• Brands with mental networks that are
    relevant to major choice occasions
    will be chosen more often and
    in many different situations.

    Learn More

  • Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.
     

    View Site

  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.
     

    Watch Video

  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

    Learn More

  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

    Watch Video

  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

    Learn More

NEWS & POLLS

Canadians Divided on Trudeau Government’s Handling of Illegal Border Crossings

3/29/2017

Toronto, ON — With stories of migrants from the U.S. walking illegally across the border in Manitoba and Quebec making headlines in recent weeks, public opinion on the issue appears to be at odds with the rules governing the...     

Reuters/Ipsos Data: Core Political (3/29/2017)

3/29/2017

Listen to The Point Being, a podcast from the Ipsos Polling Team, where Chris Jackson and Phil Elwood discuss this week’s numbers.     

CLAC's Long-Term Care Omnibus Research

3/27/2017

Toronto, ON This study is meant to assist in CLAC's lobbying efforts to show a need for more investment in long-term care (LTC) to improve the quality of care offered. The full report is free of charge and may be downloaded by...     

KNOWLEDGE & IDEAS

The Point Being: An Ipsos Audio Blog

Episode 9, March 29, 2017 — This week Chris Jackson and Phil Elwood are joined by Julia Clark. With the collapse of the Republican Obamacare alternative, Trump’s support has dipped overall, but especially how he is working with congress and...

An Agile Approach to Innovation

Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the...


Ipsos I-SAY

Have something to say? Join the I-Say survey panel - earn rewards points and win great prizes