Thursday, May 17, 2012
Vancouver, BC —More British Columbian tree fruit growers are likely to increase their acreage of apples than decrease according to a new Ipsos Reid poll conducted on behalf of the BC Fruit Growers’ Association. Specifically, 15% of growers claim that they will be increasing their acreage dedicated to growing apples over the next 5 years, compared to only 6% who say they will decrease their amount of land for this fruit over the same time period.
Wednesday, May 16, 2012
Toronto, ON – Almost half (49%) of likely female homebuyers who intend to purchase in the next two years will be buying their first home, compared to only a third of men (35%), according to a recent poll conducted by Ipsos Reid on behalf of RBC.
Tuesday, May 15, 2012
Toronto, ON – Water safety in backyard swimming pools is a concern for Canadian parents, even when their children are able to swim. Seven in ten Canadian parents (70%) would be concerned (22% very/48% somewhat) with their children playing in a backyard that has a pool, even if their children know how to swim. Even if the child was at least ten years old, eight in ten Canadian parents (82%) agree they would be concerned (38% very/44% somewhat) with them playing in a backyard that has a pool. Having an adult present made parents less concerned, but even then half of Canadian parents (48%) agree (18% strongly/30% somewhat) that they would be concerned.
Tuesday, May 15, 2012
Toronto, ON – Liberal woes appear to be continuing as the NDP and Tories remain competitive for top spot, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Liberal support continues to be suppressed likely due to uncertainty surrounding the future of their leadership, while at the same time being eclipsed by the fanfare of the one-year anniversary of the Tory Majority victory, and a newly-elected NDP leader.
Monday, May 14, 2012
Ottawa, ON – On March 20th, 2012, over 40 communications professionals gathered for a day-long Ideation Session at the University of Ottawa to collaboratively discuss the past, present and future of the communications industry.
Thursday, May 10, 2012
Toronto, ON – More than one in ten (11%) of Canadians think that the Wicked Witch of the West reminds them of their in-laws when selecting from a list of villainous movie characters, according to a recent poll conducted by Ipsos Reid. A further 7% say that the Joker reminds them of their in-laws. Also selected from the list were Penguin (3%), Dr. Evil (3%), Hannibal Lector (3%), Darth Vader (3%), Gollum (3%), and Jessica Rabbit (1%). Fortunately for 66% of respondents, none of the characters on our list reminded them of their in-laws.
Thursday, May 10, 2012
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of the British Columbia and Quebec Lung Associations reveals discouraging results from Canada’s first national Flu Report Card.
Wednesday, May 09, 2012
Toronto, ON – Canadians believe that they themselves are primarily responsible for ensuring they are financially secure in retirement, according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. On average, Canadians say that their share of the responsibility for ensuring they have a financially secure retirement is 59%, with the rest of the pie being divvied up and shared among the government (19%), their employer (10%), another family member (8%) or their financial advisor (5%).
Tuesday, May 08, 2012
Toronto, ON – If on Mother’s Day their children made a donation in their name to an organization that helps mothers living in poverty around the world, most (89%) ‘agree’ (53% strongly/36% somewhat) that they would feel ‘honoured’ and ‘charitable’ (88% total – 49% strongly/39% somewhat), according to a new Ipsos Reid poll conducted on behalf of the Christian Children’s Fund of Canada.
Thursday, May 03, 2012
Toronto, ON – A new Ipsos Reid poll conducted on behalf of the Canadian Chamber of Commerce shows a majority of Canadians believe it is possible to respect the environment while increasing oil and gas production. Two-thirds (65%) of Canadians agree that “it is possible to increase oil and gas production while protecting the environment at the same time,” including one-quarter (26%) who ‘agree strongly’. One-quarter (25%) of Canadians disagree with this idea (9% ‘disagree strongly’).
Wednesday, May 02, 2012
Toronto, ON – The most popular first date for Canadians was to take the apple of their eye to the movies, according to a new poll conducted by Ipsos Reid. A third of Canadians (35%) say this was the most common type of first date, followed by going out for dinner (23%), going to a party (17%), going for a walk or outdoor adventure (13%), or even mini-golf (1%). Even now, more than half (57%) agree (14% strongly, 43% somewhat) that they like to incorporate going to a movie into a date night.
Thursday, April 26, 2012
Toronto, ON – Despite warnings from the health community and beyond about the ill-effects of using indoor tanning beds—particularly for young people, more Ontario youth are using tanning beds than before, according to a new Ipsos Reid poll conducted on behalf of the Canadian Cancer Society.
Wednesday, April 25, 2012
Vancouver, BC - Retailers’ activities in helping to preserve and protect the environment are visibly still very relevant to British Columbians. According to a recent study by Ipsos Reid conducted in the spring of 2012, a large majority (71%) say that retailers’ actions are either very or somewhat important in deciding where to shop. The importance placed on this aspect of a retailer’s performance has remained high each time it has been tested (67% in 2011; 72% in 2010; and 74% in 2009).
Wednesday, April 25, 2012
Toronto, ON – Among the 27% of Canadians who say they’re at least somewhat likely to buy a home within the next two years, four in ten (42%) prospective homebuyers are intending to take out a fixed-rate mortgage, once again making it the most popular type of mortgage, according to the 19th annual RBC homeownership poll conducted by Ipsos Reid. In 2008, 49% intended to take out a fixed-rate mortgage, but since then preference for this type of financing has been on a steady decline to a low of 40% last year, but has since rebounded up to 42%. By comparison, 37% intend to take out a combination mortgage, while two in ten (21%) favour a variable mortgage.
Tuesday, April 24, 2012
Waterloo, ON – Newly released research conducted by Ipsos Reid on behalf of the Meningitis Research Foundation of Canada reveals Canadians are not very familiar with meningitis symptoms, which can often be mistaken for the flu, making it difficult for many people to recognize the severity of the situation.
Friday, April 20, 2012
Vancouver, BC – An Ipsos Reid poll conducted on behalf of Pacific Carbon Trust1 shows that a solid majority of British Columbians support their provincial government taking a variety of actions on climate change.
Thursday, April 19, 2012
Toronto, ON – Almost all Torontonians (89%) have heard about the possibility of a casino in Toronto and at first blush 54% of Torontonians support the idea while nearly half (47%) oppose it according to a new Ipsos Reid poll conducted on behalf of the Canadian Gaming Association.
Thursday, April 19, 2012
Toronto, ON – Canadians love their Smartphone, Tablet and eReader devices! The January 2012 wave of Ipsos Reid’s Mobil-ology, a study of the mobile market in Canada, showed strong and steady growth in all three markets. In the six month period between August 2011 and January 2012, Smartphone ownership grew by 13%, Tablets by 66%, and eReaders by 43%. In absolute terms, market penetration of Smartphones grew from 24% of Canadians stating they owned one in August 2011 to 34% in January 2012. For Tablets, 3% of Canadians said they owned such a device in August 2011 and 10% said they owned one in January 2012. In the eReader segment, 4% of Canadians said they owned one in August 2011 with 10% making that claim five months later.
Tuesday, April 17, 2012
Toronto, ON – Boomers who are set to retire from running their own business within the next five years appear to do a better job than the average Canadian at running their own finances, apparently bringing some of that business sense into their own personal financial accounting, according to the 22nd annual RRSP poll conducted by Ipsos Reid on behalf of RBC.
Friday, April 13, 2012
Toronto, ON – The NDP and newly-elected leader Thomas Mulcair are enjoying their honeymoon following the NDP leadership convention, while Stephen Harper and the Tories stumble from multiple controversies, according to a new Ipsos Reid poll conducted for Postmedia News and Global Television.
Friday, April 13, 2012
Calgary, AB – An Ipsos Reid online poll taken immediately following the televised leaders’ debate shows that Albertans who watched the debate think Wildrose leader Danielle Smith was the night’s winner. Thirty-seven percent of debate viewers say that Smith won the debate, which is a 9 point lead over runner-up Alison Redford (28%). Raj Sherman (13%) and Brian Mason (10%) score well back of the other two leaders, while 13% were undecided.
Saturday, April 07, 2012
Toronto, ON – Reacting to the federal budget tabled by Finance Minister Jim Flaherty last Thursday in the House of Commons, three quarters (73%) of Canadians view the budget as being good or a wash (neither good nor bad), according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. A majority (55%) thinks it’s neither good nor bad and they’d symbolically just shrug their shoulders, while one in five (18%) say it’s good and they’d symbolically give it two thumbs up. One quarter (24%) thinks it’s bad and they’d symbolically give it two thumbs down and three percent (3%) don’t know. In contrast, last year more thought the budget was good (19%) than bad (16%).
Thursday, April 05, 2012
Toronto, ON – Given current housing prices and economic conditions, a majority of Canadians say it makes more sense to buy a house now (59%, up 4 points), rather than wait until next year (41%, down 4 points), according to the 19th annual RBC Housing Study, conducted by Ipsos Reid. Residents of Alberta (69%) and Atlantic Canada (68%) are most likely to say it’s better to buy now, followed by those living in Ontario (59%), Quebec (57%), British Columbia (52%) and Saskatchewan and Manitoba (48%).
Tuesday, April 03, 2012
Toronto, ON – A majority (55%) of Canadian parents ‘agree’ (18% strongly/38% somewhat) that without government savings their child would not be able to attend post-secondary studies, according to a new Ipsos Reid poll conducted on behalf of ABC Life Literacy Canada. (For the purposes of the poll, child was used synonymously with children). In fact, just one quarter (25%) ‘agrees’ (5% strongly/20% somewhat) that they can afford their child’s post-secondary education on their own, and that they do not require government assistance programs.
Tuesday, April 03, 2012
Toronto, ON – Reflecting on a recent decision by an Ontario court to strike down laws relating to prostitution and brothels, a new Ipsos Reid poll conducted on behalf of Postmedia News Service and Global Television reveals that two in three (65%) Canadians ‘agree’ (21% strongly/44% somewhat) that ‘prostitution in brothels should be legal in Canada’, including both a majority of men (75%) and women (55%). Just one in three (35%) ‘disagree’ (20% strongly/15% somewhat) with this proposition. While most Canadians agree, overall, it is interesting to note that the proportion of Canadians that strongly agrees (21%) equals the proportion that strongly disagrees (20%) with the legalization of brothels.
Thursday, March 29, 2012
Toronto, ON – Most (71%) Canadians ‘agree’ (25% strongly/47% somewhat) that ‘charities play an important role in society as a change agent to address needs not being met by government or the private sector’, according to a new Ipsos Reid poll conducted on behalf of the Association of Fundraising Professionals. In fact, just one in ten (10%) ‘disagree’ 93% strongly/7% somewhat) with this premise, while 19% neither agree nor disagree. In contrast, just 13% ‘agree’ (3% strongly/10% somewhat) that ‘charities do not make much difference’, while most (71%) ‘disagree’ (34% strongly/37% somewhat) that they don’t make a difference.
Thursday, March 29, 2012
Toronto, ON – Six in ten (61%) parents of children aged 12 and under ‘agree’ (9% strongly/53% somewhat) that they want to give their children the freedom to select their own TV programming’, but many are concerned or worried about what their child might be watching when they’re not around. Two in three (67%) ‘agree’ (24% strongly/43% somewhat) that they worry about the content that their child watches on TV, and most (76%) ‘agree’ (30% strongly/46% somewhat) that they’re concerned about the amount of advertising that their child is exposed to on a daily basis. The desire to give their child more discretion over what they watch increases as their child ages, but their concern about what their children watches does not decrease.
Wednesday, March 28, 2012
Calgary, AB – Ipsos Reid polling in Alberta shows only moderate voter excitement about the April 23rd election. Overall, about half of Albertans (48%) agree with the statement that “the upcoming provincial election should be the most exciting in many years”. Three-in-ten (28%) Albertans disagree with this statement and one-quarter (24%) say they “don’t know”.
Tuesday, March 27, 2012
Calgary, AB – As Albertans prepare to go the polls on April 23rd, a new Ipsos Reid poll looks at top issues on the minds of Albertans. Health care is far and away the top issue overall, with 51% selecting it as an issue that they feel should receive the greatest attention from Alberta’s leaders. Other top selections include education (21%), the economy (17%), deficit/budget (14%), ethics and accountability (10%), and oil sands issues (10%).
Monday, March 26, 2012
Calgary, AB – As Albertans prepare to go the polls on April 23rd, a new Ipsos Reid poll shows the race could not be any closer. Alison Redford’s Progressive Conservatives and Danielle Smith’s Wildrose are currently tied, with both having the support of 38% of the province’s decided voters. The other parties are well back of the two main contenders, with the NDP at 12%, the Liberals at 11% and other parties at 2%. These results exclude the 22% of Albertans who are undecided or express no preference.
Thursday, March 22, 2012
Toronto, ON – The most recent Stanley Cup Playoffs, which culminated in a dramatic series between the Boston Bruins and Vancouver Canucks has been chosen one of the most memorable Stanley Cup Finals by four in ten Canadian hockey fans (37% chose as top three), according to a new poll conducted by Ipsos Reid. Other memorable Stanley Cup finals include the 1967 series (17% chose as top three) which saw a triumphant Toronto Maple Leafs team win their most recent Stanley Cup, and the 1993 finals when the Montreal Canadiens last tasted Stanley Cup success (22% chose as top three), against the Los Angeles Kings.
Thursday, March 22, 2012
Toronto, ON – Canadians are more likely to encourage their children to pursue a career in some areas than others, with a profession in healthcare taking the top-three spots in a list of 30 professions, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Wednesday, March 21, 2012
Toronto, ON – If their house needed major repairs and they were faced with the decision to either renovate or sell their home, the vast majority (83%) of homeowners in Canada who know what they would do in this situation would elect to renovate their home rather than sell (17%), according to the 19th annual RBC Housing poll conducted by Ipsos Reid. Two in ten (18%) are unsure of the decision they would take in this instance.
Tuesday, March 20, 2012
Vancouver, BC – Social networking websites are creating negative experiences for some Canadian teens in the form of cyber bullying. According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, one in five (21%) online Canadian teens aged 12-17 have witnessed someone they know being bullied through a social networking site.
Saturday, March 17, 2012
Toronto, ON – One half (49%) of Canadians are bracing for a ‘bad news’ federal budget – most especially those in Ontario (56%), Quebec (54%) and Atlantic Canada (54%) – according to a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television. A minority of Albertans (39%), British Columbians (36%) and residents of Saskatchewan and Manitoba (25%) believe the budget will be ‘bad news’ for people like them.
Friday, March 16, 2012
Toronto, ON – A majority (54%) of Canadians ‘approve’ (7% strongly/47% somewhat) of the federal government’s overall management of the Canadian economy, according to an Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Conversely, nearly half (46%) ‘disapprove’ (14% strongly/32% somewhat) of the way the Harper Government has been handling this file.
Monday, March 12, 2012
Vancouver, BC – A new Ipsos Reid poll shows that last week’s three day legal strike action has had little impact on public opinion about the contract dispute between BC teachers and the provincial government. Overall, teachers continue to have a slight public opinion advantage over the provincial government in terms of who is being more fair and reasonable. However, the public largely disapproves of the actions of both sides in this dispute. The poll also shows that British Columbians are split on the provincial government’s Bill 22.
Monday, March 12, 2012
Toronto, ON – While most (57%) believe that Elections Canada will get to the bottom of recent robo-calling allegations, a full majority (75%) supports an independent judicial inquiry into the matter, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Sunday, March 11, 2012
Toronto, ON – Despite a tumultuous month in Ottawa due to recent announcements and scandals, the overall political landscape in Canada has yet to change in a significant way since the last federal election in May of last year, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Saturday, March 10, 2012
Toronto, ON – Canadians are split on whether the robo-call accusations levied against the Conservative party about an organized conspiracy to suppress the oppositions’ vote during the last election are true, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While Prime Minister Harper and the Conservatives maintain they had no knowledge of the calls, fully one half (50%) ‘agree’ (16% strongly/34% somewhat) that ‘these accusations are true and the Conservative Party had a coordinated campaign to deceive Canadian voters with misleading telephone calls in the last election’. Conversely, the other half (47%) of Canadians ‘disagree’ (20% strongly/26% somewhat), and 4% don’t know.
Friday, March 09, 2012
Toronto, ON – Many Canadians are missing water conservation opportunities, according to a new Ipsos Reid poll conducted on behalf of the Canadian Institute of Plumbing and Heating. As a case in point, when it comes to which trait they value more in a shower head, fully one half (50%) value high water pressure over high-efficiency water usage (50%).
Tuesday, March 06, 2012
Vancouver, BC – The online music downloading behaviour of Canadian teens suggests that a combination of stricter policies and a greater appreciation of copyright is having an impact on how and where teens access their music. According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadian teens aged 12-17 years old are increasingly choosing to pay for music downloads, while fewer are “pirating” music for free.
Friday, March 02, 2012
Toronto, ON – If they knew their pharmacist had appropriate training and was authorized by the government to provide health advice and services to support their personal health beyond drug dispensing and prescription instructions, six in ten (61%) Ontarians would visit their pharmacist for the administration of drugs by injection, including immunizations, and drugs by inhalation.
Wednesday, February 29, 2012
Vancouver, BC – A new Ipsos Reid poll shows that BC teachers have a slight public opinion advantage over the provincial government in terms of who is being more fair and reasonable in the contract dispute. The poll also shows that British Columbians generally oppose a full-scale strike action by teachers and are split on whether the provincial government should legislate an end to the dispute.
Wednesday, February 29, 2012
Toronto, ON – Despite fierce and vocal opposition to Bill C-30, also known as the “Protecting Children from Internet Predators Act”, those most vocal appear to be in the minority, according a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. A majority (56%) of online Canadians ‘support’ (15% strongly/41% somewhat) Bill C-30 as it stands, while a minority (44%) ‘oppose’ (21% strongly/23% somewhat).
Wednesday, February 22, 2012
Toronto, ON -- Nearly half of Canadians (48%) between the ages of 30 and 65 say their retirement will be or is being phased in. (E.g. work part-time or free-lance before stopping work for good.). Another third (32%) don’t know and only one-in-five (20%) say their retirement won’t be phased-in, according the 4th annual Sun Life Canadian UnretirementTM Index conducted by Ipsos Reid. The average age that Canadians plan to start this process is 60 and 55% expect to be working part- or full-time at age 66, shortly after what has been considered the traditional retirement age. Only 30% plan to be fully retired, not working for money.
Tuesday, February 21, 2012
Toronto, ON – Three in ten (28%) smartphone users in Canada report that they’ve lost or misplaced their phone (23%) or, worse, had it stolen (5%) according to a new Ipsos Reid poll conducted on behalf of PayPal. Among those aged 18 to 34, 35% have lost their phone or had it stolen.
Monday, February 13, 2012
Toronto, ON – Amidst the celebrations of the 200th anniversary of the start of the War of 1812, nearly two in ten (17%) Canadians believe that the War of 1812 was the most important War in the formation of Canadian identity – far exceeding the 3% of Americans who say it was the defining war in the formation of American identity.
Friday, February 10, 2012
Vancouver, BC – A new Ipsos Reid poll shows that neither side currently has a public opinion advantage in the contract dispute between BC teachers (represented by the BC Teachers Federation, BCTF) and the provincial government (represented by the BC Public School Employers' Association, BCPSEA).
Thursday, February 09, 2012
Vancouver, BC – A new Ipsos Reid poll shows Adrian Dix’s NDP holding a 12 point lead over Christy Clark’s BC Liberals among British Columbia’s decided voters. The NDP have expanded their lead as John Cummins’ BC Conservatives have taken support from the BC Liberals. Christy Clark is still the number one choice as best Premier of BC, but her lead over Adrian Dix has narrowed.
Thursday, February 09, 2012
Toronto, ON – Canadian consumer confidence has declined for a second year in a row, according to the latest RBC Canadian Consumer Outlook poll by Ipsos Reid. Highlighting this trend, just a third of Canadians (32%) believes that the national economy will improve in the next 12 months; down 11 points from four in ten (43%) in January 2011 and more than half in January 2010 (56%). This last year also saw a rise in the proportion of Canadians who expect the national economy to worsen, from 24% in January 2011 to 31% in January 2012.
Thursday, February 09, 2012
Vancouver, BC – Online group coupons are becoming a hot marketing tool for businesses– but do they actually work to build loyalty? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadians are flocking to online coupon websites to try new companies, experience new products or services, and save on purchases. And customers aren’t the only ones reaping the rewards.
Wednesday, February 08, 2012
Vancouver, BC – An Ipsos Reid survey in British Columbia, conducted on behalf of ICBC, shows that most vehicle buyers are not readily thinking of “safety” when making a vehicle purchase decision. Instead, “price” and “fuel efficiency” are of greater top-of-mind consideration.
Tuesday, February 07, 2012
Toronto, ON – The level of financial planning is strikingly different between younger Canadians (aged 18-34) and those from the Boomer generation (aged 55-69), according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. In fact, a majority of six in ten Boomers (59%) have a financial plan in place compared to a minority of only four in ten (40%) younger Canadians. Furthermore, Boomers are more likely to have their plans written on paper (52%) compared to the younger generation (28%), and those aged 18-34 (40%) are twice as likely as the older generation (21%) to have their financial plans kept in their head. Another popular format for keeping a financial plan was to hold it electronically, three in ten of those aged 18-34 (30%) and two in ten Boomers (21%) use this more modern method.
Saturday, February 04, 2012
Toronto, ON – In light of recent reports regarding attacks on Canadians while on vacation in Mexico, a new Ipsos Reid poll conducted exclusively for Global Television and Postmedia News reveals that most (74%) Canadians believe that ‘Mexico has a serious safety and security problem in its tourist destinations’ and they would be ‘hesitant to book a trip to Mexico’ as a result.
Friday, February 03, 2012
Toronto, ON – Prime Minister Stephen Harper and the Government of Canada may face a tough public relations battle on Old-Age Security reform if it moves ahead with its plans to raise the age of eligibility to 67, according to a new Ipsos Reid poll conducted on behalf of Global Television and Postmedia news.
Thursday, February 02, 2012
Toronto, ON – Half of Canadians aged 50 to 74 have been screened for colon cancer in the last two years (a fecal occult blood test and colonoscopy/sigmoidoscopy), an increase of 6 points since data collected in similar survey in 2009, according to a new Ipsos Reid poll conducted on behalf of the Canadian Partnership Against Cancer and its National Colorectal Cancer Screening Network.
Wednesday, February 01, 2012
Toronto, ON – In the wake of the Costa Concordia disaster off the coast of Italy, a new Ipsos Reid poll conducted on behalf of Global TV and Postmedia News Service has revealed that three in ten (29%) Canadians believe the Costa Concordia disaster is ‘symptomatic of a bigger problem in the pleasure cruise industry’ and it has made them less likely to book a cruise if they wanted to take a vacation.
Tuesday, January 31, 2012
Toronto, ON – When it comes to winter weather in Canada, one quarter (23%) of Canadians say they love the cold weather, bring on the snow and cold, crisp air, according to a new Ipsos Reid poll conducted on behalf of Quaker. While one half (49%) say that they can take the cold and snowy winter weather for only short periods of time, three in ten (28%) say they simply hate winter and would rather be on a beach in the Caribbean. Men in particular are more likely to love the snow and cold crisp air (28%) compared to women (19%).
Tuesday, January 31, 2012
Toronto, ON – Fewer Canadians overshot their holiday-spending budgets this year, but those that did let out the purse strings even more, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (31%) Canadians say they spent more than they intended to during the holiday season this year, down 2 points from last year. However, among those that did, they overspent by an average of $467, up 9% from last year.
Tuesday, January 24, 2012
Toronto, ON – Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid recently asked Canadians to rate 100 leading brands on a wide variety of attributes. The data revealed six dimensions which define influence and determine the most influential brands in the lives of Canadians.
Monday, January 23, 2012
Toronto, ON – Two in ten Canadians (22%) and Americans (21%) have at least one tattoo on their body, according to a new Ipsos Reid poll conducted on behalf of Global Television. The proportion of Canadians and Americans with multiple tattoos is 11%.
Thursday, January 19, 2012
Toronto, ON – Nine in ten (88%) parents of children aged 10 to 17 would ‘support’ (54% strongly/34% somewhat) their provincial government funding vaccinations of boys (in addition to girls) against HPV infection and protection against genital warts, according to an Ipsos poll conducted on behalf of Merck. Moreover, the proportion that strongly supports this initiative climbs by ten points among those who, during the survey, clicked a link to view pictures of genital warts, which is a potential consequence of HPV in boys. Overall, just one in ten (12%) parents would be against (4% strongly/8% somewhat) this kind of public program for boys.
Thursday, January 19, 2012
Toronto, ON – A growing number of young Canadians have RRSPs, according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. While last year the proportion of young Canadians who hold an RRSP fell to 39% -- it’s lowest in nearly a decade – this year 43% of Canadians aged 18 to 34 report having an RRSP. However, while more young Canadians have RRSPs significantly fewer intend to contribute the maximum allowable to their RRSPs this year. Last year one in three (33%) young RRSP holders intended to contribute the maximum limit, while this year that proportion has dropped to just 16%, making them the least likely to do so and much less likely than the national average (25%).
Monday, January 16, 2012
Toronto, ON – As the premiers are set to meet in Victoria as part of the Council of the Federation, Canadians want their premier to adopt a series of principles that put patients first, according to a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association. Canada’s physicians and nurses have developed a series of principles to make the healthcare system more concentrated on the needs of patients. These principles have been adopted by some 70 organizations including medical, health and patient groups. As such, almost all (95%) Canadians ‘agree’ (69% strongly/27% somewhat) that they would encourage their premier to ‘adopt a series of principles that make the healthcare system more concentrated on the needs of patients’ – with Albertans (76%) being most likely to strongly agree, followed by those living in Quebec (72%), Ontario (69%), Atlantic Canada (69%), Saskatchewan and Manitoba (63%) and British Columbia (59%).
Tuesday, January 10, 2012
Toronto, ON – Apple rises to the top to be considered Canada’s most leading-edge brand, according to an Ipsos Reid poll conducted in the lead-up to Ad Week. Respondents were given a series of statements, 14 of which are used to define leading edge. Respondents were asked to indicate which of the statements they felt applied to each of the brands to which they were exposed.
