Consumer Goods Polls

Ipsos Launches Insight Accelerator to Expedite Innovation Process

Wednesday, April 02, 2014

New York, NY – Uncovering consumer insights and rapidly transforming them into winning ideas are the keys to success in today’s fast-paced market – and Ipsos InnoQuest is responding to this need with its newly launched Insight Accelerator. With Insight Accelerator, marketers are empowered to create and test winning insights and ideas through a high-speed, iterative process that takes just two days.     


Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards

Monday, March 31, 2014

New York, NY – Ipsos is delighted to congratulate a quartet of clients on their wins at the 2014 ARF David Ogilvy Awards. ConAgra Foods, Revlon, Walgreens and Groupe Média TFO were all honored for their exceptional use of research in advertising at the March 25 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2014 Re:think Conference.     


Ipsos/Reuters Poll: Holiday Shopping

Wednesday, January 08, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on holiday shopping. Topline results are available for download on the right side of the page.     


Canadians Looking to a New Star in the Mobile Device Market

Tuesday, November 12, 2013

Toronto, ON – There’s a rising star in Canada’s mobile device market. Findings from the sixth wave of Ipsos Reid’s Mobil-ology study, conducted in August, have shown that in 2013, Samsung has made significant gains in Canada’s Smartphone and Tablet device markets.     


Seventy-Two Percent of Black Friday Shoppers Plan To Do Some or All of Their Shopping Online

Wednesday, November 06, 2013

New York, NY – Just over half (53%) of U.S. adults plan to shop on Black Friday this year, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. Of those planning to shop on Black Friday, 35% plan to shop primarily online, 28% plan to shop primarily in stores, and 37% will shop both online and in stores.     


For Two Thirds of Consumers, the State of the Economy Is Impacting Their Holiday Shopping Plans; Many Motivated to Seek Out Bargains and Coupons This Holiday Season

Tuesday, October 22, 2013

New York, NY – Two thirds (66%) of consumers report that the state of the economy will have some impact on their holiday shopping this year, including four in ten (41%) who say that it will motivate them to seek out bargains and coupons this holiday season, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com. While a third of respondents (36%) say that the state of the economy will not impact their spending, they are much more likely to say that they are worried and that they will spend less (27%) than to say that that they are confident and will spend more (5%).     


Google Congratulates America’s eCities: Google eCity Awards recognize the strongest online business community in each state

Friday, August 23, 2013

New York — The Google eCity Award recognizes the strongest online business community in each state. Google and independent research firm Ipsos MORI analyzed the online strength of local small businesses in cities in all fifty states. The city with the highest scores in each state was designated a 2013 Google eCity.     


New Multi-Country Survey from RetailMeNot.com Shows Americans Are Most Likely to Value Brands that Offer Coupons and to Use Coupons and Vouchers Proudly

Thursday, August 22, 2013

New York, NY - A new Ipsos poll conducted on behalf of RetailMeNot.com across 11 countries. Topline results are available for download on the right.     


Ipsos/Reuters Poll (August 22): Back-To-School & Holiday Shopping

Thursday, August 22, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on back-to-school and holiday shopping.     


Cleaning Industry Insights Survey - 2013 Findings

Wednesday, August 14, 2013

New York, NY - Procter & Gamble Professional commissioned Ipsos Public Affairs to conduct a national survey among managers of cleaning operations from several industries with the objective of exploring their perceptions, attitudes and behaviors about their business and how they are adapting to the challenges brought on by the current economic climate.     


Ontario Beer Drinkers Enjoy Competitive Beer Prices Prices Under Alternative Retail Systems Higher Than Ontario

Thursday, June 27, 2013

Toronto, ON – An extensive market research study carried out by Ipsos Reid, the country’s largest market and opinion research firm, shows that Ontarians are paying beer prices significantly lower than what consumers pay in private stores in British Columbia and Alberta. Ontario prices were also found to be on average competitive with those found in Quebec—and, while prices in Quebec’s corner and grocery store retailing system compared most favourably to Ontario, those prices benefit from significantly lower provincial taxes: on a typical 24 pack Quebec taxes are 35% less than Ontario beer taxes.     


Nine in Ten (89%, Up 21 Points) Indicate Willingness to Pay More For Products Guaranteed to be Free of Child Labour; Average Canadian Willing to Spend 23% More (Up 12 Points)

Monday, June 10, 2013

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of World Vision Canada reveals that a sizeable portion of Canadians are in agreement that they’d be willing to pay more for purchases if there was a guarantee it’s production was free of child labour and exploitation. Nine in ten (89%) indicate their willingness to pay more for a product if there was a guarantee it would be child labour-free, which is up from 68% in 2012.     


Many See Sharing One’s Belongings Online as a Great Way to Earn Extra Money

Monday, May 20, 2013

New York, NY – Nearly six in ten (56%) U.S. adults agree that being able to borrow or rent someone’s property or belongings online is a great way to save money, according to a new poll of over 2,000 adults conducted by Ipsos Public Affairs on behalf of Airbnb. Similarly, nearly half of U.S. adults (47%) agree that sharing one’s property/belongings online is a great way to have an extra source of income.     


Close to Half of Canadians Now Own a Smartphone

Thursday, February 21, 2013

Toronto, ON – The Canadian population is nearing the tipping point of becoming a Smartphone majority. Key findings in Ipsos Reid’s most recent wave of Mobil-ology, a syndicated study of the mobile market in Canada, show that 47% of Canadians now report using a Smartphone, a significant increase over last year, when 34% of Canadians reported using such a device. Tablet device use has also jumped with 21% of Canadians reporting use of these devices, an increase from just 10% a year ago.     


Global Consumers Willing to Fork Out More for Fresh and Sustainable Packaging

Wednesday, February 13, 2013

New York, NY – When it comes to food and beverage packaging, consumers are most likely to pay more for value-added features that relate to freshness and sustainability. This is the latest finding from a global study conducted by Ipsos InnoQuest.     


Eating at Home?

Tuesday, January 22, 2013

New York, NY – Global tastes are diverse and nowhere is that more prevalent than in the kitchens and dining rooms of homes all around the world. When asked about their interest in a variety of unique food products to be eaten at home, global consumers indicated a wide array of interests, reflective of increased accessibility to food options as well as a broader acceptance of different types of food. These are the latest findings of a study conducted by Ipsos InnoQuest.     


British Columbians Are Spoiling Others and Themselves With Holiday Gifts

Tuesday, December 18, 2012

Vancouver, B.C. – It is that time of the year again and retailers are all wondering how they will fair in the 2012 holiday shopping season. In this fourth annual Holiday Shopping Study, Ipsos Reid investigates British Columbians’ attitudes toward holiday shopping and their specific holiday shopping behaviours, including those items shoppers are jotting down on their shopping and wish lists.     


British Columbians And Cross-Border Shopping

Friday, November 16, 2012

Vancouver, B.C. — Living close to the U.S. border provides many British Columbians with ample opportunities for cross-border shopping. According to a recent study by Ipsos Reid conducted in the fall of 2012, two-thirds of British Columbians (66%) have gone shopping across the U.S. border within the past year.     


Ipsos InnoQuest Establishes the New Innovation Performance Framework

Wednesday, November 14, 2012

New York, NY – To help clients win in market, Ipsos InnoQuest has developed a new Innovation Performance Framework that identifies nine drivers critical to innovation success. By using the Innovation Performance Framework as a guide, marketers will be able to focus – and control –the factors most likely to impact the success of their innovations.     


More than One in Ten Adults Plan to Spend More on Holiday Shopping this Year

Thursday, November 08, 2012

New York, N.Y. – Despite the current state of the economy, more than one in ten U.S adults (13%) plan to spend more this coming holiday season than they did last year, according to a new poll conducted by Ipsos Public Affairs on behalf of Offers.com. Yet many adults are not taking advantage of online coupons that could help stretch their holiday dollars, with more than one third of online shoppers (36%) saying that they never look for coupons or deals when shopping online, an increase from 23% in 2011.     


Ipsos InnoQuest Asks “What’s Your Archetype IQ?”

Tuesday, October 16, 2012

New York, NY –To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest, the innovation and forecasting experts at Ipsos, has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.     


Four in Ten (36%) Canadians ‘Not Aware’ Exploitive Child Labour Used to Make Products for Western Markets

Thursday, August 23, 2012

Toronto, ON – A new Ipsos Reid poll, conducted on behalf of World Vision, reveals that four in ten (36%) Canadians are ‘not aware’ (8% not at all/28% not very) that children worldwide are forced into dirty, dangerous and degrading jobs to create products for Western markets. Two-thirds (64%) of Canadians, however, are ‘aware’ (13% very/51% somewhat) of these conditions.     


Canadians Maturing as Mobile Users

Monday, August 20, 2012

Toronto, ON – Canada’s love affair with mobile rages on, but it seems as if the relationship is entering the ‘comfort zone’. The spring 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, shows that the frequency at which Canadians are using their Smartphones, Tablets and eReaders remains stable, however, the average duration of time they report using them has declined.     


Quality Time with Family is the Father’s Day Gift that Most Adults Plan to Give, and the one Dads are Most Hoping to Receive

Monday, June 11, 2012

New York, NY – Dads hope for quality time with family (dinner, grilling, outing) for Father’s Day (40%), followed distantly by a gift card (13%) or a tech gadget/electronics (8%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Only one in twenty are hoping for home improvement products (5%), or sporting goods, tickets, or lessons (5%). Slightly fewer (4%) are hoping for clothing, or time alone (3%). About one in five dads (22%) say that they aren’t hoping for any gifts on Father’s Day.     


Store Brands Muscle In on National Brands’ Comfort Zone

Wednesday, May 02, 2012

New York, NY - While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. This is the latest finding from a study conducted by Ipsos Marketing.     


British Columbians Name Most Environmentally-Friendly Retailers

Wednesday, April 25, 2012

Vancouver, BC – Retailers' activities in helping to preserve and protect the environment are visibly still very relevant to British Columbians. According to a recent study by Ipsos Reid conducted in the spring of 2012, a large majority (71%) say that retailers' actions are either very or somewhat important in deciding where to shop. The importance placed on this aspect of a retailer's performance has remained high each time it has been tested (67% in 2011; 72% in 2010; and 74% in 2009).     


Nearly Half of Adults Are More Inclined to Buy Eco-Friendly Products, and Four in Ten Would Pay More for Them

Thursday, April 19, 2012

New York, NY – A quarter of respondents (25%) report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products, etc, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. An additional 60% say that they sometimes take these actions, while just 15% say that they never do.     


Ipsos Drives the Quest for Innovation

Monday, March 19, 2012

Paris, France - Ipsos is further specializing its marketing research services. To address the challenges clients face in today’s global marketplace, the research firm has just launched Ipsos InnoQuest, a new global practice of Ipsos Marketing which will focus exclusively on providing innovation and forecasting solutions to clients. Lauren Demar will serve as Global CEO for Ipsos InnoQuest.     


BC Vehicle Buyers Not Thinking “Safety First”

Wednesday, February 08, 2012

Vancouver, BC – An Ipsos Reid survey in British Columbia, conducted on behalf of ICBC, shows that most vehicle buyers are not readily thinking of “safety” when making a vehicle purchase decision. Instead, “price” and “fuel efficiency” are of greater top-of-mind consideration.     


Ipsos Reid Poll Reveals Apple as Most Leading-Edge Brand

Tuesday, January 10, 2012

Toronto, ON – Apple rises to the top to be considered Canada’s most leading-edge brand, according to an Ipsos Reid poll conducted in the lead-up to Ad Week. Respondents were given a series of statements, 14 of which are used to define leading edge. Respondents were asked to indicate which of the statements they felt applied to each of the brands to which they were exposed.     


Shoppers Flock to Web, Mobile Devices to Hunt Down Holiday Bargains

Tuesday, December 20, 2011

New York, NY and Los Angeles, CA – With only a few days of shopping left before Santa descends from the North Pole, a recent study from Ipsos MediaCT conducted with Google has analyzed some of the shopping habits and trends from the 2011 holiday shopping season. Several key trends emerge from the study, including the growing popularity of Black Friday deals and the importance of the Internet and mobile technology on the purchase decision process.     


Nearly Half of Adults Have Used In-Store Coupons or Online Promotional Codes when Holiday Shopping this Season

Thursday, December 15, 2011

Austin, TX and New York, NY, December 14, 2011 – Few adults have already completed all of their holiday shopping, leaving many shoppers with gifts still to buy, according to a new Ipsos poll conducted on behalf of RetailMeNot.com (www.retailmenot.com). Just 16% of adults surveyed claim to have finished all of their shopping.     


Quality Remains the Most Influential Factor in Americans’ Car Buying Decisions

Monday, December 12, 2011

New York, NY – Nearly half of Americans (45%) say that quality is the factor that most influences their car-buying decision, according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. Among those who had purchased a car, 45% select quality as having the most impact on their decision, an increase of 8% since 2010. While quality was also the top factor last year, it was selected by less than four in ten (37%).     


Who, Who, Who’s Buying What This Holiday Season?

Monday, December 05, 2011

Los Angeles, CA – Can’t find dad this holiday shopping season? Check the electronics aisle; he may very well be shopping there. According to a recent wave of LMX, a national survey of media and technology adoption conducted regularly by Ipsos MediaCT, fathers with children aged 0-14 are significantly more likely than mothers with children of the same age to be planning on purchasing a host of consumer electronics. When it comes to buying consumer electronics such as smartphones, TVs, Tablets, Blu-ray players, 3-D TVs and desktop computers, dads with young kids are the gift retailers are happy to receive.     


It's Better To Receive Than To Give The Latest Technology

Wednesday, November 09, 2011

Vancouver, BC — In its third annual Holiday Shopping Study, Ipsos Reid investigates holiday shopping behaviours, including which latest technology products British Columbians are jotting down on their holiday shopping and wish lists.     


BlackBerry, Apple, Kobo Top Brands in Canada’s Mobile Device Market

Tuesday, November 08, 2011

Toronto, ON – It is clear that we love our mobile devices, as more and more Canadians purchase and use Smartphone, Tablet and/or eReader devices. But which brands are winning the bulk of that love? The most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada examined each category and compared market share over the eight month period between January and August of 2011.     


The Tablet Begins Take Off As Sales Double in Eight Months

Wednesday, October 19, 2011

Toronto, ON – The mobile world is here and more and more Canadians are latching on to Smartphone, Tablet and/or eReader devices. While some questioned the sales potential of Tablets when first introduced, they now appear to be set to make their mark on the Canadian mobile landscape. According to the most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada, Tablet ownership doubled between January and August of 2011.     


Synovate Survey Reveals That Half of Canadians Always Check Grocery Flyers Before Shopping

Thursday, October 06, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Healthy Foods for Kids—What Do Parents Want?

Wednesday, September 14, 2011

New York, NY – The top benefits parents want their children to receive from eating healthy foods relate to heart health, reduced risk of disease, brain development and immunity. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.     


7 in 10 Canadian Adults Aware of Online Daily Group Deal Sites; Groupon Most Popular

Monday, September 12, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Eight in Ten (80%) Say They Feel Cheated by Frozen Desserts Appearing to be Ice Cream

Wednesday, July 20, 2011

Toronto, ON – Eight in ten (80%) residents of Vancouver, Toronto, Montreal and Halifax agree that they feel like they’re being ‘cheated by companies that appear to be selling ice cream when they’re not’, according to a new Ipsos Reid poll conducted on behalf of the Dairy Farmers of Canada.     


Consumer Perceptions Toward Store Brands Still Strong – But National Brands Gaining Ground

Wednesday, July 20, 2011

New York, NY - While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.     


Every Penny Counts! Synovate Research Shows Canadian Grocery Shoppers Favour Discount Coupons to Offset Rising Grocery Prices

Monday, May 30, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Getting Vitamins from Food and Beverages is First Priority for Consumers

Wednesday, May 04, 2011

New York, NY – While food and beverage products may contain different vitamins, minerals and supplements, consumers value most those products that are a good source of vitamins. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.     


A Ladies’ Night In: Cocktails and Gossip

Thursday, April 28, 2011

Toronto, ON – What could beat a ladies’ night in with good friends and good drink? A new Ipsos Reid poll, conducted on Sauza Tequila suggests that Canadian women enjoy their ladies’ night in, and that camaraderie and cocktails are essential to a successful evening.     


Canadian Mothers Say Receiving No Gift is the Worst Mothers Day Gift of All

Wednesday, April 27, 2011

Toronto, ON – Finding the perfect gift for the best mother on earth can be a daunting task, but it’s the thought that counts, according to a new Ipsos Reid poll of mothers, conducted on behalf of the Christian Children’s Fund of Canada. When asked what the worst Mother’s Day gift they’ve ever received was, 14% of mothers say that receiving no gift at all was the worst gift they’ve received, while another 2% say forgetting altogether that it was Mother’s Day was the worst gift they’ve ever received.     


Hispanics Nearly Universally Acknowledge the Importance of Firefighters Regarding the Safety of their Communities

Wednesday, April 06, 2011

New York, NY – Following the recent announcement of Duracell’s battery program in partnership with the National Volunteer Fire Council (NVFC), Power Those Who Protect Us, Ipsos conducted a poll among Hispanic consumers as well as consumers from the general public on its behalf, to assess how they perceive volunteer firefighters and the important role they play in community safety.     


Todos los Hispanos Reconocen la Importancia de los Bomberos para la Seguridad de su Comunidad

Wednesday, April 06, 2011

New York, NY – Tras el reciente anuncio del programa de baterías Duracell en colaboración con el Consejo Nacional de Bomberos Voluntarios (NVFC por sus siglas en Ingles), Power Those Who Protect Us, Ipsos realizó una encuesta en su nombre entre el público Hispanos, así como a miembros de la población general, para evaluar cómo perciben los bomberos voluntarios y el importante papel que desempeñan en la seguridad de la comunidad.     


Eight in Ten (83%) PayPal Merchants Say Sales Have Increased Since Offering Popular Payment Method

Wednesday, March 09, 2011

New York, NY – PayPal is helping to drive sales for most merchants who offer the payment service, according to a new Ipsos Public Affairs poll conducted on behalf of PayPal. Among online merchants who are able to track their sales say sales have increased an average of 18 percent since adding PayPal’s Express Checkout service. Eight in ten (83 percent) merchants have noticed a bump in sales, while just 17 percent say they haven’t noticed an increase.     


American Teens Still Flocking to the Malls for Holiday Shopping, Despite Being Tech Super Users

Friday, December 17, 2010

New York, NY – American teens are still flocking to the malls for holiday shopping despite most (61%) teens confessing to using the internet several times a day, according to a new Ipsos Public Affairs poll conducted via its newly formed teen omnibus.     


Eight in Ten (78%) Canadians Don’t Know When They’ve Purchased a Counterfeit Item

Wednesday, December 01, 2010

Toronto, ON – Canadians don’t know when they’ve been had, as eight in ten (78%) admit they don’t know how to tell if they’ve purchased a counterfeit item, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Just two in ten (22%) say they know how to tell if they’ve purchased such an item. Men (25%) are more likely than women (18%) to say they know how to spot a fake, as are younger adults (30%) when compared to middle-aged (22%) or older (14%) Canadians. Most (68%) Canadians recognize that the counterfeit-goods market is a billion-dollar industry worldwide.     


