Soft Power 2 results

The Apple Pie Effect: Is there a link between U.S. Soft Power and the Corporate Reputation of...

Public Affairs  |  Point of View

Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this...     


Corporate Reputation: Ipsos Ideas Special Edition

Public Affairs  |  Articles

In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used...