Marketing | Ipsos Ideas
The innovation process has changed dramatically over the last several years and yet the primary forecasting tools available to Marketers are...
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
In our view, Relevance, Expensiveness and Differentiation are superior concept screening measures because they are less sensitive to differences in...
Marketing | Ipsos Ideas
Marketers know first-hand how challenging it is to introduce successful new products–and the stakes involved when new products fail.
Marketing | Ipsos Ideas
An Ipsos Marketing Point of View
Marketers know intuitively that the market into which they are introducing a new product has a direct impact on...
Media, Content and Technology | White Paper
Ipsos has evaluated over 10,000 new product ideas over the past 20 years. For many of these, there has been an opportunity to observe and analyze the...
Media, Content and Technology | Ipsos Minute
In this briefing, Brian provides his perspective on the future of digital content and the devices designed to keep us connected.
Marketing | Ipsos Ideas
Over the past 20 years, Ipsos Vantis has evaluated over 12,000 new product ideas across a wide variety of sectors…specifically: durable goods,...
Marketing | Point of View
Ipsos Vantis has evaluated over 10,000 new product ideas over the past 20 years. For many of these, there has been an opportunity to observe and...
Marketing | White Paper
An idea is a potential area of opportunity for developing new products or enhancements to meet consumers' needs. Typically, a large number of ideas...
Media, Content and Technology | Webinar
Once upon a time, back when the Tech world was young, we received our entertainment over the airwaves (subsidized by advertisers), and paid...
Marketing | Point of View
To truly understand categories and gain strategic advantage, companies must understand the marketplace through the eyes of their consumers. To this...
Media, Content and Technology | Webinar
To consumers, today's multimedia options are as daunting as they are captivating. Consumers must navigate a world of choices including online music...
Media, Content and Technology | Ipsos Minute
In this briefing, Todd explains why and how to help consumers overcome the ‘worth-it’ hurdle (the time it takes to learn new technologies) to ensure...
Marketing | White Paper
The lifeblood of many organizations is to introduce new services and products to the marketplace. One of the commonly asked questions in the area of...
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas