• Brands with mental networks that are
    relevant to major choice occasions
    will be chosen more often and
    in many different situations.

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  • Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.

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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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Two in Five Americans Plan on Searching for a Home to Purchase at Some Point in the Next Three Years


New York, NY – Two in five (39%) Americans say that they are planning on searching for a home to purchase within the next three years, including 13% who are currently in the process of looking, according to a recent online study...     

Optimism Now Resides with Emerging Market Youth


Washington, DC - Citi Foundation commissioned an Ipsos survey to examine the economic prospects and pursuits of young people in 45 cities from 32 countries around the world. The following findings are based on the voices of the...     

Nearly Nine in 10 Canadians (89%) Consider Preventing the Extinction of Wild Plants and Animals Important


Ottawa, ON – Nearly nine in 10 Canadians (89%) agree that preventing the extinction of wild plants and animals in Canada is important, including nearly two in three (64%) who strongly agree. Four in five Canadians agree that land...     


Seven Ways to Embed Your Enterprise Feedback Management Program to Drive Sales

Let’s cut to the chase: a truly successful enterprise feedback management program is designed with the corporate strategy central to the program and has links to seven key functions of an organization, starting with the C-Suite.

Webinar: Fall in Love with Online Communities for Product Testing

Watch this webinar to hear case studies and methods for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time. As the world’s largest product testing...

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  • March 02 - February 05
    CAR 2017
    Jasksonville, FL