington, DC - The housing market debacle, softening job markets, rising gas prices and an unstable stock market have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Consumer confidence tumbled across the board, reaching the lowest level since May 2006, as Americans view the current economy negatively and display growing pessimism about the future. As a result, the overall RBC CASH Index, released today by RBC, stands at 71.1 for September 2007, more than 18 points below August’s 89.3 level.
Wednesday, September 12, 2007
The Topline results for this poll are now available for download.
Wednesday, September 05, 2007
New York, NY – ‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration, according to survey results recently released by Ipsos.
Thursday, August 23, 2007
New York, NY – Internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras while Kodak, Sony, and Nikon received smaller endorsements for the title. The results come from a larger, technology-based study conducted in the spring by Ipsos Insight and signify Canon’s stronghold as the leading brand in the U.S. for digital cameras. Approximately one-quarter (24%) of Internet users chose Canon as best manufacturer out of a list of fifteen brands.
Friday, August 17, 2007
Vancouver, BC — Late last year, New York City’s Board of Health voted to make New York North America’s first city to ban the use of trans fats at restaurants. Now, a new Ipsos Reid poll reveals that most British Columbians would favour a similar ban in their province. Eight-in-ten (79%) British Columbians say they agree that governments should ban the use of trans fats in all restaurants (50% strongly agree, 29% somewhat agree). Only a small portion (14%) of British Columbians disagree with a ban on trans fats at restaurants (5% strongly disagree, 9% somewhat disagree). The desire to see a ban is consistent across regions, gender and age groups.
Friday, August 10, 2007
Washington, DC - After sliding for most of 2007, consumers' views about current and future economic conditions rebounded this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,003 Americans earlier this week. As a result, the overall RBC CASH Index stands at 89.3 for August 2007. This is 13 points above July's 76.1 level and its highest level since March 2007.
Friday, July 13, 2007
Washington, DC - Although sunny summer days have arrived, Americans are feeling gloomy about current and future economic conditions, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,004 Americans earlier this week. Economic attitudes weakened across the board, with consumers viewing the current economy negatively and displaying growing pessimism about the future. As a result, the overall RBC CASH Index, released today by RBC, stands at 76.1 for July 2007, more than five points below June's 81.4 level.
Thursday, July 12, 2007
Washington, D.C. — The world’s most engaged citizens say that while they personally embrace global trade and corporate investment in their homeland, they want their governments to more aggressively crack down on the activities and influence of national and multinational corporations, a new survey reports today.
Monday, July 09, 2007
Calgary, AB — A new Ipsos Reid survey on behalf of Direct Energy finds that more than four in ten residents (42 per cent) of Alberta (45%) and Ontario (41%) say they would pay a premium of 10 per cent or more for products that are environmentally friendly.
Thursday, July 05, 2007
New York, NY — The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent findings from The Face of the Web, Ipsos Insight’s annual study of Internet and Technology trends. Over the past few years, the growth of digital music behaviors – particularly downloading music files online and burning CD-Rs – introduced millions of Internet users globally to the virtues of the digital medium, blazing a path for other entertainment media to follow. At the end of 2006, it appears that online video activities seemingly have taken over the torch as the driving force in the next stage of digital media’s growth, having a profound impact on the way consumers access and view video content around the world.
Wednesday, June 27, 2007
Vancouver, BC – According to a recent A&W survey conducted by Ipsos Reid, one-third of Canadians say they plan to celebrate Canada Day with family or friends. Just 9% say that they’ll attend a formally organized Canada Day celebration. At the same time, 53% of Canadians say that they have no special plans for the Canada Day holiday.
Tuesday, June 26, 2007
Vancouver, BC – A new study released by Ipsos Reid, "Email Marketing 2007: SPAM or Marketing – Do Canadians Know the Difference?", has found that even though an amazing 66% of Canadians prefer communicating via email over other methods, 44% of us agree that we can hardly keep up with the amount of email that we receive. And spam is the primary culprit. Yet Canadian’s willingness to provide email addresses to companies that ask continues unabated. But will the continued influx of spam and increasingly fickle attention level of consumers mean that permission-based email is doomed to a short lifespan, or will the innovation being applied to this relatively new tool be enough to propel it forward for several more years?