Tuesday, January 10, 2012
Toronto, ON – Six in ten (62%) parents ‘agree’ (15% strongly/46% somewhat) that they ‘don’t have as much time as I would like to spend’ helping their child learn, according to a new Ipsos Reid poll conducted on behalf of ABC Life Literacy. In fact, most (63%) ‘disagree’ (24% strongly/39% somewhat) that ‘the primary place for a child to learn is at school, not at home’, while four in ten (37%) ‘agree’ (11% strongly/27% somewhat). But while seven in ten (70%) ‘agree’ (22% strongly/48% somewhat) that they are their child’s best teacher – a feeling even stronger among those with young children – many Canadian parents appear to missing teachable moments with their children.
Thursday, January 05, 2012
Vancouver, BC – A new Ipsos Reid poll conducted on behalf of Enbridge shows that British Columbians are more likely to support than oppose the proposed Northern Gateway Pipelines Project.
Wednesday, January 04, 2012
Toronto, ON – The top-five trusted professions from 2010 have reprised their role in the top five in 2011, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Eight in ten (78%, -1 point) Canadians say they trust pharmacists, scoring them a 5, 6, or 7 on a trust scale of 1 to 7. Following closely are doctors (75%, unchanged), Canadian soldiers (74%, +2 points), and airline pilots (73%, -2 points). Rounding out the top-five spots are teachers, who are trusted by 65% of the population (unchanged).
Tuesday, January 03, 2012
Toronto, ON – Things are looking up for Canadians, overall, in 2012 as nine in ten (88%) expect it to be a ‘good’ year (26% very/62% somewhat) for them and their family, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Conversely, just two in ten (12%) think that it will be a ‘bad’ year (3% very/9% somewhat) for them and their family.
Monday, January 02, 2012
Toronto, ON – All things considered, three quarters (74%) of Canadians say that 2011 was a good year (15% very/59% somewhat) for them and their family, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While most say the year was good for them, one quarter (26%) of Canadians maintain that 2011 was a bad year (6% very/21% somewhat) for them.
Friday, December 30, 2011
Toronto, ON – From among a list of 15 possible contenders, four in ten (37%) Canadians believe that Royal Newlyweds Prince William and Kate – the Duke and Duchess of Cambridge – are the top international newsmakers of 2011, according to a new poll conducted on behalf of Postmedia News and Global Television. In a year filled with economic turmoil, political unrest and the death of numerous world leaders, Canadians chose the two most famous newlyweds in the world as the top newsmakers of the year. Nearly half of Atlantic Canadians (46%) and British Columbians (45%) say Wills and Kate are the top newsmakers, followed by those living in Alberta (38%), Saskatchewan and Manitoba (37%), Ontario (37%) and Quebec (29%). Women (48%) were twice as likely (25%) to believe they’re the biggest newsmakers of the year.
Wednesday, December 28, 2011
Toronto, ON – Given a list of 14 possible contenders, nearly four in ten (37%) Canadians say that the death of Jack Layton, leader of the NDP, was the biggest Canadian news story of 2011, with no other news story coming close. The tragic loss of the likeable Jack Layton to cancer came only months after he led the NDP to its best showing in electoral history, firmly securing its position as the Official Opposition. The “orange crush”, in Quebec, displaced the Bloc as the alternative to the Conservatives, and painted much of the province orange. The outpouring of grief and support from Canadians, culminating in a touching celebration of his life at Roy Thompson Hall, culminate to make this event the top news story of 2011 in Canada. In fact, Quebecers (50%) are the most likely to say that the death of Jack Layton was the biggest news story in Canada, followed by those living in Atlantic Canada (43%), Ontario (38%), Manitoba and Saskatchewan (37%), British Columbia (26%) and Alberta (16%).
Tuesday, December 27, 2011
Toronto, ON – The year 2011 has been a newsworthy year. From celebration and triumph to death and disaster, this year has seen it all. Canadians were given a list of seven news stories and asked which one they believe was the biggest news story of 2011 outside of Canada. Interestingly, different demographic groups identified different top stories, but the aggregated results reveal the overall winner.
Saturday, December 24, 2011
Toronto, ON – It appears that the Christmas turkey, as well as other holiday traditions, might be getting stuffed, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While seven in ten (72%) Canadians say they’ll have turkey for Christmas dinner, that’s down 3 points since last year and down 9 points since 2007.
Friday, December 23, 2011
Toronto, ON – A third of Canadians (32%) agree (9% strongly/24% somewhat) that they ‘receive at least one unwanted holiday gift each year’, according to a new poll conducted by Ipsos Reid on behalf of Kijiji.
A majority (55%, +8 points since 2010) disagree (22% strongly/33% somewhat) that they ‘think re-gifting an unwanted holiday gift is unacceptable’, suggesting a more open attitude to passing gifts on rather than hoarding them.
Friday, December 23, 2011
Toronto, ON – The debate between using the word “Christmas” and a more inclusive reference to the “holidays” is becoming an annual tradition in Canada, but most Canadians appear to remain firm in their defence of the more traditional moniker, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Thursday, December 22, 2011
Toronto, ON – Most (84%) Canadians believe that the current debt crisis in the Euro Zone will have an impact (25% a lot/59% somewhat) on Canada as a whole, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Just two in ten (16%) believe that he debt crisis won’t impact (2% not at all/14% not really) Canada as a whole.
Wednesday, December 21, 2011
Vancouver, BC – The holidays are upon us once more and if you live in British Columbia, it is a time to eat, be merry and believe in that old holiday spirit. When asked if they believe in Santa Claus, 40% of respondents across British Columbia say that in fact they do. This is one of the findings of a fun holiday survey conducted in British Columbia on Ipsos Reid’s Voice of the West panel.
Wednesday, December 21, 2011
Toronto, ON – The holidays are a time of great joy for many, but also a time of stress. Other than the typical seasonal stress that many people feel at this time of year, four in ten (36%) say that their money and financial situation is causing them to feel more stress this year than last year according to a new Ipsos Reid poll conducted on behalf of Sun Life.
Wednesday, December 21, 2011
Toronto, ON – Despite having a majority government in Ottawa, Canadians perceive that less is being accomplished on key government files this year than in the minority government situation of last year, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. In every area studied, with the exception of healthcare, fewer Canadians believe things were accomplished this year than last year.
Tuesday, December 20, 2011
Toronto, ON – With the holiday season in full swing, healthy lifestyles will take a back seat for two thirds of Canadians (65%) who agree (18% strongly/47% somewhat) they ‘will likely eat foods and treats with a higher fat, calorie or sugar content than they usually do’, according to a new Ipsos Reid poll conducted on behalf of the Canadian Health Food Association. In a season of indulgence six in ten (58%) agree (15% strongly/43% somewhat) they ‘will probably eat more than they usually do’, and four in ten (38%) agree (11% strongly/27% somewhat) they ‘will drink more alcoholic beverages than usual’.
Friday, December 16, 2011
Toronto, ON – One in three (35%) Canadians who intend to give gifts this holiday season say that the biggest challenge they face while shopping this year is having a tighter budget, while an equal proportion (35%) say their biggest challenge is not knowing what to buy, according to a new Ipsos Reid poll conducted on behalf of RBC. Two in ten (21%) say their biggest challenge is that they dislike going to the mall and being in crowds, while one in twenty (5%) say that not having enough time is their biggest obstacle and 4% say some other aspect of holiday shopping is their biggest challenge.
Tuesday, December 13, 2011
Toronto, ON – According to the RBC Myths and Realities poll conducted by Ipsos Reid among Canadians aged 50+ with investable assets of $100,000 or more, retired Canadians are spending less time travelling in retirement then those who are still working anticipate spending in their retirement.
Thursday, December 08, 2011
Toronto, ON – Two in three (67%) Ontarians ‘agree’ (47% strongly/20% somewhat) that ‘smoking should not be allowed in-doors in multi-unit dwellings such as apartments, condominiums, and co-ops’, according to a new Ipsos Reid poll conducted on behalf of the Canadian Cancer Society. Just one in three (33%) ‘disagree’ (16% strongly/17% somewhat) with this type of ban. Young adults, aged 18 to 34, who are typically the most likely to be living in multi-unit dwellings, are the most likely to agree (83%).
Wednesday, December 07, 2011
Toronto, ON – Canadian holiday shoppers may be on the lookout for a good deal, but fewer say they’ll knowingly purchase counterfeit goods online to save a buck, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Three quarters (74%) ‘agree’ (28% strongly/45% somewhat) that ‘they plan on only buying gifts that are discounted or on sale this holiday season’, up 5 points from last year. However, fewer (25%) ‘agree’ (5% strongly/20% somewhat) that they will ‘consider purchasing fake clothing and accessories online if the product looked authentic and was available for a lesser cost’, down 4 points.
Tuesday, December 06, 2011
Toronto, ON – Canadians appear to be all set for a green Christmas this year, according to a new Ipsos Reid poll conducted on behalf of Waste Management. Many are taking steps to reduce the impact that they have on the environment over the holidays by doing things like recycling, reducing and conserving energy.
Tuesday, December 06, 2011
Toronto, ON – Two in Three (65%) Torontonians ‘support’ (29% strongly/36% somewhat) Mayor Rob Ford’s plan to repeal the Toronto Land Transfer Tax, according to a new Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. Conversely, just one in three (35%) ‘oppose’ (14% strongly/21% somewhat) repealing the Land Transfer Tax.
Thursday, December 01, 2011
Toronto, ON – An Ipsos Reid poll conducted for Postmedia News and Global Television released today indicates that while a majority (58%) of Canadians may see merit in the idea of having large trucks install side guards in order to prevent cyclists and pedestrians from getting trapped in the space between a truck's wheels if they are hit, an equal number (60%) think the cost of requiring trucks to install side guards is too much for truck drivers at a time when the economy is fragile.
Thursday, December 01, 2011
Toronto, ON – Fewer than half (45%) of Canadians say they ‘regularly’ go to the doctor for a complete physical or check-up, according to a new Ipsos Reid poll conducted on behalf of RBC Insurance. In fact, the proportion of Canadians regularly scheduling physicals is down 4 points since a similar poll conducted in 2007.
Wednesday, November 23, 2011
Toronto, ON – Just four in ten (41%) Quebecers believe that in order to have a successful career in Quebec it is ‘essential’ to be fluently bilingual, according to an Ipsos Reid poll conducted on behalf of Monster Canada. In fact, nearly half (47%) believe that being ‘fluent French with a little English is sufficient’. Few believe that ‘French only’ (9%), ‘fluent English with a little French’ (3%) or ‘English only’ (0%) is sufficient.
Tuesday, November 22, 2011
Toronto, ON – Despite a shaky economy, Canadians appear to be in a gift-giving mood, according to a new Ipsos Reid poll conducted on behalf of RBC. Among the eight in ten (80%) Canadians who intend to give gifts this year, the average amount of money they intend to spend is $640, up slightly from the $624 they intended to spend last year. But where Canadians are intending to pull out all the stops is with all the other spending that goes along with the holiday season. On things like clothing, travel, decorations, beauty services, food, drink or entertainment, Canadians anticipate spending $612 on average this year, up from $513 last year. This means that total holiday spending is expected to rise to $1,252, on average, among gift-givers this year, up from $1,137 last year.
Tuesday, November 22, 2011
Ottawa, ON – Bob Rae, the Liberal Member of Parliament for Toronto Centre, and the interim leader of the Liberal Party of Canada, has been named Canada’s Parliamentarian of the Year by his House of Commons peers in the fifth annual survey of Canada’s 307 sitting Members of Parliament (MPs). The study was conducted by Ipsos Reid on behalf of Maclean’s in partnership with The Historica-Dominion Institute and L’Actualité, and is designed to honour the public service of Canada’s parliamentarians.
Monday, November 21, 2011
Toronto, ON – A majority (60%) Canadians believe the federal government makes it too difficult to access government information, according to a new Ipsos Reid poll conducted on behalf of the Canadian Journalism Foundation. The national Freedom of Information Act allows any Canadian citizen or journalist to request access to federal government information, which is often deemed confidential by government, but even with this law most believe the federal government deliberately restricts information.
Friday, November 18, 2011
Halifax, NS—A new poll conducted by global research company Ipsos for the Halifax International Security Forum finds that eight in ten citizens in 24 countries ‘agree’ (strongly and somewhat) their country should help parts of the world experiencing natural disasters or famines (82%) and support economic sanctions against other countries that behave badly or treat their own people badly (77%).
Thursday, November 17, 2011
Toronto, ON - The American holiday shopping season kicks off at the end of next week with Black Friday, when traditionally American retailers typically offer deep discounts to shoppers, followed by Cyber Monday which is one of the biggest online shopping days of the year. Among the 54% of online Canadians who have made an online purchase at a Canadian or American retailer in the past twelve months, one in three (34%) say that they’re ‘likely’ (7% very/27% somewhat) to shop online at American retailers on Black Friday or Cyber Monday. This represents an increase of six percentage points over last year.
Thursday, November 17, 2011
Toronto, ON - Although largely an American phenomenon, Cyber Monday is heading into the mainstream in Canada, as a majority (52%) of Canadians appear to be familiar with the heavily-discounted online shopping event, according to an online Ipsos Reid poll conducted on behalf of PayPal.
Thursday, November 17, 2011
Toronto, ON – Three quarters (72%) of Canadians who own a house and have a mortgage say that they expect to have their mortgage fully paid off by the time they reach the age of 65, according to a new Ipsos Reid poll conducted on behalf of Royal Bank. Interestingly, younger mortgage-holders aged 18 to 34 are much more likely to think they’ll have their mortgage paid off at an early age with three quarters (73%) expecting to have their mortgage eliminate by the age of 55, compared to fewer than half (45%) of mortgage-holders who are aged 35 to 54.
Wednesday, November 16, 2011
Toronto, ON – Nine in ten (90%) Canadians say that if they were to experience a major health event such as a heart attack or cancer, or a chronic health condition such as diabetes or arthritis, they would expect their personal financial situation to be impacted, according to the second annual Sun Life Financial Health Index™ conducted by Ipsos Reid. In fact, a majority (53%) believe that impact would be ‘big, perhaps permanent’, while four in ten (38%) think it would be a ‘manageable, temporary impact’. Just one in ten (10%) believe there would be no impact at all to their financial situation.
Tuesday, November 15, 2011
Montréal, QC – Canada’s largest market research company has one word for the Québec market - formidable! Ipsos has announced a new leader for its operations in la belle province, ensuring a commitment to building a strong presence in the region. Luc Durand has been appointed President of Ipsos in Québec. The announcement was made by Gary Bennewies, President and CEO for Ipsos in Canada.
Monday, November 14, 2011
Toronto, ON – Nearly half of current NDP and Liberal supporters would support the merger of their parties under the banner of one unified party to take on Harper and the Tories, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Wednesday, November 09, 2011
Vancouver, BC - In its third annual Holiday Shopping Study, Ipsos Reid investigates holiday shopping behaviours, including which latest technology products British Columbians are jotting down on their holiday shopping and wish lists.
Tuesday, November 08, 2011
Toronto, ON – It is clear that we love our mobile devices, as more and more Canadians purchase and use Smartphone, Tablet and/or eReader devices. But which brands are winning the bulk of that love? The most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada examined each category and compared market share over the eight month period between January and August of 2011.
Monday, November 07, 2011
Toronto, ON – Three quarters (76%) of Canadians have had a cup of coffee in the last week, according to a new Ipsos Reid poll conducted on behalf of McDonalds. While just over half (56%) of coffee drinkers say they that their coffee of choice would be plain old brewed coffee if price and accessibility weren’t consideration, many prefer something a little more imaginative. One in ten (14%) would opt for a Latte, while a similar proportion (12%) says a Cappuccino is their drink of choices. Others would opt for a Mocha (7%), Espresso (5%), Iced Coffee (2%), Café Americano (2%) or some other specialty coffee (3%).
Monday, November 07, 2011
New York, NY - Ipsos OTX MediaCT has undertaken an on-going evaluation of radio campaigns in partnership with Katz Marketing Solutions. The first release of the results provide a compelling story for radio as exposure to the campaigns had a positive impact on consumer’s at all stages of the purchase funnel. According to Bruce Friend, President of Ipsos OTX MediaCT: “These results have demonstrated to us the power of radio.”
Friday, November 04, 2011
Toronto, ON – November is Pancreatic Cancer Awareness Month, and awareness of pancreatic cancer – the most deadly form of cancer which afflicts approximately 4,000 Canadians each year – is low, according to a new Ipsos Reid poll conducted in support of Ipsos and Ipsos Charity Trust’s pancreatic-cancer initiative. Just four in ten (37%) say they’re ‘knowledgeable’ (6% very/31% somewhat) about pancreatic cancer, while most (63%) admit they’re ‘not knowledgeable’ (16% not at all/46% not very).
Thursday, November 03, 2011
Methodology
Thursday, November 03, 2011
Toronto, ON – As the Canadian government meets with other G-20 members at a summit in Cannes, France, a new Ipsos Reid poll conducted on behalf of World Vision reveals that eight in ten (77%) ‘agree’ (33% strongly/44% somewhat) that Canada should ‘commit to give additional funding for food security programs’. Just one quarter (23%) ‘disagree’ (7% strongly/15% somewhat) that the government should make this sort of commitment.
Thursday, November 03, 2011
Toronto, ON – The world of digital marketing is alive and well. A new study released on the eve of the CMA and Marketing’s Digital Marketing Conference reveals that North American marketers continue to focus and increase efforts on digital marketing with spend levels in social media, mobile, search and email marketing all expected to increase. Conducted by Ipsos Reid in collaboration with the Canadian Marketing Association and Marketing Magazine, the Survey asked Canadian marketers about their thoughts, attitudes, and behaviors towards the expanding world of digital marketing, and how their business is managing or embracing it.
Wednesday, November 02, 2011
Toronto, ON – Canadian homeowners have outlined a wish list, highlighting some of the things they’d like to have in their ideal home, according to a new Ipsos Reid poll conducted on behalf of Beautiful Heat. The following are some of the things on Canadians’ wish list:
Wednesday, November 02, 2011
Toronto, ON – A new Ipsos Reid survey of loyalty or reward-card holders reveals that if Canadians could visit any one city among a list of 19 world-class cities, those that rise to the top of the list are Honolulu (13%), Paris (11%), Rome (10%) and London (9%). Following the tropical hot-spot in 1st place, these European heavy-hitters landed 2nd, 3rd and 4th place respectively. Rounding out the top ten include Las Vegas (6%), Dubai (5%), New York (4%), Rio de Janeiro (4%), Madrid (3%), and Tokyo (3%).
Thursday, October 27, 2011
Montréal, QC – Selon les résultats d’un sondage qui viennent d’être publiés par Ipsos Reid pour le compte de la Standard Life, une majorité de Canadiens ne connaît pas les placements socialement responsables (PSR). Ceux qui les connaissent et qui s’y intéressent ont habituellement demandé de façon proactive des renseignements à ce sujet aux conseillers qui, eux-mêmes, ont des connaissances limitées de cette catégorie de placements.
Thursday, October 27, 2011
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that a majority of Canadians are largely unaware of the Socially Responsible Investment (SRI) vehicle category, and that those who are aware and interested in them typically have to make proactive enquiries from Advisors, who themselves have only limited awareness and knowledge of the category.
Wednesday, October 26, 2011
Toronto, ON – Rocky markets, a sputtering economy and Euro-zone worries appear to have shaken Canadian economic confidence, according to the newly-released RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. In the span of one quarter, the overall index has dropped to 70 points when compared to its benchmark of 100 points established in November of 2009. This represents a drop of 24 points since the last quarter, and by far the largest quarterly movement in the index since its inception. The drop of the overall index is a function of volatility within these three sub-indices:
Wednesday, October 26, 2011
Toronto, ON – Ontarians continue to be confused about what transactions are subject to HST and which are exempt as six in ten (58%) believe that the Harmonized Sales Tax (HST) is applied to the purchase price of a resale home in Ontario, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.
Wednesday, October 26, 2011
Toronto, ON – Six in ten (61%) Canadian homeowners say they’d consider selling their home themselves if it was easy and more affordable than using a real-estate agent, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Those in Atlantic Canada (80%) are by far the most likely to say they’d consider selling their home themselves, followed by those living in Saskatchewan and Manitoba (72%), Ontario (60%), British Columbia (59%), Alberta (59%), and Quebec (55%). Just four in ten (39%) homeowners, overall, say they wouldn’t consider selling a home themselves.
Monday, October 24, 2011
Toronto, ON – Following the economic crunch that began in the fall of 2008, Canadians have felt more positive about giving to charitable organizations, but that is a feeling that may not last. This is the key finding of a study conducted by Ipsos Reid on Canadians and their charitable habits. Comparing a similar 2009 study to the recent 2011 study, Ipsos found that 69% of Canadians have made a financial donation to a charitable organization in the past year. That’s up from 65% in 2009. But their generosity for the future hinges on the economic prospects of the country going forward.
Wednesday, October 19, 2011
Toronto, ON – The mobile world is here and more and more Canadians are latching on to Smartphone, Tablet and/or eReader devices. While some questioned the sales potential of Tablets when first introduced, they now appear to be set to make their mark on the Canadian mobile landscape. According to the most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada, Tablet ownership doubled between January and August of 2011.
Tuesday, October 18, 2011
Toronto, ON – In light of the recent media scandal in England involving a number of newspapers under the control of Rupert Murdoch, four in ten (40%) Canadians believe that things like phone hacking and paying for tips are happening here amongst the Canadian media, according to a new Ipsos Reid poll conducted on behalf of the Canadian Journalism Foundation. Two in ten (16%) believe they’re ‘not going on here in Canada’, while four in ten (44%) are unsure as to whether or not they are.
Thursday, October 13, 2011
Toronto, ON – Canadian entrepreneurs apparently have lots of advice to give others who are trying to grow their business. According to a new Ipsos Reid poll conducted on behalf of RBC, when considering what three pieces of advice to dish out, nearly half (44%) would suggest to other small business owners to develop an effective business plan, while a similar proportion (43%) would advise other small business owners to manage their time well. Four in ten (38%) say they must network in order to grow.
Wednesday, October 12, 2011
Toronto, ON – Canadians have much to learn about the concept of food security, according to a new Ipsos Reid poll conducted on behalf of World Vision Canada. Those polled were given a true or false quiz of eleven questions, and the average score was 7.3, or 66% correct, suggesting that there are significant gaps in Canadians’ knowledge of the tenets of food security. Admittedly, just one in three (34%) Canadians say they’re ‘familiar’ (8% very/25% somewhat) with the term food security, while two thirds (66%) say they’re ‘not familiar’ (38% not very/28% not at all) with the term.
Friday, October 07, 2011
Vancouver, BC – Christy Clark’s decision not to hold a provincial election this fall is supported by a new Ipsos Reid poll showing her BC Liberals trailing the NDP by 7 points among decided voters. Christy Clark is still the number one choice as best Premier of BC, leading NDP leader Adrian Dix by 11 points.
Thursday, October 06, 2011
Vancouver, BC — Most small and medium businesses in the region of British Columbia/Alberta feel confident about managing their business in the face of change, with 84% saying they are not afraid of change, compared to 72% of small and medium businesses in the rest of Canada. Despite this confidence, however, one-in-four (26%) small and medium businesses in BC/Alberta feel they are not prepared to deal with external changes that may impact their business (vs. 24% in rest of Canada).
Thursday, October 06, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Wednesday, October 05, 2011
Vancouver, BC – This report presents the findings of a new Ipsos Reid poll in British Columbia that was conducted on behalf of the BC Medical Association (BCMA).
Tuesday, October 04, 2011
Toronto, ON – With less than two days left before Ontario voters head to the polls, a new Ipsos Reid poll conducted exclusively for Global News, CFRB NewsTalk 1010 and the Ottawa Citizen suggests that the Ontario Liberals are headed back into government at Queen’s Park with an assured minority and poised for a potential historic three-peat Majority.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Tuesday, September 27, 2011
Toronto, ON – A flash poll conducted on behalf of Global News among Ontario Election debate viewers immediately following the event has revealed that one in three (33%) think Liberal Leader Dalton McGuinty won the debate (down 1 point from the 34% who thought he would win in Ipsos Reid’s pre-debate poll), narrowly edging out NDP Leader Andrea Horwath (29%) who performed well above expectations (up 15 points from the 14% who thought she would win), and who appears to have had the biggest impact on viewers through her performance. Just one quarter (25%) say that Progressive Conservative Leader Tim Hudak won the debate (up 1 point from the pre-debate poll).
Tuesday, September 27, 2011
Toronto, ON – Heading into the debate, Dalton McGuinty has the highest expectations to win the debate, according to a new Ipsos Reid flash poll conducted in the hours leading up to the debate. The poll, conducted exclusively for Global Television, reveals that one in three (34%) think Liberal leader Dalton McGuinty will win the debate, placing him ahead of his rivals Tim Hudak of the Progressive Conservatives (24%) and Andrea Horwath (14%) of the NDP. Three in ten (28%) are unsure of who will win the debate tonight.
Monday, September 26, 2011
Toronto, ON – Half (49%) of Ontarians say they’re at least somewhat likely (14% very likely/34% somewhat) to watch the leader’s debate tomorrow evening, according to a new Ipsos Reid poll conducted on behalf of Global Television, CFRB Newstalk 1010 and the Ottawa Citizen. The other half (51%) of Ontarians are ‘not likely’ (26% not at all/26% not very) to take in the verbal sparring airing at 6:30pm on Tuesday evening.
Thursday, September 22, 2011
Vancouver, BC – An Ipsos Reid poll in British Columbia, conducted on behalf of ICBC, shows that by nearly a three-to-one margin, British Columbia drivers are more likely to think that commercial drivers are ‘worse than the general public’ (26%) than ‘better than the general public’ (9%) at following the restrictions on hand held electronic devices. The largest proportion of drivers (49%), however, thinks that commercial drivers are ‘about the same’ as the general public.
Wednesday, September 21, 2011
Toronto, ON – Amid the talk of completing a Tory trifecta – Stephen Harper as Prime Minister, Rob Ford as Mayor of Toronto, and Tim Hudak as Premier of Ontario – a new Ipsos Reid poll conducted exclusively for Global Television, CFRB Newstalk 1010 and the Ottawa Citizen has revealed that linking a vote for the PCs to the Ford Nation is hurting the Hudak campaign more than it’s helping.
