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Despite Financial Concerns, Just One in Three Canadians (33%) Say They’ll Adjust Their Lifestyle Plans for Retirement

Wednesday, February 15, 2017


Workplaces that are Implementing the National Standard of Canada for Psychological Health and Safety in the Workplace Described by Employees as Psychologically-Safer Environments

Thursday, February 02, 2017

Toronto, ON. February 2, 2017 – In the last decade, fewer Canadians describe their workplace as being one that is psychologically unhealthy and unsafe, according to newly-released research.     

ICA and Ipsos announce sixth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2017

Tuesday, January 31, 2017

Toronto, ON. January 31, 2017 — The Institute of Communication Agencies (ICA, www.icacanada.ca) in partnership with Ipsos (www.ipsos.ca) today unveiled the Top 10 Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world -- at day two of FFWD: Advertising and Marketing Week 2017 in Toronto. The 2016 Most Influential Brands study was conducted in 19 countries and evaluates 100+ brands that spend the most on advertising in Canada, and ranks their influence. Steve Levy, COO at Ipsos announced the ranking, discussing how this year’s brands achieved their status and why brands are influential.     

Ipsos/TREB Foreign Buyers and Market Outlook Report

Tuesday, January 31, 2017

2016 Year in Review and 2017 Market Outlook     

Seven in Ten Canadians (68%) Have Skipped Seeing a Doctor Due to Long Wait Times, Timeliness or Other Barriers

Monday, January 30, 2017


Majority (60%) of High-Income Canadians aged 55+ Say They Aren’t Familiar with Seg Funds as 80% Fail Quiz

Tuesday, January 24, 2017


Six in Ten Small Business Owners in the U.S. Are Optimistic About Their Finances in 2017

Wednesday, January 18, 2017

New York, NY – The majority of adults who own a small business in the U.S. (defined here as owning a business that employs from 1 to 500 employees) describe having positive financial expectations when thinking about their business in the year ahead, with 60% saying that they expect business to improve, according to a recent online study conducted by Ipsos on behalf of New York Life. On the other hand, another one in five (22%) expect business to stay the same, while slightly smaller proportions (19%) believe their business’ financial situation will worsen.     

Reader’s Digest Most Trusted Brands in Canada Revealed for 2017

Wednesday, January 11, 2017


Six in Ten (59%) Torontonians Oppose Higher Land Transfer Tax to Help Balance Toronto City Budget

Tuesday, January 10, 2017


Roughly a Third of Adults Over the Age of 30 Are Planning to Make a New Year’s Resolution for 2017

Wednesday, December 21, 2016

New York, NY – According to a recent online study conducted by Ipsos on behalf of New York Life, more than a third (36%) of adults over the age of 30 say that they plan to make a resolution for 2017 – whether personal, financial, or otherwise. New Year’s Resolutions are especially popular among those with children living at home (52%) and those with a college degree (42%).     

Ontario Real Estate Outlook Remains Strong Heading into Winter Season

Tuesday, December 20, 2016


A Third of Americans Who Are Employed Full- or Part-Time Report Not Receiving Any Formal Workplace Training from Their Current Employer

Thursday, December 08, 2016

New York, NY – When it comes to formal workplace training, a majority of Americans who are employed full- or part-time say that they have received some form of instruction from their currently employer, including one in five who say that they have received formal training mostly online (20%) or in a classroom (16%), and another 30% who say that their training has involved a mix of both online and classroom components. However, another 30% of all Americans surveyed say that they have not received any formal workplace training from their current employer, according to a recent online survey conducted by Ipsos on behalf of Axonify.     

Nearly One in Four (23%) Canadians Believe Syrian Refugee Crisis Will Be Biggest Humanitarian Challenge in 2017

Tuesday, December 06, 2016


Nearly Six in Ten (58%) Canadians Are Not Confident They Will Take a Winter Vacation This Year

Tuesday, December 06, 2016


Most Canadians Expect Companies to Support Causes and Make a Profit

Monday, December 05, 2016

Toronto, ON – Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations. A recent Ipsos survey found that almost all (95%) Canadians agree that it is a good idea for companies to support causes and the vast majority believe (82%, of which 52% strongly agree) they can support causes and still make a profit. In other words, there’s no reason companies shouldn’t be supporting good causes.     

Four in Ten (41%) Albertans Plan to Reduce Their Holiday Gift Spending This Year as Most (84%) Say Economic Downturn is to Blame

Thursday, December 01, 2016


Three in Four (73%) Online Shoppers Plan to Buy from Canadian Online Retailers This Holiday Season

Tuesday, November 29, 2016


American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source

Tuesday, November 29, 2016


Many (79%) Canadians are Having Trouble Coming Up with New Holiday Gift Ideas

Friday, November 25, 2016


Reuters/Ipsos: Samsung Galaxy

Tuesday, November 22, 2016

Washington, DC- The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.     

Despite Majority of Canadians Claiming Familiarity with Osteoporosis, More than Half (53%) Fail Quiz About Condition

Monday, November 21, 2016



Tuesday, November 15, 2016

New York, NY –The Santa Project conducted national quantitative research among over 1,000 adults ages 18+ (including over 300 parents who have children under the age of 18 living at home) investigating the importance of belief in Santa and the current state of belief across the country.     

Majority of Americans Surveyed Search Online for Coupons, Deals, Coupon Codes or Sales Before Making a Purchase During the Christmas Season

Thursday, November 03, 2016

New York, NY – According to a recent online study conducted by Ipsos on behalf of Offers.com, more than nine in ten (94%) Americans over the age of 18 are making purchases online, including 7% who report making online purchases more than once a week. More than one in ten say that they are making online purchases weekly (14%), and another two in five do this on a monthly basis (36%) or again at least a few times a year (37%). In contrast, only 6% of Americans over the age of 18 say that they never make online purchases.     

Ipsos Assesses Political Ads with Hear, Watch, Say Community

Tuesday, October 18, 2016

New York, NY – Are any of the major candidates or PAC supporters winning with their political ads? How are voters reacting to the campaign ads? Ipsos SMX’s proprietary “Hear, Watch, Say” panel (comprised mainly of millennials and self-identified influencers) was asked about these political ads in a study conducted for Ad Age.     

One in Five (18%) Small and Medium-Sized Canadian Businesses Have Been Victims of Cyber-Attacks

Friday, October 14, 2016

Toronto, ON– Small and medium-sized businesses aren’t immune to cyber attacks, with one in five (18%) Canadian employees of small and medium-sized (SMBs) businesses saying their workplace has been a victim of a cyber-attack, according to a new Ipsos survey conducted on behalf of ESET. The survey of 1,003 Canadians interviewed employees at small (5-99 employees) and medium-sized (100-499 employees) businesses, who work in IT, senior management, or who have a broad knowledge of their company’s IT policies and procedures.     

New global poll finds Americans most worried about terrorism, crime, and healthcare – while unemployment tops list of global citizens’ worries

Thursday, October 13, 2016

London, UK – The new Ipsos study “What Worries the World” is an online survey of adults in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. Its premise is simple: it asks global citizens whether they think things in their country are headed in the right direction or on the wrong track, and what the issues are which most worry them.     

Affluent Media Engagement Continues to Rise; A Majority of Media Brand