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Newly Launched Ipsos SMX Leverages Social Media Engagement for More Insightful Research Results

Wednesday, June 19, 2013

Social media has changed the way people communicate and interact with each other and with brands. Ipsos is leveraging that change to enhance the way research and market understanding is conducted with the newly launched Ipsos SMX, the company’s...     

Majority (54%) of Canadian Parents of Children 12 and Under Wish It Were Easier to Come Up With Things to Do With Family in the Summer Months

Tuesday, June 18, 2013

Toronto, ON – With summer knocking on the door and the final school bell of the year about to ring, many Canadian families are anxiously trying to figure out ways to keep their families entertained during this upcoming summer...     

Physical Health (70%) Tops Finances (57%) as an Expected Challenge for Canadian Boomers Nearing Retirement

Tuesday, June 18, 2013

Toronto, ON – For Canadian pre-retirement boomers, the top challenges facing them in retirement will come with getting a clean bill of health, for both themselves and their spouse or partner, and maintaining a stable income,...     

Socialogue: The Check Is In...Cyberspace!

Tuesday, June 18, 2013

Global - Fifty-six percent of us are handling our banking online. Anyone who has paid a bill or set up a recurring payment or validated a payment online knows how easy it is… and how habit-forming. The big reveal here, though, is...     

Eight in Ten (79%) Canadians Believe Childhood Obesity is a ‘Major Health Problem’ Facing the Country’s Youth

Friday, June 14, 2013

Toronto, ON – A new study conducted by Ipsos Reid reveals that a strong majority of Canadians believe that obesity is one of the most prominent problems facing the country’s younger demographic, yet few parents believe that their...