Marketing | Ipsos Ideas
The innovation process has changed dramatically over the last several years and yet the primary forecasting tools available to Marketers are...
Loyalty | Ipsos Ideas
By all accounts, we are successfully climbing out of the Recession. In some sectors, business is already booming – just like it was before the...
Advertising | Ipsos Ideas
This summer, the world’s top soccer players will gather in South Africa to compete in the 2010 FIFA World Cup. It is an international event filled...
Advertising | Ipsos Ideas
Ever ponder the relevance of the Internet for video advertising exposure? Our advertising research expert John Hallward does. Read his thoughts on...
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930s may be abating...
Marketing | Ipsos Ideas
The war between national brands and private label brands is heating up. The market landscape is changing as the availability and quality of retailer...
Marketing | Ipsos Ideas
It is a commonly accepted belief that a successful package is one that is highly visible to the consumer and that readily conveys the brand’s...
Public Affairs | Ipsos Ideas
When it comes to predicting sales success, Ipsos and the Insurance Corporation of British Columbia (ICBC) have proven to be a winning team.
As an...
Advertising | Ipsos Ideas
No doubt, advertising is a great way of building your brand and getting your message out to the world. Many an ad has become the topic of everyday...
Marketing | Ipsos Ideas
What has changed in today's market that makes it hard to predict the success of new product launches? What makes forecasting niche and breakthrough...
Loyalty | Ipsos Ideas
You could be building both—reciprocally. Loyalty guru Tim Keiningham reports on how brand-centric and customer-centric marketers are combining their...
Advertising | Ipsos Ideas
Advertising | Ipsos Ideas
I’ve given a lot of thought to taglines (also known as slogans, straplines, end lines, payoffs, claims, tags, and signatures). I re-baptized the term...
Loyalty | Articles
The key to marketing and sales revolves around two issues: winning customers and keeping them. No firm can survive without customers. However, the...
Marketing | Ipsos Ideas
Shopping for a new home printer, I found a shelf full of top quality printers at rock-bottom prices; I threw down the cash and ran out the door...
Media, Content and Technology | Ipsos Ideas
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas