News & Polls

John Tory (42%) Headed for Toronto Mayor’s Chain of Office 
Over Ford (31%), Chow (25%)

John Tory (42%) Headed for Toronto Mayor’s Chain of Office Over Ford (31%), Chow (25%)

Saturday, October 25, 2014

Toronto, ON – Heading into the final weekend of the Toronto mayoral campaign, John Tory appears to be headed for the mayor’s chain of office, according to a new Ipsos Reid poll conducted for Global News.     


Research Shows One Key to Market Relevancy is Brand Reinvention

Research Shows One Key to Market Relevancy is Brand Reinvention

Thursday, October 23, 2014

Toronto, ON – Coca-Cola. Tim Hortons. Blackberry. What do these three brands have in common? According to recent research conducted by Ipsos Reid, they are all companies that Canadians believe are in the process of trying to...     


Ipsos/Reuters Poll: State-Level Election Tracking for Colorado

Ipsos/Reuters Poll: State-Level Election Tracking for Colorado

Thursday, October 23, 2014

Wasington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on state-level election tracking for Colorado. Topline results are available for download on the right side of the page. For the Reuters...     


Half (51%) of English Canadians 40 years and Older Agree They are Prepared in the Event of a Heart Attack

Half (51%) of English Canadians 40 years and Older Agree They are Prepared in the Event of a Heart Attack

Wednesday, October 22, 2014

Toronto, ON – A new Ipsos Reid survey commissioned by Bayer Inc. reveals only half (51%) of Canadians 40 years and older, excluding Quebec agree they are prepared in the event of a heart attack, despite the fact that almost all...     


GroupM Steps Forward to Support Multimedia Survey Initiative

GroupM Steps Forward to Support Multimedia Survey Initiative

Wednesday, October 22, 2014

Toronto, ON – Whether television, radio, out-of-home, social media, web or print, consumers have more media options than ever before. And as the world of media continues to evolve with technology, so too do the methods we use to...