Canadians Take Their Coffee Seriously

Friday, November 12, 2010

Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of McDonalds Canada reveals that a large majority of Canadians are daily coffee consumers, drinking the beverage both at home and the workplace or school, as well as regularly in cafés and restaurants.     


Four in Five Adults Say that Being Able to Charge their Devices Wirelessly Would Make Life Easier

Thursday, November 11, 2010

New York, NY – Four in five adults (79%) believe that being able to charge their devices wirelessly would make their lives easier, according to a new Ipsos poll conducted on behalf of Duracell, a leading manufacturer of high-performance alkaline batteries. The survey shows that women are even more enthusiastic about charging their devices wirelessly than are men, as 82% of women agree – including 49% who completely agree – compared to 76% of men.     


Almost Half (49%) of Canadians Would Like to Get a New Vehicle

Wednesday, November 10, 2010

Toronto, ON – As Canada slowly works its way out of the recession, Canadians who own or lease vehicles are starting to think about their trade-in possibilities. A new Ipsos Reid poll, conducted on behalf of Canadian Black Book, has found that almost half (49%) ‘agree’ (20% strongly/29% somewhat) that they would like to get a new vehicle and one in ten (13%) ‘agree’ (3% strongly/9% somewhat) that they are planning to trade their vehicle before the end of this year. Canadians have shown their patience during the recession as four in ten (43%) Canadians, overall, ‘agree’ (16% strongly/28% somewhat) that the state of the economy has forced them to hold on to their current vehicle longer than they would like.     


Less Than Half (47%) of Canadians Enjoy Shopping for Presents for the Holidays

Monday, November 01, 2010

Toronto, ON – As the holiday season slowly approaches, Canadians are beginning to think about gift giving and receiving but fewer than half say they actually enjoy buying gifts for family and friends according to a new poll conducted by Ipsos Reid on behalf of Future Shop. Two in five (44%) Canadians say they ‘sometimes like the process of buying gifts, but sometimes it can be difficult and stressful’ while 9% ‘hardly ever enjoy buying gifts for family or friends’ as it is usually difficult and stressful.     


Over 35% of Online Shoppers Plan to Shop on Black Friday

Friday, October 29, 2010

New York, N.Y. – Over one in three (37%) online shoppers are planning to shop on Black Friday, according to a new Ipsos Public Affairs telephone survey conducted on behalf of Offers.com. Among them, half (18% among all online shoppers), plan to do at least part of their shopping online; including 10% who plan to shop both online and in stores and 8% who plan to shop primarily online. Six in ten (60%) are not planning to shop on Black Friday, and 19% plan to shop primarily in stores.     


Majority (56%) of Ontarians Believe Harmonized Sales Tax Applies to Resale Home

Wednesday, October 27, 2010

Toronto, ON – The introduction of the Harmonized Sales Tax has been widely unpopular throughout the province and has affected the cost of a range of goods and services. One such issue has been whether the price of a resale home that has been previously occupied, as opposed to a newly constructed home, has been affected by the HST. When asked whether the Harmonized Sales Tax (HST) apply to the purchase price of a resale home, over half (56%) of Ontarians said ‘yes’ according to a new poll conducted by Ipsos Reid on behalf of the Ontario Real Estate Association. An equal of proportion of men and women (56%) think the HST applies to the purchase price of a resale home. The majority (55%) of Ontarians between the ages of 18-34 as well as 35-54 agree, as do almost six in ten (59%) of those 55 and over. Seven in ten (71%) of residents in Northern Ontario say ‘yes’ too, as do 59% of those in the South West and East, 54% in the Greater Toronto Area and just half (51%) of those in Central Ontario. Ontarians with kids are more likely to believe the HST applies to the purchase price of a resale home compared to 56% of those without kids in their household.     


Women Buy for Fashion, Men Buy for Love

Tuesday, October 26, 2010

Toronto, ON – A new Ipsos Reid study of accessories purchases in Canada shows that on items such as sunglasses, wallets, watches and jewelry, the spending habits of Canadians varies by product, gender and season. In particular, the Ipsos Reid Canadian Accessories Tracker shows some very defined differences between the ways and the amounts men and women spend in this segment.     


Virtually All Male (97%) Drivers Look After their own Vehicle Compared to Six-in-Ten (59%) Female Drivers

Friday, October 22, 2010

Toronto, ON – Men and women differ significantly in the way they maintain their vehicles. According to a new quarterly syndicated tracking study called Canadian Automotive Aftermarket Monitor (CAAM) and conducted by Ipsos Reid, 97% of men who say they are the principal driver look after their own vehicle, compared to 59% of women who say they are the principal driver of their vehicle.     


