About Ipsos Media
Ipsos Media provides research expertise to editorial and advertising sides of media which requires very different research strategies. Ipsos is uniquely positioned to offer research expertise to both. Its dedicated teams can develop strategies in order to:
- Inform editorial and media marketing decision makers about the expectations, tastes and behavior of readers, listeners, viewers and Internet users.
- And provide companies and their advisers with precise knowledge of the media best suited to reach their target audiences.
Ipsos Media specializes in media and audience research, in the United States and around the world. We provide a wealth of research services and information across all media – print, television, radio, outdoor, ambient, online, and new media. We use both qualitative and quantitative methods to offer the best research solutions.
Audience Measurement
We are one of the leading companies internationally for its syndicated media studies: particularly the BRS (Business Readership Survey) series in Europe, Asia, Japan, Australia and the Middle East, the Europe 2000 series, and the Latin American Professionals & Executives Survey. The syndicated series has been ongoing for years. Ipsos is the market leader for media research in Europe, Latin America, and the Middle East.
Custom Research
Ipsos Media conducts ad hoc niche audience measurement research and develops proprietary media panels. Custom research is typically conducted for media owners, agencies and advertisers, and addresses a range of issues including editorial, programming, advertising, audience profiling, market positioning, new product and program development and strategic issues.