Tuesday, September 20, 2011
Toronto, ON – Six in ten (62%) Ontarians ‘agree’ (6% strongly/56% somewhat) that ‘so far, the party leaders are talking about issues that are important’ to them, according to a new Ipsos Reid poll of 8,391 Ontarians conducted on behalf of Global Television, CFRB Newstalk 1010 and the Ottawa Citizen. Conversely, four in ten (38%) ‘disagree’ (7% strongly/32% somewhat), saying that the leaders aren’t talking about issues that are important to them.
Monday, September 19, 2011
Toronto, ON – Six in ten (62%) Torontonians ‘approve’ (15% strongly/46% somewhat) of the performance of Toronto Mayor Rob Ford, down 8 points since April, according to an Ipsos Reid poll conducted exclusively for Global Television. In fact, the proportion of Torontonians who ‘strongly approve’ with his performance has plummeted 16 points to just 15%. Conversely, four in ten (38%) Torontonians ‘disapprove’ (20% strongly/18% somewhat) of his performance as mayor. So while a majority supports his performance, overall, more ‘strongly disapprove’ (20%) than ‘strongly approve’ (15%).
Wednesday, September 14, 2011
Toronto, ON – We’ve all seen over the last few days a confusing cacophony of polls on the Ontario election. Depending on what poll you read, McGuinty's Liberals are on a roll, Hudak and the Tories are comfortably ahead, or the Grits and Tories are neck and neck. How can this be? It is because all polls are NOT created equally. And, in spite of what you may assume, pollsters are never held to account for their indiscretions, incompetence and mistakes (there is no “polling police”). Some marginal pollsters count on your ignorance and hunger to make the news to peddle an inferior product. Others are using your coverage to "prove" that their untried methodology is the way forward for market research in Canada. Instead of being their own biggest sceptics (which is what our training tells us to be), they've become hucksters selling methodological snake oil. Remember, the term "pollster" is derived from the term "huckster".
Wednesday, September 14, 2011
Toronto, ON – A majority (58%) of Canadians say that they’re ‘happy’ (20% very/39% somewhat) about their debt situation, according to a new Ipsos Reid poll conducted on behalf of RBC. Furthermore, most (68%) Canadians are either ‘comfortable’ (19% very/26% somewhat) with the level of debt that they carry, or have no personal debt at all (22%).
Tuesday, September 13, 2011
Toronto, ON – On the heels of yesterday’s horserace poll that revealed a dead heat between the Liberals and the Progressive Conservatives, a new Ipsos Reid poll of decided voters reveals that in the span of a month, Dalton McGuinty has convinced a plurality of voters that he is the man that would make the best Premier of Ontario, likely a function of the fact that nearly two thirds (63%) now believe the province is on the right track, an increase of 12 points since last month. Everything seems to be moving in the right direction for the Liberals, with momentum clearly on their side over the first week of the campaign.
Tuesday, September 13, 2011
Toronto, ON – Nine in ten (90%) Ontarians claim to be ‘familiar’ (29% very/45% somewhat/16% a little) with the provincial government’s ‘Smoke-Free Ontario legislation which was enacted in May, 2006, to protect non-smokers from exposure to second-hand smoke and to prevent young people from starting to smoke’, according to a recent Ipsos Reid poll conducted on behalf of Johnson and Johnson. Just one in ten (10%) say they’re not at all familiar with the legislation.
Monday, September 12, 2011
Toronto, ON – With the Ontario Election officially underway, a new Ipsos Reid poll conducted exclusively for Global News, CFRB NewsTalk 1010 and the Ottawa Citizen reveals that it’s neck and neck between Premier Dalton McGuinty’s Liberals (38%) and Tim Hudak’s Progressive Conservatives (37%) with the New Democratic Party under Andrea Horwath trailing (24%).
Monday, September 12, 2011
Toronto, ON – Canadians are split down the middle on the topic of whether religion does more harm in the world than good, according to a new Ipsos Reid poll conducted on behalf of Context with Lorna Dueck. While nearly half (44%) ‘agree’ (15% strongly/29% somewhat) that it does more harm than good, the other half (56%) ‘disagrees’ (26% strongly/31% somewhat). Men (48%) are significantly more likely than women (40%) to agree with this sentiment.
Monday, September 12, 2011
Toronto, ON - The Ontario Responsible Sourcing Study was constructed by Ipsos Reid for the Association of Municipalities of Ontario (AMO) meeting of August 22, 2011 to provide insights to delegates during a presentation panel on responsible sourcing of aggregates.
Monday, September 12, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Friday, September 09, 2011
Toronto, ON – Ten years after the 9/11, a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television has revealed that most Canadians feel safe from potential terrorist attacks when flying, likely a result of the many security upgrades instituted in Canada, the United States and around the world in the aftermath of the infamous hijackings. While two in ten (18%) Canadians say they do not feel safe (5% not at all safe, 14% not very safe) from ‘a potential terrorist attack when flying’, most (82%) Canadians report feeling ‘safe’ (24% very/58% somewhat) when on a plane.
Thursday, September 08, 2011
Toronto, ON – The terrorist attacks of September 11th, 2001, appear to have left a lasting impression on Canadians when it comes to their views of certain ethnicities and faiths, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Thursday, September 08, 2011
It is almost no contest, friends and fun account for 18% of your total happiness. In his new book “The Happiness Equation: The Human Nature of Happy People”, Ipsos ASI’s John Hallward has identified a formula to help Canadians measure their happiness levels. The formula identifies a percentage breakdown of eight different aspects of life. This week, Ipsos delighted 20 of its clients and friends who submitted their best guesses to a fun contest, with complimentary copies of the book
Wednesday, September 07, 2011
Toronto, ON – Six in ten (58%) Canadians ‘agree’ (14% strongly/44% somewhat) that they are more concerned about a terrorist attack in Canada now than they were before the terrorist attacks on September 11th, 2001, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Conversely, four in ten (42%) ‘disagree’ (11% strongly/31%) that they’re more concerned about a terrorist attack in Canada.
Wednesday, September 07, 2011
Calgary, AB – Recent polling conducted by Ipsos Reid indicates that Albertans remain firmly in support of the development of new electricity transmission lines in the province.
Tuesday, September 06, 2011
Toronto, ON – As the United States, Canada and the world begin to mark the 10th anniversary of the September 11th terrorist attacks of 2001, a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television has revealed that, with ten years hind-sight, a majority (57%) of Canadians ‘agree’ (16% strongly/41% somewhat) that ‘the terrorist attacks of 9/11 are the defining socio-political event’ of their lifetime.
Monday, September 05, 2011
Vancouver, BC – This report presents the findings of an Ipsos Reid online poll conducted on behalf of The Federation of Post-Secondary Educators of BC (FPSE).
Thursday, September 01, 2011
Toronto, ON - With the Ontario election campaign underway and headed for election day on October 6, 2011, Senior Vice President John Wright lays out the political landscape in Ontario at the outset of the campaign.
Tuesday, August 30, 2011
Toronto, ON – More Canadian parents of school-aged children are budgeting for their back-to-school spending this year than last year, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (34%) parents say they’ve set a budget for their back-to-school spending this year, compared to just 29% who report that they set a budget last year.
Tuesday, August 30, 2011
Vancouver, BC – A new Ipsos Reid poll in British Columbia, conducted on behalf of ICBC, shows that most BC drivers consider using a hand held device while driving to be among the most risky driving distractions.
Tuesday, August 30, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Monday, August 29, 2011
Vancouver, BC - A new Ipsos Reid poll was conducted regarding the recent HST referendum in BC. Please see below for more details.
Wednesday, August 24, 2011
Vancouver, BC — Where are British Columbians looking to shop for back-to-school items this year and what are they looking to buy? According to Ipsos Reid’s third annual 2011 Back-to-School Study, it appears many are preferring to shop from the comfort of their own home as BC shoppers are using the Internet more often to search the web for their back-to-school shopping needs. As well, many are looking to purchase high tech digital devices, and taking greater notice of online resources such as product reviews and websites.
Monday, August 22, 2011
Toronto, ON – The Canadian Medical Association’s newly-released report card on the Canadian health care system has revealed several findings indicating that Canadians want greater accountability in health care, including: support for a patient health charter, a complaint mechanism, and a system that would allow those who are not receiving adequate care to receive care in other jurisdictions.
Thursday, August 11, 2011
Toronto, ON – With the early September deadline quickly approaching for cities to express their interest in bidding for the 2020 Summer Olympic Games, a new poll has tested the waters and found that Ontario and Greater Toronto Area (‘GTA”) residents say they’re ready to pitch for the 2020 Summer Games to be hosted in the GTA.
Thursday, August 11, 2011
Toronto, ON – Nearly one half (48%) of Canadians aged 45 to 60 do not feel they’re ‘on the right financial track for a satisfactory retirement’, according to a new Ipsos Reid poll conducted on behalf of HomEquity Bank. Just a slim majority (52%) do feel like they’re on the right track. Interestingly, those who are already retired are much more likely (79%) to feel that they’re on the right financial track compared to just 48% of those who are not yet retired. Further, those aged 55 to 60 are much more inclined (60%) to say that they’re on the right financial track than those aged 50 to 54 (51%) or 45 to 49 (44%).
Wednesday, August 10, 2011
Toronto, ON – With the writ dropping for the Ontario Election on September 7th and the official campaign for the fixed Election Day of October 6th nearly underway, a new Ipsos Reid poll conducted on behalf of Postmedia News, Global Television and CFRB Radio NewsTalk 1010 suggests that the gap between the two leading parties – and leaders – is closing, and that the campaign is shaping up to be a tight horserace that is still to be either won or lost.
Tuesday, July 26, 2011
Toronto, ON – The young may be restless, but they’re also risky travellers, according to a new Ipsos Reid poll conducted on behalf of RBC Insurance. Nearly one half (44%) of Canadians aged 18 to 34 who have travelled to the United States in the last two years say they don’t typically insure themselves (29% never/15% rarely) before they travel.
Thursday, July 21, 2011
Vancouver, BC – For years, brands and products have acknowledged the importance of being “recommended” by friends and family, but in the new world of social media does this mean that brands should strive to be “liked”? The results of a poll conducted by Ipsos Loyalty in early May with online Canadians, illustrate that the importance of positive commentary extends to Canadians’ social networks.
Thursday, July 21, 2011
Toronto, ON – Nine in ten (89%) ‘agree’ (57% strongly/32% somewhat) that ‘it is important that the federal government play a leading role in the transformation of the health care system’. Similarly, most (92%) ‘agree’ (57% strongly/35% somewhat) that ‘it is important that a meeting of the First Ministers be called as soon as possible to deal with the challenges facing the health care system’.
Wednesday, July 20, 2011
Toronto, ON – Rising gas and food prices across Canada are hitting Canadian households hard, according to this quarter’s instalment of the RBC Canadian Consumer Outlook index conducted by Ipsos Reid. The overall index, a compilation of 34 economy-related questions, has dropped two points and now sits at 94 points, down 2 points since last quarter and still well off the benchmark of 100 points set in November, 2009. The CCO is also comprised of three sub-indices:
Wednesday, July 20, 2011
Toronto, ON – Eight in ten (80%) residents of Vancouver, Toronto, Montreal and Halifax agree that they feel like they’re being ‘cheated by companies that appear to be selling ice cream when they’re not’, according to a new Ipsos Reid poll conducted on behalf of the Dairy Farmers of Canada.
Wednesday, July 20, 2011
Toronto, ON – Two in three (66%) Canadians ‘agree’ (16% strongly/ 50% somewhat) that living better is defined more holistically today and that it’s not longer just about their physical or mental health, according to a new Ipsos Reid poll conducted on behalf of MSL Canada in support of its Living Better product offering. In fact, most (83%) believe that living better requires a plan, compared to just 17% who more closely believe that living better just happens – it’s not something that can be planned.
Thursday, July 14, 2011
Vancouver, BC – If you want to learn how Canadians are communicating and interacting online, look no further than social networking sites. According to Ipsos’ most recent Canadian Interactive Reid Report special feature on Social Networking, one-half of all Canadians (50%) and the majority of online Canadians (60%) now have a social networking profile.
Thursday, July 14, 2011
Toronto, ON – As Ontario enters the dog days of summer, a new Ipsos Reid poll conducted on behalf of Postmedia News, Global Television and NewsTalk 1010 finds that Tim Hudak and his Progressive Conservatives (42%) are building on their lead over Dalton McGuinty and his Liberals (31%), but those gains are only outside of the GTA.
Wednesday, July 13, 2011
Toronto, ON – If Canadians had a crush on Wills and Kate prior to their arrival in Canada, they’ve now fallen head over heels for the royal couple, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. What a difference a little more than a week can make, when that week sees the most famous newlyweds in the world stealing the hearts of Canadians through their common touch and compassion.
Wednesday, June 29, 2011
Toronto, ON – As Canada prepares for the arrival of the first official foreign visit of their Royal Highnesses Princes William and Catherine, Duke and Duchess of Cambridge, a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has revealed that the world’s most-famous newlyweds have given a big boost to the monarchy.
Wednesday, June 29, 2011
Toronto, ON – In preparation for Canada Day, Canadians were asked to write a book about this country, and the stories they tell are as diverse as the country itself, according to a new Ipsos Reid poll conducted on behalf of the Historic Dominion Institute. On an open-ended basis, Canadians could set the story wherever they wanted, starring whoever they wanted, set whenever they wanted, and write whatever kind of book they wanted, and the results tell a multitude of stories about this great country.
Wednesday, June 29, 2011
Toronto, ON – There is a lot of talk about Apps and mobile, but when it comes to walking the walk, are Canadians really taking to this new mobile landscape? The answer, according to Ipsos Reid’s recent Mobil-logy Study of Smartphone, Tablet & eReader users in Canada, is yes, but far fewer than you might think.
Tuesday, June 28, 2011
Vancouver, BC – A new Ipsos Reid poll in British Columbia, conducted on behalf of ICBC, shows that many BC drivers believe that driver courtesy has declined in their community in the past five years. The poll also shows that many British Columbians think that they personally are more courteous than other drivers on the road.
Tuesday, June 21, 2011
Toronto, ON – Most (83%) Ontarians ‘support’ (56% strongly/27% somewhat) ‘the Government of Ontario implementing a ban on indoor tanning on youth under the age of 18 years old’, according to a new Ipsos Reid poll conducted on behalf of the Canadian Cancer Society. Conversely, just two in ten (17%) ‘oppose’ (6% strongly/12% somewhat) such a ban.
Monday, June 13, 2011
Toronto, ON – Ontario Progressive Conservative Leader Tim Hudak appears to be resonating with voters as his party widens its lead over Dalton McGuinty’s Liberals, according to a new Ipsos Reid poll conducted exclusively for Global Television, Postmedia News and NewsTalk 1010. However, it’s still a competitive landscape with only six points between the two leading parties, and four months of campaigning still to go before Election Day.
Sunday, June 12, 2011
Vancouver, BC – A new Ipsos Reid poll in British Columbia shows that British Columbians are leaning toward voting against the HST in the upcoming mail-in referendum. The poll also shows that a majority of voters think the actual referendum question is confusing. Voters who want to scrap the HST seem better informed about the referendum question than those who want to keep the HST.
Wednesday, June 08, 2011
Vancouver, BC – Despite Monday’s dismal performance in Game Three of the Stanley Cup Final, the Vancouver Canucks still have the overwhelming support of their fan base across British Columbia. A survey conducted by Ipsos Reid right after Game Three shows the vast majority (81%) of British Columbians are still excited about the Stanley Cup playoffs. Equally large majorities are following the games closely (82%) and are expecting that the Vancouver Canucks will ultimately defeat the Boston Bruins (78%).
Monday, June 06, 2011
Toronto, ON – A majority (59%) of Canadians ‘agree’ (13% strongly/45% somewhat) that ‘blondes are sexy’, with men (67%) being especially likely to think so, according to a new Ipsos Reid poll conducted on behalf of Schwarzkopf Professional. Just four in ten (41%) ‘disagree’ (11% strongly/30% somewhat). In fact, given the choice to choose any hair colour for a day, fully one in three (33%) Canadians would go/stay blonde, rather than choose any other hair colour (67%), with Quebecers (37%) being the most likely to say they’d want to go/stay blonde.
Wednesday, June 01, 2011
Vancouver, BC – The puck is about to drop for the first game of the 2011 Stanley Cup Finals and it appears that most Canadians are cheering for the Vancouver Canucks. In fact, close to two thirds of Canadians (62%) are hoping that the Vancouver Canucks will be the first Canadian team since 1993 to bring the Stanley Cup home. Comparatively, only one in ten (11%) are cheering for a Boston Bruins victory. Just over a quarter of Canadians (27%) have no opinion. These are the key findings of an exclusive poll conducted by Ipsos Reid for Rogers Sportsnet.
Tuesday, May 31, 2011
Toronto, ON – Three quarters (73%) of Ontarians ‘support’ (48% strongly/28% somewhat) ‘not allowing smoking in movies that are rated G, PG or 14A’, according to a new Ipsos Reid poll conducted on behalf of the Heart and Stroke Foundation and the Ontario Coalition for Smoke Free Movies. Conversely, three in ten (27%) would ‘oppose’ (11% strongly/16% somewhat) such a measure.
Tuesday, May 31, 2011
Vancouver, BC – Just one day before the puck drops for the first game of the 2011 Stanley Cup Finals and the first finals appearance for the Vancouver Canucks in 17 years, the anticipation and excitement in British Columbia is almost too much to handle. When asked, 8 in 10 British Columbians said they are excited (53% very excited, 29% somewhat excited) about the performance of the Vancouver Canucks in this year’s NHL playoffs. These are the key findings of a recent Ipsos Reid poll conducted online with residents of British Columbia.
Tuesday, May 31, 2011
Toronto, ON – By a two to one margin over its nearest competitor, redeeming travel points for flights is the most popular type of travel reward among Canadians who hold a travel reward credit card, according to a new Ipsos Reid poll conducted on behalf of RBC. Six in ten (57%) cardholders say they redeemed points for flights in the last three years, well ahead of the proportion that redeemed points for merchandise (30%), gift cards (27%), hotels, rental car or other travel-related rewards (22%), financial rewards (4%), or some other (3%) type of reward. Fifteen percent (15%) say they haven’t redeemed any of their points in the last three years.
Monday, May 30, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Friday, May 27, 2011
Vancouver, BC – A new Ipsos Reid poll in British Columbia shows that for the first time there is a real possibility that the HST could survive the upcoming referendum. Six-in-ten British Columbians say they approve of the changes announced by the provincial government. Referendum voting intentions are now equally divided between keeping the HST and scrapping the HST.
Thursday, May 26, 2011
Vancouver, BC – Canadians have jumped on the smartphone bandwagon and are continuing to do so one upgrade at a time. According to the most recent Ipsos Inter@ctive Reid Report, three-in-ten online Canadians (31%) now own a smartphone, an increase of over 50% since previously measured in the spring of 2010. And as ownership rises, so too does usage, with smartphone owners spending an astonishing 17.3 hours per week using their device.
Thursday, May 26, 2011
Montreal, QC – Newly-released research conducted by Ipsos Reid on behalf of Humane Society International amongst a thousand Newfoundlanders finds that there is interest amongst roughly 1-in-2 (53%) for a government buy-out of the commercial seal hunt.
Wednesday, May 25, 2011
Kitchener, ON – In the face of a controversial plan proposed by the Regional Municipality of Waterloo to build light-rail transit in Kitchener and Waterloo, along with rapid buses extending into Cambridge, a new Ipsos Reid poll conducted on behalf of Taxpayers for Sensible Transit has revealed that eight in ten (83%) ‘agree’ that ‘the Region of Waterloo should hold a referendum on its proposed light-rail transit system before making a final decision’. Moreover, 59% ‘strongly agree’ with this sentiment, and 24% ‘somewhat agree’. Conversely, only two in ten (16%) ‘disagree’ (9% strongly/7% somewhat), while 2% don’t know. Desire for a referendum is strong among all demographic groups studied, including among those who support (75%) the region’s plan and those who oppose (89%) it.
Wednesday, May 18, 2011
Vancouver, BC – As speculation grows that a provincial election could be held this fall, a new Ipsos Reid poll shows the BC Liberals and New Democrats effectively tied in voter support. The poll results reflect a divide in public opinion when it comes to leadership and government performance. On leadership, BC Liberal leader Christy Clark has a sizable advantage over NDP leader Adrian Dix. However, this leadership advantage is largely nullified by widespread public disapproval of the BC Liberal government record.
Tuesday, May 17, 2011
Toronto, On - Many Ontarians are struggling to lead a healthy lifestyle, according to a new Ipsos Reid poll conducted on behalf of the Heart and Stroke Foundation of Ontario. While three quarters (75%) of Ontarians, overall, say that it is ‘easy’ for them to lead a healthy life and make healthy choices in their daily life to prevent illness, injury and disease, just 24% believe it is ‘very easy’, while 51% think it’s only ‘somewhat easy’. Conversely, one quarter (25%) think it is ‘difficult’ (2% very/23% somewhat) to lead a healthy life and make healthy choices.
Tuesday, May 17, 2011
Toronto, ON – Nine in ten (90%) Canadians aged 50+ who have not yet retired expect to have a ‘successful retirement’, according to a new Ipsos Reid poll conducted on behalf of RBC, but nearly four in ten (36%) say they’re ‘worried’ that they will not have enough money to live well and do what they want. In fact, 15% would go so far as to say they’re ‘frightened’ about the time ahead of them.
Monday, May 16, 2011
Toronto, ON – Torontonians have given the green light to Toronto City Council to approve the recommendation of the Public Works and Infrastructure Committee to initially contract out all of the trash collection from the Etobicoke border to Yonge Street, according to a new Ipsos Reid poll released today.
Thursday, May 12, 2011
Toronto, ON – Most (86%) small business owners ‘agree’ (52% strongly/34% somewhat) that ‘having reliable communications technology support is essential’ in allowing them to focus on their core business, while just 14% ‘disagree’ (5% strongly/9% somewhat) that it is, according to a new Ipsos Reid poll conducted on behalf of Rogers.
Thursday, May 12, 2011
Toronto, On - These are some of the findings of an Ipsos Reid study conducted on behalf of the Corporate Executive Board. The full presentation and detailed tables are available on the right.
Tuesday, May 10, 2011
Toronto, ON – Just three in ten (28%) Canadians ‘strongly agree’ that ‘their math and money-management skills will help them plan for a secure financial future, leaving most (72%) Canadians not fully confident, according to a new Ipsos Reid poll conducted on behalf of ABC Life Literacy Canada. In fact, while 51% only ‘somewhat agree’ with this sentiment, two in ten (21%) outright ‘disagree’ (4% strongly/17% somewhat). According to the research, those with less education are less confident that their skills will help them plan for a secure financial future.
Wednesday, May 04, 2011
Toronto, On - These are some of the findings of an Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. The full presentation and detailed tables are available on the right.
Tuesday, May 03, 2011
Vancouver, BC – Ipsos is opening up new ways of thinking about research in the digital age. To help cultivate their innovative efforts, the company has recruited a seasoned marketing researcher. Michael Rodenburgh has joined the Ipsos Open Thinking Exchange as Vice President of Product Development.
Tuesday, May 03, 2011
Toronto, ON – On April 28, 2011, Ipsos Reid published its fourth and final poll of the Canadian Federal Election showing Stephen Harper's Conservatives at 38%, Jack Layton's New Democratic Party at 33%, Michael Ignatieff's Liberals at 18%, Elizabeth May and her Green Party at 4% and 7% for the Bloc, nationally.
Friday, April 29, 2011
Toronto, ON – Despite the recent surge of the NDP and Jack Layton, Prime Minister Stephen Harper and his Conservative Party are poised to win Monday’s Federal Election, but voter turnout on Election Day will tell whether it will be a Tory minority or majority government.
Thursday, April 28, 2011
Toronto, ON – More Canadians are using social media to engage in discussion about policy and politics than before the campaign started, according to a new Ipsos Reid study conducted for Postmedia News and Global Television. Three in ten Canadians (31%) say they have logged on to social networking sites or media news sites in order to discuss public policy and political issues at least once in the past week. These results, obtained during the fourth week of the campaign (April 18 through 20), represent a significant increase from the 21% who said they went online to discuss policy or politics at least once in the past week immediately before the onset of the campaign (March 22 through 24).
Thursday, April 28, 2011
Toronto, ON – What could beat a ladies’ night in with good friends and good drink? A new Ipsos Reid poll, conducted on Sauza Tequila suggests that Canadian women enjoy their ladies’ night in, and that camaraderie and cocktails are essential to a successful evening.
Wednesday, April 27, 2011
Toronto, ON – Canadians have changed their impressions of the federal leaders drastically in the last two weeks, and when compared to two years ago Layton has made significant gains, mostly at Michael Ignatieff’s expense.
Wednesday, April 27, 2011
Toronto, ON – Finding the perfect gift for the best mother on earth can be a daunting task, but it’s the thought that counts, according to a new Ipsos Reid poll of mothers, conducted on behalf of the Christian Children’s Fund of Canada. When asked what the worst Mother’s Day gift they’ve ever received was, 14% of mothers say that receiving no gift at all was the worst gift they’ve received, while another 2% say forgetting altogether that it was Mother’s Day was the worst gift they’ve ever received.
Monday, April 25, 2011
Vancouver, BC – A new Ipsos Reid online poll in BC’s Lower Mainland (see methodology at end of factum for description of Lower Mainland region) shows the Conservatives ahead, but the NDP as the only party showing gains compared to the 2008 election result. Currently, the Conservatives have the support of 42% of decided and leaning voters in the Lower Mainland. The NDP are in second place at 29% support, followed by the Liberal Party at 23%. The Green Party is at 6%, while less than 1% support any other party. These results exclude the 7% of Lower Mainland residents who express no preference for any party.
Thursday, April 21, 2011
Toronto, ON – A new Ipsos Reid poll on Canada's Federal Election has captured the collapse of the Bloc vote in Quebec that has catapulted Jack Layton's NDP into first place there and second place nationally as the Liberals sink to third place. What this suggests is that with this new political landscape, Stephen Harper's Conservatives may well be headed for a solid majority government while the Ignatieff Liberals may not yet have hit bottom with just over a week to go.
Wednesday, April 20, 2011
Toronto, ON – Heading into the final quarter of the campaign, Michael Ignatieff and the Liberals have thrown a “Hail Mary” pass, touring with former Prime Minister Paul Martin and trumpeting the Liberal position on healthcare, saying that the Tories would dismantle the current system and ruin Canada’s coveted healthcare system.
Wednesday, April 20, 2011
Vancouver, BC – In anticipation of Earth Day on April 22nd, Ipsos Reid conducted the annual 2011 Retailers and the Environment Study among adult British Columbians to assess retailers’ actions in helping to preserve and protect the environment.
Wednesday, April 20, 2011
Toronto, ON – Seven in ten (70%) Ontarians who currently rent their home say that owning a home is in their plan, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association. In fact, 12% say it’s their plan to purchase in the next two years, while others say within the next five years (19%), within the next ten years (12%), or at some point down the road (28%). Just three in ten (30%) renters say that they never plan on owning a home.
Wednesday, April 20, 2011
Toronto, ON – The best laid plans are not going as expected for many Canadians approaching retirement, according to a new Ipsos Reid poll of Canadians aged 50 and older (with household assets of over $100,000) conducted on behalf of RBC. While most (83%) pre-retirees believe they will be retiring at a time of their choosing – either because they are ready to retire (72%) or because they will have saved enough money to retire (25%), nearly half (41%) of Canadians who are currently retired say that the choice was made for them, with the primary reasons including leaving at their employer’s request (18%), health reasons (14%), reaching mandatory retirement age (6%), leaving to care for a loved one (3%) or some other reason (9%).
Sunday, April 17, 2011
Toronto, ON – A total of 57% of Canadian voters say they are ‘absolutely certain’ to turn out and vote in this current Federal election—almost identical to the actual turnout in the last Federal election (2008 was 58.8%)*—and with two weeks of campaigning left to go, it appears that the vast majority (84%) of them have locked in their vote, according to a new Ipsos Reid poll conducted exclusively for Postmedia News and Global National in the days following the Federal Party Leaders English and French debates.
Friday, April 15, 2011
Toronto, ON – A new Ipsos Reid poll conducted on behalf of the Canadian Medical Association reveals that nearly four in ten (35%) Prairie and Northern Canadians believe that healthcare is the issue that they would most like the party leaders to address, significantly higher than the proportion who say that jobs and economic growth (24%), debt and deficit reduction (15%), education (12%) and the environment (11%) are the issues they most want to hear about.
Thursday, April 14, 2011
Toronto, ON – Immediately following the French-language leaders’ debate, a flash poll of Francophone debate viewers conducted by Ipsos Reid has found that Gilles Duceppe takes the night, while Stephen Harper stumbles.
Wednesday, April 13, 2011
Toronto, ON – In the hours leading up to the French-language leaders’ debate, a new Ipsos Reid flash poll conducted from noon until 6pm ET has revealed that Jack Layton has great opportunities in Quebec for his party, pending a solid performance in tonight’s debate. Following his performance in the English-leader’s debate, which gave a majority (55%) of polled viewers an improved impression of Jack Layton coming out of the debate, Francophones appear to have high expectations for Mr. Layton in tonight’s melee.
Wednesday, April 13, 2011
Toronto, ON – One half (48%) of Canadians make an annual habit of spring cleaning (with another 30% doing it almost every year), and as the weather improves and Canadian turn to the task of getting rid unwanted items through spring cleaning, two in ten (18%) Canadians say that they get rid of unwanted items by selling them online, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Those who sell their items online report earning $421, on average, in 2010.
Tuesday, April 12, 2011
Toronto, ON – Immediately following the English-language leaders’ debate, a flash poll of debate viewers conducted by Ipsos Reid has found that four in ten (42%) English-speaking viewers say Conservative Leader Stephen Harper won the debate, up from the 34% of Canadians who, prior to the debate, thought he would win.
Tuesday, April 12, 2011
Toronto, ON – In the hours leading up to the debate, a flash poll of 1,861 English-speaking Canadians conducted by Ipsos Reid exclusively for Global National has revealed that one in three (33%) English-speaking Canadians believes that Stephen Harper will win the English-language debate tonight. Fewer believe that Michael Ignatieff (24%), Jack Layton (13%) or Gilles Duceppe (2%) will win. The winner’s circle is still up for grabs, however, with three in ten (28%) Canadians unsure of who will win the debate.
Tuesday, April 12, 2011
Toronto, ON – Nearly one half (45%) of Canadians say that rising gas and food prices are having a ‘significant impact’ on their day-to-day budget, according to the quarterly RBC Canadian Consumer Outlook index conducted by Ipsos Reid. Further, four in ten (38%) say that it hasn’t had a big impact but they’re cutting back on other expenses, while two in ten (17%) indicate that rising prices have not had any impact on their day-to-day budget.
Monday, April 11, 2011
Toronto, ON - There has been very little change in support for the major party leaders throughout the first two weeks of the campaign and the party leaders are now turning their efforts to the Leader’s Debates to break through the political stalemate. The debate is particularly crucial for Liberal Leader Michael Ignatieff, who will have the opportunity to showcase himself to Canadians in an effort to improve upon his personal leadership numbers, which are likely holding his party back in the polls.
Sunday, April 10, 2011
Toronto, ON – Heading into the federal election, many in the media had predicted that this campaign would be the first social media campaign in Canadian political history with Facebook, Twitter and specific news web sites or blogs fuelling a revolution in potential voter social engagement during and for the 2011 Federal election.
Saturday, April 09, 2011
Toronto, ON – After nearly two full weeks of the official election campaign, Canadians have weighed in and have graded the campaigns of the four major political parties so far. The grades assigned by Canadians were based on the following scale: A – their campaign is looking great, B – their campaign is looking good, C – their campaign could use some work, D – their campaign is looking bad, and F – their campaign has fallen off the tracks and looks horrible.
Friday, April 08, 2011
Toronto, ON – The latest Ipsos Reid poll conducted during the second week of the Federal election for Global Television and Postmedia News indicates that if the election were held tomorrow the Conservatives under Prime Minister Stephen Harper would receive 41% of the vote among decided voters (down 2 points from two weeks ago). The Liberal Party led by Michael Ignatieff would receive 26% (up 2 points), the NDP led by Jack Layton would receive 19% (up 3 points), and the Green Party led by Elizabeth may would garner just 4% (down 1 point).
Thursday, April 07, 2011
Toronto, ON – Assessing the current condition of the economy and given current housing prices, a majority (55%) of Canadians aged 18 to 34 believe it makes more sense to wait until next year to buy a home (10 points higher than the national average), rather than buy a home now (45%), according to the 18th annual RBC Housing Study conducted by Ipsos Reid. Nonetheless, four in ten (41%) younger Canadians believe the real-estate market is a ‘buyer’s market’ (41%), one quarter (24%) think it’s a ‘seller’s market’. One in three (36%) think it’s a ‘balanced market’.
Wednesday, April 06, 2011
Toronto, ON – Two in ten (20%) Canadians who own a mobile device use that device to access the internet, according to newly-released research conducted by Ipsos Reid on behalf of BBC Americas. Further, among those who do access the internet on their mobile device, nearly three in ten (28%) do so on their Blackberry, two in ten (20%) are iPhone users, nearly two in ten (17%) own an iPod touch, 4% are tablet owners (mainly iPad), and three in ten (31%) have some other type of smartphone (LG, Samsung, Nokia, Motorola, HTC, etc.)
Tuesday, April 05, 2011
Vancouver, BC – A new Ipsos Reid online poll shows that the provincial NDP leadership race, which wraps up on April 17th, has failed to capture the attention of British Columbians. The poll also shows Mike Farnworth staying well ahead of the other candidates in public opinion, but still slightly behind Christy Clark as British Columbians’ choice as to who would make the better Premier.
Saturday, April 02, 2011
Toronto, ON – The country is split on whether they support or oppose the idea of a coalition government, though a majority (54%) would prefer to see a Liberal-NDP coalition government rather than a Conservative majority government (46%), according to a new Ipsos Reid poll conducted exclusively for Global National and Postmedia News.
Saturday, April 02, 2011
Toronto, ON – With Canada plunged into its fourth election campaign in seven years, a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association reveals that nearly four in ten (39%) Atlantic Canadians believe that healthcare is the issue that they would most like the party leaders to address, significantly higher than the proportion who say that jobs and economic growth (24%), debt and deficit reduction (14%), education (12%) and the environment (7%) are the issues they most want to hear about.
Friday, April 01, 2011
Toronto, ON – Earth hour participation rates are continuing to decline, according to a new Ipsos Reid poll conducted on behalf of Postmedia News. Asked whether they participated in Earth Hour on Saturday at 8:30pm local time by turning off the lights in their home or place of business for one hour, 36% of Canadians said they turned their lights off, while 8% didn’t turn off their lights but participated in another way. In total, 44% of Canadians participated in Earth Hour in some way, shape or form, down 3 points from last year and down 16 points from 2009. Nearly one in ten (7%) have never heard of this event (unchanged).
Saturday, March 26, 2011
Toronto, ON – Amid an historic moment in Canada that saw the fall of the Government on a vote of non-confidence by the opposition parties, a new Ipsos Reid poll conducted exclusively for Postmedia News and Global National has revealed that, heading into Canada’s fourth General Election in seven years, one half (49%, up 1 point since early February) of Canadians believe that Stephen Harper would make the best Prime Minister of Canada. In second position is NDP leader Jack Layton (34%, down 1 point) who has garnered twice as many votes as Liberal Leader Michael Ignatieff (17%, up 1 point).
Thursday, March 24, 2011
Toronto, ON – Finance Minister Jim Flaherty has delivered a budget that the opposition parties say they won’t support but that the public sees as benign. A series of non-confidence votes on the budget and ethical problems dogging the government are scheduled to be held before the week it out. An election seems inevitable at this point, but a new Ipsos Reid poll conducted on the heels of the budget has found that the Prime Minister and his Conservatives are in an enviable position heading into what will likely be a campaign beginning this weekend.
Thursday, March 24, 2011
Vancouver, BC – Metro Vancouver residents are sharply divided in their views of the proposed expansion and relocation of the downtown Vancouver Edgewater Casino. A new Ipsos Reid poll shows that 48% of residents support proceeding with the casino-hotel project and 46% oppose proceeding with the project. While total support and opposition are roughly equal, strong opposition (26% ‘oppose strongly’) is 10 points higher than strong support (16% ‘support strongly’).
Tuesday, March 22, 2011
Vancouver, BC – A new Ipsos Reid poll, taken in the week following Japan’s devastating earthquake, shows that few Metro Vancouver residents are confident about our own level of earthquake preparedness. Only one-quarter (26%) of residents believe their own household is adequately prepared for a significant earthquake and aftershocks. Even fewer residents (14%) believe their local municipality is adequately prepared to respond to a significant earthquake and aftershocks.
Monday, March 21, 2011
Toronto, ON – Three quarters (72%) of Canadians admit to having used the toilet as a convenient garbage can, flushing away items that could have just as easily gone in the garbage can, according to the 4th annual Canadian Water Attitudes Study conducted by Ipsos Reid and commissioned by RBC and Unilever Canada and sponsored by the UN Water for Life Decade.
Monday, March 21, 2011
Toronto, ON – As Jim Flaherty puts the finishing touches on the make-it-or-break-it budget which will be delivered in the House of Commons on Tuesday, a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has tested two potential competing campaign narratives that appear to have emerged from the election rhetoric spinning around Parliament Hill.
Friday, March 18, 2011
Toronto, On - The infographic below was published by the National Post on March 18, 2011. Using data gathered by Ipsos Reid, the Post’s Kathryn Blaze Carlson examines the tracking of federal elections from 1993 to 2008. Please click on the infographic below to increase the image size or click here to be directed to the National Post’s site for more information.
Thursday, March 17, 2011
Toronto, ON – Awareness of the Conservative “in-and-out” scheme is relatively low. In fact, three quarters (74%) of Canadians have either not heard of the issue or if they have it's not a big deal to them, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Wednesday, March 16, 2011
Toronto, ON – Next week Finance Minister Jim Flaherty will release the Federal budget, and speculation that the government might fall is growing. Three MPs – including senior cabinet ministers Stockwell Day and Chuck Strahl – have just announced they will not seek re-election, suggesting that the Tories are clearing the decks to fight an election. The Conservatives are also coming under fire over a number of ethical issues that could collectively constitute an election agenda for the opposition parties.
Friday, March 11, 2011
Toronto, ON - Full results can be viewed in the document available for download to the right.
Thursday, March 10, 2011
Toronto, ON - Full results can be viewed in the document available for download to the right.
Thursday, March 10, 2011
Toronto, ON - Full results can be viewed in the document available for download to the right.
Wednesday, March 09, 2011
Toronto, ON - Full results can be viewed in the document available for download to the right.
Wednesday, March 09, 2011
Toronto, ON – Canadians continue to believe in the value of home ownership, according to the results of the 18th annual RBC Housing Poll, conducted by Ipsos Reid. Most (90%) Canadians ‘agree’ (32% strongly/58% somewhat) that ‘real estate in Canada is good long-term investment’. Only one in ten (10%) ‘disagree’ (2% strongly, 8% somewhat) that it’s a good long-term investment.
Tuesday, March 08, 2011
Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.
Tuesday, March 08, 2011
Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.
Tuesday, March 08, 2011
Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.
Wednesday, March 02, 2011
Toronto, ON – Tory attack ads against Michael Ignatieff, Conservative commercials extolling the virtues of Prime Minister Stephen Harper, positive economic reports and the threat of an imminent election appear to have the Tories knocking on a majority’s door, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global National.
Monday, February 28, 2011
Recent media coverage has asserted that Canada’s marketing research and polling industry is having a crisis of confidence about its ability to accurately measure the opinions of Canadians
as consumers and citizens. As the national association representing this billion dollar industry, we proudly state our confidence in the results of our polling and in the value that we provide to Canadians.
Thursday, February 24, 2011
Toronto, ON – The events in Egypt over the last month which saw mass protests and a mostly-peaceful public uprising force out the regime of President Hosni Mubarak appear to be having a dramatic effect on nearby countries. Citizens of many countries, including Libya, Iran, Tunisia, Bahrain, are taking to the streets to protest their governments in a pro-democracy movement that is rippling through northern Africa and the Middle East.
Wednesday, February 23, 2011
Toronto, ON – Most Canadians are avoiding behaviour which could leave them vulnerable to falling victim to payment card fraud. In fact, according to a new Ipsos Reid poll conducted on behalf of Visa Canada, six in ten (60%) credit or debit card users say they haven’t done any of the risky behaviours studied in the poll. However, small percentages of users admit to doing at least one of the following:
Wednesday, February 23, 2011
Toronto, ON – Law and order has been a key plank in the federal government’s platform since being elected in 2006. As part of its initiative go get tough on crime, the government has introduced legislation that would increase minimum sentences and ultimately increase the amount of time inmates would spend in prison. This will require prison expansion and extra costs while the inmates remain in jail. The government says the extra costs will be about two-billion dollars, but others, such as the parliamentary budget officer and the opposition parties, say the costs will be higher.
Wednesday, February 23, 2011
Vancouver, BC – A new Ipsos Reid online poll shows that Mike Farnworth continues to be the most positively viewed NDP leadership contender among British Columbians. The poll also shows declining public interest in the race.
Tuesday, February 22, 2011
Vancouver, BC– With less than a week to go before BC Liberal party members choose a new leader and Premier, a new Ipsos Reid online poll shows that overall public impressions of Christy Clark have slipped somewhat in the last month. Nevertheless, Clark remains a clear favourite to lead the party among past Liberal voters. The poll also shows that George Abbott has improved his standing among past NDP voters.
Monday, February 21, 2011
Toronto, ON – With the NHL’s biggest star, Sidney Crosby, on the sidelines from a concussion, and Mario Lemieux, a retired hockey great and current owner, entering the faceoff circle about violence in the NHL and the current rules governing the conduct of players while on the ice, a new Ipsos Reid poll has asked this great nation of hockey lovers what they think about violence in hockey and what should be done, if anything, to deal with it.
Saturday, February 19, 2011
Toronto, ON – Last week Prime Minister Stephen Harper met with U.S President Barack Obama to announce that the two countries would be negotiating a new perimeter security agreement for the purpose of heightening security and easing the flow of goods and people across the Canada-U.S. Border. But on the heels of this announcement, a new Ipsos Reid poll conducted exclusively for Postmedia News and Global National reveals that two in three (68%) Canadians ‘agree’ (22% strongly/46% somewhat) that ‘Canada will compromise too much power over decisions about immigration, privacy and security to get a perimeter security agreement’ with the United States. One in three (32%) ‘disagree’ (7% strongly/25% somewhat) with this sentiment.
Tuesday, February 15, 2011
Toronto, ON - While recent statements about the state of political polling in Canada might be delightfully apocryphal to those who detest what pollsters do, the problem is that the testimony doesn’t square with the facts. What’s especially discouraging is that many of these statements have been made by people who should know better.
Tuesday, February 15, 2011
Toronto, ON – Despite the antics and pre-election rhetoric occurring outside the House of Commons, the return to Parliament this month has been relatively sedate and uneventful. Perhaps it’s the calm before the storm next month which will see the Government face off against the opposition parties over the budget. In the context of relative calm at home juxtaposed against protest, strife and revolution overseas, a new Ipsos Reid poll has revealed that Harper’s Tories have widened their lead over Ignatieff and the Grits.
Monday, February 14, 2011
Toronto, ON – Canadian men and women are not on the same page when it comes to investing, according to the annual RBC RRSP poll conducted by Ipsos Reid. The data reveal that significant differences exist in the way men and women save and invest their money, where they choose to invest and how much they invest.
Friday, February 11, 2011
Vancouver, BC – As the anniversary of the 2010 Olympic Winter Games draws near, results from a recent Ipsos Reid online poll show that majority of British Columbians believe that the Games were an overwhelming success, and that hosting the Games was worthwhile.
Thursday, February 10, 2011
Toronto, ON – Even though Valentine’s Day falls on a Monday this year, most Canadian couples aren’t letting that detract from the romance they have planned, according to a new Ipsos Reid poll conducted on behalf of Pfizer. In fact, many see the benefit of a Monday V-Day, with three in ten (27%) saying it gets their week off to a good start, relationship-wise. Just 3% of Canadians in a relationship say this isn’t the case, while seven in ten (70%) say it makes no difference to their week, relationship-wise, if V-Day is on a Monday or not.
Tuesday, February 08, 2011
Vancouver, BC – What does it take to help raise funds for local charities? According to the researchers at Ipsos’ office in Vancouver, a lot of pancakes, some burger flipping and a few hockey pucks. These were some of the activities the company’s staff undertook to raise funds for a group of four locally-minded charities. And in the past year, that has meant a total of $22,500.
Tuesday, February 08, 2011
Toronto, ON – Canadians are less optimistic than they were a year ago about the future of the Canadian economy, according to the RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The poll of 3,533 Canadians across the country has revealed that just four in ten (43%) believe that the Canadian economy will improve over the next year, a sharp decline from the majority (56%) of Canadians who, in January of 2010, thought that the economy would improve. Those living in Alberta (61%) are by far the most likely to believe that the national economy will improve in 2011, while only a minority of those living in Saskatchewan and Manitoba (49%), British Columbia (46%), Atlantic Canada (44%), Ontario (42%) and Quebec (32%) believe the same.
Friday, February 04, 2011
Toronto, ON – With Canada’s federal opposition parties throwing down the gauntlet ahead of the March budget which could see the government fall if it doesn’t convince at least one other party to lend its support, a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has revealed that Canadian voting intentions have returned to very familiar ground. With most Canadians not wanting to go to the polls and attack ads filling the airways, support for Canada’s two leading parties has returned to previous levels that have remained virtually stagnant throughout 2010.
Friday, February 04, 2011
Calgary, AB – You can bet that there’s more than a Super Bowl championship riding on Sunday’s big game. According to a study conducted by Ipsos Reid in conjunction with the Canadian Gaming Association, as many as 13% of Canadians will be placing some form of wager on the Green Bay vs. Pittsburgh matchup.
Wednesday, February 02, 2011
Toronto, ON – Just two in ten (18%) believe that the Senate should be left alone and should be kept as is as an appointed body, up1 point from 2007, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global National.
Tuesday, February 01, 2011
Toronto, ON – Current polling numbers suggest that if Canadians go to the polls this spring, there’s a good chance that not much would change afterwards, and that Canada would still be facing a minority government situation. A new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has revealed that if the Conservatives have the most seats following the next election, Canadians would prefer a Conservative minority government to a ruling accord of the opposition parties.
Tuesday, February 01, 2011
Toronto, ON – Many in Britain argue that the rules of succession to the British monarchy – which is Canada’s monarchy too – should change. The current rule says that the monarch is succeeded first in line by his or her sons in order of age, even if the monarch has a daughter who is older than his or her sons. Some in Britain argue that daughters should have equal rights to ascend the throne – that is, if the monarch’s first-born child is a girl, she should be first-in-line for the throne.
Monday, January 31, 2011
Toronto, ON – Canadians have put some of their political leaders on notice, saying that if they don’t perform well in the next election they should quit as Leader of their party, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Monday, January 31, 2011
Toronto, ON – Election rhetoric is building to a fever pitch, but most Canadians don’t appear to be too excited with the prospect of an election, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Friday, January 28, 2011
Vancouver, BC – With the governing BC Liberals and opposition New Democrats both choosing a new party leader in the next few months, there has been some public discussion of when the next provincial election should be held. A new Ipsos Reid online poll shows that British Columbians are split about whether the next provincial election should be held on the fixed election date of May 14, 2013, or in 2011 after the BC Liberals and NDP have chosen their new leaders.
Thursday, January 27, 2011
Toronto, ON – As the count of Ontario's governing party Liberal MPPs choosing not to seek re-election in the October 2011 election reaches nine, a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has revealed that the Progressive Conservatives are holding a tenuous lead with the McGuinty Liberals closing a previously significant nine-point lead that had opened for the Opposition Hudak Tories in November of 2010 to just a three-point lead now.
Thursday, January 27, 2011
Vancouver, BC – A new Ipsos Reid online poll shows that Mike Farnworth is by far the public’s most positively viewed NDP leadership contender. The poll also shows declining impressions of Adrian Dix among past NDP voters.
Wednesday, January 26, 2011
Vancouver, BC – A new Ipsos Reid online poll shows that Christy Clark continues to be the public’s most popular BC Liberal leadership candidate, especially among past BC Liberal voters.
Tuesday, January 25, 2011
Toronto, ON – Canadians ‘agree’ that health care should be both the federal (73% -- 30% strongly/43% somewhat) and provincial government’s (84% -- 39% strongly/45% somewhat) top priority, according to a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association, and with the federal-provincial healthcare accord set to expire in three years, Canadians want to see action sooner rather than later.
Tuesday, January 25, 2011
Toronto, Ontario – La plupart des Canadiens sont « d’accord » pour dire que les soins de santé devraient être la priorité du gouvernement fédéral (73 % – 30 % fortement/43 % plutôt) et des gouvernements provinciaux (84 % – 39 % fortement/45 % plutôt), selon un nouveau sondage Ipsos Reid mené pour le compte de l’Association médicale canadienne. De plus, en vue de l’échéance en 2014 de l’Accord fédéral-provincial sur la santé, les canadiens semblent souhaiter que le gouvernement agisse plus tôt que tard.
Wednesday, January 19, 2011
Toronto, ON – Nearly one half (45%) of young adults aged 18 to 34 have not yet started saving for retirement, according to the 21st annual RBC RRSP poll conducted by Ipsos Reid. Moreover, just four in ten (39%) young adults have an RRSP, a five-point drop from last year’s poll and the lowest figure in nearly a decade. By comparison, seven in ten (70%) Canadians aged 35 to 54 have an RRSP, a thirteen-point increase over last year.
Tuesday, January 18, 2011
Toronto, ON – Canadians are mixed on the believability of health claims made on food product labels, according to a new poll conducted by Ipsos Reid on behalf of Global National. Only a slim majority (53%) of Canadians ‘agree’ (5% strongly/48% somewhat) that they ‘believe the health claims made on food labels’. Conversely, nearly one half (47%) ‘disagree’ (9% srongly/39% somewhat) that they believe health claims made on food labels.
Tuesday, January 18, 2011
Toronto, ON – Two weeks into the new year, many Canadians are likely still continuing with their New Year’s resolutions to lead healthier lifestyles. But almost half (45%) of all Canadians don’t place health near the top of their priority list according to a new poll conducted by Ipsos Reid on behalf of Sun Life Canadian Health Index. The Sun Life Canadian Health Index is unique because it places Canadians in five major health categories based on attitudes towards healthy lifestyles, perceived health and reported behaviours – Overconfident (23% of the Canadian population) Overextended (22%), Health Achievers (22%), Resilient (18%) and Inhibited (16%).
Wednesday, January 12, 2011
Toronto, ON – Family Literacy Day is just around the corner on January 27, 2011 but a new Ipsos Reid poll conducted on behalf of ABC Life Literacy Canada finds that only half (50%) of Canadian parents strongly agree that they are confident in helping their children with their reading, writing and math homework. Three in ten (30%) Canadian parents somewhat agreed that they are confident in helping their children with their homework. On the other hand, 7% ‘disagreed’ (5% somewhat/2% strongly) that they are confident. One in seven (14%) Canadian parents said they did not know if they were confident in helping their children with their reading, writing and math homework.
Tuesday, January 11, 2011
Toronto, ON – A new poll conducted by Ipsos Reid on behalf of PostMedia News has revealed the degree to which Canadians trust people working in a wide range of professions. The data reveals that pharmacists (79%), doctors (75%), airline pilots (75%) and Canadian soldiers (72%) are the most trusted professions, rated as a 5, 6 or 7 on a seven-point scale. At the bottom of the list are car salespeople (8%), national politicians (9%), union leaders (17%), and local municipal politicians (17%).
Friday, January 07, 2011
Toronto, ON – Many Canadians are beginning the New Year ready to follow-through on resolutions to live happier, more fulfilling lives. A recent Ipsos Reid poll, conducted on behalf of the Nature Conservancy of Canada has found that feeling happy can be as easy as connecting to nature.
Thursday, January 06, 2011
Toronto, ON – The holiday break is usually filled with family, friends and food – usually copious amounts of turkey are involved. But after the break it appears that one in four (24%) of Canadians ‘agree’ (7% strongly/16% somewhat) that over the holiday season they eat so much turkey that it feels like their brain turns to turkey. The majority (55%) of Canadians ‘agree’ (15% strongly/40%somewhat) that they over-indulge on eating certain types of foods over the holiday season, such as turkey. Almost half (46%) of Canadians ‘agree’ (13% strongly/33% somewhat) that when the holidays are over, all they want is to sink their teeth into some different food – anything but turkey!
Wednesday, January 05, 2011
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that Canadians with employer-sponsored retirement plans generally make little use of the financial statements they receive that report upon the status of their portfolio, and that a significant proportion are out of touch in terms of their projected retirement income and their current position versus same.
Wednesday, January 05, 2011
Montréal, QC – D’après un nouveau sondage Ipsos Reid mené pour le compte de Standard Life, les Canadiens profitant d’un régime de retraite par le biais de leur employeur ne se servent généralement que peu des relevés rapportant l’état financier de leur portefeuille. Une proportion significative d’entre eux n’a même aucune idée du montant projeté de leur revenu de retraite, ni d’où ils se situent par rapport à celui-ci.
Monday, January 03, 2011
Toronto, ON – Canadians – and especially those over the age of 55 – appear to have a positive assessment of where they are in life, both compared to their own expectations and when compared against where their parents were at the same age as them, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Wednesday, December 29, 2010
Toronto, ON – Heading into 2011, a year which could see a federal election, a new Ipsos Reid poll conducted exclusively on behalf of Postmedia News and Global Television has uncovered the issues that Canadians believe should receive the greatest attention from Canada’s leaders.
Tuesday, December 28, 2010
Toronto, ON – In a year that ranged from triumph to tragedy, a new Ipsos Reid poll has uncovered what Canadian believe to be the top news stories of 2010. Among a list of twelve options, one in three (32%) Canadians believe that the Gulf of Mexico oil spill is the top news story of 2010, placing it well ahead of other notable stories of the year. The oil leak, which took 154 days to cap and several failed attempts threatened wildlife along the Gulf coast for a stretch of approximately 120 miles.
Monday, December 27, 2010
Toronto, ON – Reflecting back on the year 2010, a new Ipsos Reid poll conducted exclusively for Postmedia News and Global National has named former Canadian Forces Colonel Russell Williams as Top Newsmaker of the Year.
Friday, December 24, 2010
Toronto, ON – Is that a “Holiday Tree” or a “Christmas Tree” in front of City Hall? Canadians have weighed in on the debate, and a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has revealed that most Canadians believe the name for the season should be: Christmas.
Thursday, December 23, 2010
Toronto, ON – They say honesty is the best policy but apparently that does not apply during holiday gift exchanges, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Almost half (47%) of Canadians say they pretend to be overjoyed when receiving an unwanted gift. On the other hand, one in seven (14%) Canadians actually tell the gift giver they did not like the gift they received. Other less common strategies consist of displaying it every time the gift giver is present (5%), buying a similar gift to the giver to show their appreciation (3%) and sending photos of themselves using or wearing the gift (2%). One in three (32%) had other responses.
Tuesday, December 21, 2010
Toronto, ON – With the New Year nearly here, many Canadians (77%) are resolving to change something about themselves , but according to a new Ipsos Reid poll conducted on behalf of Sun Life Financial, only two in ten (22%) Canadians who have made at least one resolution going into 2011 report that they’ve managed to keep all the resolutions that they’ve made in the past. Roughly the same proportion (20%) of Canadians admits that they never keep their resolutions, while the vast majority (58%) says that their success or failure depends on what exactly the resolution is. In total, eight in ten (78%) have failed to keep past resolutions.
Monday, December 20, 2010
Toronto, ON – An equal proportion of Canadians say they were impacted by the slow economic recovery in 2010 as were impacted by the economic recession in 2009, according to a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television. These data suggest that Canadians are still feeling the impact of the recession that began roughly two years ago, and the official end of the recession hasn’t made much difference to its impact on the average Canadian.
Monday, December 20, 2010
Toronto, ON – Over the past two years the government has reiterated that its primary focus has been to strengthen the economy by getting Canadians back to work. A new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has revealed that while a majority (63%) of Canadians believe the government has been getting things done on the jobs file, overall the reviews are mixed on many of the other files the government has been managing.
Saturday, December 18, 2010
Toronto, ON – With Ipsos Reid’s latest political horserace poll showing a ten-point lead for the federal Conservatives, speculation for a spring election is building. But a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television has revealed that four in ten (42%) Canadians believe that ‘the Conservative Party under Stephen Harper has done a good job and deserves re-election’. While this is not a majority of Canadians, under Canada’s first-past-the-post electoral system, this proportion is likely large enough to give the Harper Conservatives another minority victory at the polls. In contrast, six in ten (58%) Canadians more closely believe that ‘the Conservative party does not deserve to be re-elected and its time for another federal party to be given a chance to govern the country’.
Thursday, December 16, 2010
Toronto, ON – The first of Canada’s Baby Boomers are turning 65 years old this upcoming year but one quarter (23%) are concerned about having enough savings according to a new poll conducted by Ipsos Reid on behalf of RBC in the 21st Annual RRSP Survey. The average age at which this group started saving for retirement was 35. Boomers are twice as likely (42%) to have a formal written financial plan as Canadians in the general adult population (19%) and seven-in-10 (71%) of those who had created a financial plan say they are better off financially because of it. Six-in-10 (60%) of boomers worry (11% a lot/49% a little) about balancing saving for immediate priorities versus putting money away for the longer term or for their retirement.
Tuesday, December 14, 2010
Toronto, ON – What do Canadians want while cruisin’ in their car? Just about everything, according to a new Ipsos Reid poll conducted by Ipsos Reid on behalf of GM Canada. Canadians have deemed a wide variety of features as being important to them, from safety to style, from form to function, Canadians want a car that keeps up with their demanding lifestyle in all these respects.
Tuesday, December 14, 2010
Vancouver, BC – In a poll taken early in December, Ipsos Loyalty found that this Christmas season may be more trying for retailers in Canada. Canadians not only expect to spend less than last year this Christmas season, but the notion of loyalty to big box department stores is also laid bare.
Saturday, December 11, 2010
Toronto, ON – As we approach the end of a year which saw virtually no movement in the level of support for Canada’s federal political parties, a new Ipsos Reid poll has revealed that, after being stuck at roughly 35% support for the better part of the year, Stephen Harper and the Conservatives are breaking out of the stalemate.
Thursday, December 09, 2010
Toronto, ON – Consumers have more ways to pay than ever before, but how are they paying for their purchases? A new study from Ipsos looks into the subject. The Ipsos Payment Methods Report is the result of a groundbreaking study exploring the factors and drivers influencing payment method choice, preferences exhibited by different market segments, and loyalty to card brands and issuers.
Thursday, December 09, 2010
Vancouver, BC – On the day that Christy Clark announces that she will enter the race for the BC Liberal leadership, a new Ipsos Reid poll (conducted before the announcement) shows she has an advantage in public opinion over her leadership rivals. She is the only one of the five declared candidates with more positive than negative impressions.
Wednesday, December 08, 2010
Montreal, QC – Newly released research conducted amongst a representative sample of Québecers by Ipsos Descarie on behalf of Global Montreal suggests that if an election were held today, the Liberal government of Jean Charest would receive the support of 17% of the population, four percentage points ahead of the Action Démocratique du Québec (13%) and thirteen percentage points behind the Parti Québecois (30%). Close to 1-in-4 (24%) are undecided with regard to the party which they would support.
Tuesday, December 07, 2010
Vancouver, BC – Following Carole James’ announcement that she will step down as NDP leader, Ipsos Reid completed an online poll to gauge British Columbians’ impressions of 17 possible leadership contenders. The results show that only 3 of these 17 possible contenders generate more positive than negative impressions.
Tuesday, December 07, 2010
Toronto, ON – Nearly one quarter of (22%) Canadians say that their first job was in the restaurant or food service industry, according to a new poll conducted by Ipsos Reid on behalf of Canadian Restaurant and Foodservices Association. The second most-commonly cited first-job experience among Canadians was in the retail industry (16%), followed by manufacturing (11%), newspaper delivery (8%), general business (6%), agriculture and the agri-food industry (6%), government (5%), construction (5%), banking, education and healthcare (all at 3%), computer (2%), telemarketing (1%) or transportation (1%). One percent (1%) of Canadians were self-employed while 9% had another type of job.
Monday, December 06, 2010
Toronto, ON – A new poll conducted for CIBC by Ipsos Reid has found that compared to last season 42% of Canadians are planning to pay more attention to sticking to their holiday spending budget, 40% to pay about the same attention and 17% are “not even worrying about it”.
Wednesday, December 01, 2010
Toronto, ON – Canadians don’t know when they’ve been had, as eight in ten (78%) admit they don’t know how to tell if they’ve purchased a counterfeit item, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Just two in ten (22%) say they know how to tell if they’ve purchased such an item. Men (25%) are more likely than women (18%) to say they know how to spot a fake, as are younger adults (30%) when compared to middle-aged (22%) or older (14%) Canadians. Most (68%) Canadians recognize that the counterfeit-goods market is a billion-dollar industry worldwide.
Wednesday, December 01, 2010
Toronto, ON – A new study conducted for Sun Life Financial by Ipsos Reid has found that while three quarters (76%) of Canadians believe that their personal behaviour and habits is the top factor in influencing their personal health, almost two-thirds (61%) cite a lack of willpower and motivation to engage in healthy behaviours
Wednesday, December 01, 2010
Vancouver, BC – More than two-thirds of Canadians use natural products and use seems likely to grow, according to a new Ipsos Reid poll conducted on behalf of Alive Magazine this September.
Thursday, November 25, 2010
Toronto, ON – Finding the perfect holiday gifts for family and friends can cost a lot of money and aggravation, but it can also be incredibly time-consuming, according to a new Ipsos Reid poll conducted on behalf of PayPal. According to the poll, it takes the average Canadian 11 hours and five trips to the mall/stores to complete their holiday shopping.
Thursday, November 25, 2010
Toronto, ON – Parents of public elementary school children in Ontario generally recognize the importance of Health and Physical Education classes in school, a new Ipsos Reid poll conducted on behalf of Ophea reveals.
Wednesday, November 24, 2010
Toronto, ON – Canadians have given their blessing to the pending nuptials between Prince William and Kate Middleton in a very profound way, according to a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television. On the heels of the announcement of the royal wedding, which will be held on April 29 at Westminster Abbey, a majority (55%) of Canadians now believe that ‘Prince Charles should skip his place in line for the throne as King and instead pass the reign of King on to his son Prince William’, a significant increase of 12 points over one year ago prior to the visit of Prince Charles, the Prince of Wales, to Canada.
Tuesday, November 23, 2010
Vancouver, BC - The holiday season is upon us once more. To find out how British Columbians are shopping this holiday season, Ipsos Reid launched a study examining the purchasing behaviour of adult British Columbians in 2010.
Monday, November 22, 2010
Toronto, ON – Over a quarter (28%) of Canadians say they are likely to shop at American online retailers on Black Friday to take advantage of shopping deals, up 5% from last year according to a new poll by Ipsos Reid conducted on behalf of Visa. One third (35%) of Canadian online shoppers plan to spend more this year on online shopping compared to last year, from $226 in 2009 to $242 this year. Interestingly, men expect to spend $251, slightly more than women, at $233.
Monday, November 22, 2010
Toronto, ON – Premier Dalton McGuinty’s Liberals are continuing their decline in the polls, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. In a little over a year, the Liberals have squandered a 14-point lead over the Tories, and now trail them by 9 points.
Saturday, November 20, 2010
Toronto, ON – As Prime Minister Stephen Harper and Defence Minister Peter MacKay meet with their NATO counterparts to discuss the future of Allied efforts in Afghanistan, a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television shows that a majority (53%) of Canadians back the decision to have some Canadian Forces remain in Afghanistan strictly to train soldiers until 2014 but it comes with a caveat: a bigger majority (61%) believe that “there should be a vote in Parliament to determine whether Canadian Forces should stay in Afghanistan past 2011, even if it is for a training mission” thus echoing the demand of NDP Leader Jack Layton to do so.
Wednesday, November 17, 2010
Toronto, ON – Looking for a new job may not mean looking very far, as nine in ten (90%) Canadians ‘agree’ (56% strongly/34% somewhat) that they would rather not have to relocate for a job, according to a new poll conducted by Ipsos Reid on behalf of Microsoft. In a similar vein, most (83%) ‘agree’ (28% strongly/55% somewhat) that they feel bound by geography when looking for employment. Additionally, eight in ten (84%) ‘agree’ (28% strongly/56% somewhat) that ‘Canadians feel that location can be a barrier from securing the best jobs’.
Friday, November 12, 2010
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of McDonalds Canada reveals that a large majority of Canadians are daily coffee consumers, drinking the beverage both at home and the workplace or school, as well as regularly in cafés and restaurants.
Wednesday, November 10, 2010
Toronto, ON – Canadians are continuing to curb their spending heading into the holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. Of the eight in ten (82%) Canadians who intend to give gifts this holiday season (18% of Canadians will not give gifts), the average amount of money intended to be spent on gifts averages $624, down significantly from the $728 that gift-giving Canadians intended to spend last year.
Wednesday, November 10, 2010
Toronto, ON – As Canada slowly works its way out of the recession, Canadians who own or lease vehicles are starting to think about their trade-in possibilities. A new Ipsos Reid poll, conducted on behalf of Canadian Black Book, has found that almost half (49%) ‘agree’ (20% strongly/29% somewhat) that they would like to get a new vehicle and one in ten (13%) ‘agree’ (3% strongly/9% somewhat) that they are planning to trade their vehicle before the end of this year. Canadians have shown their patience during the recession as four in ten (43%) Canadians, overall, ‘agree’ (16% strongly/28% somewhat) that the state of the economy has forced them to hold on to their current vehicle longer than they would like.
Monday, November 08, 2010
Toronto, ON – As Canadians prepare to mark Remembrance Day on November 11th, a new Ipsos Reid poll conducted on behalf of The Historica-Dominion Institute has revealed that knowledge about the First and Second World Wars is much lower among younger Canadians than it is among middle-aged and older Canadians, but younger Canadians are leading the way on knowledge about Afghanistan.
Monday, November 08, 2010
Toronto, ON – Alors que les Canadiens se préparent à observer le jour du Souvenir, les résultats d’un nouveau sondage Ipsos-Reid, mené pour le compte de l’Institut Historica-Dominion, révèlent que le niveau de connaissance de la Première et de la Deuxième Guerre mondiale est plus faible parmi les jeunes Canadiens que parmi les Canadiens d'âge moyen ou d'âge mûr. Par contre, les jeunes Canadiens sont plus sensibilisés sur la question de l’Afghanistan.
Saturday, November 06, 2010
Toronto, ON – In January of 2006, the Conservatives swept into the halls of power with 36% of the popular vote compared to 30% of the vote for the Liberal Party. Over the past nearly five years we’ve run a long distance but have stayed in one spot as a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television reveals that the two leading parties are back where they started.
Friday, November 05, 2010
Vancouver, BC – A new Ipsos Reid online poll taken in the wake of Gordon Campbell’s surprise resignation shows that only three of the rumoured leadership contenders have a strong image with British Columbians. Of the 14 contenders tested in this poll, only Dianne Watts, Carole Taylor and John Furlong generate more positive than negative impressions.
Thursday, November 04, 2010
Toronto, ON – Canadians are dead split on the best direction for Canada in the years ahead, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Two competing narratives, one focused on fiscal restraint and the other focused on investing in social programs, have split the country down the middle.
Wednesday, November 03, 2010
Toronto, ON – Prime Minister Stephen Harper is continuing to convince Canadians that he’s the best man for his current job, according to a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television. Four in ten (43%) Canadians believe that, among the major party leaders, Stephen Harper would make the best Prime Minister of Canada, down three points from February of this year.
Wednesday, November 03, 2010
Vancouver, BC – In June 2010, with just a week to go before the introduction of the harmonized sales tax (HST) in British Columbia, the vast majority of the province’s consumers claimed that the HST would negatively impact them and their spending would be reduced significantly as a direct result of the new tax . But do customers continue to feel the same way about the new tax? To find out, Ipsos Reid launched a Post-HST Study to examine the behaviours of adult British Columbians four months after the new tax became effective.
Tuesday, November 02, 2010
Toronto, ON – Canadians are evenly split on whether Omar Khadr should serve at least part of his sentence in Canada, according to a new Ipsos Reid poll exclusively for Postmedia News and Global Television. While one half (49%) of Canadians believe that Khadr should serve ‘none’ of his time in Canada, the other half (51%) of Canadians believe he should be able to serve ‘all’ (25%) or at least ‘some’ (26%) of his sentence in Canada.
Tuesday, November 02, 2010
Toronto, ON – Despite a series of shakeups which saw new councils and mayors catapulted to the reigns of power in City Halls across the country, a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television has revealed that most Canadians aren’t expecting much to change as a result of their local municipal election.
Tuesday, November 02, 2010
You must be living in the dark if you haven’t heard about the brilliant and much celebrated social media phenomenon of the Old Spice guy’s YouTube extravaganza, the growing popularity of the twittersphere…with Justin Bieber leaping ahead of Barack Obama and the most recent success here at home when Calgary business man Naheed Nenshi came from no where to become the new Mayor of Calgary after a well executed, fully integrated digital marketing campaign. But are all Canadian and US marketers really embracing the digital era in a big way…or is it still just a small group of techno savvy committed trailblazers? Has the light finally been turned on?
Monday, November 01, 2010
Toronto, ON – As the holiday season slowly approaches, Canadians are beginning to think about gift giving and receiving but fewer than half say they actually enjoy buying gifts for family and friends according to a new poll conducted by Ipsos Reid on behalf of Future Shop. Two in five (44%) Canadians say they ‘sometimes like the process of buying gifts, but sometimes it can be difficult and stressful’ while 9% ‘hardly ever enjoy buying gifts for family or friends’ as it is usually difficult and stressful.
Friday, October 29, 2010
Toronto, ON – Ipsos in Canada is marking a significant milestone – ten years in operation as the nation’s leading brand for market research and public opinion polling.
Friday, October 29, 2010
Vancouver, BC - Full results can be viewed in the document available for download to the right.
Wednesday, October 27, 2010
Toronto, ON – The introduction of the Harmonized Sales Tax has been widely unpopular throughout the province and has affected the cost of a range of goods and services. One such issue has been whether the price of a resale home that has been previously occupied, as opposed to a newly constructed home, has been affected by the HST. When asked whether the Harmonized Sales Tax (HST) apply to the purchase price of a resale home, over half (56%) of Ontarians said ‘yes’ according to a new poll conducted by Ipsos Reid on behalf of the Ontario Real Estate Association. An equal of proportion of men and women (56%) think the HST applies to the purchase price of a resale home. The majority (55%) of Ontarians between the ages of 18-34 as well as 35-54 agree, as do almost six in ten (59%) of those 55 and over. Seven in ten (71%) of residents in Northern Ontario say ‘yes’ too, as do 59% of those in the South West and East, 54% in the Greater Toronto Area and just half (51%) of those in Central Ontario. Ontarians with kids are more likely to believe the HST applies to the purchase price of a resale home compared to 56% of those without kids in their household.
Wednesday, October 27, 2010
Toronto, ON – Likely having taken advantage of the now defunct home-renovation tax credit, two-thirds (66%) of Canadian homeowners have renovated in the past two years according to a new poll conducted by Ipsos Reid on behalf of RBC. Canadians’ plans to renovate have slipped in the past year though. Last year, renovation intentions for the subsequent two years stood at 66% whereas this year slightly fewer (62%) Canadian homeowners plan to renovate in the next two years.
Tuesday, October 26, 2010
Winnipeg, MB – Crime, taxes and infrastructure are the three most important issues that will determine how Winnipeggers vote for mayor in the upcoming election. Three-in-ten (30%) residents say that crime is their most important issue. Crime is a bigger issue than the next two issues, municipal taxes (16%) and infrastructure planning (12%), combined.
Tuesday, October 26, 2010
Toronto, ON – A new Ipsos Reid study of accessories purchases in Canada shows that on items such as sunglasses, wallets, watches and jewelry, the spending habits of Canadians varies by product, gender and season. In particular, the Ipsos Reid Canadian Accessories Tracker shows some very defined differences between the ways and the amounts men and women spend in this segment.
Saturday, October 23, 2010
Winnipeg, MB – Sam Katz enters the final week of the Winnipeg mayoral campaign with a substantial lead over challenger Judy Wasylycia-Leis and appears to be a heavy favourite to win a third consecutive term. A new Ipsos Reid / Global News poll finds that Katz has the support of 59% of decided voters – a 20 point lead over Wasylycia-Leis, who has the support of 39% of decided voters. Rav Gill (2%) and Brad Gross (1%) both have minimal support. These results are among decided voters and exclude the 22% of Winnipeg residents who are undecided or express no preference.
Friday, October 22, 2010
Toronto, ON – Men and women differ significantly in the way they maintain their vehicles. According to a new quarterly syndicated tracking study called Canadian Automotive Aftermarket Monitor (CAAM) and conducted by Ipsos Reid, 97% of men who say they are the principal driver look after their own vehicle, compared to 59% of women who say they are the principal driver of their vehicle.
Thursday, October 21, 2010
Toronto, ON – As the summer season winds down and the cooler weather forces us inside more often, dinner parties are a fun and cost-effective way to entertain friends and family throughout autumn and winter. A new Ipsos Reid poll, conducted on behalf of the W Network, has found that when hosting or attending a dinner party, the preferred dinner party chatter amongst friends is current events (58%), family gossip (23%), sports (10%), gossiping about friends who aren’t at the dinner (8%) and celebrity gossip (1%).
Wednesday, October 20, 2010
Toronto, ON – A new Ipsos Reid poll conducted for Global Television suggests that the race to become Toronto's next mayor will be right down to the wire.
Monday, October 18, 2010
Toronto, ON – Eight-in-ten (81%) Canadian investors use their online brokerage account for long-term investment goals according to a new poll conducted by Ipsos Reid on behalf of RBC Direct Investing. Only one-in-ten (11%) use their online brokerage accounts just for short-term profits.
Saturday, October 16, 2010
Ottawa, ON – With less than two weeks to go in the race for the mayor’s chair in Ottawa, a new Ipsos Reid poll conducted on behalf of the Ottawa Citizen has revealed that the campaign is clearly swinging behind mayoral challenger Jim Watson.
Friday, October 15, 2010
Toronto, ON – A new Ipsos Reid poll conducted on behalf of NewsTalk 1010 has revealed that half of Torontonians (48%) feel that Toronto's government doesn't care about their part of town (24% strongly/24% somewhat agree) compared to the other half (48% – 19% strongly/29% somewhat disagree) who feel that Toronto’s city government does care about their part of town.
Friday, October 15, 2010
Toronto, ON – A new Ipsos Reid poll conducted on behalf of NewsTalk 1010 shows that outgoing Mayor David Miller is leaving a positive personal legacy for his time running Canada’s largest city.
Thursday, October 14, 2010
Toronto, ON – A new Ipsos Reid poll conducted on behalf of NewsTalk 1010 finds that the most Torontonians, overall, would trust with their personal finances to Mayoral candidate Rob Ford (23%) compared to rivals George Smitherman (15%), Joe Pantalone (12%) and Rocco Rossi (6%). And among those most certain to actually go out and vote on Election Day, voters similarly select Rob Ford (26%), George Smitherman (17%), Joe Pantalone (15%) and Rocco Rossi (9%).
Thursday, October 14, 2010
Toronto, ON – As the economic downturn comes to an end, the majority (56%) of Canadian entrepreneurs say the recent recession had either no impact or a positive impact on their business, whereas over one third (36%) felt a negative impact on their business according to a new poll conducted by Ipsos Reid on behalf of RBC. Almost one in ten (8%) small business owners were unsure. Of the one-third of small business owners that experienced a negative impact as a result of the recession, three-quarters (72%) said their sales revenues decreased and over half (54%) had fewer business opportunities.
Thursday, October 14, 2010
Toronto, ON – With less than two weeks to go in the race for the mayor’s chair in Toronto, a new Ipsos Reid poll conducted on behalf of NewsTalk 1010 reveals that when asked which candidate they trust the most, a greater proportion of Torontonians, overall, choose Rob Ford (28%) over George Smitherman (21%), Joe Pantalone (17%) and Rocco Rossi (6%).
Thursday, October 14, 2010
Toronto, ON – The first-ever study on Canadians’ viewing habits of online video conducted by Ipsos Reid and M Consulting finds 80 per cent of all Canadians indicate watching some video content online, with 41 per cent watching more online video content than they did last year. A growing audience means a bigger business opportunity for brand marketers and the Canadian film community to produce original online video content.
Wednesday, October 13, 2010
Toronto, ON – With less than two weeks to go in the race for the mayor’s chair in Toronto, a new Ipsos Reid poll conducted on behalf of NewsTalk 1010 has revealed that the campaign is a horserace with the edge currently going to George Smitherman over his rival Rob Ford.
Wednesday, October 13, 2010
Calgary, AB – With only six days left until Calgary’s municipal election, a new Ipsos Reid / Global News Calgary/QR77 telephone poll shows that Municipal Spending continues to be the top issue determining who residents will vote into the Mayor’s office.
Tuesday, October 12, 2010
Toronto, ON – One half (50%) of Canadians think that they will have enough money to meet their retirement needs (10% definitely/40% probably) according to a new poll conducted by Ipsos Reid on behalf of the Canadians Securities Administrators. Canadians who currently have investments are twice as likely (62%), than those who currently do not (31%) to think that they will have enough money set aside. On the other hand, 34% of Canadians overall think they will probably not have enough money to meet their retirement needs while 16% say they will definitely not have enough.
Tuesday, October 12, 2010
Calgary, AB – With only a week left until Election Day, both front-running candidates are in a dead heat for first place among decided voters. A new Ipsos Reid / Global News Calgary/QR77 telephone poll finds that there is a statistical tie between frontrunners Barb Higgins (37%) and Ric McIver (34%) among decided voters. Naheed Nenshi is the only other contender in the race 21%. No other Mayoral Candidate has more than 3% of decided Calgary voters. It should be noted that these results exclude the 19% of Calgary voters who are undecided or express no preference.