Quality Greatest Factor in Americans’ Car Buying Decision

Thursday, September 30, 2010

New York, NY – Thinking about factors that influence their car-buying decision, Americans are most likely to say quality has the greatest impact, according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. More than a third of Americans who have purchased a vehicle say quality has the greatest influence on their car-buying decision (37%), followed by price (28%) and safety (22%). Americans are far less likely to say environmental factors (6%) or resale value (4%) is the main influence on their vehicle purchase.     


Consumers from Around the World United in Shopping Styles

Wednesday, September 22, 2010

New York, NY - Global consumer packaged goods shoppers should not be defined by their country but instead by their shopping attitudes and behavior – especially their attitudes toward price and their propensity to pre-plan their consumer packaged goods purchases. These are the latest findings from a global segmentation study conducted by Ipsos Marketing, Shopper & Retail Research.     


Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Products that Improve Digestion, Energy, Weight and Blood Sugar Levels

Wednesday, July 28, 2010

New York, NY – Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.     


Americans Love Their Gaming Consoles As Much As Their Cars

Wednesday, June 30, 2010

New York, NY – A new Ipsos study finds that gamers are as passionate about their gaming consoles as auto buyers are about their cars. In a study of over 3000 Americans, Ipsos Loyalty investigated Americans’ level of satisfaction with ten industries with which they typically interact. “Gaming consoles and cars stood out from the pack,” says Tim Keiningham, global chief strategy officer at Ipsos Loyalty. “It appears that America’s famous love affair with the car is being challenged by a newer technology.”     


Presenting Inspiring Perspectives on Shopping Insights

Wednesday, June 23, 2010

Chicago, IL – How can non-grocery retail marketers create meal ideas and inspire shoppers in their aisles? Donna Wydra, Senior Vice President with Ipsos Marketing’s U.S. shopper insight practice will be probing that topic at the 10th annual IIR Shopper Insights in Action Conference, being held July 11-14 in Chicago. Wydra will be co-presenting with Liz Mohr, Shopper Insights and Analytics Director at ConAgra Foods. The presentation will examine consumer attitudes and behaviors and help inform the shopper marketing decisions of non-grocery retailers.     


For BC Consumers, Retailer Customer Service is King

Tuesday, April 13, 2010

Vancouver, BC – Ipsos Reid's 2010 Excellence in Retailing Study conducted jointly with Shelfspace – The Association for Retail Entrepreneurs, reveals that a retailer's customer service goes a long way to win over potential customers in BC.     


Consumers See Little Difference between National and Store Brands

Wednesday, April 07, 2010

New York, NY – Consumers from around the world feel strongly that store brands are the same as, or better than, national brands at providing a variety of benefits. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.     


British Columbians Placing Less Emphasis on Environmental Factors in Store Choice Decision

Tuesday, March 23, 2010

Vancouver, BC – Results from Ipsos Reid's 2010 Retailers and the Environment Study reveals that fewer British Columbians view a retailer's environmental actions as a key factor in choosing where they shop compared to two years ago.     


'Tis the Season for Shopping for British Columbians - But Is this the Season for Spending?

Monday, November 23, 2009

Vancouver, BC – 'Tis the season for opening wallets for gifts, entertainment, travel, and celebrations, but will shoppers' spending change during the holiday given the current state of economy? To find out, Ipsos Reid launched a new study to examine the purchase behaviour of adult British Columbians when it comes to shopping during the 2009 holiday season.     


"Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption

Thursday, August 13, 2009

New York, NY - Value is a top priority when purchasing consumer packaged goods products, according to findings from a study conducted by Ipsos Marketing, Consumer Goods. When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value for the money.     


What Have You Done for Me Lately?

Thursday, July 16, 2009

New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that while global consumers do not find the consumer packaged goods sector to be particularly innovative, there is high demand for new food, household and personal products in the market.     


Freshness, Health and the Environment Matter Most in the Kitchens of the World

Thursday, June 11, 2009

New York, NY – A new study conducted by Ipsos Marketing, Consumer Goods indicates that global consumers have readjusted their priorities regarding food products. Fresher ingredients. Increased health benefits. More environmentally friendly packaging. These are the top priorities global consumers are placing on food companies.     


Consumers Sacrifice New Products and Usual Brands During Economic Downturn

Thursday, April 30, 2009

New York, NY – Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down. This is the finding of a recent Ipsos Marketing, Consumer Goods study on global consumer attitudes and behavior that covered 18 countries around the world. In fact, more than half of global consumers shy away from new grocery, personal and household products during an economic downturn.     


For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out

Thursday, February 26, 2009

New York, NY – Since 2006, Ipsos Public Affairs has been studying and tracking the corporate reputation of over one hundred leading corporations in the United States, and of over thirty different economic sectors or industries with a research program named I-Rep American Public.     


