News & Polls

Ipsos Reid and TrojanOne Announce the Most Valuable Properties in Canada

Ipsos Reid and TrojanOne Announce the Most Valuable Properties in Canada

Tuesday, July 22, 2014

Toronto, ON – Sponsorships are a tactic in the arsenal of many savvy marketers. When the chemistry between a sponsor and property is right, it can truly boost a brand’s image and resonate with consumers. Ipsos Reid, Canada’s market...     


Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers’ Personal Information and Privacy

Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers’ Personal Information and Privacy

Thursday, July 17, 2014

New York, NY – While a majority of U.S. adults do see the risks involved with companies having access to their personal information, six in ten (58%) feel that generally speaking, companies in the U.S. do a good job of protecting...     


Majority (53%) of Canadian Parents Believe Cruises are an Ideal Family Vacation

Majority (53%) of Canadian Parents Believe Cruises are an Ideal Family Vacation

Wednesday, July 16, 2014

Toronto, ON – With children out of school and vacation season in full swing, Canadian parents are always looking for fun family plans, while many see hopping aboard a cruise ship as a perfect plan, according to a new survey...     


Two-Thirds (68%) of Pre-Retired Boomers Have Not Discussed All Aspects of Retirement with Their Spouse or Partner

Two-Thirds (68%) of Pre-Retired Boomers Have Not Discussed All Aspects of Retirement with Their Spouse or Partner

Wednesday, July 16, 2014

Toronto, ON – A new study conducted by Ipsos Reid on behalf of RBC and their annual Retirement Myths & Realities Poll, reveals that most Canadians aged 50 and older who are not yet retired have yet to discuss all the facets related...     


Over Nine in Ten Canadians (93%) and Americans (90%) Agree That Downtowns Need to Become More Livable Spaces

Over Nine in Ten Canadians (93%) and Americans (90%) Agree That Downtowns Need to Become More Livable Spaces

Tuesday, July 15, 2014

Toronto, ON – Over nine in ten Canadians (93%) and Americans (90%) want downtowns to become neighbourhoods that feature green spaces (eg. parks, public areas, trees, etc) and walkable areas, according to a new Ipsos Reid poll on...