Media, Content and Technology | Ipsos Ideas
Analyzing this year’s new fall broadcast programs, our research confirms that while the awareness and buzz for new programs is critical, the urgency...
Media, Content and Technology | Presentation
Download Ben Spergel's TV Summit presentation to learn more about how to develop a winning marketing plan for your next big TV show. During this...
Media, Content and Technology | Ipsos Ideas
Most Americans had never heard of Hulu when they launched their advertising campaign during the Super Bowl on February 1, 2009. But they’ve quickly...
Public Affairs | Ipsos Ideas
Where exactly are consumers getting information about companies or organizations from, and how credible do they consider mainstream media, corporate,...
Media, Content and Technology | Ipsos Ideas
As a nation, we just passed a significant milestone. And it had nothing to do with shiny gold medals or hockey pucks. Well, maybe it did…this is...
Advertising | Ipsos Ideas
Big events, and big sporting events in particular, represent an incredible opportunity for advertisers to promote and build their brands. Baseball’s...
Media, Content and Technology | Webinar
Sure, search drives web traffic and online conversions. But can it lead to offline actions like TV tune-in? Can you expect a brand lift from paid...
Media, Content and Technology | Ipsos Ideas
Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact...
Media, Content and Technology | Ipsos Ideas
The digital revolution has overtaken the world in nearly every corner of technology and commerce. Yet for those traditional bastions of trend...
Advertising | Ipsos Ideas
Marketing communications has been revolutionized. It is no longer just a television spot that draws consumers to your brand. With so many ways to...
Media, Content and Technology | Webinar
Learn more about how marketers in the burgeoning digital ecology can incorporate new market dynamics into future strategies
Advertising | Ipsos Ideas
In the past year, Ipsos ASI has evaluated over 100 digital communications using Ipsos ASI’s holistic 360 tools. What have we learned in that time?...
Media, Content and Technology | Ipsos Minute
Gain a stronger understanding of the global impact of streaming and live video, and the role of live television: where and when people want their...
Advertising | Ipsos Ideas
Creative advertising can win big awards and turn copywriters and art directors into stars. But really great advertising gets to the basics of how...
Media, Content and Technology | Ipsos Ideas
America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500...
Media, Content and Technology | Ipsos Ideas
Recent research conducted by Ipsos Insight among online adults hints that future growth in online video services may be predicated more on...
Media, Content and Technology | Ipsos Ideas
Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact...
Media, Content and Technology | Webinar
Hear fresh data and perspective on how technology sector marketers can sort out the digital media landscape and make sure they are watching the right...
Media, Content and Technology | Ipsos Ideas
We love watching television. So when will digital video reach critical mass? When it crosses the digital divide, says technology and communications...
Advertising | Ipsos Ideas
Have you ever watched an ad on TV and then wondered who the advertiser was? Our extensive advertising norms database shows, on average, only half of...
Media, Content and Technology | Ipsos Ideas
Target markets don’t get much more appealing than the C-Suite executives, senior decision-makers, and the heads of key functional areas who authorize...
Advertising | Ipsos Ideas
Advertising | Ipsos Ideas
Around the world, television advertisers use celebrities or stars in a bid to win consumers’ attention, interest, and favorable attitudes toward...
Media, Content and Technology | Ipsos Ideas
Media, Content and Technology | Ipsos Ideas
Advertising | Ipsos Ideas