Top Car Buyer Regrets Include Overpaying for a New Car and Not Doing Enough Research

Wednesday, February 04, 2009

New York, NY – While car buyers regard price as a top consideration, roughly a quarter (23%) say that their worst mistake when purchasing a car was overpaying for a new car that quickly depreciated in value, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax.     


Nearly Half of Canadians (43%) Plan to Shop More at Wal-Mart this Christmas

Monday, December 08, 2008

Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of Wal-Mart Canada, nearly one-half of Canadians intend to do more of their Christmas shopping at Wal-Mart this year than last. More specifically, 43% intend to shop more at Wal-Mart this Christmas than last year, while two in ten (20%) intend to shop at Wal-Mart about the same amount this year as they did last year.     


Generational Divide: Small Business Owners Differ on Attitudes Towards Technology in their Businesses

Friday, October 03, 2008

Toronto, ON – A new Ipsos Reid poll of small business owners in Canada, conducted on behalf of Hewlett Packard, has uncovered a generational divide that exists among small business owners and their attitudes towards technology in the workplace. From the types of technology they purchase, to the level of their comfort using various forms of technology, attitudes towards technology in their business vary greatly depending on the age of the entrepreneur.     


Does It All Come Out In the Wash?

Monday, September 15, 2008

Toronto, ON – A new Ipsos Reid poll conducted on behalf of National PR/GE reveals that nearly three in ten Canadians (28%) consider themselves to be laundry “experts” – they know exactly how much water and soap to use and can remove every stain on their family's clothing.     


Nintendo Wii (35%) Most Popular Gaming Console for HDTV Gamers

Monday, July 21, 2008

Toronto, ON – It appears that Canadians who use their HDTV for games have a preference for the Nintendo Wii console. According to a new poll conducted by Ipsos Reid, among those who have bought (or plan to buy) a high-definition TV, four in ten (35%) HDTV owners who play games using the high-def televisions connect a Nintendo Wii to the TV. This makes the Nintendo console the most popular console for high-definition gamers, compared to other flagship consoles – namely the X-Box 360 (28%) and the Playstation 3 (25%).     


Four in Ten (40%) Parents Say Video Games Are Increasingly Becoming A Family Activity

Monday, July 14, 2008

Ottawa, ON – It appears that for many families, family night means gathering around the gaming console or computer, with a new Ipsos Reid poll conducted on behalf of the Entertainment Software Association of Canada revealing that four in ten (40%) parents ‘agree’ (12% strongly/28% somewhat) that ‘video games are increasingly becoming a family activity’ in their household.     


Canadians Exhibit Low Levels Of Interest In Managing Energy Use

Thursday, July 03, 2008

    


Ipsos Reid Survey Reveals Some Canadians Are Taking Their Gaming To The Next Level

Thursday, June 26, 2008

Toronto, ON – It appears that there are few limits as to how online Canadians like to enjoy their computer games. A new poll conducted by Ipsos Reid on behalf of Microsoft has found that one in five Canadian men (17%) has played a computer game in the nude. A smaller percentage of women (9%) have done the same.     


When It Comes To Their Ice Cream, Ontarians Want The Real McCoy

Wednesday, June 25, 2008

Toronto, ON – It appears that Ontarians are not ready to compromise when it comes to their ice cream. According to a new poll conducted by Ipsos Reid on behalf of the Dairy Farmers of Ontario, nine in ten (88%) Ontarians say that it’s important (59% “very important”/29% “somewhat important”) that the ice cream they buy from the dairy freezer is “real ice cream made from milk and not a frozen dessert made from vegetable oils”. As well, nearly all Ontarians (96%) say that they prefer to serve real ice cream to their children, rather than a frozen dessert made from vegetable oils.     


Majority (52%) of Online Canadians Not Fully Satisfied with their Internet Experience

Wednesday, April 23, 2008

Toronto, ON – A new Ipsos Reid poll conducted on behalf of Rogers High Speed Internet has revealed that a majority (52%) of Canadians are not fully satisfied with their internet experience. In fact, when asked of their level of satisfaction, less than half (48%) indicated that they were ‘very satisfied’ with their internet experience, while a majority is only ‘somewhat’ (48%), ‘not very’ (3%) or ‘not at all’ (1%) satisfied with what they’re getting out of the internet.     


No Matter The Size, Majority (59%) Of SMB Owners Say Branding Their Business A ‘Priority’

Tuesday, March 04, 2008

Toronto, ON – A new Ipsos Reid poll conducted on behalf of Hewlett Packard finds that no matter the size of their small or medium-sized business, a majority (59%) of SMB owners say that branding their business is a ‘priority’ (28% very high/31% somewhat high). In fact, just two in ten (18%) say it’s ‘not a priority at all’, while one quarter (23%) would say it’s ‘not much of a priority’. Furthermore, two thirds (66%) agree (27% strongly/39% somewhat) that developing and then marketing that brand is a priority for their business.     


