Ipsos MediaCT » The Media, Content & Technology Research Specialists

United States

Canada

The media, content and technology experts at Ipsos have been monitoring Internet usage from the time of early adopters to its present state. Our seasoned researchers focus on market trends and global technology behaviors in order to provide our Fortune 500 partners with robust, data-driven recommendations on how to succeed in this exciting, evolving marketplace. Our research addresses fundamental business issues, often visible at the highest enterprise level, with particular emphasis on market assessment, innovation and new product development, marketing, and brand management.

Ipsos MediaCT provides research expertise to editorial and advertising sides of media which requires very different research strategies. Ipsos is uniquely positioned to offer research expertise to both. Its dedicated teams can develop strategies in order to:

  • Inform editorial and media marketing decision makers about the expectations, tastes and behavior of readers, listeners, viewers and Internet users.
  • And provide companies and their advisers with precise knowledge of the media best suited to reach their target audiences.

Ipsos MediaCT specializes in media and audience research, in the United States and around the world. We provide a wealth of research services and information across all media – print, television, radio, outdoor, ambient, online, and new media. We use both qualitative and quantitative methods to offer the best research solutions.