Monday, June 18, 2007
New York, NY — Recent research results released by Ipsos Insight hint that municipal Wi-Fi service, or ‘muni Wi-Fi’, could lure a significant contingent of today’s Internet population to switch their current ISP to publicly-subsidized Internet services that provide high-speed wireless access from homes, schools and virtually every place else within a city or other municipal area.
Friday, June 08, 2007
Washington, DC - Americans' confidence in current economic conditions slumped this month, resuming a downward trend after a brief resurgence in May, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found respondents much less confident about their current situation and only mildly optimistic about their future prospects. As a result of these mixed views, the overall RBC CASH Index, released today by RBC, stands at 81.4 for June 2007, six points below May's 87.1 level.
Tuesday, June 05, 2007
Seattle, WA – Almost 25 Million adult Americans were in a situation within the last two years where they looked and considered hiring an attorney but did not because they didn’t know how to choose the right lawyer the results of a new survey indicated today.
Tuesday, June 05, 2007
Calgary, AB - According to a new poll conducted by Ipsos Reid, 84% of Canadians are concerned that reductions be made to non-industrial sources of greenhouse emissions (41% are very concerned and 43% are somewhat concerned). Concern is highest among residents of Atlantic Canada, with reported levels of concern (90%) significantly higher than expressed by residents of Saskatchewan and Manitoba (77%) and Alberta (79%) – Canada’s largest producer of oil and gas.
Tuesday, June 05, 2007
Calgary, AB - A new Ipsos Reid poll shows that 44% of Canadians are very concerned (82% concerned overall) with Canada’s energy supply for the future, on par with concern for the Education system (45% Very Concerned, 82% overall) and ahead of Canada’s Economy (38% Very Concerned, 81% overall), but still trailing concern for the Healthcare System (61% Very Concerned, 92% overall) and Environment and Pollution (56% Very Concerned, 91% overall).
Tuesday, May 29, 2007
New York, NY— The food and beverage industry’s generally positive image among the American public is under threat. According to the latest edition of I-Rep, Ipsos’ biannual survey on perceptions of leading industries and large companies among American adults, goodwill towards the sector has declined in recent months.
Friday, May 25, 2007
New York, NY— While digital video continues to grab headlines with the growing prominence of streaming and downloading video files among online adults, today’s entertainment enthusiasts remain largely steadfast in their love of traditional viewing options, according to recent findings released by Ipsos Insight from MOTION - the company’s biannual study of digital video behaviors. Among those adults that actively stream and download video content, just 11% of the video content they consume is viewed on a PC, while the overwhelming majority of their video content (75%) is consumed on a television set. Even among 12-24 year olds, who are the heaviest video streamers or downloaders, over 60% of their video content is currently consumed on the TV. So, despite the rise of online video offerings today, consumers appear just as entranced by the increasing variety of content options available for viewing on their TVs, including terrestrial and premium broadcast television, DVDs, and pay-per-view options, as well as a growing autonomy to control when they watch their video content.
Wednesday, May 23, 2007
Vancouver, BC - According to a recent Harvey's survey conducted by Ipsos Reid, 61% of Canadians say they order the exact same toppings every single time they eat a burger, while 39% say they tend switch up their order.
Friday, May 11, 2007
Washington, DC - Americans' economic enthusiasm climbed slightly this month, stabilizing after three months of declining confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found respondents much more positive about current conditions but less optimistic about their future prospects. As a result of these mixed attitudes, the RBC CASH Index, released today by RBC, stands at 87.1 for May, slightly above April's 85.4 level.
Thursday, May 10, 2007
Calgary, AB – A new Ipsos Reid survey conducted on behalf of TD Canada Trust and TD Waterhouse finds that three-quarters (74%) of Canadian consumers want “good customer service” as the best way for companies to express appreciation for their business. This preference far outranks any other form of thanks, including a gift (13%) or a donation on their behalf to a charity (7%).
Thursday, May 10, 2007
Calgary, AB – A new Ipsos Reid survey conducted on behalf of TD Bank finds that if money were no object, the most preferred destination for Canadians to send a loved one, such as a mother or father, would be Europe. Overall, one-in-three (35%) Canadians chose Europe, with the Caribbean being a strong second choice (22%) and the Australia and New Zealand (21%) emerge as a third choice. Curiously, there is still a (1%) of respondent who would choose Antarctica as the dream destination to send their closest relatives.
Wednesday, May 02, 2007
New York, NY— Amidst continued declines in the global music industry that amount to a nearly 25% reduction since 2000, recent research from Ipsos’ TEMPO: Keeping Pace with Digital Music Behavior reveal for the first time that the proportion of Americans who have purchased CDs in the past six months has dropped approximately 15% since 2002. The study also shows that while this decrease is largely attributable to shifting consumer behaviors toward digital music acquisition methods, a majority of American Music Downloaders continue to purchase CDs by their favorite artists, and instead frequently rely on music downloading for sampling new and unfamiliar music.
Wednesday, April 25, 2007
THE PURPOSE OF THE STUDY
Wednesday, April 18, 2007
New York, NY— While dial-up access to the Internet continues its slow death globally, the number of Internet adults utilizing ‘wired’ broadband connections may also be peaking, according to results released from Ipsos Insight’s annual The Face of the Web study. At the end of 2006, it is estimated that over three-quarters (77%) of the global online population was utilizing a broadband connection to access the Internet, in comparison to just 21% utilizing a dial-up connection. And though the prevalence of broadband access continued its steady growth trend through 2006, growing an additional seven percentage-points from 2005 (70%), the salad days of robust annual growth for broadband penetration may soon be coming to an end.
Monday, April 16, 2007
Vancouver, BC—An Ipsos Reid readership survey conducted on behalf of the Georgia Straight shows that 61% of Vancouver residents say they have read the Georgia Straight within the past six issues. By comparison, 48% of respondents indicate reading the Vancouver Sun and 41% report reading The Province within the past six issues of the past week. The free daily, 24 Hours, had a weekly readership (past six issues) of 38%, followed by Metro (past six issues) at 25%.
Monday, April 16, 2007
Calgary, AB – Less than two weeks after a city committee approved the latest iteration in a city recycling plan that would cost homeowners $8 a month, a new Ipsos Reid poll shows that six-in-ten (60%) Calgarians approve of this new proposed curbside program. In all, 34% “strongly approve” of the $8 curbside recycling proposal, and 26% “moderately approve.” After the initial $21 proposed fee was rejected in early March, a City committee passed a second proposal on March 28th which outlines a new $8 per month curbside recycling program. This committee has passed this new proposal over to City Council for approval. The program would have The City of Calgary collect recyclable items such as newspapers, food cans, glass and plastics on a weekly basis directly from residents’ homes.
Wednesday, April 11, 2007
New York, NY– The pharmaceutical sector is suffering from a poor reputation among Americans, according to new research by marketing research firm Ipsos. The second edition of I-Rep, Ipsos’ biannual survey on perceptions of large companies, shows that nearly as many Americans hold an “unfavorable” opinion of the pharmaceutical sector (32%) as have a “favorable” opinion (35%), while 33% are neither favorable nor unfavorable. Among other sectors measured, only the oil and gas, chemicals, and tobacco industries fare worse than the pharmaceutical sector. Sectors enjoying the highest favorability scores include the information technology, electronic goods, and food and beverage industries.
Monday, April 09, 2007
Calgary, AB – Two weeks into a work-to-rule campaign launched by Amalgamated Transit Union Local 583, and with the spectre of a full strike now looming large, a new Ipsos Reid poll shows that seven-in-ten (69%) Calgarians say that they would support Calgary Transit becoming an essential service like Police, Fire, and EMS. In all, 40% “strongly support” this idea, and 29% “somewhat support” it. On the other hand, two-in-ten (21%) say they would oppose Calgary Transit becoming an essential service, with 7% “strongly opposing” and 14% “somewhat opposing” the idea.
Friday, April 06, 2007
Washington, DC - Americans' economic enthusiasm continued to erode, hitting a six-month low heading into the second quarter, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found that overall consumer sentiment decreased by nearly seven points in April, driven by declines in all facets of consumer attitudes. As a result, the RBC CASH Index, released today by RBC, stands at 85.4, compared to 92.3 in March.