AP/Ipsos Poll: US Shares Blame For China Products

Thursday, August 30, 2007

The Topline results for this poll are now available for download.     


Ipsos Launches New Concept Screening System That Also Measures Market Potential

Wednesday, May 30, 2007

New York, NY— Ipsos, a leading survey-based market research firm, has introduced InnoScreen®, a global concept screening system that provides a superior estimate of in-market potential. InnoScreen tests concepts in any category in any country and provides a validated market potential estimate along with guidance on how to improve concepts.     


Most Canadians Underestimate How Much Energy They Can Save By Washing Clothes In Cold Water

Friday, February 23, 2007

Toronto, On – Nearly all Canadians (96%) say they would likely try to save energy if it “just involved simple changes in their day-to-day household activities”, according to a new Ipsos Reid survey conducted on behalf of Tide Coldwater Detergent. But many Canadians don’t realise the significant household energy savings they can gain by washing their clothes in cold water rather than warm water: most (68%) estimate that they could save less than 75% of household energy used per load by using cold water over warm.     


When It Comes To Cell Phones Size Does Matter

Friday, November 03, 2006

Toronto, ON – A new Ipsos Reid survey conducted on behalf of LG Electronics Canada asked Canadians about their attitudes towards cell phones.     


A Survey Of Calgary And Kitchener-Waterloo Residents On Financial Services

Thursday, October 12, 2006

Toronto, ON - Canadian Tire Financial Services will soon be offering new financial services and products in two test markets--Calgary, Alberta and Kitchener-Waterloo, Ontario. A new Ipsos Reid survey of adult residents of Calgary and Kitchener-Waterloo adults finds that residents think it's important that Canadians are not limited to just traditional banks (89% in Calgary and 90% in Kitchener-Waterloo). Moreover, most would be interested in obtaining financial services and products at an institution other than a traditional bank (63% in Calgary and 69% in Kitchener-Waterloo).     


Ipsos Insight Releases Proprietary Tool That Raises The Bar For Line Optimization: Line Evolution™ Tackles Complexities Of Today’s Consumers And Retailers

Wednesday, October 11, 2006

New York, NY – To help consumer products manufacturers make better decisions about which products to include in their product lineups, Ipsos Insight has introduced Line Evolution™, a proprietary line optimization solution that takes into account consumer need states, retail space limitations, and the reality of stock outages.     


Most Canadians Looking For Help When It Comes To Keeping Their Shower Clean

Monday, July 31, 2006

Toronto, ON - According to a new survey conducted by Ipsos Reid on behalf of SC Johnson, strong majorities of Canadians like a clean home and a clean shower, but they certainly would like to be able to spend less time cleaning and would appreciate any help they can get in making their chores easier.     


Getting The Inside Track On Recent Product Introductions With InnoTrack™

Friday, July 21, 2006

New York, NY— Leading survey-based market research firm Ipsos Insight today unveiled its new InnoTrack tool, which measures how well a new product has performed in the market—domestic or global—versus expectations. Unlike syndicated services, InnoTrack sheds light on why products perform the way they do by identifying consumer motivations and deterrents to trial and repeat.     


The Media Audit: New Study Indicates Pager-Like Device May Be Reason For Lower Listening Levels With PPM

Friday, July 21, 2006

Houston, TX — A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences. This is one of the many findings of a telephone study of 1,000 randomly selected adults commissioned by The Media Audit/Ipsos, one of two companies competing for the US electronic radio ratings contract.     


Testing—and Reaching—Your Product’s Performance Potential

Monday, May 15, 2006

New York, NY — Leading survey-based market research firm Ipsos today unveiled its new Product Precision™ product testing system, which features data-driven direction and consulting for developing successful new products, enhancing existing products, and making smart decisions about cost reductions. Product Precision addresses business issues that arise throughout the product lifecycle, using test designs tailored to the client’s specific business objectives, whether measuring the success of a new product, improving product performance, assessing reformulation risk, or reducing costs.     


Senior Brand Research And Planning Executive Joins Ipsos’ Global Team

Thursday, October 06, 2005

New York, NY — Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., announced that David Nemiah has joined the company’s consumer products research division as Vice President, Global Equity & Branding.     


Senior Executive Joins Growing Consumer Products Division At Leading Market Research Firm

Friday, June 17, 2005

New York, NY — Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., announced that Becki Meyer has joined the company’s Consumer Products Division as Vice President in its Cincinnati office. Meyer will lead the Ipsos-Insight teams providing strategic marketing research support and consulting to leading packaged goods clients.     


Service Fee Opinion Survey

Monday, January 17, 2005

Vancouver, BC — An Ipsos-Reid survey conducted on behalf of Coast Capital Savings shows that Canadians 19–55 are heavy financial transactors, making 43.3 transactions per month, on average. Chequing account holders in this age group currently pay $21.50 per month, on average, in service fees on their main chequing account. A large minority (40%) feel that the fees charged on their main chequing account are unfair.