Saturday, October 09, 2010
Calgary, AB – With the municipal election ten days away, Calgarians are saying that it’s time for a shake-up on City Council. A new Ipsos Reid / Global News Calgary/ QR770 telephone poll finds that seven-in-ten (70%) Calgarians believe “it’s time for a major change” on City Council. Only two-in-ten (21%) believe that Calgary’s City Council “deserves to be re-elected”, while one-in-ten (9%) are undecided.
Saturday, October 09, 2010
Toronto, ON – Canada’s political parties have all claimed to espouse family values in their party platforms but according to a new poll by Ipsos Reid conducted on behalf of Postmedia News, when Canadians were asked to determine which of the main federal political parties is most in tune with the needs and values of modern-day families, one in three (35%) Canadians believe that the Conservative Party led by Prime Minister Stephen Harper fits that bill.
Thursday, October 07, 2010
Toronto, ON – Canadians, on average, say that having 2.4 kids is the ideal number of children to have in their family, including 7% of those who say having no children is ideal according to a new Ipsos Reid poll conducted on behalf of Postmedia News. Interestingly, just two in ten (19%) Canadians who currently don’t have kids say that having no kids is ideal, suggesting that eight in ten (81%) Canadians who currently don’t have children would have some, in an ideal situation. Canadians who did not have children felt that 1.9 kids would be an ideal number whereas those Canadians who already had children expressed that 2.6 kids was ideal.
Wednesday, October 06, 2010
Toronto, ON – Despite the Harper government’s ill-fated attempt to shoot down the Federal ‘long-gun registry’, a new poll conducted for Postmedia/Global Television by Ipsos Reid indicates that two thirds (66%) of Canadians personally support the gun-registry which requires all owners of long-barrelled guns to register their firearms on a national database. One third (34%) of Canadians are opposed to the registry.
Tuesday, October 05, 2010
Toronto, ON - According to the most recent Ipsos Reid Build A Better Workplace poll conducted in September of 2010, more than a quarter of employees (27%) stated they were likely to seek a new position during the next six months. Among employees who work for organizations where there has been a wage freeze, this figure jumped to 34%.
Tuesday, October 05, 2010
Toronto, ON – One of the other facts of life is that sometimes children come back to the nest after leaving, for one reason or another, but Canadians have mixed feelings on this practice. A new poll conducted by Ipsos Reid on behalf of PostMedia News revealed that while two in ten (21%) Canadians, overall, think it’s ‘perfectly fine for grown adult children to return home’, most (71%) think that ‘grown adult children should only return home if their circumstances absolutely require them to’. Just one in ten (8%) believe that they ‘don’t think grown adult children should return home to live with their parents under any circumstance’.
Monday, October 04, 2010
Toronto, ON– Nearly one half (44%) of Canadians believe that the family is more important (34% much more/10% slightly more) than it was fifty years ago, outweighing the 38% who thinks it’s less important (27% much less/11% slightly less), according to a new Ipsos Reid poll conducted on behalf of Postmedia News. Two in ten (18%) believe the family is no more or less important than two generations ago. Interestingly, Canadians who are currently in a common-law relationship are most likely (49%) to believe the role of the importance of the family has been elevated in the last two generations.
Monday, October 04, 2010
Toronto, ON – Nearly one quarter (22%) of parents of children age 18 and under say that the prospect of mental illness among their children is a source of ‘concern’ (7% very/15% somewhat), according to a new Ipsos Reid poll conducted on behalf of RBC. Moreover, a majority (54%) of parents spend time (15% very often/39% occasionally) thinking about mental health problems as they affect their children, but just one in ten (11%) parents consider themselves to be ‘very knowledgeable’ about children’s mental health issues, compared to most who consider themselves to be either ‘somewhat’ (45%), ‘not very’ (37%) or ‘not at all knowledgeable’ (7%) about children’s mental health.
Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Friday, October 01, 2010
Toronto, ON – Canadian economic confidence has dropped in the last three months amid uncertainty over the tenuous economic recovery according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The overall index, benchmarked at 100 in November, 2009, has dropped 14 points since June and now sits at 94 points – the first time in nearly a year that the index has dropped below its baseline, highlighting the precarious economic recovery in which Canadians find themselves.
Tuesday, September 28, 2010
Toronto, ON – The debate about oil-sands development in Alberta continues to build in Canada, and a new Ipsos Reid poll conducted on behalf of the CBC finds that Canadians are dead split on the issue.
Monday, September 27, 2010
Toronto, ON – With a month to go in the race for the mayor’s chair of Canada’s largest city, a new Ipsos Reid poll conducted on behalf of Global Television has revealed that the campaign is shaping up to be a horserace.
Saturday, September 25, 2010
Toronto, ON – The House of Commons has resumed and Parliamentarians appear to be picking up where they left off, with a fractious and narrow vote over the long-gun registry paving the way for another tumultuous session of Parliament. According to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television, despite losing the long-gun registry vote this week, the Conservatives have managed to solidify their support, increasing their lead to six points over the Liberals.
Wednesday, September 15, 2010
Toronto, ON – Two in ten (20%) Canadians say they’ve been a victim of unauthorized charges being charged against their credit card without their permission as a result of an offer they’ve accepted online or over the phone, according to a new Ipsos Reid poll conducted on behalf of Visa. A further 3% are unsure if they’ve fallen victim in this way, while 77% say they have not.
Tuesday, September 14, 2010
Toronto, ON – As Parliament prepares to resume next week, the Conservatives appear to be holding on to their tenuous lead, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. On a national level, the poll shows that very little has changed since Ipsos Reid’s last poll conducted one month ago.
Monday, September 13, 2010
Toronto, ON – Eight in ten (84%) Canadian parents of children aged 4 to 18, inclusive, ‘agree’ (36% strongly/48% somewhat) that ‘private companies should donate funds and sponsor public-school libraries’, according to a new Ipsos Reid poll conducted on behalf of Indigo. Conversely, fewer than two in ten (16%) ‘disagree’ (6% strongly/10% somewhat) with the notion of businesses sponsoring public-school libraries.
Thursday, September 09, 2010
Toronto, ON - One in ten (8%) Canadians say that arthritis is the disease they most frequently associate with workplace absences, with these Canadians placing arthritis ahead of even cancer or heart conditions, according to a new Ipsos Reid poll conducted on behalf of the Arthritis Society.
Thursday, August 26, 2010
Toronto, ON – Torontonians appear to have a lot of issues they want the candidates for Mayor to tackle but when the issues are categorized there’s one that clearly stands out beyond the others according to a new Ipsos Reid poll conducted on behalf of Global Television, NewsTalk 1010 and the National Post.
Wednesday, August 25, 2010
Toronto, ON – While Prime Minister Harper has been focusing his government’s efforts on the economy, a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association has revealed that Canadians don’t want the Prime Minister to forget about healthcare.
Wednesday, August 25, 2010
Toronto, ON – A new poll conducted for Global Television, NewsTalk 1010 and the National Post reveals that the race for mayor might be drastically different if current incumbent David Miller were in the race, as four in ten (39%) Torontonians ‘agree’ (18% strongly/22% somewhat) that they would ‘rather vote for outgoing Mayor David Miller than any of the candidates running to replace him’. Conversely, six in ten (58%) would likely vote for some other candidate even if Miller were in the race, ‘disagreeing’ (42% strongly/16% somewhat) that they would rather vote for Miller.
Tuesday, August 24, 2010
Toronto, ON – Despite the campaign troubles for mayoral-candidate Rob Ford in light of his controversial comments about immigration and recent revelations of charges laid against him in Florida regarding impaired driving and possession of marijuana (the latter charges were subsequently dropped), a new Ipsos Reid poll conducted on behalf of Global Television, NewsTalk 1010 and the National Post reveals that if a municipal election were held tomorrow, Rob Ford would be elected Mayor of Toronto.
Monday, August 23, 2010
Toronto, ON – While most boomers are closer to the point in their life when they will become more reliant on the healthcare system, the annual 2010 Report Card on Healthcare in Canada, conducted by Ipsos Reid on behalf of the Canadian Medical Association, finds that those under the age of 46 are more likely to be bracing for the increasing costs of healthcare in Canada.
Saturday, August 21, 2010
Toronto, ON – For the first time since McGuinty’s Liberals were re-elected in 2007, the Ontario Progressive Conservatives have overtaken them in the polls, according to a new Ipsos Reid poll conducted exclusively for the National Post, Global Television and NewsTalk 1010 Radio.
Thursday, August 19, 2010
Vancouver, BC - It’s that time of year again – students are gearing up for back-to-school. Last year, the 2009 Back-To-School Shopping Study found that the economy appeared to be having an impact on shoppers. While only a small minority expected to spend less in 2009 compared to the previous school year, changes in shopping behaviours (such as looking for special deals, using coupons, buying store brands, shopping at thrift stores, etc.) were reported in reaction to the weak economy.
Wednesday, August 18, 2010
Toronto, ON – As Canada’s economy slowly emerges from the recession and high levels of unemployment, a new Ipsos Reid poll conducted on behalf of ABC Life Literacy Canada finds that nine in ten (90%) ‘agree’ (50% strongly/40% somewhat) that ‘improving the literacy levels of Canadians is key to improving the country’s economy’. Perhaps underscoring the relationship between literacy and the economy, most (93%) also ‘agree’ (60% strongly/34% somewhat) that ‘governments need to support improving the literacy levels of Canadians’.
Wednesday, August 18, 2010
Toronto, ON – Provincial governments across the country are struggling to keep up with the rising costs of healthcare, and while Canadians likely want to continue to see improvements to the access and quality of care, they are also likely loathe to increases in the level of taxation they pay.
Wednesday, August 18, 2010
Toronto, ON - A new Ipsos Reid poll conducted on behalf of the DIY Network shows that almost three quarters (73%) of Canadian homeowners have done a renovation project in the past.
Monday, August 16, 2010
Toronto, ON – A majority (57%) of post-secondary students plan to help support themselves by working throughout the school year, according to a new Ipsos Reid poll conducted on behalf of RBC. However, most (77%) students believe that working while in school would impact (33% a lot/44% a bit) their grades. And if the prospect of having to work through the school year isn’t adding enough stress as it is, two in three (66%) believe that worrying about money will impact their grades (28% a lot/38% a bit).
Friday, August 13, 2010
Toronto, ON – Most (95%) Canadians continue to ‘approve’ (69% strongly/26% somewhat) of organ and tissue donation (when people donate their organs or their tissues after death), virtually unchanged from 9 years ago, according to a new Ipsos Reid poll conducted on behalf of the Canadian Blood Services.
Friday, August 13, 2010
Toronto, ON – Canadians are increasingly assigning no worth to the penny, with more Canadians now than four years ago saying there is no sense for the 1-cent piece, according to a new Ipsos Reid poll conducted on behalf of Canada.com. Fully six in ten (60%) Canadians ‘support’ (31% strongly/29% somewhat) ‘abolishing the one-cent piece, the penny’, up 4 points from 2008. Conversely, four in ten (40%) Canadians ‘oppose’ (19% strongly/21% somewhat) abolishing the one-cent piece, down 4 points over the last two years.
Thursday, August 12, 2010
Toronto, ON – As the saying goes, you are what you eat, and so it seems logical that one must trust that the food they consume is safe. However, a new Ipsos Reid poll conducted on behalf of Postmedia News has revealed that eight in ten (77%) Canadians are ‘concerned’ (34% very/44% somewhat) with the safety of the food that they eat’ – an increase of 11 points in three years. Conversely, just one quarter (23%) of Canadian say they’re ‘not concerned’ (3% not at all/19% not really) with the safety of the food they eat, a decrease of 11 points.
Tuesday, August 10, 2010
Toronto, ON – Through his cross-country tour and summer barbecues, Liberal Leader Michael Ignatieff appears to be turning his bus around, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Following a slide in the polls that began roughly one year go, the Liberal Party of Canada now enjoys increasing support for the second consecutive month.
Saturday, August 07, 2010
Toronto, ON – The RCMP are once again in turmoil, with senior officials in the RCMP speaking out against civilian Commissioner William Elliott’s leadership, but a new Ipsos Reid poll conducted on behalf of Canada.com has revealed that a majority of Canadians continue to believe that the Prime Minister was right to appoint a civilian commissioner to clean up and reform the RCMP, however the country is more evenly divided on whether he should keep his job or be replaced in light of the allegations against him.
Friday, August 06, 2010
Toronto, ON – Eight in ten (82%) British Columbians self-proclaim that they are the most dog-friendly province, according to a new Ipsos Reid poll conducted on behalf of Canada.com. While at least half of those living in every region of the country thought their own province was the most dog-friendly, British Columbians were the most likely to think so – and by a wide margin.
Thursday, August 05, 2010
Toronto, ON – During a recent meeting between Afghan President Hamid Karzai and foreign ministers from around a world, a new unofficial end date for the Afghan War was set for three years down the road, meaning that the Afghan government will not assume all of the security responsibilities for the country until 2014. While some countries will begin pulling their troops from Afghanistan as early as this year and others will stay for the duration, Canada’s current combat mission is set to end in 2011.
Friday, July 30, 2010
Toronto, ON – As Canadians get set to enjoy the mid-summer civic holiday long-weekend, a new Ipsos Reid poll conducted on behalf of Canada.com has revealed that the most popular type of summer vacation among Canadians is focused on rest and relaxation and staying close to home.
Friday, July 23, 2010
Toronto, ON – What could be better than a week of relaxing at the cottage during the summer with perfect weather? A new Ipsos Reid poll conducted on behalf of Canada.com reveals that if they could spend a week at a cottage this summer, most Canadians would choose to leave something behind at home, likely in an effort to make that week even better.
Wednesday, July 21, 2010
Toronto, ON – As the country is caught up in a heated debate about the merits and demerits of the recent decision by the Federal Government to scrap the mandatory long-form census in favour of a voluntary version that would go out to more households, a new Ipsos Reid poll conducted exclusively for Canada.com has revealed that the country is evenly split on whether the move is a ‘good’ (49%) or ‘bad’ (51%) decision.
Tuesday, July 20, 2010
Toronto, ON – The Big Mac has become so well known that a majority (51%) of Canadians know the Big Mac jingle, according to a new Ipsos Reid poll conducted on behalf of McDonald’s. In fact, 51% of Canadians can identify “two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun” as the Big Mac jingle from a list of four possibilities by people who have had a Big Mac in the past.
Monday, July 19, 2010
Toronto, ON – The HST is now in full swing in Ontario, and it has effectively raised the price of gas by eight percent. This increase appears to be impacting the driving habits of Ontarians as a new Ipsos Reid poll conducted on behalf of Retire Your Ride reveals that one half (50%) of Ontarians who own or lease a car say that they have begun or will begin to drive less (16% a lot/34% a little) than they used to. On the other hand, one half (50%) say that the increase in the price of gas as a result of HST has not and will not change their driving habits, and that they’ll continue to drive as much as they did before.
Friday, July 16, 2010
Toronto, ON – The hot summer weather means that a lot of Canadians will be heading on to Canada’s oceans, lakes and rivers to cool off. But a new Ipsos Reid poll reveals that many Canadians are not taking seriously their own safety as four in ten (37%) admit that they don’t always wear a life jacket when on a boat in the water.
Thursday, July 15, 2010
The full results of this poll are now available for download
Thursday, July 15, 2010
Toronto, ON – A new online study conducted by Ipsos Reid on behalf of the Lifesaving Society shows that 79% of new Canadians plan to be around water this summer but one in five (19%) say they are unable to swim. Throughout this factum, the term ‘Canadians’ applies to residents who were born in the country, whereas Chinese, South Asian, Southeast Asian and Muslim immigrants to Canada are referred to as ‘new Canadians’ hereafter.
Wednesday, July 14, 2010
Toronto, ON – Marking the twentieth anniversary of the Oka crisis, a new Ipsos Reid poll conducted exclusively for Canada.com has revealed that a majority (57%) of Canadians don’t believe that the quality of life for aboriginals in Canada has been improving.
Wednesday, July 14, 2010
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of ProtectionPower.ca has revealed that while awareness of identity theft is high within Canada (97%), there is little fear that they will be a victim of the crime in both the near-term (1 year, 19%) or the mid-term (5 years, 31%).
Saturday, July 10, 2010
Toronto, ON – Parliament has recessed for the summer and the country is beginning to wind down after the tremendous excitement caused by the G-20 Summit, the royal visit and Canada Day. However, a new Ipsos Reid poll conducted exclusively for Canwest News service and Global National has revealed that, despite all of this excitement, national vote intentions have remained relatively flat over the last month.
Friday, July 09, 2010
Toronto, ON – Canada’s favourite summer food is not so much a specific item, but a method of preparation, according to a new Ipsos Reid poll conducted exclusively for Canada.com. The poll revealed that four in ten (37%) Canadians say their favourite summer food is anything – so long as it is cooked on the barbecue.
Friday, July 09, 2010
Toronto, ON – An annual survey released today by the Toronto Port Authority (‘TPA’) and conducted by Ipsos Reid assesses various views on its operations, activities and proposed undertakings. The survey of 700 Torontonians included a special oversample of those people living below Queen Street in order to provide a comparison to the other parts of the City. The annual survey has been conducted since 2007 and tracks numerous attitudes, with new elements added this year. The full ppt. report accompanies this release. Some of the key findings are as follows:
Wednesday, July 07, 2010
Vancouver, B.C. – Techneos announced a new collaboration with Ipsos, a leading global survey-based market research company. Ipsos and Techneos are working together to pilot new technologies and applications for mobile research. Their latest project called “The Great British Weekend” was conducted during the May 2010 Bank Holiday long weekend using Techneos’ survey research application, SODA across multiple mobile phones; Nokia and BlackBerry devices.
Wednesday, July 07, 2010
Toronto, ON – World Cup fever has hit a new pitch as the tournament heads into the final rounds. A new Ipsos Reid poll conducted on behalf of the Canadian Soccer Association has revealed that Canadians want to be a part of the action four years from now, as eight in ten (78%) ‘agree’ (27% strongly/51% somewhat) that ‘it is important for Canada to have a team at the 2014 FIFA World Cup™. Just two in ten (22%) ‘disagree’ (7% strongly/15% somewhat).
Wednesday, July 07, 2010
Toronto, ON – The G20 Summit in Toronto saw the largest mass arrests in Canadian history and the courts are in the midst of dealing with all of the cases, but a new Ipsos Reid poll conducted on behalf of Global Television and NewsTalk 1010 reveals that three quarters (74%) of Canadians and GTA residents (75%) ‘agree’ that ‘members of the violent protest gang Black Bloc should be charged under Canada’s terrorist laws and not the regular criminal code’. Conversely, one quarter (26%) of Canadians and GTA residents (25%) ‘disagree’ that members of the Black Bloc should be charged under terrorism laws and not the regular criminal code.
Wednesday, July 07, 2010
Toronto, ON – In light of the massive security effort surrounding the G-20 summit in Toronto, a new Ipsos Reid poll conducted exclusively for Canada.com has revealed that two thirds (65%) of Canadians ‘agree’ (13% strongly/51% somewhat) that ‘hosting the G-20 Summit and the security involved has prepared Toronto for hosting the Pan-Am games’. Conversely, one third (35%) of Canadians ‘disagree’ (11% strongly/25% somewhat) that hosting the summit has prepared Toronto for hosting the Pan-Am Games.
Tuesday, July 06, 2010
Toronto, ON – In the aftermath of the G-20 Summit held in Toronto, which saw police
arrest
more than 1,000 people, retail shops smashed and looted and violent clashes with police, a new Ipsos Reid
poll
conducted on behalf of Global Television, CFRB Radio and Canwest News Service reveals that a majority
(62%)
of Canadians – and 70% of those living in the Greater Toronto Area – ‘agree’ that ‘it was a mistake to hold the
G-
20 in Toronto’. However, despite security costs and the damage caused by violent protesters, four in ten (38%)
Canadians and three in ten (30%) GTA residents ‘disagree’ that it was a mistake to host the G-20 in Toronto.
Saturday, July 03, 2010
The full results of this poll are now available for download.
Friday, July 02, 2010
Toronto, ON – Canadians are in the midst of enjoying the Canada Day long weekend, and as the weather is heating up in many parts of the country, a new Ipsos Reid poll conducted on behalf of Canada.com reveals Canadians’ tricks to beat the heat.
Friday, July 02, 2010
Toronto, ON – Two in three (67%) Canadians say the state of the economy is ‘good’ (4% very/63% somewhat), according to the RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The proportion of Canadians who think so has increased by 13 points since last quarter. Conversely, one in three (33%) still believe the economy is in ‘bad’ (4% very/29% somewhat) shape, down 13 points.
Friday, July 02, 2010
The full results of this poll are now available for download.
Thursday, July 01, 2010
The full results of this poll are now available for download.
Wednesday, June 30, 2010
The full results of this poll are now available for download.
Wednesday, June 30, 2010
Toronto, ON – The final touches are being placed on Canada Day celebrations across the country, and the biggest party of them all – on Parliament Hill – is preparing for the arrival of Her Majesty the Queen. But a new Ipsos Reid poll conducted on behalf of Canada.com reveals that Canadians generally prefer a low-key Canada Day to one that is more packed with adventure or travel.
Wednesday, June 30, 2010
Toronto, ON – As Canada prepares to celebrate its 143rd birthday on July 1st, a new Ipsos Reid poll conducted on behalf of The Historica-Dominion Institute finds that if Canadians were organizing the ultimate Canada Day BBQ and they could invite 5 famous Canadians past or present to join their friends and family, Terry Fox, Wayne Gretzky and Céline Dion would be on the invite list most often.
Tuesday, June 29, 2010
Calgary, AB – Online Canadians have reported a significant decline in the number of weekly emails received, according to the latest Ipsos Interactive Reid Report. The average number of email received in the past week (including spam) has declined by 35% from 198 in late 2008 to 129 today.
Monday, June 28, 2010
Toronto, ON – A 16-year relationship has been recognized with a special honour. Georgian College has named Ipsos as a Distinguished Partner – the first and only market research firm to receive this distinction. Part of the college’s Board of Governor’s Awards of Distinction program, the award recognizes partners in the community who have “made an exemplary contribution in support of student access and success, as well as the mission and goals of the college”.
Sunday, June 27, 2010
Ottawa, ON – In a head-to-head mayoral race between Jim Watson and Alex Cullen, a new Ipsos Reid poll conducted exclusively for the Ottawa Citizen has revealed that Watson would best Cullen by a significant margin. In a showdown, the poll suggests that mayoral candidate Jim Watson would receive support from 56% of Ottawa residents compared to just 16% of residents who would vote for Alex Cullen. One in ten (9%) residents say they would vote for some other candidate who surfaced, while two in ten (19%) don’t know who they would support in a head-to-head race.
Saturday, June 26, 2010
Toronto, Canada—A new Ipsos/canada.com poll released today shows that as the world’s G-20 leaders gather in Toronto, Canada for their meeting, a global majority of consumer/citizens believe that, overall, globalization and expanded trade are good, and that investment by foreign companies is essential for growth and expansion. In fact only 39% say their government should restrict investment by foreign companies in their country even if it means fewer jobs will be created.
Saturday, June 26, 2010
Vancouver, BC – With less than a week to go before the harmonized sales tax (HST) becomes effective in British Columbia, Ipsos Reid’s Pre-HST Study reveals that the vast majority of adult British Columbians continue to strongly oppose the new tax (78% oppose, with 65% strongly oppose and 13% somewhat oppose), and will dramatically alter their purchasing behavior as a result of the HST.
Saturday, June 26, 2010
Ottawa, ON – A majority (63%) of Ottawa residents ‘support’ (34% strongly/29% somewhat) the Lansdowne Park redevelopment project, according to a new Ipsos Reid poll conducted on behalf of the Ottawa Citizen. Conversely, one in three (32%) Ottawa residents ‘oppose’ (19% strongly/13% somewhat) the proposal, which includes a refurbishment of Frank Clair Stadium and retail and residential development, while 5% are undecided on the matter.
Friday, June 25, 2010
Toronto, Canada—A new Ipsos/canada.com poll released today shows that as the world’s G-20 leaders gather in Toronto, Canada for their meeting, most leave behind majorities of consumer/citizens who believe things in their country are on the wrong track and are dissatisfied with how things are going in their country today.
Friday, June 25, 2010
Ottawa, ON – A majority (63%) of Ottawa residents ‘support’ (34% strongly/29% somewhat) the Lansdowne Park redevelopment project, according to a new Ipsos Reid poll conducted on behalf of the Ottawa Citizen. Conversely, one in three (32%) Ottawa residents ‘oppose’ (19% strongly/13% somewhat) the proposal, which includes a refurbishment of Frank Clair Stadium and retail and residential development, while 5% are undecided on the matter.
Friday, June 25, 2010
Toronto, ON – Summer has officially arrived and school-kids across the country are eager to flee the confines of the classroom. A new Ipsos Reid poll conducted on behalf of Canada.com has discovered what kids will be up to over the next two months as their parents try to keep their child engaged in activities that are safe and fun.
Thursday, June 24, 2010
Toronto, Canada—A new Ipsos/canada.com poll released today shows that as the world’s G-20 leaders gather in Toronto, Canada for their meeting, they’ll do so in the shadow of a mostly stagnant global consumer/citizen assessment of their national economies.
Wednesday, June 23, 2010
The full results of this poll are now available for download.
Wednesday, June 23, 2010
Toronto, ON – As many of the world’s most powerful leaders gather in Muskoka to discuss issues of international importance, a new Ipsos Reid poll conducted on behalf of Canada.com has revealed that Canada’s current position on not funding abortions as part of the maternal-health initiative is only supported by a minority of Canadians.
Tuesday, June 22, 2010
The full results of this poll are now available for download.
Monday, June 21, 2010
Toronto, ON – When looking to dispose of old household items such as old furniture, books, or children’s clothing, Canadians tend to make sure that these items are put to good use, as 81% report that they usually donate these items to a charity such as the Salvation Army or Goodwill, according to a new survey of over 1,000 adults conducted by Ipsos Reid on behalf of Kijiji. Additionally, 43% report that they typically give these items to a friend or family member that wants them. Others try to sell these items, either at a garage or yard sale (19%) or online (13%). One in seven (14%) just leave them by the curb with hopes that someone will pick them up, while 7% take them to the nearest dumpster.