Thursday, April 05, 2007
New York, NY— According to a survey conducted for ING by Ipsos Public Affairs, nearly half of Americans (49 percent) say it is easier to get a cat unstuck from a tree than it is to safeguard their future by making the right financial choices.
Monday, April 02, 2007
New York, NY — While Americans still love their TVs for watching television programming and DVDs, it appears that online video offerings accessed on the PC have tapped a vein with mainstream America as well. At the end of 2006, well over half (58%) of Americans age 12 or older with Internet access had streamed some form of video content online, this according to recent findings released by Ipsos Insight from MOTION - the company’s biannual study of digital video behaviors. This translates to 44% of the overall US population age 12 or older having ever streamed a digital video file off of the Internet – or approximately 100 million Americans. “Clearly the YouTube phenomenon has caught on with Americans, and given their appetite for video, the ability to select and watch exactly what you want online has become a strong lure for many consumers. And it’s instant gratification for entertainment lovers,” said Brian Cruikshank, Executive Vice President of the Ipsos Insight Technology & Communications practice. “While streaming video online has clearly emerged as Americans’ favorite way to access video online, it also may be blazing a trail for other video formats and acquisition methods in the future.” Cruikshank goes further to point out that over one in four (28%) Americans age 12+ have downloaded a digital video file, with a significant amount of overlap between these two types of digital video formats – so many consumers who stream video also experiment with downloading video online.
Friday, March 16, 2007
New York, NY – Amid growing concerns about climate change, Americans are increasingly taking action to reduce their environmental footprint. Six-in-ten adults (61%) have sent items to be recycled in the past 12 months, a 6-percentage-point increase from last summer; more than half (58%) have also chosen products with recycled content; and just under half (44%) have taken steps to be more energy-efficient at home.
Wednesday, March 14, 2007
New York, NY — Amid continued growth in portable MP3 player ownership and emerging speculation about the long-term sustainability of fee-based ‘a la carte’ music downloading, excerpts from Ipsos’ TEMPO Digital Music Brandscape study released today show that Apple’s iTunes continues to strengthen its position as the dominant fee-based digital music destination, while a host of other services are striving to grow consumer mindshare and establish clear points of differentiation. The study also reveals that the breakthrough of social networking website MySpace as a prominent destination for digital music may suggest underserved areas of the market are still untapped.
Friday, March 09, 2007
Washington, DC— Unable to shrug off the effects of the recent sharp drop in the stock market, consumer confidence weakened in March, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Softening of consumer confidence was evident across the board as assessments of current conditions, future expectations, investing and job security all declined this month. As a result, the RBC CASH Index, released today by RBC Financial Group, decreased nearly 11 points to 92.3, compared to 103.0 in February.
Tuesday, March 06, 2007
Toronto, ON – According to the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, most Canadians continue to think purchasing a home is a good investment (90%) and recommended buying now rather than waiting for next year (58% vs. 42%). Moreover, while a majority continues to think rental accommodations will only increase in price (69%), the proportion that think housing process is going up is shrinking (59% today vs. 72% in 2006). Additionally, there is less concern today about interest and/or mortgage rate hikes than this time last year: 51% concerned about interest rate increases vs. 56% in 2006 and 43% think mortgage rates will go up this year vs. 70% in 2006.
Tuesday, February 27, 2007
New York/Toronto/London – In a new book, Gimme! The Human Nature of Successful Marketing, business and advertising research veteran John Hallward explores our evolutionary traits to help marketers, brand managers, public relations professionals, advertising executives, and even politicians better tap into primary human motivations for greater success.
Thursday, February 15, 2007
Vancouver, BC — A new study released by Ipsos Reid, Older Canadians and the Internet1, has found that older Canadians lag significantly behind those in other age groups when it comes to their online usage and proficiency, showing that ‘digital’ divide is still alive and well in Canada.
Tuesday, February 13, 2007
Toronto, ON– A new Ipsos Reid survey conducted for the President's Choice Healthy Insider's Report finds many Canadians admitting to poor eating habits and/or attitudes towards food. For instance, six in ten Canadian adults say they have eaten over the sink or straight from the fridge in the past month, half sometimes eat just because they're bored, one-third have had a whole meal on the run at least once in the past month, one-quarter have eaten a bag of chips or popcorn for dinner in the past month, the same proportion have eaten ice cream straight from the tub, and one in seven have picked food off of someone's else plate in a restaurant because they didn't want to order it themselves!
