Marketing | Ipsos Ideas
The war between national brands and private label brands is heating up. The market landscape is changing as the availability and quality of retailer...
Marketing | Ipsos Ideas
The world lives on the Internet. All around the globe, people have become familiar and comfortable with living and working online. From online...
Marketing | Ipsos Ideas
It is a commonly accepted belief that a successful package is one that is highly visible to the consumer and that readily conveys the brand’s...
Marketing | Point of View
This paper offers solid evidence that Relevance, Expensiveness and Differentiation -- what we call the RED measures -- are superior measures for...
Advertising | Ipsos Ideas
I’ve given a lot of thought to taglines (also known as slogans, straplines, end lines, payoffs, claims, tags, and signatures). I re-baptized the term...