• Brands with mental networks that are
    relevant to major choice occasions
    will be chosen more often and
    in many different situations.

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  • Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.
     

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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.
     

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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NEWS & POLLS

Millions of Canadians Impacted by Income Volatility: TD

5/18/2017

Toronto, ON-Almost forty percent (37 percent) of adult Canadians say they have experienced moderate to high levels of income volatility over the past year according to a survey conducted on behalf of TD Bank Group. This equates to...     

Four in Ten (39%) American Small Business Owners Have No Policy For Storing and Disposing of Confidential Paper Files

5/17/2017

New York, New York – While mobile and digital office tools continue to evolve, many still rely on paper documents, potentially exposing them to information security risks. A new Ipsos poll for Shred-It reveals that four in ten (39%)...     

Half of Canadian Small Business Owners (53%) and C-Suite Executives (48%) Lack Confidence in Their Data Disposal Policies

5/17/2017

Toronto, ON – A new Ipsos poll for Shred-It reveals that half of Canadian small business owners (53%) and C-suite executives (48%) lack confidence in their current methods for securely destroying paper or electronic media.     

KNOWLEDGE & IDEAS

Populism or a Banana? The Rise of a New Political Agenda

Is there a rise in global populism? What is populism? Cliffod Young, US President of Ipsos Public Affairs, addresses these questions and more in his latest presentation.

The Point Being: An Ipsos Audio Blog

Episode 9, March 29, 2017 — This week Chris Jackson and Phil Elwood are joined by Julia Clark. With the collapse of the Republican Obamacare alternative, Trump’s support has dipped overall, but especially how he is working with congress and...


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