Monday, June 21, 2010
The full results of this poll are now available for download.
Saturday, June 19, 2010
Toronto, ON – On July 1st, the widely unpopular HST will come into effect in Ontario despite cries from opposition parties and Ontarians alike that this tax will end up costing the average tax payer instead of being revenue neutral. In an effort to at least partially compensate Ontarians for the tax increase, the Ontario government has begun mailing out cheques to Ontario families, which could be helping the government stay on the top of polls.
Friday, June 18, 2010
Toronto, ON – One half of Canadian small-business owners (52%) currently have (46%)
or are considering (6%) developing a green plan or environmental policies, according to a new Ipsos Reid
poll conducted on behalf of RBC.
Friday, June 18, 2010
Toronto, ON – In a fast-pace world of modernity, Canadians appear to be yearning for music of the past, according to a new Ipsos Reid poll conducted on behalf of Canada.com. The poll has found that if Canadians could see one concert tour this summer, 16% would choose the 60s classic rock of Simon and Garfunkle, while 15% would opt for the big-band crooner-style singing of international sensation Michael Bublé.
Wednesday, June 16, 2010
Toronto, ON – As Canada continues to prepare for the arrival of Queen Elizabeth II, Canada’s sovereign and head of state, a new Ipsos Reid poll conducted exclusively for Canada.com has revealed a growing sentiment that Elizabeth II should be Canada’s last monarch.
Monday, June 14, 2010
Toronto, ON – Retirement ought to be a time of stress-free relaxation, where one has both the time and the money to pursue their dreams. However, according to a new Ipsos Reid study of Canadians aged 45 and older conducted on behalf of the Canadian Institute of Actuaries, the years leading up to and during retirement might not be as stress-free as one might have hoped.
Monday, June 14, 2010
Toronto, ON – With countless credit card issuers trying to draw consumers to their ranks with free merchandise, travel, and other perks and rewards, a new Ipsos Reid poll conducted on behalf of RBC reveals that the simple gift of free cash appears to be the most desirable reward.
Saturday, June 12, 2010
Toronto, ON – Parliament Hill has been abuzz with talk of a merger between the Liberals and the NDP. Since the coalition government in the United Kingdom came to power, there has been a lot of media coverage surrounding the possibility of a merger, whether it be through a formal merger, a coalition in parliament, or an election agreement whereby the two parties would not run candidates in the same riding. Although both Michael Ignatieff and Jack Layton have denied that talks have taken place, party insiders continue to insist that some sort of alliance is a possibility.
Friday, June 11, 2010
Toronto, ON – Despite the hype that’s been building around the arrival of many summer Hollywood blockbusters, a new Ipsos Reid poll conducted exclusively for Canada.com has revealed that most (59%) Canadians appear to think the offerings are actually quite lacklustre.
Wednesday, June 09, 2010
Toronto, ON – Toronto will be the focus of the world later this month, as leaders from the G-20 converge on the city to discuss matters of international importance – most notably the economy. A gathering of the world’s most influential leaders comprising 85% of the world’s GNP and 80% of the world’s population poses a serious security challenge for the host country, and it is estimated that the cost to Canada for security for the preceding G-8 meeting in Northern Ontario and then the full meeting of the G-20 and their delegations will be close to one billion dollars.
Tuesday, June 08, 2010
Toronto, ON – While Ontario Premier Dalton McGuinty recently said the sanctioning of
Mixed Martial Arts in Ontario is not a priority for his government, a new Ipsos Reid poll conducted on behalf of
Canwest News Service and Global National reveals that most Ontarians don’t have a problem with it and a
majority say the Premier should move ahead with it anyway.
Tuesday, June 08, 2010
Calgary, AB – Over one-quarter (28%) of online Canadians agree that they would prefer to have their first visit with their doctor via email, text messaging or webcam according to a recent Ipsos Interactive Reid report. Eight percent strongly agree that they would prefer to use one of these communications mediums, while 20% somewhat agree.
Monday, June 07, 2010
Ottawa, ON – The Canada Foundation for Innovation commissioned Ipsos Reid to conduct the Canadian Youth Science Monitor, the first nationwide survey on the views of Canadian youth (aged 12 to 18) towards the sciences. It was inspired by the 2009 Wellcome Trust Monitor, a study of youth in the United Kingdom. Both studies were designed to accomplish similar objectives: understanding how young people relate to the sciences, both in terms of how interested they are in the study of science and how interested they are in pursuing scientific careers.
Sunday, June 06, 2010
Toronto, ON – A new Ipsos Reid poll commissioned for the Munk Debates has found that two in three (64%) Canadians believe that a situation whereby provincial government health spending would account for 70% to 80% of provincial budgets is ‘real and could occur’. Conversely, one in three (36%) believe that studies which suggest that healthcare costs could escalate this much are just ‘alarmist speculation’.
Thursday, June 03, 2010
Toronto, ON – A majority (56%) of online Canadians over the age of 18 have used a webcam to stay connected, according to a new Ipsos Reid poll conducted on behalf of Microsoft. As might be expected, Canadians aged 18 to 34 are most likely (74%) to have used a webcam, while usage rates are lower among those aged 35 to 54 (51%) or older than 55 (45%).
Thursday, June 03, 2010
Ottawa, ON – John Baird, the Conservative Member of Parliament for Member of Parliament for Ottawa West-Nepean, and the Minister of Transport, Infrastructure and Communities, has been named Canada’s Parliamentarian of the Year by his House of Commons peers in the fourth annual survey of Canada’s 307 sitting Members of Parliament (MPs). The study was conducted by Ipsos-Reid on behalf of Maclean’s in partnership with the The Historica-Dominion Institute and L’Actualité, and is designed to honour the public service of Canada’s parliamentarians.
Monday, May 31, 2010
Ottawa, ON— A new Canada.com News poll conducted by Ipsos and released today indicates that almost two-thirds (62%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) has a belief that "there will be a cure for cancer in my lifetime". This compares with 38% disagree that there will be a cure for cancer in their lifetime.
Saturday, May 22, 2010
Toronto, ON – In the lead up to the G-8 and G-20 summits to be held in Muskoka and Toronto, Prime Minister Stephen Harper’s maternal-health plan for under-privileged countries and his refusal to include access and funding of abortions in the plan has once again raised the issue of abortion in Canada. By passing a unanimous motion calling on the Prime Minister to end its ambiguity on the subject, the members of the National Assembly of Quebec have brought attention to the fact that since 1988 Canada has been without a law that regulates abortion.
Friday, May 21, 2010
Toronto, ON – Eight in ten (77%) Canadians ‘support’ (46% strongly/31% somewhat) random roadside breath testing for drivers, according to a new Ipsos Reid poll conducted on behalf of MADD Canada. With random breath testing, police officers would have the authority to demand breath samples from all drivers pulled over randomly at checkpoints. The driver, while seated in the car, is administered a fast breath test for alcohol impairment with a screening device at the roadside. Knowing this is how it would be implemented, just two in ten (23%) ‘oppose’ (11% strongly/11% somewhat) the idea.
Thursday, May 20, 2010
Calgary, AB – Most (78%) Albertans appear to be satisfied with the services provided by their lawyer, according to a new Ipsos Reid poll conducted on behalf of the Law Society of Alberta. Just over one half (53%) say they are ‘Very Satisfied’ with the services provided by their lawyer with another quarter (25%) describing themselves as being ‘Somewhat Satisfied’. Just one in ten (6% Somewhat Dissatisfied, 3% Very Dissatisfied) say they were not ‘satisfied’ overall with the service provided by their lawyer.
Wednesday, May 19, 2010
Calgary, AB – A recent study by Ipsos Reid, conducted on behalf of Trend Micro, has found that 8 percent of Canadian parents of children aged 7-17 indicate that their child had been cyber-bullied. Known instances of cyber bullying increase with the age of the child. The prevalence of cyber bullying increases to 11 percent among those aged 16-17. One-quarter (26 percent) of parents stated that they could not be sure if their child had been a victim. This number rises to 34 percent for parents of children between the ages of 13-15.
Tuesday, May 18, 2010
Toronto, ON – A new survey of over 500 Torontonians and over 500 Montrealers has revealed that while Torontonians appear to like going to Montreal the feeling might not be mutual. The survey, conducted on behalf of Tourism Toronto and Tourism Montreal, has found that just 15% of Torontonians have never been to Montreal, while significantly more Montrealers (24%) have never been to Toronto.
Monday, May 17, 2010
Toronto, ON – With interest rates widely expected to rise this summer, the 17th annual Ipsos Reid RBC Housing Study reveals that the population of combination mortgages – which offer both fixed and floating rate segments – is on the rise. Among those looking to purchase a home within the next two years, four in ten (40%) say they intend to take out a combination-rate mortgage, up 8 points from last year. Combination rates are most popular in Ontario (42%), followed by British Columbia (41%), Alberta (40%), Quebec (39%), Saskatchewan and Manitoba (38%) and Atlantic Canada (32%).
Monday, May 10, 2010
Toronto, ON – As negotiations between the governing Conservatives and opposition parties continue in an effort to determine how sensitive Afghan detainee issue documents can be shared with Parliament without jeopardizing national security, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television reveals that a majority (61%) of Canadians believe that enemy combatants taken into custody by Canadian soldiers and then handed over to Afghanistan prison authorities have been tortured. Just one quarter (23%) believe that detainees transferred to Afghan authorities were not tortured, while 16% don’t know whether torture occurred or not.
Saturday, May 08, 2010
Toronto, ON – House Speaker Peter Milliken made history last week in a ruling which upholds the notion of Parliamentary Supremacy, meaning that Parliament has an unqualified right to any and all government documents it wishes to see, whether they be classified by the government or not. However, understanding the Government’s desire to protect national security, the Speaker has given the Government and opposition parties two weeks to reach a deal that would ensure access to these documents by certain members of Parliament while still protecting the national interests and security of the country.
Friday, May 07, 2010
Toronto, ON – Thinking ahead to their next vehicle purchase, nearly one half (45%) of Canadians are considering purchasing used car as their next vehicle, according to a new Ipsos Reid poll commissioned by Kijiji. In fact, eight in ten (78%) Canadians have bought a used car in the past, either from a private individual (19%), a used car dealer (34%) or from both of these sources (25%). Only two in ten (22%) Canadians have never purchased a used car: 10% never have but would consider doing so, and just 12% of Canadians would not consider purchasing a used car in the future.
Thursday, May 06, 2010
Toronto, ON – On the 65th anniversary of the end of the Second World War in Europe, known as V-E Day, a new Ipsos Reid poll commissioned by The Historica-Dominion Institute reveals a deep admiration for veterans.
Wednesday, May 05, 2010
Toronto, ON – Two in ten (22%) Ontario gamblers admit to having a potential gambling blind spot, according to a new Ipsos Reid poll conducted on behalf of the Responsible Gambling Council. In fact, when those who have gambled in the last six months (herein called “gamblers”) reflect on their behaviour in the last year, the data reveal some of this behaviour potentially describes someone who could be having, or is at risk of having, a gambling-related problem.
Tuesday, April 27, 2010
Toronto, ON – A majority (52%) of Canadians aged 18 to 50 disagree (15% strongly/37% somewhat) that they get enough fruit in their diet, according to a new Ipsos Reid poll conducted on behalf of Motts. In fact, the deficiency may be so great in many instances that it is causing four in ten (41%) to agree that they feel guilty about the amount of fruit they get in their diet.
Monday, April 26, 2010
Toronto, ON – Four in ten (39%) retired Canadians over the age of 50 and with assets of at least $100,000 retired with some form of debt, according to a new Ipsos Reid poll conducted on behalf of RBC. Nearly one quarter (22%) had a mortgage on their primary residence, 17% still had consumer debt, 7% had some other debt and 5% had a mortgage on an investment property or cottage. Six in ten (61%) managed to pay off their debt before they retired.
Saturday, April 24, 2010
Toronto, ON – The scandal surrounding former Conservative MP Rahim Jaffer and the fallout which cost his wife, Helena Guergis, her job in cabinet and resulted in her expulsion from the Conservative caucus appears to have had little impact on voters in Canada. Amid Parliamentary Committee hearings and growing accusations that Jaffer was allegedly attempting to sell government access, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National has revealed that little has changed with national-voting intentions since two weeks ago, before the most serious allegations were brought forward and before the resignation of Ms. Guergis.
Thursday, April 22, 2010
Vancouver, BC – In a snapshot poll taken on April 20th and 21st, Ipsos Reid’s travel and tourism division found that most Canadians have not been directly impacted by the volcanic eruptions in Iceland and that only a small proportion of Canadians will have their upcoming travel plans affected if the volcano continues to be active.
Monday, April 19, 2010
Toronto, ON – Edmonton residents are potentially the handiest urban Canadians across the country, according to a new multi-city study conducted by Ipsos Reid on behalf of Inuit Canada. The online study, based on the findings of at least 250 interviews in each of Vancouver, Calgary, Edmonton, Saskatoon, Winnipeg, Greater Toronto, Ottawa, Montreal, Quebec City and Halifax – over 3400 interviews in total – gauged Canadians intentions to claim various types of tax credits in their 2009 tax filing.
Tuesday, April 13, 2010
Vancouver, BC – Ipsos Reid’s 2010 Excellence in Retailing Study conducted jointly with Shelfspace – The Association for Retail Entrepreneurs, reveals that a retailer’s customer service goes a long way to win over potential customers in BC.
Tuesday, April 13, 2010
Toronto, ON – An astonishing one in ten (8% of Canadians, 7% of Roman Catholics) Canadians aged 18 or older, representing roughly 2 million adults, indicate that they are personally aware of someone among their family, friends or acquaintances who has been sexually assaulted by a Roman Catholic priest, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television.
Monday, April 12, 2010
Toronto, ON – Following the Canada 150 thinker’s conference in Montreal, the Liberal Party has received no bounce in vote support, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National. The policy-revitalization conference, which concluded that a priority must be placed on healthcare, training and education, has failed to recruit a greater number of Canadian voters to the Liberal ranks.
Saturday, April 10, 2010
Toronto, ON – As Tiger Woods returns to the golf circuit from seclusion and his stint in sex rehab as a result of admitting to multiple affairs over the past number of years, a new Ipsos Reid poll finds that most Canadians believe that "what's done is done" and that he deserves to get on with his life.
Friday, April 09, 2010
Toronto, ON – Canadians are split on the ‘Cancon’—Canadian Content—conundrum, according to a new Ipsos Reid poll conducted on behalf of the Canadian Journalism Foundation. Canadian television stations are required to broadcast a certain proportion of Canadian Content (60% overall) in order to acquire and maintain their license to operate, and Canadians are split over whether this practice should continue or not.
Tuesday, April 06, 2010
Montreal, QC – Newly-released research conducted by Ipsos Reid on behalf of Humane Society International amongst Newfoundlanders licensed to participate in the annual seal hunt finds that there is a general sense that the local fishing and seafood export industry is in a state of decline.
Friday, April 02, 2010
Toronto, ON – Fewer Canadians participated in Earth Hour this year than last year, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television. Fewer than half (47%) of Canadians say they participated in Earth Hour, either by turning out their lights for an hour at 8:30pm last Saturday evening (39%) or by contributing in another way (8%). By comparison, six in ten (60%) Canadians participated last year, either by turning out their lights (51%) or in some other fashion (9%).
Thursday, April 01, 2010
Toronto, ON – Fewer Canadians now say that someone in their household is worried about losing their job, according to the RBC Consumer Outlook Index conducted by Ipsos Reid. Less than one quarter (22%) of Canadians currently experience job anxiety in their household, down 3 points from last month. Job anxiety dipped in every part of the country except for in British Columbia (29%, +2) and Quebec (23%, +2). Ontario led the decrease in anxiety (20%, -10), while more modest dips were witnessed in Alberta (26%, -3) and Manitoba and Saskatchewan (11%, -2). Anxiety held steady at 24% in Atlantic Canada.
Tuesday, March 30, 2010
Toronto, ON – Young, working Canadians appear to be among the largest proponents of the arts, according to a new Ipsos Reid poll conducted on behalf of Business for the Arts. The survey, which focused on the attitudes of Canadians aged 18 to 40 who are currently employed in a sector other than the arts and culture sector, found that a majority (51%) of these individuals ‘agree’ (21% strongly/30% somewhat) that ‘the arts and culture are important’ to them.
Wednesday, March 24, 2010
Toronto, ON – Most Canadians don’t believe rock-bottom mortgage rates will continue into the foreseeable future, according to the 17th annual Housing Study conducted by Ipsos Reid on behalf of RBC. Two in three (64%) Canadians believe that mortgage rates will rise by this time next year, while just one in ten (12%) think rates will be lower than they are today. One quarter (24%) believes rates will be the same in a year as they are today.
Tuesday, March 23, 2010
Vancouver, BC – Results from Ipsos Reid’s 2010 Retailers and the Environment Study reveals that fewer British Columbians view a retailer’s environmental actions as a key factor in choosing where they shop compared to two years ago.
Monday, March 22, 2010
Calgary, AB – Ipsos reports that for the first time ever in their tracking research, the weekly Internet usage of online Canadians has moved ahead of the number of hours spent watching television. This latest finding comes from the Inter@ctive Reid Report, a syndicated Ipsos Reid study that tracks online Canadians usage of the Internet. Overall, online Canadians are now spending more than 18 hours a week online, compared to 16.9 hours watching television. Internet usage is up from 14.9 hours last year. The number of hours watching television also experienced an increase in the last year, rising from 15.8 hours. Other media, such as newspapers, radio and magazines have all remained relatively stable in the last year.
Saturday, March 20, 2010
Toronto, ON – Canadians remain generally unmoved in the their post Olympic-Games voting preference following the recent Throne Speech and budget, according to new Ipsos Reid poll conducted on behalf Canwest News Service and Global National.
Wednesday, March 17, 2010
Toronto, ON – Thinking about the amount of trees Ontario has lost over the past decade due to various reasons including urbanization, infestation, fire and climate change, nine in ten (87%) believe that the amount of trees Ontario loses every year constitutes a ‘serious problem’ (40% very/47% somewhat). Just 13% think it’s not a problem (11% not very serious/2% not at all serious).
Wednesday, March 17, 2010
Toronto, ON – Canadians water-conservation habits appear to be going down the drain, according to the third annual Canadian Water Attitudes Study commissioned by RBC and Unilever and endorsed by the Canadian Partnership Initiative of the United Nations Water for Life Decade.
Monday, March 15, 2010
Vancouver, BC – Gradually being pushed back out by climbing housing prices, the wave of first-time buyers which characterized the market in the first half of 2009 is dwindling. Currently among home buyers, three-in-ten (29%) are first-time buyers, gradually trending down from nearly four-in-ten (38%) at the same time in 2009. Compared to late 2008 when only 17% were first-time buyers, the current number is still higher however.
Wednesday, March 10, 2010
Toronto, ON – Four in ten (42%) Canadian families with children under the age of 13 may not be taking full advantage of the tax savings available to them, according to a new Ipsos Reid poll conducted on behalf of RBC. More specifically, one quarter (25%) say they aren’t taking full advantage of these savings, while an additional 17% admit they’re unaware of the tax savings available to them as a parent. Six in ten (58%), though, say they are taking advantage of these savings, including, for example, the Child Amount Tax Credit, the Child Fitness Tax Credit, childcare expenses, etc.
Monday, March 08, 2010
Toronto, ON – The majority of Canadians (59%) ‘agree’ (14% completely/45% somewhat) that ‘as a result of the increasing cost of providing universal healthcare in Canada, governments will not be able to continue to afford the current health care system while continuing to provide other services like education, transportation and support for the unemployed and pension benefits for retirees to ensure that they can continue to deliver the current level of health care’. Just four in ten (42%) ‘disagree’ (15% completely/27% somewhat) with this assessment, according to a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association.
Monday, March 08, 2010
Toronto, ON – The Vancouver 2010 Games appear to have brought Canadians closer together in their common national identity, according to a new Ipsos Reid poll conducted on behalf of The Historica-Dominion Institute and fielded in the days following the Closing Ceremonies. Eight in ten (80%) Canadians now ‘agree’ (37% strongly/44% somewhat) that they are a ‘Canadian nationalist’, up 8 points from an identical poll fielded one year before the end of the Olympics. In fact, a majority of Quebecers (63%) now agree that they are a Canadian nationalist, an increase of 15 points from last year.
Monday, March 08, 2010
Toronto, ON – The 17th annual RBC Housing Survey conducted by Ipsos Reid has revealed that home-buying intentions are moving full steam ahead as one in ten (10%) Canadians say that they are very likely to buy a home in the next two years, up from 7% just two years ago. Furthermore, the proportion who says they’re somewhat likely to purchase in the next two years has risen from 16% to 21% over the past two years. Among those who are likely to buy, three quarters (76%) are leaning towards a resale home, while 24% plan on buying a new home.
Friday, March 05, 2010
Toronto, ON – A poll of over 500 businesses that use debit and credit card transactions has placed TD ahead of the curve when it comes to rating the level of satisfaction that merchants have with their primary acquirer, according to a new Ipsos Reid poll conducted on behalf of TD.
Wednesday, March 03, 2010
Toronto, ON – As Canada’s political leaders gather in Ottawa for a new session of Parliament, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television has revealed that Canadians continue to believe that the economy should be tops on the agenda of politicians, with four in ten (36%) indicating, unaided, that this is the issue that should receive the greatest attention from Canada’s leaders. This is slightly less than the 41% of Canadians who thought the same in November of last year, and well down from the 63% of Canadians who thought the economy should be the focus of our politicians back in March of 2009, the darkest days of the recession.
Tuesday, March 02, 2010
Vancouver, BC – Based on the results of a 4-part series of Ipsos Reid online polls conducted throughout the 2010 Olympic Winter Games, British Columbians appear to have gone from having initial cautious expectations about the Games to the event winning over the hearts and minds of the residents in the host province. With a world record-breaking gold medal count which was clinched with the gold medal win at the much anticipated Canada vs. US men’s hockey game, it is no wonder that British Columbians are feeling overwhelmingly positive about the outcome of the Games.
Tuesday, March 02, 2010
Toronto, ON – The Vancouver 2010 Games have given Olympians and Canadians alike the gift of a renewed sense of pride and patriotism, but they also have imparted on Stephen Harper a gift of his own – a diversion from the heat placed on him over the detainee issue and his subsequent decision to prorogue parliament. This diversion of attention has resulted in a boost in the polls for the reigning Conservatives, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television.
Monday, March 01, 2010
Toronto, ON – Four in ten (43%) Canadians aged 50+ admit to behaviour that could put them at risk of fraud or identity theft, according to a new Ipsos Reid poll conducted on behalf of Visa.
Monday, March 01, 2010
Toronto, ON – The RBC Canadian Consumer Outlook Index has edged three-points higher since last month, rising from 106 points to 109, its highest point since the index was established in November, on account of a more positive outlook for the economy, but the embers of economic recovery have yet to ignite a flame. The RBC CCO Index, conducted by Ipsos Reid, is a monthly national survey of consumer’s attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.
Monday, March 01, 2010
Toronto, ON – Canadians appear to be unfamiliar with the risk factors, treatments, symptoms and or complications of juvenile arthritis. In fact, just two in ten (19%) say they are ‘familiar’ (3% very/16% somewhat), while the vast majority (81%) are ‘not familiar’ (34% not at all/’47% not very).
Friday, February 26, 2010
Toronto, ON – As Finance Minister Jim Flaherty prepares to deliver the budget on March 4th, revealing to the nation his deficit-reduction plan, a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association has revealed that most Canadians (89%) ‘agree’ (48% completely/41% somewhat) that they would ‘rather see the Government of Canada take a long-term approach to reducing the deficit so that it can ensure the sustainability of important programs like health care’ instead of reducing the deficit through cutting back spending on key government programs.
Friday, February 26, 2010
Toronto, ON – Many small businesses in Canada are poised to grow in 2010 as one in three (34%) small-business owners say they are planning on expanding or growing their business over the next six months, according to a new Ipsos Reid poll conducted on behalf of RBC. In addition, 26% of small business owners say their business is at the start-up stage.
Wednesday, February 24, 2010
Vancouver, BC – With the 2010 Olympic Winter Games entering the home stretch, Canada’s medal count is lower than expected and the organizers have had several legitimate set-backs. However, results from the most recent Ipsos Reid poll shows that a majority of British Columbians remain enthusiastic and are actively taking part in the Olympic festivities.
Wednesday, February 24, 2010
Toronto, ON – In order to control their food bill, eight in ten (80%) Canadians are cooking at home more often, according to a new Ipsos Reid poll conducted on behalf of the Dietitians of Canada. Likely in order to save money due to the struggling economy over the past year, many Canadians are also checking weekly flyers for sales or using coupons (76%), going without more costly food (49%), buying in bulk (44%), buying from the farmer’s market (27%), and growing their own garden (24%). Just 4% of Canadians aren’t employing any of these cost-cutting tactics. Nine in ten (87%) ‘agree’ (50% strongly/37% somewhat) that they sometimes don’t buy certain food because it costs too much.
Tuesday, February 23, 2010
Toronto, ON – The Vancouver Olympics are shaping up to be a defining moment in Canada’s national history, according to a new Ipsos Reid poll conducted on behalf of the Historica-Dominion Institute.
Monday, February 22, 2010
Toronto, ON – While some might try to put an age on retirement and say that “freedom” begins at a certain age, most Canadians (57%) believe retirement is a personal choice and believe there is no appropriate age for people to retire, according to the 20th annual RBC RRSP poll conducted by Ipsos Reid. Among the 43% who did choose an age, the average age they believe is appropriate for someone to retire is at 61 years of age. Among those Canadians who are still working, one in three (31%) ‘agree’ (7% strongly/24% somewhat) that they will never retire.
Thursday, February 18, 2010
Toronto, ON – Just one in ten (8%) young Canadian professionals (aged 18 to 30 who are currently attending or have completed college or university) feel they are “great” at tax planning, according to a new Ipsos Reid poll conducted on behalf of RBC. While six in ten (60%) say their skill at tax planning is “fair”, one in three admit their tax-planning skills are “poor” (25%) or even “terrible” (7%).
Tuesday, February 16, 2010
Vancouver, BC – The first ‘gold medal’ of the Vancouver Olympics apparently goes to the creative team behind last Friday’s 2010 Opening Ceremony. An Ipsos Reid poll found an overwhelming 89% of British Columbians who said they watched the ceremonies gave the event a positive rating. The Opening Ceremony for the 2010 Olympic Winter Games was an event that followed day-long activity through the streets of Vancouver as large crowds – both supporters and protestors – followed the Olympic flame in the torch relay before its arrival at BC Place Stadium.
Thursday, February 11, 2010
Vancouver, BC – With the final hours ticking down to the Opening Ceremony, a new Ipsos Reid poll reveals a majority (60%) of British Columbians expect Canada to get more medals at the 2010 Olympic Winter Games than at the 2006 Games in Turin. Another third (36%) expect Canada to get about the same number of medals and only 4% expect Canada to get fewer medals.
Thursday, February 11, 2010
Toronto, ON – Canadians appear to be using pillow talk to get down to business, according to a new Ipsos Reid poll conducted on behalf of Pfizer. While most (82%) Canadians ‘agree’ (34% strongly/48% somewhat) that ‘pillow talk is very important when it comes to building and maintaining intimacy in a relationship’, in many cases it is not sex or intimacy that is being discussed once the head hits the pillow.
Monday, February 08, 2010
Toronto, ON – One half (54%) of Canadians expect their pensions (29% employer pension, 25% government pension) to be the single, largest source of income during retirement, according to the 20th annual RBC RRSP poll conducted by Ipsos Reid. Pensions beat out investment income (18%), part time or occasional work (9%), home equity (8%), cashing out investments (7%), or income from a spouse or partner who continues to work (3%) as the expected primary source of income during retirement. Despite the anticipated reliance on pensions, two in ten (19%) Canadians don’t know what kind of pension plan they have.
Thursday, February 04, 2010
Vancouver, BC – In one of the largest surveys of BC’s C-suite level decision makers ever conducted in the province, the 2010 Business in Vancouver (BIV) Business Confidence Study conducted by Ipsos Reid reports favourable business prospects for 2010. Among the 1,044 BC business leaders surveyed, a majority represent president/CEOs, owner operators, partners, executives and directors, with businesses operating across BC, and in various sectors and company sizes.
Monday, February 01, 2010
Toronto, ON – The RBC Canadian Consumer Outlook Index has dipped two points over the last month falling from 108 points to 106 points, in part driven by more consumers putting major purchases on hold and rising job anxiety. The RBC CCO Index, conducted by Ipsos Reid, is a monthly national survey of consumer’s attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.
Monday, January 25, 2010
Toronto, Canada— A new Reuters News poll conducted by Ipsos and released today indicates that only 35% of adults surveyed in 23 countries (representing 75% of the worlds GDP) believe their own government and business leaders are taking the right steps and pace to prevent global climate change.
Monday, January 25, 2010
Calgary, AB – For 15 years, Ipsos Reid has been covering the Canadian Internet user and in that time, one thing is very clear – the country has embraced the online world. 2010 marks the 15-year anniversary of the Ipsos Canadian Inter@ctive Reid Report, an ongoing study that monitors Canadian Internet behaviours and attitudes on a monthly basis.
Monday, January 25, 2010
Toronto, ON – The swift and decisive action of the Canadian Government following the devastating earthquake that left Haiti in ruins has likely helped Prime Minister Stephen Harper and his Conservatives maintain a lead, albeit a tenuous one, over Michael Ignatieff and the charging Liberals, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National.
Wednesday, January 20, 2010
Toronto, ON – Advertisers are apparently doing their part to jump-start a sluggish economy, as two in three (69%) Canadians agree that ‘advertising plays an important role in encouraging consumer spending’, according to a new Ipsos Reid poll conducted on behalf of the Institute of Communication Agencies.
Monday, January 18, 2010
Toronto, ON – Two thirds (63%) of boomers (aged 50 to 64) in the workplace say they’d rather ease into retirement by working reduced hours or stay on with their current employer past a traditional stop date at age 65 rather than call it quits, according to a new Ipsos Reid poll conducted on behalf of Life’s Next Steps.
Monday, January 18, 2010
Toronto, ON – Nearly all Canadians (90%) believe they’ll have enough income in retirement to cover their necessities, but just one quarter (25%) of Canadians believe they’ll have enough money to fulfill their dreams, according to the 20th annual Ipsos Reid RBC RRSP poll.
Saturday, January 09, 2010
Toronto, ON – Ontario’s McGuinty Liberals will start 2010 off seven (7) points behind where they started (45%) in 2009: 38% of voters would choose the provincial Liberal’s compared to the Progressive Conservatives under new leader Tim Hudak at 34%, down 2 points since October but up 5 since January 2009, according to an Ipsos Reid poll conducted in December on behalf of Canwest News Service and Global Television.
Friday, January 08, 2010
Calgary, AB – A majority (56%) of Canadians expect that Canada’s women’s hockey team will win gold at the upcoming Vancouver Olympics. Similarly, half of (49%) online Canadians believe that the men’s team will also win gold. Men are significantly more likely than women to believe that Canada’s men team will win gold (55% compared to 43%). Men are also more likely to believe that Canada’s women’s team will win gold (59% compared to 53%).
Thursday, January 07, 2010
Toronto, ON – Many working boomers in Canada appear to be caught in a game of musical chairs in the workplace, and once the music stops they might not be happy with the chair they’re sitting in, according to a new Ipsos Reid poll of working Canadian boomers aged 50 to 64 and their employers, conducted on behalf of Life’s Next Steps. The survey revealed a gulf in expectations between working boomers and their employers when it comes to talking about and planning for retirement.
Wednesday, January 06, 2010
Vancouver, BC – A new Ipsos Reid online poll conducted on behalf of Fitness Town Canada reveals that British Columbia and Alberta residents haven’t done a good job at keeping up with their fitness and healthy lifestyle resolutions from last New Year’s. Only one-third (33%) of those who made a fitness or healthy lifestyle resolution say they are still sticking to it, with British Columbians (37% sticking to it) doing a little better than Albertans (27 sticking to it). One-quarter (24%) of those making a resolution kept it for a month or less. Another quarter (26%) kept their resolution for two to three months, and 16% kept at it for four to eleven months.
Monday, January 04, 2010
Toronto, ON – The RBC Canadian Consumer Outlook index has been given a shot in the arm over the last month rising from its baseline of 100 points to 108 points, in part driven by consumers being less reluctant to delay their major purchases and a significant drop in job anxiety. The RBC CCO is a monthly national survey of consumers' attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.
Thursday, December 31, 2009
Toronto, ON – 2009 was not a year that was short on news, and wide variety of news at that: the economy, politics, pop culture, health, war, climate change, and sundry other topics. Through an Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television, Canadians have weighed in and have chosen the top news stories of the year from among seventeen possible options.
Wednesday, December 30, 2009
Toronto, ON – Reflecting back on 2009, Canadians have chosen the three individuals they consider to be the biggest newsmakers of 2009. Respondents to the Ipsos Reid poll conducted exclusively for Canwest News Service and Global National were given the option of seventeen potential top newsmakers, ranging from Susan Boyle to Prime Minister Harper to Lady Ga Ga, but the results of the top-newsmakers poll revealed a clear winner.
Tuesday, December 29, 2009
Toronto, ON– 2009 was a tough year for many Canadians, with job losses mounting, investments falling in value and a new-found sense of frugality. In fact, a new Ipsos Reid poll found that a majority (65%) of Canadians said that the economy affected them either ‘a lot’ (18%) or ‘somewhat’ (47%). Conversely, just one in three (35%) indicate the economy didn’t really affect them (26%), or not at all (9%).
Monday, December 28, 2009
Toronto, ON – U.S. President Barack Obama deliberated for weeks on the recommendation by General McChrystal, his top General in Afghanistan, to contribute tens-of-thousands more troops to the NATO effort to combat the Taliban. After careful consideration, the Commander-in-Chief ordered a build-up of 30,000 more troops to Afghanistan to be deployed in early 2010, with forces beginning to come home one year later.
Sunday, December 27, 2009
Toronto, ON – In the wake of admissions of infidelity by the world’s number-one golfer and billionaire Tiger Woods, a massive amount of attention has been paid towards Woods’ private life, his fall from grace and the sponsors who are now dropping him from their celebrity-endorsement contracts.
Saturday, December 26, 2009
Toronto, ON – It’s been a tumultuous year on Parliament hill. One year ago, Prime Minister Stephen Harper prorogued parliament to avoid imminent defeat at the hands of an opposition coalition, and now there are rumours of another prorogation until after the Olympics, likely to deflect criticism away from the Afghanistan detainee issue. A new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television has revealed that Canadians aren’t too pleased with the progress that politicians in Ottawa made this year, perhaps as a result of more political posturing than actual substance emanating from Parliament Hill over the last twelve months.
Saturday, December 26, 2009
Toronto, ON – In an effort to avoid the headaches often associated with boxing-day shopping, among the three quarters (73%) of Canadians who haven’t ruled out shopping on boxing day this year, four in ten (41%) will purchase something online (up from 34% last year) according to a new Ipsos Reid poll conducted on behalf of PayPal. Among those that will, 5% will make all of their purchase online, while 42% will make some online, and 52% hardly any, perhaps just making one or two purchases.
Wednesday, December 23, 2009
Vancouver, BC – A new Ipsos Reid online poll shows that British Columbians are more likely to have a negative impression than a positive impression of nearly every member of BC’s provincial Cabinet. In fact, negative impressions are higher than positive impressions for 24 of the 25 members of Cabinet. The lone exception is Solicitor General Kash Heed, who has 17% positive impressions and 15% negative impressions.
Friday, December 18, 2009
Toronto, ON – Despite the inclination to continue taking trips, the vast majority don’t believe this can be done for less than $100 per person, per day according to a new Ipsos Reid poll conducted on behalf of Trip Harbour. When asked how much they thought it would cost to vacation at a resort hotel in North America, six in ten (64%) thought it would amount to more than $100 per person, per day. Seven in ten (69%) thought a cruise vacation in the Caribbean would run a tab of more than $100 per day, while over eight in ten (84%) thought a cruise in Europe would cost more than $100 per day.
Friday, December 18, 2009
Toronto, ON – The economy has taken its toll on many families this year to the extent that Christmas will be different for most, according to a new Ipsos Reid poll commissioned by World Vision Canada. Six in ten (58%) Canadians say that changes in the economy have caused them to re-evaluate this year’s Christmas spending or traditions.
Thursday, December 17, 2009
Toronto, ON – As the New Year quickly approaches, many Canadians will engage in the tradition of making a new-year’s resolution after the clock strokes midnight. It appears that weight loss is a resolution that a majority of women aged 25 to 49 have made in the past, as a new Ipsos Reid poll conducted on behalf of Kellogg reveals that nearly six in ten (56%) women have made a new-year’s resolution to manage their weight.
Wednesday, December 16, 2009
Toronto, ON – Fewer Canadians are planning and saving for retirement this year, according to the 20th annual RRSP Poll conducted by Ipsos Reid for RBC. In fact, one in three (32%) Canadians have not started saving for retirement yet, compared to one quarter (24%) who indicate that this was the case in last year’s poll. Furthermore, nearly four in ten (36%) haven’t done any retirement planning or failed to plan for their retirement, down from 42% last year. The largest decrease in retirement planning is evidenced among those aged 55+, with significantly fewer (53%) doing (or having done) no retirement planning than last year (67%).
Monday, December 14, 2009
Calgary, AB – A new study on Online Charitable Giving by Ipsos Reid has found that over two-thirds (68%) of online Canadians have sponsored someone in a fundraising event in the past year. Other popular forms of donation include adding a donation to a bill at a store (60%), buying a product from a retail store with a portion going to charity (58%), and buying a lottery ticket with a portion going to a charity (57%). Generally, women are more likely to donate through most methods than men. Interestingly, online Canadians from lower income households are significantly more likely to have donated by buying products from a charity and by giving to street interceptors. In contrast, higher income households are significantly more likely to sponsor someone in a fundraising event and attend a benefit dinner or event. Buying lottery tickets with a portion going to a charity also increases with household income.
Saturday, December 12, 2009
Toronto, ON – The country is split on whether Canadian officials knowingly transferred prisoners to Afghanistan forces who may have inflicted torture, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National.
Wednesday, December 09, 2009
Toronto, ON – With Christmas just around the corner, Santa and his Elves are no doubt working hard to ensure that everybody on the “nice” list receives exactly what they want this year. But Santa ought to put some careful thought into what he’s going to put under the tree, with a new Ipsos Reid poll conducted on behalf of Waste Management revealing that one half (48%) of Canadians have actually re-gifted an unwanted present.
Women (60%) are considerably more likely than men (36%) to admit to having re-gifted a present they received, as are Albertans (63%) and British Columbians (62%) when compared to those living in Saskatchewan and Manitoba (51%), Ontario (47%), Quebec (40%) and Atlantic Canada (39%).
Tuesday, December 08, 2009
Toronto, ON – Many Canadians have apparently become so attached to a few indulgences in life that they wouldn’t give them up – even to add five healthy years to their lifespan – according to a new Ipsos Reid poll conducted on behalf of RBC Insurance. A majority (55%) of men and women wouldn’t give up watching television even if it would add five healthy years to their lives, while others wouldn’t give up red meat (45%), chocolate (40%), or alcohol (34%). Still, three quarters (76%) ‘agree’ (22% strongly/54% somewhat) that they ‘maintain healthy eating habits most of the time’.
Saturday, December 05, 2009
Toronto, ON – On July 1, 2010, the provincial governments of Ontario and British Columbia are planning to combine their respective provincial sales taxes (PST) with the federal goods and services tax (GST) to create a single, harmonized sales (HST). But according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National, a vast majority of British Columbians (82%) and Ontarians (74%) oppose their provincial government’s plans to harmonize the sales tax.
Wednesday, December 02, 2009
Toronto, ON – Most Canadians (84%) are ‘concerned’ (52% very/31% somewhat) about the ‘fact that more than one in ten Canadians do not have a family doctor’, according to a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association. In fact, according to the poll, roughly 17% of Canadians don’t have a family doctor. But among the 82% that do, a majority (51%) are ‘concerned’ (21% strongly/30% somewhat) about ‘the length of time it takes to get an appointment with their family doctor’.
Tuesday, December 01, 2009
Toronto, ON – The tough economic year appears to be having a profound impact on Canadians’ holiday-shopping intentions, with a new Ipsos Reid poll conducted on behalf of RBC indicating that one half (47%) of Canadians intend to tighten their purse strings this holiday season by spending less this year than they did last year. Conversely, nearly one half (45%) of Canadians expect to spend roughly the same amount of money that they spend last year, and one in ten (9%) think they’ll spend more when it’s all said and done.
Tuesday, December 01, 2009
TORONTO, December 1, 2009 — RBC today established a new monthly benchmark index – the most comprehensive consumer index in Canada – describing Canadian consumers’ assessment of the economy and their personal financial situation. The inaugural RBC Canadian Consumer Outlook report found that more than three in five Canadians (62 per cent) expect the Canadian economy to improve over the next year, while only 14 per cent expect it to worsen. However, people are not as optimistic in the short term, and are tightening their belts over the holiday season: one half (47 per cent) plan to spend less this year than last year and one in five Canadians (18 per cent) will not buy any gifts at all. On average, Canadians expect to spend $1,218 on holiday purchases, including gifts, decorations and entertaining.
Monday, November 30, 2009
Toronto, ON – In celebration of the 100th anniversary of the Montreal Canadiens hockey franchise, a new Ipsos Reid poll conducted on behalf of the Historica-Dominion Institute has revealed that one half (47%) of Canadians ‘agree’ (17% strongly/30% somewhat) that the ‘Montreal Canadiens are the greatest hockey team in history’. In comparison, less than half as many Canadians, just two in ten (20%), ‘agree’ (3% strongly/16% somewhat) that ‘the Toronto Maple Leafs are the greatest hockey team in history’.
Thursday, November 26, 2009
Toronto, ON- The welfare of children around the world is important to Canadians and they want governments around the world to commit to previously-made pledges to protect the world’s children, according to a new Ipsos Reid poll conducted on behalf of World Vision.
Wednesday, November 25, 2009
Toronto, ON – Canada is well-known around the world for its vast arctic, often characterized as “the True North Strong and Free”, but a new poll conducted by Ipsos Reid on behalf of the Inuit Tapiriit Kanatami suggests that various aspects about Canada’s arctic are not well-known among Canadians themselves.
Tuesday, November 24, 2009
Toronto, ON – Many online Canadians are taking advantage of the official start of the American holiday-shopping season from the comfort of their own home, according to a new Ipsos Reid poll conducted on behalf of Visa. Six in ten (57%) Canadians have shopped online at a Canadian or American website in the last year, with one half (48%) shopping from a Canadian retailer and three in ten (29%) having made a purchase from an American website.
Monday, November 23, 2009
Vancouver, BC – ‘Tis the season for opening wallets for gifts, entertainment, travel, and celebrations, but will shoppers’ spending change during the holiday given the current state of economy? To find out, Ipsos Reid launched a new study to examine the purchase behaviour of adult British Columbians when it comes to shopping during the 2009 holiday season.
Saturday, November 21, 2009
Toronto, ON – After taking repeated hits from the right flank by the Harper Conservatives, it now appears that the NDP are moving in to attack Michael Ignatieff’s Liberals on the left flank, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television. In a political pincer attack, the NDP have charged ahead to 19% support nationally while the Liberals have retreated to 24% support, a new low for the Grits under Michael Ignatieff.
Thursday, November 19, 2009
Vancouver, BC – An Ipsos Reid online poll of 1,493 adult Canadians reveals that Canadians hold quite strong views on the future importance of having a post-secondary credential if one wants to succeed or get ahead in life. And, a good number of them are considering taking on further studies in the near future.
Thursday, November 19, 2009
Calgary, AB – Canada’s oil and gas industry is centered in the Western Canadian Sedimentary Basin with Alberta accounting for over 80% of our country’s domestic petroleum production. Ipsos Reid recently conducted research with residents of major producing regions / communities within the WCSB to measure public perceptions of the upstream petroleum industry.
Wednesday, November 18, 2009
Calgary, AB – The subject of electricity transmission has occupied a prominent place in Alberta media throughout much of 2008 and 2009. Ipsos Reid conducted survey based research in three communities at the centre of this issue (Calgary, Sherwood Park and Fort McMurray) to explore the views of local residents on some of the matters at the heart of the ongoing debate.
Wednesday, November 18, 2009
Vancouver, BC – An Ipsos Reid online poll of 1,493 adult Canadians reveals that Canadians hold generally favourable views of the quality of education provided by the country’s universities, colleges, and institutes. However, there’s no real consensus on the progress these institutions have made in sustaining the quality of education they offer students. Indeed, Canadians are almost as likely to see an improvement in quality, as a decline, or no change over the past 10 years.
Wednesday, November 18, 2009
Vancouver, BC – Researchers at Ipsos’ office in Vancouver have found a way to give back even in difficult economic times. For the second year in a row, the company has raised $20,000 in charitable donations to be shared by a quartet of local organizations.
Tuesday, November 17, 2009
Vancouver, BC – An Ipsos Reid telephone poll commissioned by the BC Institute of Technology’s Living Laboratory reveals Canadian Boomers aged 45-60 are dealing with a number of important issues when it comes to their aging parents.
Tuesday, November 17, 2009
Toronto, ON – The most frequently-cited financial priorities for Canadians include retirement savings (50%), home ownership (47%) and regular payments to reduce or eliminate debt (41%). But according to an Ipsos Reid poll conducted on behalf of RBC, many Canadians with these financial priorities are not putting their money where their mouth is.
Thursday, November 12, 2009
Toronto, ON – One half (51%) of Canadians aged 45 or older have donated less money to charity as a result of the economic downturn, according to a new Ipsos Reid poll conducted on behalf of BMO Financial Group. The survey of Canadians aged 45 and older who have assets of at least $50K and who have donated charity in the past 12 months assessed attitudes towards charitable giving and philanthropy.
Wednesday, November 11, 2009
Toronto, ON – The change in media spending patterns among Canada's marketing and advertising industries continues according to a new Ipsos Reid poll released today. In fact, when asked to assess the pace of change in the media mix over the past two years, 92% of respondent Marketers (36% a lot/56% a little) and 88% of respondent Agency leaders (36% a lot/52% a little) indicate that virtually nothing has gone untouched.
Tuesday, November 10, 2009
Vancouver, BC – A new Ipsos Reid poll in BC reveals that British Columbia residents strongly support the new proposed legislation that will ban cell phone usage while driving as of January 1, 2010. A strong majority of residents support the ban (92%), with three-quarters of the population “strongly supporting” it (75%).
Tuesday, November 10, 2009
Toronto, ON – As Canadians brace for the hustle and bustle of the quickly-approaching holiday season, a new Ipsos Reid poll conducted on behalf of PayPal has revealed that a majority (54%) of Canadians ‘agree’ (19% strongly/35% somewhat) that ‘compared to last year, receiving a gift of cash is more welcome’, likely a function of tough economic times. Conversely, nearly one half (46%) ‘disagrees’ (15% strongly/32% somewhat) that they’d be more accepting of receiving cash this year as a gift.
Monday, November 09, 2009
Toronto, ON – In the lead-up to Remembrance Day, a new Ipsos Reid poll conducted
on behalf of The Historica-Dominion Institute examines Canadians’ attitudes towards remembrance and their
personal connection to veterans and the Canadian Forces.
Wednesday, November 04, 2009
Toronto, ON – When it comes to gather around the tree this holiday season, most Canadians prefer to give (87%) gifts than to receive them (13%), according to a new Ipsos Reid poll conducted on behalf of World Vision Canada. And while six in ten (58%) say the recent changes in the economy have caused them to re-evaluate this year’s Christmas spending or traditions, the majority of Canadians continue to hold charitable gifts in high regard.
Tuesday, November 03, 2009
Calgary, AB – A new study released by Ipsos Reid examining Online Privacy and Security has found that 34% of online Canadians are ‘very concerned’ with their Online Security, a decline of 13% from 2003. However, those online Canadians who state that they are ‘somewhat concerned’ increased by 11%. The overall level of concern (80%) remains consistent with 2003.
Sunday, November 01, 2009
Toronto, ON– Despite the pain they experience, a majority (52%) of those living with chronic pain agree with the notion that their employer doesn’t like it when they have to take time off work as a result of their pain according to the results of a new Ipsos Reid poll conducted on behalf of Jurstina. However, nine in ten (91%) agree that their pain has to be severe before they consider staying home from work, while a similar number (88%) report that they typically go to work rather than stay home when they experience pain.
Saturday, October 31, 2009
Toronto, ON – As Canadians prepare for the arrival of His Royal Highness, Charles, The Prince of Wales and his wife, Camilla, The Duchess of Cornwall, a new Ipsos Reid poll conducted exclusively for Canwest News Service and Global Television has revealed that Canadians have warmed to the idea of Charles taking his place as King once the current sovereign, Her Majesty Queen Elizabeth II, is no longer able to reign.
Tuesday, October 27, 2009
Calgary, AB – A new study released by Ipsos Reid examining Online Trends and Activities has found that over eight in ten Canadians (82%) now have Internet access at home. This represents a 6% point increase from Q2, 2008 and a 4% point increase from Q4, 2008.
Tuesday, October 27, 2009
Toronto, ON – The Liberal Fortress of Dalton McGuinty is beginning to crack under the relentless assault of the economy and opposition outcry over government scandal and financial mismanagement, according to a new Ipsos Reid poll conducted exclusively on behalf of Canwest News Service, Global Television and CFRB Radio.
Tuesday, October 27, 2009
Toronto, ON – Just 10 months following their inception, most (71%) Canadians have now heard of the new Tax-Free Savings Accounts that became available in January 2009, according to a new Ipsos Reid poll conducted on behalf of RBC. Conversely, one quarter (22%) of Canadians have not heard about them, while 6% don’t know if they are aware of them.
Monday, October 26, 2009
Toronto, ON – Six in ten (64%) Canadians plan on taking a vacation (defined here as 3 days or more and further than 100km away from home) in the next twelve months, according to a new Ipsos Reid poll conducted on behalf of Triparbour.ca. The proportion of Canadians who say they’ll vacation in the next twelve months is down 5 points since the beginning of this year.
Monday, October 26, 2009
Toronto, ON –Michael Ignatieff’s federal Liberals have tanked to their lowest level since
November 12, 2008 under former leader Stephane Dion according to the latest Ipsos Reid conducted for
Global Television and CanWest News Service.
Saturday, October 24, 2009
Toronto, ON – A majority (56%) of Canadians say they're ‘concerned’ (19% very/37% somewhat) that they or someone else in their family may contract the H1N1 flu virus over the next number of weeks or months, up from 47% (9 points) since April of this year, according to a new Ipsos Reid/Canwest News Service/Global Television poll taken in the days Health Canada was considering whether or not to approve the vaccine.
Thursday, October 22, 2009
Toronto, ON – The current economic conditions appear to be hurting Canadians’ savings habits, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (34%) Canadians are saving less than before as a result of the economic environment, while just two in ten (19%) are saving more than before. One half (48%) says they’re saving about the same as before. In fact, fact the only group that says they are saving more (24%) than before, not less (22%), are Canadians aged 18 to 34.
Wednesday, October 21, 2009
Toronto, ON –Among the two thirds (67%) of homeowners who intend to renovate over the next two years, a majority (61%) will make use of the tax credit, according to a new Ipsos Reid poll conducted on behalf RBC. It appears that the home-renovation tax credit has had its intended effect, with one half (47%) of those utilizing the credit claiming that they completed or will complete more renovations than they otherwise might have done without the credit.
Tuesday, October 20, 2009
Toronto, ON – Canadians are embracing the new tax-free savings accounts, with an Ipsos Reid/Investor Economics report revealing that as of June, 2009—just six months after Canadians began to be allowed to open TFSAs—about 1 in 5 households (21%) have opened a TFSA. According to the report, there are roughly 3.6 million accounts now open, holding $12.4 billion in assets.
Monday, October 19, 2009
Toronto, ON – A majority of Canadians may not be getting enough milk and alternatives, vegetables and fruit in their diet, according to a new Ipsos Reid poll conducted on behalf of the Dairy Farmers of Canada, in partnership with Dietitians of Canada. But the deficiency is not related solely to those foods and extends to all four food groups.