Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Appropriately designed, implemented and analysed, qualitative is a strong diagnostic tool of ad concepts, one that can lead to better, healthier ads....
Public Affairs | Articles
Online focus groups may be cheaper and newer, but in today’s economy, traditional sit-downs can still be better, advocates say.
Marketing | Ipsos Ideas
The world lives on the Internet. All around the globe, people have become familiar and comfortable with living and working online. From online...
Advertising | Ipsos Ideas
So, you have a strategy and your agency has developed some scripts. What’s next? Are you are comfortable with a purely qualitative approach? Or do...