Monday, February 12, 2007
Toronto, ON– Most men (59%) [in Canadian family households (77%)] plan on buying something for their sweetheart for Valentine’s Day, and flowers are the most popular gift of choice by a margin of more than two-to-one, a survey conducted by Ipsos-Reid for Scotts Canada has found.
Friday, February 09, 2007
Washington, DC — Consumer sentiment continued to heat up this month despite the deep freeze gripping much of the country, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Overall consumer confidence rose by nearly 8 points in February, as Americans' assessments of current conditions, investing and job security increased substantially. Although opinions regarding future conditions dipped significantly, overall optimism in all other areas surveyed outweighed increasing pessimism for the future. As a result, the RBC CASH Index for February released today by RBC Financial Group, stands at 103.0, compared to 95.3 in January and 96.1 one year ago.
Wednesday, January 24, 2007
Toronto, ON – A new survey released today by Capital One and conducted by Ipsos Reid asked Canadians across the country about managing their finances in 2007.
Thursday, January 18, 2007
New York, NY — Various new and emerging wireless applications have caught the attention of American consumers, according to recent research conducted by Ipsos Insight. However, many consumers will seriously consider these emerging wireless applications only if they are compelling enough to break through device and communications overload, as well as budgetary constraints. At the same time, consumers appear less concerned that a given wireless application will perform up to expectations.
Thursday, January 18, 2007
Toronto, ON – Many Canadians report consuming fewer servings of vegetables in the winter than in the summer, according to a new Ipsos Reid/Campbell Company of Canada survey. Specifically, almost half of Canadians (47%) indicate that they consume fewer vegetable servings on a typical winter day than on a typical summer day, and a majority (56%) agree that, “I find it harder to consume enough vegetables in the winter than in the summer.”
Friday, January 12, 2007
New York— At the start of the new year, Americans are feeling much more optimistic about their economic future than they were at the close of 2006, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,002 Americans this week. Overall consumer sentiment increased more than eight points this month, driven by a 29 point jump in assessments of future conditions. Opinions regarding current conditions dipped slightly, feelings about job security held steady and confidence in investing rose slightly. As a result, the RBC CASH Index for January released today by RBC Financial Group, stands at 95.3, compared to 86.9 in December and 78.2 one year ago.
Monday, January 08, 2007
The Topline results for this poll are now available for download.
Friday, December 22, 2006
The Topline results for this poll are now available for download.
Tuesday, December 19, 2006
New York, NY - Lexmark International, Inc. (NYSE: LXK), commissioned Ipsos Public Affairs to evaluate how technology is used, how its used has changed over the past five years, and trends among "knowledge workers," defined as individuals who use a computer at work for word processing, database, spreadsheet, internet or e-mail applications. Ipsos interviewed 711 knowledge workers across the United States by telephone between October 10 and 24, 2006. The margin of error for the total sample is ± 3.7. The survey was blind—at no time was Lexmark's identity revealed. The interviews took an average of 17 minutes to complete. Here are some of the findings:
Friday, December 15, 2006
Toronto, ON – According to a new Ipsos Reid survey, the majority of Canadians (70%) believe that Federal Industry Minister Maxime Bernier’s announcement that the government plans to do away with many of the regulations in the local telephone market is a “good thing” for consumers. And, three-quarters (75%) feel that this will “produce more competition which is beneficial to consumers”.
Tuesday, December 05, 2006
Toronto, ON – According to a new Ipsos Reid survey conducted on behalf of Microsoft, nearly half (44%) of Canadians worry that they may be mistakenly exchanging counterfeit gifts in front of the holiday hearth this season. And further, seven in ten (68%) say they are concerned “about the range and growth of counterfeit products in Canada”.
Monday, December 04, 2006
Toronto, ON –Toronto, ON – When given a choice, 15% of Canadians said they would rather have a root-canal at the dentist or be punched in the nose than head to the mall this holiday season, according to the latest Canada Speaks survey presented by Sympatico / MSN. In addition, 17% said they would rather spend a weekend with their in-laws and 12% would prefer to complete their income tax return or shave their head. The poll was conducted for Sympatico / MSN by Ipsos Reid.
Friday, December 01, 2006
Toronto, ON - A new Ipsos Reid survey has found that Canadians believe locally grown food has many benefits over 'regular' food. Given a list of possible benefits of locally grown fruits and vegetables, Canadians are most likely to say the top benefit is that they help their local economy (27%) and that they support family farmers (22%).
Thursday, November 30, 2006
Toronto, ON – A new survey released today by Capital One and conducted by Ipsos Reid asked Canadians across the country about identity theft.
Wednesday, November 29, 2006
New York, NY — Amid continued growth in portable MP3 player ownership and steady sales of PC-based individual song downloads, recently launched mobile music services offered by many of the major wireless carriers have given American music consumers yet another acquisition option to consider. Recent research released by global market research organization Ipsos in the quarterly digital music tracking program TEMPO reveal that while the mobile music category is still in its infancy, Americans are experimenting with this method of music acquisition in increasing numbers.
Thursday, November 23, 2006
Calgary, AB - Ipsos Reid was commissioned by Western Financial Group to undertake research with insurance policy holders in Western Canada (British Columbia, Alberta, Saskatchewan, Manitoba). A total of 1,272 respondents drawn from the Ipsos Online Canadian Panel completed an internet based questionnaire between June 14th and 19th, 2006. The final data were weighted to ensure a 50/50 split between rural and urban respondents. The margin of error for the study was +/- 2.7 percentage points 19 times out of 20
Friday, November 17, 2006
New York, NY – With exit polls showing that the economy was an important factor to voters as they cast their ballot in last week’s mid-term elections, Americans seem to be more optimistic about the future in the wake of the shift in control of Congress. According to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week, consumer sentiment gained nearly nine points this month as the outlook of Americans brightened across the board. As a result, the RBC CASH Index, released today by RBC Financial Group, increased to 92.4 this month, compared to 83.1 in October.
Thursday, November 09, 2006
Toronto, ON - A new Ipsos Reid survey conducted on behalf of World Vision Canada finds that eight in ten (84%) Canadians would prefer to receive a meaningful gift that would help someone else this holiday season rather than another traditional gift, like socks or a sweater. And while Canadians appreciate receiving holiday gifts from their employer, 75% would prefer a gift be given in their name to help a needy child instead of receiving a gift certificate.
Tuesday, November 07, 2006
Vancouver, BC— According to a province-wide online study of nearly 600 adult BC and AB residents conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA), consumers are very knowledgeable and supportive of companies that conduct business intelligence (BI) activities, and personally participate in a wide number of these activities. However, consumers are also very skeptical and suspicious about data mining, and have significant concerns about invasion of personal privacy, and the potential misuse of this information.
Thursday, November 02, 2006
New York, NY — There’s nothing quite like word of mouth to boost a company’s fortunes. Indeed, a recommendation can be a powerful tool in building a company’s reputation and competitive edge, research by Ipsos shows.
Tuesday, October 24, 2006
Toronto, ON - According to a new Ipsos Reid survey of more than 1600 Canadian parents of young children age 5 and under, nearly all would like their child to be able to achieve their hopes and dreams when it comes to their education goals and are willing to take responsibility for their child's education costs.
Thursday, October 12, 2006
Toronto, ON - Canadian Tire Financial Services will soon be offering new financial services and products in two test markets--Calgary, Alberta and Kitchener-Waterloo, Ontario. A new Ipsos Reid survey of adult residents of Calgary and Kitchener-Waterloo adults finds that residents think it's important that Canadians are not limited to just traditional banks (89% in Calgary and 90% in Kitchener-Waterloo). Moreover, most would be interested in obtaining financial services and products at an institution other than a traditional bank (63% in Calgary and 69% in Kitchener-Waterloo).
Wednesday, October 11, 2006
Toronto, ON – According to a new Ipsos Reid survey, conducted on behalf of Microsoft Canada, many Canadians are making a lifestyle decision and are choosing to leave the corporate world and take the plunge and start up their own small business.