Sponsorship 10 results

The Social Media Games

Media, Content and Technology  |  Ipsos Ideas

Not sure what to make of the whole social media game? You’ve been told it is important. You feel it is important. But with it being such a new...     


The Sponsorship Game: The View from Vancouver

Advertising  |  Ipsos Ideas

Vancouver is well known for its scenery. Ocean. City. Trees. Mountains. But there’s a new view that’s dominating the city: A certain five-ringed show...     


Online Social Networking Gets Down to Business

Media, Content and Technology  |  Ipsos Ideas

Online social networking – by far it has been the biggest marketing buzzword over the past couple of years. It seems every speaking event, every...     


Great Brand Research in Store

Advertising  |  Ipsos Ideas

Marketing communications has been revolutionized. It is no longer just a television spot that draws consumers to your brand. With so many ways to...     


Brand Research to Bank On

Advertising  |  Ipsos Ideas

Your marketing investment is as important and daunting a decision as your own personal financial investments. The portfolio of options is broad,...     


Spinning Sponsorship Gold

Public Affairs  |  Ipsos Ideas

Beijing’s winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition — the race for...     


Refreshing Research on Brand Performance

Advertising  |  Ipsos Ideas

Technology and new marketing techniques have changed the way marketers converse with audiences. Building your brand with a tech savvy, media...     


Going for Advertising Gold: 2008 Olympics

Advertising  |  Ipsos Ideas

The Olympics are one of the world’s premiere events, touching the hearts and souls of millions of people. The Olympic aura transcends the timeframe...     


Going for Olympic Advertising Gold: 2008

Advertising  |  Ipsos Minute

    


Going for Advertising Gold with the 2004 Athens Olympics

Advertising  |  Ipsos Ideas