Media, Content and Technology | Ipsos Ideas
The highly anticipated launches of Microsoft’s and Sony’s new gaming platforms reflect a major change in the gaming world. Looking at the bigger...
Media, Content and Technology | Webinar
With the growth of smartphones, launch of the iPad, and expansion of traditional gaming consoles into broader entertainment arenas, the reach and...
Media, Content and Technology | Video
Ipsos understands that gaming is a now a mainstream consumer activity that brand marketers and advertisers ignore at their peril. As a result, Ipsos...
Media, Content and Technology | Ipsos Ideas
The digital revolution has overtaken the world in nearly every corner of technology and commerce. Yet for those traditional bastions of trend...
Media, Content and Technology | Webinar
Given the exponential growth in videogaming, gamers are now the new power consumer, representing approximately 144 million of the 244 million online...
Media, Content and Technology | Webinar
Since 2005, Ipsos MediaCT has published the Digital Media Fact Guide on an annual basis. The Digital Media Fact Guide provides key metrics and trends...
Media, Content and Technology | White Paper
Ipsos MediaCT, Ipsos Understanding Unlimited (Ipsos' qualitative research division), and IGN Entertainment have co-released the most comprehensive...
Media, Content and Technology | Webinar
Learn more about how marketers in the burgeoning digital ecology can incorporate new market dynamics into future strategies
Media, Content and Technology | Ipsos Ideas
Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact...