Media, Content and Technology | Ipsos Ideas
There’s a lot to ‘like’ on Facebook and on average, a Facebook user 'likes' five things a week. But is this something that matters to your brand?
Media, Content and Technology | FYI (Free Year-round Insights)
In this FYI edition, we weigh in on the likability of the ubiquitous ‘like’ button found on many social media sites. The little blue button has...
Public Affairs | Ipsos Ideas
Facebook continues to grow in size and importance. Nowhere is this truer than in the teenage world. So how have teens embraced this social media...
Marketing | Ipsos Ideas
If you're a marketer of consumer packaged goods, you must be wondering…what's more valuable to your brand? Your website or your Facebook status? Our...
Media, Content and Technology | Ipsos Ideas
Not sure what to make of the whole social media game? You’ve been told it is important. You feel it is important. But with it being such a new...
Marketing | Ipsos Ideas
Advertising | Ipsos Ideas
Marketing | Point of View
Spurred on by a heightened social consciousness and empowered by social media, the New Consumer’s newly shaped attitudes about self, community, the...
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
In last month’s article entitled Living In Turbulent Times – Canadians and the Recession, Ipsos presented a picture of a consumer in a pessimistic...
Media, Content and Technology | Ipsos Ideas
The digital revolution has overtaken the world in nearly every corner of technology and commerce. Yet for those traditional bastions of trend...
Media, Content and Technology | Ipsos Ideas
Online social networking – by far it has been the biggest marketing buzzword over the past couple of years. It seems every speaking event, every...
Media, Content and Technology | Ipsos Ideas
Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact...
Media, Content and Technology | Webinar
In the past year, we've witnessed a growing number of ways in which Americans can acquire and view entertainment content, in both physical and...