Wednesday, July 28, 2010
New York, NY – Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
Wednesday, June 30, 2010
New York, NY – A new Ipsos study finds that gamers are as passionate about their gaming consoles as auto buyers are about their cars. In a study of over 3000 Americans, Ipsos Loyalty investigated Americans’ level of satisfaction with ten industries with which they typically interact. “Gaming consoles and cars stood out from the pack,” says Tim Keiningham, global chief strategy officer at Ipsos Loyalty. “It appears that America’s famous love affair with the car is being challenged by a newer technology.”
Wednesday, June 23, 2010
Chicago, IL – How can non-grocery retail marketers create meal ideas and inspire shoppers in their aisles? Donna Wydra, Senior Vice President with Ipsos Marketing’s U.S. shopper insight practice will be probing that topic at the 10th annual IIR Shopper Insights in Action Conference, being held July 11-14 in Chicago. Wydra will be co-presenting with Liz Mohr, Shopper Insights and Analytics Director at ConAgra Foods. The presentation will examine consumer attitudes and behaviors and help inform the shopper marketing decisions of non-grocery retailers.
Tuesday, April 13, 2010
Vancouver, BC – Ipsos Reid’s 2010 Excellence in Retailing Study conducted jointly with Shelfspace – The Association for Retail Entrepreneurs, reveals that a retailer’s customer service goes a long way to win over potential customers in BC.
Wednesday, April 07, 2010
New York, NY – Consumers from around the world feel strongly that store brands are the same as, or better than, national brands at providing a variety of benefits. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.
Tuesday, March 23, 2010
Vancouver, BC – Results from Ipsos Reid’s 2010 Retailers and the Environment Study reveals that fewer British Columbians view a retailer’s environmental actions as a key factor in choosing where they shop compared to two years ago.
Monday, November 23, 2009
Vancouver, BC – ‘Tis the season for opening wallets for gifts, entertainment, travel, and celebrations, but will shoppers’ spending change during the holiday given the current state of economy? To find out, Ipsos Reid launched a new study to examine the purchase behaviour of adult British Columbians when it comes to shopping during the 2009 holiday season.
Thursday, August 13, 2009
New York, NY - Value is a top priority when purchasing consumer packaged goods products, according to findings from a study conducted by Ipsos Marketing, Consumer Goods. When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value for the money.
Thursday, July 16, 2009
New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that while global consumers do not find the consumer packaged goods sector to be particularly innovative, there is high demand for new food, household and personal products in the market.
Thursday, June 11, 2009
New York, NY – A new study conducted by Ipsos Marketing, Consumer Goods indicates that global consumers have readjusted their priorities regarding food products. Fresher ingredients. Increased health benefits. More environmentally friendly packaging. These are the top priorities global consumers are placing on food companies.
Thursday, April 30, 2009
New York, NY – Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down. This is the finding of a recent Ipsos Marketing, Consumer Goods study on global consumer attitudes and behavior that covered 18 countries around the world. In fact, more than half of global consumers shy away from new grocery, personal and household products during an economic downturn.
Thursday, February 26, 2009
New York, NY – Since 2006, Ipsos Public Affairs has been studying and tracking the corporate reputation of over one hundred leading corporations in the United States, and of over thirty different economic sectors or industries with a research program named I-Rep American Public.
Wednesday, February 04, 2009
New York, NY – While car buyers regard price as a top consideration, roughly a quarter (23%) say that their worst mistake when purchasing a car was overpaying for a new car that quickly depreciated in value, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax.
Monday, December 08, 2008
Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of Wal-Mart Canada, nearly one-half of Canadians intend to do more of their Christmas shopping at Wal-Mart this year than last. More specifically, 43% intend to shop more at Wal-Mart this Christmas than last year, while two in ten (20%) intend to shop at Wal-Mart about the same amount this year as they did last year.
Friday, October 03, 2008
Toronto, ON – A new Ipsos Reid poll of small business owners in Canada, conducted on behalf of Hewlett Packard, has uncovered a generational divide that exists among small business owners and their attitudes towards technology in the workplace. From the types of technology they purchase, to the level of their comfort using various forms of technology, attitudes towards technology in their business vary greatly depending on the age of the entrepreneur.
Monday, September 15, 2008
Toronto, ON – A new Ipsos Reid poll conducted on behalf of National PR/GE reveals that nearly three in ten Canadians (28%) consider themselves to be laundry “experts” – they know exactly how much water and soap to use and can remove every stain on their family's clothing.
Monday, July 21, 2008
Toronto, ON – It appears that Canadians who use their HDTV for games have a preference for the Nintendo Wii console. According to a new poll conducted by Ipsos Reid, among those who have bought (or plan to buy) a high-definition TV, four in ten (35%) HDTV owners who play games using the high-def televisions connect a Nintendo Wii to the TV. This makes the Nintendo console the most popular console for high-definition gamers, compared to other flagship consoles – namely the X-Box 360 (28%) and the Playstation 3 (25%).
Monday, July 14, 2008
Ottawa, ON – It appears that for many families, family night means gathering around the gaming console or computer, with a new Ipsos Reid poll conducted on behalf of the Entertainment Software Association of Canada revealing that four in ten (40%) parents ‘agree’ (12% strongly/28% somewhat) that ‘video games are increasingly becoming a family activity’ in their household.
Thursday, July 03, 2008
Calgary, AB - The supply, price, and environmental costs of electricity are increasingly important issues across Canada. Consumers can become more energy efficient and potentially reduce costs by using Smart Meters, which track how much and when electricity is used in their homes. As part of a new study, Energy and the Internet, Ipsos Reid investigated Canadians’ awareness and interest in Smart Meter technology.
Thursday, June 26, 2008
Toronto, ON – It appears that there are few limits as to how online Canadians like to enjoy their computer games. A new poll conducted by Ipsos Reid on behalf of Microsoft has found that one in five Canadian men (17%) has played a computer game in the nude. A smaller percentage of women (9%) have done the same.
Wednesday, June 25, 2008
Toronto, ON – It appears that Ontarians are not ready to compromise when it comes to their ice cream. According to a new poll conducted by Ipsos Reid on behalf of the Dairy Farmers of Ontario, nine in ten (88%) Ontarians say that it’s important (59% “very important”/29% “somewhat important”) that the ice cream they buy from the dairy freezer is “real ice cream made from milk and not a frozen dessert made from vegetable oils”. As well, nearly all Ontarians (96%) say that they prefer to serve real ice cream to their children, rather than a frozen dessert made from vegetable oils.
Wednesday, April 23, 2008
Toronto, ON – A new Ipsos Reid poll conducted on behalf of Rogers High Speed Internet has revealed that a majority (52%) of Canadians are not fully satisfied with their internet experience. In fact, when asked of their level of satisfaction, less than half (48%) indicated that they were ‘very satisfied’ with their internet experience, while a majority is only ‘somewhat’ (48%), ‘not very’ (3%) or ‘not at all’ (1%) satisfied with what they’re getting out of the internet.
Tuesday, March 04, 2008
Toronto, ON – A new Ipsos Reid poll conducted on behalf of Hewlett Packard finds that no matter the size of their small or medium-sized business, a majority (59%) of SMB owners say that branding their business is a ‘priority’ (28% very high/31% somewhat high). In fact, just two in ten (18%) say it’s ‘not a priority at all’, while one quarter (23%) would say it’s ‘not much of a priority’. Furthermore, two thirds (66%) agree (27% strongly/39% somewhat) that developing and then marketing that brand is a priority for their business.
Thursday, August 30, 2007
The Topline results for this poll are now available for download.
Wednesday, May 30, 2007
New York, NY— Ipsos, a leading survey-based market research firm, has introduced InnoScreen®, a global concept screening system that provides a superior estimate of in-market potential. InnoScreen tests concepts in any category in any country and provides a validated market potential estimate along with guidance on how to improve concepts.
Friday, February 23, 2007
Toronto, On – Nearly all Canadians (96%) say they would likely try to save energy if it “just involved simple changes in their day-to-day household activities”, according to a new Ipsos Reid survey conducted on behalf of Tide Coldwater Detergent. But many Canadians don’t realise the significant household energy savings they can gain by washing their clothes in cold water rather than warm water: most (68%) estimate that they could save less than 75% of household energy used per load by using cold water over warm.
Friday, November 03, 2006
Toronto, ON – A new Ipsos Reid survey conducted on behalf of LG Electronics Canada asked Canadians about their attitudes towards cell phones.
Thursday, October 12, 2006
Toronto, ON - Canadian Tire Financial Services will soon be offering new financial services and products in two test markets--Calgary, Alberta and Kitchener-Waterloo, Ontario. A new Ipsos Reid survey of adult residents of Calgary and Kitchener-Waterloo adults finds that residents think it's important that Canadians are not limited to just traditional banks (89% in Calgary and 90% in Kitchener-Waterloo). Moreover, most would be interested in obtaining financial services and products at an institution other than a traditional bank (63% in Calgary and 69% in Kitchener-Waterloo).
Wednesday, October 11, 2006
New York, NY – To help consumer products manufacturers make better decisions about which products to include in their product lineups, Ipsos Insight has introduced Line Evolution™, a proprietary line optimization solution that takes into account consumer need states, retail space limitations, and the reality of stock outages.
Monday, July 31, 2006
Toronto, ON - According to a new survey conducted by Ipsos Reid on behalf of SC Johnson, strong majorities of Canadians like a clean home and a clean shower, but they certainly would like to be able to spend less time cleaning and would appreciate any help they can get in making their chores easier.
Friday, July 21, 2006
New York, NY— Leading survey-based market research firm Ipsos Insight today unveiled its new InnoTrack tool, which measures how well a new product has performed in the market—domestic or global—versus expectations. Unlike syndicated services, InnoTrack sheds light on why products perform the way they do by identifying consumer motivations and deterrents to trial and repeat.
Friday, July 21, 2006
Houston, TX — A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences. This is one of the many findings of a telephone study of 1,000 randomly selected adults commissioned by The Media Audit/Ipsos, one of two companies competing for the US electronic radio ratings contract.
Monday, May 15, 2006
New York, NY — Leading survey-based market research firm Ipsos today unveiled its new Product Precision™ product testing system, which features data-driven direction and consulting for developing successful new products, enhancing existing products, and making smart decisions about cost reductions. Product Precision addresses business issues that arise throughout the product lifecycle, using test designs tailored to the client’s specific business objectives, whether measuring the success of a new product, improving product performance, assessing reformulation risk, or reducing costs.
Thursday, October 06, 2005
New York, NY — Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., announced that David Nemiah has joined the company’s consumer products research division as Vice President, Global Equity & Branding.
Friday, June 17, 2005
New York, NY — Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., announced that Becki Meyer has joined the company’s Consumer Products Division as Vice President in its Cincinnati office. Meyer will lead the Ipsos-Insight teams providing strategic marketing research support and consulting to leading packaged goods clients.