News & Polls

Research Shows One Key to Market Relevancy is Brand Reinvention

Research Shows One Key to Market Relevancy is Brand Reinvention

Thursday, October 23, 2014

Toronto, ON – Coca-Cola. Tim Hortons. Blackberry. What do these three brands have in common? According to recent research conducted by Ipsos Reid, they are all companies that Canadians believe are in the process of trying to...     


Half (51%) of English Canadians 40 years and Older Agree They are Prepared in the Event of a Heart Attack

Half (51%) of English Canadians 40 years and Older Agree They are Prepared in the Event of a Heart Attack

Wednesday, October 22, 2014

Toronto, ON – A new Ipsos Reid survey commissioned by Bayer Inc. reveals only half (51%) of Canadians 40 years and older, excluding Quebec agree they are prepared in the event of a heart attack, despite the fact that almost all...     


GroupM Steps Forward to Support Multimedia Survey Initiative

GroupM Steps Forward to Support Multimedia Survey Initiative

Wednesday, October 22, 2014

Toronto, ON – Whether television, radio, out-of-home, social media, web or print, consumers have more media options than ever before. And as the world of media continues to evolve with technology, so too do the methods we use to...     


Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date

Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date

Tuesday, October 21, 2014

Toronto, ON – Choosing one’s preferred retirement date may be harder than expected, according to the results of a new Ipsos Reid survey conducted on behalf of Sun Life.     


Diversity and Community Tops List of What Torontonians Most Love About Their City; Traffic (37%) and Living Costs (35%) Are Most Hated

Diversity and Community Tops List of What Torontonians Most Love About Their City; Traffic (37%) and Living Costs (35%) Are Most Hated

Tuesday, October 21, 2014

Toronto, ON – With the municipal election only a week away, an Ipsos Reid poll conducted for Global News reveals what Torontonians love most and hate most about the city they call home.