Media, Content and Technology | Ipsos Ideas
Brand equity is the intangible value a product or service offers its customers. One measure of brand equity is the additional value a customer would...
Media, Content and Technology | Webinar
View this Ipsos MediaCT presentation to learn more about research approaches for quantifying a brand's equity and identifying the top drivers...
Loyalty | Ipsos Ideas
Most managers accept the importance of customer loyalty to the long-term success of their businesses. CEOs consistently rank it in their top five...
Marketing | Ipsos Ideas
Media, Content and Technology | White Paper
Reading behavior is rapidly changing as a result of the Internet and other technological innovations. Today “print” content cannot only be obtained...
Marketing | Ipsos Ideas
Marketing | Articles
Ipsos' "Managing Tomorrow's Brands" paper describes a new, comprehensive brand research framework developed by Ipsos that can be used to determine...
Public Affairs | Ipsos Ideas
Marketing | Ipsos Ideas
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930s may be abating...
Marketing | Ipsos Ideas
In our view, Relevance, Expensiveness and Differentiation are superior concept screening measures because they are less sensitive to differences in...
Marketing | Ipsos Ideas
Marketers know first-hand how challenging it is to introduce successful new products–and the stakes involved when new products fail.
Marketing | Point of View
This paper offers solid evidence that Relevance, Expensiveness and Differentiation -- what we call the RED measures -- are superior measures for...
Marketing | Ipsos Ideas
Continued innovation during a recession greatly increases a company’s chances of being successful when recovery begins, setting the stage for...
Marketing | Ipsos Ideas
So here we are. We're in a recession. Belts are tightening and budgets are getting trimmed. And if you operate in the travel and hospitality sector,...
Marketing | Point of View
By studying past economic downturns, Ipsos Marketing has uncovered lessons learned that Marketers in today’s challenging times should consider,...
Marketing | Ipsos Ideas
An Ipsos Marketing Point of View
How expensive consumers perceive your product to be – a measure we call “Expensiveness,” for lack of a better...
Public Affairs | Ipsos Ideas
When it comes to predicting sales success, Ipsos and the Insurance Corporation of British Columbia (ICBC) have proven to be a winning team.
As an...
Marketing | Point of View
How expensive consumers perceive your product to be – a measure we call "Expensiveness" – is a proven diagnostic for evaluating price and a...
Public Affairs | Point of View
Download our new paper featuring results generated by the Ipsos Global@dvisor – a semi-annual public opinion tracker of elite opinion formers in 22...
Public Affairs | Ipsos Ideas
With the issue of climate change now at the fore, hardly a day goes by without a "Green" issue making a splash in the media or another company...
Public Affairs | Ipsos Ideas
When it comes to predicting sales success, Ipsos and ICBC have proven to be a gold medal winning team. As an official supporter of the 2010 Winter...
Advertising | Ipsos Ideas
For too long, many marketers have ignored the basics of how human beings are wired and how they work emotionally. As a result, the effectiveness of...
Marketing | White Paper
The lifeblood of many organizations is to introduce new services and products to the marketplace. One of the commonly asked questions in the area of...
Advertising | White Paper
Understanding Brand Value explores the dynamic forces of price-value relationships in order to improve your understanding of brand value.
Marketing | Ipsos Ideas
Shopping for a new home printer, I found a shelf full of top quality printers at rock-bottom prices; I threw down the cash and ran out the door...
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Media, Content and Technology | Ipsos Ideas
Marketing | Ipsos Ideas